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weare-blog-go · 4 years

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HOW YOU SHOULD ADVERTISE YOUR PRODUCT IN 2020!!!

So, in this session we will tell you about “Making Advertisement Content”. You can watch the explanation from the link below.

So Advertising is Forms of non-personal presentations & promotions from a product idea that is not free (paid) & is carried out by known o / sponsors (companies). There are 5 types of Advertising Media:

Media advertisement is a type of advertisement that uses physically printed media to reach consumers, business customers and prospects, such as magazines and newspapers. Advertising in a film or movies also called as Product Placement. Brand placement, also known as embedded marketing, is a marketing strategy that integrates references to particular brands or goods into certain works, such as a film or television show, for similar promotional purposes. For example is Wilson on Castaway, and Nike on Back to The Future.

Broadcast is a method of sending data, where the data is sent to many points, without checking or checking that the point is ready or not, regardless of whether the data is up to or not. Broadcast is a method of sending data, where the data is sent to many points, without checking or checking that the point is ready or not, regardless of whether the data is up to or not. Online is a term when we are connected to the internet or cyberspace, be it connected to our social media accounts, e-mails and various other types of accounts that we use or use via the internet. You can find it on your social media and websites. Types of outdoor advertising include billboards, bus benches, interiors and exteriors of buses, taxis and business vehicles, and signage posted on the exterior of your own brick-and-mortar location.

•Radio Ads

When we use radio ads there is 4 types which is

Spot, Adlibs, Insert, Talkshow

•Banner ads

This kind of ads we often see it when we use web service on the internet

•Pop ups and pop behind

This ads often seen if we use website like movie web etc.

•Promotial mix

Seems like trial to introduce our product such as

Sample, Coupon, Rebate, Premium, Gift, Free trial, Etc.

•Sample

That use to introduce our product to customer as a taster

•Coupon

Simple discount if we purchase some amount of product

•Rebate

Become a member of one product we can get some benefits like discount

•Premium

The other level of benefit that we get if we Become a member or we purchase the other level of our product

• A gift card is a product in the form of a particular value card, issued by a brand or company as a substitute for money when making a purchase transaction for a product or service

• Free trial in promotion means Giving samples of goods for free, this is one of the sales promotion tools that are considered the most expensive but also the most effective.

• Cashback is an offer in which the buyer is given a percentage of cash or virtual cash refund or even given a product but with certain certain conditions of purchase that have been determined by the organizer of the cashback.

• The act of offering a lower price temporarily in order to enhance the effectiveness of product sales efforts to cost sensitive consumers.

• buy one get one free: used in shops to mean that if you buy something, you get another of the same thing for no extra cost.

EVENT & EXPERIENCE

Company-sponsored Activities & Programs designed to create daily interactions or brand-specific interactions

Sport , entertainment, festival, art, charity, tour, and museum

Public Relations & Publicity

A variety of programs designed to promote or protect the image of the company or individual products

News,Callcenter, Speech,Seminar,CSR Corporate social responsibility,Community Relations and Media or magazines

Personal Selling : Face-to-face interaction with one or more prospective buyers for the purpose of making presentations, answering questions & procuring orders

Direct Marketing : Use of communication media (mail, telephone, fax, e-mail, or internet) to communicate directly with or request a response or dialogue from certain customers & prospect

> there are three weakness factors in making content advertisement. First is the budget, the budget is an important aspect in making content advertisement, especially in the advertisement of large companies that require using technology such as sophisticated cameras to software for video editing. Second is that media is never perfect. Third is a doubtful commercial source.

> The challenge in making content advertisement is Message should be noticed, read, heard, and got response. So content advertisement must be packaged properly and thoroughly in order to get maximum results.

> The strategy in delivering messages must be creative, the creativity that is built aims to attract attention to the audience / listener so that the message conveyed can be conveyed properly. Examples of creativity can be seen from Bukalapak.com advertisement, the concept of advertisement by making old school atmosphere and funny songs can be an attraction for the audience.

> Message story telling is the first step in message execution. The best way to identify is presenting the message or telling the brand, for example through News Advertisement where the message is delivered directly and is packaged in various ways.

Comparison is a way to convey a message by comparing one product to another, a message delivered by proposing the value of a product by comparing it with other products.

example : Samsung and apple ads

Inherent Drama is discover brand characteristics that can be dramatized in storytelling and decision myths that set brands apart from competitors.

Example : Sprite Ads: The Reality Is Not Like Korean Drama.

Problemand Solution advertisement that focuses on a consumer problem and offers a solution to the problem.

Example : nero ultradin cough medicine

Advertising Proposal have three steps : 1. Introduction, 2. Process Of Creating ADS , 3. Closing

Process Of Creating ADS have 5 Process that is :PRODUCTION STAGE, STAGE OF EDITING

ADVERTISING EQUIPMENT AND TOOLS, DESCRIPTION OF ADVERT DESIGN ,BUDGET

There have 3 criteria : Creativity, All of the process ,Detail process

You could find our Slides from the link below:

https://youtu.be/DVUTfhX4xx0

“GROUP SELFIE: Dhio, Fikra, Fiqri, Farrell, Renaldi”

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weare-blog-go · 4 years

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HOW TO BE SUCCESS FOR YOUR NEW BUSINESS!

Today we learn about new product development, we make an explanation of the power point given by the lecturer in accordance with what we have understood from what is explained by the lecturer, in the learning that we have done, it can be seen this material is divided into 3 focus namely: new product development, product innovation strategy and fast to market or fast follower.

From the lectures that were conducted today on March 12, 2020, we learned a material about how to create or create an innovation at the right time and at the right consumers, of course simple things like this are needed to address the market needs that continue to experience enhancement.

New product creation (NPD) is the method of getting into the market a new product. Due to changes in customer expectations, increased competition and developments in technology, or to capitalizing on a new opportunity, your company may need to participate in this process.

On the basis of a company having its own product life cycle, the picture in addition to providing an explanation that a company is required to make new product coordination in the market when the product has reached the maturity point and started the decline phase.

In the adoption process, consumers go through a series of stages from first learning about the new product to trying it and deciding whether to purchase it regularly or reject it. These stages in the consumer adoption process can be classified.

In the product development process there are 6 steps, namely idea generation (Strengthening ideas based on data), screening (filtering ideas that are not in accordance with company objectives), business analysis (This stage provides an analysis based on assessing the potential of new products, growth rates, and possible competitive forces), development (Spending costs to improve the product to become a viable product), marketing test (Conducting market testing as proof of the feasibility of goods sold in the real world and determining whether these goods are commercialized or not), and commercialization (commercializing goods into the market and will cost quite high).

Only one of the seven planned concept into "product winner" and 44% of new product development projects fail to achieve the profit target.

You could find our Slides from the link below:

https://docs.google.com/presentation/d/1QV1qCUE2R6o7ZnTyK_p161ehCJ3ZVzCf2VKpQ45L8Is/edit?usp=sharing

“GROUP SELFIE: Dhio, Fikra, Fiqri, Farrell, Renaldi”

#new product development #viral #student #Telkom University #content development

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weare-blog-go · 4 years

Video

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Mobile Content

#viral #cinta #gelora #merdeka #media #mobile #content development

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weare-blog-go · 4 years

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EVOLUTION OF 1G TO 5G

1G to 5G evolution

The original of cell systems - or their 1G arrangement named by the up and coming age of compasses presented - was propelled by Nippon Telegraph and Telephone (NTT) in Tokyo in 1979. In 1984, NTT had propelled 1G to be open to the entirety of Japan.

In 1983, the US propelled the main 1G activity and DynaTAC. Motorola got one of the main 'cell' phones utilized in the United States. Different nations like Canada and the UK propelled their own 1G arrange a couple of years after the fact.

Nonetheless, 1G innovation expands the quantity of shortcomings. Poor inclusion and low solid quality. There is no wandering help between different administrators and, on account of various frameworks on various recurrence ranges, there is no similarity between frameworks. More regrettable than every one of that, calls can't be scrambled, so anybody utilizing a radio scanner can get calls.

At an expense of $ 2,995 ($ 9,660 for every cash today), DynaTAC still figured out how to gather 20 million worldwide clients that thrived in 1990. There is no turning around; Success 1G. Get 2G.

Its basic features are:

Speed-2.4 kbps

Allows voice calls in 1 country

Use analog signal.

Poor voice quality

Poor battery life

Large phone size

Limited capacity

Poor handoff reliability

Poor security

Offered very low level of spectrum efficiency

Second Generation (2G), 2G refers to the second generation based on GSM and was emerged in late 1980s. It uses digital signals for voice transmission. Main focus of this technology was on digital signals and provides services to deliver text and picture message at low speed (in kbps).

It use the bandwidth of 30 to 200 KHz. Next to 2G, 2.5G system uses packet switched and circuit switched domain and provide data rate up to 144 kbps. e.g. GPRS, CDMA and EDGE.

The strength of 2G and 2.5G are : Key diffrentation with other technology Secure, Mass adoption

Second generation, 2G: • Data speed was upto 64kbps • Use digital signals • Enables services such as text messages, picture messages and MMS(Multimedia message) • Provides better quality and capacity • Unable to handle complex data such as videos. • Required strong digital signals to help mobile phones work. If there is no network coverage in any specific area, digital signals would weak.

2.5 G : The GSM technology was continuously improved to provide better services which led to development of advanced Technology between 2g and 3g • Provides phone calls • Send/receive e-mail messages • Web browsing • Speed : 64-144 kbps • Camera phones • Take a time of 6-9 mins. to download a 3 mins. MP3 song

weakness of 2G and 2.5G: • limited data services. • difficult to support demand for internet and email

Third generation: digital, high speed (high-speed), for broadband (broadband). Example: W-CDMA (also known as UMTS) and CDMA2000 1xEV-DO. 3G is a breakthrough in the delivery of data packages that enable various network applications to be implemented. In other words, 3G brings an evolutionary change in the speed of data transfer.

Between 2001 and 2003, EVDO Rev 0 on CDMA2000 and UMTS on the first GSM which was the forerunner to the third generation (3G) was introduced.

After entering Indonesia, 3G became the target of telecommunications companies. After going through auctions by the Directorate General of Post and Telecommunications, 3 cellular companies were selected to have licenses to develop 3G in Indonesia, including:

• Telkomsel

• Excelcomindo Pratama

• Indosat

The International Telecommunication Union defines 3G as a technology that can work as follows:

1. Has a data transfer speed of 144 kbps at a user speed of 100 km / hour.

2. Has a data transfer speed of 384 kbps at walking speed.

3. Has a data transfer rate of 2 Mbps on stationary users

Evolutionarily :

The IMT-2000 standard applies 2 types of evolution to 3G, namely:

1. From 2G CDMA standard IS-95 (cdmaOne) to IMT-SC (cdma2000).

2. From 2G TDMA standard (GSM / IS-136) to IMT-SC (EDGE).

Revolutionary :

This is the IMT-2000 standard which requires new spectrum allocation, for example IMT-DS (W-CDMA) because the required channels are quite wide (5 MHz), and TMT-TC (TD-SCDMA / UTRA TDD) plus IMT- FT (DECT) because it requires a TDD frequency.

Frequencies used by 3G technology, namely:

1. Frequency of reception (downlink) 1920-1980 MHz.

2. Frequency of delivery (uplink) 2110-2170 MHz.

Which includes 3G technology, namely:

EDGE (Enhanced Data Rates for Global/GSM Evolution) atau E-GPRS (Enhanced -General Packet Radio Services).

W-CDMA (Wideband – Coded Division Multiple Access) atau UMTS (Universal Mobile Telecommunication System).

CDMA2000-1X EV/DV (Evolution/Data/Voice) dan CDMA2000-1X EV-DO (Data Only)/ (Data Optimized) atau IS-856.

TD-CDMA (Time Division Code Division Multiple Access) atau UMTS-TDD (Universal Mobile Telecommunication System – Time Division Duplexing)

GAN (Generic Access Network) atau UMA (Unlicensed Mobile Access)

HSPA (High-Speed Packet Access)

HSDPA (High Speed Downlink Packet Access)

HSUPA (High Speed Uplink Packet Access)

HSPA+ (HSPA Evolution)

FOMA (Freedom of Mobile Multimedia Access)

HSOPA (High Speed OFDM Packet Access)

TD-SCDMA (Time Division Synchronous Code Division Multiple Access)

The advantages of 3G from previous generations:

1. Better sound quality.

2. Guaranteed security.

3. Data speeds of up to 2 Mbps for local / Indoor / slow-moving access and 384 kbps for wide area access.

4. Support multiple connections simultaneously, for example, users can browse the internet together by passing a call (telephone) to a different destination.

5. Shared infrastructure can support multiple operators in the same location. Interconnection to other mobile and fixed users.

6. National and international roaming.

7. Can handle packet-and circuit-switched services including internet (IP) and videoconferencing. Also high data rate communication services and asymetric data transmission.

8. Good spectrum efficiency, so it can use a maximum of limited bandwidth.

9. Support for multiple cell layers.

10. Co-existance and interconnection with satellite-based services.

11. The new billing mechanism depends on the volume of data, service quality and time.

Weaknesses of 3G Technology

Requires "Ideal" Power Control and insufficient transfer speed data in serving multimedia services that require speed qualified

This 3.5G technology allows users to download a variety of multimedia offerings, such as video streaming, music streaming, mobile TV, online games, movie footage, animation, video clips, games, sports video clips, financial news, playing a collection of songs in full, and download karaoke at high speed. All can be done while still making a video call without interrupting the data transfer process.

The following technology is used in 3.5:

• HSDPA (High Speed Downlink Packet Access) is the next development of data access from 3G. HSDPA is often referred to as the 3.5 generation (3.5G) because HSDPA is still running on the 3G platform. In theory HSDPA data access speeds are the same as 480kbps, but certainly HSDPA is faster ... The newer the technology, the better the better.

• WiBro (Wireless Broadband). WiBro is part of South Korea's information technology policy known as the 839 policy. WiBro is capable of sending data at speeds of up to 50 Mbps.

After a few years, CDMA 2000 upgraded their EVDO network technology. It became EVDO Rev A. This technology has a speed 10 times faster than EVDO Rev 0. Also UMTS or often also called 3GSM has upgraded their technology to HSDPA and HSUPA. This is what is called 3.5G

For Ecosystem :

Apps store Provider :

Content Provider / content Agregator :

Advertiser : TV

Customer : Everybody use phone 3G

Telco : EDGE, W-CDMA, CDMA2000-1X EV/DV, TD-CDMA, GAN, HSPA,HSDPA ,HSUPA ,HSPA+ ,FOMA ,HSOPA ,TD-SCDMA

Regulator : Government

Developer or Content Owner : Telkomsel ,Excelcomindo Pratama ,Indosat

OS provider : IOS , Windows , Blackberry and Android

Device Manufacture : Samsung , Blackberry , Xiaomi,Mito , Iphone , Advance

Banking : Not Supported yet

4G (4th Generation) is the fourth generation of cellular broadband network technology which succeeds 3G. Through IMT Advanced, a 4G network has to provide features specified by ITU. Potential and current applications include modified mobile web access, IP telephony, gaming services, mobile high-definition television, video conferencing, and 3D TV.The Long Term Evolution (LTE) system for first deployment was commercially introduced in 2009 in Oslo, Norway, and Stockholm, Sweden, and has since been deployed across most parts of the world. Nevertheless, it has been discussed that variants of the first update should be called 4 G LTE.

While in Indonesia the first appearance of those technology is in 2013, the telecommunications company Internux launched the first 4G Long Term Evolution service in Indonesia. Its product is named Bolt, which offers internet access speeds of up to 75 Mbps. And then followed with other company.

At the end of 2015 the Indonesian government have agreed on the implementation of 4G LTE connections nationally. The Government of Indonesia and local operators are committed to enveloping big cities and districts with strong fourth generation signals. Then, this effort also extended to hard-to-reach areas in the archipelago. The reason is simple, namely to facilitate the nation's access to data without obstacles. Even though it is an archipelago, Indonesia has not given up on bringing its people to a networked generation.

The weaknesses of 4G technology are growing divergence between telecommunications vendors and operators, not possible to offer full internet experience due to limited speed and bandwidth, comparatively higher cost to use and deploy infrastructure compared fast mobile generation, and heterogeneity of 4Gs wireless networks complicates the security issue. While the strengths of it are faster data transmission, higher bit rate and bandwidth up to 200 mbps, using seamless combo of many technologies (LAN, WAN, WLAN, etc.), and also dynamic information access for many kinds of device.

For the ecosystem, all of components on the ecosystem have been implemented on 4G. For device manufacturer Samsung, Huawei, Siemens, ZTE, Apple, etc. And there is chipset manufacturer like quallcom, Samsung, Huawei, etc. For the OS Providers are commonly used provider like Android and iOS. Based on www.sciencedirect.com example of 4G’s content provider is Java. The developer is a lot for example like Tencent, Facebook, Google, etc. And for the advertiser the most widely used is Google Adsense. For the app store provider is like Google Play Store, App Store, F Droid, Slipstream, etc. For Telco is many for example Telkomsel, Indosat Ooredoo, T-Mobile, Sprint, etc. Customer is everyone that could receive the 4G network. Banking is so much simple by using 4G network for example is Mandiri Online, Jenius App, BCA Online, etc. And the last is regulator, in Indonesia the regulator of 4G network is the Ministry of Communication and Information Technology.

With 4G coverage so low in some areas, why move to 5G akready?

5G has actually been years in the making.

Kevin Ashton described how he coined the term "Internet of Things" - or in short IoT - during a PowerPoint presentation he gave in the 1990s to convince Procter & Gamble to start using RFID tag technology.

The phrase that was captured and IoT was soon touted as the next big digital revolution that would see billions of connected devices sharing data seamlessly throughout the world. According to Ashton, a cell phone is not a cell phone, it is an IoT in your pocket; a number of sensors connected to the network that help you solve everything, from navigation to photography to communication and more. IoT will see data coming out of the central server and into what are known as 'edge devices' such as equipment that supports Wi-Fi such as refrigerators, washing machines and cars.

In the early 2000s, developers knew that 3G and even 4G networks would not be able to support such networks. Because 4G latency between 40ms and 60ms is too slow for real-time responses, a number of researchers are starting to develop next-generation cellular networks.

In 2008, NASA helped launch Machine-to-Machine Intelligence (M2Mi) Corp to develop IoT and M2M technology, as well as 5G technology needed to support it. In the same year, South Korea developed a 5G R&D program, while the University of New York founded NYU WIRELESS which focused on 5G in 2012.

The superior connectivity offered by 5G promises to change everything from banking to healthcare. 5G offers the possibility of innovations such as remote operations, telemedicine and even remote vital vital monitoring that can save lives.

Three South Korean operators - KT, LG Uplus, and SK Telecom - launched a direct commercial 5G service in December and promised simultaneous launch of 5G in 2019 throughout the country.

The main features of 5G are :

It is highly supportable to WWWW (wireless World Wide Web)

High speed, high capacity

Provides large broadcasting of data in Gbps.

Multi-media newspapers, watch TV programs with the clarity(HD Clarity)

Faster data transmission that of the previous generation

Large phone memory, dialing speed, clarity in audio/video

Mobile device ecosystem

Device manufacturer : iPhone, Samsung, Asus, Oppo, Vivo, Huawei, Realmi, 1+, etc.

Content Provider : Tencent Games,

Banking : Mobile banking, e-money, etc

Customer : Everyone who could operate the phone

Telco : Telkomsel, XL,

Regulator : Badan Regulasi Telekomunikasi Indonesia (BRTI)

App store provider : App Store, Play Store

Os provider : IOS, Android & Windows

Chipset manufacturer :Intel, Samsung, Taiwan Semiconductor, SK Hynix, Micron Technology, Broadcom, Qualcom, Texas Instrument, Toshiba & NVidia

youtube

The evolution of mobile communications: 1G to 5G

group selfie

FIN.

#viral #tech #techno #technology #network #evolution

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weare-blog-go · 4 years

Link

This application was created to help everyone know the level of water quality used in everyday life. In this application, there are indicators of water quality that are used to be included in the requirements of good water, the indicators used are pH, temperature, oxygen solubility, and conductivity. And the video above is an example of the UI of the application

#apps #technology #iot

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weare-blog-go · 4 years

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FAMILY ADVERTISEMENT ANALYSIS.

youtube

The analysis of children advertisement, Family Trike Bike

Q & A:

1. DOES IT (THE ADVERTISEMENT) TARGETTING THE PARENTS/CHILDREN?

A: Targeting the children, because the advertisement target the child interest to have the bike and ask their parents to buy it.

2. WHAT IS THE DIFFERENTS OF TAGLINE AND SLOGAN? SHOW IT ON YOUR ADS!

A: There is no Tagline on the ads, there is only slogan. Because, tagline create a phrase to introduce the brands. While slogan create persuasive action. In this case “Untuk anak pastikan, FAMILY!”

3. DOES THE USE OF ANIMATION IN THE ADS IS SUITABLE?

A: Yes, since it use animationand colorful that suits with their target.

Fin.

#family #advertisement #viral

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weare-blog-go · 4 years

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SOCIETY 5.0

Because there is a limit to what people can do, the task of finding the necessary information from abundant information and evaluating it was a burden, and due to age and differing degrees of skill the effort and scope of action was limited. Furthermore, due to various restrictions on issues such as declining birth rate and aging of the population and local depopulation. The appearance of technology helps the life of human in the future and change every inch of our society, everything connected using internet. The illustration above shows the condition of it.

The car has sensors on all sides so that it can detect objects that are nearby and provide information to car passengers through a small monitor in it, and the sensor is also useful for maintaining a safe distance between the car and surrounding objects or other vehicles while in auto pilot mode. Examples of Tesla cars that have an autopilot and sensor mode to be able to maintain a safe distance with other cars, and if too close the car will automatically reduce the speed automatically.

Currently the use of biotechnology as a tool by doctors, to assist them in their work, and this also simplifies and shortens the time needed to do their work. Online consultation is becoming a trend among the public at this time, there are many factors that cause this to happen, including saving time and energy, especially for elderly patients and saving on transportation costs required when consulting manually

Smart Gardening, a new technology used to facilitate the work of farmers, for example there is a tool used to sow seeds, harvest, water the plants.

And last but not least, today's technology makes it easier for us to connect with people far away even from us, and makes us connected to each other using only mobile phones that can be carried anywhere we want.

And this kind of technology is support by other components like IOT, Big Data, AI, and also robot as the Example of the result.

There are container trucks that send supplies to the city which means supply chain management whose data from the shipment is from a database using big data, inventories from agriculture. On the farm they use robotic drones and are controlled by humans. In the city they have wind turbines and solar panels to supply electricity.

Under the bridge there are sensors that are useful to provide information on river water levels, if the river water is high and dangerous to cross the bridge.

And all of that information can be accessed via a mobile phone. everyone can access it from everywhere and anytime. Every information integrated into one data center, since the volume of data is very vast it is called as Big Data. From it a lot of seen and unseen information could be generated and and use it to create better decision in the future.

Fin.

DHIO - RENALDI - FIQRI - FIKRA

#Smart Society #Viral #future #technology #high tech

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