#dinamalar newspaper

[localnewspaper-blog]

Educational Kits Distributed to Underprivileged Students

Educational Kits Distributed to Underprivileged Students #News #Chennai

Educational Kits Distributed to Underprivileged Students Three uniforms, notebooks, and stationery items were distributed to over 2,200 underprivileged children. The estimated cost of providing educational supplies for a child is Rs. 3000. Due to the generosity of donors, Sevalaya was able to distribute educational kits worth Rs. 60 lakhs to over 2,200 underprivileged children. The Chief Guest of…

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Booking Ads in Dinamalar: Reaching Your Target Audience Effectively

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Book a Dinamalar advertisement and gain greater traction across Tamil Nadu!

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Dinamalar Advertising Karaikal

Advertising Rate Card for Dinamalar Newspaper in Karaikal Top Advertising Agency in Karaikal Dinamalar.  We provide the most competitive prices in the market for buying media space in the Dinamalar Newspaper Advertising in Karaikal. Ad Agency for Booking Dinamalar Tamil Newspaper Advertisement in Karaikal with us and avail of the lowest rates.   Dinamalar Display Ad  Display Advertisements in…

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ABC versus RNI – the newspaper story

The latest ABC for the year 2023 is out. After this audit, which was taken as a whole year, it will be again a bi-annual audit as per ABC.

Dinamalar, for five decades, has submitted itself for ABC audit for all its 10 editions, which helps us showcase our true strength in the market with real numbers. We also presume that it is only ethical to have it audited by an external body as this will help in the growth of the Print industry. 

Many leading publications, having dropped huge circulation copies post Covid, have preferred to stay out of ABC as a strategic move. They influence the agency and clients based on perception, not on real numbers. In editions where they are truly strong with numbers they go for ABC audit, or they submit themselves to RNI for certification. Many of the leading publications both in the English and in the language space have moved to the RNI as it effortlessly gets them to show higher numbers.

If clients and agencies are aware of how RNI and ABC figures are compiled, then one will come to know how far the RNI figures deviate from reality, casting a cloud of doubt. One should also question publications as to why some of their editions choose to be in ABC and some in RNI.

Let me explain in short and I hope those who read this are benefitted.

Before ABC issues a certificate, a team from an empanelled audit firm appointed by ABC (audit firms get rotated) visits a publication for a minimum 30 days to verify every ledger, receipts, bills, invoice, and vouchers put up for expense or receipt in a newspaper office, whether it comes from advertisement, circulation or from scrap sales, to ensure that money that comes in or goes out is genuinely accounted.

This is done for all their editions. Every credit note of any department is verified and audited. This process is followed without any exemption strictly by the audit teams; India's top 25 audit firms are empanelled with ABC. 

The audit team makes a surprise visit to the printing center at midnight, visits distribution points and physically opens the packed paper bundles before it is taken by the agents. There is no forewarning to the publication staff. 

In the case of RNI certification, only 13 documents are submitted to the office by the publications and a certificate is issued based on this submission. In our country, where fake stamp papers, fake arrest warrants and even fake US dollars are printed, a few publications can surely fake a few documents to show an increased number of copies.

Publications that want to fake circulation numbers can raise a bill for sold copies and issue a credit note to those agents in its advertisement accounts which RNI will not come to know as they do not audit the advertisement books.

Moreover for RNI a mere purchase of a newsprint invoice is enough. They do not verify the genuineness of that invoice or counter verify the GST paid from the GST department, or check the electricity bills of the printing center to measure the print run or check the vouchers paid for the transportation of newsprint, to ensure the volume of newsprint consumed. ABC follows these meticulously, checks all the contra accounts in different books of the publication.

Why opt for RNI?

This is to show increased circulation numbers so that they get a higher rate from CBC. (DAVP) as RNI accepts both ABC and RNI certification figures for rate calculation purposes. This gives an impression in the market that RNI figures are recognized by the government of India as it is displayed in the RNI website, which is not true. CBC is well aware of this: RNI does not have sufficient audit staff and with this minimal strength will not be able to audit and certify and hence ask for submission of needed documents and on verification just certifies. (Of course as per policy RNI claims, they send an audit team from Delhi)

There is one instance in Tamil Nadu in the year 2022, wherein one multi-edition publication filed circulation numbers to RNI for the Newsprint consumed showing a certain number and in 6 months applied again to RNI for circulation certification and got a circulation increase of nearly 100%. Both the figures are displayed on the RNI website which is astonishing. Is this possible at all?

In contrast, ABC norms are more stringent and it is needed to maintain credibility. For instance, it allows a trade discount cap of 45%, which encompasses all expenses. Although RNI has a similar trade commission cap, it is possible for publications to account expenses under different heads and discounts passed to distribution agents to the extent of 80%-90% for market domination and to kill competition. 

It is unfortunate that clients and agencies are unaware of this and do not question publications on why they opted for RNI certification, or why they moved out of ABC. Or why certain editions alone are in ABC and some are not. In fact, it should be easier to question why certain editions alone are in ABC and some are not.

This only proves that they are not interested in the clients’ success. Some publications and agencies need to make their profits. 

It's the prerogative of any publication to choose which certification they need, and no one has the right to comment on this, but these questions are raised for publications who are using the government facility. They spoil the industry's credibility by faking the numbers and increase the advertisement rates, which makes people feel Print media is expensive and makes clients move away from the print business. 

It is time all publications came out clean on this count and prove that it is just not news that is carried is reliable but that the entire business of the Print industry is based on integrity.

(First published on Exchange4media. The author is the Publisher, Dinamalar. Republished with permission from L Adimoolam)

[siragukal]

No.1 Tamil news website in the world | Latest Tamil News - Dinamalar

No.1 Tamil news website in the world | Latest Tamil News – Dinamalar

https://www.dinamalar.com/ Dinamalar.com – World No 1 leading Tamil Daily News website delivers Tamil Nadu News,Tamil News Paper,tamil news paper,tamil news paper, India News, World News, Political News, Business News, Financial News, Cinema & Sports News update online

[actorarunkumar]

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Advertise in Dinamalar and widen your overall reach in the region!

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How to Reach the People of South India with Dinamalar

India has a unique amalgamation of different cultures, where individuals prefer to communicate in different languages that are spread across the various states of the nation. However, Hindi is the most widely spoken language in the country among the wide array of official languages of the country.

In common practice, when we talk to people coming from the same cultural background or from the same region, we tend to converse using our local dialect. The same concept applies to newspapers as well. While most of us pick up English newspapers to keep ourselves updated about the events around the world, there is another benefit in reading a local newspaper. It stresses and gives more coverage to events relating to the locality and the surrounding areas.

Hence, this fact has given a high rise to numerous regional language newspapers thereby allowing the advertisers to release Ads in the newspaper of their preferred local languages. This helps the advertisers to target the regional newspaper readers better and generate awareness about their products, services, and so on.

With that being said, we think Dinamalar is one of the most popular regional newspapers in South India with a loyal customer base owing to its accuracy and superb journalistic reporting style. Also, the Dinamalar advertisement is one of the prime choices for advertisers who want to see successful campaigns.

 About Dinamalar

As a name holder of one of the most literate regions in the country, South India has a number of popular newspapers and Dinamalar is one of them. It is one of the leading Tamil language newspapers in the country and was founded on the 6th of September, 1952 by T. V. Ramasubbaiyer in Thiruvananthapuram.

The newspaper is mainly noted for its exceptional skill in writing and their skilful journalistic endeavours when tackling subjects like politics, business, entertainment or sports with equal finesse. Unlike many other regional dailies in South India - be it Telegu, Tamil, Kannada, or Malayalam - Dinamalar has created a reputation for its unbiased reporting which makes them a people’s favourite for releasing an advertisement in Tamil newspaper.

Dinamalar has slowly but steadily increased its editorial and printing units across ten regions in Tamil Nadu. These regions, therefore, have come out with their own editions which allows them to address several relevant matters. Therefore, a Dinamalar advertisement can help the advertisers to communicate and target their audience across a greater region more effectively.

Dinamalar has a circulation of 9,22,733 and its numbers for readership are even larger. With such high numbers of circulation and readership, your advertisement in Tamil newspaper will be seen by thousands which will help you reach the people of South India and give you the response you were hoping for.

A question that will cross one’s mind before booking an advertisement in the Dinamalar newspaper is how should one go about booking an ad. It is recommended that people employ a newspaper advertising agency in Chennai such as Bookadsnow, to place their ads. This is because the agency can negotiate not only the best prices but also the best position and section in the papers for their client’s ads.

 Book a Dinamalar Advertisement with Bookadsnow

Bookadsnow is one of the best choices for advertisers across India. It is a media buying, planning and releasing portal which has earned a reputation for excellence created over 30+ years in the media industry.

Media houses across the country trust Bookadsnow as one of the most reliable and professional agencies they have worked with, which is why Bookadsnow is able to negotiate the available best prices for their customers. With their INS accreditation and a capable in-house media team, they are capable of carrying out any task irrespective of the difficulty or the magnitude of the campaign.

The process of booking an advertisement in Tamil newspaper has been made easier with Bookadsnow. Visit their website and book your advertisements with relevant ease and comfort.

[adagencychennai]

Dinamalar Advertising Pondicherry

Advertising Rate Card for Dinamalar Newspaper in Pondicherry Top Advertising Agency in Pondicherry Dinamalar.  We provide the most competitive prices in the market for buying media space in the Dinamalar Newspaper Advertising in Pondicherry. Ad Agency for Booking Dinamalar Tamil Newspaper Advertisement in Pondicherry with us and avail of the lowest rates.   Dinamalar Display Ad  Display…

[creativeadfilmmakersinchenn-blog]

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WHO WE & WHAT WE DO?

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PAST WORKS

We are in this media field for past 9 years! We started from Events to Films. We had Distributed blockbuster Tamil film named DHURUVANGAL PATHINAARU (D16) movie in Kerala. Our company already coordinated with most reputable brands like LENOVO, TATA AIA, ICICI PRUDENTIAL, AMWAY, MITSUBISHI MOTORS, INDUS TOWERS, NOKIA, KAAR TECH, KRISHNA INSTITUTIONS, BIG BAZAAR, HDFC BANK, ASIAN PAINTS, BAJAJ ALLIANZ, TAJ GROUP & more!

Also we have great business relationship with upcoming newly launched brands, small and medium enterprises like ARUNA APPALAM, AARAADYAA GOLD, KING MOBILES, IDHAYAA TEA, VINS TYRES (MALAYSIAN BRAND), FIG LEAF MOBILES & more! We do AD films in All kind of budget!

WHY US?

We are the best Ad Film Makers in Chennai, Top Advertising Agency in Chennai Tamilnadu, India! We always consider the client’s exact intention & need in AD Films first! Depends on their need and budget only we give our ideas and concepts appropriately. Some people may have big budget, some people may bid low.

We respect all the clients same, and will give our unique presentation in all scenarios uniquely. Our young and experienced team always give fresh & impressive output to impress the clients and consumers as well! And we always love to hear what you say in corrections! Commitment, Budget, Time, Quality, Script and everything will be crystal clear.

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கொரோனா பூச்சாண்டி இந்தியாவில் பலிக்காதது ஏன்? | Corona India | Corona Updates

கொரோனா வைரஸ்க்கு அமெரிக்கா ஐரோப்பிய நாடுகளில் பல ஆயிரம் பேர் இறந்துவிட்டனர். இந்தப் பேரழிவில் இருந்து இந்தியா தப்பியது எப்படி? #CoronaPoochandi #CoronaIndia #CoronaUpdate #ChinaMade #ChinaCorona #CoronaLights #CoronaModi