i am really so sorry to continue harping on about the watcher entertainment streaming service. but this kind of stuff (internet content as a business & marketing it as such) is truly my obsession, and i think i will implode if i don't talk about some of the takes i'm seeing.
i'd like to emphasize again i don't have strong feelings about watcher either way. i like ghost files, i watch mystery files sometimes, i watched worth it back in the buzzfeed days. i don't watch any of their shows religiously.
anyway, here's the main things i keep seeing crop up and my thoughts on each:
"watcher has 25 employees they have to pay, and employing people in this economy is good, so we should be banding together to pay them."
employing people is good if you currently have the capacity to pay them. i checked watcher's linkedin page, and many of their employees were hired within the last year or two. if they hired people they cannot pay with the business model they had before, something is seriously wrong with their internal bookkeeping/decision making. it means they either didn't know they couldn't pay these people long term, or they did know and were content with risking newly hired employees' livelihoods on a huge content pivot in the next year.
of note is that none of their employees' titles have anything to do with managing the finances of the company. they are the size of a small business but have no one aside from the figureheads of the company in charge of their finances.
this is the kind of company decision making that leads to downsizing and layoffs, which can be devastating. but you know what's worse than laying off a portion of your staff? laying off everyone because your business is going under.
"not everyone can afford the subscription, but those who can should pay it to support the watcher team."
no. $6/month for a couple hours of content (depending on what shows you actively watch and the natural fluctuation of their release schedule) is a fundamentally bad value. i can pay that much for a few movies on amazon. i can pay that much for dropout, if i want to support a smaller business instead.
and to be totally frank, even if people do sign up, i don't think they'd get enough to compete with the amount they get through patreon/sponsorships. and the fact that they didn't know how many of their subscribers would realistically sign up is a bad sign.
a pretty good conversion rate of free to paid subscribers of a service or content is 3% (usually accomplished through a free trial). given the very poor reception of the announcement, let's say about 1% of their 3 mil youtube subs pay for their service. that's 30k people paying for their new platform. that's $180k a month in their pocket.
(they currently only have 12k subs on patreon so we are being generous here.)
a sponsorship deal (based on my googling, i have less direct experience with this) is anywhere from $10-50 per 1000 views. they've gotten about 1 mil views on their last few videos. 3 mil subs is nothing to shake a stick at, but let's say they're on the lower end of the payscale at $25 per 1000 views. that's $25k a video, $100k a month if they release 1 video a week. their lowest patreon tier is 5 bucks, so even if all their subs are at that tier, that's another $60k, so $160k total. it's entirely likely they're bringing in much more than that when you factor in merch, adsence, etc.
did anyone on their team crunch numbers on how many people would need to sub to make the switch worth it? did anyone do market research on how many people they could convert to paid users? because if not, if they really didn't have a game plan for this, the subscription service was always doomed to fail.
"this was their only option to continue making the content they want to make, with the production value they want."
i watched their announcement video. a key point in that video is that they have done sponsored videos and that's what used to pay for their content, but they did not like the amount of creative control the sponsor had over the content.
look, i get that's no fun. we'd all love creatives to be able to make whatever they want. but when you are a small business with a team of employees relying on you, you have to think about making money, sometimes at the cost of creative liberties.
and they had so many other options to make money for the projects they want to make without jumping to a subscription platform.
they could have started actually promoting their patreon, and maybe done some restructuring of the tiers. why not a highly produced, special series just for patreon members? or a special high-budget episode of each series, while the main series is lower budget?
bite the bullet and continue taking sponsorship deals on some less-produced shows, while axing sponsorships from the ones the crew feels more passionate about.
schedule larger, blowout-production shows only when they can be afforded. this is what Notorious Amongus Guy streamer jerma does. he saves up for big productions like his baseball or dollhouse streams, so he can really get creative with them.
they had other options and they've tried very little, especially when you compare them to other content house business at similar scales. try guys and good mythical morning both put out significant content with significant staff, and have had to diversify their income streams with auxiliary products, shows with widely varied levels of production, etc. but it seems to be working for them. watcher has merch and that's about it, and seems to only want to increase the production quality of ALL their shows.
really, all this just boils down to a terrible business decision. it's hard to say if the watcher team is working with a consultant or anyone outside of their team, but they certainly don't have anyone internally who is experienced with running a business like this. to me, it seems very much like they got in a room together and did some extremely optimistic income ballparking with no research behind it.
and that might have been fine for three dudes running a channel alone, but if they're a business, they have to start making decisions like one.
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The fandom's bias and tendency to wanting to agressively associate EVERYTHING with Percy and getting upset when a character isn't associated with him really taints their view on actually significant relationships, and it ruins Percy's canon character tbh.
I came across a video edit appreciating Jason and Nico's friendship, and the comments were just filled with people raging on how Percy should've been included instead of Jason because he was "much closer friends" to Nico than Jason was. It's appalling how much ppl can turn to a blind eye when it comes to Jason.
People hate Jason SO much in this fandom that they literally refuse to admit that Nico canonically considered Jason as his first ever friend, not Percy (this is literally said in Tower of Nero, by the way)
You guys are seriously so hell bent on wanting to take away every little thing jason had that makes his character meaningful, simple to give it to percy when it isn't even necessary. Doesn't percy have enough good characterization already? Why deprive Nico of a genuinely good friendship? Jason spent time and effort to make Nico comfortable and succeeded in earning nicos trust. He taught nico to never push people away and not to be ashamed of being himself, Isn't that beautiful? Why do people get salty abt that so much? Because of course, it's about appreciating Jason for once, and not Percy, isn't that it?
My perspective on Percy and Nico is that, they were never really "close" to begin with and never ended up being close either, and that's okay. Percy tried his very best to be a brother to Nico, but they somehow always had tension with eachother because of Nico's internal turmoil of idolizing and crushing on Percy whilst simultaneously associating him with Bianca.
Sure, they talked it out a little in the end, but I'd like to think that some tension would always be there, because they started off at the wrong foot, and there was too much bitterness and resentment to come in their dynamic. And them never actually being close "brothers" makes their dynamic very significant and authentic. In the end, Nico acknowledged that Percy was a good person, and I like to think that's the farthest they've ever gone in their dynamic. They both are on amicable terms but the awkwardness still being there is very realistic, the weight of Bianca's death would always be associated with Percy to Nico, and it's neither of their faults. That adds SO much to their angsty dynamic, why get so upset about it when it's such an integral, and meaningful part of the story? Nico and Percy not being close friends shows how complex character relationships can be.
Percy doesn't have to be close with everyone just because he's the main character, it really deprives him of actually meaningful connections. The fandom forcing him to be buddy buddy with everyone simply because they HAVE to associate Percy with anyone and everyone, and getting angry that Jason is closer to Nico than Percy is, is just really weird.
Why do people feel SO threatened about Jason all the time that they have to get all defensive and suppress his connections by dragging Percy into videos that doesn't even have to do anything with him? I swear y'all are creating this whole Jason/Percy rivalry thing because you cannot bear to see someone rival Percy, and you want Percy to be the only powerful/good person in the books.
Let other characters befriend eachother without trying to insert Percy in there all the time.
Percy and Nico would never be like Reyna and Nico, or Jason and Nico, and that's completely fine. I like them better that way. You can't be best friends with everyone. That's just how life works.
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