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charlotte-codes · 6 years ago

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This, Charlotte, is the internet ...

It was September 30th: day one, week one.

I cycled across Bristol that Monday morning with a mixture of excitement and trepidation. I am not a seasoned city cyclist, so crossing the leviathan of roadworks at rush-hour was my first test.

Arriving at the DevelopMe offices unscathed, I quickly found my seat. Although we’d all met the week before at a social event organised by DevelopMe (a brilliant idea because I was less nervous having already met some of my fellow classmates) the room was very quiet and you could feel the tension of 12 career-changers psyching themselves up for what was ahead.

Our teacher for the week was Keir, whose enthusiasm and sense of humour made us all feel relaxed and at home very quickly.

We started with a brief introduction to the internet.

Now, I knew that the internet was not contained in a small black box à la the IT Crowd, but I had never really considered its complexity: a global network of computers that can communicate with one another at sub-second speeds is something that takes a while to get your head around.

Although the fundamentals of the internet are fairly easy to digest, thinking about it too much at this point in my understanding is like thinking about the expanding universe - enough to make my brain explode and ooze out of my ears. So, we’re gonna leave that one for another day.

In the meantime, let’s talk about HTML and CSS, our topics for the first fortnight. This post will be an overview of what we learnt, I’ll get into the details in separate posts later on.

HTML (Hypertext Markup Language)

The phrase that has stuck in my mind from our first week at bootcamp is ‘Progressive Enhancement and Graceful Degradation’ - which sounds suspiciously like a general life lesson, or an advert for a skincare range. For our purposes, it’s a way of making sure that every user can access the fundamental parts of your website no matter what browser they use or how slow their internet connection.

The first few days concentrated on writing HTML, which contains the important ‘content’ of the webpage. CSS is used to make it look good and also deals with accessibility. We’ll get into Javascript later, but that allows user interactivity. All three together constitute Front End development. My beginners understanding of this is that a Front End specialist works on the client-side stuff you see and interact with - whilst a Back End specialist works on the server-side stuff you don’t. A Full Stack developer does both.

In terms of HTML, you can split your code up like a human body: at the top is a <head> tag wherein you store all the metadata. Just like a human head, you can’t see what’s going on in there on the webpage itself, but it contains important behind-the-scenes information. The part of the page you see online is the <body> and you can dress this up however you want using CSS.

Within the body you’ll probably have a <header>, a <main> and a <footer>, which are fairly self-explanatory ways to break up a page. A lot of this stuff comes from traditional methods in printing, so if you imagine your page layout a bit like a newspaper, then considering how to split it up seems logical: for instance, you’ll probably further divide your page up into articles, sections and asides.

Within these sections you’ll have tags for various elements like paragraphs <p>, images <img/>, links <a>, headings <h1>, <h2>, buttons <button> and so on: again, it’s all wonderfully logical. Here’s some I wrote earlier - this is just part of the <header> on my home page:

The above example is also styled and for the majority of the first fortnight of bootcamp we got to grips with CSS.

CSS (Cascading Style Sheets)

CSS is a little trickier, mainly because there are SO MANY THINGS and you have to think about accessibility and responsiveness (i.e how a screen-reader will understand your code and what it will look like on desktop and mobile devices - this requires the use of @media queries, which I’ve grown to really like because it is SO satisfying when they work properly).

Potentially one of the biggest challenges I found in CSS was positioning things evenly. When you start fiddling about with margins and padding, and forgetting what you’ve fiddled with, you start seeing issues arising on the page: maybe it’s an <h2> that just won’t align with the image underneath; or maybe it’s a <nav> bar that is squishing all the menu items too close together, and pushing them all a little off-centre.

Now, I’m mildly neurotic when it comes to visuals. I’m trained in visual analysis and I’ve spent the best part of the last decade explaining the composition of paintings and other images - why they have a central focal point, or why they don’t etc. etc. Positioning stuff correctly and with meaning is important to me.

So I became particularly enamoured with flexbox and CSS grid (and not just because I enjoyed playing Flexbox Froggy and Grid Garden). These do a large percentage of the positioning legwork for you and I found myself using them a lot for the project work that we did in the second week.

Some excellent resources for these can be found here:

https://css-tricks.com/snippets/css/a-guide-to-flexbox/

https://css-tricks.com/snippets/css/complete-guide-grid/

Week 2: More CSS and SASS

In week 2 we worked on a sample project.

The brief was to practice our HTML and CSS skills by building a pretend portfolio site for a commercial photographer. Our teacher this week was Ruth, who was also super cool and put us all at ease instantly.

The project consisted of a home page with a grid of featured photos and a nav that turned into a burger menu when reduced to a small screen. We also had to create a gallery page, a blog page (and a sample page for one blog post) and a contact page (to practice HTML forms).

One of the main focuses of week 2 was using SASS to organise our code so that we didn’t have to repeat ourselves throughout the site.

At first I didn’t get on with SASS (it felt complicated). But being a fan of flexboxes, I spent some time creating a mixin that I was particularly proud of so that I didn’t have to create new flexboxes all the time (a mixin is like a function that can be reused by passing values into the variables - in this case, $justify, $align and $flexDirection):

Turns out SASS is super useful.

And being a bit of a neat freak, I enjoyed putting all my code into separate files and tidying everything up.

I was pretty proud of my site by the end of the week:

home page ... big screen

two sample posts on the blog page ...

Every Friday, we have an individual review with one of the course organisers so that we can discuss how we are getting on. Both weeks I mentioned that I was tired, but in a good way! I was getting great feedback from my teachers too.

So far, so good.

Downtime

Learning new information day after day is super tiring and it’s important to have a break at the weekends.

So I’ve been kind to myself and made sure I get out into nature on Saturdays and Sundays and away from my desk. The temptation just to work through is there all the time - I love what I’m doing, so it doesn’t feel like work and I have to drag myself away from it in the evenings and at weekends. This can only be a good thing though, right?!

The entire cohort are so friendly and everyone gets on really well. A few of us finished the first fortnight with a celebratory drink at Bocabar.

Next week ... Javascript ... bring it on!

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creta5164 · 6 years ago

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[Second week of 2019.9] White Spirit devlog - Story about me and Unity Custom Editor

Hi, there!

I think I finished 75% of the event editor v2 from two weeks ago to today. The rest is left to port the actual behavior and the previous version of the event. So next week I’ll be implementing a new game tactical mechanism and Poi’s animation work.

This time, let’s talk about the experiences that went through making the event editor v2.

Why I start rework the editor

It was when I moved my camera system to the Cinemachine. And now I was working on adding a new feature to the event editor that I created. However…

Up to this point, the editor I created was too dependent on one class, which was a problem with the scalability of IMGUI. The problem was laying out the layout by executing commands in the code. In addition, the actual data of the event was very difficult to store and manage. So this time, I decided to start building an editor that was fully scalable.

—————

Things to consider while creating a new editor

I wanted to have event data stored and managed in the scene again. So I used data management via SerializedObject in a custom editor.

Unity Editor stores and manages the data for the game. For example, values written in everything in the scene and in the various components of the game object. I call Unity Serializer the way Unity Editor stores and manages data.

Unity Serializer also plays an important role in custom editors. However, while using the Unity Serializer, I encountered many difficulties. Below are some of the things I had to consider big.

1. Only simple types can be stored.

For example, only arrays and List types that are simple types, such as bool, int, float, and string, to Unity’s simple Vector types, etc.

2. Must be a field of accessible instance.

The Unity Serializer can serialize only with a public field or [SerializeField] attribute. So static and const fields cannot be serialized. Instead, I recommended to use public data using ScriptableObject.

3. To serialize the class, add the [Serializable] attribute.

You must use the Serializable attribute of System, the .NET default namespace, for the class you want to serialize. However, the fields in the class must meet the above conditions for serialization.

4. It does not support class polymorphism.

Because of this, Unity’s Serializer only serializes to its parent class. It’s doesn’t do serialize as a child type.

5. Nested data cannot exceed 7 levels deep.

Unity Serializer does not serialize data beyond 7 levels of depth for faster load and optimization. Some example, when a serializable Node class, and it’s have a field of type Node in it, you will see this warning. You can store a Node in a Node field, but you can’t do this more than seven times.

- Node field ㄴ Node field ㄴ Node field ㄴ Node field ㄴ Node field ㄴ Node field ㄴ Node field X Node field

Because of this problem, I even refactored my new editor three times…

Also there are other limitations as well, so I recommend reading the official documentation for this.

https://docs.unity3d.com/Manual/script-Serialization.html

—————

I’ll use polymorphism somehow!

I wanted to use polymorphism somehow to put information into the event list and use it. Older Event editors had to put arrays into serialized data and parse them by number directly because of this problem.

This time I used Json.

And here is Json.NET, the familiar Json utility library for .NET.

My team homepage server apps, which is currently running, also uses Json.NET.

https://www.newtonsoft.com/json

…in fact, it’s a library natively provided by ASP.NET Core.

https://assetstore.unity.com/packages/tools/input-management/json-net-for-unity-11347

I have taken advantage of three features of Json.NET to store and process various values in the Unity Serializer. JToken(JObject, JArray) and JsonConvert’s SerializeObject and PopulateObject.

—————

Polymorphism and Json.NET

I first created the top-level class of the event for polymorphic implementation, and added a ‘type’ string field to distinguish it when parsing with Json.NET.

I implemented the process of getting the 'type’ field first using JToken and then unboxing it with an instance of the type using the ToObject method.

Oh… so, how do I tell which event types are there?

I was in trouble for a while.

I had to build an environment that would work the same in the editor, the test play, and even after the build.

First of all, I needed to work in three different environments, so I started looking for features that could be run first.

In the Unity Editor, there was an attribute that could attach to a static method called InitializeOnLoad…

https://docs.unity3d.com/ScriptReference/InitializeOnLoadMethodAttribute.html

At runtime (test, build), I found an attribute called RuntimeInitializeOnLoadMethod.

It can also be attached to static methods.

The parameter was able to decide whether to run before and after the scene was loaded.

I used RuntimeInitializeLoadType.BeforeSceneLoad because I wanted it to run first.

https://docs.unity3d.com/ScriptReference/RuntimeInitializeOnLoadMethodAttribute-ctor.html

But that’s not done here yet, because I guesses the editor namespace will gone after the build, so I’ve come up with an odd class design in anticipation of throwing an exception.

The RegisterEventType method is a singleton static Dictionary field that has a type character for the key and a generic type for the value.

This will register the event for global use.

So I could use JToken to parse polymorphic classes in any environment (Editor, Test, Build).

—————

Put the data in Unity!

The event system I’m going to use requires the Json string (value), the reference array to be used by the event, and information for nested events, because of the polymorphic implementation above.

Nested events are used for forms such as conditional statements and options dialogues.

Initially I wanted to implement nested events through several List, but this was not possible due to the 7-level depth limitation of the Unity Serializer, so I fixed it by keeping the branch offsets (layerOffsets) in one-dimensional arrays (values).

And now I have make some sample event data pre-loaded for display and testing in the editor.

It helped me moderately(…) to write the sample data using the implicit operator.

—————

Unity UIElements

I decided to use UIElements this time.

UIElements is a new editor feature added since 2019.1.

https://blogs.unity3d.com/2019/04/23/whats-new-with-uielements-in-2019-1/

This allows Unity to write layout code (uxml), style sheets (uss) and decorate the editor just like WPF or web development.

And the editor of the event system began to devise several backend designs to overcome the difficulties of scaling.

—————

Basics of UIElements

UIElements consist of layout and code like HTML or WPF.

And it can dynamically manage UI elements in code.

Unity begins by importing the layout and stylesheets from the code and sending them to editor.

The above code is the code to build the layout through the file path of uxml and uss.

The reason for using pattern matching style in uss is that we have an attribute that returns null if there is a code error in uss.

And dynamic parts of the UI can use the Manifulator to manage UI events.

When creating an event, the Manifulator class is inherited and configured. This class is implemented by instantiating a parameter with the AddManifulator method on the VisualElement that you want to register.

VisualElement is the top level UI element of UIElements.

The above code is the code that calls the SelectEvent method when the UI element is clicked.

—————

My layout representation rules

First of all, to express the list of events, I expressed only Unity’s basic type, and realized that VisualElement, the basic type of UIElements element, is an inheritable type. EventListItemElement and EventListItemLayerElement were inherited.

Each was an element class to represent a single element of an event and a subelement of a nested event.

When I realized that VisualElement was inheritable, I started to extend the functionality of the element.

EventListItemElement manages the detailed data of the event and EventListItemLayerElement checks the child event elements and creates the EventListItemElement.

I created a structure to track the data so that it can be seen correctly by the user. (Green, red lines)

JsonConvert.SerializeObject is used when data is updated, and JsonConvert.PopulateObject is used when data is changed internally (Undo [Ctrl + Z], Redo [Ctrl + Y], etc).

Now I just need to build a layout that allows you to modify the event’s information.

By the way, the initial form of event code I mentioned in Polymorphism and Json.NET part had a comment in code that says ‘Editor specific features…’.

If you haven’t seen it, scroll up and check it out!

There, when the EventListItemElement clicks itself, the code inside it implements the inspector.

Designing like this means that when I add or modify an event, simply edit the code in the actual event class!

I confirmed this by creating a Helloworld event as a test.

Fixing the data and undoing and redoing also worked well.

So after confirming that everything worked well, I started to implement the rest of the editor. Add, delete, copy, paste, cut events…

The add event button allows the user to position where the user wants to add the event via the cursor position.

The placing 'Create event’ button was implemented by calling each EventListItemElement.

However, because UIElements events is called from bottom to top, I registered TrickleDown to face down so that when I register UI events, it works from top to bottom.

I used GenericMenu for add event function. And to organize the list, we used the event registration function that we created earlier to organize the menu.

So that’s all I did to create the event list layout. It’s a very long journey…

—————

What to do next…

UIElements was a new feature that I felt familiar with while developing web development and WPF apps. But working with other limitations of Unity wasn’t easy.

From next week onwards, I’ll be porting the previous event every minute and spending the rest of the time drawing the background and Poi’s flying animation.

And implementing new flight techniques.

I started this on July 7, and it was pretty hard but it was over.

Phew…

See you in next week.

#gamedev #indiedev #devlog #game development #Unity3d

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erichornyboy · 3 years ago

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This Is How Website Building Will Look Like In 10 Years Time.

A Beginner's Guide for CSS CSS stands as Cascading styles Sheets. It's a computer language which defines how HTML documents should be presented. The CSS language provides the foundation for the World Wide Web and JavaScript Web. This article will provide an overview of some of the key CSS topics. This article will provide a brief overview of CSS and give tips for beginners on how they can make the most of it. This article will teach you the basics about CSS. CSS was established in 1996. However, the standard wasn't created until December 1996. The specification was never completed, and some web servers were serving CSS files as application/x-pointplus. However, CSS3 was approved by the CSS Working Groups. There were other styles sheets, such as XHTML/XML, that were being studied at the time. Selectors have been used in the past to create simple elements like buttons. CSS is now an industry norm. The use of CSS was not common in the past. Most web designers today know CSS basics well and have some basic understanding. Below are some key points about CSS and how it is important in web design. It is vital to understand how CSS works. CSS uses English keywords to define style properties. Multiple web pages can share formatting and other attributes. The CSS code is stored in an external CSS folder. One CSS file can be used to modify the appearance or feel of your site. The style sheets can be cached to save changes to your site's look and feeling. You can also reuse the same stylesheets for multiple websites. CSS should always be used. It's an indispensable feature for web development. Without it, your content won't look customized. As a web designer, it is important that your website is accessible on all platforms. These tips will make sure that your website can be accessed from all browsers and devices. These tips will help create an attractive, user-friendly website. CSS was first used for defining colours and fonts. This was helpful for large websites that required color information along with fonts on every webpage. This led to confusion for website owners. The World Wide Web Consortium determined that style tags were able to be added and removed. The first CSS level 2-revision, known as 2.1 was adopted on the 13th June 2005. This revision introduced new features in the language and made it easier manageable. CSS can be broken down to multiple levels. The first level can be used to define the font size. The font colour is the second. You can match different styles with one or more colors. This allows you the ability to apply multiple typefaces and color combinations to elements. You can create beautiful and intricate websites by adding layers. CSS lets you change the appearance and feel of your website. It is easier to develop attractive and sophisticated designs. CSS is the 2nd level. It is used in creating layouts and structural elements. It can also help you create fonts. CSS, however, doesn't allow for fonts. It is based upon a document tree, which is a list that contains elements. To create HTML, it uses this tree to generate HTML. One element will inherit characteristics of its parent if there's no hierarchy. CSS features include inheritance. This allows for global styling changes, which is very helpful for web developers. CSS's main component is the style body. This is where the text styles are defined. You could also include sound and media styles in the style body. You could also use video formats to create a style for your website. If you want to display the exact same video in film, then you can insert it into the CSS file. The CSS rules will automatically convert to the media. The same text can appear in different formats if they are the same.

#Design

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faeheartcam · 3 years ago

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Seven Questions About Website Building You Should Answer Truthfully.

#CSS

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techyblogger · 5 years ago

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SEO is easy. The EXACT process we use to scale our clients' SEO from 0 to 200k monthly traffic and beyond https://www.reddit.com/r/SEO/comments/hqgden/seo_is_easy_the_exact_process_we_use_to_scale_our/

Hey guys!

There's a TON of content out there on SEO - guides, articles, courses, videos, scams, people yelling about it on online forums, etc etc..

Most of it, however, is super impractical. If you want to start doing SEO TODAY and start getting results ASAP, you'll need to do a TON of digging to figure out what's important and what's not.

So we wanted to make everyone's lives super easy and distill our EXACT process of working w/ clients into a stupid-simple, step-by-step practical guide. And so we did. Here we are.

A bit of backstory:

If you guys haven't seen any of my previous posts, me and my co-founder own an SEO/digital marketing agency, and we've worked w/ a ton of clients helping them go from 0 to 200k+ monthly organic traffic. We've also helped some quite big companies grow their organic traffic (from 1M to over 1.8M monthly organic), using the exact same process.

So without further ado, grab your popcorn, and be prepared to stick to the screen for a while, cause this is going to be a long post. Here's everything I am going to cover:

Get your website to run and load 2x - 5x faster (with MINIMAL technical know-how)

Optimize your landing pages to rank for direct intent keywords (and drive 100% qualified leads)

Create amazing, long-form content that ranks every time

How we get a TON of links to our website with ZERO link-building efforts

How to improve your content’s rankings with Surfer SEO

Step #1 - Technical Optimization and On-Page SEO

Step #1 to any SEO initiative is getting your technical SEO right.

Now, some of this is going to be a bit technical, so you might just forward this part to your tech team and just skip ahead to "Step #2 - Keyword Research."

If you DON'T have a tech team and want a super easy tl;dr, do this:

Use WP Rocket. It's a WordPress plugin that optimizes a bunch of stuff on your website, making it run significantly faster.

Use SMUSH to (losslessly) compress all the images on your website. this usually helps a TON w/ load speed.

If you’re a bit more tech-savvy, though, read on!

Technical SEO Basics

Sitemap.xml file. A good sitemap shows Google how to easily navigate your website (and how to find all your content!). If your site runs on WordPress, all you have to do is install YoastSEO or Rankmath SEO, and they’ll create a sitemap for you. Otherwise, you can use an online XML Sitemap generation tool.

Proper website architecture. The crawl depth of any page should be lower than 4 (i.e: any given page should be reached with no more than 3 clicks from the homepage). To fix this, you should improve your interlinking (check Step #6 of this guide to learn more).

Serve images in next-gen format. Next-gen image formats (JPEG 2000, JPEG XR, and WebP) can be compressed a lot better than JPG or PNG images. Using WordPress? Just use Smush and it’ll do ALL the work for you. Otherwise, you can manually compress all images and re-upload them.

Remove duplicate content. Google hates duplicate content and will penalize you for it. If you have any duplicate pages, just merge them (by doing a 301 redirect) or delete one or the other.

Update your ‘robots.txt’ file. Hide the pages you don’t want Google to index (e.g: non-public, or unimportant pages). If you’re a SaaS, this would be most of your in-app pages. ]

Optimize all your pages by best practice. There’s a bunch of general best practices that Google wants you to follow for your web pages (maintain keyword density, have an adequate # of outbound links, etc.). Install YoastSEO or RankMath and use them to optimize all of your web pages.

If you DON’T have any pages that you don’t want to be displayed on Google, you DON’T need robots.txt.

Advanced Technical SEO

Now, this is where this gets a bit more web-devvy. Other than just optimizing your website for SEO, you should also focus on optimizing your website speed.

Here’s how to do that:

Both for Mobile and PC, your website should load in under 2-3 seconds. While load speed isn’t a DIRECT ranking factor, it does have a very serious impact on your rankings.

After all, if your website doesn’t load for 5 seconds, a bunch of your visitors might drop off.

So, to measure your website speed performance, you can use Pagespeed Insights. Some of the most common issues we have seen clients facing when it comes to website speed and loading time, are the following:

Images being resized with CSS or JS. This adds extra loading time to your site. Use GTMetrix to find which images need resizing. Use an online tool (there are a ton of free ones) to properly resize images (or Photoshop even), and re-upload them.

Images not being lazy-loaded. If your pages contain a lot of images, you MUST activate lazy-loading. This allows images that are below the screen, to be loaded only once the visitor scrolls down enough to see the image.

Gzip compression not enabled. Gzip is a compression method that allows network file transfers to happen a ton faster. In other words, your files like your HTML, CSS, and JS load a ton faster.

JS, CSS, and HTML not minified/aggregated/in-lined. If your website is loading slowly because you have 100+ external javascript files and stylesheets being requested from the server, then you need to look into minifying, aggregating, and inlining some of those files.

Use Cloudflare + BunnyCDN Why the combo? Why not just Cloudflare? Well, I won't get into details, I've experimented a bit with it, and if you are looking for something cheap and fast this is the best combo. Cloudflare you can opt in for the free account. BunnyCDN on the other hand is on a pay-as-you-go basis, and unless you are getting over 100K+ visits a month, you'll likely never go above their minimum monthly threshold of $1.

Want to make your life easier AND fix up all these issues and more? Use WP Rocket. The tool basically does all your optimization for you (if you’re using WordPress, of course).

Step #2 - Keyword Research

Once your website is 100% optimized, it’s time to define your SEO strategy.

The best way to get started with this is by doing keyword research.

First off, you want to create a keyword research sheet. This is going to be your main hub for all your content operations.

You can use the sheet to:

Prioritize content

Keep track of the publishing process

Get a top-down view of your web pages

And here’s what it covers:

Target search phrase. This is the keyword you’re targeting.

Priority. What’s the priority of this keyword? We usually divide them by 1-2-3…

Priority 3 - Top priority keywords. These are usually low competition, high traffic, well-converting, or all 3 at the same time.

Priority 2 - Mid-priority keywords.

Priority 1 - These are low priority.

Status. What’s the status of the article? We usually divide them by…

1 - Not written

2 - Writer has picked up the topic for the week

3 - The article is being written

4 - The article is in editing phase

5 - The article is published on the blog

Topic cluster. The category that the blog post belongs to.

Monthly search volume. Self-explanatory. This helps you pick a priority for the keyword.

CPC (low & high bid). Cost per click for the keyword. Generally, unless you’re planning to run search ads, these are not mandatory. They can, however, help you figure out which of your keywords will convert better. Pro tip: the higher the CPC, the more likely it is for the keyword to convert well.

Now that you have your sheet (and understand how it works), let’s talk about the “how” of keyword research.

How to do Keyword Research (Step-by-Step Guide)

There are a ton of different ways to do that (check the “further readings” at the end of this section for a detailed rundown).

Our favorite method, however, is as follows…

Start off by listing out your top 5 SEO competitors.

The key here is SEO competitors - competing companies that have a strong SEO presence in the same niche.

Not sure who’s a good SEO competitor? Google the top keywords that describe your product and find your top-ranking competitors.

Run them through SEMrush (or your favorite SEO tool), and you’ll see how well, exactly, they’re doing with their SEO.

Once you have a list of 5 competitors, run each of them through “Organic Research” on SEMrush, and you'll get a complete list of all the keywords they rank on.

Now, go through these keywords one by one and extract all the relevant ones and add them to your sheet.

Once you go through the top SEO competitors, your keyword research should be around 80%+ done.

Now to put some finishing touches on your keyword research, run your top keywords through UberSuggest and let it do its magic. It's going to give you a bunch of keywords associated with the keywords you input.

Go through all the results it's going to give you, extract anything that’s relevant, and your keyword research should be 90% done.

At this point, you can call it a day and move on to the next step. Chances are, over time, you’ll uncover new keywords to add to your sheet and get you to that sweet 100%.

Step #3 - Create SEO Landing Pages

Remember how we collected a bunch of landing page keywords in step #2? Now it’s time to build the right page for each of them! This step is a lot more straightforward than you’d think. First off, you create a custom landing page based around the keyword. Depending on your niche, this can be done in 2 ways:

Create a general template landing page. Pretty much copy-paste your landing page, alter the sub-headings, paraphrase it a bit, and add relevant images to the use-case. You’d go with this option if the keywords you’re targeting are very similar to your main use-case (e.g. “project management software” “project management system”).

Create a unique landing page for each use-case. You should do this if each use-case is unique. For example, if your software doubles as project management software and workflow management software. In this case, you’ll need two completely new landing pages for each keyword.

Once you have a bunch of these pages ready, you should optimize them for their respective keywords.

You can do this by running the page content through an SEO tool. If you’re using WordPress, you can do this through RankMath or Yoast SEO.

Both tools will give you exact instructions on how to optimize your page for the keyword.

If you’re not using WordPress, you can use SurferSEO. Just copy-paste your web page content, and it’s going to give you instructions on how to optimize it.

Once your new landing pages are live, you need to pick where you want to place them on your website. We usually recommend adding these pages to your website’s navigation menu (header) or footer.

Finally, once you have all these new landing pages up, you might be thinking “Now what? How, and when, are these pages going to rank?”

Generally, landing pages are a tad harder to rank than content. See, with content, quality plays a huge part. Write better, longer, and more informative content than your competition, and you’re going to eventually outrank them even if they have more links.

With landing pages, things aren’t as cut and dry. More often than not, you can’t just “create a better landing page.”

What determines rankings for landing page keywords are backlinks. If your competitors have 400 links on their landing pages, while yours has 40, chances are, you’re not going to outrank them.

Step #4 - Create SEO Blog Content

Now, let’s talk about the other side of the coin: content keywords, and how to create content that ranks.

As we mentioned before, these keywords aren’t direct-intent (the Googler isn’t SPECIFICALLY looking for your product), but they can still convert pretty well. For example, if you’re a digital marketing agency, you could rank on keywords like…

Lead generation techniques

SaaS marketing

SEO content

After all, anyone looking to learn about lead gen techniques might also be willing to pay you to do it for them.

On top of this, blog post keywords are way easier to rank for than your landing pages - you can beat competition simply by creating significantly better content without turning it into a backlink war.In order to create good SEO content, you need to do 2 things right:

Create a comprehensive content outline

Get the writing part right

Here’s how each of these work...

How to Create a Content Outline for SEO

A content outline is a document that has all the info on what type of information the article should contain Usually, this includes:

Which headers and subheaders you should use

What’s the optimal word count

What information, exactly, should each section of the article cover

If you’re not using Yoast or Rankmath, you can also mention the SEO optimization requirements (keyword density, # of outbound links, etc.)

Outlines are useful if you’re working with a writing team that isn’t 100% familiar with SEO, allowing them to write content that ranks without any SEO know-how.

At the same time, even if you’re the one doing the writing, an outline can help you get a top-down idea of what you should cover in the article.

So, how do you create an outline? Here’s a simplified step-by-step process…

Determine the target word count. Rule of thumb: aim for 1.5x - 2x whatever your competitor wrote. You can disregard this if your competition was super comprehensive with their content, and just go for the same length instead.

Create a similar header structure as your competition. Indicate for the writer which headers should be h2, which ones h3.

For each header, mention what it’s about. Pro tip - you can borrow ideas from the top 5 ranking articles.

For each header, explain what, exactly, should the writer mention (in simple words).

Finally, do some first-hand research on Reddit and Quora. What are the questions your target audience has around your topic? What else could you add to the article that would be super valuable for your customers?

How to Write Well

There’s a lot more to good content than giving an outline to a writer. Sure, they can hit all the right points, but if the writing itself is mediocre, no one’s going to stick around to read your article.

Here are some essential tips you should keep in mind for writing content (or managing a team of writers):

Write for your audience. Are you a B2B enterprise SaaS? Your blog posts should be more formal and professional. B2C, super-consumer product? Talk in a more casual, relaxed fashion. Sprinkle your content with pop culture references for bonus points!

Avoid fluff. Every single sentence should have some sort of value (conveying information, cracking a joke, etc.). Avoid beating around the bush, and be as straightforward as possible.

Keep your audience’s knowledge in mind. For example, if your audience is a bunch of rocket scientists, you don’t have to explain to them how 1+1=2.

Create a writer guideline (or just steal ours! -> edit: sorry had to remove link due to posting guidelines)

Use Grammarly and Hemingway. The first is like your personal pocket editor, and the latter helps make your content easier to read.

Hire the right writers. Chances are, you’re too busy to write your own content. We usually recommend using ProBlogger or Cult of Copy Job Board (Facebook Group) to source top writing talent.

Step #5 - Start Link-Building Operations

Links are essential if you want your content or web pages to rank.

If you’re in a competitive niche, links are going to be the final deciding factor on what ranks and what doesn’t.

In the VPN niche, for example, everyone has good content. That’s just the baseline. The real competition is in the backlinks.

To better illustrate this example, if you Google “best VPN,” you’ll see that all top-ranking content pieces are almost the same thing. They’re all:

Well-written

Long-form

Easy to navigate

Well-formatted (to enhance UX)

So, the determining factor is links. If you check all the top-ranking articles with the Moz Toolbar Extension, you’ll see that on average, each page has a minimum of 300 links (and some over 100,000!).

Meaning, to compete, you’ll really need to double-down on your link-building effort.

In fact, in the most competitive SEO niches, it’s not uncommon to spend $20,000 per month on link-building efforts alone.

Pro Tip

Got scared by the high $$$ some companies spend on link-building? Well, worry not!

Only the most ever-green niches are so competitive. Think, VPN, make money online, health and fitness, dating, CBD, gambling, etc. So you know, the usual culprits.

For most other niches, you can even rank with minimal links, as long as you have top-tier SEO content.

Now, let’s ask the million-dollar question: “how do you do link-building?”

4 Evergreen Link Building Strategies for Any Website

There are a TON of different link building strategies on the web. Broken link building, scholarship link building, stealing competitor links, and so on and so on and so on.

We’re not going to list every single link building strategy out there (mainly because Backlinko already did that in their link building guide).

What we are going to do, though, is list out some of our favorite strategies, and link you to resources where you can learn more:

Broken link building. You find dead pages with a lot of backlinks, reach out to websites that linked to them, and pitch them something like “hey, you linked to this article, but it’s dead. We thought you’d want to fix that. You can use our recent article if you think it’s cool enough.”

Guest posting. Probably the most popular link building strategy. Find blogs that accept guest posts, and send them a pitch! They usually let you include 1-2 do-follow links back to your website.

“Linkable asset” link building. A linkable asset is a resource that is so AWESOME that you just can’t help but link to. Think, infographics, online calculators, first-hand studies or research, stuff like that. The tl;dr here is, you create an awesome resource, and promote the hell out of it on the web.

Skyscraper technique. The skyscraper technique is a term coined by Backlinko. The gist of it is, you find link-worthy content on the web, create something even better, and reach out to the right people.

Most of these strategies work, and you can find a ton of resources on the web if you want to learn more.

However, if you’re looking for something a bit different, oh boy we have a treat for you! We’re going to teach you a link-building strategy that got us around:

10,000+ traffic within a week

15+ leads

50+ links

...And so much more, all through a single blog post.

Link-Building Case Study: SaaS Marketing

“So, what’s this ancient link-building tactic?”

I hear you asking. It must be something super secretive and esoteric, right?

Secrets learned straight from the link-building monks at an ancient SEO temple…

“Right?”

Well, not quite.

The tactic isn’t something too unusual - it’s pretty famous on the web. This tactic comes in 2 steps:

Figure out where your target audience hangs out (create a list of the channels)

Research the type of content your audience loves

Create EPIC content based on that research (give TONS of value)

Promote the HELL out of it in the channels from step 1

Nothing too new, right?

Well, you’d be surprised how many people don’t use it.

Now, before you start throwing stones at us for overhyping something so simple, let’s dive into the case study:

How we PR’d the hell out of our guide to SaaS marketing (can't add a link, but it's on our blog and it's 14k words long), and got 10k+ traffic as a result.

A few months back when we launched our blog, we were deciding on what our initial content should be about.

Since we specialize in helping SaaS companies acquire new users, we decided to create a mega-authority guide to SaaS marketing (AND try to get it to rank for its respective keyword).

We went through the top-ranking content pieces, and saw that none of them was anything too impressive.

Most of them were about general startup marketing strategies - how to validate your MVP, find a product-market fit, etc.

Pretty “meh,” if you ask us. We believe that the #1 thing founders are looking for when Googling “saas marketing” are practical channels and tactics you can use to acquire new users.

So, it all started off with an idea: create a listicle of the top SaaS marketing tactics out there:

How to create good content to drive users

Promote your content

Rank on Google

Create viral infographics

Create a micro-site

...and we ended up overdoing it, covering 41+ different tactics and case studies and hitting around 14k+ words.

On one hand, oops! On the other hand, we had some pretty epic content on our hands. We even added the Smart Content Filter to make the article much easier to navigate.

Once the article was up, we ran it through some of our clients, friends, and acquaintances, and received some really good feedback.

So, now we knew it was worth promoting the hell out of it.

We came up with a huge list of all online channels that would appreciate this article:

r/ entrepreneur and r/ startups (hi guys!). The first ended up loving the post, netting us ~600 upboats and a platinum medal. The latter also ended up loving the post, but the mods decided to be assholes and remove it for being “self-promotional.” So, despite the community loving the content, it got axed by the mods. Sad. (Fun fact - this one time we tried to submit another content piece on r/ startups with no company names, no links back to our website, or anything that can be deemed promotional. One of the mods removed it for mentioning a link to Ahrefs. Go figure!)

Hacker News. Tons of founders hang out on HN, so we thought they’d appreciate anything SaaS-related. This netted us around ~200+ upvotes and some awesome feedback (thanks HN!)

Submit on Growth Hackers, Indie Hackers, and all other online marketing communities. We got a bunch of love on Indie Hackers, the rest were quite inactive.

Reach out to all personal connects + clients and ask for a share

Run Facebook/Twitter ads. This didn’t particularly work out too well for us, so we dropped it after 1-2 weeks.

Run a Quuu promotion. If you haven’t heard of Quuu, it’s a platform that matches people who want their content to be shared, with people who want their social media profiles running on 100% auto-pilot. We also got “meh” results here - tons of shares, next to no likes or link clicks.

Promoted in SaaS and marketing Facebook groups. This had awesome results both in terms of traffic, as well as making new friends, AND getting new leads.

Promoted in entrepreneur Slack channels. This worked OK - didn’t net us traffic, but got us some new friends.

Emailed anyone we mentioned in the article and asked for a share. Since we mentioned too many high profile peeps and not enough non-celebs, this didn’t work out too well

Emailed influencers that we thought would like the article / give it a share. They didn’t. We were heart-broken.

And accordingly, created a checklist + distribution sheet with all the websites or emails of people we wanted to ping.

Overall, this netted us around 12,000 page views in total, 15+ leads, 6,000 traffic in just 2 promotion days.

As for SEO results, we got a bunch of links. (I would have added screenshots to all of these results, but don't think this subreddit allows it).

A lot of these are no-follow from Reddit, HackerNews, and other submission websites, but a lot of them are also pretty authentic.

The cool part about this link-building tactic is that people link to you without even asking. You create awesome content that helps people, and you get rewarded with links, shares, and traffic!

And as for the cherry on top, only 2 months after publishing the article, it’s ranking on position #28. We’re expecting it to get to page 1 within the new few months and top 3 within the year.

Step #6 - Interlink Your Pages

One of Google's ranking factors is how long your visitors stick around on your website.

So, you need to encourage users reading ONE article, to read, well, the rest of them (or at least browse around your website). This is done through interlinking.

The idea is that each of your web pages should be linked to and from every other relevant page on your site.

Say, an article on "how to make a resume" could link to (and be linked from) "how to include contact info on a resume," "how to write a cover letter," "what's the difference between a CV and a resume," and so on.

Proper interlinking alone can have a significant impact on your website rankings. NinjaOutreach, for example, managed to improve their organic traffic by 40% through better interlinking alone.

So, how do you do interlinking “right?”

First off, make it a requirement for your writers to link to the rest of your content. Add a clause to your writer guidelines that each article should have 10+ links to your other content pieces.

More often than not, they’ll manage to get 60-70% of interlinking opportunities. To get this to 100%, we usually do bi-annual interlinking runs. Here’s how that works.

Pick an article you want to interlink. Let’s say, for example, an article on 'business process management'.

The goal here is to find as many existing articles on your blog, where ‘business process management�� is mentioned so that we can add a link to the article.

Firstly, Google the keyword ‘business process management’ by doing a Google search on your domain. You can use the following query:

site:yourwebsite.com "keyword"

In our case, that’s:

site:example.com “business process management”

You’ll get a complete list of articles that mention the keyword “business process management.

Now, all you have to do is go through each of these, and make sure that the keyword is hyperlinked to the respective article!

You should also do this for all the synonyms of the keyword for this article. For example, “BPM” is an acronym for business process management, so you’d want to link this article there too.

Step #7 - Track & Improve Your Headline CTRs

Article CTRs play a huge role in determining what ranks or not.

Let’s say your article ranks #4 with a CTR of 15%. Google benchmarks this CTR with the average CTR for the position.

If the average CTR for position #4 is 12%, Google will assume that your article, with a CTR of 15% is of high quality, and will reward you with better rankings.

On the other hand, if the average CTR is 18%, Google will assume that your article isn’t as valuable as other ranking content pieces, and will lower your ranking.

So, it’s important to keep track of your Click Through Rates for all your articles, and when you see something that’s underperforming, you can test different headlines to see if they’ll improve CTR.

Now, you’re probably wondering, how do you figure out what’s the average CTR?

Unfortunately, each search result is different, and there's no one size fits all formula for average CTR.

Over the past few years, Google has been implementing a bunch of different types of search results - featured snippet, QAs, and a lot of other types of search results.

So, depending on how many of these clutter and the search results for your given keyword, you’ll get different average CTRs by position.

Rule of thumb, you can follow these values:

1st position -> ~31.73% CTR

2nd pos. -> ~24.71%

3rd pos. -> 18.66%

4th pos. -> 13.60%

5th -> 9.51%

6th -> 6.23%

7th -> 4.15%

8th -> 3.12%

9th -> 2.97%

Keep in mind these change a lot depending on your industry, PPC competitiveness, 0-click searches, etc...

Use a scraping tool like Screaming Frog to extract the following data from all your web pages:

Page title

Page URL

Old Headline

Delete all the pages that aren’t meant to rank on Google. Then, head over to Google Search Console and extract the following data for all the web pages:

CTR (28 Day Range)

Avg. Position

Add all of this data to a spreadsheet.

Now, check what your competition is doing and use that to come up with new headline ideas. Then, put them in the Title Ideas cell for the respective keyword.

For each keyword, come up with 4-5 different headlines, and implement the (seemingly) best title for each article.

Once you implement the change, insert the date on the Date Implemented column. This will help you keep track of progress.

Then, wait for around 3 - 4 weeks to see what kind of impact this change is going to have on your rankings and CTR.

If the results are not satisfactory, record the results in the respective cells, and implement another test for the following month. Make sure to update the Date Implemented column once again.

Step #8 - Keep Track of Rankings & Make Improvements On-The-Go

You’re never really “done” with SEO - you should always keep track of your rankings and see if there’s any room for improvement.

If you wait for an adequate time-frame after publishing a post (6 months to a year) and you’re still seeing next to no results, then it might be time to investigate.

Here’s what this usually looks like for us:

Audit the content

Is your content the adequate word count? Think, 1.5-2x your competitors.

Is the content well-written?

Do the images in your article add value? E.g. no stock or irrelevant images.

Is the content optimized for SEO? Think, keyword density, links to external websites, etc.

Audit internal links

Does the content link to an adequate number of your other articles or web pages?

Is the article linked to from an adequate number of your web pages or blog posts? You can check this on Search Console => Links => Internal Links. Or, if you’re using Yoast or RankMath, you can check the # of internal links a post has in the WordPress Dashboard -> Posts.

Audit the backlinks

Do you have as many backlinks as your competitors?

Are your backlinks from the countries you want to rank in? If you have a bunch of links from India, but you want to rank in the US, you’d need to get more US links.

Are your links high quality? More often than not, low DA / PA links are not that helpful.

Did you disown low-quality or spam links?

Audit web page

Does the web page load too slow? Think, 4+ seconds.

Did you enable lazy loading for the images?

Did you compress all images on the web page?

...And that's it.

Hope you guys had a good read and learned a thing or two :) HMU if you have any questions.

Can't add a link to the blog post (for better readability) due to posting guidelines, sorry.

submitted by /u/malchik23 [link] [comments] July 13, 2020 at 08:07PM

0 notes

allenmendezsr · 5 years ago

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Gold Standard Trivia Pub Quiz Questions And Answers

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Important Information

After your order has been verified, you will be immediately directed to a download page where you can download your quiz pack and the bonus quizzes. All download formats are shown on that page and you may bookmark that page in your browser for return visits.

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If you need another format, then simply contact us, we will be happy to make a conversion, where possible.

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