#Consumer Behaviour Research

[marketresearchglobal]

Dive Deep into Consumer Behaviour Research 

Understanding consumer behavior  requires a fresh perspective now. Businesses no longer depend on catalogs and cold calls to influence consumers’ purchasing decisions. Nowadays, businesses are keen to understand the complexities of consumer behavior to understand the consumer better. This knowledge empowers companies to make data-driven decisions, forge strategic partnerships, and ultimately achieve success in the ever-evolving consumer behavior research.Borderless Access as a best consumer research company is an ultimate solution for customer insights, built by researchers for researchers.

[madhumadishetty]

Consumer Research

Have you ever wondered what goes into making a really successful product or campaign? The answer is consumer research.

Consumer research is a technique used by marketers and product developers to understand the needs, wants and behaviour of their target audiences. It involves collecting data about customers, analyzing it and using it to create strategies that will yield the most successful results.

Whether you are a marketer planning an advertising campaign or a product developer creating a new product, understanding your customers is essential for success. Consumer research can give you detailed insights into your customers’ behavior, preferences and motivations, which can be used to make better decisions about how to serve them in the most effective way possible.

In this article, we will provide an overview of what consumer research is and how it works. We will also discuss how businesses can benefit from using consumer research in their marketing and product development efforts.

What Is Consumer Research?

Consumer research is a process used to understand the behavior of consumers and their preferences. It helps businesses get an accurate understanding of their target audience. This research focuses on understanding why people choose certain products and services, what drives their decisions and how they feel about different aspects of a product or service.

The research process includes analyzing customer data, conducting interviews, collecting survey responses and observing consumer behaviour. This allows businesses to identify issues in their target markets, uncover new opportunities and measure customer satisfaction with products or services.

Overall, consumer research is an essential tool for gaining insights into the market trends, customer needs and preferences that allow businesses to understand their existing customers better while identifying new customers they can acquire. By conducting this type of research, they can ensure that they are providing the right solutions to meet the demands of their target audience.

Types of Consumer Research

Consumer research is a broad term encompassing a variety of techniques used to glean information about buyers and the marketplace. Depending on the data being sought, there are several different types of consumer research that can be employed.

Surveys: Surveys are one of the most popular methods for gathering consumer data. Surveys typically consist of a series of questions posed to participants, which can be administered online, in person or by phone. The responses from these surveys can provide valuable insights into consumer attitudes, preferences and behaviours.

Focus Groups: Focus groups typically feature moderated discussions with a small number of participants about a particular product or service. This type of research allows organizations to gain feedback on products or services before they reach the market and get a better understanding of how users perceive and interact with their offerings.

Observation Studies: Observation studies involve watching participants use products or services in real-world environments and recording their activities. This allows researchers to observe how people use products in different contexts and gain insights into user experience.

Overall, consumer research is an important tool for understanding buying behaviour and driving successful marketing initiatives. By using the right techniques for gathering data, companies can gain valuable insight into their target audience’s needs and preferences, helping them make informed decisions about their product offerings and marketing strategies.

The Consumer Research Process

Consumer research is the process of gathering, analyzing and using consumer data to make decisions about how to best serve the needs and interests of customers.

The consumer research process typically involves five steps:

Defining the research objectives

Developing a research plan

Collecting data

Analyzing the data

Developing conclusions and recommendations

At each step, specialists in consumer research methods use quantitative and qualitative methodologies to gain insights into consumer behaviours, attitudes, needs and preferences. This data can be used to develop strategies for marketing campaigns, product development initiatives and other activities that help companies meet their goals of providing products and services that resonate with their customers.

Benefits of Consumer Research

Consumer research is an invaluable tool for organizations striving to gain insights into the opinions and behaviours of their target audience. By using consumer research, businesses can discover what their customers want, how they make decisions, and how they view the organization’s products or services.

The benefits of opting to conduct consumer research are numerous. Here are just a few:

Improved Product Development

Conducting consumer research enables organizations to find out what their customers desire in a product or service, enabling them to create offerings that meet these exact needs. This helps to reduce the risk involved with launching new products by ensuring they are tailored to meet customer demands.

Enhanced Marketing Efforts

By learning more about target audiences, marketers can use this information to devise more effective marketing strategies. This could include developing more personalized messaging that resonates with customers and attracts them to your business.

Increased Customer Retention Rates

Insights gleaned from consumer research can help organizations identify any customer pain points and work towards creating better experiences for their clients. This leads to higher customer satisfaction and loyalty rates, resulting in increased customer retention rates over time.

Challenges With Conducting Consumer Research

Conducting consumer research can be a tricky business. Despite its fundamental importance in improving the customer experience, there are many common challenges that make it more difficult for organizations to get the data they need.

Among the most typical challenges with consumer research are:

Data collection – Gathering data from consumers can be time-consuming and expensive, especially in a global context. It involves designing surveys, questionnaires or other research tools, managing sample selection, and conducting field research.

Data accuracy – It’s difficult to ensure the accuracy of data collected through consumer research, as responses may be affected by various external factors such as moods or personal opinions.

Data analysis – Analyzing large amounts of data collected through consumer research takes specialized skills and knowledge in order to draw meaningful insights from it.

Data implementation – Once the data has been collected and analyzed, it is necessary to implement the insights across all departments within an organization in order to make strategic changes based on customer feedback. This requires close collaboration between departments and a clear understanding of how different teams can leverage the information for their benefit.

These challenges demonstrate why consumer research is not only necessary but also complex; without it, organizations will struggle to understand their customers’ needs and develop effective strategies for growth and success.

Best Practices for Effective Consumer Research

Consumer research is an invaluable tool for any business looking to stay competitive and grow. There are strategies you can use to ensure that your consumer research is effective:

Choose Your Methodology Carefully

When conducting consumer research, it’s important to choose the correct methodology for your project. Different methods may be more effective in different situations and industries, so take the time to plan and select the most appropriate one for your goals.

Gather Data From Multiple Sources

To gain a complete picture of how consumers think and feel about your product or service, you need to collect data from multiple sources. This includes online surveys, focus groups, interviews, and observation.

Keep Up With Emerging Trends

Technology is constantly evolving, so it’s important to keep up with emerging trends in consumer research. Utilizing new tools such as Artificial Intelligence (AI) and machine learning can help you gain insight into customer behaviour faster than ever before.

Analyze The Data Accurately

Once you have gathered all the data, it’s essential that you analyze it accurately. Use data visualization software or statistical analysis tools to quickly spot patterns or trends in the data that could be useful for your business decision-making process.

Conclusion

In summary, consumer research is a critical part of any business strategy. It can help companies identify and target the right consumers, understand their behaviour, and develop effective marketing campaigns. From identifying the needs and wants of customers to determining the best ways to communicate with them, consumer research is an essential component for any business that wants to remain competitive and successful. Additionally, companies can use consumer research to assess their current strategies, as well as to acquire their customers’ overall level of satisfaction. Through these insights, businesses are able to provide a better overall customer experience and drive profitable growth.

[aronasouris]

Consumer Behaviour Insights

Borderless Access likewise plans to mix compassion with development to generate consumer behaviour insights that clearly convey the customer aspirations. Empathy research assists brands with creating messages appealing to their customers. Before long, more statistical surveying arrangements will stress customer compassion with agile research.

[biglisbonnews]

Research: Internet access via TV doubles in Portugal The number of Portuguese internet users who use their TV sets to access the internet has doubled in the past four years, according to data from market research company Marktest. This makes TV the fastest-growing medium for accessing the internet in Portugal. The peak of this growth occurred during the pandemic, when the number of […] https://advanced-television.com/2023/09/15/reserach-internet-access-via-tv-doubles-in-portugal/

[foodresearchlab]

Market and consumer research is a collective term used for collecting, analysing and interpreting information about markets, market trends and consumer behaviour. Consumer research can be considered a part of market research. It is also called consumer market research.   More Info >>

[prof-deadwood]

Greetings, Prof. Deadwood. My Larvitar has been acting strange lately after accidentally consuming some Sandygast sand. From then on, she's been screeching at random times and rolling around on the ground, shaking in pain. Is this normal?

This is NOT normal and you should take your larvitar to the pokemon center immediately, this is a medical emergency!!!

Normally this is where I'd spout off facts about the pokemon mentioned, but instead all I have to say is.. Why wasnt your first instinct to bring larvitar to a vet?! Larvitar are born able to eat soil, its how they build up their tough hides and prepare for evolution. If you notice her eat something and then have THIS strong a reaction, that should be a red flag that something is VERY wrong!

I am not exaggerating when I say that this is a life or death situation, get help as soon as possible.

[mortalityplays]

You need more free art.

I quit my job yesterday. Well, actually I quit my job eight weeks ago, but they finally released me yesterday for good behaviour. Don't get me wrong, I love what I do - but I do it for the wrong reasons. Working for major charities, you learn very fast that 'I want to make the world a better place' is a phrase you use to ask people for money, not to give them things. I was an ass-backwards fit for that world.

You need more free art. I need more free art. Everyone has felt the shift in our media landscape over the last ten years, away from access and towards nickel-and-diming the human experience. That lack of access is making life and culture worse for all of us, across the board. Paywalled news sites leave us less informed, attacks on the Internet Archive leave us less capable of research. Algorithmic social feeds and streaming walled gardens trap us inside smaller and smaller demographic bubbles, where we are increasingly only likely to encounter ideas that have been curated for us by marketing departments. Hasty efforts to resist AI commodification have only led to more artists locking their work away and calling for even more onerous systems of copyright law. This is not good for us.

We all need more free art.

So what am I going to do about it?

This is a question I have been asking myself for years. It's easy to sit here feeilng frustrated and thinking 'boy I hope SOMEONE does SOMETHING'. It's harder to take action in a world where I still have rent to pay. But hard doesn't mean impossible. Sometimes hard just means time-consuming, frustrating and slow. And sometimes it's worth doing something time-consuming, frustrating and slow because...I want to make the world a better place.

I'm going to do this:

1. From April 1st, I am relaunching as a freelance writer and editor.

This is the one that will (hopefully) help to pay the bills. I am a very good and experienced editor. I've worked on hollywood movies, I'm a member of the Chartered Institute of Editors and Proofreaders, I have clients who have been coming to me exclusively for more than 10 years.

Alongside bigger contract jobs, I am going to refocus on offering my services to small-press creators at a reduced rate. That means you, graphic novelists. That means you, itch and amazon writers. I want to help you develop your work, the same way I help large organisations. You can learn more about what an editor even does and what kind of pricing you can expect here.

2. I'm also going to start giving shit away. Like, constantly.

Next week I'm going to launch a new free shop. If you're unfamiliar, a free shop, giveaway shop, swap shop, etc. is an anarchist tradition of setting up a storefront where anyone can take what they like for no cost. Offline, this often means second-hand clothes, tools, furniture, food etc. Online, I am going to be giving away digital art. Copyright-free, no strings attached. It will (eventually) feature everything from print-res posters to zines, poems, tattoo flash, t-shirt designs and anything else we come up with.

Yes, I said 'we' - while this is a curated collection, it will feature work from a variety of credited and anonymous artists and activists, all of whom have agreed to give their work away to the public domain. Some of it will be practical, some of it will be political, but a lot of it will be decorative or personal. This is, in part, a response to recent difficulty I had finding somewhere that would print a one-off joke poster for a friend that featured the word 'faggot'. Enough. No middlemen - no explaining ourselves. Just print our shit and enjoy it.

I'm very, very excited about this project. I'll have more to say about it closer to the launch, but you can expect it to go live on March 27th.

2.2 I forgot to mention the ACTUAL LAUNCH GIVEAWAY

To celebrate my launch, I am going to be giving away a ton of physical prints. When I went looking for my old stock to see if it was worth setting a new (paid) storefront up, I realised I had way more old work in storage than I thought. This will be announced in its own right on Monday, but this is why I've been hinting you should go follow my Patreon.

On April 1st, I will pick 8 random patrons (from across all tiers including non-paying followers!) and mail them a bundle of assorted prints and postcards. The prize pool includes A3 and A4 posters, packs of A6 postcards, and printed minicomics that I've previously sold for up to £12 each.

You don't have to be a paying subscriber to enter - this is strictly no-purchase necessary. It is purely and entirely a celebration of the concept of GIVING ART AWAY FOR FREE.

3. PORN, YOU PERVERTS

Because I still have to pay to stay alive, I am going to be subsidising all this free art with the introduction of Fuck You Fridays. Starting from March 29th, I will drop a new 18+ short story on the last Friday of every month, over on itch.io (yes I know my page is desolate right now, don't worry I'll get there).

The first edition, Go Fuck Yourself, is about, well - telling your boss where to stick it. Julia has had it with her millionaire man-child manager, and is just about ready to let him know what she really thinks. It's a short and steamy 5k words, with a gorgeous cover illustration by @taylor-titmouse, and you can pick it up for $3 starting from March 29th.

4. ANOTHER BIG SURPRISE

I'm keeping this one under wraps for now, but April 1st will also play host to one more (FREE) launch. If you've been following me for a long time, you might remember the other significance of this date (no not April Fool's day, though that is certainly thematically relevant to this entire effort). That's all I'll say right now. Watch this space.

tl;dr: I'm sick of paywalls and career ladders. I'm literally putting my money where my mouth is. More free art for everyone and I'm not kidding around!!!

[apeironmrc]

BUSINESS GROWTH STRATEGY CONSULTING

The structural evolution induced by new technology, dynamic demands of the customer, and sector integration, entities are pursuing aggressive business growth strategy consulting. Creating an effective growth plan helps to align both immediate and long-term firm goals, offering a road map to more efficient operations and revenues.

The application of advanced data analytics to get a deeper understanding of end-user procurement patterns and emerging product preferences along with increased mobility across functions, would assist businesses in discovering and sharing ideas regarding untapped growth prospects.

What Is An Expansion Consultant?

Business expansion consultants aids in effectively expanding your business beyond the demography. They create a framework of the appropriate structures that need to be adopted within your expansion, streamlining operations to improve, grow, and maintain various aspects of the business.

What Does A Strategy Consultant Do?

Strategy consultant provides an expert perspective on challenges outside the business purview and an in-depth analysis of their client’s business objectives. They are not restricted by a personal interest in the firm and are unbiased in providing actionable information to address specific business concerns.

Strategy consultant aims in determining whether the existing behaviours are in line with the business objectives. Each strategy consulting project comes with unique challenges, opportunities for an individual, and an organization’s growth. Based on their analysis, they provide strategic recommendations for the organization‘s implementation for yielding desirable results.

What Is A Marketing Expansion Strategy?

A marketing strategy is sustained process. For a successful marketing expansion strategy, marketing efforts are the most integral part, as they aid their customers with the product or service offerings. It efficiently increases the brand’s influence and reputation with the help of media platforms and social networks. Internet marketing is an easy-to-use vital strategy that could literally scale up almost any business. Devising a marketing expansion strategy aids in proliferating business growth.

What Skills Should A Strategy Consultant Have?

Strategy consultants should possess phenomenal skills that are versatile to identify key metrics and business objectives effectively. The required skills are not bounded but those vital skills are:

> Communication skills

> Analytical skills

> Organizational skills

> People skills

What Is A Market Expansion Strategy?

Market expansion strategy is the process of identifying and establishing the range of their products and services in new or existing markets thereby surging prospective customers. Market expansion strategy’s key aspect is to use significant data about prevailing business performance to determine whether market expansion is the right direction for your business.

Market expansion strategy consultant aids in expanding your business to meet new markets helps you identify opportunities, clearly define objectives and allocate appropriate resources. Oftentimes, a company will enter an entirely new geographic area to find a new market.

What Are The 4 Marketing Expansion Grid?

There are many growth models that can be tailored to map the business. The Ansoff Matrix, the BCG Growth-Share Matrix, or Hambrick and Fredrickson’s Strategy Diamond are all well documented, discussed and used by organizations around the world. One such model that aids leaders and entrepreneurs to decide on future growth plans and strategize operations is Ansoff Matrix. It was developed to analyze and guide business decisions while creating a new growth strategy.

Ansoff Matrix model offers four strategies that support a company’s growth and expansion while analyzing it’s associated risks. The four strategies marketing expansion strategies are:

> Market Penetration

> Product Development

> Market Development

> Diversification

What Are The Different Types Of Expansion Strategy?

An expansion strategy is adopted by an entity when it seeks to achieve rapid growth as opposed to its previous achievements. The reasons for expansion may vary based on the business demands. These include survival, social benefits, economic prudence, stature and proliferated market shares.

> The are different types of expansion strategies and they are:

> Concentration

> Diversification

> Integration

> Cooperation

> Internationalization

How Do You Implement An Expansion Strategy?

Market expansion starts with research. An analysis of existing markets can serve as a benchmark. This would bring insights into how the business surged in the existing market. The results from analyzing the existing and future markets, cost-benefit, risk-benefit, and growth forecasting should simulate possible outcomes early on before the commencement of a business. This is essential because a smart and solid strategy in place ahead will help reduce costs, mitigate risks, and tap into new business opportunities.

Implementation of business expansion it needs to be more specific in enabling a strategy and tactics around it. This includes purchasing new assets, opening new units, adding personnel, increasing advertising, adding franchises, entering new markets, providing new products or services, etc. It usually involves in determining:

> Primary Market Focus

> Target Customer

> Channel Strategy

> Resource Allocation

> Product Offerings

> Brand Positioning

> Gearing Up Operations

How Do You Develop A Targeted Market Expansion Strategy?

The demands of the markets are divergent and depend on the strategic model therefore the business needs to be aligned with the operations according to the intended goals. A target market strategy is a business plan focused on increasing sales and brand awareness within a specific consumer group. By focusing on specific market segments, businesses can plan professional marketing campaigns, provide detailed sales forecasts, and increase product sales and profits by expansion.

Businesses may choose a target market based on the location of customers. Businesses often define a market by traits like age, marital status, educational experience or employment type. Sometimes a business might separate consumers based on their buying habits. Few of the strategies for developing targeted market expansion are:

> Basic demographics

> Geographic location

> Purchasing behaviour

> Values and beliefs

How To Create A Market Expansion Strategy?

Market expansion is a growth strategy that aims to make a product or service available in new markets when existing ones get saturated. Companies hoping to increase revenue can do so in a variety of ways such as by increasing their advertising budget, expanding sales & investing heavily in product development.

Thorough and accurate market research analysis allows us to understand market trends and, more importantly, our customers. Market research and analysis are designed to aid in customizing the products and services to meet business demands. The 4 key factors involved in creating a market expansion strategies are:

> Market Penetration

> Product Development

> Market Development

> Diversification

Market Penetration

Market penetration involves in offering the current product or service to the existing markets on a wider scale.

Product Development

Product development involves in adapting or adding new products or services to reach wider markets or customer segments.

Market Development

Market development involves in launching of an existing product or service to a new demographic or market, at home or abroad.

Diversification

Diversification involve in launching of a brand-new product or service into a new market other than the business-as-usual service or product. This strategy carries the most risk but has high growth potential in the business.

[sixteenseveredhands]

African Social Spiders: these spiders live in colonies that can contain up to 2,000 spiders, most of which are female; they hunt, forage, maintain their web, and raise their offspring as a group, without any dominance hierarchy or caste system

This communal behavior is extremely rare among spiders, which are normally solitary creatures. The African social spider (Stegodyphus dumicola) is one of the few species that has been identified as a true "social spider," forming colonies and living in communal nests where the spiders work together to hunt, forage, build webs, and care for their offspring.

Above: an African social spider feeding the young spiderlings of her colony by regurgitating food for them, exhibiting a level of maternal/allomaternal care that is relatively uncommon in both spiders and insects

African social spiders can be found in various parts of southwestern Africa, where they will often build a dense silk nest in the branches of a thorn tree and/or shrub. Most of the spiders in the colony are female (more than 85%, according to some studies) and the species itself also has a female-biased primary sex ratio, as researchers have found that female embryos develop in more than 80% of the eggs that the spiders produce.

Above: a group of African social spiders working together to subdue their prey, which will be taken back to the nest so that it can be shared with the rest of the colony

There is no evidence that any dominance hierarchy or caste system exists within S. dumicola colonies. The spiders all cooperate to complete a variety of tasks, such as hunting, repairing the web, foraging, defending the colony, caring for the colony's offspring, etc. While none of them are exclusively assigned to a single task, many have a primary role that they fill, often based on their physical size and condition.

Above: close-up photo of S. dumicola

This species also engages in extreme allomaternal care, meaning that many different spiders (including both mothers and "allomothers") all share the responsibility of caring for the colony's offspring; even the unmated females help out with brood care. The mothers/allomothers tend to the eggsacs, regurgitate food for the baby spiderlings, and even engage in matriphagy, which means that they will eventually be cannibalized by the babies.

From The Encyclopedia of Animal Behavior:

... some proportion of females do not reproduce – sometimes as much as 60% – but remain as helpers, contributing to foraging and brood care (allo-mothering). Both breeding females and virgin allo-mothers regurgitate food for colony offspring and eventually let the young consume their bodies. ...

Young that are raised with both mothers and allo-mothers show higher survival and growth than young raised by their mothers alone, suggesting a clear fitness benefit of cooperative breeding.

Spiders of this species generally measure about 2.5 - 3.5mm long; they can be found in Namibia, Botswana, Zimbabwe, South Africa, Lesotho, and Eswatini.

Sources & More Info:

Science Direct: Social Spiders

Current Biology: Quick Guide to Social Spiders (PDF)

Phys.org: Untangling the Social Lives of Spiders

Proceedings of the Royal Society B: The Age & Evolution of Sociality in Stegodyphus Spiders

Entomology Today: Social Spiders Divide Labor According to Body Size & Condition

Animal Behaviour: Extreme Allomaternal Care by Unmated Females in a Cooperatively Breeding Spider

National Geographic: Baby Spiders Eat their Mothers

University of Portsmouth: Social Spiders Have Different Ways of Hunting in Groups

Behavioral Ecology: Spider Societies Mitigate Risk by Prioritizing Caution

Behavioral Processes: Warring Arthropod Societies

Behavioral Ecology and Sociobiology: Does the African Social Spider Stegodyphus dumicola Control the Sex of Individual Offspring?

[marketresearchglobal]

Gain Valuable Insights From Global Healthcare Panels

Discover Healthcare Panels by Borderless Access, featuring esteemed healthcare professionals and experts who shape the healthcare innovations of the future. Work with us to get tailored expertise for hyper-niche audiences, unveil unparalleled knowledge from panelists, and unlock specialized services for your specific healthcare insights. 

[ex-foster]

Marilyn Monroe was a foster child.

Sasha Gray was a foster child.

Both of these women became a sex symbol. Marilyn was a pin up model and famous movie star. Sasha was a porn star who was depicted in degrading scenes (and later spoke out against the porn industry she once advocated for. She has said she was coerced into the industry).

The foster care to sex trafficking pipeline has always been a problem. Girls that lack parents or a stable home life are especially vulnerable to sexual exploitation. In the age of the Internet and the porn industry however, the sadistic and misogynistic sexual abuse of women has become mainstream.

Girls age out of the foster care system and get sacrificed on the altar of pornography. Their rape is shared on Reddit subs under tags like "dead eyes" and "barely legal". Young boys consume porn and these scenes they watch become normalized. They adopt these sexual scripts as normal behaviour and they become the type of boys who think it's normal to choke, strangle, beat, degrade girls during sex.

Self proclaimed feminists defend the sex industry and dismiss the horrific cases of abuse in porn as outliers. They argue that "sex work is work" and that some women genuinely enjoy it. However, let me argue it this way. There is supply and demand. If the demand for prostitutes, porn stars or "sex workers" is high but the supply is low (meaning women don't want to do sex work), where will the supply come from? The answer is marginalized women. Women from foster care, homeless women, refugees, migrant women, racial minorities, substance dependant women.

And so, who will supply the demand for porn audiences who want to see taboo niche videos? What if the demand is for rough anal sex of a barely legal teen until she cries?

The recruitment of the sex industry is predatory. This is why sex trafficking victims are overwhelmingly women from foster care. When girls age out of care, they are disproportionately at risk for homelessness. Research the outcomes of foster kids.

[aronasouris]

Step into the future of Consumer Research – Get an immersive VR experience of BA Insightz

Embark on a new journey, new possibilities, new future of consumer behaviour and emotional research with BA Insightz…

Know more:https://borderlessaccess.com/ba-insightz

[dr-spectre]

Splatoon - Callie 101!

I have gathered EVERY Callie analysis and ramble I've done and complied them together into one post for your viewing convenience! I go over all the different aspects relating to Callie's arc in Splatoon 2, diving deep into Hypno Callie and clearing up ALL of her misconceptions. Some of these posts are just me rambling and some of them do have overlapping information, but these posts still provide valuable and important information regarding Callie.

In the posts i go over the following:

Clearing up wrong info (She was kidnapped and brainwashed)

Pre-hypnosis

During hypnosis and her behaviour

Explaining hypnosis and it's differences compared to brainwashing

Her being flung out of hypnosis

How she remembers the Squid Sisters

Why she put the shades back on

I love this character to death and i only want the best for her, i hope more and more people come to learn about her true arc and i hope i can inspire some change in the community. Either via more people in the community saying the right terminology across social media and changing the wording from "brainwashing" to hypnosis.

PLEEEAASSEEE!!! reblog and share with others in the Splatoon community because I really do want some change and i want this wonderful character that i love to death to be treated with some more respect. Although she may not seem that important, Callie is one of the most important and significant characters in the franchise and i want more people to treat her as such, rather than some airheaded idiot.

Hearing people say the same stuff over and over again like "Oh she was kidnapped, overpowered and then brainwashed, losing all of her memories, etc." Genuinely gave me a lot of discomfort and i avoided consuming Splatoon 2 content because i was actually scared of seeing Hypno Callie and hearing those words.... That was until i actually did research and began making all of these posts that i shall link.

So here you go and i hope you learn something new about Callie Cuttlefish! (Press Keep reading to view the posts.) 

[aggiewritess]

Heat

-> Pairing: Bunny hybrid!Jeon Jungkook x Y/n

-> Summary: Bunny hybrid Jungkook in heat

-> Word Count: 1560

-> Author's note: This was the first time I ever wrote smut so I'm sorry if it's bad

read on ao3

As a bunny hybrid Jungkook had always been a little self-conscious about his more animal nature and behaviours. He had fluffy ears that twitched when he was excited or nervous, and a soft, powder-puff tail that gave away his every mood with a simple twitch or flick. Usually, he managed to keep himself under control, but whenever his heat made an appearance, there was no hiding the intense desire that consumed him.

Today was one of those days. He had woken up with a burning sensation coursing through his veins, he felt as if his whole body was on fire, his thoughts a haze of need. He tried to busy himself with chores around the apartment he shared with his girlfriend, Y/N, but every time he caught the slightest whiff of her scent, his composure crumbled a little more.

Y/N was aware of his predicament and had always been supportive, understanding that his heat was something he could in no way control. She had even done some research to see what the best way to help him through it would be, and the thought of her dedication made Jungkook's heart swell with love and gratitude.

By the time Y/N returned home from work, Jungkook was a mess. His ears were drooping, and his eyes had a glazed, desperate look to them. He was pacing the living room, his tail flicking erratically.

"Hey, baby," Y/N greeted him softly, setting her bag down before moving closer to him and giving him a short peck on the lips. "How are you feeling?"

Jungkook swallowed hard, his throat dry. "It's bad, Y/N. I...I don’t think I can control it."

Y/N's expression softened with understanding. She reached out, cupping his face gently in her hands. "It's okay, sweetheart. I'm here. We'll get through it together like we always do."

Her words were a balm to his frazzled nerves. He leaned into her touch, nuzzling her palm. "I need you," he confessed, his voice husky with need. "I need you so much."

Without another word, Y/N led him to their bedroom. As soon as the door closed behind him, the last of Jungkook's restraint snapped. He pressed her against the wall, his lips crashing down on hers in a fervent kiss. She responded eagerly, her hands tangling in his hair, tugging slightly and making his bunny ears twitch in delight.

Jungkook's hands roamed her body, feeling the curves that drove him wild. When he reached her chest, he paused, pulling back slightly to look into her eyes to ask for permission. She gave him a nod, her own eyes dark with desire, and he wasted no time in slipping his hands under her shirt, pushing it up and over her head.

He cupped her breasts, kneading them gently at first as if hesitant, then with more urgency as his heat drove him to seek more. Y/N moaned softly at his ministrations, encouraging him. He bent down, taking one of her nipples into his mouth, sucking and swirling his tongue around it.

The taste of her skin, the softness of her breasts in his hands, and the sounds spilling from her mouth drove him mad and closer to the brink. He switched to the other one, wanting to give it the same attention, his need to please her overtaking everything else in that moment.

"Jungkook," Y/N gasped, her fingers tightening in his hair. "That feels so good."

Her praise spurred him on and he sucked harder, his other hand pinching and rolling her nipple between his fingers. He wanted to give her as much pleasure as he was taking from her, his need for her insatiable.

As he continued to worship her, Y/N's hands made their way to his shirt, tugging it off impatiently. She pressed her body against his harder, the feel of her bare skin against his making him shudder with desire and causing him to let out a low growl, the sound vibrating against her chest.

Y/N pulled him up for another kiss, their tongues tangling as they both lost themselves in the moment. When they finally broke apart, they were both breathing heavily, their bodies flush with need.

"Please Jagiya," Jungkook begged, his voice a desperate whisper. "I need you."

"I know, baby," she whispered back, gently guiding him to the bed. "I'm here. I'm all yours."

At her words Jungkook felt a surge of possessiveness and love course through his body. He flipped them around so he would be on top of her, his hands and mouth continuing their exploration of her body. He would take care of her, just as she was taking care of him.

Jungkook's hands roamed over Y/N's body, caressing her skin with an intensity born of his desperate need. He kissed his way down her neck, nipping gently and savouring the little gasps and moans she made in response. His heart raced with the knowledge that she was just as aroused as he was.

When he reached her breasts again, he couldn't resist taking one of her nipples into his mouth, sucking harder this time, eliciting a louder moan from her lips. His free hand continued to knead and squeeze her other breast, his thumb brushing over her nipple in slow, teasing circles.

"Jungkook," she breathed, her voice shaky with desire. "Please, touch me."

Her words sent a shiver down his spine. He released her nipple, his mouth moving lower, leaving a trail of hot, open-mouthed kisses down her stomach. He paused when he reached the waistband of her pants, looking up at her once more for permission. Her eyes were dark with lust, and the only things she could do was nod eagerly.

With slightly trembling hands, he unbuttoned her pants and pulled them down, along with her underwear. The sight of her bare before him made his own arousal nearly unbearable. He could feel his erection straining against his pants, but he forced himself to focus on her.

He kissed his way up her thighs, his breath warm against her sensitive skin. When he reached her core, he could smell her arousal, and it drove him wild. He licked a long, slow stripe up her slit, making her arch her back and moan loudly.

"Look at you…you're so wet for me," he murmured against her, his voice thick with need. "So fucking perfect."

He continued to tease her with his tongue, flicking and swirling around her clit, sucking gently, then harder. Y/N's hands fisted the sheets, her moans growing louder and more desperate as he kept going. He had always loved how responsive she was, how every touch and lick seemed to drive her closer to the edge.

As he worked her with his mouth, he slipped two fingers inside her, feeling the tight, wet heat that had been tormenting him all day. He added a third finger, pumping slowly at first, then faster as she rocked her hips against his hand.

"Baby, I'm so close," she gasped, her voice strained.

Her words spurred him on, and he redoubled his efforts, his mouth and fingers working in perfect harmony. He could feel her walls clenching around his fingers, her body tensing as she neared her climax.

When she finally came undone, it was with a cry of his name, her body trembling and her back arching off the bed. Jungkook continued to lick and finger her through her orgasm, savouring every moment of her pleasure.

As she came down from her high, he kissed his way back up her body, his own need now almost unbearable. Y/N reached for him, her hands fumbling with his pants and he was quick to help her, stripping off his clothes until he was as bare as she was.

She wrapped her legs around his waist, pulling him closer, and he positioned himself at her entrance, his eyes locked on hers as he slowly pushed inside her. The tight, wet heat of her pussy enveloped him, and he had to fight to keep his orgasm at bay and not cum right then and there.

"Y/N," he groaned, his voice thick with need. "You feel so good."

She cupped his face, pulling him down for a kiss as he began to move, thrusting slowly at first, then faster as the need to claim her overtook him. Their bodies moved together in a frantic rhythm, each thrust sending waves of pleasure through both of them.

"Jungkook," she gasped, her nails digging into his back. "I'm going to cum again."

He thrust harder, deeper, his own climax rapidly approaching. "Let go for me, Y/N," he urged, his voice strained. "I need to feel you."

Her body tensed around him, and she cried out as she came, her walls clenching tightly around his cock. The sensation pushed him over the edge, and with a few more thrusts, he found his release, spilling into her with a deep, guttural moan.

They stayed like that for a moment, their bodies still joined, their breaths mingling as they tried to catch their breath. Finally, Jungkook pulled out of her and collapsed beside her, pulling her into his arms.

"I love you," he murmured, pressing a kiss to her forehead.

"I love you too, Kook," she replied, snuggling closer to him. "Always."

© aggiewritess , please do not copy my work.

Banner/divider by @cafekitsune

[weirdly-specific-but-ok]

WebMD Page for Aziraphale

As promised to you all, inspired by that video of Aziraphale as an antidepressant. The WebMD drug format, from your clearly deranged mascot, Asmi. This took way too much effort. For legal purposes, even though this blog is a lawless hellscape, this is a spoof. If you did like it, reblog it, maggoty loves of mine, because likes don't help visibility on tumblr, and I want everyone to be traumatised with my own specific brand of unhinged. No pressure though, be rebels muaha. That being said:

MENU > DRUGS & MEDICATIONS > AZIRAPHALE

COMMON BRAND(S): Guardian of the East Gate, Angel GENERIC NAME(S): Aziraphale

USES This medication is used to treat mood-related disorders ranging from depression to chronic loneliness and anxiety. It has also been proven effective in treatment of Compulsive Demonic Behavioural Disorder (CDBD) and Post Fall Stress Disorder (PFSD). The medication results in an overall improvement in mood (see Side Effects), morals, and lifestyle choices. This medication is sometimes described as a 'miracle-worker'. It is advisable to ensure that the correct dosage is taken at regular intervals. The doctor/God/Forces That Be may prescribe a lower dose at the start, gradually increasing frequency and amount over the course of millennia.

SIDE EFFECTS Documented side-effects include pining behaviour, severe withdrawal symptoms in case of suddenly stopping the medication, heart palpitations, stuttering or stammering, mood swings including irrational lashing out or defensive behaviour when faced with highly emotional situations, break-ups, misunderstands, obliviousness, amongst others. Despite the studies being limited to a single subject (see Crowley et. al. updated 2023) these effects are typically harmless in the long term. Life-altering effects may also be noted, including irretrievably falling in love, marriage, a positive character arc, tendencies to put oneself at risk to ensure continuation of medication, lifelong friendship, fate-defying romance and severe allergy to the idea of discontinuation of medication.

WARNINGS Casual or reckless consumption can be too fast for the medication, which will lessen its effects, leading to withdrawal symptoms. Withdrawal symptoms range from repeated indulging in CDBD and PFSD induced behaviours to alcoholism, depressive episodes, recklessness, listlessness, and prolonged car rides with no purpose. While the medication should not be consumed too fast, regularity is also advised. This is a long-term medication and not a short-term fix. Rare, short-term exposures will only worsen the side effects, withdrawal symptoms and may even reverse the drug effects.

PRECAUTIONS Ensure immortality so that the medication may be able to work its effect through the full course. Pre-existing trauma and heart conditions may require regular consultations with a therapist.

INTERACTIONS Drug interactions may change how the medication works or increase severity of side effects. This document does not include a comprehensive list of all drug interactions, please do adequate research and check instructions on the medication before proceeding with additional drugs. Aziraphale is known to have highly negative interactions with the toxin hellfire as well as the drugs Gabriel (only when sold as Supreme Archangel), Satan and Metatron (known toxin). Negative interference may occur due to most drugs from the class Heaven and Hell. Vague interference may occur with the drug class Homo sapiens.

OVERDOSE While less dangerous than withdrawal symptoms, overdose may lead to lack of personal space, miscommunication, and decrease in mood stability. Increased irritability is also common. Use with caution.

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REVIEWS (1) Effectiveness: 5 stars Ease of use: 4 stars Satisfaction: 100000000000000000000e stars

It must be noted that in the country where I live (India), advertisements for pharmaceutical drugs are legally prohibited on television and other media. Which is why I was very bewildered at the initial video. But WebMD is a universal phenomenon so this shall by my contribution to the fandom. Thank you @neil-gaiman, Good Omens has given me a lot of opportunities to exercise my brain in all the weirdest ways.

[probablyasocialecologist]

Research has consistently shown a positive relationship between exposure to advertising and the strength of materialistic values, especially within children. Analysis of US children and adolescents over several decades highlighted that when a country spent a greater amount on advertising, levels of materialism among youth also tended to be higher (Twenge & Kasser, 2013). Children who are exposed to a greater amount of consumer advertising go on to display stronger materialistic values and a greater desire to purchase the advertised products. This effect is particularly strong when people perceive advertisements to be an accurate portrayal of real life.  What is worrying is that children from less affluent backgrounds appear to be more exposed to consumer advertising, tending to spend more time watching television or living in more urban areas with higher levels of outdoor advertising present. This could mean that they risk developing higher levels of materialism. A study of 9–13-year-olds in the UK (Nairn & Opree, 2021) found that a much greater percentage of deprived (47%) compared to affluent (23%) children agreed that “I would rather spend time buying things than almost anything else.”

[...]

This negative impact of materialism on wellbeing has been documented across people’s lifespan. Some studies have suggested that the link between materialism and poor wellbeing is stronger for children from deprived backgrounds (Nairn & Opree, 2021), implying that advertising and materialism may promote a process of upward comparisons, whereby those people who do not have the affluent lifestyles that advertising promotes, and materialism desires, come to feel that they do not meet societal standards, hindering their self-esteem. Materialism doesn’t only cause problems for the person holding the strong materialistic values, it’s also bad for social relationships and the health of the planet. Exposure to materialistic cues such as consumer advertising has been shown to lead to anti-welfare attitudes and less helpful behaviours. People who are more materialistic also care less about environmental issues and engage in fewer sustainable behaviours.