#PR Tech Global is a leading technology and education consultancy

[study-abroad-delhi]

Top Courses to Study in Australia for a Successful Career

Australia is one of the most popular study destinations in the world, known for its high-quality education, vibrant multicultural society, and excellent post-study work opportunities. For international students aiming to build a successful career, choosing the right course is crucial. Australia offers a diverse range of programs that align with global job market demands, technological advancements, and economic growth sectors.

Below are some of the top courses to study in Australia that can lead to rewarding and in-demand careers.

1. Nursing and Healthcare

Australia has a growing need for healthcare professionals due to its aging population and expanding medical infrastructure. Nursing is one of the most sought-after professions in the country.

Why choose this field?

High job demand across all states

Opportunities in public and private healthcare sectors

Pathways to permanent residency (PR)

Top Universities:

University of Sydney

Monash University

University of Queensland

2. Information Technology (IT) and Computer Science

Australia’s tech industry is expanding rapidly, and professionals in cybersecurity, data science, software engineering, and AI are highly sought after.

Why choose this field?

Competitive salaries and strong job prospects

Access to global tech hubs

Opportunities to work in start-ups or major corporations

Top Universities:

Australian National University

University of Melbourne

University of New South Wales (UNSW)

3. Engineering

Engineering remains a cornerstone of the Australian economy. Specializations like civil, mechanical, electrical, and mining engineering are particularly in demand.

Why choose this field?

Strong industrial base and infrastructure development

Consistent demand across the country

Accredited courses by Engineers Australia

Top Universities:

University of Adelaide

University of Queensland

RMIT University

4. Business and Management

Business degrees are versatile and globally recognized. Specializations such as international business, finance, marketing, and human resource management are popular among students.

Why choose this field?

Applicable across multiple industries

Offers entrepreneurship and leadership training

Networking opportunities with global firms

Top Universities:

University of Melbourne (Melbourne Business School)

Macquarie University

University of Sydney

5. Education and Teaching

There is a growing need for qualified teachers in Australia, especially in early childhood, primary, and special education.

Why choose this field?

Pathway to PR through skill shortage roles

Impactful and fulfilling career

High employment rate in both urban and regional areas

Top Universities:

Deakin University

University of Canberra

Queensland University of Technology

6. Accounting and Finance

Accounting is consistently listed on Australia’s skilled occupation lists. Students pursuing CPA, CA, or ACCA certifications find ample job opportunities in both the public and private sectors.

Why choose this field?

Clear PR pathways

Excellent pay and career progression

Demand for compliance and advisory professionals

Top Universities:

University of New South Wales (UNSW)

University of Western Australia

Griffith University

7. Hospitality and Tourism Management

Australia is a leading travel destination, and the hospitality and tourism industry is a major contributor to its economy.

Why choose this field?

Hands-on learning with industry internships

Global job opportunities in hotels, resorts, airlines, and event management

Strong demand in urban and regional areas

Top Universities:

Blue Mountains International Hotel Management School

Le Cordon Bleu Australia

Southern Cross University

8. Environmental Science and Sustainability

With growing awareness around climate change, Australia is investing heavily in environmental research and sustainable development.

Why choose this field?

Rising demand for environmental consultants and researchers

Opportunities in government, NGOs, and corporations

Contribution to global ecological impact

Top Universities:

University of Tasmania

James Cook University

University of Queensland

Conclusion

Australia offers a wide array of high-quality courses designed to meet global employment trends. Choosing a program aligned with your career goals, interests, and Australia’s skilled occupation list can not only enhance your learning experience but also improve your chances of long-term career success and immigration opportunities.

Need help choosing the right course or university in Australia? Let me know — I can guide you through the best options tailored to your profile.

[choiceimmigration]

Top In-Demand Courses in Canada for 2025 – Get PR Faster | Choice Immigration

Table of Contents

1. Introduction

2. Why Choose Canada for Studies & PR?

3. Top In-Demand Courses in Canada for 2025

o Technology & IT Programs

o Healthcare & Nursing

o Business & Management

o Engineering & Skilled Trades

o Data Science & AI

4. How These Courses Help in Getting PR Faster

5. Key Takeaways

6. FAQs

7. Conclusion & Next Steps

Introduction

Are you planning to study in Canada and eventually secure a Permanent Residency (PR)? Choosing the right course is crucial, as some programs offer better job prospects and faster PR pathways. In 2025, Canada will continue to welcome international students with high-demand programs that align with its labour market needs.

At Choice Immigration, one of the leading Canada Study Visa Consultants in Edmonton, we help students select the best courses that lead to high employability and smooth PR transitions. This blog will guide you through the top in-demand courses in Canada for 2025 and how they can fast-track your immigration journey.

Why Choose Canada for Studies & PR?

Canada is a top destination for international students due to: ✅ High-quality education with globally recognised degrees. ✅ Post-Graduation Work Permit (PGWP) allowing students to work after studies. ✅ Multiple PR pathways like Express Entry, Provincial Nominee Programs (PNPs), and Canadian Experience Class (CEC). ✅ Affordable tuition & living costs compared to the US, UK, and Australia.

If you need expert guidance, consult the Best Immigration Consultants in Edmonton to streamline your application process.

Top In-Demand Courses in Canada for 2025

1. Technology & IT Programs 🖥️

Canada’s tech industry is booming, with cities like Toronto, Vancouver, and Edmonton hiring skilled IT professionals.

🔹 Popular Courses:

Computer Science & Software Engineering

Cybersecurity

Cloud Computing

Full-Stack Development

🔹 Why Choose IT? ✔ High salaries (70,000–70,000–120,000/year). ✔ Tech jobs qualify for Express Entry & PNPs. ✔ Fast PR through Tech Draws (Ontario, BC PNP Tech).

2. Healthcare & Nursing 🏥

Canada faces a shortage of healthcare workers, making this field highly rewarding.

🔹 Popular Courses:

Nursing (RN, BScN)

Pharmacy

Medical Laboratory Technology

Physiotherapy

🔹 Why Choose Healthcare? ✔ High demand in provinces like Alberta, Ontario, and Nova Scotia. ✔ Priority PR processing for healthcare workers.

3. Business & Management 📈

Business graduates have strong job prospects in Canada’s growing economy.

🔹 Popular Courses:

Business Administration (MBA)

Supply Chain Management

Finance & Accounting

International Business

🔹 Why Choose Business? ✔ Management roles qualify for Express Entry & PNP streams. ✔ High employability in cities like Toronto, Calgary, and Montreal.

4. Engineering & Skilled Trades 🔧

Canada needs engineers and skilled trades workers for infrastructure projects.

🔹 Popular Courses:

Civil Engineering

Electrical Engineering

Automotive & Mechanical Engineering

Welding & Construction

🔹 Why Choose Engineering? ✔ High-demand jobs with quick PR pathways (especially in Alberta & Saskatchewan).

5. Data Science & AI 🤖

With AI advancements, data professionals are in high demand.

🔹 Popular Courses:

Artificial Intelligence

Data Analytics

Machine Learning

Big Data

🔹 Why Choose Data Science? ✔ Fast-track PR under Global Talent Stream (GTS). ✔ High salaries (80,000–80,000–150,000/year).

How These Courses Help in Getting PR Faster

Canada’s immigration system favours graduates with skills in demand. Here’s how these courses help:

✅ PGWP Eligibility — Work for up to 3 years after graduation. ✅ Express Entry CRS Points — Canadian education & work experience boost scores. ✅ Provincial Nominee Programs (PNPs) — Some provinces prioritise certain occupations. ✅ Job Offer Benefits — Many in-demand fields lead to employer-sponsored PR.

For personalised advice, consult the Best Immigration Consultants in Edmonton to maximise your PR chances.

Key Takeaways

📌 Tech, healthcare, and skilled trades offer the fastest PR routes. 📌 PGWP + Canadian experience significantly improves PR eligibility. 📌 Choosing the right course & province is crucial for immigration success. 📌 Expert guidance from Canada Study Visa Consultants in Edmonton can simplify the process.

FAQs

Q1. Which course is best for PR in Canada in 2025?

A1. Tech, healthcare, and skilled trades are the best for PR due to high demand.

Q2. Can I get PR after a 1-year course in Canada?

A2. Yes, but a 2-year program gives a 3-year PGWP, increasing PR chances.

Q3. How much does it cost to study in Canada in 2025?

A3. Tuition for international students typically ranges from 15,000–35,000 CAD per year, depending on the program and institution.

Here’s a breakdown:

🔹 Undergraduate Degrees: 20,000–35,000 CAD/year 🔹 Graduate Degrees (Master’s): 15,000–30,000 CAD/year 🔹 Diploma/Certificate Programs: 15,000–25,000 CAD/year 🔹 Living Expenses: 10,000–15,000 CAD/year (varies by city)

📌 Tip: Some provinces (like Newfoundland & Manitoba) offer lower tuition fees. Need help budgeting? Consult the Best Immigration Consultants in Edmonton for cost-saving strategies!

Q4. Do I need a job offer to apply for PR?

A4. Not always — Express Entry & PNP streams may not require one.

Questions to Ask Before Hiring a Canada Study Visa Consultant

❓ Are you a licensed immigration consultant (RCIC)? ❓ What is your success rate for study visa approvals? ❓ Do you provide post-landing support for PR?

Conclusion & Next Steps

Choosing the right course is the first step toward studying, working, and settling in Canada. If you need expert guidance, Choice Immigration, a trusted Immigration Agency in Edmonton, can help you with: ✔ Course & college selection ✔ Study visa application ✔ PR pathway planning

📞 Contact us today to start your Canadian journey with the Best Immigration Consultants in Edmonton!

🚀 Take Action Now! Book a Consultation with our Canada Study Permit Agents in Edmonton and secure your future in Canada!

[scholarinfohub]

Northwestern University Courses 2025: Programs & Career Opportunities

Northwestern University, a top-ranked institution known for its academic excellence and research impact, continues to offer a diverse range of courses in 2025. Whether you're a prospective student, a working professional looking to upskill, or someone eager to explore new career paths, Northwestern has programs tailored to your needs.

Why Choose Northwestern University?

🔹 Global Recognition – Ranked among the top universities worldwide 🔹 Innovative Curriculum – Industry-focused programs with real-world applications 🔹 Career Support – Strong alumni network and career development resources 🔹 Flexible Learning – On-campus, online, and hybrid course options

Top Programs at Northwestern in 2025

1. Business & Management (Kellogg School of Management)

MBA Programs (Full-time, Executive, and Online MBA)

Leadership & Organizational Behavior

Entrepreneurship & Innovation

Career Outlook: Graduates secure top roles in consulting, finance, and startups, with recruiters from McKinsey, Google, and Goldman Sachs.

2. Engineering & Technology (McCormick School of Engineering)

Computer Science & Artificial Intelligence

Cybersecurity & Data Science

Mechanical & Biomedical Engineering

Career Outlook: High demand in AI, software development, and robotics, with alumni at companies like Microsoft, Tesla, and SpaceX.

3. Medicine & Healthcare (Feinberg School of Medicine)

MD & Biomedical Research Programs

Public Health & Healthcare Management

Neuroscience & Medical Innovation

Career Outlook: Northwestern-trained professionals excel in clinical practice, medical research, and healthcare leadership.

4. Law & Public Policy (Pritzker School of Law)

JD & LLM Programs

Corporate & International Law

Legal Tech & Ethics

Career Outlook: Northwestern law graduates thrive in top law firms, government, and corporate legal teams.

5. Communication & Journalism (Medill School of Journalism)

Digital Media & Storytelling

Investigative Journalism & Political Reporting

Marketing & Integrated Communications

Career Outlook: Medill alumni lead in journalism, media strategy, and PR, working for The New York Times, CNN, and top media houses.

How Northwestern Can Boost Your Career in 2025

✅ Internships & Networking – Access to Fortune 500 companies and startups ✅ Cutting-Edge Research – Collaborate on groundbreaking projects ✅ Alumni Success – Join a powerful global network of professionals

Final Thoughts

Northwestern University’s 2025 programs provide a world-class education with strong career outcomes. Whether you're aiming for an MBA, a degree in AI, or a career in journalism, Northwestern prepares you to excel in your field. What Northwestern program interests you the most? Share your thoughts below! #NorthwesternUniversity #CareerGrowth

[aquasrecruitment]

The Best Hiring Agencies in the UK: Connecting Talent with Opportunity

Introduction: In the competitive job market of the UK, finding the right talent or landing the ideal job can be daunting. Hiring agencies can ease this process by offering expert services to both employers and job seekers. From top-notch recruitment strategies to personalized job matching, the best agencies provide a range of services designed to ensure a successful hire or job placement. In this post, we’ll explore some of the best hiring agencies in the UK that can help you navigate this landscape more effectively.

1. Experis Experis is a leading recruitment agency with a focus on IT, engineering, and technology sectors and jobs. With an emphasis on delivering highly skilled professionals to businesses across various industries, Experis stands out for its ability to meet the specific needs of tech-focused companies. Whether you’re a candidate with a tech background or an employer seeking specialized talent, Experis provides tailored recruitment solutions and offers an extensive network of highly skilled professionals.

2. Randstad Randstad is a global recruitment agency with a strong presence in the UK, renowned for its recruitment services in sectors such as education, healthcare, engineering, and finance. Randstad’s approach to recruitment is highly personalized, with consultants offering expert advice and tailored job searches for candidates and companies alike. With over 50 years of experience, Randstad is a trusted partner for businesses looking for temporary, permanent, and contract workers, as well as for candidates seeking the right opportunities.

3. Simply Business Simply Business is a specialist recruitment agency providing services to small businesses in the UK. They offer tailored recruitment solutions for entrepreneurs, startups, and SMEs in a wide range of industries, including IT, marketing, and administrative roles. Simply Business’s niche focus ensures that smaller companies are matched with candidates who are a perfect fit for their specific requirements. Their high-touch approach means candidates receive personalized guidance through every stage of the hiring process and jobs for me near me

4. TPP Recruitment TPP Recruitment specializes in recruiting staff for the non-profit sector, focusing on charity, social care, education, and the public sector. If you’re a candidate looking to make a difference through your work or an organization seeking professionals passionate about social impact, TPP is an agency worth considering. With a deep understanding of the non-profit sector, TPP connects talented individuals with organizations that align with their values and mission.

5. The Talent Set The Talent Set is a recruitment agency that focuses on marketing, communications, and digital talent. They work with both large corporations and startups, offering a range of services to match employers with professionals specializing in areas like digital marketing, content creation, branding, and PR. The Talent Set has built a reputation for its expertise in the creative industries and its ability to place top talent in roles that allow them to thrive.

6. TPP Recruitment With a focus on the charity and social care sectors, TPP Recruitment has earned a solid reputation for matching candidates with organizations that share their values. Whether you're a charity looking for finance, fundraising, or administrative staff, or a candidate looking to make a difference, TPP offers specialist recruitment services to help you connect with the right opportunities.

Conclusion: From tech giants and multinational corporations to small businesses and social enterprises, there is a hiring agency in the UK that can meet the needs of every employer and job seeker. By partnering with one of these top recruitment agencies, you’ll benefit from expert insights, personalized services, and a vast network of talent or job opportunities.

[pratiksha-more]

Top Industries Hiring International Graduates in the UK

The UK is home to some of the world’s most prestigious universities and has become a prime destination for international students seeking quality education and career opportunities. Once their academic journey is complete, many graduates are eager to explore the diverse career opportunities in the UK, especially in industries that are not only thriving but also welcoming to international talent. Below are some of the top industries actively hiring international graduates in the UK.

1. Technology and IT

The tech sector in the UK is booming, with companies ranging from startups to tech giants such as Google, Microsoft, and Amazon, all offering numerous career opportunities. The rise of AI, data science, cloud computing, and software development has created a high demand for skilled professionals. Graduates with a background in computer science, engineering, or data analysis will find plenty of openings, especially in cities like London, Manchester, and Edinburgh.

The UK government has also introduced initiatives to encourage global talent in the tech industry. For example, the Tech Nation Visa Scheme allows international graduates to work in the UK's tech industry, which has greatly expanded opportunities for non-EU graduates.

2. Finance and Banking

The UK is one of the financial hubs of the world, with London being a major global financial center. International graduates with a degree in finance, accounting, economics, or business management have a wide range of career opportunities in the finance sector. Major banks such as HSBC, Barclays, and Lloyds Banking Group, as well as a variety of consultancy and insurance firms, are constantly looking for fresh talent.

In addition to traditional roles, the fintech industry is growing rapidly, offering opportunities for graduates to work in innovative startups and disruptors in financial technology.

3. Healthcare and Life Sciences

The UK's healthcare system, especially the National Health Service (NHS), employs a large number of graduates each year. The country also has a strong focus on life sciences, pharmaceutical companies, and healthcare innovation. Graduates in fields such as medicine, nursing, pharmacy, biology, and biotechnology will find many career paths in this sector. Additionally, the ongoing research and development in medical technologies create exciting prospects for international graduates.

With the increasing global demand for healthcare professionals, the UK remains one of the best countries for graduates in the health sector to establish their careers.

4. Engineering

Engineering is another field that offers significant career opportunities in the UK. From civil and mechanical engineering to aerospace and electrical engineering, there is a constant need for talented engineers to work on a variety of large-scale projects. The UK’s infrastructure development, renewable energy initiatives, and engineering advancements in space and technology require skilled graduates who can bring innovative ideas to the table.

Graduates with strong engineering backgrounds are highly sought after by major companies in both private and public sectors.

5. Marketing and Digital Media

In today’s digital age, the demand for marketing and digital media professionals is stronger than ever. The UK’s advertising, media, and PR industries are booming, with leading companies like BBC, ITV, and various digital agencies hiring international graduates for roles in content creation, SEO, social media, brand management, and marketing strategy.

The rise of e-commerce and digital transformation has made the digital marketing landscape especially vibrant, opening the door for graduates with a creative mindset and analytical skills.

6. Consultancy and Management

Consulting firms, especially those in the management, financial, and IT sectors, continue to thrive in the UK. Leading firms like McKinsey & Company, Deloitte, PwC, and EY often seek international graduates for roles in consultancy, project management, and business strategy. The skills that international graduates bring to the table—such as diverse perspectives, multilingual abilities, and global insight—are highly valued by employers in this industry.

Management consultancy, in particular, offers graduates the opportunity to work across different industries, providing varied and stimulating career paths.

7. Education and Research

The education sector in the UK is another key area of employment for international graduates. Universities, schools, and research institutions constantly seek highly skilled individuals to contribute to teaching, academic research, and administrative roles. Graduates with expertise in specialized subjects can also explore opportunities in research positions at world-renowned universities.

Moreover, UK universities often offer post-graduate programs that open the door for international students to stay and work in the country, thus fostering long-term career growth in the education sector.

8. Hospitality and Tourism

The UK's hospitality and tourism sector remains a key part of the economy. With the country’s rich history, world-class attractions, and vibrant tourism industry, international graduates with backgrounds in hotel management, tourism, and event planning are in high demand. Cities like London, Edinburgh, and Oxford offer ample career opportunities in this sector.

Graduates can find roles in hotel management, travel agencies, event coordination, and tourism marketing.

9. Creative Industries

The UK is renowned for its thriving creative industries, including fashion, film, music, and design. International graduates who have a passion for creativity and innovation can find exciting opportunities in London, the creative capital of the country. Fashion houses, film production companies, advertising agencies, and design studios often look for fresh perspectives from international graduates to enhance their creative output.

Whether in fashion design, visual arts, or film production, the UK offers a variety of opportunities for graduates to build their careers.

Conclusion

The UK provides an array of career opportunities for international graduates across a range of thriving industries. From technology and finance to healthcare and the creative arts, there is no shortage of pathways to success for those who are qualified and eager to make their mark. For international students looking to explore career opportunities in the UK, it’s essential to stay updated on industry trends, network with professionals, and consider job opportunities that align with their academic background and career goals.

To explore more about career opportunities in the UK, check out detailed resources available to help guide you on your journey to securing a fulfilling role.

[immigrationoffers]

ESSE India Immigration Overview on Provincial Nominee Programs and Pathways to Canada, Australia, and Germany

Looking to start a new chapter abroad? ESSE India Immigration specializes in providing expert advice and seamless processes for those seeking Canadian, Australian, or German permanent residency, work, or study visas. Whether it's navigating Provincial Nominee Programs (PNPs) in Canada, understanding Australia’s PR pathways, or Germany’s permanent residency options, we’re here to simplify every step of the way.

Canada Provincial Nominee Programs (PNP)

Canada offers diverse pathways to permanent residency through Provincial Nominee Programs (PNPs), tailored to address specific provincial labor needs. On October 22, British Columbia's PNP invited around 125 candidates across streams such as Skilled Worker and International Graduate. The invites targeted candidates in childcare, construction, healthcare, tech, and veterinary care, with unique scoring requirements based on the stream. For instance:

Childcare: 83 points

Construction: 89 points

Tech: 117 points

In Manitoba's PNP draw on October 24, a total of 253 Letters of Advice to Apply were issued, focusing on skilled workers and international graduates, while Prince Edward Island and Quebec also extended invitations to specialized sectors like healthcare, transportation, and construction.

For a provincial nomination, candidates generally need a job offer in the province, though specific requirements vary. Successful candidates often receive an additional 600 Comprehensive Ranking System (CRS) points under the Enhanced PNP, which accelerates their path to Canadian permanent residency through Express Entry.

Canada Immigration Programs

As a leading Canada immigration consultant in Delhi, we assist with:

Canada PR applications

Visitor and Tourist Visas

Study and Work Opportunities

Work and study visa options for Canadian institutions, often eligible for post-study work permits, enable students to gain invaluable Canadian experience.

Australia and Germany Immigration Pathways

Australia and Germany also provide attractive immigration options:

Australia's Global Talent Stream: Ideal for highly skilled professionals in technology, engineering, and healthcare, offering fast-tracked visas with pathways to permanent residency.

Germany's Immigration Programs: Offer unique work and study pathways, with a focus on attracting skilled workers, especially under programs such as the Blue Card initiative for highly qualified professionals in technical and scientific fields.

ESSE India Immigration Services

Our team offers specialized services, including:

Canada Visa Consultancy for PR, study, and visitor visas

Australia PR Process and support for Global Talent and Employer Nomination schemes

Germany Work Visa consultancy and residency support

Canada Work Visa Consultants and Canada PR Consultants services tailored to your professional and educational profile

Let ESSE India Immigration simplify the complex landscape of global immigration. With expertise in Canadian permanent residency requirements, Australia PR processes, and Germany PR pathways, we offer unmatched support for all your immigration needs.

[prfrostbox]

[endenogatai]

Vote for Europe’s hottest startups in The Europas Awards + workshops, pitches, networking

The Europas Awards — which have been recognising the hottest European tech startups in since 2009 — are now open for the public voting stage, prior to the formal judging process.

The entries have been sorted and sifted by journalists to compile an editorially-driven ‘long list’ of some of Europe’s most exciting startups and investors.

Voting is now live, so please go and vote!

The public vote will close at midnight (UK time) on MAY 20 11.59 PM (London Time).

The all-star panel of judges will be deliberating on the list and public votes will help to inform the judges’ decision-making process. So get your fans voting and sharing!

The winners will be announced at the online awards ceremony on the evening of 25 June 2020, from London, UK.

The Europas Awards 2019 is sponsored by:

If you are interested in sponsoring The Europas or participating in the workshops as a partner? Get in touch with Claire Dobson // claire@thepathfounder.com.  Interested in speaking on the workshops? Contact Dianne See Morrisson // dianne@thepathfounder.com

THE EUROPAS CATEGORY WORKSHOPS

Of key interest to startups will be the opportunity to attend over 20 live workshops built around the awards categories, to which investors will be invited. That’s 20+hours of programming. Shortlisted companies will be able to pitch live on the platform, with slides. In addition, the “Pathfounder Sessions” will offer exclusive workshops with specially invited guests, aimed at European startups raising money at this time.

Attendees will even be able to network virtually and easily exchange contact details, just as you would at a real-world event.

Virtual attendees will be limited to only 500 people, and will include only Investors, Founders and Senior Executives of mid to late-stage companies as well as some of the newest companies on the scene.

The Europas is always attended by journalists from major tech titles, newspapers and business broadcasters, and will still be.

See below or here for the workshops:

Tue May 26 2:00 PM – 2:40 PM GMT +1 (40 Min) The Europas 2020: AgTech + FoodTech Sector Deep Dive + Pitch (All broadcasts start 2 mins before the session time)

Wed May 27 2:00 PM – 2:40 PM GMT +1 (40 Min) The Europas 2020: ClimateTech, GreenTech and Sustainability Tech Sector Deep Dive + Pitch

Thu May 28 2:00 PM – 2:40 PM GMT +1 (40 Min) The Europas 2020: CyberTech Sector Deep Dive + Pitch Panelist: Emily Orton, Chief Marketing Officer and Co-Founder, Darktrace

Fri May 29 2:00 PM – 2:40 PM GMT +1 (40 Min) The Europas 2020: EdTech Sector Deep Dive + Pitch

Mon Jun 01 2:00 PM – 2:40 PM GMT +1 (40 Min) The Europas 2020: FinTech Sector Deep Dive + Pitch

Tue Jun 02 2:00 PM – 2:40 PM GMT +1 (40 Min) The Europas 2020: HealthTech Sector Deep Dive + Pitch

Wed Jun 03 2:00 PM – 2:40 PM GMT +1 (40 Min) The Europas 2020: Mobility Sector Deep Dive + Pitch

Thu Jun 04 2:00 PM – 2:40 PM GMT +1 (40 Min) The Europas 2020: PropTech Sector Deep Dive + Pitch

Fri Jun 05 2:00 PM – 2:40 PM GMT +1 (40 Min) The Europas 2020: GovTech, CivTech, RegTech Deep Dive + Pitch

Mon Jun 08 2:00 PM – 2:40 PM GMT +1 (40 Min) The Europas 2020: Retail and eCommerce Sector Deep Dive + Pitch

Tue Jun 09 2:00 PM – 2:40 PM GMT +1 (40 Min) The Europas 2020: SaaS and B2B Sector Deep Dive + Pitch

Wed Jun 10 2:00 PM – 2:40 PM GMT +1 (40 Min) The Europas 2020: Social Innovation Sector Deep Dive + Pitch

Thu Jun 11 2:00 PM – 2:40 PM GMT +1 (40 Min) The Europas 2020: SpaceTech Sector Deep Dive + Pitch

Fri Jun 12 2:00 PM – 2:40 PM GMT +1 (40 Min) The Europas 2020: AI Sector Deep Dive + Pitch

Mon Jun 15 2:00 PM – 2:40 PM GMT +1 (40 Min) The Europas 2020: Blockchain Sector Deep Dive + Pitch

Tue Jun 16 2:00 PM – 2:40 PM GMT +1 (40 Min) The Europas 2020: Quantum Sector Deep Dive + Pitch

THE PATHFOUNDER WORKSHOPS

The Pathfounder Workshops Prior to the awards there will be special, premium content events The Pathfounder, designed be a “fast download” into the European tech scene for founders looking to raise money or enhance their business.

Wed Jun 17 2:00 PM – 2:40 PM GMT +1 (40 Min) The Europas Pathfounder Workshop: Comms for Startups – What we talk about when we talk about PR

Thu Jun 18 2:00 PM – 2:40 PM GMT +1 (40 Min) The Europas Pathfounder Workshop: Negotiating with VCs

Fri Jun 19 2:00 PM – 2:40 PM GMT +1 (40 Min) The Europas Pathfounder Workshop: Meet the Press

Mon Jun 22 2:00 PM – 2:40 PM GMT +1 (40 Min) The Europas Pathfounder Workshop: Crossing the Chasm: Making the Leap to Series B and Beyond

Tue Jun 23 2:00 PM – 2:40 PM GMT +1 (40 Min) The Europas Pathfounder Workshop: How We Scaled: 3 Former Europas Winners Share Their Journey to the Top

Thu Jun 25 6:30 PM – 8:00 PM GMT +1 The Europas Tech Startup Awards 2020

THE AWARDS

The Awards themselves will be announced live on 25th June at an online event which will feature special guests, and live entertainment.

After a decade of identifying the most innovative tech startups in Europe including Spotify, Transferwise, Soundcloud, and Babylon Health, The Europas has shown itself capable of finding Europe’s hottest startups. The Europas Awards is the only independent and editorially-driven event to recognise the European tech startup scene. The winners have been featured in Reuters, Bloomberg, VentureBeat, Forbes, Tech.eu, The Memo, Smart Company, CNET, many others — and of course, TechCrunch.

Timeline of The Europas Awards:

24 April___________Final deadline to submit applications 27 April___________All startups notified of longlist 05 May_____________Public voting begins 17 May_____________Public voting ends 25 May_____________Shortlist announced 26 May – 16 June___Awards Category Deep Dives + Pitches 17- 23 June________Pathfounder Workshops 25 June____________Winners announced / Virtual Awards

The Europas “Diversity Pass” The awards have set aside a block of free tickets to ensure that pre-seed female and BAME founders are represented at The Europas. This limited tranche of free tickets ensures that it include more women and people of colour who are specifically “pre-seed” or “seed-stage” tech startup founders. If you are a women/BAME founder, apply here for a chance to be considered for one of the limited free diversity passes to the event.

Lastly, remember: stay home, stay safe!

Meet the speakers and judges:

Anne Boden CEO Starling Bank Anne Boden is founder and CEO of Starling Bank, a fast-growing U.K. digital bank targeting millions of users who live their lives on their phones. After a distinguished career in senior leadership at some of the world’s best-known financial heavyweights, she set out to build her own mobile bank from scratch in 2014. Today, Starling has opened more than one million current accounts for individuals and small businesses and raised hundreds of millions of pounds in backing. Anne was awarded an MBE for services to financial technology in 2018.

Bernhard Niesner CEO and c-founder busuu Bernhard co-founded busuu in 2008 following an MBA project and has since led the company to become the world’s largest community for language learning, with more than 90 million users across the globe. Before starting busuu, Bernhard worked as a consultant at Roland Berger Strategy Consultants. He graduated summa cum laude in International Business from the Vienna University of Economics and Business and holds an MBA with honours from IE Business School. Bernhard is an active mentor and business angel in the startup community and an advisor to the Austrian Government on education affairs. Bernhard recently received the EY Entrepreneur of the Year 2018 UK Awards in the Disruptor category.

Chris Morton CEO and founder Lyst Chris is the founder and CEO of Lyst, the world’s biggest fashion search platform used by 104 million shoppers each year. Including over 6 million products from brands including Burberry, Fendi, Gucci, Prada and Saint Laurent, Lyst offers shoppers convenience and unparalleled choice in one place. Launched in London in 2010, Lyst’s investors include LVMH, 14W, Balderton and Accel Partners. Prior to founding Lyst, Chris was an investor at Benchmark Capital and Balderton Capital in London, focusing on the early-stage consumer internet space. He holds an MA in physics and philosophy from Cambridge University.

Claire Novorol Co-Founder & Chief Medical Officer Ada Health Dr. Claire Novorol is Chief Medical Officer and co-founder of Ada Health. Prior to founding Ada, Claire worked as a Paediatrician within the NHS before specialising in Clinical Genetics. She has degrees in Pathology and Medicine as well as a PhD in Neuroscience from the University of Cambridge. Claire is also the founder of Doctorpreneurs, a global community for healthcare professionals interested in innovation and entrepreneurship. She is a member of the Advisory Team Steering Group for the AHSN Network Community for Artificial Intelligence, an Entrepreneurship Expert with the Entrepreneurship Centre at Saïd Business School, University of Oxford and a member of the UK Digital Health Council. In 2018, Claire was featured on Business Insider’s Tech 100: The 100 coolest people in UK tech and Forbes’ Europe’s Top 50 Women in Tech, and she is a regular contributor to Forbes, writing on healthtech.

Clare Jones Chief Commercial Officer what3words Clare is the chief commercial officer of what3words; prior to this, her background was in the development and growth of social enterprises and in impact investment. Clare was featured in the 2019 Forbes 30 under 30 list for technology and is involved with London companies tackling social/environmental challenges. Clare also volunteers with the Streetlink project, doing health outreach work with vulnerable women in South London.

Emily Orton Co-founder & Chief Marketing Officer Darktrace Emily is responsible for global marketing and communications, a role she has held since Darktrace’s foundation in 2013. She is also a commentator on cyber security issues and has appeared in leading media outlets including BBC News, Sky News and Channel 4. Emily has ten years’ experience in technology marketing. She has an MA in Modern Languages from the University of Cambridge.

Holly Jacobus Investment Partner Joyance Partners, New York Holly Jacobus is an Investment Partner with Joyance Partners, investing in companies with the capacity to deliver Delightful Moments in US and EU. Her focus is new foods, consumer packaged goods, sexual wellness, femtech, farmtech and earth-positive manufacturing methods. Holly spent her career growing startups through early stage sales and PR, most recently as the Chief Revenue Officer at Citia, a NYC based global content creation, storage and distribution platform servicing Fortune 500 brands including GE (global), Mastercard (US), Viacom (global), and P&G (global). Holly was raised on a farm in California where she became the first graduate of Stanford University’s online high school (EPGY OHS) and an Academic All American Volleyball Player. She later studied bioengineering at UC Berkeley and French at Georgetown University where she played D1 Volleyball. When Holly isn’t investing or helping companies scale, you can find her backpacking the Sierra Nevadas or skiing the Tetons with her dog Smoky. Recent investments include: Unbound, WholyMe, TeaCrush, Finless Foods, Loli, MushLab, Weller, & Sigrid Therapeutics.

Husayn Kassai CEO and co-founder Onfido Husayn Kassai is the Onfido CEO and co-founder. Onfido helps businesses digitally onboard users by verifying any government ID and comparing it with the person’s facial biometrics. Founded in 2012, Onfido has grown to a team of 300 across SF, NYC and London; received over $100 million in funding from Salesforce, Microsoft and others; and works with over 1,500 fintech, banking and marketplace clients globally. Husayn is a WEF Tech Pioneer; a Forbes Contributor; and Forbes’ “30 Under 30”. He has a BA in economics and management from Keble College, Oxford.

Julia Bosch Founder and CEO Outfittery Originally from beautiful Bodensee, Julia studied business studies in Munich, Madrid and New York. Before starting Outfittery with Anna she led the internationalization of Zalando in Europe.

Julia Hawkins Partner LocalGlobe Julia Hawkins is a Partner at LocalGlobe. Previously, Julia worked at Goldman Sachs, Last.fm, BBC Worldwide and most recently Universal Music where she set up their Corporate Venture arm and led investments in ROLI and Sofar Sounds among others. Julia enjoys working with mission driven founders and has a keen interest in consumer, entertainment, media and health tech from wellness to genomics. She holds a 1st from LSE, is a Kauffman Fellow and Board Trustee of Shwachman Diamond Syndrome UK, a charity dedicated to finding a cure for SDS, a rare genetic disease.

Kieran O’Neill CEO and co-founder Thread Thread makes it easy for guys to dress well. They combine expert stylists with powerful AI to recommend the perfect clothes for each person. Thread is used by more than 1 million men in the U.K., and has raised $35 million from top investors, including Balderton Capital, the founders of DeepMind and the billionaire former owner of Warner Music. Prior to Thread, Kieran founded one of the first video sharing websites at age 15 and sold it for $1.25 million at age 19. He was then CEO and co-founder of Playfire, the largest social network for gamers, which he grew to 1.5 million customers before being acquired in 2012. He’s a member of the Forbes, Drapers and Financial Times 30 Under 30 lists.

Leanne Kemp Founder & CEO Everledger Leanne Kemp is the Founder & CEO of Everledger, a leading emerging technology enterprise that tracks the provenance of high-value assets on a global digital ledger in an authenticated immutable manner. Using her extensive background in emerging technology, business, jewellery and insurance, Leanne is pushing boundaries with Everledger in building a global verification system that asserts transparency along the entire supply chain process. This enables the tracking and protection of high-value assets, consequently mitigating risk and fraud in global marketplaces. Her leadership role in technology has been recognised, winning awards including Innovator of the Year 2018 at the Women in IT Awards (London) as well as being named in UK Business Insider’s 26 Coolest Women in UK Tech 2016 and Brummell Magazine’s Top 30 Female Innovators 2016 in Brummell Magazine. She has also been named an IBM Champion for 2018. Leanne is an appointed member of the World Economic Forum’s Blockchain Council and a Co-Chair for the World Trade Board’s Sustainable Trade Action Group. She is also on the IBM Blockchain Platform Board of Advisors.

Lina Wenner Principal Firstminute Capital Lina joined firstminute from the Boston Consulting Group, where she worked alongside global corporates across Consumer, Energy and Heavy Industrials, advising on digital strategy, restructuring and M&A as a member of the corporate finance team. She gained an MPhil in Management from the University of Cambridge and a Bachelor’s degree in Psychology, Economics and Statistics from the University College Utrecht, the Netherlands, where she graduated with Summa Cum Laude. At firstminute, Lina leads on sourcing for the Nordic and German-speaking regions and has a strong interest in digital health, robotics, direct-to-consumer brands and femtech. ​She sits as a board ​observer of Evolution AI.

Luca Bocchio Principal Accel Luca Bocchio joined Accel in 2018 and focuses on consumer internet, fintech and software businesses. Luca led Accel’s investment in Luko, Bryter and Brumbrum. Luca also helped lead Accel’s investment and ongoing work in Sennder. Prior to Accel, Luca was with H14, where he invested in global early and growth-stage opportunities, such as Deliveroo, GetYourGuide, Flixbus, SumUp and SecretEscapes. Luca previously advised technology, industrial and consumer companies on strategy with Bain & Co. in Europe and Asia. Luca is from Italy and graduated from LIUC University.

Nate Lanxon (Speaker) Editor and Tech Correspondent Bloomberg Nate is an editor and tech correspondent for Bloomberg, based in London. For over a decade, he has particularly focused on the consumer technology sector, and the trends shaping the global industry. Previous to this, he was senior editor at Bloomberg Media and was head of digital editorial for Bloomberg.com in Europe, the Middle East and Africa. Nate has held numerous roles across the most respected titles in tech, including stints as editor of WIRED.co.uk, editor-in-chief of Ars Technica UK and senior editor at CBS-owned CNET. Nate launched his professional career as a journalist by founding a small tech and gaming website called Tech’s Message, which is now the name of his weekly technology podcast hosted at natelanxon.com.

Tania Boler CEO and founder Elvie Tania is an internationally recognized women’s health expert and has held leadership positions for various global NGOs and the United Nations. Passionate about challenging taboo women’s issues, Tania founded Elvie in 2013, partnering with Alexander Asseily to create a global hub of connected health and lifestyle products for women.

Raph Crouan Venture Partner C4 Ventures Raph Crouan is a Venture Partner at C4 Ventures. He’s a Senior Adviser, Investor (>30 companies / managing a portfolio of 25 active companies & 1 exit on angel investment) & International Keynote Speaker (Europas, Pioneers, BDLA, DFF, ArabNet, Unbound, Latitude59, Slush, TechChill, ImpactCEE, LIS, SouthSummit, etc…) with a background in Sales, Marketing & Strategic Biz Dev (>10y @ Apple, Telco etc). He previously founded, fundraised & managed the Startupbootcamp IoT Program until 2018 for which they screened >1500 early stage companies & invested in ~10 every year. Contributor to Forbes, he recently wrote about its closure in early 2019 here. He’s also the President & Founding member for the FrenchTech organisation in the UK, a Founding Management Board Member at the AIOTI (Alliance for IoT Innovation) at the European Commission & a Founding Board Member of the French IoT Think Tank.

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[futuremarket]

Social Media Analytics Market Research Report To Increase Valuation With Surging Investments By 2023

Social Media Analytics Market Research Report

Social Media Analytics entails gathering of data from social media websites to develop the online presence of individuals and companies. Due to the popularity of social media analytics, the market is growing at an exceptional rate in the past few years. Market reports linked to the information and communications technology sector made available by Market Research Future along with published reports on other sectors have been recently published along with a report on this industry. The social media analytics market is projected to achieve revenues worth USD 7 Billion by 2023 while expanding at CAGR of 28 percent approximately in the forecast period.

The market’s growth is driven by factors such as the growing number of social media users, intense focus on market intelligence and a surge in expenditure on analytics. The attractiveness of social media sites has increased the users on these platforms, thereby elevating the need for analyzing the traffic on these sites so that valuable data relating to the consumer’s preferences and their buying habits can be collected. The necessity to formulate better business strategies and to have significant business intel that can enable companies to establish their lead in the market is among the top factors motivating the expansion of the market in the forecast period. Moreover, the rising need for improving consumer engagement by is also raising the growth potential of the market.

Segmental Analysis

The social media analytics market can be segmented on the basis of deployment, type, application and vertical. The type based segmentation of the market comprises of solution, services, support & maintenance, consulting services and training & education. By Deployment, the market consists of segments such as on premise and on cloud. The segmentation of the social media analysts market on the basis of organization size consists of large enterprises, small & medium enterprises. The application segment of the market comprises of multichannel campaign management, customer segmentation & targeting, customer behavioral analysis, competitor bench marking, marketing measurement and other. The vertical segment of the market consists of healthcare, BFSI, education, it & telecommunication, retail, media & entertainment, government and others.

Detailed Regional Analysis

The regional analysis of the market for social media analytics consists of regions such as Asia Pacific, North America, Europe and Rest of the World. It has been perceived that the North American region is projected to be responsible for the principal share of the market, whereas the Asia Pacific is anticipated to develop at a rapid rate through the forecast period. The important growth in social media analytics market in the North American region can be attributed to the technical advancements and growing use of mobiles and tablets in that region. The market in the region is also especially benefitted due to the prevalence of major industry contenders in the market.

Industry Updates:

July 2018 A top provider of digital-first PR solutions for tech-savvy CMOs, TrendKite, has recently announced it will combine with best-in-class social technology companies namely Union Metrics and Insightpool. The dual deals are a portion of the company’s innovative method to making an end-to-end digital PR platform for PR and marketing professionals to influence trust through the media mix, by means of journalist outreach and AI-powered media analytics, social analytics and influencer management.

More Information@

Social Media Analytics Market Research Report- Forecast 2023 | MRFR

Global Social Media Analytics Market is estimated to grow at a CAGR of 28% by Forecast to 2023,…

Read on marketresearchfuture.​com

About Market Research Future: At Market Research Future (MRFR), we enable our customers to unravel the complexity of various industries through our Cooked Research Reports (CRR), Half-Cooked Research Reports (HCRR), Raw Research Reports (3R), Continuous-Feed Research (CFR), and Market Research and Consulting Services. Contact: Market Research Future +1 646 845 9312 Email: sales@marketresearchfuture.com

[technologyinfosec]

It's a Mad-Tech world

Digital brands in the UAE are keen to experiment with various media channels as technology undergoes constant evolution, and DViO Digital is at the forefront of exploring its potential.  "'Mad-tech' - be it ad-tech, marketing tech, experiential technology, or content tech - is not a choice anymore. People have integrated artificial intelligence in some way or another. If you are on digital as a brand, then you cannot escape technology. You have to apply it in the fastest and best way possible," said Sowmya Iyer, founder and CEO, DViO Digital. Established around 11 years ago, the digital marketing company currently stands as one of the largest independent marketing companies in three locations - the UAE, India and Southeast Asia. "In Mena, there is a lot of willingness to experiment with new things. With Burjeel Hospital, for example, we have employed Augmented Reaity (AR) to create engagement, gamification that creates consumer value in a physical environment," Iyer said.  DViO Digital incorporates an incubator of creative tech and digital initiatives to integrate cutting-edge technology in the consumers' journey towards brands - starting from the point where the consumer starts to seek a business or its products to how technology is integrated at each step until the sale is completed. "It's a dynamic world out there, where any piece of content you're creating has to adapt itself to the platform, to the format. We specialise in integrating platforms, tech, formats and user experience (UI/UX) to deliver the right kind of content for brands.  "Content is at the heart of all of these things, including augmented reality (AR) and voice searches. When the entire digital ecosystem is changing around you, your media ecosystem is also changing, and content needs to be adapted to these formats," Iyer added.  Beyond ad pitches  The future of advertising lies in marketing content in a way that doesn't feel like a commercial pitch. "As we've gotten to the time and age where many businesses are fighting for a single consumer's attention, more and more consumers are valuing brands that seem to want to add value to their lives, not just sell a product to them," said consultant Shyam Sunder.  In this case, content plays an important role, leading to brand credibility driven by a community of users.  "It's not the plug, but more of a responsibility to offer content that is relevant and contextual. Today, consumers can make out what is sponsored and what is not sponsored; it's obvious on some platforms," he added.  To combat this, consumers need to be given enough time to research and decide which brand to side with. And this is where influencers step in.  Iyer has authored an article an article on influencer marketing and has created a campaign effectiveness measurement tool called the "authenticity meter". "It directly defines the effectiveness of an influencer marketing campaign," she said. The concept of influencers is constantly redefined, and according to Iyer, people that intimately engage with a brand and voluntarily create content for it is what she considers influencers. They stand on the effective side of the scale, as credible sources for brands that lead to a loyal following. According to Sunder, companies need to look into ways to acquire customers in an organic manner. "You've got to make sure that you create rich content that can reach customers, then create engagement, which could lead to sales. This is where DViO is an investment. We believe that if we put in the right investment and the right effort into creating rich content, then an organisation can excel in any market," he said.  According to Iyer, a committed spend of 30 to 35 per cent on appropriate tech adoption could boost the marketing process, thus creating organic sales.  Integration at top level "When you have 98 per cent of businesses offline and created a brick-and-mortar infrastructure, then you will remain dominant in physical space. I understand that other global businesses have 10 per cent online contribution to offline, but here, it's still at two per cent. There's a long way to go, but in two to three years, this phenomenon will hit the region, and we need to break in on this experience," said Sunder.  Iyer added that because traditional businesses have grown to such an extent, the adoption of digital content has to happen at the top level.  "You cannot have a digital manager come in and start making changes to the organisation. Education, awareness and adoption has to happen at the executive level. Only then will there be openness to try new technology, to integrate it in a way that can create real business impact," Iyer said, adding that this could otherwise turn into a PR exercise with no direct impact on the business.  The business leaders are the ones who have the vision to see how this technology can come into the business and change operations. Therefore, DViO Digital has been dedicated to evangelising digital at the leadership level, the CEO level, and at the CMO level. The company aims to integrate and truly reel in digital transformation; if not business, at least where marketing activities are concerned. Read the full article

[prfrostbox]

#Start a new career in Commodity Markets. PR Tech Global will provide candidates with the latest technology and execution platforms used by industry professionals, Hedge Funds, Investment Banks and Research organisations. 

[dlpindiacom-blog]

Distance MBA & Their Career Options | DLP India

In today’s era, Distance MBA courses are gaining more and more popularity amongst the aspiring students all over the world. This is because MBA courses and programs in different streams have been proven to be very helpful in getting a good job as well as acquiring various skills related to that particular field. Even by pursuing distance learning MBA programs, people are gaining high value in their job placements and career growth opportunities. Here, we are going to discuss about the career options one would get after completing various distance learning MBA programs. Let’s check them out.

MBA in International Business

Distance MBA in International Business can help you set yourself in the world business arena. It can lead you to work with global Multi National Companies that compete on international markets. Apart from this, you can also pursue a career in management finance and consulting. Various job roles you can opt for after getting an MBA degree in International Management are International business analyst, Project Manager, International Logistics Manager, International Business Development Manager, International Finance Manager, Export Managers, International Business Consultant, International Marketing Manager, Investment Banking Managers, Accounts Manager, Brand Manager, Marketing Analyst, etc. The prospects of career development in the field of international business is very high as we know that international trade is increasing with each passing day in every part of the world. A person who has an MBA degree in international business can work for both private and government firms.

MBA in Entrepreneurship and Leadership

As the name suggests, Distance MBA in Entrepreneurship and Leadership helps students in building entrepreneurial and leadership skills such as Leadership skills such as Marketing research and management, Statistics and quantitative research, Decision making, Organizational theory, Operations management, etc. The best thing about MBA in Entrepreneurship and Leadership is that after completing this course, you can join any industry you like. You can join on a supervisory role such as Chief executive officer, Director of human resources, Vice president of operations, Executive director, General Manager in a variety of organizations. And this way, your career get a boost from the beginning itself as you start working as a leader and one of the key persons in the whole management team who has a vast knowledge of management, marketing and statistical research. You can even think of starting your own venture which is an aim of every individual.

MBA in Human Resource Management

Distance Learning MBA in Human Resource Management is one of the most popular MBA courses opted by aspiring candidates around the world. After completing MBA in Human Resource Management, you get an opportunity to work in a variety of organizations. Human Resource is one of the most important departments in any company as it decides the quality of man power in any organization that again leads to the overall growth of the company. Various job role that you can opt for after getting an MBA degree in Human Resource Management are HR Executive, Personnel Manager, HR Manager, Public Relations (PR) Manager, HR Consultant, Recruitment Consultant, IT Recruiter, Manager HR, Assistant Manager HR, Director HR, Recruitment Head, Assistant Vice president HR, etc. You need to have very good negotiation skills, communication skills, ability to understand the overall organizational work strategy, etc. A career in HR management includes various works such as recruiting, training, team building, performance updates, employee policy, salary, benefits and increments, employee health and safety as well as staff amenities.

Read Also: The 7p’s of Marketing

MBA in Information Technology Management

As we all know, information technology is one of the fastest growing fields in the world business area. So, having an Distance MBA degree in Information Technology Management will not only boost your career growth but will also make you an indispensable fit in the organization you are working with. After doing MBA in Information Technology Management, you can opt for a career as an IT management professional that includes various job roles like IT Manager, IT Consultant, Director IT Management, IT Management Associate, Project Manager, Business Development Manager/Executive IT, IT Product Manager, IT Analytics Manager, System Manager, Data Processing Manager, IT Business head, etc. Various Multi National IT companies across the world such as TCS, Infosys, WIPRO, Tech Mahindra, HCL Technologies, etc., are hiring people in mass numbers not just to develop technology, but to but to plan, sell and manage businesses of technology.

MBA in Marketing and Sales

In MBA education, Marketing is one of the most popular streams. Most of the candidates who are looking to pursue an MBA course tends to pot for marketing as a specialization. Distance learning MBA in Marketing and Sales has a lot of scope in every sector. Always remember that marketing is a backbone of any business. If you have advertised your product in the market properly, then only it will be a hit amongst the users. After pursuing an MBA degree in Marketing and Sales, you can opt for a career in various industries such as media, retail, hospitality, finance, information technology FMCG, OEMS, banking, etc. Various job roles include brand manager, sales manager, marketing manager, product manager, market research analyst, media planner, Internet marketing manager, Sales Head, Marketing Head, Advertising Head, Social Media Marketing Manager, Digital Marketing Head, etc.

MBA in Petroleum and Natural Gas Management

MBA in Petroleum and Natural Gas Management is one of the several MBA courses that are trending amongst students these days. The scope of MBA in Petroleum Management is very vast and aspiring students can expect a promising career in it. The Oil industry is one of the fastest growing industries in the world and it is in huge demands for skilled management professionals in both private and public sectors. Various companies dealing in the domain of oil marketing, energy/power infrastructure, oil and gas exploration, Allies of petrochemicals, Business advisory and consulting companies, NGOs working for energy efficiency and renewable energy, power distribution, Oil distribution domain, etc. are looking for skilled management professionals for various roles like Energy Consultant Assistant Manager Energy, Maintenance Manager, Field Material Coordinator, Lab Supervisor, Energy Business Analyst, Educationist, Oil Field Sales Head, Business Development Head, etc.

MBA in Finance and Accounting

Finance and Accounting is one of the basic parts of any organization. Skilled professionals in the field of finance and accounting are in high demand in every industry. Candidates who have done MBA in Finance and Accounting can work in both banking and non-banking sectors; in fact, anywhere in the corporate world as every industry has a need for a financial expert for maintaining the balance of capital. You can get into various roles in the areas of Asset Management, Corporate Finance, Corporate Banking, Credit Risk Management, Derivatives Structuring, Hedge Fund Management, Private Equity. The job titles include Asset Manager, Accounts Head, Senior Director Accounts, Finance Head, Finance Associate, Accounts Associate, Risk Management Head, etc.

MBA in Business Analytics and Intelligence

In today’s era, business analytics and intelligence is used in various organizations and due to its massive usage. Most of the private banks are using data mining and analytics to stay competitive in the market. Those who have done MBA in Business Analytics and intelligence will have vast scope for career building in the analytics companies and those dealing with big data and focus on Retail Banking, Consumer Finance, Consumer packaged goods and Retail, Customer Relationship Management and Media. Just not as an employee, but those who are planning to pursue MBA in Business Analytics and Intelligence, there is a huge opportunity for the entrepreneurial role too. It is relatively new and emerging field with great growth potential, and it signifies huge opportunity for entrepreneurs to explore more and better applications.

MBA in Digital Marketing

MBA in Digital Marketing is one of the most evolving fields today and it has a great demand for digital marketing management professionals. Most of the Management students are opting for a degree in Digital Marketing these days as it is the new big thing in the market, especially, with the growing E-commerce companies around the globe. After completing an MBA degree in digital marketing, you can play various roles such as Digital Marketing Manager, Director Digital Marketing, Content Manager, Content Head, Inbound Marketing Manager, Social Media Manager, SEM Manager, SEO Analysts, SEO Head, Search Engine Marketers, Conversion Rate Optimizer, Copy Editors, Advertisement Managers, Alliance Manager, etc. Internet presence is the most important thing for any company today and for a visible presence online, every company needs a dedicated team which looks after the various requirements the company has to increase its online ranking and page views.

MBA in E-commerce Marketing and Management

Just like Digital Marketing, MBA in E-commerce Marketing and Management also plays an important role for any E-commerce company. All the E-commerce companies today are fighting for enhancing their national and global rankings, and these companies are hiring management professionals at a very high rate for looking after the marketing management part. Various roles that you can opt for after completing MBA in E-commerce Marketing and Management are Marketing Manager, Marketing Executives, Senior Associate content marketing, Category Manager, Director Category Management, SEM experts, Manager Branding and Social Media, Campaign Head, etc.

Universities offering above courses:

Amity University

Suresh Gyan Vihar University

Annamalai University

University of Petroleum and Energy Studies

ICFAI

[ralphlayton]

2020 State of B2B Influencer Marketing Report from TopRank Marketing

My team and I at TopRank Marketing are happy to announce the 2020 State of B2B Influencer Marketing Report! Influencer Marketing has fast accelerated as a topic over the past few years with B2C influencers and brands getting the majority of attention. While consumer focused influencers have been impacted during the COVID-19 pandemic, B2B is a different story. Whether in times of crisis or in competitive markets, B2B marketers are challenged to reach distracted buyers and create meaningful experiences that inspire trust, confidence and action. As B2B marketers search for solid insight and leadership around marketing strategies to survive and thrive during this time of uncertainty, Influencer Marketing offers businesses a welcome dose of optimism. With much of the research and media attention focused on B2C influencer marketing, we believe the 2020 State of B2B Influencer Marketing Report to be the first ever research report dedicated to B2B. B2B Marketers are hungry for effective marketing strategies but don't always have the resources or confidence to implement. To help close the gap of knowledge and skills around working with influencers to impact marketing and business goals, this new report focuses exclusively on how businesses are engaging influencers for marketing to other businesses. For this research, hundreds of B2B marketers shared their insights including many of the top B2B brands in the world on all things B2B influencer marketing including strategy, tactics, operations, software, integration, measurement, budgeting and the future. We’ve combined the findings from our research with insights from top B2B marketers from brands, case studies and some of the most respected B2B influencers in the industry to give you direction, confidence and inspiration for the best that influencer marketing has to offer. Some of the key findings from the 2020 State of B2B Influencer Marketing Report:

B2B Influencer Marketing is Valuable for B2B Brands:

78% believe their prospects rely on advice from industry influencers

74% agree that influencer marketing improves customer and prospect experience with the brand

63% agree that marketing would have better results if it included a B2B influencer marketing program

90% expect their budget to increase or stay the same

Top Challenges B2B Marketers Have with Influencer Marketing:

Only 35% use software to find influencers - most ask for recommendations from personal connections or other influencers (no data validation)

Only half include a plan for influencer activation in their strategy

41% are not using any technology for their IM program

Only 19% of B2B marketers are running ongoing influencer marketing programs

60% say they don't have the knowledge to execute or have the right skills in house to implement ongoing IM programs

Characteristics of the Most Successful B2B Brands at Influencer Marketing:

Always On: 60% of marketers who use always on IM programs are very successful vs. 5% who do periodic campaigns

Use industry experts and analysts

Use blogs as platforms

Use software to identify and qualify influencers

Create interactive content with influencers

Have a centralized IM program

Integrate with corporate communications department

Have a documented strategy for B2B IM

This 45+ page report is rich with insights from the survey of hundreds of B2B marketers, featured case studies from B2B brands of all sizes and insights from 15 of the top B2B marketing experts and influencers about Influencer Marketing. We also included a list of 20 top Influencer Marketing practitioners from B2B brands. To give you an idea of what's inside, here's the report Table of Contents:

The Influence Advantage: From thought leadership to customer acquisition, B2B brands are optimistic about the competitive advantages of influencer marketing. Find out why. The Engine of Influence is Always-On: B2B brands are evolving from short term influencer campaigns to relationship driven, Always-On programs that build trust, engagement and advocacy.. Influencer Marketing Integration: To create a better customer experience, B2B brands are integrating influencer content across marketing channels from content marketing to PR. Influencer Marketing Operations: To scale influencer marketing while maintaining quality, processes and software are essential for influencer identification, communications and performance reporting. . 10 Predictions on the Future of B2B Influence: What will B2B influencer marketing look like in 2021 and beyond? Get answers from 10 top influencer marketing professionals.

And here are a few insights from some of the respected B2B Marketers and Business Influencers who contributed: "Engaging with influencers provides a myriad of competitive advantages. There's nothing more comforting than to have trusted voices defend your brand or correct misperceptions.” Rani Mani @ranimani0707 Head of Social Influencer Enablement at @Adobe “The operations behind Influencer Marketing is the less glamorous yet essential side of relational business. You need to come up with a strategy, plan of action, and a process.” Ursula Ringham @ursularingham Head of Global Influencer Marketing at SAP "Being 'always-on' has allowed our team to build meaningful relationships with influencers. B2B brands would be wise to adopt this approach as they look to build true brand advocates.” Garnor Morantes /in/garnormorantes Group Marketing Manager at LinkedIn “Customers know authenticity when they see it & naturally trust humans more than brands. Working with credible B2B influencers helps to build brand authority through real, human conversations & interactions.” Sarita Rao @saritasayso SVP - Business Marketing, Analytics & Alliances at AT&T Business “Ongoing influencer programs are more valuable to B2B companies and allow for deeper engagement with influencers. These connected activities provide a cohesive experience for your audience.” Tom Treanor @RtMixMktg VP, Global Head of Marketing at arm Treasure Data “Working with the right influencers builds credibility with the audience you are trying to reach. Influencers can help you deliver content that solves problems, educates & inspires your intended audience.” Amisha Gandhi @AmishaGandhi VP, Influencer Marketing & Communications at SAP Ariba “Having an end-to-end process is key to be effective & scale. From clear objectives to identification, engagement tactics, management, budgeting, reporting & not to forget feedback to close the loop.” Janine Wegner @JanineWegner Global Thought Leadership Program & Activation Manager at Dell Technologies “A shift I see for B2B influencer marketing in 2021 is using employees as influencers. This will allow marketers to have more control of the campaign & build advocacy among internal thought leaders.” Ryan Barres @RyanBares Global Social Programs Lead: Social Influencers & Employee Advocacy at IBM Systems "As influencer marketing matures, brands will expect their influencer marketing software to integrate with the rest of the march stack." Pierre-Loic Assayag @pierreloic Founder and CEO at Traackr “Partnering with well-matched influencers is a handy way to infuse your brand with creative energy and inspiration. It’s a direct line to building trust and customer confidence.” Ann Handley @MarketingProfs Chief Content Officer at MarketingProfs “We will see the rise of the customers as influencers given their ability to share stories that help target buyers navigate the increasingly complex B2B buying journey. ” Jeff Davis @meetjeffdavis Founder & Principal at JD2 Consulting “In 2021, brands will need to identify, test and deploy a new type of tech stack to make the creation and consumption of virtual content as seamless as possible for influencers and audiences alike.” Tamara McCleary @TamaraMcCleary CEO at Thulium “In 2021, success in B2B influencer marketing is dependent on the compelling delivery of relevant information via video & audio. Influencers can no longer rely on face-to-face personal charisma.” Kevin Jackson @Kevin_Jackson CEO at GC Globalnet "Traditional marketing channels are drying up and even trade shows are imperiled in 2021. The influence marketing trend will be amplified as businesses seek trusted voices to join industry conversations.” Mark Schaefer @markwschaefer Author, Return on Influence COO at B Squared Media And many more... Influence plays an essential role in marketing whether B2B brands run influencer programs or not. The question is, will influence be random or will it be nurtured, amplified and targeted to produce brand awareness and lead generation outcomes B2B marketers are after? The research supports optimism for B2B Influencer Marketing for a few key reasons:

Brand trust is in question but buyers trust experts

Influence optimizes performance of content and other marketing

Influence differentiates B2B brand experiences

The B2B marketing world is at the cusp of change but also opportunity. The influence advantage is available for marketers who can adopt the best practices of the most successful B2B influencer marketers outlined in this report from an Always-On strategy to qualitative influencer engagement to effective operations with process and software. I encourage you to access the 2020 State of B2B Influencer Marketing Report and to get the insights that have been missing in B2B about working with influencers. A BIG THANKS goes to Michele from Mantis Research for all her help with research design and analytics. HUGE APPRECIATION to Ashley from TopRank Marketing for project and content management as well as a MASSIVE PROPS to Jake from TopRank Marketing for a stellar design! Thank you to our other team members from Lane to Alexis for pitching in as well.

The post 2020 State of B2B Influencer Marketing Report from TopRank Marketing appeared first on Online Marketing Blog - TopRank®.

2020 State of B2B Influencer Marketing Report from TopRank Marketing published first on yhttps://improfitninja.blogspot.com/

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2020 State of B2B Influencer Marketing Report from TopRank Marketing

New Post has been published on https://gohomeworkers.com/2020-state-of-b2b-influencer-marketing-report-from-toprank-marketing/

2020 State of B2B Influencer Marketing Report from TopRank Marketing

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My staff and I at TopRank Marketing are comfortable to announce the 2020 State of B2B Influencer Marketing Report!

Influencer Marketing has quick accelerated as a subject over the previous few years with B2C influencers and types getting the bulk of consideration. While client targeted influencers have been impacted through the COVID-19 pandemic, B2B is a unique story.

Whether in instances of disaster or in aggressive markets, B2B entrepreneurs are challenged to achieve distracted patrons and create significant experiences that encourage belief, confidence and motion.

As B2B entrepreneurs seek for stable perception and management round advertising methods to outlive and thrive throughout this time of uncertainty, Influencer Marketing affords companies a welcome dose of optimism.

With a lot of the analysis and media consideration targeted on B2C influencer advertising, we imagine the 2020 State of B2B Influencer Marketing Report to be the primary ever analysis report devoted to B2B.

B2B Marketers are hungry for efficient advertising methods however don’t at all times have the sources or confidence to implement. To assist shut the hole of data and abilities round working with influencers to impression advertising and enterprise objectives, this new report focuses solely on how companies are partaking influencers for advertising to different companies.

For this analysis, lots of of B2B entrepreneurs shared their insights together with many of the highest B2B manufacturers on the planet on all issues B2B influencer advertising together with technique, ways, operations, software program, integration, measurement, budgeting and the longer term.

We’ve mixed the findings from our analysis with insights from high B2B entrepreneurs from manufacturers, case research and a few of probably the most revered B2B influencers within the trade to provide you path, confidence and inspiration for the most effective that influencer advertising has to supply.

Some of the important thing findings from the 2020 State of B2B Influencer Marketing Report:

B2B Influencer Marketing is Valuable for B2B Brands:

78% imagine their prospects depend on recommendation from trade influencers

74% agree that influencer advertising improves buyer and prospect expertise with the model

63% agree that advertising would have higher outcomes if it included a B2B influencer advertising program

90% count on their finances to extend or keep the identical

Top Challenges B2B Marketers Have with Influencer Marketing:

Only 35% use software program to search out influencers – most ask for suggestions from private connections or different influencers (no knowledge validation)

Only half embrace a plan for influencer activation of their technique

41% are usually not utilizing any know-how for his or her IM program

Only 19% of B2B entrepreneurs are working ongoing influencer advertising applications

60% say they don’t have the data to execute or have the appropriate abilities in home to implement ongoing IM applications

Characteristics of the Most Successful B2B Brands at Influencer Marketing:

Always On: 60% of entrepreneurs who use at all times on IM applications are very profitable vs. 5% who do periodic campaigns

Use trade consultants and analysts

Use blogs as platforms

Use software program to establish and qualify influencers

Create interactive content material with influencers

Have a centralized IM program

Integrate with company communications division

Have a documented technique for B2B IM

This 45+ web page report is wealthy with insights from the survey of lots of of B2B entrepreneurs, featured case research from B2B manufacturers of all sizes and insights from 15 of the highest B2B advertising consultants and influencers about Influencer Marketing. We additionally included a listing of 20 high Influencer Marketing practitioners from B2B manufacturers. To offer you an thought of what’s inside, right here’s the report Table of Contents:

The Influence Advantage: From thought management to buyer acquisition, B2B manufacturers are optimistic in regards to the aggressive benefits of influencer advertising. Find out why.

The Engine of Influence is Always-On: B2B manufacturers are evolving from quick time period influencer campaigns to relationship pushed, Always-On applications that construct belief, engagement and advocacy..

Influencer Marketing Integration: To create a greater buyer expertise, B2B manufacturers are integrating influencer content material throughout advertising channels from content material advertising to PR.

Influencer Marketing Operations: To scale influencer advertising whereas sustaining high quality, processes and software program are important for influencer identification, communications and efficiency reporting. .

10 Predictions on the Future of B2B Influence: What will B2B influencer advertising appear like in 2021 and past? Get solutions from 10 high influencer advertising professionals.

And listed below are a number of insights from some of the revered B2B Marketers and Business Influencers who contributed:

“Engaging with influencers provides a myriad of competitive advantages. There’s nothing more comforting than to have trusted voices defend your brand or correct misperceptions.” Rani Mani @ranimani0707 Head of Social Influencer Enablement at @Adobe

“The operations behind Influencer Marketing is the less glamorous yet essential side of relational business. You need to come up with a strategy, plan of action, and a process.” Ursula Ringham @ursularingham Head of Global Influencer Marketing at SAP

“Being ‘always-on’ has allowed our team to build meaningful relationships with influencers. B2B brands would be wise to adopt this approach as they look to build true brand advocates.” Garnor Morantes /in/garnormorantes Group Marketing Manager at LinkedIn

“Customers know authenticity when they see it & naturally trust humans more than brands. Working with credible B2B influencers helps to build brand authority through real, human conversations & interactions.” Sarita Rao @saritasayso SVP – Business Marketing, Analytics & Alliances at AT&T Business

“Ongoing influencer programs are more valuable to B2B companies and allow for deeper engagement with influencers. These connected activities provide a cohesive experience for your audience.” Tom Treanor @RtMixMktg VP, Global Head of Marketing at arm Treasure Data

“Working with the right influencers builds credibility with the audience you are trying to reach. Influencers can help you deliver content that solves problems, educates & inspires your intended audience.” Amisha Gandhi @AmishaGandhi VP, Influencer Marketing & Communications at SAP Ariba

“Having an end-to-end process is key to be effective & scale. From clear objectives to identification, engagement tactics, management, budgeting, reporting & not to forget feedback to close the loop.” Janine Wegner @JanineWegner Global Thought Leadership Program & Activation Manager at Dell Technologies

“A shift I see for B2B influencer marketing in 2021 is using employees as influencers. This will allow marketers to have more control of the campaign & build advocacy among internal thought leaders.” Ryan Barres @RyanBares Global Social Programs Lead: Social Influencers & Employee Advocacy at IBM Systems

“As influencer marketing matures, brands will expect their influencer marketing software to integrate with the rest of the march stack.” Pierre-Loic Assayag @pierreloic Founder and CEO at Traackr

“Partnering with well-matched influencers is a handy way to infuse your brand with creative energy and inspiration. It’s a direct line to building trust and customer confidence.” Ann Handley @MarketingProfs Chief Content Officer at MarketingProfs

“We will see the rise of the customers as influencers given their ability to share stories that help target buyers navigate the increasingly complex B2B buying journey. ” Jeff Davis @meetjeffdavis Founder & Principal at JD2 Consulting

“In 2021, brands will need to identify, test and deploy a new type of tech stack to make the creation and consumption of virtual content as seamless as possible for influencers and audiences alike.” Tamara McCleary @TamaraMcCleary CEO at Thulium

“In 2021, success in B2B influencer marketing is dependent on the compelling delivery of relevant information via video & audio. Influencers can no longer rely on face-to-face personal charisma.” Kevin Jackson @Kevin_Jackson CEO at GC Globalnet

“Traditional marketing channels are drying up and even trade shows are imperiled in 2021. The influence marketing trend will be amplified as businesses seek trusted voices to join industry conversations.” Mark Schaefer @markwschaefer Author, Return on Influence COO at B Squared Media

And many extra…

Influence performs a necessary position in advertising whether or not B2B manufacturers run influencer applications or not. The query is, will affect be random or will or not it’s nurtured, amplified and focused to supply model consciousness and lead technology outcomes B2B entrepreneurs are after?

The analysis helps optimism for B2B Influencer Marketing for a number of key causes:

Brand belief is in query however patrons belief consultants

Influence optimizes efficiency of content material and different advertising

Influence differentiates B2B model experiences

The B2B advertising world is on the cusp of change but in addition alternative. The affect benefit is accessible for entrepreneurs who can undertake the most effective practices of probably the most profitable B2B influencer entrepreneurs outlined on this report from an Always-On technique to qualitative influencer engagement to efficient operations with course of and software program.

I encourage you to entry the 2020 State of B2B Influencer Marketing Report and to get the insights which have been lacking in B2B about working with influencers.

A BIG THANKS goes to Michele from Mantis Research for all her assist with analysis design and analytics. HUGE APPRECIATION to Ashley from TopRank Marketing for venture and content material administration in addition to a MASSIVE PROPS to Jake from TopRank Marketing for a stellar design! Thank you to our different staff members from Lane to Alexis for pitching in as nicely.

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[samuelpboswell]

2020 State of B2B Influencer Marketing Report from TopRank Marketing

My team and I at TopRank Marketing are happy to announce the 2020 State of B2B Influencer Marketing Report! Influencer Marketing has fast accelerated as a topic over the past few years with B2C influencers and brands getting the majority of attention. While consumer focused influencers have been impacted during the COVID-19 pandemic, B2B is a different story. Whether in times of crisis or in competitive markets, B2B marketers are challenged to reach distracted buyers and create meaningful experiences that inspire trust, confidence and action. As B2B marketers search for solid insight and leadership around marketing strategies to survive and thrive during this time of uncertainty, Influencer Marketing offers businesses a welcome dose of optimism. With much of the research and media attention focused on B2C influencer marketing, we believe the 2020 State of B2B Influencer Marketing Report to be the first ever research report dedicated to B2B. B2B Marketers are hungry for effective marketing strategies but don't always have the resources or confidence to implement. To help close the gap of knowledge and skills around working with influencers to impact marketing and business goals, this new report focuses exclusively on how businesses are engaging influencers for marketing to other businesses. For this research, hundreds of B2B marketers shared their insights including many of the top B2B brands in the world on all things B2B influencer marketing including strategy, tactics, operations, software, integration, measurement, budgeting and the future. We’ve combined the findings from our research with insights from top B2B marketers from brands, case studies and some of the most respected B2B influencers in the industry to give you direction, confidence and inspiration for the best that influencer marketing has to offer. Some of the key findings from the 2020 State of B2B Influencer Marketing Report:

B2B Influencer Marketing is Valuable for B2B Brands:

78% believe their prospects rely on advice from industry influencers

74% agree that influencer marketing improves customer and prospect experience with the brand

63% agree that marketing would have better results if it included a B2B influencer marketing program

90% expect their budget to increase or stay the same

Top Challenges B2B Marketers Have with Influencer Marketing:

Only 35% use software to find influencers - most ask for recommendations from personal connections or other influencers (no data validation)

Only half include a plan for influencer activation in their strategy

41% are not using any technology for their IM program

Only 19% of B2B marketers are running ongoing influencer marketing programs

60% say they don't have the knowledge to execute or have the right skills in house to implement ongoing IM programs

Characteristics of the Most Successful B2B Brands at Influencer Marketing:

Always On: 60% of marketers who use always on IM programs are very successful vs. 5% who do periodic campaigns

Use industry experts and analysts

Use blogs as platforms

Use software to identify and qualify influencers

Create interactive content with influencers

Have a centralized IM program

Integrate with corporate communications department

Have a documented strategy for B2B IM

This 45+ page report is rich with insights from the survey of hundreds of B2B marketers, featured case studies from B2B brands of all sizes and insights from 15 of the top B2B marketing experts and influencers about Influencer Marketing. We also included a list of 20 top Influencer Marketing practitioners from B2B brands. To give you an idea of what's inside, here's the report Table of Contents:

The Influence Advantage: From thought leadership to customer acquisition, B2B brands are optimistic about the competitive advantages of influencer marketing. Find out why. The Engine of Influence is Always-On: B2B brands are evolving from short term influencer campaigns to relationship driven, Always-On programs that build trust, engagement and advocacy.. Influencer Marketing Integration: To create a better customer experience, B2B brands are integrating influencer content across marketing channels from content marketing to PR. Influencer Marketing Operations: To scale influencer marketing while maintaining quality, processes and software are essential for influencer identification, communications and performance reporting. . 10 Predictions on the Future of B2B Influence: What will B2B influencer marketing look like in 2021 and beyond? Get answers from 10 top influencer marketing professionals.

And here are a few insights from some of the respected B2B Marketers and Business Influencers who contributed: "Engaging with influencers provides a myriad of competitive advantages. There's nothing more comforting than to have trusted voices defend your brand or correct misperceptions.” Rani Mani @ranimani0707 Head of Social Influencer Enablement at @Adobe “The operations behind Influencer Marketing is the less glamorous yet essential side of relational business. You need to come up with a strategy, plan of action, and a process.” Ursula Ringham @ursularingham Head of Global Influencer Marketing at SAP "Being 'always-on' has allowed our team to build meaningful relationships with influencers. B2B brands would be wise to adopt this approach as they look to build true brand advocates.” Garnor Morantes /in/garnormorantes Group Marketing Manager at LinkedIn “Customers know authenticity when they see it & naturally trust humans more than brands. Working with credible B2B influencers helps to build brand authority through real, human conversations & interactions.” Sarita Rao @saritasayso SVP - Business Marketing, Analytics & Alliances at AT&T Business “Ongoing influencer programs are more valuable to B2B companies and allow for deeper engagement with influencers. These connected activities provide a cohesive experience for your audience.” Tom Treanor @RtMixMktg VP, Global Head of Marketing at arm Treasure Data “Working with the right influencers builds credibility with the audience you are trying to reach. Influencers can help you deliver content that solves problems, educates & inspires your intended audience.” Amisha Gandhi @AmishaGandhi VP, Influencer Marketing & Communications at SAP Ariba “Having an end-to-end process is key to be effective & scale. From clear objectives to identification, engagement tactics, management, budgeting, reporting & not to forget feedback to close the loop.” Janine Wegner @JanineWegner Global Thought Leadership Program & Activation Manager at Dell Technologies “A shift I see for B2B influencer marketing in 2021 is using employees as influencers. This will allow marketers to have more control of the campaign & build advocacy among internal thought leaders.” Ryan Barres @RyanBares Global Social Programs Lead: Social Influencers & Employee Advocacy at IBM Systems "As influencer marketing matures, brands will expect their influencer marketing software to integrate with the rest of the march stack." Pierre-Loic Assayag @pierreloic Founder and CEO at Traackr “Partnering with well-matched influencers is a handy way to infuse your brand with creative energy and inspiration. It’s a direct line to building trust and customer confidence.” Ann Handley @MarketingProfs Chief Content Officer at MarketingProfs “We will see the rise of the customers as influencers given their ability to share stories that help target buyers navigate the increasingly complex B2B buying journey. ” Jeff Davis @meetjeffdavis Founder & Principal at JD2 Consulting “In 2021, brands will need to identify, test and deploy a new type of tech stack to make the creation and consumption of virtual content as seamless as possible for influencers and audiences alike.” Tamara McCleary @TamaraMcCleary CEO at Thulium “In 2021, success in B2B influencer marketing is dependent on the compelling delivery of relevant information via video & audio. Influencers can no longer rely on face-to-face personal charisma.” Kevin Jackson @Kevin_Jackson CEO at GC Globalnet "Traditional marketing channels are drying up and even trade shows are imperiled in 2021. The influence marketing trend will be amplified as businesses seek trusted voices to join industry conversations.” Mark Schaefer @markwschaefer Author, Return on Influence COO at B Squared Media And many more... Influence plays an essential role in marketing whether B2B brands run influencer programs or not. The question is, will influence be random or will it be nurtured, amplified and targeted to produce brand awareness and lead generation outcomes B2B marketers are after? The research supports optimism for B2B Influencer Marketing for a few key reasons:

Brand trust is in question but buyers trust experts

Influence optimizes performance of content and other marketing

Influence differentiates B2B brand experiences

The B2B marketing world is at the cusp of change but also opportunity. The influence advantage is available for marketers who can adopt the best practices of the most successful B2B influencer marketers outlined in this report from an Always-On strategy to qualitative influencer engagement to effective operations with process and software. I encourage you to access the 2020 State of B2B Influencer Marketing Report and to get the insights that have been missing in B2B about working with influencers. A BIG THANKS goes to Michele from Mantis Research for all her help with research design and analytics. HUGE APPRECIATION to Ashley from TopRank Marketing for project and content management as well as a MASSIVE PROPS to Jake from TopRank Marketing for a stellar design! Thank you to our other team members from Lane to Alexis for pitching in as well.

The post 2020 State of B2B Influencer Marketing Report from TopRank Marketing appeared first on Online Marketing Blog - TopRank®.

from The SEO Advantages https://www.toprankblog.com/2020/07/b2b-influencer-marketing-2020/

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immigrate to Canada

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Good Quality Education

Student-friendly country

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The multicultural environment of Canada attracts people

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It is open for world

Opportunity to Post Study work permit as well as PR 

Canada emphasizes the importance of education but also maintains quite high education standards. A degree from internationally recognized Canadian universities is highly coveted throughout the global job market. Canada is renowned for various research-intensive colleges and universities. When it comes to scientific research, Canada ranks 4th globally.Canada offer excellent education to its students that are recognized worldwide. Canadians are an educational center with excellent universities and colleges that are renowned to have high standards of education and excellence. The educational institutions in Canada are constantly among the world's leading universities.Canada does have the world's best-educated and literacy rates. The major cities in Canada namely Montreal, Toronto, and Vancouver are well-known for its safety, cleanliness, attractive lifestyles, and cultural activities.Canada gives you multi-cultural diversity both on campuses and overseas to be an educational draw for foreign students. Irrespective of ethnic background, international students feel more at home throughout diverse and hospitable campuses and communities.The security and safety of the international students is the most important factor for international students those choose studying abroad and to

immigrate to Canada

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Canada Permanent Resident visa

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