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sprucedroost · 2 years
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Spruced Roost turned 4 today! Come shop with us! www.sprucedroost.com
#tumblrbirthday #thankful #jewelry #christmasTs
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mega-hustler-blog · 2 years
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oldcountryboutique · 5 years
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Camouflage Laceup Top ~ Available in sizes Small - XL Choice of colors shown.
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freyayuki · 2 years
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Final Fantasy Record Keeper Genesis Rhapsodos Hero Artifacts
Ever since I heard that Genesis Rhapsodos from Crisis Core: Final Fantasy VII finally got his Hero Artifacts in the Japanese version of the Final Fantasy Record Keeper (FFRK) mobile game, I was really looking forward to the day when these would show up in the Global or English version of FFRK. Now that time has finally come.
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The reason why I've been waiting for this is because Genesis is currently my absolute, most fave Final Fantasy char. He's the reason why I'm playing Final Fantasy Record Keeper.
Aside from Genesis, Hero Artifacts for the following Final Fantasy VII (#ad) chars are also in the Labyrinth Dungeons as part of its Season 3 - Lineup E:
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Yuffie Kisaragi
Cait Sith
Barret Wallace
Tifa Lockhart
Sephiroth
Elena
Aeris or Aerith Gainsborough
Rufus Shinra
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Genesis Rhapsodos Hero Artifacts Information
Each char in Final Fantasy Record Keeper gets 3 Hero Artifacts, one for the weapon slot, one for the armor slot, and one for the accessory slot. Genesis has the following Artifacts:
Red Rapier (VII-CC)
Genesis's Guise (VII-CC)
LOVELESS (VII)
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Each Hero Artifact comes with several different passives. These passives also come with different percentages. You can farm for the perfect passives for these Artifacts in the Labyrinth Dungeons. 
The following passives are the best for Genesis's Hero Artifacts:
Red Rapier (VII-CC) - Increase fire damage by 5%
Genesis's Guise (VII-CC) - Increase fire ability damage by 5%
LOVELESS (VII) - Reduce delay of the user's actions by 8%
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Genesis Rhapsodos Hero Artifacts in Kite's Treasure Trove Shop
With the arrival of the Labyrinth Dungeons Season 3 - Lineup E, Kite's Treasure Trove was updated to include the Hero Artifacts of all the aforementioned FF7 chars.
You can buy multiple copies of any of these Artifacts for 5 Treasure Maps each. You need 4 copies of a char's weapon and armor Hero Artifact in order to fully max limit break them and increase their level cap to 99. Accessories are maxed at Level 1 of 1 so you only need 1 copy.
The Hero Artifacts sold in Kite's Treasure Trove shop don't come with perfect passives so you still need to farm the Labyrinth Dungeons if you want the absolute best stats for your chars.
Before, I didn’t really bother to farm the Labyrinth Dungeons. When I had the time, I did a few manual runs here and there. 
But most of the time, I just used the Quick Explore feature to auto a Labyrinth Dungeon once a day since doing this was part of the daily missions.
Managed to get a few perfect Artifacts here and there, which is great but, for the most part, I didn’t really pay much attention to any of this.
I did buy some Hero Artifacts from Kite’s shop but this was only for chars who I’m using. If I don’t even have a single BDL for a char, then I don’t bother buying any of their Hero Artifacts since it’s not like I’ll be able to use them anyway.
But for Genesis, I want to get the perfect passives for his Hero Artifacts. So first, I went to Kite’s shop to buy copies of his Hero Artifacts.
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Spent the resources needed to get both of his Red Rapier and armor to Level 99 of 99. Then I equipped him with all of his Hero Artifacts.
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Labyrinth Dungeon Quick Explore Feature
Afterwards, went to the Labyrinth Dungeons, specifically to the Corridor of the Dragon King S3. This place has the chance to drop either Genesis’s, Cait Sith’s, and/or Elena’s Hero Artifacts.
Proceeded to use all of my Record Markers to auto this node via the Quick Explore feature. This requires some stamina so every time I run out, I just used potions for a refill.
The Quick Explore feature guarantees at least 1 Hero Artifact and a bunch of other resources and such. It’s really quick and easy to do but the catch is that you can only ever get 1 Artifact per run.
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And there’s no guarantee that the Artifact will have a perfect passive, or that it will belong to Genesis.
Had a lot of Record Markers saved thanks to usually only doing one Labyrinth Dungeon Quick Explore run per day. Had the max amount of potions stored in my inventory too (IIRC, it’s 50) since I don’t really bother to farm or grind too much here.
Now I used up all my potions and a lot of my Record Markers, trying to get the perfect passives for Genesis’s Hero Artifacts. Would have used up all my Record Markers but I couldn’t anymore since I ran out of potions so I could no longer refill my stamina.
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Managed to get a lot of Artifacts for Genesis, Cait Sith, and Elena. Was able to get perfect passives for Genesis’s armor and accessory.
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Sadly, I wasn’t able to get the perfect passive for his Red Rapier. The best I was able to get was “Increase fire damage by 4%".
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As for Cait Sith and Elena, IIRC, was able to get perfect passives for their Artifacts too although I wasn’t really paying much attention to them since my focus was on Genesis.
Labyrinth Dungeon Manual Runs
Had to wait for my stamina to regen a bit before I could start a manual run of the Corridor of the Dragon King S3 node.
Doing a manual run of the Labyrinth Dungeon meant having to do multiple quests. Not all of these quests will drop Artifacts. 
And although I can easily auto these quests with my fire team (starring Genesis, of course), this is still really tedious and boring, not to mention really grindy. There’s a lot of tapping involved too.
Because inside the Labyrinth Dungeon, you have to explore multiple floors. IIRC, the Corridor of the Dragon King S3 has like 12 floors.
Each floor has multiple paintings. There will be 3 paintings in each row. Picking 1 painting will cause the other 2 to disappear then you’ll move on to the next row of paintings until you get through all the paintings on that floor and move on to the next.
Depending on what kind of painting you choose, different things can happen. Sometimes, you won’t need to fight and you’ll just be given some resources and such before being able to move on to the next painting.
Sometimes, you can get a message saying something like “the enemy is upon you” and then you’ll have to fight said enemy before being able to move on to the next painting.
Sometimes, you get a treasure painting. This is my favorite kind of painting because it comes with 3 treasure chests. One of these chests is guaranteed to have a Hero Artifact.
You can open 1 of these chests for free. But to open the other 2 chests, you need to spend a couple of Magic Keys.
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Sometimes, one of the enemies you’re fighting will drop a char’s Hero Artifact as loot.
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At the end of a manual Labyrinth Dungeon run, you could end up with several Hero Artifacts.
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Augmenting Genesis's Hero Artifacts
Been doing multiple manual runs of the Labyrinth Dungeon, hoping to get 1 copy of Genesis’s Red Rapier with a perfect passive.
Thanks to these runs, was able to get a lot of Artifacts so I started to augment  my Level 99 copies of Genesis’s sword and armor. Augmenting adds more stats to your artifacts. The max augment is Level 99 of 99. 
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After max augmenting Genesis’s sword and armor, I started leveling up my other Hero Artifacts since I got so many extras from doing manual Labyrinth Dungeon runs.
Labyrinth Dungeon Manual Runs
Unfortunately, even after doing so many manual Labyrinth Dungeon runs, I still haven’t been able to get the perfect passive for Genesis’s Red Rapier. It feels like I’ve done hundreds of runs by now but still no dice.
It’s really freaking frustrating and disheartening. Eff the crappy rates on this game. Getting really sick and tired of this boring grind.
It really sucks to finish a manual Labyrinth Dungeon run only to end up with 0 copies of Genesis’s sword. 
Like there was 1 time where I managed to get 5 copies of Elena’s Magnum (VII) weapon and even 1 copy each of various Hero Artifacts except for Genesis’s Red Rapier.
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Getting copies of Genesis’s sword is only half the battle though. Because there’s no guarantee that the copy or copies I just got will have the perfect passive I’m looking for.
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I’ve been able to get multiple copies of Genesis’s Red Rapier but so far, not a single one of them has given me the perfect 5% fire damage up I’ve been looking for.
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Instead, I just keep getting crap like “Reduce delay of the user’s action by 4%" or “Briefly raise the user’s Attack a small amount at the start of battle”.
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Also managed to get multiple copies of Genesis’s LOVELESS accessory and Crisis Core light armor outfit.
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The same could be said for Elena’s and Cait Sith’s Hero Artifacts. Too bad I don’t need anymore of these.
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As if that wasn’t bad enough, I’d even sometimes get perfect passives for these Hero Artifacts that I no longer need.
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I just want the perfect passive for Genesis’s sword and yet it refuses to show up and I keep getting all these other things that I don’t need or want. It’s so frustrating.
I’ve even started opening all the treasure chests whenever I come across a treasure painting. Normally, as in before Genesis’s Hero Artifacts showed up, I just open the first chest then move on since it costs a lot of Magic Keys to open the last 2 chests.
Now I don’t care if I end up using all of my Magic Keys. I’ve taken to opening all the treasure chests I come across in the hopes of finally acquiring the perfect passive for Genesis’s Red Rapier.
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But so far it feels like I’m just wasting my Magic Keys. I just end up being disappointed whenever I open all the treasure chests and it turns out that none of them contain Genesis’s sword. 
Or his sword does show up but I get to the end of the Labyrinth Dungeon run only to find out that I just got yet another crappy passive.
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By now I’ve lost track of how many manual Labyrinth Dungeon runs I’ve done. It feels like I’ve been farming for forever already. Starting to get really angry and pissed off with how grindy this is and with how I’ve yet to get anything. It’s so disheartening.
I’m starting to lose hope of ever seeing that seemingly mythical 5% fire damage up passive. I know in the long run that it doesn’t really matter. I mean, really, how much of an upgrade is 5% over 4% anyway?
I know that. But still. I want to do this for Genesis. As long as his Hero Artifacts are available in the Lanyrinth Dungeon, I want to keep trying to farm for them but I’m really losing hope and feeling like I should just give up already.
I kept going though. It’s been a while since I did this so don’t remember the exact details anymore, but finally, after what felt like forever, I actually somehow managed to get a copy of Genesis’s Red Rapier with the perfect passive.
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Could hardly believe this but I’m so, so, so freaking happy to see this. Hell, yes! Finally, this seemingly endless grinding and farming can end. I’m so sick of the Labyrinth Dungeon. Definitely don’t want to do anymore manual farming anytime soon.
Genesis Rhapsodos Hero Artifacts
Anyway, the moment I saw that I had finally managed to acquire the perfect passive for Genesis’s sword, I immediately fused this to my main copy. Now my Genesis has perfect Hero Artifacts. Hell, yes!
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Conclusion
So, what about you? What do you think about the Labyrinth Dungeons? Did you farm for anyone’s Hero Artifacts? Feel free to share your thoughts and opinions by leaving a comment below or by reblogging or replying to this post.
Notes:
screenshots are from my Final Fantasy Record Keeper game account
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latestnews2018-blog · 6 years
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The top 10 startups from Y Combinator’s Demo Day S18 Day 2
New Post has been published on https://latestnews2018.com/the-top-10-startups-from-y-combinators-demo-day-s18-day-2/
The top 10 startups from Y Combinator’s Demo Day S18 Day 2
Fifty-nine startups took the stage at Y Combinator’s Demo Day 2, and among the highlights were a company that helps developers manage in-app subscriptions; a service that lets you create animojis from real photos; and a surplus medical equipment-reselling platform. Oh… and there was also a company that’s developed an entirely new kind of life form using e coli bacteria. So yeah, that’s happening.
Based on some investor buzz and what caught TechCrunch’s eye, these are our top picks from the second day of Y Combinator’s presentations.
You can find the full list of companies that presented on Day 1 here, and our top picks from Day 1 here. 
64-x
With a founding team including some of the leading luminaries in the field of biologically inspired engineering (including George Church, Pamela Silver and Jeffrey Way from Harvard’s Wyss Institute), 64-x is engineering organisms to function in otherwise inaccessible environments. Chief executive Alexis Rovner, herself a post-doctoral fellow at the Wyss Institute, and chief operating officer Ryan Gallagher, a former BCG Consultant, are looking to commercialize research from the Institute around accelerating and expanding the ability to produce functionalized proteins and sequence-defined polymers with diverse chemistries. Basically they’ve engineered a new life form that they want to use for novel kinds of bio-manufacturing.
Why we liked it: These geniuses invented a new life form.
CB Therapeutics
Sher Butt, a former lab directory at Steep Hill, saw that cannabinoids were as close to a miracle cure for pain, epilepsy and other chronic conditions as medicine was going to get. But plant-based cannabinoids were costly and produced inconsistent results. Alongside Jacob Vogan, Butt realized that biosynthesizing cannabinoids would reduce production costs by a factor of 10 and boost production 24 times current yields. With a deep experience commercializing drugs for Novartis and as the founder of the cannabis testing company SB Labs, Butt and his technical co-founder are uniquely positioned to bring this new therapy to market.
Why we liked it: Using manufacturing processes to make industrial quantities of what looks like nature’s best painkiller at scale is not a bad idea.
RevenueCat
RevenueCat helps developers manage their in-app subscriptions. It offers an API that developers can use to support in-app subscriptions on iOS and Android, which means they don’t have to worry about all the nuances, bugs and updates on each platform.
The API also allows developers to bring all the data about their subscription business together in one place. It might be on to something, though it isn’t clear how big that something is quite yet. The nine-month-old company says it’s currently seeing $350,000 in transaction volume every month; it’s making some undisclosed percentage of money off that amount.
Read more about RevenueCat here.
Why we liked it: Write code. Release app. Use RevenueCat. Get paid. That sounds like a good formula for a pretty compelling business.
Ajaib
Indonesia is a country in transition, with a growing class of individuals with assets to invest yet who, financially, don’t meet the bar set by many wealth managers. Enter Ajaib, a newly minted startup with the very bold ambition of becoming the “Ant Financial of wealth management for Indonesia.” Why the comparison? Because China was in the same boat not long ago — a  country whose middle class had little access to wealth management advice. With the founding of Ant Financial nearly four years ago, that changed. In fact, Ant now boasts more than 400 million users.
China is home to nearly 1.4 billion, compared with Indonesia, whose population of 261 million is tiny in comparison. Still, if its plans work out to charge 1.4 percent for every dollar managed, with an estimated $370 billion in savings in the country to chase after, it could be facing a meaningful opportunity in its backyard if it gains some momentum.
Why we liked it: If Ajaib’s wealth management plans (to charge 1.4 percent for every dollar it manages) work out — and with a total market of $370 billion in savings in Indonesia — the company could be facing a meaningful opportunity in its backyard.
Grin
The scooter craze is hitting Latin America and Grin is greasing the wheels. The Mexico City-based company was launched by co-founder Sergio Romo after he and his partner realized they weren’t going to be able to get a cut of the big “birds” on the scooter block in the U.S. (as Axios reported). Romo and his co-founder have already lined up a slew of investors for what may be the hottest new deal in Latin America. Backers include Sinai Ventures, Liquid2 Ventures, 500 Startups, Monashees and Base10 Partners.
Why we liked it: Scooters are so 2018. But there’s a lot of money to be made in mobility, and as the challenge from Bird and Lime to Uber and Lyft in hyperlocal transit has revealed, there’s no dominant player that’s taken over the market… yet.
Emojer
Creating animated emojis made from real photos, Emojer just might be the most fun you can have with a camera. The company’s software uses deep learning algorithms to detect body parts and guides users in creating their own avatars with just a simple photo take from a mobile phone. It’s replacing deep Photoshop expertise and animation skills with a super simple interface. The avatars look very similar to Elf Yourself, a popular site that let you paste your friends’ faces on dancing Christmas elves goes viral every year at Christmastime. Founders have PhDs in machine learning and computer vision.
Why we liked it: As the company’s chief executive said, Snap was for sexting, and Facebook was hot or not, so who says the next big consumer platform couldn’t be the Trojan horse of easily generated selfiemojis (akin to Elf Yourself)?
Osh’s Affordable Pharmaceuticals
Osh’s Affordable Pharmaceuticals is a public benefit corporation connecting doctors and patients with sources of low-cost, compounded pharmaceuticals. The company is looking to decrease barriers to entry for drugs for rare diseases. Three weeks ago the company introduced a drug to treat Wilson’s Disease. There was no access to the drug that treats the disease before in Brazil, India or Canada. It slashes the cost of drugs from $30,000 a month to $120 per month. The company estimates it has a total addressable market of $17 billion. “Generic drug pricing is a crisis, people are dying because they can’t get access to the medicine they need,” says chief executive Alex Oshmyansky. Osh’s might have a solution.
Why we liked it: Selling lower-cost medications for rare diseases in countries that previously hadn’t had access to them is a good business that’s good for the world.
Medinas Health
Tackling a $75 billion problem of healthcare waste, Medinas Health is giving hospitals an easy way to resell their used supplies. The company has already raised $1 million for its marketplace to help healthcare organizations buy and sell equipment. With a seed round led by Ashton Kutcher and Guy Oseary’s Sound Ventures, and General Catalyst’s Rough Draft Ventures fund, the company is also working to lower costs for cash-strapped rural healthcare centers.
Why we liked it: Finding uses for hospital equipment that’s been lying fallow in corners is a big business. A $75 billion business if Medinas’ estimates are correct. Add helping cut costs for rural medical facilities and Medinas is a business we can get behind.
And Comfort
Plus-size women have limited clothing options even at the largest retailers like Nordstrom and Macy’s. While a majority of American women fall into the plus-size clothing category, 100 million women are constrained to shopping for a very small percentage of options. And Comfort wants to solve the supply problem. To do this, the founders, two former Harvard classmates, are building a direct-to-consumer fashion brand with stylish, minimalist offerings for plus-size women, including tunic shirts and an apron dress. It’s very early days for the brand, but since launching in recent weeks, they’ve seen $25,000 in sales.
Why we liked it: This direct-to-consumer fashion brand is bringing higher quality, better-designed clothing options to a market that’s underserved and growing quickly. What’s not to like?
ShopWith
Influencers of the world are uniting on mobile app, ShopWith, which allows shoppers to browse virtual storefronts and aisles alongside their favorite fashion and beauty creators and YouTubers. Users can see exactly what products those influencers have featured and can buy them without ever leaving the app. It’s a free download and hours of commercially consumptive fun.
It’s like the QVC model, but for GenZ shoppers whose buying habits are influenced by social video content on YouTube, Instagram and Snapchat. The company revealed that one beauty influencer made $10,000 within five hours using the ShopWith platform. The founders are former product managers with experience building social commerce products at Facebook and Amazon.
Why we liked it: The QVC for GenZ not only has a nice ring to it, it’s a recipe for making cash registers hum. A mobile-first, influencer-based shopping company is something that we’d definitely not call an impulse purchase.
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theinvinciblenoob · 6 years
Link
59 startups took the stage at Y Combinator’s Demo Day 2  and among the highlights were a company that helps developers manage in-app subscriptions; a service that lets you create animojis from real photos; and a surplus medical equipment reselling platform. Oh… and there was also a company that’s developed an entirely new kind of life form using e coli bacteria. So yeah, that’s happening.
Based on some investor buzz and what caught TechCrunch’s eye, these are our picks from the second day of Y Combinator’s presentations.
You can find the full list of companies that presented on Day 1 here, and our top picks from Day 1 here. 
64-x
With a founding team including some of the leading luminaries in the field of biologically inspired engineering (including George Church, Pamela Silver, and Jeffrey Way from Harvard’s Wyss Institute) 64-x is engineering organisms to function in otherwise inaccessible environments. Chief executive Alexis Rovner, herself a post-doctoral fellow at the Wyss Institute, and chief operating officer Ryan Gallagher, a former BCG Consultant, are looking to commercialize research from the Institute around accelerating and expanding the ability to produce functionalized proteins and sequence-defined polymers with diverse chemistries. Basically they’ve engineered a new life form that they want to use for novel kinds of bio-manufacturing.
Why we liked it: These geniuses invented a new life form.
CB Therapeutics
Sher Butt, a former lab directory at Steep Hill, saw that cannabinoids were as close to a miracle cure for pain, epilepsy and other chronic conditions as medicine was going to get. But plant-based cannabinoids were costly and produced inconsistent results. Alongside Jacob Vogan, Butt realized that biosynthesizing cannabinoids would reduce production costs by a factor of ten and boost production 24 times current yields. With a deep experience commercializing drugs for Novartis and as the founder of the cannabis testing company, SB Labs, Butt and his technical co-founder are uniquely positioned to bring this new therapy to market.
Why we liked it: Using manufacturing processes to make industrial quantities of what looks like nature’s best painkiller at scale is not a bad idea.
RevenueCat
RevenueCat helps developers manage their in-app subscriptions. It offers an API that developers can use to support in-app subscriptions on iOS and Android, which means they don’t have to worry about all the nuances, bugs and updates on each platform.
The API also allows developers to bring all the data about their subscription business together in one place. It might be on to something, though it isn’t clear how big that something is quite yet. The nine-month-old company says it’s currently seeing $350,000 in transaction volume every month; it’s making some undisclosed percentage of money off that amount.
Read more about RevenueCat here.
Why we liked it: Write code. Release app. Use RevenueCat. Get paid. That sounds like a good formula for a pretty compelling business.
  Ajaib
Indonesia is a country in a transition, with a growing class of individuals with assets to invest yet who, financially, don’t meet the bar set by many wealth managers. Enter Ajaib, a newly minted startup with the very bold ambition of becoming the “Ant Financial of wealth management for Indonesia.” Why the comparison? Because China was in the same boat not long ago — a  country whose middle class had little access to wealth management advice. With the founding of Ant Financial nearly four years ago, that changed. In fact, Ant now boasts more than 400 million users.
China is home to nearly 1.4 billion, compared with Indonesia, whose population of 261 million is tiny in comparison. Still, if its plans work out to charge 1.4 percent for every dollar managed, with an estimated $370 billion in savings in the country to chase after, it could be facing a meaningful opportunity in its backyard if it gains some momentum.
Why we liked it: If Ajaib’s wealth management plans (to charge 1.4 percent for every dollar it manages) work out — and with a total market of $370 billion in savings in Indonesia — the company could be facing a meaningful opportunity in its backyard.
  Grin
The scooter craze is hitting Latin America and Grin is greasing the wheels. The Mexico City-based company was launched by co-founder Sergio Romo after he and his partner realized they weren’t going to be able to get a cut of the big “birds” on the scooter block in the U.S. (as Axios reported). Romo and his co-founder have already lined up a slew of investors for what may be the hottest new deal in Latin America. Backers include Sinai Ventures, Liquid2 Ventures, 500 Startups, Monashees and Base10 Partners.
Why we liked it: Scooters are so 2018. But there’s a lot of money to be made in mobility, and as the challenge from Bird and Lime to Uber and Lyft in hyperlocal transit has revealed, there’s no dominant player that’s taken over the market… yet.
Emojer
Creating animated emojis made from real photos, Emojer just might be the most fun you can have with a camera. The company’s software uses deep learning algorithms to detect body parts and guides users in creating their own avatars with just a simple photo take from a mobile phone. It’s replacing deep Photoshop expertise and animation skills with a super simple interface. The avatars look very similar to Elf Yourself, a popular site that let you paste your friends’ faces on dancing Christmas elves that went viral every year at Christmastime. Founders have PhDs in machine learning and computer vision.
Why we liked it: As the company’s chief executive said, Snap was for sexting, and Facebook was hot or not, so who says the next big consumer platform couldn’t be the trojan horse of easily generated selfiemojis (akin to Elf Yourself)?
Osh’s Affordable Pharmaceuticals
Osh’s Affordable Pharmaceuticals is a public benefit corporation connecting doctors and patients with sources of low-cost, compounded pharmaceuticals. The company is looking to decrease barriers to entry for drugs for rare diseases. Three weeks ago the company introduced a drug to treat Wilson’s Disease. There was no access to the drug that treats the disease before in Brazil India or Canada. It slashes the cost of drugs from $30,000 a month to $120 per month. The company estimates it has a total addressable market of $17 billion. “Generic drug pricing is a crisis, people are dying because they can’t get access to the medicine they need,” says chief executive Alex Oshmyansky. Osh’s might have a solution.
Why we liked it: Selling lower-cost medications for rare diseases in countries that previously hadn’t had access to them is a good business that’s good for the world.
Medinas Health
Tackling a $75 billion problem of healthcare waste Medinas Health is giving hospitals an easy way to resell their used and a and supplies. The company has already raised $1 million for its marketplace to help healthcare organizations buy and sell equipment. With a seed round led by Ashton Kutcher and Guy Oseary’s Sound Ventures, and General Catalyst’s Rough Draft Ventures fund, the company is also working to lower costs for cash-strapped rural health care centers.
Why we liked it: Finding uses for hospital equipment that’s been lying fallow in corners is a big business. A $75 billion dollar business if Medinas’ estimates are correct. Add helping cut costs for rural medical facilities and Medinas is a business we can get behind.
And Comfort
Plus-size women have limited clothing options even at the largest retailers like Nordstrom and Macy’s. While a majority of American women fall into the plus-size clothing category, 100 million women are constrained to shopping for a very small percentage of options. And Comfort wants to solve the supply problem. To do this, the founders, two former Harvard classmates, are building a direct-to-consumer fashion brand with stylish, minimalist offerings for plus-size women, including tunic shirts and an apron dress. It’s very early days for the brand, but since launching in recent weeks, they’ve seen $25,000 in sales.
Why we liked it: This direct-to-consumer fashion brand is bringing higher quality, better-designed clothing options to a market that’s underserved and growing quickly. What’s not to like?
  ShopWith
Influencers of the world are uniting on mobile app, ShopWith, which allows shoppers to browse virtual storefronts and aisles alongside their favorite fashion and beauty creators and YouTubers. Users can see exactly what products those influencers have featured and can buy them without ever leaving the app. It’s a free download and hours of commercially consumptive fun.
It’s like the QVC model, but for GenZ shoppers whose buying habits are influenced by social video content on YouTube, Instagram and Snapchat. The company revealed that one beauty influencer made $10,000 within five hours, using the ShopWith platform. The founders are former product managers with experience building social commerce products at Facebook and Amazon.
Why we liked it: The QVC for GenZ not only has a nice ring to it, it’s a recipe for making cash registers hum. A mobile-first, influencer-based shopping company is something that we’d definitely not call an impulse purchase.
via TechCrunch
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