#Tinuiti

[simping-for-kamski]

woah, two in a row? yeah this is also gardengate actually: https://at.tumblr.com/conn-tinuity/markus-practicing-his-next-speech-in-the-mirror/psl656bfzji3

those androids came to life just to plague Carl's audioscape

And yes, this is what I had in mind for Carl's favorite shirt. WHY CARL. But also, that's so him.

Thank you Anon for those asks ♥

Gardengate is complete for reading on Ao3.

[zekethefreak]

Using AI In a More Creative Way In My Writing

Image courtesy of Tinuiti I’m digging the many uses of ChatGPT! Forget about using the AI to create a story. Those stories are readable but tend to be a bit stiff and derivative. Sure that will improve in time, but put that aside for the present. A great way to use Chat GPT, Sudowrite, and other AI’s is by asking it for help in adding more detail to your existing work and for assistance in…

[resomation]

Heck Land: The Resorted Text by Annelyse Gelman

[transcript below]

The Examination

I should like to call your attention to the symbolism

of The doctor: like me he is (I am)

always some nameless town

where Nobody ever Comes

except by accident.

like all writers He - We - are always

snapping, snarling, at the grey wall, eyes occluded,

covered over with cataracts,

landlocked in their (our) ordinary lives

feeling The alien impulse to succumb

to a complete absence

of symbol systems: "story", "plot", "con-

tinuity"- a psychic forest fire, ugly festivals

of funeral song, marooned here with Nobody and Nothing

but the window to be sat at and

looked out of.

there is only one thing a writer

can write about:

the fear he might lose something.

[davidwarnerip9]

The Best PPC Management Services in New York

Pay-per-click (PPC) advertising is one of the most effective digital marketing strategies for driving targeted traffic and increasing conversions. However, to get the best results, you need expert management. 

New York, a hub for digital innovation, offers a wide range of top-notch PPC management services. In this article, we'll explore some of the best PPC management services in New York and what makes them stand out.

1. ZartSEO: Premier PPC Management for Maximum ROI

ZartSEO is renowned for its comprehensive PPC management services that are designed to maximize return on investment (ROI) for businesses of all sizes. With a team of experienced PPC specialists, ZartSEO offers tailored strategies that align with your business goals and budget.

Key Features:

Custom Strategy Development: ZartSEO takes the time to understand your business, target audience, and competitive landscape, crafting a custom PPC strategy that drives results.

Advanced Keyword Research: The team at ZartSEO conducts in-depth keyword research to identify the most profitable keywords for your campaigns, ensuring you reach the right audience.

Ad Copywriting and Optimization: ZartSEO’s expert copywriters create compelling ad copy that resonates with your audience and encourages clicks, while ongoing optimization ensures your ads perform at their best.

Transparent Reporting: ZartSEO provides detailed reports that give you a clear view of your PPC campaign’s performance, helping you make informed decisions.

Why choose ZartSEO?

ZartSEO stands out for its personalized approach, data-driven strategies, and commitment to delivering measurable results. Whether you’re looking to boost brand awareness, drive website traffic, or increase sales, ZartSEO offers the expertise needed to achieve your PPC goals.

2. Tinuiti: Full-Service Digital Marketing with a PPC Focus

Tinuiti is a leading digital marketing agency in New York, known for its innovative approach to PPC management. Tinuiti offers a full suite of PPC services, from strategy development to execution and analysis, all designed to help businesses succeed in the competitive digital landscape.

Key Features:

Cross-Channel Expertise: Tinuiti’s PPC services are integrated across multiple platforms, including Google Ads, Bing Ads, Amazon, and social media, ensuring a cohesive and effective strategy.

Performance-Based Approach: Tinuiti focuses on performance metrics that matter most to your business, such as conversion rates, cost-per-click (CPC), and return on ad spend (ROAS).

Comprehensive Analytics: Tinuiti uses advanced analytics tools to track and analyze your PPC campaigns in real-time, making adjustments as needed to optimize performance.

Why choose Tinuiti?

Tinuiti’s strength lies in its holistic approach to digital marketing, where PPC is a key component of a broader strategy. Their ability to integrate PPC with other digital channels makes them a top choice for businesses looking to create a seamless and effective online presence.

3. Logical Position: Data-Driven PPC Strategies

Logical Position is a results-oriented PPC management agency that combines data-driven strategies with creative execution. Based in New York, Logical Position has a proven track record of helping businesses achieve their advertising goals through effective PPC campaigns.

Key Features:

Data-Driven Insights: Logical Position uses data and analytics to inform every aspect of your PPC strategy, from keyword selection to ad placement and bidding.

Conversion Rate Optimization (CRO): Beyond just driving traffic, Logical Position focuses on converting visitors into customers, maximizing the ROI of your PPC campaigns.

Dedicated Account Management: Logical Position assigns a dedicated account manager to each client, ensuring personalized service and consistent communication.

Why choose the logical position?

Logical Position is ideal for businesses that want a partner who is as focused on data and results as they are. Their commitment to transparency and continuous optimization makes them a reliable choice for PPC management in New York.

4. Path Interactive: Integrated PPC Solutions

Path Interactive is a New York-based digital marketing agency that offers integrated PPC solutions designed to meet the unique needs of businesses. With a focus on innovative strategies and cutting-edge technology, Path Interactive helps clients achieve significant growth through targeted PPC campaigns.

Key Features:

Custom Campaign Development: Path Interactive creates customized PPC campaigns that align with your business objectives, ensuring that your ads reach the right audience.

Proactive Campaign Management: Path Interactive’s team monitors and adjusts your campaigns proactively, making real-time changes to improve performance and reduce costs.

Full Transparency: Clients receive regular updates and reports, providing full visibility into campaign performance and ROI.

Why choose Path Interactive?

Path Interactive’s ability to blend creativity with technology sets them apart from other PPC management services. Their integrated approach ensures that your PPC campaigns are not only effective but also aligned with your overall digital marketing strategy.

5. Blue Fountain Media: Creative and Analytical PPC Management

Blue Fountain Media is a New York-based agency known for combining creativity with analytical precision in their PPC management services. They focus on creating engaging ad campaigns that resonate with audiences while also driving measurable results.

Key Features:

Creative Ad Development: Blue Fountain Media’s team excels at creating visually appealing and compelling ads that capture attention and drive clicks.

Audience Targeting: Blue Fountain Media uses sophisticated audience targeting techniques to ensure your ads are seen by the most relevant potential customers.

Ongoing Optimization: The team continuously monitors and optimizes your PPC campaigns, using data-driven insights to improve performance over time.

Why choose Blue Fountain Media?

Blue Fountain Media is perfect for businesses that want a blend of creativity and data-driven strategy. Their focus on both the artistic and technical aspects of PPC management makes them a standout choice for businesses looking to create impactful and effective ad campaigns.

6. AdVenture Media Group: Education-Driven PPC Expertise

AdVenture Media Group, based in New York, takes an education-driven approach to PPC management. They not only manage your PPC campaigns but also educate you on the best practices and strategies, empowering you to understand and participate in the process.

Key Features:

Transparent Processes: AdVenture Media Group is committed to transparency, offering clients clear insights into how their campaigns are managed and how decisions are made.

Educational Resources: The agency provides clients with educational materials and resources, helping them understand the intricacies of PPC management.

Tailored Strategies: AdVenture Media Group creates customized PPC strategies based on your business goals, industry, and target audience.

Why choose AdVenture Media Group?

If you’re looking for a PPC management service that not only delivers results but also helps you learn and grow, AdVenture Media Group is an excellent choice. Their commitment to client education and transparent practices set them apart in the New York PPC landscape.

7. Mimvi SEO: Local PPC Expertise

Mimvi SEO is a New York-based agency specializing in local PPC management. They focus on helping businesses attract customers in their specific geographic area through targeted PPC campaigns. Mimvi SEO’s deep understanding of local search dynamics makes them a top choice for businesses looking to enhance their local presence.

Key Features:

Local Keyword Targeting: Mimvi SEO specializes in identifying and targeting keywords that are most relevant to local searchers, driving high-quality traffic to your business.

Geo-Targeted Ads: The agency creates geo-targeted PPC campaigns that reach potential customers in your specific service areas, maximizing the relevance of your ads.

Local SEO Integration: Mimvi SEO integrates PPC with local SEO strategies to enhance your overall online visibility and drive more local traffic.

[chegg356]

Scope of Marketing with Career Insights 

In this highly dynamic market environment, marketing is one of the most important tools for businesses to survive. As per Tinuiti, more than 2.05 billion people consume online products and services. You can leverage this consumer base with effective brand strategies and observations. 

[laurazionnyu]

YouTube Continues to Fight Against Ad Blockers

YouTube is intensifying its efforts against ad blockers, officially acknowledging that it is purposely delaying website load times for users identified as using ad blockers. YouTube has been progressively broadening its resistance against ad-blocking tools, even going so far as to suspend certain users upon detecting an ad blocker. According to Android Authority, YouTube is now introducing loading delays, with many users noting waits of five seconds or longer, which has now been confirmed by YouTube.

YouTube put out a statement saying:

“To support a diverse ecosystem of creators globally and allow billions to access their favorite content on YouTube, we’ve launched an effort to urge viewers with ad blockers enabled to allow ads on YouTube or try YouTube Premium for an ad free experience. Users who have ad blockers installed may experience suboptimal viewing, regardless of the browser they are using.”

In June, YouTube introduced a program aimed at addressing ad blocker usage through limited testing. However, in the subsequent months, an increasing number of users have reported coming across a new pop-up notification associated with this initiative:

In October, YouTube Communications Manager Christopher Lawton verified through The Verge that it is intensifying efforts in the campaign against ad blockers, arguing that:

“Ads support a diverse ecosystem of creators globally and allow billions to access their favorite content on YouTube.”

YouTube is fed up with users obstructing its primary source of revenue. Consequently, the platform is taking countermeasures, potentially reducing the value of ad-blocking tools, especially because YouTube’s ads are frequently cited as a primary motivation for users to employ ad blockers. These moderations specifically affect the web version of YouTube and not the mobile app.

According to research by Tinuiti, around 31% of U.S. adult consumers currently use ad blockers. We can anticipate similar actions to remove ad blockers from other platforms in the near future. This could further decrease the value of ad blockers over time.

320 words

[tflegendarium]

Good morning

Quick question: are you okay answering Transformers asks in general? That there are no connections with your continuity?

I don't really mind them, no. Though I welcome any and all questions about the characters and world.

I mean, I'm pretty deep into the Transformers fan-hood, given I have two separate TF Fan Co tinuities in progress. It takes a certain level of nerdy.

Make sure to clarify which versions of characters you may be mentioning in an ask, though. Otherwise, I am assuming you mean my versions.

The content I'll be posting here will be about my continuity, though. The continuity itself is a WIP, so I'll be posting it slowly.

[megawebdesignindia]

20 of the Best PPC Tools to Increase Your Ad Presence

 Pay-per-click (PPC) advertising delivers targeted visibility and qualified traffic but also requires constant optimization and monitoring. The right tools can help maximize your PPC presence and campaign performance.

Here are 20 of the top PPC tools to amplify results:

Google Ads – Google’s PPC platform lets you create and analyze campaigns for ads displayed across search, Google shopping, YouTube, and more: target audiences, split test ad variations, and track revenue impact.

Optmyzr – This optimization tool helps you organize bids, ads, and keywords so you spend efficiently. Segment data automatically. Identify high-performing elements. Applies optimization strategies.

WordStream – Offers PPC bid management, campaign analysis, keyword research, and budget management tools for Google and Bing. Helps optimize Quality Score for reduced costs per click.

SpyFu – Reverse engineer competitor PPC strategy, including keywords and ads. Assess competitor strengths. Uncover gaps in your approach based on competitive data.

Adstage – A PPC management software that delivers unified reports and analytics across Google, Facebook, Bing, and more. Offers automation and AI optimization features.

SEMrush – Conduct in-depth keyword research, including volume, competition, and optimization tips for PPC and SEO. Track organic and paid competitors in one dashboard.

Spredfast – A social PPC management platform specifically for Facebook, Instagram, Twitter, LinkedIn, and Pinterest ads. Automates workflows. Provides centralized paid social analytics.

Raven Tools – Tracks paid and organic ranking across search engines for targeted keywords—compiles click-through and conversion data for PPC optimization. Offers rank comparison and site audit tools.

Moz – Reveals detailed metrics on paid and organic competitors for any keyword you target. See domains linking to competitors. Analyze strengths to inform strategy.

ClickCease – Blocks invalid, fraudulent, and repetitive PPC clicks in real time to save ad spend. Prevents click spam, click fraud, and PPC bid inflation. Compatible with Google, Bing, and Facebook.

Statcounter – Provides in-depth website traffic analytics, including visitor country, device, browser, and more. It helps assess the audience to tailor PPC targeting better. Offers custom reporting.

ClickFlow – Structures PPC reporting across search engines and networks for unified visibility into performance. Tracks conversions. Provides Custom funnel visualization.

Supermetrics – Imports and combines data from multiple PPC platforms like Google, Facebook, and more into one analytics program like BigQuery or Excel. Enables custom reporting.

Analysis – Finds underperforming PPC ads for optimization. Audits ads for issues hurting performance. Delivers recommendations to enhance relevancy, copy, landing pages, and quality score.

PPC Protect – Detects fraudulent paid search clicks using algorithms and heuristics. Filters click identified as invalid, saving ad spend. Integrates with Google Ads.

Swydo – Offers a suite of enterprise tools for managing and optimizing large-scale PPC campaigns across Google, Bing, Facebook, Instagram, and more. Automates workflows.

Acquisio – Uses AI and machine learning to optimize and automate bidding, ads, and landing pages. Dynamic tools maximize conversions and decrease cost per acquisition.

OptiMYz – An intelligent PPC bid management platform that dynamically optimizes bids using predictive machine learning. Maximizes conversions while staying within budget.

ReportGarden – Compiles analytics for digital ads across Google, Facebook, Instagram, and more into customized reports. Schedules and automates reporting—exports in multiple formats.

Tinuiti – A top PPC agency offering strategic paid search management and optimization fully managed end-to-end for enterprise brands. Proven expertise across search, social, Amazon, and marketplaces.

The complex world of PPC requires leveraging technology for tracking, testing, automating, optimizing, and scaling results. With the right tools in your stack, your PPC presence can deliver maximum impact. For hands-on management from certified paid search experts, contact the leading PPC company in India – Mega Web Design today! Source URL :-

[seodijon]

Étude : l’influence des réseaux sociaux sur la consommation de la Gen Z

See on Scoop.it - Création de sites, référencement, ...

Selon une étude de Tinuiti, les réseaux sociaux jouent un rôle majeur dans la découverte de produits par la Gen Z.

[news247planet]

#Reveals #Study #NFL New Examine Reveals Gen Z Shopper Patterns to Leverage in Web3 Promoting https://news247planet.com/?p=503584

[ppcguide]

4 Seasonality Adjustments To Make To Your Google Advertisements Campaign

One factor to contemplate is that it does not help greater than 200 items in an internet store. In order to have people visit your retailer and stay long sufficient to want to make a purchase, you will want the proper e-commerce platform. It’s not just about the look of your web site ppc tinuiti, it’s additionally in regards to the function and features obtainable to you by way of various options. A nice product itemizing page precisely presents all the data a buyer wants and needs to make a buying decision.

They offer a step-by-step information on the means to build and launch your website with professional planning instruments. Contact us at present and gain insight on the means to get the most effective return on funding for your corporation by way Tinuiti of e-commerce. Weebly is doubtless certainly one of the easiest methods to get a website up and working in lower than an hour. It is one of the most acknowledged brands and continues to achieve new prospects every day.

In creating these detailed web page elements, it's important to be as correct as potential with the product information, and prospects need to know exactly what they’re buying. Performance is measured by CTR (click-through price in search results), CR (conversion price on the product page), and sales. Having trouble deciding which platform is greatest on your business? It can be quite challenging to know what will work for you and what won't. At WEB ROI, we all know the ins and outs of e-commerce platforms and concentrate on transitioning purchasers to e-commerce. Their platform has a library of over 5,000 extensions but requires an extended improvement time and a bigger finances than most e-commerce platforms.

The launch of a new product, for instance, is a major alternative to make use of the characteristic. Google Ads is a vastly priceless device for nearly any enterprise, although it can be difficult to navigate. With extra superior options, you'll find a way to higher manipulate your advert campaigns for max success, but with extra superior options also comes more confusion. Each business experiences distinctive intervals of elevated traffic, as properly as dips in gross sales. Bid adjustments allow you to show your ads roughly frequently primarily based on a big selection of components. Reviews build trust for potential patrons; the most positive evaluations your receive, the better.

Wix is a cloud-based web site builder that allows you to create on-line shops via a drag and drop software. It is one of the easiest platforms to use by method of templates and designs. Shopify is amongst the best e-commerce platforms for beginners with a tight price range. Everything you want is already built-in right into the platform. From storefront design to content advertising and performance metrics.

If you are on the lookout for a extremely customizable website, this is your finest option. It is amazingly easy to assemble and modify your e-commerce platform no matter your level of experience. However, they aren't many add-ons obtainable tinuiti ppc agency within the default builder. Wix is greatest for small to medium-sized businesses that wouldn't have entry to a web designer. There are loads of plugins to select from, making it extremely customizable for businesses.

[reveal-the-news]

Evolving Social and Performance Marketing Targeting

Evolving Social and Performance Marketing Targeting

As big tech companies like Google and Apple begin cracking down on privacy, announcing plans to deprecate third-party cookies, the traditional playbook for brands to find consumers is out the window. Now, brands need to develop their approach to know who to target. Oberle Brown-West, Chief Solutions Officer at Tinuity, and Scott Perry, EVP of Digital Marketing at Jerome, joined Adweek’s NextEc…

[funnelsblogtb]

Many brands, particularly SMBs, have relied exclusively on Smart Shopping campaigns to appear in Google Shopping ad listings. Thus, Google’s Q3 2022 transition from Smart Shopping to Performance Max (PMax) campaigns carried high stakes.  Fortunately, if results from Tinuiti advertisers are a good indicator, the transition process appeared to run briskly and smoothly for most. As retailers look ahead to the critical Q4 holiday shopping season, let’s examine how Performance Max has performed so far and what may lie ahead as we close out the year. How Performance Max adoption rates have trended over the past year Prior to Google automatically transitioning Smart Shopping campaigns to PMax campaigns in July 2022: About three in four Tinuiti clients running Google Shopping ads were using Smart Shopping campaigns.Just 20% were running Performance Max campaigns.  At the time, most brands that did run PMax campaigns also continued to run Smart Shopping campaigns. Google Performance Max and Smart Shopping Campaigns adoption rates for Google Shopping Advertisers Performance Max adoption rates jumped sharply toward the end of July as Google’s transition ramped up and then surpassed those for Smart Shopping in early August.  By the end of August, fully two-thirds of Smart Shopping advertisers had completely transitioned to PMax campaigns. Only a small share of brands saw any traffic from Smart Shopping by mid-September. Get the daily newsletter search marketers rely on. Performance Max share of clicks, conversions, impressions and spend climbed in tandem As more and more traffic flowed to PMax campaigns over July and August, it was remarkable how similarly PMax's share of total PMax and Smart Shopping clicks and conversions trended. In other words, advertisers didn't see a sharp uptick in low-quality clicks that converted relatively poorly. Google Performance Max share of combined Performance Max and Smart Shopping Adding cost or impression share to the above graph would be superfluous as both lines would also overlap nearly identically with the lines for clicks and conversions.  Again, if Performance Max campaigns were drawing in significantly different inventory than the Smart Shopping campaigns they replaced, we might expect PMax to quickly pick up impression share more than cost or conversion share – but that didn't happen for the average brand. Performance Max impressions from non-Google placements are modest so far This data is not the result of Tinuiti trying to "hack" Performance Max campaigns to behave just like standard Shopping campaigns or Smart Shopping campaigns.  Rather, our recommended approach is to use PMax to complement existing Search and Shopping campaigns.  Even with doing that and providing the necessary creative assets for PMax to reach incremental inventory, most brands are seeing Google search produce the bulk of ad impressions for PMax campaigns.  Share of Google Performance Max impressions by placement type: October 2022 In October, Tinuiti clients saw: Google search account for 87% of Performance Max impressions, on average. Other Google-owned and -operated properties produced 5.5% of PMax impressions.Other websites accounted for 4.9%. Mobile apps produced 2.4%. Interestingly, the two most commonly observed websites in Google's placement report for PMax campaigns are yahoo.com and msn.com. Google notes its placement reports may not always be comprehensive. However, its help page from September – announcing all Smart Shopping campaigns created in Merchant Center had been transitioned to Performance Max – mentions that beta testers of PMax campaigns had seen a 12% lift in conversion value compared to Smart Shopping.  That would be a great deal if it pans out for everyone else, but Google isn't quite promising the world with this change. The bigger picture for Google and Performance Max Beyond assessing that the typical advertiser didn't see a big jump in conversion share for PMax campaigns during the transition (relative to PMax's share of clicks, cost, and impressions), it's a little difficult to judge how well Google might think the transition is going. Taking a broader view of Google's advertising business, revenue growth has been slowing since Q2 2021, which was a blowout quarter for Google's business as it bounced back against weak year-ago comparisons from the early months of the pandemic. At Tinuiti, we saw Google Shopping spending growth decelerate from 26% Y/Y in Q2 2022 to 19% in Q3. But this is against that historical backdrop and ongoing concern over inflation and a potential recession ahead.  Ultimately, it's unlikely that the Performance Max transition was ever going to, or even meant to, immediately move the needle much for Google.  Instead, I'd bet Google is happy that most advertisers didn't see major hiccups ahead of the holiday season and that it doesn't want to rock the boat too much before the end of the year.  Google was able to transition brands to a new model that will allow them to bring greater automation to ads across search and other properties going forward. Thus, they can increment more when the stakes are lower. Opinions expressed in this article are those of the guest author and not necessarily Search Engine Land. Staff authors are listed here. Add Search Engine Land to your Google News feed.     New on Search Engine Land About The Author Mark Ballard is Director of Research at Tinuiti. Having started in digital marketing as a search marketing analyst in 2006, Mark has become a trusted source of original research and analysis across the entire industry. He helps produce Tinuiti’s quarterly industry Benchmark reports along with other data-driven thought leadership pieces.

[newsonhy]

How Apple’s privacy feature on iPhone is ‘helping’ Android, Facebook

How Apple’s privacy feature on iPhone is ‘helping’ Android, Facebook

Amidst much hue and cry, Apple launched the App Tracking Transparency (ATT) feature earlier this year with iOS 14.5. The feature allows user to maintain online privacy and prevents third-party marketers to track them all the time. However, a report by The Wall Street Journal suggests that advertisers are now shifting to Android because of this feature. The report cites data from ad analytics firm…

[retailtouchpoints]

The Gateway To Gen Z Consumers (And How It Differs From Millennials)

By Zach Morrison, Tinuiti

Millennials and Gen Z consumers have over $200 billion in buying power, but to effectively market to both generations it’s important to know how they differ from each other, including what they buy and how they shop.

Gen Z: Shopping And Buying Behavior

Generation Z ranges in age from 4 to 22 years old. They have never lived in a world without computers (a.k.a. instant access to vast information at all times). Forget three-way calling; they have never used a landline. Instead, they Facetime friends in video group chats after school. My own son, who at the age of six falls into this demographic, conducts research on everything from the solar system to Transformers on his iPad to creating his birthday list on the Amazon app, not to mention watching others play video games on the Google hub in our kitchen (note, he’s never heard of Twitch). 

But more than being tech savvy, Gen Z consumers (especially those with buying power) are savers and bargain shoppers who also value convenience and efficiency. 

Today, Gen Z shoppers are looking for the things that a high school or college student needs most, like casual apparel or inexpensive basics for a dorm room or their first apartment. 

The rate of innovation is rapidly moving for this age group, and retailers looking to reach Gen Z would be wise to invest in digital advertising, as many Gen Z consumers actually like online banner ads and appreciate the proactive and personalized experience they bring to advertising. 

What’s really interesting is that Gen Z consumers shop in different ways from previous generations, and many of these ways do not include technology. Surprised?

Instagrammable Experiences For Gen Z At Brick-And-Mortar Stores

That’s right; Gen Z likes to document everything in their lives — from what they eat for lunch to where they buy their shoes — leading Gen Z consumers to return to the physical retail locations that Millennials left for online shopping. As they shop, they take photos of cool sightings around the store and hold polls on social media for what to buy. They also Google for coupons, check their email for promotions and read reviews about products as they consider buying them in the aisle. 

Gen Z Strongly Prefers Amazon And Brand Name Web Sites Or Online Shopping. 

Although they enjoy physical stores, they also really like to shop on Amazon and brand name web sites for fast and free shipping and apparel basics. And when compared to other age groups, Gen Z consumers purchase from name brand web sites like Chubbies and Bombas instead of multi-brand web sites like JCPenney by a 10% margin.

Millennials: Shopping And Buying Behavior

When you think about a Millennial, you may picture an entitled intern taking selfies and wasting their paychecks on $5 designer lattes and avocado toast; I’m here to tell you that you’re wrong. Millennials (ages 23-38) span 15 years that include college grads with one to two years’ work experience all the way up to homeowners with two children and a C-level title. That allows for a fairly diverse range of shopping habits and needs. 

Shopping trends often follow the consumer through their life stages. As such, Millennials are buying work clothes and baby products in increasing numbers over casual attire. But beyond life moments, these shopping habits also can be attributed to digitally native brands that sell those types of products, like Etsy and Bugaboo for strollers.

The rise of digital shopping experiences and services has fueled the love affair Millennials have with online shopping and e-Commerce. Above all else, they shop online and free, fast shipping is the new expectation, not the value-add service it used to be. 

Millennials Are Buying Clothes On Instagram, Snapchat And Other Online Channels

According to a recent study, over 70% of participants self-identified as Millennials have made a purchase from one of two social media outlets in the past couple of months — compared to less than one third of Gen Zers. This is important for e-Commerce retailers to note as up-and-coming generations are leaning on technology in this way, as well as a nudge to invest in visually appealing digital media to attract buyers in these age groups.

If Millennials Must Shop In A Store, They Will Go To Big Box Brands Like Jet And Target

These legacy brands are still trusted by Millennials, presenting an array of options as well as an online and mobile experience. These stores also offer convenience in location and a variety of clothing, housewares and groceries all under one roof.

Although Amazon may be the apparel web site of choice for younger shoppers, most age groups are browsing and buying clothing across multiple shopping channels, which speaks to the need for brands and retailers to invest in a strategic multi-channel strategy to engage with apparel shoppers across multiple touch points.

To reach Gen Z consumers (and their growing wallets), brands must be willing to build visibility across multiple channels. That could mean improving the functionality and features of an e-Commerce web site on desktop and mobile, investing in premium content (if that brand is selling on Amazon), creating unique physical store experiences like pop-up shops and implementing a paid media strategy to scale traffic to each.

Zach Morrison is the CEO of Tinuiti, the new name for Elite SEM. His “tell it like it is” approach to business, culture and client success has translated to exponential growth for the agency and its clients’ businesses. Through recent successful acquisitions and the management of key client relationships, Morrison has led Tinuiti through periods of 100% YoY growth while maintaining steady 20% YoY growth and doubling the agency's business every three years. This growth and diversification of services are allowing Tinuiti to offer clients a holistic agency that uses integrated media strategies, analytics and marketing science to revolutionize how companies use data to influence marketing strategies.

[tales-of-asgardia]

So

It's...pretty clear Marvel can't be trusted with their own version of Loki. I mean, obviously, but I was *really* looking forward to LOKI. More than Wandavision, more than Falcon and the Winter Soldier, it was taunting me for what nearly two years?

So, in addition to my (sparsely updated) Loki's Knowhere fanfic, I'll also be writing my own version of the Loki series. It will be expressly canon divergent, not that canon means anything with all the canon new timelines but ignore forget that, I'm not acknowledging it at all.

Working title, Loki vs the Con(tinuity) Cops.