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Tourism Whistler's Media Room??

Tourism Whistler's Media Room is not your typical media archive. They use Media Marmot Search Tool so that media can quickly find content related to their desired topic.

Their gallery is unlike any other I have seen. While a few photos are readily available, you have to register to gain access to the whole gallery and agree to give due credit to the original photographer. Access can take 1-2 business days to acquire, so use for time-sensitive news would be difficult to access. However, this allows Tourism Whistler to control who accesses their gallery. If I were Whistler I would like this, but as the media who wants quick and easy access, I do not like this speedbump in the publication process.

(The above photo credit is given to Karina Erhardt and Tourism Whistler)

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Target's target

Target's buyer brand persona is a young and trendy customer with style, who cares about quality while still wanting to find a good deal. Target does a great job of using inclusive models of all sizes, abilities, sexualities, and ethnicities in their advertisements. Because Target targets a young and trendy audience, I would recommend they invest more in social media marketing rather than traditional TV commercials or mail ads.

I have an idea for a marketing campaign Target could try, encouraging customers to buy products in 7 different colors (red, orange, yellow, green, blue, indigo, violet) and offering a free beverage at their Starbucks as a prize. It would be a rainbow scavenger hunt. There could be other themes, like a food from each food group to emphasize healthy eating or a book from a certain number of genres to encourage reading. Interactive shopping with tangible rewards would be fun. Starbucks successfully uses similar techniques, rewarding stars (points) which are redeemable for menu-items and merchandise.

Target's desired audience is young and trendy people who want to have fun. Why not make shopping at Target a weekly game?

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“Bible in a Year” Podcast

In a world oversaturated with digital content, the “Bible in a Year” podcast, hosted by the charismatic Fr. Mike Schmitz and produced by Ascension, emerged as a beacon of spiritual enlightenment. With its unique approach to studying the Great Adventure Bible and the convenience of podcasting, this transformative show has captured the hearts of millions around the globe and became #1 on Apple podcast.

Delve into Daily Scripture One of the most compelling aspects of the “Bible in a Year” podcast is its commitment to guiding listeners through the entire Bible in 365 days. What may seem like an ambitious endeavor is made easy through the podcast format. The podcast is led by Fr. Mike's insightful commentary and offers a structured and digestible way for lay people to engage with Scripture on a daily basis. Whether you're new to the Bible or a seasoned theologian, the BIY podcast provides an opportunity to deepen your understanding of the Bible and to make daily study of holy scripture part of your routine.

Building Bonds Fr. Mike Schmitz's warm, uplifting, and relatable style of communication is the key factor that contributes to the podcast's widespread success. His genuine excitement about the daily readings is contagious! That combined with his ability to break down complex passages into understandable nuggets of wisdom creates a sense of connection with listeners. Fr. Mike feels less like Dante’s guide Virgil and more like an old friend as he guides your scriptural journey. His daily prayers in the podcasts make you feel like a beloved child of God. Knowing that there are millions of listeners just like you, praying and learning, creates a comforting sense of community.

Consistency in Spiritual Growth The consistent release of new episodes plays a crucial role in the success of the “Bible in a Year” podcast. With a daily format, listeners seamlessly incorporate this spiritual practice into their routines. The commitment to a year-long journey ensures that participants develop a sustainable habit of engaging with the Bible.

The Power of a Podcast Podcasting proves to be the ideal choice for the "Bible in a Year" show amidst a myriad of conventional media methods due to its audible format and flexibility. Anyone who can read and has access to a Bible can read it. 4 million Bibles are printed each year around the globe… So why does this podcast stand out? It is because the Bible is hard to read, but it is easy to listen to. Fr. Mike explains the underlying stories, traditions, and historical events surrounding the daily Bible passages. He answers all of your questions in a conversational way. You don’t even realize the conversation is entirely one-sided. Additionally, listeners can engage with the content during their commutes, exercise routines, or moments of quiet reflection. I listen to it before I fall asleep at night. The unique format of this podcast fosters an intimate and personal connection with the material, making it an ideal platform for a daily devotional experience.

Bonus Content: I was incredibly blessed with the gift of hearing Fr. Mike speak in person twice and have a brief conversation with him. He is as powerful and personable on a stage as he is in the “Bible in a Year” podcast. My friend asked me to approach Fr. Mike to ask for prayers that she and her husband should have a child. Fr. Mike held my hand and prayed with me for my friend and her family. The part that stood out to me was “I pray that she always says Yes to Your will, God.” She did just that. She conceived and gave birth to a beautiful baby boy who was incredibly colicky. She nursed and loved and doted on him with the patience of a saint. SIDs took the baby before he was three months old and my friend, through her mourning, continued to give glory, praise, and thanks to God. She believed that the boy was God’s gift to give her and His gift to take “Home.”

Conclusion I highly recommend you join the journey and let the “Bible in a Year” podcast be your daily companion on the path to spiritual growth and enlightenment. https://media.ascensionpress.com/category/ascension-podcasts/bibleinayear/

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I remember watching Super Bowl XLVI when this commercial first aired. I remember being entranced and laughing as the bears slipped on the ice and seemed to almost dance as they tried to catch the Coke bottle. At the time, I didn't realize this was an advertisement to encourage viewers to purchase Coca-Cola. The video doesn't say that it should be bought. It gives no reason to buy the product. No price is listed and product quality isn't discussed. The video doesn't even give a reason why this product is needed... It is just fun to watch and put a smile on my face. But that was the marketing secret- making the audience feel positive about the product. Cheers to the Coca-Cola bears for making my childhood a little happier.

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Takeaways

The “Takeaways” I find most valuable are from the Red Bull and ModCloth analyses. Red Bull’s takeaway is, “Organic social media content doesn't always need to sell directly in order to be successful.” ModCloth’s is very similar, “Organic social media content should not always look and feel like an ad.” 

These two Takeaways emphasize focusing your social media content on what your target audience is interested in without it feeling too pushy. Direct advertising isn’t always needed. Social media content is successful when people view it, remember it, and associate positive feelings with the brand. Red Bull’s stunt videos don’t seem as though they are intended to sell an energy drink. Their videos are thrilling and impressive, leaving viewers wanting to share the experience. The desire to participate in the activities leads to the conclusion that buying and consuming their product will result in thrilling experiences. ModCloth’s approach is similar in that they blog about fashion, not necessarily their own products. Their blog is educational and insightful for their target audience. This draws the viewers in and makes them want to deepen their affiliation with the positive content. Additionally, the social psychology of reciprocity makes the audience feel as if they owe something to ModCloth in return for the fashion insights shared. This inclines the audience to purchase something from ModCloth. Reciprocity is a magical trick of the mind. By engaging with customers for purposes outside of direct advertisement, the customers feel obligated to do something in return. 

Social media content is most successful when it doesn’t feel like a targeted advertisement to sell a product. Social media content should flow comfortably and fit organically into current events and the interests of the targeted audiences. Red Bull and ModCloth have mastered this. 

Sabater, V. (2021, November 15). The law of psychological reciprocity. Exploring your mind. https://exploringyourmind.com/the-law-of-psychological-reciprocity/ 

Bergstrom, B. (Unknown). 7  Content Calendar Examples From Awesome Brands to Inspire Your Own. CoSchedule.

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Content Rich?

I remember logging onto my parents' computer and being overwhelmed with all the content on the Yahoo News homepage. I decided to Google Search the website, and it still exists! What a dinosaur! Unfortunately, it is still as visually busy as I remembered it. I spent a few minutes scrolling and clicking around. I was so overwhelmed by the amount of content that I can't recall what any of the content actually was about! I just remember thinking, "This is too much." Yahoo News is filled with images, links, advertisements, commercials, and news summaries that feel like clickbait. The site needs to be reorganized and formatted in a simpler layout that flows. I would recommend they enlarge their menu at the top and add a Today's Highlights option that would just show the summary of each page's top news story for the day. I would reduce the number of advertisements or move them to one side of the screen so that consumers can actually focus on the intended content. I would also recommend a change in color scheme. I would also recommend they use less unflattering pictures of politicians as it frames the headline as too biased before reading what the news story is supposed to be about.

Yahoo News claims to be attempting a less biased approach but has been rated as left-leaning (All Sides, 2023). This isn't a good look for a news site based on a search engine. Generally, humans expect search engines to provide results without bias so that the human can form their own opinion instead of having an opinion handed to them. I highly recommend considering centered language and images for news stories.

Twitter

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The Kraft you know and love is getting healthier!

You asked and we listened! Kraft Dinner Company investigated how our Mac & Cheese is cooked and consumed in your homes. One of the most common things we hear is that you wished it could be healthier, with simpler ingredients, without sacrificing the classic taste of Kraft Mac & Cheese. Our nutritionists, chefs, and food scientists worked diligently to create a new, healthier recipe with the same quality and taste. Our new recipe will have no synthetic dyes or artificial preservatives so that you can feel confident when feeding Kraft Mac & Cheese to your family. We replaced the synthetic colors with natural pigments derived from foods such as turmeric and paprika, keeping the color you have always seen. We have also created options with whole grains and reduced sodium!

Look for these new items in your grocery stores on January 1st! We are so excited to share healthier meals with your family. "Kraft Mac & Cheese lifts us up and makes us feel good inside and out. It’s the positive power of comfort, and it’s contagious in the best way."

"Follow us for more cheesy goodness"

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ZipFactor

Our athletes push themselves to be champions and Zippy Shoe Company makes achieving new records easier, with our new line of ZipFactor running shoes. ZipFactor shoes are ergonomically designed with the help of orthopedic specialists. We know knee pain can prevent athletes from achieving peak performance, so we are fixing that. ZipFactor reduces knee pain by up to 25% by using three separate layers of padding to create the unique shape of our sole. Additionally, the location of our signature Zipper, rather than traditional laces, controls your step and reduces knee pain caused by foot impact.

If you've stopped running because of knee pain, these shoes are designed for you. If your knee pain prevents you from reaching your goals, these shoes are for you. But what if you don't have knee pain? The ergonomic design of ZipFactor can prevent knee damage so that you can keep running for years to come!

The shoes hit shelves on Black Friday, but a limited number of shoes are available for pre-order in our store, here!

Check us out on Twitter https://x.com/bmecnd/status/1711204482715959596?s=20

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Hurry up! Chipotle is offering Carne Asada for a limited time...

Chipotle is temporarily offering Carne Asada as a protein option... and who doesn't love a good steak? The new Carne Asada is seasoned with fresh lime juice and cilantro, hand cut, and grilled fresh daily to tender, juicy perfection! When I say this is fresh, I mean FRESH! It is only cooked in small batches to ensure optimal tenderness and bold flavor. Chipotle only uses 53 ingredients in all of their food. These are real ingredients. No food dyes. No artificial flavors. No artificial preservatives. Only 53 delicious ingredients you could find in your own home. Chipotle's food is never frozen, prepackaged, or stored in cans. Chipotle only uses organic produce and purchases produce from local farmers whenever possible. You know there Carne Asada will be good, as it comes from responsibly raised meat with high animal welfare standards. No hormones are ever used.

Chipotle's new and limited Carne Asada pairs wonderfully with Chipotle's cilantro-lime rice... and of course, you can't forget to add guacamole! Trust me, I have had this for lunch three days in a row.

https://x.com/bmecnd/status/1708670400509423638?s=20

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Mailchimp is a very successful brand and marketing tool. It is used to send email blasts to large or small specified groups of contacts. Because their entire brand is software-based, technological errors do sometimes happen. However, Mailchimp has made it incredibly easy to determine if an issue originates from your network or if Mailchimp is problem-solving the issue on its end. Exclusively on X (formerly Twitter), @MailchimpStatus provides real-time updates on all of their tech-related issues that could possibly affect user experiences. They use two-way communication to learn about user problems and provide answers. If the problem seems to stem from Mailchimp, they provide status updates on resolving the issue and recommend alternative actions to users. I have used this page many times to see what is going on. Their open honesty about tech issues makes troubleshooting my problems much easier. By accessing the X page I can instantly know if I am simply doing something wrong or if the concern is on a much larger scale. https://twitter.com/mailchimpstatus?lang=en

Exclusively on X (formerly Twitter), @MailchimpStatus provides real-time updates on all of their tech-related issues that could possibly affect user experiences. They use two-way communication to learn about user problems and provide answers. If the problem seems to stem from Mailchimp, they provide status updates on resolving the issue and recommend alternative actions to users. I have used this page many times to see what is going on. Their open honesty about tech issues makes troubleshooting my problems much easier. By accessing the X page I can instantly know if I am simply doing something wrong or if the concern is on a much larger scale. https://twitter.com/mailchimpstatus?lang=en

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Unintelligent AI in Marketing

I worked next to a Planned Parenthood for 3 years and constantly received targeted ads for contraceptives, STI/STD treatments, and abortions. It was infuriating to see hundreds of sexual health-related ads each week, all completely opposite to my personal views. It was exhausting and embarrassing whenever I would try to show someone something on my phone and a weird herpes treatment advertisement would pop up. This was not intelligent marketing. 

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Social media is an essential form of communication for crisis management, as the nation learned from the Virginia Tech Massacre. Prior to this social media was primarily seen as a tool for entertainment. The hashtags #RUOK and #IMOK morphed social media so that it encapsulated all forms of communication- not just entertainment.

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Rugged Rosaries

Rugged Rosaries does an excellent job in marketing their products on social media. They post frequently and highlight Catholic holidays (Holy Days). Rugged Rosaries always links an image to their website in their social media posts on Facebook, Instagram, and Twitter (X). I wish they had a tumblr account that I could link on here. Instead I'll just link to their Facebook page.

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Hey! My name is Briana and this blog is 100% for school assignments. I am a student at UMSL taking COMM 3370: Social Media in Public Relations. In case there is any confusion, I am the adult in the photo. I just don't have any easily accessible pictures that don't have my kid in them!