#the number of influencer posts being shoved into my suggested content

[bripops]

Hey so if you use Canva, you should go to Settings > Privacy and turn off the option that allows them to use your information to build AI tools. This was automatically opted into on both my personal and work accounts without me being notified and I had to manually opt out, and so did each member of my team (as far as I can tell, the administrator can’t opt out for everyone).

This sucks and is stupid!

[treasure-mimic]

Felt like messing around in photoshop today, so, what started as a want to create some franchise icons for Smash turned into full character mockups, so I put together my 10 most wanted characters for Smash Bros., whatever the next game looks like, and I’d like to post them and talk about them a bit.

Quote is I think my most wanted newcomer to Smash, I really like and appreciate everything Cave Story has done, and I think if you’re talking about indie games, Cave Story has probably had the most influence on the industry. Kids today probably don’t know much of anything about this game, but trust me when I say there’d be no Hollow Knight, no Ori, no Celeste, without Quote.

This one might be a little obvious nowadays, but I am fully behind the Waluigi train. Just one point of contention, I think people undersell his potential by just having him reference different sports games and spin-offs. I think the real play is to come up with a wholly original kit based around being a dirty cheater and trickster with a penchant for explosives.

I’d much rather have Paper Mario than Dr. Mario if I’m being entirely honest with you.

This one’s a bit weird, because I don’t have a huge fondness for Excitebike the game or Excitebiker the character, I’m just enamored with this concept of a fighting game character who fights entirely from the back of a motorcycle. I just think that’s wicked as hell. I’ll take it in whatever form I can.

Metroid Dread is in strong contention for my favorite Metroid game ever, and it did finally give us a character with a body plan and toolkit that lends itself to Smash, outside of Sylux and the Hunters, whom I’m not the biggest fans of. I’ve had some contentious history with the way Smash fans talk about Metroid, so I guess I’ll put it out now that I think if, at this point, you’re not vouching for Raven Beak, you don’t know what you’re talking about.

Love me some DS VNs, Professor Layton I think at this point has the strongest ties to Nintendo and, since Phoenix Wright got to play in Marvel 3, it should be his time to shine, though I wouldn’t be opposed to any of them.

Honestly, every generation of Pokemon there’s a couple of new mons that I think would make sick Smash characters, and will inevitably get passed up for a lame starter. Nihilego deserves a spot, dammit, she’s more plot important than any number of fire/fighting muscleheads. But if we’re shilling for the most recent gen, you can’t go wrong with a giant hammer.

The Heavy is commonly in talks around Smash Bros. wishlists, especially here in the West, but the obvious problem rears its head pretty quickly. He’s a giant, lumbering, immobile mass whose main weapon takes several seconds to start up and then chews through anything it hits. This is my counterproposal, I think the Scout is just as iconic as the Heavy, comes with a lot of fun weapons and abilities, and actually has some mobility. Imagine using a downward Force-A-Nature shot to recover while spiking someone into the blast zone!

This is for sure a weird one, but once the idea came to me I started getting really attached to it. The number of Enderman variants from Minecraft Dungeons gives the Enderman a surprising amount of variance to pull from, and the Ender Dragon could be its Final Smash.

For the final suggestion, this is for sure a “there’s no chance in hell” but also “it would be really funny”. Scorpion, I think, best represents the aesthetics of Mortal Kombat, a ninja with fire, bladed weapons, and the ability to teleport, which centers him more than Sub-Zero who uses ice, Raiden who uses lightning, and Liu Kang who’s just a martial artist. Leaning heavy on the fire aspect is also a good way to nerf MK’s hypergore for a Rated E10+ game, though that really is the central appeal of Scorpion, trying to shove this edgelord into a kiddy cartoon beat-em-up.

[emmys-grimoire]

Lesson 52 analysis + 53 predictions

Turning this into a routine thing now! They’re fun to write and they’re popular (moreso than my actual commentary posts lmao).

Y’all like my ramblings.

Things guessed correctly from prior lesson

The House of Lamentation was an illusion produced by the fairies

The arc culminated in the completion of the Trial of Patience (star received via Simeon)

The illusion did a number on Simeon's feelings as well due to his fondness for Lucifer and the brothers

They shoved Mammon and Luke off to the side and plopped them back in only after the Satan/Simeon arc was complete. There was no arc for Luke. To be fair, though, they did get more content than I expected even so.

Things guessed wrong

The banshee didn't show up at all. It was a red herring.

There was no significance to the geranium found in the mysterious book

Our adventure also completed the Trial of Generosity. (I incorrectly attributed this to Diavolo, who actually gave us the Star of Gratitude)

Still ???

Whether or not there is some kind of transfer of memories/experiences going on between the brothers' past selves and present selves due to our meddling in time. We've confirmed that past angel Beelzebub has turned into a glutton in between the time we last saw him and now, but we haven't confirmed if it *is* our meddling that has induced that. Currently, no change has manifested in the present brothers, nor has the timeline of events seemed to have significantly changed.

Whether or not present Lucifer becoming more "angelic" in season 2, in lieu of past angel Lucifer's growing doubt, will be a significant plot point. The parallels are getting stronger, though. (This is elaborated on further down)

It feels like 50/50? I’ll probably keep a list like this going for future analysis/prediction posts just so I can keep track of how right/mistaken I am throughout the playthrough. Might help me make less mistakes in my analysis!

As a general rule I try not to meander too far off into symbolism or out-of-game lore because what I write begins to sound like this:

And this is an otome game that is light on writing and plot. Nine times out of ten, it’s not going to be that deep. So I work with the details given and the plot points shown and try to draw connections within the framework of the story, in an attempt to try to deduce where the devs are taking the plot. Unfortunately for me, the devs like red herrings, and red herrings are designed to mislead you. With me, they are quite successful! I’d like to get better at spotting them.

The book was consequential -- it’s used to imprison Satan later -- but that’s the end of it’s meaning. Maybe the Bible verse had something to do with it, too -- those were some weird ass numbers to just throw in the title -- but maybe not. Either way, it doesn’t really matter. 

But enough of that, onwards! We have a lot of points to go over that may be interesting to note, right or not.

Satan the Memory Thief

Back in 50-B we learn that it was Michael who taught the brothers the stories behind the human world constellations. 

When we’re tossed back in time-dreamland (?) again, it is Satan who takes the opportunity to teach the brothers the human world constellations. The room had just been remodeled: Michael hasn’t had the opportunity to give them tours yet. Lucifer mosied into the room so he and the brothers can get the first glimpse.

Sooo if in a future lesson we ask them about where they learned the constellations in the present timeline and they say “oh a guy named Sully, who suspiciously looked just like Satan, taught us!” then we know our meddling is having significant consequences.

It IS worth noting that unlike the prior dream sequence, Satan and Simeon remember what they just went through. This particular time-dream could very well just be an illusion meant to give Satan/Simeon some kind of emotional resolution and nothing else. This is kind of why I hate that they’re bring time travel back into the story: it makes stuff like this confusing and borderline inconsistent. Some sequences may have effects and others may not. 

The chat between Lucifer and Simeon could also be consequential.

“Do you *really* mean that?”

There is a parallel at play here!

After you wake up after dozing off, you go off to find Lucifer and Simeon conversing in a forest clearing, evidently unaware that you’re eavesdropping on them. Simeon says although he knows it is just an illusion, that he was glad to see angel Lucy once more. Angel Lucy is predictably confused, and reassures Simeon that they’ll remain like this forever.

Simeon, of course, knows better. He tells Lucifer that he knows he’s been meeting with Diavolo and he’s having doubts about his place in the Celestial Realm -- and if things really will remain the same. Lucy is caught off guard, and starts to explain with some clear hesitation... and of course we pass out before we could hear his answer.

There’s creepy loud heartbeats when it fades out. Normally I associate them with tense, pivotal decisions -- but it could also just be related to us waking up and returning to reality.

If Simeon ends up being wrong -- and there will be real world consequences to this conversation -- they could be very significant consequences. We’re not sure if the conversation continues for a bit longer after we pass out, but Simeon already woke up before we come to.

Obviously the brothers still fell (they’re still demons in the present), but I wouldn’t underestimate the potential of a butterfly effect changing the circumstances of the Great Celestial War. I kind of hope they don’t do that, though, because they haven’t even begun to explain the present details of that event. We know only the broad strokes. Suddenly changing them to make the resolution between the demons and angels more smooth will feel really forced.

And that parallel I mentioned: Diavolo expresses similar worries and doubt in Lucifer’s conviction in season 2.

I have no doubt Lucifer actually means what he says to Diavolo, unlike his dialogue with Simeon, but Diavolo is aware of just how far Lucifer will go for the sake of his family -- and he’s probably #2 on the priority list, when push comes to shove. Lucifer forsaking the Celestial Realm for Lilith was the thing that brought him to Diavolo in the first place.

Of course, this lesson has Simeon suggesting that Diavolo’s influence on Lucifer was significant prior to all that unfolding, and it may have eventually happened regardless. It was only a matter of when, not how.

Still, Lucifer be writing checks he may not be able to cash. We also get this foreboding warning from Barbatos in Season 2:

As I’ve said before, the inevitable conflict the story was hinting to at this point doesn’t happen in Season 2. Lucifer isn’t forced to make a choice like this. The Night Dagger didn’t demand it.

I’ve also expressed my belief that Season 2 and Season 3 were likely written back-to-back due to the small window of time between their releases, so I believe details overlooked in Season 2 may suddenly become more relevant in Season 3.

It’s worth remembering Diavolo’s growing feelings for MC -- and Lucifer’s inner conflict about it -- were hinted at early in Season 2, as well. It doesn’t really get going until the conclusion of Season 2, leading into Season 3.

Do I have any clue of what this is actually leading up to? Not at all! If it mirrors Season 2′s format, though, it’ll suddenly come to a head in the last 3-5 lessons. I remember feeling equally clueless then, and Season 2 had a lot more foreshadowing...

... a lot of which actually didn’t pan out! But it might now. 

Guardian Angels

Another smaller, but interesting detail. Guardian Angels are indeed a thing.

I think they’re gonna become a thing soon. The devs very sneakily changed a small detail in Season 2, suggesting they might have realized that it may interfere with their plans for later seasons. 

Old version.

New version.

I’m thinking they may have decided giving Michael guardianship of an entire swath of the population was cheating, and they may be individualizing the role of Guardian Angels.

Which leads me to who I think Michael’s chosen human squeeze is:

My man has been scoping him out long before we came around.

It makes sense, too. We know Michael gave his Ring of Wisdom to Solomon, which seems to have kickstarted his career as a demon-pacting sorcerer (though he clearly was a sorcerer before this).

This is a very powerful item, described as the Ring of Light’s counterpart, that would be very useful for a high-ranking angel to possess. I don’t think Michael would fork it over to just anyone, particularly when we remember how he felt compelled to interrogate us via dream hi-jack before the Ring of Light fully came into our possession.

Solomon also makes Michael angst in a way a well-meaning but misbehaving child would make their parent angst:

Solomon also really doesn’t seem to regard Michael like some distant, all-powerful alien being who could smite him out of existence.

Contrast this with how he responds when he’s forced to hang out with Diavolo for a day (he gets more comfortable, but he initially wants to punt the responsibility back to Lucifer ASAP).

And he knows a surprising amount of small details about the guy:

I think Solomon is a significant part of Michael’s long-term plans, but he may not even be fully aware of how. Or he is, and they’re in some kind of mutually beneficial agreement -- possibly related to cross-realm peace -- that we simply haven’t been made aware of yet.

Personally, I think Simeon should be made MC’s ‘official’ Guardian Angel if they’re gonna be a thing with official mechanics behind them. I know Michael is supposed to be the Big Cheese and ridiculously hot, so it may make sense to have him linked to the MC of an otome game because they’re super special too, but Michael may already have Solomon. He shouldn’t get to hog everything. It’s not like assigning Simeon to do job would really inconvenience him, either: MC is Solomon’s apprentice. He can easily work with the arrangement.

Luke may feel left out but he’s a kid so...

Seven Brothers Constellation

We learn there’s a constellation representing the brothers in the Celestial Realm. Everyone there knows the legend, but Luke doesn’t know what the three stars ‘watching over them’ represent. 

He, Mammon, and Satan begin to theorize and Satan suggests they may represent the three realms. The other two like the idea, and Mammon insists the ‘human’ star represents MC. 

He’s probably right, but I’m willing to take it a step further: it represents MC, Diavolo, and Michael. The three “guardians” of their respective realms, and the brothers. Season 3 has been repeatedly beating us over the head with how much Michael still cares for the brothers and his relevance to their upbringing, and likely their future.

It bears repeating: Diavolo and Michael are aiming towards the same goal, though their visions of what peace and harmony looks like may be very different.

Solomon could also qualify as a self-appointed guardian, but I think he lacks the connection to the brothers MC obviously has.

Still, he has the same resolve, and he’s not leaving the story any time soon.

Predictions

I sniff out even the smallest Michael details because he’s clearly the key to whatever is gonna blow up.

This might give us some insight on how the initial dealings with him may unfold:

It’s hard to deduce just what this actually means. Either Michael tends to overthink things that just aren’t that deep (can empathize) and that in itself leads to needless complications, or he’s apt to misread situations and as a result gives poor advice. Or a combination of both.

My initial read on him makes me think that he thinks the best of humans/angels but the worst of demons. He is very, very complimentary towards MC as soon as they start answering his questions.

Am I now? Really?

It could just be the game making characters butter up the MC to make the game more enjoyable for the player of a self-insert character, but dude we just met.

When you tell him you did what you did out of love for Lucifer:

That’s a very telling pause/ellipsis. It’s like his brain momentarily short-circuits and he needs to regain his composure before he continues, and he still doesn’t sound entirely sure of what you just said lol

He also just outright admits he initially thought you must be wicked just because the brothers liked you, and this is a guy who is still fond of them himself. I think he’s having a very hard time with it.

So the inevitable bumps in the roads ahead with him will likely be a result of this, and/or his dad being an asshole. Neither he or Diavolo are actually in charge of the realms they’re overseeing -- they’re both de facto leaders -- so maybe the parents will suddenly barge in and try to knock over their sand castles for whatever reason. It is kind of weird that the exchange program has been agreed to in the first place, particularly on the Celestial Realm’s part.

Regardless, I have no clue what the next arc will be. I know we still have three trials left, but they could combine two again to leave more room for the actual storyline to progress. The climax is going to be the last trial of our sorcerer’s exam, or something happening afterwards. Not sure which one I’m willing to bet on yet: I remember Simeon’s play and the silly Blood Moon contest in Season 2 were what kept use preoccupied for Season 2 until SUDDENLY LUCIFER GETS AMNESIA AND THE WORLD IS IN DANGER AND WE HAVE TO STAB HIM TO SAVE EVERYONE. But they did heavily foreshadow that in the very beginning lol. They just didn’t fill in the blanks until much later.

I wonder what the trial of chastity is gonna be like and how hard we’ll actually fail and the game will need to overcompensate for that

[namjoonchronicles]

dissertation | yg

↳ genre fluff, domestic, established relationship 

↳ words 3.1k

↳ summary many people doubted your union, how exactly an artist with as much influence as yoongi be a husband to a wife that is still studying. 

↳ warning that side of adulthood, lockdown because of pandemic, mentions of anemia

↳ song kodaline ‘saving grace’

It was a thunderstorm that night, when Yoongi laid in bed alone. Face shone by the light on his phone and he was squinting to see the news article clearer. He ran his fingers through his hair, scratching his scalp gently-- a habit he had. He glanced at the time mark on the top right corner of his phone, then to your side of the bed that remained empty. It’s 2:34 AM. Rolling several times over the width of the bed, Yoongi set his foot on the floor and made his way out the opened door where the light from the hall was still on. The ash blue hallway hall, and the wooden floor that creaks under his weight would not guarantee a smooth entry, but his concern was that you might have fallen asleep on the desk, although this was highly unlikely. He just wanted to check.

Took a peek, through the door gap of your study room. Lights on, papers everywhere, whiteboard filled with medical jargons he doesn’t understand. Your laser focused eyes, glasses sliding down your nose, pen in between your lips and typing sounds filled the room. Your purple pencil case unzipped with its contents scattered, next to the coffee mug. And the calculator facing down. Your phone is close by although Yoongi predicts it to be in silent mode. As it had been, since 2010. That’s why you never answer his call the first time. And when you’re in this study mode, an airplane could land in the living room and you wouldn’t even notice. Heck, if he was talking to you in this state, you would look at him blindly and heard absolutely nothing he said. Yoongi knows too well. After the short peek that went unnoticed by you, Yoongi waddled to the kitchen and ran the coffee machine to start.

He scratches his temple while he ensures the machine begins working, then walks to the fridge. Yanks it open to see what is inside. Some old ripen kimchi, newer batch kimchi, some milk and apples. He ran his eyes through several more things and took out two apples. He bought this for your fibre intake. The last visit to the doctor, you were recommended to take more fibres in, as well as iron because you are still anemic. Despite the considerable diet change by Yoongi, the blood count doesn’t project the effort. It was then decided by the nutritionist and doctor, together, that you have to take pills as well as monthly checks while they send your blood result to the lab for thalassemia management, if diagnosed. Yoongi carefully ran the apples under the water, gently. He begins to peel the skin with a knife, and then, wedges them. He places them in the bowl and by then, the coffee has started to pour into the mug he had prepared underneath.

The blue light from the screen is making you pinch the bridge of your nose. Creases begin to form in between your brow as the numbers you obtained from the experiment did not become tally to the theory, suggesting a mechanical error. With the restriction order loosening up, going down to the lab is allowed, but you figured that many other post-graduate students might squabble for a time slot to use the lab.

“Should have calibrated the thing before I started the experiment,” you silently cursed underneath your breath.

Yoongi pushes the door open with his back and reveals a tray, scuffling and making a lot of noise. He set the bowl with apples and switched the cold coffee mug with a new piping hot one. Your whole face lights up.

“Why are you not asleep yet?” you sang. Eyes following him. “How can I sleep, when you’re suffering like this,” he said in a straight voice, almost emotionless, that makes it hard to believe that he was being affectionate. But that’s Yoongi for you. “There were apples in the fridge?” “Don’t lie, we bought them together… If I don’t wedge them out like this, you won’t even eat it,” he nags, “Did you even take the pills for today?” “I did,” you shoved one wedge in your mouth.

“Before or after the coffee?” He was standing next to you and your head was tilting back to see him. “Before,” you chuckled through your nose.

Yoongi turned his attention to your work.

“Is there still a lot to do?” He mutters, kneeling by the table next to your chair. You comfortably circled your arm around his neck from your chair and buried your face in the crook of his neck, inhaling his scent and nodding as a response to his question. He smells like bedsheets, you thought to yourself. Yoongi’s wedding band shone under the bright light of your study room, and as he is careful not to disturb your work, he couldn’t help but worry about your mental state. He knows just how much stress you could handle and even if you weren’t shy away from an extremely stressful situation, it is the first for this kind of work environment. You told him that the mindset of working from home is entirely different from the ones actually working in the work area. But he always reminds you that, you weren’t working from home, you are at home, working.

“I saw the numbers and I knew that it was tally with the theory we learned in lectures, and have been hammering my head on what went wrong, so I checked on my methods and it was all correct, so it must have been the machine,” you turned to the side to see the laptop, still clinging onto him. Yoongi turns to the side and plants a kiss on your hair, standing up slowly.

“What do we do?” Yoongi leans his hip on the desk and folded his arm, looking down at you who is by now, pouting, helplessly.

“Either I go back to the lab and redo the whole painstakingly slow experiment, or just write the whole report and blame it on the error, and thicken my skin when my doctor screams at me for incompetency to run experiments, and ruin my credibility for the rest of post graduate pharmacy faculty,” you shrugged sadly.

Yoongi pouts too, now.

“Don’t stay up too late,” he gathers your head and sandwiched your face between his hands and kisses the skin between your brows, while your hand slid down his hip then over his butt, before grabbing the butt cheeks, playfully. You watch his back grow smaller and smaller as he gets to the door, leaves a gap between the door and the door frame big enough for an ant to enter, and leaves you to your work. You turned sideways to the word documents you have, and then to the calculations on the board on the far left of the room, and just, let out a massive sigh.

Several times the alarm clock vibrates on the bedside table next to you, and your hand would swiftly grab them to snooze mode, every single time. That eventually stops when the heat from the duvet chases you out and when you realise that it was no longer noon, it was actually almost 3pm. Your head pounds immediately, and even then you were counting the hours you slept to see if it was appropriate. Eversince the lockdown began, your sleep schedules have become even more disorganized. Doctor said looking out the window would help, but walking outside once in a while to get groceries proves to be even more helpful than the former. Yoongi always gets the groceries because he usually cooks. Now that the lockdown has slowly lifted, Yoongi started to go to the company building to resume his work, but you’re stuck at home because the university recommended studying from home.

Apart from having to use the lab now and then, there is no need for you to constantly be at the university. Even the lectures are held online, and assignments are submitted through emails. Group work is discussed through video conferences. But you’re an old school gal who always preferred to have her notes printed so you could scribble over the things you needed to do, and it makes organising tasks a lot easier. Walking into the study room, you saw the printer not where you set them. In fact, it has its own table with rollers on them, the cables are hidden and neatly bound by the computer, ready for use. The overall set up is neat. It made you smile first thing in the day. Because you knew who had done it that way, and you wondered how he made all this--assembling the tiny table and putting rollers on it, so quietly, that you managed to sleep through it.

At the office, Yoongi was just leaving a small meeting room. He has his facemask down covering his chin as he sifted through the papers handed to him by one of his staffs. The staff is standing nearby to wait on his comments. Upon waiting the staff realises that Yoongi had a bandaid on his thumb.

“A minor accident today, nothing to worry about,” Yoongi shrug it off and quickly turned the attention away from him, “...I think it looks pretty good, try to proceed with it first, and show me how it sounds.”

“Through email or Kakao?” “Kakao, because I don’t have the laptop fixed yet and the ones at home are out of discussion,” Yoongi added a chuckle at the end, slapped the staff’s shoulder and excused himself, just when his phone vibrated an incoming message. And a photo, sent by his wife.

“Babe?” - wife

It reads. A photo followed. Of the perfectly set up study station of his wife.

Yoongi smiled and dug his tongue to his cheek, clamping his lower lips between his teeth. He types a reply while leaning to one side of the office wall, by the hallway. Crossing his ankles.

“You’re welcome. Study well~~ Also, we’re having takeouts tonight.” - yoongi

The message chimes in. A jar of cookies in arm, you were nibbling on one java chip cookie while unlocking your phone to read Yoongi’s message. That’s strange. Takeouts?

“But I can cook. And its weekdays.” - wife

”Nonsense. You pulled an all-nighter last night. We are having takeouts. There’s this good new restaurant the staff had been hyping. Think we should go there.” - yoongi

”Okay… whatever you say then. <3 - wife

Yoongi shoves his phone in his back pocket and walks down the hall to his studio. On the way there, he passes by Hoseok who was just leaving.

“Where are you off to?” “Getting lunch, want to go get lunch together?” “Sure.” “Namjoon is joining us too, I’m waiting for his reply.” “Great…you guys decided where?” “There’s a BBQ house I know that sells really good broiled chicken feet.”

Twenty minutes went by since the last text with Yoongi and you had been staring at the calculation on the whiteboard thinking about Krispy Kreme’s premium donuts. You wonder if the outlets are open, as they should be because the lockdown never closed businesses. Yoongi would know, you figured.

“Yeah they are opened, Why?” - yoongi

“I am craving for the ones with the KitKat on, I think my period is coming on soon…” - wife

“We can have that as desserts later no problem, I sent you lunch, and it should be there in 25 minutes. - yoongi

“Yay! What are you having?” - wife

“Broiled chicken feet with Hoseok and Joon.” - yoongi

”That’s not...what you got me… right? - wife

”Of course not, I got you Kimchi jjigae with tofu, and some kimbaps.” - yoongi

Phew. For as long as you’ve gotten married, not once have you doubted that Yoongi wouldn’t understand your palate. But he is quite a prankster sometimes. Even if he is not as savage as your inlaws are, to put strange food in front of your plate, there’s a certain degree of cheekiness of him at stake. You were a bit of a picky eater should it hit you at a specific time of the month. Sometimes you could eat chicken liver with minor problems, sometimes you would vomit at the thought of it. Yoongi had been dealing with the latter, quite a few times now. You have about 3 blister packs of anti-nausea pills at home just to cope with it. Acquaintances and distant relatives would insinuate that you were pregnant, but that isn’t the case. Doctor said it would be difficult to have a baby with your anemia uncontained, and you and Yoongi both would not risk having a child while you were struggling with it.

It is just not worth the while. The risks are too great. Malformed, cleft-lips, premature--the list of risks are endless. Let mommy take care of herself first.

Hoseok drove to the restaurant he was talking about. They got a room to themselves, abiding the social distancing rule with several chairs spread apart. When the food arrives, Yoongi could understand why Hoseok loved the chicken feet. It’s savory down to the bone. He picks the pickled yellow radish with his chopstick and devours it with a mouthful of rice. Hoseok began asking if Yoongi would consider taking his wife here. Namjoon was sitting there answering a call, and had to leave the room so the sound of the grills didn't distract him from the call. Yoongi downed a glass of chinese tea before answering with a groan.

“She doesn’t eat those things. Chicken feet, gizzards, those weird smelling things that don't go away even when you cook it properly…” “Don’t she have that thing, anemic? Anemia, the blood disease?” “Yea, she’s on pills treating that, and I’m also fixing her diet, but she is plunged with work so she takes in more coffee, so that would disrupt the pills function, I heard from the doctor. The woman is a caffeine addict, I don’t think she’ll slow down anytime soon, especially not now.” “I see. She is pretty stubborn…”

Hoseok suddenly burst out laughing, and the reason was, “I remember that one time she went on a full force rant on why you shouldn’t place the picture frame where it was, how did it go though? She went like, why is it on the far left of the light like that…”

Yoongi’s eyes quickly disappeared as his smile grew wider at the memory. He remembers that day so well. You both just moved into the apartment you are living in now and several arguments were brought out as the apartment progresses into a living space and more and more things come in.

“I was the man of the house,” Yoongi pauses and, “So we hang it the way she wanted.”

When Namjoon walked in, Hoseok was full-blown laughing.

“You honestly think I would win against her? She’s a fucking scientist… It’s her world, I’m just living in it, bro.”

Yoongi’s lips pursed as he took another meat into his mouth and chewed, with one knee propped up. The boys continued to talk about their future plans. The games they could watch and eventually, work and where they are heading next. Namjoon was visibly cornered by it all so they were working out balancing work and passion, and it’s usually a difficult thing to do. They were lucky to be loving the job that helps put food on the table. But love can turn to hate so easily. Along the way, one could hate it so much, one could consider leaving it. It would feel like a good choice at the time, but eventually, they will think about longevity, and what makes money. Which is the reality of living.

Yoongi’s whole world is music. And your whole world is science. Both are the opposite side of the same coin. Through the differences, there are many quarrels and conversation shoved under the rug for later days. It is never comprehensible why one would do such a thing, in the perspective of a stranger, but when you are in a relationship, tolerance is as important as communicating, and the two go hand-in-hand with each other. It is only in a relationship that you see someone whose upbringing is so completely different from yours, try to understand the way you were brought up and the values you grew up with, the same way you try to understand theirs. They could be the one who mindlessly folds the doormat messily after they leave the bathroom and doesn’t fix it. Or they could be the one who is passionate about feeding cats but never cleans up after the poos. Or you could be so rigid in your ways of doing things that you simply cannot be flexible.

Or walk the room with their hair dripping wet and leave trails of water droplets around the house. Or leave the dishes in the sink unwashed because it's ‘only one mug’. Or they could use the coffee machine without wiping away the spills that could attract ants. Or have aesthetics that are so different from the ones you like. Maybe they prefer a cupboard with its insides all showing, no doors. Or like to collect designer shoes that cost more than the things you deemed more necessary than that of shoes. Or they might leave their shoes unarranged at the front step and it might drive you crazy how they continuously do this even after countless times, reminded not to.

Or how he is so thoughtful enough to send you the KitKat premium donuts you mentioned just hours ago. Or how he carefully ensured that extra tofu is added in the kimchi jjigae because he knows you love them. Or how he has those printers set up so neatly without you worrying how messy it looks. He had the motion-detecting LED light installed on the balcony so you don’t have to turn on the lights when you want to walk outside. Or how he throws everything away when you say you need to talk. Sure he might fall asleep halfway. Sure he flips the doormats when he leaves the baths. Sure he left his one mug in the sink and went to bed without washing it.

But he also waits 20 minutes for you to get ready because you lost track of time, reading your reports and spotting the error in your datas. And he also smiles when you climbed into the car, with a heaving chest and sparred breaths. And he orders your favourites quite fluently, down to the preferences and drinks. And you might love the way he looks when he is literally just existing. There was no one else that looked so mesmerizing the way he does when he drives. Or when he eats, or when he was thinking, and listening.

At the end of the day, it wasn’t the flipping doormats or the one mug in the sink that became the issue. It was who would still want to hold you even after all these years, in complete darkness and in the brightest day. It was who would still feel you were worth their time, despite having only 24 hours in a day. It is the person you fell asleep thinking of, and woke up looking at.

.

.

.

.

You keep me strong when I can't carry on

When you lose your feet, fall down to your knees and your heart's about to break I will be your saving grace When your eyes can't see, take my eyes from me When you're lost and losing faith I will be your saving grace

Be my, be my, be my saving grace Won't you be my, be my, be my saving grace

.

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.

copyright © 2020 namjoonchronicles do not repost, and thank you for reading 

[ironwoman359]

Thoughts on Remus Sanders

So the new video came out and I have a lot of thoughts on a lot of different things, but for this post, let’s talk about our new resident trash man, Remus Sanders, aka The Duke, aka the Dark Side of Creativity. 

Remus’s Role (who or what is he?)

First off, Remus’s ‘Side Title’ as it were is definitely Creativity. He is not simply “Intrusive Thoughts.” That is not his function, intrusive thoughts are a result of his function, an area of thinking that he is responsible for. Like Roman, he embodies Creativity and the Imagination, but unlike Roman, he deals almost exclusively in ‘dirty,’ mature, dark, or disturbing ideas. Sure, the video was about intrusive thoughts specifically, but that’s not all that Remus does. He said himself twice, once in song and once in regular speaking, that he wants Thomas to explore more mature themes in his videos and to be more “realistic” with his creations. So while the other “dark sides” like Deceit and Anxiety (maybe Paranoia?) have different functions than the “light sides,” Remus and Roman are two sides that embody the same trait: Creativity. 

As Thomas said, the Duke and the Prince literally wear black and white, because his relationship with his imagination while he was growing up led to Roman encompassing the “good” parts and Remus the “bad” parts. Both ‘sides’ of creativity are important over all, but Thomas specifically gave Roman, the light, the positive sunshine rainbow unicorn side, more import than the dark, the twisted macabre disturbing side. Hence Roman is a Prince, while Remus is merely a Duke, a lesser rank of nobility. 

Remus’s Goals (so what does he want?)

Like Roman, Remus wants Thomas to create things, things that he can be proud of. And more SPECIFICALLY, he wants Thomas to be remembered, to have a legacy. Roman, you will note, wants this too. All sides, after all, want what they believe is best for Thomas, but they all have different views of what that looks like AND of how to get it. And Remus believes that the darker sides of creativity that he encompasses are the way for Thomas to get that notoriety he craves. Just look at the way Remus talks (or sings) about himself in relationship to Thomas’s content:

“If you really wanna challenge your viewership, then you need to stop limiting me.” 

“If you want the spectrum A-Z you’ll need a little help from me.”  

(in reference to Thomas only wanting bright and happy things in his content) ”Hey Prude, your art is Bad.”

“What will our legacy be? Will you even have one? How about this: you get buck naked on camera and self immolate to Taylor Swift’s Shake it Off! That’ll leave an impression!” 

Remus wants what ever creator/performer wants: he wants to be remembered. But unlike Roman, he holds no reservations about how they get there. 

But Remus ALSO a rather chaotic force in general, and you get the feeling that he really just wants to have fun...unfortunately, what’s fun for him is not very fun for most people, Thomas included. Remus is more like the way many of us characterized Deceit at his first introduction: likely to be cruel for no reason. Because it’s fun! Right?! 

Roman vs. Remus...why?

I have a headcanon that Patton (or Patton’s influence) is largely responsible for the development of Remus and Roman as separate entities, actually.  During their conversation about Just Like Heaven, Patton mentioned that a happy ending “makes good cinema.” And...no, it doesn’t. Objectively, good cinema, good ART is not dependent on whether or not it is happy. Now, whether or not it is happy is certainly a valid indicator of whether or not YOU as an individual like it. But not it’s objective quality. And that’s what has happened with Roman and Remus, anything that Thomas’s Moral Code (again, Patton himself or his general influence) deemed as “bad” or “wrong” got shoved into Remus, while Roman kept all the good parts for himself. 

When you look at it that way, it’s no wonder that Remus spends so much of his time sending intrusive thought’s Thomas’s way. (Yes, intrusive thoughts are fairly common, but not everyone has them, and not always to the severity that Character Thomas does) That’s basically his ONLY creative outlet, as everything else has been given to Roman. And why it makes sense that he is desperate to be more involved in Thomas’s creative process. Intrusive thoughts are all fine and well, but if Thomas isn’t ACTING on them, then Remus is effectively not being listened to, which as we all know is every single side’s greatest source of frustration. 

His Logo (this is a pure guess based on my own theories and observation, but it’s fun to think about.)

It’s been theorized before that the “dark sides” have something animal themed in their clothing and/or appearances. Deceit’s is obvious the two headed snake, and Virgil’s is largely thought to be a raccoon, and if we look closely, Remus seems to fit this theory. His animal is some sort of tentacled sea creature, as evidenced by the thumbnail of the video, his green coloring, and the belt buckle he wears. Some have suggested a squid or octopus, but this IS Creativity we’re talking about here...it could be Something Else. Something a little more...creative. 

“Whoa, you guys are acting fishier than the Kraken’s crack.” -Roman, timestamp 3:43. 

I propose that his ‘animal’ is a Kraken, a giant sea monster known for causing great destruction, killing sailors and dragging ships down into the depths of the sea. Sort of like how our Dear Old Duke seems to take pleasure in being destructive towards both himself and others and dragging Thomas’s thoughts down into the depths of depravity? Huh? Maybe? Imagine a logo similar to Roman’s, but instead of an idyllic castle, it’s a giant sea monster. Perhaps reaching it’s tentacles around a ship? Or perhaps looking a little sleeker and going for something like the Hydra logo in Marvel? I dunno, it’s fun to think about! 

The Rainbow Theory (no, I’m never gonna let this one go)

Remus’s existence, and more specifically, his color palate, only reinforce the Rainbow Theory as being canon. Thomas is Full Rainbow all the time, and each of his sides encompasses one color on that spectrum. You have Red (Roman), Orange (a yet to be discovered “dark side”), Yellow (Deceit), Green (Remus), Blue (Patton), Indigo (Logan), and Violet (Virgil). 

One of the reasons I really like the rainbow theory is that it allows for a sense of balance between Thomas and his sides. I like to imagine it like this: There are three “light” or “good” sides, (Roman, Logan, and Patton) and three “dark” or “bad” sides (Deceit, the Duke/Remus, and an unnamed, Orange party). I use quotes on these labels because arguably, any trait could be used for good or for bad, and no side embodies this more than Virgil. Violet, the odd little shadowling out. The side that is now canonically CONFIRMED to have once been considered one of “the Others,” but who now has an equal seat at the discussion table. The side, if you will, that is the tipping point on the scale between whether or not Thomas is a “good person?” Ah, but that’s a theory for another post ;) 

If you combine the rainbow theory with a color wheel, Remus’s appearance also all but confirms some theories that we’ve had about “dark” sides in the past: they are opposites to/extensions of/foils for a corresponding “light” side. It’s no secret who Remus’s corresponding side is, both he AND Roman are literally both creativity. And what is Red’s complimentary color on the color wheel?

Green. 

While it’s harder to tell who Deceit’s foil is, since the blue/indigo and the yellow/orange parts of most color wheels you look at are more blurred, but I’m leaning towards Logan, the darker blue, the indigo, being the foil to Deceit’s Yellow, and Patton’s lighter blue being complimentary with the Orange Side yet to be revealed, since the light blue is closer to the green and the orange is closer to the red. 

This also solidifies the idea that I have that Virgil himself has no foil. I see some people suggest he could be Logan’s foil, but I honestly think that Logan’s foil is either Deceit or Mr. Orange, and the Patton’s is whoever Logan’s isn’t. Virgil’s trait doesn’t necessarily have a perfect foil...and purple in particular has no opposite color that isn’t already sort of taken by one of the other three “light” colors. But I digress, this post is about Remus, not Virgil. I just like talking about the rainbow theory, I think it’s neat! 

Other, smaller observations (mostly just fun things I noticed/liked about his character)

As much as they are opposites in ways, Remus shares many mannerisms with Roman, from his expressions to his vocal ticks to his gestures. 

Literally less than a minute after he first appeared on screen, he broke out into an entire Disney Villain style musical number. (no really, he appeared at 6:00 and started singing at 6:53)

I sort of mentioned this earlier, but he is not only responsible for the darker parts of imagination, but also clearly things like childish potty humor and sexual innuendo. For THOMAS, this is a “bad” thing banished to it’s own separate side, but for some people, that kind of humor doesn’t cross the line. Joan, for instance, has both a raunchier sense of humor and darker sense of humor at times than Thomas, as holding up a disembodied corpse prop’s middle finger is, yeah, TOTALLY something they would do without Remus’s influence. 

He cannot be insulted through traditional means, as he takes them as compliments. It is only through him being discredited/weakened by Logan’s words that we see him having any sort of negative reaction to the others. 

Again, a point to get more into detail with another post, but he was particularly interested in beating down Virgil specifically, and in ways that seemed less relevant to what was going on like his taunts to the others. Just like with Deceit in the courtroom, he clearly knows Virgil well enough to get under his skin, and he relishes doing so. 

The trash boi does not sit still, if he’s not engaged by what’s happening, he’ll find some other thing to occupy himself with, such as picking his nose or eating deodorant. 

Like Deceit before him, he gets huffy when he doesn’t have his way, and then does his best to just be a general inconvenience (read also: a dick) to Thomas if he can’t be actually listened to. 

That’s all for now! Thanks for reading <3

[intruality-overlord]

Why Are We (Best) Friends?

Warnings: excessive swearing, alcoholism, mentions of drugs, drug use, suggestive humor, implied sexual content (no smut), some gore descriptions. Generally, Remus stuff.

Taglist: @blogging-time @veraisnotfine @littlestr @jessibbb @broken-pens @hi-its-tutty @idkanameatall @moxiety--sanders101 @theyluna-womoon

Let me know if you want to be added or removed from the taglist! Last update Wednesday/Thursday. Second to last chapter! Damn nearly over already.

Chapter Seven: Fuck Me

The Present.

Patton flug Remus’s door open so fast there was briefly a void where it bluntly cut through and the air was too slow to refill the space.

And he caught the doorknob quickly before it knocked a hole in the wall because he wasn’t actually going to trash his friend’s place. That would be a dick move.

Patton made a beeline for Remus’s bed. Pulling out the mini fridge tucked underneath, not yet pausing to properly acknowledge Remus.

“Patton?”

“Remus.”

“What happened?”

“What do you think.”

Patton tipped his head back and—

Remus snatched it from Patton’s hands and promptly poured the unholy liquid on his carpet. What? Do you really think he cares more about a stain on his stupid carpet than his best friends mental breakdown? Shame. Shame on you.

Patton mournfully watched it sink into the carpet. There was a look in his eyes Remus knew meant he was mentally debating. “If you lick that off the floor I will disown you,” he snapped him out of it.

…

Coming to settle beside Patton, he rested a hand on his shoulder. “Tell me what happened, Puppy,” Remus carefully told him. He applied a warm, gentle pressure with his palm to Patton’s shoulder, who subconsciously leaned into the touch, knowing it helped ground him. The poor touch starved soul. Patton was ravanis for touch.

“Don’t call me Puppy. I’m not in the mood,” Patton quipped.

“Stop avoiding the question.”

“I got rid of my fake friends, happy?”

“You— you w-what?” Remus stammered, his grip briefly wavering, yet Patton collapsed further into him. Remus quickly braced him with his other hand as well. The faintest of smiles grace Patton as his eyes fluttered closed for a second. “So what? I’ve got you.”

“But why even are we friends, Patton?” Remus said, desperately confused. “They’re not wrong, you’ve said so yourself. I’m a bad influence on you.”

“You say that as if I’m any better of an influence on you,” Patton chided, slurring slightly, but he suddenly felt incredibly, painfully sober. The hopeless hurt in Remus’s voice felt like an ice cube sliding down his back.

“Seriously, Patton!”

Patton bit his tongue to repress a comment about Remus being a very un-serious person, or a, “Logan, is that you?” Instead he tried deflecting with a half/mostly-truth.

“It doesn’t matter. It never has, we just are what we are and I’m happy with us, aren’t you?” He said earnestly.

“It does matter if you’re going to give up your life as a light side for me— ditching all your friends— for me! Me, of all people,” Remus said, feeling like he was talking to a brick wall. “W-wha— what—” his hysterics muddled his words, “What kind of nutter does that?!”

“A nutter who has thought it’s tea time for the past couple years I suppose…” Patton dropped his eyes to his knotted fingers, a dead chuckle on his lips. Patton tripped into thinking of what he’s really just done.

(Patton didn’t have nearly as strict of a moral code as he used to. It’s only natural: Morals are completely subjective and change all the time. Currently, his moral code had been stripped down to two rules. Very lenient rules at that. One, as long as you’re not hurting others, it’s okay. This rule used to include “or yourself” but that part of the rule had been overwritten by his second rule. Don’t be a hypocrite.

Rule number two, don’t be a hypocrite, was the most important rule and it took prominence over every decision he made. It’s the rule that ultimately dissolved every other rule he’d ever made for himself and Thomas. As he kept breaking his own rules, he’d have to cross them off the list.

An identity crisis would be a polite way to describe Patton’s mental state. The subjectivity of morality, combined with his ultimately inconsequential feelings, shattered his entire selfhood. (See, his vobaculary consisted of some fucking brobdingnagian words.) But he didn’t mope about it. If his feelings didn’t matter to anyone else, why should they matter to him either?

Patton would also say that “treat others how you would like to be treated” was a rule he lived by too, but what he really means is “treat others how they treat you” which is, fundamentally, very different. It was also the rule he ended up justifying his words with (not that they needed justification. That’s not something truth requires). Patton had hurt them. He knew he did, and he knew it was wrong. Yet, he couldn’t seem to summon the energy to bother with apologies. They had treated him like shit. They talked down to and stepped all over his emotions and opinions. He had every right to do the exact same as far as he was concerned.

He was supposed to be morality, after all. He decided what was good and bad or inbetween. If the others disagreed, too bad, he was right by default.)

This is all a long way of saying fuck you. Fuck them. I’m fucking done.

(Fuck was Patton’s favourite word, if you couldn’t tell. It just felt so, well, fucking good to say. Fucking liberating. Fuck was a word he could always rely on for proper fucking emphasis, and to fill fucking awkward silences. Patton would never be speechless again, even when he’s too drunk to conceptualise language, now that he has Fuck to fill that void. Totally didn’t have anything to do with the fact Fuck rhymes with duck, something so innocent. So far away from each other while simultaneously being separated by only one letter. Patton could relate to that on a spiritual level.)

Meanwhile, as Patton slipped into spiraling thoughts that would inevitably lead him to, “Would it be better to have a flashy but painful death, say, via explosion, or a boring but less painful death like gorging himself on sleeping pills?” And so on, Remus watched on with due drop round, doe eyes. Tears wedged his eyelids wide open, sclera reddening with the strain. He knew the look on his companions face and it was never good. Under the influence of too many drinks and Remus’s room wasn’t a good combination.

Maybe if the others hadn’t hindered Patton maturing naturally, Patton might not have completely rejected his inherent childness. (Who knows, that’s just Remus’s opinion.) Doesn’t matter now. It wasn’t exactly something you could grow back like fingernails to hang on your chalkboard.

Remus presented him with a glass of water.

Patton, regardless of his mental state, looked unimpressed.

“Did you just summon that?” He said, eyeing it suspiciously.

“Just drink it,” Remus said, exasperated.

“Everything you summon tastes awful! And it’s water that’s all I’ll be able to taste,” Patton cringed, leaning back with folded arms.

Remus scoffed. “As if anything you summon is any better.”

“Excuse me, but I’d rather bitter honey over pickle juice so salty it makes your tongue feel dry,” he argued.

Glass insistently was pressed against his lips. Remus’s eyelids dropped into a deadpan stare, which Patton tried to glare into submission. Remus didn’t relent. Slowly, Patton’s resolve weakened and slipped from him in a sigh that parted his lips. Glass was simultaneously shoved past his teeth. Patiently, Remus tipped the glass, assisting the pickle-water to flow, until Patton’s timid hands had a good hold. Their touch lingered before Remus relented.

Despite the taste, the drink (let’s face it, it’s hardly water) settled the crashing waves inside his bones, sobering him somewhat.

…

“Just because they’ve known me longer doesn’t mean they know me better,” Patton eventually said.

“You're not the one sheltering me supposedly for my own good. You’re not the one making decisions for me, talking down to me, making me feel dumb. You’re not the one making me pick sides, putting pressure on me. You’re the one who lets me be myself. You're the one who I can spill my guts out to. I don’t have to worry about judgment, with you. You’re my real friend.

And if they won’t let me be around you, then so be it. They’re not my friends anymore.”

“I’m— I-I’m not worth it, Patton.”

“Yes! You are! Remus, you’re worth everything!”

A rabbit heart hopped in the silence.

“…I love you…” Patton whispered. His eyes widened. He was realising for the first time. “Love love.”

“You… you what?” Remus was in shock.

“I wouldn’t spend every speck of my free time with someone I didn’t love. I wouldn’t do favours for someone I didn’t love. It took me a while but I— shit— god-fucking-damnit I fucking love you,” Patton whimpered. The realisation smacked him over the head like a mace. Him and his foolish heart knew perfectly well that Remus wasn’t interested in dating whatsoever. Why must he fall for the one person who can’t return his feelings?

“I’m so fucking sorry,” dispair warped Patton’s words, squeaking past his narrowing throat, into a beg. A beg for it to not be true? A beg for forgiveness? A beg to please not hate him?

“It doesn’t have to have a label. We’ll… figure it out as we go.”

Huh?

Nervously, Remus reached out a hand to Patton’s cheek. His touch was feather light.

Lightly pressing their skin flush so his emanating warmth seeped into him, Patton held Remus’s hand to his cheek. He briefly imagined his hands slipping up into his hair and locking them in a secure grip so Remus could have his way with him in a way that made sense. Not in this gentle, and caring, and unimaginable way. Either way, Patton was more than willing— eager— to give himself. Whichever way he wanted, Patton would pour his love into him.

Patton and Remus had always shown each other their love (platonic or otherwise) in a language they could understand, and Remus wasn’t going to stop now.

“Maybe we don’t love each other in the same way, but we still love each other, right? That’s what matters.”

Then Patton chanced a glance at Remus’s eyes. A glance turned into a mesmerized stare when Remus’s hazel framed, paradoxically glimmering blackhole pupils pulled his gaze in.

Patton had never seen anything like it, but he didn’t need to to know exactly what it meant. It was unmistakable. A glimpse into the innermost depth of his being where only the most precious tenderness could reside. It didn’t leak into his body language, facial expressions, or even corrupt his words with stutters. It pooled solely in his pupils that had been pumped full of the ebbing love. What breed of love it was didn’t matter, Patton would cherish it.

Patton saw past the event horizon.

That’s when he realised he'd never seen anything like it within any of the others. Never was there any substance to their charade. He should have known, the fool he was.

Before Patton could react (which in reality was quite slow, but Patton’s mind was working at the pace of dragging your feet through mud), Remus scooped him up in his arms.

“I can still walk.”

“I know.”

Patton felt like he was pushing his luck, but he still had to ask, “Stay?”

“Of course.”

Next Chapter:

[michaelandy101-blog]

4 Google My Business Fields That Impact Ranking (and 3 That Don't) — Whiteboard Friday

New Post has been published on https://tiptopreview.com/4-google-my-business-fields-that-impact-ranking-and-3-that-dont-whiteboard-friday/

4 Google My Business Fields That Impact Ranking (and 3 That Don't) — Whiteboard Friday

With so many customization options in your Google My Business profile, it can be tough to decide what to focus on. But when it comes to ranking on the SERP, there are actually only four GMB fields that influence where your business will land. 

In this brand new Whiteboard Friday, MozCon speaker and owner/founder of Sterling Sky, Joy Hawkins, takes us through the fields she and her team has found do (and do not) effect rankings.

Click on the whiteboard image above to open a high resolution version in a new tab!

Video Transcription

Hello, Moz fans. My name is Joy Hawkins, and today I’m going to be talking about which Google My Business fields impact ranking in the local pack. At my agency, Sterling Sky, we do a lot of testing to try and figure out what things actually influence ranking and what things do not.

We’ve come to the conclusion that there are only four things inside the Google My Business dashboard that a business owner or a marketing agency can edit that will have a direct influence on where they rank in the local results on Google. 

1. Business name

So to start us out, I’m going to start with the first thing that we found has impacted ranking, which is the business name. Now this is one that’s kind of frustrating because I don’t think it should have so much of an influence, but it does.

This year in the local search ranking factors study I actually put this as my number one. Of all the things that influence ranking, this one, in my experience, has the most weight, which is again unfortunate. So as a business owner, obviously you’re thinking, “I can’t really change my business name very easily”. If you do happen to have a keyword rich business name, you will see an advantage there.

But the real action item would be to kind of look to see if your competitors are taking advantage of this by adding descriptive words into their business name and then submitting corrections to Google for it, because it is against the guidelines. So I’m not saying go out there and add a whole bunch of keywords to your business name on Google. Don’t do that. But you should keep an eye on your competitors just to see if they’re doing this, and if they are, you can report it to Google using the Google business complaint redressal form.

Now one thing that’s kind of a tip here — it has nothing to do with Google — but we’ve seen the same thing on Bing, which doesn’t get talked about a whole lot, but on Bing you’re actually allowed to have descriptors in your business name, so go ahead and do it there. 

No impact: Q&A

Now I’m going to switch over to something that we found has not influenced ranking at all, which is Q&A. I kind of shoved it over to the section over there because it’s not actually in the dashboard currently. There isn’t a Q&A section in there, but it is on the knowledge panel on Google, and it is something that you should get an email alert about if somebody posts a question to your listing. 

So we did a bunch of testing on Q&A and found, despite putting random keywords and very specific things in questions that we posted and also in the answers, there was no measurable impact on ranking.

So, unfortunately, that is not one area where you can kind of manipulate ranking for your clients. 

2. Categories

Moving on to the second thing that we have found influences ranking — categories. Categories might sound kind of simple, because you go and you pick your categories. 

There are 10 that you can add on there, but one thing I want to point out is that Google has around 4,000 categories currently, and they keep adding categories, and then they also sometimes remove them.

So we have been tracking this month over month, and we usually find that there are about two to 10 (on average) changes every month to the categories. Sometimes they add ones that didn’t exist before. For example, we found in the last year there have been a lot of restaurant categories added as well as auto dealer categories. But there are also some industries like dentists, for example, that got a new one a couple of months ago for dental implants.

So it is something that you want to kind of keep track of, and hopefully we will have a resource published soon where we can actually log all of the changes for you. 

No impact: services

Now moving on to another thing that does not impact ranking, we’ll move over here to services. 

So the services section — at first glance it looks like an SEO dream. You can put all kinds of descriptive words in there. You can tell Google a lot about the different services you offer.

But we have found that whatever you put there has no actual bearing on where you rank. So it’s not something I would spend a lot time on. Also, it’s not very visible. Currently it’s not really visible on desktop at all. Then if you go onto a mobile device, it’s kind of hidden off to a tab. It’s not something we have found really has a lot of weight, so spend a few minutes on it, but it’s not something I would revisit quite often.

3. Website

Then moving back to the things that do impact ranking, number three would be the website field. 

So this is something where you do want to kind of think and possibly even test what page on your website to link your Google My Business listing to. Often people link to the homepage, which is fine. But we have also found with multi-location businesses sometimes it is better to link to a location page.

So you do want to kind of test that out. If you’re a business that has lots of different listings — like you have departments or you have practitioner listings — you also want to try and make sure that you link those to different pages on your site, to kind of maximize your exposure and make sure that you’re just not trying to rank all the listings for the same thing, because that won’t happen. They’ll just get filtered. So that is a section that I would definitely suggest doing some testing on and see what works best for you and your industry.

No impact: products

Now moving on to something that we have found did not impact rankings — products. 

So this is a feature that Google launched within I think about a year or so ago. It’s available on most listings. They are actually slowly rolling it out at the moment to all listings with the exception of a few categories that don’t have it. This section is kind of cool because it’s very visual.

If you’re a business that offers products or even if you offer services, you can technically list them in this section with photos. One of the neat things about the products section is that they are very visible on the knowledge panel on both desktop and on mobile. So it is something you want to fill out, but unfortunately we have found it doesn’t impact ranking. However, it does have an impact on conversions for certain industries.

So if you’re a business like a florist or a car dealer, it definitely makes sense to fill out that section and keep it up to date based on what products you’re currently offering. 

4. Reviews

Then moving back to the final thing that we found: number four for what influences ranking would be reviews (which is probably not going to be shocking to most of you). But we have found that review quantity does make an impact on ranking.

But that being said, we’ve also found that it has kind of diminishing returns. So for example, if you’re a business and you go from having no reviews to, let’s say, 20 or 30 reviews, you might start to see your business rank further away from your office, which is great. But if you go from, let’s say, 30 to 70, you may not see the same lift. So that’s something to kind of keep in mind. 

But there are lots of reasons as a business, obviously, why you want to focus on reviews, and we do see that they actually have a direct impact on ranking.

There was an article that I wrote a couple of years ago that is still relevant, on Search Engine Land, that talks about the changes that I saw when a whole bunch of businesses lost reviews and just watching how their ranking actually dropped within a 24 to 48-hour period. So that is still true and still relevant, but it’s something that I would also keep in mind when you’re coming up with a strategy for your business.

Conclusion

So in summary, the four things that you need to remember that you can actually utilize inside Google My Business to influence your ranking: first is the business name, second would be the categories, third would be the website field, and finally the review section on Google. 

Thanks for listening. If you have any questions, please hit me up in the comments.

Ready for more?

You’ll uncover even more SEO goodness in the MozCon 2020 video bundle. At this year’s special low price of $129, this is invaluable content you can access again and again throughout the year to inspire and ignite your SEO strategy:

21 full-length videos from some of the brightest minds in digital marketing

Instant downloads and streaming to your computer, tablet, or mobile device

Downloadable slide decks for presentations

Get my MozCon 2020 video bundle

Source link

[isearchgoood]

4 Google My Business Fields That Impact Ranking (and 3 That Don't) — Whiteboard Friday

Posted by JoyHawkins

With so many customization options in your Google My Business profile, it can be tough to decide what to focus on. But when it comes to ranking on the SERP, there are actually only four GMB fields that influence where your business will land. 

In this brand new Whiteboard Friday, MozCon speaker and owner/founder of Sterling Sky, Joy Hawkins, takes us through the fields she and her team has found do (and do not) effect rankings.

Click on the whiteboard image above to open a high resolution version in a new tab!

Video Transcription

Hello, Moz fans. My name is Joy Hawkins, and today I'm going to be talking about which Google My Business fields impact ranking in the local pack. At my agency, Sterling Sky, we do a lot of testing to try and figure out what things actually influence ranking and what things do not.

We've come to the conclusion that there are only four things inside the Google My Business dashboard that a business owner or a marketing agency can edit that will have a direct influence on where they rank in the local results on Google. 

1. Business name

So to start us out, I'm going to start with the first thing that we found has impacted ranking, which is the business name. Now this is one that's kind of frustrating because I don't think it should have so much of an influence, but it does.

This year in the local search ranking factors study I actually put this as my number one. Of all the things that influence ranking, this one, in my experience, has the most weight, which is again unfortunate. So as a business owner, obviously you're thinking, "I can't really change my business name very easily". If you do happen to have a keyword rich business name, you will see an advantage there.

But the real action item would be to kind of look to see if your competitors are taking advantage of this by adding descriptive words into their business name and then submitting corrections to Google for it, because it is against the guidelines. So I'm not saying go out there and add a whole bunch of keywords to your business name on Google. Don't do that. But you should keep an eye on your competitors just to see if they're doing this, and if they are, you can report it to Google using the Google business complaint redressal form.

Now one thing that's kind of a tip here — it has nothing to do with Google — but we've seen the same thing on Bing, which doesn't get talked about a whole lot, but on Bing you're actually allowed to have descriptors in your business name, so go ahead and do it there. 

No impact: Q&A

Now I'm going to switch over to something that we found has not influenced ranking at all, which is Q&A. I kind of shoved it over to the section over there because it's not actually in the dashboard currently. There isn't a Q&A section in there, but it is on the knowledge panel on Google, and it is something that you should get an email alert about if somebody posts a question to your listing. 

So we did a bunch of testing on Q&A and found, despite putting random keywords and very specific things in questions that we posted and also in the answers, there was no measurable impact on ranking.

So, unfortunately, that is not one area where you can kind of manipulate ranking for your clients. 

2. Categories

Moving on to the second thing that we have found influences ranking — categories. Categories might sound kind of simple, because you go and you pick your categories. 

There are 10 that you can add on there, but one thing I want to point out is that Google has around 4,000 categories currently, and they keep adding categories, and then they also sometimes remove them.

So we have been tracking this month over month, and we usually find that there are about two to 10 (on average) changes every month to the categories. Sometimes they add ones that didn't exist before. For example, we found in the last year there have been a lot of restaurant categories added as well as auto dealer categories. But there are also some industries like dentists, for example, that got a new one a couple of months ago for dental implants.

So it is something that you want to kind of keep track of, and hopefully we will have a resource published soon where we can actually log all of the changes for you. 

No impact: services

Now moving on to another thing that does not impact ranking, we'll move over here to services. 

So the services section — at first glance it looks like an SEO dream. You can put all kinds of descriptive words in there. You can tell Google a lot about the different services you offer.

But we have found that whatever you put there has no actual bearing on where you rank. So it's not something I would spend a lot time on. Also, it's not very visible. Currently it's not really visible on desktop at all. Then if you go onto a mobile device, it's kind of hidden off to a tab. It's not something we have found really has a lot of weight, so spend a few minutes on it, but it's not something I would revisit quite often.

3. Website

Then moving back to the things that do impact ranking, number three would be the website field. 

So this is something where you do want to kind of think and possibly even test what page on your website to link your Google My Business listing to. Often people link to the homepage, which is fine. But we have also found with multi-location businesses sometimes it is better to link to a location page.

So you do want to kind of test that out. If you're a business that has lots of different listings — like you have departments or you have practitioner listings — you also want to try and make sure that you link those to different pages on your site, to kind of maximize your exposure and make sure that you're just not trying to rank all the listings for the same thing, because that won't happen. They'll just get filtered. So that is a section that I would definitely suggest doing some testing on and see what works best for you and your industry.

No impact: products

Now moving on to something that we have found did not impact rankings — products. 

So this is a feature that Google launched within I think about a year or so ago. It's available on most listings. They are actually slowly rolling it out at the moment to all listings with the exception of a few categories that don't have it. This section is kind of cool because it's very visual.

If you're a business that offers products or even if you offer services, you can technically list them in this section with photos. One of the neat things about the products section is that they are very visible on the knowledge panel on both desktop and on mobile. So it is something you want to fill out, but unfortunately we have found it doesn't impact ranking. However, it does have an impact on conversions for certain industries.

So if you're a business like a florist or a car dealer, it definitely makes sense to fill out that section and keep it up to date based on what products you're currently offering. 

4. Reviews

Then moving back to the final thing that we found: number four for what influences ranking would be reviews (which is probably not going to be shocking to most of you). But we have found that review quantity does make an impact on ranking.

But that being said, we've also found that it has kind of diminishing returns. So for example, if you're a business and you go from having no reviews to, let's say, 20 or 30 reviews, you might start to see your business rank further away from your office, which is great. But if you go from, let's say, 30 to 70, you may not see the same lift. So that's something to kind of keep in mind. 

But there are lots of reasons as a business, obviously, why you want to focus on reviews, and we do see that they actually have a direct impact on ranking.

There was an article that I wrote a couple of years ago that is still relevant, on Search Engine Land, that talks about the changes that I saw when a whole bunch of businesses lost reviews and just watching how their ranking actually dropped within a 24 to 48-hour period. So that is still true and still relevant, but it's something that I would also keep in mind when you're coming up with a strategy for your business.

Conclusion

So in summary, the four things that you need to remember that you can actually utilize inside Google My Business to influence your ranking: first is the business name, second would be the categories, third would be the website field, and finally the review section on Google. 

Thanks for listening. If you have any questions, please hit me up in the comments.

Ready for more?

You'll uncover even more SEO goodness in the MozCon 2020 video bundle. At this year's special low price of $129, this is invaluable content you can access again and again throughout the year to inspire and ignite your SEO strategy:

21 full-length videos from some of the brightest minds in digital marketing

Instant downloads and streaming to your computer, tablet, or mobile device

Downloadable slide decks for presentations

Get my MozCon 2020 video bundle

Sign up for The Moz Top 10, a semimonthly mailer updating you on the top ten hottest pieces of SEO news, tips, and rad links uncovered by the Moz team. Think of it as your exclusive digest of stuff you don't have time to hunt down but want to read!

via Blogger https://ift.tt/3mfVQT4 #blogger #bloggingtips #bloggerlife #bloggersgetsocial #ontheblog #writersofinstagram #writingprompt #instapoetry #writerscommunity #writersofig #writersblock #writerlife #writtenword #instawriters #spilledink #wordgasm #creativewriting #poetsofinstagram #blackoutpoetry #poetsofig

[epackingvietnam]

4 Google My Business Fields That Impact Ranking (and 3 That Don't) — Whiteboard Friday

Posted by JoyHawkins

With so many customization options in your Google My Business profile, it can be tough to decide what to focus on. But when it comes to ranking on the SERP, there are actually only four GMB fields that influence where your business will land. 

In this brand new Whiteboard Friday, MozCon speaker and owner/founder of Sterling Sky, Joy Hawkins, takes us through the fields she and her team has found do (and do not) effect rankings.

Click on the whiteboard image above to open a high resolution version in a new tab!

Video Transcription

Hello, Moz fans. My name is Joy Hawkins, and today I'm going to be talking about which Google My Business fields impact ranking in the local pack. At my agency, Sterling Sky, we do a lot of testing to try and figure out what things actually influence ranking and what things do not.

We've come to the conclusion that there are only four things inside the Google My Business dashboard that a business owner or a marketing agency can edit that will have a direct influence on where they rank in the local results on Google. 

1. Business name

So to start us out, I'm going to start with the first thing that we found has impacted ranking, which is the business name. Now this is one that's kind of frustrating because I don't think it should have so much of an influence, but it does.

This year in the local search ranking factors study I actually put this as my number one. Of all the things that influence ranking, this one, in my experience, has the most weight, which is again unfortunate. So as a business owner, obviously you're thinking, "I can't really change my business name very easily". If you do happen to have a keyword rich business name, you will see an advantage there.

But the real action item would be to kind of look to see if your competitors are taking advantage of this by adding descriptive words into their business name and then submitting corrections to Google for it, because it is against the guidelines. So I'm not saying go out there and add a whole bunch of keywords to your business name on Google. Don't do that. But you should keep an eye on your competitors just to see if they're doing this, and if they are, you can report it to Google using the Google business complaint redressal form.

Now one thing that's kind of a tip here — it has nothing to do with Google — but we've seen the same thing on Bing, which doesn't get talked about a whole lot, but on Bing you're actually allowed to have descriptors in your business name, so go ahead and do it there. 

No impact: Q&A

Now I'm going to switch over to something that we found has not influenced ranking at all, which is Q&A. I kind of shoved it over to the section over there because it's not actually in the dashboard currently. There isn't a Q&A section in there, but it is on the knowledge panel on Google, and it is something that you should get an email alert about if somebody posts a question to your listing. 

So we did a bunch of testing on Q&A and found, despite putting random keywords and very specific things in questions that we posted and also in the answers, there was no measurable impact on ranking.

So, unfortunately, that is not one area where you can kind of manipulate ranking for your clients. 

2. Categories

Moving on to the second thing that we have found influences ranking — categories. Categories might sound kind of simple, because you go and you pick your categories. 

There are 10 that you can add on there, but one thing I want to point out is that Google has around 4,000 categories currently, and they keep adding categories, and then they also sometimes remove them.

So we have been tracking this month over month, and we usually find that there are about two to 10 (on average) changes every month to the categories. Sometimes they add ones that didn't exist before. For example, we found in the last year there have been a lot of restaurant categories added as well as auto dealer categories. But there are also some industries like dentists, for example, that got a new one a couple of months ago for dental implants.

So it is something that you want to kind of keep track of, and hopefully we will have a resource published soon where we can actually log all of the changes for you. 

No impact: services

Now moving on to another thing that does not impact ranking, we'll move over here to services. 

So the services section — at first glance it looks like an SEO dream. You can put all kinds of descriptive words in there. You can tell Google a lot about the different services you offer.

But we have found that whatever you put there has no actual bearing on where you rank. So it's not something I would spend a lot time on. Also, it's not very visible. Currently it's not really visible on desktop at all. Then if you go onto a mobile device, it's kind of hidden off to a tab. It's not something we have found really has a lot of weight, so spend a few minutes on it, but it's not something I would revisit quite often.

3. Website

Then moving back to the things that do impact ranking, number three would be the website field. 

So this is something where you do want to kind of think and possibly even test what page on your website to link your Google My Business listing to. Often people link to the homepage, which is fine. But we have also found with multi-location businesses sometimes it is better to link to a location page.

So you do want to kind of test that out. If you're a business that has lots of different listings — like you have departments or you have practitioner listings — you also want to try and make sure that you link those to different pages on your site, to kind of maximize your exposure and make sure that you're just not trying to rank all the listings for the same thing, because that won't happen. They'll just get filtered. So that is a section that I would definitely suggest doing some testing on and see what works best for you and your industry.

No impact: products

Now moving on to something that we have found did not impact rankings — products. 

So this is a feature that Google launched within I think about a year or so ago. It's available on most listings. They are actually slowly rolling it out at the moment to all listings with the exception of a few categories that don't have it. This section is kind of cool because it's very visual.

If you're a business that offers products or even if you offer services, you can technically list them in this section with photos. One of the neat things about the products section is that they are very visible on the knowledge panel on both desktop and on mobile. So it is something you want to fill out, but unfortunately we have found it doesn't impact ranking. However, it does have an impact on conversions for certain industries.

So if you're a business like a florist or a car dealer, it definitely makes sense to fill out that section and keep it up to date based on what products you're currently offering. 

4. Reviews

Then moving back to the final thing that we found: number four for what influences ranking would be reviews (which is probably not going to be shocking to most of you). But we have found that review quantity does make an impact on ranking.

But that being said, we've also found that it has kind of diminishing returns. So for example, if you're a business and you go from having no reviews to, let's say, 20 or 30 reviews, you might start to see your business rank further away from your office, which is great. But if you go from, let's say, 30 to 70, you may not see the same lift. So that's something to kind of keep in mind. 

But there are lots of reasons as a business, obviously, why you want to focus on reviews, and we do see that they actually have a direct impact on ranking.

There was an article that I wrote a couple of years ago that is still relevant, on Search Engine Land, that talks about the changes that I saw when a whole bunch of businesses lost reviews and just watching how their ranking actually dropped within a 24 to 48-hour period. So that is still true and still relevant, but it's something that I would also keep in mind when you're coming up with a strategy for your business.

Conclusion

So in summary, the four things that you need to remember that you can actually utilize inside Google My Business to influence your ranking: first is the business name, second would be the categories, third would be the website field, and finally the review section on Google. 

Thanks for listening. If you have any questions, please hit me up in the comments.

Ready for more?

You'll uncover even more SEO goodness in the MozCon 2020 video bundle. At this year's special low price of $129, this is invaluable content you can access again and again throughout the year to inspire and ignite your SEO strategy:

21 full-length videos from some of the brightest minds in digital marketing

Instant downloads and streaming to your computer, tablet, or mobile device

Downloadable slide decks for presentations

Get my MozCon 2020 video bundle

Sign up for The Moz Top 10, a semimonthly mailer updating you on the top ten hottest pieces of SEO news, tips, and rad links uncovered by the Moz team. Think of it as your exclusive digest of stuff you don't have time to hunt down but want to read!

#túi_giấy_epacking_việt_nam #túi_giấy_epacking #in_túi_giấy_giá_rẻ #in_túi_giấy #epackingvietnam #tuigiayepacking

[nutrifami]

4 Google My Business Fields That Impact Ranking (and 3 That Don't) — Whiteboard Friday

Posted by JoyHawkins

With so many customization options in your Google My Business profile, it can be tough to decide what to focus on. But when it comes to ranking on the SERP, there are actually only four GMB fields that influence where your business will land. 

In this brand new Whiteboard Friday, MozCon speaker and owner/founder of Sterling Sky, Joy Hawkins, takes us through the fields she and her team has found do (and do not) effect rankings.

Click on the whiteboard image above to open a high resolution version in a new tab!

Video Transcription

Hello, Moz fans. My name is Joy Hawkins, and today I'm going to be talking about which Google My Business fields impact ranking in the local pack. At my agency, Sterling Sky, we do a lot of testing to try and figure out what things actually influence ranking and what things do not.

We've come to the conclusion that there are only four things inside the Google My Business dashboard that a business owner or a marketing agency can edit that will have a direct influence on where they rank in the local results on Google. 

1. Business name

So to start us out, I'm going to start with the first thing that we found has impacted ranking, which is the business name. Now this is one that's kind of frustrating because I don't think it should have so much of an influence, but it does.

This year in the local search ranking factors study I actually put this as my number one. Of all the things that influence ranking, this one, in my experience, has the most weight, which is again unfortunate. So as a business owner, obviously you're thinking, "I can't really change my business name very easily". If you do happen to have a keyword rich business name, you will see an advantage there.

But the real action item would be to kind of look to see if your competitors are taking advantage of this by adding descriptive words into their business name and then submitting corrections to Google for it, because it is against the guidelines. So I'm not saying go out there and add a whole bunch of keywords to your business name on Google. Don't do that. But you should keep an eye on your competitors just to see if they're doing this, and if they are, you can report it to Google using the Google business complaint redressal form.

Now one thing that's kind of a tip here — it has nothing to do with Google — but we've seen the same thing on Bing, which doesn't get talked about a whole lot, but on Bing you're actually allowed to have descriptors in your business name, so go ahead and do it there. 

No impact: Q&A

Now I'm going to switch over to something that we found has not influenced ranking at all, which is Q&A. I kind of shoved it over to the section over there because it's not actually in the dashboard currently. There isn't a Q&A section in there, but it is on the knowledge panel on Google, and it is something that you should get an email alert about if somebody posts a question to your listing. 

So we did a bunch of testing on Q&A and found, despite putting random keywords and very specific things in questions that we posted and also in the answers, there was no measurable impact on ranking.

So, unfortunately, that is not one area where you can kind of manipulate ranking for your clients. 

2. Categories

Moving on to the second thing that we have found influences ranking — categories. Categories might sound kind of simple, because you go and you pick your categories. 

There are 10 that you can add on there, but one thing I want to point out is that Google has around 4,000 categories currently, and they keep adding categories, and then they also sometimes remove them.

So we have been tracking this month over month, and we usually find that there are about two to 10 (on average) changes every month to the categories. Sometimes they add ones that didn't exist before. For example, we found in the last year there have been a lot of restaurant categories added as well as auto dealer categories. But there are also some industries like dentists, for example, that got a new one a couple of months ago for dental implants.

So it is something that you want to kind of keep track of, and hopefully we will have a resource published soon where we can actually log all of the changes for you. 

No impact: services

Now moving on to another thing that does not impact ranking, we'll move over here to services. 

So the services section — at first glance it looks like an SEO dream. You can put all kinds of descriptive words in there. You can tell Google a lot about the different services you offer.

But we have found that whatever you put there has no actual bearing on where you rank. So it's not something I would spend a lot time on. Also, it's not very visible. Currently it's not really visible on desktop at all. Then if you go onto a mobile device, it's kind of hidden off to a tab. It's not something we have found really has a lot of weight, so spend a few minutes on it, but it's not something I would revisit quite often.

3. Website

Then moving back to the things that do impact ranking, number three would be the website field. 

So this is something where you do want to kind of think and possibly even test what page on your website to link your Google My Business listing to. Often people link to the homepage, which is fine. But we have also found with multi-location businesses sometimes it is better to link to a location page.

So you do want to kind of test that out. If you're a business that has lots of different listings — like you have departments or you have practitioner listings — you also want to try and make sure that you link those to different pages on your site, to kind of maximize your exposure and make sure that you're just not trying to rank all the listings for the same thing, because that won't happen. They'll just get filtered. So that is a section that I would definitely suggest doing some testing on and see what works best for you and your industry.

No impact: products

Now moving on to something that we have found did not impact rankings — products. 

So this is a feature that Google launched within I think about a year or so ago. It's available on most listings. They are actually slowly rolling it out at the moment to all listings with the exception of a few categories that don't have it. This section is kind of cool because it's very visual.

If you're a business that offers products or even if you offer services, you can technically list them in this section with photos. One of the neat things about the products section is that they are very visible on the knowledge panel on both desktop and on mobile. So it is something you want to fill out, but unfortunately we have found it doesn't impact ranking. However, it does have an impact on conversions for certain industries.

So if you're a business like a florist or a car dealer, it definitely makes sense to fill out that section and keep it up to date based on what products you're currently offering. 

4. Reviews

Then moving back to the final thing that we found: number four for what influences ranking would be reviews (which is probably not going to be shocking to most of you). But we have found that review quantity does make an impact on ranking.

But that being said, we've also found that it has kind of diminishing returns. So for example, if you're a business and you go from having no reviews to, let's say, 20 or 30 reviews, you might start to see your business rank further away from your office, which is great. But if you go from, let's say, 30 to 70, you may not see the same lift. So that's something to kind of keep in mind. 

But there are lots of reasons as a business, obviously, why you want to focus on reviews, and we do see that they actually have a direct impact on ranking.

There was an article that I wrote a couple of years ago that is still relevant, on Search Engine Land, that talks about the changes that I saw when a whole bunch of businesses lost reviews and just watching how their ranking actually dropped within a 24 to 48-hour period. So that is still true and still relevant, but it's something that I would also keep in mind when you're coming up with a strategy for your business.

Conclusion

So in summary, the four things that you need to remember that you can actually utilize inside Google My Business to influence your ranking: first is the business name, second would be the categories, third would be the website field, and finally the review section on Google. 

Thanks for listening. If you have any questions, please hit me up in the comments.

Ready for more?

You'll uncover even more SEO goodness in the MozCon 2020 video bundle. At this year's special low price of $129, this is invaluable content you can access again and again throughout the year to inspire and ignite your SEO strategy:

21 full-length videos from some of the brightest minds in digital marketing

Instant downloads and streaming to your computer, tablet, or mobile device

Downloadable slide decks for presentations

Get my MozCon 2020 video bundle

Sign up for The Moz Top 10, a semimonthly mailer updating you on the top ten hottest pieces of SEO news, tips, and rad links uncovered by the Moz team. Think of it as your exclusive digest of stuff you don't have time to hunt down but want to read!

[ductrungnguyen87]

4 Google My Business Fields That Impact Ranking (and 3 That Don't) — Whiteboard Friday

Posted by JoyHawkins

With so many customization options in your Google My Business profile, it can be tough to decide what to focus on. But when it comes to ranking on the SERP, there are actually only four GMB fields that influence where your business will land. 

In this brand new Whiteboard Friday, MozCon speaker and owner/founder of Sterling Sky, Joy Hawkins, takes us through the fields she and her team has found do (and do not) effect rankings.

Click on the whiteboard image above to open a high resolution version in a new tab!

Video Transcription

Hello, Moz fans. My name is Joy Hawkins, and today I'm going to be talking about which Google My Business fields impact ranking in the local pack. At my agency, Sterling Sky, we do a lot of testing to try and figure out what things actually influence ranking and what things do not.

We've come to the conclusion that there are only four things inside the Google My Business dashboard that a business owner or a marketing agency can edit that will have a direct influence on where they rank in the local results on Google. 

1. Business name

So to start us out, I'm going to start with the first thing that we found has impacted ranking, which is the business name. Now this is one that's kind of frustrating because I don't think it should have so much of an influence, but it does.

This year in the local search ranking factors study I actually put this as my number one. Of all the things that influence ranking, this one, in my experience, has the most weight, which is again unfortunate. So as a business owner, obviously you're thinking, "I can't really change my business name very easily". If you do happen to have a keyword rich business name, you will see an advantage there.

But the real action item would be to kind of look to see if your competitors are taking advantage of this by adding descriptive words into their business name and then submitting corrections to Google for it, because it is against the guidelines. So I'm not saying go out there and add a whole bunch of keywords to your business name on Google. Don't do that. But you should keep an eye on your competitors just to see if they're doing this, and if they are, you can report it to Google using the Google business complaint redressal form.

Now one thing that's kind of a tip here — it has nothing to do with Google — but we've seen the same thing on Bing, which doesn't get talked about a whole lot, but on Bing you're actually allowed to have descriptors in your business name, so go ahead and do it there. 

No impact: Q&A

Now I'm going to switch over to something that we found has not influenced ranking at all, which is Q&A. I kind of shoved it over to the section over there because it's not actually in the dashboard currently. There isn't a Q&A section in there, but it is on the knowledge panel on Google, and it is something that you should get an email alert about if somebody posts a question to your listing. 

So we did a bunch of testing on Q&A and found, despite putting random keywords and very specific things in questions that we posted and also in the answers, there was no measurable impact on ranking.

So, unfortunately, that is not one area where you can kind of manipulate ranking for your clients. 

2. Categories

Moving on to the second thing that we have found influences ranking — categories. Categories might sound kind of simple, because you go and you pick your categories. 

There are 10 that you can add on there, but one thing I want to point out is that Google has around 4,000 categories currently, and they keep adding categories, and then they also sometimes remove them.

So we have been tracking this month over month, and we usually find that there are about two to 10 (on average) changes every month to the categories. Sometimes they add ones that didn't exist before. For example, we found in the last year there have been a lot of restaurant categories added as well as auto dealer categories. But there are also some industries like dentists, for example, that got a new one a couple of months ago for dental implants.

So it is something that you want to kind of keep track of, and hopefully we will have a resource published soon where we can actually log all of the changes for you. 

No impact: services

Now moving on to another thing that does not impact ranking, we'll move over here to services. 

So the services section — at first glance it looks like an SEO dream. You can put all kinds of descriptive words in there. You can tell Google a lot about the different services you offer.

But we have found that whatever you put there has no actual bearing on where you rank. So it's not something I would spend a lot time on. Also, it's not very visible. Currently it's not really visible on desktop at all. Then if you go onto a mobile device, it's kind of hidden off to a tab. It's not something we have found really has a lot of weight, so spend a few minutes on it, but it's not something I would revisit quite often.

3. Website

Then moving back to the things that do impact ranking, number three would be the website field. 

So this is something where you do want to kind of think and possibly even test what page on your website to link your Google My Business listing to. Often people link to the homepage, which is fine. But we have also found with multi-location businesses sometimes it is better to link to a location page.

So you do want to kind of test that out. If you're a business that has lots of different listings — like you have departments or you have practitioner listings — you also want to try and make sure that you link those to different pages on your site, to kind of maximize your exposure and make sure that you're just not trying to rank all the listings for the same thing, because that won't happen. They'll just get filtered. So that is a section that I would definitely suggest doing some testing on and see what works best for you and your industry.

No impact: products

Now moving on to something that we have found did not impact rankings — products. 

So this is a feature that Google launched within I think about a year or so ago. It's available on most listings. They are actually slowly rolling it out at the moment to all listings with the exception of a few categories that don't have it. This section is kind of cool because it's very visual.

If you're a business that offers products or even if you offer services, you can technically list them in this section with photos. One of the neat things about the products section is that they are very visible on the knowledge panel on both desktop and on mobile. So it is something you want to fill out, but unfortunately we have found it doesn't impact ranking. However, it does have an impact on conversions for certain industries.

So if you're a business like a florist or a car dealer, it definitely makes sense to fill out that section and keep it up to date based on what products you're currently offering. 

4. Reviews

Then moving back to the final thing that we found: number four for what influences ranking would be reviews (which is probably not going to be shocking to most of you). But we have found that review quantity does make an impact on ranking.

But that being said, we've also found that it has kind of diminishing returns. So for example, if you're a business and you go from having no reviews to, let's say, 20 or 30 reviews, you might start to see your business rank further away from your office, which is great. But if you go from, let's say, 30 to 70, you may not see the same lift. So that's something to kind of keep in mind. 

But there are lots of reasons as a business, obviously, why you want to focus on reviews, and we do see that they actually have a direct impact on ranking.

There was an article that I wrote a couple of years ago that is still relevant, on Search Engine Land, that talks about the changes that I saw when a whole bunch of businesses lost reviews and just watching how their ranking actually dropped within a 24 to 48-hour period. So that is still true and still relevant, but it's something that I would also keep in mind when you're coming up with a strategy for your business.

Conclusion

So in summary, the four things that you need to remember that you can actually utilize inside Google My Business to influence your ranking: first is the business name, second would be the categories, third would be the website field, and finally the review section on Google. 

Thanks for listening. If you have any questions, please hit me up in the comments.

Ready for more?

You'll uncover even more SEO goodness in the MozCon 2020 video bundle. At this year's special low price of $129, this is invaluable content you can access again and again throughout the year to inspire and ignite your SEO strategy:

21 full-length videos from some of the brightest minds in digital marketing

Instant downloads and streaming to your computer, tablet, or mobile device

Downloadable slide decks for presentations

Get my MozCon 2020 video bundle

Sign up for The Moz Top 10, a semimonthly mailer updating you on the top ten hottest pieces of SEO news, tips, and rad links uncovered by the Moz team. Think of it as your exclusive digest of stuff you don't have time to hunt down but want to read!

[lakelandseo]

4 Google My Business Fields That Impact Ranking (and 3 That Don't) — Whiteboard Friday

Posted by JoyHawkins

With so many customization options in your Google My Business profile, it can be tough to decide what to focus on. But when it comes to ranking on the SERP, there are actually only four GMB fields that influence where your business will land. 

In this brand new Whiteboard Friday, MozCon speaker and owner/founder of Sterling Sky, Joy Hawkins, takes us through the fields she and her team has found do (and do not) effect rankings.

Click on the whiteboard image above to open a high resolution version in a new tab!

Video Transcription

Hello, Moz fans. My name is Joy Hawkins, and today I'm going to be talking about which Google My Business fields impact ranking in the local pack. At my agency, Sterling Sky, we do a lot of testing to try and figure out what things actually influence ranking and what things do not.

We've come to the conclusion that there are only four things inside the Google My Business dashboard that a business owner or a marketing agency can edit that will have a direct influence on where they rank in the local results on Google. 

1. Business name

So to start us out, I'm going to start with the first thing that we found has impacted ranking, which is the business name. Now this is one that's kind of frustrating because I don't think it should have so much of an influence, but it does.

This year in the local search ranking factors study I actually put this as my number one. Of all the things that influence ranking, this one, in my experience, has the most weight, which is again unfortunate. So as a business owner, obviously you're thinking, "I can't really change my business name very easily". If you do happen to have a keyword rich business name, you will see an advantage there.

But the real action item would be to kind of look to see if your competitors are taking advantage of this by adding descriptive words into their business name and then submitting corrections to Google for it, because it is against the guidelines. So I'm not saying go out there and add a whole bunch of keywords to your business name on Google. Don't do that. But you should keep an eye on your competitors just to see if they're doing this, and if they are, you can report it to Google using the Google business complaint redressal form.

Now one thing that's kind of a tip here — it has nothing to do with Google — but we've seen the same thing on Bing, which doesn't get talked about a whole lot, but on Bing you're actually allowed to have descriptors in your business name, so go ahead and do it there. 

No impact: Q&A

Now I'm going to switch over to something that we found has not influenced ranking at all, which is Q&A. I kind of shoved it over to the section over there because it's not actually in the dashboard currently. There isn't a Q&A section in there, but it is on the knowledge panel on Google, and it is something that you should get an email alert about if somebody posts a question to your listing. 

So we did a bunch of testing on Q&A and found, despite putting random keywords and very specific things in questions that we posted and also in the answers, there was no measurable impact on ranking.

So, unfortunately, that is not one area where you can kind of manipulate ranking for your clients. 

2. Categories

Moving on to the second thing that we have found influences ranking — categories. Categories might sound kind of simple, because you go and you pick your categories. 

There are 10 that you can add on there, but one thing I want to point out is that Google has around 4,000 categories currently, and they keep adding categories, and then they also sometimes remove them.

So we have been tracking this month over month, and we usually find that there are about two to 10 (on average) changes every month to the categories. Sometimes they add ones that didn't exist before. For example, we found in the last year there have been a lot of restaurant categories added as well as auto dealer categories. But there are also some industries like dentists, for example, that got a new one a couple of months ago for dental implants.

So it is something that you want to kind of keep track of, and hopefully we will have a resource published soon where we can actually log all of the changes for you. 

No impact: services

Now moving on to another thing that does not impact ranking, we'll move over here to services. 

So the services section — at first glance it looks like an SEO dream. You can put all kinds of descriptive words in there. You can tell Google a lot about the different services you offer.

But we have found that whatever you put there has no actual bearing on where you rank. So it's not something I would spend a lot time on. Also, it's not very visible. Currently it's not really visible on desktop at all. Then if you go onto a mobile device, it's kind of hidden off to a tab. It's not something we have found really has a lot of weight, so spend a few minutes on it, but it's not something I would revisit quite often.

3. Website

Then moving back to the things that do impact ranking, number three would be the website field. 

So this is something where you do want to kind of think and possibly even test what page on your website to link your Google My Business listing to. Often people link to the homepage, which is fine. But we have also found with multi-location businesses sometimes it is better to link to a location page.

So you do want to kind of test that out. If you're a business that has lots of different listings — like you have departments or you have practitioner listings — you also want to try and make sure that you link those to different pages on your site, to kind of maximize your exposure and make sure that you're just not trying to rank all the listings for the same thing, because that won't happen. They'll just get filtered. So that is a section that I would definitely suggest doing some testing on and see what works best for you and your industry.

No impact: products

Now moving on to something that we have found did not impact rankings — products. 

So this is a feature that Google launched within I think about a year or so ago. It's available on most listings. They are actually slowly rolling it out at the moment to all listings with the exception of a few categories that don't have it. This section is kind of cool because it's very visual.

If you're a business that offers products or even if you offer services, you can technically list them in this section with photos. One of the neat things about the products section is that they are very visible on the knowledge panel on both desktop and on mobile. So it is something you want to fill out, but unfortunately we have found it doesn't impact ranking. However, it does have an impact on conversions for certain industries.

So if you're a business like a florist or a car dealer, it definitely makes sense to fill out that section and keep it up to date based on what products you're currently offering. 

4. Reviews

Then moving back to the final thing that we found: number four for what influences ranking would be reviews (which is probably not going to be shocking to most of you). But we have found that review quantity does make an impact on ranking.

But that being said, we've also found that it has kind of diminishing returns. So for example, if you're a business and you go from having no reviews to, let's say, 20 or 30 reviews, you might start to see your business rank further away from your office, which is great. But if you go from, let's say, 30 to 70, you may not see the same lift. So that's something to kind of keep in mind. 

But there are lots of reasons as a business, obviously, why you want to focus on reviews, and we do see that they actually have a direct impact on ranking.

There was an article that I wrote a couple of years ago that is still relevant, on Search Engine Land, that talks about the changes that I saw when a whole bunch of businesses lost reviews and just watching how their ranking actually dropped within a 24 to 48-hour period. So that is still true and still relevant, but it's something that I would also keep in mind when you're coming up with a strategy for your business.

Conclusion

So in summary, the four things that you need to remember that you can actually utilize inside Google My Business to influence your ranking: first is the business name, second would be the categories, third would be the website field, and finally the review section on Google. 

Thanks for listening. If you have any questions, please hit me up in the comments.

Ready for more?

You'll uncover even more SEO goodness in the MozCon 2020 video bundle. At this year's special low price of $129, this is invaluable content you can access again and again throughout the year to inspire and ignite your SEO strategy:

21 full-length videos from some of the brightest minds in digital marketing

Instant downloads and streaming to your computer, tablet, or mobile device

Downloadable slide decks for presentations

Get my MozCon 2020 video bundle

Sign up for The Moz Top 10, a semimonthly mailer updating you on the top ten hottest pieces of SEO news, tips, and rad links uncovered by the Moz team. Think of it as your exclusive digest of stuff you don't have time to hunt down but want to read!

[timeblues]

4 Google My Business Fields That Impact Ranking (and 3 That Don't) — Whiteboard Friday

Posted by JoyHawkins

With so many customization options in your Google My Business profile, it can be tough to decide what to focus on. But when it comes to ranking on the SERP, there are actually only four GMB fields that influence where your business will land. 

In this brand new Whiteboard Friday, MozCon speaker and owner/founder of Sterling Sky, Joy Hawkins, takes us through the fields she and her team has found do (and do not) effect rankings.

Click on the whiteboard image above to open a high resolution version in a new tab!

Video Transcription

Hello, Moz fans. My name is Joy Hawkins, and today I'm going to be talking about which Google My Business fields impact ranking in the local pack. At my agency, Sterling Sky, we do a lot of testing to try and figure out what things actually influence ranking and what things do not.

We've come to the conclusion that there are only four things inside the Google My Business dashboard that a business owner or a marketing agency can edit that will have a direct influence on where they rank in the local results on Google. 

1. Business name

So to start us out, I'm going to start with the first thing that we found has impacted ranking, which is the business name. Now this is one that's kind of frustrating because I don't think it should have so much of an influence, but it does.

This year in the local search ranking factors study I actually put this as my number one. Of all the things that influence ranking, this one, in my experience, has the most weight, which is again unfortunate. So as a business owner, obviously you're thinking, "I can't really change my business name very easily". If you do happen to have a keyword rich business name, you will see an advantage there.

But the real action item would be to kind of look to see if your competitors are taking advantage of this by adding descriptive words into their business name and then submitting corrections to Google for it, because it is against the guidelines. So I'm not saying go out there and add a whole bunch of keywords to your business name on Google. Don't do that. But you should keep an eye on your competitors just to see if they're doing this, and if they are, you can report it to Google using the Google business complaint redressal form.

Now one thing that's kind of a tip here — it has nothing to do with Google — but we've seen the same thing on Bing, which doesn't get talked about a whole lot, but on Bing you're actually allowed to have descriptors in your business name, so go ahead and do it there. 

No impact: Q&A

Now I'm going to switch over to something that we found has not influenced ranking at all, which is Q&A. I kind of shoved it over to the section over there because it's not actually in the dashboard currently. There isn't a Q&A section in there, but it is on the knowledge panel on Google, and it is something that you should get an email alert about if somebody posts a question to your listing. 

So we did a bunch of testing on Q&A and found, despite putting random keywords and very specific things in questions that we posted and also in the answers, there was no measurable impact on ranking.

So, unfortunately, that is not one area where you can kind of manipulate ranking for your clients. 

2. Categories

Moving on to the second thing that we have found influences ranking — categories. Categories might sound kind of simple, because you go and you pick your categories. 

There are 10 that you can add on there, but one thing I want to point out is that Google has around 4,000 categories currently, and they keep adding categories, and then they also sometimes remove them.

So we have been tracking this month over month, and we usually find that there are about two to 10 (on average) changes every month to the categories. Sometimes they add ones that didn't exist before. For example, we found in the last year there have been a lot of restaurant categories added as well as auto dealer categories. But there are also some industries like dentists, for example, that got a new one a couple of months ago for dental implants.

So it is something that you want to kind of keep track of, and hopefully we will have a resource published soon where we can actually log all of the changes for you. 

No impact: services

Now moving on to another thing that does not impact ranking, we'll move over here to services. 

So the services section — at first glance it looks like an SEO dream. You can put all kinds of descriptive words in there. You can tell Google a lot about the different services you offer.

But we have found that whatever you put there has no actual bearing on where you rank. So it's not something I would spend a lot time on. Also, it's not very visible. Currently it's not really visible on desktop at all. Then if you go onto a mobile device, it's kind of hidden off to a tab. It's not something we have found really has a lot of weight, so spend a few minutes on it, but it's not something I would revisit quite often.

3. Website

Then moving back to the things that do impact ranking, number three would be the website field. 

So this is something where you do want to kind of think and possibly even test what page on your website to link your Google My Business listing to. Often people link to the homepage, which is fine. But we have also found with multi-location businesses sometimes it is better to link to a location page.

So you do want to kind of test that out. If you're a business that has lots of different listings — like you have departments or you have practitioner listings — you also want to try and make sure that you link those to different pages on your site, to kind of maximize your exposure and make sure that you're just not trying to rank all the listings for the same thing, because that won't happen. They'll just get filtered. So that is a section that I would definitely suggest doing some testing on and see what works best for you and your industry.

No impact: products

Now moving on to something that we have found did not impact rankings — products. 

So this is a feature that Google launched within I think about a year or so ago. It's available on most listings. They are actually slowly rolling it out at the moment to all listings with the exception of a few categories that don't have it. This section is kind of cool because it's very visual.

If you're a business that offers products or even if you offer services, you can technically list them in this section with photos. One of the neat things about the products section is that they are very visible on the knowledge panel on both desktop and on mobile. So it is something you want to fill out, but unfortunately we have found it doesn't impact ranking. However, it does have an impact on conversions for certain industries.

So if you're a business like a florist or a car dealer, it definitely makes sense to fill out that section and keep it up to date based on what products you're currently offering. 

4. Reviews

Then moving back to the final thing that we found: number four for what influences ranking would be reviews (which is probably not going to be shocking to most of you). But we have found that review quantity does make an impact on ranking.

But that being said, we've also found that it has kind of diminishing returns. So for example, if you're a business and you go from having no reviews to, let's say, 20 or 30 reviews, you might start to see your business rank further away from your office, which is great. But if you go from, let's say, 30 to 70, you may not see the same lift. So that's something to kind of keep in mind. 

But there are lots of reasons as a business, obviously, why you want to focus on reviews, and we do see that they actually have a direct impact on ranking.

There was an article that I wrote a couple of years ago that is still relevant, on Search Engine Land, that talks about the changes that I saw when a whole bunch of businesses lost reviews and just watching how their ranking actually dropped within a 24 to 48-hour period. So that is still true and still relevant, but it's something that I would also keep in mind when you're coming up with a strategy for your business.

Conclusion

So in summary, the four things that you need to remember that you can actually utilize inside Google My Business to influence your ranking: first is the business name, second would be the categories, third would be the website field, and finally the review section on Google. 

Thanks for listening. If you have any questions, please hit me up in the comments.

Ready for more?

You'll uncover even more SEO goodness in the MozCon 2020 video bundle. At this year's special low price of $129, this is invaluable content you can access again and again throughout the year to inspire and ignite your SEO strategy:

21 full-length videos from some of the brightest minds in digital marketing

Instant downloads and streaming to your computer, tablet, or mobile device

Downloadable slide decks for presentations

Get my MozCon 2020 video bundle

Sign up for The Moz Top 10, a semimonthly mailer updating you on the top ten hottest pieces of SEO news, tips, and rad links uncovered by the Moz team. Think of it as your exclusive digest of stuff you don't have time to hunt down but want to read!

from The Moz Blog https://ift.tt/2Thbst0 More on https://seouk4.weebly.com/

[bfxenon]

4 Google My Business Fields That Impact Ranking (and 3 That Don't) — Whiteboard Friday

Posted by JoyHawkins

With so many customization options in your Google My Business profile, it can be tough to decide what to focus on. But when it comes to ranking on the SERP, there are actually only four GMB fields that influence where your business will land. 

In this brand new Whiteboard Friday, MozCon speaker and owner/founder of Sterling Sky, Joy Hawkins, takes us through the fields she and her team has found do (and do not) effect rankings.

Click on the whiteboard image above to open a high resolution version in a new tab!

Video Transcription

Hello, Moz fans. My name is Joy Hawkins, and today I'm going to be talking about which Google My Business fields impact ranking in the local pack. At my agency, Sterling Sky, we do a lot of testing to try and figure out what things actually influence ranking and what things do not.

We've come to the conclusion that there are only four things inside the Google My Business dashboard that a business owner or a marketing agency can edit that will have a direct influence on where they rank in the local results on Google. 

1. Business name

So to start us out, I'm going to start with the first thing that we found has impacted ranking, which is the business name. Now this is one that's kind of frustrating because I don't think it should have so much of an influence, but it does.

This year in the local search ranking factors study I actually put this as my number one. Of all the things that influence ranking, this one, in my experience, has the most weight, which is again unfortunate. So as a business owner, obviously you're thinking, "I can't really change my business name very easily". If you do happen to have a keyword rich business name, you will see an advantage there.

But the real action item would be to kind of look to see if your competitors are taking advantage of this by adding descriptive words into their business name and then submitting corrections to Google for it, because it is against the guidelines. So I'm not saying go out there and add a whole bunch of keywords to your business name on Google. Don't do that. But you should keep an eye on your competitors just to see if they're doing this, and if they are, you can report it to Google using the Google business complaint redressal form.

Now one thing that's kind of a tip here — it has nothing to do with Google — but we've seen the same thing on Bing, which doesn't get talked about a whole lot, but on Bing you're actually allowed to have descriptors in your business name, so go ahead and do it there. 

No impact: Q&A

Now I'm going to switch over to something that we found has not influenced ranking at all, which is Q&A. I kind of shoved it over to the section over there because it's not actually in the dashboard currently. There isn't a Q&A section in there, but it is on the knowledge panel on Google, and it is something that you should get an email alert about if somebody posts a question to your listing. 

So we did a bunch of testing on Q&A and found, despite putting random keywords and very specific things in questions that we posted and also in the answers, there was no measurable impact on ranking.

So, unfortunately, that is not one area where you can kind of manipulate ranking for your clients. 

2. Categories

Moving on to the second thing that we have found influences ranking — categories. Categories might sound kind of simple, because you go and you pick your categories. 

There are 10 that you can add on there, but one thing I want to point out is that Google has around 4,000 categories currently, and they keep adding categories, and then they also sometimes remove them.

So we have been tracking this month over month, and we usually find that there are about two to 10 (on average) changes every month to the categories. Sometimes they add ones that didn't exist before. For example, we found in the last year there have been a lot of restaurant categories added as well as auto dealer categories. But there are also some industries like dentists, for example, that got a new one a couple of months ago for dental implants.

So it is something that you want to kind of keep track of, and hopefully we will have a resource published soon where we can actually log all of the changes for you. 

No impact: services

Now moving on to another thing that does not impact ranking, we'll move over here to services. 

So the services section — at first glance it looks like an SEO dream. You can put all kinds of descriptive words in there. You can tell Google a lot about the different services you offer.

But we have found that whatever you put there has no actual bearing on where you rank. So it's not something I would spend a lot time on. Also, it's not very visible. Currently it's not really visible on desktop at all. Then if you go onto a mobile device, it's kind of hidden off to a tab. It's not something we have found really has a lot of weight, so spend a few minutes on it, but it's not something I would revisit quite often.

3. Website

Then moving back to the things that do impact ranking, number three would be the website field. 

So this is something where you do want to kind of think and possibly even test what page on your website to link your Google My Business listing to. Often people link to the homepage, which is fine. But we have also found with multi-location businesses sometimes it is better to link to a location page.

So you do want to kind of test that out. If you're a business that has lots of different listings — like you have departments or you have practitioner listings — you also want to try and make sure that you link those to different pages on your site, to kind of maximize your exposure and make sure that you're just not trying to rank all the listings for the same thing, because that won't happen. They'll just get filtered. So that is a section that I would definitely suggest doing some testing on and see what works best for you and your industry.

No impact: products

Now moving on to something that we have found did not impact rankings — products. 

So this is a feature that Google launched within I think about a year or so ago. It's available on most listings. They are actually slowly rolling it out at the moment to all listings with the exception of a few categories that don't have it. This section is kind of cool because it's very visual.

If you're a business that offers products or even if you offer services, you can technically list them in this section with photos. One of the neat things about the products section is that they are very visible on the knowledge panel on both desktop and on mobile. So it is something you want to fill out, but unfortunately we have found it doesn't impact ranking. However, it does have an impact on conversions for certain industries.

So if you're a business like a florist or a car dealer, it definitely makes sense to fill out that section and keep it up to date based on what products you're currently offering. 

4. Reviews

Then moving back to the final thing that we found: number four for what influences ranking would be reviews (which is probably not going to be shocking to most of you). But we have found that review quantity does make an impact on ranking.

But that being said, we've also found that it has kind of diminishing returns. So for example, if you're a business and you go from having no reviews to, let's say, 20 or 30 reviews, you might start to see your business rank further away from your office, which is great. But if you go from, let's say, 30 to 70, you may not see the same lift. So that's something to kind of keep in mind. 

But there are lots of reasons as a business, obviously, why you want to focus on reviews, and we do see that they actually have a direct impact on ranking.

There was an article that I wrote a couple of years ago that is still relevant, on Search Engine Land, that talks about the changes that I saw when a whole bunch of businesses lost reviews and just watching how their ranking actually dropped within a 24 to 48-hour period. So that is still true and still relevant, but it's something that I would also keep in mind when you're coming up with a strategy for your business.

Conclusion

So in summary, the four things that you need to remember that you can actually utilize inside Google My Business to influence your ranking: first is the business name, second would be the categories, third would be the website field, and finally the review section on Google. 

Thanks for listening. If you have any questions, please hit me up in the comments.

Ready for more?

You'll uncover even more SEO goodness in the MozCon 2020 video bundle. At this year's special low price of $129, this is invaluable content you can access again and again throughout the year to inspire and ignite your SEO strategy:

21 full-length videos from some of the brightest minds in digital marketing

Instant downloads and streaming to your computer, tablet, or mobile device

Downloadable slide decks for presentations

Get my MozCon 2020 video bundle

Sign up for The Moz Top 10, a semimonthly mailer updating you on the top ten hottest pieces of SEO news, tips, and rad links uncovered by the Moz team. Think of it as your exclusive digest of stuff you don't have time to hunt down but want to read!

[localwebmgmt]

4 Google My Business Fields That Impact Ranking (and 3 That Don't) — Whiteboard Friday

Posted by JoyHawkins

With so many customization options in your Google My Business profile, it can be tough to decide what to focus on. But when it comes to ranking on the SERP, there are actually only four GMB fields that influence where your business will land. 

In this brand new Whiteboard Friday, MozCon speaker and owner/founder of Sterling Sky, Joy Hawkins, takes us through the fields she and her team has found do (and do not) effect rankings.

Click on the whiteboard image above to open a high resolution version in a new tab!

Video Transcription

Hello, Moz fans. My name is Joy Hawkins, and today I'm going to be talking about which Google My Business fields impact ranking in the local pack. At my agency, Sterling Sky, we do a lot of testing to try and figure out what things actually influence ranking and what things do not.

We've come to the conclusion that there are only four things inside the Google My Business dashboard that a business owner or a marketing agency can edit that will have a direct influence on where they rank in the local results on Google. 

1. Business name

So to start us out, I'm going to start with the first thing that we found has impacted ranking, which is the business name. Now this is one that's kind of frustrating because I don't think it should have so much of an influence, but it does.

This year in the local search ranking factors study I actually put this as my number one. Of all the things that influence ranking, this one, in my experience, has the most weight, which is again unfortunate. So as a business owner, obviously you're thinking, "I can't really change my business name very easily". If you do happen to have a keyword rich business name, you will see an advantage there.

But the real action item would be to kind of look to see if your competitors are taking advantage of this by adding descriptive words into their business name and then submitting corrections to Google for it, because it is against the guidelines. So I'm not saying go out there and add a whole bunch of keywords to your business name on Google. Don't do that. But you should keep an eye on your competitors just to see if they're doing this, and if they are, you can report it to Google using the Google business complaint redressal form.

Now one thing that's kind of a tip here — it has nothing to do with Google — but we've seen the same thing on Bing, which doesn't get talked about a whole lot, but on Bing you're actually allowed to have descriptors in your business name, so go ahead and do it there. 

No impact: Q&A

Now I'm going to switch over to something that we found has not influenced ranking at all, which is Q&A. I kind of shoved it over to the section over there because it's not actually in the dashboard currently. There isn't a Q&A section in there, but it is on the knowledge panel on Google, and it is something that you should get an email alert about if somebody posts a question to your listing. 

So we did a bunch of testing on Q&A and found, despite putting random keywords and very specific things in questions that we posted and also in the answers, there was no measurable impact on ranking.

So, unfortunately, that is not one area where you can kind of manipulate ranking for your clients. 

2. Categories

Moving on to the second thing that we have found influences ranking — categories. Categories might sound kind of simple, because you go and you pick your categories. 

There are 10 that you can add on there, but one thing I want to point out is that Google has around 4,000 categories currently, and they keep adding categories, and then they also sometimes remove them.

So we have been tracking this month over month, and we usually find that there are about two to 10 (on average) changes every month to the categories. Sometimes they add ones that didn't exist before. For example, we found in the last year there have been a lot of restaurant categories added as well as auto dealer categories. But there are also some industries like dentists, for example, that got a new one a couple of months ago for dental implants.

So it is something that you want to kind of keep track of, and hopefully we will have a resource published soon where we can actually log all of the changes for you. 

No impact: services

Now moving on to another thing that does not impact ranking, we'll move over here to services. 

So the services section — at first glance it looks like an SEO dream. You can put all kinds of descriptive words in there. You can tell Google a lot about the different services you offer.

But we have found that whatever you put there has no actual bearing on where you rank. So it's not something I would spend a lot time on. Also, it's not very visible. Currently it's not really visible on desktop at all. Then if you go onto a mobile device, it's kind of hidden off to a tab. It's not something we have found really has a lot of weight, so spend a few minutes on it, but it's not something I would revisit quite often.

3. Website

Then moving back to the things that do impact ranking, number three would be the website field. 

So this is something where you do want to kind of think and possibly even test what page on your website to link your Google My Business listing to. Often people link to the homepage, which is fine. But we have also found with multi-location businesses sometimes it is better to link to a location page.

So you do want to kind of test that out. If you're a business that has lots of different listings — like you have departments or you have practitioner listings — you also want to try and make sure that you link those to different pages on your site, to kind of maximize your exposure and make sure that you're just not trying to rank all the listings for the same thing, because that won't happen. They'll just get filtered. So that is a section that I would definitely suggest doing some testing on and see what works best for you and your industry.

No impact: products

Now moving on to something that we have found did not impact rankings — products. 

So this is a feature that Google launched within I think about a year or so ago. It's available on most listings. They are actually slowly rolling it out at the moment to all listings with the exception of a few categories that don't have it. This section is kind of cool because it's very visual.

If you're a business that offers products or even if you offer services, you can technically list them in this section with photos. One of the neat things about the products section is that they are very visible on the knowledge panel on both desktop and on mobile. So it is something you want to fill out, but unfortunately we have found it doesn't impact ranking. However, it does have an impact on conversions for certain industries.

So if you're a business like a florist or a car dealer, it definitely makes sense to fill out that section and keep it up to date based on what products you're currently offering. 

4. Reviews

Then moving back to the final thing that we found: number four for what influences ranking would be reviews (which is probably not going to be shocking to most of you). But we have found that review quantity does make an impact on ranking.

But that being said, we've also found that it has kind of diminishing returns. So for example, if you're a business and you go from having no reviews to, let's say, 20 or 30 reviews, you might start to see your business rank further away from your office, which is great. But if you go from, let's say, 30 to 70, you may not see the same lift. So that's something to kind of keep in mind. 

But there are lots of reasons as a business, obviously, why you want to focus on reviews, and we do see that they actually have a direct impact on ranking.

There was an article that I wrote a couple of years ago that is still relevant, on Search Engine Land, that talks about the changes that I saw when a whole bunch of businesses lost reviews and just watching how their ranking actually dropped within a 24 to 48-hour period. So that is still true and still relevant, but it's something that I would also keep in mind when you're coming up with a strategy for your business.

Conclusion

So in summary, the four things that you need to remember that you can actually utilize inside Google My Business to influence your ranking: first is the business name, second would be the categories, third would be the website field, and finally the review section on Google. 

Thanks for listening. If you have any questions, please hit me up in the comments.

Ready for more?

You'll uncover even more SEO goodness in the MozCon 2020 video bundle. At this year's special low price of $129, this is invaluable content you can access again and again throughout the year to inspire and ignite your SEO strategy:

21 full-length videos from some of the brightest minds in digital marketing

Instant downloads and streaming to your computer, tablet, or mobile device

Downloadable slide decks for presentations

Get my MozCon 2020 video bundle

Sign up for The Moz Top 10, a semimonthly mailer updating you on the top ten hottest pieces of SEO news, tips, and rad links uncovered by the Moz team. Think of it as your exclusive digest of stuff you don't have time to hunt down but want to read!

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4 Google My Business Fields That Impact Ranking (and 3 That Don't) — Whiteboard Friday

Posted by JoyHawkins

With so many customization options in your Google My Business profile, it can be tough to decide what to focus on. But when it comes to ranking on the SERP, there are actually only four GMB fields that influence where your business will land. 

In this brand new Whiteboard Friday, MozCon speaker and owner/founder of Sterling Sky, Joy Hawkins, takes us through the fields she and her team has found do (and do not) effect rankings.

Click on the whiteboard image above to open a high resolution version in a new tab!

Video Transcription

Hello, Moz fans. My name is Joy Hawkins, and today I'm going to be talking about which Google My Business fields impact ranking in the local pack. At my agency, Sterling Sky, we do a lot of testing to try and figure out what things actually influence ranking and what things do not.

We've come to the conclusion that there are only four things inside the Google My Business dashboard that a business owner or a marketing agency can edit that will have a direct influence on where they rank in the local results on Google. 

1. Business name

So to start us out, I'm going to start with the first thing that we found has impacted ranking, which is the business name. Now this is one that's kind of frustrating because I don't think it should have so much of an influence, but it does.

This year in the local search ranking factors study I actually put this as my number one. Of all the things that influence ranking, this one, in my experience, has the most weight, which is again unfortunate. So as a business owner, obviously you're thinking, "I can't really change my business name very easily". If you do happen to have a keyword rich business name, you will see an advantage there.

But the real action item would be to kind of look to see if your competitors are taking advantage of this by adding descriptive words into their business name and then submitting corrections to Google for it, because it is against the guidelines. So I'm not saying go out there and add a whole bunch of keywords to your business name on Google. Don't do that. But you should keep an eye on your competitors just to see if they're doing this, and if they are, you can report it to Google using the Google business complaint redressal form.

Now one thing that's kind of a tip here — it has nothing to do with Google — but we've seen the same thing on Bing, which doesn't get talked about a whole lot, but on Bing you're actually allowed to have descriptors in your business name, so go ahead and do it there. 

No impact: Q&A

Now I'm going to switch over to something that we found has not influenced ranking at all, which is Q&A. I kind of shoved it over to the section over there because it's not actually in the dashboard currently. There isn't a Q&A section in there, but it is on the knowledge panel on Google, and it is something that you should get an email alert about if somebody posts a question to your listing. 

So we did a bunch of testing on Q&A and found, despite putting random keywords and very specific things in questions that we posted and also in the answers, there was no measurable impact on ranking.

So, unfortunately, that is not one area where you can kind of manipulate ranking for your clients. 

2. Categories

Moving on to the second thing that we have found influences ranking — categories. Categories might sound kind of simple, because you go and you pick your categories. 

There are 10 that you can add on there, but one thing I want to point out is that Google has around 4,000 categories currently, and they keep adding categories, and then they also sometimes remove them.

So we have been tracking this month over month, and we usually find that there are about two to 10 (on average) changes every month to the categories. Sometimes they add ones that didn't exist before. For example, we found in the last year there have been a lot of restaurant categories added as well as auto dealer categories. But there are also some industries like dentists, for example, that got a new one a couple of months ago for dental implants.

So it is something that you want to kind of keep track of, and hopefully we will have a resource published soon where we can actually log all of the changes for you. 

No impact: services

Now moving on to another thing that does not impact ranking, we'll move over here to services. 

So the services section — at first glance it looks like an SEO dream. You can put all kinds of descriptive words in there. You can tell Google a lot about the different services you offer.

But we have found that whatever you put there has no actual bearing on where you rank. So it's not something I would spend a lot time on. Also, it's not very visible. Currently it's not really visible on desktop at all. Then if you go onto a mobile device, it's kind of hidden off to a tab. It's not something we have found really has a lot of weight, so spend a few minutes on it, but it's not something I would revisit quite often.

3. Website

Then moving back to the things that do impact ranking, number three would be the website field. 

So this is something where you do want to kind of think and possibly even test what page on your website to link your Google My Business listing to. Often people link to the homepage, which is fine. But we have also found with multi-location businesses sometimes it is better to link to a location page.

So you do want to kind of test that out. If you're a business that has lots of different listings — like you have departments or you have practitioner listings — you also want to try and make sure that you link those to different pages on your site, to kind of maximize your exposure and make sure that you're just not trying to rank all the listings for the same thing, because that won't happen. They'll just get filtered. So that is a section that I would definitely suggest doing some testing on and see what works best for you and your industry.

No impact: products

Now moving on to something that we have found did not impact rankings — products. 

So this is a feature that Google launched within I think about a year or so ago. It's available on most listings. They are actually slowly rolling it out at the moment to all listings with the exception of a few categories that don't have it. This section is kind of cool because it's very visual.

If you're a business that offers products or even if you offer services, you can technically list them in this section with photos. One of the neat things about the products section is that they are very visible on the knowledge panel on both desktop and on mobile. So it is something you want to fill out, but unfortunately we have found it doesn't impact ranking. However, it does have an impact on conversions for certain industries.

So if you're a business like a florist or a car dealer, it definitely makes sense to fill out that section and keep it up to date based on what products you're currently offering. 

4. Reviews

Then moving back to the final thing that we found: number four for what influences ranking would be reviews (which is probably not going to be shocking to most of you). But we have found that review quantity does make an impact on ranking.

But that being said, we've also found that it has kind of diminishing returns. So for example, if you're a business and you go from having no reviews to, let's say, 20 or 30 reviews, you might start to see your business rank further away from your office, which is great. But if you go from, let's say, 30 to 70, you may not see the same lift. So that's something to kind of keep in mind. 

But there are lots of reasons as a business, obviously, why you want to focus on reviews, and we do see that they actually have a direct impact on ranking.

There was an article that I wrote a couple of years ago that is still relevant, on Search Engine Land, that talks about the changes that I saw when a whole bunch of businesses lost reviews and just watching how their ranking actually dropped within a 24 to 48-hour period. So that is still true and still relevant, but it's something that I would also keep in mind when you're coming up with a strategy for your business.

Conclusion

So in summary, the four things that you need to remember that you can actually utilize inside Google My Business to influence your ranking: first is the business name, second would be the categories, third would be the website field, and finally the review section on Google. 

Thanks for listening. If you have any questions, please hit me up in the comments.

Ready for more?

You'll uncover even more SEO goodness in the MozCon 2020 video bundle. At this year's special low price of $129, this is invaluable content you can access again and again throughout the year to inspire and ignite your SEO strategy:

21 full-length videos from some of the brightest minds in digital marketing

Instant downloads and streaming to your computer, tablet, or mobile device

Downloadable slide decks for presentations

Get my MozCon 2020 video bundle

Sign up for The Moz Top 10, a semimonthly mailer updating you on the top ten hottest pieces of SEO news, tips, and rad links uncovered by the Moz team. Think of it as your exclusive digest of stuff you don't have time to hunt down but want to read!

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