#youth sports retail partnerships

[counterten]

Discover the thrill of achievement and teamwork with our Youth Sports Rewards program. Designed to inspire and motivate young athletes, our program recognizes their dedication, skill development, and sportsmanship. As they strive for excellence on the field, participants earn exciting rewards, fostering a sense of accomplishment and camaraderie. From medals and certificates to exclusive opportunities, our Youth Sports Rewards initiative celebrates the passion and commitment of budding athletes, encouraging a lifelong love for sports and personal growth.

[beautifullache]

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Journeys

PTO 3 days off

Journeys is a teen retail leader with an emphasis on footwear and unique specialty items including apparel, backpacks, hats and accessories. With more than 800 stores in all 50 US states, Puerto Rico and Canada, Journeys offers the most popular brands that cater to the teen lifestyle such as Converse, Vans, Dr Martens, UGG, Adidas, Timberland, Birkenstock, Crocs and Hey Dude. Through strategic artistic partnerships, event sponsorships, exclusive content, creative collaborations with musicians, and a focus on giving back to the community through charitable events and volunteer programs— Journeys has become more than just a retailer, but a universal part of teen and youth culture. The in-store Journeys experience features an energetic environment, friendly, passionate staff, and an inclusive atmosphere where self-expression is not just accepted – but encouraged and embraced. Journeys is an attitude you can wear.

Sales Associate

Sales Lead

Assistant Store Manager

Store Manager

District Manager in Training

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Hibbett Sports

PTO 3 days off

Hibbett, headquartered in Birmingham, Alabama, is a leading athletic-inspired fashion retailer with nearly 1,100 Hibbett and City Gear specialty stores, located in 35 states nationwide. Hibbett has a rich history of serving customers for more than 75 years with convenient locations, superior personalized customer service and access to coveted footwear, apparel and accessories from top brands like Nike, Jordan, and adidas. Consumers can browse styles, find new releases, shop looks and make purchases through our best-in-class omni-channel platform. Follow us on Facebook, Instagram and Twitter @hibbettsports and @citygear. At Hibbett I City Gear, we make it easy for you to have an edge up on the competition when it comes to your style. Whether it’s the brands we keep on our shelves or the people who work in our stores, we are here to help you reach your next level of play. You’ll get the latest products first and exclusive items that are harder to find. If you want to put your game in the right hands, you’ve come to the right place at Hibbett I City Gear. With names like Nike, Jordan, Adidas, The North Face, and Costa, we bring fashion and footwear together for you and your game. Whether you’re shopping for yourself or the whole team, at Hibbett I City Gear we have you covered from toe to head.

Sales Associate

Store Ops Projects Specialist

District Sales Manager

Manager in Training

Senior Internal Audit Analyst

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Foot Locker

PTO 3 days off

Foot Locker, Inc. leads the celebration of sneaker and youth culture around the globe through a portfolio of brands including Foot Locker, Kids Foot Locker, Champs Sports, atmos, and WSS. With approximately 2,700 retail stores in 29 countries across North America, Europe, Asia, Australia and New Zealand, as well as websites and mobile apps, the Company's purpose is to inspire and empower youth culture around the world, by fueling a shared passion for self-expression and creating unrivaled experiences at the heart of the global sneaker community. Foot Locker, Inc. has its corporate headquarters in New York. At Foot Locker, Inc., our purpose is to inspire and empower youth culture through our family of brands by fueling a shared passion for self-expression and creating unrivaled experiences at the heart of the sport and sneaker communities.

Cashier

Sales Associate

Stock Associate

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Sales Lead

Equipment Operator

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Finish Line

PTO 3 days off

Finish Line is an American retail chain that sells athletic shoes and related apparel and accessories. The company operates 660 stores in 47 states, mostly in enclosed shopping malls, as well as Finish Line-branded athletic shoe departments in more than 450 Macy's stores.

Associate

Stock Associate

Store Management

In-Store Merchandiser

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Champs Sports

PTO 3 days off

Champs Sports is one of the largest, athletic sports-specialty retailers in North America. We bring to the table an arsenal of the finest, freshest athletic apparel, footwear and accessories you’ll find anywhere. We believe that through our brands and our knowledgeable sales associates, we can claim the high ground as the authority on Game, and we’re here to help you up your own personal Game.

Cashier

Sales Associate

Sales Lead/Key Holder

Assistant Manager

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Allow Elder

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[etherealcorestore]

The Influence of Streetwear Clothing on Modern Fashion

Streetwear clothing has dramatically influenced the fashion landscape over the past few decades.

What began as a grassroots movement tied to urban youth culture has blossomed into a global phenomenon that impacts luxury brands, high fashion, and mainstream trends.

This article explores the roots of streetwear, its rise to prominence, and its profound influence on modern fashion.

The Origins of Streetwear Clothing

Streetwear clothing finds its origins in the late 1970s and early 1980s, primarily in urban centers like New York City and Los Angeles. It was heavily influenced by the skateboarding and hip-hop scenes.

Skateboarders in Southern California and hip-hop enthusiasts in New York City began to create a unique style that was practical, comfortable, and expressive. This early streetwear was characterized by baggy jeans, oversized t-shirts, hoodies, and sneakers.

One of the pivotal moments in the history of streetwear was the launch of Shawn Stussy's brand, Stüssy, in the 1980s. Stussy, a surfer who started by screen-printing his signature on t-shirts, quickly gained a following. His designs resonated with the youth, blending surf culture with urban aesthetics, laying the foundation for modern streetwear.

Streetwear Enters the Mainstream

The 1990s saw streetwear gaining momentum, as brands like Supreme, A Bathing Ape (BAPE), and FUBU entered the scene. Supreme, founded by James Jebbia in 1994, became synonymous with streetwear culture. Its limited releases, bold designs, and collaborations with artists and other brands created a sense of exclusivity and desirability.

Hip-hop artists played a crucial role in propelling streetwear into the mainstream. As hip-hop became a dominant force in popular music, the fashion associated with it gained widespread visibility.

Artists like Jay-Z, Tupac Shakur, and the Notorious B.I.G. were often seen sporting brands like Timberland, Tommy Hilfiger, and Polo Ralph Lauren, blending streetwear with elements of high fashion.

The 2000s: Streetwear's Global Expansion

The 2000s marked the global expansion of streetwear. Brands from Japan, such as A Bathing Ape (BAPE) and UNDERCOVER, began to influence the global fashion scene.

BAPE, founded by Nigo in 1993, became famous for its unique designs, camouflage prints, and iconic ape logo. The brand's popularity soared when celebrities like Pharrell Williams and Kanye West started wearing it.

Collaborations between streetwear brands and high fashion houses became more common during this period. One of the most notable collaborations was between Louis Vuitton and Supreme in 2017.

This partnership symbolized the fusion of streetwear and luxury fashion, showcasing how streetwear had gained legitimacy and respect within the high fashion community.

The Cultural Impact of Streetwear

Streetwear's influence extends beyond fashion; it has become a significant cultural force. It represents a blend of various subcultures, including skateboarding, hip-hop, punk, and graffiti art. This eclectic mix has created a style that is both diverse and inclusive, resonating with a wide range of individuals.

Streetwear has also democratized fashion. It challenges the traditional notion that high fashion is exclusive and inaccessible.

Streetwear brands often use social media and online platforms to reach their audience directly, bypassing traditional retail channels. This approach has allowed smaller, independent brands to thrive and compete with established fashion houses.

The Business of Streetwear

The business model of streetwear brands is unique and has significantly impacted the fashion industry. Limited releases, or "drops," create a sense of urgency and exclusivity.

These drops often sell out within minutes, creating a buzz and high resale value. Platforms like Ethereal core store and Grailed have emerged to facilitate the buying and selling of coveted streetwear items, further fueling the hype.

Collaborations are another crucial aspect of the streetwear business model. Brands frequently team up with artists, designers, and other brands to create limited-edition collections.

These collaborations generate excitement and allow brands to reach new audiences. For example, Nike's collaborations with Virgil Abloh's Off-White and Travis Scott have been immensely successful, blending streetwear aesthetics with the brand's athletic heritage.

Streetwear and Sustainability

As streetwear continues to grow, sustainability has become an increasingly important topic. The fashion industry is one of the largest polluters globally, and streetwear brands are beginning to address this issue.

Some brands are adopting sustainable practices, such as using organic materials, reducing waste, and promoting ethical production methods.

For instance, brands like Patagonia and Everlane are known for their commitment to sustainability. They prioritize transparency in their supply chains and use environmentally friendly materials.

Additionally, the rise of vintage and second-hand streetwear markets has contributed to a more sustainable approach to fashion. Consumers are increasingly seeking out pre-owned items, reducing the demand for new production.

The Future of Streetwear

The future of streetwear looks promising, as it continues to evolve and adapt to changing trends and cultural shifts. Technology will play a significant role in shaping the future of streetwear.

Virtual fashion shows, augmented reality (AR) shopping experiences, and blockchain technology for authenticating products are some of the innovations on the horizon.

Streetwear's influence is also expanding into other industries, such as sports, gaming, and entertainment. Collaborations between streetwear brands and sports teams or esports organizations are becoming more common, creating new opportunities for cross-promotion and fan engagement.

Moreover, as streetwear becomes more mainstream, it faces the challenge of maintaining its authenticity and cultural relevance.

Brands will need to stay true to their roots while also embracing innovation and diversity. The ability to balance exclusivity with accessibility will be crucial for the continued success of streetwear.

Conclusion

Streetwear clothing has profoundly impacted modern fashion, transforming from a niche subculture to a global powerhouse. Its influence can be seen in the way people dress, the business models of fashion brands, and the broader cultural landscape.

By blending elements of various subcultures and challenging traditional fashion norms, streetwear has created a unique and dynamic style that resonates with millions.

[downincmi]

Athletic Footwear Market Dynamics: A Comprehensive Analysis

The athletic footwear market comprises shoes designed for professional athletic or amateur sporting purposes. Athletic footwear is crafted with special soles, cushioning, breathability, and flexibility features to suit various sports. These shoes provide excellent shock absorption and support during high-impact exercises. The global athletic footwear industry is driven by rising health awareness, increasing participation in sports and fitness activities, and growing consumer spending on athletic apparel and footwear. The Global Athletic Footwear Market is estimated to be valued at US$ 85,047 Mn in 2024 and is expected to exhibit a CAGR of 1.8% over the forecast period 2023 to 2030. Key Takeaways Key players operating in the athletic footwear are Nike, Inc., Adidas Group, Crocs, Inc., Wolverine World Wide, Inc., Skechers U.S.A., Inc., Under Armour, Inc., Puma AG, Geox SpA, K- Swiss. Nike remains the dominant player with over 40% market share owing to its strong brand image, extensive distribution network, and consistent product innovation. The global athletic footwear market is expected to witness robust gains owing to steadily rising health awareness among youth and increasing participation in sporting events and recreational activities worldwide. Additionally, the growing demand for multi-activity and versatile athletic shoes suitable for both exercise and casual wear will further propel market growth over the forecast period. The athletic footwear market is witnessing increasing global footprint of key players. Industry leaders are expanding to untapped regional markets through strategic partnerships and acquisitions. At the same time, growing industrialization in developing nations is anticipated to drive significant market gains across Asia Pacific and Latin America through the forecast period. Market Key Trends

The athletic footwear market is increasingly shifting towards more sustainable sourcing practices and eco-friendly material innovation. Growing consumer consciousness about ethical and environmental impacts has pushed footwear brands to reduce carbon footprint and invest in green manufacturing. Many top brands have established sustainability goals and are actively collaborating with green materials suppliers and recycling firms. Meanwhile, advanced fabrics derived from recycled ocean plastics and other renewables are gaining traction in the industry.

Porter’s Analysis

Threat of new entrants: High initial capital investment required for manufacturing and distribution will limit new competition.

Bargaining power of buyers: Large buyers such as sports retailers can negotiate lower prices from brands.

Bargaining power of suppliers: A few key raw material suppliers for shoes gives them some bargaining power over brands.

Threat of new substitutes: Growth in popularity of minimal or barefoot running poses a threat to traditional athletic shoes.

Competitive rivalry: Market dominated by top brands results in competitive pressures to innovate and differentiate through performance, styling, endorsements. Geographical Regions

North America accounts for the largest share of the global athletic footwear market in terms of value, with the US alone making up over half of the regional market. The popularity of basketball and other team sports has fueled consistent demand for performance and lifestyle athletic shoes. Asia Pacific has emerged as the fastest growing regional market for athletic footwear. Countries like China, India and other developing economies are seeing rising incomes as well as an increased participation in recreational exercise and sports. This has translated to surging demand for affordable yet high-quality running, training and basketball shoes manufactured locally as well as imported brands.

[influencermagazineuk]

Beyond the Arena: How Sports Marketing Benefits Non-Sport Businesses

Sports marketing isn't just for athletic apparel companies and energy drink giants. Today, a growing number of non-sport businesses are leveraging the power of sports to reach new audiences, build brand awareness, and ultimately drive sales. This article explores the compelling ways in which sports marketing can positively impact non-sport businesses. Harnessing the Power of Passion: Fans as Loyal Consumers Sports evoke a unique blend of passion, loyalty, and excitement. Fans are deeply invested in their favorite teams and athletes, creating a powerful emotional connection. Non-sport businesses can tap into this passion by associating their brand with the sports fans cherish. Imagine a financial services company sponsoring a local football team. By aligning themselves with a beloved team, they gain access to a dedicated fanbase who might be more receptive to their services due to the positive brand association. This emotional connection goes beyond traditional advertising, fostering trust and brand loyalty. Reaching a Targeted Audience: Hitting the Bullseye Sports offer a goldmine of targeted demographics. From young, tech-savvy fans following esports to families cheering on their local baseball team, there's a sports niche for virtually every target audience. Non-sport businesses can leverage this by strategically aligning with sports properties that cater to their ideal customer. For instance, a clothing retailer targeting a young, fashion-conscious demographic might partner with a popular streetwear brand that sponsors a major basketball tournament. This strategic partnership allows them to reach their target audience within a context they find engaging. Enhanced Brand Image: Winning Through Association Sports are often associated with positive values like teamwork, dedication, and perseverance. Non-sport businesses can benefit by associating their brand with these winning attributes. This "halo effect" can elevate their brand image and create a more positive perception among consumers. Imagine a tech company sponsoring a youth sports league. By supporting athletic development and promoting a healthy lifestyle, they not only contribute to the community but also position their brand as one that values similar principles. This positive association can lead to increased brand favorability. Engagement Beyond the Stands: Interactive Experiences Sports marketing goes beyond static advertising placements. Today's savvy businesses are creating interactive experiences that engage fans and leave a lasting impression. This could involve sponsoring contests and giveaways, hosting interactive booths at sporting events, or even utilizing social media campaigns that encourage fan participation. For instance, a beverage company might sponsor a "fan of the game" contest at a basketball game, where fans upload photos on social media using a branded hashtag. This interactive approach increases brand awareness while creating a fun and memorable experience for fans. The Bottom Line: Driving Sales Through Strategic Partnerships Ultimately, the goal of any marketing strategy is to drive sales. Sports marketing, when implemented effectively, can deliver tangible results. The brand awareness, positive brand image, and engagement generated through sports partnerships can translate into increased sales and customer acquisition. Imagine a furniture company sponsoring a televised sporting event and offering exclusive discounts during commercial breaks. The emotional connection with the game, combined with the immediate call to action, can incentivize fans to check out the furniture company's offerings. Stepping Onto the Winning Team Sports marketing offers a compelling avenue for non-sport businesses to achieve their marketing goals. By harnessing the power of passion, reaching targeted audiences, enhancing brand image, creating interactive experiences, and ultimately driving sales, non-sport businesses can leverage the excitement of sports to achieve long-term success. So, step onto the marketing field, explore the possibilities of sports marketing, and watch your brand score some major wins. Read the full article

[kicksaddictny]

Paris Saint-Germain x Lids x Fanatics Toronto Flagship Store

Paris Saint-Germain continues its global business success story and brand expansion opening stores in collaboration with Lids and Fanatics and will officially open their new Club official store on December 15th, located at 399 Queen Street W in Toronto.

As part of the football club's long-term partnership with Fanatics, Lids oversees the operations for PSG store locations to create one-of-a-kind and consistent retail experiences worldwide for sports fans and fashion mavens alike to enjoy. The Paris Saint-Germain store in Toronto is the first flagship store of the Rouge & Bleu in Canada, the fourth in North America (New York, Miami, Las Vegas, Toronto), and the 14th worldwide (France (3), London (1), Seoul (1), Tokyo (3), Doha (2).

Fabien Allègre, Chief Brand Officer at Paris Saint-Germain, stated, "Creating a connection between the City of Light and the Queen City by opening this 14th Official Boutique in the heart of Toronto is another contribution to the construction of our global brand and also a way to thank our fans in Canadian territory. We hope to capture the heart of Toronto, spread the magic of football to every corner of Ontario, and that this store will be a symbol of a shared adventure where Parisian dreams meet Toronto's energy."

Upon opening, the numerous supporters of the Club in Canada, especially the members of the Paris Saint-Germain fan club in Toronto, will have the opportunity to explore an exclusive capsule collection in the store created in collaboration with the Canadian concept store Better Gift Shop. The drop includes an exclusive line of clothing and a limited-edition jersey. For this opening, which marks a new milestone in the Club's development, Paris Saint-Germain has decided to engage with the local community. The club is partnering with the Play Forever Association, which implements its sports programs for the youth of Toronto with a focus on education, entertainment, and care.

The Paris Saint-Germain and Play Forever partnership will kick off with a holiday event, inviting local kids to receive gifted products at the boutique. Next year, Paris Saint-Germain will fly-in expert coaches from PSG Academy to train local coaches as well as offering Toronto youngsters with dedicated football camps. On the longer term, a specific program will allow the girls participating in the program "Allez Les Filles" in Parisian suburbs to meet with their counterparts in Toronto.

Lawrence Berger, Co-Founder and Partner at Ames Watson, owner of Lids, and Chairman of FanzzLids Holdings, stated, "We are excited to expand our successful partnership with PSG and connect with Canadian consumers in the beautiful city of Toronto. Our latest store will include staples that fans and fashion enthusiasts enjoy including licensed local team apparel, along with other exciting features that we know will be loved by all who visit."

The new Paris Saint-Germain store will feature an impressive assortment of products including team jerseys, headwear, accessories, a full range of Nike and Jordan teamwear, one-of-a-kind collaborations, and Paris Saint-Germain designs exclusively available for purchase at the new location. This store is a one-stop destination for Paris Saint-Germain fans in Toronto and those traveling from all over the world, providing them with experiences like a customization station, a signature feature present in many Lids retail locations for fans to further personalize their Paris Saint-Germain gear on-site. In addition, collectibles such as exclusive signed game and non-game jerseys as well as other team items will be available for purchase in-store starting on December 15th.

[hayleyhoreg]

Sports Broadcasting: A Catalyst for Gateway Economic Development

Sports broadcasting plays a pivotal role not only in entertaining sports enthusiasts but also in driving economic development in various regions, 스포츠방송. One notable example is the partnership between sports broadcasting and the Gateway Economic Development Corporation, which has significantly contributed to the growth of the Gateway region. This article explores the symbiotic relationship between sports broadcasting and the Gateway Economic Development Corp, highlighting how sports events and broadcasting initiatives have become a catalyst for economic progress, attracting investments, boosting tourism, and enhancing the overall development of the region.

The Impact of Sports Broadcasting 

Sports broadcasting has evolved into a multi-billion dollar industry, attracting millions of viewers globally. The Gateway Economic Development Corp recognized the immense potential of sports broadcasting and forged partnerships with major sports leagues, teams, and broadcasting networks. Through live broadcasts, highlights, and comprehensive coverage, sports broadcasting creates a sense of unity, excitement, and pride among fans, generating increased interest in sports events and contributing to the economic growth of the region.

Stimulating Economic Growth 

The collaboration between sports broadcasting and the Gateway Economic Development Corp has significantly stimulated economic growth in the Gateway region. Hosting major sporting events, such as championships, tournaments, and high-profile matches, brings in a substantial influx of visitors. This surge in tourism results in increased spending on accommodation, dining, transportation, and retail, bolstering local businesses and creating employment opportunities. The exposure gained through sports broadcasting attracts potential investors, leading to infrastructure development, new businesses, and job creation, all of which contribute to the economic prosperity of the region.

Enhanced Infrastructure 

To accommodate large-scale sporting events and attract broadcasting networks, the Gateway Economic Development Corp has prioritized infrastructure development. Investments have been made to build state-of-the-art stadiums, sports complexes, broadcasting studios, and supporting facilities. These infrastructural advancements not only facilitate the smooth organization of sports events but also provide opportunities for local businesses to thrive. Ancillary industries, such as hospitality, tourism, and transportation, witness a significant boost as improved infrastructure creates a more conducive environment for hosting sporting events and broadcasting operations.

Job Creation and Skill Development 

The synergy between sports broadcasting and the Gateway Economic Development Corp has had a positive impact on job creation and skill development in the region. The growth of sports broadcasting has led to an increased demand for professionals in various fields, such as media production, broadcasting, event management, marketing, and hospitality. This demand has created employment opportunities for local residents and incentivized skill development programs to equip individuals with the necessary expertise. The Gateway region has witnessed a rise in talent and expertise, establishing itself as a hub for sports broadcasting and related industries.

Community Engagement and Social Impact 

Sports broadcasting serves as a unifying force, bringing communities together and fostering a sense of belonging. The Gateway Economic Development Corp recognizes the social impact of sports and broadcasting initiatives and actively encourages community engagement. Collaborative efforts between local schools, sports organizations, and broadcasting networks have resulted in youth development programs, scholarships, and sports outreach initiatives. These initiatives not only promote physical well-being but also inspire and nurture talent, empowering the local community and contributing to the overall social fabric of the Gateway region.

Sports broadcasting, in partnership with the Gateway Economic Development Corp, has emerged as a powerful catalyst for economic development in the Gateway region. By leveraging the popularity of sports events and utilizing the reach and influence of broadcasting networks, the region has experienced increased tourism, infrastructure development, job creation, and community engagement. The ongoing collaboration between sports broadcasting and the Gateway Economic Development Corp has established the Gateway region as a vibrant hub for sports enthusiasts, entrepreneurs, and investors alike. As the relationship continues to evolve, it is expected to foster sustained economic growth and a thriving sports ecosystem in the years to come.

[f1]

Formula 1 and Pacsun drop new merchandise collection ahead of 2023 season

Formula 1’s partnership with youth retailer Pacsun has moved up a gear with the official Spring launch of limited edition branded apparel and accessories. Following select styles being debuted at ComplexCon 2022, the new, expansive collection comes just in time for the 2023 F1 season, which kicks off in Bahrain this weekend. READ MORE: F1 and Pacsun present debut apparel range as part of a multi-year collaboration The collaboration between F1 and Pacsun caters to the sport’s ever-growing young audience, with new offerings building on the neutral-toned line of graphic tees and loungewear that sold out in weeks in-store and online last year. The new 37-piece collection introduces brighter and bolder styles, along with co-branded hats, matching sets, jerseys, zip shirts, camp shirts and socks – all items featuring iconic decals and racing elements. The line is available now – in sizes ranging from XS to XXL – exclusively in 275 Pacsun storefronts and online worldwide at Pacsun.com. “Following the success of the launch of our collaboration with Pacsun last year, it’s great to be starting the new season in style with a more extensive collection of products for fans to get their hands on,” said Oli Boden, Head of Licensing & Gaming at Formula 1. “The new lines really bring the excitement and fun of the sport to life, as we continue to look for new ways for younger fans to show their passion for F1.” READ MORE: F1 TV unveils new features and presenter line-up ahead of 2023 season Brie Olson, Co-CEO at Pacsun, added: “With increasingly high exposure and demand, we look forward to giving our community and fans the ability to engage further with Formula 1 through our collaboration, especially after seeing the positive response to our teaser drop last year. “This collection will also offer more apparel options and extras just in time for the start of the Formula 1 2023 season.” via Formula 1 News https://www.formula1.com

[counterten]

Discover the thrill of achievement and teamwork with our Youth Sports Rewards program. Designed to inspire and motivate young athletes, our program recognizes their dedication, skill development, and sportsmanship. As they strive for excellence on the field, participants earn exciting rewards, fostering a sense of accomplishment and camaraderie. From medals and certificates to exclusive opportunities, our Youth Sports Rewards initiative celebrates the passion and commitment of budding athletes, encouraging a lifelong love for sports and personal growth.

[virtchandmoir]

Tessa Virtue steps into the style spotlight for new 'uplifting' fashion campaign

Canadian Olympian talks personal style, women supporting women — and what's next for her off the ice.

August 30, 2019

From left: Ashley Callingbull, Karine Vanasse and Tessa Virtue are featured in a new campaign for Canadian retailer RW&CO.  HANDOUT/RW&CO.

Growing up, Tessa Virtue faced no shortage of strong female role models.

“I was so lucky. I grew up with an incredibly strong grandmother, mother and sister,” Virtue says. “All three, independent, fierce, clever women who were hard workers, had goals and visions for themselves, and were really ambitious.”

“And, they didn’t apologize for those goals.”

The trio’s individual and combined influence left a Virtue with a sense of “limitless,” she recalls.

“I really believed that I could do or be anything,” she says with a smile.

While she didn’t pause to think much on it then, she’s now keenly aware of the fact that her inspirational upbringing, surrounded by a network of strong women who promoted the underlying message of “yes, you can!”, wasn’t always the case for other young girls.

“I didn’t realize that not everyone felt that way. That, not everyone felt that privilege,” she says.

The realization has been a contributing factor to the increased visibility of Virtue in media and advertisements in recent years — primarily those following the 2018 Pyeongchang Olympics where she and ice-dancing partner Scott Moir stole the spotlight for their riveting routines — that allows fans and followers a glimpse into Virtue’s life that goes beyond her on-ice achievements.

“For whatever reasons, after the Pyeongchang games, there was a different awareness of both Scott and me … but it provided so many unique opportunities. And, hopefully I can have some kind of impact for young girls to look up to,” she says humbly. “I feel very privileged to be able to be considered any kind of role model.”

Olympic ice dance gold medallists Tessa Virtue and Scott Moir of Canada hold up the Canadian flag after their winning performance at the Pyeongchang Winter Olympic Games on Tuesday in Pyeongchang-gun, South Korea. PAUL CHIASSON / CANADIAN PRESS

Her visibility on social media platforms such as Instagram, where she boasts a following of 364,000 and counting on her account @tessavirtue17, is one area where she works to constructively (and carefully) share her struggles and successes, in the hopes of leaving a positive impression on those who may happen to scroll by.

“I’m conscious of that. And I try to do that in a way that is authentic,” she says of fully realizing the scope of her role via social media and beyond. “I think, often, about how a nine-year-old girl would feel if she were to scroll through my Instagram. And, what messaging I’m sending, both objectively and subjectively. I think, ‘What kind of role model am I?’”

Focusing on the type of content she shares — positive messages and happy shots of herself attending events or with friends and family —  has kept her somewhat safeguarded from the rampant online trolling that plagues many celebrities online. And, when she does face negativity, she doesn’t allow herself to get too caught up in it.

“You put yourself out there and I think there is always vulnerability with that,” she says. “Whether that’s standing at centre ice and waiting for the music to start, or posting something on social media for everyone to criticize, you just have to hope that the good outweighs the bad.”

Her ambition to present a positive role model to young girls and women led her to a recent collaboration with the Montreal-based fashion brand RW&CO. The campaign, which sees her featured alongside Canadian actress Karine Vanasse and First Nations activist Ashley Callingbull, the first Indigenous woman to be crowned Mrs. Universe, aims to promote “powerhouse” working women, in various stages of their careers.

“The campaign is so in line with my messaging and the things that I’m trying to accomplish now, outside of sport,” Virtue says. “And it’s something that I can relate too, also.”

Virtue hopes people pick up on the collaborative, supportive air of the campaign stars and feel empowered to introduce that outlook into their own lives.

“The culture now of this competition that’s ingrained in us, to pit women against other women, and this unrealistic standard that we’re all held to — all these issues are pervasive,” she says. “We can only be stronger for women when we support one another.”

Speaking on a hot, sunny day in July at a studio space in Montreal during a brief break in shooting images for the campaign (with her mom looking on in support), Virtue reflected on how, at 30 years old, she’s reached a point in her life where she’s “transitioning,” personally and professionally.

“And I’m looking to other women to support and uplift me,” she says of the changes. “So, I think it’s really neat that (RW&CO. is) putting together, really, a movement to incorporate so many things. And, they’re not just talking the talk.”

To mark the release, the retailer will be running a contest for Canadians to nominate an inspiring woman in their lives. The winner will receive a donation to the charity of her choice.

In addition to providing a visual representation of strong female role models, the partnership provided Virtue and her campaign co-stars with the opportunity to donate a portion of their fee to a cause of their choice. Callingbull directed her share toward a shelter for Indigenous women and children, while Vanasse chose a women’s shelter in Montreal.

Virtue, chose to promote another passionate platform, highlighting her efforts as an ambassador for the Canadian organization FitSpirit, which works to promote and support physical activity and athletics programs for young girls.

“It’s something that is so close to my heart,” she says of the role. “Obviously, I’ve reaped the benefits of sport and activity. But not many girls, as it turns out, even have the resources available to them to be physically active or to maintain that as they go through high school. So, FitSpirit is connecting with schools and giving that accessibility to young girls and youth at a time when they might otherwise drop out our prioritize other things.”

“It’s an opportunity to be active and connect with other girls — and to realize the power that those lessons and the sense of building self confidence and self worth that will carry forward for them.”

Recalling a recent visit to a school with FitSpirit where she met with young girls in the program, she recalls, with evident pleasure, sharing her enthusiasm for athletics with the girls — and how she took a little bit of something away from the visit for herself, too.

“They were so curious and it’s so obvious that they’re capable of taking over the world,” she says of the energetic assemblage of youths. Needless to say, it left her feeling inspired.

“When we realize the powerhouse of that sisterhood and the camaraderie among women — there’s no stopping us,” she says.

Flash fashion: Style talks with Tessa Virtue

Canadian Olympian Tessa Virtue may be known more for her on-ice moves than her off-ice style — but, these days, the 30-year-old athlete and ambassador is putting a lot more emphasis on what she wears.

“I lived in either sweatpants or athletic wear,” she says with a laugh of her go-to uniform during her training days. “I was really of two extremes, which plays to my personality as a bit of an extremist. I was either in full-on workout wear or black tie. So, I didn’t have that middle range.”

But, now, as she ventures confidently into her next career adventures that see her stepping away from amateur sport, she says she’s having fun exploring her personal style as she spends more time in the “corporate sphere” and much less time on the ice.

“It has definitely evolved over time,” she says of her fashion sense. “Now, I would say my personal style is pretty classic and refined — with a bit of a twist. I like to have a bit of an edge to every outfit.”

Virtue recently took time away from her busy schedule to dish four tidbits about her personal style. Here’s what she had to say:

On how she chooses her outfits: “I definitely dress based on my mood. I like accessorizing differently. Having classic, quality pieces and mixing in graphic tee, a headband, a pair of funky boots or a belt and changing the outfit entirely.”

On here greatest style influence: “My mom has always shopped for me. I’m so lucky that I have an in-house stylist.”

On her MVP (most valuable piece): “I love a good blazer. Whether it’s jeans, a T-shirt and a blazer, or a power suit, I think that would be my staple.”

On her most cherished item: “My grandmother’s necklace.”

—Windsor Star

[kicksaddictny]

PUMA 2023 Pride Collection

According to PUMA

PUMA celebrates the PRIDE community with a round of initiatives and its REFORM platform, which aims to eliminate biases and ensure that everyone who wants to play can play, regardless of their gender, race, or background.

As part of its commitment to inclusivity, PUMA has released a new product line that celebrates PRIDE. The 2023 PRIDE collection showcases PUMA's support for the LGBTQ+ community and its ongoing efforts to promoting advocacy, education, and inclusivity.

Championing the aesthetics of the gay liberation movement of the 1960s, PUMA has created a special mosaic pattern with a handmade look and feel, comprising grassroots iconography and symbols. The iconic PUMA Suede is also redone with elements of the same pattern used on the laces, tongue, heel, and collar of the low-top silhouette. The resulting Downtown PRIDE pattern is used across items like the Downtown PRIDE Tee and Downtown PRIDE Shorts. Accessories are also included in the form of a Tote Bag, Multipouch, and Bucket Hat, all making use of the Downtown PRIDE pattern.

To further its commitment to advocacy and education, PUMA has partnered with The Trevor Project, the leading suicide prevention organization for LGBTQ young people. Together, we have created the #REFORMTheLockerRoom curriculum, a free online training course which aims to promote inclusivity and educate coaches, athletic directors and other youth-facing sports leaders about the importance of respecting and celebrating diversity.

Recognizing the importance of creating a safe and inclusive environment, for the fourth time PUMA joins forces with the support association Christopher Street Day (CSD) Nürnberg e.V. Through this collaboration, PUMA aims to amplify the voices and rights of the queer community. The partnership signifies PUMA's commitment to promoting diversity and equality.

With its REFORM platform, PRIDE collection, and local partnerships with The Trevor Project and CSD Nürnberg e.V., PUMA is supporting in creating a more inclusive and accepting world for all.

PUMA’s 2023 Pride collection is currently available at PUMA flagship stores, PUMA.com, and selected retailers. The #REFORMTheLockerRoom curriculum launches on May 30th. For further information please follow the link: https://reformthelockerroom.thetrevorproject.org. 

[f1]

F1 and Pacsun present debut apparel range as part of a multi-year collaboration

Formula 1 and youth retailer Pacsun have joined forces in a multi-year partnership, with their debut merchandise collection being unveiled to the world at the ComplexCon 2022 festival in California. The six-piece apparel range of iconic prints with dynamic racing elements and neutral tones covers t-shirts, sweatshirts and hoodies, ahead of a full Spring 2023 collection – spanning men’s, women’s and children’s wear – being launched to celebrate the new F1 season. F1’s latest collaboration also highlights the growth the sport has enjoyed within the North American market and increasing popularity amongst younger fans – the 2023 calendar including visits to Miami, Austin and Las Vegas. The initial collection will be available in select Pacsun stores and online worldwide at Pacsun.com from December 12. “This collection marks the exciting start of our partnership with Pacsun as we look to engage the next generation of Formula 1 fans through collaborations in the world of fashion, music and popular culture,” said Oliver Boden, Head of Licensing & Esports at Formula 1. “We look forward to the launch of the next collection in the spring as the 2023 season gets underway.” Brie Olson, President, Pacsun, added: “As we continue to tap into cultural moments important to our consumer, it’s a pleasure to add Formula 1 to our offerings and give fans additional apparel to showcase their passion for the sport.” via Formula 1 News https://www.formula1.com

[bunkershotgolf]

Original Penguin by Munsingwear® Announces Re-Signing of PGA TOUR® Winner Cameron Smith 

Original Penguin Golf, a division of Perry Ellis International, is pleased to announce the re-signing of PGA TOUR® winner Cameron Smith as a brand ambassador.

“Cameron Smith is a proven winner on the PGA TOUR and we are thrilled to continue our relationship and have him as an Original Penguin brand ambassador for years to come,” said Oscar Feldenkreis, CEO of Perry Ellis International. “Cameron’s four victories on tour, including a victory in each of the last three years, 2 Australian PGA Championships, member of the 2019 International President’s Cup team and participant in the 2020 Olympics solidifies his position as a true international star.  With his record setting win at the 2022 Sentry Tournament of Champions, and a rise to 11th in the Official Golf World Rankings, 2022 is already shaping up to be a very exciting year for Cameron.” 

Building on its appeal to youth culture, Original Penguin leverages the brand’s mantra to  “Be An Original®.”  Original Penguin pays homage to its rich brand heritage, having been  adored by countless icons for more than 60 years. A strong influence of humor, fun and  attention to detail can be seen in its products. The brand reworks its archive of mid-century classics with seasonal updates to reflect a modern lifestyle.

“I’m excited to continue my partnership with Original Penguin as they have been a huge  supporter of mine over the years,” said Smith. “I love the new looks they come up with every season, as they perfectly match my personality on and off the course.  As an athlete, Original Penguin offers breathability, comfort, style and protection from the elements - helping me to play my best golf.”   

Original Penguin’s design inspiration represents a fusion of retro heritage style with a  modern “original” twist. Fabrics include luxe sustainable recycled yarns with elastane  blends such as Repreve and 4 way stretch, extremely lightweight blends and moisture wicking UPF sun protection. Invoking the feeling of spring, the designs come with a new modern tailored fit, both sophisticated and trim yet roomy enough to swing uninhibited.  The Original Penguin Spring/Summer 2022 Golf collection fully encompasses the lifestyle of what it means to be an original.

About An Original Penguin by Munsingwear®

In 1955, Minneapolis-based Munsingwear – an underwear and military supply company – ironically became the touchstone of suburban sport with the introduction of the first iconic  golf shirt to America – an ORIGINAL PENGUIN®. For over 60 years Original Penguin, and its namesake icon Pete the Penguin, has been adorned and adored by the masters of golf, leisure and sport to define itself as an American classic. Known for its unique, humorous and detail-oriented clothing, today the Penguin icon has expanded into tennis and pickleball and still stands as a signal for those who know how to be an original and what you wear for the good times. Original Penguin offers a full range of men’s and children’s clothing, accessories and fragrances with retail stores worldwide as well as two dedicated e-commerce websites:www.originalpenguin.com andwww.originalpenguin.co.uk.

About Perry Ellis International

Perry Ellis International, Inc. is a leading designer, distributor, and licensor of a broad line  of high quality men’s and women’s apparel, accessories, and fragrances. The company’s  collection of dress and casual shirts, golf sportswear, sweaters, dress pants, casual pants  and shorts, jeans wear, active wear, dresses, and men’s and women’s swimwear is available  through all major levels of retail distribution. The company, through its wholly owned  subsidiaries, owns a portfolio of nationally and internationally recognized brands,  including: Perry Ellis®, An Original Penguin by Munsingwear®, Laundry by Shelli Segal®,  Rafaella®, Cubavera®, Ben Hogan®, Savane®, Grand Slam®, John Henry®, Manhattan®,  Axist® and Farah®. The company enhances its roster of brands by licensing trademarks  from third parties, including: Nike® for swimwear, and Callaway®, PGA TOUR®, and Jack  Nicklaus® for golf apparel.  Additional information on the company is available at  www.pery.com

[counterten]

Counterten's online platform is transforming youth pro sports by streamlining management and enhancing player engagement. With intuitive tools for coaches, administrators, and parents, Counterten simplifies scheduling, communication, and team coordination. Players can track their progress, access training resources, and stay connected with teammates through the platform's mobile app. Counterten's robust analytics offer insights into player performance and team dynamics, empowering coaches to optimize training strategies. By fostering a connected community and providing valuable insights, Counterten elevates the youth pro sports experience for all stakeholders.

[ocfooddiva]

@acfcstreet and @melissasproduce Unite to Deliver Clean Snax® and Fresh Produce to Los Angeles Community ⚽️ Today, Angel City Football Club (ACFC) announced Melissa's Produce, the leading distributor of specialty produce in the U.S., as a team partner. With this sponsorship, Melissa’s and ACFC will continue to use their platforms to provide healthy food to the Los Angeles community. 🥕 Through their involvement with 20+ sports teams and venues across the country, Melissa’s has been instrumental in bringing fresh produce to sports fans and their local communities. 🤝 Because of our shared passion for supporting our community, Melissa’s and ACFC will activate the Angel City Sponsorship Model, structured for every team partner to make a charitable impact. Melissa’s and ACFC will donate Fresh Fruit and Clean Snax® at ACFC youth soccer camps and clinics and other community events throughout the year. 🥅 Melissa’s healthy offerings don’t stop at fruits and vegetables – they also have a full line of healthy snacks. Melissa’s Clean Snax® are gluten-free, made with chia and flax seeds, and come in a variety of flavors. Through this partnership, ACFC and Melissa’s will create a co-branded Clean Snax® that will include a community give-back component and will be sold at Melissas.com and select grocery retail partners across Los Angeles. Melissa’s will also highlight key soccer moments in a monthly “Season’s Best” social feature on ACFC platforms. #announcement #partnership #angelcityfootballclub #melissasproduce #losangeles #cleansnax #community #communitysupport #communityoutreach https://www.instagram.com/p/CU3ghX8pNVP/?utm_medium=tumblr