#buzzmarket

[pollicavalvantis]

Bites Trends #21

Trecho que contribuí para a newsletter semanal de tendências da Bites, enviada em 06/09/2023

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Mineiros em ascensão no Spotify Brasil

O cenário musical brasileiro tem presenciado uma ascensão notável de talentos vindos de Minas Gerais. Na última semana, Djonga e DJ WS da Igrejinha destacaram-se no top 200 do Spotify Brasil. Djonga, com seu recém-lançado álbum "Inocente demotape", alcançou a posição #34, após um salto de 61 lugares. O rapper, que já é um nome consolidado no cenário nacional, traz em seu novo trabalho sonoridades variadas e letras que refletem suas vivências de um jeito mais “bobo e fútil”, segundo suas próprias palavras. Ouça aqui.

O DJ WS da Igrejinha, oriundo do Aglomerado da Serra em Belo Horizonte, tem conquistado espaço com seu EP "Baile do Bruxo", que faz referência a Ronaldinho Gaúcho. A faixa-título não só estreou na posição #35 no Spotify, mas também se tornou viral no Instagram, com 267 mil publicações relacionadas. No TikTok ela também é popular, com 90 mil posts. Você pode ouvir aqui.

No entanto, apesar do sucesso estrondoso, a cobertura midiática sobre o artista ainda é escassa, evidenciando a resistência do funk em obter reconhecimento nos meios tradicionais como portais de notícias e sites especializados em música.

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MBL faz Buzz Marketing gratuito para conteúdo adulto

Martina Oliveira, popularmente conhecida como “Beiçola da Privacy”, tem chamado atenção nas redes sociais com suas estratégias de marketing ousadas. Desde junho, a criadora de conteúdo tem utilizado táticas inovadoras, como perguntas nas ruas e cartazes com QR codes em Porto Alegre, para promover seu perfil na plataforma adulta Privacy. Seu sucesso foi tão estrondoso que, recentemente, ela foi premiada por atingir a marca de R$ 500 mil em faturamento.

No entanto, a audácia de Martina em utilizar outdoors com a chamada "Quer me ver pelada?" não passou despercebida. O MBL, em uma possível tentativa de capitalizar seu conservadorismo, denunciou a publicidade ao Ministério Público do Rio Grande do Sul. A ação, contudo, parece ter tido um efeito contrário ao esperado: Martina ganhou ainda mais visibilidade, chegando ao topo da Privacy com 33 mil assinantes pagos e vendo seu perfil no Instagram crescer 18%.

O Privacy recebeu cerca de 8 milhões de visitas nos últimos 28 dias, sendo que “privacy martina” já era o terceiro termo mais buscado associado com a plataforma antes mesmo do MBL entrar na história e dar ainda mais visibilidade. Ficando à frente de outras personalidades que estão presentes no serviço, como Andressa Urach e MC Pipokinha.

Os resultados para o Movimento Brasil Livre foram tímidos: ganharam 16,5 mil seguidores no Instagram, quase 7 vezes acima da média recente, mas ainda pouco representativos. No X-Twitter, houve perda.

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A Bruxa está solta e o Halloween também

O Halloween, tradicionalmente mais celebrado no hemisfério norte, tem ganhado destaque no Brasil. Na última semana, o país figurou como o terceiro da América Latina com maior interesse pelo tema no Google.

A data, que vai além das simples travessuras, movimenta diversos setores do mercado. As buscas por filmes divertidos relacionados ao tema dispararam em mais de 1000% nos últimos sete dias, tanto em português como em espanhol. E não foi só isso: maquiagens, fantasias, doces e festas também estão em alta.

Globalmente, as fantasias mais buscadas incluem personagens como fantasma, Barbie, Mario e Vandinha da Família Adams, refletindo a influência das produções audiovisuais. Já no Brasil, a indecisão reina: muitos buscam por fantasias simples, improvisadas ou apenas se inspiram com o termo "ideias".

Se você também ainda não decidiu sua fantasia, a dica é dar uma olhada no TikTok. Foram mais de 41 mil conteúdos publicados sob a hashtag #halloweenlook na última semana.

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Novidades nos produtos Google

O Google Meet introduziu efeitos de "beleza" durante videochamadas. A novidade, chamada de "portrait touch-up", oferece dois modos: "Subtle", que realiza ajustes cosméticos leves, e "Smoothing", que traz realces mais acentuados. A ferramenta estará disponível inicialmente para dispositivos móveis e será exclusiva para contas premium do Google.

O YouTube anunciou novas funcionalidades para facilitar a criação e marcação de conteúdo de compras na plataforma. Entre as inovações estão a possibilidade de adicionar marcas temporais aos produtos destacados e a criação de etiquetagem para produtos afiliados em vários vídeos simultaneamente. A mudança vem de acordo com promessas recentes da plataforma para ferramentas robustas para monetização.

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Desligar o celular não basta: TikTok invade o mundo offline!

A empresa anunciou o "Out of Phone", uma solução que leva o conteúdo do aplicativo para além das telas de celular, alcançando espaços físicos como outdoors, cinemas, bares, restaurantes e aeroportos.

A ideia é simples: marcas podem iniciar uma campanha no TikTok, crescer autenticamente dentro das comunidades e criadores e, em seguida, ampliar seu alcance em espaços físicos por todo o mundo.

A iniciativa representa uma evolução significativa no posicionamento do TikTok como uma plataforma para marcas e publicidade. Não apenas oferece novas oportunidades de publicidade, mas também reforça a importância da integração entre o online e o offline.

[gruberjl]

Buzz marketing is a buzzword for the twenty-first century. It’s all about buzz and excitement, but it can bring in some hefty profits too!

[mattbernson]

I had fun doing caricatures today at the Luv Buzz market at ONCE in Somerville! This one of my purple lady and her BFFL Brendan . . . . . . . . #bostonartists #vintage #caricatures #caricatureartist #buzzmarket #artistsoninsta #artistsonig #oncesomerville #photobooth #makermarket #art #handmade (at ONCE Somerville) https://www.instagram.com/p/B8XVEhDFnop/?igshid=1qnp2gsx6r3bn

[twothangspopart]

I'm up in this here #somerville institution slanging my wares at @highenergyvintage 's #buzzmarket. Come say hi! Come down and buy! Any of the above. Loving this long booth set up. So much room to breathe! #somervilleart #bostonart #boothlife #vending (at ONCE Somerville) https://www.instagram.com/p/B2HN4OlpILh/?igshid=kvzjclcwjjlm

[buzzmarketingwa]

2020 South West Craft Beer Festival 

Signal Park, Busselton WA

Photographer: Russell Ord

[businessesconsultant]

3 Buzz Marketing Strategies For Startup Business!

Summary: Buzz marketing is not about creating buzz randomly. There is a complete science behind it.

The internet gets disrupted now and then. And finding ideas to promote a new product or a whole new startup business in a digital world where trends keep changing every minute is quite challenging.

However, the first thing you must need to know about buzz marketing is that generating buzz is not at all a random act. There is a science behind it that gets people to talk about your products and services. And we mean making real people talk about your products and services, and not just creating awareness regarding it.

You need to learn how to give people something to talk about if you want them to discuss your products or services consistently. If you want in-depth knowledge regarding marketing and its various branches, you can take online business courses for entrepreneurs.

In this article, we will tell you three ways that will get people talking about your startup business. Let`s begin:

1.       TABOO

People love to talk about things that either align with their mindset or are totally against it. Taboo is the first button that can be easily pushed. People tend to talk about the things they shouldn`t talk about. So topics that are controversial that can give people something to dispute, debate, or argue about. You can watch this amazing video by Dr. Vivek Bindra where he shares some great marketing tips. https://www.youtube.com/watch?v=rjxxFmGY6FI

2.       THE UNUSUAL

The unusual or the unique content is something that stands out from the crowd. It is a widespread technique with social marketers and is relatively easy to apply. The catch here is to give your target audience something unusual.

If you follow what everyone else is doing, you will lose your USP and you won`t be able to attract the audience. People won’t talk about your products and services, and you will end up being a part of the herd. Think out-of-the-box and let your creative juices flow that will catch the attention of your potential customers. You can take a digital marketing course, a specialized online course for entrepreneurs to gain in-depth knowledge.

3.       THE REMARKABLE

Ordinary things don`t get attention from the crowd. However, doing an ordinary thing remarkably can get people talking.  In this technique, the aim is to do something exceptionally well and at an extremely high quality. If your competitors create average content, you need to incorporate a fresh concept.

The above-mentioned three strategies can help you to create buzz about your new product launch or services. If a hotel gives a good customer experience, no one tells anyone about it. But people do talk when they receive a service that is beyond extraordinary. So use the strategies mentioned above and see your target audience discussing your business.

You can boost your sales easily with the right guidance from a business expert.  Learn to generate high revenue earning products for sales, generate payment links for customers, managing account-related details. Get your marketing game back on track. Grow through self-learning and see your website traffic increasing with marketing collateral designed especially for you. Learn more here: www.badabusiness.com.  

Source:

https://news.badabusiness.com/strategy/3-buzz-marketing-strategies-for-startup-business-10357.html

[leeabigailslideteam]

How The Smartest CMOs In The World Are Using Buzz Marketing

#Blog | How do I get people talking about my #product? What do I do to create a #buzz? Are you also thinking the same? Major company CMOs use these appeals to create a buzz about their products. And guess what? They work! Pick your favorite appeal and make people go bananas. Explore http://bit.ly/30BH6Ej

[richardwilk]

I’m honored and looking forward to being a keynote speaker @lexiconvegas next Friday at 12:30PM. Join me. (⬅️ SWIPE for 50% Flash Sale!) . Keynote speaker/founder of @lexiconvegas, @briankip joined me for dinner @andiamolv (seen here with Chef Joe). BIG NEWS coming! . #keynotespeaker #networking #branding #buzzmarketing #expo #conference #media #marketing #lasvegas #media #thedlasvegas #richardwilk #motivationalspeakers #publicspeaking #success #business #inspirational (at Las Vegas, Nevada) https://www.instagram.com/p/BxTY-40D3k7/?utm_source=ig_tumblr_share&igshid=16yskxuet6clq

[coolwater101]

Guerrilla Marketing vs. Buzz Marketing Which One Work’s Better?

Introduction to Guerrilla Marketing

Guerrilla Marketing is all about executing unusual and unexpected marketing activities in a common or everyday place to

generate a buzz about a certain product or service. It helps you get the name of your business out to as many people as possible. Lots of small businesses are using Guerrilla Marketing because it’s cheap and it lets you attract a highly targeted audience. It could be something simple like putting a posture or an artwork out on the street about your business. Or you can promote your product or service in an on-going event or a concert without seeking permission from the event sponsors.

Introduction to Buzz Marketing

Buzz Marketing as the same suggests is about generating a buzz or getting people to start a conversation about your brand. This buzz could be initiated through blogs, emails, or even by spreading the word at a party. Most brands start their Buzz Marketing campaigns with brand ambassadors. If a celebrity is endorsing a certain brand, everyone will talk about it. Once there is a buzz about it, people are likely to make a purchase. It’s a highly effective strategy for spreading the word about a new product or service. Both large and small companies employ Buzz Marketing campaigns. Cars, technology, movies, fashion, beverages, cosmetics – these are some of the industries that employ Buzz Marketing.

Guerrilla Marketing vs. Buzz Marketing  

Guerrilla Marketing uses a combination of unconventional and nontraditional methods to attract a user’s attention. The goal is to basically get the attention of the user and expose him to the brand. It is hoped that whenever a user sees a sign or a posture, he immediately calls his friends to come and see it. It could be anything unique, strange or even bizarre. Guerrilla Marketing however does not begin online or with something digital. Although it costs less, in some cases the expense could be higher than buzz techniques. For instance, some Guerrilla Marketing tactics require more people which means you have to incur a higher labor cost. Buzz Marketing on the other hand is simple. You could write a few lines about your product, put it on social media and boom, it becomes viral.

Which one’s best?

Wondering which one is better? That’s a tough question to answer. You can always integrate both the marketing strategies, leverage their power and create a memorable impact on your audience. For instance, instead of just performing a flash mob, why not film that flash mob and share the video on social media? That would get you more followers than you could have imagined. Long story short, both these marketing techniques have their own charm to different brands but together, they can maximize your reach. Guerrilla Marketing could be used as a beauty of creating buzz on the ground for capturing the attention of your audience in a target area. With Buzz Marketing, you can let people talk more about your product/service on social media. These two strategies are perfect if you want to create brand awareness or engagement but they are not that famous for generating sales. You might have to put a little extra effort for that. Read the full article

[psychillart]

ToMix & Genish - Lam Gana Poo by ToMix & Genish Watch the full official video here: https://youtu.be/N1xq1hThv70 VIP Version: https://youtu.be/fYiYlDVPQZ4 - - - להורדת השיר בסלולר: להורדת השיר בהמתנה נעימה בפרטנר - https://goo.gl/vULSoM להורדת השיר בהמתנה נעימה בסלקום - https://goo.gl/dcLM0Q להורדת השיר בהמתנה נעימה בפלאפון - https://goo.gl/Bn6atW - - - Fan Page: https://ift.tt/1qz0ye2 Instagram: https://ift.tt/2kquBbK Soundcloud: https://ift.tt/2kTZuSS... - - - קרדיטים שיר: עיבוד והפקה מוזיקלית: תום כץ ועמית גניש תכנותים, מיקס ומאסטרינג: תום כץ ועמית גניש גיטרות: מיכה מלב - - - ניהול אישי פלי תלמיד ואלעד מזמר EMPR Management & Buzzmarket tomixandgenish@empr.co.il 077-4254752 www.buzzmarket.co.il ייצוג בלעדי: אלעד 052-7473004 booking@empr.co.il www.empr.co.il - - - קרדיטים קליפ: בימוי, צילום ועריכה: עדן שוחט צלם 2: רוי שוחט צלם רחף: אור רוזנברג שחקנים: חן מלכה, דניאל מימון, קלי כהן. תודה למועדון המוסד/דופלקס תל אביב תומיקס וגניש - לאם גאנה פו | ToMix & Genish - Lam Gana Poo איך עושים טראנס? ©

[mattbernson]

I had fun doing caricatures today at the Luv Buzz market at ONCE in Somerville! . . . . . . . . #bostonartists #vintage #caricatures #caricatureartist #buzzmarket #artistsoninsta #artistsonig #oncesomerville #photobooth #makermarket #art #handmade (at ONCE Somerville) https://www.instagram.com/p/B8XV1-Il3MR/?igshid=e6ikrfttjkh1

[digitalmark18-blog]

Fight Inventory Bloat By Using New TV Advertising Attribution Techniques

New Post has been published on https://britishdigitalmarketingnews.com/fight-inventory-bloat-by-using-new-tv-advertising-attribution-techniques/

Fight Inventory Bloat By Using New TV Advertising Attribution Techniques

It’s a reality of retail that at some point in the year, every seller will have outdated or slow-moving product. For auto dealers, that inventory bloat can be especially painful.

Although we know from experience that television advertising is one of the most effective ways to move cars from dealerships, it’s paramount to be able to test price-offer discounts quickly. But in doing so, does the creative communicating these offers really matter?

Unquestionably, yes.

Research shows that 70% of television’s advertising effectiveness come from creative, not media placement. From our analysis, when clients run the same offer, but positioned slightly differently, we commonly see performance differences of 200% to 250%.

But can you test TV creative quickly?

Traditionally, creative testing would take weeks or months—and that doesn’t cut it in the real world of dealerships. But today, TV attribution, when tied into digital outcomes, has greatly accelerated this process.

Yes, the days of a TV sales rep showing up monthly with the same old GRP metrics they’ve used for 30 years are over.

The nuts and bolts of TV attribution in 2018 have gotten a lot easier. If you use Google Analytics, you need to sign in, then click the button that allows API access to your account.

This type of attribution is possible because of the fact that TV leaves a digital footprint based on how we now watch TV with either tablets or smartphones in hand.

Today, when price-offer discounts are pushed on TV ads, consumers will likely visit that website to read the fine print, which looks like an encyclopedia on the TV commercial, because it is only required to be on screen for four seconds.

Consequently, a digital footprint is left from that search web visit that was stimulated by the TV price offer. As a result, TV advertising becomes more measurable than ever before.

It’s all about the combination of BOS: Brand search (paid), Organic search (to your home page), and SEO to site pages other than your home page.

When that TV price-offer ad runs, those BOS signals spike very quickly, and that spike activity is the mathematical signal joined from TV post logs, which determine performance of the network, time, day, cost versus result, and, most importantly, creative performance. Sophisticated attribution vendors are then able to report back to you about which creative moved the needle.

On a Tier 2 level, you need to have five to six different price-offer creatives running. By positioning the same offer slightly differently, you can see a two to three time lift.

Results can be read in a week or less, then your creative mix is changed, yielding more performance for the same TV media dollar.

We all want advanced TV measurement like this to be rolled out nationally, and Comcast, Spectrum, Sinclair, and others are working hard to catch up to the demand.

But in the interim, you can be out there now with your dealership’s TV advertising, improving your creative performance, and tackling inventory bloat with offers and creative that you know will move the needle.

As the co-founder and chief executive officer of C3 Metrics, Mark Hughes brings a wealth of creative and quantitative experience in consumer marketing from PepsiCo, Pep Boys, and eBay. Hughes grew Half.com from zero to 8 million customers as its VP of marketing, and has spent over $100 million in online and TV ad dollars, planting the seeds for creation of C3 Metrics’ Attribution Data Cloud. Hughes is the son of a Pulitzer Prize–winning journalist, and his own book, Buzzmarketing (Penguin/Portfolio), is published in 15 languages.

Source: http://www.dealermarketing.com/fight-inventory-bloat-by-using-new-tv-advertising-attribution-techniques/

[buzzmarketingwa]

Rooftop Movies, Perth WA

Photographer: Alex Mansour

[chicagobuzzmarketing-blog]

Although unconventional, a "gimmick" can help bring attention and buzz to your message. It is hard to ignore an out of the box (pun intended) idea like this one by Crayola. Let the Chicago Buzz Marketing team develop a campaign for your business. Give us a #buzz today.

[yonkxsss-wav]

Tipos de blog

Audio blogs: Archivos de musica normalmente mp3.

Blog: Un sitio web de diario personal de un autor.

Blogger: Alguien que gestiona su propio blog.

Blogosfera: Una aplicación para desarrollar el mundo de los blog.

Blog rol: Un sitio web donde se habla de un tema determinado.

Buzzmarketing: es una tecnica dentro del marketing viral cuyo objetivo es generar conversaciones entre gente hacia marca o productos.

Links: Es un navegador web de código abierto en modo de texto.

Post: Texto escrito que se publica en internet n espacios como foros blogs o redes sociales.

Tag: Consiste en la escritura de mensajes o nombres generalmente la firma del autor.

Permalink: Es el enlace permanente se usa en blogs para asignar una URL permanente en cada entrada de blog.

Fotoblog: Es un sitio web para publicar fotografías 

Podcast: Consiste en la distribución de archivos multimedia 

Tagging: Es una forma de categorizar contenidos que quieres encontrar en el futuro.

Trol: Describe a una persona que escribe mensajes provocadores irrelevantes fuera del tema.

Webblog: Pagina web de caracter personal con estructura cronológica.