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#anyways i go into the larry tag a lot so if i see urls i recognize from there just know this one was for you (whipcrack thumbsup)
jupiterscallie · 2 years
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idk guys if i was larry and the first two art pieces i ever made were used to murder two women one of which was my girlfriend and the other was a woman i gifted the piece to and from then on out whenever i did art no one liked it despite my obvious technical skill and also people started dropping dead like flies wherever i was and my art kept having to be used as evidence in murder cases over and over and over again i think i would probably have some kind of complex about it
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check-in tag <3
ahhhh okay so thank you @stylesthebrave for tagging me to do this on Monday only for me to forget! and thank you @slytherinzouis for tagging me again and reminding me lol. <3
why did you choose your url? i think it's pretty self explanatory but for those who don't understand: here you go x
any side blogs? not any that are actively used. i've tried maintaining side blogs for other fandoms/etc but tbh one is already sometimes too much for me to focus on lol.
how long have you been on tumblr? checked my blog archive, my first post was on dec 2 2013 so 7.5 yrs .-.
do you have a queue tag? yeah it's just called queue but i generally forget to use it about 75% of the time kajdlfj
why did you start your blog in the first place? same reason i'm still using it to this day. those two fuck heads (& the other three fuck heads) are still weaseled into my heart somehow oolkaj;lkdfj
why did you choose your icon/pfp? i adore this photo so fkn much you have no idea.
why did you choose your header? iconic grammy leather and gorgeous dimples and smile? yes please
what’s your post with the most notes? my fic ocean eyes from yrs ago lmao
how many mutuals do you have? how do i find this out because i have no idea and would love to know!
how many followers do you have? 918
how many people do you follow? 931, i need to purge again but i also follow quite a few blogs for other fandoms and things as well.
have you ever made a shitpost? oh 100% even if it's just to get my thoughts out into the notes and delete it minutes later lol
how often do you use tumblr each day? probably around 20 min on average. some days it's hours and others i barely open it to check messages and maybe notifs if i'm feeling like it. i'm definitely the type to mass-post for two hours straight and then be super spotty the rest of the week lol
have you had a fight/ argument with another blog? who won? not that i can remember but i've seen a lot of blog wars, especially back when i first started my blog. the 1d/larry fandom back in 2014-2016... WILD
how do you feel about “you need to reblog this” posts? if it's the type of post like 'reblog this in x seconds for money' or 'reblog this or you'll have bad luck for 7 yrs' then no fuck those types of posts always. if it's an informational post, like a lot of the BLM and Free Palestine and Covid info posts then i'll happily reblog them.
do you like tag games? yes! i'm not the greatest at remembering to actually do them when tagged (this exact game for example lol sorry cait lol) but i love being tagged in things!
do you like ask games? also yes but i don't have the motivation for them anymore :/
which of your mutuals do you think is tumblr famous? uhh probably @kingsofeverything @aliensyndrome & @thetriangletattoo :D
do you have a crush on a mutual? no crushes at the current moment but i'll put @fournipplesau anyway ily
tags?
idk who's done this so i suppose i'll tag those four ^ and also @solvetheminourdreams @thechampagnelovers @justalarryblog @essercipertuttienonperse @holyshit & anybody who sees this and would like to participate please feel free to say i tagged you! this is a pretty long tag game so if you don't want to i understand and no pressure! <3
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butheknewellenough · 4 years
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tumblr is just a silly, stupid place, it’s literally not real. HOWEVER!!! i have also met a lot of really cool people through this website that have really helped and supported me this year. starting college was pretty hard, but you guys helped me feel less lonely, and i’m really grateful for that. happy new year and new decade. i hope it brings peace, happiness, and prosperity to every single one of you.
i am extremely terrified to forget anyone as i make this post. if i forgot you, know that i will be ashamed of myself for the rest of time.
the lovey gc (@lovedpants, @girlalmightys, @wallsalbum, @sapphicau, @sweaterpawslou, @rendezlou, @missyoulive, @parislarry, @l0veontour, @baby-blue-28, @donckasters, @rosepetallarrie, @lightsuplarry, @sunlightbi, @louisharry, @snflwrgirly, @thesparklemoji, @wtrmlnsugr, @adoreyousummerskies, @snowyswift): i talk to you guys all the time and i really do feel like i can say anything without being judged. i am so appreciative of how supportive and open and LOVING everyone is!! i truly love and appreciate every single one of you and can’t wait to continue getting to know you guys. (special shoutout to leah for my url and maggie for being my secret santa and liz for teaching my sibling how to make a carrd and lauren for making the header for this) <3
atl louies (@peacheslou, @was2011louisevenreal, @styleandsin, @hrrystylesbian, @peculiarsunflower, @wtrmlnsugr, @louis-tomlinson-af, @onehome, @summerstars28, @sships, @lovetourhl, @dnpdab): baby’s first gc (and by this i mean first one that i made)!! i got so lucky with you all because you’re all so amazing and kind and lovely!!! i know i’m not always super talkative in there, but like you guys always make me laugh. i love how we can roast each other, and also how everyone is engaged to each other. a gc of love and laughs!! i sound so cheesy lmao, but i just don’t care. can’t wait to hang out with y’all when we see LOUIS this summer!!
em (@was2011louisevenreal) you get your own section for driving me to fucking nashville. we’ve also known each other for a long ass time, even if we didn’t start talking until recently. you are so selfless and kind and i am blessed to have you in my life!! you are also so funny and i just love spending time with you, whether it be eating mexican food or shopping at walmart on black friday (on accident). love you!!
madie (@peacheslou) you get your own section because of the jristmas memories. my fellow mika lover, my fellow Baby. you are gorgeous inside and out. you are hilarious and talented and smart. i’m lucky to be your friend!! i love you!!
nashville larries: i hope i don't lose anyone, but there were like. a lot of us so! @rbbsbb, @thepeacering, @theparisinterview, @darlingprincesspark thank you for letting me stay up late talking to you guys in your room. thank you for letting me squeeze into your table at the pizza place (even if it put us in the danger zone when that girl vomited...). i loved talking to and getting to know you guys!! and thank you to everyone else who made squeezing into an airbnb like sardines and waiting on the rainy street for hours fun! worth it to see louis and give him the rainbow barri-gayde he deserves! (and special shoutout to gina for giving so many people louis tats on the way there. you are such a badass and also one of the nicest people i’ve ever had the pleasure of meeting) (@hogwartzlou, @velvetsau, @queenbeeharry, @subversivelwt, @cheerleaderharry, @tomlinshires, @alwayseroda, @styleandsin, @pterodicktyl, @definegirlfriends) 
the goldfinch gc (@sweaterxo, @charioteer, @weltonreject, @tragedygirls, @sloppy-bitch-richie, @thenewgothicromance): we are small but mighty. i look forward to future discussions about songs that apply to boreo (and will make me cry) and boris’ slutty, slutty boots. (popchyk forever) <3
skam larries, summer wlw, girls be sexy sometimes, larrie reading club, and bby larries: these gcs may not be as active anymore (or i am not as active in them), but i still appreciate every one of you that i’ve ever talked to you! you are all so lovely and have all made an impact on me!! thank you for that. you are all still very near and dear to my heart!! (@wallsau, @tothe-rain, @atonedirection, @rockingshowlarry, @angelharry, @leedsau, @ot5era, @coalarry, @fondnosescrunch, @heartoutlouis, @goldenkissy, @oioilarrie, @gr8-pot8, @adoreyouhalsey, @holizays, @goldensunflowerera, @harryspdf, @earthyemo, @defencelesslouie, @stormtrooperharry, @shrutishalo, @thehltour, @loudalbum, @alwaysyoump3, @perfectdahling, @embracinglarry)
the burn tables/the lovers club (@softer-boi, @pattyuris, @teasingtozier, @ladybirds2017, @kuninkaanmies, @reddieways, @richiesmp3, @marsisaplanetyall, @jortsbian, @appojoos, @pathetiic-fallacy, @shojobro, @blood-stricken, @itsumoghoul, @taco-belle-of-the-ball, @punkwyrm, @realstephenking, @peachbotttom, @cvirus, @marblejellyfish, @waggledaggle, @pramcine, @vipertooth): baby’s first discord server. i didn't know that i was going to get sucked into the homophobic clown movie, yet here i am! and i’m so lucky to have you guys to talk about it with! you are all so nice and funny and beautiful and creative and supportive!! i’m so happy to be hanging out with and getting to know you guys!!
@cherrysunflwr, @womanstan, @flowers-and-louis, @moonscanyon, @svpportive, @lovedangel, @caroussell, @loverpiano, @apoiios @lightwoodsmagic  we’re not in any gcs together, but i love talking to all of you!!! you are all so beautiful and lovely, and even if we’ve only had like one conversation, i hold it close to my heart!! you are all special, wonderful people and i look forward to getting to know you more in the new year.
and now for the rest of my mutuals!! tagging all of you would take a million years, and i,,,, have stuff to do today. i don't know how people do it. is there a secret that i don't know? or do y’all just have the patience to go through your list of followers, type them all out, and organize them alphabetically? but anyway, just know that if we’re mutuals on here, you have positively impacted my life and i consider us friends. feel free to message me any time!! if there’s one good thing that can come out of this hell website, it’s friendship (and what a perfect cheesy sentence to end this long ass post!). happy new year, everyone!! <3
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tag ten friends game!
I was tagged by my buddy @monotremeinafedora! 
I don’t want to bore you all with my life story (or like 10 questions but whatever) so I’m gonna put a cut down here
Name: Katie! but tbh people call me Kitty on so many social media sites that if I saw my real name online I wouldn’t even process that it was directed at me 
Gender: female
Star Sign: I’m vaguely aware that I’m a taurus but every time I see someone talking about astrology it gets super complicated and it scares me
Height: 5'4″
Sexuality: aro/ace
Hogwarts house: oof I read those books in third grade and I didn’t exactly spend much time taking internet quizzes in 2010 so I have absolutely no idea but I like the idea of Hufflepuff cuz they remind me of the Amity faction from Divergent (granted I wouldn’t last a day in the Amity faction but that’s not important)
Fav animal: imagine being able to pick a favorite animal lmao couldn’t be 
Dogs or cats: the question above I didn’t answer bc I’m indecisive but this one I can’t answer because I have a cat and two dogs and how can I choose a favorite? Like my 8-year-old dog is so sweet and cute and she likes going on walks for at least an hour with me and I love her but my 8-month-old dog is a piece of shit who tears people apart but she’s also really cute and she can be really fun when she’s not giving you really bad bruises bc you made the mistake of trying to play frisbee with her and now you have to walk around looking like someone dropped a fridge on your arms for two weeks but then what about cats right like my cat was like 12 or 13 when I got him last year and he’s an old man and he just curls up on my bed all day and sleeps on my Supernatural blanket and then I go to bed and he sleeps on my sweatshirt on the floor until like 8 am when he decides it’s a good time to crawl on my bed and tap me in the face until I wake up and ahhhhhh I just love themmmmm
Hour of sleep: I spend at least 12 hours lying in bed with the lights out and my phone away every night but how much of that is sleep and how much is eternally cringing at my horrible life decisions is unknown
Blankets: I. LOVE. BLANKETS. I have to move my stuff into college on Monday and I had an existential crisis trying to figure out what to do with my blankets like my mom got me a super soft, super warm cat blanket for Christmas specifically for school so that’s gonna come and I wanna bring my Supernatural blanket bc that’s good for a warmer night and I wanna bring my Frozen blanket because it’s so warm and fuzzy and I wanna bring my snowman blanket I got as a Christmas gift from dance last year bc it’s so cozy and I wanna bring my super soft blanket I got from work for Black Friday last year bc it’s super soft but I wanna bring the yeti blanket with the hood and buttons and mittens built in which I got from work the Black Friday before that one because duh who wouldn’t want to bring that and I wanna bring all my blankets right except I also have two weeks at home after I move my stuff in and I won’t have space to bring more blankets when I move in on the 31st bc half my duffel bag is going to be my giant stuffed Perry the Platypus I got from a friend a few months ago so I’m leaving my snowman one on the couch downstairs and my work one on my bed and my yeti’s gonna hang out by the closet with my similar Olaf blanket (that’s meant for little kids and does not fit which I didn’t know when I bought but but at least I worked at Target at the time so I got an employee discount?) probably until I come home for Thanksgiving and I’ll take my yeti blanket back with me then and wow this was a really long answer but in my defense it was a very open-ended question
Dream Job: I’m going to school for nursing, so that!
When and Why I’m here: uhhh idk what exactly it means by “when” bc I made my main blog @kittyhazelnut and my Supernatural blog @gabrielsbackbitches in like 2017ish (or whenever it was my fav character came back just to die again a month later) but this blog i made in May (idk the date but it was whenever I posted my pinned) so take your pick for that one. Why I’m here? I was talking too much about Phineas and Ferb on my main and I decided to make a side blog for it with no intention of it getting big (I mean my marvel blog @marvelbutmostlyloki has been around for a year or two and it has, like, 10 followers so clearly side blogs don’t always work out in my favor) and then I posted that screenshot of Vincent tweeting about Perry the Platypus statues replacing Confederate statues and people decided to follow me and now I exist purely to promote the new Phineas and Ferb movie to casual Phineas and Ferb fans (no jk I do love promoting the movie to casual fans but I do most of that on Twitter. I found a whole bunch of fun people in the Dwampyverse fandom and it’s like our own little private party in a dark corner of tumblr and it’s honestly the most fun I’ve ever had in a fandom, and that’s coming from someone who’s been in the Supernatural fandom for five years)
Reason for URL: I use the phrase “I would die for _______” way too much in my everyday life and I couldn’t think of a witty URL so I went with that lmao
Current time: 8:55 pm and I should probably stop staring at a screen in the middle of a dark room at 9 o’clock at night if I’m planning on being up and out of the house with a full face of stage makeup on in under 12 1/2 hours for my dance comp whoops
And now, for the moment you’ve all been waiting for... TAGS! It said to tag 10 people and a lot of my peeps were tagged in Grayson’s post so I don’t think (?) I’m retagging anyone? I’m only tagging PnF people because I genuinely have no idea which of my IRLs and online friends from non-PnF-related-things would recognize this as my account lol. also half of these people are in the Perryshmirz discord bc that’s where my people live lmao
@myperryshmirtzblog @mushipper713 @necroticcoffee @grayblebayble @eathotchip-and-bi @sorryformybadenglish @ill-change-my-name-to-larry @momphineasandferbmadeablog @fcrbfletcher
Obviously y’all don’t have to do it if you don’t want to :) and if you didn’t see your URL but you want to do it anyway, go for it! You can even say I tagged you and no one has to know! in fact, wait a second...
@you 
Look, you’re tagged! You should do it too!
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jlf23tumble · 4 years
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i was tagged by @calmrry to give you a tour of my home blog, and I’m sorry this house is such a mess, but welcome, friends! It’s like this in spite (because?) of my wildly divergent aesthetic tastes--I literally can’t commit to just one thing, so I tend to be a bit lazy in the setting up, which translates into doing something impulsive yet neutral-ish in the moment, then letting it ride. It’ll take me yearsss to update headers, names, backgrounds, colors, avatars, etc. (and don’t get me started on themes--that’s one I actually MIGHT fix soon, if only so to somehow sort tags like #recap, #fic rec, #the squad, etc.). Anyway, yeah!
Header: Old gold shoes that I crave purely for the aesthetics
Icon: Drunk-ass Harry Styles in a Hawaiian shirt w/ “happy birthday” glasses
Description: Fairly dry recap meant to cover a LOT in very little because I hate when description text wraps
I'm into One D and kitsch and various other random things 
This is meant to warn people who follow me for kitsch but not the D, and vice versa, lmao. The wildest thing is that when I first set it up, I had something in there about larry, but I changed it to be more about the D in general when all kinds of gross shit spiked a while back--and someone noticed/sent me an ask? I never notice descriptions! So controversial! (For the “record” [which in itself makes me el oh el because there are people in the One D fandom, in the year of our lorde 2020, who genuinely give that much of a shit about what other people think in or out of the One D fandom that they will take the time to BJ Novak such things with extreme care], I’m with Alex: “culturally, I’m a larrie, but functionally, I don’t care”).
Content: One D and kitsch and various other random things! I’ve trimmed my One D dash back because not much is going on in general at the moment, plus I’m allergic to hand-wringing, so I tend to reblog things that appeal to my visual magpie eye and other interests; I also post about fic (One D fandom and elsewhere), I write recaps about random things when so inclined, and I generally love answering asks/doing these kinds of narse activities. 
Background colour: honkin’ stonkin’ “MY EYES HURT” red
Text colour: i can barely see it yet "MY EYES HURT” contrast blue
Url meaning: At my first real job after college, I was assigned jlf23 as my ID because, believe it or not, there were 22 jlf’s before me! I’ve reused it a lot for social meeds, which is probably not the wisest move (after I started getting all kinds of shitty hate anons related to two wealthy white men I’ve never met, I ended up deleting my old jlf23 twitter account, among others, oh, me).
Blog title meaning: pure Boy George punnery related to above-mentioned laziness! I used to lurk on tumblr about five years ago, so when I took the plunge to create a blog, I didn’t put much thought into it, I was, like, hmmm, tumblr, hmmm, that makes me think of laundromats and Boy George’s “I’ll tumble for ya,” let’s just use that. Thinking about it now, maybe my header should be a laundromat, which actually matches a lot of my other aesthetics as well, hmmm. It’s also why I have the stupidest ao3 name in history because I blanked and just used something the Swedish Chef on the Muppet Show says as a nonsense word PLUS a random nonsense musical instrument from ancient times. I’ve really exposed myself here tonight, huh? The pisces mood on a lot of levels!
i'll tag... @alienfuckeronmain, @newleafover, @statementsue, @got2ghost, @setsailtomorrow, @vibey-lesbian, @kerasines, and literally anyone who wants to do it (I know I tend to tag the same folks, ver ver lazy that way, the callouts all over this post, I’ll see myself out)
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lookslike-wemadeit · 5 years
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January 2011
1- At 12:13 AM, Louis tweets his first tweet of 2011 “#harrylouyear <<< GENIUS ! :) HAPPY NEW YEAR :)”
1- Hannah tweets at 12:43 AM “My head is pounding from Louis playing 'The Musical Theatre Game' aghhh xx”
Louis rides the train to London to see Stan
1- Hannah tweets her NYE with Louis “@AlexheartsQuiff I stayed at home with Louis & my sister and played Smurf Village hahaha xxx”
1- Harry spends New Year’s Day with family
2- Louis tweets “So excited for today :) xx”
2- Show at the Forum in Hatfield, Hertfordshire
2- Harry tweets about the show “Brilliant gig at The Forum! Got a brilliant book from Italy:) Thanks You Everyone!! :D”
2- Jay tweets Robin “@robintwist My beautiful little sugarbreasts :) So lovely to have you on twitter land xx “ (Louis mum and Harry's step dad)
2- Robin responds to Jay “@JayTommo my little swamp duck, why aren't you following Mr Womderful? “
2- Louis tweets “Great gig today , thank you Hatfield :) we love you !!!!
2- next to you during the concert
3- Dusty posts Ted makes me feel like the only cat in the world :)
3- he also tweets- going to watch a film with the best boyfriend in the world
3 - Harry goes shopping in Manchester with his cousins
4- Dusty posts a picture of flowers he got for Ted. And a video and my boyfriend is sexy
4- Louis tweets “Big shout out too @joekenners thanks for tonight !!!“
4- Harry tweets about the game “Off to the football :D  Not much is better than a trip to Old Trafford with the father @louis_Tomlinson and @rioferdy5 :) .x”
4- Harry & Louis go to Rosso for dinner and later drinks
4- Harry tweets again about what a great night it was “Great night with @louis_Tomlinson , @ashwils84 , @joekenners and @rioferdy5 :) .x”
4- Louis tweets “Niall has been hacked so ignore his funny tweets ha”
4- Louis tweets a picture of him and Harry with Nemanja Vidic before they’re even home “Me Harry and Vidic http://yfrog.com/h6y7hdj”
4- 20 minutes later Louis tweets again “Great night with @Harry_styles and @anton_Ferdinand !!!“ Anton was not there. Rio had tagged the wrong Louis (Louie Spence) in a tweet earlier in the evening and Louis was getting him back for it.
4- Harry & Louis have a sleepover at Harry’s house in Holmes Chapel
4- Louis tweets “@AshWills84 unlucky mate I'm just sat at home drinking tea haha good to see you mate !”
4- Louis tweets at 1:54AM “sleep over at Harrys :)”
4- Louis tweets X Factor contestant John Wilding who was eliminated at Judge’s Houses in 2010 “miss you man !!”
4- Louis tweets “:)” in response to a fan telling him he was lucky for sleeping over at Harry’s
5-Louis tweets Rio Ferdinand “@rioferdy5 when you gonna come play for doncaster rovers then boss haha”
5- Louis tweets Joe Kennedy who asks Louis “haha have u seen ok today? jk.” Louis responds “no what does it say ? X”
5- OK! tweets article “One Direction fan Rio Ferdinand catches up with Harry and Louis at the footie”
5- Louis goes home to Doncaster late in the afternoon. He hangs out with Hannah at her house for about 3 hours
5- Louis tweets “Just got @BrunoMars ' album... what a talented guy ! Great album!!!” He was talking about Doo-Wops & Hooligans
6- Zayn & Louis ride down to Brighton together in the afternoon
6- Louis tweets while in the car “Hello everyone :) x”
6- Louis tweets asking if anyone has the unauthorized One Direction biography “Anyone got this a to z book ? X”
6- Louis tweets the Larry Stylinson Twitter account “@LarryStylinson :) have a nice day x”
6- Louis tweets Aiden Grimshaw “@Mr_Grimshaw well my name is Aiden and I smell of poo poo and still wee the bed !!”
6- Louis tweets Rio Ferdinand “@rioferdy5 man up !!”
6 - Louis tweets “@LoveForAnneCox big love for Anne cox :)” (Harry's mum)
6 - Louis tweets “@SupportHStyles hollister and that is a silly thing to say cos I support Harry x”
6- Louis tweets “Damn I miss all the interactive stuff like megamind :(”
6- Louis tweets Rebecca Ferguson’s old account “@beccaxferguson good thanks lovely how are you superstar :) ? X”
6 - Louis tweets Niall “@NiallOfficial poopoo”
6- Louis tweets Rebecca Ferguson again “@beccaxferguson ha you miss us anyway!! Can't wait for the tour x”
6- At 8PM, Louis tweets “Let's start a trend :) any ideas ?”
6- At 8:20PM, Louis tweets “More trends ....?”
6- At 8:30PM, Louis tweets “If it trends world wide I will tweet an never seen before picture :)”
6- At 8:47PM, Louis tweets “If you want that unseen picture get tweeting :)"
6- At 9PM, Louis tweets “Two trends related to me love it !!! I love you all !!!!”
6- Louis posts “never before seen” picture of him and Harry before the first live show “Before the 1st live show http://yfrog.com/gym6leyj“
6- 15 minutes later, Jay tweets “Silly Ol' @Louis_Tomlinson for tweeting a photo a previously seen one :) Louis aged 6 xx http://plixi.com/p/68274395″
6-9: The boys in Brighton doing “band stuff,” including recording “I Want”
9- Harry’s friend, Ashley, tweets “harry would go a hint of gay for Louis, he never shuts up about him ;)HA!”
9- Harry posts picture of him and Louis playing with light sabers at 9:30 pm. I think that was taken in the studio in Brighton. Hannah said Louis had the light sabers in his car forever, but didn’t have the Clio anymore at this point. He sold the car before moving to London from X Factor. “Star Wars Is Always Cool. Enough Said.
10- The boys move into the X Factor rehearsal hotel, The Richmond Hill Hotel in Surrey
10- Harry (and the other boys?) have dinner at Nando’s
10- Harry tweets “ And i say,What a way for the Ice to break.....”
10- Harry tweets “ Night Everyone!!  I leave you with this, "The Awkward Moment When............................................" :) “ at 11:19 PM
10- Harry tweets link to video of father and daughter doing a cover of “Home” by Edward Sharpe and the Magnetic Zeroes at 11:24 PM
10- Harry tweets lyrics to “Home” by Edward Sharpe and the Magnetic Zeroes at 11:32 PM “ We laugh until we think we’ll die,Barefoot on a summer night..Nothin’ new is sweeter than with you :D night .x “
10- Zayn tweets at 11:35 PM he’s “chillin with @harrystyles :),” tags the wrong Harry on twitter
11-The boys record “Gotta Be You” in southwest London with Steve Mac
12- Zayn’s birthday
12- The boys take Zayn out to lunch for his birthday
12- Harry tweets “The awkward moment when your mum walks past the shop at dinner time and the whole of One Direction start shouting milf -.-  hahaha!!“
12- Harry then tweets “I feel like I should tweet something not directed at the mother now.....a Turtle wearing a helicopter hat. Done. :D”
12- Niall says Louis sleep walks “In the night louis started sleepwalkin, he got into my bed, I pushed him off and he sat on the floor singin the tune t jungle book!wierd”
13- Harry gets a haircut
13- Sugarscape tweets “Harry and Louis are dancing with each other aahhhhh!”
13- mutual we discussed it
Lots of flirting
Pretty much always touching
louis slapped Harry's bum
13- Louis posts “Secret Video Diary” from X Factor on twitter which is about 3 minutes of him searching for Harry
13- Dinner at Nando’s
14- Someone on Twitter claims to work for Sugarscape and says they were at the shoot the previous day; Says Harry asked for her number; the official Sugarscape twitter says they’ve never heard of the person and they were not at the shoot
15- G-A-Y performances,1 public and 1 private, at Heaven nightclub in Central London; The owner of the club booked the boys for his birthday party; Hannah got to the club around 11:30PM, waited in line with fans and stayed in a separate hotel room with friends
16- Harry posts picture of him and Louis with Brian May from Queen at 6:58 PM “ Brian May.....Hero.
16- pictures of all the boys together they are clingy
16- The boys go to the JLS concert at the O2 Arena in London
17-Choreography rehearsals in Surrey for X Factor tour
17- pictures of One Direction outside Richmond Hill Hotel
17- Niall tweets he ate Domino’s with Harry & Louis around 9:30 PM “ Just had dominos with @Harry_Styles and @Louis_Tomlinson ..harry just had sweetcorn on his “
19- Article published saying they were thrown out of “health club” for rowdy behavior; In actuality, they were scolded for playing around in the pool at their hotel
19- Harry tweets “I'm being serenaded by Zayn :P" w/ picture
19- Harry tweets “Finally something to do in our hotel rooms...but word of warning, xbox kinnect is tricky in a tiny hotel room :D haha!”
19- Photoshoot
20-23- Days off
20- Louis tweets from the One Direction Twitter account “  Morning everyone , have a lovely day :) - Louis :) xx”
20- About 90 minutes later, Louis tweets from his own account about official One Direction Twitter account “Everyone follow @onedirection !! We will all be using the group twitter alot more as well as our personal accounts :) #followonedirection”
20- At about 7:54pm, the One Direction account (Louis), tweets “likes Who Let the Dogs Out by Baha Men on Ping http://itun.es/iFV6dW  #iTunes ”
20- At 7:54 pm, Louis tweets from the One Direction account again “Will everyone please follow the one direction iTunes ping :) - Louis.”
20- Louis sets his profile pic on ping to a cropped picture of him and Harry in Holmes Chapel in December
20- Harry leaves late in the evening to visit Gemma “On the way to visit my sister :D .x
21- Harry at home
21- Louis tweets about official One Direction facebook page
21- The One Direction account tweets “Who wants a follow 5 people will get followed today just type #followme1d and your reason :) we will pick the best 5 :)”
21- One Direction account tweets the now defunct URL “Check out a new webpage :)  http://www.1direction.co.uk/ join our news letter for the latest updates and video diaries :)”
21 - One Direction account tweets “18th in The Shorty Awards, Best Musicians Twitter Account http://bit.ly/voteonedirection #voteonedirection ..Keep it up lets get to 10th :)"
21- Harry tweets “So tired....kinnect volleyball all day:P but now I'm a 'pro' ;) haha .x”
22- Niall tweets from One Direction account “Hello twitter :) great few days at home , see you soon .... COME ON DERBY !!- Niall xx”
23 - At 11:54AM Harry tweets from the One Direction account “  I think thats the best lie in i've had so far :) Harry .xx”
23- At 12:01PM, Harry (?) tweets from the One Direction account “  i'm just chilling out today :)”
23- At 12:04PM, the One Direction account (Harry again?) tweets “  Shorty Awards: Vote @onedirection for music!! Louis for humor and Harry for Fashion...They're near the top!! :D“
23- At 12:05, Harry tweets from his personal “Haha Just seen I'm 8th for Fashion in the Shorty Awards!! :D ^^^”
23-Hannah tweets a picture of her and her friends before the G-A-Y performance in London
23- Hannah immediately tweets a picture of her mother’s desk at work, saying the picture is from Louis’ birthday
23- Hannah immediately tweets a self-described “blurry pic of Louis”
23- Hannah tweets a fan how long her and Louis have been dating, saying “For about 17 months x“
23- Hannah tweets “@louis_tomlinson is NOT leaving One Direction! Don't know where that rumour came from xx“
23- Hannah tweets her anniversary with Louis is March 18th
Hmm math... It would either 22 months or 10... Not 17?
23- Harry & Louis leave Surrey early in the afternoon and ride a Southwestern train 45 minutes into Central London
23- Harry & Louis go to TGI Friday’s in Haymarket Square and go shopping
23- Harry & Louis go to Odeon Leicester Square to see Black Swan
23- Harry tweets “Vote @louis_tomlinson for humour in the shorty awards!! :D” at 3:37 PM
23- Harry tweets “TGI Fridays......heaven.” at 3:41 PM
23- Louis tweets “Please RT my last tweet love you all :) if I am 2nd by tonight me and Harry will do a twitcam , bromance special ;)” at 3:41 PM
23- Harry tweets lyrics to “California” by Phantom Planet at 3:51 PM “On the stereo,listen as we go,nothing's gonna stop me now..California here we come..Right back where we started from :D“; He later played this song during the twitcam the same day
23- Hannah tweets link to Shorty Awards after fan tells her Louis is in 1st Place “Louis is 1st!! Keep voting please & keep him there :) http://shortyawards.com/category/humor
23- Hannah tweets the link to vote again, this time with Harry and One Direction included “@louis_tomlinson for humor, @harry_styles for fashion & @onedirection for music.. please vote! http://shortyawards.com/category/humor”
23- Hannah announces she is booking flights for Dublin to see the X Factor tour
23- Harry & Louis ride the train back to Surrey around 8PM
23- Hannah tweets a fan 15 minutes before the twitcam begins that she’ll watch the twitcam if she was on her laptop “@1OneDirectionx If I'm on my laptop then yep xx”
23- Harry & Louis do promised twitcam lasting an hour, beginning at 9:53PM and ending at 10:50PM
23- Hannah tweets a fan 20 minutes into the Twitcam “@xsarahloveharry Won't load! Never mind, I'm tired anyway xx”
23- Harry tweets “:) (@Harry_Styles live on http://twitcam.com/3m2lg)“
23- Anne watches the twicam, calls them “my boys”
23- Niall tweets he saw Little Fockers with Zayn at 11:30 PM “ Went to see little fockers wi @zaynmalik and TM..really funny!! ";
The film was still in theaters at the time; They did not go with Harry & Louis to their movie, and likely went to the movie theater an 8 minute bus ride from their hotel
23-Harry tweets at 12:13 AM “I Wish #thepersonunderthistweet A Very Nice Sleep :D .xx“
23- Harry tweets at 12:20 AM “It's not about the Money money money,We don't need your Money money money..We just wanna make the World Dance..forget about The Pricetag :D”
23- only Larry Twitter cam
Harry: Me and Louis had a really nice girl’s day out today.
Louis: Yes. Me and Harry spent all day shopping...dining...eating cookie dough...and watching girly films like The Black Swan. Which ended up being not that girly, quite rude and quite violent.
Harry: [quietly] It was good though.
24- Harry tweets at 7:47 AM “It's National Pie Day...And I got hit in the head with a Cream Egg!! :D”
24-Louis tweets at 6:55 PM “I love every single one of our fans !! You are amazing ! We are so lucky to have you !!”
25- One Direction Twitter account tweets “Good bye to all our lovely fans see you soon , lots of love Louis , Harry , Niall , Zayn and Liam”
25- Louis tweets at 9:18 AM “Please keep voting on the shorty awards it's so close now!”
25- Louis posts link to vote in Shorty Awards “  http://shortyawards.com/Louis_Tomlinson please vote humour :) RT love you all xx”
25- they arrive at LAX
25- Hannah tweets “I'll do my best to keep you updated on the boys if you all keep me company while they're away? xx”
25- Hannah tweets 2 pictures of Louis
25- Hannah tweets Danielle Peazer, Liam’s very new girlfriend at the time “@DaniellePeazer Lou asked me what I wanted but I didn't have a clue so I'm excited to see what he brings back!Bet we get the same stuff ha!x”
25- Hannah responds to Danielle who said she texted Liam her US clothing sizes with “@DaniellePeazer Oh great well I didn't think of that so I'll trust Louis' judgement haha.. I just want them back safe xx
25- Hannah tweets with the hashtag 1Dupdate to let fans know the boys would land soon in LA “#1Dupdate The boys should be landing soon!! And I think it's about 2pm in America xx  “
25- The boys fly to Los Angeles, arriving at mid afternoon local time
25: Louis tweets “So excited to be in L.A will tweet pictures when I can :) xx”
25: Louis emails Hannah “@larrybromance Lou says the hotel is incredible & they're living not being recognised xx” It was the Days Inn Hollywood.
25- in LA they are whispering and cleny
25-30: The boys in Los Angeles recording “Save You Tonight”
26- Louis tweets from the one direction Twitter- hey everyone me and Harry just had pancakes and maple syrup great way to start the day :) miss you all Louis and Harry x
26- 4 minutes later, Louis tweets from his personal account “Ohh yeah and we had sausage with our pancakes :) x”
26- Hannah replies to Louis’ tweet “@Louis_Tomlinson Sausage and maple syrup together?? That's even worse than pasta on toast x”
26- 6 minutes later, Hannah tweets  “In all fairness to Louis, pasta on toast is quite tasty but makes the bread a bit soggy.. I'd choose that over maple syrup sausages anyway x”
26- Louis tweets a picture of himself “Doing the American look :)"
26- One Direction spotted in West Hollywood with Cher Lloyd and Savan Kotecha Harry and Louis are not far apart the whole time
26: The picture from the train hits the internet
26- Louis tweets from the One Direction twitter account “Having a great time and met up with Savan and cher :) - Louis
26- An hour later, Louis tweets from his personal “Voting closes Monday please keep voting for me on humor guys it means a lot! http://shortyawards.com/Louis_Tomlinson”
26- Louis then tweets from his personal “lets trend #votelouis :) Please RT :)”
26- 2 minutes later, Louis (most likely) tweets again from the One Direction account “Everyone ! Voting closes on Monday please vote One Direction for music :) http://shortyawards.com/onedirection #voteonedirection  ”
26- At the same time, Louis tweets again from the One Direction account “Also vote Harry for fashion http://shortyawards.com/Harry_Styles :) #voteharry :)”
26- 1 minute later, the One Direction account tweets “And Louis for humor :) http://shortyawards.com/Louis_Tomlinson #votelouis”
26- Harry tweets “The Sun Has Got His Hat On And He's Coming Out To Play :D”
26- Hannah tweets “Louis has bought new shoes...And no, they aren't Tom's.. America has changed him already! :(”
27- Reports emerge that the first single will be released on March 13th
27-Harry tweets around 8AM “Here comes the sun,du dun doo doo,Here comes the sun,I say...it's alright :D”
27- Harry tweets “Have a good day everyone :D. Will tweet some pictures later from @onedirection :) .xx“
27- Louis tweets at 6:35 PM “  Hello everyone hope your well . Missing tweeting you guys so much ! Xx”
27- Louis tweets at 11PM LA time “I think it's funny how some people are just getting up and I'm not even asleep yet !!”
27- Louis tweets “Keep voting on the shorty awards please #votelouis”
27- Louis tweets a fan “@heyimisabella good babe how are you ? X“
27- Hannah tweets Louis’ Clio was named Cheryl “@katiejburroughs Louis used to drive a Clio (called Cheryl) but he sold it when he went to London so now he hires cars when he's home :) xx“
27- Hannah tweets “Definitely getting used to this Louis not being here thing.. You've all been so lovely to me as always. 3 sleeps until they're back! Night x”
28- Hannah tweets early in the morning UK time/late night LA time “Spoken to Louis - he's having an amazing time, meeting lots of people & now he's going to bed :) xxx”
28- Hannah tweets a fan “@leprechaunxo The only time he ever cooked for me was when he made this tasty salmon pasta :) xx“
28- Anne tweets Jay about the Shorty Awards  “@jaytommo :-) we must be doing something right :) xxxx http://shortyawards.com/category/lovelyonedmummys” ( Harry and Louis' mom's)
28- The One Direction account retweets Harry “RT @Harry_Styles Have a good day everyone :D. Will tweet some pictures later from @onedirection :) .xx“
28- Robin tries to win tickets to the Brit awards and says since “Harry (S) and Lois (T)” can’t go he would take Anne (Harry's step dad)
28- Hannah tweets “@Louis_Tomlinson is only 3 points ahead of 2nd place so can we all please #voteLouis again!! http://shortyawards.com/Louis_Tomlinson”
28- Harry tweets “ Thank everyone who's been voting me, @louis_Tomlinson and @onedirection in the Shorty Awards...Keep Going!! :D. Love you all .xx“
28- Hannah tweets “When you #voteLouis or #voteHarry you have to make sure your reason has something to do with humour/fashion or it won't count!! RT”
28- Harry tweets from the One Direction Twitter account “  http://www.youtube.com/watch?v=HL_WvOly7mY BEVERLY HILLS!! :D  -Harry .xx http://twitpic.com/3u6zh2″
28- Harry tweets “Look what Liam showed me... HAHAHA!! :D http://yfrog.com/h8r4ejj”
28- Harry tweets from the One Direction account “Sunny Again Today in L.A.!! Have a Good Day Everyone :D  - Harry .xx”
28- Louis tweets “Expected more from skins , disappointed :(”
28-Jay tweets that Louis got into bed with Harry “@tomlinson_love he got in bed with Harry last week lol”  
29- Hannah tweets a fan “@xx_annemarie_xx Louis doesn't have bebo babe xx” ( x ) (Even though it’s well-documented that he did)
29- Hannah tweets what time the boys are landing at Heathrow “  If my maths is correct (and my world clock) the boys will land at 4pm tomorrow UK time which is 8am LA time. That should mean that they leave 5am tomorrow UK time & 9pm tonight LA time. Wow does that make sense??”
29- Anne tweets ”to all those asking: to my knowledge Harry isn't dating anyone”
29- Harry tweets “Have a good day everyone :D. Love you guys and see you soon!! .xxx”
29- The band in West Hollywood posted by Paul on his facebook
29- Ashley (ash_sherls) does a twitcam while drunk with her friend and says Harry isn’t a virgin; An uproar on Twitter ensues; Ashley defends her statement to Twitter user @CaraStalik: “cus trust me...he won’t care.”
30- Hannah tweets “Not long until the boys are home!! #welcomehome1D” and encourages fans to use that hashtag in all tweets
30- Hannah tweets “When I spoke to Louis last night the boys were sunbathing by the pool & didn't want to come home!! Lets trend#welcomehome1D to make them happy to be home”
30- Hannah tweets two fans about something Harry & Louis bought in LA “Louis' are brown & Harry's are sand coloured ha xx” and “Yes they did, lou got brown and Harry got sand x”
30- Hannah tweets “I'm not seeing Louis today, I'm just excited for him to be back in the same country as me!! #welcomehome1D xx“
30- Hannah tweets “They've landed, prepare guys xxx”
30 - The boys arrive back in London and are mobbed at Heathrow
30-Harry tweets “Oh..my..days. Wow!!”
30- Louis tweets from his personal “My jumper got ripped in the chaos so I give it to someone ! Love you all x”
30- Louis tweets from his personal “Every needs to stop saying sorry it's fine it was crazy cos there was so many people but don't worry :) love you all !”
30- Louis tweets from the One Direction account “What a way to be greeted back to the UK how we've missed you :) love you all - Louis x”
30- Jay tweets she talked to Louis & Harry on the phone and the boys are fine
30: Hannah tweets “Please follow mine & Louis' best friend @DanWoollett - he did the live link from Doncaster on the finals & is going to a London tour date :)”
30- Hannah tweets “Feel a bit sick after watching those videos but on a brighter note I love you all for trending #welcomehome1D worldwide all day!!”
30- Louis tweets “http://shortyawards.com/Louis_Tomlinson - Keep voting :)”
30- Louis tweets “  Massive thanks to @AJ_RedOne @Savan_Kotecha and the rest of the boys !!  “
30- Louis tweets “Just been watching my old Grease videos , it makes me sad :( That was a fantastic part of my life!
30- Louis tweets James Corden “  @JKCorden Jamesy baby chips and gravy how are you old bean ?”
30- Harry tweets “Goodnight :D Thanks for all the support..you guys are amazing...seriously. .xx”
30- Louis tweets “Voting closes tomorrow and I am 200 votes behind please keep voting me for humour :)http://shortyawards.com/Louis_Tomlinson.”
30-Louis tweets “Let's trend #votelouistomlinson”
30-Louis gives instructions on how to vote “You can only vote once and have to leave a reason or it will not count. #votelouistomlinson”
30-Louis tweets Joe Kennedy and Ashley Wills “@joekenners @AshWills84 Hey mate yeah I'm really good! yeah was a top day , hope to have another day soon! Just signed Ash on FM haha“
31- At around 6:45PM, @CaraStalik creates the Twitter account @HarrysVirginity and puts in the bio “I seem to be lost according to @ash_sherls”
My thoughts
Harry and Louis spend most of the month together.
They went on a few dates
Hannah spent most of her time tweeting Louis
Louis never tweeted Hannah
Hannah had no clue when they actually started dating.
Harry was not a virgin.
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kingsofeverything · 6 years
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Are you a houie? It must be weird to write a fic were half of it harry is married to other man.
hiiiiiiiiiiiiiiiiiiiiiiiii i’m only answering this and not blocking you because i had a beer AND some chocolate and those things combined make me feel a little charitable. 
if you check my tag for this fic, you’ll find a bunch of posts where i talk about how weird it is to write harry married to someone else and how weird it is to write louis and harry as friends with no flirting or sexual tension etc. 
if you follow me at all, you’ll know that after i wrote the second hand unwinds and heading for limbo earlier this year, i struggled a lot with writing in general. it was painful and i was pretty sad about it for a while.
what i wanted to do with this fic was explore what a divorce might feel like from the inside, and what it might be like to go through such a major life upheaval, and then fall in love again and find someone 84 million times more compatible. sometimes people get married when they’re really young or in a hurry or for any of the other billions of reasons that people end up in unhappy marriages. sometimes people are in love but there are so many other things going on that love isn’t enough to keep them together. 
today i spent some time talking to a friend who’s a therapist (i won’t tag you - but you know who you are! ily!) because i wanted to know what divorce is like from that end and i want to make it realistic. i plan for this fic to be my big bang fic because i honestly think that it will take me until march to edit it because i know there will be a ton of scenes that i’ll have to add more feelings to specifically because it’s so hard to write them this way. 
when i first started writing fic, it was on a whim. i was bored and wanted to know if i could do it. so i did. and after that, i wrote some fairly smutty fics. then last summer i wrote don’t want shelter and went into it with the goal to write something with more of an emotional plot line and more character exploration. and i’ve really enjoyed that sort of writing since. 
this fic is very different. writing harry married to an original character is bizarre (as i’ve said) but it’s interesting finding their story and, as it unfolds, seeing where their marriage went wrong and why they don’t fix it. a post i’ve reblogged recently that i tagged as inspo for this fic is this one because it really applies, i think. do you walk away or do you choose to stay and work things out? what if one person wants to walk away? what happens if things just don’t work out?
i’m about…. jfc i just checked and i’m almost at 62k. anyway. they’re divorcing, they’re no longer together at this point in the fic, and now it’s really about harry on the inside. how does he cope? what does he do? how does he feel? what’s it like to be single after so long? etc etc. and further, how does he deal with falling in love again? he and louis were friends before, so how do things change between them? what happens? what are harry’s thoughts on falling in love after his divorce? is he hesitant? does he jump in with both feet? 
i’ve said from the beginning that i don’t expect everyone to like this fic and that i know there are people who won’t read it simply because harry is married to someone else, and i’ve said that i’m fine with it and i understand. i’ve also said that i’m writing this fic for myself because it’s a story that i want to tell and that it doesn’t matter if no one reads it but nic @louandhazaf. 
one of my best fandom friends (not Nic lol someone else!) doesn’t read fic where either harry or louis are with other people, even for a short while, so i don’t expect her to read it. (she’s still my friend though lol). and you definitely don’t have to read it either. 
alllllllllllllllllllllllllllllllllllllllll of that said. uhhhhh can you read my url? i’m a larrie lol and tbqh i don’t feel the need to say anything more about that. what i will say is this
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if you can’t understand that fan fic is first and foremost FICTION, then idk what else to tell you.
anyway, have a nice night! 
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sunlightbi · 6 years
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hi guys !! i promise i’ll do a proper follow forever later in 2018 when we survive 2017 but today i want to give a shout out to some amazing people whom i’m very proud to call my friends and best friends. all of my mutuals are extremely special but these ones mean the whole world to me as we always talk and laugh together and i’m pretty sure i’d die for every single one of them. i hold each one of you very close to my heart :’) so here’s a list of people that make me smile every day and also make my world brighter and my dash a better place !! (1. idk how long it takes im sorry i lov y’all 2. also idk why i have this summer pic as my header but happy new year i guess)
i’ll start with the most important person for on this website @alloutshirt. lisa, you’re truly my soulmate and i can’t even imagine my life without you now. you always make my happy by just liking random posts on my blog or tagging me in pure stuff. i just want you to know that i’d do anything for you, i care about you so so much and i don’t think i’ll ever stop. i hope you’ll always be happy because you’re too precious and incredible and you have my whole heart. i love you to the moon and back, baby :’) YOU’RE ALSO THE PRETTIEST GIRL IN THE WORLD DON’T FORGET THAT
@twofronteeth amal even tho you never check ur activity page and have a face like a goddess (no kidding im crying every time i see your selfies) somehow we are mutuals and friends, i still don’t know why the fuck you noticed me but that was the best day of my life. please please never change, you’re literally the cutest person i know and your spelling mistakes make you even cuter !! just the way you talk to ppl makes you cute idk how you do that. you truly deserved your nickname ‘baby honey’ and i’m very proud to call you that i love you
of course i can’t even imagine myself without Pure Squad even tho it exists like 3 minutes but !!!! these people are already so important to me that i cry every time we interact
@spaceboysweater arsh i swear i couldn’t love you more because you’re one of the purest people on this website. and ur laugh !!!!! oh my god this is the best thing i’ve ever heard i need it as my ringtone. i will love you forever, you always make me smile and i wanna hug you so tight !!!!!!!!!
@babieharrie ahhh karri you’re just the most adorable person ever and i love you so so so so much. we almost made it !!! almost started a gc aksjfgffkj. you are incredibly lovely and you have a special place in my heart even tho you hate cats which i still can’t believe oh my god
@rainbowsboa 1) where the fuck are you i miss you 2) i’ve never seen a blog with more posts than yours i swear i need hours to scroll through it. but bella you’re my sunshine and you always bring me happiness, i really enjoy talking to you and omg i just love you so much i’m sorry i’m crying
@bibi-harry becca i can’t even put into words how much you mean to me !!!!!! i appreciate it so much when you come to talk to me because you’re sad or feel alone. i’m really glad i can help because you’re too amazing and flawless to be sad ever. i just hope you’ll have the best 2018, i love you with my whole heart cupcake !!
@haryslytherin eleanor baby it feels like i’ve known you for ages, you’re such an incredible person even tho your blog is a mess aklsjkdh. i love talking to you, you’re a pure bean. please make more 1d edits in 2018 that’s a need for me !! your art is wonderful just as you :) also i hope in 2018 you won’t change your icon every day
@fireprooof le !!!! just as you said i can’t imagine my tumblr experience without you too (tbh that message made me cry i love you so much). you were one of my first larry mutuals actually and i’ll never forget how excited i was that day. and i was extremely happy when you messaged me and said you miss my likes !! that was iconique. your edits give me life, i’ve never seen anything more beautiful, i just want to make a whole sideblog to reblog everything you make.  hope you’ll have an amazing 2018, i love you endlessly :’)
@louieh ghadeer aka the most iconic fanfic writer i know ;);)));)) i know this had been a tough year for you but i hope 2018 will be much better !!! you deserve the best only, i love you so so much and appreciate you more than you could imagine. i wanna give you the world and the stars and the moon and everything pure in the universe !!!!! i just hope everything will be okay darling :)
@stylesappreciation flo even tho you forgot about me i’m still here like hachi bc i love you very much a lot. anyways !!! skldjdfbhdskl you’re one of the most iconic people i know and your edits make my heart melt, i cry every time you post something new. we don’t talk as much as we used to which is sad but that’s okay, i’d sill give you my liver and everything you want. hope 2018 will treat you well baby :) ( @nosuchblue take care of her !!! i love u too erin and wish you all the best in 2018)
@liamsgrammys and @blushlouie you just go together and i can’t tell you apart. we actually don’t talk but you two are the most iconic gays ever and i’m so glad to witness ur gay relationship and reblog ur gay selfies and cry my gay tears !!!! i hope 2018 will be amazing for you, i love you two so so much, this gay experience is very important for me
@rosesau syeda aka ome of the most popular binches ever. i’m shook that like everybody knows you??? wtf??? how you do that honestly. you’re truly iconique and i’m pretty sure you make everyone’s tumblr experience much better. your text posts are my favourite thing ever and i just love you so incredibly much !!!! have the best 2018 biatch
@honeyhaz jackie !!!! the most precious flower in the land, i adore you so much. i really really really love talking to you, you’re the loveliest person ever, i hope you’ll have a lot of friends in 2018 !! you deserve only pure things darling. you make my heart burst with love every time you appear on my dash and i would just like to clarify that i love you to the moon and back :’)
@iconichalo well your url just speaks for itself so !!! i only wanted to say that alex you’re really an amazing person and i’m hella glad that we met thanks to gorgeous people we both talk to. i hope in 2018 we’ll become closer because i really like you !!! wish you the best stuff in new year darling :)
@ann-fortunately maybe i’d love you more if you stopped exposing me !!!!! alsjddgdgdkdj nevermind i actually love you very much a lot, you’re a pure puppy and i just wish 2018 treats you really well. all the love my dear !!! (also pls make more edits)
@dreamsmp3 eden baby idk when you’ll see this but i just want you to know that it’s not the same without you here, you’re incredible and i hope you’re taking care of yourself !!!!! i’m still thinking about that post i made when i just saw you on my dash and i oliterally became so overwhelmed that wrote big ass paragraph about how much i love you on the verge of tears and tbh this is Mood. you make everything better and brighter and i just want to wish you the best things in 2018, you deserve the whole world my love :’)
@lwtrainbows gio !!!! i’m so happy that i’m friends with arsh’s soulmate aldjfhfgjn you are just wonderful !!! i hope you won’t ever be sad, you need to always smile and laugh because the world needs more of this. you are one of the purest people ever and i just want to wrap you in a big blanket and give you forehead kisses. i wish 2018 treats you well sunshine !!!!
@alwaysycu well rhian you’re just an angel (my-my-my-my only angeeeel) that deserves better, always better. you make my heart go ‘!!!!’ when we talk and you’re just so nice and sweet always. i hope you’ll never be sad in 2018, it just goes against nature tbh. you were created to spread love and light so i hope next year will be the happiest for you :) i love you very much a lot
@iamlouis oh damn sarah !!! (this is just The Mood always with you) you’re a popular bitch and i’m still wondering why we are mutuals because your cool ass is too cool for me. everything you do is iconic and i’m tired bc you’re too good and pure wtf !! but i wish you become iconicer in 2018 because why not we all deserve some glow up i lov u
@delicatelou pinja you’re the softest person i know !!!! like literally. everything about you and your blog is so aesthetic and beautiful and just perfect??? h o w. i’m friends with a literal angel what the heck !! hope 2018 treats you well, you deserve the best only my pure baby. i’ll love you til the end of time darling, you’re amazing :’)
@ftdtlouis @lesbianhoran @larriez @definegirlfriends i’m only mentioning you because you broke my heart to pieces !!! but it’s new year so i gotts forgive you so you could dissappoint me in 2018 with something new. ALSMJDHNDG JOKES I LOVE Y’ALL EVEN THO I WAS HELLA SCARED YESTERDAY i just want all my mutuals to be happy and fine. is that too much to ask?.. anyways i wish you all the best i hope the nest time this shit happens i won’t be online bye
@rainbowstyles sabine i wouldn’t ever forget about you !!! you’re the sweetest creature ever, so so pure and lovely that you melt my heart. you deserve lots of love and happiness and laugh in 2018 and always. i hope you won’t ever be sad even tho it’s impossible but you are meant to be a sunshine !! i love you so so much, please don’t forget that :)
@poshlouis and @louari you two are iconic bitches and i couldn’t love you more. amanda thank you for always being nice to me and aline ,,, just thank you. you are a dream team and i love seeing you two interact on my dash !!!! hope you’ll have the best 2018, i love you two very much a lot
i hope all of my amazing mutuals will have the best 2018, you darlings mean so so much to me, i love you with all my heart !
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ruthjsmithfl · 4 years
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Understanding Webpage Errors with
CrawlErrors - What Are Crawl Errors & How To Resolve them
This is the error in which a search engine tries to reach a page on your site but flop at it. First of all let’s elaborate the term crawling. Actually crawling is the process where a search engine tries to visit every page of your website through a bot. The search engine bot finds a link to your site and from there searches all your public pages. The bot scans pages and indexes of all content for use by Google, and also adds all links to these pages to the stack of pages that are yet to be crawled. Your main goal as the owner of the website is to ensure that the search engine bot can access all pages of the website. Otherwise, it will lead to crawl errors.
Get In Touch
The thing for your concern is that you have to be sure that every link on your website leads to an actual page. That might be via a 301 redirect, but the page at the very end of that link should always return a 200 OK server response. Google categorize crawl errors into two groups:
1) Site errors. You don’t want these, as they mean your whole website can’t be crawled/reached.
2) URL errors. You don’t want these either, but since they only relate to one specific URL per error, they are not difficult to maintain and fix.
Let’s get into the details on that.
Things to Keep In Mind
Site errors
Site errors are all the crawl errors that block the search engine bot from reaching your website. That can have many reasons, Most common reasons are mentioned below.
DNS Errors: This is mostly a temporary issue. This means that the search engine is not able to communicate with your server. It might be down, for a short period of time, meaning your website can’t be visited. But Google will come back to your website later and crawl your site anyway. If you notice this with crawl errors in the Google search console, this probably means that Google has tried several times and is still not able to  reach your site.
Server errors: If your Search Console server shows errors, it means that the bot cannot reach your website. The request might have expired, which means that the search engine (f.i.) tried to visit your site, but it took time to load which indicates that the server served an error message. Server errors also occur when there are defects in your code that ceases a page from loading. Moreover it can also mean that your site has so many visitors that the server just couldn’t handle all the requests. A lot of these errors are returned as 5xx status codes, like the 500 and 503 status codes described here.
Robots failure: Before crawling (f.i.), Googlebot also tries to crawl your robots.txt file just to see if there are areas on your site that you have not indexed. If this bot cannot access the robots.txt file, Google will postpone scanning until it gets access to the robots.txt file. Therefore, always make sure that it is available.
This will explain you a bit about crawl errors related to your whole site. Now we will dig in the craw error that may happen for particular pages of your site. – URL errors
URL Errors
As you know that URL error happens when a search engine bot tries to crawl a specific page of your website. When we discuss URL errors, we first discuss crawl errors, such as (soft) 404 Not Found errors. You should often check for errors of this type (use the Google Search Console or Bing Tools for Webmasters) and fix them. If the page / theme of this page does not actually return to your site, then serve 410 pages. If you have similar content on another page, please redirect 301 instead. Make sure your site map and internal links are still relevant.
Mostly a lot of these URL errors happen due to the internal links, which means that usually these errors are due to the fault of the owner of the website. If you remove a page from your site at some point, adjust or remove any inbound links to it as well. These links are useless, If that link remains the same, a bot will find it and follow it, only to find a dead end (404 Not found error). On your website you have to do some adjustment now and then on your internal links!
Another most occured URL error is the one with the words ‘submitted URL’ in the title. These errors appear when Google detects inconsistency in behavior. On the one hand, you submitted the URL for the index, so you tell Google: “Yes, I want you to index this page.” On the other hand, Google gets information from something else saying: “No, do not index this page.” What might be possible is that your page is blocked by your robots.txt file. Or that the page is marked ‘noindex’ by a meta tag or HTTP header. If you don’t fix the inconsistency in the message, Google will not be able to index your URL.
Within these mostly occurred errors might be an occasional DNS error or server error for that specific URL. Check this URL later and see if the error persists. Be sure to use fetch as Google and mark the error as fixed in Google Search Console if that is your main monitoring tool in this.
Break it Down
What Are The Different Types Of SEO?
At Syndiket, we believe four types of SEO exist – and we have an acronym to represent those 4 types of SEO. The acronym is T.R.A.P. 
“T” stands for Technical, “R” stands for Relevancy, “A” stands for Authority, and “P” stands for popularity. Search engine optimization has many smaller divisions within the 4 types, but all of them can be placed into one of these 4 buckets.
I’m Interested!
Technical SEO
Generally, technical SEO for local businesses carry the least importance for ranking. Technical SEO has a bare minimum that is required and this usually includes things like site speed, indexation issues, crawlability, and schema. Once the core technical parts are done, minimal upkeep is required.
Relevancy SEO
Relevancy is one of trivium elements of SEO. It has equal importance with popularity signals and authority signals. Relevancy signals are based on algorithmic learning principles. Bots crawl the internet every time a searcher has a search. Each search is given a relevancy score and the URLs that pop up for a query. The higher the relevancy score you attain, the greater your aggregated rating becomes in Google’s eyes. Digital marketing is a strange thing in 2020, and ranking a website requires the website to be relevant on many fronts.
Authority SEO
Google’s Co-creator, Larry Page, had a unique idea in 1998 which has led to the modern-day Google Empire. “Page Rank”, named after Larry Page himself, was the algorithm that established Google as a search engine giant. The algorithm ranked websites by authority. 
Every page of a website has authority and the sum of all pages has another authority metric. The authority metric is largely determined by how many people link to them (backlinks). The aggregate score of all pages pointing to a domain creates the domain score, which is what Syndiket calls “Domain Rating”, per Ahrefs metrics. The more a site is referenced, the more authority it has. But, the real improvement to the algorithm came when Google began to classify authority weight. 
If Tony Hawk endorsed Syndiket for skateboarding, it would carry a lot more authority than 5 random high school kids endorsing Syndiket. This differentiation in authority happened in 2012 with the Penguin update. Authority SEO is complicated but VERY important.
Popularity
Popularity signals are especially strong for GMB or local SEO, but popularity and engagement are used for all rankings. The goal of this signal is for Google to verify its own algorithm. You can check off all the boxes, but if your content is something real people hate, Google has ways to measure that. Syndiket has proprietary methods of controlling CTR (click-through rate) but we also infuse CRO methods into our work to make sure people actually like the content. Social shares and likes are also included in this bucket.
I’m Interested!
Very Specific URL Errors
There are some URL errors that apply only to some sites. Therefore, I want to list them separately:
Malware errors: If you encounter malware errors in webmaster tools, it means that Bing or Google detected malware at this URL. This may mean that software has been found that is used, for example, “to collect guarded information, or to disrupt their operation in general.” (Wikipedia). You must check this page and remove the malware.
Mobile-specific URL errors: This refers to crawl errors associated with a particular page that occur on modern smartphones. If you have a responsive website, it is unlikely to appear. Probably for the piece of flash content that you already wanted to replace. If you have a separate mobile subdomain, such as m.example.com, you may encounter a lot of errors. Talk about the erroneous redirection lines from your desktop to this mobile site. You can also block this mobile site using the line in your robots.txt.
Google News errors: There are some specific errors in Google News. The Google documentation has a list of these possible errors, so if your site is in Google News, you may find these crawl errors. They range from the lack of a headline to errors that indicate that your page does not have a news article. If this applies to your site, be sure to check it out for yourself.
Fix your crawl now by going through the link below.
Read more: Google Search Console: Crawl » https://www.google.com/webmasters/tools/crawl-stats
Want More Info?
Let’s Chat!
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syndiket · 4 years
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Crawl Errors
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Menu
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Learn
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Crawl Errors
At Syndiket, our websites are built with an emphasis on design. We build fully customized, professionally designed websites that bring your business's vision to life.
Let's Get Started
0
Websites Built
0 +
Lines Of Code
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Something
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Happy Clients
Understanding Webpage Errors with
CrawlErrors - What Are Crawl Errors & How To Resolve them
This is the error in which a search engine tries to reach a page on your site but flop at it. First of all let’s elaborate the term crawling. Actually crawling is the process where a search engine tries to visit every page of your website through a bot. The search engine bot finds a link to your site and from there searches all your public pages. The bot scans pages and indexes of all content for use by Google, and also adds all links to these pages to the stack of pages that are yet to be crawled. Your main goal as the owner of the website is to ensure that the search engine bot can access all pages of the website. Otherwise, it will lead to crawl errors.
Get In Touch
The thing for your concern is that you have to be sure that every link on your website leads to an actual page. That might be via a 301 redirect, but the page at the very end of that link should always return a 200 OK server response. Google categorize crawl errors into two groups:
1) Site errors. You don’t want these, as they mean your whole website can’t be crawled/reached.
2) URL errors. You don’t want these either, but since they only relate to one specific URL per error, they are not difficult to maintain and fix.
Let’s get into the details on that.
Things to Keep In Mind
Site errors
Site errors are all the crawl errors that block the search engine bot from reaching your website. That can have many reasons, Most common reasons are mentioned below.
DNS Errors: This is mostly a temporary issue. This means that the search engine is not able to communicate with your server. It might be down, for a short period of time, meaning your website can’t be visited. But Google will come back to your website later and crawl your site anyway. If you notice this with crawl errors in the Google search console, this probably means that Google has tried several times and is still not able to  reach your site.
Server errors: If your Search Console server shows errors, it means that the bot cannot reach your website. The request might have expired, which means that the search engine (f.i.) tried to visit your site, but it took time to load which indicates that the server served an error message. Server errors also occur when there are defects in your code that ceases a page from loading. Moreover it can also mean that your site has so many visitors that the server just couldn’t handle all the requests. A lot of these errors are returned as 5xx status codes, like the 500 and 503 status codes described here.
 Robots failure: Before crawling (f.i.), Googlebot also tries to crawl your robots.txt file just to see if there are areas on your site that you have not indexed. If this bot cannot access the robots.txt file, Google will postpone scanning until it gets access to the robots.txt file. Therefore, always make sure that it is available.
This will explain you a bit about crawl errors related to your whole site. Now we will dig in the craw error that may happen for particular pages of your site. – URL errors
URL Errors
As you know that URL error happens when a search engine bot tries to crawl a specific page of your website. When we discuss URL errors, we first discuss crawl errors, such as (soft) 404 Not Found errors. You should often check for errors of this type (use the Google Search Console or Bing Tools for Webmasters) and fix them. If the page / theme of this page does not actually return to your site, then serve 410 pages. If you have similar content on another page, please redirect 301 instead. Make sure your site map and internal links are still relevant.
Mostly a lot of these URL errors happen due to the internal links, which means that usually these errors are due to the fault of the owner of the website. If you remove a page from your site at some point, adjust or remove any inbound links to it as well. These links are useless, If that link remains the same, a bot will find it and follow it, only to find a dead end (404 Not found error). On your website you have to do some adjustment now and then on your internal links!
Another most occured URL error is the one with the words ‘submitted URL’ in the title. These errors appear when Google detects inconsistency in behavior. On the one hand, you submitted the URL for the index, so you tell Google: “Yes, I want you to index this page.” On the other hand, Google gets information from something else saying: “No, do not index this page.” What might be possible is that your page is blocked by your robots.txt file. Or that the page is marked ‘noindex’ by a meta tag or HTTP header. If you don’t fix the inconsistency in the message, Google will not be able to index your URL.
Within these mostly occurred errors might be an occasional DNS error or server error for that specific URL. Check this URL later and see if the error persists. Be sure to use fetch as Google and mark the error as fixed in Google Search Console if that is your main monitoring tool in this.
Break it Down
What Are The Different Types Of SEO?
At Syndiket, we believe four types of SEO exist – and we have an acronym to represent those 4 types of SEO. The acronym is T.R.A.P. 
“T” stands for Technical, “R” stands for Relevancy, “A” stands for Authority, and “P” stands for popularity. Search engine optimization has many smaller divisions within the 4 types, but all of them can be placed into one of these 4 buckets.
I'm Interested!
Technical SEO
Generally, technical SEO for local businesses carry the least importance for ranking. Technical SEO has a bare minimum that is required and this usually includes things like site speed, indexation issues, crawlability, and schema. Once the core technical parts are done, minimal upkeep is required.
Relevancy SEO
Relevancy is one of trivium elements of SEO. It has equal importance with popularity signals and authority signals. Relevancy signals are based on algorithmic learning principles. Bots crawl the internet every time a searcher has a search. Each search is given a relevancy score and the URLs that pop up for a query. The higher the relevancy score you attain, the greater your aggregated rating becomes in Google’s eyes. Digital marketing is a strange thing in 2020, and ranking a website requires the website to be relevant on many fronts.
Authority SEO
Google’s Co-creator, Larry Page, had a unique idea in 1998 which has led to the modern-day Google Empire. “Page Rank”, named after Larry Page himself, was the algorithm that established Google as a search engine giant. The algorithm ranked websites by authority. 
Every page of a website has authority and the sum of all pages has another authority metric. The authority metric is largely determined by how many people link to them (backlinks). The aggregate score of all pages pointing to a domain creates the domain score, which is what Syndiket calls “Domain Rating”, per Ahrefs metrics. The more a site is referenced, the more authority it has. But, the real improvement to the algorithm came when Google began to classify authority weight. 
If Tony Hawk endorsed Syndiket for skateboarding, it would carry a lot more authority than 5 random high school kids endorsing Syndiket. This differentiation in authority happened in 2012 with the Penguin update. Authority SEO is complicated but VERY important.
Popularity
Popularity signals are especially strong for GMB or local SEO, but popularity and engagement are used for all rankings. The goal of this signal is for Google to verify its own algorithm. You can check off all the boxes, but if your content is something real people hate, Google has ways to measure that. Syndiket has proprietary methods of controlling CTR (click-through rate) but we also infuse CRO methods into our work to make sure people actually like the content. Social shares and likes are also included in this bucket.
I'm Interested!
Very Specific URL Errors
There are some URL errors that apply only to some sites. Therefore, I want to list them separately:
Malware errors: If you encounter malware errors in webmaster tools, it means that Bing or Google detected malware at this URL. This may mean that software has been found that is used, for example, “to collect guarded information, or to disrupt their operation in general.” (Wikipedia). You must check this page and remove the malware.
Mobile-specific URL errors: This refers to crawl errors associated with a particular page that occur on modern smartphones. If you have a responsive website, it is unlikely to appear. Probably for the piece of flash content that you already wanted to replace. If you have a separate mobile subdomain, such as m.example.com, you may encounter a lot of errors. Talk about the erroneous redirection lines from your desktop to this mobile site. You can also block this mobile site using the line in your robots.txt.
Google News errors: There are some specific errors in Google News. The Google documentation has a list of these possible errors, so if your site is in Google News, you may find these crawl errors. They range from the lack of a headline to errors that indicate that your page does not have a news article. If this applies to your site, be sure to check it out for yourself.
Fix your crawl now by going through the link below.
Read more: Google Search Console: Crawl » https://www.google.com/webmasters/tools/crawl-stats
Want More Info?
Let's Chat!
Name
Company
Email Address
Campaign Scale
LocalStateNationalGlobal
Niche
Message
Submit
I am text block. Click edit button to change this text. Lorem ipsum dolor sit amet, consectetur adipiscing elit. Ut elit tellus, luctus nec ullamcorper matti pibus leo.
Facebook-f Youtube Twitter Instagram
Services
SEO
PPC
Web Design
Branding
Consulting
Other
About Us
Case Studies
Learn
Tools
Careers
Locations
Nashville, TN
Chattanooga, TN
New York, NY
San Francisco, CA
Denver, CO
Syndiket Marketing © 2020 All rights reserved
Made with
Tumblr media
in Nashville, TN
from Syndiket Marketing | SEO, Adwords, Web Design https://www.syndiket.com/services/technical-seo/crawl-errors/
0 notes
toothextract · 5 years
Text
The One-Hour Guide to SEO: Link Building – Whiteboard Friday
Posted by randfish
The final episode in our six-part One-Hour Guide to SEO series deals with a topic that’s a perennial favorite among SEOs: link building. Today, learn why links are important to both SEO and to Google, how Google likely measures the value of links, and a few key ways to begin earning your own.
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Click on the whiteboard image above to open a high resolution version in a new tab!
Video Transcription
Howdy, Moz fans, and welcome to another edition of Whiteboard Friday. We are back with our final part in the One-Hour Guide to SEO, and this week talking about why links matter to search engines, how you can earn links, and things to consider when doing link building.
Why are links important to SEO?
So we’ve discussed sort of how search engines rank pages based on the value they provide to users. We’ve talked about how they consider keyword use and relevant topics and content on the page. But search engines also have this tool of being able to look at all of the links across the web and how they link to other pages, how they point between pages.
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So it turns out that Google had this insight early on that what other people say about you is more important, at least to them, than what you say about yourself. So you may say, “I am the best resource on the web for learning about web marketing.” But it turns out Google is not going to believe you unless many other sources, that they also trust, say the same thing. Google’s big innovation, back in 1997 and 1998, when Sergey Brin and Larry Page came out with their search engine, Google, was PageRank, this idea that by looking at all the links that point to all the pages on the internet and then sort of doing this recursive process of seeing which are the most important and most linked to pages, they could give each page on the web a weight, an amount of PageRank.
Then those pages that had a lot of PageRank, because many people linked to them or many powerful people linked to them, would then pass more weight on when they linked. That understanding of the web is still in place today. It’s still a way that Google thinks about links. They’ve almost certainly moved on from the very simplistic PageRank formula that came out in the late ’90s, but that thinking underlies everything they’re doing.
How does Google measure the value of links?
Today, Google measures the value of links in many very sophisticated ways, which I’m not going to try and get into, and they’re not public about most of these anyway. But there is a lot of intelligence that we have about how they think about links, including things like more important, more authoritative, more well-linked-to pages are going to pass more weight when they link.
A.) More important, authoritative, well-linked-to pages pass more weight when they link
That’s true of both individual URLs, an individual page, and websites, a whole website. So for example, if a page on The New York Times links to yoursite.com, that is almost certainly going to be vastly more powerful and influential in moving your rankings or moving your ability to rank in the future than if randstinysite.info — which I haven’t yet registered, but I’ll get on that — links to yoursite.com.
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This weighting, this understanding of there are powerful and important and authoritative websites, and then there are less powerful and important and authoritative websites, and it tends to be the case that more powerful ones tend to provide more ranking value is why so many SEOs and marketers use metrics like Moz’s domain authority or some of the metrics from Moz’s competitors out in the software space to try and intuit how powerful, how influential will this link be if this domain points to me.
B.) Diversity of domains, rate of link growth, and editorial nature of links ALL matter
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So the different kinds of domains and the rate of link growth and the editorial nature of those links all matter. So, for example, if I get many new links from many new websites that have never linked to me before and they are editorially given, meaning I haven’t spammed to place them, I haven’t paid to place them, they were granted to me because of interesting things that I did or because those sites wanted to editorially endorse my work or my resources, and I do that over time in greater quantities and at a greater rate of acceleration than my competitors, I am likely to outrank them for the words and phrases related to those topics, assuming that all the other smart SEO things that we’ve talked about in this One-Hour Guide have also been done.
C.) HTML-readable links that don’t have rel=”nofollow” and contain relevant anchor text on indexable pages pass link benefit
HTML readable links, meaning as a simple text browser browses the web or a simple bot, like Googlebot, which can be much more complex as we talked about in the technical SEO thing, but not necessarily all the time, those HTML readable links that don’t have the rel=”nofollow” parameter, which is something that you can append to links to say I don’t editorially endorse this, and many, many websites do.
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If you post a link to Twitter or to Facebook or to LinkedIn or to YouTube, they’re going to carry this rel=”nofollow,”saying I, YouTube, don’t editorially endorse this website that this random user has uploaded a video about. Okay. Well, it’s hard to get a link from YouTube. And it contains relevant anchor text on an indexable page, one that Google can actually browse and see, that is going to provide the maximum link benefit.
So a href=”https://yoursite.com&#8221; great tool for audience intelligence, that would be the ideal link for my new startup, for example, which is SparkToro, because we do audience intelligence and someone saying we’re a tool is perfect. This is a link that Google can read, and it provides this information about what we do.
It says great tool for audience intelligence. Awesome. That is powerful anchor text that will help us rank for those words and phrases. There are loads more. There are things like which pages linked to and which pages linked from. There are spam characteristics and trustworthiness of the sources. Alt attributes, when they’re used in image tags, serve as the anchor text for the link, if the image is a link.
There’s the relationship, the topical relationship of the linking page and linking site. There’s text surrounding the link, which I think some tools out there offer you information about. There’s location on the page. All of this stuff is used by Google and hundreds more factors to weight links. The important part for us, when we think about links, is generally speaking if you cover your bases here, it’s indexable, carries good anchor text, it’s from diverse domains, it’s at a good pace, it is editorially given in nature, and it’s from important, authoritative, and well linked to sites, you’re going to be golden 99% of the time.
Are links still important to Google?
Many folks I think ask wisely, “Are links still that important to Google? It seems like the search engine has grown in its understanding of the web and its capacities.” Well, there is some pretty solid evidence that links are still very powerful. I think the two most compelling to me are, one, the correlation of link metrics over time. 
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So like Google, Moz itself produces an index of the web. It is billions and billions of pages. I think it’s actually trillions of pages, trillions of links across hundreds of billions of pages. Moz produces metrics like number of linking root domains to any given domain on the web or any given page on the web.
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Moz has a metric called Domain Authority or DA, which sort of tries to best replicate or best correlate to Google’s own rankings. So metrics like these, over time, have been shockingly stable. If it were the case someday that Google demoted the value of links in their ranking systems, basically said links are not worth that much, you would expect to see a rapid drop.
But from 2007 to 2019, we’ve never really seen that. It’s fluctuated. Mostly it fluctuates based on the size of the link index. So for many years Ahrefs and Majestic were bigger link indices than Moz. They had better link data, and their metrics were better correlated.
Now Moz, since 2018, is much bigger and has higher correlation than they do. So the various tools are sort of warring with each other, trying to get better and better for their customers. You can see those correlations with Google pretty high, pretty standard, especially for a system that supposedly contains hundreds, if not thousands of elements.
When you see a correlation of 0.25 or 0.3 with one number, linking root domains or page authority or something like that, that’s pretty surprising. The second one is that many SEOs will observe this, and I think this is why so many SEO firms and companies pitch their clients this way, which is the number of new, high quality, editorially given linking root domains, linking domains, so The New York Times linked to me, and now The Washington Post linked to me and now wired.com linked to me, these high-quality, different domains, that correlates very nicely with ranking positions.
So if you are ranking number 12 for a keyword phrase and suddenly that page generates many new links from high-quality sources, you can expect to see rapid movement up toward page one, position one, two, or three, and this is very frequent.
How do I get links?
Obviously, this is not alone, but very common. So I think the next reasonable question to ask is, “Okay, Rand, you’ve convinced me. Links are important. How do I get some?” Glad you asked. There are an infinite number of ways to earn new links, and I will not be able to represent them here. But professional SEOs and professional web marketers often use tactics that fall under a few buckets, and this is certainly not an exhaustive list, but can give you some starting points.
1. Content & outreach
The first one is content and outreach. Essentially, the marketer finds a resource that they could produce, that is relevant to their business, what they provide for customers, data that they have, interesting insights that they have, and they produce that resource knowing that there are people and publications out there that are likely to want to link to it once it exists.
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Then they let those people and publications know. This is essentially how press and PR work. This is how a lot of content building and link outreach work. You produce the content itself, the resource, whatever it is, the tool, the dataset, the report, and then you message the people and publications who are likely to want to cover it or link to it or talk about it. That process is tried-and-true. It has worked very well for many, many marketers. 
2. Link reclamation
Second is link reclamation. So this is essentially the process of saying, “Gosh, there are websites out there that used to link to me, that stopped linking.” The link broke. The link points to a 404, a page that no longer loads on my website.
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The link was supposed to be a link, but they didn’t include the link. They said SparkToro, but they forgot to actually point to the SparkToro website. I should drop them a line. Maybe I’ll tweet at them, at the reporter who wrote about it and be like, “Hey, you forgot the link.” Those types of link reclamation processes can be very effective as well.
They’re often some of the easiest, lowest hanging fruit in the link building world. 
3. Directories, resource pages, groups, events, etc.
Directories, resource pages, groups, events, things that you can join and participate in, both online or online and offline, so long as they have a website, often link to your site. The process is simply joining or submitting or sponsoring or what have you.
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Most of the time, for example, when I get invited to speak at an event, they will take my biography, a short, three-sentence blurb, that includes a link to my website and what I do, and they will put it on their site. So pitching to speak at events is a way to get included in these groups. I started Moz with my mom, Gillian Muessig, and Moz has forever been a woman-owned business, and so there are women-owned business directories.
I don’t think we actually did this, but we could easily go, “Hey, you should include Moz as a woman-owned business.We should be part of your directory here in Seattle.” Great, that’s a group we could absolutely join and get links from. 
4. Competitors’ links
So this is basically the practice you almost certainly will need to use tools to do this. There are some free ways to do it.
The simple, free way to do it is to say, “I have competitor 1 brand name and competitor 2 brand name.I’m going to search for the combination of those two in Google, and I’m going to look for places that have written about and linked to both of them and see if I can also replicate the tactics that got them coverage.” The slightly more sophisticated way is to go use a tool. Moz’s Link Explorer does this.
Tumblr media
So do tools from people like Majestic and Ahrefs. I’m not sure if SEMrush does. But basically you can plug in, “Here’s me. Here’s my competitors. Tell me who links to them and does not link to me.” Moz’s tool calls this the Link Intersect function. But you don’t even need the link intersect function.
You just plug in a competitor’s domain and look at here are all the links that point to them, and then you start to replicate their tactics. There are hundreds more and many, many resources on Moz’s website and other great websites about SEO out there that talk about many of these tactics, and you can certainly invest in those. Or you could conceivably hire someone who knows what they’re doing to go do this for you. Links are still powerful. 
Okay. Thank you so much. I want to say a huge amount of appreciation to Moz and to Tyler, who’s behind the camera — he’s waving right now, you can’t see it, but he looks adorable waving — and to everyone who has helped make this possible, including Cyrus Shepard and Britney Muller and many others.
Hopefully, this one-hour segment on SEO can help you upgrade your skills dramatically. Hopefully, you’ll send it to some other folks who might need to upgrade their understanding and their skills around the practice. And I’ll see you again next week for another edition of Whiteboard Friday. Take care.
Video transcription by Speechpad.com
In case you missed them:
Check out the other episodes in the series so far:
The One-Hour Guide to SEO, Part 1: SEO Strategy
The One-Hour Guide to SEO, Part 2: Keyword Research
The One-Hour Guide to SEO, Part 3: Searcher Satisfaction
The One-Hour Guide to SEO, Part 4: Keyword Targeting & On-Page Optimization
The One-Hour Guide to SEO, Part 5: Technical SEO
Sign up for The Moz Top 10, a semimonthly mailer updating you on the top ten hottest pieces of SEO news, tips, and rad links uncovered by the Moz team. Think of it as your exclusive digest of stuff you don’t have time to hunt down but want to read!
from https://dentistry01.wordpress.com/2019/04/19/the-one-hour-guide-to-seo-link-building-whiteboard-friday/
0 notes
readersforum · 5 years
Text
The One-Hour Guide to SEO: Link Building - Whiteboard Friday
New Post has been published on http://www.readersforum.tk/the-one-hour-guide-to-seo-link-building-whiteboard-friday/
The One-Hour Guide to SEO: Link Building - Whiteboard Friday
Posted by randfish
The final episode in our six-part One-Hour Guide to SEO series deals with a topic that’s a perennial favorite among SEOs: link building. Today, learn why links are important to both SEO and to Google, how Google likely measures the value of links, and a few key ways to begin earning your own.
Click on the whiteboard image above to open a high resolution version in a new tab!
Video Transcription
Howdy, Moz fans, and welcome to another edition of Whiteboard Friday. We are back with our final part in the One-Hour Guide to SEO, and this week talking about why links matter to search engines, how you can earn links, and things to consider when doing link building.
Why are links important to SEO?
So we’ve discussed sort of how search engines rank pages based on the value they provide to users. We’ve talked about how they consider keyword use and relevant topics and content on the page. But search engines also have this tool of being able to look at all of the links across the web and how they link to other pages, how they point between pages.

So it turns out that Google had this insight early on that what other people say about you is more important, at least to them, than what you say about yourself. So you may say, “I am the best resource on the web for learning about web marketing.” But it turns out Google is not going to believe you unless many other sources, that they also trust, say the same thing. Google’s big innovation, back in 1997 and 1998, when Sergey Brin and Larry Page came out with their search engine, Google, was PageRank, this idea that by looking at all the links that point to all the pages on the internet and then sort of doing this recursive process of seeing which are the most important and most linked to pages, they could give each page on the web a weight, an amount of PageRank.
Then those pages that had a lot of PageRank, because many people linked to them or many powerful people linked to them, would then pass more weight on when they linked. That understanding of the web is still in place today. It’s still a way that Google thinks about links. They’ve almost certainly moved on from the very simplistic PageRank formula that came out in the late ’90s, but that thinking underlies everything they’re doing.
How does Google measure the value of links?
Today, Google measures the value of links in many very sophisticated ways, which I’m not going to try and get into, and they’re not public about most of these anyway. But there is a lot of intelligence that we have about how they think about links, including things like more important, more authoritative, more well-linked-to pages are going to pass more weight when they link.
A.) More important, authoritative, well-linked-to pages pass more weight when they link
That’s true of both individual URLs, an individual page, and websites, a whole website. So for example, if a page on The New York Times links to yoursite.com, that is almost certainly going to be vastly more powerful and influential in moving your rankings or moving your ability to rank in the future than if randstinysite.info — which I haven’t yet registered, but I’ll get on that — links to yoursite.com.
This weighting, this understanding of there are powerful and important and authoritative websites, and then there are less powerful and important and authoritative websites, and it tends to be the case that more powerful ones tend to provide more ranking value is why so many SEOs and marketers use metrics like Moz’s domain authority or some of the metrics from Moz’s competitors out in the software space to try and intuit how powerful, how influential will this link be if this domain points to me.
B.) Diversity of domains, rate of link growth, and editorial nature of links ALL matter
So the different kinds of domains and the rate of link growth and the editorial nature of those links all matter. So, for example, if I get many new links from many new websites that have never linked to me before and they are editorially given, meaning I haven’t spammed to place them, I haven’t paid to place them, they were granted to me because of interesting things that I did or because those sites wanted to editorially endorse my work or my resources, and I do that over time in greater quantities and at a greater rate of acceleration than my competitors, I am likely to outrank them for the words and phrases related to those topics, assuming that all the other smart SEO things that we’ve talked about in this One-Hour Guide have also been done.
C.) HTML-readable links that don’t have rel=”nofollow” and contain relevant anchor text on indexable pages pass link benefit
HTML readable links, meaning as a simple text browser browses the web or a simple bot, like Googlebot, which can be much more complex as we talked about in the technical SEO thing, but not necessarily all the time, those HTML readable links that don’t have the rel=”nofollow” parameter, which is something that you can append to links to say I don’t editorially endorse this, and many, many websites do.
If you post a link to Twitter or to Facebook or to LinkedIn or to YouTube, they’re going to carry this rel=”nofollow,”saying I, YouTube, don’t editorially endorse this website that this random user has uploaded a video about. Okay. Well, it’s hard to get a link from YouTube. And it contains relevant anchor text on an indexable page, one that Google can actually browse and see, that is going to provide the maximum link benefit.
So a href=”https://yoursite.com” great tool for audience intelligence, that would be the ideal link for my new startup, for example, which is SparkToro, because we do audience intelligence and someone saying we’re a tool is perfect. This is a link that Google can read, and it provides this information about what we do.
It says great tool for audience intelligence. Awesome. That is powerful anchor text that will help us rank for those words and phrases. There are loads more. There are things like which pages linked to and which pages linked from. There are spam characteristics and trustworthiness of the sources. Alt attributes, when they’re used in image tags, serve as the anchor text for the link, if the image is a link.
There’s the relationship, the topical relationship of the linking page and linking site. There’s text surrounding the link, which I think some tools out there offer you information about. There’s location on the page. All of this stuff is used by Google and hundreds more factors to weight links. The important part for us, when we think about links, is generally speaking if you cover your bases here, it’s indexable, carries good anchor text, it’s from diverse domains, it’s at a good pace, it is editorially given in nature, and it’s from important, authoritative, and well linked to sites, you’re going to be golden 99% of the time.
Are links still important to Google?
Many folks I think ask wisely, “Are links still that important to Google? It seems like the search engine has grown in its understanding of the web and its capacities.” Well, there is some pretty solid evidence that links are still very powerful. I think the two most compelling to me are, one, the correlation of link metrics over time. 
So like Google, Moz itself produces an index of the web. It is billions and billions of pages. I think it’s actually trillions of pages, trillions of links across hundreds of billions of pages. Moz produces metrics like number of linking root domains to any given domain on the web or any given page on the web.
Moz has a metric called Domain Authority or DA, which sort of tries to best replicate or best correlate to Google’s own rankings. So metrics like these, over time, have been shockingly stable. If it were the case someday that Google demoted the value of links in their ranking systems, basically said links are not worth that much, you would expect to see a rapid drop.
But from 2007 to 2019, we’ve never really seen that. It’s fluctuated. Mostly it fluctuates based on the size of the link index. So for many years Ahrefs and Majestic were bigger link indices than Moz. They had better link data, and their metrics were better correlated.
Now Moz, since 2018, is much bigger and has higher correlation than they do. So the various tools are sort of warring with each other, trying to get better and better for their customers. You can see those correlations with Google pretty high, pretty standard, especially for a system that supposedly contains hundreds, if not thousands of elements.
When you see a correlation of 0.25 or 0.3 with one number, linking root domains or page authority or something like that, that’s pretty surprising. The second one is that many SEOs will observe this, and I think this is why so many SEO firms and companies pitch their clients this way, which is the number of new, high quality, editorially given linking root domains, linking domains, so The New York Times linked to me, and now The Washington Post linked to me and now wired.com linked to me, these high-quality, different domains, that correlates very nicely with ranking positions.
So if you are ranking number 12 for a keyword phrase and suddenly that page generates many new links from high-quality sources, you can expect to see rapid movement up toward page one, position one, two, or three, and this is very frequent.
How do I get links?
Obviously, this is not alone, but very common. So I think the next reasonable question to ask is, “Okay, Rand, you’ve convinced me. Links are important. How do I get some?” Glad you asked. There are an infinite number of ways to earn new links, and I will not be able to represent them here. But professional SEOs and professional web marketers often use tactics that fall under a few buckets, and this is certainly not an exhaustive list, but can give you some starting points.
1. Content & outreach
The first one is content and outreach. Essentially, the marketer finds a resource that they could produce, that is relevant to their business, what they provide for customers, data that they have, interesting insights that they have, and they produce that resource knowing that there are people and publications out there that are likely to want to link to it once it exists.
Then they let those people and publications know. This is essentially how press and PR work. This is how a lot of content building and link outreach work. You produce the content itself, the resource, whatever it is, the tool, the dataset, the report, and then you message the people and publications who are likely to want to cover it or link to it or talk about it. That process is tried-and-true. It has worked very well for many, many marketers. 
2. Link reclamation
Second is link reclamation. So this is essentially the process of saying, “Gosh, there are websites out there that used to link to me, that stopped linking.” The link broke. The link points to a 404, a page that no longer loads on my website.
The link was supposed to be a link, but they didn’t include the link. They said SparkToro, but they forgot to actually point to the SparkToro website. I should drop them a line. Maybe I’ll tweet at them, at the reporter who wrote about it and be like, “Hey, you forgot the link.” Those types of link reclamation processes can be very effective as well.
They’re often some of the easiest, lowest hanging fruit in the link building world. 
3. Directories, resource pages, groups, events, etc.
Directories, resource pages, groups, events, things that you can join and participate in, both online or online and offline, so long as they have a website, often link to your site. The process is simply joining or submitting or sponsoring or what have you.
Most of the time, for example, when I get invited to speak at an event, they will take my biography, a short, three-sentence blurb, that includes a link to my website and what I do, and they will put it on their site. So pitching to speak at events is a way to get included in these groups. I started Moz with my mom, Gillian Muessig, and Moz has forever been a woman-owned business, and so there are women-owned business directories.
I don’t think we actually did this, but we could easily go, “Hey, you should include Moz as a woman-owned business.We should be part of your directory here in Seattle.” Great, that’s a group we could absolutely join and get links from. 
4. Competitors’ links
So this is basically the practice you almost certainly will need to use tools to do this. There are some free ways to do it.
The simple, free way to do it is to say, “I have competitor 1 brand name and competitor 2 brand name.I’m going to search for the combination of those two in Google, and I’m going to look for places that have written about and linked to both of them and see if I can also replicate the tactics that got them coverage.” The slightly more sophisticated way is to go use a tool. Moz’s Link Explorer does this.
So do tools from people like Majestic and Ahrefs. I’m not sure if SEMrush does. But basically you can plug in, “Here’s me. Here’s my competitors. Tell me who links to them and does not link to me.” Moz’s tool calls this the Link Intersect function. But you don’t even need the link intersect function.
You just plug in a competitor’s domain and look at here are all the links that point to them, and then you start to replicate their tactics. There are hundreds more and many, many resources on Moz’s website and other great websites about SEO out there that talk about many of these tactics, and you can certainly invest in those. Or you could conceivably hire someone who knows what they’re doing to go do this for you. Links are still powerful. 
Okay. Thank you so much. I want to say a huge amount of appreciation to Moz and to Tyler, who’s behind the camera — he’s waving right now, you can’t see it, but he looks adorable waving — and to everyone who has helped make this possible, including Cyrus Shepard and Britney Muller and many others.
Hopefully, this one-hour segment on SEO can help you upgrade your skills dramatically. Hopefully, you’ll send it to some other folks who might need to upgrade their understanding and their skills around the practice. And I’ll see you again next week for another edition of Whiteboard Friday. Take care.
Video transcription by Speechpad.com
In case you missed them:
Check out the other episodes in the series so far:
The One-Hour Guide to SEO, Part 1: SEO Strategy
The One-Hour Guide to SEO, Part 2: Keyword Research
The One-Hour Guide to SEO, Part 3: Searcher Satisfaction
The One-Hour Guide to SEO, Part 4: Keyword Targeting & On-Page Optimization
The One-Hour Guide to SEO, Part 5: Technical SEO
Sign up for The Moz Top 10, a semimonthly mailer updating you on the top ten hottest pieces of SEO news, tips, and rad links uncovered by the Moz team. Think of it as your exclusive digest of stuff you don’t have time to hunt down but want to read!
0 notes
marketerintel · 5 years
Text
The One-Hour Guide to SEO: Link Building – Whiteboard Friday
Posted by randfish
The final episode in our six-part One-Hour Guide to SEO series deals with a topic that’s a perennial favorite among SEOs: link building. Today, learn why links are important to both SEO and to Google, how Google likely measures the value of links, and a few key ways to begin earning your own.
Click on the whiteboard image above to open a high resolution version in a new tab!
Video Transcription
Howdy, Moz fans, and welcome to another edition of Whiteboard Friday. We are back with our final part in the One-Hour Guide to SEO, and this week talking about why links matter to search engines, how you can earn links, and things to consider when doing link building.
Why are links important to SEO?
So we’ve discussed sort of how search engines rank pages based on the value they provide to users. We’ve talked about how they consider keyword use and relevant topics and content on the page. But search engines also have this tool of being able to look at all of the links across the web and how they link to other pages, how they point between pages.

So it turns out that Google had this insight early on that what other people say about you is more important, at least to them, than what you say about yourself. So you may say, “I am the best resource on the web for learning about web marketing.” But it turns out Google is not going to believe you unless many other sources, that they also trust, say the same thing. Google’s big innovation, back in 1997 and 1998, when Sergey Brin and Larry Page came out with their search engine, Google, was PageRank, this idea that by looking at all the links that point to all the pages on the internet and then sort of doing this recursive process of seeing which are the most important and most linked to pages, they could give each page on the web a weight, an amount of PageRank.
Then those pages that had a lot of PageRank, because many people linked to them or many powerful people linked to them, would then pass more weight on when they linked. That understanding of the web is still in place today. It’s still a way that Google thinks about links. They’ve almost certainly moved on from the very simplistic PageRank formula that came out in the late ’90s, but that thinking underlies everything they’re doing.
How does Google measure the value of links?
Today, Google measures the value of links in many very sophisticated ways, which I’m not going to try and get into, and they’re not public about most of these anyway. But there is a lot of intelligence that we have about how they think about links, including things like more important, more authoritative, more well-linked-to pages are going to pass more weight when they link.
A.) More important, authoritative, well-linked-to pages pass more weight when they link
That’s true of both individual URLs, an individual page, and websites, a whole website. So for example, if a page on The New York Times links to yoursite.com, that is almost certainly going to be vastly more powerful and influential in moving your rankings or moving your ability to rank in the future than if randstinysite.info — which I haven’t yet registered, but I’ll get on that — links to yoursite.com.
This weighting, this understanding of there are powerful and important and authoritative websites, and then there are less powerful and important and authoritative websites, and it tends to be the case that more powerful ones tend to provide more ranking value is why so many SEOs and marketers use metrics like Moz’s domain authority or some of the metrics from Moz’s competitors out in the software space to try and intuit how powerful, how influential will this link be if this domain points to me.
B.) Diversity of domains, rate of link growth, and editorial nature of links ALL matter
So the different kinds of domains and the rate of link growth and the editorial nature of those links all matter. So, for example, if I get many new links from many new websites that have never linked to me before and they are editorially given, meaning I haven’t spammed to place them, I haven’t paid to place them, they were granted to me because of interesting things that I did or because those sites wanted to editorially endorse my work or my resources, and I do that over time in greater quantities and at a greater rate of acceleration than my competitors, I am likely to outrank them for the words and phrases related to those topics, assuming that all the other smart SEO things that we’ve talked about in this One-Hour Guide have also been done.
C.) HTML-readable links that don’t have rel=”nofollow” and contain relevant anchor text on indexable pages pass link benefit
HTML readable links, meaning as a simple text browser browses the web or a simple bot, like Googlebot, which can be much more complex as we talked about in the technical SEO thing, but not necessarily all the time, those HTML readable links that don’t have the rel=”nofollow” parameter, which is something that you can append to links to say I don’t editorially endorse this, and many, many websites do.
If you post a link to Twitter or to Facebook or to LinkedIn or to YouTube, they’re going to carry this rel=”nofollow,”saying I, YouTube, don’t editorially endorse this website that this random user has uploaded a video about. Okay. Well, it’s hard to get a link from YouTube. And it contains relevant anchor text on an indexable page, one that Google can actually browse and see, that is going to provide the maximum link benefit.
So a href=”https://yoursite.com” great tool for audience intelligence, that would be the ideal link for my new startup, for example, which is SparkToro, because we do audience intelligence and someone saying we’re a tool is perfect. This is a link that Google can read, and it provides this information about what we do.
It says great tool for audience intelligence. Awesome. That is powerful anchor text that will help us rank for those words and phrases. There are loads more. There are things like which pages linked to and which pages linked from. There are spam characteristics and trustworthiness of the sources. Alt attributes, when they’re used in image tags, serve as the anchor text for the link, if the image is a link.
There’s the relationship, the topical relationship of the linking page and linking site. There’s text surrounding the link, which I think some tools out there offer you information about. There’s location on the page. All of this stuff is used by Google and hundreds more factors to weight links. The important part for us, when we think about links, is generally speaking if you cover your bases here, it’s indexable, carries good anchor text, it’s from diverse domains, it’s at a good pace, it is editorially given in nature, and it’s from important, authoritative, and well linked to sites, you’re going to be golden 99% of the time.
Are links still important to Google?
Many folks I think ask wisely, “Are links still that important to Google? It seems like the search engine has grown in its understanding of the web and its capacities.” Well, there is some pretty solid evidence that links are still very powerful. I think the two most compelling to me are, one, the correlation of link metrics over time.
So like Google, Moz itself produces an index of the web. It is billions and billions of pages. I think it’s actually trillions of pages, trillions of links across hundreds of billions of pages. Moz produces metrics like number of linking root domains to any given domain on the web or any given page on the web.
Moz has a metric called Domain Authority or DA, which sort of tries to best replicate or best correlate to Google’s own rankings. So metrics like these, over time, have been shockingly stable. If it were the case someday that Google demoted the value of links in their ranking systems, basically said links are not worth that much, you would expect to see a rapid drop.
But from 2007 to 2019, we’ve never really seen that. It’s fluctuated. Mostly it fluctuates based on the size of the link index. So for many years Ahrefs and Majestic were bigger link indices than Moz. They had better link data, and their metrics were better correlated.
Now Moz, since 2018, is much bigger and has higher correlation than they do. So the various tools are sort of warring with each other, trying to get better and better for their customers. You can see those correlations with Google pretty high, pretty standard, especially for a system that supposedly contains hundreds, if not thousands of elements.
When you see a correlation of 0.25 or 0.3 with one number, linking root domains or page authority or something like that, that’s pretty surprising. The second one is that many SEOs will observe this, and I think this is why so many SEO firms and companies pitch their clients this way, which is the number of new, high quality, editorially given linking root domains, linking domains, so The New York Times linked to me, and now The Washington Post linked to me and now wired.com linked to me, these high-quality, different domains, that correlates very nicely with ranking positions.
So if you are ranking number 12 for a keyword phrase and suddenly that page generates many new links from high-quality sources, you can expect to see rapid movement up toward page one, position one, two, or three, and this is very frequent.
How do I get links?
Obviously, this is not alone, but very common. So I think the next reasonable question to ask is, “Okay, Rand, you’ve convinced me. Links are important. How do I get some?” Glad you asked. There are an infinite number of ways to earn new links, and I will not be able to represent them here. But professional SEOs and professional web marketers often use tactics that fall under a few buckets, and this is certainly not an exhaustive list, but can give you some starting points.
1. Content & outreach
The first one is content and outreach. Essentially, the marketer finds a resource that they could produce, that is relevant to their business, what they provide for customers, data that they have, interesting insights that they have, and they produce that resource knowing that there are people and publications out there that are likely to want to link to it once it exists.
Then they let those people and publications know. This is essentially how press and PR work. This is how a lot of content building and link outreach work. You produce the content itself, the resource, whatever it is, the tool, the dataset, the report, and then you message the people and publications who are likely to want to cover it or link to it or talk about it. That process is tried-and-true. It has worked very well for many, many marketers.
2. Link reclamation
Second is link reclamation. So this is essentially the process of saying, “Gosh, there are websites out there that used to link to me, that stopped linking.” The link broke. The link points to a 404, a page that no longer loads on my website.
The link was supposed to be a link, but they didn’t include the link. They said SparkToro, but they forgot to actually point to the SparkToro website. I should drop them a line. Maybe I’ll tweet at them, at the reporter who wrote about it and be like, “Hey, you forgot the link.” Those types of link reclamation processes can be very effective as well.
They’re often some of the easiest, lowest hanging fruit in the link building world.
3. Directories, resource pages, groups, events, etc.
Directories, resource pages, groups, events, things that you can join and participate in, both online or online and offline, so long as they have a website, often link to your site. The process is simply joining or submitting or sponsoring or what have you.
Most of the time, for example, when I get invited to speak at an event, they will take my biography, a short, three-sentence blurb, that includes a link to my website and what I do, and they will put it on their site. So pitching to speak at events is a way to get included in these groups. I started Moz with my mom, Gillian Muessig, and Moz has forever been a woman-owned business, and so there are women-owned business directories.
I don’t think we actually did this, but we could easily go, “Hey, you should include Moz as a woman-owned business.We should be part of your directory here in Seattle.” Great, that’s a group we could absolutely join and get links from.
4. Competitors’ links
So this is basically the practice you almost certainly will need to use tools to do this. There are some free ways to do it.
The simple, free way to do it is to say, “I have competitor 1 brand name and competitor 2 brand name.I’m going to search for the combination of those two in Google, and I’m going to look for places that have written about and linked to both of them and see if I can also replicate the tactics that got them coverage.” The slightly more sophisticated way is to go use a tool. Moz’s Link Explorer does this.
So do tools from people like Majestic and Ahrefs. I’m not sure if SEMrush does. But basically you can plug in, “Here’s me. Here’s my competitors. Tell me who links to them and does not link to me.” Moz’s tool calls this the Link Intersect function. But you don’t even need the link intersect function.
You just plug in a competitor’s domain and look at here are all the links that point to them, and then you start to replicate their tactics. There are hundreds more and many, many resources on Moz’s website and other great websites about SEO out there that talk about many of these tactics, and you can certainly invest in those. Or you could conceivably hire someone who knows what they’re doing to go do this for you. Links are still powerful.
Okay. Thank you so much. I want to say a huge amount of appreciation to Moz and to Tyler, who’s behind the camera — he’s waving right now, you can’t see it, but he looks adorable waving — and to everyone who has helped make this possible, including Cyrus Shepard and Britney Muller and many others.
Hopefully, this one-hour segment on SEO can help you upgrade your skills dramatically. Hopefully, you’ll send it to some other folks who might need to upgrade their understanding and their skills around the practice. And I’ll see you again next week for another edition of Whiteboard Friday. Take care.
Video transcription by Speechpad.com
In case you missed them:
Check out the other episodes in the series so far:
The One-Hour Guide to SEO, Part 1: SEO Strategy
The One-Hour Guide to SEO, Part 2: Keyword Research
The One-Hour Guide to SEO, Part 3: Searcher Satisfaction
The One-Hour Guide to SEO, Part 4: Keyword Targeting & On-Page Optimization
The One-Hour Guide to SEO, Part 5: Technical SEO
Sign up for The Moz Top 10, a semimonthly mailer updating you on the top ten hottest pieces of SEO news, tips, and rad links uncovered by the Moz team. Think of it as your exclusive digest of stuff you don’t have time to hunt down but want to read!
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jlf23tumble · 6 years
Text
I got tagged by @taketheroses for this challenge...anyone who follows me knows that I’m a huge narcissist who loves doing this shit, lol, and even though I feel like I did this one recently, this version seems more detailed, so here we go...even more about meeeeee.
1. Nicknames? Jen
2. Gender? Female
3. Star Sign? two fishies, baby...pisces!
4. Height? 5′8″
5. Time? 12:25 pm
6. Birthday? March 11
7. Favorite bands? oooooof, god, I struggle with this because it changes a *lot*, but I’d say the constants seem to be the D, Arctic Monkeys, Blur, Pulp, Outkast, Kasabian, NERD, .... (I could go on and on and on, but these are the most played in my iTunes, so there we go)
8. Favorite solo artists? Any of the D boys, Kendrick Lamar, Alex Turner, Amy Winehouse, Beyonce, Stromae, John Grant,  .... (again, could go on and on and on, but these are the most played to date)
9. Song stuck in my head? Feel It Still, Portugal the Man (Jesus, this song won’t let me live)
10. Last movie you watched? Mommie Dearest
11. Last show you watched? Blackish
12. When did you create your blog? late 2014/early 2015?
13. What do I post? Larry/1D, kitsch, random aesthetics, whatever’s floating my boat in that particular moment
14. Last thing I googled? Phone number for my business’s CPA (exciting!!!)
15. Do you have any other blogs? YES, @harry-carries, my thrilling sideblog
16. Do you get asks? Every once in a while...ask away!
17. Why did you choose your url? Because I’m lazy and I use jlf23 + a variation of whatever social media platform I’m on
18. Following? A little under 300
19. Followers? A little over 300 (that sideblog is on the grow, though, and will probably pass my sorry ass up shortly)  
20. Favorite colors? I love vibrant colors so much, so this is a toughie to answer, but I’m gonna go with pink, followed uncomfortably closely by gold, red, blue, and grey
21. Average hours of sleep? Between 6 and 7
22. Lucky number? 3
23. Instruments? Bass guitar, but it’s been YEARS
24. What am I wearing? Jeggings and an Amoeba Records Tshirt
25. How many blankets do I sleep with? I like to sleep sweat, so at least three
26. Dream job? Reading fic or posting random shit on tumblr for cash money
27. Dream vacation? Pretty much anywhere in Europe
28. Favorite food? Tacos...you can take anything, wrap a tortilla around it, and it’ll taste fantastic (even eggs...EGGS!)
29. Nationality? 'Merican (but not the shitty kind, I swear)
30. Favorite song? I love all my children equally well, so I legit can’t pick a fave...I can’t even pick one for a single day, let alone “ever”...what kind of monster asks this question, anyway??
I’ll tag my perennial three, @newleafover, @horsegirlharry, and @justlarried, just because I think I’ve seen other peeps I’d normally tag already do this, but if you haven’t and you wanna, do it and tell the world I tagged you so that I can see!!
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The One-Hour Guide to SEO: Link Building - Whiteboard Friday
Posted by randfish
The final episode in our six-part One-Hour Guide to SEO series deals with a topic that's a perennial favorite among SEOs: link building. Today, learn why links are important to both SEO and to Google, how Google likely measures the value of links, and a few key ways to begin earning your own.
Click on the whiteboard image above to open a high resolution version in a new tab!
Video Transcription
Howdy, Moz fans, and welcome to another edition of Whiteboard Friday. We are back with our final part in the One-Hour Guide to SEO, and this week talking about why links matter to search engines, how you can earn links, and things to consider when doing link building.
Why are links important to SEO?
So we've discussed sort of how search engines rank pages based on the value they provide to users. We've talked about how they consider keyword use and relevant topics and content on the page. But search engines also have this tool of being able to look at all of the links across the web and how they link to other pages, how they point between pages.

So it turns out that Google had this insight early on that what other people say about you is more important, at least to them, than what you say about yourself. So you may say, "I am the best resource on the web for learning about web marketing." But it turns out Google is not going to believe you unless many other sources, that they also trust, say the same thing. Google's big innovation, back in 1997 and 1998, when Sergey Brin and Larry Page came out with their search engine, Google, was PageRank, this idea that by looking at all the links that point to all the pages on the internet and then sort of doing this recursive process of seeing which are the most important and most linked to pages, they could give each page on the web a weight, an amount of PageRank.
Then those pages that had a lot of PageRank, because many people linked to them or many powerful people linked to them, would then pass more weight on when they linked. That understanding of the web is still in place today. It's still a way that Google thinks about links. They've almost certainly moved on from the very simplistic PageRank formula that came out in the late '90s, but that thinking underlies everything they're doing.
How does Google measure the value of links?
Today, Google measures the value of links in many very sophisticated ways, which I'm not going to try and get into, and they're not public about most of these anyway. But there is a lot of intelligence that we have about how they think about links, including things like more important, more authoritative, more well-linked-to pages are going to pass more weight when they link.
A.) More important, authoritative, well-linked-to pages pass more weight when they link
That's true of both individual URLs, an individual page, and websites, a whole website. So for example, if a page on The New York Times links to yoursite.com, that is almost certainly going to be vastly more powerful and influential in moving your rankings or moving your ability to rank in the future than if randstinysite.info — which I haven't yet registered, but I'll get on that — links to yoursite.com.
This weighting, this understanding of there are powerful and important and authoritative websites, and then there are less powerful and important and authoritative websites, and it tends to be the case that more powerful ones tend to provide more ranking value is why so many SEOs and marketers use metrics like Moz's domain authority or some of the metrics from Moz's competitors out in the software space to try and intuit how powerful, how influential will this link be if this domain points to me.
B.) Diversity of domains, rate of link growth, and editorial nature of links ALL matter
So the different kinds of domains and the rate of link growth and the editorial nature of those links all matter. So, for example, if I get many new links from many new websites that have never linked to me before and they are editorially given, meaning I haven't spammed to place them, I haven't paid to place them, they were granted to me because of interesting things that I did or because those sites wanted to editorially endorse my work or my resources, and I do that over time in greater quantities and at a greater rate of acceleration than my competitors, I am likely to outrank them for the words and phrases related to those topics, assuming that all the other smart SEO things that we've talked about in this One-Hour Guide have also been done.
C.) HTML-readable links that don't have rel="nofollow" and contain relevant anchor text on indexable pages pass link benefit
HTML readable links, meaning as a simple text browser browses the web or a simple bot, like Googlebot, which can be much more complex as we talked about in the technical SEO thing, but not necessarily all the time, those HTML readable links that don't have the rel="nofollow" parameter, which is something that you can append to links to say I don't editorially endorse this, and many, many websites do.
If you post a link to Twitter or to Facebook or to LinkedIn or to YouTube, they're going to carry this rel="nofollow,"saying I, YouTube, don't editorially endorse this website that this random user has uploaded a video about. Okay. Well, it's hard to get a link from YouTube. And it contains relevant anchor text on an indexable page, one that Google can actually browse and see, that is going to provide the maximum link benefit.
So a href="https://yoursite.com" great tool for audience intelligence, that would be the ideal link for my new startup, for example, which is SparkToro, because we do audience intelligence and someone saying we're a tool is perfect. This is a link that Google can read, and it provides this information about what we do.
It says great tool for audience intelligence. Awesome. That is powerful anchor text that will help us rank for those words and phrases. There are loads more. There are things like which pages linked to and which pages linked from. There are spam characteristics and trustworthiness of the sources. Alt attributes, when they're used in image tags, serve as the anchor text for the link, if the image is a link.
There's the relationship, the topical relationship of the linking page and linking site. There's text surrounding the link, which I think some tools out there offer you information about. There's location on the page. All of this stuff is used by Google and hundreds more factors to weight links. The important part for us, when we think about links, is generally speaking if you cover your bases here, it's indexable, carries good anchor text, it's from diverse domains, it's at a good pace, it is editorially given in nature, and it's from important, authoritative, and well linked to sites, you're going to be golden 99% of the time.
Are links still important to Google?
Many folks I think ask wisely, "Are links still that important to Google? It seems like the search engine has grown in its understanding of the web and its capacities." Well, there is some pretty solid evidence that links are still very powerful. I think the two most compelling to me are, one, the correlation of link metrics over time. 
So like Google, Moz itself produces an index of the web. It is billions and billions of pages. I think it's actually trillions of pages, trillions of links across hundreds of billions of pages. Moz produces metrics like number of linking root domains to any given domain on the web or any given page on the web.
Moz has a metric called Domain Authority or DA, which sort of tries to best replicate or best correlate to Google's own rankings. So metrics like these, over time, have been shockingly stable. If it were the case someday that Google demoted the value of links in their ranking systems, basically said links are not worth that much, you would expect to see a rapid drop.
But from 2007 to 2019, we've never really seen that. It's fluctuated. Mostly it fluctuates based on the size of the link index. So for many years Ahrefs and Majestic were bigger link indices than Moz. They had better link data, and their metrics were better correlated.
Now Moz, since 2018, is much bigger and has higher correlation than they do. So the various tools are sort of warring with each other, trying to get better and better for their customers. You can see those correlations with Google pretty high, pretty standard, especially for a system that supposedly contains hundreds, if not thousands of elements.
When you see a correlation of 0.25 or 0.3 with one number, linking root domains or page authority or something like that, that's pretty surprising. The second one is that many SEOs will observe this, and I think this is why so many SEO firms and companies pitch their clients this way, which is the number of new, high quality, editorially given linking root domains, linking domains, so The New York Times linked to me, and now The Washington Post linked to me and now wired.com linked to me, these high-quality, different domains, that correlates very nicely with ranking positions.
So if you are ranking number 12 for a keyword phrase and suddenly that page generates many new links from high-quality sources, you can expect to see rapid movement up toward page one, position one, two, or three, and this is very frequent.
How do I get links?
Obviously, this is not alone, but very common. So I think the next reasonable question to ask is, "Okay, Rand, you've convinced me. Links are important. How do I get some?" Glad you asked. There are an infinite number of ways to earn new links, and I will not be able to represent them here. But professional SEOs and professional web marketers often use tactics that fall under a few buckets, and this is certainly not an exhaustive list, but can give you some starting points.
1. Content & outreach
The first one is content and outreach. Essentially, the marketer finds a resource that they could produce, that is relevant to their business, what they provide for customers, data that they have, interesting insights that they have, and they produce that resource knowing that there are people and publications out there that are likely to want to link to it once it exists.
Then they let those people and publications know. This is essentially how press and PR work. This is how a lot of content building and link outreach work. You produce the content itself, the resource, whatever it is, the tool, the dataset, the report, and then you message the people and publications who are likely to want to cover it or link to it or talk about it. That process is tried-and-true. It has worked very well for many, many marketers. 
2. Link reclamation
Second is link reclamation. So this is essentially the process of saying, "Gosh, there are websites out there that used to link to me, that stopped linking." The link broke. The link points to a 404, a page that no longer loads on my website.
The link was supposed to be a link, but they didn't include the link. They said SparkToro, but they forgot to actually point to the SparkToro website. I should drop them a line. Maybe I'll tweet at them, at the reporter who wrote about it and be like, "Hey, you forgot the link." Those types of link reclamation processes can be very effective as well.
They're often some of the easiest, lowest hanging fruit in the link building world. 
3. Directories, resource pages, groups, events, etc.
Directories, resource pages, groups, events, things that you can join and participate in, both online or online and offline, so long as they have a website, often link to your site. The process is simply joining or submitting or sponsoring or what have you.
Most of the time, for example, when I get invited to speak at an event, they will take my biography, a short, three-sentence blurb, that includes a link to my website and what I do, and they will put it on their site. So pitching to speak at events is a way to get included in these groups. I started Moz with my mom, Gillian Muessig, and Moz has forever been a woman-owned business, and so there are women-owned business directories.
I don't think we actually did this, but we could easily go, "Hey, you should include Moz as a woman-owned business.We should be part of your directory here in Seattle." Great, that's a group we could absolutely join and get links from. 
4. Competitors' links
So this is basically the practice you almost certainly will need to use tools to do this. There are some free ways to do it.
The simple, free way to do it is to say, "I have competitor 1 brand name and competitor 2 brand name.I'm going to search for the combination of those two in Google, and I'm going to look for places that have written about and linked to both of them and see if I can also replicate the tactics that got them coverage." The slightly more sophisticated way is to go use a tool. Moz's Link Explorer does this.
So do tools from people like Majestic and Ahrefs. I'm not sure if SEMrush does. But basically you can plug in, "Here's me. Here's my competitors. Tell me who links to them and does not link to me." Moz's tool calls this the Link Intersect function. But you don't even need the link intersect function.
You just plug in a competitor's domain and look at here are all the links that point to them, and then you start to replicate their tactics. There are hundreds more and many, many resources on Moz's website and other great websites about SEO out there that talk about many of these tactics, and you can certainly invest in those. Or you could conceivably hire someone who knows what they're doing to go do this for you. Links are still powerful. 
Okay. Thank you so much. I want to say a huge amount of appreciation to Moz and to Tyler, who's behind the camera — he's waving right now, you can't see it, but he looks adorable waving — and to everyone who has helped make this possible, including Cyrus Shepard and Britney Muller and many others.
Hopefully, this one-hour segment on SEO can help you upgrade your skills dramatically. Hopefully, you'll send it to some other folks who might need to upgrade their understanding and their skills around the practice. And I'll see you again next week for another edition of Whiteboard Friday. Take care.
Video transcription by Speechpad.com
In case you missed them:
Check out the other episodes in the series so far:
The One-Hour Guide to SEO, Part 1: SEO Strategy
The One-Hour Guide to SEO, Part 2: Keyword Research
The One-Hour Guide to SEO, Part 3: Searcher Satisfaction
The One-Hour Guide to SEO, Part 4: Keyword Targeting & On-Page Optimization
The One-Hour Guide to SEO, Part 5: Technical SEO
Sign up for The Moz Top 10, a semimonthly mailer updating you on the top ten hottest pieces of SEO news, tips, and rad links uncovered by the Moz team. Think of it as your exclusive digest of stuff you don't have time to hunt down but want to read!
from The Moz Blog http://tracking.feedpress.it/link/9375/11274565
0 notes
seocompanysurrey · 5 years
Text
The One-Hour Guide to SEO: Link Building - Whiteboard Friday
Posted by randfish
The final episode in our six-part One-Hour Guide to SEO series deals with a topic that's a perennial favorite among SEOs: link building. Today, learn why links are important to both SEO and to Google, how Google likely measures the value of links, and a few key ways to begin earning your own.
Click on the whiteboard image above to open a high resolution version in a new tab!
Video Transcription
Howdy, Moz fans, and welcome to another edition of Whiteboard Friday. We are back with our final part in the One-Hour Guide to SEO, and this week talking about why links matter to search engines, how you can earn links, and things to consider when doing link building.
Why are links important to SEO?
So we've discussed sort of how search engines rank pages based on the value they provide to users. We've talked about how they consider keyword use and relevant topics and content on the page. But search engines also have this tool of being able to look at all of the links across the web and how they link to other pages, how they point between pages.

So it turns out that Google had this insight early on that what other people say about you is more important, at least to them, than what you say about yourself. So you may say, "I am the best resource on the web for learning about web marketing." But it turns out Google is not going to believe you unless many other sources, that they also trust, say the same thing. Google's big innovation, back in 1997 and 1998, when Sergey Brin and Larry Page came out with their search engine, Google, was PageRank, this idea that by looking at all the links that point to all the pages on the internet and then sort of doing this recursive process of seeing which are the most important and most linked to pages, they could give each page on the web a weight, an amount of PageRank.
Then those pages that had a lot of PageRank, because many people linked to them or many powerful people linked to them, would then pass more weight on when they linked. That understanding of the web is still in place today. It's still a way that Google thinks about links. They've almost certainly moved on from the very simplistic PageRank formula that came out in the late '90s, but that thinking underlies everything they're doing.
How does Google measure the value of links?
Today, Google measures the value of links in many very sophisticated ways, which I'm not going to try and get into, and they're not public about most of these anyway. But there is a lot of intelligence that we have about how they think about links, including things like more important, more authoritative, more well-linked-to pages are going to pass more weight when they link.
A.) More important, authoritative, well-linked-to pages pass more weight when they link
That's true of both individual URLs, an individual page, and websites, a whole website. So for example, if a page on The New York Times links to yoursite.com, that is almost certainly going to be vastly more powerful and influential in moving your rankings or moving your ability to rank in the future than if randstinysite.info — which I haven't yet registered, but I'll get on that — links to yoursite.com.
This weighting, this understanding of there are powerful and important and authoritative websites, and then there are less powerful and important and authoritative websites, and it tends to be the case that more powerful ones tend to provide more ranking value is why so many SEOs and marketers use metrics like Moz's domain authority or some of the metrics from Moz's competitors out in the software space to try and intuit how powerful, how influential will this link be if this domain points to me.
B.) Diversity of domains, rate of link growth, and editorial nature of links ALL matter
So the different kinds of domains and the rate of link growth and the editorial nature of those links all matter. So, for example, if I get many new links from many new websites that have never linked to me before and they are editorially given, meaning I haven't spammed to place them, I haven't paid to place them, they were granted to me because of interesting things that I did or because those sites wanted to editorially endorse my work or my resources, and I do that over time in greater quantities and at a greater rate of acceleration than my competitors, I am likely to outrank them for the words and phrases related to those topics, assuming that all the other smart SEO things that we've talked about in this One-Hour Guide have also been done.
C.) HTML-readable links that don't have rel="nofollow" and contain relevant anchor text on indexable pages pass link benefit
HTML readable links, meaning as a simple text browser browses the web or a simple bot, like Googlebot, which can be much more complex as we talked about in the technical SEO thing, but not necessarily all the time, those HTML readable links that don't have the rel="nofollow" parameter, which is something that you can append to links to say I don't editorially endorse this, and many, many websites do.
If you post a link to Twitter or to Facebook or to LinkedIn or to YouTube, they're going to carry this rel="nofollow,"saying I, YouTube, don't editorially endorse this website that this random user has uploaded a video about. Okay. Well, it's hard to get a link from YouTube. And it contains relevant anchor text on an indexable page, one that Google can actually browse and see, that is going to provide the maximum link benefit.
So a href="https://yoursite.com" great tool for audience intelligence, that would be the ideal link for my new startup, for example, which is SparkToro, because we do audience intelligence and someone saying we're a tool is perfect. This is a link that Google can read, and it provides this information about what we do.
It says great tool for audience intelligence. Awesome. That is powerful anchor text that will help us rank for those words and phrases. There are loads more. There are things like which pages linked to and which pages linked from. There are spam characteristics and trustworthiness of the sources. Alt attributes, when they're used in image tags, serve as the anchor text for the link, if the image is a link.
There's the relationship, the topical relationship of the linking page and linking site. There's text surrounding the link, which I think some tools out there offer you information about. There's location on the page. All of this stuff is used by Google and hundreds more factors to weight links. The important part for us, when we think about links, is generally speaking if you cover your bases here, it's indexable, carries good anchor text, it's from diverse domains, it's at a good pace, it is editorially given in nature, and it's from important, authoritative, and well linked to sites, you're going to be golden 99% of the time.
Are links still important to Google?
Many folks I think ask wisely, "Are links still that important to Google? It seems like the search engine has grown in its understanding of the web and its capacities." Well, there is some pretty solid evidence that links are still very powerful. I think the two most compelling to me are, one, the correlation of link metrics over time. 
So like Google, Moz itself produces an index of the web. It is billions and billions of pages. I think it's actually trillions of pages, trillions of links across hundreds of billions of pages. Moz produces metrics like number of linking root domains to any given domain on the web or any given page on the web.
Moz has a metric called Domain Authority or DA, which sort of tries to best replicate or best correlate to Google's own rankings. So metrics like these, over time, have been shockingly stable. If it were the case someday that Google demoted the value of links in their ranking systems, basically said links are not worth that much, you would expect to see a rapid drop.
But from 2007 to 2019, we've never really seen that. It's fluctuated. Mostly it fluctuates based on the size of the link index. So for many years Ahrefs and Majestic were bigger link indices than Moz. They had better link data, and their metrics were better correlated.
Now Moz, since 2018, is much bigger and has higher correlation than they do. So the various tools are sort of warring with each other, trying to get better and better for their customers. You can see those correlations with Google pretty high, pretty standard, especially for a system that supposedly contains hundreds, if not thousands of elements.
When you see a correlation of 0.25 or 0.3 with one number, linking root domains or page authority or something like that, that's pretty surprising. The second one is that many SEOs will observe this, and I think this is why so many SEO firms and companies pitch their clients this way, which is the number of new, high quality, editorially given linking root domains, linking domains, so The New York Times linked to me, and now The Washington Post linked to me and now wired.com linked to me, these high-quality, different domains, that correlates very nicely with ranking positions.
So if you are ranking number 12 for a keyword phrase and suddenly that page generates many new links from high-quality sources, you can expect to see rapid movement up toward page one, position one, two, or three, and this is very frequent.
How do I get links?
Obviously, this is not alone, but very common. So I think the next reasonable question to ask is, "Okay, Rand, you've convinced me. Links are important. How do I get some?" Glad you asked. There are an infinite number of ways to earn new links, and I will not be able to represent them here. But professional SEOs and professional web marketers often use tactics that fall under a few buckets, and this is certainly not an exhaustive list, but can give you some starting points.
1. Content & outreach
The first one is content and outreach. Essentially, the marketer finds a resource that they could produce, that is relevant to their business, what they provide for customers, data that they have, interesting insights that they have, and they produce that resource knowing that there are people and publications out there that are likely to want to link to it once it exists.
Then they let those people and publications know. This is essentially how press and PR work. This is how a lot of content building and link outreach work. You produce the content itself, the resource, whatever it is, the tool, the dataset, the report, and then you message the people and publications who are likely to want to cover it or link to it or talk about it. That process is tried-and-true. It has worked very well for many, many marketers. 
2. Link reclamation
Second is link reclamation. So this is essentially the process of saying, "Gosh, there are websites out there that used to link to me, that stopped linking." The link broke. The link points to a 404, a page that no longer loads on my website.
The link was supposed to be a link, but they didn't include the link. They said SparkToro, but they forgot to actually point to the SparkToro website. I should drop them a line. Maybe I'll tweet at them, at the reporter who wrote about it and be like, "Hey, you forgot the link." Those types of link reclamation processes can be very effective as well.
They're often some of the easiest, lowest hanging fruit in the link building world. 
3. Directories, resource pages, groups, events, etc.
Directories, resource pages, groups, events, things that you can join and participate in, both online or online and offline, so long as they have a website, often link to your site. The process is simply joining or submitting or sponsoring or what have you.
Most of the time, for example, when I get invited to speak at an event, they will take my biography, a short, three-sentence blurb, that includes a link to my website and what I do, and they will put it on their site. So pitching to speak at events is a way to get included in these groups. I started Moz with my mom, Gillian Muessig, and Moz has forever been a woman-owned business, and so there are women-owned business directories.
I don't think we actually did this, but we could easily go, "Hey, you should include Moz as a woman-owned business.We should be part of your directory here in Seattle." Great, that's a group we could absolutely join and get links from. 
4. Competitors' links
So this is basically the practice you almost certainly will need to use tools to do this. There are some free ways to do it.
The simple, free way to do it is to say, "I have competitor 1 brand name and competitor 2 brand name.I'm going to search for the combination of those two in Google, and I'm going to look for places that have written about and linked to both of them and see if I can also replicate the tactics that got them coverage." The slightly more sophisticated way is to go use a tool. Moz's Link Explorer does this.
So do tools from people like Majestic and Ahrefs. I'm not sure if SEMrush does. But basically you can plug in, "Here's me. Here's my competitors. Tell me who links to them and does not link to me." Moz's tool calls this the Link Intersect function. But you don't even need the link intersect function.
You just plug in a competitor's domain and look at here are all the links that point to them, and then you start to replicate their tactics. There are hundreds more and many, many resources on Moz's website and other great websites about SEO out there that talk about many of these tactics, and you can certainly invest in those. Or you could conceivably hire someone who knows what they're doing to go do this for you. Links are still powerful. 
Okay. Thank you so much. I want to say a huge amount of appreciation to Moz and to Tyler, who's behind the camera — he's waving right now, you can't see it, but he looks adorable waving — and to everyone who has helped make this possible, including Cyrus Shepard and Britney Muller and many others.
Hopefully, this one-hour segment on SEO can help you upgrade your skills dramatically. Hopefully, you'll send it to some other folks who might need to upgrade their understanding and their skills around the practice. And I'll see you again next week for another edition of Whiteboard Friday. Take care.
Video transcription by Speechpad.com
In case you missed them:
Check out the other episodes in the series so far:
The One-Hour Guide to SEO, Part 1: SEO Strategy
The One-Hour Guide to SEO, Part 2: Keyword Research
The One-Hour Guide to SEO, Part 3: Searcher Satisfaction
The One-Hour Guide to SEO, Part 4: Keyword Targeting & On-Page Optimization
The One-Hour Guide to SEO, Part 5: Technical SEO
Sign up for The Moz Top 10, a semimonthly mailer updating you on the top ten hottest pieces of SEO news, tips, and rad links uncovered by the Moz team. Think of it as your exclusive digest of stuff you don't have time to hunt down but want to read!
from The Moz Blog http://tracking.feedpress.it/link/9375/11274565
0 notes