#curate your own experience all you want but be careful on narrowing your view of the world so much you end up becoming you swore you hated

[villainsandvictimsalliance]

As someone from Latam, the way the people of United States views racism and discrimination is so unique to their country it scares me how easy it is for them to try and apply it for everything.

It's kinda impossible for me to imagine discarding everything that is flawed within Latine culture in an attempt to erase racism and discrimination. Because there are many elements that are vital to the Latine culture that are both incredibly racist and incredibly representing. There's not a neat cut on something "good" or "bad", not a set of rules that can tell you what you should engage with.

That's what critical thinking is for?????

Idk. It's the way I've read some people screaming for more diversity in their favorite shows and then when the art doesn't match their cultural frame, instead of researching or trying to understand why it is different in the first place?!?! They go out accusing and judging and setting trials based only on what they know.

Maybe the reason they don't give you as much cultural diversity as you want is because you can't take it without the threat of becoming a puritan, you know... Like, it's okay to lack the tools to analyze something, we all ignore a lot, that's the basis of the human condition. Just chill and try to ask and investigate for once in your life...

[celerydays]

Hi! I have been following you for some time and I notice you draw more and more Sebastian and Ominis doing stuff that makes me... uncomfortable.....

Sebastian and Ominis are best friends, why people are obsessed with drawing them into weird gay stuff? Seriously.... Why can't be friends.... without all Sebinis... Just stop it...

Normally I would delete messages or simply ignore the things that make me feel uncomfortable–

But, you're on anon and this is my ask inbox, so I can only assume you want an actual, public response. So alright. Fine.

Like I said: normally I would just remove odd, uncomfortable, or even outright rude messages without making a whole thing of it. I curate my own online experience and I try my best to live by that rule.

However, I've now gotten multiple unsolicited DMs over the course of a couple of months expressing the exact same sentiment (and nearly word-for-word as this ask, so I highly suspect I already know who you are). I have duly ignored or glossed over them hoping that the person/people would take the hint to simply stop engaging with the same message over and over again. But an anon ask is my last straw, I guess.

So if you are the same person as in my DMs, I'm finally giving you a response (and if you're not the same person – which I highly doubt – then I'm speaking to both of you).

Firstly, I want to say that I am sorry that your worldview is so limited that this is your stance and feelings on gay/queer ship content for Sebastian and Ominis.

Next, I ask that you please:

Don't make your homophobia anyone else's issue but your own. Don't come into DMs/ask inboxes/comments to make your discomfort with the content I create my problem. I don't know what you hoped to accomplish by sending this message but it's unlikely that you'll find the same feelings or sympathy from the person who is actively creating queer/sebinis content.

Curate your own online experience. Once again, do not make your content consumption anyone else's problem but your own. The "unfollow" button is there. Tumblr has a tag filtering system and I try to tag my art and content as accurately as possible. If you do not like something/it makes you uncomfortable, then do not continue to consume it. And if you still decide to stick around for whatever reason, then please keep your thoughts/opinions on this matter to yourself because I can promise that I don't actually care why you would continue to be here and looking at my art if it makes you unhappy.

Widen your worldview and try to reframe your perspective. Consider that Sebastian x Ominis is just as canon as Sebastian x f!MC or Ominis x f!MC. As much as we like to ship our various MCs with the canon characters, MC never actually amounts to canonically being confirmed as anything but being just friends with everyone. Using the "they are just best friends" / "why can't they just be portrayed only as friends" could literally be applied to just about any other non-canon/non-confirmed ship between friends regardless of gender. If even one of them, Ominis or Sebastian, was portrayed as cis female in canon, I would suspect that you would better "understand" why a ship between these two "friends" may exist. Then also consider a cis male MC; it's possible you may suddenly reframe all the interactions between Ominis x m!MC or Sebastian x m!MC in your head to be "totally platonic/friendly". Your issue is certainly not with their canon relationship vs. fandom portrayal (but I think we both know that).

Educate yourself. Go outside and meet and talk to people, I dunno. It is 2024 my dude. I don't even know how you're on Tumblr – the most queer-friendly social media site – with those kind of narrowed views and stigma.

I would like to finish by saying: I don't wish you the best. What I do wish is for you to learn, grow, and be better than this.

And also please stop sending me messages of this nature, because the next ask or DM I get like this, we're moving on to blocking at this point. And if your purpose was to get me to stop, I can tell you that these messages have only fueled the explicit sebinis smut maker in me. 😤

[onewomancitadel]

I think what people really mean by Twitter being 2015!Tumblr is that the age demographic of Tumblr has changed (based on polls, I think the age group with the biggest user size is early-mid twenties), a lot of shitstirrers left for Twitter in the Purge of 2018, a lot of guys who used Tumblr for p*rn also left in 2018 (seriously, when I interacted with a guy at uni once who wanted in my pants I mentioned Tumblr because I am socially inept and he was like, oh the website for p*rn? *smirk* and I was like no I use it for my Reylos... he was wearing a Star Wars t-shirt, it's a long story) and obviously in general anybody else who used it for that reason also left, but you know exactly what sort of demographic I'm talking about - far be it from me to unturn that stone, I understand it's a mixed issue - and then overall you've got the fact that Tumblr is slightly better than it was, but it's not perfect.

I do think platform culture influences the way people interact with each other, and there are definitely ways you can fit somebody's interaction patterns into a typology - but the style of detraction you might see in Reddit comments is exactly the stuff you see on Twitter and it is the thing you encounter on Tumblr. Because Tumblr allows you to run your own personal blog, though, you have much more control over your interaction style. If Reddit is a free debate space, Tumblr is curated by comparison.

But it's also just a human nature thing lol. There are plenty of teenagers who have growing up to do on here (I was one of them) and you see a lot more on platforms popular with teenagers (Tik Tok, Twitter, Instagram) which changes the site culture. But I also think that teenagers need their own space to be edgy and get the angst out of the way. It's just much harder to do that when the platforms they're on also encourage putting your face, name, where you live etc. on it.

I find it a fascinating question because I don't think the Internet is wholly iredeemable and clearly we get some joy out of it - the things which concern me about the Internet have parts to do with social media and some not. I want to know what it is that makes Tumblr a pleasant site to use for hobbyist purposes. I can write longform posts, and consider topics which interest me, and curate my experience - by in large the the site has a slightly more mature userbase...

I also had on my mind recently how hard it is to write posts where you have people coming to you with the worst interpretation of what you've said. I think I am starting to accept again that I can't control that and people will read into what I'm saying because that's what they're looking for. That's something which still happens on Tumblr. It's a product of the Internet medium where it's very hard to clarify something you've said the way you could mid-conversation, and the fact that generally people are quite defensive. It feels like a combative space at times.

The real point I'm sort of trying to make is that like, part of what makes Tumblr a good platform is a consequence of its medium - it's a microblogging website - and part of it is a consequence of the userbase evolving. But I also think that loyal userbase is a consequence of what it offers in contrast to what others don't. Equally, issues with Tumblr aren't necessarily specific to platform, and I'd go so far as to venture that to be true of other social media websites. It's just very apparent that there are very bad decisions being made with them killing all user goodwill and reason to use them, but the myopic eye of short-term gains does not care for long-term growth and stability. It's a pretty sobering realisation to know that most of those guys up there think you're as dumb as a rock and will just take what you get. It's not some big conspiracy. They just think their site users are dumb. It's a pretty haunting and narrow view of humanity lol. There is no honour in it and yeah, it is actually nonsensical even from the view of a capitalist philosophy, because why would you willingly kill something with great brand and cultural foothold? Why would you abandon something that makes the platform what it is? This goes for Tumblr with its changes to the dashboard from Following (seeing things your followers post) to For You (algorithm).

[tenspontaneite]

Beyond the Moon Gardens - Extracts (1)

For lack of anything else to post today, I’m releasing some extracts from one of my non-public fanfictions – Beyond the Moon Gardens – as my participation in the @raayllum valentine’s event.

Information on and context of the story itself is below the cut. The 10k of snippets are also below the cut.

(General overview of the content of the snippets: established rayllum, fluff, domesticity, horn care, silliness, cuddling.)

-

Story information:

‘Beyond the Moon Gardens’ is a successor to ‘In the Moon Gardens’. The former was written in a month in late 2020, and has been worked on sporadically since. The latter was written in approximately three weeks between December 2019 and January 2020. Both are currently incomplete. I do not intend to publish either to the public in full, but may well post further extracts in time.

‘In the Moon Gardens’ is a story about Callum and Rayla getting married; however, the circumstances are deeply unpleasant and the experience is traumatic. ‘Beyond the Moon Gardens’ is considerably longer, and is focused on trauma recovery, hurt/comfort, relationship development, and fluff. The story is structured around a plotline involving rescue and disaster relief efforts in a Sunfire elf city called Lux Marea.

All snippets presented below take place on day 7 of the story’s timeline. They have been carefully curated for fluffiness for the purposes of Valentine’s day, and do not contain any of the hurt/comfort or post-traumatic scenes prevalent in the story at large. Some extracts have been edited to slot together and minimise empty space.

I may potentially post further snippets throughout the week if people are interested.

-

The extracts:

(Snippet 1: domesticity, fluff, city descriptions. Context: Callum and Rayla are staying in fancy diplomatic quarters in the city, where they arrived somewhat earlier in the day.)

Rayla turned away from her reflection and went for the door.

She glanced around, and found Callum in his own robe sat at the sofa in front of the window. Surprisingly, he wasn’t drawing. He was just staring out across the city, looking pensive.

“Not drawing?” She asked, and he startled, looking up at her in surprise.

He blinked. “Oh. I didn’t hear you.” He said sheepishly as she approached.

She snorted, and moved around the sofa’s edge to plant herself down beside him. “So I noticed.”

Callum smiled at her, looking for all the world like the best thing that had happened to him today was her sitting down next to him, eyes settling on her like he’d be perfectly happy to do nothing but look at her forever. She withstood that expression for only a single second before she had to lean in and kiss him. He made a pleased sound, reaching out to rest a hand on her back, fingers stroking reflexively over the thick wool of the robe. “You smell nice.” He said happily, turning his face sideways to tuck his nose behind her ear. He was undoubtedly getting a face full of wet hair that way, but he didn’t seem to mind. “Fruity, sort of.”

“They’ve got a lot of soaps in there.” She said, and her voice came out more soft than amused. Stars, but she loved him. “It’s nice. There’s all these soaps, and towels, and I think bath oils too.”

“You think?” He inquired, curious, still with his face in her neck. He pressed a kiss to her damp skin.

“Didn’t check them out properly or anything, but there was a drawer full of some fancy stuff. Bottles and the like. Looked like it might be bath oils.”

With a final kiss to the edge of her jaw, he pulled back to resume staring at her contentedly. “We’ll have to have a look later.” He said, and paused to give her an appreciative once-over. “That dressing gown looks nice on you.”

She rolled her eyes. “You say that about literally everything I wear.”

“That’s because you look good in everything.” He claimed staunchly, and honestly, he wasn’t looking half-bad in his dressing-gown either. The colour was familiar on him, but the casual comfortableness of it was weirdly pleasing to look at. Made him look cosy and cuddlable.

Rayla shook her head, then leaned in to kiss briefly along his jaw. It prickled a little. “You might want to see if they’ve got razors in there.” She said dryly. “You’re starting to prickle.”

He blinked, startled, and raised a hand to his jaw, feeling along it. Mercifully, he grew facial hair extremely slowly, making it less of an issue on the move, but it did still grow. He’d last made an attempt at shaving some two weeks ago, and that had sufficed up to now. “Elves don’t grow beards, though.” He said, after a moment. “I’d probably better just stick with mine.”

Once or twice, they’d made an attempt at shaving his bristles with Rayla’s swords, which had been kind of nerve-wracking, and plenty memorable. For lack of proper razors to be found in Xadia, they’d eventually ended up getting him a small knife that he claimed was alike enough to a ‘straight razor’ to work, though it periodically needed to be sharpened to an absurd degree. It was all very strange to her, even after a good half year of living with him. “Maybe.” She agreed at last, and gave him a sniff. Fresh from bathing, his state of uncleanliness was far more obvious to her nose than it had been before. “You should be getting washed up first though. You’ll make your dressing gown stink.”

He snickered. “Bet I reek to you now that you’re clean.”

“Just a tad.” She prodded him in the side until he started moving. “Off with you. Wash up.”

Evading her hands, he leaned in and planted a final kiss on her forehead before leaving, disappearing into the bathroom while she shook her head at him. She heard the water start up quite soon after, and eventually ended up staring out of the window like he had.

The city was still bright, both with sunlight and with the ongoing glory of the temple’s radiance. Settling into a sort of quiet lassitude, she watched it with eyes half-lidded, following the patterns of steaming light as though the smoke from a fire.

It was a striking city. Unlike Lux Aurea, which was so much gold it hurt to look at, Lux Marea was a thing of contrasts. The buildings were all built from the same dark stone as the bathroom had been done in, a grey that cast deep black shadows behind the gaze of the sun. And yet – every building was lined with gold. Accents on the corners, or moulding between the bricks, or running in thick channels up the walls…it gleamed, rich and distinct against the stone. Some of the largest, richest buildings had elaborate golden murals on their sides, luridly metallic and shining in the sun. All of that gold was glowing with magic now.

Rayla wasn’t much for aesthetics. But even she could appreciate the beauty in that view. She watched it for a while longer, lulled a little by the twisting patterns of glowing haze rising from the buildings, then stood and went to find something to do.

 -

 (Snippet 2: Calum and Rayla investigate the supplies their fancy bathroom is stocked with, discover bath bombs and are confused, Rayla points out various horn-care items, and Callum makes her very flustered by offering to use said items)

  After that, they went through and classified each of the mysterious drawer goodies a little faster. They found more varieties of lotion, some weird nearly liquid soaps, and a pot of some mysterious mini chalky spheres whose purpose neither of them managed to guess until Callum’s hair dripped on one and it sizzled. “Is it supposed to go in water?” Rayla wondered, befuddled.

“No idea. Try it.” He suggested, and they took the rinsing pot, filled it with water, and dropped the thing in. It fizzed and foamed magnificently, releasing pleasant odours and bits of dried flower as it dissolved, and both of them stared at it with fascinated consternation.

“Is that for baths?” She asked him, befuddled. “What’s the point?”

“…Fun, maybe?” He offered, reaching out to swirl a finger in the foam. “It looked pretty cool, after all. Maybe you’re supposed to throw them in the bath for the fun of it?”

“Fun foam and nice smells?” With a huff, she put that pot aside as something to maybe experiment with if she felt like it. “Well, maybe.” She snorted, and in the last unexplored corner, found something highly important. “Oh thank god.” She said, in that way she’d absolutely picked up from Callum, and he looked over with interest.

“What did you find?”

She brandished it triumphantly. “Toothbrushes.”

“Oh thank god.” He echoed instantly, peering over. “My teeth feel disgusting.”

“You’re not the only one.” She withdrew both toothbrushes from the drawer and set them aside. “Well, at least we know what everything in there is now. Mystery solved.” She went to close it, but was stopped with a hand on her wrist.

“Wait, but what about those?” he asked, indicating the small collection of things she’d already set to one side of the drawer with the horn-scrub.

“Oh.” She’d forgotten he wouldn’t know those on sight. “Right. Well, this thing here-“ She plucked up a narrow, vaguely curved implement with a soft-smooth coating. “-is a horn buffer. For making horns smoother once you’ve already scrubbed all the rough bits out with a proper scrub.” She planted it in his hands, since he seemed fascinated by it, and withdrew a sort of soft spongey thing with a texture like felt. “Horn polisher. Same thing, kind of.” He took that as well, and she pulled out a pot of thick paste that turned out to be exactly what she thought it was when she uncapped it. This one had obviously attempted to smell as pleasant as possible, but it still had a very strong and distinctive edge to it. She wrinkled her nose. “Horn polish.” She said, closing it up again. “To be applied and used with the polisher. And lastly-“ She picked up one of the remaining bottles, “horn oil.”

He looked weirdly interested. “What’s the oil for?” He asked, leaning in. “I mean, I guess the rest of it’s to make your horns smooth and shiny, right? So what about this?”

“It’s kind of fancy and unnecessary, and expensive, so not everyone uses it, but usually you put it on after scrubbing or polishing.” She explained, withdrawing the bottles one at a time. “They smell nice, which is good after the polish, and letting it sink into the horns is supposed to make them healthier and glossier-looking. You can technically put it on multiple times a day if you’re really into your horn presentation, but pretty much no one bothers.”

“Because it’s expensive?” Callum guessed, and she made a so-so noise.

“Well, there’s that.” She said dryly. “But it’s just kind of a lot of hassle, you know? If you’re already washing and doing your hair and keeping your horns not-gross, it’s just extra fuss you don’t really need.” She shook her head. “It’s less effort than full on polishing, I suppose, but I’ve never been bothered about polishing my horns except on special occasions anyway. It’s a lot of work.”

“Huh.” He said, in a sort of weird tone of voice. Rayla turned to him, and found his expression similarly strange. Thoughtful, interested, and a little bit furtive.

She eyed him suspiciously, picked up an armful of the supplies they’d set aside, and stood up with them. “What’s that look for?” She asked archly, setting things onto the broad side of the bath. He followed her lead, picking up the rest of it and standing, looking a little shifty.

“What’s what look for?” he asked innocently, putting it all out in neat rows.

“I know that face.” She told him, unimpressed. “I’ve told you so many times I know that face. That’s your dumb idea face. So out with it.”

For a moment, Callum looked sheepish. Then he cleared his throat, and looked at her, and she reflexively fell silent. “I…was wondering if you’d let me do your horns.” He said at last, and she made a strangled noise in the back of her throat.

“What?”

  -

 (Snippet 3: tail end of the horn-care discussion, domesticity, Rayla bemused by the concept of room service, Callum pestering Rayla for details on how horn care works, and discussion of one of Rayla’s newer hobbies)

 “That’ll be nice, then.” He said, sounding very at peace with the idea. “I can wash and comb out your hair, maybe. Give you some hornrubs.”

Her cheeks heated. “Callum.” She complained. “That’s so sappy.”

He pressed his face close alongside hers, and she could feel his smile against her cheek. “Treat you real good.” He said, very contentedly. “I’m gonna spoil you rotten.”

Rayla managed a strangled, deeply embarrassed sound in the back of her throat. A little indignant, she protested “You can’t just say things like that.”

“I can, and I did.” Callum grinned against her skin, and leaned in further to kiss her near the corner of her lips. “Love you.” He lifted a hand from around her waist, fingers settling at her jaw with a gentle suggestion of movement. Feeling near to bursting with mortification and adoration, she grumbled wordlessly but followed his hand, allowing him to lead her face around so he could kiss her on the mouth.

“You,” she muttered, into his lips, “need to get dressed.”

He paused, then huffed a surprised breath over her skin. “That’s right, I’m still just wearing a towel.” He remembered, ruefully. “At least I’m drier now.”

“It’s been ages, of course you’re drier.” Rayla shook her head at him, then nudged at his arms until he let her go, extricating herself from his embrace. She had difficulty looking him in the eye when she turned, after all of that. “…Get dressed.” She repeated, softer, and shoved the dressing gown he’d hung nearby into his arms. She leaned in, kissed him once on the lips, and then turned away to leave the bathroom.

She settled on the sofa, ensconcing herself beneath the soft blanket she’d found, and stared out at the city while her heart recovered. Sometimes, she loved Callum enough that it was a little hard to cope with, like she was afraid that the emotion in her would rupture if it built too far. He was used to her retreating a little at times like that, just long enough to breathe and feel slightly less overwhelmed.

He took long enough in the bathroom that, eventually, she guessed that he was shaving. That disappointed her, a little. She liked to watch him when he shaved. It was always so strange to her, something quintessentially human; a bizarre banal grooming ritual that reminded her again and again that he wasn’t an elf, he really was a whole different kind of being to her, and his humanity was made of so many little things. He never failed to chuckle at her for how she watched him shaving, but had grown very used to her keeping him company for it.

She sighed, and looked out on the city under the sun, and regained her emotional footing. By the time he emerged, clad once again in the dark red dressing gown, she had her equilibrium back and looked up gladly at his return.

“Where’d this blanket come from?” He asked, bemused, coming over to join her. She held one end up so he could sit down under it with her.

“One of the drawers. There’s a bunch of stuff in here.” She informed, and once he was seated she didn’t waste any time in reaching out to run her fingers along his still-damp jaw. It was so smooth. She murmured, pleased, cupping his face between both hands.

He coloured a little, looking across at her with soft eyes. “You’re so weird.” He told her, sounding utterly besotted, and she leaned in to kiss him lightly along that jawline.

“Love you.” Rayla said contentedly, and drew back just enough to nestle firmly against his side. He wove an arm around her back and turned his head to kiss her at the brow.

“Love you too.”

After a good bit of cuddling and watching the city together, Callum admitted to wanting a drink and Rayla to not knowing whether their waterskins were still filled. They were, as it happened, but-

“You know, if you wanted fresher water, or moonberry juice, we could just ask for it.” He pointed out. “All we’d have to do is open the door and ring a bell and someone would come up, and we’d ask for a drink, and they’d have it up for us just like that.”

She shook her head, utterly exasperated at the idea. “That’s so weird.” She said, and then actually considered it. “…Let’s do it.”

He laughed, and obligingly got up and went to the receiving room to fetch the bell. He mostly-closed the intervening door for her sake, so that when a servant responded to the ring she didn’t feel particularly on edge about it. They couldn’t see her. It was fine.

After a short conversation with the servant, they were off, and Callum shut the outer door before returning. “Five minutes.” He said, and true to his words, there was a knock at the door not too much later. He went to answer it and brought back an actual platter, balancing an entire jug of moonberry juice, an entire jug of water, and two glasses.

“Did you ask for a whole jug?” She asked, disbelievingly, as he set it down on the low table ahead of the sofa. “Or the water?”

“Nope. Actually, they passed along their apologies for not leaving a jug of water in here in the first place. Apparently that’s their usual thing to do, but since they were hurrying for us it got forgot.” He poured her a glass of juice, and then some for himself, and sat back.

She snorted. “What a terrible standard of service.” She said, mockingly. “I mean really, forgetting to leave us wee little glasses and chilled water, what is this place coming to?”

He snickered at an inopportune moment, very nearly making a mess with the glass he’d been in the process of drinking from. “Don’t say that around Vervain, I think she’d actually explode.”

“Right there on the spot.” Rayla agreed. “It’d make a terrible mess.”

They traded a few light-hearted quips on the subject of the accommodations while they had a drink, then they set it all aside for later. Callum, who was clearly angling for it, managed to get her onto the topic of how exactly a proper horn care-and-polish was supposed to go, and she spent pretty much the entirety of that torn between being increasingly embarrassed and increasingly amused. He was so interested, like she was sharing arcane magical knowledge instead of stupid basic grooming tips.

“I mean, I’ve seen you using your horn-scrub on the road sometimes, to file away rough or flaky bits, right?” He was saying, while she leaned over to lay against his chest. He reflexively put an arm around her even while gesturing with the other one. “You kind of go…with the sort of curvy lines in your horns? Like one at a time?”

“They’re called ridges, Callum.” She informed him, incredibly amused. “And yes. You need to file along them all one by one, and be careful to keep the shape too. If you do it badly you’ll flatten out the tops of the ridges and it looks really stupid.”

He stared down at her horns with fascination, and lowered his gesturing hand to trace the shape of – she presumed – one of her horn-ridges in detail. She made a flustered sort of murmur at him, but he seemed too busy to notice. “Right, so, hm.” He almost seemed to be speaking to himself. “Yeah, if you just file it from the top it’d all flatten out. So you have to sort of work around each one? Following the curve?”

“That’s why Moonshadow horn-scrubs are so much more complicated.” She informed him. “We need the wee fiddly parts to get between all the ridges and file it right without losing the shapes. Takes forever. Our horns are more of a pain than almost any other kind of elf’s.” She grinned up at him. “Unlucky for you.”

“Are you kidding?” He asked, incredulously. “This is great. Means I get so much longer to spend on you. You never let me spoil you enough.”

She processed that, and groaned, burrowing her face into the wool gown over his chest. “You’ll change your tune soon enough.” She muttered, but wasn’t entirely convinced. Callum really was an incredible sap when it came to doing things for her. “It takes so stupidly long.”

“I’m counting on it.” He declared happily, and she huffed.

“You’re ridiculous.” She informed him, and after nearly ten more minutes of him trying to wrangle intricately detailed horn-polishing knowledge out of her, just rolled her eyes and said with exasperation “It’s like polishing armour, Callum. Or boots. You just buff it up, then go at it with polish on the polisher for ages. There’s not much of a trick to it.” She paused, but did add “Gets kind of messy though. The filing stage puts horn dust and bits everywhere, and once you start polishing you get like…murky polish liquid all over your hands. Better put a towel down.”

Eventually, after enough sitting around that the cuddling alone wasn’t engrossing enough anymore, Callum did go and get his sketchbook and immediately sat down to begin producing what Rayla was certain would be the first of many, many drawings of the city. He drew it as seen from above first, and Rayla settled in to watch with half-lidded eyes.

She’d grown very used to spending time watching Callum draw. In large part, this was because he tended to spend a lot of his free time doing it, and she was often around when that happened. It was quite satisfying, to sit there and observe as the shapes on the page took form. But even so…

There was only so much of watching him draw that she could do before she started getting bored. Throughout their journeying, it had rarely got to that point. What with the time constraints of camp-craft and travelling, there’d been little enough spare time that Rayla hadn’t felt compelled to find anything else to do. Now, though, she found with surprise that her fingers were itching for her knives.

“Huh.” She said to herself, with interest, and Callum turned his head to peer at her.

“Hm?”

“My knives.” She said, and then realised this wasn’t especially helpful. “My carving knives. Just realised I’m hankering for them a bit. That’s never really happened before.”

“Oh.” He thought, then looked pleased. “Looks like you’re starting to make a habit of it after all. That’s really nice.”

“Less nice when I don’t actually have the knives.” She snorted, and considered her empty hands.

Rayla, on the whole, tended towards active ways of passing the time. She liked to train, and she liked to exercise, and if Callum was free she always liked to go flying with him. But inevitably, after half a year spent together, there had been plenty of afternoons and evenings in their off-time when she was too tired to go out for training, or Callum was spending time drawing and she wanted to be around him, and she ended up with nothing to do.

He’d been the one to gently pester her into taking up some sort of hobby. At first she’d just grumpily sharpened her weapons over and over again, but with enough work he’d got her to try other things. He’d suggested either knitting or whittling, on the basis that both involved the use of stabby implements, and she was a fan of those. Knitting she hadn’t taken to. But whittling…

At first, she’d just done it because he’d prodded her into it, and she didn’t hate it, and there was nothing better to do, so she might as well. But now, considering her empty hands with consternation, Rayla realised for the first time that she actually kind of wanted to be doing it. When had that happened?

He leaned over and pressed a kiss to her cheek. “Pick up some things in the city tomorrow, maybe.” He suggested, and turned back to his drawing.

“Bit of a waste, when I’ve got a plenty good enough set of knives at home.”

“You don’t need to get a full set. But it could be nice to have a couple of the main ones around, for travelling with.” He shrugged. “You can practice on any random bits of wood, right? So it’s mainly the knives you need.”

She snorted. She’d learned enough to know that the type of wood one chose was, in fact, very important. But…yeah, for messing around like she did, random wood was usually fine. If splintery. “Maybe.” She said in the end, already thinking of the knife she used most. “It’s not a bad idea. Clothes and supplies are the priority, though. So maybe if there’s anything left after that.”

“We’ll need cold-weather gear, if we’re going through the Shiverthorns in winter.” He remarked, and huddled into the blanket like the mere thought was making him cold. “Thick cloaks and stuff.”

“Which are expensive.” She reminded. “And also heavy. It’ll slow you down.”

He shrugged. “I figure that’s okay. We won’t be in a huge hurry to get back, after all.”

  -

 (Snippet 4: Callum and Rayla discuss dinner options, watch the sunset, and investigate the light fixtures. Context: in this story, I worldbuild Sunfire elves as some weird blend of French and Roman.)

  He hummed by way of agreement, and pulled her tighter in to his side. “For now, let’s try not to worry about that.” He said, determinedly. “Today our job is to relax and rest up, and that’s it.”

Rayla sighed, and shifted around to lay part-way across his front, face half into the red wool at his chest. “I can probably do that.”

They cuddled for what actually didn’t end up being that long, because there was a knock at the door. It echoed sharply through the polished wood, even with the intervening door closed. Rayla, who’d heard no footsteps of any kind due to the ostensible soundproofing, stiffened immediately.

Callum blinked, then carefully extricated himself from her. “I’ll go get it.” He said, and she didn’t object. She didn’t relish the thought of being seen by strangers when she was in her bathrobe. That was private.

He unlocked and opened the receiving room door, closed it behind him, and then unlocked and opened the outer door. There was actually a decent degree of sound loss between there and Rayla’s current spot, so she couldn’t hear what was being said beyond stray words. After a while, Callum said something in a distinctly goodbye-ish sort of voice and the encounter ended. He considerately locked both doors for her on his way in.

Over his arm, he was holding a neat stack of clothing and armour. “Already?” She asked, startled, and watched as he set it all down on the bed.

“Already.” He agreed, seemingly pleased. “I guess their drying spells really are useful. Look, they’ve cleaned your armour. And our boots.”

Rayla lifted herself from beneath the blanket to go over and look. All of their things looked fresh and new, bereft of the dull beige hues imbued by travel and sleeping in dust and dirt. It half looked like they’d re-dyed some of it, honestly, to get the clean colours back. She lifted Callum’s scarf from the pile, sniffed it, and hummed at it.

“Laundry smell?” He asked, amused, and she shrugged.

“Unsurprisingly.” She considered putting it on him, but in the end decided she was enjoying the look of him in the bathrobe, all cosy and comfy-looking. “What else were you talking about?”

“Hm?”

“With the servant.”

“Oh.” He paused to collect his thoughts. “Dinner stuff. He wanted to tell me the options they’ve got, so we can order ahead of time.”

Rayla made a thoughtful noise, and drew him by the wrist back over to the sofa again. “And?”

“You want me to list it all off?” She nodded, and obligingly he went off listing the various items on the menu, many of which were evidently examples of bizarre Sunfire ideas about cooking. Snails, really? Frog legs? Her nose wrinkled at that one, and Callum’s lips quirked. “They serve glow toad too.” He admitted ruefully. “I mean, I guess I heard they were delicious, but it’s one thing to hear it and another thing to have it on the menu, you know?”

She made a face. “Ez would never forgive us.”

“Bait would never forgive us.” He agreed, snickering.

“And besides – ew.” Rayla shook her head, and waved her hand. “What else?”

He went through all of the selections, drinks and desserts included, and then finished up by saying “He left a sort of booklet thing behind with it all written down, if you want to look over it.”

She stared at him with exasperation. “Callum. You really just stood there and said it all when you could have just handed me the bloody menu?”

“Well, you did ask.” He said, like this was reasonable, and she sighed fondly at him.

“You dumb prince.” She told him, affectionate, and leaned in to kiss him on the cheek before going to look for the menu.

By this point, it was around four in the afternoon, and the sun seemed to be making a very definite bid for descent. She retrieved the Booklet of Food Options and retreated to the sofa with it, where Callum had already planted himself to watch the city. There was a hint of yellow-green in the bright clear sky, and the angle of light from the sinking sun was casting some particularly dramatic shadows. The temple was still gleaming with light off to the side, and the golden circuitry through the city still exhaling. She stared at it for a moment, certain that tonight’s sunset really was going to be spectacular, and then opened the menu to start looking.

It had been long enough since lunch that the sight of so many food options was plenty enough to make her start considering the idea of an early dinner. In an hour or two, maybe. Some of it was too weird or too exotic to consider, but there was a lot that wasn’t.

She passed the booklet over when she was done making selections, but Callum seemed too occupied with the burgeoning sunset to want to look at it. She snorted, leaned in to kiss him on the cheek, and then leaned comfortably into his side to watch the city.

The sun fell over a period of around half an hour, sinking lower and lower, until the sky filled with such intense yellows and deep reds that it seemed almost to have caught fire. The grey slate of the city turned bloody red in the light, every golden trace lit up and shining in the growing dark. The few wispy clouds left in the sky were shining too, until the sun began to pass beneath the lip of the sea on the horizon, and the blue-green edges of the dusk glittered with stars.

“That,” He said, very softly, when dusk was ebbing into twilight, “was a really incredible view.”

Rayla had little artistry in her heart, but she’d appreciated that sunset. She knew that by contrast it must have touched Callum deeply. She looked at him, taking in his expression, finding it every bit as amazed and awed and happy as she could have hoped for. Her heart fluttered, happy for that he was happy, and in the warmth of that contentment she reached over to cup his cheek with her hand.

He looked at her, leaning into the hand, and offered her a small and very soft smile. Her thumb smoothed over his cheek as he lifted his hand to settle atop hers. Wordless, she leaned in to kiss him, warm and brief, and lingered there close by his face for a long while after their lips parted. He sighed very quietly, entirely happy and entirely at ease. It was peaceful in a way she’d dearly missed.

Feeling utterly suffused with warmth, Rayla nestled in beside him, fingers hooking lightly in the soft red wool of his robe. His arm came around her, and both of them sighed, and both of them settled, and it was quiet.

Neither of them felt the inclination to move or speak for quite a while. The sky was dark and full of stars by the time she shifted, and the city’s golden circuitry shining boldly through the shadow. The Moon, ascendant in the sky, was very nearly full.

“Might not be so bad after all, staying here a while.” She said, finally, and pressed her lips to his neck. “Comfy, nice bathroom, nice views…and the food options look kind of incredible, honestly.”

He chuckled, soft and fond. “Bit of a weird honeymoon.” He murmured into her hair. “But I’ll take it.”

She huffed. “Honeymoon.” She repeated, shaking her head.

Well. She supposed if they’d had to go through that whole forced marriage ordeal, they did at least deserve to get a nice holiday out of it. Even if most of that holiday was going to be spent working, the not-working parts of the day looked to be a lot fancier and more luxurious than they were back home.

“Yeah, I guess so.” Was her conclusion, in the end. “Did you decide what you’ll be eating?”

“Pretty much.” He kissed her brow. “You ready to order? It’s still kind of early.”

“Eh. It’ll do.” She shrugged, and listed off her selections. He kissed her again, then gently untangled himself from her limbs to go off and summon a servant.

The room had gone darker while the sun set, and the soft yellow glow of the fireless light fixtures along the walls had grown more prominent. Now a little curious, Rayla took the opportunity to investigate one, and on closer inspection found it to be some sort of…weird bioluminescent plant. Or maybe animal? It had long rigid tube-like structures that had plainly been cultivated into ornamental shapes, that looked almost like some sort of stone, though it had obviously been painted or dyed the usual deep red. It exuded a number of softly glowing yellow-orange tendrils from the openings at the end of the tubes, short and blunt but weirdly pretty.

She reached out cautiously to touch one, and at once the tendrils retracted inside the tube, the light dimming. Startled, she drew back to watch it, but the tendrils didn’t start to tentatively reappear again for another minute, during which she heard the light murmurs of Callum conversing with whatever servant he’d summoned.

When Moonshadow elves wanted light after dark, they just used enchantments, or glowstone, like normal people. Fancy Sunfire elves, however, apparently favoured plants. Or animals. She honestly wasn’t sure which this one was. Some sort of land-coral?

“I ordered the food.” Callum said, when he returned. “They said it’ll be about half an hour. And they’ll bring it all up at the same time so we don’t get disturbed twice.”

“Perfect.” She pronounced, with satisfaction, and then dragged him over to meet the light fixtures. Predictably, he spent a good ten fascinated minutes investigating the weird glowing polyps, and then a while longer sketching one out, and was half-way through that when the food arrived.

 -

(Snippet 5: after dinner, Callum and Rayla engage in some silliness, then cuddle. Domesticity.)

 “I’m so full I’m not going to move for a week.” Rayla announced, after staggering her way back through to their sofa, followed by an amused Callum. “It’s going to take at least that long to digest all of that.”

“That might make it tricky to get supplies.” He said, pretend-thoughtful. “But I’m sure we can work something out.”

She snorted, patted him on the shoulder, and then promptly pulled him into her side when he started looking at her in the imminent-cuddles sort of way. He hummed contentedly, turning his face into her shoulder, breath warming the wool over her collarbone.

“This bathrobe is so comfy.” He said happily, words muffled by wool. “It’s so nice.”

Having had very similar sentiments about his bathrobe earlier, she quite agreed. “Shame they didn’t include wool pyjamas, really.”

He didn’t offer any response for that, just snuggled, putting an arm around her waist. It was almost a little uncomfortable, really, what with how full she was, but she didn’t protest. She just held him close, smoothed her free hand over his hair, and looked out over the city. In the dark, watching the vaporous light rise felt very much like watching fire. It was very entrancing.

Some time later, Callum started to show signs of beginning to fall asleep on her. She looked down at him, snorted, and then nudged him until he stirred. “If you fall asleep now you’ll be up too late.” She informed him as he made plaintive noises at her. “I’m not having you exhausted and useless for your magic channelling nonsense tomorrow.”

“But you’re too comfy.” He complained, and she smirked.

“That sounds like an invitation to be less comfy.”

He opened an eye to peer at her suspiciously. “What do you mean, ‘that sounds’ – hrk!” His words cut off as, unceremoniously, she swept him up with an arm under his back and another under his knees, on her feet with a quick shift of her weight and his. She grinned down at him, finding him instantly and distinctly awake. “….Honestly this is still pretty comfy.” He said, weakly, when he’d spent enough time staring wide-eyed at her to recover his words.

Rayla pretended at thoughtfulness. “That sounds like a challenge.” She said, and he looked alarmed.

“It wasn’t! It wasn’t!” He protested, to no avail; she stepped around the sofa, judged her angle, and tossed Callum at the bed.

He wasn’t particularly aerodynamic, but her aim had been good enough anyway; he sailed neatly between the posts at the corners and impacted decadent Sunfire quilting with a muffled oof. She was laughing at him outright when he turned, staring at her with a sort of red-faced stupefaction that told her exactly what he thought of the whole experience. “Your face right now,” she managed, doubling over to snicker in his direction. Hilarious.

“You know, there’s a saying,” he began, a little dazed. “About trusting someone as far as you could throw them.” He pushed himself up on his elbows. “You could probably trust someone a lot, is what I’m getting at.”

“…I actually do sort of know how far I could throw you, now that I think about it.” Rayla said, thinking back. “It comes up in assassin training sometimes. Throwing teammates at walls and the like, to give them a leg up. I lobbed someone about your size around six, seven metres once.” She paused, and added “Lengthways, I mean. Throwing someone upwards is a lot harder.”

This did not make him any less wide-eyed. “That’s like, over twenty feet,” he marvelled, looking at her with plain admiration. “You’re amazing.”

She huffed, reflexively bashful at the praise, and shook her head. “Amazing at throwing people, at least.” She said dryly, and went over to stare down at him from the foot of the bed. “How’s the bed?”

“…Very nice, actually.” He said, after a pause for consideration. “You’re pretty bad at making things less comfy.”

“You’re definitely awake now though.” She pointed out smugly. “So my work here is done.”

He snorted, sitting up fully to beckon to her. Obligingly, she bent forwards to meet him with a brief kiss. “Hard not to wake up when someone throws you half-way across the room.”

She rolled her eyes. “It was not that far.” She said, and after a moment made the executive decision to fall forwards onto the bed, face impacting the plush duvet and sinking in. Her feet hung from the edge, and Callum giggled.

“Hehehe toes.” He said, and reached out to poke one. He found her four-toed feet amusingly charming every time he was reminded of them, which would have been funnier, except her feet were pretty ticklish and she twitched every time he prodded like this.

“I will kick you.” She warned, and he subsided with another snicker. Instead of messing with her any further, he shuffled over and started playing with her hair. “Mm. Better.” With a sigh, she closed her eyes and tipped her head forwards, face smooshing deeper into the bed. His fingers carded through her hair, nails trailing lightly at her scalp.

“You didn’t brush it.” He noted, carefully working out a couple of tangles, and she shrugged.

“Couldn’t be bothered. ‘Sides, it only tangles again when we cuddle, anyway.”

He hummed, and went through it again more purposefully, parting it carefully around her horns as he looked for and eliminated a few knots. He brushed around her hornbeds and she shivered. Apparently noticing the reaction, he did it again, more deliberately, chuckling at the way she murmured and pushed her head into his hand. “You look like a shadowpaw when you do that.” He said, affectionately, scritching gently around her horns. “Headbutting people’s hands when they pet you.”

“Anyone else and I’d be cutting off their hands, trust me.” She mumbled at him, already a little indistinct and fuzzy around the edges of her thoughts. Hornbed-scritches did that. “…Suppose the shadowpaw’d do that too. Except they’d bite the hand off instead, if they didn’t like you.”

“What I’m hearing is that if you were an animal you’d probably be a shadowpaw.” He sounded very fond.

“Mm. Guess so.” What would he be? Something doggish, probably. Friendly and playful and loyal, and then all teeth and fierceness when threatened. That sounded about right…

She drifted, a little. It was hard not to, when collapsed onto a comfy surface with one’s hornbeds being rubbed. He stopped after a while though, evidently noticing her drowsiness, and stroked a hand over her head between the horns as he chuckled. “Now who’s falling asleep?” He teased, and she made a half-hearted rude noise at him.

“’s your fault.” She muttered at him, indistinct around the duvet in her face.

“Uhuh.” He sounded amused, and stroked the back of her head again.

 -

(Snippet 6: very detailed depiction of horn care, which in-setting is considered intimate)

 She was suddenly very glad he’d interrogated her so persistently on the procedure earlier, because she wasn’t at all certain she’d have been able to tell him anything more sophisticated than ‘um’ when he was literally about to do her horns for her.

“You’re so cute.” He told her affectionately, obviously very aware of her current emotional state, and then finally set soapy hands onto her horns.

“Oh my god.” She muttered, cheeks flaming, feeling the weight of his hands, the subtle pull at the rest of her skull. She had never been quite so aware of her horns as when he started soaping them up and washing them, and it didn’t take long at all for the warmth of his skin to soak far enough through the keratin so that she could feel it in the living horn. A little while later, he applied the coarse-bristled-brush-side of the horn-scrub to her left horn, and she made a tiny embarrassed sound at the ceiling. “You should scrub them harder than that.” She managed after a moment, since he really was being too gentle about it. “Horns are tough, you know.”

He hummed with interest, and obliged, scrubbing hard enough that it pulled at her head a little. The towel-pillow had been a very good idea of his, really. “How much horn care do you normally do?” He asked, curious, getting the washcloth to rinse her horn before scrubbing again. “I’ve seen you file them, but…”

“…Usually just this. A good scrub to make sure they’re clean, and then filing down the rough bits.” Rayla offered a mortified noise. “But it’s been weeks and I’ve not even done that. They’re probably so dirty…”

“Shush, they’re fine.” He huffed at her, and kept on at her left horn until he was satisfied with it, moving over to the other one. Rayla regarded the ceiling with a persistently red face the whole while, cheeks feeling nearly as warm as the half of her body that was still in bathwater. “I wonder if your face is going to be this red the whole time.” He remarked, when he’d apparently finished with the washing.

“Probably.” She muttered, self-consciously, and felt her gut squirm when she felt the first experimental scrape of the fine filing parts on her horn.

Callum laughed softly, and started setting to work with the file. “If you say so.”

For all that he’d never done this before, the muted sensory feedback Rayla gleaned from her inner-horns and her ears suggested that he seemed to be doing fine with it. He readjusted the file enough that she could be relatively sure he was respecting the curve of the ridges, and worked slowly along the shape of each one, from the hornbed to the pointed tip, over and over again.

As she’d told him, it was a long process. It took a long time. Long enough that, contrary to her words, her embarrassment did start to burn out a bit, the red of her cheeks easing until she only felt a little flushed, a little flustered.

“I see why you thought the cloak would be a good idea.” Callum said ruefully, a while in. She could only imagine how much horn-dust and flaky bits of keratin must be littering it. “This does get kind of messy.”

“Told you.”

“For now this is just making your horns go sort of…pale, and scratched-looking.” He commented, working the file around one of the ridges on the underside. “I guess it goes dark again once you start buffing it?”

She made a small despairing noise, but agreed “Yeah, basically. Honestly all you really need to do is wipe it over with a wet cloth and it’ll stop looking like that. But…”

“But I’m not stopping there.” He said, with evident satisfaction, and a little more heat rose in her cheeks.

He was slow and meticulous about the filing, but got through it a lot more quickly than she could have if she’d done it herself. It was hard to work on your own horns – the angle was bad, you couldn’t see what you were doing, and adjusting to get the undersides was a huge pain in the arms. By contrast, doing it for someone else was just…a lot easier.

Finally, he set the scrub down and went for the washcloth again, soaping up and rubbing her horns clear of dust, poring over them for any spots he’d missed. When he was finally satisfied, he said “and now I buff them?”

“Mmhm.” She confirmed, bringing her hands up to hide her face for a moment. So, at her confirmation, he started on that part next. He evidently hadn’t expected how vigorous the buffing and polishing stages of horns were, because she kept telling him to press the buffer harder, and he kept making worried noises about it, and she had to keep assuring him that no that’s how it’s supposed to be, and eventually she start started laughing helplessly at him.

“I feel like I’m going to hurt your neck,” he complained at her, when the strength of the requisite motions pulled at her head. “Or like, hurt your hornbeds, or something.”

“I’ll be fine, Callum.” She assured him, still laughing, mirth and embarrassment squirming in her chest. “This is just how it goes, you know.”

“At least I brought you a pillow.” He sighed, and obligingly kept on. A fair while later, when he was done with the buffing and had washed her horns again, he leaned back a bit to admire his work. “That really is looking a lot smoother and shinier.”

“And you’ve not even done the polishing yet.” Rayla felt very weird then, laying back, eyes fixed on the ceiling. She’d been through embarrassment, and then amusement, and now…now, there was something else. She felt almost calm. Almost settled, like she’d finally started to grow used to this. Like the novelty of his hands on her horns had worn through.

Now, she felt kind of comfortable. At ease, in a way. Her mind was drifting in the way it did when Ethari or Runaan had helped her with her horns before, like this was just a normal thing. A normal thing that took ages, and that one had to daydream through to pass the time.

“I’m actually really looking forward to seeing what they look like when I’m done.” He was saying, as he put the buffing things down and went to get the bottle of polish and the polishing tool. “I’ve never seen your horns all done up before.”

“Maybe now you’ll finally understand what I mean when I say my horns have gone gross.” She pondered, and he laughed. “Finally you’ll know what well-kept horns are supposed to look like.”

“I have seen other Moonshadow elves’ horns, you know.” He informed her, obviously amused, and she heard the cap of the polish opening. A moment later, she smelled it, because there was really no mistaking that smell. “Yours still look nice no matter how long it’s been since you scrubbed them.”

Rayla made a disagreeable noise at him, and he snickered back, and then finally set about the polishing.

She’d told him, earlier, that horn-polish was pretty potent stuff, and that’s why you applied it to a sort of spongy cloth attached to a handle, rather than scrubbing with it by hand. At full strength, it actually melted the outer surface of the horn – just a little, just enough to meld it all down into a smooth, gleaming, perfect surface. Diluted polish was fine if you did it regularly, but with how long it had been for her…she’d told him to keep it undiluted. And it stank.

Her nose wrinkled, even with all the pleasant soap smells competing, and held her neck lax as Callum worked on her horns vigorously enough to pull her head back with every other movement. That was just how it went, so she wasn’t bothered. The towel was enough padding that it didn’t hurt, so she just laid there and let him work.

“Think I might actually nearly be done.” He pronounced at last, sounding genuinely a little out of breath. She’d told him it was hard work, and evidently he’d found that out for himself. He sounded very pleased, though. Like he’d done a good job and knew it, and was plenty proud about it. “Just got to wash all this polish muck off, right? Soap your horns up again.”

“That is the last stage.” She agreed, trying to glance up at him, but all she could really see was the top of his head. “Aside from oiling, I suppose.”

 -

 (Snippet 7: aftermath of horn care, domesticity)

 It was then, by the sink, that Rayla finally removed the towel from her head, and Callum made a loud noise of pure joy at her. She stared at him, alarmed, and then noticed where he was actually looking. Oh.

“Shiny!” He exclaimed, gleeful, and reached out to stroke her horns. “Oh my god.”

“Callum!” She complained, but she was already laughing, because honestly she should have predicted this reaction. He practically groped at her horns, bright-faced and beaming, and she flushed all the while she stood still and let him. “Are you going to let me see them any time soon?” She asked him, dry. “Or are you just going to stand there groping them?” He subsided at that with a very high-pitched giggle.

“Hehehe,” he offered, and then “yes, go look! You need to tell me how well I did.” He took her by the shoulders and turned her to the mirror, his face lingering by her shoulder in her reflection with the enormous grin still very much in residence there. He was such a dork, honestly.

Finally, Rayla tipped her head forwards and inspected her horns. They were…shiny. Very shiny. Every ridge had been filed and buffed and polished to a gleam, and when she turned her head, the light glimmered off of them like they’d been waxed. Her eyebrows went up, and she lifted her own hand to feel along one. It was smooth. Entirely dry, but as she ran her finger along one ridge, it felt so smooth. Their dark colour was actually glossy. “…Wow.” She said, a little admiringly, and tilted her head to watch the light move. “That is shiny.”

He looked absolutely delighted by that response, as if he’d needed her go-ahead to be certain that, yes, that was definitely impressively shiny. She smiled, helpless to stop it, and turned her head to kiss him on the cheek; her reflection mirrored her.

“You did a great job, Callum.” She told him fondly, her cheeks pink at having seen exactly how great a job he’d done. Stars, but the second anyone saw her they’d know exactly who was responsible for those horns. “My horns haven’t been this shiny in years.”

Callum looked at her like she’d hung the Moon, like this praise was enough to render him utterly overjoyed. He tugged her around enough to kiss her, deep and excited and full of energy, so much so that she made a muffled noise of surprise into his lips. It caught her off-guard, and she was feeling a little breathless and a little dazed when he drew away a few moments later. “You have to let me do this again.” He told her, beaming. “I’m going to keep your horns this shiny, just you wait.”

Her cheeks flamed, and she ducked her head, suddenly flustered. “You can’t just say things like that.” She complained at him, and of course he looked utterly unrepentant. He leaned in and kissed her, then moved and kissed her on one cheek, and then on the other cheek, and his hands were already up and stroking along the wide bases of her horns again.

“Smooth,” he commented, gleefully, fingers warm around her horns. His face was very, very close to hers. “They’re so nice.”

The heat in her face decidedly didn’t abate. “Oh my god, Callum.” She mumbled, shaking her head, and he just kissed her again. Feeling increasingly dazed, she said into his lips “you know, it’s a lot faster if you’re doing it regularly. You can skip the filing and just buff and polish instead.”

He considered this excellent news, if the way he kissed her was any indication.

Finally, she summoned the force of will to reach up and peel his hands from her horns, stepping away. It was not easy, because – because when he looked like that, so elated and alive and full of delight, when he kissed her so enthusiastically, it was hard to think of pretty much anything. She looked across at him, incredibly flustered, and couldn’t see anything except how beautiful he was. “You, calm down.” She ordered him, gruffly, and led him by the shoulder to the basin. “We came in here to brush our teeth, you numpty. Not fondle Rayla’s horns.”

“But Rayla’s horns are really really pretty.” Callum pointed out cheerfully, and she made an involuntary noise half-way between embarrassment and pleasure.

“Be that as it may, Rayla and her horns want you to brush your teeth now so we can go to bed.” She said, and she shuffled over to the basin to make good on her words.

 -

 (Snippet 8: Callum and Rayla go to bed finally. Cuddling, fluff.)

 It proved as magnificently soft and comfy as she might have expected, when she peeled back the covers and climbed in. Callum meanwhile was perusing the canopy with consideration.

“Curtains or no curtains?” He asked her, and she considered it.

“Curtains.” She decided, and watched with satisfaction as he reached out and unhooked the bed’s attendant drapery. She reached to the one closest to her, and he got the rest; it all fell into place, a rich dark red that blocked out the light from the room around them and cast their bed into soothing shadow. Something settled in her then, that hadn’t quite been at ease in the unfamiliar surroundings, or the openness of the room. She sighed, and burrowed down under the duvet, laying her head back on the pillows.

He joined her, lifting the covers and slipping in, closing his eyes for a second in obvious profound enjoyment. “This is so much better than hard cold floor.” He murmured happily, and she smiled, tugging him to her with a hand at his shoulder. He went gladly, and within moments they were pressed close, legs tangling, the warmth of his skin comforting against her own.

“Been a long few weeks.” She sighed, resting her forehead against his, and he lifted a hand to stroke her cheek.

“Kind of an understatement.” He murmured back. “I’m glad we’ve got a chance to rest now.” A pause. “Sort of, anyway. Aside from the work.”

She understood his meaning, though. There was something strangely safe about the idea of the time they’d spend here, whether it would be a week or longer than that. This wasn’t home, where there’d be people to explain things to, or where they’d have to adapt their old life to fit around what had happened. This was a new place – unfamiliar, but easier to cope with for that unfamiliarity, in its own way.

Here, she thought, they’d be able to find their footing a little. Settle a little more into their new normal, before the vagaries of travel and normal life needed intrude again.

“Me too.” She agreed, at last, and reached a hand across to press lightly around the back of his neck. He made a soft, pleased sound, then shuffled to give her better access, face smooshed into the pillow. She kissed him on the cheek, and he peered at her with one green eye, a smile fluttering on his lips.

“…Thanks for letting me do your horns.” He mumbled back, eventually. “I liked it.”

Her heart fluttered. “I’ll repay you sometime.” She promised, and moved her hand to smooth down along his upper back, enjoying the warmth of his skin. “Tomorrow, maybe. Give you a nice backrub or something.”

“Sounds great.” He shifted closer, tucking his face against her shoulder with a sigh. She kissed him at the top of his forehead, stroking him gently from the nape of his neck to his shoulders and back. He made quiet contented noises at her, drowsier and drowsier, and steadily began to drift off.

She lingered there, holding him, trailing fingertips over his neck as he settled into sleep. It really had been a long day for him, for all that they’d spent the latter half of it indoors and resting. Now, finally, he’d be able to sleep properly, in a bed comfortable enough to ease the ache of his overworn muscles. Now, finally, without the city’s doom hanging over them, they could rest a little.

Rayla smiled into his hair, nestled against him, and closed her eyes. She wasn’t aware of falling asleep, but it took her anyway; almost between one moment and the next, she was gone.

[thesims4blogger]

The Sims 4 Paranormal Stuff: Developer Blog (Part 2)

SimGuruConnor has released part 2 of the Sims 4 Paranormal Developer Blog series.

Welcome back to another dev blog about our latest Stuff Pack! This week let’s talk about the Seance Table, Paranormal Investigator Career, and an interview with our Art Director!

 So let’s just get right into it!

Thanks Doctor Ashely for this horrifying scene.

Seances for Everyone!

The Seance Table is here! Talk to ghosts! Scare your friends! Summon the unexpected! This thing is capable of all sorts of spiritual meddling, and functions on any lot!

Your Seance Table can be decorated too! It’s a table surface, so feel free to put a Crystal Ball on top, or maybe a Sacred Candle? Slot any chair you want too!

When you use a Seance Table you’ll develop your Medium Skill, unlocking new Seances, the ability to host Group Seances, and the ability to draw chalk Seance Circles anywhere in the world! And if you’re a Spellcaster Sim, you’ll gain skill much faster due to your familiarity with the mystical arts. This skill and the Seance Table are available for Children and older too!

One of the main purposes of the Seance Table is to perform a ceremony that strengthens the spiritual serenity of the house, making it a little less creepy. However, if the Seance is interrupted for any reason, it might have the adverse effect, so make sure your Sims are protected (Hint: Sacred Candles!).

Seance Circles for the Medium on-the-go.

Other Seances include the ability to commune with the dearly departed. Hopefully, they’ll offer some sagely wisdom, or perhaps they’ll just insult you. Who knows? Great for parties.

Or if you’re really looking to stir up some trouble, you can also invoke spirits from the Seance Table too. Kind of like a ghostly grab bag, just reach in and pull out something deceased. A great way to spice up any lot, or completely ruin it. Honestly, this Seance isn’t entirely recommended, but since when has that stopped anyone?

Bonehilda!

Bonehilda is back! She’ll clean, fix your electronics, garden, fight fires, lay out snacks, and more! Summon her on the Seance Table or Seance Circle whenever or wherever you need her!

She’ll also be your buddy! As long as your Sims don’t mind being around a fully sentient skeleton that is, but I hear they’re pretty open-minded. Bonehilda won’t ask for anything in return either, she’s just here to have a good time.

Summoning Bonehilda is extremely useful while living in a Haunted House, she can help take care of the place while your Sims are preoccupied with other pressing matters. Bonehilda also has a great protective instinct, and will swiftly and enthusiastically show harmful Ghosts the door (with her fists of course).

Paranormal Investigators Wanted

The last feature I’d love to talk about is the Paranormal Investigator Freelance Career. This career is kinda special, and only available for elite Sims with a Paranormal Investigator License. Sims can get the License by becoming a master Medium and becoming certified by Guidry, or by purchasing one in the Reward Store.

A properly certified Paranormal Investigator.

This career is aimed for Sims who have mastered the paranormal and will have to use everything they’ve learned while living in a Haunted House to their advantage.

The gigs for this career are pretty straightforward. You’ll be sent 3 gigs to choose from, either an Easy, Normal, and Hard Investigation. Once you select your preferred difficulty, you’ll be instructed at 9:30 pm to go out on an investigation to an undisclosed location.

Where will the investigation take you? Anywhere! (Well any residence at least!)

Sometimes the Packcakes will have a bit of a Specter infestation, sometimes Goth manor will need an exorcist. It’s your job as a Paranormal Investigator to go wherever the action is, and snuff out any unwanted spirits.

You also won’t just be sent to premade Sim houses, but also your own created households! Your other played Sim families might be in need of a spooky exterminator too! And don’t worry, the house won’t be permanently haunted either (You’ll have control over that with the Haunted Lot Type!).

Finishing these gigs on time leads to all sorts of weird and strange rewards. Feel free to hang up your Specter-in-a-Jar as a trophy. Or amass a collection of exorcised dolls! There’s tons of strange stuff to acquire!

Since this is a freelance career, feel free to take these gigs whenever you feel inspired to snuff out some spookiness. These gigs can be demanding on your Sims psyche, but thankfully they pay fairly well.

Art Direction

This pack has a ton of both fictional and real-life inspiration. To go over where these influences come from, and how they manifest in-game, I’ll take it over to our Art Director Stephan Edwards!

Conor: Can you tell us what an Art Director does on The Sims 4?

Stephen: The AD works initially with Production, Design and Marketing to define the visual direction. Once we have moved into production their role is to maintain and inspire that vision by providing direction and feedback to artists, from concept through to the final asset.

Conor: What goes into the creative process when concepting for the Sims?

Stephen: Once the general theme and tone is locked down and approved, the team then refers to the key visuals and goes broad on gathering reference that reflects that direction. We begin on concepting out room views/clothing to investigate different narratives and moods, identifying elements of style, construction, pattern and color. At this stage, we are still working loose to make sure we explore all options and don’t box ourselves in. As the team iterates on designs, we start to narrow down the selections and then turn to final renders. We draw on those early investigations to help inform our palette, material and pattern choices.

Conor: What sort of real-life examples were used for the Paranormal Stuff Pack?

Stephen: Reference gathering is a huge factor in designing assets and so it’s fair to say that all the content is based on real life to some degree. The team tends to deconstruct styles and translate them through a SIMS lens, the simplified and stylised art of SIMS4 has a further impact on the final result.

Conor: If you had to choose, what was your favorite feature to work on across all of the Sims?

Stephen: Aaarg! That’s a really tough question. Because the packs are so diverse each one has its own set of unique challenges. I would say the supernatural aspect of this stuff pack was a lot of fun and allowed the artists to get a little more fantastical and creative. Storytelling is such a fundamental part of the SIMS and that permeates through CAS and BB designs. While curating all the eclectic pieces we stuffed into this pack I was constantly making up little stories in my mind. Where the characters may have found it, what relevance does it have to them and ultimately is there enough depth in the design to spark the same questions in the players. Oh, and Guidry, he’s a composite of eras and characters. I would be really interested whether the players can pick apart the influences.

Thank you!

That about concludes our look at our latest Stuff Pack! Big thank you again to the SP18 team, working with everyone was an amazing experience and made the later part of 2020 a little less awful. Watching this pack come to life was an absolute thrill.

The prepatch including the new Scared Emotion is coming out January 21st, and the Paranormal Stuff Pack comes out January 26th!

Until next time, SimGuruConor

[epchapman89]

The Sprudge Guide To Edinburgh, Scotland

Coorie (ku:ri) is the Scottish art of living happy. It used to mean something akin to snuggle—coorie in, coorie down—but in the last couple of years it’s developed into a style of aesthetics and living. It’s not just about candles and coffee. Coorie is about taking comfort and energy from both the wild landscapes of Scotland and the cheerful interiors that inspire cozy togetherness. You might have experienced something like coorie if you’ve ever walked into your best friend’s living room or your favorite coffee shop and immediately felt welcomed and loved.

While traveling around Scotland last fall, I searched high and low for the best coffee I could find, the places that made us want to coorie down with loved ones, a book, and coffee. The local coffee haven is Edinburgh. Here, coffee shops sprout up like mushrooms after a good rain. In the center of the city, it’s unlikely you’ll walk a block without spotting at least one. In the last few years, the local scene has begun shifting more towards specialty coffee with a focus on top quality and good service. We’ve rounded up our top eleven coorie shops to help you get around the city without getting caught in the rain.

This guide is meant to be used in conjunction with Edinburgh cafes previously featured on Sprudge.

Artisan Roast

Artisan Roast is a welcoming, homey spot that feels worlds away from the central tourists hubs of Edinburgh. Here the roasters care deeply about their coffee, and tucked among plants, art, and knick-knacks are colorful flavor wheels and descriptions of the current coffees they’re roasting. Bags of coffee are displayed prominently and the bar is visually open, inviting everyone into the space.

When I visited Artisan, customers from the neighborhood and tourists from all over were making themselves at home in the front tables by the picture window and their comfortable back living room-style sitting area. When you visit, look closely at your surroundings, because hidden among the usual coffee shop trappings and home-like decor is a collection of funky wall art, a gold-framed photo of Morgan Freeman who reminds everyone to hydrate, and a cheeky promise “from” JK Rowling to never write there.

Artisan Roast has multiple locations in Edinburgh. Visit their official website and follow them on Facebook, Twitter, and Instagram.

Baba Budan

Baba Budan has the kind of bubbly atmosphere that comes from baristas who are having fun behind the bar. The space is cheery too: high ceilings, sleek wood, and skinny lights pair well with their coffee to brighten up even the darkest winter afternoon. Named for the 16th century Sufi saint who is said to have introduced coffee to India, Baba Budan is a continued celebration of the spread of that beverage. The community table is a good space to work, and the whole cafe is a great place to meet up with a friend. The baristas were brewing up a Salvadoran coffee from Girls Who Grind on drip, along with espresso from Workshop. Rotating roasters include Square Mile, The Barn, Coffee Collective, and Dark Arts Coffee. If you’re feeling a little jittery from caffeine already, they have a selection of food using seasonal ingredients. It’s all made in-house.

Baba Budan is located at Arch 12, 17 East Market Street, Edinburgh. Visit their official website and follow them on Facebook, Twitter, and Instagram.

Black Medicine

If you’re trying to drink coffee in the cafe where JK Rowling first wrote Harry Potter, Black Medicine is the closest you’re going to get. It stands where Nicolson’s used to, which is where Rowling wrote most of Harry Potter and the Philosopher’s Stone. (Later books were written at Elephant House, but despite claims to be “the birthplace” of Potter, they didn’t open until Philosopher’s Stone was almost published.) Today, Black Medicine is a bustling coffee shop serving up good brews, bagels, and high energy. The baristas are an upbeat and friendly group, even when there’s a chaotic line. Their menu of milk-based drinks is reliably good, and espresso is served with a ginger cookie to make your coffee break just that bit more exciting. The bohemian decor and excitable environment is conducive to any creative who finds people-watching inspiring, and you’ll find writers camped out with laptops everywhere.

If you care about the environment (and don’t you?), you’ll be happy to know Black Medicine has experimented with using steel straws for cold drinks, has completely banned drinking from takeaway coffee cups inside, and offers a 10% discount if you bring your own mug.

Black Medicine is located at 2 Nicolson St, Edinburgh. Visit their official website and follow them on Facebook, Twitter, and Instagram.

Brew Lab Coffee

True to its name, Brew Lab Coffee has an underground bunker laboratory feel that makes it a favorite of students. The rooms are laid out like a rabbit’s warren and packed full of young millennials writing, studying, and talking. There’s more exposed brick than you can shake a fist at, and the decor is focused on the scientific, including a menu that visually mimics the element squares of the periodic table. The focus here is on coffee: equipment is top of the line and the baristas are clearly extremely knowledgeable about the drinks they’re serving. Brewed coffee itself is not a rarity in Edinburgh, but the pour-over bar in central view for everyone is. Service includes drinks brought to the table (if you’ve found one) and friendly baristas. V60s are brewed into carafes and served on trays; flat whites show up with perfectly symmetrical rosettas.

Though it’s one of Edinburgh’s more spacious specialty cafes, popularity and proximity to the University of Edinburgh means finding a place to sit can be a challenge. If you can, try to snag one of the arm chairs at the back and settle in. When you’re done with caffeine for the day, Brew Lab also serves beer, wine, and cocktails.

Brew Lab Coffee is located at 6-8 S College St, Edinburgh. Visit their official website and follow them on Facebook, Twitter, and Instagram.

Cairngorm Coffee

Behind the bar in Cairngorm read the words “Coffee and grilled cheese.” Generous sandwiches are constructed by the staff, and the coziness of this childhood favorite meal perfectly matches the coziness of Cairngorm. The ceiling is hung with burlap coffee sacks, and the natural wood and forest color palette evokes the eastern Highlands mountain range it’s named for. A snowboard, a skateboard, and skis hang on the walls to bring mountain adventure inside, or you can pick up an AeroPress and bag of this micro-roaster’s coffee to take on your next outdoor escape. When I dropped by, Cairngorm’s baristas were brewing up an excellent selection of Five Elephant coffee and their own Central American selection. They served up what was, hands down, the best flat white I had in Edinburgh. Attention to service is in everything Cairngorm does: tea was served with a timer to ensure it wasn’t over-steeped, newspapers were available for reading, and tablets set into bar seating were available to browse their website.

Find Cairngorm by descending some stairs from the main level of Frederick Street. The small patio outside is aces when the weather is great, or cozy up inside.

Cairngorm Coffee has multiple locations in Edinburgh. Visit their official website and follow them on Facebook, Twitter, and Instagram.

Castello Coffee

Just a block off of the Princes Street Gardens and the main tram line, Castello Coffee waits to supply you with coffee and food to fuel up. The space is clean and bright, and framed art features prominently on the walls. Clearly named for Edinburgh Castle nearby, this shop serves up an Americano made with Allpress Espresso that’s fit for a monarch and delicious hot chocolates for everyone else. The breakfast and lunch soup options are great, as well. Friendly baristas are behind the bar and the bustling energy patrons bring in and out of the shop is the perfect pick-me-up to accompany the coffee when you need one.

If you’re out playing tourist or shopping nearby, Castello is a convenient and reliably good shop to drop in on. Grab a seat at the counter facing the window to watch people stream by in this busy neighborhood or enjoy their wide patio seating under umbrellas to protect you from the elements.

Castello Coffee has multiple locations in Edinburgh. Follow them on Facebook, Twitter, and Instagram.

Cult Espresso

Tucked away on a small road close to the University of Edinburgh is wee gem Cult Espresso. This long narrow shop has a sapphire blue facade that makes it stand brightly out from the rest of the store fronts on the street, and the front door promises coffee, brunch, and good times—indeed, the service is amazing and the energy in the shop is cheerful and welcoming. When I visited I had a delicious long black and a good long chat with the baristas about the coffee scenes in the US and Scotland, what makes Cult special, and how excited they were about the coffee they were serving that day. As a group of self-proclaimed “coffee nerds,” Cult is constantly curating seasonal single-origin coffees from the UK and Europe, and they’re truly dedicated to making sure each cup is delicious.

Cult Espresso may not be an actual cult, but I could come to be (almost) as dedicated to it as a real one. Drop by the shop for their ritual brunch and coffee combo, and don’t forget to snag some of their branded swag on the way out.

Cult Espresso is located at 104 Buccleuch St, Edinburgh. Visit their official website and follow them on Facebook, Twitter, and Instagram.

Fortitude Coffee

More than any other, Fortitude Coffee feels like a barista’s coffee shop. It retains the appearance of a converted rowhouse and is a peaceful background for great coffee, friendly baristas, and a community vibe. I sat by the windows and enjoyed a juicy pour-over roasted by Fortitude and perused the simple food menu. When I visited, they were quick to talk up the other coffee shops on the Disloyal 7 card, as well as recommend other must-try places around Edinburgh. They host the occasional cupping with their full lineup of coffees, and recently co-hosted a Meet the Roaster event with Edinburgh Coffee Society, so if you’re just visiting, check with the baristas to see if there’s an event coming up. Though still a relatively young scene, Fortitude is proof of how great a city’s coffee network becomes when everyone in it cares about the same main goals: delicious beverages and open community.

On a busy day, Fortitude is the perfect tranquil spot to relax, chat about coffee, and grab a bite to eat. Their full wall of retail coffee and coffee equipment is a great source for whatever your coffee-loving heart needs.

Fortitude Coffee is located at 3C York Pl, Edinburgh. Visit their official website and follow them on Facebook, Twitter, and Instagram.

Lowdown

Literally low—down a flight of stairs—Lowdown is a minimalist shop. It’s a peaceful place to get away from the bustle of the main road, and has an airy feel to the decor and art. If you’re looking for a quieter place than Black Medicine to get work done, Lowdown is going to be your best bet for a distraction-free environment—the baristas are focused on careful, precise brewing. The coffee served and sold at Lowdown comes from all over Europe, including the delicious balanced shot of Ethiopian coffee from Colonna that was on drank when I stopped by. Similar to Artisan, Lowdown’s espresso bar is open and visible to guests, which invites an easy engagement that the baristas welcome.

The pastry case was full of beautiful pastries, including several cake options that are always the perfect pairing with any coffee for a good mid-morning snack. Bring a friend to take a break from shopping or sightseeing, or hunker down here with a good book. Lowdown is the perfect place to pass an afternoon with a cup of coffee.

Lowdown is located at 40 George St, Edinburgh. Follow them on Twitter and Instagram.

Machina

The coffee aesthetic is strong with this one. Above the bar hangs a black metal industrial light fixture from which a portafilter, a pitcher, and other various coffee implements hang from to float over the space. The walls are clean and white, and the tables are modernist sturdy wood and black metal. In Machina, several shelves are dedicated to different retail options; if you’re looking for equipment Machina seems to have the largest selection in Edinburgh. Located just up the street from Filament, this micro-roaster’s shop is another warm and relaxing space to escape rush hour or a quick rain shower.

Drop by early to enjoy the food menu options and sign up for their coffee subscription service while you’re there. Try to snag the window seat—not only is it super comfortable, it’s the perfect setting for your next Instagram photo with coffee.

Machina has multiple locations in Edinburgh. Visit their official website and follow them on Facebook, Twitter, and Instagram.

Valorie Clark (@TheValorieClark) is a freelance journalist based in Los Angeles. Read more Valorie Clark on Sprudge.

The post The Sprudge Guide To Edinburgh, Scotland appeared first on Sprudge.

seen 1st on http://sprudge.com

[warmdevs]

New Post has been published on https://warmdevs.com/ux-guidelines-for-ecommerce-homepages-category-pages-and-product-listing-pages.html

UX Guidelines for Ecommerce Homepages, Category Pages, and Product Listing Pages

To purchase products online, people need to understand what an ecommerce website sells and find an item they are interested in. Some may search for a product if they know precisely what they want, but many more rely on browsing to discover what products are available and which best suit their needs. Usable homepages, category pages, and listing pages are critical to the browsing experience.

Homepages are the first introduction to a site and the range of products or services sold. Category pages and product listing pages are midlevel pages within an ecommerce site; they introduce product groupings and items within those groupings, respectively. The path to products must be thoughtfully designed to convey differences among various product categories and among individual products, and thus help users locate the item best suited to their needs.

Users who arrive at a site from an external search engine will often land on a category page or a listing page, if they searched for a type of product, rather than a specific product. These intermediate-level pages can have excellent SEO performance, which is one more reason to care about their user experience, besides their importance for within-site navigation.

As part of our recent research across 49 ecommerce sites, we analyzed various aspects of homepages, category pages, and listing pages to derive design guidelines for making these pages easy to use. In this article we present a brief overview of our recommendations.

Welcoming, Informative Homepage

Not all shoppers enter a site through the homepage, but, for those who do, the homepage should effectively introduce the site and explain what it sells and how it is different from competitors. Your homepage must communicate who you are, and, for ecommerce, should expose the main product offerings and enable users to start shopping.

While this recommendation may seem straightforward, some of our study participants struggled on homepages that were overly cluttered and failed to showcase items representative of their offerings. The homepage is to a website what a front-window display is to a physical store: the more items crammed into the window, the lower the overall perceived value (more clutter often means lower quality). And those items in the window better be a good representation of what’s available inside the store, if you want to capture all potential customers.

A user thought that the NutriLiving homepage was too cluttered and full of ads, without showing what items were sold on the site.

Clear Product Organization

Navigational options and product categories need to be clear, with labels that make sense to users on their own, as well as in relation to other options on the site. Users must be able to quickly understand each category, and how it differs from the others in order to decide where to click. When space allows, leverage the main navigation bar to show users what product categories are available, rather than merely lumping everything together under a single, easy-to-overlook Shop link.

To support the multiple ways people browse through products, a polyhierarchy can improve findability by allowing certain items or subcategories to exist in more than one parent category. When users don’t find what they want where they expect to find it, they assume the site doesn’t offer what they need.

The REI site had clear navigational categories that made it easy for users to find what they were looking for. The polyhierarchy allowed some users to find hiking clothes under Camp & Hike, while others browsed to the Men or Women categories and then shopped by activity.

Promote Subcategories While Exposing Product Listings

This latest round of research found that, compared to the past, fewer sites provide traditional category pages as interim pages before presenting individual products. In an effort to reduce the number of pages that users must click through, many sites now have replaced or augmented category-landing pages with lists of products plus options for users to use filters or facets to narrow them down.

The most successful mergers of category and listing pages were those that highlighted available subcategories separately from other filters, most often above the product listings. This practice increased the discoverability of the subcategories and encouraged users to navigate to a more specific group of products to reduce the number of items listed and avoid choice overload. The breadth of the site’s inventory often dictated the exact merge of these category pages and listing pages, with some sites (like Target) leaning toward a more-traditional category-landing page with product listings appended to the bottom, and other sites (like Asos) leaning toward presenting a product listing page with subcategory navigation highlighted at the top of the page.

Target.com: The top part of the Kitchen & Dining section looked like a traditional category-landing page, with links to available subcategories; the bottom part displayed individual product listings to allow immediate access to items and minimize the number of clicks.

Asos.com: The category page for Accessories displayed prominent subcategory links above product listings. Due to the relatively small footprint of the subcategory area, this layout encourages browsing through individual items more than Target’s layout above.

Differentiating Product Information

Another trend seen in this latest research is an increased amount of product information on product listing pages. As long as the information is well-curated and uncluttered, this trend allows users to make informed decisions about products without visiting each detail page. Especially on mobile browsers, where every click counts if the internet connection is weak and opening multiple tabs to compare items is more cumbersome than on desktop, users expect product listings to provide enough differentiating information so they can fully understand whether an item is worth a click.

Helpful differentiating information for each product listing should include, at a minimum:

Concise names that contain important and meaningful product characteristics

Photos large enough to identify a known item and show differences between items

Indication of other available colors, styles, or options

Price (while this latest research focused on B2C ecommerce sites, our earlier studies show that lack of prices is a huge usability problem on B2B sites)

Some sites provided even more information, going above and beyond these basic requirements. Users appreciated this extra information, as it allowed them to gain further knowledge about an item before committing to a new page load.

Additional product information that can be helpful to users includes:

Customer ratings

Icons or similar indications to mark items as popular, new, on sale, and so on

Availability information (in stock, or available in a nearby physical store; sizes that are available if applicable)

Link to a quick-view tool to view a brief product description and other details without loading a new page

Alternate product images available via hover or by clicking through a carousel

Product listings on Sears included detailed names, large photos, alternate color swatches, price, customer ratings and information about the delivery window.

The mobile site of Airbnb allowed users to view additional photos by swiping within the main image area for each listing, as indicated by the small white dots near the bottom of each photo. On desktop, hovering over an image exposed arrow controls for viewing the additional photos.

Conclusion

People who browse ecommerce websites need to get a clear understanding of the options available to them, with a minimum expense of time or effort. A good presentation of the breadth of products available both on the homepage and within the category pages, as well as clear, descriptive product listings can go a long way towards improving the usability of ecommerce sites. Some of the new trends in category pages and product listings are positive developments inspired by mobile and responsive designs; they minimize the number of clicks and allow users to make informed selections sooner in the shopping process than in the past.

[caveartfair]

When Is an Artist’s Mental Health Your Business?

What does an understanding of an artist’s life story bring to bear on their work? It’s an old question, and of course, one that doesn’t have an easy answer. Biographical information can enrich our understanding of a practice, but it can also narrow a viewer’s focus, forcing critical interpretations through a distorting lens.

We certainly don’t need to know everything about an artist to appreciate her output—whether she smoked or drank; slept with men, or women, or both; was ever arrested, or took LSD, or loved cats—but a hunger for such details is understandable. We are, after all, a curious species.

In the case of so-called outsider art, or art made by those distant from the “art world” (often with mental health complications), it’s an even thornier issue. Curators, and those charged with translating and presenting the story of art to a wider public, have difficult choices to make. What details are relevant, rather than just salacious? Where is the dividing line between honest explication and exploitation?

In conversations with several figures, various aspects of this dilemma come into focus. First, and perhaps most obvious, is that there is no blanket statement or best practice to follow when resolving art’s relationship to mental health. Each artist’s situation is unique, and should be approached as such. Secondly, this is still a dialogue that is in flux, and one in which the foundational vocabulary—including basic terms like “outsider”—are very much contested. The lack of a shared language is itself uncomfortable.

Breaking Down Boundaries

It’s no surprise that folk or outsider art—we can perhaps agree to drop the quotation marks and “so-called” qualifiers—are still wrapped up in questions of mental health. Outsider art’s founding moments were with publications and collections that had their roots in psychiatric institutions, from Hans Prinzhorn’s 1920s volumes (including Artistry of the Mentally Ill) to the iconic Art Brut collection organized by the French painter Jean Dubuffet, now housed in Lausanne, Switzerland.

From the beginning, this was art that was both aesthetic and diagnostic. Its interest was partially as a record of psychic maladies, evidence of how differently wired brains might work. (These collections and archives simultaneously provided a fruitful cache of imagery that modern artists were happy to plunder.)

In the 21st century, we’ve started to slowly slough off categorical divisions, as institutions grow more comfortable showcasing outsider or folk art alongside that made by trained or professional artists. It’s a tendency closely associated with a curator like Massimiliano Gioni and key exhibitions that he oversaw or organized, including the 2013 Venice Biennale and 2016’s “The Keeper” at the New Museum.

Installation view of work by Hilma af Klint in “The Keeper” at New Museum, 2016. Photo by Maris Hutchinson / EPW Studio. Courtesy New Museum, New York.

There are still institutions, though, specifically dedicated to the appraisal and scholarship surrounding art made by extraordinary individuals in uncommon circumstances. But these institutions, focused on folk or outsider art, aren’t organizing exhibitions for didactic purposes; the goal isn’t to lamely exemplify, yet again, what schizophrenia or bipolar disorder looks like in visual terms. And so they’re in a difficult position: making a case for the artistic merit of the work itself, while also deciding what amount of background information is necessary to fully appreciate or comprehend it.

Context Is Key

To get a better handle on this dilemma, I met with Valérie Rousseau, the curator of 20th-century and contemporary art at the American Folk Art Museum in New York. At the time of my visit, two exhibitions were on view, showcasing the work of Carlo Zinelli and Eugen Gabritschevsky. Wall texts for both shows seem to perform a familiar elision, hinting at unavoidable biographical facts while refusing concrete details.

Carlo Zinelli, Untitled, San Giacomo Hospital, Verona, Italy 1960. Collection of Audrey B. Heckler. Photo by Visko Hatfield © Fondazione Culturale Carlo Zinelli. Courtesy of the American Folk Art Museum.

“We always caricature our fields by saying that we’re all about biographies, and the market builds mythologies around the artist,” she explains, sitting in a gallery full of Gabritschevsky’s fantastical gouache paintings. In the case of these dual exhibitions, Rousseau says, “I didn’t [include] anything specific about their mental illnesses, and everybody is asking me: ‘Oh, by the way, I know it’s not written on the walls—but can you tell me? What exactly was the diagnosis of Gabritschevsky?’ People are savvy and curious about this connection, and they want to know. But I question the validity of giving them the answer.”

Would a different sort of institution, she wonders, feel inclined to share wall-text information about an artist’s struggles with “addiction, hallucinations, social issues, or anorexia,” she wonders? “You have to be careful about what’s relevant. I’m driven by showing great artworks—fascinating artists, complex lives—and you do want to be verbal, and bring the visitors into something that is an exhibition experience.”

At the same time, she notes, what would providing diagnostic or clinical information really add to that exhibition experience? Audiences, weaned on Hollywood and pop-psychology, might fancy themselves experts—but what comprehension does the casual viewer actually have of bipolar disorder or schizophrenia?

That’s not to say that curators should sweep mental health context under the carpet entirely. Rather, it’s one thread of a larger narrative.

In the case of Zinelli, who was a patient at the San Giacomo del Tomba hospital beginning in the middle of the last century, his physical surroundings—the jam-packed institution, the pioneering series of studio classes he took part in there—are important, but so are other things, Rousseau stresses. His upbringing on a farm, appreciation of nature, and fond feelings for a beloved dog are also salient details. Likewise, with Gabritschevsky, the artist’s background as an esteemed biologist provides arguably much more context than the knowledge of the mental health struggles that derailed his career.

“I found it interesting,” Rousseau says, “to show the full range of influences that an artist, a creator, could have had.”

Rousseau brings up another vital point: The way we conceive of mental health and categorize patients has evolved drastically over the centuries. The foundational definitions of sanity and normalcy are constantly shifting. “Timeframe is important,” she says. “If you were in a Swiss hospital in 1945, that’s different than being in one here in New York in 2013. Mental illness has changed, along with its diagnostics and treatments.”

Eugen Gabritschevsky, Untitled, Haar, Germany 1947. Collection Chave, Vence, France, no. 1647. Photo by Galerie Chave © Estate of Eugen Gabritschevsky. Courtesy of the American Folk Art Museum.

Carlo Zinelli, Untitled, San Giacomo Hospital, Verona, Italy 1967. Collection of Gordon W. Bailey. Photo by Adam Reich © American Folk Art Museum © Fondazione Culturale Carlo Zinelli. Courtesy of the American Folk Art Museum.

As a result, a curator who decides to play armchair psychiatrist, at great historical remove, would run the risk of being both inaccurate and unethical.

“I hope my shows refuse the pathologizing of the artist,” says Gioni, whose recent curatorial work has been instrumental in mingling mainstream and outsider practices. In his mind, part of our thrall to the latter has to do with “a certain romanticism, a desire for sincerity” that is lacking in the larger art world.

Take Hilma af Klint, a recently lauded artist from the early 20th century who was influenced by spiritualist movements of the times. Catalog copy on the artist casually suggests that she had “visions”—but what does that even mean?

“These objects and stories help us understand that the rules and notions of conformity and eccentricity are historical, and relative,” Gioni says. “Af Klint had visions or hallucinations—I don’t know if they were pathological or not, but we have enough history under our belts to understand that the definition of pathology is relative, and historical, and cultural. And to be reminded of that might help us also have a healthier relationship with our fellow humans.”

Risky Choices

Despite the fact that boundaries between these types of artmaking are slowly dissolving, prejudices and anxieties remain—tied to both artistic legacies and markets.

Rousseau points to the case of Frank Walter, the subject of the Antigua and Barbuda Pavilion at this year’s Venice Biennale. Walter is an artist whose work I encountered there, and later wrote about, focusing on the more colorful and anecdotal elements of his backstory (and doing my own part to dance around mental health issues by including the problematic word “visionary” in my headline).

Installation view of “Frank Walter: The Last Universal Man 1926-2009” on view at the Pavilion of Antigua and Barbuda at the Venice Biennale, 2017.

The Pavilion, and its hefty accompanying catalogue, is a fascinating case study regarding the choices curators can make in dealing with complicated artists. In Rousseau’s reckoning, the Pavilion organizers “really dig into all the possible biographical facts they could—they don’t have an art-historical approach for that publication, which surprised me.” At the same time, she says, “I think the tone was right. I think it was a point of view that was risky.”

But what’s next for an artist like Walter, after the Biennale? Will it be the Serpentine or the American Folk Art Museum? Rousseau somewhat wistfully notes that, once an artist’s work has been received in a particularly high-profile manner, it’s difficult to change course.

“It’s impossible or often misperceived to send them back, to associate them again to a niche, specialized presentation like in our museum,” she says. “It’s [as if]: ‘Oh, no, he doesn’t belong anymore in this category.’ I’ve seen that so many times. It’s interesting how this whole process of recognition in the art world is more like an irreversible path, from one step to another. And I think outsider or self-taught artists do not escape that program.”

Self-Portrait with Bandaged Ear, 1889. Vincent van Gogh The Courtauld Gallery, London

Infinity Nets OQRET, 2005. Yayoi Kusama Anthony Meier Fine Arts

In other words, the biographical drama of Walter’s life might act as a wedge to generate (justifiable) interest and intrigue. Meanwhile, the paintings themselves—divorced from those details—are indeed fascinating and adept. If we fast-forward three decades, perhaps Walter’s oeuvre might be assimilated into a larger art-historical narrative that doesn’t dwell too much on his personal eccentricities or mental health. That might all depend on the steps his estate takes, institutionally, as well as the decisions it makes in terms of how his work is packaged, exhibited, and contextualized.

It’s a process that Rousseau and Gioni both allude to, in the case of canonized artists from Vincent van Gogh to Barnett Newman, Jackson Pollock, or even Yayoi Kusama: At first, the details of the individual life are tantalizing. But after we’re generally familiar with those details, we can somehow move on and appreciate the art on its own terms.    

The Challenge of Living Artists

As if this conversation wasn’t complex enough, there’s another wrinkle: the considerations at play with living artists who may have mental health issues or, more specifically, developmental disabilities. Perhaps no New Yorker has been more involved in promoting work from such artists than Matthew Higgs, the director of White Columns, who has created a thriving network between his non-profit institutions and centers around the country, like Creative Growth in Oakland and and Visionaries + Voices in Cincinnati. For these practitioners, he stresses, one thing swiftly trumps the viewer’s curiosity about an artist’s background: the right to privacy.

“Certainly, with historical work, it now seems pretty accepted that the biographical narrative is part of the work of self-taught, outsider, and folk artists,” Higgs says. “But it’s much more complicated when showing the work of living artists with disabilities.”

Untitled, 2014. John Hiltunen Creative Growth

Untitled, 2014. John Hiltunen Creative Growth

Here, the balance is twofold: Not encroaching on an artist’s privacy rights—especially in the case of those who are “not in the position to articulate” them directly—while also highlighting the positive work being done by non-profit organizations. “When you go to the desk at White Columns,” Higgs says, “the press text will explain that this is an artist who is affiliated with a center that supports artists with disabilities. But we wouldn’t then go beyond that into establishing a narrative around their medical circumstances or mental health issues.”

What Do We Talk about When We Talk about Mental Health?

Eccentric. Visionary. Prophetic. It often seems like institutions, galleries, and the media have developed a series of lightly coded terminology with which to tip-toe around issues that can’t, or shouldn’t, be fully unpacked in the case of a wall text or short catalog essay.

Is the vocabulary we have, I wondered, lagging behind the rest of the field itself? If so, Gioni sees a silver lining, that “these artists, artworks, and objects are still putting our system in crisis to such an extent that there’s not yet a word for it. That’s the hopeful aspect.”

Andrew Edlin, who runs an eponymous New York gallery and also helms the Outsider Art Fair, is less optimistic when I bring up the handful of phrases that seem to resurface so often within the field. “I don’t particularly like any of these words,” he says. “Visionary can be appropriate at times, but I tend to think of William Blake. Eccentric seems like a euphemism to describe someone who’s a bit weird. There’s that well-known line: The difference between someone who is eccentric and crazy is how much money they have!”

And perhaps, he suggests, the repetition of rote or cliched phrases is simply the byproduct of a certain laziness. “I don’t think we are lacking in vocabulary at all,” Edlin says. “If a writer sticks to the idiosyncratic qualities of each artist, there shouldn’t be any problem in finding the right words to accurately talk about his or her work.”

What Difference Does It Make?

We generally want to know more about all the artists we love—whether or not those facts actually enhance our understanding of the work they make. We crave gossip and insider dirt, or at least a broader picture of a life. “That’s one of the reasons why the Calvin Tomkins [profiles] in the New Yorker are so fascinating,” Higgs says. “It’s one of the rare opportunities to get a glimpse into an artist’s background, what their parents did, how they grew up, what their circumstances are—all of which is useful information.”  

But with outsider artists, it’s important not to indulge in sensationalism under the guise of scholarship. Rousseau does admit that, in certain cases, a deeper understanding of someone’s mental health or related background can be fruitful. She points to George Widener, an artist who has Asperger’s Syndrome. “Because of his love for inventories and numbers, it’s not an un-useful fact to know,” she says. “He also has a photographic memory. It helps you understand a cause and effect. But that’s not often the case.”

Month of Saturdays, 2014. George Widener Ricco/Maresca Gallery

In other instances, seeing beyond biographies and categorical distinctions seems to be a way out of the morass. “I’m led to believe that there is no difference between the ‘eccentric’ artist and the professional artist, when they’re dealing with matter and materials,” Gioni says. “In the moment they sit down to make, I ultimately don’t think there’s any difference in the knowledge they have of their hands meeting the material.”

Susanne Zander of Cologne-based Delmes & Zander echoes that sentiment. Her gallery represents the likes of Eugene von Bruenchenhein and Prophet Royal Robertson. “Essentially, we are not that interested in the mental history of the artist,” she says. “The selection of the artists in our program is based mainly on the quality of their work, irrespective of whether or not it was produced specifically for the art market. It’s important for us that the quality is on a par with established art production, and that the artists are judged not for any of their psychological problems—but rather for the quality, individuality, and autonomy of their artistic work.”

Galactic City , 1990-1992. Royal Robertson ZQ Art Gallery

As for the basic phrase “outsider art,” Zander feels that it has lost its usefulness. “We feel that the term ‘outsider’ focuses too strongly on the personal situation of the artist and misleads the public, who neglect the actual work itself. We see each work not in reference to a classification or terminology, but for what it really is.”

“The most respectful way to talk about an artist with any condition or pathologies is to stick to the facts,” Edlin says. “If there are things that are unknown—but evidence that suggests certain possibilities—than that’s exactly how it should be put across. Focus on the work, and use the biographical info to help interpret the artmaking process.”

At the same time, Edlin recognizes that an exceptional background can add another dimension to the appreciation of the work. “One of the most interesting and exciting results of accurately explaining the details of the lives of outsider artists—or any artists who have overcome incredibly challenging circumstances—is that their art becomes even more transcendent and uplifting for the viewer,” he continues. “It’s important to remember that figures like Henry Darger, Adolf Wölfli, and Martín Ramírez were some of the most downtrodden artists we’ve ever known. Genius resides in some of the most unlikely of places.”

When Ignorance Is Bliss

Disko Girls (Anonymous), untitled, 1970s-1980s (archive-# 1). Courtesy Delmes & Zander, Cologne.

Disko Girls (Anonymous), untitled, 1970s-1980s (archive-# 32). Courtesy Delmes & Zander, Cologne.

“Despite thorough research it has not been possible to identify the artist behind these drawings, found in Germany in the late 1990s,” read the press statement for a group of 50 stunningly idiosyncratic colored-pencil drawings that Delmes & Zander showed at this year’s Independent art fair in New York. Based on its content, the series had been dubbed “Disko Girls,” a title that was “attributed to the work out of respect for the unnamed and unknown author.”

Here, finally, is a case study that happily short-circuits everything we’ve just discussed. For the moment, it’s possible to stand in front of these strange portraits—titillating, disturbing, campy, playful, raw—with absolutely zero baggage.

Perhaps art-historical sleuthing will turn up the artist’s identity in the next few years. Perhaps we’ll find out that he was an orthodontist in Cologne who drew on the weekends, or that she was a university student who copied designs from advertisements and pornographic magazines. Biography will become a magnifying glass used to zoom in on what was once peculiar, elusive, and magnificently foreign about the artist. With any luck, that day will never come.  

—Scott Indrisek

Header image by Corey Olsen for Artsy.

from Artsy News

[michaelfallcon]

The Sprudge Guide To Edinburgh, Scotland

Coorie (ku:ri) is the Scottish art of living happy. It used to mean something akin to snuggle—coorie in, coorie down—but in the last couple of years it’s developed into a style of aesthetics and living. It’s not just about candles and coffee. Coorie is about taking comfort and energy from both the wild landscapes of Scotland and the cheerful interiors that inspire cozy togetherness. You might have experienced something like coorie if you’ve ever walked into your best friend’s living room or your favorite coffee shop and immediately felt welcomed and loved.

While traveling around Scotland last fall, I searched high and low for the best coffee I could find, the places that made us want to coorie down with loved ones, a book, and coffee. The local coffee haven is Edinburgh. Here, coffee shops sprout up like mushrooms after a good rain. In the center of the city, it’s unlikely you’ll walk a block without spotting at least one. In the last few years, the local scene has begun shifting more towards specialty coffee with a focus on top quality and good service. We’ve rounded up our top eleven coorie shops to help you get around the city without getting caught in the rain.

This guide is meant to be used in conjunction with Edinburgh cafes previously featured on Sprudge.

Artisan Roast

Artisan Roast is a welcoming, homey spot that feels worlds away from the central tourists hubs of Edinburgh. Here the roasters care deeply about their coffee, and tucked among plants, art, and knick-knacks are colorful flavor wheels and descriptions of the current coffees they’re roasting. Bags of coffee are displayed prominently and the bar is visually open, inviting everyone into the space.

When I visited Artisan, customers from the neighborhood and tourists from all over were making themselves at home in the front tables by the picture window and their comfortable back living room-style sitting area. When you visit, look closely at your surroundings, because hidden among the usual coffee shop trappings and home-like decor is a collection of funky wall art, a gold-framed photo of Morgan Freeman who reminds everyone to hydrate, and a cheeky promise “from” JK Rowling to never write there.

Artisan Roast has multiple locations in Edinburgh. Visit their official website and follow them on Facebook, Twitter, and Instagram.

Baba Budan

Baba Budan has the kind of bubbly atmosphere that comes from baristas who are having fun behind the bar. The space is cheery too: high ceilings, sleek wood, and skinny lights pair well with their coffee to brighten up even the darkest winter afternoon. Named for the 16th century Sufi saint who is said to have introduced coffee to India, Baba Budan is a continued celebration of the spread of that beverage. The community table is a good space to work, and the whole cafe is a great place to meet up with a friend. The baristas were brewing up a Salvadoran coffee from Girls Who Grind on drip, along with espresso from Workshop. Rotating roasters include Square Mile, The Barn, Coffee Collective, and Dark Arts Coffee. If you’re feeling a little jittery from caffeine already, they have a selection of food using seasonal ingredients. It’s all made in-house.

Baba Budan is located at Arch 12, 17 East Market Street, Edinburgh. Visit their official website and follow them on Facebook, Twitter, and Instagram.

Black Medicine

If you’re trying to drink coffee in the cafe where JK Rowling first wrote Harry Potter, Black Medicine is the closest you’re going to get. It stands where Nicolson’s used to, which is where Rowling wrote most of Harry Potter and the Philosopher’s Stone. (Later books were written at Elephant House, but despite claims to be “the birthplace” of Potter, they didn’t open until Philosopher’s Stone was almost published.) Today, Black Medicine is a bustling coffee shop serving up good brews, bagels, and high energy. The baristas are an upbeat and friendly group, even when there’s a chaotic line. Their menu of milk-based drinks is reliably good, and espresso is served with a ginger cookie to make your coffee break just that bit more exciting. The bohemian decor and excitable environment is conducive to any creative who finds people-watching inspiring, and you’ll find writers camped out with laptops everywhere.

If you care about the environment (and don’t you?), you’ll be happy to know Black Medicine has experimented with using steel straws for cold drinks, has completely banned drinking from takeaway coffee cups inside, and offers a 10% discount if you bring your own mug.

Black Medicine is located at 2 Nicolson St, Edinburgh. Visit their official website and follow them on Facebook, Twitter, and Instagram.

Brew Lab Coffee

True to its name, Brew Lab Coffee has an underground bunker laboratory feel that makes it a favorite of students. The rooms are laid out like a rabbit’s warren and packed full of young millennials writing, studying, and talking. There’s more exposed brick than you can shake a fist at, and the decor is focused on the scientific, including a menu that visually mimics the element squares of the periodic table. The focus here is on coffee: equipment is top of the line and the baristas are clearly extremely knowledgeable about the drinks they’re serving. Brewed coffee itself is not a rarity in Edinburgh, but the pour-over bar in central view for everyone is. Service includes drinks brought to the table (if you’ve found one) and friendly baristas. V60s are brewed into carafes and served on trays; flat whites show up with perfectly symmetrical rosettas.

Though it’s one of Edinburgh’s more spacious specialty cafes, popularity and proximity to the University of Edinburgh means finding a place to sit can be a challenge. If you can, try to snag one of the arm chairs at the back and settle in. When you’re done with caffeine for the day, Brew Lab also serves beer, wine, and cocktails.

Brew Lab Coffee is located at 6-8 S College St, Edinburgh. Visit their official website and follow them on Facebook, Twitter, and Instagram.

Cairngorm Coffee

Behind the bar in Cairngorm read the words “Coffee and grilled cheese.” Generous sandwiches are constructed by the staff, and the coziness of this childhood favorite meal perfectly matches the coziness of Cairngorm. The ceiling is hung with burlap coffee sacks, and the natural wood and forest color palette evokes the eastern Highlands mountain range it’s named for. A snowboard, a skateboard, and skis hang on the walls to bring mountain adventure inside, or you can pick up an AeroPress and bag of this micro-roaster’s coffee to take on your next outdoor escape. When I dropped by, Cairngorm’s baristas were brewing up an excellent selection of Five Elephant coffee and their own Central American selection. They served up what was, hands down, the best flat white I had in Edinburgh. Attention to service is in everything Cairngorm does: tea was served with a timer to ensure it wasn’t over-steeped, newspapers were available for reading, and tablets set into bar seating were available to browse their website.

Find Cairngorm by descending some stairs from the main level of Frederick Street. The small patio outside is aces when the weather is great, or cozy up inside.

Cairngorm Coffee has multiple locations in Edinburgh. Visit their official website and follow them on Facebook, Twitter, and Instagram.

Castello Coffee

Just a block off of the Princes Street Gardens and the main tram line, Castello Coffee waits to supply you with coffee and food to fuel up. The space is clean and bright, and framed art features prominently on the walls. Clearly named for Edinburgh Castle nearby, this shop serves up an Americano made with Allpress Espresso that’s fit for a monarch and delicious hot chocolates for everyone else. The breakfast and lunch soup options are great, as well. Friendly baristas are behind the bar and the bustling energy patrons bring in and out of the shop is the perfect pick-me-up to accompany the coffee when you need one.

If you’re out playing tourist or shopping nearby, Castello is a convenient and reliably good shop to drop in on. Grab a seat at the counter facing the window to watch people stream by in this busy neighborhood or enjoy their wide patio seating under umbrellas to protect you from the elements.

Castello Coffee has multiple locations in Edinburgh. Follow them on Facebook, Twitter, and Instagram.

Cult Espresso

Tucked away on a small road close to the University of Edinburgh is wee gem Cult Espresso. This long narrow shop has a sapphire blue facade that makes it stand brightly out from the rest of the store fronts on the street, and the front door promises coffee, brunch, and good times—indeed, the service is amazing and the energy in the shop is cheerful and welcoming. When I visited I had a delicious long black and a good long chat with the baristas about the coffee scenes in the US and Scotland, what makes Cult special, and how excited they were about the coffee they were serving that day. As a group of self-proclaimed “coffee nerds,” Cult is constantly curating seasonal single-origin coffees from the UK and Europe, and they’re truly dedicated to making sure each cup is delicious.

Cult Espresso may not be an actual cult, but I could come to be (almost) as dedicated to it as a real one. Drop by the shop for their ritual brunch and coffee combo, and don’t forget to snag some of their branded swag on the way out.

Cult Espresso is located at 104 Buccleuch St, Edinburgh. Visit their official website and follow them on Facebook, Twitter, and Instagram.

Fortitude Coffee

More than any other, Fortitude Coffee feels like a barista’s coffee shop. It retains the appearance of a converted rowhouse and is a peaceful background for great coffee, friendly baristas, and a community vibe. I sat by the windows and enjoyed a juicy pour-over roasted by Fortitude and perused the simple food menu. When I visited, they were quick to talk up the other coffee shops on the Disloyal 7 card, as well as recommend other must-try places around Edinburgh. They host the occasional cupping with their full lineup of coffees, and recently co-hosted a Meet the Roaster event with Edinburgh Coffee Society, so if you’re just visiting, check with the baristas to see if there’s an event coming up. Though still a relatively young scene, Fortitude is proof of how great a city’s coffee network becomes when everyone in it cares about the same main goals: delicious beverages and open community.

On a busy day, Fortitude is the perfect tranquil spot to relax, chat about coffee, and grab a bite to eat. Their full wall of retail coffee and coffee equipment is a great source for whatever your coffee-loving heart needs.

Fortitude Coffee is located at 3C York Pl, Edinburgh. Visit their official website and follow them on Facebook, Twitter, and Instagram.

Lowdown

Literally low—down a flight of stairs—Lowdown is a minimalist shop. It’s a peaceful place to get away from the bustle of the main road, and has an airy feel to the decor and art. If you’re looking for a quieter place than Black Medicine to get work done, Lowdown is going to be your best bet for a distraction-free environment—the baristas are focused on careful, precise brewing. The coffee served and sold at Lowdown comes from all over Europe, including the delicious balanced shot of Ethiopian coffee from Colonna that was on drank when I stopped by. Similar to Artisan, Lowdown’s espresso bar is open and visible to guests, which invites an easy engagement that the baristas welcome.

The pastry case was full of beautiful pastries, including several cake options that are always the perfect pairing with any coffee for a good mid-morning snack. Bring a friend to take a break from shopping or sightseeing, or hunker down here with a good book. Lowdown is the perfect place to pass an afternoon with a cup of coffee.

Lowdown is located at 40 George St, Edinburgh. Follow them on Twitter and Instagram.

Machina

The coffee aesthetic is strong with this one. Above the bar hangs a black metal industrial light fixture from which a portafilter, a pitcher, and other various coffee implements hang from to float over the space. The walls are clean and white, and the tables are modernist sturdy wood and black metal. In Machina, several shelves are dedicated to different retail options; if you’re looking for equipment Machina seems to have the largest selection in Edinburgh. Located just up the street from Filament, this micro-roaster’s shop is another warm and relaxing space to escape rush hour or a quick rain shower.

Drop by early to enjoy the food menu options and sign up for their coffee subscription service while you’re there. Try to snag the window seat—not only is it super comfortable, it’s the perfect setting for your next Instagram photo with coffee.

Machina has multiple locations in Edinburgh. Visit their official website and follow them on Facebook, Twitter, and Instagram.

Valorie Clark (@TheValorieClark) is a freelance journalist based in Los Angeles. Read more Valorie Clark on Sprudge.

The post The Sprudge Guide To Edinburgh, Scotland appeared first on Sprudge.

The Sprudge Guide To Edinburgh, Scotland published first on https://medium.com/@LinLinCoffee

[mrwilliamcharley]

The Sprudge Guide To Edinburgh, Scotland

Coorie (ku:ri) is the Scottish art of living happy. It used to mean something akin to snuggle—coorie in, coorie down—but in the last couple of years it’s developed into a style of aesthetics and living. It’s not just about candles and coffee. Coorie is about taking comfort and energy from both the wild landscapes of Scotland and the cheerful interiors that inspire cozy togetherness. You might have experienced something like coorie if you’ve ever walked into your best friend’s living room or your favorite coffee shop and immediately felt welcomed and loved.

While traveling around Scotland last fall, I searched high and low for the best coffee I could find, the places that made us want to coorie down with loved ones, a book, and coffee. The local coffee haven is Edinburgh. Here, coffee shops sprout up like mushrooms after a good rain. In the center of the city, it’s unlikely you’ll walk a block without spotting at least one. In the last few years, the local scene has begun shifting more towards specialty coffee with a focus on top quality and good service. We’ve rounded up our top eleven coorie shops to help you get around the city without getting caught in the rain.

This guide is meant to be used in conjunction with Edinburgh cafes previously featured on Sprudge.

Artisan Roast

Artisan Roast is a welcoming, homey spot that feels worlds away from the central tourists hubs of Edinburgh. Here the roasters care deeply about their coffee, and tucked among plants, art, and knick-knacks are colorful flavor wheels and descriptions of the current coffees they’re roasting. Bags of coffee are displayed prominently and the bar is visually open, inviting everyone into the space.

When I visited Artisan, customers from the neighborhood and tourists from all over were making themselves at home in the front tables by the picture window and their comfortable back living room-style sitting area. When you visit, look closely at your surroundings, because hidden among the usual coffee shop trappings and home-like decor is a collection of funky wall art, a gold-framed photo of Morgan Freeman who reminds everyone to hydrate, and a cheeky promise “from” JK Rowling to never write there.

Artisan Roast has multiple locations in Edinburgh. Visit their official website and follow them on Facebook, Twitter, and Instagram.

Baba Budan

Baba Budan has the kind of bubbly atmosphere that comes from baristas who are having fun behind the bar. The space is cheery too: high ceilings, sleek wood, and skinny lights pair well with their coffee to brighten up even the darkest winter afternoon. Named for the 16th century Sufi saint who is said to have introduced coffee to India, Baba Budan is a continued celebration of the spread of that beverage. The community table is a good space to work, and the whole cafe is a great place to meet up with a friend. The baristas were brewing up a Salvadoran coffee from Girls Who Grind on drip, along with espresso from Workshop. Rotating roasters include Square Mile, The Barn, Coffee Collective, and Dark Arts Coffee. If you’re feeling a little jittery from caffeine already, they have a selection of food using seasonal ingredients. It’s all made in-house.

Baba Budan is located at Arch 12, 17 East Market Street, Edinburgh. Visit their official website and follow them on Facebook, Twitter, and Instagram.

Black Medicine

If you’re trying to drink coffee in the cafe where JK Rowling first wrote Harry Potter, Black Medicine is the closest you’re going to get. It stands where Nicolson’s used to, which is where Rowling wrote most of Harry Potter and the Philosopher’s Stone. (Later books were written at Elephant House, but despite claims to be “the birthplace” of Potter, they didn’t open until Philosopher’s Stone was almost published.) Today, Black Medicine is a bustling coffee shop serving up good brews, bagels, and high energy. The baristas are an upbeat and friendly group, even when there’s a chaotic line. Their menu of milk-based drinks is reliably good, and espresso is served with a ginger cookie to make your coffee break just that bit more exciting. The bohemian decor and excitable environment is conducive to any creative who finds people-watching inspiring, and you’ll find writers camped out with laptops everywhere.

If you care about the environment (and don’t you?), you’ll be happy to know Black Medicine has experimented with using steel straws for cold drinks, has completely banned drinking from takeaway coffee cups inside, and offers a 10% discount if you bring your own mug.

Black Medicine is located at 2 Nicolson St, Edinburgh. Visit their official website and follow them on Facebook, Twitter, and Instagram.

Brew Lab Coffee

True to its name, Brew Lab Coffee has an underground bunker laboratory feel that makes it a favorite of students. The rooms are laid out like a rabbit’s warren and packed full of young millennials writing, studying, and talking. There’s more exposed brick than you can shake a fist at, and the decor is focused on the scientific, including a menu that visually mimics the element squares of the periodic table. The focus here is on coffee: equipment is top of the line and the baristas are clearly extremely knowledgeable about the drinks they’re serving. Brewed coffee itself is not a rarity in Edinburgh, but the pour-over bar in central view for everyone is. Service includes drinks brought to the table (if you’ve found one) and friendly baristas. V60s are brewed into carafes and served on trays; flat whites show up with perfectly symmetrical rosettas.

Though it’s one of Edinburgh’s more spacious specialty cafes, popularity and proximity to the University of Edinburgh means finding a place to sit can be a challenge. If you can, try to snag one of the arm chairs at the back and settle in. When you’re done with caffeine for the day, Brew Lab also serves beer, wine, and cocktails.

Brew Lab Coffee is located at 6-8 S College St, Edinburgh. Visit their official website and follow them on Facebook, Twitter, and Instagram.

Cairngorm Coffee

Behind the bar in Cairngorm read the words “Coffee and grilled cheese.” Generous sandwiches are constructed by the staff, and the coziness of this childhood favorite meal perfectly matches the coziness of Cairngorm. The ceiling is hung with burlap coffee sacks, and the natural wood and forest color palette evokes the eastern Highlands mountain range it’s named for. A snowboard, a skateboard, and skis hang on the walls to bring mountain adventure inside, or you can pick up an AeroPress and bag of this micro-roaster’s coffee to take on your next outdoor escape. When I dropped by, Cairngorm’s baristas were brewing up an excellent selection of Five Elephant coffee and their own Central American selection. They served up what was, hands down, the best flat white I had in Edinburgh. Attention to service is in everything Cairngorm does: tea was served with a timer to ensure it wasn’t over-steeped, newspapers were available for reading, and tablets set into bar seating were available to browse their website.

Find Cairngorm by descending some stairs from the main level of Frederick Street. The small patio outside is aces when the weather is great, or cozy up inside.

Cairngorm Coffee has multiple locations in Edinburgh. Visit their official website and follow them on Facebook, Twitter, and Instagram.

Castello Coffee

Just a block off of the Princes Street Gardens and the main tram line, Castello Coffee waits to supply you with coffee and food to fuel up. The space is clean and bright, and framed art features prominently on the walls. Clearly named for Edinburgh Castle nearby, this shop serves up an Americano made with Allpress Espresso that’s fit for a monarch and delicious hot chocolates for everyone else. The breakfast and lunch soup options are great, as well. Friendly baristas are behind the bar and the bustling energy patrons bring in and out of the shop is the perfect pick-me-up to accompany the coffee when you need one.

If you’re out playing tourist or shopping nearby, Castello is a convenient and reliably good shop to drop in on. Grab a seat at the counter facing the window to watch people stream by in this busy neighborhood or enjoy their wide patio seating under umbrellas to protect you from the elements.

Castello Coffee has multiple locations in Edinburgh. Follow them on Facebook, Twitter, and Instagram.

Cult Espresso

Tucked away on a small road close to the University of Edinburgh is wee gem Cult Espresso. This long narrow shop has a sapphire blue facade that makes it stand brightly out from the rest of the store fronts on the street, and the front door promises coffee, brunch, and good times—indeed, the service is amazing and the energy in the shop is cheerful and welcoming. When I visited I had a delicious long black and a good long chat with the baristas about the coffee scenes in the US and Scotland, what makes Cult special, and how excited they were about the coffee they were serving that day. As a group of self-proclaimed “coffee nerds,” Cult is constantly curating seasonal single-origin coffees from the UK and Europe, and they’re truly dedicated to making sure each cup is delicious.

Cult Espresso may not be an actual cult, but I could come to be (almost) as dedicated to it as a real one. Drop by the shop for their ritual brunch and coffee combo, and don’t forget to snag some of their branded swag on the way out.

Cult Espresso is located at 104 Buccleuch St, Edinburgh. Visit their official website and follow them on Facebook, Twitter, and Instagram.

Fortitude Coffee

More than any other, Fortitude Coffee feels like a barista’s coffee shop. It retains the appearance of a converted rowhouse and is a peaceful background for great coffee, friendly baristas, and a community vibe. I sat by the windows and enjoyed a juicy pour-over roasted by Fortitude and perused the simple food menu. When I visited, they were quick to talk up the other coffee shops on the Disloyal 7 card, as well as recommend other must-try places around Edinburgh. They host the occasional cupping with their full lineup of coffees, and recently co-hosted a Meet the Roaster event with Edinburgh Coffee Society, so if you’re just visiting, check with the baristas to see if there’s an event coming up. Though still a relatively young scene, Fortitude is proof of how great a city’s coffee network becomes when everyone in it cares about the same main goals: delicious beverages and open community.

On a busy day, Fortitude is the perfect tranquil spot to relax, chat about coffee, and grab a bite to eat. Their full wall of retail coffee and coffee equipment is a great source for whatever your coffee-loving heart needs.

Fortitude Coffee is located at 3C York Pl, Edinburgh. Visit their official website and follow them on Facebook, Twitter, and Instagram.

Lowdown

Literally low—down a flight of stairs—Lowdown is a minimalist shop. It’s a peaceful place to get away from the bustle of the main road, and has an airy feel to the decor and art. If you’re looking for a quieter place than Black Medicine to get work done, Lowdown is going to be your best bet for a distraction-free environment—the baristas are focused on careful, precise brewing. The coffee served and sold at Lowdown comes from all over Europe, including the delicious balanced shot of Ethiopian coffee from Colonna that was on drank when I stopped by. Similar to Artisan, Lowdown’s espresso bar is open and visible to guests, which invites an easy engagement that the baristas welcome.

The pastry case was full of beautiful pastries, including several cake options that are always the perfect pairing with any coffee for a good mid-morning snack. Bring a friend to take a break from shopping or sightseeing, or hunker down here with a good book. Lowdown is the perfect place to pass an afternoon with a cup of coffee.

Lowdown is located at 40 George St, Edinburgh. Follow them on Twitter and Instagram.

Machina

The coffee aesthetic is strong with this one. Above the bar hangs a black metal industrial light fixture from which a portafilter, a pitcher, and other various coffee implements hang from to float over the space. The walls are clean and white, and the tables are modernist sturdy wood and black metal. In Machina, several shelves are dedicated to different retail options; if you’re looking for equipment Machina seems to have the largest selection in Edinburgh. Located just up the street from Filament, this micro-roaster’s shop is another warm and relaxing space to escape rush hour or a quick rain shower.

Drop by early to enjoy the food menu options and sign up for their coffee subscription service while you’re there. Try to snag the window seat—not only is it super comfortable, it’s the perfect setting for your next Instagram photo with coffee.

Machina has multiple locations in Edinburgh. Visit their official website and follow them on Facebook, Twitter, and Instagram.

Valorie Clark (@TheValorieClark) is a freelance journalist based in Los Angeles. Read more Valorie Clark on Sprudge.

The post The Sprudge Guide To Edinburgh, Scotland appeared first on Sprudge.

from Sprudge http://bit.ly/2I6T0Qx

[theparaminds]

Keshi’s music isn’t for every moment in life, no, instead his music is specific in the situations it hopes to embrace and stamp with its mark. A drive in the dead of night, a fight that ends in forgiveness, a regrettable phone call that still leaves you longing for more. The emotions he articulates in sound are that of human connection, and more so, the balance of positivity and loss it leads towards.

Don’t get it wrong, his music will be there for you whenever you need and want it, but the true power of his lyrics and ideas will strike when you least expect, when you’re lost for an answer and misunderstanding the questions. His music is for souls lost, for souls in love yet confused, for souls dreaming, and for souls of sorrow sick with isolation.

It’s a tender and soft set of production brushed over with a hauntingly vulnerable voice, a voice we all know from our own heads, our own hearts. Keshi is not just a musician, but a reflection of our own insecurities and worries of tomorrow. And in this, in his understanding of the universal fears we all face, he takes our hand and reminds us we’re not alone, and reminds us that no matter what, the sun will continue to rise.

PM: Our first question as always, how's your day?

K: It's been pre good, can't complain. To be honest, the music is starting to take off so fast I can't keep up. Its rewarding in that regard.

PM: Have you found it a little scary since its been picking up?

K: Yeah, it's overwhelming, surprisingly stress-inducing, but it's what I live for. It's the most fulfilling thing.

PM: I'd love to start with your sound and the uniqueness of it. You're someone who has changed their sound but has kept the core elements of it intact. It's definitely more structured as opposed to the classic lo-fi style. Where did change come from, how did it help you as an artist?

K: I've always been a songwriter first, that's always what I've labelled myself as before I even ventured into production. When I think of growing, I think lo-fi as a gateway to production as a whole and the most important thing to me has been to create a soundscape that is very dynamic. I've always tried to do that, no matter what I was making. After some time working acoustically I got really tired of it and kinda got tired of music in general. And that's when the lo-fi started taking off and I was falling in love with certain producers ability to incorporate non-musical elements into their music, like rain or cans popping open. I just thought of music of a series of glued together sounds and lo-fi was the best way to conceptualize that. Of course, the inspirations were tomppabeats, In Love with the Ghost and Joji, and that’s where I was just honing the producing craft, shifting away from just a songwriter.

PM: Other than those who inspired you in a lo-fi way, when you were growing up, what other artists were pushing you to get into music?

K: The very first musician I listened to seriously was John Mayer, and he opened a whole new world for me music wise. He showed me how to do things on the guitar I had no idea you could do. Chord progressions you don't usually hear and unconventional sequences, he was really able to explore the fretboard in that way. He really exposed me to songwriting, which as I mentioned earlier was my first real driving interest. As well, I'd say Drake because after years of John Mayer I just got some listener fatigue, even though I still loved him. But Drake showed me that hip-hop could be melodic and not obnoxious, which was my impression of it at the time. 'Take Care' really changed my views, and honestly, I listened to it really late, like sophomore year in college. And around that time, when I was just so into Drake, was when I had this unfortunate performance in LA and I wanted to quit music. I just realized I had to go back to the drawing board, knowing I had to change something.

PM: Are you able to speak about what happened at the show in LA and what went wrong?

K: Basically I had won this competition in Houston, they then flew me out to LA to perform against the other winners from around the US. When you win a competition like that you feel like you're pretty good at what you do, but once you get to next level with people on your skill level, you realize you aren’t AS great as you thought you were. I guess it was disheartening and I didn't feel like I was being the artist I wanted to be, there was something that was lacking.

PM: And that failure led to the growth and positivity that you're seeing now, I'm guessing?

K: Yeah, it was really that performance that spurred the moments leading up to the creation of Keshi.  I went and made this Soundcloud account under that name, not telling any friends or family, as I wanted to change some aspect of my music without being under scrutiny. At the time the only listeners I had were those friends and family, so to do that was scary and liberating. I felt free to make whatever I wanted, just see what catches on. I really was just making sample-based lo-fi hip hop and trying to practise production. But eventually, I released my first song with lyrics, ‘if you're not the one for me who is’, and it did well for itself, but it wasn't until ‘magnolia’ got picked up by the channel 'Anime Vibes' that things started to really take off. And the thing is with these youtube aggregators like Anime vibe or Ambition is that they really get to help who makes it and who doesn't, they've established this consistency as a curator with a good ear and this relationship with their viewers who trust them, so at that point whatever they feed to their followers they'll eat up. And being there and being put on by that really just sparked what I see before me today.

PM: Does the name Keshi mean something and why did you choose that as the word to represent you?

K: I get this question a lot lately, My name is Casey but my girlfriend and childhood friend is Japanese and every time I go to their house, to this day, still they call me ‘Keshi’, so it's just a username I picked and it was supposed to be anonymous, but still me with a nostalgic charm. I didn't think people would take to it honestly, I thought I would end up under a different name eventually, Keshi was just supposed to be a demo account.

PM: How has being in love and those sort of experiences helped you as a musician and have some of your inspirations grown from that aspect in your life?

K: For sure, in the beginning when I wrote songs they all tended to be love songs. But I feel like the one aspect of the whole relationship ordeal I really like to poke at is the extremely vulnerable state you're in with someone, because not only are they the person who is there for you the most, they're also the one who could hurt you the most due to how close you've allowed them to be. And that bittersweet aspect of love, in general, is something I love to touch on, I have this strong fear of loneliness and that shows up in my music as well. I guess when you delve into everything Keshi says and sings, people may find it romantic, but it's extremely selfish, it's supposed to be an unbalanced raw emotion, which is whiny, and moody, but people can relate to that which I'm glad about.

PM: When you speak, you mention Keshi in the third person, do you see him as a separate person and as a vessel for your creation?

K: I don't really see Keshi as myself, I see him as a separate entity and kind of as a musical project more than anything.

PM: You also have a beautiful arm sleeve tattoo, I was just wondering what that art means to you and what you would say to anyone on the fence about getting them?

K: Thank you, I appreciate the love! To anyone afraid to get them I would just say to go get one, If you're curious about them, you're engaged enough to try them, it's not gonna hurt! In regards to my own, when I went to Japan to meet my girlfriend's family, I wanted to get a traditional tattoo by someone who knows the craft, if you get my gist. I found a guy and he was gracious enough to work with me and give me a beautiful Japanese sleeve.

PM: To look back at your music, you’ve been on this incredible stretch of releasing music that's growing and improving, I wonder what your vision looked like at the beginning compared to now and what's shifted since then?

K: I've always just wanted to make great art, I think that now I've found a really sweet spot in my music where I can do that and I can narrow down on the sounds I want to do. I guess when you start growing you stop looking at the start line and then just start looking at the race; one day you may have 2000 more listeners than the last and you can only think that it's not good enough because last week you had 5000. You need to step yourself away and become grateful for where you are and what you've done. Don't stop chasing the dream but don't lose sight of the growth.

PM: As well, do you have any upcoming projects people should look out for and how does it compare to previous work?

K: I think the stuff recently has been a progression since the earlier music, more dynamic and =more energized than before. I do have a project on the way hopefully around November-December, it'll be an EP with '2 soon' included. The songs are done, I'd like to announce the songs are finished. At this point it's an internal conflict of when to release and how to market them. I don't want to give too much away, but long story short, I've got shows planned for January and the dates will be announced soon, and the first show will be in LA.

PM: How are you preparing yourself this time for performing in LA and having a good experience?

K: Back then I didn't have an idea of what I wanted to be, but Keshi is so fleshed out and he knows who he is and what music he wants to do. At this point, I need to get some equipment sorted out and then we're good to go, it'll be an amazing show.

PM: What would you say is your favorite song of your own and why?

K: It's definitely 'if you're not the one for me who is', for a couple of reasons. The first is because it conceptualized Keshi and what he is today. But the main reason is that it explores this duality of relationships I was talking about earlier, explained perfectly with the title. On one side of the coin, the aspect of having only one person who matters so much in the world, but also the fear of loneliness because if they're not the right one, then who else could be? I loved that dichotomy.

PM: Do you have a favourite video game of all time?

K: Holy shit yes. It’s gotta be Nier: Automata, oh my god that game changed my world. It came out a year ago and was a really revolutionary beat em up game kinda like Devil May Cry, it was just so artistic and beautiful.

PM: What would you say has been the best memory of last year, something that sticks out as super positive and special to you?

K: I haven't told anyone this, but basically I didn't know what I wanted to do with my life so I just ended up where I am today. Kinda dreading work and dragging my feet. At the beginning, I wanted to go to Berkeley School of Music, which is every kid interested in music’s dream. Of course, my parents pushed me to something stable, and I always resented that decision. But because I didn't, I'm here now, if I went there I would've been doing something different and Keshi wouldn't exist. Well, one day at my day job I got a message from a guy who's attending Berkeley and he was telling me how he loved my work and was wondering how the hell I did what I was doing. I was just so stunned, I don't know if it was irony, the whole time I wanted to go to this place but in the end, I didn't really have to go. It really was the most validating for my music and knowing I was doing the right thing.

PM: Do you have anyone to shout out or anything to promote? The floor is yours!

K: So, as I said, I have shows getting ready in January and there is new music coming soon, thank you so much for listening and thanks so much for taking the time to get to know me a little bit better.

Follow Keshi on Instagram and Twitter

Listen on Spotify and Apple Music

[qluemagazine]

Beyonce Photographed by Tyler Mitchell

Since the news broke that Beyonce will be the cover star for the Vogue September issue, we’ve been anticipating what the cover will look like, especially since she’s the one in charge of everything about the cover and as she told Clover Hope for the cover, you can bet she’s a super human, she’s a legend and we can’t get enough of every of her look for this cover and even her words too.

Freedom

I don’t like too much structure. I like to be free. I’m not alive unless I am creating something. I’m not happy if I’m not creating, if I’m not dreaming, if I’m not creating a dream and making it into something real. I’m not happy if I’m not improving, evolving, moving forward, inspiring, teaching, and learning.

Legacy

My mother taught me the importance not just of being seen but of seeing myself. As the mother of two girls, it’s important to me that they see themselves too—in books, films, and on runways. It’s important to me that they see themselves as CEOs, as bosses, and that they know they can write the script for their own lives—that they can speak their minds and they have no ceiling. They don’t have to be a certain type or fit into a specific category. They don’t have to be politically correct, as long as they’re authentic, respectful, compassionate, and empathetic. They can explore any religion, fall in love with any race, and love who they want to love.

I want the same things for my son. I want him to know that he can be strong and brave but that he can also be sensitive and kind. I want my son to have a high emotional IQ where he is free to be caring, truthful, and honest. It’s everything a woman wants in a man, and yet we don’t teach it to our boys.

I hope to teach my son not to fall victim to what the internet says he should be or how he should love. I want to create better representations for him so he is allowed to reach his full potential as a man, and to teach him that the real magic he possesses in the world is the power to affirm his own existence.

I’m in a place of gratitude right now.

I am accepting of who I am. I will continue to explore every inch of my soul and every part of my artistry.

I want to learn more, teach more, and live in full.

I’ve worked long and hard to be able to get to a place where I can choose to surround myself with what fulfills and inspires me.

Opening Doors

Until there is a mosaic of perspectives coming from different ethnicities behind the lens, we will continue to have a narrow approach and view of what the world actually looks like. That is why I wanted to work with this brilliant 23-year-old photographer Tyler Mitchell.

When I first started, 21 years ago, I was told that it was hard for me to get onto covers of magazines because black people did not sell. Clearly that has been proven a myth. Not only is an African American on the cover of the most important month for Vogue, this is the first ever Vogue cover shot by an African American photographer.

It’s important to me that I help open doors for younger artists. There are so many cultural and societal barriers to entry that I like to do what I can to level the playing field, to present a different point of view for people who may feel like their voices don’t matter.

Imagine if someone hadn’t given a chance to the brilliant women who came before me: Josephine Baker, Nina Simone, Eartha Kitt, Aretha Franklin, Tina Turner, Diana Ross, Whitney Houston, and the list goes on. They opened the doors for me, and I pray that I’m doing all I can to open doors for the next generation of talents.

If people in powerful positions continue to hire and cast only people who look like them, sound like them, come from the same neighborhoods they grew up in, they will never have a greater understanding of experiences different from their own. They will hire the same models, curate the same art, cast the same actors over and over again, and we will all lose. The beauty of social media is it’s completely democratic. Everyone has a say. Everyone’s voice counts, and everyone has a chance to paint the world from their own perspective.

Pregnancy & Body Acceptance

After the birth of my first child, I believed in the things society said about how my body should look. I put pressure on myself to lose all the baby weight in three months, and scheduled a small tour to assure I would do it. Looking back, that was crazy. I was still breastfeeding when I performed the Revel shows in Atlantic City in 2012. After the twins, I approached things very differently.

I was 218 pounds the day I gave birth to Rumi and Sir. I was swollen from toxemia and had been on bed rest for over a month. My health and my babies’ health were in danger, so I had an emergency C-section. We spent many weeks in the NICU. My husband was a soldier and such a strong support system for me. I am proud to have been a witness to his strength and evolution as a man, a best friend, and a father. I was in survival mode and did not grasp it all until months later. Today I have a connection to any parent who has been through such an experience. After the C-section, my core felt different. It had been major surgery. Some of your organs are shifted temporarily, and in rare cases, removed temporarily during delivery. I am not sure everyone understands that. I needed time to heal, to recover. During my recovery, I gave myself self-love and self-care, and I embraced being curvier. I accepted what my body wanted to be. After six months, I started preparing for Coachella. I became vegan temporarily, gave up coffee, alcohol, and all fruit drinks. But I was patient with myself and enjoyed my fuller curves. My kids and husband did, too.

I think it’s important for women and men to see and appreciate the beauty in their natural bodies. That’s why I stripped away the wigs and hair extensions and used little makeup for this shoot.

To this day my arms, shoulders, breasts, and thighs are fuller. I have a little mommy pouch, and I’m in no rush to get rid of it. I think it’s real. Whenever I’m ready to get a six-pack, I will go into beast zone and work my ass off until I have it. But right now, my little FUPA and I feel like we are meant to be.

Ancestry

I come from a lineage of broken male-female relationships, abuse of power, and mistrust. Only when I saw that clearly was I able to resolve those conflicts in my own relationship. Connecting to the past and knowing our history makes us both bruised and beautiful.

I researched my ancestry recently and learned that I come from a slave owner who fell in love with and married a slave. I had to process that revelation over time. I questioned what it meant and tried to put it into perspective. I now believe it’s why God blessed me with my twins. Male and female energy was able to coexist and grow in my blood for the first time. I pray that I am able to break the generational curses in my family and that my children will have less complicated lives.

My Journey

There are many shades on every journey. Nothing is black or white. I’ve been through hell and back, and I’m grateful for every scar. I have experienced betrayals and heartbreaks in many forms. I have had disappointments in business partnerships as well as personal ones, and they all left me feeling neglected, lost, and vulnerable. Through it all I have learned to laugh and cry and grow. I look at the woman I was in my 20s and I see a young lady growing into confidence but intent on pleasing everyone around her. I now feel so much more beautiful, so much sexier, so much more interesting. And so much more powerful.

Beyonce Photographed by Tyler Mitchell

Beyonce Photographed by Tyler Mitchell

Beyonce Photographed by Tyler Mitchell

Beyonce Photographed by Tyler Mitchell

Beyonce Photographed by Tyler Mitchell

Beyonce Photographed by Tyler Mitchell

Beyonce Photographed by Tyler Mitchell

Beyonce Photographed by Tyler Mitchell

Beyonce Photographed by Tyler Mitchell

Beyonce Photographed by Tyler Mitchell

Beyonce In Her Own Words; Vogue September Cover Since the news broke that Beyonce will be the cover star for the Vogue September issue, we've been anticipating what the cover will look like, especially since she's the one in charge of everything about the cover and as she told Clover Hope for the cover, you can bet she's a super human, she's a legend and we can't get enough of every of her look for this cover and even her words too.

[bestwesternmoviemanor-blog]

Top Hotels to Check into When Visiting Monte Vista

Is your next vacation destination the famous Monte Vista in Colorado? Well, it’s time to tick it off your bucket list for the numerous adventures and leisure it can give you. however, it is not enough to think of a place, you need to check out where you will stay too. There are quite a number of hotels that are both well-priced and good places to stay in. You could check into any one of them. If you want the list narrowed down further, we can help you out. We have a list of top hotels that have been curated based on the price, quality and several other factors. Hopefully this should help you.

Best Western Movie Manor This is one of the top-notch hotels in Monte Vista, Colorado. You will hear a lot of people vouching for this one, and it definitely makes up for a pleasant stay. One, it offers access to almost all the must-visit locations in Monte Vista. It is a Hollywood styled hotel, which is pretty close to the drive-in theatre at Monte Vista. All your basic amenities are taken care of. The Zapata falls and the reptile park is easily accessible from this hotel. It is definitely one to book your stay in. Free breakfast is probably another incentive to stay here!

Sandhill Inn & Suites This is a family-owned hotel with 24 hours customer service, hot breakfast and free wi-fi as services that you get on booking your stay here. It is one of the best hotels in town, where the staff is friendly, and you get an experiential stay. Recently renovated, this place has added some of the finest features to make your stay easy and amazing. It is pretty near to the wildlife refuge. If you love some scenic view, then you can always visit the refuge at sunrise from the hotel. In fact, even the sand dunes are pretty accessible from here.

Rio Grande Motel Located a 100 yards away from the Rio Grande river, the hotel is all beauty and aesthetics. Definitely worth staying in. It is 10 minutes away from the Turtle Back Mountain Resort and the Golf Course. It comes with basic amenities, and excellent service. You cannot ignore the staff and their experiential service while in this hotel. Very comfortable, and pleasant, the stay has been ranked great by everyone who has stayed here. You will have stories to tell when you check out of this hotel.

Monte Villa Inn If you have read into Monte Vista, you would know that this hotel is one of the national historical landmarks in the country. Built in 1932, it serves the customers with unique experiences, and helps them come up with unique stories. It is comfortable, and delivers what it promises to in terms of service and experience. With all the amenities, and some backdrop story to offer, this is indeed the place to stay in as it is close to Monte vista and its history. Despite the history, it has roped in the modern amenities with brilliance.

These are the top hotels in Monte Vista. You can book into any one of these and get an amazing experience of living in the heart of Colorado.

[fesahaawit]

10 Years of Budgets Are Sexy :)

Here’s something crazy – as of today, I’ve been blogging for over 25% of my life!

10 years of blogging, building, experimenting, community, friends, exploration, growth, loss, and just general happiness that we’re all still together here doing our thing and having fun :)

How lucky are we?? And how awesome that someone invented the internet for us?! Haha…

I couldn’t have guessed this a decade ago, but boy am I thankful for this crazy twist of fate and I’m so curious to see what’ll happen next.

Here are the Cliffs Notes version of how we got to this place so far:

In 2007 went looking for a 2 bedroom apartment to rent

Got lost and ended up buying a $350,000 house on a whim, 48 hours later, and with no money down or any idea what the heck I was doing

Went online searching for a budget as I didn’t have one (*blasphemy!*)

Came across the blogging world and fell in love with the transparency of everyone

Started my own personal finance blog to have fun and be held more accountable!

It unexpectedly took off, reaching 25 Million views in total over the years

Went on to become a full-time, self-employed blogger/entrepreneur

Increased personal net worth from $50,000 to $800,000+

Won 12 industry awards, including Blog of The Year and Lifetime Achievement

Became a Blogging Coach, Money Coach, Podcaster, FinTech advisor, FinTech Judge, Builder, Seller, Shutting Down’er, Husband, Father of 2, and most recently, a Curator

Launched two philanthopy projects that raised over $110,000 for people all over the country

Launched the industry’s first searchable financial blog directory now tracking over 1,500 blogs

Whittled everything back down to the one true love that started it all – Budgets Are Sexy :)

No way I coulda guessed all that, right? Haha…

And if you think it happened “overnight”, think again… It took 28 years and 35 jobs to even get to the START of this journey! Along with a lot of soul searching and stumbling around too…

Before I became a blogger, I became many other things:

Babysitter

Lawn Cutter

Pet Watcher/Walker

Camp Counselor

Grocery Store Stocker

Day Care Worker

Bagel Maker

Bowling Alley Attendant

Prep Cook

Book Store Associate

Gadzooks Worker (remember that store?)

Sandwich Maker

Construction Site Trash Hauler

Timeshare Representative (<– The worst)

Stamp Factory Assembly Line Worker

Photographer

Kid Shelter Volunteer

Assistant Photo Editor

Photo Editor

Assistant Photo Editor Intern

Boat Rental Worker

Totaled Car Washer

Dish Washer

Old Navy Associate

TV Show PA (Production Assistant)

Travel Agent

Airline Ticket Agent

Customer Service Rep

Customer Service Assistant Manager

Realtor

Customer Service Manager

Product Manager

Customer Service Director

Project Manager

Graphic Designer

And then finally… Blogger/Hustler/Accidental Entrepreneur :)

(You can see the full list, along with pay and brief descriptions here –> My Entire Work History)

But the journey doesn’t end here either, oh no!

Even when you do finally figure out where you’re supposed to be in life, there’s still the narrowing it down even further within your field of focus! It’s like dipping your toes into a puddle, only realizing it’s actually an ocean – full of even more possibilities! haha…

And we’ve got a list that showcases what that’s looked like so far over the decade too ;)

Here is the total # of projects I’ve worked on in each of the past 10 years, with emoji’s and all:

1 laptop = 1 project (blog, website, charity, etc)

2008:

2009:

2010:

2011:

2012:

2013:

2014:

2015:

2016:

2017:

2018:

And then here it is again, but this time with more context around it:

2008:

<– started a blog, wee!

2009:

<– oh, you can make money with this? Let me start more!

2010:

<– what, you can also BUY blogs?? I’ll take 3!

2011:

<– and 4,5,6,7 – I want an empire, please!

2012:

<– oh wait, life isn’t fun working 20 hours/day…

2013:

<– let’s start shutting some down and selling the rest

2014:

  <– getting closer, but you’re a daddy of two now – keep going!

2015:

<– ahh that’s the spirit…. nice and relaxing…

2016:

<– but you know what, something is off… Maybe adding a podcast will help?

2017:

<– hmm… how about building out all your other ideas you’ve always wanted?

2018:

<– you know what, I think you had it right all along in 2008

And so, after 10 years of building and blogging and experimenting, I finally figured out where my heart belonged in the first place: BudgetsAreSexy.com :)

And Lord knows this probably isn’t the end of the line either, haha…

(Shout out to Ty for this one, haha… well played, sir ;))

But here’s the biggest thing I’ve learned throughout all this: the more time you spend doing stuff you LOVE, the more opportunities that come your way.

Maybe not at first, and maybe not so drastically as we often see in the movies or in the media, but by pouring your heart into something that TRULY MATTERS TO YOU, you are asking the world for more of it, and it will provide so long as you’re adding value to the world.

The only difference between how I’m working now vs how I was working the first 28 years of my life is that everything I now do revolves around my “calling.” The money and success are all afterthoughts, but ironically flow in even more because (surprise surprise) you work better when you’re excited!

Not everyone gets to live out their passions, and of course sometimes a job really is just a job, but I truly hope that by virtue of being on this blog you realize just how OPEN this world is for potential out there. And not only that, but how much all of us NEED YOU in this world creating things and making our lives better too!

All the Facebooks and Amazons, iPhones, Teslas – they all come from people’s minds who really believed in what they were working on and would have done it with or without the money that came. And in the blogging world, it was people like Jonathan from My Money Blog and Trent from The Simple Dollar who first opened up my eyes to talking about money and sharing finances online. Without them shining the light, who knows what job # I’d be on these days… Probably #67! ;)

All this to say that life is full of opportunities, and almost every single one of us has the ability to go after something we enjoy, whether we only have one hour to apply to it or a hundred hours.

How far you go is dependent on a bunch of other variables, along with how lucky you get, but if this random mohawked guy can turn his life around like this, I believe anyone can. I didn’t have a lick of experience in either finance or writing (and my past archives clearly show this!) but again, it’s amazing what happens when you just go for something because you’re genuinely interested in it and care.

I’ll stop here before this turns into even more of a novel, but please know I am BEYOND thankful for each and every one of you letting me into your lives over the years, and please also know that I’ve appreciated every last comment and email/tweet/facebook message/skype call/meetup/forum post and any other ways we’ve communicated with each other in the past.

It’s been an honor getting to know you guys, and I very much look forward to doing more of it :)

We’ll see what the next 10 years bring, but if God forbid something happens to me today (hopefully after this blog post goes out!) please know I am one happy guy and only wish the best for all of you too.

If I can ever help with anything, I hope you’ll let me know.

To another 10 years of adventure and happiness!

************ PS: For a look at other things I’ve learned over the years blogging, click on any of the past blogiversary posts (but probably stick with the ones up top, unless you like reading about blog stats ;))

9 Things I No Longer Do With My Money

8 Fails Over 8 Years of Blogging

7 Things I’ve Learned in 7 Years of Blogging

6 Years Ago Today…

5 Years Ago Today This Blog Was Born :)

Budgets Are Sexy Turns 4!

Budgets Are Sexy Turns 3. (Which is 87 in blog years)

Budgets Are Sexy Turns 2! (holler)

Budgets Are Sexy turns 1 today! I can’t believe it…

10 Years of Budgets Are Sexy :) posted first on http://lionelcapital.blogspot.com

[warmdevs]

New Post has been published on https://warmdevs.com/ux-guidelines-for-ecommerce-homepages-category-pages-and-product-listing-pages.html

UX Guidelines for Ecommerce Homepages, Category Pages, and Product Listing Pages

To purchase products online, people need to understand what an ecommerce website sells and find an item they are interested in. Some may search for a product if they know precisely what they want, but many more rely on browsing to discover what products are available and which best suit their needs. Usable homepages, category pages, and listing pages are critical to the browsing experience.

Homepages are the first introduction to a site and the range of products or services sold. Category pages and product listing pages are midlevel pages within an ecommerce site; they introduce product groupings and items within those groupings, respectively. The path to products must be thoughtfully designed to convey differences among various product categories and among individual products, and thus help users locate the item best suited to their needs.

Users who arrive at a site from an external search engine will often land on a category page or a listing page, if they searched for a type of product, rather than a specific product. These intermediate-level pages can have excellent SEO performance, which is one more reason to care about their user experience, besides their importance for within-site navigation.

As part of our recent research across 49 ecommerce sites, we analyzed various aspects of homepages, category pages, and listing pages to derive design guidelines for making these pages easy to use. In this article we present a brief overview of our recommendations.

Welcoming, Informative Homepage

Not all shoppers enter a site through the homepage, but, for those who do, the homepage should effectively introduce the site and explain what it sells and how it is different from competitors. Your homepage must communicate who you are, and, for ecommerce, should expose the main product offerings and enable users to start shopping.

While this recommendation may seem straightforward, some of our study participants struggled on homepages that were overly cluttered and failed to showcase items representative of their offerings. The homepage is to a website what a front-window display is to a physical store: the more items crammed into the window, the lower the overall perceived value (more clutter often means lower quality). And those items in the window better be a good representation of what’s available inside the store, if you want to capture all potential customers.

A user thought that the NutriLiving homepage was too cluttered and full of ads, without showing what items were sold on the site.

Clear Product Organization

Navigational options and product categories need to be clear, with labels that make sense to users on their own, as well as in relation to other options on the site. Users must be able to quickly understand each category, and how it differs from the others in order to decide where to click. When space allows, leverage the main navigation bar to show users what product categories are available, rather than merely lumping everything together under a single, easy-to-overlook Shop link.

To support the multiple ways people browse through products, a polyhierarchy can improve findability by allowing certain items or subcategories to exist in more than one parent category. When users don’t find what they want where they expect to find it, they assume the site doesn’t offer what they need.

The REI site had clear navigational categories that made it easy for users to find what they were looking for. The polyhierarchy allowed some users to find hiking clothes under Camp & Hike, while others browsed to the Men or Women categories and then shopped by activity.

Promote Subcategories While Exposing Product Listings

This latest round of research found that, compared to the past, fewer sites provide traditional category pages as interim pages before presenting individual products. In an effort to reduce the number of pages that users must click through, many sites now have replaced or augmented category-landing pages with lists of products plus options for users to use filters or facets to narrow them down.

The most successful mergers of category and listing pages were those that highlighted available subcategories separately from other filters, most often above the product listings. This practice increased the discoverability of the subcategories and encouraged users to navigate to a more specific group of products to reduce the number of items listed and avoid choice overload. The breadth of the site’s inventory often dictated the exact merge of these category pages and listing pages, with some sites (like Target) leaning toward a more-traditional category-landing page with product listings appended to the bottom, and other sites (like Asos) leaning toward presenting a product listing page with subcategory navigation highlighted at the top of the page.

Target.com: The top part of the Kitchen & Dining section looked like a traditional category-landing page, with links to available subcategories; the bottom part displayed individual product listings to allow immediate access to items and minimize the number of clicks.

Asos.com: The category page for Accessories displayed prominent subcategory links above product listings. Due to the relatively small footprint of the subcategory area, this layout encourages browsing through individual items more than Target’s layout above.

Differentiating Product Information

Another trend seen in this latest research is an increased amount of product information on product listing pages. As long as the information is well-curated and uncluttered, this trend allows users to make informed decisions about products without visiting each detail page. Especially on mobile browsers, where every click counts if the internet connection is weak and opening multiple tabs to compare items is more cumbersome than on desktop, users expect product listings to provide enough differentiating information so they can fully understand whether an item is worth a click.

Helpful differentiating information for each product listing should include, at a minimum:

Concise names that contain important and meaningful product characteristics

Photos large enough to identify a known item and show differences between items

Indication of other available colors, styles, or options

Price (while this latest research focused on B2C ecommerce sites, our earlier studies show that lack of prices is a huge usability problem on B2B sites)

Some sites provided even more information, going above and beyond these basic requirements. Users appreciated this extra information, as it allowed them to gain further knowledge about an item before committing to a new page load.

Additional product information that can be helpful to users includes:

Customer ratings

Icons or similar indications to mark items as popular, new, on sale, and so on

Availability information (in stock, or available in a nearby physical store; sizes that are available if applicable)

Link to a quick-view tool to view a brief product description and other details without loading a new page

Alternate product images available via hover or by clicking through a carousel

Product listings on Sears included detailed names, large photos, alternate color swatches, price, customer ratings and information about the delivery window.

The mobile site of Airbnb allowed users to view additional photos by swiping within the main image area for each listing, as indicated by the small white dots near the bottom of each photo. On desktop, hovering over an image exposed arrow controls for viewing the additional photos.

Conclusion

People who browse ecommerce websites need to get a clear understanding of the options available to them, with a minimum expense of time or effort. A good presentation of the breadth of products available both on the homepage and within the category pages, as well as clear, descriptive product listings can go a long way towards improving the usability of ecommerce sites. Some of the new trends in category pages and product listings are positive developments inspired by mobile and responsive designs; they minimize the number of clicks and allow users to make informed selections sooner in the shopping process than in the past.

[joejstrickl]

Venture Catalyst: 5 Questions With Brandathon Founder ZeShan Malik

Fifteen talented creatives from the worlds of strategy, copy, and design. Five burgeoning startups vying for next-level awesomeness. What happens when they come together for one weekend, under the mentorship of top CMOs, creative directors and VCs at a buzzy technology campus in New York’s Soho neighborhood? It’s Brandathon, baby. Lines blur, relationships blossom and the best ideas are given a chance to shine.

ZeShan Malik, Brandathon founder and head of curtion (and revered karaoke king), just hosted his seventh Brandathon, which is essentially a hackathon for brand-building, but also so much more. Brandathon evolved out of Malik’s desire to move beyond some of the limitations he saw in agency life, having co-founded and run an experiential ad agency from 2010 to 2015. He wanted to work with the exciting early-stage companies he encountered in New York’s burgeoning startup scene—ones that can’t usually manage agency rates—and get away from some of the industry tropes he found troubling (sexism, racism, “middle-manning”).

So he started Brandathon with a lean team of still-dedicated cohorts. The idea was to curate a space where entrepreneurs and established creatives could collaborate on branding—often an afterthought for a startup—during a weekend-long work sprint.

Carefully-vetted industry creatives and consultants work in small teams with chosen startups on a tight menu of specific branding challenges to help the startup get to the next level. They get feedback from high-level brand and marketing execs (like Interbrand New York Executive Creative Director, Oliver Maltby, who was a Brandathon 5 mentor), and present their projects to be judged on day two. The winning team walks away with a cash prize and actionable insights, while everyone, hopefully, leaves with renewed inspiration and invaluable relationships.

More than a mini-accelerator for startups, Brandathon is a space where relationships are built organically, all participants are personally incentivized and a new model for working emerges—one that might apply to a number of industries. Malik talked about his vision and shared his thoughts on the importance of branding, the significance of Brandathon and what he’s learned from branding Brandathon.

How do you find the startups you work with at Brandathon, and why do you think caring about branding from the start is so important for early stagers?

Every company comes to Brandathon because it fits into their timing. Maybe they’re approaching a funding round and want to impress investors, or they just want to launch on the right foot. Others want a truly independent view of their work or business, and need an outside perspective. Sometimes these companies are struggling with top-level creative issues—design, strategy, copy, brand vision—and sometimes it’s really narrow, like creative direction on social media. Our judges help steer the companies and creatives in the direction they think is best for the brand and business.

The number one thing we look for is having passion as a company. Then second is need. Sometimes it’s a brand that’s fascinating to study; other times, they just really need our help. I also have a very keen sense of what our creative community likes to work on—we have awesome creatives that get involved with brand projects from all over the place—from really cool agencies and different kinds of companies. And I think about our mentors. We’ve now had mentors who’ve invested actual money into the startups we’ve had on-site. All of those mindsets kick in when I’m considering working with a company.

I’ve gotten to know the New York startup ecosystem very well. There’s tons of noise everywhere—it’s very hard to break through. Marketing and digital advertising—these are just tactics, they’re not truly brand-builders. Branding’s all about creating trust in the shortest time possible. I think having a brand from day one—or close to day one—is important, because there’s a lot of competition, and being different and memorable is the difference between repeat business and someone only trying you once.

Brandathon doesn’t just benefit startups—it’s enticing a lot of established agency creatives and industry mentors. Can you speak a little more about this synergy and what both sides gain from the event?

Many of our creatives come from the big agency world. Some of them have dreams of getting involved in the startup scene but have no real “in” because they’re so busy. Some come from smaller boutique agencies. They’re interested in meeting creative people—they come on-site and they make relationships with some of the best copywriters and strategists in New York. Then there are our mentors and judges—they’re always really cool people and we highly encourage people keep working with each other.

We also involve people who don’t work for an agency and don’t work for a brand directly. Sometimes these people own their own brands or they’re so good at doing something like design, copy or strategy that they’ll want to be involved. Maybe it’s some of the angels or VCs or CMOs and investors that they’ll want to meet. These are people who want to come on-site and milk Brandathon for all it’s worth. And that’s totally cool, I love it.

There was one event where I was talking to someone who worked at a big agency, and he said, “Man, I really love Brandathon, because it reminds me of why I got into this industry in the first place.” So whether you work at a big agency or a big brand, hopefully you’re reminded of why you like this thing in the first place. It’s so stripped down, there’s no bureaucracy and it’s all about accountability and collaboration.

In terms of what they get out of it—some people want to sharpen their tool kits, some people just want to be engaged in their work, some people want to build more relationships in the scene, some people are looking for clients. We also have a cash prize for the winning creative team, but I don’t think that’s the biggest thing. It’s everything else that makes them want to come on site.

Beyond expanding to more cities, what’s your vision for the future of Brandathon?

I’m trying to find a word for it. Right now I’m calling our events “independent” Brandathons, because the four to five companies we bring on site have different backgrounds that are rarely connected—and it’s not like we’re working directly with VCs or angel investors.

In terms of streamlining things, thankfully, partnerships are emerging. We’re now talking to certain VCs and accelerators that would give us more companies to work with. I do expect a food-focused Brandathon and a healthcare-focused Brandathon in the near future. We have the word out in LA and San Francisco, but before I go there I want this to be as well-oiled a machine as possible so we can grow.

Long term, I’m starting to notice that this model we created can apply to many different industries and can be tweaked to accomplish different things. One thing that’s on my mind is doing something for the art community—essentially creating an accelerator program for artists. Because it’s a really tough world for artists out there—especially young artists. I think we can provide some help to that scene with what we’ve developed here, and maybe by tweaking it quite a bit.

How does the Brandathon brand play into growing that vision? 

The brand of Brandathon is not perfect by any means. Through doing Brandathon, I’ve learned a lot about being myself and living a very transparent life. I started realizing that the only way to get people to really trust Brandathon is to be myself pretty much all of the time—first find that true self, and then just be it. Hopefully, when you know me I can help build trust in Brandathon.

I try to create a certain environment at Brandathon. We try to make it silly, one that’s grounded in respect, and we try to create a safe space. Whoever’s creating a safe space needs to be fairly in tune with themselves and not have a big ego. I’ve tried to really enforce that at Brandathon.

What have you personally learned about branding from running this event?

It’s a weird thing that we’re doing, and I think you need to trust the person that’s curating the experience. I try to be realistic and not do the hard sell, ever. Look at the testimonials. Look at the work. Either you have faith and the stuff that we’re doing speaks to you, or it really doesn’t—and that’s cool too. Hopefully, it speaks to you.

The next Brandathon takes place January 8-14, 2018 in New York.

Get more in our Q&A series.

The post Venture Catalyst: 5 Questions With Brandathon Founder ZeShan Malik appeared first on brandchannel:.