#marketing fundamentals

[ladyhusle]

Cut Through the Noise: Embrace Authentic Marketing to Build Lasting Connections

Discover the secrets to authentic marketing with Chelsey's latest post: Cut Through the Noise! Dive into the power of authenticity, transparency, and real connections to build lasting relationships in the digital age. 🌟 #MarketingTips #DigitalMarketing

Chelsey’s blog post emphasizes returning to marketing basics—authenticity, transparency, and genuine connections—to cut through digital overload. Using examples like Patagonia and TOMS Shoes, she illustrates how these principles build trust and loyalty, creating lasting impacts in the digital age. BY Chelsey’s Curations July 28,…

[latestdatabasesworld]

What Is a Phone Number Lis

A phone number list is a database of contact numbers, often segmented by demographic or business categories, used by marketers and businesses for outreach and lead generation. These lists can include information like names, phone numbers, locations, and sometimes even purchasing behavior or interests.

Why Businesses Buy Phone Number Lists

Buying a phone number list can be a quick way for businesses to reach potential customers without buy phone number list building a list from scratch. It accelerates marketing campaigns, supports SMS marketing, telemarketing, and even WhatsApp outreach strategies. It’s especially beneficial for startups and businesses expanding into new markets.

Benefits of Using Phone Number Lists

Phone number lists allow businesses to engage with prospects directly and personally. Compared to email, SMS and calls often have higher open and response rates. With the right targeting, they can boost conversions, generate appointments, and nurture customer relationships efficiently.

Risks and Considerations

While phone number lists offer advantages, there are also risks. Poor-quality or outdated lists can lead to low engagement or even harm your brand reputation. Additionally, businesses must comply with data privacy laws like GDPR or TCPA to avoid legal issues. Always source lists from reputable providers and ensure opt-in compliance.

How to Choose a Quality Phone Number List

When purchasing a phone number list, look for providers that offer updated, segmented, and verified contacts. Choose lists that align with your target audience—by industry, region, job title, or consumer interests. Read reviews, request a sample, and confirm the data source before committing to a purchase.

Best Practices for Using Phone Number Lists

Once you acquire a list, use it wisely. Personalize your messages, offer value up front, and include clear opt-out options. Whether you’re using it for SMS campaigns or voice outreach, track your results and continuously clean your list for accuracy. Ethical and strategic use will lead to better ROI and brand trust.

[badrukaschool]

Why a PGDM in Marketing is the Key to Modern Business Success

Discover how a PGDM in Marketing equips you with skills in strategy, digital marketing, and brand management.

[compellingselling]

Great campaigns are built on great marketing

I just came across this case study on GSD&M's "Don't Mess With Texas" anti-litter campaign that started in 1986.

Excellent execution of marketing fundamentals – targeting, audience research, media – led to a great campaign that changed behavior and saved taxpayers money.

A highlight from the case study: when the client in the Texas Department of Transportation’s communications office showed the first commercial to her superiors, "many in the room remarked that they did not like it. Her response? 'Good! You’re not the target audience!'"

While the campaign tried lots of different approaches to keep things fresh over the years, including humor with athletes, like a major league pitcher and an NFL quarterback, I think the campaign was best when it used well-known Texas music artists.

Some of my favorites in addition to Stevie Ray Vaughan:

Willie Nelson

Lyle Lovett

Marcia Ball

Joe Ely

Jerry Jeff Walker

Kevin Fowler

[englishsub]

book rec by me

so you want to get back into reading books but have no idea where to start and disdain booktok (if you get me started on this however i will become an unskippable cutscene so that's for another day). understandable. there is so much out there and it is all so overwhelming and you don't even know what you like now that you've been a decade out of the game. again, understandable. it does not have to be scary. i will help you. below i have created some categories that can get you started.

i want to read Literature

literary fiction, with crossover from historical fiction and magical realism

PEACH BLOSSOM SPRING by melissa fu

THE VASTER WILDS by lauren groff

THE FAMILY CHAO by lan samantha chang

OUTER DARK by cormac mccarthy

SEVERANCE by ling ma

LIGHT FROM UNCOMMON STARS by ryka aoki

IDENTITTI by mithu m. sanyal

PIRANESI by susanna clarke

i want to read sci-fi/fantasy that won't break my brain

sci-fi and fantasy that is gentler on the brain cells. easier to grasp magic systems with multiple but not an overwhelming number of overlapping plotlines

EMILY WILDE'S ENCYCLOPAEDIA OF FAERIES by heather fawcett

KINGS OF THE WYLD by nicholas eames

THE JASMINE THRONE by tasha suri

THE CITY OF BRASS by s.a. chakraborty

A RIVER ENCHANTED by rebecca ross

JUNIPER AND THORN by ava reid

BLACK SUN by rebecca roanhorse

THE FINAL STRIFE by saara el-arifi

THE BONE SHARD DAUGHTER by andrea stewart

i want to read sci-fi/fantasy that forces me to lock the fuck in

i would not recommend picking these up as your first foray back into books after many years of not reading recreationally, but i'm not your mom.

THE SPEAR CUTS THROUGH WATER by simon jimenez

JADE CITY by fonda lee

THE FIFTH SEASON by n.k. jemisin

THE RAGE OF DRAGONS by evan winter

A MEMORY CALLED EMPIRE by arkady martine

GIDEON THE NINTH by tamsyn muir

THE ART OF PROPHECY by wesley chu

THE GRACE OF KINGS by ken liu

horrify me!

there is far more to the horror literary canon than stephen king and dean koontz, i promise. consider looking up warnings for these.

TENDER IS THE FLESH by agustina bazterrica

THE RUINS by scott smith

CONFESSIONS by kanae minato

EPISODE THIRTEEN by craig dilouie

REPRIEVE by james han mattson

MARY by nat cassidy

DEAD SILENCE by s.a. barnes

AUDITION by ryu murakami

THE SALT GROWS HEAVY by cassandra khaw

don't care, i want romance

some of these feature crossover genres, like fantasy and horror.

VAMPIRES OF EL NORTE by isabel cañas

DAUGHTER OF THE MOON GODDESS by sue lynn tan

SEVEN DAYS IN JUNE by tia williams

HAPPY PLACE by emily henry

ONE DARK WINDOW by rachel gillig

i want QUEER romance

again, a mix of historical, fantasy, and contemporary crossover genres.

WE COULD BE SO GOOD by cat sebastian

IN MEMORIAM by alice winn

MOST ARDENTLY by gabe cole novoa

A STRANGE AND STUBBORN ENDURANCE by foz meadows

A MARVELLOUS LIGHT by freya marske

THE EMPEROR AND THE ENDLESS PALACE by justinian huang

SPELL BOUND by f.t. lukens

SORRY, BRO by taleen voskuni

ONE LAST STOP by casey mcquiston

DELILAH GREEN DOESN'T CARE by ashley herring blake

i haven't felt anything since i read percy jackson/the hunger games in middle school/high school

adventure is still out there.

SCYTHE by neil shusterman

WE HUNT THE FLAME by hafsah faizal

SIX OF CROWS by leigh bardugo

GEARBREAKERS by zoe hana mikuta

i'll read anything that's not straight or white

many books in the above categories fit this, but here's even more, across a variety of genres.

LAST NIGHT AT THE TELEGRAPH CLUB by malinda lo

BABEL by r.f. kuang

WHEN THE RECKONING COMES by latanya mcqueen

THE UNBROKEN by c.l. clark

IF YOU'LL HAVE ME (graphic novel) by eunnie

LEGEND OF THE WHITE SNAKE by sher lee

THIS IS HOW YOU LOSE THE TIME WAR by amal el-mohtar and max gladstone

SHE WHO BECAME THE SUN by shelley parker-chan

"all ya books suck"

like any other genre or book age group, there are duds and there are standouts. ya is not special in this regard. try some of these!

DIVINE RIVALS by rebecca ross

STRIKE THE ZITHER by joan he

THE RED PALACE by june hur

A STUDY IN DROWNING by ava reid

EMPIRE OF SAND by tasha suri

LEGENDBORN by tracy deonn

i check out and read a lot of these books for free via my local library by using the libby app (you can even add your friends' library cards to gain access to libraries in places you don't live). when i'm feeling like reading via audiobook, i use libro fm!

look, no one HAS TO read diversely. no one is going to be reverse fahrenheit 451'd and locked in a room with no fanfic and only books and not let out until they work their way through the entire literary canon. but reading, and reading widely, and reading diversely, is what teaches people to form their own opinions and question the things they are told. it's why they hang up stuff like "READ READ READ!!" in grade school classrooms.

we live under systems that increasingly benefit from going unquestioned. no, of course reading ASSASSIN'S APPRENTICE by robin hobb is not going to dismantle these systems tomorrow, nor probably even in our lifetimes. but doing it will help set up a world capable of doing it in the future. and until further notice, we are all part of this wretched world. might as well read a good story while we're here.

anyway, i'm reading THE WEST PASSAGE by jared pechaček and the new cmq book this week.

[rathayibacter]

had a dream i designed a whole lil ttrpg while waiting in line at the grocery store (in hindsight im not sure why my family's grocery order was mostly bags of potatoes), and on waking up it's surprisingly cromulent

[bb-eb-db-bb-eb-b-ab-f-b-ab]

LMAOOOO I CAN’T WITH THESE LOSERS THEY REALLY HAD EZRAN LIKE

[omgbeersforqueers]

weird time to be on tumblr and realize i had conflated succession with severance…… saw all this stuff about people’s blorbo being covered in blood and was like “what a crazy way for the boring corporation show to end”

[gingermintpepper]

I have finished the book. It was not a very good book at all. My preliminary thoughts are as follows:

Prose is the best part about it but also one of the worst. Evocative and lovely language was used for what I can only describe as manipulating the reader. In a different book by a different writer, perhaps that would be the mark of a good unreliable narrator but this is not that kind of book and the writer, I fear, is not clever enough for that kind of narrative.

The characters - I do not think of them. Trapped as we are in Alcestis' head, she is a passive, dull thing who I do not know any better at the end of the book than I did at the start. I couldn't distinguish where her voice ended and where the author's began and it is through that haziness that all other characters are observed. Admetus is an objectively phenomenal husband but his kindness and regard is made bitter because he loves Apollo not her. Apollo is no more than a ghost haunting them both. Hippothoe and Phylomache exist as images of what Alcestis could be - a woman who dies of illness or children - and Heracles is awkward and small, quiet and passive in the way everything is in this book. Persephone and Hades are perhaps the only characters of some interest in here, but Persephone is a volatile mess of power masquerading as empowerment while Hades, like all the men in this book really, is small and passive and really only becomes worth something when out of Persephone's massive shadow.

The romance - What romance? There is no romance in this book. Alcestis imagines that what occurs between Admetus and Apollo is a romance but we do not get to see that story. The obvious regard and kindness Admetus holds for Alcestis would be romance in any other book - but in this it is described with so much apathy and loathing so as to make Admetus' actions seem unremarkable and lacking. As for Persephone and Alcestis; Alcestis wants nothing to do with her until Persephone forces her. She assaults her, like Hades assaulted her, while speaking the words of that tale into Alcestis' flesh while Alcestis rejects her and somehow this becomes the catalyst of their 'love'. There is no romance in this book.

The queer themes - I am not sure how one makes a story so easily given to a queer imagining biphobic, lesbophobic and not poly but it sure did that. Alcestis' ideas about love and sexuality and how it might possibly have different forms and fashions is unchanged from start to finish and homosexuality, for all that it is what she blames her ruined marriage on, is never explored past a few fleeting, derogatory descriptions and quickly brushed over allusions.

The Apollo Thing - Listen to me so carefully. Apollo is only in a single scene of this book. One single scene and it is the wedding scene where Admetus calls upon him to save them from the poisonouse snakes. Every other mention of him in this book is in passing, an offhanded mention of a person praying to a god, or with the underlying scorn and anger of a wife thinking of her husband's mistress. Apollo is not even there when Alcestis dies. He wasn't even responsible for Heracles eventually going down to the Underworld to retrieve her. If the author could've erased him from the wedding scene too, I'm sure she would've invented a way to do it. Apollo has no relationship with Alcestis, we do not get to see the nature of his relationship with Admetus and every other opportunity which existed to show him on their side was neatly and entirely erased. Thanatos, naturally, is completely absent from this novel.

In short, this was entirely unpleasant from essentially start to finish. I was very excited when I started this book and saw the quality of the prose and also the ambivalent character sketched of its gods but things went so rapidly and extremely downhill that I am left wondering how it was possibly flubbed that badly.

Regarding this book's feminism, I will dedicate a separate post to that entirely. To this book's credit, it did not have the superficial girlboss feminism that many of its contemporaries tend to champion but to its complete and utter detriment, the feminism it champions is perhaps the most insidious kind. The sort that excludes the disenfranchised, the impoverished and the normal woman. This book's feminism is for the privileged and the powerful and it is a deeply upsetting thing.

Lastly, I would like to thank @superkooku , @konu-d and @waterlinkedgirl for cheering me on through this absolute torment. I would not have finished this without them. Take that as you will.

If you are interested in the tale of Admetus and Alcestis or just want to read a retelling, I urge you to just read @reawakened-revenant (CiCiRose on ao3)'s God of the Golden Bow series. It is captivating, enthralling, impeccably researched and so utterly submersed in passion, love and care that it is breathtaking to read. It is a personal favourite of mine and the standard to which I hold all other Admetus and Alcestis retellings.

With all that done, I am going to stare at a wall and contemplate the horrors now. ✌🏾

[thegreatyin]

it bothers me so much when people describe indie rpgs as being "undertale-like" because. do you actually mean it's like undertale in the real and interesting way (deceptively well-written rpg with a lot of genuine heart at its core, plus a metanarrative that explores player agency and choice in video games) or do you just mean it's like undertale in the bland surface level engagement way (hashtag quirky rpg with goofy humor!!!!!!!!!!! woah!!!!!!!!!!!!!!!!!!!!!!!)

[sneakystorms]

The literal survival of our planet isn't a good enough reason to trump a human being's right to a house.... But the right to make a profit and the right of property sure are

[checkoutmybookshelf]

My dumb, frivolous wish in this deeply fucked up world (and the root of why I get cranky on main about editorial realm things) is for every book that is lovingly and painstakingly written by an author to also be lovingly amd painstakingly helped to be its best self by dedicated, well-paid, and not wildly overworked editors of all stripes and typesetters and cover artists.

Every book, from the most thought-provoking literary fiction to the fluffiest, most shameless smut, should be gone over with the love and attention to detail on the fundamentals (the edits, the spacing, the kerning, the line breaks, the justifications, the pagination, the cover art and layout, the font and font size, and the story) that makes even a mass market paperback eminently readable on story and technical levels. So much skill and art goes into every aspect of a book, and every book deserves all of that.

[bredforloyalty]

not interested in anything except posting bullshit on the internet

[dreampearls]

colleis personality functionally being left to the ether because her webtoon iteration is at such fundamental odds with her game iteration that any attempts to temper between the two just range so dramatically

[allaboutforexworld]

Technical Analysis in a Nutshell

Technical analysis is a method used to evaluate and forecast the price movements of financial instruments, such as stocks, commodities, and currencies, by analyzing historical price data and trading volumes. Unlike fundamental analysis, which focuses on a company’s financial health, technical analysis relies on patterns, trends, and statistical indicators to make trading decisions. This article…

[sableayesha]

Fundamentals of Digital Marketing

"Fundamentals of Digital Marketing" course teaches you the basics of online marketing.

It covers a wide range of essential digital marketing topics including:

Search engine optimization (SEO)

Social media marketing

Email marketing

Content marketing

Marketing analytics

The course uses a combination of video tutorials and practical exercises to help you learn and apply the concepts. There are also real-world examples included to show you how digital marketing is used in practice.

If you are interested in learning more about digital marketing, this course is a great place to start.