#Programmatic platform

[banyanbrain-blog]

Best programmatic advertising | Banyanbrain

Programmatic advertising automatically purchases ad inventory for targeting and optimization in real time. Banyanbrain's programmatic advertising expertise enables businesses to target specific audiences across multiple platforms with precision. Employing insights and technology in a data-driven approach, Banyanbrain allows clients to enhance ad performance, increase engagement, and attain higher conversion rates through smarter automated campaigns.

[online-automobile-marketplace]

Native vs Programmatic Ads: What Are the Differences?

Native and programmatic advertising differ in style and strategy. Native ads blend into content, enhancing user experience, while programmatic ads use automation for targeted, real-time placement. Choosing the right programmatic advertising platform can improve reach and efficiency, making it essential to understand their distinct advantages for effective marketing campaigns.

[iasmedia]

Boost your ROI with IAS Media, a top programmatic advertising company and agency in the UAE, Saudi Arabia, Dubai, Qatar, Kuwait, Bahrain, and the Middle East. We deliver cutting-edge programmatic advertising services across premium programmatic advertising platforms, driving results with data-driven display, audio, video, and TV campaigns tailored for success.

[alokinfotechwebagency]

Boost Campaign Performance with Cutting-edge Programmatic Advertising Services

In today’s fast-paced digital world, traditional ad buying methods are no longer enough. To stay ahead, businesses need smarter, faster, and more targeted ways to reach their audience. That’s where programmatic advertising comes in — and at Alok Infotech, we’re here to help you unlock its full potential.

What is Programmatic Advertising? Programmatic advertising is the automated buying and selling of digital ad space in real time. Using advanced algorithms and AI, it delivers the right message to the right person at the right time. Unlike manual ad placements, programmatic platforms make decisions instantly, optimizing every impression for maximum ROI.

Why It Matters In a world overloaded with content, grabbing your audience’s attention is everything. Programmatic advertising cuts through the noise by using data-driven insights to show ads only to users who are most likely to convert. This means:

Better targeting

Reduced ad spend waste

Higher conversion rates

Real-time campaign optimization

How Alok Infotech Drives Results At Alok Infotech, we go beyond basic automation. Our team of experts combines data science, creative strategy, and precise audience targeting to deliver 360-degree campaign success. Here’s what we offer:

Advanced Audience Segmentation: Reach hyper-specific user groups based on behavior, interests, and demographics.

Cross-channel Integration: Seamlessly advertise across web, mobile, video, OTT, and social media platforms.

Real-time Analytics: Monitor performance as it happens and adjust strategy instantly for better outcomes.

Brand Safety and Transparency: We use trusted tools to ensure your ads appear in safe, relevant environments.

Real Results. Real Growth.

Whether you're a startup or a growing brand, programmatic advertising can transform how you reach and convert your audience. Clients at Alok Infotech have seen increased traffic, stronger engagement, and lower customer acquisition costs using our custom programmatic solutions.

Ready to Take Your Campaigns to the Next Level? Let Alok Infotech show you how programmatic advertising can work for your business. It’s not just about more ads — it’s about smarter advertising that delivers real results.

Connect with us today to power up your digital marketing strategy.

If you want more information visit this website: https://alokinfotech.com/ Facebook: https://www.facebook.com/alokinfotechchennai/ LinkedIN: https://www.linkedin.com/company/alokinfotech/ Instagram: https://www.instagram.com/alokinfotechchennai/ Youtube: https://www.youtube.com/@alokinfotech6992 Contact Number: 9176094141

[analyticsliv]

Discover how AI and machine learning are revolutionizing the digital ad space. Learn how a programmatic advertising agency can help you leverage automation and data to boost campaign performance. Partner with a leading programmatic ad agency to stay ahead in the evolving ad landscape. Get started with a certified GMP Partner today!

[pacavoit]

Programmatic Advertising Platforms: A Comprehensive Guide

Programmatic advertising platforms are advanced tools that automate the buying, placement, and optimization of digital ads. In contrast to traditional advertising methods that typically involve manual negotiation and planning, programmatic platforms leverage data-driven algorithms to deliver ads to the appropriate audience precisely when needed. These platforms facilitate real-time bidding (RTB), allowing advertisers to compete for ad space within milliseconds.

The rise of programmatic advertising reflects the growing need for precision and efficiency in digital marketing. In contrast to traditional ad placements, programmatic advertising platforms use machine learning and artificial intelligence to pinpoint and engage the most appropriate audience segments.

[dhirajmarketresearch]

[generalmarketresearch-blog]

https://www.htfmarketintelligence.com/report/global-programmatic-advertising-platform-market

[icubeswiretechnologies]

iCubesWire: Transformative Programmatic Advertising Solutions for Brands

Experience the Future of Advertising with iCubesWire! Dive into the dynamic world of programmatic advertising, where creativity meets technology. Our powerful programmatic advertising platforms redefine digital marketing, delivering engaging programmatic ads, captivating display campaigns, and compelling video ads. Let your brand shine brightly, attracting the right audience and boosting conversions. Elevate your advertising game with iCubesWire!

[khondoker]

Programmatic SEO- What is and How to..

Programmatic SEO is a relatively new concept, but it has quickly gained popularity in recent years. The first uses of programmatic SEO can be traced back to the late 2000s, when businesses began using software to automate the process of creating and optimizing web pages at scale. What is a programmatic SEO? Programmatic SEO is a method of using software and automation to create and optimize web…

[online-automobile-marketplace]

Native vs Programmatic Ads: What Are the Differences?

Native and programmatic advertising differ in style and strategy. Native ads blend into content, enhancing user experience, while programmatic ads use automation for targeted, real-time placement. Choosing the right programmatic advertising platform can improve reach and efficiency, making it essential to understand their distinct advantages for effective marketing campaigns.

[engineering]

StreamBuilder: our open-source framework for powering your dashboard.

Today, we’re abnormally jazzed to announce that we’re open-sourcing the custom framework we built to power your dashboard on Tumblr. We call it StreamBuilder, and we’ve been using it for many years.

First things first. What is open-sourcing? Open sourcing is a decentralized software development model that encourages open collaboration. In more accessible language, it is any program whose source code is made available for use or modification as users or other developers see fit.

What, then, is StreamBuilder? Well, every time you hit your Following feed, or For You, or search results, a blog’s posts, a list of tagged posts, or even check out blog recommendations, you’re using this framework under the hood. If you want to dive into the code, check it out here on GitHub!

StreamBuilder has a lot going on. The primary architecture centers around “streams” of content: whether posts from a blog, a list of blogs you’re following, posts using a specific tag, or posts relating to a search. These are separate kinds of streams, which can be mixed together, filtered based on certain criteria, ranked for relevancy or engagement likelihood, and more.

On your Tumblr dashboard today you can see how there are posts from blogs you follow, mixed with posts from tags you follow, mixed with blog recommendations. Each of those is a separate stream, with its own logic, but sharing this same framework. We inject those recommendations at certain intervals, filter posts based on who you’re blocking, and rank the posts for relevancy if you have “Best stuff first” enabled. Those are all examples of the functionality StreamBuilder affords for us.

So, what’s included in the box?

The full framework library of code that we use today, on Tumblr, to power almost every feed of content you see on the platform.

A YAML syntax for composing streams of content, and how to filter, inject, and rank them.

Abstractions for programmatically composing, filtering, ranking, injecting, and debugging streams.

Abstractions for composing streams together—such as with carousels, for streams-within-streams.

An abstraction for cursor-based pagination for complex stream templates.

Unit tests covering the public interface for the library and most of the underlying code.

What’s still to come

Documentation. We have a lot to migrate from our own internal tools and put in here!

More example stream templates and example implementations of different common streams.

If you have questions, please check out the code and file an issue there.

[mariacallous]

The Social Security Administration will no longer be communicating with the media and the public through press releases and “dear colleague” letters, as it shifts its public communication exclusively to X, sources tell WIRED. The news comes amid major staffing cuts at the agency.

“We are no longer planning to issue press releases or those dear colleague letters to inform the media and public about programmatic and service changes,” said SSA regional commissioner Linda Kerr-Davis in a meeting with managers earlier this week. “Instead, the agency will be using X to communicate to the press and the public … so this will become our communication mechanism.”

Previously, the agency used dear colleague letters to engage with advocacy groups and third-party organizations that help people access social security benefits. Recent letters covered everything from the agency’s new identity verification procedures to updates on the accuracy of SSA death records (“less than one-third of 1 percent are erroneously reported deaths that need to be corrected,” the agency wrote, in contrast to what Elon Musk claims).

The letters and press releases were also a crucial communications tool for SSA employees, who used them to stay up on agency news. Since SSA staff cannot sign up for social media on government computers without submitting a special security request, the change could have negative consequences on the ability for employees to do their jobs.

It could also impact people receiving social security benefits who rely on the letters for information about access benefits. “Do they really expect senior citizens will join this platform?” asked one current employee. “Most managers aren’t even on it. How isn’t this a conflict of interest?” Another staffer added: “This will ensure that the public does not get the information they need to stay up-to-date.”

Linda Kerr-Davis also did not immediately respond to a request for comment by WIRED.

“This reporting is misleading. The Social Security Administration is actively communicating with beneficiaries and stakeholders,” says Liz Huston, a White House spokesperson. "There has not been a reduction in workforce. Rather, to improve the delivery of services, staff are being reassigned from regional offices to front-line help – allocating finite resources where they are most needed. President Trump will continue to always protect Social Security.”

Elon Musk, who is leading the charge to radically reduce the size of the federal workforce on behalf of President Trump, bought X (then Twitter) in October 2022. The platform has for years battled the spread of misinformation. After he purchased the company, Musk fired contract content moderators and shifted content moderation efforts to a crowd-sourced fact-checking tool called Community Notes. In 2023, an EU official warned the platform was a major source of fake news, based on a commissioned study that reported “Twitter has the highest discoverability" of disinformation.

The regional office workforce will soon be cut by roughly 87 percent, sources tell WIRED. Regional office staff manage IT support, policy questions, labor relations issues, reasonable accommodations guidance, and public relations. Since February, the SSA has cut 7,000 jobs, according to The Washington Post.

Today, the agency has 547 employees working in the nearly dozen regional offices (previously, the number was closer to 700, but many people have retired, a current employee with knowledge of the staffing numbers says). After the cuts, the number is expected to be closer to 70. “We know that you all depend on these folks to manage your front line, to help with questions,” said Kerr-Davis, who works in the Kansas City regional office. “I'm going to be pretty candid here in sharing that the support will be pretty minimal until we can stand up our skinny regional office.”

Kerr-Davis acknowledged that the restructuring could limit the agency’s ability to combat fraud, a major goal of Elon Musk’s so-called Department of Government Efficiency. “Won't losing subject matter experts lead directly to fraud, waste, and abuse?” she asked on the call, reading a question from an SSA staffer. “And yes, I mean, we do rely on [their] help … Things are going to break, and they're going to break fast.”

On the call, Kerr-Davis sounded resigned as she relayed news of the changes. “I know this probably sounds very foreign to you. It did to me as well,” she said. “It’s not what we are used to, but we are in different times now.”