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deniscollins · 5 years ago

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9 Ways to Support Small Businesses

How many of the 9 recommendations below to help small businesses during the pandemic do you currently do? What ones can you add to your personal list? Why? What are the ethics underlining your decisions?

In the early weeks of the coronavirus pandemic, consumers buoyed small businesses with gift card purchases and online fund-raising campaigns. But as the pandemic persisted and restrictions constrained operating hours, many independent businesses continued to struggle.

Throughout the country, owners have creatively come up with strategies to keep businesses afloat, which benefits consumers, proprietors and a neighborhood’s commercial health

“There’s a multiplier effect,” said Bill Brunelle, the managing partner of Independent We Stand, an organization that helps its small-business members nationwide with marketing. “If you buy at a hardware store, that owner may hire a local accountant, while the employees may go to local restaurants and other nearby stores. The success of one business can steamroll through the economy.”

Ande Breunig, a real estate agent in Evanston, Ill., said, “Everyone complains about the lack of retailing, but we can only keep these businesses afloat with our participation.” Ms. Breunig started a Facebook group hoping to motivate residents to increase their support of local shops and services.

So how can consumers contribute to this virtuous cycle, especially during the all-important holiday season? Here are some tips to consider.

Buy Local

Before you reflexively hit “place order” with an e-commerce behemoth, find out whether a local retailer offers the same item. Independent bookstores, for example, can often order and quickly receive your selection. While you can get many things online, “go for a walk, go into a store, keep your mask on and shop,” said Ellen Baer, the president and chief executive of the Hudson Square Business Improvement District, devoted to an area west of SoHo in Manhattan. “Think of the people on the other end of the purchase.”

But shopping locally does not necessarily mean forgoing all online sites. Platforms like Bookshop and Alibris connect users to small booksellers. Clothing boutiques can sell through sites like Shopify, Lyst.com and Farfetch, as well as Sook, a newcomer that also hosts stores selling housewares.

When sending gifts to out-of-town friends and family, look for independent stores in their towns. And don’t assume that an e-commerce site can out-deliver a local business — even online sites have experienced delays because of the pandemic’s supply-chain disruption.

Go to the Source

There are always times when you need delivery. But on other days, think twice about how you order takeout. Rather than using a delivery app, ask for curbside pickup: Sites like Grubhub and Uber Eats charge restaurants fees that can reduce already thin margins. Instacart and Shipt, two companies that offer shopping and delivery, also charge the merchants who use the sites.

And while it is easy to purchase through a so-called digital shop on sites like Facebook and Instagram, shopping through third-party apps typically reduces the net profit for the merchant. (Facebook, which owns Instagram, has waived selling fees through the end of the year but will re-evaluate the practice in January, a Facebook spokeswoman said in an email.)

Be Social

Help bolster a business’s social media presence by “liking” hardware stores, dry cleaners and other independent shops on Instagram, Facebook, LinkedIn and Twitter. Write positive reviews, post photos generously of purchases, and don’t forget to tag the businesses. And consider slightly broader efforts, like community email lists and social media groups like Nextdoor.

Retailers are savvy when it comes to selling, but many don’t fully understand that social media plays a crucial role, Ms. Breunig said. Through her Facebook group, she started an “adopt a shop” effort, in which residents select a store and commit to shopping there once a week (with no spending minimum) and posting about their experiences on Facebook. Within five days, Ms. Breunig said, 24 Evanston stores were “adopted.”

Beyond Charity

You can double the effect of philanthropic efforts by involving small businesses whenever possible. Order meals for essential workers from independent restaurants. Shop local when buying for clothing drives. And even if it’s a bit more expensive, purchase from local markets for food drives.

Suzanne Fiske, the director of on-air development for WHYY, the public radio and television stations in Philadelphia, had yet another idea. “Our listeners care about the mom-and-pop shop next door that is having trouble during the pandemic,” she said, so she asked donors on social media platforms to name their favorite local business when they contributed to be read aloud. The station awarded the two with the most votes — Horsham Square Pharmacy in Horsham, Pa., and MYX, a Bryn Mawr, Pa., start-up that creates a custom-blend beverage dispenser — radio advertising worth $3,500. The promotion also motivated listener donations, with more than 700 contributors calling on the day of the small-business challenge, close to three times the typical number, Ms. Fiske added.

Loyalty Counts

Service businesses — including personal trainers and hair salons — have especially been affected by the pandemic since they are among the trickiest to reopen. Gift cards help, but so does generous tipping for the ones that are open.

And remember that small businesses rely on regular customers, even as they try to attract new ones. Like so many others, Symone Johnson, who owns Indulge Hair Salon LLC in Englewood, N.J., was unprepared for a sudden closure in March. She began making videos to help her clients style their own hair without charge and hosted virtual sessions to recreate an online version to allow socializing.

Her clients offered to pay, but she declined, she said. “I didn’t do it for the financial benefit — it kept me busy and I didn’t think of myself.” New clients came after watching the videos, she said, and both they and the pre-existing clientele showed their generosity. “Instead of a 20 percent tip, it became a 50 percent tip,” Ms. Johnson said.

Accept the Rack Rate

Everyone loves a discount, but perhaps now is not the time. If you can afford it, pay full price.

Participate in Community Efforts

While the pandemic has left many feeling isolated, local business organizations are trying to fill the void with socially distanced community programs that can spur economic activity.

The Chamber of Commerce in Wellfleet, Mass., on Cape Cod, for example, is sponsoring a monthlong, online bingo contest in which each square is a “call to action,” including donating to a local nonprofit or taking a virtual class.

Share ideas with local business organizations or municipal governments seeking ways to help. Downtown Phoenix is expanding its traditional holiday market, Phoestivus, to use empty storefronts to showcase the creations of local artisans as well as some retailers’ inventory. Items displayed in the storefronts can be purchased on smartphones using QR codes or other forms of touch-free payment.

“It’s a way to bring a community out,” said Samantha Jackson, the senior director of strategy and community affairs at the nonprofit Downtown Phoenix Inc. “There are people who don’t come downtown who stick to their neighborhoods who are surprised at how nice it is.”

Offer Your Skills

If you’re an accountant, a lawyer, a banker, or a digital marketing specialist, to name just a few, local businesses may welcome your help. Kimberly Pardiwala, for example, who most recently led a business that arranged group sales for Broadway shows, grew concerned that restaurants would again suffer with the onset of cold weather. The Larchmont, N.Y., resident approached David Masliah, the owner of the town’s popular Encore Bistro to order prix fixe dinners regularly for her neighborhood association. “We are all so separate now, so it’s important to restore our community,” she said.

Practice Kindness

Proprietors are under enormous, sometimes existential, pressure right now, so share emotional support when you can. Ask retailers how they are holding up and inquire about employees who may now be unemployed.

#Small Business

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techsamvad · 5 years ago

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#TechSamvadGameChangers: Join Top-10 Local Startup in the EdTech Region in the year 2020

There is no doubt that while COVID-19 has resulted in huge economic losses to many sectors, there have been some areas which have seen dramatic growth. And one of them was Ed-Tech.

The recently introduced RedSeer and Omidyar Network India believe that the online education offering sector for classes 1-12 alone will increase 6.3 times by the year 2022, touching a figure of $ 1.7 billion. From BYJUs to Unacademy, growing users on platforms and the huge investment these startups receive from investors, clearly illustrates the potential of the online education world.

And that's why this time in TechSamvad Game Changers, we have brought for you to join the Ed-Tech sector of India, such startups are fast growing their feet in this world.

1. ClassMonitor

Launched in March 2016 by Vijeet Pandey and Vikas Rishishwar, ClassMonitor is actually working to provide learning experiences to young pre-school children through Do-It-Yourself (DIY) kits. Through this, parents get the facility to create a great learning base while keeping their children away from TV, mobile etc.

In addition, this platform also serves as a means of communication for parents and teachers. Their learning kits come in four different products for children from 1 to 8 years old. Each box includes over 200 DIY activities, including items such as flashcards, rhymes, stories, fun worksheets, art supplies, and children's game plants, animals, etc.

Along with this all these boxes come with the membership of the ClassMonitor app. This app has AR / VR (virtual reality) feature and a QR code scanner. As such, you can scan the QR code given in every worksheet and see the steps to complete it there.

2. Entri

Entri, founded in 2017 by Mohammed Hisamuddin and Rahul Ramesh, offers people a variety of local languages, mock tests, flashcards and video lectures etc. to prepare them for government and private jobs. It currently offers more than 150 courses for government recruitment exams and upskilling courses in Malayalam, Tamil, Telugu Kannada and Hindi.

If the company believes it will touch the figure of 5 million users in 2020 and is aiming for 10 million users in the next 18 months. According to a report, the company has some 3 million users on its platform sometime back, out of which 90,000 are customer pads and it is adding 10,000 new users to its platform every day.

3. Cuemath

Cuemath, founded by Manan Khurma in 2013, operates a Maths-related program for children from Asal KG to Class 10. And offers its services in both home-based centers and online portals. These classes are managed and conducted by trained and certified Cuemath teachers from premier institutions such as IIT and Cambridge University.

In addition, this model helps children to improve in Maths as well as provides home-based career opportunities to educated women and qualified housewives. In fact, these women set up home-based centers to teach the children of the neighborhood, and these centers are run independently, and it is the women who decide the time of the students.

At the same time, Cuemath partners with these teachers and provides students and teachers with the right teaching materials and a Cuemath tablet. Its live online classes are for children between grades seven and ten and include slightly more difficult courses.

4. IndigoLearn

IndigoLearn is a Hyderabad-based accountancy-focused ad-tech startup. This startup uses new technology and animation techniques to make the accountancy course easy and fun. IndigoLearn was founded in 2017 by Sriram Somayajula, Sathya Raghu, Suraj Lakhotia, Sarat Velumuri.

IndigoLearn offers over 200 hours of CA Foundation e-learning modules through its Android app '1FIN'. This makes the study even more interesting by using story-based methods along with film visual effects.

With online notes, answers to online questions, student forums and many such new features, it prepares students for the CA exam. According to the company, it has covered more than 850 hours of great and visual rich content for CA Foundation and CA Inter students.

5. Asmakam

The Indore-based startup was started in 2015 by a mother-daughter duo. Asmakam, started by Archana Gehlot and Maitreyee Gehlot, has developed into a community of like-minded parents who share empathy, resources and experiences with each other.

Asmakam helps parents in building their own learning resources. In addition to connecting them with experts, it also provides a lot of support towards self-led open education for their children.

It also guides parents in things related to lifestyle changes, with the changes coming in the way of teaching and educating children.

It has also made its activities online due to COVID-19. Between Indore and Coronovirus lockdown, the platform reached 400 families across India through a platform webinar, virtual meeting, consultation session.

6. Instasolv

Instasolv is a doute-solution app for students of classes 6 to 12 for science, maths, English, social science, etc. Students can take a photo of their questions and get their answer within few seconds by submitting it in the app. It currently has 7 million questions and answers, and answers about 100,000 questions on a daily basis.

In this app, students of other boards including CBSE, ICSE, UP board can also ask their questions. Along with this, you can also get answers to the questions related to the IIT-JEE and NEET exam here.

The Noida-based startup was founded by Aditya Singhal, Nishant Sinha, and Bahul Arora. Its founders believe that students face a lot of challenge in solving various questions, especially in mathematics and science. It is estimated that Indian students post about one billion problems (dout) on the Internet every day.

7. NoPaperForms

Started in 2017, NoPaperForms works to empower educational institutions by modifying enrollment, etc. in the admission process. This startup decided to step up in this direction in view of the management scattered in educational institutions.

In this direction, the company made the task simple for educational institutions in the country by making the registration process easy and accurate. NoPaperForms processed nearly 20 lakh applications and recorded millions of transactions through its platform as well as saving huge amounts of paper.

This company believes in providing a better user experience to students who are interested in coming to the platform and submitting their applications.

In fact, the company competes with IT firms, which offer ERP solutions for entering multiple stages in an educational institution. But NoPaperForms differs slightly as it covers all stages of entry on a single platform with a set of total services. Naveen Goyal and Suraj Supra are among the people who made this company.

8. ActiPass

ActiPass is the largest aggregator of Extra-Curricular Activity in Vapi. ActiPass allows both children and adults to click on a button to find 30+ activities happening in and around Vapi.

This startup was started by Kunal Shah and Kunal Dedhia with the aim of connecting children with workshops and other activities happening around them. So that he and his parents can easily detect these activities. ActiPass is currently targeting cities such as Vapi, Surat, Mumbai, Ahmedabad, Pune.

9. QuizNext

Bengaluru-based QuizNext is a gamified practice edtech platform that inspires students to practice more using the game element to relieve them from the stress of the exam. This startup offers gaming-based practice sets using AI for students in the K-12 segment.

QuizNext was founded in December 2018 by Guruprasad Holla, Chaiitanyaa Naik, Prasanth T and Sikandar Tamboli. Currently, this startup offers bootstrap as a freemium model and an annual subscription model. Along with gamified practice materials, this startup also offers curated remedial videos, worksheets and test papers.

It is currently focusing on students up to class 6-10 of CBSE and ICSE. But at the same time QuizNext is also trying to establish itself as an After School Activity platform. This will not only reduce the burden of giving homework or test papers to the teachers, but will also keep track of the subjects the student has seen throughout the year.

In addition, the startup is also exploring opportunities to develop as a post-class assessment and feedback tool for teachers by partnering with several leading publishers to make QuizNext available to 4,500+ schools across India. Could.

10. Quizizz

Founded in 2015 by Ankit Gupta and Deepak Joy Cheenath, Quizizz is an edtech platform that uses games and memes in its course to make learning methods more engaging among students. The company has recently recorded 50 million monthly active users globally.

Quizizz facilitates self-assessment for teachers with a class or distance learning program, making it even more interesting by adding elements such as Gamification. Using the platform, teachers can also create their own question answers or choose from quizzes created by other teachers for the course.

Meanwhile the company also claims that it has millions of active teachers on its platform and more than 1.5 billion questions are solved every month by students.

#Tech News Hindi #franchise india brands #Hindi Tech News #Tech Hindi News #Samvad News #Startup News Hindi #Franchise news #india samvad hindi #gadget news hindi #edtech 2020 #techsamvad game changers #top 10 edtech startups

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khalilhumam · 5 years ago

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COVID-19 diaries from Wuhan: ‘You can go outside for two hours’

New Post has been published on http://khalilhumam.com/covid-19-diaries-from-wuhan-you-can-go-outside-for-two-hours/

COVID-19 diaries from Wuhan: ‘You can go outside for two hours’

Carrots are a chore, milk tea is a rare sweetness

People on the riverbank. (Photo credit: Guo Jing. Used with permission.)

The following post is the fifteenth in a series of diaries written by independent filmmaker and feminist scholar Ai Xiaoming and feminist activist Guo Jing. Both are living in Wuhan, at the initial center of the COVID-19 pandemic. Here are the links to the first, second, third, fourth, fifth, sixth, seventh, eighth, ninth, tenth and eleventh, twelfth, thirteenth, and fourteenth parts of the series. Check out Global Voices’ special coverage of the global impact of COVID-19. This installment was written between March 28 and March 31, 2020. The original Chinese diaries are published on Matter News.

Guo Jing: March 28, 2020

武汉的地铁在停运了两个多月后，今天重新开始运营了。我的小区对面就是地铁口，不过少有人出入。我和大家一样都在期盼着出小区。下午，我买的大麦茶到了。取快递的时候，我问了一下保安什么时候可以出去，他让我问网格员。他给我指了指小区墙上的公示牌，有一个上面有网格员的电话。我打电话给网格员，她说，无疫情社区的居民每天可以凭绿码（健康码）去超市买东西，一次出门的时间为两个小时。可是，现在有很多超市依然不对个人开放。我们社区是无疫情社区，离我们最近的对个人开放的超市所在的社区不是无疫情社区。而且，现在超市严格控制进入的人数，一次只能进5个人，要排很久的队。所以，网格员建议现在还是不要出小区。我今天终于厌烦了胡萝卜。可惜我家里还有几根胡萝卜，我还是得把它们吃完。不过，胡萝卜正式成为第一种我未来一段时间不想再吃的食物。

After a two-month suspension of service, the subway in Wuhan began operating again today. There is a subway entrance right in front of my community, but very few people go in and out. Like many others, I want to get out of our residential district. When the barley tea that I ordered was delivered to my community this afternoon, I went to pick it up and asked the security guy when we can leave. He said that I should ask the grid controller and pointed to a telephone number pinned on the bulletin board. I called the grid controller. She told me that residents with a “green” health code in communities without recently confirmed case can go shopping in supermarkets for two hours. However, many supermarkets are not open to individual customers. Our community has no recent confirmed cases, but the closest supermarket is located in a district with confirmed cases. In addition, there is always a long line outside the supermarkets as they only allow a maximum of five people to shop inside. Therefore, the grid controller suggested that I avoid leaving our district for the moment. I am so tired of carrots, but I still need to finish the last few carrots stored at home. Carrot is officially on my list of least desirable foods for the near future.

Guo Jing: March 29, 2020

最近几天我多次被问到：“武汉封城后，人与人之间的关系有什么样的变化？”我没有一个简单绝对的答案。封城后，人们自觉地和他人保持一定的距离，很多人不再出门，但也有人带着恐惧和担忧做志愿者，为需要的人送物资。一些在外的湖北人被拒绝住酒店，但也有人主动为湖北人提供住处。有的城市拒绝复工的湖北人进入，但也有城市欢迎复工的湖北人。 ��午，有住户艾特物业主任，“请问，现在可以出小区，去超市买东西吗？” 物业主任回答说：“你如果有健康码和复工证明就可以出小区。” 有人问：“请问现在住汉口，可以回小区吗？” 物业主任说：“只要有健康码，可以。” 两个住户都表示感谢。

I have been asked several times recently, “How did social relationships change after the lockdown of Wuhan?” I do not have a simple answer. After the lockdown, we consciously keep social distance. Many people do not leave their home anymore. However, some have overcome their fear and anxiety and worked as volunteers to deliver supplies to people in need. Some from Hubei Province (the province where Wuhan is the administrative capital) are rejected by hotels outside of Hubei. However, some reach out to offer help. Some cities ban people from Hubei entering and returning to work. Other cities welcome them. Today around noon, a resident sent a message to the estate manager, “Can we go outside and shop in supermarkets?” The manager said, “If you have the (green) health code and certificate to return to work, you can go outside.” Another person asked, “I am staying in Hankou (another part of Wuhan city) now. Can I go back to the community?” The manager said, “If you have the (green) health code, you can come back.” They thanked the manager.

Guo Jing: March 30, 2020

这场疫情会对我有什么样的影响？我现在也无法说清楚。这场灾难会在我们很多人身上都留下不可磨灭的痕迹。我们会走在某条路上的时候想起它2020年的样子，我们会在吃到某种菜的时候记起封城这段时间天天吃它的无奈，我们会偶尔梦到此时的人和事。我对武汉这座城市依然不会有特殊的感情，但我会记得在这个地方经历了一场封锁，也无法忘记这段时间空荡荡的街道。这几天武汉的外卖订单在增加。3月26日，奶茶订单3天增长近8倍。人们承受了太多的苦，一杯奶茶成为现在难得的甜。路上多了一些拉着行李的人，不知这是他们的归途还是启程。

I cannot tell how this pandemic has affected me yet. This disaster will leave indelible marks on many of us. When we walk down a street, we will think about what it looked like in 2020. When we eat a certain dish, it will remind us how we were reluctant to eat it during the lockdown. We will dream about who we met and what happened during the lockdown. I probably will not develop a special connection with this city, but I will remember that this city experienced a lockdown. I will not forget those empty streets. The number of takeaway orders in Wuhan has increased in recent days. On March 26, it was reported that the number of milk-tea orders has grown eight times compared to three days before. We have experienced a lot of bitterness, and a cup of milk tea has become a rare sweetness in life. I saw some people carrying their luggage on the streets. I do not know whether they were coming back or leaving.

Guo Jing: March 31, 2020

让人们保持“正常”的一个功能是社会的稳定。对那些在疫情期间失去亲人的人，有一些人觉得领完骨灰自己找个地方哭最好，不然就会乱。本来，在亲人去世时办葬礼，当众哭再正常不过了，可是此时的正常却又被颠倒了，这是极端情况下被认定的“正常”。社会连他们的哀悼痛哭都承载不了，那我们的社会是多么的不正常。社会如此地不正常，生活在其中的我们怎么做一个“正常人”呢？社区志愿者昨晚在群里说：“各位好，今天我询问了门口的值守人员，现在凭健康码登记后就可以出去购买生活物品，药店也在慢慢放开，有需要的人可以自行购买”。有人问：“你好！请问老年人也可以出去看病买东西吗？” 志愿者回复道：“你只要健康码是绿的就可以出去”，他又补充说，“凭绿码出去，限两个小时内。一次一户一人，现在还不是所有超市都对个人开放，如果不是非买不可的，最好还是不要频繁出门，外面还是不安全，特别是老人和小孩。出门请做好防护，注意排队距离，尽量不去拥挤的地方，如果不是必要尽量等到4月8日。” 看到这个消息，我激动地眼里泛起了泪花。我在支付宝上申请了健康码，准备今天出门。我中午11点35分出小区，门口的保安问我出门做什么，我说：“买东西”。他让我用微信扫一个二维码，原来是要看微信上的健康码，我的微信没有绑定手机号，就还没有在微信上申请健康码。保安用体温枪给我量了体温，让我登记了一下信息，包括房间号、体温、出门的事由和时间，叮嘱我说：“出门时间是两个小时”。我只有两个小时，要在13点35分回来。我骑了一辆共享单车，在熟悉的街道上骑着，却有种陌生感，我像是乱入地球的外星人，兴奋而紧张。我急于想要再次亲眼看看这“外面的世界”。我骑车到江滩的入口，到江边走一走。江边的人比封小区前要多一些，有带着小孩玩的家长，有散步的情侣，有钓鱼的人。前几天，有人问我：“解封后第一件事想做什么？”我说：“到江边走一走，喊一喊。”吃跑了，我走到江边，稍微犹豫了一会儿，然后对着长江大喊：“啊……”。接着，有两个人也跟着叫，其中一个人还连叫了三声。看来大家都被困得太久了。我又喊了几声，有点神清气爽的感觉。

People have to act “normal” in order to maintain social stability. Some people believe that those who have lost their relatives or friends in this pandemic should keep their tears private after they receive the ashes of their relatives or friends, so as not to destabilize society. It is normal to cry in front of others during a relative's funeral. However, this norm has been denounced under these extreme conditions. Grief is not accepted by society. In such an abnormal society, how can individuals behave normally? A community volunteer sent a message to our chatroom: “Hi, I asked the community staff at the gate today, and they told me that we can go shopping with a (green) health code. Some pharmacies are open now and you can go and buy necessary items.” Someone asked, “Can the elderly go to see doctors and shop?” The volunteer replied, “You can go out with a green code.” He added, “Only one person per household can go out and for two hours each at a time. Currently not all supermarkets are open to the public. If you don't have urgent needs, it's better not to go outside too often. It is not safe outside, especially for seniors and children. When you go outside, please wear protective gear and keep social distance from others. It is better not to go somewhere crowded. If it is not necessary, please hold on until April 8.” I was so excited to see the message that tears came out of my eyes. I applied for the health code on Alipay and prepared to go out today. I went out at 11:35 AM. The security guy checked my purpose of going outside. I said, “shopping”. He asked me to scan a QR code with “WeChat” to check my health code. As my WeChat is not linked to my mobile phone number, my health code could not be applied through WeChat. The security guy took my temperature and asked me to fill in a form, including room number, temperature, purpose of going outside, and the time of going outside. He reminded me, “You only have two hours.” I only had two hours. I needed to go back at 1:35 PM. I took a bicycle and rode along streets that should be familiar, but looked foreign to me. I was like an alien arriving on Earth, excited and nervous. I was eager to see the “outside world.” I rode to the entrance of the river park and walked along the river bank. There were more people there than before the lockdown — there were parents playing with kids, lovers strolling along the bank and people fishing. Several days ago, someone asked me, “What is the first thing that you want to do when lockdown is lifted?” I said, “I want to walk by the river and yell.” After I ate some food, I walked towards the river, I took a breath and yelled loudly at the Yangtze River, “Ah~~~”. After me, two others yelled, too. One of them yelled three times. It seems that we have been stranded for too long. I yelled again and again. I felt refreshed after that.

< p class='gv-rss-footer'>Written by Winston Chiu · comments (0) Donate · Share this: twitter facebook reddit

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glenmenlow · 5 years ago

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Packaging for the socially driven generation with Delta Global CEO

What’s the future of branding and packaging after the 10th edition of the World Branding Awards?

After hosting the 10th edition of the World Branding Awards in November last year, we got to thinking about what makes a brand relevant to the regular consumer on a daily basis. Some of the top brands in various categories came together to celebrate the biggest branding accolade in the world, which only meant that they were doing something right in their branding. For to be a winner, a brand would need to be voted on by a majority of consumers and be the top of their class. How then can a brand make itself loved by a whole country, or region, or even the whole world, especially when most people are increasingly reliant on technology?

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In a recent interview, Robert Lockyer, CEO at Delta Global, a packaging supplier to brands such as Radley and Tom Ford, shared and discussed how on pack a brand must make itself recognisable and have an impact within imagery shared on platforms such as Instagram.

With the world tied to their screens, social media has fast become the foundation for modern communication. Brand presence via Instagram, Facebook and Twitter is now a necessity rather than a choice, therefore a brand’s packaging must matter as much as the product inside.

Once upon a time packaging was only viewed by the end-customer and was simply about protective functionality. But as buyers continually look to social media to influence their purchasing decisions, and more of us photograph our experiences on a daily basis, social media has the potential to open up brands to millions of viewers every day.

In fact, 60 percent of Instagram users alone claim they have discovered at least one new product on the platform.

Robert indicated that packaging is about bringing your brand to life in a recognisable way, saying that photogenic, experiential and connected packaging is now a must for brands. And, he discussed why social-ready packaging should be a priority in retail.

Make your messaging and design memorable

Aligning your brand messaging with the materials and colouring you use is important. Bold and minimal designs efficiently communicate your brand message as they are easy to read and make the most impact.

Social media is fast-paced, filled to the brim with content. There’s a lack of viewing time and brands are fighting to stand out as people scroll down their feeds. Whether it is logo, font or colour, brands need to clearly mark themselves.

Luxury brands such as Gucci make a statement with their double and mirrored ‘GG’ emblem while Tiffany & Co. are acclaimed for their turquoise branding. In fact, the company have just opened Europe’s first ‘Blue Box’ café and taxis in Harrods, Knightsbridge. The immersive and striking interior radiates luxury and creates the illusion that you are dining inside one of the brand’s famed jewellery boxes.

Though it does not feature in every post the slogan, ‘Because You’re Worth It’ is an internationally recognised catchphrase coined by Parisian beauty brand L’Oréal. It is a thoughtful celebration of women and is still associated with their products today. In a recent Valentine’s Day campaign, their Rogue Signature lip stain featured a ‘Worth It’ heart in the image.

“If you were to remove the brand name from the products of these retailers, an audience would still know who they were from these other recognisable elements. Brands need to look at clever ways they can do this throughout their packaging so that no matter who ‘posts’ their brand on social media they will be a familiar face for customers,” said Robert.

In the FMCG sector, using a large impactful orange peel font, McVities Jaffa Cakes implemented an iconic image onto their packs of the ‘full moon, half moon, total eclipse’ ways to eat a Jaffa Cake. It stemmed from a 90s TV advert that mimicked the solar eclipse and the brand now use it as a visual communication tool which has an emotional connection with the customer as people reflect on what personality trait they are within the four Jaffa Cake eating styles.

“It is a repetitive strategy that means for years people have associated their brand with the entertaining image and fun messaging on the box, it encourages people to re-enact the eating styles in photos on social media.”

Customers are marketeers – so give them an experience

User-generated content is authentic and resonates with users as it is created by someone other than the brand – not to mention it saves you time and money as your customer becomes the marketeer.

“Packaging must have a ‘wow’ factor in order to entice the user to photograph or video it. Building anticipation and excitement around the opening of the gift or product is as important for the customer as the product inside.”

Unboxing videos for instance have taken the internet by storm and they collect millions of views every day. YouTube, Snapchat and Instagram Stories, in particular, have become real-time platforms that will showcase these experiences to huge audiences. There is just something enchanting about opening a beautiful package and discovering its contents that makes people want to share that moment with others.

People trust other people and social media creates an efficient electronic word-of-mouth marketing platform as well as natural endorsement which seems true to life – unlike an ad. Using social handles can increase your virality

Brands must encourage the customer to follow, share and interact with them on their own social media. By cleverly adding hashtags and handles to your packaging you create a call to action that makes you instantly findable. And people can make a new purchase via your shoppable feed if you take them directly to it.

If a package is personalised, it is also more sharable because it becomes part of the customer’s own brand. Customising the experience on a pack makes the receiver feel special, like they are part of your entity – you just have to look at Coca-Cola’s hugely successful ‘Share a Coke’ campaign, where people literally went to the shop just to find, buy and share their ‘personalised’ coke.

Create smart or connected packaging

With consumers spending over three hours a day on their mobile devices and the eCommerce sector soaring, packaging must stay digitally connected and encourage return to the brand online.

Tapping into the social media culture and persona of their customers, Japanese skincare brand Skin Aqua reversed the information on their packaging, so that it read the correct way around when shoppers took a selfie.

More recently, L’Oreal teamed up with ModiFace an augmented reality beauty app which allowed consumers to ‘try before you buy’ their makeup through the phone’s front-facing camera. Telling their customers about the app through their packaging helped them to retain and gain new customers.

There are many ways brands are ensuring their packaging is ‘connected’. Scannable QR codes, for instance, can offer a whole host of traceability and interactive elements. It widens the ability of the pack allowing consumers to easily access product quality information, re-order items, watch videos, read advice, participate in competitions and even receive personalised communication and customer service.

The influencer and ambassador effect

Do not just imagine your packaging in the hands of customers, but the hands of paid-for marketing professionals. Social platforms are the hub of the influencer community. Paid to feature in sponsored feeds, run product placements on their own channels and become endorsers and ambassadors; they create highly curated content for the brands they work with.

MatchesFashion’s eco-friendly staple marble effect packaging is so beautiful and reusable that Instagrammers and Pinterest users desire it to be part of their styling shots. Interior design influencers, for instance, are reusing the packaging to style their shelves and desks, as storage facilities and as a background in various other lifestyle flat lays.

“The knock-on effect of packaging for a socially driven generation is that you become stylish, your brand becomes intentionally included in every photo. It gives the consumer a feeling of exclusivity and bring your brand to the masses,” added Robert.

“Raising brand awareness and generating new customers is just one benefit to the added value of social media-based packaging. It can also prove a vital research method, brands can learn about their customers social media and buying habits and it can tailor how you present your products in the future.”

The article Packaging for the socially driven generation with Delta Global CEO appeared first on World Branding Forum.

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joejstrickl · 5 years ago

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Packaging for the socially driven generation with Delta Global CEO

What’s the future of branding and packaging after the 10th edition of the World Branding Awards?

youtube

In fact, 60 percent of Instagram users alone claim they have discovered at least one new product on the platform.

Make your messaging and design memorable

Customers are marketeers – so give them an experience

User-generated content is authentic and resonates with users as it is created by someone other than the brand – not to mention it saves you time and money as your customer becomes the marketeer.

Create smart or connected packaging

With consumers spending over three hours a day on their mobile devices and the eCommerce sector soaring, packaging must stay digitally connected and encourage return to the brand online.

The influencer and ambassador effect

The article Packaging for the socially driven generation with Delta Global CEO appeared first on World Branding Forum.

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jeremystrele · 6 years ago

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What It’s Like Working At One Of Sydney’s Premier Interior Firms

Dream Job

by Elle Murrell

Lisa Dingelmaier, 29, works her dream job as Interior Designer at Greg Natale Design. Photo – Alisha Gore for The Design Files.

Lisa (right) working alongside Greg and Senior Interior Designer Doris Sawires (left) in the studio’s Sydney office. Photo – Alisha Gore for The Design Files.

Greg Natale Design’s ‘Alfords Point House’ project. Photo – courtesy of Greg Natale Design.

Inside Greg Natale Studio HQ in Surry Hills. Photo – Alisha Gore for The Design Files.

Studio details. Photo – Alisha Gore for The Design Files.

Greg’s generous mentorship and a part-time role while she was studying at ISCD, gave Lisa an opportunity to utilise their unbelievable library of incredible samples. Photo – Alisha Gore for The Design Files.

Lisa is uber passionate and hardworking – people have noticed! Photo – Alisha Gore for The Design Files.

Greg Natale Design’s ‘Melbourne House’ project. Photo – courtesy of Greg Natale Design.

As a student at ISCD, Lisa dived deep into the theory of colour as well as mastering the elements and principles of design, ‘which definitely honed my skills and fine-tuned my eye for colour and design,’ tells the 29-year-old. Photo – Alisha Gore for The Design Files.

Photo – Alisha Gore for The Design Files.

Every now and then, you hear those stories of someone entering a competition AND against all statistical odds… winning, whether that be the X-millions super jackpot, or the international trip of their dreams. Lisa Dingelmaier is one of those winners, though, her success wasn’t by chance, and the prize was more of an opportunity.

Austrian-born Lisa enrolled in an Interior Styling and Decoration course at International School of Colour and Design (ISCD) after relocating to Sydney with her Australian partner. Upon completing her certification, she had her heart set on undertaking the Interior Design course with ISCD, and so entered an associated competition where Greg Natale, of the eponymous Sydney-based design studio, was one of the judges. Though not successful, Lisa’s incredibly diligent application (the A5 board she submitted included a QR code to this imaginative video, which she’d worked on for two weeks straight!) made such an impression that ISCD added another award for her. As a result, she was connected to a new mentor and an incredibly valuable industry contact in Greg.

The course guided Lisa through concept-based design, giving her the competence and confidence to design interiors based on a client brief, just like she hoped she ‘would get to in the real world’. Lessons dived deep into the theory of colour as well as mastering the elements and principles of design, ‘which definitely honed my skills and fine-tuned my eye for colour and design,’ tells the 29-year-old. On top of all that, she also took up the opportunity to gain additional industry experience: working as a stylist’s assistant on photo shoots for House & Garden magazine.

The Greg Natale Design connection Lisa has fostered over the duration of her degree provided the key to her eventual career pathway. Working part-time at his revered Surry Hills-based firm, it wasn’t long before the student proved herself an asset to Greg’s team. Upon graduating, she was asked to go full-time as a Junior Interior Designer at the studio in 2016, before more recently being promoted to Interior Designer.

The driven creative gave us more insight into how she got the most out of her studies, and why you should always make plenty of time for a job application that piques your interest…

The most important verb in the get-your-dream-job lexicon is…

… passion.

Passion for your work and a sense of fulfilment go hand-in-hand, it’s all about motivation and getting a job WELL done. When you’re passionate about your work, you always seem to find the energy to work just one more hour, you keep digging until you find answers or make that one more critical phone call.

I landed this job by…

… I entered a competition for a scholarship at ISCD, where Greg was one of the judges. Happily, I was awarded a partial scholarship and with that came three one-on-one mentoring sessions with Greg. He is a great supporter of young designers; not only did I gain so much insight from these sessions during my studies but I was also invited to assist, from time-to-time, in the office when I wasn’t busy in class. Having the opportunity to soak everything up in that environment (how a real job is done and how a creative process works, as well as all the behind-the-scenes work like scheduling, creating amazing mood boards and utilising an unbelievable library of incredible samples), while I was still a student, was incredible.

During that time, I displayed my work ethic and the passion I had, plus I was always keen to help out wherever I was needed. Greg is very passionate about his work, so he recognises this in other people. Once I finished my studies Greg offered me a position in the studio – a dream come true!

A typical day for me involves…

After a quick coffee, the company’s architecture and interior design teams gather with Greg for a morning work-in-progress meeting, going over current projects and covering off any other matters that have come up.

Next, I usually get on top of emails that have come in overnight – we work with a lot of suppliers and clients overseas so you have to be conscious of the time difference.

Depending on the day, we might have a few supplier presentations in the morning, which keep us up to date with the latest trends and products out there. I enjoy these as they can be very inspirational and get your creative juices flowing.

I usually spend the rest of the day working through projects. This involves working with Greg, the senior designers, our product design team, our graphic designer, and marketing and admin departments. Depending on what stage the project is in, it can vary from helping with concepting new ideas, sourcing materials or products, to calling in samples and pricing from suppliers to ordering furniture, finishes, and fixtures and lastly, helping out with installations.

The most rewarding part of my job is…

… seeing how Greg creates his award-winning spaces and communicates and sells the creative ideas to clients – it’s super exciting being able to be a part of that process.

I deeply enjoy the early stages of a new project, witnessing the concept come together by taking a client’s brief, collecting different materials from stone to timber and fabrics and seeing how Greg brings that all to life – creativity and imagination run free, ideas are bounced around and designs are visualised into a language the client can understand.

On the other hand, the most challenging aspect is…

… multitasking. Working on many projects in various stages and juggling deadlines can be at times stressful. Our interiors and architecture teams usually have up to 30 projects running at any one time. So, you definitely need to keep your cool and be super organised. I have become a big fan of lists!

The culture of my workplace is…

I love working in such a buzzing, creative office full of happy people. Greg works very collaboratively with his clients, and he encourages the sharing of ideas in our studio – we’re creating interiors, architecture, and products, which makes for such a fast-paced atmosphere!

My idea of the perfect workplace is…

… where I am now.

Not only is it providing me with opportunities for growth and development, but our office is also a very inspirational space in which to work. Coming to work every day isn’t hard when you work in such a beautifully designed space too!

The best piece of advice I’ve received is…

… work hard, stay positive, dream big, AND don’t let anyone tell you differently.

Over the years, my workplace has…

… continued to grow and grow. When I first started being mentored by Greg he had just moved the studio into a brand new custom designed headquarters in Surry Hills to accommodate everyone!

Since then, Greg Natale Design has celebrated 17 years in business, and in 2018 released a second book through Rizzoli in New York, as well as began distributing new accessories and product lines around the world. We now have a trade and media showroom, along with warehousing and clients all over the world. It’s been amazing being a part of this!

In the next five years, I’d like to…

… develop new skills, including becoming proficient in more 3-D rendering software like Revit, and improving my AutoCAD skills. I’d like to continue to work with interesting people, and simply see where the opportunities take me. The Maison&Objet trade fair in Paris is definitely on my bucket list!

Find out more about studying interior design at International School of Colour and Design here. They currently offer a Diploma in Interior Design and Decoration (MSF50213), which is delivered on behalf of Academy of Information Technology (ABN 35 094 133 641; RTO 90511; CRICOS 02155J).

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whatshouldwecallchurch-blog1 · 7 years ago

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Androidstudio

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xjob-blog · 7 years ago

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Android Oreo Release Date, Compatibility And Attributes

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themesparadise · 8 years ago

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New Post has been published on Themesparadise

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Admin Screenshots

https://www.diigo.com/item/image/1r4eu/epm0 https://www.diigo.com/item/image/1r4eu/e8qa https://www.diigo.com/item/image/1r4eu/9p6d https://www.diigo.com/item/image/1r4eu/q8nx https://www.diigo.com/item/image/1r4eu/8gvb

Full list of Features:

Joomla 3.x compatible

Own framework based on Joomla’s native framework combined with Bootstrap

Unlimited colors and combinations!

Virtuemart / Ecommerce integration

SEO Ready

Translation Ready

Responsive layout

Dark / Light themes

6 Homepages with different module combinations

Around 70 modules positions or various combinations

Huge slider variety:

iOS Slider

Creative Slider (based on Revolution Slider)

Fixed Sliders

Style 1 (Flex Slider)

Style 2 (Nivo Slider)

Style 3 (Wow Slider)

3D Cute Slider

Fancy Slider

Circular Content

Static Content (great variety)

Portfolio Slider Devices (based on Revolution Slider)

Portfolio Slider Frames

Laptop Slider

iCarousel

CSS3 Panels

Genious Portfolio Layouts (using Joomla API)

Carousels Layout

Sortable Layout

Category Layout on multiple columns

35 custom modules created specially for this template! with various layouts

Shortcodes System

Custom pages designs

Pricing tables

Blog section with comments

Photo Gallery

FAQ Section

404 Page redesign

Offline Page redesign

Google Fonts support

Newsletter module based on Mailchimp

Built-in Prettyphoto lightbox with autopopup & open from link functionality

Transparent modal pages

Custom QR Code generator

Sitemap design included

Quick Install with demo data & Standalone standalone version aswell

PSD Files included

960px / 1200px grid system

Great social media support!

Built in styles

& many others

Many thanks to

Images:

Icons – http://www.iconfinder.com/ , http://iconmonstr.com/

Images used in preview properly licensed from www.photodune.net (not included in the template)

Placeholder images – www.lorempixum.com

Subtle Patterns http://subtlepatterns.com/

SCRIPTS:

Bootstrap Framework http://twitter.github.com/bootstrap/

IOS Slider – http://iosscripts.com/iosslider/

Revolution Slider http://codecanyon.net/item/slider-revolution-responsive-jquery-plugin/2580848

Icarousel http://codecanyon.net/item/icarousel/2527180

3d Cute Slider – http://codecanyon.net/item/cute-slider-3d-2d-html5-image-slider/3046001

Isotope Jquery plugin (properly licensed) http://isotope.metafizzy.co

Nivo Slider http://nivo.dev7studios.com/

WowSlider – http://wowslider.com/

Modernizr – http://modernizr.com/

Jquery Map marker plugin – http://www.welancers.com/jquery-map-marker-plugin/

Flex Slider – http://www.woothemes.com/flexslider/

CarouFredSel PrettyPhoto

PrettyPhoto http://www.no-margin-for-errors.com/projects/prettyphoto-jquery-lightbox-clone/

Jquery Countdown http://keith-wood.name/countdown.html

Superfish Menu http://users.tpg.com.au/j_birch/plugins/superfish/

Respond.js https://github.com/scottjehl/Respond

Twitter JS Api http://code.google.com/p/twitterjs/

Jquery Flickr Plugin http://www.newmediacampaigns.com/page/jquery-flickr-plugin

Jquery Easing http://gsgd.co.uk/sandbox/jquery/easing/

Jquery Placeholder http://mths.be/placeholder

SWF Object http://code.google.com/p/swfobject/

Raphael Diagram http://tympanus.net/codrops/2011/04/22/animated-skills-diagram/

Jquery Mobile jquerymobile.com

Redirection Mobile http://github.com/sebarmeli/JS-Redirection-Mobile-Site

JOOMLA EXTENSIONS:

Virtuemart – Shopping cart component www.virtuemart.net

Simple Image Gallery by joomlaworks.gr

DISQUS Comments plugin by joomlaworks.gr

Xmap component

Rapid contact module

JCE Editor – http://extensions.joomla.org/extensions/edition/editors/88

Update History

Copy the existing files from the latest version in updates folder. Don’t forget to make a backup first!!!

* Version 1.5.2 / 19.06.2015

+ Updated PrettyPhoto script to 3.1.5 (fixed vulnerability)

* Version 1.5.1 / 28.01.2015

+ Fixed HGDyno field causing JS error which doesn't show all module tabs (eg HG Static Content module) + Fixed HG Virtuemart Carousel product display problem + Fixed issue with template not uploading a certain folder (custom) which was causing problems like not displaying Menu item extra parameters. + Fixed Recommended layyout in VM + Fixed VM not allowing to create categegories or clone products (if you do encounter this problem please contact support) + Updated HG Newsletter module

* Version 1.5 / 14.01.2015

Be careful, this latest update adds a new uploading picture for Portfolio Articles. Meaning that if you have extra images added, they will be reset and you have to add them once again. That's because there was no other option to add unlimited uploading fields without harming the old added images. If you have too many, it's indicated not to update. Thanks for understanding! + Dropped Joomla 2.5.x version because Joomla! 2.5 Support Ended On December 31, 2014! Here's more info https://docs.joomla.org/Why_Migrate + Updated Virtuemart to work properly with Kallyas for Joomla 3.3 + Updated quickstart package to contain Virtuemart as well (previously was removed due some problems) + Updated HG Assets plugin to a general stable version which can be used across Hogash templates. Also added an option to choose Bootstrap version for the grid system. + Shortcodes splitted, general shortcodes are in /plugins/system/hg_assets/shortcodes (grid, common shortcodes, shortcode helper), while Kallyas specific shortcodes are added into /templates/kallyas/custom/shortcodes/ + XML custom forms (for articles, menu item extra options) are not moved to /templates/kallyas/custom/forms/

* UPDATE 1.4.1 / 06.05.2014

+ Fixed jQuery plugin which wasn't working for Joomla 3.x versions

* UPDATE 1.4 / 18.04.2014

+ Fixed Strict Standards errors + Fixed Edit for for articles, in frontend for J3.x + Fixed display component on homepage + Fixed menu item separator + Fixed Accordion Shortcode + Updated extensions + Added 3 extra header styles + Added infocard when hovering Logo + Added Call to action button in header + Added video support for iOS Slider + Updated Quickstart packages to J! 2.5.19 and J! 3.2.3 and updated Quickstart packages installation, data not included, you must select Kallyas Sample Data to have everything installed.

* Version 1.3.2 / 20.11.2013

+ Fixed Shortcode library + Fixed small problems in the shortcode files in Assets plugin + Fixed Revolution slider not being compatible with 3.2 + Fixed FeatureBoxes problem with icons not being displayed on some webhostings + Fixed date bug

* Version 1.3 / 17.11.2013

(changelog in updates folder) + Updated Quickstart packages to 2.5.16 and 3.2. + Updated HG Team Module which was having problems with generating thumbnails with grayscale effect + Fixed problem with assigning template styles to different menu items, having SEF enabled. + Added twitter url field in template settings. Leave blank and will add the home url. + Changed date under breadcrumbs to translate itself on other languages + Fixed Revolution slider startingWidth parameter which was set to 890px, now set for 1130px + Added translatable support to Portfolio Sortable + Added Responsive offline page + Fixed navigation links (next/prev) for portfolio article views + Fixed google maps view navigation from left side not showing them (HG Static content module :: maps view). + Removed Virtuemart from Joomla 2.5 package. The component now needs to be installed manually be the user and the layouts will be automatically overriden. Instructions how to configure the component can be found in the documentation. + Fixed VM listings views when sidebar present. Added row-fluid instead of row. + Fixed Css3 Panels Module not adding a link even though is added in admin. + Fixed Style3 for Latest posts module which didn't checked wether there's an image or not. + Fixed active state for sidebar menu which was applying styles to all children items

* Version 1.2 / 27.06.2013

+ Fixed twitter feed + Fixed slider fixed + boxed

* Version 1.1 / 18.05.2013

+ Fixed custom id problem in mod_hg_vm_products_carousel module. Also updated the layout field so in case you have problems, try selecting again the layout of the module and re-save. + Fixed pkg_kallyas.zip which was displaying an error upon installation. I removed <folder>fonts</folder> in the templateDetails.xml file inside. + Fixed mod_hg_team module. in the tmpl/default.php file i replaced 'grayScale' with 'grayscale' + Fixed the topnav/navright list. The top_pos position wasn't displayed if support & hidden_login have unpublished modules. Updated the condition. + Fixed mod_hg_static_content not displaying multiple markers. + Fixed menu items background-color problem. + Added superfish support to default menu module. If you create a Menu Module and place it in the position "navigation", make sure you add "sf-menu" in the Module Suffix class field, this will trigger the superfish JS. + Added width/height values for the HG Team module

* Version 1.0.3 / 27.04.2013

+ Fixed image resizing in Portfolio categories. Not having height values, there were some Warnings (Division by zero). Added a default height value given by the width vs. height ratio. + Added Relative/Absolute path setting in HG Static Content Module - Maps layout. This fixes the Map's Pin problem. + Added posibility to have another menu than the Superfish menu included in the template. + New position 'navigation'. This will hold menu modules published through Module Manager. To disable the template's default menu, go to Template Settings > Kallyas > Default menu (option) - select "No Menu". This will activate the 'navigation position'.

* Version 1.0.2x / 15.04.2013

+ Fixed a problem of the Joomla 3.x's installation which was not passing the last step of it. The solution is either to open installation/index.php and on line 8 to add this line ini_set('display_errors','off'); or just make sure display_errors in php is set to off (at least for the installation).

* Version 1.0.2 / 11.04.2013

+ Fixed some modules which had problems with the earlier versions of PHP 5.3.x of the PHP_ROUND_HALF_DOWN constant. Fixed (modules affected mod_hg_featureboxes, mod_hg_imageboxes, mod_hg_latestposts, mod_hg_pricingtables, mod_hg_serviceboxes).

* Version 1.0.1 / 09.04.2013

+ Fixed module mod_hg_vm_products_carousel added custom ITEM ID field. If the 'source' page where the carousel is published has many modules, some of them might appear also inside the product's page. + Added Licenses folder inside the pack

** Version 1.0 / 09.04.2013 – Initial release

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kurtpollock · 8 years ago

Text

Design Theme

This multi-residential design project focuses on creating an environment for households which share one common interest or experience.

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Although they may lead different lifestyles, the common interest is what forms the connection between those families and is the rezoning behind them wanting to live together within that environment.

Design Topic

Because of the site’s close proximity to a baseball stadium I thought it would be appropriate for my topic to focus on building an environment for a client who’s interests are in the sport of baseball, hence the following topic of choice.

The site is located near the Taoyuan International Baseball Stadium.

Exif_JPEG_PICTURE

One Team, Seven Home Runs

This is a play on words. ‘One Team, Seven Homeruns’ symbolises the unity of seven households whos common interest lies in the love of the sport baseball. It also hints to the historic event which originally brought these households together.

Clients’ Details

Background

These 9 boys grew up together playing on the same baseball team in elementary school. They became very close with their coach. In a spectacular feat, their team won a match after hitting seven consecutive home runs. This lead one of the members to make it to the Major League.That moment solidified their friendship which lasted through the loss of a team member who unfortunately passed away. It caused them to go separate ways for a couple years but their love for the sport lead them to pursue various careers in the field. Although they were distances apart they remained like close relatives. Some of them have families of their own. They want their kids to be raised in an environment where they can share an experience and grow to appreciate the sport. Some would like to retire from their careers preferably somewhere quiet. After attending the wedding ceremony of one of the members, the family bond grew even more. They saw all the benefits the continued nurturing of their common interest. So together they have all decided to settle conveniently close to the Taoyuan International Baseball Stadium.

Design Requirements

Each household has their own unique spatial requirements based on their individual lifestyles. These spatial requirements include but are not limited to living rooms, dining rooms, kitchens, laundry rooms, bedrooms, bathrooms, etc.

First Household

This household consists of only one memeber. He is professional photographer and sports news reporter at the age of 35.

As a photographer he has spent most of his career capturing some of the most spectacular moments in the history of baseball so he would like to put his work on display for others to see. He would prefer the ability to work in close proximity to where he lives.

The spatial requirements for this household includes:

A photo studio

A gallery

An office

A master suite

At least one guest bedroom

Second Household

This household consist of a father age 35, mother age 34 and their two children ages 8 and 10. The parents of this household are completely invested in their children’s daily sporting activities with the hopes of them succeeding in in some form of sport in their adult lives. The parents have been collecting and writing a variety of literature on anything relating to sports and raising athlete children.

The spatial requirements for this household include:

A game room for the kid’s entertainment. The game room will feature games that can keep the kids physically active and engaged in various sporting activities.

A library for the parent’s growing collection of books on sports and an adjacent or connected office space.

A master suite.

At least three other bedrooms, one of which will serve as the guest bedroom.

Third Household

This household consist of three members, all male, all at the age of 35. Together they started a band during thier studies in university and performed at many sporting events. Since then, these three men have been living together for the convenience of keeping the band together becuase it’s what pays for their studies.

The spatial requirements for this household inculde:

A study

Three master suites

Three guest bedrooms

A space for hosting parties when there is a sporting event.

Fourth Household

This household consists of a retired baseball coach age 75 who loves watching sports on television, and his wife at age 70 who is a medical doctor that is well experienced at treating athletes with their various health issues. At their age, their children are now building families of their own so they have a great number of family members that will visit them on occasion. With the wife nearing retirement they have both preferred to settle down in a quite scenic environment where they can actively go on evening walks.

The spatial requirements for this household include:

An environment where a large group of people can gather and watch live baseball competitions.

A master suite.

At least three guest bedrooms.

A great view of the scenery.

Fifth Household

This household consists of a medical doctor age 35 and his wife age 34 who is a veterinarian. They have a daughter age 10 and a family pet dog. The husband has had a successful career helping athletes with their various medical issues. His mother had recently become disabled and requires special medical attention. As a doctor the husband wants to take full responsiblity to look after his mother and wants his mother to live with him.

The spatial requirements for this household include:

Two master suites.

At least two guest bedrooms.

Accommodations for the disabled.

A pet friendly environment.

An office/ Study

Sixth Household

This household consists of a wealthy professional baseball payer at the end of his very succesful career, age 35 and his wife age 33 and children ages 3 and 9. This legendary baseball player is extremely proud of his successes and wants to put his collection of trophies and other memorabilia on display for everyone to see. His wife is a highly skilled choreographer so she wants to have a space where she can teach dance and yoga to individuals of all ages. Their daughter, much like her father, loves playing baseball herself.

The spatial requirements for this household include:

A gym

A game room

A trophy room

A master suite

At least one guest bedroom

Seventh Household

This household consists of a newly wedded couple.

The male age 35 is a high school baseball coach and his wife, age 35, is an Olympic swimming gold medalist.

They both are engaged in living healthy active lifestyles and would like to train others about doing just that.

The spatial requirements for this household include:

A master suite.

At least one guest bedroom

A pool

A gym

Design Concept

A baseball has three exterior aesthetic features which are the two irregularly shaped faces and the continuous seam line which weaves them together. The Seam Line Concept serves as a symbolic representation of the weaving together of multiple households who wish to continue building a bond surrounding the sport of baseball. This is visually expressed on the exterior of the design with a series of continuous alternating loops resembling the irregularly shaped faces of a baseball.

The concept also includes an outfitted curving steel structure with zigzagging elements that resembles the seam of a baseball and appears to hug the walls and floors weaving them together. This steel structure will be able to grow flowers can will act as a green wall.

The concept was applied once an analysis of the site conditions and required space was done. The mass model indicates how the spaces were divided and arranged based on the analysis.

The sun’s path was also taken into account and is part of the reason for the tapering feature at the top. This feature allows the suns light shine on the exterior of the common space for an extended time during the day.

Design Description

Common Spaces

The design features common spaces on two separate floors. Common spaces on the first floor are considered more public spaces and include:

An exhibition room This room will be used to place trophies, memorabilia and photographs on display.

A multi-purpose room with an adjacent sports bar. This room will be used to host large gatherings such as ceremonies, yoga classes, dance classes, parties, etc and is connected to a large outdoor garden.

A photo studio

The common spaces on the fifth floor are considered more private and include:

A gym The gym is not limited to use by members of the seven households. Classes will be offered by household members to interested outsiders.

A swimming pool This pool can be converted into an outdoor deck for the seven households to use for large private gatherings.

A sports bar This is where members of the seven households will privately gather on occasion to watch sports together.

A game room This space will feature various games like pool, table tennis, table hocky and a miniature indoor baseball field for kids.

Household Private Spaces

Each household have their own individual private spaces. That includes living rooms, dining rooms, kitchens, laundry rooms, bedrooms, bathrooms, etc. Some of these households share similar balconies that take advantage of either the view of the nearby park or the natural sunlight.

Drawings

Structure

Renderings

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Interior VR 360 Views

Scan the QR code with your device to view the VR.

#gallery-0-30 { margin: auto; } #gallery-0-30 .gallery-item { float: left; margin-top: 10px; text-align: center; width: 33%; } #gallery-0-30 img { border: 2px solid #cfcfcf; } #gallery-0-30 .gallery-caption { margin-left: 0; } /* see gallery_shortcode() in wp-includes/media.php */

Level 5 Bar and Pool

Level 2 Unit 2 Living Room

Level 2 Unit 1 Master Bedroom

Level 2 Unit 1 Kitchen

Level 1 Photo Studio

Level 1 Exhibition Room

This multi-residential design is an environment for households that share one common interest. Design Theme This multi-residential design project focuses on creating an environment for households which share one common interest or experience.

#Architecture #baseball #College #Design #home #household #line #Multi #residential #run #Science #seam #seven #Taiwan #taoyuan #team #Technology

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