#Google Search vs Typing a URL

[4seohelp]

Google Search vs. Typing a URL - What Works Best?

Google is used as the main platform for all relevant or irrelevant questions because a lot of information and options are provided. Some search by using keywords, while others directly type a URL to get the information. But which method should be used by you? This blog post will help that to be found out. Information on the web can be accessed by users through two methods – Google can be searched…

[wannabespiderman]

Man vs machine

Hello! This is my first fanfic written in English so I'm slightly nervous to post this but I couldn't get this idea out of my head so... I hope you enjoy :)

Bucky Barnes x Reader

Just an old man confused about modern technology.

.

.

.

You were walking past the living room door when a discontented grunt caught your attention. You took two steps back to crane your neck past the half-closed door. Bucky was sitting on the sofa, leaning over the living room table, which looked like a toddler’s table compared to him, his face illuminated by the bright screen of his new laptop that you’ve bought him not too long ago. His eyebrows were tightly knit together when he mumbled a quiet curse. You turned around, a curious expression on your face as you walked through the door.

"You okay, baby?" you asked and promptly sat down next to him. Bucky gave you an inscrutable look before turning his eyes back to the screen. “Where the hell do I find my emails?” he asked in frustration. A sudden laugh escaped you. You should have realized that a 106 year old man who had little to do with electronics would have some trouble with a laptop. Bucky gave you a displeased look with a slight, unconcious pout appearing on his face. “Click on the internet icon.” You spoke softly, willing to help. Bucky’s brow furrowed. “I don’t need the internet, I need my emails.” You stayed silent for a moment, slightly baffled by his words. Just last week you took the effort to set up a Google account with him and you were pretty sure he had paid attention then. “Bucky.” You said an amused huff escaping you. “Your e-mail is connected to the Internet. Just click on the icon.” Bucky clicked his tongue in annoyance to cover his slight embarrassment and went back to staring at the desktop. He was definitely taking his time, and at one point you doubted he knew what an icon was. “Need any help?” you asked as kindly as you could, though the sight of Bucky squinting his eyes like a real old man made your voice sound rather amused. With an exhausted sigh, Bucky leaned back against the seat back and rubbed his face, his shoulders visibly slumping. “You do it.”

You snort, but immediately apologize after he gives you an exceptionally grumpy look. “You can do it.” You said encouragingly, giving him a small smile. Bucky rolled his eyes, but relented and bent over the laptop again. You shuffled closer to it so you could see the screen properly, and the little orange and blue Firefox icon literally jumped out at you. You pointed your finger at it and looked at it again. “Just click on this one.”

You tried to be patient with him, really, and actually he did exactly what you said, but you couldn’t hold back the little sigh that left your mouth as he moved the cursor over the Firefox icon and clicked. Once. “Okay.” You mumbled, rubbing your eye. Apparently, you needed to be more specific. "This time you click twice." Another brief but piercing look from Bucky before he actually double-clicked and the browser opened. You sent a quick thank you to the heavens before instructing him to type the url into the search tab and cringed silently when he started typing with both of his pointer fingers. Right this second you decided to teach him how to properly type with all ten of his fingers later. A few more instructions later, probably a little more than usually necessary, he reached the Google log-in site.

“I assume you can handle the rest?” It was supposed to be a statement but your voice shifted into a question at the end.

He hummed quietly in affirmation, though his brow was still furrowed as if this whole thing was incredibly complicated which, to be honest… it probably was for him. You pressed your lips together, a slight sting of guilt coursing through you, your previous amusement and frustration about his hardship completely vanishing. One second you were quietly sat next to him and the other you had your arms wrapped around his bicep and your head leaning on his shoulder. “I’m sorry about laughing earlier.” You whispered, almost too quiet for him to understand if he weren’t a Super-Soldier and had enhanced hearing. “I know it’s new for you.” Bucky tried to shrug it off but you saw how his eyes softened when he tilted his head to look down at you. A sudden, quiet chuckle escaped him, making you quirk an eyebrow in curiosity.

“You’d think, as a Cyborg, I’d be better at this.”

[theresourcedhunt]

INDIE ROLEPLAY SET UP :

You must give credit if you take some or all of my set-up pieces as your own. This doesn't include the templates that I didn't make. But if you use the same templates, tagging, format, etc as me or some of the mixed bags (not just templates alone) then crediting me is mandatory as you didn't come up with the mixed bag.

some of the templates I used in my set up are NOT made by me. There is credit linked for everyone to grab them if you want.

if you have any questions please feel free to message me

PINNED POST

URL HERE a BLANK TYPE OF BLOG written by ALLIAS ( PRONOUNS / PRONOUNS, +AGE, TIMEZONE ). All triggers are tagged extensively. All muses are canon divergent, influenced by their source material. this blog doesn't adhere to strict canon. STARTED ON 00 / 00 / 0000.

guidelines . . . muse list . . . navigation . . . meme tag . . . writing sample . . . interaction call . . . promo . . . blogroll . . . credits . . . spotify . . . pinterest . . . sideblog

used this header psd by carestuff but edited ● font I used was Blackadder ITC for the top, Forte for the bottom

used this website for a fancy font ( I used the font called "BOLD FONT" )

Casual reminder that if you link a Google doc or to Spotify, that it will show your name, so make sure you are using a roleplay / burner based account so no one has access to your personal information, such as your real name.

TAGGING SYSTEM

I created this section in Google Docs for every single one of my muses. Below is a link to the symbols I used.

❥ . . . ( tester | tester )

ARC VS VERSE : every single character gets both an arc and a verse that is undecided. Since you can search by both ARC and VERSE, I felt this would make the most sense. A verse is the overreaching section, so for example, SUPERNATURAL is a show, so it gets its own verse. Now for an ARC, I would be putting different sections in for, say, I want Hope to have a soulless arc, then that would be where that would go. Or say I want Hope to have an arc that she has her humanity off, it would fall under the arc section. It's not a big enough theme for me to make it a whole verse.

I can use the tag of no humanity in an arc repeatedly. Combined with, say, searching my Queen of Nola verse and the arc of no humanity, it should give you all of the information written about her no humanity time in said verse. Above picture shows you how I format my verse posts.

CHARACTER ID: This is an overreaching tag that covers pretty much anything written by me for that character, so answered asks, interactions, headcanons, drabbles, etc. all fall in line with this. You could also add it to your visage and musing tags, but I personally don't find that helpful.

This is an example of my tags underneath a reply of mine. More will be explained soon about what everything else means.

This is what I used to tag all the different types of calls I make. So someone can click on, say my meme call, and get to like a call for them to be sent memes.

Any reblogged content went here minus the ask memes, but you could very well put ask memes there as well.

This section is anything related to my set up. Now, I have two different blogs (more to come on why I do that later). This kind of shows you how I break things up.

The extra section is really anything that I couldn't figure out where it might go. So promos, scheduled posts, dash games, etc.

This one feels very self-explanatory. Anything that I personally want saved goes here

This section is anything created by me or something I agree with strongly. Graphics are different than my adventures in ps. The first for me is like character edits, while the second one is maybe asking for opinions or showing people what I am excited for.

I'm not a huge talker in the tags person. However, I do find a few things helpful to point out like when something might be triggering, if one should look at a link I put in my replies, making sure that people know to send the whole prompt not just the symbol (in case it takes me a moment to get it done and I need to know what the instructions for the meme was to prevent deleting a meme because all I see is a symbol or word and therefore have no idea which meme it is attached to. Sending the whole sentence is helpful and doesn't require a two-step process like asking for the meme and the link simultaneously. It is also beneficial to tell people to tell me what muse things are for as well, so that way I am not playing a guessing game.

The potentially triggering topic for me is an overall tag for triggers. I do also break it down into say " clowns tw " as well just for blacklisting purposes. However, the blanket tag covers so that say I forget someone is triggered by something and I forgot to tag it, there is a possibility that this might save it a little bit.

This section of tagging is where I get an overview of things. So, say you aren't looking for any muse's writing in particular that you want to see, but you want to see if we are a good fit to write together. Then you might want to see all my writing, which has answered asks, headcanons, drabbles, and interactions in it. Or maybe you only want to see thread interactions, so you'd go to all replies.

Since there might be a lot of tags (depending on if you are a multiuse or not), I recommend using a Google Docs or a draft post to hold all of your tags for easy keeping.

FORMATTING

The two dividers are from two different sources. The thin one was made by theresourcedhunted, and the thick one was made by dividing by underesources. However, I edited it to remove many of the fancy pieces as I wanted something a tad simpler.

To make my gifs centered without editing them, I use THIS blank space / image.

❝ ❞ is what I use for my dialogue around spoken words. ● A tutorial on making adding coloring to your replies faster without going into the HTML, but a single time. You could always use the few colors tumblr has built in for simplicity.

There are about 4 to 5 spaces between my dialogue and the rest of my text. I'm still trying to figure out what I like personally in that department.

To simplify things, if you use a Windows computer to hotkey and streamline some things, I use aText, a Microsoft Store application. All I have to do is enter a specific combo of letters and words to get a unique key or spacing that I set up myself.

【 ✉️ 𝐂𝐇𝐀𝐑𝐀𝐂𝐓𝐄𝐑 𝐍𝐀𝐌𝐄 】 : this is for any sent messages by my muse. Again, the fancy font is the same one I used in my pinned post. You could use fancy emojis and things. I colored the text of the name and bold it. The actual text is in a small-sized font along with regular normal Tumblr font.

【 📩 𝐂𝐇𝐀𝐑𝐀𝐂𝐓𝐄𝐑 𝐍𝐀𝐌𝐄 】 : this is what I tend to use for messages that my message receives. So, if I am writing a reply that my muse is talking to their friend, but my muse's mother texts them, and I want to show it, that is how I do it.

I personally like to link in headcanons in my replies and things for others to read if needed, share links to songs that might be heard in a reply, or pinterest links to images of maybe the muse's style that is relevant to a reply. I mentioned this in my rules so others know that there will never me links to malware or anything else and is always in good faith.

My formatting doesn't really change for headcanons. I use bolded fonts for the header of each headcanon. Then, bullet points might make it easier for others to find information and read.

every post that I make that isn't a starter tends to follow the same spacing that I mentioned being between my dialogue and using the same bolded font that I always use and was linked above.

Now onto another important thing being what all do I make headers for?

photoshop adventures

liveblogging tv shows

out of character posts

biography post

links section

arcs section

lore post

headcanon post

locations post ● pretty much anything that I think of that could use a title gets a header

You can find my stats template HERE

To show dead pets, siblings, parents, etc. I tend to use ✞ for deceased family and pets

the icon template that I made (without the fade to black)

fade to black ( photoshop action ).

This is what I am currently working on icons for my blog.

gif made by me. could use any template from HERE

my dash icon is currently from HERE, but you could use anything from HERE

MUSE LIST

This is what my muse list looks like. All of my stats go to my sideblog. My sideblog's pinned post looks like my pinned post on my main blog. For the title of all fandoms, they are in the same bold heading that I have done thus far.

OPEN . . . means accepting memes & starters without plotting SEMI SELECTIVE . . . means accepting memes & starters without plotting but will be slower to respond SELECTIVE . . . means accepting memes & starters but would prefer plotting with this muse and I will be slower to respond PLOT BASED . . . means that I don't accept memes & starters for this muse without plotting first. If you ignore this, then your request / meme will be denied. EXCLUSIVE . . . means that this muse is for only a certain number of people. click the link on their name to figure out who this meme is for.

These few things explain what my muse list is like regarding organization.

RULES

𝐀𝐁𝐎𝐔𝐓 𝐓𝐇𝐄 𝐀𝐃𝐌𝐈𝐍 . . .

𝐖𝐑𝐈𝐓𝐈𝐍𝐆 𝐄𝐗𝐏𝐄𝐑𝐈𝐄𝐍𝐂𝐄 . . .

𝐀𝐆𝐄 𝐑𝐀𝐍𝐆𝐄 . . .

𝐏𝐋𝐎𝐓𝐓𝐈𝐍𝐆 . . .

𝐒𝐏𝐄𝐂𝐈𝐅𝐘 𝐓𝐇𝐄 𝐌𝐔𝐒𝐄 . . .

𝐌𝐔𝐋𝐓𝐈𝐌𝐔𝐒𝐄 . . .

𝐒𝐌𝐔𝐓 . . .

𝐌𝐔𝐒𝐄 ≠ 𝐌𝐔𝐍 . . .

𝐀𝐒𝐊 𝐌𝐄𝐌𝐄𝐒 . . .

𝐓𝐀𝐋𝐊𝐈𝐍𝐆 𝐈𝐍 𝐓𝐇𝐄 𝐓𝐀𝐆𝐒 + 𝐋𝐈𝐍𝐊𝐒 𝐈𝐍 𝐑𝐄𝐏𝐋𝐈𝐄𝐒 . . .

𝐐𝐔𝐄𝐔𝐄 𝐁𝐀𝐒𝐄𝐃 . . .

𝐑𝐄𝐏𝐋𝐘 𝐋𝐄𝐍𝐆𝐓𝐇 + 𝐖𝐀𝐈𝐓 𝐓𝐈𝐌𝐄 . . .

𝐀𝐈 𝐌𝐀𝐓𝐄𝐑𝐈𝐀𝐋 . . .

𝐃𝐎 𝐍𝐎𝐓 𝐈𝐍𝐓𝐄𝐑𝐀𝐂𝐓 . . .

𝐏𝐄𝐑𝐒𝐎𝐍𝐀𝐋 𝐁𝐋𝐎𝐆𝐒 . . .

𝐓𝐑𝐈𝐆𝐆𝐄𝐑𝐈𝐍𝐆 𝐂𝐎𝐍𝐓𝐄𝐍𝐓 . . .

𝐓𝐀𝐆𝐆𝐈𝐍𝐆 𝐒𝐘𝐒𝐓𝐄𝐌. . .

𝐒𝐇𝐈𝐏𝐏𝐈𝐍𝐆 . . .

𝐌𝐀𝐈𝐍𝐒 & 𝐄𝐗𝐂𝐋𝐔𝐒𝐈𝐕𝐄𝐒 . . .

𝐑𝐄𝐒𝐎𝐔𝐑𝐂𝐄 𝐁𝐋𝐎𝐆 . . .

𝐁𝐀𝐍𝐍𝐄𝐃 𝐅𝐀𝐂𝐄 𝐂𝐋𝐀𝐈𝐌𝐒 . . .

𝐁𝐀𝐍𝐍𝐄𝐃 𝐅𝐀𝐍𝐃𝐎𝐌𝐒 . . .

𝐑𝐄𝐒𝐄𝐀𝐑𝐂𝐇 . . .

𝐒𝐓𝐄𝐀𝐋𝐈𝐍𝐆 . . .

𝐆𝐎𝐃 𝐌𝐎𝐃𝐃𝐈𝐍𝐆 & 𝐏𝐎𝐖𝐄𝐑 𝐏𝐋𝐀𝐘𝐈𝐍𝐆 . . .

𝐃𝐈𝐒𝐂𝐎𝐑𝐃 . . .

𝐂𝐎𝐌𝐌𝐔𝐍𝐈𝐂𝐀𝐓𝐈𝐎𝐍 . . .

𝐇𝐀𝐑𝐃 𝐍𝐎'𝐒. . .

𝐂𝐀𝐋𝐋 𝐎𝐔𝐓 𝐂𝐔𝐋𝐓𝐔𝐑𝐄 . . .

𝐔𝐍𝐅𝐎𝐋𝐋𝐎𝐖𝐈𝐍𝐆 . . .

𝐅𝐎𝐋𝐋𝐎𝐖𝐈𝐍𝐆 . . .

𝐌𝐔𝐓𝐔𝐀𝐋𝐒 𝐎𝐍𝐋𝐘 . . .

𝐃𝐑𝐀𝐌𝐀 . . .

𝐃𝐑𝐎𝐏𝐏𝐈𝐍𝐆 𝐓𝐇𝐑𝐄𝐀𝐃𝐒 . . .

𝐅𝐎𝐑𝐌𝐀𝐓𝐓𝐈𝐍𝐆 . . .

𝐁𝐋𝐀𝐍𝐊 𝐁𝐋𝐎𝐆𝐒 . . .

𝐌𝐔𝐒𝐓 𝐇𝐀𝐕𝐄𝐒 . . .

𝐁𝐋𝐎𝐂𝐊𝐈𝐍𝐆 . . .

𝐆𝐄𝐓𝐓𝐈𝐍𝐆 𝐓𝐎 𝐊𝐍��𝐖 𝐌𝐘 𝐑𝐎𝐋𝐄𝐏𝐋𝐀𝐘 𝐏𝐀𝐑𝐓𝐍𝐄𝐑𝐒 . . . ● I used the same unique font and bolding/coloring as usual for everything. Then, I did everything else in the regular Tumblr font. ● Some of these sections might not be needed in your case, or you might find you need to add more sections. Do whatever works for you.

Alright, here is a tip. If you have several tags and want to narrow down, say, a certain verse that has headcanons about it, as long as you know what the tag names are, you could enter both tags separated by a + in the middle to get all the posts between two tags (and possibly more, but I have not checked that out). So, if you are really organized tag-wise, then you can easily filter things out.

[rumi1252552]

The Ultimate Guide to SEO: Boost Your Website’s Rankings in 2024

Search Engine Optimization (SEO) is a crucial digital marketing strategy that helps websites rank higher on search engines like Google, Bing, and Yahoo. With ever-evolving algorithms, staying updated with the latest SEO trends is essential for success.

In this comprehensive guide, we’ll cover: ✔ What is SEO? ✔ Why SEO Matters ✔ Key SEO Ranking Factors ✔ On-Page vs. Off-Page SEO ✔ Technical SEO Best Practices ✔ SEO Trends in 2024 ✔ Free SEO Tools to Improve Rankings

Let’s dive in!

What is SEO? SEO stands for Search Engine Optimization, the process of optimizing a website to improve its visibility in organic (non-paid) search results. The goal is to attract high-quality traffic by ranking for relevant keywords.

Types of SEO: On-Page SEO – Optimizing content, meta tags, and internal links.

Off-Page SEO – Building backlinks and brand authority.

Technical SEO – Improving site speed, mobile-friendliness, and indexing.

Why SEO Matters ✅ Increases Organic Traffic – Higher rankings = more clicks. ✅ Builds Credibility & Trust – Top-ranked sites are seen as authoritative. ✅ Cost-Effective Marketing – Outperforms paid ads in the long run. ✅ Better User Experience – SEO improves site structure and speed.

Without SEO, your website may remain invisible to potential customers.

Key SEO Ranking Factors (2024) Google’s algorithm considers 200+ ranking factors, but the most critical ones include:

A. On-Page SEO Factors ✔ Keyword Optimization (Title, Headers, Content) ✔ High-Quality Content (Comprehensive, Engaging) ✔ Meta Descriptions & Title Tags (Click-Worthy Snippets) ✔ Internal Linking (Helps Google Crawl Your Site) ✔ Image Optimization (Alt Text + Compression)

B. Off-Page SEO Factors ✔ Backlinks (Quality Over Quantity) ✔ Social Signals (Shares, Engagement) ✔ Brand Mentions (Unlinked Citations Still Help)

C. Technical SEO Factors ✔ Page Speed (Google’s Core Web Vitals) ✔ Mobile-Friendliness (Responsive Design) ✔ Secure Website (HTTPS Over HTTP) ✔ Structured Data Markup (Rich Snippets)

On-Page vs. Off-Page SEO On-Page SEO Off-Page SEO Optimizing content & HTML Building backlinks & authority Includes meta tags, headers Includes guest posts, PR Controlled by you Requires outreach Both are essential for a strong SEO strategy.

Technical SEO Best Practices 🔹 Fix Broken Links (Use Screaming Frog) 🔹 Optimize URL Structure (Short, Keyword-Rich) 🔹 Improve Site Speed (Compress Images, Use CDN) 🔹 Use Schema Markup (Enhances SERP Appearance) 🔹 Ensure Mobile Responsiveness (Google’s Mobile-First Indexing)

SEO Trends in 2024 🚀 AI & Machine Learning (Google’s RankBrain, BERT) 🚀 Voice Search Optimization (Long-Tail Keywords) 🚀 Video SEO (YouTube & Short-Form Videos) 🚀 E-A-T (Expertise, Authoritativeness, Trustworthiness) 🚀 Zero-Click Searches (Optimize for Featured Snippets)

Free SEO Tools to Improve Rankings 🔎 Google Search Console – Track performance. 🔎 Ahrefs Webmaster Tools – Analyze backlinks. 🔎 Ubersuggest – Keyword research. 🔎 PageSpeed Insights – Check site speed. 🔎 AnswerThePublic – Find user queries.

[worldtradecastle]

Boost Your Website's Traffic Like a Pro

The Ultimate Guide to SEO: Boost Your Website's Traffic Like a Pro

So, you've heard about SEO but aren't quite sure what it is or how it works? Don't worry, you're not alone! SEO, or Search Engine Optimization, is like the secret sauce of the internet, and mastering it can take your website from crickets to buzzing with visitors. Let’s dive in and break it down, shall we?

What is SEO Anyway?

SEO stands for Search Engine Optimization. It's all about tweaking your website to make it more appealing to search engines like Google, Bing, and Yahoo. When these search engines love your site, they rank it higher in search results, making it easier for people to find you.

Think of search engines as librarians. When someone asks for information on "best pizza in town," the search engine (librarian) wants to deliver the most relevant, useful, and trustworthy information. SEO is how you convince the librarian that your pizza joint deserves to be at the top of the list.

Why Should You Care About SEO?

Imagine having the best pizza in town but your shop is hidden in a dark alley with no signs. Not great for business, right? That’s what it’s like to have a website without SEO. You could have amazing content, products, or services, but without good SEO, you’re essentially invisible online.

By optimizing your site, you:

Increase Visibility: More people find your website.

Boost Credibility: Higher rankings make you look more trustworthy.

Drive Traffic: More visitors mean more potential customers.

The Basics of SEO: On-Page vs. Off-Page

SEO can be split into two main categories: on-page and off-page.

On-Page SEO

This is everything you do directly on your website to improve its ranking. Here are some key elements:

Keywords: These are the words and phrases people type into search engines. Using the right keywords in your content is crucial.

Content Quality: Your content should be engaging, informative, and valuable. Think blog posts, articles, videos, and infographics.

Meta Tags: These are snippets of text that describe your page's content. They don’t appear on the page itself but in the page's code. Examples include meta titles and meta descriptions.

URL Structure: Clean, readable URLs help search engines understand your page content. For example, "yourwebsite.com/best-pizza-recipes" is better than "yourwebsite.com/12345".

Off-Page SEO

This involves activities that happen outside your website to boost its ranking. The most important aspects include:

Backlinks: These are links from other websites to yours. High-quality backlinks act as votes of confidence.

Social Signals: Likes, shares, and comments on social media can influence your rankings.

Guest Blogging: Writing articles for other websites can drive traffic back to yours and improve your SEO.

SEO Best Practices

Now that you know the basics, let’s talk about some best practices to ensure you’re on the right track.

Research Keywords

Before you start writing, research what your audience is searching for. Tools like Google Keyword Planner, Ahrefs, or SEMrush can help you find the right keywords.

Optimize Your Content

Once you have your keywords, sprinkle them naturally throughout your content. Don’t overdo it though—keyword stuffing can hurt your rankings. Aim for a natural flow and focus on creating valuable content for your readers.

Improve Page Speed

A slow website can frustrate visitors and hurt your rankings. Use tools like Google PageSpeed Insights to check your site’s speed and get tips on how to improve it.

Mobile-Friendliness

With more people browsing on their phones, having a mobile-friendly website is a must. Ensure your site looks and works great on all devices.

Build Quality Backlinks

Focus on getting backlinks from reputable sites in your industry. You can do this by creating high-quality content that others want to link to, or by reaching out to other site owners and influencers.

Keep Up with SEO Trends

SEO isn’t a one-time thing. Search engines are always updating their algorithms, so staying up-to-date with the latest trends and best practices is crucial. Follow SEO blogs, join forums, and consider taking online courses to keep your skills sharp.

Final Thoughts

SEO might seem daunting at first, but with a bit of effort and the right strategies, you can master it. Remember, it’s all about making your website more user-friendly, informative, and trustworthy. So start optimizing and watch your traffic soar!

[seotraininginahmedabad]

Digital Marketing Course in New Chandkheda

1. Digital Marketing Course in New Chandkheda Ahmedabad Overview

2. Personal Digital Marketing Course in New Chandkheda – Search Engine Optimization (SEO)

What are Search Engines and Basics?

HTML Basics.

On Page Optimization.

Off Page Optimization.

Essentials of good website designing & Much More.

3. Content Marketing

Content Marketing Overview and Strategy

Content Marketing Channels

Creating Content

Content Strategy & Challenges

Image Marketing

Video Marketing

Measuring Results

4. Website Structuring

What is Website?- Understanding website

How to register Site & Hosting of site?

Domain Extensions

5. Website Creation Using WordPress

Web Page Creation

WordPress Themes, Widgets, Plugins

Contact Forms, Sliders, Elementor

6. Blog Writing

Blogs Vs Website

How to write blogs for website

How to select topics for blog writing

AI tools for Blog writing

7. Google Analytics

Introduction

Navigating Google Analytics

Sessions

Users

Traffic Source

Content

Real Time Visitors

Bounce Rate%

Customization

Reports

Actionable Insights

Making Better Decisions

8. Understand Acquisition & Conversion

Traffic Reports

Events Tracking

Customization Reports

Actionable Insights

Making Better Decisions

Comparision Reports

9. Google Search Console

Website Performance

Url Inspection

Accelerated Mobile Pages

Google index

Crawl

Security issues

Search Analytics

Links to your Site

Internal Links

Manual Actions

10. Voice Search Optimization

What is voice engine optimization?

How do you implement voice search optimization?

Why you should optimize your website for voice search?

11. E Commerce SEO

Introduction to E commerce SEO

What is e-commerce SEO?

How Online Stores Can Drive Organic Traffic

12. Google My Business: Local Listings

What is Local SEO

Importance of Local SEO

Submission to Google My Business

Completing the Profile

Local SEO Ranking Signals

Local SEO Negative Signals

Citations and Local

Submissions

13. Social Media Optimization

What is Social Media?

How social media help Business?

Establishing your online identity.

Engaging your Audience.

How to use Groups, Forums, etc.

14. Facebook Organic

How can Facebook be used to aid my business?

Developing a useful Company / fan Page

Establishing your online identity.

Engaging your Audience, Types of posts, post scheduling

How to create & use Groups

Importance of Hashtags & how to use them

15. Twitter Organic

Basic concepts – from setting-up optimally, creating a Twitter business existence, to advanced marketing procedures and strategies.

How to use Twitter

What are hashtags, Lists

Twitter Tools

Popular Twitter Campiagns

16. LinkedIn Organic

Your Profile: Building quality connections & getting recommendations from others

How to use Groups-drive traffic with news & discussions

How to create LinkedIn Company Page & Groups

Engaging your Audience.

17. YouTube Organic

How to create YouTube channel

Youtube Keyword Research

Publish a High Retention Video

YouTube ranking factors

YouTube Video Optimization

Promote Your Video

Use of playlists

18. Video SEO

YouTube Keyword Research

Publish a High Retention Video

YouTube Ranking Factors

YouTube Video Optimization

19. YouTube Monetization

YouTube channel monetization policies

How Does YouTube Monetization Work?

YouTube monetization requirements

20. Social Media Tools

What are the main types of social media tools?

Top Social Media Tools You Need to Use

Tools used for Social Media Management

21. Social Media Automation

What is Social Media Automation?

Social Media Automation/ Management Tool

Buffer/ Hootsuite/ Postcron

Setup Connection with Facebook, Twitter, Linkedin, Instagram, Etc.

Add/ Remove Profiles in Tools

Post Scheduling in Tools

Performance Analysis

22. Facebook Ads

How to create Business Manager Accounts

What is Account, Campaign, Ad Sets, Ad Copy

How to Create Campaigns on Facebook

What is Budget & Bidding

Difference Between Reach & Impressions

Facebook Retargeting

23. Instagram Ads

Text Ads and Guidelines

Image Ad Formats and Guidelines

Landing Page Optimization

Performance Metrics: CTR, Avg. Position, Search Term

Report, Segment Data Analysis, Impression Shares

AdWords Policies, Ad Extensions

24. LinkedIn Ads

How to create Campaign Manager Account

What is Account, Campaign Groups, Campaigns

Objectives for Campaigns

Bidding Strategies

Detail Targeting

25. YouTube Advertising

How to run Video Ads?

Types of Video Ads:

Skippable in Stream Ads

Non Skippable in stream Ads

Bumper Ads

Bidding Strategies for Video Ads

26. Google PPC

Ad-Words Account Setup

Creating Ad-Words Account

Ad-Words Dash Board

Billing in Ad-Words

Creating First Campaign

Understanding purpose of Campaign

Account Limits in Ad-Words

Location and Language Settings

Networks and Devices

Bidding and Budget

Schedule: Start date, end date, ad scheduling

Ad delivery: Ad rotation, frequency capping

Ad groups and Keywords

27. Search Ads/ Text Ads

Text Ads and Guidelines

Landing Page Optimization

Performance Metrics: CTR, Avg. Position, Search Term

Report, Segment Data Analysis, Impression Shares

AdWords Policies, Ad Extensions

CPC bidding

Types of Keywords: Exact, Broad, Phrase

Bids & Budget

How to create Text ads

28. Image Ads

Image Ad Formats and Guidelines

Targeting Methods: Keywords, Topics, Placement Targeting

Performance Metrics: CPM, vCPM, Budget

Report, Segment Data Analysis, Impression Shares

Frequency Capping

Automated rules

Target Audience Strategies

29. Video Ads

How to Video Ads

Types of Video Ads

Skippable in stream ads

Non-skippable in stream ads

Bumper Ads

How to link Google AdWords Account to YouTube Channel

30. Discovery Ads

What are Discovery Ads

How to Create Discovery Ads

Bidding Strategies

How to track conversions

31. Bidding Strategies in Google Ads

Different Bidding Strategies in Google AdWords

CPC bidding, CPM bidding, CPV bidding

How to calculate CTR

What are impressions, impression shares

32. Performance Planner

33. Lead Generation for Business

Why Lead Generation Is Important?

Understanding the Landing Page

Understanding Thank You Page

Landing Page Vs. Website

Best Practices to Create Landing Page

Best Practices to Create Thank You Page

What Is A/B Testing?

How to Do A/B Testing?

Converting Leads into Sale

Understanding Lead Funnel

34. Conversion Tracking Tool

Introduction to Conversion Optimization

Conversion Planning

Landing Page Optimization

35. Remarketing and Conversion

What is conversion

Implementing conversion tracking

Conversion tracking

Remarketing in adwords

Benefits of remarketing strategy

Building remarketing list & custom targets

Creating remarketing campaign

36. Quora Marketing

How to Use Quora for Marketing

Quora Marketing Strategy for Your Business

37. Growth Hacking Topic

Growth Hacking Basics

Role of Growth Hacker

Growth Hacking Case Studies

38. Introduction to Affiliate Marketing

Understanding Affiliate Marketing

Sources to Make money online

Applying for an Affiliate

Payments & Payouts

Blogging

39. Introduction to Google AdSense

Basics of Google Adsense

Adsense code installation

Different types of Ads

Increasing your profitability through Adsense

Effective tips in placing video, image and text ads into your website correctly

40. Google Tag Manager

Adding GTM to your website

Configuring trigger & variables

Set up AdWords conversion tracking

Set up Google Analytics

Set up Google Remarketing

Set up LinkedIn Code

41. Email Marketing

Introduction to Email Marketing basic.

How does Email Marketing Works.

Building an Email List.

Creating Email Content.

Optimising Email Campaign.

CAN SPAM Act

Email Marketing Best Practices

42. SMS Marketing

Setting up account for Bulk SMS

Naming the Campaign & SMS

SMS Content

Character limits

SMS Scheduling

43. Media Buying

Advertising: Principles, Concepts and Management

Media Planning

44. What’s App Marketing

Whatsapp Marketing Strategies

Whatsapp Business Features

Business Profile Setup

Auto Replies

45. Influencer Marketing

Major topics covered are, identifying the influencers, measuring them, and establishing a relationship with the influencer. A go through the influencer marketing case studies.

46. Freelancing Projects

How to work as a freelancer

Different websites for getting projects on Digital Marketing

47. Online Reputation Management

What Is ORM?

Why We Need ORM

Examples of ORM

Case Study

48. Resume Building

How to build resume for different job profiles

Platforms for resume building

Which points you should add in Digital Marketing Resume

49. Interview Preparation

Dos and Don’t for Your First Job Interview

How to prepare for interview

Commonly asked interview question & answers

50. Client Pitch

How to send quotation to the clients

How to decide budget for campaign

Quotation formats

51. Graphic Designing: Canva

How to create images using tools like Canva 

How to add effects to images

52. Analysis of Other Website

Post navigatio

[boomstab-papa]

More recommendations from me, a freak who actually uses NoScript and would never go online without it again

TrackMeNot: by the same author as AdNauseam, this add-on makes gobs of automated, randomized, customizable searches on various search engines to mess up your ad profile even further. You can even tell it "yeah websearch how to make bombs and shit" if you want to fuck up the watchlists of government mooks who are also invading your privacy here in the name of "security". I don't use AdNauseam but I do use this one.

uBlacklist: Tired of ai-generated results clogging up your Google search results? Blacklist em! Also consider using a websearch that's not Google but yknow sometimes you have to try.

Facebook Container: Isolates your web activity from Facebook.

Multi-Account Containers: Stay logged-in to the same website under different accounts using different tabs. The tabs are color-coded for easy reference. Great for any website that has a one-email-one-profile type setup, but you use different profiles for different purposes (eg. your art twitter vs your shitpost twitter).

Shinigami Eyes: Highlights transphobic websites and blogs and such in red, so you can know in advance what you're clicking into. Makes blocking terfs on sight on tumblr easy.

I also want to note something about Video Download Helper. I've had it installed for ages. It USED to be useful. Now it will not download anything without a $30 companion app you have to install on your computer. I've gotten better results by right-clicking-saving on a video than with this add-on, and certainly even more luck right-click-inspecting a video in View Source to find the video's URL and save it myself. The add-on's reviews are full of spammed 5-stars, with a few real people scattered in there saying ''wtf they don't tell you that you need a paid companion app''. I don't recommend this add-on.

You know what add-on works REALLY well for downloading videos (on twitter)? Old Twitter. I don't use it all the time when I go on the bird app, but it's as easy as right-click-save. As an added bonus, it looks like Old Twitter, and I got it as a workaround back when Twitter was limiting the number of tweets you could view in a single day.

So You've Finally Switched to Firefox: a Brief Guide to a Some Very Useful Add-Ons.

This post is inspired by two things, the first being the announcement by Google that the long delayed Manifest V3 which will kill robust adblocking will finally roll out in June 2024, and the second, a post written by @sexhaver in response to a question as to what adblockers and extensions they use. It's a very good post with some A+ information, worth checking out.

I love Firefox, I love the degree of customization it offers me as a user. I love how it just works. I love the built in security features like DNS over HTTPS, and I love just how many excellent add-ons are available. It is a better browser than Chrome in every respect, and of the many Chromium based browsers out there, only Vivaldi comes close.

There are probably many people out there who are considering switching over to Firefox but are maybe putting it off because they've got Chrome set up the way they like it with the extensions they want, and doing all that again for Firefox seems like a chore. The Firefox Add-on directory is less expansive than the Chrome Web Store (which in recent years has become overrun with garbage extensions that range from useless to active malware), but there is still a lot of stuff to sift through. That's where this short guide comes in.

I'm presently running 33 add-ons for Firefox and have a number of others installed but disabled. I've used many others. These are my picks, the ones that I consider essential, useful, or in some cases just fun.

Adblocking/Privacy/Security:

uBlock Origin: The single best adblocker available. If you're a power user there are custom lists and scripts you can find to augment it.

Privacy Badger: Not strictly necessary if you're also running uBlock, but it does catch a few trackers uBlock doesn't and replaces potentially useful trackers like comment boxes with click-to-activate placeholders.

Decentraleyes: A supplementary tool meant to run alongside uBlock, prevents certain sites from breaking when tracker requests are denied by serving local bundled files as replacement.

NoScript: The nuclear option for blocking trackers, ads, and even individual elements. Operates from a "trust no one" standpoint, you will need to manually enable elements yourself. Not recommended for casual users, but a fantastic tool for the power user.

Webmail Ad Blocker: The first of many webmail related add-ons from Jason Saward I will be recommending. Removes all advertising from webmail services like Gmail or Yahoo Mail.

Popup Blocker (Strict): Strictly blocks ALL pop up/new tab/new window requests from all website by default unless you manually allow it.

SponsorBlock: Not a fan of listening to your favourite YouTuber read advertisements for shitty products like Raycons or BetterHelp? This skips them automatically.

AdNauseam: I don't use this one but some people prefer it. Rather than straight up blocking ads and trackers, it obfuscates data by injecting noise into the tracker surveillance infrastructure. It clicks EVERY ad, making your data profile incomprehensible.

User-Agent Switcher: Allows you to spoof websites attempting to gather information by altering your browser profile. Want to browse mobile sites on desktop? This allows you to do it.

Bitwarden: Bitwarden has been my choice of password manager since LastPass sold out and made their free tier useless. If you're not using a password manager, why not? All of my passwords look like this: $NHhaduC*q3VhuhD&scICLKjvM4rZK5^c7ID%q5HVJ3@gny I don't know a single one of them and I use a passphrase as a master password supplemented by two-factor-authentication. Everything is filled in automatically. It is the only way to live.

Proton Pass: An open source free password manager from the creators of Proton Mail. I've been considering moving over to it from Bitwarden myself.

Webmail/Google Drive:

Checker Plus for Gmail: Provides desktop notifications for Gmail accounts, supports managing multiple accounts, allows you to check your mail, read, mark as read or delete e-mails at a glance in a pop-up window. An absolutely fabulous add-on from Jason Saward.

Checker Plus for Google Drive: Does for your Google Drive what Checker Plus for Gmail does for your Gmail.

Checker Plus for Google Calendar: The same as the above two only this time for your Google Calendar.

Firefox Relay: An add-on that allows you to generate aliases that forward to your real e-mail address.

Accessibility:

Dark Reader: Gives every page on the internet a customizable Dark Mode for easier reading and eye protection.

Read Aloud: A text to speech add-on that reads pages with the press of a button.

Zoom Page WE: Provides the ability to zoom in on pages in multiple ways: text zoom, full page zoom, auto-fit etc.

Mobile Dyslexic: Not one I use, but I know people who swear by it. Replaces all fonts with a dyslexia friendly type face.

Utility:

ClearURLs: Automatically removes tracking data from URLs.

History Cleaner: Automatically deletes browser history older than a set number of days.

Feedbro RSS Feed Reader: A full standalone reader in your browser, take control of your feed and start using RSS feeds again.

Video Download Helper: A great tool for downloading video files from websites.

Snap Link Plus: Fan of Wikipedia binge holes? Snap Link allows to drag select multiple hyperlink and automatically open all of them in new tabs.

Copy PlainText: Copy any text without formatting.

EPUBReader: Read .epub files from within a browser window.

Tab Stash: A no mess, no fuss way to organize groups of tabs as bookmarks. I use it as a temporary bookmark tool, saving sessions or groups of tabs into "to read" folders.

Tampermonkey/Violentmonkey: Managers for installing and running custom user scripts. Find user scripts on OpenUserJS or Greasy Fork, there's an entire galaxy out there of ingenious and weird custom user scripts out there, go discover it.

Browsing & Searching:

Speed Dial 2: A new tab add-on that gives you easy access to your favourite sites.

Unpaywall: Whenever you come across a scholarly article behind a paywall, this add-on will search through all the free databases for an accessible and non-paywalled version of the text.

Web Archives: Come across a dead page? This add-on gives you a quick way to search for cached versions of the page on the Wayback Machine, Google Cache, Archive.is and others.

Bypass Paywalls: Automatically bypasses the paywalls of major websites like those for the New York Times, New Yorker, the Financial Times, Wired, etc.

Simple Translate: Simple one-click translation of web pages powered by Google Translate.

Search by Image: Reverse search any image via several different search engines: Google Image, TinEye, Yandex, Bing, etc.

Website Specific:

PocketTube: Do you subscribe to too many YouTube channels? Would you like a way to organize them? This is your answer.

Enhancer for Youtube: Provides a suite of options that make using YouTube more pleasant: volume boost, theatre mode, forced quality settings, playback speed and mouse wheel volume control.

Augmented Steam: Improves the experience of using Steam in a browser, see price histories of games, take notes on your wishlist, make wish listed games and new DLC for games you own appear more visible, etc.

Return YouTube Dislikes: Does exactly what it says on the package.

BlueBlocker: Hate seeing the absolute dimmest individuals on the planet have their replies catapulted to the top of the feed because they're desperate to suck off daddy Elon sloppy style? This is for you, it automatically blocks all Blue Checks on Twitter. I've used it to block a cumulative 34,000 Blue Checks.

Batchcamp: Allows for batch downloading on Bandcamp.

XKit Rewritten: If you're on Tumblr and you're not using whichever version of XKit is currently available, I honestly don't know what to say to you. This newest version isn't as fully featured as the old XKit of the golden age, but it's been rewritten from the ground up for speed and utility.

Social Fixer for Facebook: I once accidentally visited Facebook without this add-on enabled and was immediately greeted by the worst mind annihilating content slop I had ever had the misfortune to come across. Videos titled "he wanted her to get lip fillers and she said no so he had bees sting her lips" and AI photos of broccoli Jesus with 6000 comments all saying "wow". Once I turned it on it was just stuff my dad had posted and updates from the Radio War Nerd group.

BetterTTV: Makes Twitch slightly more bearable.

Well I think that's everything. You don't have to install everything here, or even half of it, but there you go, it's a start.

[tatevdallakyan]

How to Evaluate the Success of a Branding Campaign

In the fiercely competitive digital landscape, branding campaigns are not just about creativity—they're about delivering measurable results. Whether executed by a marketing agency or an in-house team, a branding initiative must generate a tangible return. To ensure your efforts aren't going to waste, here’s a deep dive into how to evaluate the success of a branding campaign using proven strategies and key performance indicators (KPIs).

What Is a Branding Campaign?

A branding campaign is a coordinated effort to influence public perception of a company or product through consistent messaging, visuals, and tone of voice. It aims to shape how customers feel and think about your brand, establishing loyalty, recognition, and trust.

Why You Must Evaluate Branding Campaigns

Evaluation is not optional—successful brands measure impact to refine their marketing strategy. Without data, decisions become guesswork. At our digital marketing agency, we stress data-driven analysis to amplify brand performance and achieve maximum ROI.

Key Metrics to Evaluate Branding Campaign Success

1. Brand Awareness Metrics

Brand awareness is the bedrock of any branding campaign. You can’t influence what people don’t know.

Impressions & Reach: Track how many people saw your campaign.

Search Volume: Use tools like Google Trends to see if brand-related searches have increased.

Social Mentions: Monitor platforms like X (Twitter), Instagram, and TikTok for increases in brand mentions.

2. Website Traffic Increases

Spikes in website traffic often reflect growing interest. Check for:

Direct Traffic: Users who type your URL directly.

Referral Traffic: Users coming from external links, articles, or social media.

Organic Traffic: Visitors from search engines—highly valuable and an indicator of effective SEO branding.

3. Engagement Metrics Across Channels

Engagement means your message is resonating. Measure:

Social Media Likes, Shares & Comments

Email Open & Click Rates

Time on Site & Bounce Rate

High engagement is a sign your branding content is relevant and emotionally connected to your audience.

4. Conversion Rate Lift

Ultimately, branding must lead to action. Are users doing what you want them to do?

Sign-Ups: For newsletters, webinars, or free trials.

Sales or Leads: Track whether branded efforts push prospects down the funnel.

Form Submissions: Demonstrates user interest generated from the campaign.

We recommend setting benchmark conversion goals before launching your branding campaign. This makes tracking progress clear and objective.

5. Customer Perception & Feedback

Nothing beats hearing directly from your audience.

Surveys & Polls: Ask customers how they perceive your brand before and after the campaign.

Net Promoter Score (NPS): Measures customer loyalty and likelihood to recommend.

Online Reviews & Ratings: A spike in reviews can indicate growing brand interest.

A reputable marketing agency should integrate sentiment analysis to capture qualitative data from online conversations and reviews.

6. Brand Consistency Across Channels

A successful branding campaign should look and sound consistent across all touchpoints. Review:

Visual Identity Usage: Logos, colors, typography used consistently.

Tone of Voice: Messaging aligned with the brand personality.

Channel Adaptability: Messaging modified appropriately for different platforms while retaining core identity.

Inconsistency damages credibility and weakens brand recall.

7. Share of Voice (SOV) in Your Industry

Share of Voice compares your visibility to competitors. It’s a powerful metric to see if your branding campaign made you a dominant player.

Monitor media coverage

Track paid vs organic visibility

Use social listening tools to evaluate online conversation volumes

The higher your SOV, the stronger your brand presence in the market.

8. Media & PR Coverage

Media coverage is one of the highest forms of earned credibility. Evaluate:

Press mentions

Feature articles

Guest interviews

Influencer collaborations

A good digital marketing agency should secure PR opportunities that align with your branding goals and amplify your message.

9. Employee Advocacy & Internal Alignment

Your employees are the first ambassadors of your brand.

Internal Surveys: Measure how well employees understand and feel about the brand message.

Brand Training Participation: Higher attendance indicates strong internal alignment.

Employee-Generated Content: Encouraged sharing from staff indicates authentic brand engagement.

When your team believes in your brand, it reflects externally.

10. Long-Term Brand Equity Metrics

Branding is a long game. The real payoff is sustained growth and customer loyalty.

Customer Lifetime Value (CLV)

Repeat Purchase Rate

Brand Recall & Preference Studies

These metrics might take longer to accumulate, but they’re critical for judging the strategic impact of a branding campaign.

Evaluating the Role of Your Marketing Agency

A marketing agency that’s worth your investment doesn’t just produce flashy designs. It should:

Define success KPIs in advance

Provide monthly reporting dashboards

Use performance marketing insights to optimize your branding strategy

Align branding with broader marketing goals

At our digital marketing agency, we believe that branding is not art for art’s sake—it’s business strategy in visual form.

Conclusion

Evaluating a branding campaign isn't about checking a box. It’s about ensuring your brand is growing in visibility, credibility, and emotional connection with your audience. By systematically tracking these metrics—from brand awareness to share of voice—you gain clarity on what’s working and where to optimize.

Strong branding doesn’t just happen—it’s engineered, measured, and refined by professionals who understand both creative storytelling and strategic data analytics. Whether you're working with an internal team or partnering with a marketing agency, your campaign’s success lies in how well it’s evaluated and adapted over time.

[gfddgdfgfhfghfhf]

From Search to Click: How Keywords Make It Happen

It might be difficult to get your website recognized in the broad digital landscape. However, with the correct SEO approach—more especially, good keyword research—you may move up the search results page and connect with the people who really matter. This post provides a succinct summary of keyword research's functions, importance, and initial steps. See the entire guide at Digital Learning Point for the detailed explanation .

What is Keyword Research?

Finding the precise terms and phrases individuals enter into search engines while seeking information, goods, or services is known as keyword research. By using these keywords, you may better match user intent with your content, increasing page rankings and drawing in relevant visitors.

Keyword research provides you with data-supported insights into what your audience wants, as opposed to relying solely on guesses about what people search for. It is among the most important and initial measures in any SEO plan.

Why Keyword Research is So Important

You are probably losing out on prospective traffic and clients if you are not employing the appropriate keywords. This is why keyword research is important:

Brings in targeted traffic: People who are actively looking for what you have to offer are drawn to you.

Enhances search visibility: Content that has been optimized has a higher chance of appearing on Google's first page.

Reveals user intent: You can better customize your content by knowing whether users are searching for items, services, or information.

Directs content strategy: Your blog or website will remain current if you know what subjects are popular.

To put it briefly, keyword research helps you connect the dots between what people are looking for and what your website provides.

Short-Tail vs Long-Tail Keywords

Understanding the types of keywords can help refine your strategy:

Short-Tail Keywords

Also known as head terms, these are general phrases like "running shoes" or "digital marketing." They have:

High search volume

High competition

Low conversion rates (because they’re vague)

While tempting due to popularity, short-tail keywords can be difficult to rank for—especially if your website is new.

Long-Tail Keywords

These are more specific, such as "best breathable running shoes for summer" or "affordable SEO tools for beginners." They have:

Lower search volume

Lower competition

Higher conversion rates

Long-tail keywords are easier to rank for and often bring in more qualified leads.

Where Do Keywords Go in the Placement Process?

It is crucial to strategically insert the appropriate keywords into your content when you have chosen them:

Titles of pages

Meta descriptions

Headings, such as H1 and H2.

Slugs for URLs

Alt text for the image

Naturally, the body content

Keyword stuffing, however, should be avoided as it can lower your ranks. Try to write in an organic, approachable style.

Ready to Dive Deeper?

This blog is just a starter pack. To know the full guide click here . Whether you're an SEO beginner or looking to sharpen your skills, it's worth the read.

[digitalrhetoricpune]

How to Conduct a PPC Audit: Tools and Technical Metrics to Analyze

What is a PPC Audit and Why Does It Matter?

A PPC audit is a structured evaluation of your paid advertising account, typically conducted on platforms like Google Ads, Microsoft Ads, or Meta Ads. The goal is to:

Identify performance issues

Optimize budget allocation

Improve targeting and ad relevance

Maximize click-through rate (CTR) and conversion rates

If you’re investing in PPC services in Pune, it’s crucial that your agency conducts regular audits to keep your campaigns optimized and competitive.

Step-by-Step PPC Audit Process

1. Review Campaign Structure

Start by checking if your campaigns are logically segmented based on product categories, services, or audience types. A cluttered or overlapping campaign structure can lead to wasted ad spend.

Best Practices

Separate brand and non-brand campaigns

Use single keyword ad groups (SKAGs) for precision

Group ads by similar intent

2. Keyword Performance Analysis

Keywords are the backbone of any PPC campaign. Analyze their performance using tools like:

Google Ads Dashboard

Google Search Terms Report

SEMRush or Ahrefs for competitive benchmarking

Metrics to Review:

Impressions

CTR

Quality Score

Cost-per-click (CPC)

Conversion Rate

Regularly removing underperforming keywords is a best practice followed by leading PPC services in Pune.

3. Ad Copy Effectiveness

Audit your ad creatives for relevance, clarity, and performance. Use A/B testing��to compare headlines, CTAs, and display URLs.

Tips:

Ensure ad copy aligns with keywords and landing page content

Highlight USPs and value propositions

Use ad extensions (sitelinks, callouts, structured snippets)

Poorly written ads are one of the most common issues uncovered in audits conducted by experienced PPC services.

4. Quality Score Evaluation

Google assigns a Quality Score to your ads based on relevance, CTR, and landing page experience. A low score can inflate your CPC.

Key Components:

Ad Relevance

Expected CTR

Landing Page Experience

Improving these components can help reduce cost while increasing visibility — something our PPC services in Pune team focuses on during every campaign optimization.

5. Landing Page Performance

Even the best ads can fail without a high-converting landing page. Use tools like:

Google Analytics

Hotjar / Crazy Egg (for heatmaps)

Google PageSpeed Insights

Check for:

Page load speed

Mobile responsiveness

Call-to-action clarity

Bounce rates and exit rates

The alignment between ad copy and landing page content is crucial for higher conversions.

6. Conversion Tracking and Attribution

Proper tracking is fundamental for performance analysis. Use Google Tag Manager and Google Analytics 4 (GA4) to verify:

Goals are configured correctly

Conversion data is flowing properly

Attribution models reflect your customer journey

Without accurate data, even the most advanced PPC services can’t deliver actionable insights.

7. Budget Allocation and Bidding Strategy

Audit how your ad spend is distributed across campaigns and networks. Ensure that budget is aligned with the most profitable keywords and audiences.

Checkpoints:

Manual vs. automated bidding

ROAS (Return on Ad Spend)

Cost per acquisition (CPA)

Budget constraints limiting impressions

As a top-tier provider of PPC services in Pune, we regularly shift budgets based on performance trends and seasonality.

8. Audience and Location Targeting

Evaluate your audience segmentation and geo-targeting. Are you reaching the right demographics? Are there regions or audiences draining budget with little return?

Use audience insights from:

Google Ads Audience Manager

GA4 demographic reports

CRM integration (if available)

Essential PPC Audit Tools

Here are the must-have tools we use at Digital Rhetoric:

Google Ads Editor

Google Analytics 4 (GA4)

Google Tag Assistant

SEMRush or Ahrefs

SpyFu (for competitor insights)

Google Optimize (for A/B testing)

Conclusion

A thorough PPC audit uncovers missed opportunities, inefficiencies, and untapped potential. Whether you’re handling small business ads or large-scale eCommerce campaigns, audits keep your ad strategy aligned with business goals.

At Digital Rhetoric, our expert team offers in-depth audits as part of our PPC services in Pune, delivering clear action plans to improve ROI and performance.

[lathiyawebsolutions-blog]

Creating a multilingual WordPress website in 2025 isn’t just a luxury - it’s a smart strategy for global reach. With more audiences browsing the web in their native language, offering content in multiple languages helps your site connect with international users, boosts engagement, and improves search engine visibility across different regions.

Let’s explore how to build a multilingual WordPress site optimized for global SEO, the tools you need, and the best practices for implementation.

1. Why Go Multilingual?

A multilingual website allows you to cater to audiences in various regions by presenting content in their native languages. It breaks down language barriers and opens the door to more traffic, better conversions, and improved user trust.

From a global SEO perspective, search engines prioritize content that resonates with local search intent. Localized pages with region-specific keywords have a higher chance of ranking in country-specific search results.

2. Benefits of WordPress for Your Business Website

WordPress remains the most popular CMS in 2025, not only for its user-friendly interface but also for its flexibility and scalability. Whether you're managing a personal blog or an international eCommerce brand, WordPress gives you full control over how your content is created and delivered.

The benefits of WordPress for your business website include its plugin ecosystem, SEO-friendly structure, and support for multilingual capabilities. With the right setup, you can turn a single-language site into a global powerhouse with minimal hassle.

3. Choosing the Right Approach: Subdomains vs. Subdirectories vs. TLDs

Before diving into plugin selection, decide how you want to structure your multilingual site:

Subdomains (fr.example.com)

Subdirectories (example.com/fr/)

Top-level domains (example.fr)

Each option has pros and cons. Subdirectories are easier to manage and are often preferred for SEO due to centralized domain authority. TLDs are best for region-specific branding but require more resources to maintain.

4. Take WordPress Multi Lingual Plugin Support

When you're ready to start building a multilingual site, the best way is to take WordPress Multi Lingual Plugin Support Services. Plugins like WPML, Polylang, and TranslatePress offer robust solutions for adding multiple languages without compromising performance or design.

These plugins allow you to translate posts, pages, custom post types, taxonomies, and even WooCommerce products. Some also offer auto-translation services through services like DeepL and Google Translate, with manual override for quality control.

5. Recommended Multilingual Plugins for WordPress

Let’s take a closer look at the most trusted plugins in 2025:

WPML (WordPress Multilingual Plugin)

Paid plugin with powerful translation management.

Compatible with most themes and plugins.

SEO-friendly URL customization and hreflang tag integration.

Polylang

Freemium model.

Great for manually translating content.

Supports language switchers and custom slugs.

TranslatePress

Visual interface for front-end translations.

Integrates with Google Translate for automatic translation.

Useful for developers and content creators alike.

Each of these tools helps maintain language consistency while also addressing SEO elements like meta titles, descriptions, and canonical URLs.

6. Multilingual SEO Best Practices

Creating a multilingual site is only the first step. Optimizing it for search engines in every language is what sets successful global websites apart. Here are some best practices:

Use hreflang Tags: Tell search engines which version of a page to show users based on language or location.

Translate SEO Metadata: Titles, meta descriptions, and image alt texts should be localized.

Avoid Auto-Translation: Machine translations can be inaccurate. Always review and refine translations.

Language-Specific Sitemaps: Submit separate sitemaps to Google Search Console for each language version.

This ensures your content gets indexed properly and reduces the risk of duplicate content penalties.

7. Design and UX Considerations

A well-designed multilingual site keeps navigation simple and intuitive. Use clear language selectors (preferably in the header), allow users to easily switch between languages, and ensure your design accommodates text expansion for languages like German or Arabic.

Multilingual UX goes beyond translation. It involves understanding cultural nuances and adjusting visuals, calls to action, and even color schemes to match local expectations.

8. Multilingual WooCommerce Stores

If you run an eCommerce website with WooCommerce, going multilingual opens the door to international sales. Plugins like WPML and TranslatePress offer seamless WooCommerce integration for translating product titles, descriptions, variations, and checkout fields.

For more advanced setups or when you need help customizing your multilingual WooCommerce store, it’s a smart move to hire WooCommerce development services. They can help integrate payment gateways, local tax rules, and region-specific shipping options while ensuring SEO best practices are followed.

9. Multilingual Content Strategy

You can’t just translate your homepage and call it a day. A global content strategy means:

Creating dedicated landing pages for different markets.

Localizing blog posts, case studies, and testimonials.

Aligning keywords with regional search trends.

Adapting tone, formality, and cultural references.

This localized content resonates better with users and drives engagement, time on site, and conversion rates.

10. Performance Optimization for Multilingual Sites

Having multiple languages can impact your website speed if not managed correctly. Optimize your multilingual site by:

Using a CDN to deliver content globally.

Lazy loading media and compressing images.

Caching translated pages.

Minimizing the use of unnecessary plugins.

These steps ensure a fast experience across all language versions.

11. Testing and QA for Multilingual Websites

Before going live, thoroughly test each language version:

Check for broken links or untranslated elements.

Test forms, search, and navigation in all languages.

Verify that hreflang tags and metadata are implemented correctly.

Also, get feedback from native speakers if possible. They can spot nuances and readability issues that machine tools might miss.

12. Monitoring and Analytics

Use Google Analytics 4 to track how users interact with each language version. Monitor bounce rates, conversion paths, and popular content per region.

You can also segment traffic based on geolocation or language preference to fine-tune your content and SEO strategy.

Final Thoughts

Creating a multilingual WordPress site is more than just translation - it’s about localization, SEO alignment, and user-centric design. With the right plugins, a well-planned content strategy, and careful testing, you can unlock new audiences, expand your reach, and build a truly global web presence.

From understanding user intent to delivering tailored content across different markets, multilingual WordPress sites are a cornerstone of international SEO in 2025.

Whether you're a solo entrepreneur or an enterprise brand, a multilingual website can be a game-changer in building long-lasting relationships with a global audience.Let’s connect! If you found this guide helpful or have questions about multilingual WordPress strategies, feel free to connect with me on LinkedIn. I’d love to hear your thoughts and insights!

[aakhil658]

Search Google or Type a URL” – What It Means and How It Works

Ever wondered what "Search Google or type a URL" means on your browser? This blog explains the difference between searching and directly typing a web address. Whether you’re using Chrome, Safari, or any other browser, this phrase is the starting point of your internet journey. Learn how it works, when to search, and when to type a URL directly. We also cover tips to search smarter and browse faster. If you’ve been curious about the browser's address bar, this guide will clear your doubts and help you make the most out of your browsing experience.

[idmaacademy]

Do-Follow vs. No-Follow Links: What’s the Difference?

Imagine the internet as a gigantic web, where each page is connected to another with threads called hyperlinks. These links aren’t just there for navigation they’re crucial in telling search engines what content is valuable, trustworthy, and authoritative. Every link pointing to a page is seen as a “vote of confidence.” The more votes (links) your page has from reputable sources, the higher your chances of ranking better on Google.

Not all links are treated equally. Some links pass on SEO value commonly known as “link juice”while others don’t. This distinction dramatically impacts how your website performs in search rankings and how your link-building strategy should be structured. Whether you’re trying to climb the SEO ladder or maintain a balanced backlink profile, understanding this difference is critical.

What Are Link Attributes?

Link attributes are small pieces of code that you attach to HTML anchor tags. They help search engines understand how they should treat specific links. You might see something like this:

html

CopyEdit

<a href=”https://example.com” rel=”nofollow”>Click Here</a>

In the example above, the rel=”nofollow” attribute tells search engines not to pass any ranking value through that link. On the flip side, if you omit the rel attribute or use rel=”dofollow”, you’re telling Google: “Hey, I trust this link — give it SEO credit.”

Link attributes help webmasters manage SEO impact, prevent spam, and control which pages gain authority. Introduced in 2005, the rel=”nofollow” attribute was designed as a tool to combat comment spam, but its role has evolved significantly over the years.

What is a Do-Follow Link?

Definition and Purpose

Here’s how a do-follow link looks in HTML:

html

CopyEdit

<a href=”https://example.com”>Visit Example</a>

There’s no need to include rel=”dofollow” because that’s the default behavior. This kind of link is like saying, “I vouch for this page. It’s relevant and valuable to my content.”

Do-follow links are the currency of the SEO world. They’re what most marketers and bloggers chase after when building backlinks because they carry SEO weight.

SEO Impact of Do-Follow Links

Do-follow links can dramatically improve your website’s search engine rankings. Why? Because they transfer domain authority from the linking site to yours. If a high-authority website links to your page, Google sees it as a sign of trust and may reward your site with higher rankings.

This link juice helps search engines determine the relevance and trustworthiness of your content. It also:

Increases your domain authority (DA)

Improves your page authority (PA)

Drives organic traffic from search engines

Enhances your website’s credibility

The quality of the linking domain plays a major role. A do-follow link from Forbes or TechCrunch is far more valuable than a do-follow link from a random blog with low traffic.

When to Use Do-Follow Links

You should use do-follow links when:

Linking to high-quality, relevant resources

Recommending tools, blogs, or guides you trust

Creating internal links between pages on your own site

Be cautious, though. Too many do-follow links to low-quality sites can harm your SEO. Google could interpret it as spammy behavior, which may negatively impact your site’s ranking.

Use do-follow links strategically to reward trustworthy, authoritative sources and improve the SEO structure of your own website.

What is a No-Follow Link?

Definition and Purpose

A No-Follow link is a type of hyperlink that tells search engines not to follow the link or pass any link equity to the destination URL. It’s basically a way of saying, “I’m linking to this page, but I don’t want to endorse it or share any of my SEO value with it.”

The HTML code looks like this:

html

CopyEdit

<a href=”https://example.com” rel=”nofollow”>Visit Example</a>

By adding rel=”nofollow”, you’re instructing search engines not to consider that link when calculating page rankings. Users can still click on it and visit the page, but from an SEO perspective, it’s neutral.

Why No-Follow Was Introduced

Google introduced the no-follow attribute in 2005 to combat spam, especially in blog comments, forums, and user-generated content. Before that, spammers would flood comment sections with links to their sites in hopes of improving their SEO rankings.

No-follow helped webmasters protect their websites from passing authority to untrustworthy or irrelevant content. Over time, it became a best practice for:

Paid links and advertisements

Affiliate links

Sponsored posts

User-generated content

External links that you don’t fully trust

SEO Relevance of No-Follow Links Today

Although no-follow links don’t pass traditional link juice, they’re far from useless. Google has evolved in how it interprets these links. Since 2019, it treats no-follow as a “hint” rather than a strict directive. This means it might still consider the link when assessing content quality and page authority.

No-follow links still:

Drive referral traffic

Help with brand visibility

Diversify your backlink profile

Indirectly support SEO through engagement signals

In other words, while no-follow links don’t pack the same SEO punch as do-follow links, they’re an essential part of a healthy link strategy.

SEO Benefits of Do-Follow vs. No-Follow

Link Juice Explained

In the SEO universe, “link juice” is a term we use to describe the authority or ranking power passed from one page to another via hyperlinks. Do-follow links are the main carriers of this magical juice. When a website with high authority links to yours using a do-follow link, some of its credibility flows into your site. It’s like getting an endorsement from a respected figure in your niche.

But what about no-follow links? Technically, they don’t pass link juice. However, they still hold value. They might not give you the raw SEO power of a do-follow link, but they can:

Bring in high-quality traffic

Boost brand recognition

Increase engagement on your site

Provide a natural link profile (which search engines love)

Search engines are now smart enough to look beyond the do-follow/no-follow distinction and assess how links fit within the context of the content. So, even if a no-follow link doesn’t directly boost your rankings, it can still help your site grow in authority and visibility over time.

Backlink Profile Building

Your backlink profile is a collection of all the links pointing to your site. Search engines don’t just look at the number of links — they look at the diversity, relevance, and trustworthiness of those links too. Having only do-follow links might look suspicious, almost like you’re trying to game the system. That’s where no-follow links come in.

A natural backlink profile includes both types of links. Here’s why:

It mimics organic linking behavior across the web

It reduces the risk of getting flagged for spammy practices

It shows that your site earns mentions in various contexts

Smart SEOs aim for a balanced backlink strategy. They pursue do-follow links for the juice, but they also welcome no-follow links for credibility, traffic, and safety.

Balancing Your Link Strategy

If you’re chasing only do-follow links, you’re doing it wrong. A smart link strategy involves using both:

Do-follow for building SEO authority

No-follow for maintaining a safe and natural profile

Here’s how to balance it:

Create high-quality content that naturally earns both types

Participate in forums, comment sections, and communities (usually no-follow)

Collaborate with influencers and bloggers (aim for mixed links)

Share your content on social platforms (mostly no-follow but high traffic)

Search engines appreciate authenticity. When they see a site getting a mix of mentions from different sources, they trust it more.

To Know more about Do-Follow vs. No-Follow Links read our article now

[buddhwani]

SEO Agency for Educational Institutes | Education SEO Agency

In today’s digital-first world, having a website is no longer enough for educational institutions. Whether you're running a school, college, university, or online education platform, your online presence must be strong, visible, and optimized to attract students and parents. That’s where SEO for educational institutes comes into play. A specialized Education SEO agency understands the unique needs of the education sector and crafts strategies that work.

Let’s explore why SEO is crucial for the education industry and how hiring a top SEO agency can help schools and institutions gain a competitive edge.

Why Do Educational Institutes Need SEO?

When a parent or student searches online for the “best CBSE school near me” or “top fashion designing course in Ghaziabad,” the first few results they see heavily influence their decisions. If your institution’s website doesn’t appear in these top results, you’re losing visibility, inquiries, and admissions.

Here are a few core reasons why SEO is essential:

1. Increased Online Visibility

Students and parents begin their search for institutions online. SEO ensures that your website ranks high on search engines like Google when they type in relevant keywords.

2. Trust & Credibility

Websites that appear on the first page of search results are automatically perceived as more trustworthy and reliable. With strong SEO, your institute earns that credibility.

3. More Inquiries and Admissions

A well-optimized website generates more organic traffic, leading to a higher number of inquiries, applications, and eventually, admissions.

4. Cost-Effective Marketing

Compared to traditional advertising, SEO is far more cost-effective in the long run and delivers sustainable results.

What Makes an Education SEO Agency Different?

Not all SEO agencies are the same. A dedicated education SEO agency understands the academic audience, admission cycles, local vs. global searches, and how to position an institute in the competitive education space.

Here’s how they stand apart:

Experience in working with schools, colleges, and universities

Understanding of academic keywords and search behavior

Knowledge of local SEO for schools and regional institutions

Expertise in content creation suited for students, parents, and professionals

Top SEO Services for Schools & Educational Institutes

A professional SEO agency offers a comprehensive set of services that cater specifically to the needs of educational institutions. Here’s what you can expect:

1. Keyword Research for Education Sector

Identifying the right keywords is crucial. An education SEO expert will research terms like:

“Best school in Jaipur”

“Top MBA college in India”

“Fashion designing course after 12th”

“DMLT course in Goa”

This helps your website rank for terms that your potential students are searching for.

2. On-Page SEO Optimization

This includes optimizing your website’s pages with:

Title tags, meta descriptions

Header tags (H1, H2)

Image ALT texts

URL structure

Internal linking

Every page, from your homepage to course details, must be SEO-friendly.

3. Local SEO

Local SEO is crucial for schools and colleges. It involves:

Google My Business optimization

Local listings and citations

Location-based keywords

Google Maps integration

This helps your institution appear in "near me" searches and on map results.

4. Content Creation and Blogging

Content is king, especially in the education sector. An agency will help you create:

Course pages

Blog posts (e.g., “How to choose the right career after 12th”)

Faculty profiles

FAQs

Good content educates, engages, and converts website visitors.

5. Technical SEO

Search engines favor websites that are technically sound. This includes:

Fast loading speed

Mobile responsiveness

Clean site architecture

HTTPS security

XML sitemap & robots.txt optimization

These factors ensure your website performs well in search rankings.

6. Link Building & Outreach

Quality backlinks from reputable educational directories, blogs, and forums improve your domain authority. Agencies perform ethical link-building to increase your site’s reputation and ranking.

7. SEO Audits and Reporting

A good agency provides detailed monthly SEO reports showing:

Keyword rankings

Traffic growth

Bounce rates

User behavior

Regular audits help spot errors and improve strategy.

How SEO Helps Different Types of Educational Institutions

📘 Schools

For schools, especially in metro cities and towns, local SEO is the key. Parents usually search for schools nearby with good facilities. Appearing at the top of Google Maps and local directories helps drive foot traffic and admission queries.

🎓 Colleges and Universities

Colleges need course-specific SEO to attract students. Keywords like “BBA college in Delhi” or “Best mass communication college in Pune” are crucial. Also, content marketing and blogging play a big role in building authority.

💻 EdTech Platforms

Online learning platforms benefit greatly from SEO. With a content-heavy approach, video SEO, and structured data implementation, agencies help these platforms rank for queries like “online coding course for kids” or “spoken English classes online.”

How to Choose the Right SEO Agency for Your Educational Institute

Not every SEO company will be the right fit. Here’s how you can pick the best one:

✅ Experience in the Education Sector

Ask for case studies, results, or testimonials from other educational clients. Experience in this niche matters.

✅ Transparent Process

Avoid agencies that promise “overnight results.” SEO is a long-term strategy. Choose a partner that explains their approach and provides regular updates.

✅ Focus on ROI

Ultimately, the goal is more visibility and inquiries. Choose an agency that focuses on conversions, not just rankings.

✅ Custom Strategy

Your institute is unique. The agency should offer a customized plan, not a one-size-fits-all approach.

Real Impact: What Results Can You Expect?

Working with a professional SEO agency can lead to:

3x to 10x increase in organic traffic

2x more admission inquiries within 6 months

Top rankings for competitive education keywords

Stronger digital brand presence

Higher trust and engagement from visitors

Final Thoughts

The education sector is evolving fast, and digital visibility is more important than ever. An expert SEO agency for educational institutes not only helps you get discovered but also builds your credibility in the digital space.

If you're running a school, college, or education portal, investing in education SEO services can dramatically improve your reach, engagement, and admissions. It’s time to move beyond traditional marketing and embrace the power of search engine optimization.

[seotraininginahmedabad]

Digital Marketing Course in New CG Road Ahmedabad

1. Digital Marketing Course in New CG Road Ahmedabad Overview

2. Personal Digital Marketing Course in New CG Road Ahmedabad – Search Engine Optimization (SEO)

What are Search Engines and Basics?

HTML Basics.

On Page Optimization.

Off Page Optimization.

Essentials of good website designing & Much More.

3. Content Marketing

Content Marketing Overview and Strategy

Content Marketing Channels

Creating Content

Content Strategy & Challenges

Image Marketing

Video Marketing

Measuring Results

4. Website Structuring

What is Website?- Understanding website

How to register Site & Hosting of site?

Domain Extensions

5. Website Creation Using WordPress

Web Page Creation

WordPress Themes, Widgets, Plugins

Contact Forms, Sliders, Elementor

6. Blog Writing

Blogs Vs Website

How to write blogs for website

How to select topics for blog writing

AI tools for Blog writing

7. Google Analytics

Introduction

Navigating Google Analytics

Sessions

Users

Traffic Source

Content

Real Time Visitors

Bounce Rate%

Customization

Reports

Actionable Insights

Making Better Decisions

8. Understand Acquisition & Conversion

Traffic Reports

Events Tracking

Customization Reports

Actionable Insights

Making Better Decisions

Comparision Reports

9. Google Search Console

Website Performance

Url Inspection

Accelerated Mobile Pages

Google index

Crawl

Security issues

Search Analytics

Links to your Site

Internal Links

Manual Actions

10. Voice Search Optimization

What is voice engine optimization?

How do you implement voice search optimization?

Why you should optimize your website for voice search?

11. E Commerce SEO

Introduction to E commerce SEO

What is e-commerce SEO?

How Online Stores Can Drive Organic Traffic

12. Google My Business: Local Listings

What is Local SEO

Importance of Local SEO

Submission to Google My Business

Completing the Profile

Local SEO Ranking Signals

Local SEO Negative Signals

Citations and Local

Submissions

13. Social Media Optimization

What is Social Media?

How social media help Business?

Establishing your online identity.

Engaging your Audience.

How to use Groups, Forums, etc.

14. Facebook Organic

How can Facebook be used to aid my business?

Developing a useful Company / fan Page

Establishing your online identity.

Engaging your Audience, Types of posts, post scheduling

How to create & use Groups

Importance of Hashtags & how to use them

15. Twitter Organic

Basic concepts – from setting-up optimally, creating a Twitter business existence, to advanced marketing procedures and strategies.

How to use Twitter

What are hashtags, Lists

Twitter Tools

Popular Twitter Campiagns

16. LinkedIn Organic

Your Profile: Building quality connections & getting recommendations from others

How to use Groups-drive traffic with news & discussions

How to create LinkedIn Company Page & Groups

Engaging your Audience.

17. YouTube Organic

How to create YouTube channel

Youtube Keyword Research

Publish a High Retention Video

YouTube ranking factors

YouTube Video Optimization

Promote Your Video

Use of playlists

18. Video SEO

YouTube Keyword Research

Publish a High Retention Video

YouTube Ranking Factors

YouTube Video Optimization

19. YouTube Monetization

YouTube channel monetization policies

How Does YouTube Monetization Work?

YouTube monetization requirements

20. Social Media Tools

What are the main types of social media tools?

Top Social Media Tools You Need to Use

Tools used for Social Media Management

21. Social Media Automation

What is Social Media Automation?

Social Media Automation/ Management Tool

Buffer/ Hootsuite/ Postcron

Setup Connection with Facebook, Twitter, Linkedin, Instagram, Etc.

Add/ Remove Profiles in Tools

Post Scheduling in Tools

Performance Analysis

22. Facebook Ads

How to create Business Manager Accounts

What is Account, Campaign, Ad Sets, Ad Copy

How to Create Campaigns on Facebook

What is Budget & Bidding

Difference Between Reach & Impressions

Facebook Retargeting

23. Instagram Ads

Text Ads and Guidelines

Image Ad Formats and Guidelines

Landing Page Optimization

Performance Metrics: CTR, Avg. Position, Search Term

Report, Segment Data Analysis, Impression Shares

AdWords Policies, Ad Extensions

24. LinkedIn Ads

How to create Campaign Manager Account

What is Account, Campaign Groups, Campaigns

Objectives for Campaigns

Bidding Strategies

Detail Targeting

25. YouTube Advertising

How to run Video Ads?

Types of Video Ads:

Skippable in Stream Ads

Non Skippable in stream Ads

Bumper Ads

Bidding Strategies for Video Ads

26. Google PPC

Ad-Words Account Setup

Creating Ad-Words Account

Ad-Words Dash Board

Billing in Ad-Words

Creating First Campaign

Understanding purpose of Campaign

Account Limits in Ad-Words

Location and Language Settings

Networks and Devices

Bidding and Budget

Schedule: Start date, end date, ad scheduling

Ad delivery: Ad rotation, frequency capping

Ad groups and Keywords

27. Search Ads/ Text Ads

Text Ads and Guidelines

Landing Page Optimization

Performance Metrics: CTR, Avg. Position, Search Term

Report, Segment Data Analysis, Impression Shares

AdWords Policies, Ad Extensions

CPC bidding

Types of Keywords: Exact, Broad, Phrase

Bids & Budget

How to create Text ads

28. Image Ads

Image Ad Formats and Guidelines

Targeting Methods: Keywords, Topics, Placement Targeting

Performance Metrics: CPM, vCPM, Budget

Report, Segment Data Analysis, Impression Shares

Frequency Capping

Automated rules

Target Audience Strategies

29. Video Ads

How to Video Ads

Types of Video Ads

Skippable in stream ads

Non-skippable in stream ads

Bumper Ads

How to link Google AdWords Account to YouTube Channel

30. Discovery Ads

What are Discovery Ads

How to Create Discovery Ads

Bidding Strategies

How to track conversions

31. Bidding Strategies in Google Ads

Different Bidding Strategies in Google AdWords

CPC bidding, CPM bidding, CPV bidding

How to calculate CTR

What are impressions, impression shares

32. Performance Planner

33. Lead Generation for Business

Why Lead Generation Is Important?

Understanding the Landing Page

Understanding Thank You Page

Landing Page Vs. Website

Best Practices to Create Landing Page

Best Practices to Create Thank You Page

What Is A/B Testing?

How to Do A/B Testing?

Converting Leads into Sale

Understanding Lead Funnel

34. Conversion Tracking Tool

Introduction to Conversion Optimization

Conversion Planning

Landing Page Optimization

35. Remarketing and Conversion

What is conversion

Implementing conversion tracking

Conversion tracking

Remarketing in adwords

Benefits of remarketing strategy

Building remarketing list & custom targets

Creating remarketing campaign

36. Quora Marketing

How to Use Quora for Marketing

Quora Marketing Strategy for Your Business

37. Growth Hacking Topic

Growth Hacking Basics

Role of Growth Hacker

Growth Hacking Case Studies

38. Introduction to Affiliate Marketing

Understanding Affiliate Marketing

Sources to Make money online

Applying for an Affiliate

Payments & Payouts

Blogging

39. Introduction to Google AdSense

Basics of Google Adsense

Adsense code installation

Different types of Ads

Increasing your profitability through Adsense

Effective tips in placing video, image and text ads into your website correctly

40. Google Tag Manager

Adding GTM to your website

Configuring trigger & variables

Set up AdWords conversion tracking

Set up Google Analytics

Set up Google Remarketing

Set up LinkedIn Code

41. Email Marketing

Introduction to Email Marketing basic.

How does Email Marketing Works.

Building an Email List.

Creating Email Content.

Optimising Email Campaign.

CAN SPAM Act

Email Marketing Best Practices

42. SMS Marketing

Setting up account for Bulk SMS

Naming the Campaign & SMS

SMS Content

Character limits

SMS Scheduling

43. Media Buying

Advertising: Principles, Concepts and Management

Media Planning

44. What’s App Marketing

Whatsapp Marketing Strategies

Whatsapp Business Features

Business Profile Setup

Auto Replies

45. Influencer Marketing

Major topics covered are, identifying the influencers, measuring them, and establishing a relationship with the influencer. A go through the influencer marketing case studies.

46. Freelancing Projects

How to work as a freelancer

Different websites for getting projects on Digital Marketing

47. Online Reputation Management

What Is ORM?

Why We Need ORM

Examples of ORM

Case Study

48. Resume Building

How to build resume for different job profiles

Platforms for resume building

Which points you should add in Digital Marketing Resume

49. Interview Preparation

Dos and Don’t for Your First Job Interview

How to prepare for interview

Commonly asked interview question & answers

50. Client Pitch

How to send quotation to the clients

How to decide budget for campaign

Quotation formats

51. Graphic Designing: Canva

How to create images using tools like Canva 

How to add effects to images

52. Analysis of Other Website

https://seotrainingahmedabad.com/digital-marketing-course-in-new-cg-road-ahmedabad/

[codingnectars]

Crafting SEO-Friendly Websites: A Developer’s Roadmap to Visibility

In today’s digital ecosystem, a website’s success hinges not just on sleek design or functionality, but on its ability to be found. For developers, weaving SEO into the fabric of your build process isn’t optional—it’s critical. At CodingNectar.com, we’ve seen how SEO-savvy development drives traffic and growth. Let’s break down how to engineer websites that both users and search engines love.

1. Architect with SEO in Mind

A website’s structure is its backbone. Imagine constructing a skyscraper: without a blueprint, chaos ensues.

Flat Architecture Wins:

Keep pages within 3–4 clicks from the homepage for easy crawling.

Avoid orphan pages—every page should link back to your main navigation.

URLs That Speak Clearly:

Ditch cryptic strings like /page123. Opt for descriptive paths (e.g., /guides/seo-for-devs).

Use hyphens (-) to separate words—search engines read them as spaces.

Pro Tip: Tools like Screaming Frog act as X-ray goggles, uncovering broken links or duplicate content.

2. Nail Technical SEO Foundations

Think of technical SEO as the plumbing—it’s invisible but essential.

Mobile-First Isn’t a Trend, It’s a Rule:

Use responsive frameworks (e.g., Bootstrap) and test with Google’s Mobile-Friendly Tool.

Speed Is Non-Negotiable:

Compress images to WebP format (tools: ImageOptim).

Minify CSS/JS files and leverage browser caching.

Guide Search Engines:

Generate an XML sitemap.

Block irrelevant pages (e.g., test environments) via robots.txt.

3. Semantic HTML: SEO’s Best Friend

Clean code isn’t just for developers—it’s a love letter to search engines.

HTML5 Tags Are Your Allies:

Use <header>, <nav>, and <article> to add context.

Headings Hierarchy Matters:

One <h1> per page (your title), followed by logical <h2>-<h6>.

Alt Text: Describe, Don’t Keyword-Stuff:

alt="developer optimizing website speed" beats alt="SEO tips".

4. Ace Core Web Vitals

Google’s user experience metrics can make or break your rankings.

Largest Contentful Paint (LCP):

Target <2.5 seconds. Optimize hero images and lazy-load offscreen content.

First Input Delay (FID):

Defer non-critical JavaScript.

Cumulative Layout Shift (CLS):

Reserve image/video space with width and height attributes.

Test Tools: Google PageSpeed Insights and Lighthouse are your go-to auditors.

5. Content: Where Code Meets Strategy

Developers wear many hats—content strategist included.

Keyword Research:

Tools like Ahrefs uncover gems (e.g., “optimize Angular SEO” vs. generic terms).

SPA Challenges:

Use server-side rendering (Next.js/Nuxt.js) for React/Angular apps.

Canonical Tags:

Fix duplicate content with <link rel="canonical" href="https://your-primary-url">.

6. Security & Accessibility: SEO’s Silent Allies

HTTPS is Mandatory:

Free SSL via Let’s Encrypt boosts trust and rankings.

Accessibility Enhances SEO:

ARIA labels (e.g., aria-label="Contact form") aid screen readers and search bots.

7. Structured Data: Speak Google’s Language

Schema markup helps search engines “get” your content.

JSON-LD Example:

html

Copy<script type="application/ld+json"> { "@context": "https://schema.org", "@type": "Guide", "name": "SEO for Developers", "author": "CodingNectar.com" } </script> Run HTML

Validate with Google’s Structured Data Tool.

8. Monitor, Tweak, Repeat

SEO is a marathon, not a sprint.

Track Progress:

Google Search Console reveals crawl errors and keyword performance.

Moz or Ahrefs monitor rankings.

Fix Issues Promptly:

Redirect broken links (301s) and refresh stale content.

Avoid These SEO Blunders

Neglecting Mobile: Most searches happen on phones.

JavaScript Overload: Heavy scripts slow crawlers.

Duplicate Content: Canonical tags are your safety net.

Cheap Hosting: Slow servers = lost rankings.

Final Take: SEO is Part of Your Code

Building SEO-friendly sites isn’t about gaming algorithms—it’s about creating fast, accessible, and intuitive experiences. By embedding SEO into your development DNA, you’ll future-proof your work and unlock organic growth. At CodingNectar.com, we’ve turbocharged rankings for everyone from startups to Fortune 500s by merging technical rigor with SEO strategy.

Ready to code your way to the top? Start with SEO in your toolkit—your analytics will thank you.