#Artificial Intelligence in ERP

[jrsdynamics]

How AI Is Shaping the Future of ERP & CRM Solutions

AI Is Changing the Game for ERP & CRM — Are You Ready?

From smarter decision-making to automating daily tasks, AI in ERP & CRM systems is helping businesses work faster, better, and smarter.

In our latest blog at JRS Dynamics, we explore how AI is: ✅ Automating routine business processes ✅ Enhancing customer experiences ✅ Improving forecasting and inventory planning ✅ Powering tools like Microsoft Copilot in Dynamics 365

Whether you're in manufacturing, distribution, or services — AI is no longer a “future tech.” It’s already transforming how modern ERP & CRM systems work.

Read the full blog here: https://jrsdynamics.com/how-ai-is-shaping-the-future-of-erp-crm-solutions/

[softwaredevelopmenthub25]

Explore the innovative software development services offered by Software Development Hub (SDH). From MVP development and AI-powered solutions to ERP software, IoT, and cloud migration, SDH delivers cutting-edge expertise for startups and businesses worldwide. Discover insights, project highlights, and tips on building user-centric applications and driving digital transformation.

[ksoftwebdevelopment]

Online Classified Ads: A Classic Example of C2C E-Commerce

The Power of Online Classified Ads in C2C E-Commerce

In today’s digital era, e-commerce has redefined how individuals and businesses interact, creating seamless connections between buyers and sellers. A shining example of this transformation is the rise of C2C (Consumer-to-Consumer) e-commerce, with online classified ads leading the charge. Platforms like Craigslist, OLX, and Facebook Marketplace have revolutionized the traditional marketplace by making transactions faster, more convenient, and globally accessible.

Let’s explore how online classified ads exemplify C2C e-commerce, the technology behind their success, and the significant role they play in shaping the digital economy.

What is C2C E-Commerce?

C2C e-commerce, or consumer-to-consumer electronic commerce, facilitates direct transactions between individual buyers and sellers using third-party platforms. Unlike B2C (Business-to-Consumer) or B2B (Business-to-Business) models, C2C focuses entirely on connecting consumers for transactions without a middleman business.

Online classified ads are the backbone of C2C e-commerce, acting as digital hubs where users list products and services for sale. Other users can then browse, negotiate, and purchase directly from the seller.

Why Online Classified Ads Are Ideal for C2C E-Commerce

1. Direct Consumer Interaction Classified platforms prioritize direct communication between buyers and sellers. This immediate interaction fosters trust and simplifies decision-making, making transactions quicker and more personal.

2. Low or Zero Transaction Costs Most platforms allow users to post ads for free or charge minimal fees. This affordability encourages individuals to sell items and services, creating a thriving marketplace.

3. Diverse Offerings From second-hand furniture and electronics to rental properties and job postings, online classifieds cover a broad spectrum of categories, catering to a wide range of consumer needs.

4. Global and Local Reach Users can choose between targeting local buyers for quick sales or reaching a global audience for niche products, making these platforms highly versatile.

5. User-Friendly Platforms Designed to be simple and intuitive, classified sites are accessible to users of all skill levels, enabling easy posting, browsing, and communication.

The Technology Behind Online Classified Platforms

The success of online classified ads lies in the sophisticated technologies powering these platforms:

Advanced Search Algorithms: These ensure users quickly find relevant listings based on location, category, and price.

Secure Payment Gateways: Many platforms integrate secure payment options to safeguard transactions.

Responsive Web Design: Classified platforms are optimized for mobile devices, ensuring consistent user experiences across screens.

AI-Powered Recommendations: Artificial intelligence offers personalized suggestions based on user preferences and browsing behavior.

SEO and Analytics: Platforms leverage SEO to boost the visibility of listings on search engines and use analytics to understand and enhance user engagement.

Benefits of Online Classified Ads in C2C E-Commerce

1. Empowering Small Sellers Classified ads provide a level playing field for individuals and small businesses to reach buyers without requiring a physical storefront.

2. Promoting Sustainability By encouraging the resale of second-hand goods, these platforms reduce waste and contribute to a circular economy.

3. Faster Transactions With features like instant messaging and real-time notifications, classified platforms streamline communication and accelerate deals.

4. Cost-Effective Marketing Sellers can create impactful ads with photos and detailed descriptions without needing expensive marketing campaigns.

Challenges in C2C E-Commerce via Classified Ads

Despite their advantages, online classifieds face challenges:

Trust Issues: Buyers may worry about product quality, payment security, or fraudulent listings.

Minimal Regulation: Without strict oversight, issues like spam, counterfeit goods, and misleading ads may arise.

High Competition: The abundance of listings can make it hard for sellers to stand out without investing in premium placements.

Logistics: Delivery is often left to buyers and sellers, complicating transactions for bulky or long-distance items.

How Online Classified Ads Drive C2C E-Commerce Growth

Despite these obstacles, classified platforms remain pivotal in the growth of C2C e-commerce for several reasons:

Democratization of Commerce: They empower anyone with internet access to participate in the marketplace.

Innovative Monetization: Features like promoted ads and premium listings offer additional value to users while generating revenue for platforms.

Community Building: By fostering local transactions and encouraging user feedback, classified platforms create engaged communities.

Optimizing Classified Listings with SEO

For sellers, SEO (Search Engine Optimization) is essential to boost visibility on classified platforms. Including relevant keywords like “buy and sell locally,” “best deals online,” or “affordable used goods” can significantly enhance listing performance.

Companies like KSoft Technologies specialize in web development, SEO strategies, and digital marketing, helping classified platforms and individual sellers achieve:

Higher rankings on search engines.

Enhanced user interfaces for better engagement.

Scalable and secure technology solutions.

The Future of Online Classified Ads in C2C E-Commerce

The future of online classifieds is bright, with innovations in AI, blockchain, and logistics solutions promising to address current challenges. These advancements can enhance trust, security, and overall user experiences, ensuring the continued growth of C2C e-commerce.

As technology evolves, businesses offering web development, mobile app development, and SEO services, such as KSoft Technologies, will play a vital role in empowering classified platforms to stay competitive and innovative.

Conclusion

Online classified ads are a cornerstone of C2C e-commerce, creating spaces for direct consumer interaction, affordable transactions, and sustainable commerce. By connecting buyers and sellers without traditional barriers, these platforms exemplify the potential of technology-driven marketplaces.

Whether you're looking to improve your classified platform or enhance your digital presence, KSoft Technologies offers cutting-edge solutions in web development, mobile app creation, and SEO strategies to help you thrive.

Visit KSoft Technologies today and discover how we can help elevate your business in the evolving digital economy! 🚀

[codetradeinsights]

𝗥𝗲𝘃𝗼𝗹𝘂𝘁𝗶𝗼𝗻𝗶𝘇𝗲 𝗬𝗼𝘂𝗿 𝗠𝗮𝗻𝘂𝗳𝗮𝗰𝘁𝘂𝗿𝗶𝗻𝗴 𝘄𝗶𝘁𝗵 𝗔𝗜-𝗱𝗿𝗶𝘃𝗲𝗻 𝗘𝗥𝗣 𝗦𝗼𝗹𝘂𝘁𝗶𝗼𝗻𝘀!

Discover how integrating Artificial Intelligence with Enterprise Resource Planning can transform your manufacturing operations. Check out our latest blog post to explore the future of smart manufacturing:

Read more about the next wave of intelligent ERP systems and stay ahead in the digital transformation race!

https://www.codetrade.io/blog/ai-driven-erp-solutions-for-the-manufacturing-industry/

[pipalz]

14 Marketing Challenges You’ll Face In 2024 (+ Solutions)

In this article, we'll explore 14 marketing challenges that are expected to arise in 2024, along with effective strategies to overcome them.

[nzcares]

NZCares Hospital ERP Solution is the digital command center for modern healthcare institutions. From OPD to inventory, billing to HR, our modular ERP connects every department under one unified system—boosting efficiency, minimizing errors, and enabling smarter, faster decisions across the board.

[achyutasoftware]

🎓 India’s Most Affordable School ERP System & Mobile App 📱 Empower your school with cutting-edge technology—at just ₹5000 and ₹3000/year! Now get a custom ERP, mobile app & website in your school’s name 🚀

✅ Add unlimited students, staff & parents ✅ Multi-branch management ✅ Biometric/QR/manual attendance ✅ Online exam tools & fee management ✅ WhatsApp notifications ✅ Admin/Staff/Parent/Student login

📍 Made for Smart Schools | Built in Lucknow 🎯 Book Your Free Demo Today!

📞 079920 48363 | 08069409499 🌐 Visit: https://achyutagroup.com

#SchoolERP#SmartSchoolIndia#BestSoftwareCompanyInLucknow#AchyutaSoftware#EdTechIndia#MobileAppForSchool#AffordableERP#OnlineExamSystem#SchoolManagementSoftware#ERPDevelopment#CustomSchoolApp#BiometricAttendance#LucknowSoftwareCompany#LinkedInBusiness#PinterestMarketing#InstagramBusiness#facebookmarketing

[jcmarchi]

Aibidia Secures $28 Million in Series B Funding to Expand AI-Powered Tax Tech to the US Market

New Post has been published on https://thedigitalinsider.com/aibidia-secures-28-million-in-series-b-funding-to-expand-ai-powered-tax-tech-to-the-us-market/

Aibidia Secures $28 Million in Series B Funding to Expand AI-Powered Tax Tech to the US Market

Aibidia, a Finnish fintech innovator, has successfully raised $28 million in Series B funding, positioning itself to scale its AI-driven tax technology platform for multinational corporations across the US. The round, led by Activant with participation from existing investors DN Capital, FPV, and Icebreaker.vc, marks a pivotal moment in the company’s journey to bring advanced tax compliance and transfer pricing solutions to global enterprises facing increasing regulatory challenges.

Since its founding in 2018, Aibidia has become a critical part of the tax tech ecosystem for large corporations. Its platform, which automates and optimizes global transfer pricing and tax compliance processes, is already helping multinational giants like Unilever, Nokia, Dyson, and Delivery Hero navigate the complexities of international tax laws. By streamlining tax-related workflows and ensuring compliance with intricate and evolving global tax regulations, Aibidia allows businesses to mitigate risk and save valuable time.

Solving Complex Transfer Pricing Challenges with AI

Transfer pricing, the practice of setting prices for transactions between subsidiaries of a multinational company, is a critical yet often complex process. As global trade evolves, tax regulations such as the OECD’s BEPS 2.0 framework and the EU’s BEFIT initiative are tightening, increasing scrutiny from regulators worldwide. Aibidia’s AI-powered platform addresses these complexities by automating calculations, risk assessments, and scenario modeling to help companies stay compliant and avoid costly mistakes.

The platform centralizes tax data and integrates it with third-party data, creating a “single source of truth” for companies. This enables teams across departments and geographies to collaborate more efficiently, eliminating silos and ensuring all stakeholders have access to accurate, up-to-date information. Aibidia’s AI-driven insights not only help companies comply with existing regulations but also prepare for future shifts in the tax landscape.

Aibidia’s Expanding US Presence

The latest round of funding comes at a time when Aibidia is strategically expanding its footprint in the US, a key growth market. With over 15% of its revenue already coming from American clients, the company’s commitment to serving the US market is reflected in its recent opening of a Manhattan office. This expansion is backed by a growing demand for Aibidia’s tax solutions from US-based multinational corporations, including S&P 500 companies such as EPAM Systems, Aptiv, and Omnicom.

“Multinational corporations are facing an increasingly complex web of tax regulations,” said Hannu-Tapani Leppänen, CEO of Aibidia. “Our platform helps them operate global supply chains more efficiently and effectively. This funding will allow us to bring our technology to the US, where demand is rapidly growing.”

The investment will enable Aibidia to enhance its product offerings and accelerate its market penetration in the US, where its innovative use of AI to tackle transfer pricing and compliance challenges is garnering increasing attention.

AI and Machine Learning at the Core

At the heart of Aibidia’s success is its innovative use of artificial intelligence and machine learning. By leveraging advanced algorithms, Aibidia’s platform automates complex manual tasks that are typically time-consuming and prone to error. For example, its AI-powered solution calculates transfer pricing adjustments and performs risk assessments based on real-time data, ensuring accuracy and reducing reliance on external advisors.

The company’s machine learning capabilities also extend to predictive analytics, where the platform forecasts potential tax risks based on historical data and upcoming regulatory changes. This proactive approach to risk management is critical for multinational enterprises navigating the turbulent waters of global tax compliance.

Additionally, Aibidia’s platform incorporates AI-driven scenario modeling, allowing businesses to test different pricing structures and tax strategies before implementing them. This enables more informed decision-making and helps companies align their global tax strategies with business objectives.

Global Expansion on the Horizon

With a proven track record of success in Europe, Aibidia is now well-positioned to scale its solutions on a global level. The company serves over 100 multinational clients, with a focus on large enterprises with revenues of approximately €7 billion. As Aibidia’s US market share continues to grow, the company aims to expand into new international markets, providing an AI-powered solution for transfer pricing that is both scalable and adaptable to the specific needs of different regions.

The latest investment round validates Aibidia’s innovative approach to solving complex tax challenges and further cements its status as a leading player in the AI-powered fintech space. With a deep understanding of both technology and transfer pricing intricacies, the Aibidia team is poised to continue revolutionizing how multinational corporations approach global tax compliance.

What’s Next for Aibidia?

As Aibidia continues to innovate and expand, the company plans to launch additional features and products to support its clients’ evolving needs. These include enhanced integrations with leading ERP systems, further automation of tax reporting, and increased data transparency and accessibility.

For businesses dealing with complex transfer pricing issues, Aibidia’s AI-driven platform is proving to be an invaluable tool that not only helps with compliance but also unlocks new efficiencies and cost savings. As global tax regulations continue to evolve, Aibidia’s platform is set to remain at the forefront of the industry, helping businesses stay ahead of the curve.

The global tax technology market is expected to grow from $18.53 billion in 2024 to $36.72 billion by 2030, driven by the increasing complexity of tax regulations and the demand for automated solutions. This latest funding round, coupled with Aibidia’s growing presence in the US and beyond, signals a bright future for the company as it continues to redefine how enterprises manage their global tax operations in this rapidly expanding market.

[kpissolution]

Why settle for ordinary when your Food Delivery App can be extraordinary?

In the era of digital-first dining, food delivery has evolved from a convenience to an expectation. But behind every seamless order is a complex ecosystem that demands more than just a functional mobile app. It requires smart integration, real-time efficiency, and personalized experiences exactly what an End-to-End Food Delivery App Development with integrated POS and CRM systems delivers.

As a leading Food Delivery App Development Services provider, at KrishnaPadam IT Solution, we help food industry businesses break out of traditional tech molds and embrace innovation with confidence. We embed cutting-edge technologies like AI, machine learning, IoT, real-time GPS tracking, cloud-based infrastructure, and even blockchain transparency to keep your app ahead of the competition. Whether you're launching a next gen app or upgrading your current platform, or integrating Artificial Intelligence for personalized menus, our on demand developers delivers what you need or when you need it.

Ready to reimagine your food delivery business? Read more https://www.kpis.in/blog/end-to-end-food-delivery-app-development-with-integrated-pos-crm-systems-a-complete-guide/ and build a solution that’s not just functional, but smart, scalable, and sustainable.

[navitsap]

AI in Supply Chain: Revolutionizing Efficiency and Resilience

In today’s fast-paced global economy, AI in supply chain management is transforming how businesses operate, delivering unprecedented efficiency, visibility, and adaptability. As supply chains grow more complex, artificial intelligence (AI) empowers organizations to optimize processes, predict disruptions, and meet customer demands sustainably. This blog post explores AI’s role in supply chain management, its key applications, benefits, challenges, and its potential to redefine logistics.

The Power of AI in Supply Chain

AI in supply chain leverages machine learning, predictive analytics, and automation to process vast datasets, uncover patterns, and make real-time decisions. By integrating with systems like Enterprise Resource Planning (ERP) or Warehouse Management Systems (WMS), AI enhances visibility and streamlines operations across procurement, production, logistics, and customer service. Its ability to adapt to dynamic conditions makes it indispensable for navigating global trade complexities and market volatility.

Key Applications of AI

AI’s versatility drives innovation across supply chain functions:

Demand Forecasting: AI analyzes historical data, market trends, and external factors (e.g., weather, economic shifts) to predict demand accurately, minimizing overstock and stockouts.

Inventory Management: Real-time monitoring and machine learning optimize stock levels, reducing waste and improving cash flow.

Logistics Optimization: AI evaluates traffic, fuel costs, and delivery schedules to design efficient routes, cutting costs and emissions.

Supplier Management: AI assesses supplier performance and identifies risks, such as geopolitical disruptions, enabling proactive diversification.

Warehouse Automation: AI-powered robotics streamline picking, packing, and sorting, boosting throughput and reducing labor costs.

Customer Service: AI chatbots provide real-time order updates, enhancing customer satisfaction and reducing support workload.

Benefits of AI in Supply Chain

Adopting AI in supply chain offers transformative advantages:

Efficiency: Automation and process optimization lower operational costs and free resources for strategic tasks.

Accuracy: Predictive models reduce errors in forecasting and inventory, ensuring precise resource allocation.

Resilience: AI anticipates disruptions, enabling proactive mitigation to maintain continuity.

Sustainability: Optimized routes and reduced waste align with eco-friendly goals.

Insights: AI delivers actionable data, empowering informed decision-making.

Challenges to Address

Implementing AI in supply chain requires overcoming hurdles. High-quality data is critical, as incomplete or inconsistent inputs impair AI performance. Initial costs for software, hardware, and expertise can be significant, particularly for smaller businesses. Workforce training is essential to ensure effective collaboration with AI systems, and ethical concerns, such as algorithmic bias, demand transparent decision-making.

The Future of AI in Supply Chain

Advancements in machine learning, IoT, and blockchain will further enhance AI in supply chain. Digital twins for real-time simulations and AI-driven sustainability tracking are emerging trends. As AI becomes more accessible, businesses of all sizes will leverage it to build agile, resilient supply chains.

Conclusion

AI in supply chain is a catalyst for efficiency, resilience, and sustainability. By automating tasks, predicting trends, and fostering collaboration, AI empowers businesses to thrive in a competitive landscape. Despite challenges, its transformative potential makes it a cornerstone of modern logistics.

[vatsin2025]

Why Choose a Dynamics 365 Business Central Partner for Your ERP Journey

For small to mid-sized businesses (SMBs), adopting a modern ERP system like Microsoft Dynamics 365 Business Central can be a transformative step. However, the journey to implement Microsoft Business Central ERP requires careful planning and expertise. This is where a Dynamics 365 Business Central partner becomes invaluable. At Vatsin Technology Solutions, we understand the complexities of ERP adoption and are here to guide you every step of the way. Let’s explore why partnering with a Dynamics 365 Business Central partner is essential for success.

The Role of a Dynamics 365 Business Central Partner

A Dynamics 365 Business Central partner serves as your trusted guide, ensuring that your transition to Microsoft Business Central ERP is seamless and aligned with your business goals. From planning to implementation and beyond, these partners bring deep knowledge of Microsoft Dynamics 365, helping you leverage its full potential for digital transformation.

Tailored Implementation Strategies

Every business has unique needs, and a generic approach to ERP implementation can lead to challenges. A Dynamics 365 Business Central partner assesses your processes, identifies gaps, and crafts a customized strategy for adopting Microsoft Business Central ERP. This ensures that the system fits your workflows, whether you’re focusing on finance, operations, or supply chain management, driving ERP automation for efficiency.

Seamless Data Migration and Integration

Transitioning to a new ERP involves migrating data from legacy systems and integrating with existing tools. A skilled Dynamics 365 Business Central partner uses proven methodologies to ensure your data is transferred securely and accurately into Microsoft Dynamics 365. They also facilitate integrations with Microsoft 365 tools like Power BI and Teams, enhancing collaboration across your organization.

Comprehensive Training and Support

Adopting Microsoft Business Central ERP requires your team to adapt to a new system. A Dynamics 365 Business Central partner provides tailored training, helping employees navigate the platform with ease. Beyond implementation, they offer ongoing support to address any issues, ensuring your business continues to thrive with ERP automation and digital transformation.

Why Partner with Vatsin Technology Solutions?

At Vatsin, we pride ourselves on being a reliable Dynamics 365 Business Central partner, committed to empowering SMBs with Microsoft Dynamics 365. Our expertise spans implementation, migration, and optimization, ensuring your ERP journey is smooth and impactful. Ready to transform your business with Microsoft Business Central ERP? Contact us at https://vatsintech.com/contact to schedule a free consultation!

#Dynamics365BusinessCentralPartner #MicrosoftDynamics365 #MicrosoftBusinessCentralERP #ERPAutomation #DigitalTransformation

[conglomerateit]

A few years ago, tech hiring was pretty straightforward. Scan a resume. Check a few boxes: ✅ Can they code in X language? ✅ Are they familiar with Y platform? ✅ Can they hit the ground running? If the answer was “yes,” the job was theirs. Simple. But today? That formula doesn’t hold up. Technology is evolving faster than ever—new frameworks, platforms, and paradigms emerge overnight. What worked yesterday could be obsolete by tomorrow. So now, the most important hiring question isn’t, “Can they do the job?”  It’s “Can they keep up?” At ConglomerateIT, we go beyond resumes. We look for resilience. We help businesses build tech teams that don’t just adapt to change—they drive it. 🔹 Agile thinkers who embrace disruption. 🔹 Lifelong learners who never stop growing. 🔹 Innovators who solve problems before they happen. Because the future doesn’t belong to those who keep pace. It belongs to those who set it. It’s not about hiring for today’s needs. It’s about building teams ready for tomorrow’s challenges. Let’s talk. Let’s build a future-ready workforce—together.

[tudip123]

Maximizing Business Success: Harnessing AI-Driven Insights in ERP for Enhanced Decision-Making

In today’s poised business world, the ability to make informed & balanced decisions swiftly is critical for staying ahead of the competition. With the innovation of Artificial Intelligence (AI), commercials & corporates are leveraging its capabilities to gain factual insights and make data-driven decisions. One area where AI is making a significant impact is in Enterprise Resource Planning (ERP) systems.

Understanding ERP and Its Importance

Enterprise Resource Planning (ERP) systems serve as the backbone of modern businesses, integrating various processes and functions across departments into a unified platform. From finance and human resources to supply chain management and customer relationship management, ERP systems streamline operations and facilitate data-driven decision-making.

The Role of AI in ERP

AI technologies, such as machine learning and predictive analytics, are revolutionizing ERP systems by offering advanced capabilities for data analysis and interpretation. These AI-driven insights empower businesses to extract valuable information from their vast datasets, uncover patterns, and predict future trends with a high degree of accuracy.

Enhanced Decision-Making with AI-Driven Insights

Predictive AnalyticsAI algorithms analyze historical data within ERP systems to identify patterns and trends, enabling businesses to anticipate future demand, optimize inventory levels, and minimize stockouts.

Forecasting AccuracyBy leveraging AI-powered forecasting models, businesses can improve the accuracy of their demand forecasts, leading to better inventory management, reduced costs, and enhanced customer satisfaction.

Personalized RecommendationsAI algorithms analyze customer data to generate personalized product recommendations, tailored marketing campaigns, and targeted promotions, driving higher conversion rates and increasing customer loyalty.

Optimized Resource AllocationAI-driven insights help businesses optimize resource allocation by identifying inefficiencies, streamlining processes, and reallocating resources to areas with the highest ROI.

Risk ManagementAI-powered risk assessment models analyze data from various sources to identify potential risks and mitigate them proactively, ensuring business continuity and resilience in volatile environments.

Challenges and Considerations

While AI-driven insights offer immense potential for enhancing decision-making in ERP systems, businesses must address certain challenges, such as data quality issues, privacy concerns, and the need for skilled AI talent. Additionally, ensuring transparency and ethical use of AI algorithms is essential to maintain trust and credibility.

Integrating AI-driven insights into ERP systems is not just a technological advancement but a strategic imperative for businesses seeking to gain a competitive edge in today’s digital economy. By harnessing the power of AI, businesses can unlock new opportunities, drive operational efficiency, and make smarter decisions that propel them towards long-term success. Embracing AI-driven ERP solutions is not merely a choice; it’s a transformational journey towards maximizing business success in the 21st century.

Click the link below to learn more about the blog Maximizing Business Success:

https://tudip.com/blog-post/aximizing-business-success-harnessing-ai-driven-insights-in-erp-for-enhanced-decision-making/.

[ismedusoftsol]

The Role of Social Media and Employee Advocacy

Social media has really advanced from where it all started. We are moving into the artificial intelligence era for social media as well.

Before we begin the blog, let us go through this short story to prepare the ground.

Consider This:

Mid-level manager Varsha of a software company posts on LinkedIn regarding the most recent project on her staff.

She discusses their difficulties, creative ideas they applied, and effects it had on their clients. In a few hours, her post goes viral. Her content is interacted with by colleagues, industry peers, even possible customers. The profile of her organization sees swings and questions about their offerings flood in. Varsha became a brand advocate using her social media profile to increase the credibility and reach of her business, not only sharing a post.

This is the power of employee advocacy and social media. It’s about enabling employees to be storytellers, influencers, and credible voices for their companies, not only about brands sharing content.

Industry Statistics Emphasizing the Value

Do not believe us! Believe the stats!

Here are some striking numbers highlighting the importance of social media and employee advocacy before reading further:

1. Content created by employees gets eight times higher interaction than that of brand-owned materials. (Source)

2. According to 74% of consumers, social media guides their buying choices. (Source)

3. Businesses employing employee advocacy initiatives find a 28% lower employee turnover rate. (Source)

4. 79% of companies say employee advocacy improves digital visibility. (Source)

These numbers clearly show that social media and employee advocacy are not only fads, they are rather crucial tactics for contemporary companies.

Social Media’s Role in Employee Advocacy

Social media has changed the company’s marketing, communication, and connection building. Companies cannot, however, rely just on their formal channels anymore, that would be just insufficient.

The new influencers are your employees, and their voices have great weight in the digital space. Here’s how employee advocacy and social media interact to propel success:

1. Establishing Authenticity and Trust

People are growing dubious of conventional advertising. They yearn for authenticity, and the individuals that work for the business are the best ones to offer it.

Employees giving their knowledge, experiences, and stories humanizes the brand and encourges trust and credibility for the company.

2. Extensive Engagement and Reach

Companies implementing employee advocacy initiatives report 25% more leads and a five-fold increase in online traffic. (Source)

Sharing information by employees connects them to their personal networks, typically far more varied and expansive than the follower count of a business.

This generates more interaction and greatly expands the availability of the material.

3. Raising Retention and Employee Morale

86% of participants in advocacy initiatives say they are more hopeful about the direction their firm is headed. (Source)

Employee advocacy benefits employees as much as it does the brand. Employees who feel free to present their efforts and successes will feel more appreciated and engaged to their firm.

4. Prominent Thought Leadership

What is thought leadership?

Those that actively provide industry knowledge and ideas present themselves and their business as thought leaders.

This improves the brand’s standing and draws elite talent and possible customers as well.

Developing an Effective Employee Advocacy Program

How to create an effective employee advocacy program?

We got you!

Having now discussed the value of social media and employee advocacy, let’s understand how companies may develop and carry out successful initiatives:

1. Teach and Coach Employees

In this modern world everyone is on social media. Everyone! Everyone? Are you sure?

Well, not everyone!

Here:

Not every employee naturally uses social media.

Moreover, train your employees on content standards, best practices, and the value of advocacy.

Give them the skills and knowledge they will need to thrive.

2. Offer Shareable Content

Establish a library of pre-approved posts, stories, and images to let staff members easily distribute that content on their profiles. Make sure the content fits the brand’s messaging, is engaging like a real human and not some robotic content and must be relevant.

3. Acknowledge and Value Involvement

“Hey Rishabh! Saw your reel on Instagram you made in the office event. It was fun, good work.”

Yes, it is that easy!

Acknowledge employees who take part actively in advocacy campaigns. Recognition might be as official as a rewards program or as straightforward as a shout-out in a workplace meeting.

4. Technology — Must Use

Your employees are being your company’s advocate in their digital space, but are you able to keep track of the reaction and brand image in that space?

Track engagement, assess ROI, and simplify content distribution using employee advocacy tools including LinkedIn Elevate, Hootsuite Amplify, or Everyone Social.

Click here to learn more.

[atcuality1]

Custom AWS Solutions for Modern Enterprises - Atcuality

Amazon Web Services offer an unparalleled ecosystem of cloud computing tools that cater to businesses of all sizes. At ATCuality, we understand that no two companies are the same, which is why we provide custom Amazon Web Services solutions tailored to your specific goals. From designing scalable architectures to implementing cutting-edge machine learning capabilities, our AWS services ensure that your business stays ahead of the curve. The flexibility of Amazon Web Services allows for easy integration with your existing systems, paving the way for seamless growth and enhanced efficiency. Let us help you harness the power of AWS for your enterprise.