Attribution: John Alcorn (New York, USA, 1935-1992) and Lou Dorfsman (New York, USA, 1918-2008). Snippet from a promotional publication of the CBS Broadcast Group, 1973. Thanks to @letterformarchive for making this visible and available.
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Intervention + Interpretation Workshop
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Novatique - Logo and branding
The final colored logo and branding along with stylization and decorations for the online modernized antiques store: Novatique.
Follow:
Behance - Dribbble - Instagram - Twitter - Reddit - Pinterest
Check the stores:
Shirts & Hoodies - Stickers & Accessories
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This is my final poster design that displays my typeface. My aesthetic I wanted to focus on was a darker colour to make the 3D assets and the flat assets stand out. I used to word ‘adhesion’ to diplay the different types of letter forms within my typeface.
Within my poster design I placed a small information text box in the bottom right hand corner so the audience has a breif understanding of what I want my type face to convey. Sitting above this is the subtitle that has the name of my typeface.
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Typography Toolkit Project
This is more a personal project goal but if anyone sees this and wants to join in and do something similar, you’re welcome to!
GOAL: Establish a personal “toolkit” of fonts across the major groups of (Latin) typography.
TASKS:
Look through font resources (Books, letraset books, resellers like myfonts or online libraries like google fonts or adobe fonts) [EDIT: I forgot about the top 100 lists from some foundaries - this handy one from FontShop has heaps of different lists for different things! https://www.fontshop.com/fontlists ]
Make a list of fonts that appeal to you. Not what’s popular, what makes your art brain go brrrrr.
Pick out a top 5, but keep the shortlist. It might come in handy.
**OPTIONAL: Set up template for index reference cards with standard Latin glyphs (Capitals, lower case, numbers, !@#$%^&*()+-? etc as applicable).
***OPTIONAL: Go through shortlisted fonts and determine list of adjectives that the font evokes (i.e. “Strong”, “Bold”, “Elegant”, etc)
WEEK 1: SERIF fonts.
WEEK 2: SAN SERIF fonts.
WEEK 3: SCRIPT fonts.
WEEK 4: BLACKLETTER fonts.
NOTES:
** I found a bunch of reference cards while cleaning, and this seemed like a good way to put them to use! If I keep at it, I’ll try and share progress as I go.
*** Trying to work out what fonts fit a particular mood is something I want to work on for hand-typography purposes so this is more a personal challenge than a requirement!
• I left Display fonts out on purpose; they’re a whole beast of their own. If I manage to do the first four, I might try to come back and do a Display-specific version?
[ABOVE: Typography studies from 2019, ligature formations across multiple types of serif, san-serif, script, blackletter and display fonts. Variations of the letter ‘Y’ sketched by hand with mechanical pencil in an A5 Sketchbook]
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