#schlitz beer

[retropopcult]

"The bar in 'Art's Sportsmen's Tavern,' Colchester, Connecticut." Photographed November 1940 by Jack Delano.

[flight-to-mars]

Fred Gwynne on liquid lunch break from filming The Munsters at Universal Studios with Beverley Owen (Marilyn Munster).

[obsidian-sphere]

Yes, in 1936 Schlitz tried to sell itself as a health drink.

Sure, going to spend a lot of time inside during the cold dark winter? Drink lots of beer, that'll fix everything.

[cerealkiller740]

1950 Schlitz beer advertisement

[imaynotdrinkbutiknowwhatilike]

1949 Schlitz Beer Halloween ad

[krispyweiss]

Holy Schlitz! Steely Dan Made a Beer Commercial

- Long-lost “Schlitz Jingle” resurfaces after 50 years

The real countdown to ecstasy might be the time between the work bell ringing and the popping of the day’s first beer.

So it went that Steely Dan in 1973 recorded a never-used jingle for Schlitz beer. Just surfaced on YouTube, the aborted advert features a Spanish-speaking man talking about enjoying a cold one at the end of a long day as the band plays a jazzy, calypso-leaning melody.

The premise is you only live once, so your beer oughta be high-quality. And this leads to some of Donald Fagen’s most-awkward lyrics:

Once around life, once around living/once around beer and keep around Schlitz/come along and take the best of life’s givings/once around beer and you’ll keep around Schlitz/when you’re out of Schlitz/you’re out of beer, he sings.

And Schlitz out of luck.

7/25/23

[stone-cold-groove]

When you’re out of Schlitz, you’re out of beer.

[onceuponatimeinthe70s]

Wide Eyed & Legless

Paul Fitzpatrick: London I was out on an early morning dog walk recently, my music was on random shuffle and a song I hadn’t heard in ages, Andy Fairweather Low’s “Wide Eyed and Legless” started playing. Released in 1975, it’s a track I was always fond of, perfect 70s pop, melodic with a catchy chorus, well written, well produced and well played by the ex-Amen Corner frontman accompanied on…

[gameraboy2]

1960 Schlitz ad

[dandyads]

Schlitz, 1946

[thepopculturearchivist]

LIBERTY, April 10, 1943

[chaptertwo-thepacnw]

schlitz |1979|

[vintageadsmakemehappy]

1954 Schlitz Beer Christmas advertisement

[cerealkiller740]

1964 Schlitz Beer advertisement

[imaynotdrinkbutiknowwhatilike]

1950 Schlitz beer winter advertisement