In a world where advertisements and cold-calling seem to be the norm, it's important to remember that quality over quantity is key when it comes to Branding. Investing in a solid Brand will not only save you time, energy, and money, but it will also attract the right people to your business. Rather than bombarding potential, or worse - uninterested, customers with ads, invest in your Personal Brand and use that as leverage to bring business to your company's Brand.
If you're not seeing a return on your investment in advertising and marketing initiatives, it's likely because you don't have a solid foundation. Or maybe you do have a solid foundation, but your message isn't clear. If people don't know what you've built or why it's important, how are they supposed to care and support your mission?
Think about a brand that you love. Chances are, you were loyal to that brand from the beginning.
I’ll give you an example of one of my favorite Brands in the universe: The Four Seasons. This Brand has my heart, and even though, I am an avid boutique hotel guest, The Four Seasons did something for me which changed me forever. It taught me the true value of exceptional kindness and how that could be at the forefront of a successful business model. The Four Seasons focuses on empathy and trust, which is key to building a successful brand. For some reason the empathy part seems to be lost on so many Brands.
‘What I came to realize was the root of all evil isn’t money - it’s lack of empathy’ - chatgpt one day when I prompted the ai to imagine they were a sci-fi novelist writing about a character in the future who invented an app that solved the world’s financial crisis (We are still collaborating on this one. Stay tuned.)
Branding is crucial for establishing trust with your guests. When your Brand is properly nurtured, you should be able to retain loyalty from day one. You also want your Brand message to be focused, obvious, and delivered via all possible elements, from company culture to online presence to design. This takes proper leadership and communication that actionably resonates with your audience.
Another well-marketed product that I admire is Monos. Their Branding is so clean and straightforward, and the products themselves are of such amazing quality. Everything from quality customer service to online presence is consistent. From their visual message to Brand voice, you feel like you're part of a community of people who appreciate beautiful design. The entire guest experience inspires loyalty.
When it comes to your Personal Brand, remember that it's not just about what you say, but also how you say it (not to mention how people see it; better yet, how people feel it). Your Brand is a reflection of you and your values, and it should resonate with your audience (that is, your target audience). Don’t waste your resources. Instead, put energy into what will produce quality results. Stay focused on building trust with your guests and team. And remember that quality over quantity is key. By investing in solid Branding, you'll attract the right people to your business and build a loyal customer base that will stick with you, carrying out your Brands mission together. It won’t happen without them.
*disclaimer: I have no affiliation with The Four Seasons or Monos other than the fact that I, myself, and a loyal guest at their fabulous Brand spaces.
You’ve got to be in it to win it. #calling #callingyou #madcon #beggin #thefourseasons (at London, United Kingdom) https://www.instagram.com/p/CpU52whot8i/?igshid=NGJjMDIxMWI=
#SteveCarell y #TinaFey protagonizaran serie de #Netflix #TheFourSeasons √
Steve Carell (The Morning Show) ha sido elegido para protagonizar junto a Tina Fey The Four Seasons, la serie de comedia de Netflix basada en la película de Universal de 1981 del mismo nombre, que co-creó con sus antiguos colegas de 30 Rock, Lang Fisher y Tracey Wigfield.
Steve Carell / Imagen cortesía Robert Ascroft
Carell llega al proyecto después de protagonizar junto a Fey la comedia Date…
Here's my #8thRocksShuffle #8thRocks dance video w/whirlwind sound effects/high tone version of this song called #Sherry by #FrankieValliAndTheFourSeasons #FrankieValli #TheFourSeasons on YouTube. Also click the like, share, subscribe, & hit a notification button on my YouTube channel. #JerseyBoys #JerseyBoysMovie
#First4Songs on 9-21-21: #Together by #StevenCurtisChapman featuring #BradPaisley, #TashaCobbsLeonard, and #LaurenAlaina; #Girl by #MarenMorris, #BigGirlsDontCry by #FrankieValli and #TheFourSeasons, #LookForTheGood by #JasonMraz. #music #DJSangsta #musicislife #Spotify #musicismyescape #oooShiny https://www.instagram.com/p/CUFw_TEl9Tt/?utm_medium=tumblr
🎼Ooo-Wee-Ooooooh-Wa (Walk, walk, walk, walk) Ooo-Wee-Ooooooh Walk like a man 🎶🎵 Oh, how you tried To cut me down to size By telling dirty lies to my friends But my own father Said give her up, don't bother The world isn't coming to an end #TheFourSeasons #DiegoCuentas https://www.instagram.com/p/CRmWGlvoCp2/?utm_medium=tumblr
His song “Oh What A Night" should be more like “Oh What A Life”... I was saddened to hear that my close friend Tommy DeVito who treated me like family passed away last night. You would know him as one of the original Jersey Boys and was a founding member, vocalist / lead guitarist for the rock band The Four Seasons. Tommy was like a Godfather to me in Vegas. He always had me take care of some of his famous friends like Joe Pesci and Robert DeNiro. He would introduce me and refer to me as a stand up guy and from there his friends became my friends. At dinner he would tell me stories about the Rat Pack and legends like Frank Sinatra and Dean Martin. Stories no one ever heard! Heaven is rock n rolling and the angels are dancing to Tommy DeVito playing guitar and singing some of his famous hits. Love you and miss you my friend. I will never forget you and our amazing talks over dinners throughout the last 20yrs! 🙏🏻 #tommydevito #restinpeace #thefourseasons #jerseyboys #rocknroll #muscian #vocalist #newjersey #legend #music #friends #family #moments #joepesci #richardwilk #lasvegas (at Las Vegas, Nevada) https://www.instagram.com/p/CFeDjBFD3uN/?igshid=k97y9f3xcmhn