#colourpop lunar new year

[arcadialedger]

Totally forgot to post my Lunar New Year look! 🧧

Wearing the Colourpop ‘Mulan’ collection.

[weirdspidereyez]

happy Lunar New Year 🎊🧧🐉

It's Lunar New Year & I will be celebrating like all month 😄🎉 so did this for Lunar New Year & Lantern Rite for the Cosplay Genshin vibes 🏮

Cosplay & sword • Uwowo Cosplay

Wig • Vega Theatrical Supplies

Makeup • Nyx Cosmetics & Colourpop

• all editing done in Picsart

[wenchpop]

My favorite makeup products for warm toned brown skin

I love makeup a lot, it's an amazing form of self expression that I, and many others adore. However; it can be hard to find shades that show up on your skin when most influencers promoting these products have fair skin. Today, I'll be posting about some of my favorite products that work for me as a brown person with oily skin :)

*I've purchased these with all of my own money or have received them as gifts from family members. I'm not affiliated with any of these brands bc nobody knows who i am imn just a little lesbian who likes to paint their face LMAO

R.E.M. Beauty Lip & cheek stick in opening night - $18 USD

I love this because it blends out nicely and can be used for a nice monochromatic look. It's a little bit on the pricier side though, but I feel like it's worth the price.

Colourpop Sonic Bloom Palette - $18 USD

This was my first eyeshadow palette and honestly, one of my favorites. It has a lot of beautiful warm toned shadows that are great for medium warm skin. I will say that the shades Lunar Disco and Cosmic don't show up on me as well though, as they're too close to my skin tone or barely lighter but I've found use for them as bases to go over my primer if I want a smoother, matte look.

Morphe x Pony Constellation Sky Artistry Palette - $36 USD

Okay, I know what you're probably thinking. These shades are going to be ashy, aren't they? Not in my experience. I can't speak for Morphe as a brand in general, since this is my only palette by them, but I found the shades in here to be smooth and blendable. The lighter shades are very pigmented, and show up on my skin, and work great as inner corner highlights. I was also really surprised that the shade Ddalgi didn't look ashy on me as a blush. I love that you can create more colorful looks or neutral looks, this palette really was designed as an all in one, and Pony killed it on the shades in here. The only negative thing I can really say about this palette is that the shades Inner, Ruby, and Glistening may get harder in the pan, preventing you from picking up the pigment easily. I usually solve this by gently scraping the top of my shadow to get the powder beneath it.

Juvia's Place The Festival Liquid Lipstick in Dudu - $12 USD

This is an AMAZINGLY pigmented black lipstick. I love Juvia's place so much, all of their products are super pigmented and they have a lot of sales, making it relatively approachable for someone new to makeup. One swipe gives me all the pigment I need. My only complaint is that it isn't transfer proof, but I think it's worth it for the sheer amount of color packed into this little tube of goth magic.

Elf CC Camo Cream - $15 USD

I personally use the shade Tan 245 N, and I think it's a great price, lovely coverage, and applies really smoothly on my skin. As a disclaimer though, I prefer more sheer foundations, so this may be on the lighter coverage side.

Colourpop Dream Big Palette Vault - $74 USD

I received this as a Christmas gift one year and honestly, it is one of my favorite things ever. The shadows are pigmented and all of the palettes have an attached mirror. I will say though that if you don't have any nude shades yet, buy those before this. This set lacks pinks and nude shades, which may be fine for you but I find myself using these as a compliment to my Blush Crush Palette ($14 USD) and Send Nudes Palette ($14 USD) which are also by Colourpop.

e.l.f. Hydrating Core Lip Shine in Ecstatic - $7

Not only is this a dupe for Clinique's Black Honey, it's super hydrating, affordable, and cute.

I'll probably edit this list as time goes on, but for now here are some of my favorite products!! (If any brands see this pls sponsor me im a poor little college student)

[thegreenalien]

So in love w this look

[magicalshopping]

♡ Colourpop Lunar New Year Collection ♡ ♡ Link in the source for 15% off! ♡

[destroyscythe-heck]

✨⚜️❤️⚜️✨

I love New Years colors

Both western and lunar new year have super cool colors palettes

⚜️❤️⚜️

Featuring

Colourpop main squeeze palette

TooFaced chocolate gold palette

✨⚜️❤️⚜️✨

#makeup #muotd #makeupoftheday #motd #artisticmakeup #artmakeup #makeupisart #creativemakeup #editorialmakeup #makeupisfun #redmakeup #colourpop #mainsqueezepalette #toofaced #toofacedchocolategold #chocolategold #ipreview via @preview.app

[bellezaparatodos]

NEW Lunar New Year Collection by @colourpopcosmetics 🐉⁣ It's the year of the rat and Colourpop celebrates it with a beautiful collection in red and gold design ✨⁣ ⁣ - Lucky You SS Duo: A peach and gold Super Shock Cheek Duo $14⁣ - Lux Liquid Lip: $8 each⁣ Take A Bao: Velvet rich red lip⁣ It’s A Banger: Velvet midtone crimsom red lip⁣ On Cloud Dynasty: Velvet deep brick red lip⁣ - White Tea Face Milk: Formulated with White Tea, Rice Milk, and Hyaluronic Acid to replenish skin with moisture for a healthy-looking complexion $14⁣ - Good Fortune Lip Bundle $20⁣ - Lunar New Year Full Collection $48⁣ ⁣ 🚨 Available now at colourpop.com 🚨⁣ Do you like the red packcaging? 😉⁣ Follow us to stay up to date 💋😊❤⁣ ⁣ ⬇️ En Español ⬇️⁣⁣⁣⁣⁣⁣⁣⁣ ⁣ NUEVA Colección Lunar New Year de #colourpop 🐉⁣ Es el año de la rata y Colourpop lo celebra con una hermosa colección en diseño rojo y dorado ✨⁣ ⁣ - Lucky You SS Duo: Un dúo de Super Shock Cheek con rubor e iluminador en melocotón y oro $14⁣ - Lux Liquid Lip: $8 cada uno⁣ Take A Bao: Rojo rico en terciopelo⁣ It’s A Banger: Terciopelo medio rojo carmesí en terciopelo⁣ On Cloud Dynasty: Rojo ladrillo intenso en terciopelo⁣ - White Tea Face Milk: Formulada con té blanco, leche de arroz y ácido hialurónico para reponer la piel hidratándola para una tez saludable $14⁣ - Set de labios Good Fortune $20⁣ - Colección completa del Año Nuevo Lunar $48⁣ ⁣ 🚨 Ya disponible en colourpop.com 🚨⁣ ¿Te gusta la empaquetado rojo? 😉⁣ Síguenos para estar al día 💋😊❤⁣ ⁣ ⁣ ⁣ ⁣ ⁣ ⁣ ⁣ ⁣ ⁣ ⁣ ⁣ #labialesliquidos #instabeauty #beauty #newmakeup #cuidadodelapiel #rubor #labialliquido #cuidadofacial #skincare #makeup #belleza #suero #blogdebelleza #instabelleza #iluminador #productosdebelleza #amoelmaquillaje #instamakeup #highlighter #liquidlipstick #bbloggers #liquidlipsticks #maquillaje #facemilk #instamaquillaje #makeupproducts #lipstick #labial #serum https://www.instagram.com/p/B64SGhHoQy6/?igshid=7c5tht8zcunp

[viralafeed]

ColourPop Lunar New Year Lip Colors Reviews & Swatches

ColourPop Lunar New Year Lip Colors Reviews & Swatches

It’s Grr Time ColourPop It’s Grr Time Fresh Kiss Lip Lacquer ($8.00 for 0.21 oz.) is a bright, cherry red with cooler undertones and a jelly-like, cream finish. There was slight translucency to the finish, which gave it a plumper, smoother, and juicier end result, and while it wasn’t “opaque” it wasn’t lacking in coverage either. The consistency was lightweight, spreadable, and felt more like a…

[indianfitnesscare]

ColourPop Lunar New Year Lip Colors Reviews & Swatches

ColourPop Lunar New Year Lip Colors Reviews & Swatches

It’s Grr Time ColourPop It’s Grr Time Fresh Kiss Lip Lacquer ($8.00 for 0.21 oz.) is a bright, cherry red with cooler undertones and a jelly-like, cream finish. There was slight translucency to the finish, which gave it a plumper, smoother, and juicier end result, and while it wasn’t “opaque” it wasn’t lacking in coverage either. The consistency was lightweight, spreadable, and felt more like a…

[ownskinblog]

ColourPop Lunar New Year Collection Swatches

ColourPop Lunar New Year Collection Swatches

ColourPop Lunar New Year Collection released last week and included two, curated 9-pan eyeshadow palettes–each shade is full-size like an individually-sold single, except not sold individually–along with three new lipsticks and a highlighter. Heads up: all shades from the curated palettes have been released in palettes previously, though they were scattered across several palettes. Here are…

[weirdspidereyez]

Happy Lunar New Year 🎉🧧 I will be celebrating all today & possibly the whole week 😂🤩 Had to edit this for Genshin's Lantern Rite as well~

Cosplay • Cosfun

Wig • Ardawigs Canada

Makeup • Colourpop & Nyx Cosmetics

• All editing done in Picsart

[glossense]

COLOURPOP COSMETICS CANADA: 2021 Lunar New Year Makeup Collection, Now Available | Chinese New Year Canadian Beauty Releases

COLOURPOP COSMETICS CANADA: 2021 Lunar New Year Makeup Collection, Now Available | Chinese New Year Canadian Beauty Releases

ColourPop’s lucky NEW collection has just dropped! Join ColourPop Cosmetics Canada in celebration of 2021’s Lunar New Year! …featuring hues of red and gold, ColourPop invites you to, “create the most festive looks to ring in the year of the Ox”. What’s included in the ColourPop 2021 Lunar New Year collection? For full details and/or to shop, click below! Continue reading

[lulltrill]

How Can the Landing Pages Help to Launch A Successful Campaign? Colourpop Cosmetics Knows the Answer.

Launched in 2014, Colourpop Cosmetics (hereafter referred to as Colorpop) was the first beauty brand launched and sold exclusively on the Internet. Colourpop provides high-quality products at affordable prices (about $5-30), which not only gained itself considerable market share in the U.S., but also attracted the rapidly developing Chinese beauty market, which contains many young people who just started to learn makeup, and need cosmetic products, but have a low budget.

Targeting Chinese market, Colourpop Cosmetics launched an email marketing campaign on Jan.4th, 2020, which was three weeks before the 2020 Spring Festival, also known as the Lunar New Year – one of the biggest festivals in China.

(Considering that the picture of the email is too long for the better UX of this blog, it has been put at the end of this blog post.)

Titled horoscopes, the email landing page contains 12 red pictures – each of them has the horoscopes and the lucky colors of different zodiac sign for the coming year. By clicking on different pictures respectively, customers can access another 12 different landing pages, which are the Colourpop’s campaign pages.

(Click the links below to see the 12 campaign pages on the Colourpop’s Website.)

RAT      OX      TIGER      RABBIT      DRAGON      SNAKE   HORSE      GOAT     MONKEY     ROOSTER     DOG      PIG

Right before I finish this blog post and get ready to post it, another email from Colourpop on a similar topic confirmed the success of this kind of email and landing page. If they didn’t have good results last time, after all, they won’t do a similar one again. This time, on Feb. 16th, 2020, the email from Colourpop contains the horoscopes and recommended products of 12 constellations for February. And there are also another 12 different landing pages on the Colourpop website linked to the 12 horoscopes.

(Considering that the picture of the email is too long for the better UX of this blog, it has been put at the end of this blog post.)

In my point of view, these creative landing pages are a successful example of using landing pages for email marketing campaigns. Let’s see how Colourpop made those.

Know the Target Audience

Understanding the customers’ behaviors and habits is the first and the most important step. The target audience of Colourpop is female Millennials and Generation Z. According to my research, many Millennials and Generation Z, especially female, are big fans of astrology, which would give themselves a way to know themselves and a sense of charging their own future. As mentioned in an article, “The kids these days and their memes are like the perfect context for astrology.” (I won’t elaborate on astrology in this blog, but if you are interested, you may click this link to learn more.) The Chinese zodiac culture, similarly, is also related to personality and fortune. Nowadays, not only many Chinese old people believe it, but also Chinese young people, even people from western countries are interested in it.

Create the Right Content

Knowing the things talked about above, Colourpop chose a right topic, and created the right content for the landing page. The horoscopes related to the products can attract target audience to the e-commerce website by meeting their spiritual needs and arousing their curiosity. Also, seeing the forecast with positive words, customers can be encouraged while receiving holiday wishes from the brand, which is very helpful to the building of the relationship between the brand and the customers.

Choose the Right Design

Choosing the right design not only helps to show the theme, but also can satisfy the customers’ aesthetic needs. In the Spring Festival case, Colourpop used red as their theme color, along with many Chinese patterns and characters, so as to create a festival atmosphere and emotional resonance with the audiences. Also, they have used younger design, including the small flowers and the color of blue, to make sure it is consistent with the brand image and more suitable for young audiences.

Be Unified and Be Flexible

By clicking the pictures in the two email, it is easy to find that the websites linked to them is not directly the main page of the Colourpop, but another 24 microsites correspond to different constellation or zodiac sign. It is easy to notice that the same pictures with the same style as the email had been put on those microsites, which created a sense of unity that enhances credibility.

However, we can also find that the pictures and content are actually flexible. Different sizes of pictures are suitable for different devices; different selection of product corresponded to different constellation or zodiac sign are suitable for the horoscope theme. 

Also, through progressive disclosure process provided by a hamburger menu (which was linked to the main page and other products of Colourpop) on the upper left corner of the microsite, Colourpop has gave the customers a complete and progressive user experience.

Choose the Right Time

The last thing I want to mention is the timing. The festival campaign was launched 3 weeks before the Lunar New Year, when people were preparing for the festival, shopping for goods and choosing gifts. If customers were attracted by the content and decided to buy, they would have enough time to get the product before the festival. In the constellation case, the email was sent to me a day after I opened up the similar email (the festival one) many times (for research purposes). Rule out coincidence, I believe it was because their system thinks I was interested in these kinds of subjects, so they sent me another one to retarget me in time.

In a word, Colourpop has created a series of UI elements to provide the customers a comfortable and closely related UX through the horoscope landing pages.

(Pictures are taken from the Internet, the copyright belongs to the original author.)

[aljureallure]

🌝🌸🐷🧧Here is my Lunar New Year inspired swatch art using @colourpopcosmetics Jelly Much Shadows in Foxes and Once & Floral, SSS in Roy G. Biv, Ultra Matte Lip in Avenue and Snowfleek, and Ultra Satin Lip in Point Zero. Hope you guys like it! 😊 I named the little piglet, Luna 🌙🙃. I know Lunar New Year started on the 5th, but technically it is celebrated for two weeks, so 🤷🏻‍♀️😜 By the way, Happy Lunar New Year! ♥️✨ Also used @katvondbeauty Tattoo Liner in Trooper to draw the design 🖤✨ #colourpop #colourpopcosmetics #colourpopme #supershockshadows #colourpopswatches #aljureallure #tattoo #swatchart #aljureallureswatchart #makeupswatches #swatchartist #colourpopeyeshadow #art #makeupart #colourpopultramattelip #kathleenlights #liquidlipstick #lipsticklovers #eyeshadowswatches #tattooliner #jellymuch #affordablemakeup #crueltyfreemakeup #lunarnewyear #yearofthepig #festivemakeup https://www.instagram.com/p/Btlyz_yAssZ/?utm_source=ig_tumblr_share&igshid=cnmbjr4apyr9

[eeshlyye]

oooh 3, 14, 26, 44, 48? :) (for the makeup ask, haha)

3- what’s the one product you absolutely need in your daily routine? 

setting spray. I went for YEARS without it and then I started using it and now I feel the worst kinds of insecure without it lmao

14- matte or shimmery eyeshadow?

shimmery!!!!!!!!!! i love glitter

26- favorite lip color?

another favorite of mine is colourpop’s creeper, I wore it a lot at lunar new year parties

44- what’s the best compliment you’ve gotten about your makeup? 

the makeup wasn’t on my face but I did my roommate’s makeup the day she was proposed to and she cried a lot but the makeup didn’t smudge or run and she was so impressed that she asked me to be her makeup artist for her wedding so while it wasn’t an outright compliment, I took it as one lmao

48- daytime or nighttime looks?

Nighttime!!!!! I love doing dramatic looks

THANK YOU, GINNY!!!!!!

send me makeup asks

[viralafeed]

ColourPop Lunar New Year Collection (2022) Swatches

ColourPop Lunar New Year Collection (2022) Swatches

ColourPop Lunar New Year Collection launched earlier this month and included three lip colors, one eyeshadow quad (one shade is a pressed glitter), and a Sol Body highlighter, which are swatched in this post! ColourPop Lunar New Year Collection Gallery Options Products Swatches On LipsLip Swatches Get ‘Em Tiger In the Wild Best of Luck Moon Mixer Feline Myself It’s Grr Time Hear Me…