#lexuses

[rianmobili]

Top 10 Japanese Cars to Trust in 2024

[photos-car]

Lexus ES 2024 - Diverses options de moteur et choix d'intérieurs luxueux

La Lexus ES 2024 présente une allure dynamique et une silhouette élancée semblable à celle d'un coupé héritée de la LS phare.

Découvrez la toute nouvelle Lexus ES 2024, la berline la plus vendue de la gamme Lexus, conçue pour répondre à divers styles de vie et équipée de caractéristiques impressionnantes pour exciter et ravir. Avec son design élégant et ses moteurs puissants, l' ES promet une conduite agréable et confortable, que vous vous promeniez dans les rues de la ville ou que vous vous lanciez dans un road trip palpitant.

Quoi de neuf pour 2024 ? Pour l'année modèle 2024, la Lexus ES accueille des mises à jour intéressantes. La version Ultra Luxury est désormais livrée de série avec des roues élégantes de 18 pouces avec une finition Vapor Chrome, ce qui lui donne une apparence encore plus sophistiquée. De plus, un tout nouveau groupe Technologie est disponible pour tous les modèles de base, de luxe, F SPORT Design et F SPORT Handling, doté d'un écran tactile de 12,3 pouces avec interface Lexus, d'un affichage tête haute et d'une carte SmartAccess. Embrassez l'aventure Lexus ES Sous l' extérieur élégant de l'ES se trouve la plate-forme Global Architecture-K (GA-K), un châssis à traction avant robuste et rigide en acier à haute résistance. La suspension est finement réglée pour une conduite douce et réactive, tandis que les amortisseurs à contrôle dynamique avancés assurent une maniabilité précise, faisant de chaque trajet une aventure agréable. Puissance et efficacité en harmonie La Lexus ES 2024 propose trois options de moteurs puissants pour répondre à vos préférences de conduite. L'ES 350 est équipée d'un moteur V6 de 3,5 litres. Il développe une puissance impressionnante de 302 chevaux et un couple de 267 lb-pi. Pendant ce temps, l'ES 250 AWD est livrée avec un moteur L4 de 2,5 litres. Il offre une traction et une accélération optimales dans des conditions difficiles. Pour les conducteurs soucieux de l'environnement, l'ES 300h dispose d'un groupe motopropulseur hybride. Il combine un moteur quatre cylindres de 2,5 litres avec un moteur électrique. Tout ca pour une puissance totale combinée de 215 chevaux et un excellent rendement énergétique avec une cote MPG estimée par l'EPA de 43/44/44 (ville/autoroute/combinée). Libérez l'expérience F SPORT Pour ceux qui recherchent une expérience de conduite encore plus exaltante ? les versions F SPORT Design et F SPORT Handling sont disponibles pour les trois groupes motopropulseurs. Les modèles F SPORT sont dotés de jantes en alliage à cinq rayons divisés de 19 pouces avec une finition Gloss Black ! un style extérieur distinctif et des fonctionnalités supplémentaires telles que ! l'aide au stationnement intuitive et un système audio Mark Levinson, améliorant à la fois le style et les performances. Élégance provocante sur la route Le design de la Lexus ES dégage une élégance provocante. Elle a une posture dynamique et une silhouette élancée de type coupé. La calandre emblématique de Lexus, les phares bi-LED et le toit ouvrant panoramique ajoutent une touche de luxe à chaque trajet. Avec un large éventail de 11 couleurs extérieures au choix, vous pouvez personnaliser votre ES en fonction de vos goûts uniques. Cabine spacieuse et luxueuse pour la Lexus ES 2024 Montez à bord de la Lexus ES et vous découvrirez un habitacle centré sur le conducteur. Il y aura des espaces luxueux et confortables pour tous les passagers. Le tableau de bord simplifié s'intègre parfaitement à l'interface Lexus affichée sur un écran tactile de huit pouces. Pour encore plus de luxe, considérez le groupe Technologie disponible, comprenant un écran tactile de 12,3 pouces. Il aura une connectivité améliorée et des fonctionnalités pratiques telles que les mises à jour en direct. Restez connecté en déplacement Cela vous ammene quoi l'interface Lexus et les services connectés ? La 2024 ES vous permet de rester connecté et de vous divertir tout au long de votre voyage. Accédez à Intelligent Assistant, Cloud Navigation et Destination Assist avec de simples commandes vocales. Profitez de la double connectivité Bluetooth du téléphone, de l'intégration Apple CarPlay sans fil et de la compatibilité Android Auto. Vous aurez une expérience smartphone transparente. Restez connecté avec Wi-Fi Connect, transformez votre ES en point d'accès AT&T. Vous pourrez contrôlez votre musique avec la fonction de streaming intégré. Des aventures palpitantes vous attendent avec la Lexus ES 2024 La Lexus ES 2024 est une véritable incarnation du luxe, du style et de la performance. Il offrira quoi avec ses moteurs puissants, ses fonctionnalités avancées et sa technologie de pointe ? Il offrira au conducteur et aux passagers des aventures inoubliables. Vous avez quoi en choisissant l'ES 350, l'ES 250 AWD ou l'ES 300h ? Vous êtes sûr de profiter de l'expérience de conduite ultime. Attendez-vous à l'arrivée de la ES chez les concessionnaires à l'été 2023. Vous découvrirez le plaisir de conduire une Lexus ES. Source Tous les modèles Lexus Read the full article

[rdidetailing]

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[mnwk]

Dailuwa typu seryjna Chętnych na sesję zdjęciową samochodu zapraszam na PW! 💛 #is250 #lexus #lexusis #is250fsport #lexusis250 #lexusisf #lexuses #gs400 #is300 #is300nation #altezza #carphotography #japancars #carspotting (at Freiberg, Sachsen, Germany) https://www.instagram.com/p/Clgxg-eK9Jg/?igshid=NGJjMDIxMWI=

[tittyinfinity]

got this Ford Explorer but i can't afford to explore her...

[badjokesbyjeff]

A husband and wife were having dinner at a very fine restaurant 

A husband and wife were having dinner at a very fine restaurant when this absolutely stunning young woman comes over to their table, gives the husband a big kiss, says she'll see him later and walks away.

His wife glares at him and says, "Who the hell was that?"

“Oh," replies the husband, "she's my mistress."

“Well, that's the last straw," says the wife. "I've had enough, I want a divorce."

“I can understand that" replies her husband, "but remember, if we get a divorce, it will mean no more shopping trips to Paris, no more wintering in Barbados, no more summers in Tuscany, no more Infinities and Lexuses in the garage and no more yacht club. But the decision is yours."

Just then, a mutual friend enters the restaurant with a gorgeous babe on his arm. "Who's that woman with Jim? " asks the wife.

"That's his mistress," says her husband.

“Ours is prettier!"

[as-you-think]

Hiiii you’re super pretty, what’s your favorite car make? I love Toyota/Lexus personally.

God that's like asking to pick a favorite child. For actual ownership I'm definitely biased towards Toyotas. My whole family has always driven Toyotas/Lexuses and I've been driving the same Land Cruiser since I first got my driver's license. I used to be obsessed with Shelby American and everything they built back in the day when I was younger (hence my pfp), but my interests have expanded beyond that one make since then

[cartech-chetan]

Today, I would like to introduce to you a 2019 BMW 23 xDrive25 im sports suit version. Safe travel of 63,000 kilometers 2.0T engine 184 horsepower Quantum blue exterior with mocha interior How about this car? Love this car Please click on the comment area and leave a message to me. #usedcars #usedcarsales #usedcardealer #usedcarsforsale #cars #carforsale #secondhandcars #cardealership #Benz #carservice #RangeRoverSport #BMW #porsche #automobile #Huawei #xiaomi #ElectricCar #evcars #hybrid #hyundai #CorollaCrossStep #corolla #cadillac #audia4 #gascars #SU7 #Nezha #q5l #650i #Q7 #e300l #A8 #glc260 #ford #fordmustang #cartech #carscout #320i #Maserati #ghibli #X5 #c180l #e300l #L6max #Exeed #corolla #monjarol #zeekr001 #XC60 #630i GT #630i #glc300 #xts #GLE350 #L7 MAX #530li #530le #LexusES

[sherlocks-freebitch]

The amount of Lexus ads I get when listening to The Magnus Archives concerns me. Are lexuses (lexi?) haunted? And why no other luxury car ads? Do Mercs lack that certain dread that afflicts Lexus owners?

Supplementary question: Who would be more likely to drive a Lexus, Elias or Peter?

[elysiumwaits]

I would like to personally thank Leverage for lowkey teaching me how to be out of place but in a way that I belong there.

I’m doing a job in a very rich part of town - the kind where I’m probably too broke to breathe this kind of air - and my truck sticks out among the Audis and Lexuses (Lexii?) just like my flannel and holey jeans stick out in a Coach store.

(But not a Coach outlet store.)

However, leaning heavy into my sort-of natural “dumb hick” accent and out of state plates means that I can very quickly come up with a “grandma custody exchange” story. The trick, which I learned from Sophie Devereaux and Nate Ford playing the “fighting couple on vacation” is to overstate to the point of making these intensely private people uncomfortable.

They have a plausible reason as to why I’m there, I haven’t blown my cover, and no one wants to talk to the ditz fresh off the farm visiting the big city.

[apollopigeon]

All my exes becomes Lexuses at the Lexus December to Remember Sales Event of success

[carsofmineandyours]

I’m all about my Lexuses these days

[md-auto88]

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[michaelnguyendotme]

In this series of "Extreme Ads Makeover", I will be tearing down ads of Lexus (lexus.com) and have them completely remodeled to have better targeting and ROI. Check out a previous case study of "Extreme Ads Makeover" for Chase Bank. About Lexus (lexus.com) Lexus is the luxury vehicle division of Japanese automaker Toyota. In 2022, Lexus sold over 500,000 vehicles globally, down 2% from 2021. However, Lexus saw record sales in China of over 230,000 units. Lexus has ranked highest among luxury car brands in dependability and reliability for years. The brand's global revenue reached $53 billion in 2021. Lexus has launched electrified models like the RX hybrid SUV, which make up over 25% of sales. Key models include the ES sedan, RX and NX SUVs, and LC coupe. Lexus represents Toyota's strategy to compete in the global luxury market against the likes of BMW and Mercedes-Benz. About Lexus's marketing agency Lexus does not have a single dedicated marketing agency. Their marketing is handled by an in-house department within the larger Toyota organization. Some key details about Lexus' marketing: Team One is Lexus' long-standing U.S. advertising agency of record. They have handled Lexus ad campaigns and creative work in the U.S. for over 30 years. Lexus also works with various regional marketing agencies and creative partners around the world. In Europe, they've worked with agencies like AMV BBDO. In China, they partner with agencies like WPP. For digital marketing and social media, Lexus works with smaller specialized agencies like IZEA and retains dedicated staff internally as well. Saatchi & Saatchi was previously Lexus' ad agency until they moved to Team One in the 1990s. Team One was formed by a group of former Saatchi employees specifically to handle the Lexus account. While Toyota handles most marketing in-house, they use partnerships with creative agencies to develop branding, campaigns, and execution in specific markets. But the overall strategic marketing direction for Lexus globally remains within Toyota. About Michael Nguyen - CEO of Produce Results Agency, aka the "Extreme Ads Makeover" Host Since 1999, Produce Results Agency has helped clients double assets from $5ooM to $1B and generated 4000% ROI for a regional bank turning their $66K marketing budget to $2.8M in revenue. In this post, I will perform an ad audit on Nature Made ads, analyze what's missing from the ads, come up with new ads, and eventually validate those new ads by running paid traffic on my own dime to see how new ads perform. I am using Meta Ads in this case study but the same principle applies to other mediums such as Google, Youtube, Programmatic Ads, and short forms. Table of Content 1. Ads Audit 2. Gaps Analysis 3. Ads Makeover 4. Validate New Ads 5. Insights/Takeaways 6. Next Steps Ads Audit Promoted Product: Lexus Service Center Here are some key details about Lexus service centers and their business: Lexus has over 220 service centers in the U.S. These are dedicated facilities that only service Lexus vehicles. Industry average service and parts revenue per dealership is around $5 million annually. With over 200 service centers, Lexus' total service revenue likely exceeds $1 billion per year in the U.S. Profit margins on service are typically higher than vehicle sales. Industry average is 15-20% net profit on service vs 3-5% on new car sales. Lexus owners on average return to the dealer for 2 service appointments per year during a typical 3-4 year ownership period. With around 2 million Lexuses on the road in the U.S., Lexus dealers see 4+ million service appointments annually. Customer service satisfaction is very high for Lexus service centers. Lexus ranked #1 in dealer service satisfaction in multiple JD Power awards. Growth in service revenue is tied to overall vehicle sales growth and the expanding Lexus owner base over time. In the last decade, service business has likely grown steadily for Lexus along with U.S. sales.

So in summary, Lexus service centers see over $1 billion in annual revenue in the U.S. alone and 4+ million customer appointments per year, with strong growth and industry-leading satisfaction ratings. Landing page: https://www.lexus.com/service Facebook Ads: The Lexus team created one ad set to promote. Ad set #1 (see link) Ad set #2 (see link) Ad set #3 (see link) Ad set #4 (see link) Analysis In this installment of "Extreme Ads Makeover", I am going to remodel Lexus Service Center because I don't think it deserves the right attention and care. In other words, all 4 adsets Lexus team created have the same message, "Treat yourself and your Lexus right with Service by Lexus." If Lexus Service Center's mission were to treat customers and their Lexus right, it would start by treating itself right, wouldn't it? If you didn't have the right attention, care, and respect for your brand and your mission, how likely would you dedicate the right attention to your customers? That's the narrative Lexus team certainly doesn't want its customers to foster and even appear on their minds. It all starts with the ad message. First of all, I applaud the Lexus team for creating 4 ad sets with different images and I appreciate their effort. It tells me that the team is professional and knowledgeable about digital ads. At the same time, their effort in 4 ad sets is negated by the lack of creativity in ad messages because all ad sets share the same message!!! While Lexus ranked #1 in dealer service satisfaction in multiple JD Power awards, I expect to see MORE from a world-class team like Lexus because one message across 4 ad sets does a disservice to Lexus's high satisfaction record. Moreover, having only one control ad leads to the following issues: Lack of A/B Testing Limited Insights: With only one ad, you won't be able to perform A/B tests, which are essential for determining what aspects of the ad are working and what aren't. Targeting Limitations Missed Opportunities for Segmentation: Different ad sets can target different customer segments. A single ad may not be as effective across all segments, missing out on some potentially lucrative opportunities. Reduced Personalization: Multiple ad sets allow you to customize messages based on user behavior, geography, or other demographics. A single ad will be less personalized and potentially less effective (more on this below when I do an ad makeover) Creativity and Message Fatigue Ad Fatigue: Over time, the same ad is likely to become less effective as users get tired of seeing it. Multiple ad sets can help mitigate this effect. Limited Creative Testing: Having multiple ads allows for testing different creative elements like headlines, images, and call-to-actions. A single ad limits this flexibility. Risk Management Higher Risk: If your one ad doesn't perform well, you don't have other ad sets to fall back on. This all-or-nothing approach can be riskier. Budget Allocation: With multiple ad sets, you can allocate more budget to higher-performing ads. A single ad does not offer this flexibility. Optimization Challenges Limited Learning: If your single ad isn't performing well, it's harder to pinpoint what exactly is going wrong. Multiple ad sets can provide you with more data, making it easier to optimize. Inability to Leverage Platform Algorithms: Many advertising platforms use machine learning algorithms to automatically allocate budget to the best-performing ads in a campaign. With just one ad, you can't take advantage of this feature. Data and Analytics Limited Data for Analytics: Having only one ad will provide you less data, reducing the reliability and validity of your performance metrics. Attention: If you had multiple product lines and currently ran paid ads, there's a 97% chance that you had less than 3 ads based on my experiences of remodeling ads from Chase Bank, Amazon, Starbucks, Nike, Lexus, Home Depot, and Chanel.

Maybe you are perfectly okay with one control ad and burn your ad budget without ROI. But if you would like to have a second-opinion ads critique so that you can see the gaps and areas where you can extract MORE juice out of your ads, click on the link below to have me critique your ads. Gaps Analysis The Landing Page (see link ) Audience avatar: The ideal Lexus customer values luxury, craftsmanship, and a personalized service experience. They are likely middle to upper-middle class, aged 30 and above, and seek convenience, quality, and exclusivity in their vehicle ownership. They appreciate attentive, expert service and desire a seamless post-purchase experience. Lexus positions itself as a brand that offers more than just a vehicle, emphasizing its commitment to quality, expertise, and treating customers as special guests, ensuring they feel valued and protected throughout their journey. Ads Makeover Here's the disease that most marketing agencies and businesses running paid ads: "They think they've tested 20 ads but they really just tested 2 ads 10 different times." The best analogy for this is if you play the game "Battleship". Battleship is a strategy-type guessing game for two players. It is played on ruled grids (paper or board) on which each player's fleet of warships are marked. The locations of the fleets are concealed from the other players. Players alternate turns calling "shots" at the other player's ships, and the objective of the game is to destroy the opposing player's fleet. Using the context of the Battleship game, the fact that you just tested 2 ads 10 different times is like you are calling "shots" for the same spot 10 different times at the other player's ships. The lack of ideas for ad angles is making your ads dull and boring and ultimately leads to ad fatigue. Here are new ads makeover ideas: Headline Options "Craftsmanship Meets Luxury: Experience the Lexus Difference." "More Than a Car: A Journey of Exclusivity with Lexus." "Elevate Your Drive: Discover the Lexus Gold Standard." "Where Expertise Meets Elegance: Dive into the Lexus Experience." "Lexus: Where Every Drive Feels Like a Red Carpet Ride." "Crafted for the Elite: Welcome to the Lexus Family." "Tired of Mediocre Rides? Lexus Ain't That." "Settling for Less? That's a Tragic Tale." "Ready for the Unexpected? Lexus Brings the Wow." "Ever Felt the Blues Over a Car? Lexus Changes the Tune." "Guess What's Missing in Your Driveway? Lexus Magic." Body Copy Options "Ever wondered what sets a service center apart? It's the touch of craftsmen who know your Lexus inside out. From the moment you step into our dealership, you're not just a customer; you're our esteemed guest. Dive into a world where maintenance is a breeze, and luxury is a standard. With 24/7 Roadside Assistance and cutting-edge digital tools, we've got you covered in every way imaginable." Models Applied: Relationships (Your customer, The advertiser), Imagery (Visual, Kinesthetic), Emotions (Feelings: joy, anticipation), Types of Statements (Questions, Statement), Time (Present), Capability (Does, Is), Levels of Identity (Behavior, Environment), Proof (Credibility: Powerful demonstration, Unique Mechanism), Numbers (Periods of time), Language Devices (Metaphor, Rhythm). "Crafted for those who value the finer things in life. At Lexus, we ensure every experience mirrors the luxury you seek. From expert hands guiding you through features to complimentary loaner vehicles, we redefine service. And with LexusCare, say goodbye to maintenance woes. Ready for an unparalleled journey?" Models Applied: Relationships (Your customer, The advertiser), Imagery (Visual), Emotions (Feelings: joy, anticipation), Types of Statements (Statement), Time (Present), Capability (Does, Is), Levels of Identity (Beliefs, Behavior), Proof (Credibility: Powerful demonstration), Numbers (Periods of time), Language Devices (Metaphor).

"Lexus isn't just about cars; it's about a promise of unmatched luxury and service. Our technicians? Think of them as craftsmen who cherish your vehicle as their masterpiece. And with benefits like 24-hour Roadside Assistance, we ensure you're always in safe hands. Experience the Lexus difference today." Models Applied: Relationships (Your customer, The advertiser), Imagery (Visual, Kinesthetic), Emotions (Feelings: joy, anticipation), Types of Statements (Statement), Time (Present), Capability (Does, Is), Levels of Identity (Beliefs, Behavior), Proof (Credibility: Powerful demonstration), Numbers (Periods of time), Language Devices (Simile). "Step into a realm where every detail echoes luxury. Lexus is not just a vehicle; it's a commitment to excellence. From our finely crafted vehicles to our top-tier service, we ensure you're always treated as a guest, not just a customer. Why settle for less when you can have the best?" Models Applied: Relationships (Your customer, The advertiser), Imagery (Visual), Emotions (Feelings: joy, anticipation), Types of Statements (Question, Statement), Time (Present), Capability (Does, Is), Levels of Identity (Beliefs, Behavior), Proof (Credibility: Powerful demonstration), Language Devices (Metaphor). "Discover the Lexus legacy. Where maintenance is effortless, and luxury is the norm. Our experts don't just know your vehicle; they treasure it. And with state-of-the-art tools and benefits, we ensure you're always ahead of the curve. Dive into the world of Lexus today." Models Applied: Relationships (Your customer, The advertiser), Imagery (Visual), Emotions (Feelings: joy, anticipation), Types of Statements (Command, Statement), Time (Present), Capability (Does, Is), Levels of Identity (Beliefs, Behavior), Proof (Credibility: Powerful demonstration), Language Devices (Metaphor). "Why Lexus? Because every journey with us is a testament to luxury, craftsmanship, and unparalleled service. From the first touch at our dealership to our unmatched post-purchase care, we ensure you're always in expert hands. Join the Lexus family and elevate your driving experience." Models Applied: Relationships (Your customer, The advertiser), Imagery (Visual, Kinesthetic), Emotions (Feelings: joy, anticipation), Types of Statements (Question, Statement), Time (Present), Capability (Does, Is), Levels of Identity (Beliefs, Behavior), Proof (Credibility: Powerful demonstration), Language Devices (Metaphor). "If you're fed up with cars that just don't cut it, it's time for a change. Why envy the luxury of others when you can own it? With Lexus, it's not just about the drive; it's a statement of defiance against the ordinary. But here's a warning: once you experience the Lexus difference, there's no going back. Don't let the defeat of settling for less be your story. " Models Applied: Emotions (Feelings: anger, envy, defiance, disgust), Types of Statements (Condition), Future (Warning), Language Devices (Slang, Tragedy), Shame (Defeat). "Ever felt that sting of defeat when your car lets you down? It's a gut punch, right? Don't be that guy green with envy, watching Lexus owners cruise by. Stand defiant against mediocre rides and say no to the tragedy of average. A heads up though: once you're with Lexus, everything else feels like a downgrade. Choose wisely." Models Applied: Emotions (Feelings: anger, envy, defiance, disgust), Types of Statements (Condition), Future (Warning), Language Devices (Slang, Tragedy), Shame (Defeat). "Anticipating the next big thing in luxury driving? Why stick with the same old when Lexus promises a ride that'll leave you shook? But here's a question: Are you ready to ditch the tragedy of mundane drives? Don't let past car stupidity hold you back. With Lexus, vulnerability turns into confidence. Dive in, and let the surprises roll! " Models Applied: Emotions (Feelings: anticipation, sadness, surprise), Types of Statements

(Question), Future (Promise/Prediction), Language Devices (Slang, Tragedy), Shame (Stupidity, Vulnerability). "Feeling down about your current ride? We get it. But what if there's a car that promises to turn that frown upside down? Question is, are you ready to escape the tragedy of average? With Lexus, you're not just buying a car; you're investing in a future filled with delightful surprises. Don't let past mistakes define you. Rise above! " Models Applied: Emotions (Feelings: anticipation, sadness, surprise), Types of Statements (Question), Future (Promise/Prediction), Language Devices (Slang, Tragedy), Shame (Stupidity, Vulnerability). "Ever had that sinking feeling of missing out? Lexus is here to change the game. Why settle for less when the promise of unparalleled luxury awaits? But here's the real question: Ready to ditch the tragic tales of car woes? With Lexus, the only surprise is how you ever lived without it. Say goodbye to past vulnerabilities and hello to the future. " Models Applied: Emotions (Feelings: anticipation, sadness, surprise), Types of Statements (Question), Future (Promise/Prediction), Language Devices (Slang, Tragedy), Shame (Stupidity, Vulnerability). Validate New Ads This is where the rubber meets the road as I am going to validate ad concepts from the previous step by running paid traffic to see which ad concepts would resonate most with the customers. Here's how I set the adset on Facebook Budget: $10 Lifetime Product/Service: Magnesium Gummy Targeted audience: Target with interest in Nature Made (who else is better than prospects already interested in Nature Made?) Placement: News Feed Optimization: Optimized for Traffic Here are all the 9 ads being launched. Fast-forwarding 24 hours to let the ads run. Here's the results Campaign Numbers: Ad budget: $14.50 Total Impressions: 3,284 Total Reach: 2,615 Total Clicks: 25 Cost Per Click (CPC): $0.47 CTR (all): 0.94% Ad results Summary Reach and Impressions: 'Headline 3' has the highest reach and impressions compared to all the other headlines. 'Headline 6' has the lowest reach and impressions. Frequency: 'Headline 3' has the highest frequency at 1.34, suggesting that, on average, a user saw the ad 1.34 times. 'Headline 1' has the lowest frequency at 1.03, which indicates almost all reached users saw the ad only once. Results (Link Clicks): 'Headline 8' performed the best in terms of link clicks, with 11 clicks. Several headlines ('Headline 4', 'Headline 5', 'Headline 9') have no link click data provided. Cost Efficiency: 'Headline 6' has the lowest cost per result (CPR) at $0.21 and also the lowest amount spent. This suggests it's the most cost-effective in terms of cost-per-click. 'Headline 2' has the highest CPR at $1.09, suggesting it's the least cost-effective ad for generating link clicks. CPM (Cost per 1,000 Impressions): 'Headline 3' offers the best value in terms of CPM at $1.32, suggesting that it's the cheapest to reach 1,000 people. 'Headline 5' has the highest CPM at $4.56, indicating it's the most expensive per 1,000 views. CTR (Link Click-Through Rate): 'Headline 8' has the highest CTR at 3.48%, suggesting that out of all the ads, users are most likely to click on 'Headline 8' after seeing it. 'Headline 3' has the lowest CTR at 0.23%, suggesting it's the least enticing, even though it had the most reach and impressions. CPC (Cost per Link Click): 'Headline 6' and 'Headline 8' share the lowest CPC at $0.21, which means they are the most cost-effective in terms of getting users to click the ad. 'Headline 2' has the highest CPC at $1.09, making it the least cost-effective. Analytics: Graph comparing the "Reach" of each Ad Graph comparing the "Impressions" of each Ad: Graph comparing the "Amount spent (USD)" for each Ad.

Pie chart showing the distribution of "Link clicks" across the Ads: Graph comparing the "CPM (cost per 1,000 impressions)" for each Ad: Graph comparing the "CTR (link click-through rate)" for each Ad: Winning Ads:  From a strategic perspective: If the goal is to get maximum reach and impressions, 'Headline 3' is the top performer. Headline: "Elevate Your Drive: Discover the Lexus Gold Standard." Ad body: "Lexus isn't just about cars; it's about a promise of unmatched luxury and service. Our technicians? Think of them as craftsmen who cherish your vehicle as their masterpiece. And with benefits like 24-hour Roadside Assistance, we ensure you're always in safe hands. Experience the Lexus difference today." Models Applied: Relationships (Your customer, The advertiser), Imagery (Visual, Kinesthetic), Emotions (Feelings: joy, anticipation), Types of Statements (Statement), Time (Present), Capability (Does, Is), Levels of Identity (Beliefs, Behavior), Proof (Credibility: Powerful demonstration), Numbers (Periods of time), Language Devices (Simile). Total Impressions: 1330 (40% of the campaign's total impressions) Total Reach: 991 (accounts for 38% of the campaign's total reach) Clicks: 3 CPC: $0.59 If the objective is to get the most clicks at the lowest cost, 'Headline 8' stands out. Headline: "Settling for Less? That's a Tragic Tale." Ad Body: "Ever felt that sting of defeat when your car lets you down? It's a gut punch, right? Don't be that guy green with envy, watching Lexus owners cruise by. Stand defiant against mediocre rides and say no to the tragedy of average. A heads up though: once you're with Lexus, everything else feels like a downgrade. Choose wisely." Models Applied: Emotions (Feelings: anger, envy, defiance, disgust), Types of Statements (Condition), Future (Warning), Language Devices (Slang, Tragedy), Shame (Defeat). Total Impressions: 317 Total Reach: 287 Clicks: 11 CPC: $0.21 (64% cheaper) Takeaways/Insights So in this thorough case study, I extensively analyze, examine, and audit Lexus Service Center's ads, then come up with new ad ideas based on 17 analysis "lenses", and finally validate ad ideas by running them through paid FB traffic to determine the winning ad. "Feature/Benefit" ads like ad with headline #3 gets the most eyeballs (40% impressions of the entire campaign) but register 72% fewer clicks than ad #8 featuring more complex emotions like fear, defeat, anger, and envy. Having only one control ad can seriously underperform your entire campaign because of the lack of A/B Testing, targeting limitations, ad fatigue, risk management, and optimization challenges. Having multiple analysis "lenses" is the foundation to come up with ad ideas addressing customers' needs, wants, objections, pains, and frustrations. Without additional analysis "lenses", you are more likely to get more "lookie-lookie" but less hand/thumb action. I'd recommend the Lexus team create more ad angles for each of their products. The path of "Extreme Ads Makeover" doesn't stop and should be continuously evolving with the market. What-If Revenue Impact Analysis What If Lexus went ahead and doubled down on ad #8 with the lowest CPC,  what would be the revenue impact? Let's make some assumptions: The conversion rate is 1% (given the normal conversion rate of 2%) The average annual maintenance cost for a Lexus is around $551. The service and parts department accounts for 44% of the dealership's gross profits. Double down on ad #8 by increasing the number of clicks to 10,000 clicks (Cost = 10,000 clicks x $0.21 = $2,100) Let's calculate the potential revenues At 0.1% conversion rate, 10,000 x 0.1% = 10 merchants signed up Revenue = 10 x $551 = $5510 ROI = 162%  ($5510- $2,100) / $2,100) At 1% conversion rate (the industry standard is 2%), 10,000 x 1% = 100 buyers scheduled for maintenance at the shop.

Revenue = 100 x $551 = $55,100 ROI = 2,500%  ($55,100- $2,100) / $2,100) At 2% conversion rate, 10,000 x 2% = 200 merchants signed up Revenue = 200 x $551 = $110,200 ROI = 5,148%  ($110,200 - $2,100) / $2,100) Next Step Depending on your objectives, double down on the winning ads (ad #3 and #8) and amp up the budget on it because I've done the homework for you, all you need is to increase the ad budget. I share with you the 17 proprietary models I used to create ad ideas. While those 17 models appear easy for me because I've used them to generate thousands of ad ideas, for you, generating ideas may not come easily. That's why I want to introduce the... "Second Opinion" Package If you are a 7-figure business owner and already run paid ads and need someone to critique your ads for a potential makeover, go ahead and order my "Second Opinion" package.   https://michaelnguyen.me/extreme-ads-makeover-lexus/?feed_id=318&_unique_id=64fb6db271f56

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Why Used Lexus Cars Are a Great Option?

If you’re looking to get into a reliable and stylish vehicle, you have plenty of options available to you in the Lexus family. While brand-new versions are always nice, used cars provide many benefits that make them worth considering.

 If you’re looking to save money, they’re often the way to go because they’ve depreciated less than a new model, making them much more affordable. Plus, lexus christchurch used cars can be cheaper to insure since they’re typically safer than some other models on the road today.

Buying  Used Lexus Cars

Lexus cars are known for being luxuriously comfortable, but they're also quite expensive. With that in mind, it's not surprising to learn that used Lexuses are often more affordable than new ones. 

Plus, you can save even more money by buying used rather than new if you're willing to put in the time and effort required to find the right car. Fortunately, there are plenty of websites where you can research different options before deciding which one is perfect for your needs. 

That way, you don't have to settle for anything less than what you want. You'll be able to compare prices between all of the different models so you can find the best deal possible. 

Of course, when shopping for a used car, it's important to get an inspection from an independent mechanic first because most dealerships won't do this. 

A lot of people might think this sounds like extra work, but we recommend that everyone who buys used cars take this step just in case there are any problems with their purchase later on down the line.

The Benefits of Buying New

One of the benefits of buying new is that you get to take advantage of all the latest features and technology. This can be especially helpful if you are looking for specific features or functions that are only available in newer models. 

Plus, since most new cars come with warranties, this is one way to ensure that your investment will last for many years after you buy it. Another benefit of buying new is that it may allow you to purchase a car with a lower price tag. 

Although there are some used cars on the market at great prices too, sometimes buyers want to be able to pay as little down as possible when they're making their first car purchase. Newer models may also have better financing options than those that are several years old.

Conclusion

Lexus christchurch used cars are great because they are reliable and come with a warranty. You can even get one that is only two years old for about the same price as a new car.

 They offer plenty of variety, so whether you need to haul around lots of people or luggage, there's likely an option for you. Plus, they have sleek designs that look great in any driveway!

 If you're looking for a dependable luxury vehicle without having to pay top dollar, then Lexus used cars might be perfect for your needs.

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