#isabelle horl

[isabellehorl]

Brand visualisation inspired by Delft Blue pottery! Last summer I was asked to help Akhnaton Amsterdam with their concept development and visual storytelling for their new Dutch Soft Sandwich Café. A fun concept: offering typically Dutch wallet friendly buns, snacks and dishes, in the city centre.

[isabellehorl]

Positively and healthily into the future! This project was realised in collaboration with the municipalities of Blaricum, Eemnes, and Laren (BEL-gemeenten). Visualising the key subjects that are most important for and within the municipalities. The poster was created for all residents, to inform and to inspire. A project I thoroughly enjoyed working on!

[isabellehorl]

Roadmap poster visualisation created for ánd with Bopinc, revealing six key learnings based on research about women's menstrual health stories and preferences in four low-income markets.

[isabellehorl]

Roadmap visualisation and animated infographic created for Triade Vitree. Capturing their vision and method, based on Schema Therapy for use in treatment of autism, behavioural problems and/or personality disorders. Together we developed a product line that supports Triade Vitree's therapy. Also it helps clients to 'visually' communicate their feelings in their daily lives. Want to know what it looks like? Stay tuned, it will be shared soon! For the full story, click here

[isabellehorl]

Roadmap created for Dawn Germany visualising their change management process. Every planet represents a different chapter on their journey.

[isabellehorl]

The past few weeks I’ve been working on the illustrations and graphic design of six intriguing stories of resistance fighters of WW2. Together with Jurgen Uffink we’ve created an interactive ‘Path of Freedom’ at the ‘Nederlands Openlucht Museum in Arnhem’ (NOM). The stories are hidden in suitcases, ammunition boxes and even inside a bicycle basket. It really was quite impactful and special to work on this project in times of war. This year the museum’s theme is ‘Freedom’ and apart from the route we developed, there is much more to explore on this subject. For more info click here. 

[isabellehorl]

If NPO3, Netflix and YouTube were transformed into a house, what would they look like? NPO recently asked this question to a wide range of people to get more insight into the brand perception of these content providers. This is how NPO3 became a cozy family house, Netflix a comfortable lounge apartment and YouTube a flat with many different themed rooms.

[isabellehorl]

Visual summary created for Lunar Institute, capturing the essence of a Freeminds community brainstorm session. Due to confidentiality, the key-points are blurred. More information at: https://lunarinstitute.com/lunar-community/

[isabellehorl]

Hand-out design with visualisations created for Coachcenter. Translating coaching tools visually into clear infographics to support their coaching journey and way of working.

[isabellehorl]

Visual summary created for Lunar Institute, capturing their Futurise® livestream session. An inspiring presentation about the developments in times of fear and the impact on a psychological, societal and business innovation level. More information at: lunarinstitute.com/futureconnect/#futurise

[isabellehorl]

Consumer research visualisation about gardening and the expectation of gardening products. Asking questions like: What does gardening mean to you and what kind of mood and elements would you like to see in potential new advertisements? 

[isabellehorl]

Visualising new developments on a strategic level is something I am passionate about. Check out this brand new roadmap that I created with a change manager, helping the organisation to set direction and to communicate in a clear language. The key essence of a thick report is transformed into a story that is easy to understand and presented in an inspirational way. Want know more, contact me: info@isabellehorl.com

[isabellehorl]

The NPO asked me to visualise the outcome of their Kids & Media activity – research. To get more insight into their favourite leisure activities, NPO interviewed four different age categories, check out the result.

[isabellehorl]

Isabelle Hörl at the Dutch Design Week! In October I did present my work at two exhibitions at the Dutch Design Week in Eindhoven! In ‘Het Klokgebouw’ and ‘Veemgebouw’ there was an overview of my work presented, including visual strategies, illustrated customer journeys, roadmap visualisations, animated infographics and more…

In February I was selected by the ABN AMRO, BNO and Dutch Design Foundation to participate in a program called Driving Dutch Design (DDD).  Together with 20 other designers we have followed nine DDD master classes and were offered a coaching program. We’ve presented the outcome of the DDD program at the Dutch Design Week 2017. For more info, click here

[isabellehorl]

On the spot - visualisation Healthcare Scenarios in 2030  I was ask to visually translate several healthcare scenarios (on the spot) in a trend-activation workshop (by Freshmark) with medical specialists working for ABN AMRO. Together four scenario's were developed and visualised in approx. 2,5 hours, reflecting trends like e.g.: Robotisation, Digitalisation and Polarised & Flexible living. Check out the result!

[isabellehorl]

The Scaled Agile Framework (SAFE) strategy - this time visually translated ‘In a Nutshell’. My second SAFE artwork created for ING was presented and printed on A3 poster size.