#Voice search

[speelertechnologies]

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[maureenbol]

Hoe verbeter je de content voor gesproken zoekvragen?

Via Google, Siri of Alexa stellen we gesproken zoekvragen. Websites daarop aanpassen is een goed idee. Hoe? Dit artikel laat het zien.

[aeoexpert]

AEO EXPERT PREDRAG PETROVIC

AEO is ANSWER ENGINE OPTIMIZATION.

Predrag is AEO EXPERT and SEO STRATEGIST from Europe, working his magic in EMEA Markets. USA market also.

The statement that ASO (App Store Optimization) will completely replace SEO (Search Engine Optimization) in 2024 is inaccurate. Both SEO and ASO remain crucial aspects of digital marketing strategies, serving different purposes and targeting different audiences. Here's why ASO won't replace SEO:

Different goals and audiences:

SEO: Aims to improve the organic visibility of websites in search engine results pages (SERPs) for relevant user queries. It targets a broad audience searching for information, products, or services online.

ASO: Focuses on optimizing app listings in app stores like Google Play and the App Store to increase app visibility and downloads. It targets users specifically looking for new apps within specific app stores.

Continuing relevance of web searches:

While mobile usage is steadily increasing, a significant portion of online searches still occur on desktops and laptops. SEO remains essential for reaching users who primarily rely on web searches for information.

Additionally, even users who search for apps primarily within app stores might also utilize web search engines to compare various options or find relevant information about apps before downloading them. SEO can play a role in influencing their decision-making process.

Evolving digital landscape:

Both SEO and ASO constantly evolve alongside changing user behavior, search engine algorithms, and app store ranking factors. While new trends like voice search and app usage might shift some focus, both SEO and ASO will likely need adaptation and continued attention to maintain effectiveness.

Conclusion:

While ASO plays a vital role in app discoverability and success, it doesn't replace the need for SEO in a comprehensive digital marketing strategy. Both strategies work hand-in-hand to reach different audiences and achieve different goals within the constantly evolving digital landscape.

SEO in HEBREW Language: translation, localization, transcreation in EMEA, in Hebrew / Arabic / English / German

[user-using-this-social]

I just randomly realised that before the Internet people couldn't sing the songs to Google to find out the title, so they probably had to keep that melody without lyrics stuck in their head, hoping that a radio speaker would announce the damn track and play it

that's so much to process 🤯

[benuy]

The Impact of Voice Search on Digital Marketing Strategies

Unleashing the Power of Voice Search: A Simple Guide to Strengthening Your Online Media

In the big world of online commerce, new things are happening all the time. Now a good thing is voice search optimization. But what is it and why should you care?

What is voice search optimization?

Voice search optimization is more than just a fancy word. There's a trick to making sure your website appears first when people talk to their devices. Imagine voice assistants like Google Home and Alexa talking about your website. This is important because many people use these audio products.

How to find voice function

It's easy:

You say a special phrase to your device, such as "Ok Google" or "Alexa".

You are asking a question.

Your device will give you the answer.

Whether it's Google Home sending you a link or Siri telling you what it found on the web, voice search is essential.

Why should you use voice search optimization?

Look at the numbers:

By 2024, people will spend $40 billion on voice search.

More than half of users use voice search for local businesses.

More than 1 billion voice searches are made every month.

Online sales of popular voice search brands will increase by 30% in 2024. The future looks bright with half of all searches in 2024 being done via voice search

Digital Marketing and Voice Search: Best Friends Forever

As online marketing becomes more popular, you need to keep up. The reasons for this are:

1. What is voice search?

Voice search allows you to talk to your phone or computer to find content online. One million voice searches worldwide every month are changing the way people access information.

2. Why is voice search important for digital marketing?

Make your website effective with voice search so more people can find it online. This is especially true if you're still trying to appear at the top when people are searching for something nearby.

3. How it works

Make your site interactive. Edit your comments in the FAQ so that your answers appear when people ask questions. Also, make sure your Google profile is good so you show up when people ask questions about people around you.

Steps to Make Voice Search Work for You

Understand your target audience: Understand how your target audience speaks, what they want to know, and what questions they have. Then make your content useful on these topics.

Use long keywords: Let your website talk like people. Using longer keywords in your content can help your site rank better in search engines.

Keep your FAQ page active: Make sure your FAQ page has good answers to frequently asked questions. This way, when people ask about audio devices, your information is ready.

Use your Google profile: Google will show recommendations to people searching for nearby content. Make sure your Google profile is updated to appear on this list.Make your website better: Make your website mobile compatible, fast and easy to navigate. This will help your website rank better in search engines. Finally, voice search is here. Businesses that understand this and incorporate these trends will thrive in the ever-changing world of online marketing. Voice search isn't just great; It's a smart way to connect with your audience in an informal, effortless way.

[webdesigncompanyindubai]

Voice search has seen remarkable growth in recent years, thanks to the increasing sophistication of virtual assistants and the widespread availability of voice-enabled devices. The convenience and speed of voice search have made it tremendously popular among users, allowing them to perform searches hands-free while multi tasking.

[imarketer4udma-blog]

TOP SEO TRENDS TO RANK YOUR WEBSITE

In today’s digital age, having a website is essential for any business to establish an online presence. However, creating a website alone is not enough to attract potential customers to your site. Search engine optimization (SEO) is crucial to improve your website’s visibility in search engine results pages (SERPs). As search algorithms and user behavior continue to evolve, staying updated with the latest SEO trends is vital to ensure that your website ranks well in search engines. In this article, we will discuss the top SEO trends that you need to know to improve your website’s ranking. By implementing these trends in your SEO strategy, you can enhance your website’s online visibility and drive more organic traffic to your site.

WHAT ARE SEO TRENDS AND WHY DO YOU NEED TO KNOW THEM?

SEO trends refer to the latest techniques and strategies that website owners, digital marketers, and SEO professionals follow to improve their website’s ranking in search engine results pages (SERPs). These trends are constantly evolving as search algorithms and user behavior changes, so it’s crucial to stay updated with the latest trends to ensure that your website remains relevant and visible to potential customers.

By following SEO trends, you can improve your website’s online visibility, attract more organic traffic to your site, and ultimately increase your business’s revenue. For example, if you implement multimedia content promotion, such as adding videos with transcripts to your website, it can significantly increase traffic to your site. This can result in more people discovering your brand and potentially becoming customers.

An example of how following SEO trends can affect website traffic is the Almco project we are currently working on. By adding a video with a transcript as a blog post, the page began to show up in Google Discovery, which significantly increased the website’s traffic.

This is an example of how following SEO trends, such as multimedia content promotion, can positively impact a website’s traffic and ultimately the success of the business.

HOW TO KEEP UP WITH SEO TRENDS?

Staying up-to-date with SEO trends is essential to ensure that your website remains visible and competitive in search engine results pages (SERPs). Here are some ways to keep up with SEO trends:

Hire an SEO specialist: an experienced SEO specialist can help you stay up-to-date with the latest trends and techniques in search engine optimization.

Communication among other specialists: network with other SEO professionals and attend industry events to stay informed about the latest trends.

Read industry sources: read blogs and websites such as Search Engine Journal, Moz, and Search Engine Land to keep up with the latest news and trends in SEO.

Subscribe to industry newsletters: subscribe to newsletters from industry experts and publications to receive the latest updates on SEO trends and techniques.

Monitor search algorithm updates: keep an eye on major search algorithm updates, such as Google’s MUM and Penguin updates, to understand how they may impact your website’s ranking.

By staying informed and implementing the latest SEO trends and techniques, you can improve your website’s visibility, attract more organic traffic to your site, and ultimately grow your business.

To learn more about our SEO services, visit the SEO Promotion Services page.

NEW SEO TRENDS IN 2023

As the digital landscape continues to evolve, new SEO trends are emerging in 2023 that businesses should be aware of. In the following paragraphs, we will explore some of these emerging trends and discuss how they are shaping the future of SEO.

AI becomes an important SEO tool

Artificial intelligence (AI) has become an increasingly important tool for SEO specialists in recent years, as it offers many benefits for content creation and optimization. ChatGPT is just one example of an AI-powered tool that can write text, generate unique product descriptions, and develop effective link-building strategies, among other things. Other AI tools available for SEO include Bing from Microsoft, Jasper, Anyword, and Rytr.

Companies such as CNN and Ukrainian retailer Epicentr have already started using AI-generated content to improve their productivity and create unique content faster. However, it’s important to note that AI has its limitations and cannot yet fully replace human SEO specialists. While AI can improve productivity and make SEO optimization faster and easier, it still requires human oversight and editing to ensure quality and accuracy. Overall, AI is a valuable tool for SEO specialists, but it should be used in conjunction with human expertise for optimal results.

One example of how AI-generated content can be effective is a case in which we used ChatGPT to create an article for a website. The article was indexed immediately, within one day, and began to bring traffic to the site. What’s particularly interesting about this case is that when we used an OpenAI tool for detecting AI-written articles, it showed that the article was generated by a human, despite the fact that it was actually written by ChatGPT. This demonstrates the high quality and authenticity of the content generated by AI tools like ChatGPT, and how it can seamlessly integrate into a website’s SEO strategy.

You may be interested: The impact of ChatGPT on marketing, advertising, SMM, and SEO

Showing Experience to comply with new EEAT requirements

In 2022, Google updated its Quality Rater Guidelines to emphasize the importance of expertise, authoritativeness, and trustworthiness (EAT) in website content. They added an additional “E” to EAT, making it EEAT. This means that now, in addition to expertise, authoritativeness, and trustworthiness, Google also considers first-hand experience to be a crucial aspect of a website’s content. To comply with this new requirement, it’s important for websites to have reviews, author bios, an “about us” page, and a privacy policy page. These elements can help demonstrate a website’s expertise, authoritativeness, trustworthiness, and first-hand experience. This is particularly important for sites in the YMYL (Your Money or Your Life) niche, but it’s important for all websites to take EEAT into consideration, as it can affect their traffic after a core update. To learn more about EEAT and how to demonstrate first-hand experience, check out the Google Search Central Blog and a very informative article from Search Engine Journal.

Importance of multimedia content

Adding multimedia content such as images to a website is crucial for a positive user experience and can also have a positive impact on SEO. It is important to use unique images and optimize them properly, including adding a title when saving the image, adding title and alt text in the admin panel, using images in the proper context, and saving metadata. This is especially important for local businesses to ensure that their images are properly indexed and appear in relevant local searches.

One option for creating unique images is to take your own photos, but there are also AI-powered tools available such as Midjourney, Stable Diffusion, and DALL-E. Out of these options, Midjourney we recommend as the best.

By incorporating video content on the website, you can also enhance the user experience and potentially improve SEO. Google has even included a separate tab for pages with video content, indicating its importance. It is recommended to create your own videos, even if they are simple, to make them unique. Tools such as Invideo, Synthesia, Elai, and Steve AI can help create and edit videos. Don’t forget to optimize videos by adding descriptions.

Voice search and the growing importance of low-frequency queries

Voice search is becoming increasingly popular and has changed the way people search for information. This means that SEO strategies should consider how people speak and formulate questions when using voice search, which may differ from how they would type the same query. As an instance, someone may use voice search to ask, “What are the latest SEO trends for 2022?” whereas typing in the words “2022 SEO trends.”

As for low-frequency queries, these are longer and more specific search terms that are not as commonly used but are highly relevant to the user’s search intent. SEO specialists should focus on these types of queries as they can have a higher conversion rate than generic, high-frequency keywords.

To optimize for voice search and long-tailed queries, SEO specialists should focus on creating high-quality content that directly answers the user’s question, using natural language that reflects how people speak in everyday conversations, and including structured data to help search engines better understand the content.

To learn more about our SEO services, visit the Free SEO Audit page.

Increasing the importance of your own research and publishing your own unique content

In today’s digital landscape, it is essential for companies to invest in conducting their own research, surveys, and experiments. Simply writing unique content is no longer enough to stand out from the competition. Rather, companies must provide their own unique information that cannot be found elsewhere on the internet. This means that articles should not only provide comprehensive information, but also offer insights and perspectives that are exclusive to the company. As a result, longer articles that go into greater depth are becoming increasingly valued in the industry.

In the case of Decks Toronto , we added an article with detailed information comparing two popular brands. The article contained a lot of unique criteria, technical information, and tables that were not readily available on the internet. This approach of conducting research and providing unique information in their content helped Decks Toronto stand out from their competitors and establish themselves as a credible source of information in their industry.

Learn more about SEO strategy for local e-commerce businesses in our article “SEO  case study: strategy to overcome seasonality, PPC competition and niche crisis for local ecommerce business”

Optimizing for user’s intent

Optimizing for user intent involves analyzing the target audience and understanding their needs, questions, and problems, rather than simply optimizing for one keyword. This approach ensures that the article provides valuable and relevant information that meets the user’s search intent. By understanding the user’s intent, content creators can optimize their articles by using relevant keywords, structuring the content to answer specific questions, and providing valuable insights that address the user’s needs. This approach not only improves the user experience but also increases the chances of the article ranking higher in search engine results pages.

Semantic SEO optimization: knowledge graphs & entities

Semantic SEO optimization focuses on using contextual information and understanding the relationships between different entities to improve the relevance of search results. This involves optimizing for knowledge graphs and entities, which are the building blocks of information that search engines use to understand the meaning behind queries and content. By structuring your content in a way that aligns with the way search engines interpret and present information, you can improve the visibility and relevance of your website in search results. For example, you can use schema markup to define the relationships between entities and provide additional context for search engines. This can help search engines understand the meaning behind queries and present more relevant results to users. Additionally, you can optimize your content for featured snippets and other rich snippets, which are designed to provide users with quick answers to their queries.

SEO TRENDS THAT ARE KEEPING THEIR IMPORTANCE IN 2023

While there are always new SEO trends emerging, it’s important to remember that the foundational elements of SEO are still critical to success. Further we will explore some of the common SEO trends that have been relevant in the past, are currently relevant, and are expected to continue to be relevant in the future.

Site loading speed and Core Web Vitals

In 2023, site loading speed and Core Web Vitals will continue to be important SEO trends. Core Web Vitals, which consist of three metrics – Largest Contentful Paint (LCP), First Input Delay (FID), and Cumulative Layout Shift (CLS) – are used to measure the user experience of a website. Improving these metrics can lead to a better user experience, which can result in better search engine rankings. Additionally, site loading speed plays a crucial role in both user experience and search engine rankings. Slow loading times can lead to increased bounce rates and lower rankings. Tools like PageSpeed Insights can help website owners identify areas for improvement and optimize their site for faster loading times. By prioritizing site speed and Core Web Vitals, website owners can improve their SEO and provide a better user experience for their visitors.

Recently, on the 24th of April, Google announced that they will no longer support some ranking signals, including Page Speed Insights. However, this does not mean that site speed is no longer important for SEO. Google’s intention is to encourage a holistic approach to website optimization and not to focus solely on numbers. Instead of Page Speed Insights, developers can use Google Lighthouse to measure the speed and performance of their sites. Additionally, SEO professionals can continue to use GTmetrix, which provides website speed test results and detailed performance reports.

High-quality content

High-quality content is an essential element of SEO, as it ensures that users find what they are looking for when they land on a website. Google’s “helpful content update” emphasizes the importance of creating content that is genuinely useful to users, answering their queries and providing helpful information. To create high-quality content, it’s important to research your topic thoroughly and use reputable sources. A clear and engaging writing style is also essential, as well as incorporating multimedia elements such as images and videos. Google provides guidelines for creating helpful content, which include prioritizing the user’s needs, ensuring accuracy and expertise, and creating content that is easy to understand and access. By creating high-quality content, websites can improve their rankings in search results and attract more traffic.

Linkbuilding

Link building is an important part of any SEO strategy and involves acquiring links from other websites to your own site. One effective way to start link building is by analyzing your competitors’ pages and identifying the websites that are linking to them. You can use tools like Ahrefs to check your domain rating and the number of referring domains pointing to your site.

In a case where we invested in low-budget link building, the results might not be immediately noticeable. However, after a few months, we started seeing an increase in traffic. This is because links from high-quality, relevant websites can help improve your website’s authority and search engine rankings.

It’s important to note that link building should be done carefully and with a focus on quality over quantity. Low-quality or spammy links can actually harm your website’s rankings and reputation. Instead, aim to build relationships with other website owners in your industry and create valuable content that others will want to link to naturally.

Mobile friendliness

Mobile friendliness is a critical aspect of website optimization, as more and more users access the internet from their mobile devices. To ensure that your website is mobile-friendly, you can use Google’s Mobile-Friendly Test tool, which analyzes your website’s pages and reports if they are designed to be viewed on mobile devices. The tool evaluates factors such as the text size, page loading speed, and responsiveness of your website on different mobile devices. By making your website mobile-friendly, you can improve the user experience for your mobile audience, boost your search engine rankings, and drive more traffic to your site.

On the 24th of April, Google announced that it will retire its Mobile-Friendly test tool. This tool has been used by many SEO professionals to check if their website is mobile-friendly. However, this announcement does not mean that responsible design is not important. Developers from Google want SEO to focus on a more holistic approach rather than just numbers. They recommend using other tools, such as the Mobile Usability report in Search Console, to ensure your website is mobile-friendly. This change is in line with Google’s focus on improving user experience on the web.

Targeting the audience and its needs, not bots

In the world of SEO, it’s important to remember that we write for people, not just for search engine bots. In the past, there was a tendency to focus too much on keyword density and stuffing pages with exact-match keywords in order to rank higher. However, with Google’s implementation of the BERT algorithm, the focus has shifted to understanding the context of the content and providing value to the reader. This means that you can focus on creating high-quality content that addresses the needs of your target audience, rather than worrying about exact keyword matches. By crafting content that is relevant, engaging, and informative to your audience, you’ll be able to build trust and credibility, ultimately leading to higher rankings and better engagement.

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[filipinawanderer]

The Filipina Wanderer’s Top 5 Predictions for the Future of Filipino Consumer Behavior

From the rise of voice and visual search to the boom of local e-commerce and the emphasis on sustainability, understand what lies ahead in the dynamic digital landscape. #FilipinaWanderer #FutureConsumerBehavior #DigitalTrends

The Filipino digital marketplace is a vibrant, ever-changing landscape. As brands continue to navigate this dynamic terrain, understanding consumer behavior and patterns is more crucial than ever. Based on past trends and behaviors outlined in our previous articles, I’ve made a few predictions about what lies ahead. Here are the Filipina Wanderer’s top 5 projections for the future of Filipino…

[douglasdurensite]

Douglas Duren — The Rise of Voice Search and Its Impact on SEO

Hi there, my name is Douglas Duren, and I’m a digital marketing expert. In today’s blog post, I want to talk about a topic that’s been on the minds of many SEO professionals in recent years: the rise of voice search and its impact on the world of search engine optimization.

So, whether you’re a small business owner looking to improve your local search rankings, or a seasoned SEO professional looking to stay up-to-date on the latest trends, this post is for you. Let’s get started!

In recent years, voice search has emerged as a rapidly growing trend in the world of search engine optimization (SEO). With the rise of virtual assistants like Siri, Alexa, and Google Assistant, more and more users are turning to voice search to find the information they need. This shift in search behavior is having a profound impact on the way businesses approach SEO.

Voice search differs from traditional text-based search in a number of ways. When users perform a voice search, they tend to use longer, more conversational queries, such as “What’s the best pizza place near me?” rather than shorter, more direct queries like “pizza near me.” This means that businesses need to optimize their content for longer-tail keywords and natural language queries.

Another important factor to consider is that voice search often returns a single result rather than a list of results. This means that businesses need to work even harder to ensure that they are ranking at the top of the search engine results pages (SERPs) for relevant queries. This may require a focus on local SEO, structured data, and other tactics that help businesses stand out in the search results.

In addition, the rise of voice search has made it increasingly important for businesses to optimize their content for featured snippets, which are the short, informative summaries that appear at the top of some search results. Since virtual assistants often read these snippets aloud in response to voice queries, optimizing for featured snippets can help businesses improve their visibility and drive more traffic to their websites.

Overall, the rise of voice search represents a significant shift in the way that users interact with search engines, and businesses that fail to adapt their SEO strategies accordingly may find themselves falling behind. By focusing on longer-tail keywords, optimizing for local search, and prioritizing featured snippets, businesses can position themselves for success in the age of voice search.

[semlypro]

💡 8 Tips To Rank In Voice Search by Semly Pro

The two main factors for ranking high on Voice SERPS are:

1. A higher rank on the Google SERP for that particular search query.

2. Does your page provide content that aptly answers user’s query.

Keeping these factors in mind, here are 8 tips that you can follow to rank your website in Voice Search.

Follow Semly Pro - The SEO Company for more Digital Marketing tips.

Content by Surya Pillai.

[marketinggs]

10 Game-Changing AI Marketing Hacks to Skyrocket Your Business in 2024

Introduction In the fast-paced world of digital marketing, artificial intelligence (AI) is no longer just a buzzword—it’s a game-changer. From startups to Fortune 500 companies, businesses are leveraging AI-driven marketing strategies to outpace their competition. But with so many AI tools and techniques available, where should you start? This guide will walk you through 10 powerful AI marketing…

[ashish1sharma]

[webstep-technologies]

How can you optimize your business listings for voice search?

With the rise of voice-activated assistants like Siri, Alexa, and Google Assistant, optimizing your business listings for voice search has become essential. Here are some practical steps to enhance your listings and make sure your business stands out in voice search results.

1. Use Conversational Keywords

Voice searches are typically more conversational than text searches. People tend to ask full questions instead of typing short phrases. For example, instead of typing “mobile app,” a voice search might be “What is the best mobile app development company near me?” To optimize for this, focus on long-tail keywords and natural language phrases that people are likely to use in a spoken query.

2. Optimize for Local SEO

Many voice searches are local in nature, such as finding a nearby restaurant or store. Ensure your business listings are accurate and complete across all platforms, including Google My Business, Yelp, and other local directories. Make sure to include:

Complete address

Phone number

Business hours

Customer reviews

Incorporate local keywords in your descriptions, such as neighborhood names or nearby landmarks, to improve your chances of appearing in local voice search results.

3. Ensure Mobile Friendliness

Most voice searches are conducted on mobile devices, so it’s crucial that your website and business listings are mobile-friendly. A responsive design that loads quickly and provides a seamless user experience will help you rank higher in voice search results.

4. Focus on Featured Snippets

Voice assistants often read out featured snippets, also known as position zero results. To optimize for these, structure your content to answer common questions concisely. Use bullet points, numbered lists, and clear headings to make it easier for search engines to extract and display your content as a featured snippet.

5. Leverage FAQs

Create a comprehensive FAQ section on your website that addresses common queries related to your business. Voice search users frequently ask questions, so having detailed, question-and-answer-style content can significantly improve your chances of being featured in voice search results.

6. Improve Page Speed

Fast-loading websites are favored by both users and search engines. Since voice search results need to be delivered quickly, ensure your website’s pages load promptly. Use tools like Google PageSpeed Insights to identify and fix any performance issues.

7. Use Schema Markup

Implementing schema markup (structured data) helps search engines understand the content of your website better. By adding schema markup to your business listings, you can provide detailed information about your business, such as your location, hours of operation, and customer reviews. This can enhance your chances of appearing in rich snippets and voice search results.

Conclusion

Optimizing your business listings for voice search is not just about keeping up with the latest trends; it’s about ensuring your business remains accessible and competitive in an increasingly digital landscape. By focusing on conversational keywords, local SEO, mobile friendliness, featured snippets, FAQs, page speed, and schema markup, you can significantly enhance your visibility in voice search results and attract more customers.

[jdstanelle]

Boost Your Search Rankings: Master These 7 On-Page SEO Techniques

Introduction to On-Page SEO On-page SEO refers to optimization factors directly within a web page that can improve its rankings and performance in search engines like Google. As opposed to off-page SEO which focuses on external signals like backlinks, on-page optimization focuses entirely on elements you have direct control over on a page. Proper on-page SEO is crucial for achieving top search…

[royalresearch-official]

Speak Up and Be Heard: Optimizing Your Content for the Voice Search Revolution

Gone are the days of meticulously typing search queries into a box. The digital landscape is undergoing a fascinating shift – the rise of voice search. Imagine searching for information simply by asking a question – “What’s the best pizza place near me?” or “How do I change a tire?” With the ever-growing popularity of virtual assistants like Alexa, Siri, and Google Assistant, voice search is…