#Nike branding strategy

[self-learns]

Nike: Business Model, Canvas & SWOT Analysis

Introduction Nike is a globally recognized sportswear and athletic apparel brand that has captured the hearts of millions of people around the world. From professional athletes to fitness enthusiasts, Nike’s iconic swoosh logo has become a symbol of excellence, performance, and innovation. This article will delve into the world of Nike, exploring its history, business model, marketing…

[talentos]

Noblesse Oblige: Responsibilities and Impact of Branding Power

Ing. José María Noriega The concept of ‘Noblesse Oblige’ links to the responsibilities and impact of branding power, it creates a compelling angle for further research and exploration. There is an inherent responsibility and influence associated with powerful branding, we wish hat users interested in ethical and influential branding practices will appreciate this research. El concepto de…

[apcseo]

Trust and Brand Consistency: The Winning Combination

Explore the importance of trust and brand consistency in creating a strong connection with your audience.

Why Trust is Essential in Branding

Trust is a fundamental element in building a successful brand. When consumers trust a brand, they are more likely to engage with it and become loyal customers. Trust creates a sense of security and reliability, which is crucial for establishing a long-term relationship with your audience. Without trust, it becomes difficult to attract and retain customers.

In branding, trust is built through consistent delivery of promises and values. When a brand consistently delivers on its promises, it gains credibility and reliability in the eyes of its audience. This consistency helps to establish trust and confidence, making consumers feel comfortable and secure in their decision to choose your brand.

Furthermore, trust plays a vital role in influencing consumer behaviour. Consumers are more likely to purchase from a brand they trust, even if there are other options available. Trust acts as a powerful motivator, driving consumers to choose your brand over competitors. It helps to differentiate your brand in a crowded marketplace and gives you a competitive edge.

Overall, trust is essential in branding because it builds strong connections with your audience, influences consumer behavior, and establishes credibility and reliability for your brand.

The Impact of Brand Consistency on Consumer Perception

Brand consistency has a significant impact on consumer perception. Consistency in branding refers to the uniformity of messaging, visual identity, and brand experience across different touchpoints and platforms. When a brand is consistent in its communication and presentation, it creates a sense of familiarity and recognition among consumers.

Consistency builds trust and reliability. When consumers encounter consistent branding, they feel confident that the brand is dependable and trustworthy. They know what to expect from the brand and can rely on it to deliver a consistent experience. This consistency helps to reinforce the brand's values and promises, strengthening the overall perception of the brand.

In contrast, inconsistency in branding can lead to confusion and mistrust. When a brand's messaging, visual identity, or brand experience varies across different platforms, it creates a disjointed and unprofessional image. Consumers may question the brand's credibility and become hesitant to engage with it.

Brand consistency also contributes to brand recognition. When consumers consistently encounter the same visual elements, such as logos, colors, and typography, they develop a strong association with the brand. This recognition makes it easier for consumers to identify and remember the brand, increasing the likelihood of repeat purchases and brand loyalty.

In conclusion, brand consistency has a significant impact on consumer perception. It builds trust, reinforces brand values, and contributes to brand recognition, all of which are crucial for creating a positive perception of your brand.

Strategies for Maintaining Consistency Across Different Platforms

Maintaining brand consistency across different platforms is essential for establishing a cohesive and unified brand identity. Here are some strategies to help you maintain consistency:

1. Develop brand guidelines: Create a set of guidelines that outline your brand's visual identity, tone of voice, and brand values. These guidelines serve as a reference for maintaining consistency across different platforms.

2. Use consistent messaging: Ensure that your brand's messaging is consistent across all communication channels. This includes your website, social media profiles, email marketing, and any other platforms you use to interact with your audience.

3. Create a visual style guide: Establish consistent visual elements, such as logos, colors, typography, and imagery. Use these elements consistently across all platforms to create a cohesive visual identity.

4. Train your team: Educate your team about the importance of brand consistency and provide them with the necessary tools and resources to maintain it. Consistency should be a shared responsibility across all departments.

5. Regularly review and update: Regularly review your brand's presence on different platforms to ensure consistency. Update any outdated or inconsistent elements to align with your brand guidelines.

By implementing these strategies, you can maintain brand consistency and create a cohesive brand experience for your audience across different platforms.

Case Studies: Successful Brands that Prioritize Trust and Consistency

Many successful brands have prioritized trust and consistency in their branding efforts. Here are a few case studies that highlight the importance of these elements:

1. Apple: Apple has built a strong brand reputation based on trust and consistency. The company consistently delivers high-quality products with a sleek and minimalist design. This consistency has created a loyal customer base that trusts Apple's products and values.

2. Coca-Cola: Coca-Cola is known for its consistent branding and messaging. The brand's iconic red and white color scheme, along with its classic logo, have remained consistent throughout its history. This consistency has contributed to Coca-Cola's global recognition and brand loyalty.

3. Nike: Nike has prioritized trust and consistency in its branding by consistently delivering innovative and high-performance athletic products. The brand's iconic slogan, 'Just Do It,' has become synonymous with Nike's values and messaging, reinforcing trust and loyalty among consumers.

These case studies demonstrate the success that can be achieved by prioritizing trust and consistency in branding. By consistently delivering on promises and values, these brands have built strong connections with their audience and established themselves as leaders in their respective industries.

Measuring the ROI of Trust and Brand Consistency

Measuring the return on investment (ROI) of trust and brand consistency can be challenging, as these elements are intangible and difficult to quantify. However, there are several key metrics that can provide insights into the impact of trust and brand consistency:

1. Customer loyalty: Measure the percentage of repeat customers and customer retention rates. A higher percentage indicates that customers trust and are loyal to your brand.

2. Brand reputation: Monitor online reviews, social media mentions, and customer feedback to gauge the overall reputation of your brand. Positive sentiment and a high volume of positive reviews indicate a strong brand reputation.

3. Brand awareness: Track metrics such as website traffic, social media followers, and brand mentions to measure the awareness of your brand. Increased visibility and engagement indicate a growing awareness and trust in your brand.

4. Sales and revenue: Analyze sales data to identify any correlation between trust, brand consistency, and revenue growth. A positive correlation suggests that trust and brand consistency contribute to increased sales.

While these metrics provide some insights into the ROI of trust and brand consistency, it's important to remember that building trust and maintaining brand consistency are long-term investments. The true impact of these elements may not be immediately reflected in short-term metrics but can lead to sustainable growth and success in the long run.

So, Apppl Combine one of the leading branding agency in Delhi aids in brand consistency by developing guidelines, crafting cohesive designs, and creating unified messaging across channels. We manage social media, execute advertising campaigns, and monitor brand perception. Additionally, offering training to ensure adherence to brand guidelines. Consistency reinforces brand recognition, builds trust, and enhances credibility with the audience.

This post was originally published on: Apppl Combine

[stackslip]

wasn't a big fan of jezebel myself but this article is really good

Brands, the marketing giants they hire, and the technology companies that enforce “brand safety” are overwhelmingly conservative about advertising against news content, in a way that has been devastating to ad-supported news sites. The “economic headwinds” for the news industry that media execs love to talk about is in reality the complete and utter collapse of the advertising market for news under the sheer cowardice of many brands and marketing firms. “What’s happened is this perfect storm of marketers becoming increasingly wary of getting caught up in the culture wars and being punished for it, even though there’s virtually no evidence that advertising against news leads to that,” Lou Paskalis, chief strategy officer of Adfontes Media, which helps advertisers measure bias among media outlets, told 404 Media. “And so, at the very time when news has become more important to keep the electorate informed, marketers have pulled back from their responsibility.” This means that many brands and the marketing agencies that work for them are scared not just of the important topics that Jezebel covered, but are also scared of having their ads next to news articles about the war in Gaza, coverage of “Free Palestine” protests, coverage of terrorism, extremism, and white nationalism, articles about sex and porn, and so on. (...) It is not an exaggeration to say that the largest companies in the world are colluding to put their thumb on the scales of what types of news is monetized, and which types of news is monetized at lower rates or not monetized at all. The World Federation of Advertisers (WFA) is listed by the World Economic Forum as one of its “projects” and includes every major marketing agency, as well as brands like Nike, Merck, Nestle, Proctor and Gamble, TikTok, Disney, Walmart, Adidas, BP, Shell, Goldman Sachs, Electronic Arts, McDonalds, and more. It represents 90 percent of all advertising dollars spent in the entire world—$900 billion in spend per year.

[redrose10]

Hey, here's the first pill to ease your anxiety

Member's fashion company is going under and only a collab can save them. Problem is, you, the Creative Director of the other company he aims to collab with, are not easy to impress.

Shenanigans ensue, where he tries to convince her to take the job

But what if the outcome is something else?

Basically OC has her Shit together and her A Game on and our poor member doesn't. 🤣

Here you go! I really hope this is okay. I know absolutely nothing about how fashion brands work. Thank you for sending the request! @sumzysworld

Tiniest little hint to some possible smut at the end

::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::

“Sir the quarterly reports are in and the company sales are down 54% from this time last year. I don’t know how much longer we’ll be able to hold out at this rate.”, Jin spoke slowly sliding the reports over to his boss, Jimin Park, also known as the the ceo of Filter, a once very popular fashion house that was slowly failing.

Jimin sighs, “I know, I know. I’m going to figure something out. We need to bring the brand back into the spotlight.”

“What about a collaboration with another brand? You know like Fendi and Versace or Dior and Nike did. Something to get people talking.”, Taehyung, one of Jimin’s top designers spoke up.

“That could possibly work. Let me think about it for a while and see where we go.”, he replied gently shooing the other two men out of his office.

Jimin spent days calling around to any and all contacts he had trying to get a collaboration going, but no companies wanted to associate themselves with a failing brand such as Filter. Jimin had one final number he could call, but he was really really dreading it. After hitting call he waited a few seconds before hearing a familiar voice on the other end.

“I’m sorry, you what?”, you laughed into the phone.

“Y/N, please…We really need a good collaboration to get Filter back in the game or we’re going to shut down and lots of people will loose their jobs. I really think working together with your brand can help save us.”

Jimin nervously chewed on his lip while he waited for your response.

You sighed into the phone, “Alright fine. We’ll meet in one week and you can present your ideas for this collab, but you better bring your A game Jimin because I’m not going to risk loosing everything for you.”

“Wait so we’re going to collab with Y/N? Like Y/N from Purple You Fashions? I’ve heard she incredibly hard to impress.”, Taehyung asked after being informed of the upcoming meeting.

“Well we’re going to try. It’s all we really can do.”, he replied.

Jimin along with the rest of his team spent the following week coming up with branding, markets strategies, new clothing designs, and anything they could think of to convince you that working together together would be a good thing.

Jimin stood outside your office trying to catch his breath with the few minutes he had to spare. Of course the first time he forgot to set an alarm since he was in high school just had to be the night before the big meeting. He took the fastest shower of his life, nicking his neck when he tried to shave a little too quickly causing him to be even later and also having an unsightly cut. He grabbed the wrong tie, but didn’t realize until he was already half way here so he spent the rest of the drive trying to convince himself that his tie printed with a chicken wearing dark sunglasses and the pun ‘What the cluck are you looking at?’ (a gag gift from his best friend Yoongi) actually looked nice and professional against his tailored suit.

After taking one final breath he knocked twice on your door before hearing your faint voice giving him permission to enter.

“Nice tie Park. I didn’t know that chickens were in this year.”, you smirked.

“Uhh yeah well you know me, always trying to be a trendsetter.” Quickly he took the tie off while you weren’t looking and shoved it in his pocket mentally smacking himself for not thinking of doing that earlier.

He placed a to go cup down in front of you, “Here Y/N, I got you a Caramel Macchiato. I wasn’t sure what you liked so I hope this is okay.”

“With almond milk?”, you asked. “I’m allergic to dairy.”

Jimin felt his stomach twist, “Oh I’m sorry. I did not know that.”

You chuckled before handing the drink over to your assistant for her to enjoy.

“Sit down Jimin. I don’t have all day and we’ve already wasted quite a bit of time.”

“Oh sure sure.”, he said frantically trying to set up his laptop. He hit the power button and nothing happened. No lights no sounds. Nothing. He pressed it again and again, but nothing. Then his hand came up to smack his forehead. He’d forgotten to charge his laptop last night after double checking everything one more time.

“Sorry I seem to have forgotten to charge it. Let me just grab the charger from my bag.”, he awkwardly chuckled. He continued to dig around in his bag trying to find the elusive cord when like a truck it hit him that his charger was in fact neatly wound up and sitting safely in his kitchen drawer where he put it last night to stop his cat, Mr. Fluffybutt McWhiskers the fourth (yes that’s his real name), from chewing on it.

“Umm I really apologize. It looks like I’ve left my charger at home.”, he nervously chuckled.

Feeling kind of bad for the guy you decided to throw him a bone, “Call one of your team members and have them email the presentation directly to me. I’ll go through it on my laptop.”

Frantically Jimin called Jin and asked him to send the file over to your email. A few minutes later a notification popped up on your feed showing an email from a sender listed as Mr.WordWideHandsomestFace7. You chuckled, but Jimin just wanted the floor to swallow him whole at this point. Jin must’ve forgot to switch to his professional email.

You clicked on the link but no power point popped up as expected.

“Oh I am so sorry.”, Jimin whispered in disbelief. Instead of the presentation that he had spent hours and hours working on he was looking at an email he had sent to Jin in the early morning one day last week after a particularly exhausting night and one too many glasses of wine. He didn’t think his face could turn any redder.

You on the other hand found it hilarious and started reading the email out loud for all to hear. Detailing how Jimin referred to you as an evil snake queen that he’d still very much like to touch even though he knows he’d probably end up dead. Jimin groaned from his seat next to you and made a mental note to remind Jin to double check his work.

He knew everything was falling apart around him so he resorted to what he knows best. Last he heard he was still a legend at his old college for being the only person to ever get an A+ in Ms. Yen’s World Literature class and it was all thanks to his shameless flirting abilities.

After reading the letter you looked over noticing Jimin staring at you seductively. He had hit bottom lip between his teeth while his fingers gently rubbed a small circle on the back of your hand. Somehow his eyes sparkled like little diamonds. His voice lower and more sultry than normal when he spoke, “You know Y/N, how about we just forget this whole presentation and I can take you out for lunch. Get a few drinks. Maybe we can just discuss things that way.”

As you watched him smirk you seriously considered it for a moment until you shook that thought out of your head, “Not a chance Park. You’re not going to buy my business with flirting and some cheap drinks.”

Jimins shoulders dropped as he came to realize that he was about to loose his only chance. He started to pack up his belongings when you stopped him.

“You know I don’t think that it would be a good idea for our brands to collab. It’s just not going to work.”

He nodded, “I know Y/N. Thank you for your time though.”

“But I do know of this up and coming brand. They’re newer, but already making a ton of noise especially with the younger crowds. It’s called HopeWorld. The owner is a good friend of mine, Hoseok Jung. I’d like to get you two together and see about working something out. I think your two brands would compliment each other well.”

Jimins face lit up, “Y/N thank you so much. That would be amazing and so incredibly helpful!”

You smiled as you gathered your things and headed for the door.

“Oh and Jimin, I expect you to pick me up at 8pm tonight. We’ll go have dinner and some drinks and who knows what else. We’ll see how the night goes.”, you said with a wink.

He nodded in agreement as he watched you walk out the door before popping your head back in a few seconds later, “And maybe don’t wear the chicken tie tonight unless you want to bring it for uh other things.” You walked back out the door and he smirked to himself making sure the tie was still safely secured in his pocket.

[speelertechnologies]

🌟 Well-Designed Brand Elements 🌟

Logo:

Apple: 🍏 "Think Different" - Simple apple silhouette with a bite.

Nike: ✔️ "Just Do It" - Iconic "Swoosh" symbolizing motion.

Color Palette

Coca-Cola: 🔴⚪ "Taste the Feeling" - Bold red and white, evoking excitement.

Spotify: 🟢⚫⚪ "Music for Everyone" - Fresh green, black, and white, reflecting innovation.

Typography:

Google: ✨ "Do the Right Thing" - Clean, modern "Product Sans" typeface.

New York Times: 📰 "All the News That's Fit to Print" - Classic serif typeface, conveying tradition.

Ready to elevate your brand’s identity? Contact us today to discuss how we can create a cohesive brand strategy that resonates with your audience and drives success! 🌐✨

WhatsApp: https://wa.me/918985992323

[facebookads-34]

Transform Your Online Business with Facebook Ads 🚀

Unlock the potential of your online business with powerful Facebook ads! Join successful brands like Nike, Airbnb, and Amazon in leveraging targeted ad campaigns to drive incredible ROI. Whether you're new to digital marketing or looking to optimize your strategy, our expert services will help you achieve relentless growth. Read More https://www.fiverr.com/s/akzlXXN

[georgegraphys]

i just ask you why you're pretending to know everything no need to be angry weirdo

Anon do you know what PREDICTIVE and SPECULATIVE means?

I'll explain it in my occupational world. Take it like this.

Tommy Hilfiger is going to release a shoe line, collaborating with Puma. Louis Vuitton is doing the same thing but with Nike. Those two are going to be competitors in terms of marketing and sales. So how do they make themselves better? Us who work on the PR alongside the analyst and some other departments COLLECT information, make some prediction and speculation based on external and internal infos we got, plan a strategy then also the back ups plan and lots of other things. We do the plannings on how to make our brand stands out amongst other competitors, we work on the strategies, and everything. IT IS MY JOB 😭😭😭😭😭

I am heavily familiar with the subtle marketings like what Mercedes is doing with George. That's why I could come to that conclusion. It's a common tactic that even the chinese netz knew 😭😭 But that doesn't mean that I am true either that's why I always said it's all speculative and it might not be the same. I'm not trying to be delulu and trick everyone into hoping (in the end George really went to a Benz event right??). I'm merely transferring my knowledge here but you need to note that even if I'm studying and I'm working in that field, I am far from being a 30 year expert. I'm still learning so that's why I shared what I learned here on tumblr and hoping to be able to discuss these things with the people here. Even then, I never tagged my talks or rants publicly. I always tried to censor the names and everything so it didn't reach anyone outside this bubble of georgegraphys. I am aware that my talks bear weights that's why i don't try to gain 'traction' for it. Everything is merely speculative and until it is proven otherwise, I will not do anything as to claim my speculation is true

[corixosports]

Corixo Sports

Elevate Your Game: The Evolution of Soccer Uniforms

Introduction: Soccer, the beautiful game, transcends boundaries and unites people across the globe. Beyond skill and strategy, the aesthetics of soccer also play a crucial role in its allure. Central to this aesthetic appeal are the soccer uniforms – a symbol of team identity, tradition, and evolution. Let's delve into the fascinating journey of soccer uniforms, from humble beginnings to the high-tech designs of today.

Body:

1. The Origins: Soccer's origins can be traced back centuries, to informal matches played in open fields. Initially, there were no standardized uniforms. Players wore whatever they had, often in street clothes or simple jerseys. As the game formalized, rudimentary uniforms emerged, mainly comprising of cotton shirts and shorts in team colors.

2. Evolution of Design: With the sport's growing popularity, the design of soccer uniforms underwent significant evolution. In the early 20th century, the introduction of synthetic materials revolutionized soccer apparel. Polyester blends offered durability, moisture-wicking properties, and flexibility, enhancing players' comfort and performance.

3. Symbolism and Identity: Soccer uniforms serve as potent symbols of team identity and pride. Colors, badges, and emblems represent the heritage, culture, and values of clubs and nations. The iconic jerseys of teams like Brazil, Argentina, and Manchester United evoke strong emotions and allegiance among fans worldwide.

4. Technological Advancements: In recent decades, advancements in textile technology have propelled soccer uniform design to new heights. High-performance fabrics such as Nike's Dri-FIT and Adidas's ClimaCool are engineered to regulate temperature, manage moisture, and enhance ventilation, optimizing players' comfort and endurance on the field.

5. Fashion and Marketing: Beyond the pitch, soccer uniforms have become fashion statements and marketing tools. Collaborations between sportswear brands and fashion designers have resulted in stylish and trendsetting kits. Limited-edition releases and retro designs capitalize on nostalgia and collector's appeal, driving commercial success for clubs and manufacturers.

6. Sustainability and Innovation: In an era of increasing environmental awareness, sustainable practices are shaping the future of soccer uniform design. Eco-friendly materials, recycled fabrics, and water-saving dyeing techniques are gaining traction, reflecting a commitment to environmental responsibility and ethical production.

Conclusion: From humble beginnings to high-tech marvels, soccer uniforms embody the spirit of the sport – unity, tradition, and innovation. As technology continues to advance and cultural influences evolve, the evolution of soccer uniforms promises to remain a captivating journey, enriching the game's legacy for generations to come.

Postscript: Join the conversation and share your favorite soccer uniform moments and designs! Let's celebrate the artistry and innovation behind the jerseys that define the world's most beloved sport.

Keywords for SEO: Soccer uniforms, evolution of soccer uniforms, soccer apparel, soccer fashion, team identity, sportswear technology, football jerseys, soccer jersey designs, iconic soccer kits, sustainable sportswear.

[panelrank]

Jayda Jacobs: A Model and Social Media Personality Unveils Her Journey

Influencers on social media are the newest type of celebrities in the digital age. Their expertise is used to guide and shape the taste of their audience. Create regular content for a growing community. They often collaborate with brands in order to raise product awareness.

Jayda's Journey As a popular social media personality she personifies the trend to build an online presence by using authentic communication. In the influencer ecosystem, she exemplifies an ideal balance of creativity and business knowledge.

Early Career Pathways

Jayda Jacobs Early career path shows social media's democratization of the fashion modeling industry. Young models can use Instagram, TikTok, and Twitter to showcase their portfolios and personalities beyond the traditional approval process of agencies. JaydaShe defined her style to reflect her personality and aspirations. It set her apart. It was important for her to invest in high-quality visual content that showed off both her versatility and range. This helped attract attention on visually-driven platforms like Instagram. Jayda’s online presence is strengthened by Jayda’s consistency. Her social media accounts were updated on a regular basis.

Instagram Portfolio Her Instagram profile served as a portfolio that featured professional pictures and captions to showcase her modeling. Jayda increased her visibility by researching and using relevant hashtags. She looked for collaboration and networking opportunities among other makeup artists, models and photographers. It helped her to build relationships and open up doors for career opportunities in the future.

Jayda’s personality was an engaging way for her to showcase both creativity and personality. It helped Jayda make her mark in the world of fashion. Jayda was active in the fashion community, following fashion magazines, industry professionals and fashion publications. It helped Jayda establish herself as a knowledgeable and active member of the fashion community.

Jayda’s strategy helped build her loyal fan base, which led to career opportunities. It is important to have a social media presence in the model industry.

Build an Online Presence

Jayda Jacobs Her rise to influencer status on social media is a testament to her strategic use of Instagram. Jayda Jacobs recognized Instagram's mobile capabilities and visual storytelling abilities, so she utilized them to build a community-focused presence. Her Instagram profile was the virtual shopfront for many of her users. This reflects the importance of a homepage. Accepting user generated content: Jayda Encouraged her fans and created a culture for participation. She understood that user-generated content is a great resource but it requires a thoughtful approach to align with her narrative. It was clever to use hashtags strategically in order to market her brand without it being too obvious. Jayda's Instagram Storytelling enabled her to reach out and connect more personally with her fans. Her Instagram stories included behind-the-scenes glimpses, interactive polls and sneak peeks. It humanized the brand and increased engagement.

Jayda created a lifestyle brand for her target audience, selling experiences rather than products. She partnered with successful brands like Nike and Ban.do. She emphasized building an online presence that was multifaceted, so she could not only be visible but also create genuine connections and grow devoted fans. Jayda was vigilant in her efforts to grow her brand. In order to maintain her competitive edge, she analyzed the results and kept up with new platforms.

Create and Engage Content

Jayda JacobsContent Creation and Engagement is an efficient machine, driven by her understanding of who she serves and the platforms they prefer. Hootsuite, a scheduling tool that she utilizes to ensure her posts are consistent and timely, is used by Jayda. Jayda's content is deliberate. Every post is written with a specific purpose in mind, be it to educate, entertain, promote or inspire.

The Variety of Content JaydaShe engages her audience by using high-quality images and videos with interactive elements. Engaging Tactics To increase her visibility, she uses location tags and relevant hashtags. She also uses Instagram Stories and posts frequently on Instagram to maintain a dialogue with her audience. Jayda's community-building efforts are focused on transparency and interactivity. She wants to make her fans feel valued and heard.

Jayda’s content strategy is heavily influenced by analytics. By analyzing her best performing posts, she can create new content to share with her audience. She is able connect to the majority of her audience by tailoring content and matching interests and languages with their target audiences. Jayda also paid for promotional campaigns and partnered up with people who are influential in her industry to grow her audience.

Monetization Strategies

Jayda Jacobs Like many social media influencers, she's used different monetization methods to increase her online visibility. These include: Jayda works with brands and shares sponsored content to her audience. As a result, she earns hefty fees. One post can earn her up to $10,000. Jayda's blog can generate a steady income by integrating affiliate links or codes. The commissions can range from 5-30%. Jayda’s product line allows her to directly monetize and build both her brand and reputation.

Controversies and Challenges

Jayda JacobsLike other social media influencers, she has to navigate a complex landscape filled with challenges, issues and controversies. She has many challenges to face, including: Jayda has a difficult time keeping her personal and professional lives separate. Since her personal and professional identity are closely linked, blurred lines can lead to emotional stress.

Brand persona and. Jayda could feel limited by her need to keep a certain image to be able to partner with brands. This may hinder Jayda's personal development. For Jayda, having to keep a specific image to be able to partner with brands can cause stress. It could restrict her freedom to express herself.

Negativity online: As her following increases, so does the likelihood that she will be harassed on social media. Jayda must develop strategies to deal with the negative comments of trolls, and others. It can impact her mental health and passion.

Conclusion

It is a long journey. Jayda Jacobs Her journey as a social media influencer has been extensive. Authenticity and strategic partnerships are the key to influencer success. Our research revealed the strategies behind creating a strong identity online and engaging your audience. Our research revealed subtleties in monetizing the reach of social media. Jayda’s story is a great guide to anyone who wants to create a successful online presence through creativity, flexibility and dedication. Jayda’s resilience when faced with the volatility of her industry and complexity of personal brand, is an excellent example of what it takes to be successful today in this age of social media. Jayda's story teaches us about the importance of being authentic in spite of commercial goals, and how to grow both professionally and personally. Jayda explores the Internet world.

Let's Follow Jayda's Social Media!

[bryan0301]

About Me

Nguyen Minh Tuan

sneakerdaily.vn/author/bstuan0301 minhtuanbryan@gmail.com

Professional Summary:

Dynamic and innovative professional with a Master’s in Fashion Design from the International Fashion Academy (IFA) Paris, and a Bachelor’s in Fashion Merchandising. Demonstrates expertise in creative design, product development, and strategic merchandising within the competitive fashion industry. Proven ability to enhance product assortments, optimize retail strategies, and innovate design concepts. Seeking to apply extensive knowledge and experience in a challenging new role that promotes creative solutions and brand growth.

Education:

Master of Arts in Fashion Design, International Fashion Academy (IFA) Paris, [2016]

Specialized in creative design, product development, and fashion management. Completed thesis on "Integrating New Technologies into Fashion Design", exploring how technology can enhance the value and functionality of modern fashion. Bachelor of Arts in Fashion Merchandising, International Fashion Academy (IFA) Paris, [2018]

Focused on merchandising principles, retail management, and consumer behavior. Completed projects on trend forecasting, visual merchandising, and brand management.

Professional Experience:

Assistant Merchandiser, Gucci/Louis Vuitton (2018-2020): Supported senior merchandisers in the development and execution of merchandising plans. Consultant for Collaborative Brand Strategies, Nike/Adidas/New Balance (2020-2023): Developed and implemented innovative strategies enhancing product development, market presence, and inter-brand collaboration. Fashion Merchandiser, Marketing, Sneaker Daily (2023-Present): Led merchandising strategies to optimize product assortment and inventory levels, increasing sales performance and customer satisfaction.

Skills:

Expertise in fashion design, merchandising, and trend analysis. Proficient in visual merchandising, product selection, and inventory management. Strong analytical skills with a keen eye for market trends and consumer preferences. Excellent communication, negotiation, and relationship-building skills. Special Contributions:

Published Author: Wrote and published articles on fashion trends and footwear on leading online platforms such as Vogue.com and Elle.com. Product Innovation Project: Collaborated with designers to develop a new line of technologically advanced sports shoes, warmly received by the market. Career Objective:

Aiming to leverage my academic background from IFA Paris and extensive professional experience in fashion design and merchandising to contribute significantly to the success of a forward-thinking retail team. Committed to driving innovative design solutions, sales growth, and meeting the dynamic needs of the contemporary consumer market.

[monolithm007]

How to Develop a Winning Brand Positioning Strategy

Developing a winning brand positioning strategy is critical in today's competitive market. It’s the process of positioning your brand in the minds of your customers and differentiating yourself from competitors. This comprehensive guide aims to shed light on creating an effective brand positioning strategy that resonates with your audience and solidifies your place in the market.

Understanding Brand Positioning

Brand positioning is the art of creating a unique impression in the customer's mind so that they associate something specific and desirable with your brand that's distinct from the rest of the marketplace. It’s the culmination of identity, value, and audience understanding.

The Importance of Brand Positioning Strategy

A well-crafted brand positioning strategy is crucial for creating a strong brand identity, building customer loyalty, and gaining a competitive edge. It helps in aligning your marketing strategies with your organizational goals and ensures that your message resonates with the right audience.

Steps to Develop a Brand Positioning Strategy

Understand Your Target Audience: Know who your customers are, what they want, and what drives their purchasing decisions. Creating personas can be a helpful way to get inside the minds of your typical customers.

Analyze Your Competitors: Understand who your competitors are, what they offer, and how they position themselves. This will help you find a unique positioning that sets you apart.

Define Your Unique Value Proposition (UVP): Your UVP is what makes your brand different and better than the competition. It should be compelling, specific, and clear.

Craft a Positioning Statement: A positioning statement is a succinct description of your target market and how you want them to perceive your brand. It should reflect your UVP and resonate with your target audience.

Align Your Marketing Strategy: Every aspect of your marketing—from your website to your advertising campaigns—should reinforce your brand positioning. Consistency is key.

Tell a Compelling Brand Story: People love stories. A compelling brand story that aligns with your positioning can emotionally connect with your audience and make your brand more memorable.

Leverage Multiple Channels: Use a mix of channels—social media, content marketing, SEO, and traditional advertising—to communicate your positioning to a broader audience.

Consistent Brand Experience: Ensure that every touchpoint with customers—from your website to customer service—reflects your brand positioning.

Monitor and Adapt: The market is always changing, and so are customer preferences. Regularly review your brand positioning strategy to ensure it remains relevant and effective.

Examples of Successful Brand Positioning

Apple’s Positioning for Innovation and Design: Apple has successfully positioned itself as a leader in innovative technology and design, setting them apart from other tech companies.

Nike’s Positioning for Athleticism and Empowerment: Nike positions itself not just as a seller of athletic wear but as a brand that empowers individual athleticism.

The Role of Emotional Connection

Creating an emotional connection with your customers is a powerful component of a brand positioning strategy. Brands that connect on an emotional level build stronger customer loyalty.

Integrating Brand Positioning in Product Development

Brand positioning should also be reflected in your product development. Every new product or service should reinforce your brand's position in the market.

The Importance of Consistency

Consistency in messaging, visuals, and customer experience is key to maintaining a strong brand position. Inconsistencies can dilute your brand and confuse your customers.

Measuring the Success of Your Brand Positioning Strategy

To understand the effectiveness of your strategy, measure brand awareness, customer perceptions, market share, and customer loyalty over time.

Overcoming Challenges in Brand Positioning

Common challenges in brand positioning include market saturation, changing consumer behaviors, and evolving market trends. Being adaptable and staying informed are crucial to overcoming these challenges.

The Future of Brand Positioning

As the market evolves, so does the approach to brand positioning. The rise of digital media, changing consumer values, and the importance of social responsibility are shaping new strategies.

Conclusion

A winning brand positioning strategy requires a deep understanding of your target audience, a clear definition of your UVP, consistent messaging across all channels, and the ability to adapt to market changes. By effectively positioning your brand, you can create a unique space in the minds of your customers, building lasting loyalty and a competitive edge. Remember, your brand positioning is more than just your products or services; it's the heart and soul of your brand identity.

In the world of business, a strong brand positioning strategy is not just a nice-to-have; it's a necessity for survival and success. By crafting and executing a well-thought-out strategy, your brand can shine brightly in a crowded marketplace, winning the hearts and minds of consumers. In case of any query, feel free to contact us for more information.

Read more:

Why your business needs a Digital Market Analysis

[apcseo]

Brand Extension Strategies: Unlocking New Market Opportunities

Understanding Brand Extension

Brand extension is a marketing strategy where a company uses its existing brand name to launch a new product or enter a new market.

The goal of brand extension is to leverage the existing brand equity and customer loyalty to drive sales and increase market share.

By extending the brand into new markets, companies can capitalize on the trust and recognition they have already established with their target audience.

Understanding the key principles and considerations of brand extension is crucial for successful implementation.

Benefits of Brand Extension Strategies

Brand extension strategies offer several benefits for businesses:

- Increased brand awareness: Brand extension allows companies to reach new audiences and increase their brand visibility.

- Cost savings: Launching a new product under an existing brand can be more cost-effective compared to creating a new brand from scratch.

- Customer loyalty: By leveraging the existing brand equity, companies can tap into the trust and loyalty of their current customer base.

- Competitive advantage: Brand extension can help companies differentiate themselves from competitors and gain a competitive edge in the market.

These benefits make brand extension an attractive strategy for companies looking to expand their reach and grow their business.

Types of Brand Extension

There are different types of brand extension strategies that companies can consider:

- Product extension: This involves introducing a new product in a category that is related to the existing product line.

- Line extension: This refers to adding new variants or flavors to an existing product line.

- Category extension: This involves entering a new product category that is different from the company's existing offerings.

- Co-branding: This is a strategy where two or more brands collaborate to create a new product or service.

Choosing the right type of brand extension depends on factors such as market research, target audience, and the company's overall brand positioning.

Implementing Successful Brand Extensions

To successfully implement brand extensions, companies should follow these key steps:

- Conduct market research: Understand the market dynamics, customer preferences, and competition to identify potential opportunities for brand extension.

- Maintain brand consistency: Ensure that the new product aligns with the existing brand's values, positioning, and messaging to maintain brand integrity.

- Communicate the brand extension: Develop a clear and compelling communication strategy to introduce the new product to the target audience and build awareness.

- Monitor and adapt: Continuously monitor the performance of the brand extension and make necessary adjustments based on customer feedback and market trends.

By following these steps, companies can increase the chances of a successful brand extension and maximize the potential for growth.

Case Studies of Successful Brand Extensions

Several companies have achieved success with brand extensions. Here are a few examples:

- Apple: The tech giant extended its brand from computers to a wide range of consumer electronics, including smartphones, tablets, and wearables.

- Coca-Cola: The beverage company successfully extended its brand into different flavors and variants, as well as non-carbonated beverages.

- Nike: Known for its athletic footwear, Nike expanded its brand into apparel, accessories, and fitness equipment.

These case studies demonstrate the effectiveness of brand extension strategies in diversifying product offerings and reaching new markets.

By learning from these examples, companies can gain insights and inspiration for their own brand extension efforts.

Apppl Combine a 360-degree advertising agency in Delhi assist in brand extension strategies by conducting thorough market research to identify potential expansion opportunities. Developing strategic plans tailored to the brand's strengths, target audience, and market trends. Utilizing innovative marketing techniques, agencies facilitate the seamless integration of the brand into new markets, ensuring consistency and relevance. By leveraging existing brand equity, they enhance credibility and consumer trust in the new ventures. We also provide ongoing support, monitoring performance metrics and adapting strategies to optimize results. Through collaboration and expertise, agencies enable brands to effectively expand into new markets while maximizing growth opportunities.

This post was originally published on: Apppl Combine

[briannamwood]

Week 7: Effective Content Development & Sharing

Hi everyone! Creating effective content and sharing it strategically is crucial for a brand's success in the digital landscape. Let's delve into the principles learned from Hootsuite/Podium modules 3 and 4 to understand how content development and sharing tie into becoming a social organization.

Effective Content Development and Sharing:

Inclusivity and Accessibility on Social Media: To develop effective content, it's vital to ensure inclusivity and accessibility. This involves creating content that resonates with diverse audiences, acknowledging different cultures, backgrounds, and abilities. For instance, adding alt text to images, using closed captions in videos, and creating content in multiple languages fosters inclusivity.

Building a Social Media Community: Effective content development goes hand in hand with building a vibrant community. It involves crafting content that encourages engagement, sparking conversations, and offering value to your audience. This could be achieved through asking questions, responding to comments, sharing user-generated content, or contributing to trending topics.

Example 1: Inclusivity in Content Development: Posting content that includes diverse representation, such as showcasing diverse individuals using your products or celebrating cultural events, exemplifies inclusivity. For instance, Nike's "You Can't Stop Us" campaign, which featured diverse athletes, celebrated unity and diversity.

Example 2: Building a Community through Engagement: Wendy's Twitter account engages its audience humorously and responsively, fostering a sense of community. Their witty responses to user comments and engaging in trending topics showcase their active involvement.

The Connection to Becoming a Social Organization:

Becoming a social organization involves integrating social media strategies into the core of an organization's operations. Effective content development and sharing align with this by:

Building Relationships: Creating content that resonates with diverse audiences and fosters engagement helps build stronger relationships within the community.

Enhancing Brand Perception: By being inclusive and engaging, a brand showcases its values and commitment to social interaction, improving its image.

Encouraging Collaboration: Effective content sparks conversations, encourages user-generated content, and promotes collaboration within the community, essential elements of a social organization.

In essence, effective content development and sharing are important parts of transforming into a social organization. It's about more than just broadcasting messages; it's about creating meaningful connections, fostering inclusivity, and nurturing a thriving community that actively engages with the brand's content.

Best wishes,

Brianna W.

[confessionsfromthesecondrow]

Notes on “Diversity”.

Following the brutal murder of George Floyd in 2020 – a spark that ignited riots in protest of police brutality and, in turn, the inequality that Black people face on a daily basis – fashion was forced to reckon with its own shortcomings, as an industry that has long neglected people of colour across the board. 

Amid a sea of black squares – allegedly posted in solidarity with Black people, though you’d struggle to find one to corroborate this – brands and publications scrambled to atone, not knowing whether to apologise for the existence of systemic racism or fashion’s part in upholding it (see: here, here, and here). All the while, promises were made for a better, more inclusive future.

Yet, almost three years later, all is quiet on the fashion front with diversity and inclusion seemingly no longer a priority – the industry’s short attention span quickly moving on now it’s no longer en vogue. 

Last June, The British Fashion Council released its ‘Diversity and Inclusion in the Fashion Industry’ report, revealing that only half (51 per cent) of the 100 companies interviewed had implemented D&I initiatives, with even fewer dedicating budget towards those efforts. It’s disappointing, even more so to learn that those hired to implement D&I strategies often leave their roles swiftly as has been the case at Gucci and Nike. 

The report is reflective of fashion’s attitude towards diversity – with mostly white voices echoing familiar platitudes around ‘learning’ and ‘growing’, reluctant in committing to tangible targets. While quantifying representation isn’t necessarily helpful in moving towards genuine diversity and inclusion, fashion’s longstanding ability to champion exclusivity and use ‘taste’ and networking culture as gatekeeping tools warrants numerical evidence to highlight its abysmal efforts. 

Though, even this in itself is a troublesome task as the New York Times found in its own 2021 report on Black representation in fashion, with several European companies citing legislation such as GDPR as an obstruction for gathering and sharing data on their failings. As the BFC found, even after 2020’s demand for diversity, people of colour currently make up only 5 per cent of employees at a direct report level – hindering any growth in representation in leadership roles. 

View this post on Instagram

A post shared by KERING (@kering_official)

Until now, Black creatives have had to go it alone, relying on their excellence to be noticed – shining so bright, it’s impossible to dim. The door, now slightly ajar, has made way for a number of rising stars, more often than not ‘firsts’ in their roles or achieving feats that previously weren’t attainable for people of colour. 

From Gabriella Karefa-Johnson (the first and only Black woman to style a Vogue cover) to Tyler Mitchell (the first Black photographer to shoot a Vogue cover), others include Elle UK’s Kenya Hunt, The Cut’s Lindsay Peoples, Harper’s Bazaar’s Samira Nasr, and Rafael Pavarotti. 

Ib Kamara best exemplifies this calibre of creative – a talent so in-demand, it’s a wonder when he sleeps, juggling roles as Dazed’s editor-in-chief, Off-White’s art and image director, as well as working as a freelance stylist for Chanel, Vogue, and H&M. 

While working twice as hard to get half as far is a familiar mantra for people of colour, the current makeup of the industry sets the bar for them at an almost inhuman level, demanding the very, very best out of them simply to be seen – forgoing the mediocrity sometimes afforded to our white peers. In failing to nurture and recognise talents beyond the brightest and best – i.e. people who were always destined for success on their own volition – brands and publications alike posture as pioneers after simultaneously (read: lazily) box-ticking relevance and representation with such hires. 

Yet in some instances, ‘excellence’ isn’t even enough. Pharrell Williams’ recent appointment as Louis Vuitton’s Men’s creative director – succeeding Virgil Abloh (another first) – came as something of a surprise, quelling speculation that the role might instead go to designers such as Martine Rose, Grace Wales Bonner, or Bianca Saunders. 

The decision makes sense given the evolving role of a creative director today, with Williams likely chosen for his celebrity status and proximity to the community that Abloh fostered during his tenure, but it’s easy to see why it’s a contentious one. Particularly so, in the case of Wales Bonner, the winner of the LVMH Prize in 2016 – receiving not only a grant of €300,000 to support her business, but more importantly, mentoring from LVMH executives. If not to induct a new generation of designers into the fold, what longevity does the LVMH Prize hope to offer its winners? 

Let’s say you’re one of the driven Black creatives who has broken through the proverbial glass ceiling. Surely now, all obstacles limiting your success have been eliminated? 

Apparently not. 

In the past month, Law Roach shocked the industry with a (now-deleted) announcement of his retirement on Instagram. Arguably the leading celebrity stylist at the height of his career – counting Hunter Schafer, Megan Thee Stallion, and Anne Hathaway among his regular clients, as well as solidifying Zendaya as a fashion icon – netizens speculated that the decision was a cry for attention, prompted by a seating mishap at Louis Vuitton’s Autumn/Winter 2023 show. 

Clarifying in an interview with The Cut, the stylist reflected on the industry’s gatekeepers and the hoops he’s still made to jump through 14 years into his career. Even in his candour, it felt as if something was being left unsaid, alluding to the complexity people of colour have in trying to justify the racism they experience to people who will never understand its complexities. 

Similarly, Hood By Air co-founder Shayne Oliver recently opened up for the first time about his experience as Helmut Lang’s guest designer in an interview with 032c’s Brenda Weischer. Reflecting on his celebrated single season following the brand’s revival in 2017, Oliver shared his encounters with the brand’s executives. “It was the biggest show they’ve had in 10 years, and the very next day I get notified that I’m not welcome in the showroom in Paris,” he explained.  

In examining these somewhat inconspicuous decision-makers more closely, it becomes clearer how people of colour in seemingly senior positions can still find their voices unheard. “The collective intelligence that comes from diverse points of view and the richness of different experiences are crucial to the future of our organisation,” asserted Kering chairman and CEO François-Henri Pinault in June 2020 after Emma Watson, Jean Liu, and Tidjane Thiam were announced as new Board members for the conglomerate. Liu has since resigned and Thiam’s contract completes at the end of 2023, bringing the number of people of colour on the Board back down to zero. 

The same is true at LVMH [Louis Vuitton, Christian Dior, Fendi, Givenchy, Stella McCartney, Loewe, Marc Jacobs, Kenzo, Celine, Off-White], OTB [Diesel, DSquared2, Maison Margiela, MM6, Marni], and Puig [Paco Rabanne, Jean Paul Gaultier, Dries Van Noten, Nina Ricci] while Richemont [Azzedine Alaïa, Chloé, Dunhill] and the Prada group [Prada, Miu Miu] have a single person of colour on their boards, both hired after June 2020. As it stands, none of the above brands have people of colour in the role of CEO. 

In 2020, WWD reported on the three Black CEOs in fashion: Virgil Abloh, Jide Zeitlin at Tapestry [Coach, Kate Spade, Stuart Weitzman], and Sean John’s Jeff Tweedy. In the three years since, this number has dropped to zero, following the passing of Abloh, while Zeitlin resigned for a misconduct allegation and Tweedy has left fashion entirely. Interestingly, Chanel is currently the only major house with a person of colour as CEO, after hiring Leena Nair in January 2022. 

As the only voice in the room, people of colour often struggle to bring about the radical change needed for true diversity and representation. As Stella Jean found with Camera Nazionale della Moda Italiana, despite her continued efforts to bring diversity to Milan Fashion Week’s overwhelmingly white schedule, the arduous battle ended with alleged sabotage and a hunger strike. In response, the CNMI argued their efforts were only possible because of “extraordinary fundings, due to the COVID pandemic”, once again highlighting the reticence to dedicate resources towards D&I and the lack of effort without it.  

View this post on Instagram

A post shared by i-D (@i_d)

2020’s focus on diversity also saw an immediate uptick in Black content – from i-D’s Up + Rising campaign to Hearst’s Black Culture Summit – inviting new writers, photographers, stylists, and more to contribute to titles previously out of reach, though little has changed within most of the teams themselves. 

Currently, there are (at least) 16 fashion publications across the UK and US with all-white editorial mastheads – excluding ‘at large’ roles, which people of colour seem more likely to hold since 2020. Extend this to publications with only a single person of colour, often, but not always in the most junior position, and the figure almost doubles. 

Unsurprisingly on the flip side, publications with people of colour in the editor-in-chief role – in the UK, British Vogue, Dazed, Elle, Perfect, and Wonderland –  translates into more broadly diverse teams inclusive of intersectional identities. 

Meanwhile, POC-led publications like Justsmile and Boy.Brother.Friend are stunted in their growth, with both titles appearing to only receive brand support from Burberry during Riccardo Tisci’s tenure as chief creative officer. Though not exclusively a fashion magazine, gal-dem’s recent announcement that it would be shuttering after eight years further highlights the difficulties in creating and maintaining spaces specifically for people of colour. 

With limited opportunities in-house and all-white mastheads only commissioning Black freelancers for stories that have a proximity to Blackness – though in some cases, not even then – they’re simultaneously pigeonholed while fighting for the same jobs. A friend, who was recently commissioned and ghosted for a Highsnobiety cover opportunity later found out that (at least) two other women of colour were hired for the same story, the two unsuccessful parties only finding out upon publishing. While this can often be part and parcel of the job, it’s hard to ignore the impact it has on people of colour in instances like this when they’re specifically being hired because of their race due to the nature of the story. 

View this post on Instagram

A post shared by Justsmile (@justsmilemagazine)

With the power to bring about change in spaces we rarely occupy out of our hands, it’s up to those in positions of power to go above and beyond in order to rectify previous wrongs. 

Amid 2020’s reckoning, Vogue editor-in-chief Anna Wintour apologised via an internal memo in which she admitted her own shortcomings. “I want to say plainly that I know Vogue has not found enough ways to elevate and give space to Black editors, writers, photographers, designers and other creators,” it read in part. While some speculated that this longstanding oversight would signal the end of her 32-year tenure at the helm of the magazine, six months later she was promoted to become Condé Nast’s global chief content editor. 

If we’re to see Vogue as the industry standard, Wintour’s efforts since should be heavily scrutinised, a sentiment she agrees with. “I will take full responsibility if the next time you and I speak, there isn't a sense that change has come or is being accomplished, or at least it is moving forward,” she explained to the Washington Post’s Robin Givhan. So, what has been accomplished in the three years since then? 

In September 2020, Yashica Olden was hired as Condé Nast’s first global chief diversity and inclusion officer – overseeing a roadmap towards an inclusive future at the group’s various publications [Vogue, Allure, Glamour, GQ, Vanity Fair, etc]. However, a closer look at the three annual Diversity and Inclusion reports for 2020, 2021, and 2022 reveals that the initial marginal growth – +4 per cent total people of colour from 2020-2021 – has since stagnated.

For Black editorial staff specifically, there was an increase of 2 per cent from 2020-2021 with no increase after that, while representation among senior staff has remained the same. In fact, the only constant growth (+5 per cent 2020-2021, +4 per cent 2021-2022) has been for people of colour in the editor-in-chief role, though former Teen Vogue editor (note: not editor-in-chief) Elaine Welteroth shared in her memoir More Than Enough her thorny experiences – alleging her role had different parameters to her white predecessor and that the promotion came with an insulting, non-negotiable pay rise delivered by Wintour herself. 

In Condé Nast’s initial D&I report, a commitment was also made to “support diversity among freelancers and contributors, including photographers”, and while there has been a concerted effort since 2020 to bring in new Black photographers who haven’t previously contributed to the publication – names such as Campbell Addy, Joshua Woods, Myles Loftin, and John Edmonds – Asian photographers are still severely overlooked and for almost all, this has been a one-time opportunity. 

The same is true for the publication’s hallowed cover. Besides Tyler Mitchell – who was the first Black photographer to achieve the honour in Vogue’s 126-year history – the others who have since joined the hall of fame can be counted on a single hand. That goes for stylists too, other than Gabriella Karefa-Johnson who has since become the title’s global contributing fashion editor-at-large. Comparably, Annie Leibovitz has nine additional covers under her belt, five of which feature Black talent – despite ongoing criticisms of her inability to capture their beauty. At the time of publishing, Vogue has released four issues in 2023, none of which have covers photographed by a person of colour. 

In addition to diversifying content, publications have doubled down on their coverage of racism – though it’s difficult to ignore the hypocrisy around the selectiveness of this. While Vogue is not alone, its response to Kanye West’s YZYS9 show best illustrates this. 

Initially commissioning Raven Smith to (rightfully) call out the ‘White Lives Matter’ t-shirts, there were also rumours of a face-to-face interaction with West and Karefa-Johnson – following his tirade against the stylist on Instagram – filmed by Baz Luhrman. Later, Wintour and Vogue officially cut ties with him, following his anti-Semitic comments, though it remains to be seen if he will be given the same grace as John Galliano in years to come. 

Meanwhile, Dolce & Gabbana continues to dodge cancel culture and is still reviewed each season and given prominent real estate space at the publication – its most recent cover in December 2021, worn by Sarah Jessica Parker. A friendly reminder that the brand’s racism isn’t just limited to a questionable campaign which led to the cancellation of its Shanghai show in 2018. There are also racist DMs, ‘Slave’ sandals (2016), posing with partygoers dressed as minstrels at a ‘Disco Africa’ party (2013), and a Spring/Summer 2013 collection filled with Mammy iconography and zero Black models (2012). 

With publications and celebrities continuing to support the brand despite this, the consequences are twofold. For people of colour, it highlights that money will always speak louder than their condemnations. More worryingly, for those who should be fearful of the impact of being ‘cancelled’ – seemingly the only way to police these kinds of transgressions – they can simply avoid accountability by writing a cheque. 

View this post on Instagram

A post shared by RAF (@rafaelpavarotti_)

Now, three years on from 2020’s reckoning, there is an uncomfortable feeling among Black creatives working in fashion that after coming to a shuddering halt, the movement is now regressing – not that you’d be able to tell from your Instagram feed. 

While there is little research specifically investigating this – though Quartz says it’s also regressing – scrolling back through various brands’ and publications’ feeds to find the aforementioned 2020 apologies, there appears to be a blanket of Black faces giving the impression of diversity. It’s a technique often implemented on the runway too. TheFashionSpot stopped publishing its seasonal report, but the Autumn/Winter 2022 shows revealed the smallest increase from the previous season since June 2020 – at only 0.6 per cent. 

As diversity among models appears to regress, the work available for them becomes even more limited too. Levi’s was recently criticised for its use of AI models to create “a more personal and inclusive shopping experience” instead of simply hiring existing people of colour. Meanwhile, ‘digital supermodels’ like Shudu Gram – created by white photographer Cameron-James Wilson – are tapped for advertorials with brands including Ferragamo and Christian Louboutin. 

There’s also something to be said about the way in which Blackness is represented in the imagery we consume. Now, fashion editorials that feature Black models have become homogenised, a combination of brightly coloured backdrops with the saturation dialled up to 100 to highlight their glossy complexion – seemingly taking cue from Rafael Pavarotti. Yet, when there are no discernible differences between images that we perceive as being associated with Black creatives and images that emulate the same aesthetic without including any, we must carefully scrutinise the blind spots that give a false sense of progress. 

For Black people, this disparity becomes harder and harder to ignore post-2020. At the recent Autumn/Winter 2023 shows, Gucci’s interim collection was, for the most part, praised by my peers in attendance who lauded the Ford-Michele mash-up of covetable clothes. Admittedly, they were, but days later all I could think about is the fact that when the design team appeared to take their bow (11:38), everybody was white. In contrast, at Sunnei – presented on the same day, hours later – the collection was modelled by its own team, revealing (at least) 3 Black people working at the brand. 

When I interviewed Serhat Işık and Benjamin A. Huseby about their Trussardi debut for AnOther, they told me that this lack of representation is sadly commonplace. “We had a visit to the headquarters to meet everyone who worked there,” Huseby recalled, “and we didn’t see a Brown person until the end of the day when the cleaners were coming into the building, which is very typical for a lot of fashion houses – especially in Europe.” Their short stint, reportedly because of budget constraints, is a blow both to POC designers hoping to make their mark at a fashion house – “Five years ago, we probably wouldn't have been appointed to this position,” Işık admitted – but also for any people of colour they opened the door for during their tenure. 

View this post on Instagram

A post shared by Trussardi (@trussardi)

The magnifying lens fashion found itself under in the midst of its reckoning gave me the rare opportunity to directly discuss the lack of diversity at the company I was working for at the time, as well as within the British Fashion Council – a timeline of the latter’s ‘achievements’ since can be viewed here. However, much like the efforts towards the inclusive future that we were promised at the time, the openness towards these conversations seems to have also regressed. 

The discussions I had with other people of colour in the lead up to writing and publishing this essay made two things very clear. First, that very little, if anything, has been achieved in moving the dial forward. Perhaps more worryingly, is that people of colour are hesitant, if not afraid, of speaking up about the continuing impacts of systemic racism within fashion for fear of retribution. If you’re a writer, photographer, stylist, graphic designer, publicist, make-up artist, influencer – it doesn’t matter – the ramifications are as pervasive as ever. 

Despite this, even now I don’t believe the responsibility of forging the path forward should be squarely on the shoulders of people of colour. If any progress is to be made, we need more white advocates who are willing to listen, support, and use their own voices to amplify this issue – especially when there aren’t any people of colour in the room. 

Since 2020, I’ve been repeating the same phrase: ‘Everyone wants to change the world, instead of changing things in their own lane.’ To me this means a few things: What unconscious biases do I have that need investigating? How can I address diversity (or a lack thereof) in my workplace? How can I help amplify the concerns of people of colour? What power do I have to give people of colour (more) opportunities? What opportunities have been offered to me that can be passed on? It’s this line of thinking that has allowed me to investigate and work towards rectifying my own blind spots. 

Throughout, I have specifically focused on the way in which Black people, and more widely people of colour, are impacted, but this could just as easily apply to other marginalised groups – people who are trans or gender non-conforming, working class, or disabled etc. Perhaps even more so, given that the absence of these identities within the industry is rarely highlighted in the same way. 

Though my optimism in 2020 was sadly short-lived, the sooner we improve representation from the top-down, the sooner we can begin dismantling the systemic issues I’ve outlined, which in turn, will help from the bottom-up by removing obstacles that stop people of colour from pursuing careers in fashion in the first place – an issue I investigated for Dazed back in 2017. 

Simply put, if the past three years have taught us anything, it’s that we don’t need more apologies or half-baked promises, we need action. 

View this post on Instagram

A post shared by imruh asha (@imruh)

While there is still a long, long way to go, I want to end on a positive note, reflecting on the unique perspective that Black creatives can bring to fashion when they’re given both the means and opportunity to thrive. 

At a time where we’re constantly bombarded with images, Imruh Asha – stylist and Dazed’s fashion director – manages to cut through the noise with work that is joyous, vibrant, and never fails to bring a smile to my face. 

Elsewhere, Lindsay Peoples’ editorial direction for The Cut has transformed an astute platform into one that embodies everything I love about fashion – a balance of playful frivolity and intelligent scrutiny. 

Finally, the lasting impact of Virgil Abloh is as pertinent as ever. Though I only had a single opportunity to interview him before his untimely passing, in the time since, I have come across more and more Black talents who have shared their stories of his kindness, compassion, and ardent support of them and others who look like them. While he is no longer here to guide us, his legacy remains, as well as his proposed roadmap to the diverse, inclusive future that we all deserve. 

In his words: “I am so proud to have a platform that allows me to target, hire, and work with diverse teams of some of the most talented artists and thinkers to fuel every step of the creative process. We cannot reach an equitable future without first looking critically at how our own ecosystems help or hinder that growth.”

[azspot]

The brilliance of Nike’s marketing strategy was in the way the company forged a unique connection between the athlete and those who wear the brand. To create a shoe around Jordan’s foot was to symbolically transfer the celebrity’s charisma to adoring consumers. In this way, the commodity is sacralized through association with the athlete who is already an idol of worship. The sneaker becomes a holy relic, endlessly reproducible.

The Air Jordan: Legacy of a Popular Relic