RETAIL STRATEGY
STORE LAYOUT AND UPKEEP –
Use color psychology to convey your store items and brand values. For example- blue conveys professionalism and calm while red and orange excite the shoppers
Invest in plants and other greenery to add personality and accentuate the brand
Set up a clear pathway and a process for how people will explore the different products
VISUAL MERCHANDISING –
How you present your merchandise is an essential part of both retail strategy and in-store marketing plan. The customers want fresh items that catch their eyes and draw them in.
For example- When you walk through the mall, you can smell lush products from a few stores down.
You can see the bath bombs, creams and shower gels as you walk by.
The store uses bright colours of products that contrast against black backgrounds, so all you see are tall, brightly coloured pyramids of products calling out to you.
Such steps initializes greater footfall of consumers and increased revenue for the retailers.
Written By
Property Expert Channel
Anurodh Jalan
Jala Property Consultants
8801003684
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How To Optimize Your Omnichannel Retail Strategy
The distribution of goods to modern consumers should be convenient, affordable, and offer a variety of payment choices and delivery windows.
Running a seamless and effective omnichannel logistical operation with the aid of contemporary tech tools and systems is the only way to accomplish this.
Omni-Channel Logistics: What is it?
The practice of combining manufacturing, inventory, and distribution across all sales channels, whether conventional offline channels like brick and mortar stores or contemporary online channels like eCommerce sites and social media, could be referred to as omnichannel logistics.
Ecosystems can only achieve seamless omnichannel logistics when all supply-chain participants — including manufacturers, distributors, wholesalers, and retailers — cooperate closely to reach the same end result, which is delivering excellent customer service.
What are some omnichannel logistics challenges?
A paradigm shift in consumer behavior has been brought about by the phenomena of internet purchasing. The modern consumer shops in a variety of ways are always shopping, and buys anything from groceries to furniture, clothing to medicine, and more! Additionally, buyers are always eager and seek out immediate pleasure.
What does all of this mean for businesses, though? It implies that suppliers must be accessible and have ready inventory around-the-clock. Delivery logistics, including the omnichannel setup, must always be on time because delivery time is a key factor in the customer’s consideration set.
As you can expect, this is not a simple process, and logistics managers frequently encounter difficult obstacles and difficulties.
Let’s examine a few:
Siloed logistical procedures: In reality, today’s markets are one vast, interconnected ecosystem. For instance, a shipment of an order from a customer in London is made from a storeroom in Singapore using components assembled for manufacture across Asia. It would appear that boundaries don’t exist anymore. The issue with supply chains is that historically, they have tended to operate in silos with no interchange between them; these fragmented systems are the biggest barriers to constructing multichannel logistics.
2) Legacy (manual) inventory systems: Regrettably, a lot of businesses continue to employ manual inventory management systems, making it hard to offer the real-time visibility and transparency that customers today have grown accustomed to. Furthermore, this limits the development of a seamless omnichannel network and leads to problems in erroneous data, delays in order fulfillment, and inaccuracies.
3. New technology: Consumers are increasingly using delivery logistics, such as same-day and 24-hour delivery, to distinguish between you and your competition.
In today’s hectic company environment, which operates around the clock across borders and time zones, it becomes hard to meet consumer needs without implementing new tech-driven systems like dispatch software, cloud-based worldwide systems, etc.
4) Ineffective reverse logistics: Order returns are unavoidable in the world of online shopping — they are the sun’s shadow and its yin.
Customer retention depends heavily on the customer experience, which includes the reverse logistics procedure. Additionally, managing order returns would become virtually impossible without strong omnichannel logistics in place. Remember that a client may return an order owing to a shortcoming of some kind. In addition, if the return process is unpleasant, you may end up with a very furious customer who is unlikely to return. In order for reverse logistics to be useful in your omnichannel network, it must be digitized and made simpler.
5) Poor 3PL selection: The success of the collaboration depends heavily on choosing a 3PL that adheres to your company criteria. However, businesses frequently choose based on the wrong factors, such as pricing and reputation, neglecting important KPIs like competence in their field and familiarity with the routes/locations where they must deliver goods or source materials.
Success in omnichannel logistics depends on five factors.
The success of omnichannel depends on the following five levers:
1) Automation of the warehouse: It’s surprising how many logistics companies still run largely manual facilities. Automation is crucial in a number of other areas, including maintaining cost-efficiency, managing a large number of SKUs driven by e-commerce, multiple touch-points, managing inventory, and supply-chain management, in addition to being increasingly important for meeting the demanding standards of today’s logistics (etc.).
The continual struggle between cost and efficiency can only be won by 3PLs with enough automation in today’s complex logistics environment.
2) Data analytics, APIs, and integration: As was already noted, logistics players must implement modern automation in order to meet current standards. A 3PL system must be agile, flexible, and simple to interface with the many stakeholders it interacts with throughout the supply chain in addition to warehouse automation.
3)Heavy CapEx in a fluctuating eco-system: Having noted the aforementioned, keep in mind that achieving anything is never simple. Automation is expensive and has a long gestation time, just as other capital expenditures (CapEx) like a warehouse, fleet vehicles, etc. However, the demand for 3PL services frequently exhibits notable peaks and dips. For instance, during holiday seasons and other promotional occasions like “Amazon-Day,” demand is frequently two to three times higher. Making the decision between preparing resources for typical vs peak periods is never easy.
It would be a good idea for all parties involved, including contract players, to agree on a practical “Base+ Model” where customers and logistics providers can reach an understanding of a fixed cost that covers their base volumes over a 12-month cycle while taking into account rates and resources needed during peak demand periods.
4) Logistics firms must maintain a healthy client mix: By selling their warehouse space and services and remaining profitably deployed across all channels year-round, 3PLs can accomplish a lucrative year-round operation by maintaining a healthy client mix across industries, and sizes of business, locational preferences, etc.
5) Last-mile delivery: The “culmination” of all other dials is perhaps the most crucial step in mastering omnichannel logistics. Failure will come sooner rather than later for logistics companies that don’t perfect their last-mile deliveries.
Running a strong last-mile delivery operation, on the other hand, will guarantee quick deliveries, effective cost-management, resource efficiency, flexibility, and deep insight produced by powerful data analytics (etc.). All of this eventually results in effective omnichannel management and client retention.
Conclusion: It is clear that it is difficult to master the omnichannel logistics processes of today’s intricate supply-chain networks. It necessitates much planning, commitment, and work. Importantly, success depends on utilizing contemporary tools like last mile delivery software.
Read More about How To Optimize Your Omnichannel Retail Strategy
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85% of Australian e-commerce content found to be plagiarised
Optidan Published a Report Recently
OptiDan, an Australia-based specialist in AI-driven SEO strategies & Solutions, has recently published a report offering fresh insights into the Australian e-commerce sector. It reveals a striking statistic about content across more than 780 online retailers: 85% of it is plagiarised. This raises severe questions about authenticity and quality in the e-commerce world, with possibly grave implications for both consumers and retailers.
Coming from the founders of OptiDan, this report illuminates an issue that has largely fallen under the radar: content duplication. The report indicates that suppliers often supply identical product descriptions to several retailers, resulting in a sea of online stores harbouring the same content. This lack of uniqueness unfortunately leads to many sites being pushed down in search engine rankings, due to algorithms detecting the duplication. This results in retailers having to spend more on visibility through paid advertising to compensate.
Key Findings in Analysis
Key findings from OptiDan's research include a worrying lack of originality, with 86% of product pages not even meeting basic word count standards. Moreover, even among those that do feature sufficient word counts, Plagiarism is distressingly widespread. Notably, OptiDan's study presented clear evidence of the detrimental impacts of poor product content on consumer trust and return rates.
Founder and former retailer JP Tucker notes, "Online retailers anticipate high product ranking by Google and expect sales without investing in necessary, quality content — an essential for both criteria." Research from 2016 by Shotfarm corroborates these findings, suggesting that 40% of customers return online purchases due to poor product content.
Tucker's industry report reveals that Google usually accepts up to 10% of plagiarism to allow for the use of common terms. Nonetheless, OptiDan's study discovered that over 85% of audited product pages were above this limit. Further, over half of the product pages evidenced plagiarism levels of over 75%.
"Whilst I knew the problem was there, the high levels produced in the Industry report surprised me," said Tucker, expressing the depth of the issue. He's also noted the manufactured absence of the product title in the product description, a crucial aspect of SEO, in 85% of their audited pages. "Just because it reads well, doesn't mean it indexes well."
OptiDan has committed itself to transforming content performance for the online retail sector, aiming to make each brand's content work for them, instead of against them. Tucker guarantees the effectiveness of OptiDan's revolutionary approach: "We specialise in transforming E-commerce SEO content within the first month, paving the way for ongoing optimisation and reindexing performance."
OptiDan has even put a money-back guarantee on its Full Content Optimisation Service for Shopify & Shopify Plus partners. This offer is expected to extend to non-Shopify customers soon. For now, all retailers can utilise a free website audit of their content through OptiDan.
Optidan – Top AI SEO Agency
Optidan is a Trusted AI SEO services Provider Company from Sydney, Australia. Our Services like - Bulk Content Creation SEO, Plagiarism Detection SEO, AI-based SEO, Machine Learning AI, Robotic SEO Automation, and Semantic SEO
We’re not just a service provider; we’re a partner, a collaborator, and a fellow traveller on this exciting digital journey. Together, let’s explore the limitless possibilities and redefine digital success.
Intrigued to learn more? Let’s connect! Schedule a demo call with us and discover how OptiDan can transform your digital performance.
Reference link – Here Click
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Social Media Brand Marketing for Jewelry Retailers | Harmon Grp
As a jewelry developer, it's important to stand out in a competitive request. One way to do this is to produce innovative and creative social media juggernauts that will capture the attention of your target followership. Communicating sessions with your platoon should be concentrated on coming up with intriguing ways to showcase your products and engage implicit guests. For illustration, you could launch a selfie contest in which actors have a chance to win a piece of jewelry by posting a print of themselves wearing one of your designs.
You could also host a virtual party on Instagram Live, featuring special guest appearances, abatements, and giveaways. By allowing outside the box, you can develop social media juggernauts that will help to separate your brand and increase deals.
Through creative juggernauts, jewelry brands can reach a wide followership and make connections with implicit guests. By using the power of social media, jewelry brands can showcase their products in a unique and engaging way, driving brand mindfulness and deals. In addition, social media provides an occasion to connect with guests in a particular position, creating a sense of fidelity and connection. For these reasons, jewelry brands should consider incorporating social media into their marketing strategies.
We at Harmon Group Nashville, TN with our experience of times working for jewelers can help you bring the stylish out of your brand by creating the best-suited social media juggernauts for your brand to make your business successful.
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