For the last decade, mass culture has been nerd culture, and a nerd is someone who likes things that aren’t good. This is not to say that everyone who likes things that aren’t good is a nerd...
Fast food is bad food: cheap, tasteless, unhealthy, and unsatisfying. But if you grew up eating frozen burgers as an occasional treat, and you still find it nice to sometimes stumble drunk into a McDonald’s late at night and wolf down a Big Mac—because it reminds you of something, because it’s the sign for a certain vanished pleasure—then you are not necessarily a nerd. But imagine a person who collects the boxes from every McDonald’s order he’s ever made, who’s yapping with excitement about the new McDonald’s partially hydrogenated soybean-canola oil blend, who can’t wait for them to release the McBento in Japan so he can watch video reviews all day, and who acts incredibly smug every time McDonald’s posts its quarterly earnings and they’re growing faster than Burger King’s. You know exactly what this person looks like. A total failure of an adult human being. Fat clammy hands; eyes popping in innocent wonder at every new disc of machine-extruded beef derivatives. An unbearable, ungodly enthusiasm. Does he actually like eating the stuff? Maybe not. It hadly matters. His enjoyment is perverse, abstracted far beyond any ordinary pleasure. It signifies nothing. This person is a nerd.
An ascerbic ramble through the point of hipsterism, why they died out, the rise of nerd culture, its intrinsic emptiness, and why it's dying.
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David wearing a gorgeously sparkly outfit and black kilt while holding a dog and talking to Michael at the BAFTAs. I cannot...
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