Harold E. Edgerton, Bullet through Apple, 1964
VS
Robilant Associati, Martini & Rossi, logo rebranding, 1995
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Tonight’s libation is a Bermuda Highball
1 oz ABK6 VSOP cognac
1 oz Sylvius Dutch Dry Gin
1 oz Martini & Rossi Blanco vermouth
1 dash Fee Brothers orange bitters
3 oz soda
Over ice in a collins glass
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1952 Bright new idea that's sweeping the country. Vermouth 'on the rocks' Martini & Rossi
Source: Cosmopolitan Magazine
Published at: https://propadv.com/alcohol-ad-and-poster-collection/martini-rossi-ad-and-poster-collection/
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Angie Dickinson & Burt Bacharach for Martini & Rossi
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I bought Martini & Rossi (Rosso and Extra Dry) and it's not that great. Very loud, but also very one note. It just takes the other ingredients in my cocktails and breaks a chair over their heads so they know who's the boss of this prison yard.
It feels like a waste to just throw the bottles out, what are they actually good for?
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The semester is over, it’s time to celebrate.
This is the Martini time of day.
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Shaken or stirred
Today’s Word of the Day is inspired by everyone’s favorite TV engineer, Hank, who often posts pictures of his favorite cocktail on social media. The Word of the Day is “martini.”
Why is it called a martini? Because the gin-based drink is mixed with (at least a tiny bit of) vermouth, and the best-known brand of vermouth has been bottled by Martini & Rossi since the mid-1800s.
There’s a competing claim that the name came from a gin and vermouth beverage that was concocted in or near Martinez, California. But nobody calls it a “martinez,” now do they?
Three more fun facts:
Martini & Rossi, in addition to making the famed Italian “Martini” vermouth, also make the favorite French vermouth, “Noilly Pratt.”
The word vermouth is derived from the German word for “wormwood,” which was used with other herbs and spices to flavor the wine.
If you prefer your martini to be made with vodka instead of gin, well, technically that’s not a martini; it’s a “kangaroo.”
Finally, experts agree: James Bond may have been a great secret agent, but he was kind of a pretentious prat when he ordered his martinis “shaken, not stirred.” A martini that is shaken will be more diluted and cloudier than one that is gently stirred. And nobody wants a cloudy, watered-down martini. Right, Hank?
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