The problem: you are Michael Bublé, it is 2011 and you would like to make a Christmas album. Your producers want you to sing the classic Christmas song "Santa, Baby," but if you sing it as intended, it's gonna come off as, like, super gay
The proposed solution: you will rewrite the lyrics to the song to imply a platonic friendship between yourself and the man in red, making Santa a real bro who's gonna help you get laid by some hunnies, with cool, masculine gifts like a steel blue convertible, a yacht and tickets to a Canadian hockey game
The reality: the combination of the eroticism of your voice and the inherently sexual vibes of the song means you create a story about a closeted gay guy desperately repressing his desire to - as the kids say - fuck that old man, no homo'ing your way through asking him to trim your tree, promising you'll be such a good boy if he treats you well, and begging him to slide down your chimney