#harajuku fashion blog

[harajukufashionhistoria]

This weeks harajuku fashion style is Mori kei!!!

History of mori kei:

Mori girl was founded by a woman named choco on mixi (japanese facebook) in 2006 but this particular style has existed even before its recognision, choco just gave that style a name. Mori stands for forest in japanese and it translates to forest girl. There were several rules created for mori girl, which even the ogs of that style didnt follow completly. In 2012 mori girl was renamed to be mori kei to be more inclusive of its sub-styles

Rise to popularity

After the mori girl mixi group was created, many people started to participate in that style and street photographers began to feature them more often in their magazines. There were also several magazines and issues completly dedicated to mori kei such as: spoon, mori girl lesson and fudge. There was also music created that was inspired by the mori girl style and an anime named honey and clover which features the main character wearing this style.

In 2013-2014 most mori style stores have shutdown because of its decrease in popularity over the years and popular mori kei personalities have deactivated their blogs. Mori kei is still alive but its not as popular as it was before.

Brands

Mori kei never seriously relied on brand clothing, but there are still some brands that make/made mori kei styled clothing and this includes:

•Wonder rocket-was the most recognisible Mori brand and opened in 2007 and shutdown after ten years.

•DearLi- a chinese company that has been and is known for its past mori fashion lines

•Q-pot accessoires

•Earth,music & ecology

•Birkenstock

and many more which you can find on:

https://idontknowmuchbutimlearning.blogspot.com/2017/09/an-introduction-to-mori-kei.html?m=1

Fashion rules

•Natural fabrics: such as cotton and lace

•Natural colors: creams, browns, white, natural greens, light blues and light pinks

•Natural/ nature inspired patterns: flower patterns, nature patterns or even small stripes

•Layers: asymetrical layers, multiple dresses and/ or skirts. For a boyish silhouette: baggy pants, many shirts, scarves and sweaters

•Natural hair

•Minimal or no makeup

•nature themed accessoires: mushroom necklaces, flower crowns and etc.

•practical shoes

Substyles

•Dark mori: less popular, darker colorscheme, often confused with the western style Strega.

•Mori boy: masculine appereance, focuses less on light, airy and feminine materials such as lace. Features darker colorschemes.

•Hama kei: (ocean style)

•Yama kei (mountain style)

•Mori gyaru

•Practical mori

•Over the top mori

•Trendy mori (also known as street mori)

•Simplistic mori

•Bohemian mori

•Shabby chick mori

•Dolly mori

•Cult party mori

•Lolita mori

•Romantic mori

Lifestyle

Mori kei doesnt really have a lifestyle to follow but I recommend checking this mori kei blog which gives you an idea of a mori kei lifestyle: https://idontknowmuchbutimlearning.blogspot.com/p/navigation.html?m=1

Credits for the information

•Idontknowmuchbutimlearning.blogspot.com

•japanese fashion wiki

Photos: pinterest

[melankoliskt]

♡

[sweethearto]

Insta credit -@/mai.kumasan

[lolitalucia]

[pastelbarf]

A few pics of the boots I made for my brand Ari Couture :3

[n0tchiii]

welp I rly love this skirt. For a very long time, this colour wasn’t available, and only the dark blue one was for sell. Asap the sellers updated their stores, i bought it.

[kawaiibabeshop]

💖 Get it here: Sanrio Thermos Water Bottles

Use code “TUMBLR” for a discount!

[holleyteatime]

💖🌈⭐️💕 My shop booth at Harajuku Day LA. 💖🌈💕⭐️

💖🌈⭐️💕 Online Shop 💖🌈⭐️💕🌙

[harajukufashionhistoria]

What is harajuku fashion?

Harajuku fashion is a term used for styles that originated in harajuku district and japan street cultures alternative dressing against the strict societal rules and gained its popularity during the late 90s. Harajuku fashion is made to express yourself trough clothes and accessoires that reflect your individual style.

What is harajuku style known for?

Its known for its outstanding, unique and alternative bright outfits. It includes many fashion trends in a movement for self-expression. Harajuku offers a huge variety of unique styles that can be appealing to some individual. Harajuku fashion goes from cute to casual to uncommon and high-end.

How did harajuku fashion start?

Harajuku fashion started in the 1940s when japanese youth started to experience the western fashion during the occuptation by the americans. Harajuku style rose to popularity in the 90s, where japanese youth started to dress in bright and colorful outfits. Its still popular even till this day especially amongst the younger generation.

Why is harajuku fashion so popular?

Harajuku fashion got its recognision for its unusual and unique outfits that dont fit into the strict societal rules, which attracts many individuals to try and express themselfes. Harajuku fashion is a wonderful way to express yourself and go out of your comfort zone.

Which harajuku fashion styles are there?

There are way more than you think there are, wheter its a personal style or it fits into one category. Harajuku style includes: gyaru, lolita, fairy kei, jirai kei, mori kei, visual kei and so much more!! There are also sub-styles to the styles I mentioned before. These sub-types fit into a so called style "umbrella", these subtypes feature the same backstory and purpose but have a slightly different aesthetic. For example: gyaru: himegyaru which is a more feminine gyaru sub-style or lolita: dark lolita which includes darker tones and overall darker vibe.

And I am going to talk about all these styles and sub-styles in my vlog :))

[gyaru-fashi0n]

Eri Momoka

[fragilepunkz]

Female horror game protagonist outfit inspo .ೃ

[sweethearto]

insta credit- @/coconutkei

[bodymodificationnation]

By im________cat

[justaprincessdoll]

♡︎need a bag like this!!!♡︎

[malinaberries]

[kawaiibabeshop]

💖 Get it here: Dolly Daze Heels

Use code “TUMBLR” for a discount!