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unitedstatesrei · 8 days ago

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The Blueprint to Unleashing Citywide Takeovers for Real Estate Domination with Jason Palliser

Key Takeaways Jason Palliser built a 34-strategy lead generation system that allows investors to dominate their market without a marketing budget. His biggest lesson came from nearly losing tens of thousands on a flip, which he salvaged through lease option strategies and collaboration. His favorite technology is a custom automation tool that follows up with motivated leads and funnels them through specialized landing pages to increase conversion. United States Real Estate Investor Real Estate Investing Success Tampa with Jason Palliser https://youtu.be/h26h-NoBekY Follow and subscribe to Real Estate Investing Success worldwide on your favorite podcast platform. spotify apple amazon iheart pocket castbox overcast pandora United States Real Estate Investor United States Real Estate Investor Inside the Mind of a Real Estate Machine Builder In this explosive episode of Real Estate Investing Success, the spotlight lands on Jason Palliser—a man who doesn’t just play the real estate game. He redesigns the board entirely. Known for his powerful “Two-Day Investment Blueprint,” Jason brings an arsenal of 34 off-market lead strategies that overwhelm the competition and eliminate the need for traditional marketing budgets. He’s not just building a business. He’s crafting a system. One that transforms average investors into takeover artists capable of owning their city—deal after deal, lead after lead. Freedom, Not Fortune, Fuels the Mission Palliser doesn’t chase dollars. He chases freedom. After years in the funding world watching investors live a relaxed, wealth-driven lifestyle while he clocked hours as a banker, he decided to flip the script. His career pivot wasn’t about adding zeros—it was about escaping constraints. And through that shift, he built something few can match. From TV Fame to Tactical Warfare After working with household names like Rich Dad, Poor Dad and Flipping Boston, Jason had options. But he chose to walk away from the speaking circuit and tech support madness. Why? To go all in on what works—building complete, tactical investment machines for individual investors ready to scale. The result? His Two-Day Blueprint was born—a real estate battle plan tailored to dominate every niche, from absentee owners to junk removal leads. The Moment It All Nearly Fell Apart Behind the success, there's always a scar. Jason’s most painful stumble came from arrogance—a dangerous overconfidence in his funding access. He believed that because he had the capital, he could fix any flip gone sideways. But one wrong deal taught him a ruthless lesson. He bought a property expecting a hefty return, but as the market cooled, the offers shrank. He rejected a modest profit hoping for a better deal, only to be left holding a losing asset. Payments stacked. Options dwindled. The flip that was supposed to shine became a weight around his neck. And yet, it was through this exact struggle that Palliser discovered the power of lease options. By collaborating with other investors, he salvaged the deal, collected upfront payments, and eventually sold the property at a profit years later. It was a storm, but he navigated through—scarred but stronger. The Tech That Turns Leads Into Contracts Automatically Jason’s favorite technology isn’t flashy—it’s lethal. He’s built a custom system that automatically follows up with motivated leads, tailored to each of his 34 lead sources. Whether it’s a tax-delinquent homeowner or an expired listing, the system delivers the right message at the right time, without delay. This platform doesn’t just follow up. It houses dedicated websites for each type of distressed seller. When a property owner visits a tax-assistance landing page, it’s not just an offer—it’s a strategic ambush. One that converts skepticism into signed contracts. “When a lead shows up, we already know what they need—and we’re ready to solve it instantly.” Not Just Success—Predictable, Sustainable Success

What drives Jason today? Sustainability. He’s not interested in flashy wins or one-time flips. He’s obsessed with building machines that deliver predictable contracts, every single month. That’s what he calls success: knowing the machine will spin and produce, without fail. “Success is waking up with absolute clarity, knowing you’ll close multiple deals monthly—no guesswork, no stress.” Real Estate Reimagined Through Ruthless Precision Jason Palliser doesn’t teach investors to compete, he teaches them to dominate. His strategy isn’t about sending another postcard or dialing more numbers. It’s about flipping the game board, redefining the rules, and walking away with the prize before others even show up. With the tools, the tech, and the tenacity to back it up, Palliser proves that success in real estate isn’t just possible—it’s predictable. For those willing to build the blueprint, the city is theirs for the taking. See more incredible content to ignite your real estate dreams with Real Estate Investing Success—where powerhouse investors reveal the secrets, strategies, and unstoppable drive that’s fueling their path to wealth and ultimate freedom. These stories aren’t just inspiring; they’re the spark that could transform your own journey! United States Real Estate Investor Contact Jason Palliser 2 Day Investment Blueprint United States Real Estate Investor Favorite Technology Jason Palliser’s Favorite Technology Jason’s favorite technology is his custom-built follow-up and lead conversion system. This internal platform does three powerful things: Automated Lead Follow-Up: Every lead from his 34 acquisition channels is immediately followed up with, using tailored messaging for that specific lead type. Niche-Specific Websites: For high-value leads like tax-delinquent owners, his system uses dedicated websites disguised as public assistance programs. This earns trust and triggers inbound contact from motivated sellers. Conversion Without Pressure: Because leads reach out willingly, the sales process feels less like persuasion and more like guidance. “The tech does the heavy lifting,” he explains. “It follows up, nurtures, and converts while I focus on strategy.” It’s not just tech—it’s a silent partner that turns leads into deals with ruthless consistency. Mentioned References Rich Dad Poor Dad by Robert Kiyosaki REI BlackBook (software) Flipping Boston (TV show) featuring TMIREI guest Dave Seymour United States Real Estate Investor Transcript Welcome successors today. We're talking to Jason Pallister, the creator of the two day investment blueprint, real estate investors plan or blueprint, as you could say, to grow to six and seven figures. Jason, welcome to the show. Thanks for being here. Hey, thank you. Happy to be here. All right. So are you ready to talk some real estate investing with me today? Yeah, absolutely hit me with anything you want. I'm ready to roll. Awesome. Awesome Okay, so before we get into the business part of things, how about you tell us a little bit about your personal life? Okay, so Born and raised in st. Louis kind of like you three four years ago said With my wife hey, I've been here 40-something years. I've seen the arch. I know what it looks like Let's move to someplace warm kind of like we talked about before we started today, right? Right right down in st. Pete St. Pete slash Tampa in Florida for the last three and a half years and it's wonderful and there's no state income tax. So That's what we love to do we love travel and We love being active tennis racquetball all the fun stuff. So On the personal side, that's kind of what we do my wife does National Pet Rescue and stuff like that for ASPCA vet tech stuff. And so that's really rewarding. I did my first foster because she Said hey you can do it I was nervous about fostering our first puppy and we did and Then I grew attached to her. So when it came time to somebody else to adopt her I had I had some

real feelings about that so That's what on the personal level it's kind of what we do love travel and Love supporting her taking care of any animal that needs help. Awesome. Awesome. That's good. That's good How many how many animals you got in the house so far? we have two that are we have a 14 year old which is her pride and joy named Monty and little pogo and then we have a Chihuahua who Feels like he's a 150 pound dog, even though he's six pounds. So that's Right now, right, right. Yeah. Yeah, my daughter. She loves loves loves pets. She's yeah, she's crazy about him So Jason you are the creator of the two-day investment blueprint. It is a blueprint that's designed to take investors To grow into a six to seven figure real estate investing business. Tell us a little bit about that and why you created it Oh, yeah, so I've been in this space for 23 years I've been investment banking for 26 specializing private money hard hard money lending and And also getting bank financing for investors strictly strictly work with investors on that. So about three years into that I Realized I would leave a closing as a banker and helping out an investor get funding, right? They would walk out and high-five me and they make 50 grand and I'm leaving the closing as a banker making two grand I'm like, wait a second. I got a degree in finance. This math doesn't work for me so I transitioned to what I call the dark side, which was investing myself for the last 23 years and So what happened is is a bigger companies like rich dad poor dad Flipping Boston TV show stuff like that. They started hiring me for my Funding expertise because I was top 100 in the nation for funding and I knew every investment program There was I could get funding on almost anything. But what quickly transition was they're like, wow, you're doing lots of deals They're like man. What are you doing to get to those deals? and I saw the value and just diving really deep into the marketing side of things like how do I How do I get to all the off-market properties first? So they started asking me to create these programs Centered around the front end of the business which is getting to everything first and From there I created a software called rei black book Some of your listeners may may know what that is. It's a real estate automation tool. It's used by Kiyosaki and some other people that private label it and gurus at private label it around the nation that Listeners would know and I'm so what happened where the blueprint came was that I got tired of speaking for all these places and hey go to Seattle and teach owner financing for the weekend or lead generation and so I canceled about 20 speaking contracts and Sold the software company so I didn't get 300 support emails a day anymore Which is a dream come true between me you and the listeners. Yeah, and so people for years said hey Can you hey that map that you're showing us that organized map where you attack a city 34 ways? so most investors know five or six ways to get an off-market property and we have 34 and the reason for that is that In the course of doing all the speaking and stuff some larger companies like what we call institutional money or hedge fund players Said hey, look, we need 40 homes a month. We need 50 homes a month. We need 4,000 homes in Dallas in 60 months it we heard you the guy that can put together an engine that'll do that Which I just simply called a blueprint It turned into the two-day blueprint because these companies like man in two days you literally lay out the blueprint So that's where the two-day blueprint came from and about five six years ago. I started doing it for individual investors So if you can imagine for years at the TV show stuff people raising their hand or when we go on a break They're like hey come here And you think you could build me that same map and then off-market attack and I said look I'm too busy Speaking doing 10 to 15 deals a month doing private money blah

blah blah And so once I sold all that stuff and canceled those speaking contracts I'm like, hey I will do an official off-market blueprint build out for you and literally attack the city 34 ways all the way down doing Direct mail for free if they do it exactly how we want them to do and be in 30,000 mailboxes Which took me 11 years to figure that out So that's where the two-day blueprint came from is that people are like man over two days You can literally take over a city and not do the same five things like a vacant list a high equity list and let's do some text messaging and and I'm so There's a better way to attack a marketplace So that's what the two-day blueprint came from and we do about nine or ten of those build outs a year, man That's incredible. That's that's awesome. That's I mean, there's no better word to use then awesome That's pretty that's pretty cool, man. I love hearing that and inspection is especially kind of Bringing it into the tech space which a lot of a lot of investors don't really thoroughly think that that's even an option You know, but you you did it. That's that's incredible. I love it. Well here's the people that are listening Antonio I've never wrote a line of code in my life. I'm not some Technical wizard. I just hired the people and said hey, can you make it do this? Which would save me a lot of time and energy. Hey, could you make this part of the? Investment machine, can you create a widget that does this and and pay them to do it and then put it all together that so Anybody can do it. So yeah. Yeah So you may actually have answered this next question. I'm gonna answer it asking anyway What's what's the one word or phrase that comes to mind for the reason you got into real estate investing? That's that's a good question you asked me a really good question So the reason I did is I freedom I saw I saw the freedom that you know I'm I was on the funding side creating freedom for all these investors and they're like, oh, I'm going golfing and this and that oh my gosh, I got I got any more mortgage appointments today And again, I was doing that at a high level and making a pretty good living But their their lifestyle just seems so much more Relaxed and laid-back and they had freedom. So that's when I said, you know, and I I need to dive into this real estate investment sandbox and Once I did I never looked back. It's the it's the best business decision I've ever made What's your favorite part about being a real estate investor? helping homeowners and while also creating a win for The investment side of the business so it's finding a way to be a solution for a homeowner that needs some help An off-market homeowner that has some level of motivation and then getting the back end Win-win, which is depositing a large sum of money or getting a good short-term rental and having Very good cash flow. So That's that's what I love about it Now there's no way that all this time. You've been doing real estate investing that everything's been so perfect and beautiful There's no way okay So what was the time throughout the journey that you've had so far when you felt most unsuccessful oh That's easy so And I in in The the problems arose because of me as a byproduct So I walked around and I would say probably two years into me doing some real estate investing I was just getting some properties and fixing and flipping them. I started doing a couple rentals and Where the most difficult time for me was is that I walked around going? Wow, I I have all the knowledge and all the funding which everybody comes to me for that and everybody wants it So I've got all the money. So I was like man, I can this is great I'm gonna invest and I can do anything because I got the money I got I got access to the money and So I figured I could do any deal and work my way out of it just because I could get funding where most people may struggle with that right but what happened was is My attitude was a little cavalier

about it And so I was like, oh I can get this and do that and move this around and and so what happened was the market started to turn just a little bit not a lot just a little bit and I had a flip and That flip took extra time and in this I'm sure will resonate with most people and if you've been doing it a while You've run into some variation of this It costs a little bit more than I thought and it took a little bit more time When we put it on the market, you know I was all in at 225 and was trying to get 265 out of it The market started getting a little tighter people are making a little bit lower offers I I had an offer like 232 like man, I'm not gonna make seven grand on this I'm gonna I'm gonna reject that offer and just wait market turned a little bit more Then I dropped the sales price ten grand then people are making lower offers and what I had into it So I was just like oh gosh, I'm gonna I'm gonna take my I'm gonna take my first real estate investment black eye here. I could feel it coming right and I'm so What happened? Was the people that I had helped throughout the years get funding where they? Perceived that they were stuck and I helped them out on that side with the funding side I went to a few of them that do lease options and I'm like, what do I do here? I'm like I had an offer on the table That's gone where I could make a little bit of money and I just didn't want to do it But now I'm in a pickle. And so what they did was they showed me how to lease option the property So I had real heartburn. I'm like, wow, I'm gonna I'm gonna probably end up and I was making payments over time So now I'm in a position to where even if I sold it at 230 You know a little bit above what I originally had into it I've already made payments to where I'm gonna lose 5 10 15 grand maybe even 20 grand So they said hey, let's advertise this out. There's a lease with an option to buy so I found a couple ladies who wanted to do a lease with an option to buy and Got some money down fast forward. I release option that property over a seven-year period because I Renewed with the ladies and took some more non-refundable money down They were about 15 grand into it and but ultimately they couldn't get financing I got it. I got one other person in there that was renting it did the same thing at least with an option and Fast forward like seven years. I ended up selling it I want to say for 265 270, but they paid down my note over time So what looked like a world-class punch in the face ended up because I relied on other people's expertise That I had helped through the years ended up coming out a little bit ahead at the at the end But it was that was stressful. That was a stressful. I'd be lying if I didn't say I walk around and it consumed me during the day I got all these other things going on, but that was consuming me because I was like, what am I gonna do with it? Yeah, yeah, that was my worst spot Yeah that's that's what I always say man relationships are almost everything if not everything because if you don't have them you don't know where to Go or don't know where to turn just like you did when something starts going wrong and the lease options That's that's always one of the better options that real estate investing provides. It's pretty cool Yeah, no, it was I'm glad they showed it to me and quite frankly since I know the funding side of things Yeah, like I knew I knew what that person needed to do or clear up to qualify with my banker head on so That that technique had real sex appeal to me when the investors like let's approach it this way Because I knew why that person couldn't buy today. So I put in place. Hey, you need to do these things Ultimately the ladies didn't they had to clear up a couple things and then one of them took a job where they were self-employed So then they had to wait two years all that good stuff, right? But but that's why that that technique had sex appeal to me because I knew what they would need

to do to qualify So do you feel that uh your previous employment doing mortgages and things like that? Do you think that gives you a personal advantage in this industry? Yeah for this reason Countless times over the years people come to me like hey, man I've done some investment deals and now the banks are telling me I got to put more money down and I Wasn't prepared for that. And I'm so I walk around knowing when I'm looking at a property or making an offer I know what I can and can't do on the funding side. I know how much I'm gonna have to put down I know how long it might take for this type of deal to get funding so I can write a I can write a really good contract With the right dates on it and I know how much I'm gonna have to put down and the rug is not getting yanked out From underneath me quite frankly on the banking side That's that's where my business kind of grew because I got to a point where I didn't take on a single client Unless they went through a 22 question checklist and anybody that hears this. I'm happy to send it to you So I built my career on this is a 22 question investment checklist. It's a non-negotiable You have to read this so that you know what credit scores required after five deals that you have financed How much do you have to put down on your fifth deal? Can you do commercial deal on a residential house? So all these things were the people make mistakes. I created a spreadsheet on that. That's that's how I kicked off the Investment funding banking side of my career and that's that's awesome. That's totally vital. That's excellent. I love that Wow Good good job, man You're the insider that everybody needs. You know that Wow cool What one positive goal are you focused on in your REI business today? On the helping people outside just helping people see a clear path to being free and And showing them how to do multiple deals a month without needing a real estate budget that's the number one reason people come to do a two-day blueprint build out what this is, let me show you how we attack a city 34 ways and 18 of those techniques are free. They don't cost anything. We just need to show you how we do it. So For me personally, it's the reason I still do this quite frankly is that showing a showing an investor how to run this like a machine and do multiple contracts a month without needing a budget and seeing them succeed and and Have the freedom that they deserve. That's that's the number one Back-end payoff and result from helping people. That's incredible Currently, what's your favorite technology you use in your business? Um, I would say that We have some tools built that that automatically follow up with a motivated lead. So when we're going through and Having these 34 different Investment leads and sandboxes to play in right those leads need to go somewhere. So we've built Remember, I built a technology company. So we We built some custom stuff that when the leads pour in they're automatically followed up for each type of lead the right way so so for me personally, it's um, just the The follow-up pieces in the in the end it also houses all of our websites for the different Types of leads we get like a tax delinquent person that comes in front of us is behind on their property taxes That's a top two or three lead source because we track every lead source one to thirty four It gets us when I say it's a top ten. You should pay attention because it's one of three metrics if not all three it's fastest conversation to contract Highest level of motivation or highest equity spread and payoff. So delinquent property tax homeowners are Comprised all three of those so it's a very very good lead I always tell people to go after a list of two years behind or more Because the bank they probably don't have a mortgage because the bank would have already foreclosed because I'm a banker I see. Yeah, because they would lose their lien position at a tax sale So now you're going after leads that are

free and clear which means you can do almost any type of back-end strategy so That so we have behind that technology websites in place where they don't get a letter from us saying Hey before you lose your house to tax that let me put cash in your pocket. They get a letter from us saying Hey, we noticed you're behind on your taxes We pull funders together to help pay those delinquent taxes for those who qualify for assistance reference tax assistance code TAC 4 2 4 0 0 1 they desperately want to reach out to us, but they also want to find us online So we have a website built around tax advocacy. So they come to us the right way They don't come to us and say make your local offer because of our technique. So the technology behind that so The follow-up and the technology to have those websites out there so they can find us and want to speak to us as is probably My biggest weapon. Yeah, that's incredible. That's you got everything in place. That's great, man What's the current portfolio look like you have these days? Well right now we have My wife does all of our Airbnb stuff, so she runs all of our cash flowing assets Um, so that's my favorite back-end strategy right now. We do fix and flips. We do wholesales stuff like that, but on the on the buy-and-hold side we do Vacation rentals because you can get two to three times the rent right now. We have 51 houses under contract so We we do 60 to 70 percent wholesale and then we cherry-pick flips and or vacation rental So so in my world on the personal side of of our business that we run. That's what we do So talking about Airbnb that you mentioned, what do you think about? Airbnb arbitrage, what is your opinion on that? I love it. It's the if you perfect that approach then Think about this Airbnb arbitrage if you're not familiar with it folks is where you talk to somebody who owns a property and say hey Can I lease the property from you? And then what you do is you re you release it out to people as a vacation rental, right? And I'm so landlords want to get their Monthly rent right? So the approach on that just to kind of teach everybody here a little bit the approach on that is this But hey, what if I send a some sex appeal versus a regular renter, right? If you're gonna try and approach a homeowner because the benefit is you don't have to buy the house and and furnish it to get It ready to be Rented out as an Airbnb, right? You can just sign a lease agreement put first and last month's rent and spend five or ten grand furnishing it and For 10 12 15 grand you're into a property now that may produce you on the Airbnb side with with bookings 4050 grand a year like literally 300% return on your money in one calendar year, right? But that but you have to approach since you asked me you have to approach the homeowner the right way The homeowners you sign in a lease agreement a year lease agreement and first and last month's rent So some things you can do that that have sex appeal you back. Look I'll sign a three-year lease I'll even pay a hundred dollars more a month than what you wanted to get you better cash flow But I want to release this out. Oh, by the way, I'll handle all the phone calls You don't have to handle phone call about the toilet. You don't have to handle anything with the property I'll do that and I'll furnish it and That's sexy and then you sound look I'll also have you a CH the payment for me every month You'll be directly connected to my bank account. You'll never have to go wonder if the rents coming So those are things that are sexy to the homeowner. You say hey, by the way every time somebody stays there's it There's a million dollar liability policy policy on every stay provided by Airbnb Yeah Property is protected. You don't have to take any headache phone calls You get automatic payments for me and I'll sign a three-year lease agreement at $100 above what you're what you're looking to rent it for I can't I can't even imagine a landlord saying no to that.

I mean, why would they say no to that? Coming in there having a party and kicking a whole million dollar liability policy exactly Anybody scuffs the wall? Fix it and I always tell them to You'll know real-time what your property looks like too because we have after each day we have professional cleaners go in there So we know what the property looks like all the time you rent it out to somebody for a calendar year You don't know if they're gonna put up family pictures all over the wall And then you're gonna have to fill a bunch of holes in the wall and repaint So we know real-time after each day that the properties in good working condition again, all those responsibilities fall on me so that's where you have the conversation and there's some sex appeal in there and you can get into a property really cheap and Reap the benefits if you do Airbnb, so hopefully that'll answer that question for you. Yeah, that was perfect. Perfect So Jason if people want to get in touch with you, how do they go about doing that? If you want to get in touch with me You can go to the number two day blueprint calm to day blueprint calm or you can just shoot me a text message 314 749 37 37 or you just find me on Facebook Jason Palser and shoot me a friend request or a message or whatever I'm happy to I'm happy to help you. I'm happy to talk to you like we can We can help you attack any city you want and bypass Most investors do the same five things when you have 34 It's literally not figuratively literally not a fair fight like we get in front of so many off-market opportunities People can't people can't stop us like what like it like one and again Doing things without a budget just doing it better than everyone else like as an example as a tip for everybody that hears this one of the things that we do out of 34 to grab good deals is we Go to Google type in junk removal st. Louis junk removal, Tampa Jumper junk removal Phoenix and we taught we we compile all the phone numbers for 15 20 junk removal companies and then we call them and create a Ongoing relationship co-op with them. So all we do is remember Cost you nothing to do this We call them on say hey, look you give lots of bids on property to remove junk. You don't win every bid I'd like to create an ongoing relationship with you. I'm Jason with allied property group If you would like to work with us what we'd like to do is every single time say hey I have a friend that would Literally pay cash for this house and you don't have to lift a finger if you're interested Every time you send us a homeowner and we buy the house, I'll give you two grand You don't win every bid but I guarantee you that if we buy the house you get two grand secondly, if we end up buying the house, I Guarantee you get the bid I'll put it in writing. I want to ongoing relationship with you and think about this folks When do you want to talk to a homeowner? Probably the time if they're looking to remove junk because people don't remove junk just for fun They remove junk when something's going to happen that is a motivated lead at the exact moment you want to talk to them so we show you how to do things differently and and I'm willing to bet if you've Been online and done research you're trying to find ways to do get investment deals and get good leads in front of you That you've never heard that before and think about this a lead is now coming to you where they said it's okay for you To call them. They expect your call and it's not hey, let's go to list and send a bunch of text messages And people say make you a little offer are I'm not selling we don't live in that world There's a better way to approach this That's just one way and just one relationship from one junk removal company is easily could get you easily five to ten deals a year coming to you that cost you nothing up front just as an example like Not a fair fight. We teach negotiations on the back end Joke and say it's irresponsible for us to show you how

to suffocate a city 34 ways and then Not teach you what we call a seller waltz on Informant a conversation that flips a difference in price into a contract. So we'll show you 14 different ways. We do that Man, you got you got it. You got all the tools man. You got the tools. You got the weapons. I love it I love it all love it all Since entering into the real estate investing world. What do you feel you're most grateful for? Oh without a doubt the collaboration between investors Like speaking for almost well right at 20 years, I guess in some fashion or form 20 23 years really The relationships that I created with other people where we collaborate and do deals together like it was fun for me I just did a blueprint for a client last month. They're brand new and I said look when you attack 34 ways You're getting for a deals One you didn't know existed to that, you know in the moment, there's no way you can close it. So the cool thing about us teaching people to be what we call blueprint assassins is that you'll get in front of good deals that We know it's your if it's your first go-around that you're not gonna know how to do So as an example, it's the collaboration and one example is we trained a guy named Chad last month He's brand new he uncovered a mobile home park a motivated mobile home park owner said I'm willing to own or finance it So nobody even needs to get a bank loan, which is great, right? Yeah, but he doesn't have the down payment doesn't know what questions asked so I literally put him in touch with my friend Jonathan and and Jonathan's a national authority on mobile home parks and and Has taught for almost every entity in the country on it. I put them together. They're working that deal together. So The most beneficial thing and rewarding thing for me is the collaboration between investors and other people's expertise Man love that incredible. So before I hit you with the last question, I just want to say Thank you very much for being on the show. Yeah, I mean, come on, man You can't give much more value than what you've given. It's it was incredible. So I loved every moment of it awesome, so Finally Jason, what is your definition of real estate investing success? Sustainable predictable, so Success in this sandbox to me is Waking up knowing that what you're doing will produce Investment opportunities for you to keep fix a flip wholesale, whatever you want to do But do it with predictability and that it's a sustainable machine Because I talk to people all the time that schedule calls Directly to my calendar off the two-day blueprint website and like man, just please get me out of my marketing budget, please and Can can you show me how to do this? Like a predictable business and machine, which is when you get hired to average 40 or 50 homes a month for these bigger entities We can't miss a single deal. So over the years out of necessity, we've drilled down to what it looks like to What it looks like to wake up and know with predictability that you're gonna get five six seven eight contracts every single month, right so success to me is having a spinning machine that is sustainable and Gives you predictable results because you know what you're doing with the highest level of clarity Successors. I hope you've enjoyed my quick conversation today And I hope you've gained just a little more insight into achieving your financial freedom and reaching your goals For more real estate investing content like this and a lot more, please visit United States real estate investor comm that's United States real estate Investor comm thanks for listening. And as always stay grateful. Stay successful and be free

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cro-media-shopify-audit-blog · 3 months ago

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Leveraging Technology Consulting to Enhance CRO Strategies

Explore how tech consulting can optimize conversion rates with the right tools and strategies.

Source: https://cro.media/insights/strategies/leveraging-technology-consulting-enhance-cro-strategies/

In today's digital landscape, technology consulting is a critical driver of innovation and efficiency for businesses aiming to thrive in the competitive market. A technology consultant helps organizations integrate the latest tech solutions, optimize operations, and plan for future growth. For businesses focusing on improving their online presence, especially e-commerce, conversion rate optimization (CRO) can significantly benefit from the strategic input provided by a tech consultant. By enhancing both backend systems and customer-facing interfaces, tech consultants enable organizations to make data-driven decisions and streamline user experiences, directly impacting conversion rates.

Aligning Technology with CRO Objectives

Technology consulting focuses on advising businesses on how to adopt, implement, and optimize technology solutions. For e-commerce platforms, the ultimate goal is to drive more visitors and convert them into paying customers. This is where CRO plays a central role. A tech consultant can guide businesses in adopting the right tools and technologies—such as CRM systems, analytics software, and A/B testing platforms—that directly influence user behavior and interaction. These tools help businesses understand consumer patterns, track user engagement, and make necessary adjustments to improve the overall conversion process.

Optimizing Tech Stacks to Boost Conversion Rates

A tech stack is the combination of technologies a business uses to run its digital operations, from website development to customer relationship management. The right tech stack ensures seamless user experiences and backend efficiency, which are crucial for CRO. Tech consultants help businesses select and integrate these technologies. For example, they might recommend analytics tools like Google Analytics or Hotjar to understand customer behavior better or advise on automation tools that speed up checkout processes, reducing cart abandonment rates.

By focusing on choosing the optimal tech stack, tech consultants help businesses eliminate bottlenecks that can lower conversion rates, such as slow-loading pages or inefficient checkout systems. In turn, this leads to a smoother user journey, reducing friction points that hinder conversions.

Data-Driven Decisions: The Power of Analytics in CRO

One of the major advantages of working with a technology consultant is their ability to enhance a company's data analytics capabilities. With accurate data, businesses can perform in-depth analysis to understand what drives their customers and how they can optimize their websites to increase conversions.

A technology consultant can help implement advanced data analytics tools to capture user behavior insights—such as how visitors interact with content, where they drop off in the sales funnel, and which areas need improvement. This data empowers businesses to make informed decisions, test hypotheses, and refine strategies to improve conversion rates. >“In CRO, this iterative process of testing and optimizing is essential for continual growth.”

In CRO, this iterative process of testing and optimizing is essential for continual growth. Learn more about Shopify CRO audits.

Automating Workflows to Improve Efficiency

CRO is not just about front-end user experience; it also involves optimizing backend processes that can impact the customer journey. For example, a tech consultant may advise on automating email marketing campaigns or integrating AI-powered chatbots to engage visitors in real time. Automation can reduce response times, personalize interactions, and provide users with immediate support, all of which are essential for increasing conversion rates.

By streamlining workflows through automation, businesses can save time, enhance the customer experience, and ultimately push more visitors through the conversion funnel. Tech consultants specializing in automation identify key touchpoints where technology can be implemented to reduce manual labor, boost productivity, and ensure more consistent interactions with customers. Explore our Shopify automation services.

Enhancing Security to Build Trust and Increase Conversions

Cybersecurity is a significant concern for online businesses, and any security vulnerabilities can directly impact conversion rates by undermining consumer trust. A tech consultant can conduct thorough security assessments and ensure that a website is protected against potential breaches, thereby safeguarding customer data. This is particularly important for e-commerce businesses that handle sensitive financial information.

By prioritizing cybersecurity and compliance with data protection regulations (such as GDPR and PCI-DSS), tech consultants help businesses build trust with their customers. A secure, trustworthy site is more likely to convert visitors into paying customers, as consumers are more confident about making purchases when their information is protected.

Streamlining User Experience for Higher Conversion Rates

CRO is heavily reliant on user experience (UX) design, which includes aspects such as website usability, speed, and mobile responsiveness. A technology consultant can offer insights into how to improve the UX design of a website, making it easier for users to navigate, find products, and complete purchases. They can also recommend and help implement UI (User Interface) tools that ensure the design is both aesthetically pleasing and functionally optimized for high conversion.

In addition to UX/UI recommendations, tech consultants can enhance site speed through backend improvements, which directly influences bounce rates and user engagement. Websites that load faster are more likely to keep users engaged and reduce drop-offs during the checkout process—key factors in improving conversion rates. See our Shopify agency services.

Future-Proofing Your Business Through Digital Transformation

The digital landscape is constantly evolving, and businesses that fail to adopt new technologies risk falling behind. A technology consultant’s role in digital transformation is to guide companies through the transition and ensure they remain competitive by adopting the latest tools and strategies.

This future-focused mindset is crucial for CRO, as businesses need to stay ahead of industry trends, such as AI-powered personalization or advanced customer journey analytics. By implementing the right technologies and preparing for the future, businesses can continuously optimize their conversion processes and adapt to changing market dynamics, ensuring long-term success. >“By leveraging the expertise of tech consultants, businesses can make strategic technology decisions that streamline operations, enhance customer experiences, and ultimately improve conversion rates.” Contact us to discuss your needs.

In summary, technology consulting and CRO are closely intertwined in today's digital marketplace. By leveraging the expertise of tech consultants, businesses can make strategic technology decisions that streamline operations, enhance customer experiences, and ultimately improve conversion rates. With the right tools and approach, tech consultants help organizations optimize both their backend and frontend systems, ensuring they stay ahead of competitors and continue to drive growth.

#Technology Consulting #CRO Strategies #E-commerce Optimization #Tech Stack #Data Analytics

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dbajaj48 · 7 months ago

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From Startup to Scale: A No-Nonsense Guide for Real-World Growth

Let's be real, choosing a tech stack is like picking what to eat at an all-inclusive resort. There are so many options, and while it might seem tempting to just pile everything onto your plate, you know that's a recipe for disaster. Similarly, you can't just pick every trendy tool out there for your business. If you do, you might end up with a bloated, dysfunctional mess that doesn't do anything particularly well.

The goal here is to help you pick the right tech stack for your business, allowing it to scale efficiently without giving you heartburn. Whether you're a startup just figuring things out or an enterprise looking to streamline, this guide is for you.

The Tech Stack Basics: What Are We Even Talking About?

Let's get one thing straight: a "tech stack" is not a literal pile of technology (though that would be cool). It's the tools, programming languages, and frameworks your business uses to build and run applications. Think of it as your company's digital toolbox. And just like with real tools, you don't use a chainsaw to assemble IKEA furniture—so you need to pick the right tools for the job.

Your tech stack is always divided into two parts

Front-end

This is the stuff your customers see and interact with. It's like the shiny chrome on a sports car—it looks nice, but if it doesn't perform well, people will quickly notice.

Common tools: React, Vue.js, HTML, CSS

Back-end

This is the engine of your operation. The invisible stuff powers your business and keeps everything running smoothly.

Common tools: Node.js, Python, Ruby on Rails

But enough with the definitions—let's get into how you can pick the right tech stack for your business. Spoiler alert: there's no one-size-fits-all answer.

Start with your Business needs (not your cousin's tips)

It's tempting to go with whatever your cousin or that random guy on LinkedIn is raving about, but let's be honest—just because a tech tool works for them doesn't mean it's the right fit for you. Would you wear your cousin's jeans? No. So don't copy their tech stack, either.

First things first: what are your actual business needs? Are you a startup trying to build the next Uber for cat-sitting (we've all thought about it), or are you an established company looking to streamline operations? Here's what you need to consider

Your Growth Goals

Are you planning for world domination or just happy to expand locally for now? The tech stack you choose should support both your short-term needs and long-term aspirations.

Your Industry

What industry are you in? If you're in e-commerce, you'll want tools that make online transactions easy and secure. In healthcare, you need technologies that comply with privacy laws like HIPAA. And if you're in finance, good luck with that.

Your Team's Skillset

Who will be using this tech stack? If your team is fluent in Python, don't make them suddenly learn Ruby on Rails unless you want a mutiny on your hands. Pick tools that fit your team's existing skillset—or be prepared to invest in serious training.

Think About Scalability (Because Growth Happens Faster Than You Think)

One minute, you're a cozy little startup, and the next thing you know, your app has gone viral, and your server has crashed more times than you can count. Growth is exciting, but if your tech stack can't handle it, you will have problems. Big ones. Scalability is the magic word here. You need a tech stack that evolve with your business, not one that buckles under pressure. When considering scalability, here is what you need to know

Cloud-Based Solutions

Hosting your infrastructure on cloud platforms like AWS or Microsoft Azure can give you the flexibility to scale up or down based on demand. It's like adding more chairs to the table when unexpected guests arrive—except, in this case, thousands of users are hitting your platform all at once.

Performance

Some programming languages and frameworks are great for large-scale operations. If you're dealing with a high volume of transactions or users, choose something built for speed. Node.js, for example, is known for handling multiple connections simultaneously, making it great for real-time applications like chat apps or online games.

Database Choices

Your database is where all the magic (or chaos) happens. For startups, a simple database like MySQL or PostgreSQL might be enough. Still, as you grow, you'll need something that can handle larger data loads—think MongoDB for non-relational data or Oracle for enterprise solutions.

Don't Forget About Integration (Because No One Likes a Silo)

Ever tried to put together a jigsaw puzzle where none of the pieces fit? That's what it feels like when your tech stack doesn't integrate well with your existing systems. And trust me, nothing grinds productivity to a halt faster than a bunch of disjointed tools that refuse to work together.

When choosing your tech stack, consider how it will integrate with the tools you already use. Does your CRM need to interact with your email marketing platform? Are you planning on syncing your sales data with your accounting software? The right integrations can save you hours of manual work—and possibly your sanity.

Here's the secret sauce: APIs (Application Programming Interfaces). They're like the universal translators of the tech world, helping different tools communicate with each other. When evaluating a new tool, check if it has an API that plays nicely with your other systems.

Example: HubSpot is a great all-in-one marketing platform that integrates with dozens of other tools. HubSpot's smooth integrations can make life much easier if you're already using a CRM or email marketing service.

Budgeting for your Tech Stack (Spoiler Alert: It's going to cost way more than you Thought)

Let's talk about money. Every business has a budget—unless you're backed by a billionaire who's just in it for the fun, in which case, please introduce me. For the rest of the world, picking a tech stack means balancing performance, scalability, and cost. You don't want to go broke paying for shiny new tools that only make things marginally better. Here's the deal: open-source technologies like React or Node.js are great because they're free. Yes, free! But there's a catch-free doesn't always mean zero cost. You must still consider maintenance, updates, and the cost of developers who can work with these tools.

The Airbnb Approach for cost saving

Take Airbnb, for example. The company used Ruby on Rails for its web platform in its early days. Rail is an open-source framework that helped Airbnb get started without sinking too much money into licensing fees. As the business grew, the team heavily invested in infrastructure and switched to React for the front end to handle the scaling needs of their user base. The lesson here? Start small with cost-effective solutions, and be prepared to invest in your tech stack as you grow.

Now, let's talk about enterprise-level tools. These often come with hefty licensing fees. If you're considering Salesforce or Oracle, know you're entering premium territory. These tools provide advanced features, but they come at a price. If you're a small business, this might not make sense yet—but for larger operations, these solutions can pay off in the long run by streamlining processes and reducing human error.

Shopify's Early Tech Stack Struggles

Shopify initially relied on PHP and MySQL to power its platform, which worked fine when serving smaller e-commerce stores. But as it scaled, it ran into performance issues with large traffic spikes. Shopify then transitioned to Ruby on Rails and focused on horizontal scaling to handle requests more efficiently. The learning is that budgeting for future growth and tech debt will save you headaches later.

Make sure your Stack is secure (or pay the price later)

We've all seen those scary headlines: "Massive Data Breach Exposes Millions of User Accounts." No one wants to be the next headline, especially when the damage to your reputation (and your wallet) can be severe. Security must stick in your mind when choosing a tech stack.

Some technologies are more secure than others. For instance, large enterprises often favor Java for its robust security features. Similarly, Python has excellent libraries for encryption and data security.

But security isn't just about picking a tool; it's about implementing the right practices. Ensure your developers regularly update your tech stack, apply security patches, and follow best practices like two-factor authentication (2FA) and encryption for sensitive data.

Target's Massive Data Breach

Remember Target's massive data breach in 2013? Hackers were able to access 40 million credit card numbers just because of a vulnerability in their network access system. They may have avoided that disaster with more secure protocols and better monitoring practices. Don't be like Target.

Keep an Eye on Trends, But Don't Chase Every Shiny New Tool

The tech world is always changing. Every week, a new "next big thing" promises to revolutionize how we do business. Blockchain, quantum computing, AI, Web3—it's easy to feel FOMO when you hear about these groundbreaking technologies. But just because something is trendy doesn't mean it's the right fit for your business.

The Slack Boom

Look at Slack. It became the go-to communication tool almost overnight, pushing out older tools like email and Skype. It was not only because it was shiny and new. It was because it effectively solved a pain point for businesses, making communication faster and more collaborative. However, not every tool has a lasting impact, like Slack, so pick your tech wisely.

That said, you want to pay attention to trends. In an industry where innovation is key, like fintech or healthcare, you may need to adopt new technologies faster than others to stay competitive. The trick is to strike a balance—stay current without feeling like you must overhaul your tech stack every six months.

The Talent Factor (because even the best Tech is useless without the right people)

You could have the most advanced, scalable, and secure tech stack on the planet, but you're sunk if no one on your team knows how to use it. When choosing your tech stack, consider the talent pool. Can your current developers work with this stack? If not, are you willing to invest in training or hire new developers specializing in those tools?

Netflix's Engineering Talent Strategy

Everybody knows it: Netflix hires the best engineering talent to manage its complex tech stack, which includes everything from Java and Node.js to Kubernetes and AWS. By focusing on hiring top-notch developers, Netflix ensures that their tech infrastructure runs smoothly, scales efficiently, and adapts to new trends.

But let's be real: hiring top tech talent is tough, especially if you're not on Netflix. Tha's why choosing a tech stack that aligns with your team's existing skills is smart. If your team is well-versed in JavaScript, don't force them to learn Python unless there's a compelling reason to switch. You'll save time and money and avoid unnecessary headaches.

Future-proofing your Tech Stack (because the future is coming whether you're ready or not)

Ah, the future. It's unpredictable, exciting, and a little terrifying. When choosing your tech stack, you want to pick tools that will grow with you and adapt to future innovations. No one wants to be stuck with a tech stack that becomes obsolete in two years.

Adobe's Move to the Cloud!

Take Adobe, for example. A few years ago, they shifted from selling standalone software (like Photoshop) to offering Adobe Creative Cloud. This switch to a subscription-based model helped them scale and ensured they could keep up with the industry's shift to cloud computing. They might have fallen behind if they had stuck with the old model.

So, how do you future-proof your tech stack? Look for tools that are modular and flexible. Think of Microservices architecture as one that allows different parts of your system to scale independently. That way, when one part of your app becomes a runaway success (fingers crossed!), you won't need to rebuild your entire system to handle the load.

Concluding Thoughts: The Tech Stack Balancing Act

Choosing the right tech stack balances meeting your current needs, planning for future growth, and monitoring costs. But with the right approach, you can build a scalable tech stack that's secure, and ready to handle whatever comes your way. Remember, it's not about picking the shiniest or most popular tools—it's about finding what works for you and your team.

So, move forward and start building that tech stack! And if you ever get overwhelmed, remember that even Amazon started as a small online bookstore with a simple tech setup. They scaled, and you can, too!

We can put you on track!

Feeling a little overwhelmed by your tech stack choices? Don't worry—we're here to help. Contact our team today for a free consultation, and let's build the perfect stack for your business's future growth.

#tech stack #tech stack guide #business growth technology #scalable tech stack #tech stack integration #front end #back end #budgeting for tech stack #secure tech stack

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