#WhatsApp business message platform

[tanlakarix]

Top Features of the WhatsApp Business API You Must Know.

The WhatsApp Business API is a powerful tool that allows businesses to communicate with their customers through WhatsApp. It offers a wide range of features that can help businesses improve customer service, marketing, and sales.

Here are some of the top features of the WhatsApp Business API:

Verified Business Profiles

Customers are no longer just buyers, but rather collaborators in the entire value chain. Every organization needs trust, which branding promotes.

The WhatsApp Business API validates your business account and displays a verified badge. This symbol has a purpose other than decoration. Individuals and corporations alike may feel safe knowing they are in the right location because of a verified account.

Chatbot

It would be hard to respond to over 10,000 clients individually; this is where our chatbot function comes in to assist enterprises in handling several interactions at the same time. Karix provides organizations with a no-code chatbot that can be established without any technical experience using a simple drag-and-drop interface.

Who likes receiving late responses? With the WhatsApp API, you can respond within 24 hours. Nobody…

If your brand answers swiftly, it will be more likely to engage customers and generate sales.

The WhatsApp Business API’s automatic responses are a hidden blessing for businesses looking to increase client satisfaction and revenue.

Live Agent

Because of the collaborative Live Agent functionality, many agents can sign in and manage customer interactions from a single dashboard, allowing enterprises to provide superior customer care.

Live operators can fix unanticipated difficulties promptly, shorten client service times, and increase customer trust in the organization.

Here are some of the useful features provided by Karix to enable your company to benefit from excellent capabilities such as a shared team inbox with a dashboard:

Change topic names, add rapid replies, add custom parameters (personal contact information) to contacts, search, and filter contacts, make notes, download chats, trigger flows, and send template messages to contacts. Begin and terminate live chats. Messages should be sent. Distribute tickets to the operators. Save contacts to your favorites list.

Messaging for Sessions and Templates

A WhatsApp session message is any communication sent or received within 24 hours in response to a user-initiated discussion with your firm.

If your organization needs to continue the chat after the 24-hour period has expired, it must send the user a template message and wait for them to respond before initiating the conversation again.

Businesses that use the Karix dashboard receive a session timer at the top of the chat interface, allowing them to keep track of time and interact with consumers accordingly.

Interactive Messages

When employing interactive messages, users merely need to click on the alternatives that are given to them, which allows them to receive responses quickly and noticeably. Interactive messages are a significant enhancement over text templates that allow customers to interact.

a consumer with alternatives to obtain a response with a number, as seen in the photos above, but with interactive messaging, you can make it simple for them to choose the options they need with just one tap.

Bulk and broadcast messages

Using the WhatsApp API, your firm may send up to 100,000 business-initiated conversations with a single click. Customers who have a WhatsApp account but have not added your company to their contact list can receive pre-approved template messages from you as well.

Businesses can utilize rich media and interactive messages to promote sales or promotions via bulk texting. Karix provides quantitative data on the effectiveness of your broadcasts. so that organizations can analyze their development and put suitable measures in place.

As a result of the epidemic, digital business communications have expanded quickly, and there is no doubt that this growth will continue. WhatsApp API, which offers several useful services that help businesses, acknowledges that business communication is the future.

Making your WhatsApp marketing activities effective requires starting by taking the appropriate WhatsApp business solution providers into account. You can boost sales, enhance customer service, and add value to your company with Karix as your WhatsApp marketing partner.

For More Info: https://www.karix.com/products/whatsapp-business-api/

[prasadtracedealsuniverse]

WhatsApp Business Solution | WhatsApp Business API

Across several industries, you can use WhatsApp to notify, converse and engage with customers through their most preferred messaging app. WhatsApp can act as a dynamic platform to drive two-way conversations and improve customer satisfaction. Also, the fact that customers do not have to download an additional app poses a major motivational factor for them to engage with businesses via an app they already use and trust.

WhatsApp presents two possibilities.

Brands can use the platform to send out communications to notify consumers. If the consumer reaches out with a query or a response, two-way communication between users and the brand is possible, provided the brand responds within the 24-hour window.

Additionally, users need to first opt in via the brand’s website or any other such channel to be able to receive messages on WhatsApp.

Let us break this down via each industry for you.

·        Banking, Insurance & Financial Services (BFSI)

·        Travel & Hospitality

·        Automobiles

·        Retail

·        E-commerce

·        Medical and Healthcare

·        Consumer electronics, Appliances & Durables

Banking, Insurance & Financial Services (BFSI):

Customers today would rather carry out most transactions digitally rather than talk to an agent or visit the branch.

Banking, Insurance, and Financial Services can carry out most of their processes that require agent interactions and high wait times for customers with ease on WhatsApp.

Whether it is updating KYC or a mutual fund risk preference, helping a customer understand the account opening process or something as critical as reporting fraud/loss/block of a card, banks, and financial institutions can use the WhatsApp Business solution to simplify processes and make them convenient for their customers and employees alike.

Enterprises can also use the medium to notify and keep their customers informed for processes such as transaction alerts, OTP authentication, trade summary and confirmations, portfolio updates, policy renewal reminders and so much more.

Alternatively, customers can chat with a customer care agent to request the program to retrieve information for mini statements, and even update important information such as adding on an insurance nominee for example.

The platform can also be used to address customer grievances and locate ATM and insurance branches and calculate insurance premiums and loans.

Additionally, with Karix, the WhatsApp Business solution can easily be integrated into existing APIs.

Travel & Hospitality:

Adding WhatsApp to your communication suite will make you a more reachable and better-connected host and travel partner.

You can carry out an entire buyer’s journey end-to-end in WhatsApp.

For example, the interested customer can initiate a ticket booking inquiry with a WhatsApp message which can be responded to with seat availability and prices.

After the customer shares his preferences, you can next help the customer with the booking by sharing a URL where the customer can make the payment.

You can close the transaction by sending out a confirmation message after the payment has been made and next share the ticket, invoice, and PNR number.

Before the flight, the customer can enquire about the flight status and complete his web check, all via the same platform.

The platform can also be used to keep customers informed about important reminders and updates. Additionally, if the company opts to integrate Karix’s Natural Language Processing (NLP) engine into its ecosystem, customers can reach out to retrieve airline miles or even with an unstructured query and retrieve instant responses from the brand.

Automobiles:

Use WhatsApp to provide a better overall customer experience.

Before a sale, you can let potential customers locate a showroom, schedule an appointment or a test drive and manage dealers within the same application.

After the sale, for existing customers, you can share insurance processing alerts, smart car functions, updates, and roadside assistance.

Customers can also directly reach out to you if they want to check on their invoice, insurance status, warranty information, and feedback on the entire process.

If you opt for Karix’s Conversational solutions, WhatsApp can also double up as a round-the-clock customer care service to address customer grievances, unstructured queries, and FAQs.

Retail:

With the rise of e-commerce, retail enterprises need to put in more effort to retain their customers. An investment in WhatsApp will result in higher customer retention numbers and eventually a higher annual ROI (return on investment).

Use WhatsApp as part of your retention strategy to inform customers about holidays and maintenance activities. You can share gamification messages and offer them to look for product information when you are expecting long wait times outside trial rooms during sales. After a purchase, share transaction details and collect feedback.

Retailers that decide to add Karix’s Natural Language Processing Manager (NLP) can use the platform to support two-way communication with their customers and help them with several services.

Existing customers can seek information on the purchase or want to update their profiles, while customers interested in making a purchase might want store locations – and all this information can be shared via WhatsApp with rich text content supported by images.

E-commerce:

E-commerce is a digital medium that attracts people because of its convenience must factor in the need for upgrading their customer experience consistently.

It is important to develop key touch points with customers since the whole process for an e-commerce player is virtual.

To supplement the sales process, information such as transaction success, order processing, and shipping status can easily be shared via WhatsApp.

E-commerce players can also easily avoid any negative feedback or losing out on their customer base if they

Share information on delays, order cancellations, refund status, and delivery rescheduling with their customers ahead of time.

In case things escalate, and you need to manage customer grievances, you can use WhatsApp for live customer care and FAQ channel and take up unstructured queries via the medium, provided you opt for Karix’s chat interface.

Medical and Healthcare:

With platforms now available to review and recommend doctors, the perspective on healthcare as an industry has changed drastically over the years. Customers now expect more value, best-in-class facilities, and a higher level of expertise from a healthcare service/institution.

WhatsApp can act as a mediator and facilitate several urgent requests from sharing test reports to updates on insurance processing and outstanding balance.

Leverage WhatsApp to share reminders and updates for appointments to avoid long queues outside waiting rooms and disgruntled patients.

You can also share available appointment schedules and allow them to reschedule appointments in case of delays or changes of schedules on either you’re or the customer’s end.

The platform can also be used for a host of other services by customers like browsing services, package selection, and FAQs.

 Consumer electronics, Appliances & Durables:

There is no dearth of new products and appliances in the market today. With innovative technologies and so many new products available across channels, how does a brand develop and maintain brand loyalty with its customers?

The answer is simply by valuing customers, taking note of their grievances and queries, and providing better customer support. And all of this can be easily executed via WhatsApp.

Whether a new software version or update is available or if the warranty is about to expire, Karix can help you send out automated WhatsApp messages to your customers.

Information like product verification, warranty details, and service center location can easily be available at their fingertips with the WhatsApp Business API with an add-on to Karix’s Knowledge Repository service. You can make it easier and more convenient for customers to now book service appointments, and request warranty extensions, all via the same platform.

For more info:

https://www.karix.com/products/whatsapp-business-api/

Reference Article:

https://www.karix.com/blogs/do-more-with-whatsapp-business-api/

[tanlasolutionslimited]

Suit Up For The WhatsApp Business Solution | WhatsApp API.

With over 1.5 billion people using WhatsApp every month and 2 billion voice and video calling minutes every day, it is safe to say the app is connecting and bringing people closer virtually via smartphones.

WhatsApp is becoming a part of Indian society

In India, more than 200 million people use WhatsApp every month which is over 35% of the country’s internet user population.

And that brings us to the question

If everyone’s on it how can a big business remain far behind?

Big businesses needed an application that they could integrate with their existing platforms at scale. That’s why the WhatsApp Business API was rolled out in 2018. It is available for bigger enterprises via third-party service providers like Karix.

WhatsApp API? What’s that?

The WhatsApp Business API (Application Protocol Interface, basically a tech term for a connector) enables medium to large businesses to connect their existing communication systems to WhatsApp. So, messaging that otherwise would be sent to customers through other channels such as emails, SMS, or phone calls can now be redirected through their favorite app.

Why the API is great news

Apart from the fact that the WhatsApp Business API enables companies to get through to customers on a channel where their communications are most likely to be read and responded to, the API route offers a host of other benefits.

Scalability

With the WhatsApp Business API, businesses can send WhatsApp messages to their customers at scale.

The ability to send out rich media communications

Companies can now send out sparkling images or documents if they choose to when offering customer care. Add in all kinds of media such as audio, rich text, and emojis and you’re speaking the lingo the customer is most familiar with. When you wrap up all of this, with the API’s ability to seamlessly integrate with a business’s existing CRM systems, core applications, and customer apps, the possibilities are endless.

The API enables seamless two-way communication

Customers can reach out to and interact with a business, request transactions, updates, and information — all of which can be automated at the business end through artificial intelligence and natural language processing (NLP) software — as well as interact with human agents when needed.

Opt-in

WhatsApp does not want users to be spammed or businesses to suffer. Therefore, only users that opt-in to receive messages via an outbound channel can be sent those messages.

Integrations to Enterprise Applications

Just as Email is integrated with Support, Sales, and Internal Communication. WhatsApp is soon becoming an alternate channel of business communication. And, to help it fit into various tools and systems such as Ticketing tools, Sales CRM, Channel management, Inventory management systems, and more, it becomes important to have WhatsApp easily integrated via API.

Sound too good to be true, is there a catch?

Like with every other technological advance, businesses need to internally support the development of WhatsApp technology skills and spend money on hardware and network resources. Also, the systems need to be monitored 24/7, and resources are factored in for system integration, security, upgrades, and maintenance.

Karix can rescue businesses from getting sucked into infrastructure, deployment, and maintenance woes. Karix’s platform has a team with ready infrastructure which can either be set up on-premises or in the cloud. With a trained deployment and 24/7 support team in place, businesses do not need to waste bandwidth getting their hands dirty with implementation and maintenance challenges. Cloud deployment also takes care of scalability and unplanned spikes of traffic.

The two-way street to the customer’s heart

The WhatsApp Business solution is a giant that no business can afford to ignore anymore. And with the right collaboration, the platform can be leveraged to unlock the potential for creating engaging customer experiences at scale that can help companies establish long-lasting customer relationships.

For more info:

https://www.karix.com/products/whatsapp-business-api/

Reference Article:

https://www.karix.com/articles/suit-up-for-whatsapp-business/

Read More Articles from Karix Blog:

Automating Customer Support with WhatsApp API | OTP Platform

Opt-ins for Your WhatsApp Business Number

[glassixma]

Glassix

Software Development Company

Glassix is a top-rated AI customer support and messaging platform, leveraging the advanced capabilities of conversational AI integrated with the GPT-4 engine. It’s designed to empower busy teams to excel in customer support and experience, featuring an AI-powered unified inbox that consolidates communications across all business channels and apps, including WhatsApp, Apple Messages for Business, social media, email, SMS, and more. Complementing this robust unified inbox, Glassix offers an intuitive drag-and-drop chatbot flow builder and templates, making it effortless to craft smart, efficient automation flows and deploy chatbots to any channel with just a single click. The platform's distinctiveness lies in its comprehensive AI suite and omnichannel features, providing users with innovative and modern tools such as auto-suggested replies, automatic tagging of conversations, one-click conversation summaries, and the capability to deploy generative AI chatbots. These features collectively ensure stellar customer support and experience, setting Glassix apart in the realm of customer engagement solutions.

Contact Details

Glassix

One Boston Place, Suite 2600, Boston, MA, USA 02108

Phone- +1 (617) 683-1236

Website- https://www.glassix.com/

Business Email- contact@glassix.com

Business Hours- Mon - Thu: 9AM - 5PM.

Payment Methods- Credit/ Debit Card, PayPal, Apple Pay, Google Pay, Wire Transfer.

Owner Name- Guy Shalom.

Follow On:

Facebook- https://www.facebook.com/GlassixCompany

YouTube- https://www.youtube.com/@Glassix_CX

Instagram- https://www.instagram.com/glassix_cx/

TikTok- https://www.tiktok.com/@glassix.com

LinkedIn- https://www.linkedin.com/company/glassix

[voicebrodcasting]

How WhatsApp Business API is Redefining Customer Communication in the Digital Age

WhatsApp is emerging as a popular communication platform for businesses, connecting with all types of target audiences in one place. Streamline your business and customer service processes by implementing this innovative solution with go2market.

[thehubops]

Balancing Automated Messages with Personalized Communication in WhatsApp Marketing Campaigns

In the digital age, maintaining effective communication with customers is paramount. WhatsApp, a widely-used messaging platform, presents businesses with an unparalleled opportunity to engage with their audience. However, the challenge lies in balancing automated messages with personalized communication in WhatsApp marketing campaigns. This delicate balance ensures that businesses can leverage the efficiency of automation while maintaining a personal touch that resonates with customers.

Understanding WhatsApp Marketing

WhatsApp marketing involves leveraging the platform to promote products, engage customers, and build brand loyalty. The appeal of WhatsApp lies in its massive user base and high engagement rates, making it an ideal medium for businesses, including software companies near me, to connect with their audience. A successful WhatsApp marketing campaign requires a strategic blend of various elements to achieve the desired results.

Types of Content on WhatsApp

Understanding the types of content on WhatsApp that can be utilized in marketing campaigns is essential. These include:

Text Messages: Simple and direct communication that can be automated for repetitive queries or updates.

Images and Videos: Visual content that captures attention and enhances engagement.

Audio Messages: Personalized voice notes that add a human touch to interactions.

Documents and Links: Providing detailed information or directing customers to relevant web pages.

Interactive Buttons: Facilitating quick responses and streamlined customer actions.

By leveraging these diverse content types, businesses can create dynamic and engaging WhatsApp marketing messages.

The Role of WhatsApp Marketing Automation

WhatsApp marketing automation refers to the use of software and tools to send automated messages to customers. This automation can significantly enhance the efficiency of a marketing campaign by ensuring timely and consistent communication. Key benefits include:

Time Efficiency: Automating repetitive tasks frees up time for more strategic activities.

Consistency: Ensuring that every customer receives the same high-quality communication.

Scalability: Easily managing large volumes of messages without compromising on quality.

To achieve these benefits, businesses can utilize various WhatsApp marketing tools and software for WhatsApp marketing.

Implementing WhatsApp Marketing Tools

There are numerous WhatsApp marketing tools available that facilitate automation and enhance campaign effectiveness. These tools offer features such as:

Bulk Messaging: Sending messages to a large number of recipients simultaneously.

Message Scheduling: Pre-scheduling messages to be sent at optimal times.

Template Management: Creating and managing message templates for consistent communication.

Analytics and Reporting: Tracking the performance of messages and campaigns to optimize future efforts.

Setting WhatsApp Goals

Clear objectives are crucial for any WhatsApp marketing campaign. Businesses should define specific WhatsApp goals such as:

Increasing Customer Engagement: Enhancing interaction and engagement rates.

Driving Sales: Encouraging customers to make purchases through targeted promotions.

Improving Customer Support: Providing timely and efficient customer service.

Building Brand Awareness: Increasing brand visibility and recognition.

By setting measurable goals, businesses can effectively evaluate the success of their campaigns and make necessary adjustments.

Balancing Automation with Personalization

While automation offers numerous benefits, over-reliance on WhatsApp marketing messages can lead to a lack of personalization, which may alienate customers. Striking the right balance between automated and personalized communication is key.

Strategies for Balancing Automation and Personalization

Segmentation: Dividing the audience into smaller, targeted segments allows for more personalized communication. Automated messages can be tailored to the specific needs and interests of each segment.

Personalized Templates: Utilizing customizable templates for automated messages ensures that the communication feels more personal and relevant to the recipient.

Customer Data Integration: Integrating customer data from CRM systems enables more personalized interactions. Automated messages can be customized based on the recipient’s past interactions and preferences.

Two-Way Communication: Encouraging customer responses and feedback ensures that the communication remains interactive and engaging. Automated responses can be followed up with personalized replies to maintain a human touch.

Regular Updates and Follow-Ups: Combining automated updates with personalized follow-ups ensures that customers feel valued and heard.

Problem-Solving Solutions

To effectively balance automated messages with personalized communication, businesses can adopt several problem-solving solutions:

Use of AI and Machine Learning: Leveraging AI and machine learning to analyze customer behavior and preferences allows for more personalized automated messages.

Feedback Loops: Implementing feedback loops to continuously gather customer feedback helps in refining and personalizing automated messages.

A/B Testing: Conducting A/B testing on automated messages to determine the most effective communication strategies.

Integration with Other Platforms: Integrating WhatsApp with other marketing platforms ensures a cohesive and personalized customer experience across all channels.

Case Study: Successful WhatsApp Marketing Campaign

To illustrate the effectiveness of balancing automated messages with personalized communication, consider the following case study:

A retail brand implemented a bulk WhatsApp marketing strategy to promote their new product line. They utilized automated messages to send out promotional offers and updates to their entire customer base. Simultaneously, they segmented their audience based on purchase history and preferences, sending personalized recommendations to each segment.

The campaign achieved the following results:

Increased Engagement: The personalized recommendations led to a 40% increase in customer engagement.

Higher Conversion Rates: The targeted promotions resulted in a 25% increase in sales.

Improved Customer Satisfaction: The combination of automated and personalized communication led to higher customer satisfaction ratings.

Conclusion

In conclusion, balancing automated messages with personalized communication is crucial for the success of a WhatsApp marketing campaign. By leveraging the right software for WhatsApp marketing, setting clear goals, and adopting effective strategies, businesses can enhance customer engagement, drive sales, and build brand loyalty. The key lies in striking the perfect balance between efficiency and personalization, ensuring that every customer interaction feels meaningful and valued. By following the outlined strategies and solutions, businesses can navigate the complexities of WhatsApp marketing and achieve their marketing objectives effectively. For more expert guidance and tailored solutions, visit The HubOps. Let us help you optimize your WhatsApp marketing strategy for maximum impact.

[tanlakarix]

Ways To Use WhatsApp Conversational Commerce.

What is WhatsApp Conversational Commerce?

Conversational commerce is conducting dialogues with clients during their e-commerce journey by employing online voice or chat support and digital communication technology such as AI assistants, speech recognition tools, and natural language processors. Similarly, WhatsApp conversational commerce refers to the technique of conducting commercial interactions using WhatsApp. Businesses may employ WhatsApp Ads, catalogs, broadcasts, automated conversations, and no-code chatbots to assist customers in discovering, shopping, and receiving outstanding service. In summary, businesses can use WhatsApp to communicate with customers, turn them into paying leads, and support them throughout their journey. This entire capability is known as WhatsApp conversational commerce.

Benefits of WhatsApp Conversational Commerce.

WhatsApp conversational commerce is gradually gaining popularity in today’s crowded digital industry since it provides amazing benefits. Some of the primary benefits are listed below:

Increases Customer contentment: Because conversational commerce is based on interaction with customers, it can boost customer contentment while also helping to improve the customer experience.

Reduces Churn Rate: By offering appropriate customer support along the customer experience, WhatsApp conversational commerce can help minimize churn rates.

Improves Customer Retention: Automated chats that provide rapid support assist you in efficiently retaining consumers.

Convenient Transactions: WhatsApp Pay enables users to perform transactions in chat, which can lead to increased conversion rates.

Increase Brand Recognition: Using WhatsApp’s links and QR codes for conversational commerce can help your business gain more visibility.

Simple Post-Sales Support: With WhatsApp, your brand can immediately assist customers after the transaction is completed. To improve the consumer experience, you can also collect feedback and conduct surveys.

Ways To Use the WhatsApp API for Conversational Commerce

As previously stated, leveraging the WhatsApp API for conversational commerce has various advantages. However, knowing how to use the many aspects of the WhatsApp API for well-directed and targeted business chats is critical. Let’s look at seven strategies that can assist you in doing so.

Provide quick and precise responses.

Customer interaction is key to conversational commerce. As a result, your company’s conversational commerce solutions must enable customers to have quick and precise discussions at all stages of the customer cycle. This enables your company to give exact and rapid responses to client inquiries. You can accomplish this using WhatsApp audio and video calls, chatbots, or customer-friendly automated chats.

Automate chatbot.

Automating your WhatsApp chatbot can help you boost customer happiness while also saving money on operational expenditures. You may assist clients in addressing their questions instantaneously without human interaction by using your brand’s FAQs to generate automated chatbot responses. This allows your customer service personnel to be more productive when assisting other consumers. Automating conversation flows can also enhance your company’s customer service and sales procedures.

Allow customers to place orders via WhatsApp.

The catalog feature in WhatsApp allows your firm to present several products to interested clients. Customers can use this functionality to browse products, place orders, and pay via WhatsApp Payments to complete the entire sale within the app. This can significantly cut turnover rates by shortening the customer experience and eliminating unwanted distractions.

Focus on personalizing customer interactions.

In conversational commerce, using customized messages can help your business build memorable interactions. As a result, seek ways to identify client information and use it to customize dialogues. You may also construct retargeting campaigns with tailored deals to assist in the conversion of clients who have abandoned their carts. Personalized offers and discounts can help you obtain a competitive advantage in a conversational commerce environment.

Use click-to-WhatsApp Ads and QR codes.

You must entice clients to interact with WhatsApp to leverage it for conversational commerce. A click-to-WhatsApp Ad can redirect visitors from your social network pages to your WhatsApp conversation screen. This allows your company to obtain direct access to clients that are interested in your brand or product.

Similarly, WhatsApp allows you to produce links and QR codes that can help you attract both online and offline clients from websites and retail establishments. Customers can easily scan WhatsApp QR codes to engage in discussions, making them an excellent method to advertise your company.

Broadcast important notifications to keep customers engaged.

In today’s competitive environment, staying in the minds of your clients is critical to long-term success. This can be accomplished by sending updates about brand or product offerings and major events via WhatsApp broadcasts. WhatsApp’s broadcast lists allow you to send bulk messages to over 900 people in real time. As a result, it is vital to build appealing WhatsApp template messages and to broadcast them frequently.

Create a strong after-sales process with feedback and surveys.

A well-oiled conversational commerce machine includes a strong after-sales operation. As a result, you should seek out opportunities to learn what clients think of your service. You may use the WhatsApp API to construct automated surveys and feedback forms that capture real-time customer replies over WhatsApp chats. This can aid in the prompt identification and resolution of product or service-level issues. Customer happiness and loyalty are also improved with WhatsApp surveys.

For More Info: https://www.karix.com/products/whatsapp-business-api/

[karix]

Whatsapp Business API Enables Customer Acquisition And Conversion

The customer journey is long and nuanced, and as a brand you must make sure it is as hassle-free as possible. You need a marketing solution that works for all the major touchstones in a customer’s experience with your brand – from the time they first hear from you to the time they are enthusiastically recommending you to their friends and family.

Since so much of our communication in the modern age happens over mobile devices, WhatsApp Business is uniquely suited to serve as a solution that works for several stages in your funnel.

Today, we will be exploring how WhatsApp helps you create an unforgettable customer journey that adds value, solves problems, and keeps people engaged all the way through.

1. Customer Acquisition

I. Website Chat Bubbles

One of the major rules of thumb for creating a successful WhatsApp campaign is simple – Make sure there are as few steps as possible required for a customer to begin a conversation with you.

Website chat bubbles have become widely accepted and having a WhatsApp chat bubble means the user can easily start a conversation with your brand on their laptop and continue it on their phone when they step away from their desk.

Since the user is opting in to chat with you, it eliminates them having to first save your number to their phone before they can initiate communication.

II. Click-to-WhatsApp Ads from Facebook

Within your PPC campaigns on Facebook, instead of creating a standard landing page with a catalogue of products, you can send users to a WhatsApp conversation.

WhatsApp has become the preferred mode of communication for many people in their day-to-day lives which makes it very natural for them to be messaging you back and forth on WhatsApp.

Creating automated conversation flows within WhatsApp is quite simple so you can have a campaign-specific funnel that guides users through to buying what they saw on the ad they clicked.

III. QR Codes

QR Codes are a fantastic tool to get people on your WhatsApp list. In keeping with our theme of eliminating unnecessary steps, QR codes allow a prospect to begin a conversation with you almost instantaneously.

All they have to do is scan the QR code and voila – they are in a WhatsApp chat window with you where they can ask questions, ask for guidance and have you address any doubts they might have.

This kind of access to a brand is unprecedented, and people are more likely to trust you if they essentially have a 24-7 open line of communication with you.

IV. Product in-stock notifications/Tips and tricks

For mobile users specifically, you can create opt-ins that lead to WhatsApp communication. For example, if you are a supplement brand, you can have users opt-in to receive daily health and fitness tips from you.

Another effective way to use WhatsApp is as a notification or reminder service for when specific products go on sale or are back in stock.

2. Engagement

Once people are in your ecosystem, you need to make sure their interest level and brand stays at a high level. WhatsApp Business can enable this in several diverse ways.

I. Interactive product recommendations

Everyone likes a bespoke recommendation. Even though on an abstract level people may be aware you have thousands (or more) of customers, they still like having a product specifically picked out for them based on their preferences.

The WhatsApp Business API allows you to create chat flows that ask the user certain questions and then query your product database on the backend to produce recommendations based on their answers.

For example, you could ask someone

What is your favourite colour?

What is your main fitness goal? (Build muscle/lose weight)

Do you prefer working out indoors or outside?

And then you recommend them a set of track pants or shoes (with a convenient link to purchase said product) depending on what they answered.

II. Quizzes and surveys for data gathering and entertainment

Getting regular feedback from your market is key for adjusting and optimizing your marketing efforts.

An uncomplicated way to get some feedback and make it fun for the audience is to create a quiz or a survey that people can partake in over WhatsApp.

These check-ins with your customers can reveal some insights that you may not have considered. For example, you may find out that most of your customers use your products at the workplace (tea/coffee/audio equipment). With this information, you can guide your next marketing campaign to appeal to working professionals.

You can also discover some areas for improvement if you ask your customers what their biggest problems are while using your products.

III. Help Guides + FAQs

As an expert in your industry, you should regularly create high-quality, original guides that double up as a product brochure and send them to users over WhatsApp.

Within the guides, you can lay out best practices for usage and include subtle recommendations from your product catalogue.

For example, let us say you are a personal grooming brand – you can create a well-illustrated guide with professional pictures that talks about the best practices for grooming and which products people should use to achieve that well put-together look.

IV. User-generated Content

User-generated content is a terrific way to garner social proof and leverage your most enthusiastic customers as evangelists for your brand.

You can ask people regularly to send in photos or videos of them using and enjoying your products over WhatsApp. The best ones can feature on your social media and other marketing channels.

In addition, you can also send these videos and photos to other prospects if they are considering buying a specific product that was featured in the user-generated video/photo.

3. Conversion and Sales

People make purchasing decisions when they trust a brand and feel like they are listened to. As repeated real-world examples have shown, WhatsApp is exceptionally well suited to boosting sales and conversion.

I. Real-time customer support

Several surveys have shown that live chat is the preferred mode of communication with a brand for most online shoppers.

One of the best parts about having your customer service channel on WhatsApp is that you are conversing on a platform where people are already invested in having private conversations with people they trust.

Plus, there is the unmatched convenience for customers of simply opening their favourite chat app and within a few seconds or minutes, having their query answered by a brand they are interested in doing business with.

II. Abandoned cart recovery

Cart abandonment is the #1 problem in the online commerce space. In 2020, the average cart abandonment rate was 77.13%!

Traditional methods of reminding users they have incomplete transactions such as email and SMS are quickly falling out of favour. This is where WhatsApp, as the most popular social conversation platform, allows businesses to send abandoned cart reminders quickly and painlessly to people.

WhatsApp messages have a far higher open rate than these traditional marketing channels, making it a no-brainer for your abandoned cart recovery funnels.

III. Transaction confirmations and Invoices

WhatsApp creates end-to-end secure communications, which means you can easily send out purchase confirmations and invoices over chat.

It is much more convenient for the customer to have all their details easily accessible on their phone so they can refer to it as and when needed without having to sift through a large email inbox.

You should also use WhatsApp to send out shipping notices and delivery status updates to customers so they know exactly where their package is and how soon it is expected to arrive.

IV. Loyalty/Reward points

Creating a loyalty points program is a promising idea to encourage repeat purchases. A lot of brands have loyalty programs but do not utilize them to their fullest potential.

With WhatsApp Business, you can easily create a workflow that intermittently reminds people that you have a loyalty program they can sign up to. If they are already part of such a program, you can gently nudge them to redeem any points they might have.

V. Collect user feedback

Collecting user reviews is usually a hassle, because the more steps someone must take to submit a review (sign up to your site, confirm their email, log back into your site and type out a review) the less likely they are to do it.

With WhatsApp, you can get feedback directly from the customers in one simple step. Ask your customers to simply type in their reviews to you over WhatsApp chat. They can even submit voice notes or videos of themselves talking about your brand if they so desire.

These reviews become one of the trust metrics that other prospective customers who learn about your brand take into consideration before making a purchase.

In conclusion, we hope this article serves as a primer for the tremendous potential WhatsApp Business has as a marketing and conversion asset for your business. At each point in the customer journey, you can leverage the WhatsApp API’s unique strengths to make an unforgettable impression.

For more products of karix click on the below links:

whatsapp chatbot solution PWA Chat App marketing automation solutions sms solutions for business email automation solutions Voice Business Solutions Rich communication Services

[websoftotech]

[smsgatewayindia]

In today's dynamic world of marketing, two powerful communication tools stand out: Bulk SMS Marketing and WhatsApp Business API. Both offer distinct advantages and considerations for effectively engaging with your audience. The choice between them depends on factors such as your audience's communication preferences, business type, and goals.

Choosing the Right Channel: Bulk SMS Marketing vs. WhatsApp Business API

[syncloudsoftech]

What are the benefits of WhatsApp Marketing Platform?

- Using WhatsApp Marketing Software, you build personalized relationships with customers through 1:1 Live Chat support in real-time on WhatsApp.

- WhatsApp messages have a 98% message open rate & 45-60% click-through rate. This is 5x more than emails & SMS.

- WhatsApp Marketing Softwares allow you to send WhatsApp Broadcasts to unlimited users, thus helping you increase conversions by 45-60%.

-Using an official WhatsApp Marketing Software, apply for a verified Green Tick on WhatsApp which can boost your brand's credibility.

[voicebrodcasting]

How WhatsApp Business API Solution Helps Businesses Automate Their Processes

Let customers interact with your business over their favorite platform. Use WhatsApp Business API Solution to automate your business processes & customer support process and provide better customer service to your customers. Get started with go2market today @ 8595080808.

[prasadtracedealsuniverse]

Lead Generation And Conversion Channel

According to a recent study published by Business2Community, 82% of consumers want immediate responses to their questions when they are interacting with a brand online. Business Insider predicts that by 2023, chatbots will save companies in the healthcare, banking, and retail sectors upwards of $11 billion!

Chatbots are everywhere, and of all the platforms to build these automation flows on, WhatsApp stands out from the pack. With over 2 billion users globally, adopting WhatsApp as one of your main channels for support, communication, and content distribution is a no-brainer. It is an environment where potential customers are already comfortable, making them more agreeable to your messaging.

Let us delve into what makes WhatsApp a uniquely strong option for chatbot automation, customer service, lead generation, and engagement.

Unparalleled reach

As we have mentioned, WhatsApp is by far the most widely used messaging app in the world today. Billions of messages are exchanged daily between users of all demographics. A German study showed that around 63% of WhatsApp users use the app daily, which is significantly more than apps like Instagram (13%).

From these numbers, we can infer that WhatsApp has become essential to people’s texting. Unlike calling a 1-800 number or writing an email, messaging a business on WhatsApp feels natural.

The wide reach also means that WhatsApp is the best channel for receiving important or urgent notifications such as shipping updates or a flight getting delayed.

High alignment between user intent and platform capabilities

According to a Tyntec study, most users polled would like to get tasks like tracking deliveries, schedule delay updates, and appointment settings are done on WhatsApp. With the help of solution providers like Karix, the WhatsApp Business API allows businesses to greatly reduce the number of steps it takes to perform common tasks and move them closer to conversion without leaving the chat window.

What’s more, the API encourages businesses to reply to incoming messages quickly by enforcing a 24-hour Session Messaging window.

Automation and scalability

Research done by Autodesk shows that approximately 50% of user queries can be answered by chatbots. This automation run 24/7 and can solve multiple problems simultaneously.

This cuts down the staffing cost for customer service agents massively. It also frees up human resources for utilization in more complex or nuanced tasks that cannot be handled by an automated conversation.

Additionally, when you use a platform like the WhatsApp Business API, you can code your chatbot to raise a ticket with all the details of the user’s problem making it much easier for a human agent to gain context when the ticket is transferred to them.

WhatsApp Lead Generation and Conversion Use Cases

One of the wonderful things about WhatsApp Business is that all the conversations must be initiated by the customer. This opt-in mentally moves them one step further along the journey to conversion since they voluntarily engage in the conversation.

Let us talk about a few ideas for how WhatsApp Business can be used to create deep customer connections, generate new leads, and convert them into paying customers.

Automobiles

Nobody likes being cold called at random times of the day about ‘a new car you might be interested in.’

The WhatsApp Business API allows businesses in the automotive space to reach out to potential customers about new product launches in an engaging and non-intrusive manner. A lot of your potential buyers are most likely already using WhatsApp regularly.

By creating a series of conversational flows that highlight the key features of the vehicle, you can pique the interest of potential buyers.

If they proceed far enough into the conversation and indicate enough interest, you can offer them the option to schedule a test-drive session within WhatsApp.

One of the major consideration’s prospects have when they are looking for a vehicle to buy is comparing the features of the car they’re looking at to others on the market – ‘Product X vs Product Y’. This is where the flexibility of WhatsApp as a platform shines through – you can easily send prospects product comparison videos, FAQ documents, spec sheets, and brochures over chat so they can go through all the technical details they need to make an informed buying decision.

In addition, sending them engaging videos which show the car in action on different terrains and locations can really solidify their vision of seeing themselves owning and enjoying the vehicle.

To reach out to as many potential buyers as possible, you can target your specific demographic with click-to-WhatsApp ads on Facebook and Instagram.

Retail

WhatsApp is a great tool to improve conversion rates from the traffic you are already generating through your website and your social media platforms. Instead of asking people to opt-in to an email newsletter or communicate via a different third-party chatbot service, you can just drive them to a WhatsApp conversation to continue the conversation.

Within WhatsApp, it is much easier to gauge user intent and gently nudge them toward a conversion by offering specific product links and product guides.

For example, if they are considering a specific piece of furniture, you can send them different finishing options to help them visualize how it would look in their living room. Additionally, you can send them detailed product guides and images/videos of other customers using the same or related products so they can make a more informed decision. Send them links to buy the product in question at the appropriate time within the chat. If they so desire, give them the option to speak to an expert who can answer any other questions they may have before buying.

Finance

If you are a banking firm or a financial advisory company, WhatsApp is a great platform to create lasting customer relationships and offer priority service to high-value clients.

Business owners are usually inundated with all kinds of unsolicited emails offering them memberships to exclusive clubs and ‘top-secret’ advice that will supposedly transform their businesses. The last thing they need from you is another few emails in their inbox which they won’t even open, let alone read.

Instead, you could create a click-to-WhatsApp campaign that targets business owners and high-income individuals and offers them no-fluff advice and answers to important questions they have. You can ask them a series of questions to gauge if they will be a good fit for your service. Once they are vetted, you can assign them a combination of automated chat flows and a personal customer service rep that will be available to answer their queries any time of the day or night.

WhatsApp messages have an open rate of over 95% across the board (99% in some cases) which in combination with all the other advantages WhatsApp has over traditional channels like SMS or email (automation, multimedia, interactivity) makes it a frontrunner for any lead generation or conversion campaigns you may want to undertake. Whether it is answering a few final doubts before the prospect clicks ‘Buy’ or impressing them with the spontaneity of your customer service to turn them into repeat buyers, WhatsApp Business is a must-have for brands who want serious growth.

We hope this article opens a few new frontiers for you to consider with your marketing campaigns. For more cutting-edge research and insider tips on using WhatsApp Business, stay tuned to the blog!

For More Info:

https://www.karix.com/products/whatsapp-business-api/

Reference Article:

https://www.karix.com/articles/why-whatsapp-is-a-fantastic-lead-generation-and-conversion-channel/

[sinchwhatsapp]

Creating an Effective Communication Strategy with WhatsApp Business Channels

WhatsApp is among the most secure messaging platforms available, and has emerged as a frontrunner in the ever-evolving landscape of digital communication. WhatsApp API and WhatsApp Channels have especially gained popularity for making it easy for brands to seamlessly communicate with customers.  WhatsApp Channels is a relatively new feature that allows direct communication between users and organizations, and represents a paradigm shift between how people interact and share information. Unlike the traditional approach to messaging, WhatsApp channels allow for a one-to-many communication model. Hence, it is the perfect tool for broadcasting messages to a wider audience.

In order to create a WhatsApp channel, you firstly have to create a WhatsApp Business account and verify your phone number. Next, download the WhatsApp Business app and complete the setup steps. Once configured, you can create a channel by adding contacts and initiating conversations with them. Subscribers can be invited through direct invites, links, or QR codes. The more subscribers your WhatsApp Channel has, the wider shall be your message outreach.

To effectively use WhatsApp Channels for WhatsApp business marketing, it is prudent to follow these tips:

Consistent posting: Update your WhatsApp channel on a regular basis to keep the target audience engaged. Consistency is extremely important for building a loyal subscriber base.

Interactive content: Incorporating discussions, quizzes and pools in your messaging can help encourage interactions, boost engagement and can also provide valuable insights into the preferences of the target audience. 

Monitor analytics: Make use of the analytics tools provided by WhatsApp Business to track the performance of your channel and refine your strategy accordingly.

Subscriber feedback: Actively seek feedback from your subscribers to know their requirements and preferences, and address the key concerns to improve overall user experience.

WhatsApp Channels go a long way in empowering businesses to broadcast messages to a large audience simultaneously, which is perfect for time-sensitive announcements, promotions, or updates.