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#Nike Business Model Canvas
self-learns · 1 year
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Nike: Business Model, Canvas & SWOT Analysis
Introduction Nike is a globally recognized sportswear and athletic apparel brand that has captured the hearts of millions of people around the world. From professional athletes to fitness enthusiasts, Nike’s iconic swoosh logo has become a symbol of excellence, performance, and innovation. This article will delve into the world of Nike, exploring its history, business model, marketing…
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career-fortune · 7 months
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Lights, Camera, Action: The YouTube Advertising Revolution
Lights, Camera, Action: The YouTube Advertising Revolution
YouTube, the video-sharing juggernaut, has transformed from a humble platform for cat videos to a digital giant with a global stage. Let's delve into its evolution, the colossal reach it commands, the rise of advertising, diverse ways to advertise, the perks for companies, and a shining example of a brand that aced the YouTube advertising game.
Evolution of YouTube:
From Cat Videos to Global Stage: Born in 2005, YouTube started as a hub for user-generated content. Over the years, it evolved into a multimedia giant, hosting everything from vlogs to blockbuster music videos.
Reach of YouTube:
A Billion Views and Beyond: YouTube boasts over two billion logged-in monthly users, making it the go-to platform for video content. It's not just a website; it's a cultural phenomenon.
How Advertising Became Popular on YouTube:
Adapting to Change: As video consumption skyrocketed, businesses saw the potential. YouTube became a hub for not just content creators but also advertisers looking to tap into the massive audience.
Ways of Advertising on YouTube:
TrueView Ads: These skippable ads give viewers the choice to watch or skip after a few seconds. Advertisers only pay when viewers watch a significant portion or the entire ad.
Non-Skippable Ads: Short and sweet, these ads demand attention as viewers can't skip. They are limited to 15 seconds, ensuring a quick but impactful message.
Bumper Ads: Six seconds to leave a mark. Bumper ads are concise, non-skippable ads designed for quick brand recall.
Display Ads: These appear on the right sidebar of desktop views and provide a non-intrusive way to showcase your brand alongside the video content.
Overlay Ads: Semi-transparent ads appearing on the lower portion of the video, overlay ads are clickable, directing viewers to your website.
Benefits to Companies:
Global Exposure: YouTube transcends borders. Advertisers can reach a diverse, global audience, expanding their brand's reach far beyond traditional marketing avenues.
Engagement Metrics: YouTube's analytics provide a treasure trove of data. Advertisers can track views, clicks, and engagement, allowing for precise measurement of campaign success.
Storytelling Opportunities: Video is a powerful storytelling medium. Advertisers can captivate audiences, weaving narratives that leave a lasting impression.
Example of a Successful Brand Advertising on YouTube:
Look no further than Nike. Their "Dream Crazy" campaign featuring Colin Kaepernick went viral on YouTube. By addressing social issues and taking a stand, Nike not only garnered millions of views but also strengthened its brand identity, showcasing the potency of YouTube as a platform for impactful advertising.
YouTube isn't just a platform; it's a stage where businesses can shine. From skippable ads to non-skippable tales, the advertising landscape on YouTube offers a canvas for brands to paint their success stories. So, lights, camera, action – it's time for your brand to take centre stage on YouTube. Want to learn more about this from industry experts?
Career Fortune institute in pune is your doorway to a flourishing career in digital marketing with their pay after placement digital marketing course. Let’s hear from them why their program is the perfect choice for your professional journey:
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Best Institute in Pune: We're not just an institute; we're a supportive community committed to your success. With a student-centric approach and a reputation for excellence, we proudly stand as the best institute for digital marketing training in Pune.
Embark on your digital marketing journey with Career Fortune, where we combine expertise, flexibility, and personalized support to shape your success story. Join us, and let's build your path to a thriving career together!
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bhomik004 · 11 months
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Adidas
Adidas AG is a German athletic apparel and footwear corporation headquartered in Herzogenaurach, Bavaria, Germany. It is the largest sportswear manufacturer in Europe, and the second largest in the world, after Nike. The company was started by Adolf Dassler in his mother's house. He was joined by his elder brother Rudolf in 1924 under the name Gebrüder Dassler Schuhfabrik ("Dassler Brothers Shoe Factory"). Dassler assisted in the development of spiked running shoes (spikes) for multiple athletic events. To enhance the quality of spiked athletic footwear, he transitioned from a previous model of heavy metal spikes to utilizing canvas and rubber.
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 In 1949, following a breakdown in the relationship between the brothers, Adolf created Adidas and Rudolf established Puma, which became Adidas's business rival.
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Launched in 2004, "Impossible is Nothing" is one of the company's most memorable campaigns. A few years later, Adidas launched a basketball-specific campaign -- "Believe in 5ive"—for the 2006-2007 NBA season.[80]In 2011, "Adidas is all in" became the global marketing strategy slogan for Adidas. The slogan aimed to tie all brands and labels together, presenting a unified image to consumers interested in sports, fashion, street, music, and pop culture. In 2015, Adidas launched "Creating the New" as its strategic business plan until 2020.
India has been a very speculative market for Adidas. Despite this Dave Thomas, managing director of Adidas in India is ambitious for the country's potential. The company also sells its products online through e-commerce websites such as Myntra, Snapdeal, Jabong, and Amazon. Adidas also has a website dedicated to the Indian audience that markets and sells products to its consumers in India.
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Adidas has done several collaborations with well-known designers, including Alexander Wang, Jeremy Scott, Raf Simons, and Stella McCartney. They have also reached out to several celebrities, such as Beyoncé, Jonah Hill, Karlie Kloss, Ninja, and Pharrell Williams to create some of the company's most notable and coveted pieces.
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kedsspbla · 2 years
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Shop Vans at JD Sports Tyrone Square in St Petersburg
Shop Vans at JD Sports Tyrone Square in St Petersburg
Changing the game with sneakers and sportswear for men, women and kids. Shop the latest 2023 drops from top brands like Nike, adidas and Vans.
As one of the nation's fastest-growing cities, St. Petersburg offers thriving businesses, vibrant neighborhoods, and a livable, welcoming lifestyle.
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Whether you’re looking for a new pair of sneakers to add to your collection, or need some fresh new sportswear to complete your look, head to JD Sports Tyrone Square for the latest drops from Vans and other top brands. From Vans classics like the NMD and EQT to Nike Air Max, Nike Huarache and more, you can elevate your streetwear style at JD Sports. Located just 6 miles from St. Petersburg, PIE Airport, you’ll find your local JD Sports store in the heart of the terminal. Get your kicks today and be the talk of the town with your new outfit.
vans online store
Vans is a popular American brand that specializes in canvas sneakers. They are arguably the best shoes for skateboarding and have become a mainstay in many a man’s closet. The company has also expanded to include casual clothing, footwear and accessories. The Vans website has information about their products and their store or outlet in St. Petersburg, Florida, located in the Tyrone Square Mall - 6901 22nd Ave N. They also have a social media presence and an excellent customer service team to boot.
sneakers vans SPb
Vans sneakers are the cult footwear of skaters and now you can find them in St. Petersburg at JD Sports Tyrone Square. With a range of sneakers to choose from you'll be sure to find something you love, whether it's the classic skater model or a new style for this season.
The brand creates sneakers that are made to last and be used for a long time - they're built to survive the toughest of wear and tear. With a variety of different colours and designs you're sure to find the right pair for you.
You'll also find a range of shoes for men, women and kids as well as accessories that go with your outfit perfectly. You can even buy магазин ванс to save money on your order!
You'll also find a great selection of streetwear from brands like Nike, adidas and Jordan along with clothing and accessories to match. With the latest 2023 drops you're sure to find something that'll elevate your style. Visit the store today to find a wide range of fresh streetwear that'll help you stand out from the crowd. You'll be able to shop with ease online or in-store. Plus, you can even get free in-store pickup on orders! So, if you're looking for the latest sneakers from Vans or any other big brand you can trust, make sure to shop at JD Sports Tyrone Square.
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infinitesofnought · 3 years
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“When I was 26, I went to Indonesia and the Philippines to do research for my first book, No Logo. I had a simple goal: to meet the workers making the clothes and electronics that my friends and I purchased. And I did. I spent evenings on concrete floors in squalid dorm rooms where teenage girls—sweet and giggly—spent their scarce nonworking hours. Eight or even 10 to a room. They told me stories about not being able to leave their machines to pee. About bosses who hit. About not having enough money to buy dried fish to go with their rice.
They knew they were being badly exploited—that the garments they were making were being sold for more than they would make in a month. One 17-year-old said to me: ‘We make computers, but we don’t know how to use them.’
So one thing I found slightly jarring was that some of these same workers wore clothing festooned with knockoff trademarks of the very multinationals that were responsible for these conditions: Disney characters or Nike check marks. At one point, I asked a local labor organizer about this. Wasn’t it strange—a contradiction?
It took a very long time for him to understand the question. When he finally did, he looked at me like I was nuts. You see, for him and his colleagues, individual consumption wasn’t considered to be in the realm of politics at all. Power rested not in what you did as one person, but what you did as many people, as one part of a large, organized, and focused movement. For him, this meant organizing workers to go on strike for better conditions, and eventually it meant winning the right to unionize. What you ate for lunch or happened to be wearing was of absolutely no concern whatsoever.
This was striking to me, because it was the mirror opposite of my culture back home in Canada. Where I came from, you expressed your political beliefs—firstly and very often lastly—through personal lifestyle choices. By loudly proclaiming your vegetarianism. By shopping fair trade and local and boycotting big, evil brands.
These very different understandings of social change came up again and again a couple of years later, once my book came out. I would give talks about the need for international protections for the right to unionize. About the need to change our global trading system so it didn’t encourage a race to the bottom. And yet at the end of those talks, the first question from the audience was: ‘What kind of sneakers are OK to buy?’ ‘What brands are ethical?’ ‘Where do you buy your clothes?’ ‘What can I do, as an individual, to change the world?’
Fifteen years after I published No Logo, I still find myself facing very similar questions. These days, I give talks about how the same economic model that superpowered multinationals to seek out cheap labor in Indonesia and China also supercharged global greenhouse-gas emissions. And, invariably, the hand goes up: ‘Tell me what I can do as an individual.’ Or maybe ‘as a business owner.’
The hard truth is that the answer to the question ‘What can I, as an individual, do to stop climate change?’ is: nothing. You can’t do anything. In fact, the very idea that we—as atomized individuals, even lots of atomized individuals—could play a significant part in stabilizing the planet’s climate system, or changing the global economy, is objectively nuts. We can only meet this tremendous challenge together. As part of a massive and organized global movement.
The irony is that people with relatively little power tend to understand this far better than those with a great deal more power. The workers I met in Indonesia and the Philippines knew all too well that governments and corporations did not value their voice or even their lives as individuals. And because of this, they were driven to act not only together, but to act on a rather large political canvas. To try to change the policies in factories that employ thousands of workers, or in export zones that employ tens of thousands. Or the labor laws in an entire country of millions. Their sense of individual powerlessness pushed them to be politically ambitious, to demand structural changes.
In contrast, here in wealthy countries, we are told how powerful we are as individuals all the time. As consumers. Even individual activists. And the result is that, despite our power and privilege, we often end up acting on canvases that are unnecessarily small—the canvas of our own lifestyle, or maybe our neighborhood or town. Meanwhile, we abandon the structural changes—the policy and legal work— to others.”
– Naomi Klein (x)
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dippedanddripped · 4 years
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A Q&A With Keary Kase On Pioneering Hip Hop In Portland
Trenton, NJ born rapper Keary Kase is now pioneering hip hop from Portland, Oregon. After having been involved in a Nike ad campaign that featured him on Billboards across the US, Keary’s singles began to top the radio charts. He began to work with artists like The Wutang Clan and producers Bosko and Non-Stop Da Hitman. Most recently, he partnered with Adidas designers in Portland to develop ‘Reder’ – an athletic apparel brand with focus on CBD delivery systems for athletes who are recovering from injuries.
We had the chance to sit down with Keary Kase to talk about Portland’s thriving hip hop scene, his Nike campaign, and what fans and followers can expect in 2020.
Tell us a little bit about the hip hop scene in Portland. We’d love to know more!
Portland hip hop has so many facets, I’m not sure where to begin. We do have a solid foundation of originals, like Mic Crenshaw, Cool Nutz, Mellenium (Kenny Mack), Maniac Lok, Bosko, Vursatyl, X-Kid, DJ Wicked, Pete Miser and myself, who are still active.
Having strong artists, who have made careers in Hip Hop, as role models and idols allows the kids to aspire to become musical artists. Without these examples, the endless call to normalcy and job security (which we all now know is B/S) by pretty much EVERYBODY, would lead these young Ore-guns to self doubt and failure.
Mike Capes, Swiggle Mandela, Drae Steve’s, JR Patton and Keith Canvas are a few Portland artists to check out.
Right now, a lot of artists are showing support to the BLM movement using their voices to speak, rather than rap to those participating in protests, rallies and such.
How do you feel being originally from the east coast has affected your musical style?
In my embryonic years, I saw myself as an east coast rapper. I felt like, with the exception of rappers like Ice T, Too Short, NWA and The DOC, west coast rappers were mostly basic compared to east coast rappers. They had KRS, Big Daddy Kane, Slick Rick (my favorite golden era rapper), Special ED, Kool G Rap & Polo, RAKIM!!! Plus WBLS used to play all the hot new shit off the block.
I was enamored by east coast swagger and tone. The slang and accent was natural for me because my entire family spoke with it. My ability to slip in and out of the style made me different in Portland.
In the early 90’s I started spending time in LA. I was slanging FIMO beads to tourists at Venice Beach in the daylight and going to clubs and shows at night. I met this dude named Self Jupiter at this summer festival called The African Marketplace, where I was selling jewelry and celebrating my black youth. Jupiter was a member of a rap group called Freestyle Fellowship. He gave me a tape. After I listened to it, my entire opinion of west coast hip hop was turned upside down. I witnessed west coast rappers like Volume 10, WC, Divine Styler, Cypress Hill and E40 change the game. I became influenced by them and my style was set free. I became open to all influences, no matter if they came from the east, west, northwest, midwest or south.
Tell us more about the Nike ad campaign you were featured in. How did that come about?
One day I was leaving my boy Tommy Hestmark’s studio in downtown Portland. I was walking down the street with my back straight and my chest and chin up, as all men and women should. This guy approached me and said “excuse me, can I talk to you?” I looked at him sideways and he says “no, no. It’s just…. Your face is CRAZY!” I squinted as if to say “do you hear yourself fool?” He pulls out a card and explains that he owned a modeling agency and he thought my look was money. He asked me to call to schedule a test shoot. I called and scheduled the shoot. When I went there, he asked me if I was wearing boxers. I confirmed, then he asked me if I would take some test shots in my boxers. I’m thinking this dude is either going to proposition me for sex or he wants to see if I can be the next face of Calvin Klein. I gambled on Calvin Klein and agreed to take the pics. We walked into a hall and he said “you can get undressed here,” then walked away. So there I stood baring all that my boxers would not cover, with my clothes in a small pile on the floor. I heard footsteps, then an attractive woman appears holding a camera. It was his wife. She told me where to stand , took a couple quick pics and said “Keary, you’re a machine,” then allowed me to get dressed and walked me out.
A few weeks later they called me back and said a photographer knew of me and wanted to do a martial arts shoot. There was no pay, but the photographer was well known and really good. I had no portfolio, and no published work so this was an opportunity to do TFP to add to my comp card.
The photographer, Marcus Swanson, wanted me to do a flying sidekick, which is a classic taekwondo photo kick. When I got there, there was nowhere to get a running start so I improvised and pulled it off. While I was there, a Nike scout was lurking. As I was leaving, Marcus’ assistant, Amber Geiger, mentioned a potential shoot for Nike and asked if they could do a quick polaroid. Snap snap and I was out. A few months passed by before I got a call back from my agent about the shoot. In those few months, I became a black belt, won a gold medal at the the regional national qualification tournament in the black belt dividion, then a silver medal at the US National Championship, and was leaving in a few days to go whoop everybody’s ass at the invitational US Team Trials. It didn’t play out that way but I believe being so active in the few months between the martial arts test shoot and the paid shoot is what influenced their decision to go with me for the ad campaign. We agreed on a date and time, after my return, for the shoot.
When I got back, we did the shoot. I thought it was going to be light work but it was brutal. Modeling is hardcore. I remember seeing myself on a billboard for the first time. It felt like a distant relative to masturbation. I also remember it taking forever to get my money. Agencies can be gangster. I had to make some very firm promises before I got the check. After that, our relationship became square.
You have worked with several platinum artists and producers. Do you have any memorable stories about your experiences that you’d like to share?
Hmm. I don’t like to deride or D-RIDE anyone, but there was an interesting encounter with a Wu-Tang Clan member named Cappadonna. Cappadonna, Killa Priest and a small crew they were touring with were staying at my house when they stopped through Portland. My roommate, MyG,  was helping them do some business in Portland while they killed time before their next tour date. At the time, we had a lil 5 bedroom spread with 2 recording studios in it, so we let their whole crew crash at the spot. The house was already like a revolving door for whoever was on tour in the NW. Artists could come through while in town and collab, get local pub through us and be blessed with some Oregon grown greeneries for the road.
So this was the first time we met (Cappadonna & I). I was taking acting classes at the time so I was gone when they pulled up. When I got home after class, Cappadonna was in the booth. I walked in the room and he started talking wild like “aye yo break that nigga watch!…stab that nigga!” I’m standing in a room full of dudes, with New York energy, that I don’t know, so I assumed he was talking about me. I dip out to my room and get a screwdriver just so I have something in my hand incase things go left. A few minutes pass, then MyG tells Cappadonna to move on to the next part. At this moment I realize he’s in character and not talking about me at all. Killah Priest enters the room. We introduce ourselves and dap up. He asks me what I do and I tell him that I’m in acting school. When Cap comes out, KP says “this is Kase, he’s an actor.” They gave each other a look that, to me , expressed what he spoke as “this is Kase, he’s a fake nigga.”
Granted, I’ve been a skater since day 1, so I understand that some black people (especially at the time) associate being a black skater with being less black or more white. With that in mind, I let what he said breeze by.
After we blessed up, we got to the business. Bosko had let me hold a beat that I wrote a sticky verse to; Cappa liked it so I let him put a hook on it. Me and KP did a DOPE song on a track that this dude named Smoke produced. It sounded like some official Wu-affiliate shit. MyG lost the session so none of that material was ever released.
The next day the energy still felt suspect. Like they thought I was a suburban negro, lol. I took them to the block, which is now gentrified, but was still hood at the time. Cappa called my whip a 666. It was the same Denali XL with the same 26” Trump Spinners that was in the video for the song he was promoting at the time, but mine was cleaner. It seemed like he felt a way about it. We went to my mom’s restaurant, where Cappa requested a Psalms verse from my mother. She said “how about a Revelation,” and laced all of us.
I dropped them at the barber shop to get faded and bladed. When they came out, the energy was different. Cappadonna got in and said “you know your hood and your hood knows you. He said you put your moms in that restaurant, didn’t you?” I just looked at him and put my hand out. We dapped up and the respect, which was first being given by me and received by him, suddenly felt mutual.
Cappadonna is a wise dude and a beast MC. I asked him questions related to his lyrics. He explained to me what “God Degree” and “7:30” meant and told me the story of the origin of his name. You might be able to detect that I’m most definitely still a Wu-Tang fan, although I liked his earlier work. KP knows what I mean by that.
Tell us about your involvement with the CBD industry and your views on how it can be a therapeutic tool for people?
CBD is my go-to treatment for a number of conditions. If I am anxious, I use a non-psychoactive tincture. This gives me a general sense of well-being, without making me feel altered or high. I feel like myself on a good day. If I need to restful sleep, I employ a cannabinoid rich CBD blend that allows me to drift off into REM without jumping up 100 times to make sure the garage door is closed (or whatever). Using CBD is like taking premium vitamins.
In 2019, I started a company called Nina Botanica with a material designer who works for Adidas in Portland. I began researching how to use compression technology as a CBD delivery system for athletic injury rehabilitation. There are some products on the market that offer a similar product, but none that fully address the issues of muscle strains, tears and associated pain that can knock an athlete off of their game. What sets us apart is, our CBD compression system has a lifetime guarantee. You can use it until you’re tired of using it.
We also designed a pod based delivery system, called the NINA , with Shenzen based technology company Smoore. The smart hexagonal pod + cartridge system uses inductive charging in place of the industry standard USB to power up.
Due to COVID-19 and our current bout with systemic racism, the techy products will be in preliminary production until mid-late 2021.
Tell us about your latest project “Craze”. Who is involved and what inspired it?
I was a week back on after being off music for years. Just getting my lungs back, not planning on dropping anything yet; just warming up. An artist named Uneek, who had been my mentee for several years, reached out. He was talking about how he blew all of his savings on medical expenses for his seed and how William, Lil Willi and Big Bill were all coming for him at once. He had just got robbed in Atlanta, so he was shy about who he could trust in Portland.
Uneek asked me to help him to rebrand himself and act as a manager, as I did in the beginning of his career. Since he had just found the strength to come out about his sexual identity, he wanted to look to the LBGTQ community for support. Since that was outside of my sphere of influence, I decided to help him generate some traffic in his home studio, offering tracking and mixing as an engineer. I told him we could put out a mixtape to re-introduce him to his followers and the rest of the world. I got 15 tracks from  producers, Sixteen and J Doe. I wanted to see how serious he was about his career so I told him to put hooks on  all 15. He would send me a rough lyric or melody, then I would write or rewrite the lyrics then massage the melody and coach him on how to execute it.  After he did it, I would chop it and arrange it in a Logic, while I was on the road.
Once the mixtape concepts were in the bag, I told him we needed a real record to kick it off. There was a lot of material in his catalog, but nothing that sounded like a hit single to me.
He got a track from this lil dude named 64 and put a hook on it that had us laughing. He was like “yeah this track sound like something Da Baby would get on.” It wasn’t my style, really, but I kept getting drawn into the drums. I let the first line go off the top then it seemed like the rest of the lyrics were just there. We called it “She A Thot.” It dropped on all platforms back in April of this year.
Craze, the follow up single, manifested itself off of the vibe we were on after “She A Thot” dropped. 64 had sent us a 3 pack of beats so it had some of the same feel as the others, however, the “Craze” beat was much more elegant than the other two.It was like the bigger, sexier, more mature and pondering sister of the “She A Thot” beat.
When I started writing, I felt the beat asking me to confess. It was saying “tell your truth, Kase.” The melody in my head was so balanced that I just let it drive through the first verse. I remembered, as a young man, being so caught up in hustling that I lost my compassion for people. I reflected on how I had spent the last decade, since my first daughter was born, re-approaching life with more compassion.
Whatever you have done in your past does not define you. But sometimes it’s good to talk about it. Black  people have traditionally been afraid of counseling or therapy. Mostly because of our trust issues with the people providing those services. I strongly suggest talking to someone about the things that trouble you. My uncle Jeff calls it “dumping.”
Music is my therapy. Dumping is my new craze.
What artists are you listening to right now and why?
I like listening to new music. I’m listening to Lil Durk, Pop Smoke, Amine, Jack Harlow, etc. But that’s like research for me. I like to see and hear what the big dogs are investing in. But right now, I’m developing a K-Pop artist, so I’m listening Big Hit Entertainment’s people. I’m about to go over there and liberate some musical slaves. (*artists)
But I still listen to Sade.
What’s next for you in 2020? What can fans look forward to?
I’m dropping a mixtape later this month. I may be doing a record + video with Compton artist, AD in the next few weeks. We’re still working out the details, but he’s doing real good right now.
Other than that, I’m developing a young K-Pop idol named Kiari. That genre is making big waves. I’m also looking at television as a next play. I have a pocket ace in the Chinese market that I’m keeping tucked. Oh I’m doing business with China.  Sorry Chump…I mean, Sorry Trump. No, wait, I had it right the first time.
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ndrlrl · 3 years
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Being an Entrepreneur: The Beginning of an End
To build, lead, or participate in a team requires an understanding of the stages of team development. Our team consisted of three hackers, two hustlers, and one hipster. Zhekayella, Paula, and Marc were the three hackers. Christian and Dhanna were the two hustlers. On the other side, you guessed correctly, I was the hipster. We refer to ourselves as "The OG Team."
We proceeded with our Business Model Canvas (BMC), "Broom Broom: On the Go." Again, our BMC was designed with the goal of truly helping people. The people are the reason we worked so hard for it. Our case presentation panel provided us with great feedback once more. It was well-deserved because we knew we had worked hard for it from beginning to end.
We also learned a lot from the lecture series in which we participated. Intellectual property was the topic of the first lecture series, with Dr. Gamaliela A. Dumancas as the guest speaker. It was a really relevant talk, and I believe that everyone, especially those business-minded individuals who have created a unique product, should be aware of everything that was presented to us during the lecture. I believe it is critical to learn how to safeguard your own work from being plagiarized or duplicated without permission. Even famous companies like Nike and Adidas have a lot of duplicates or fakes on the market these days. Consider what opportunistic others might do to your brand if you don't control the intellectual property rights to it, especially if it's still a startup.
The second lecture focused on a company called EHATID. Ms. Krystel Nacua, CMO and Co-Founder of Ehatid, was the guest speaker. Ehatid is a delivery app that functions similarly to Food Panda, however instead of food, Ehatid delivers groceries and other necessities right to our door. They also have a large number of partners, including SM, Monterey, Imerich Trading, and others. Ehatid, like many enterprises, had numerous hurdles. One of the difficulties I can't seem to forget was when they joined with SM but did not profit from it. I am actually very amazed that they were able to carry forward with Ehatid despite that major failure, and that their app now has over 4,000 downloads. Ehatid is a true inspiration to many people who want to start their own businesses. It also proves that hard effort and perseverance never fail.
Ms. Keren Lacadin, the lecturer for the third lecture series, discussed resource generation and pitching. As with the previous lecture series videos, I was unable to watch it live and instead chose to watch the recorded version on our group's Facebook page. This lecture series was really beneficial for me and my groupmates, especially since our final pitch for our company plan is quickly approaching. It provided us ideas on how to improve our product further, as well as where and how to hunt for resources. Furthermore, it provided us with knowledge that we need to consider while planning for start-ups in order to avoid failure.
Overall, our entrepreneurial journey was really challenging. Despite the challenges, we were able to persevere and finish the semester successfully.
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laserlighthunt · 3 years
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Why are Gucci phone cases so expensive?
Gucci, an Italian fashion brand, founded by Guccio Gucci in Florence , Italy in 1921, is one of the global luxury brands. It is well-known for its unique creativity and innovation, as well as superb Italian craftsmanship. Gucci's products include fashion, leather goods, shoes, watches, ties, scarves, perfumes, household goods and pet products. Gucci North Face iPhone 13 pro max case GG Logo iPhone 12 /12 pro / 12pro max cover Business style
GUCCI brand fashion has always been famous for its high-end, luxurious and sexy. Whether it is shoes, bags or clothing, it has become the consumer darling of the upper class with the brand image of "a symbol of identity and wealth". It has always been favored by business people, and it is fashionable and fashionable. Without losing the elegance. From the beginning of its founding in 1921, Gucci iphone 13 case has been following the aristocratic route, with luxurious style and slightly tough masculinity. In 1947, the Gucci bamboo bag with bamboo handles came out, followed by the classic double G logo with the initials of the founder, the canvas bag lined with red and green ribbons and related leather goods came out one after another, wearing Gucci already represents A social status and symbol. Gucci Doraemon iPhone 13 case cute Gucci iPhone12 mini / 12 pro Cover Carrying classic GG logo mark.
GUCCI is the most prestigious luxury brand in Italy and Hermes, LV and other brands are listed as one of the top ten luxury brands in the world. The presentation of the letter G in each product demonstrates the brand representativeness of GUCCI. The logo design of Gucci GUCCI, just like its products, is luxurious and noble. The golden color and design form give people an impeccable feeling of showing its corporate temperament. Although such luxury goods always discourage many people, they leave a good impression in people’s hearts. GUCCI iPhone 13 pro max case tiger honey pattern iphone 12 pro / 12 max case carrying business style.
The trademark pattern printed with the pair of letters G and the eye-catching red and green, as a symbol of GUCCI appear in briefcases, handbags, wallets and other GUCCI products. This is also the earliest classic logo design of GUCCI. The colorful colors like macarons have become the focus of the 2020 early autumn series. This has become a classic GG Marmont series mini chain shoulder bag. The overall shape is soft but crisp, and it is designed with a large flap with double G Accessories, well-designed chains can easily achieve diversified wearing effects, freely switching between shoulder bags and handbags. Gucci Doraemon print iPhone 13 case Brown iPhone 12 / 12 pro max case cow Doraemon.
The price of GUCCI among luxury brands is medium, but it is definitely not low. In the hearts of the upper class in the West, the highly praised GUCCI is one of the symbols of identity and wealth, and it is also a leader in the fashion circle. Many masterpieces are models of the fashion industry and have become eternal legends. Therefore, even if GUCCI is always so expensive, but for this "symbol of identity and wealth" is enough to attract countless upper-class people rushing to buy. Of course, there are countless reasons to buy a brand, which may be quality, style, color, or something else. NIKE iPhone 13 / 13 pro / 12 / 12 pro max case Nike iphone 12 pro cover cool pair case for couples
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reportmines05 · 3 years
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Rubber Soled Canvas Shoes Market Analysis 2022-2027
Industry Research: Global Rubber Soled Canvas Shoes Market Study Based on Existing and New Trends Players in the market incorporate brands like Lacoste, Prada, Gucci, D&G and others, which are ruling the North American, European and Asian business sectors. This interest for the active apparel is because of the way that it has an awesome solace level. Solace is the critical factor for any active apparel; thus the fame. These shoes are additionally extremely upscale, exquisite and accessible in various tones and examples. They likewise accompany rubber bottoms and a few models accompany rubber feet also. Everything relies upon what the client needs and how much the value range is.
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Industry Research: Global Rubber Soled Canvas Shoes Market Study Based on Existing and New Trends It was seen that the interest for these shoes are expanding at a high speed on the lookout and they are additionally coming in various assortments. Request in the new years are more for men's originator wear and less for ladies' active apparel. It is actually the case that they are entirely agreeable and are produced using normal rubber soled canvas shoes which are much solid than other manufactured rubber soled canvas shoes. Notwithstanding, new plans continue to come in the market every so often which likewise bring about expanded interest and greater prevalence.
Get Rubber Soled Canvas Shoes market Research Report :
https://www.reportmines.com/global-rubber-soled-canvas-shoes-market-research-report-2021-professional-edition-market-r408807
Serious Landscape: Evaluating the contenders' Market Scenario As the interest and prevalence of the rubber soled canvas shoes increment, the rivals in a similar classification will likewise be expanding their creation and their advertising spends to acquire higher portion of the overall industry. The market size is expanding a result of the expanding number of buyers on the planet. The conjecture period for this adjustment of the seriousness is normal in the coming years. This can be seen from the new reviews which show that there are some customer moving towards engineered rubber soled canvas shoes because of lower cost and better quality. A portion of the organizations like Nike, Adidas are moving their creation to the manufactured rubber soled canvas shoes as a result of the better quality and lower cost.
Development of the fragment examination: Global Market Share Studies The worldwide portion of the overall industry information has shown that the acrylic shoes have been expanding in the worldwide market in the course of recent years. It is a piece of the games shoe section which is seeing an expanding pattern in the beyond couple of years. It tends to be seen from the examination reports which show that the acrylic sport shoes are acquiring portion of the overall industry. So this can be inferred that acrylic shoes are a decent option for sports wear on the lookout.
Development of the fragment examination: Performance Based Measurements Based on the exploration reports, the worldwide market development is additionally contemplated. The fragment examination uncovers that this pattern can be anticipated dependent on the presentation based estimations. In view of the most recent figure the presentation based estimations have improved. This can be seen from the new review which shows that the clients have higher fulfillment with the Adidas Adizero Tempo than some other Adidas item.
The market elements have changed in this course. The serious scene has moved and Adidas has recognized these business sectors as fundamental objective business sectors. So the focal point of the organization presently is to zero in additional on these objective business sectors to accomplish the development and benefit targets. The previously mentioned factors are one of the significant components which can assist us with understanding the market elements and conjecture period for the organizations in a similar portion.
The examination group projects that the Rubber-Soled Canvas Shoes market size will develop from XXX in 2020 to XXX by 2027, at an expected CAGR of XX. The base year considered for the review is 2020, and the market size is projected from 2020 to 2027.
The superb goal of this report is to assist the client with understanding the market as far as its definition, division, market potential, powerful patterns, and the difficulties that the market is looking with 10 significant districts and 50 significant nations. Profound investigates and examination were finished during the arrangement of the report. The perusers will discover this report extremely accommodating in understanding the market top to bottom. The information and the data in regards to the market are taken from dependable sources like sites, yearly reports of the organizations, diaries, and others and were checked and approved by the business specialists. Current realities and information are addressed in the report utilizing outlines, diagrams, pie graphs, and other pictorial portrayals. This improves the visual portrayal and furthermore helps in understanding the realities much better.
By Market Players:
Nike
Adidas
Burberry
Speak
Gucci
Tracker
Keds
ANTA
Ralph Lauren
SKECHERS
SOREL
Sperry
Superga
Forest area
TOMS
Vans
By Type
Normal Rubber-Soled
Engineered Rubber-Soled
By Application
Men
Ladies
By Regions/Countries:
North America
United States
Canada
Mexico
East Asia
China
Japan
South Korea
Europe
Germany
United Kingdom
France
Italy
Russia
Spain
Netherlands
Switzerland
Poland
South Asia
India
Pakistan
Bangladesh
Southeast Asia
Indonesia
Thailand
Singapore
Malaysia
Philippines
Vietnam
Myanmar
Middle East
Turkey
Saudi Arabia
Iran
United Arab Emirates
Israel
Iraq
Qatar
Kuwait
Oman
Africa
Nigeria
South Africa
Egypt
Algeria
Morocoo
Oceania
Australia
New Zealand
South America
Brazil
Argentina
Colombia
Chile
Venezuela
Peru
Puerto Rico
Ecuador
Rest of the World
Kazakhstan
Points Covered in The Report
The points that are discussed within the report are the major market players that are involved in the market such as market players, raw material suppliers, equipment suppliers, end users, traders, distributors and etc.
The complete profile of the companies is mentioned. And the capacity, production, price, revenue, cost, gross, gross margin, sales volume, sales revenue, consumption, growth rate, import, export, supply, future strategies, and the technological developments that they are making are also included within the report. This report analyzed 12 years data history and forecast.
The growth factors of the market is discussed in detail wherein the different end users of the market are explained in detail.
Data and information by market player, by region, by type, by application and etc, and custom research can be added according to specific requirements.
The report contains the SWOT analysis of the market. Finally, the report contains the conclusion part where the opinions of the industrial experts are included.
Key Reasons to Purchase
To gain insightful analyses of the market and have comprehensive understanding of the global market and its commercial landscape.
Assess the production processes, major issues, and solutions to mitigate the development risk.
To understand the most affecting driving and restraining forces in the market and its impact in the global market.
Learn about the market strategies that are being adopted by leading respective organizations.
To understand the future outlook and prospects for the market.
Besides the standard structure reports, we also provide custom research according to specific requirements.
The report focuses on Global, Top 10 Regions and Top 50 Countries Market Size of Rubber-Soled Canvas Shoes 2016-2021, and development forecast 2022-2027 including industries, major players/suppliers worldwide and market share by regions, with company and product introduction, position in the market including their market status and development trend by types and applications which will provide its price and profit status, and marketing status & market growth drivers and challenges, with base year as 2020.
Key Indicators Analysed
Market Players & Competitor Analysis: The report covers the key players of the industry including Company Profile, Product Specifications, Production Capacity/Sales, Revenue, Price and Gross Margin 2016-2021 & Sales by Product Types.
Global and Regional Market Analysis: The report includes Global & Regional market status and outlook 2022-2027. Further the report provides break down details about each region & countries covered in the report. Identifying its production, consumption, import & export, sales volume & revenue forecast.
Market Analysis by Product Type: The report covers majority Product Types in the Rubber-Soled Canvas Shoes Industry, including its product specifcations by each key player, volume, sales by Volume and Value (M USD).
Markat Analysis by Application Type: Based on the Rubber-Soled Canvas Shoes Industry and its applications, the market is further sub-segmented into several major Application of its industry. It provides you with the market size, CAGR & forecast by each industry applications.
Market Trends: Market key trends which include Increased Competition and Continuous Innovations.
Opportunities and Drivers: Identifying the Growing Demands and New Technology
Porters Five Force Analysis: The report will provide with the state of competition in industry depending on five basic forces: threat of new entrants, bargaining power of suppliers, bargaining power of buyers, threat of substitute products or services, and existing industry rivalry.
COVID-19 Impact
Report covers Impact of Coronavirus COVID-19: Since the COVID-19 virus outbreak in December 2019, the disease has spread to almost every country around the globe with the World Health Organization declaring it a public health emergency. The global impacts of the coronavirus disease 2019 (COVID-19) are already starting to be felt, and will significantly affect the Rubber-Soled Canvas Shoes market in 2021. The outbreak of COVID-19 has brought effects on many aspects, like flight cancellations; travel bans and quarantines; restaurants closed; all indoor/outdoor events restricted; over forty countries state of emergency declared; massive slowing of the supply chain; stock market volatility; falling business confidence, growing panic among the population, and uncertainty about future.
Frequently Asked QuestionsWhat is the USP of the report?
Global Rubber-Soled Canvas Shoes Market Research Report 2021 Professional Edition Market report offers great insights of the market and consumer data and their interpretation through various figures and graphs. Report has embedded global market and regional market deep analysis through various research methodologies. The report also offers great competitor analysis of the industries and highlights the key aspect of their business like success stories, market development and growth rate.
What are the key content of the report?What are the value propositions and opportunities offered in this market research report?Related Reports
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stshyt · 3 years
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stained by mud and water, with spots of mildew showing
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That's our cost but the value of what the kids get is so much more," said Berti.Steps taken at the Rockin Walk were a small distance in comparison to how far a new pair of shoes will take some deserving kids' happy feet.Police: California man kills his 2 children, then hangs himselfPolice: California man kills his 2 children, then hangs himselfUpdated: Tuesday, June 20 2017 8:30 AM EDT2017 06 20 12:30:29 GMT(Source: KRON via CNN)A California man killed his two children before taking his own life over Father Day weekend, according to police.A California man killed his two children before taking his own life over Father Day weekend, according to police.Prodigy, half of rap duo Mobb Deep, dead at 42Prodigy, half of rap duo Mobb Deep, dead at 42Updated: Wednesday, June gioco cubo di rubik amazon 21 2017 12:28 AM EDT2017 06 21 04:28:18 GMT. As the NBA expanded its global evro kalkulator activities, it increased not only its own sales but love for the game.. 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When I came home she was delighted. The wolves would not find that easy, though, not without longships of their own. A pair of proper horseshoes, weighing not more than 2 pounds 10 ounces, cost from $30 to $80. “You took me unawares, my lord. Ironie du sort, les coles enseignent ce dans Sex Ed que les parents de dumbfuck avec les annes 1940 mentallities du cerveau vouloir l'admettre.
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dgchg · 3 years
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he felt obliged to try. Reservations advised
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skateofministry · 3 years
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Skateboarder Dashawn Jordan shoots for Olympic history – Daily Breeze
By his own admission, Dashawn Jordan was so unaware about skateboarding when he began at the age of 11 that when a wheel kept falling off the obtained board he was riding, he took it to an AutoZone throughout the street from where he was living.
“The guy at the store put a little lug nut on it,” Jordan remembered laughing.
Ever ever since Jordan has actually been excellent to go.
While the North Hollywood citizen may not have actually been up on the fundamentals, he comprehended the huge image of skateboarding practically instantly; a child drawn to what he viewed as not even a sport however an art kind with an ever-changing and unlimited canvas, where the only limitations and borders remain in your creativity.
“The constant battle of progression and just getting past those things you thought of in your head and you wanted to learn and that whole process of falling and getting back up and mastering it,” Jordan stated. “That became very addictive.”
Jordan has actually mastered it enough that he enters into this weekend’s Dew Tour drop in Des Moines, Iowa, on the edge of receiving the very first skateboard competitors ever held at an Olympic Games.
Jordan, 24, will skate onto Lauridsen Skatepark, billed as the world’s biggest skateboard location, today for what might be the last Olympic certifying occasion for the fourth-ranked American, ninth general in the current Olympic World rankings. Jordan will likely have the ability to reserve an area in the Tokyo Games by completing the weekend amongst the leading 3 U.S. skaters in the World rankings.
The inaugural Olympic skateboarding competitors would be five-ring landing area for a skater who has actually ridden the most not likely of paths to global prominence. Jordan, whose early success began pre-owned boards and hand-me-down shoes a size or 2 too huge, has 8 business sponsors, consisting of Nike SB.
It has actually been a trip where the 2 constants have actually been a desire matched just by his mom’s steadfast assistance. He has actually been influenced by the Black Lives Matter motion to grab brand-new heights and connect, and grown to see his success as a chance – and a commitment – to grow the sport with brand-new audiences and extend the canvas even further.
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Dashawn Jordan skates at Kicksperience at the 2018 BET Experience Fan Fest on June 23, 2018, at the Los Angeles Convention Center. (Photo by Brandon Williams/Getty Images for BET)
Jenkem publication just recently called Jordan a “role model for the next generation and pumps out some damn good footage while he’s at it.”
“One thing I feel that is important I do with the platform that I’ve been given is to uplift and motivate anybody else around me, whether it’s African Americans or other races. Just believe, go hard,” Jordan stated. “In any area, whether it’s music or art, the proof exists that they’re actually proficient at it so they can see what’s possible.
“It’s very important because a lot of times kids grow up in certain households where they see or are taught that it’s harder for us, it’s harder for African Americans. You have to go and be hungry and stay humble and I feel like them seeing somebody – whether it’s myself or any other African-American skateboarder who has reached a level of success – I feel like it’s very motivating. It’s a good a way in which they drove into wanting to do it, wanting to accomplish, wanting to see what hard work can do for them. Having that person to look up to and as far as that person is maintaining that awesome display of what you need to get there, I feel like that is the ultimate empowerment.”
The lady who empowered Jordan, nevertheless, won’t remain in Des Moines today. Tora Simpkins, Jordan’s mom, will be house in Arizona.
“I’m so nervous (at competitions),” Simpkins stated. “I worry that my nerves are rubbing off on him, so I don’t go. I don’t want him to feel that energy. So I watch on TV.”
It doesn’t matter. Jordan understands Simpkins is still with him. She constantly has actually been.
“My mom, my No. 1 model,” Jordan stated. “When I was maturing, it was simply my mother. I didn’t have my Pops around.
“She really tried hard to give us the best life she could give, but also give us the freedom to go out and bump our head a couple times and grow through things and learn. That is a huge part of the type of person I am today, how I look at things, my work ethic, how I grind. Everything is because of seeing that and having that to look up to as I grew up.”
Bump your head or roll your ankle.
Simpkins recognized her kid’s dedication to a sport she understood little about when he hurt his ankle early in a skate at one of his very first competitors. Jordan’s injury was so serious he needed to be brought from the park by Simpkins’ partner.
“I was so scared,” she stated. “(But after the injury) he just got right back up and kept going. I knew right then he was not going to be stopped.”
In addition to being throughout the street from an assisting hand at AutoZone, the household’s house in Chandler, Arizona, was likewise not far from a skate park. Soon 11-year-old Jordan established a regimen: Come house, do 90 minutes of research, tidy his space, clean the meals and after that avoid to the skate park, where Simpkins would select him up when it closed at 10:30 p.m.
“He stayed until they shut off the lights,” Simpkins stated.
The late nights settled. Sponsors quickly observed the kid with the run-down board.
“I learned everything through experience,” Jordan stated. “I was in it and I wanted to be good at it. Anything is possible. You can get there with hard work and being true to yourself.”
Jordan’s success likewise captured the attention of his daddy, Toren Leggins. Jordan stated he didn’t fulfill Leggins up until 2 years earlier.
“Fell into my lap,” Jordan stated. “Got a Facebook message from a woman he had a relationship.
“I never really carried a chip on my shoulder as far as ‘Oh, I hate my dad, he wasn’t around,’ I just wanted to meet him.”
But Simpkins was disturbed when Leggins appeared at one of Jordan’s competitors.
“It had a big effect on him,” she stated. “I was so hurt because it messed up his focus, he couldn’t skate right.”
Still Jordan stated: “I wanted to fill that void of know where I get my features, know who I talk and act like, know who I look like. That was important to me more than whatever happened back in the day. I never judged him for it and I never judged my mom.”
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Dashawn Jordan completes in the Men’s Street Skateboard semifinal throughout the Dew Tour on June 15, 2019, at the Long Beach Convention Center. (Photo by Keith Birmingham, Pasadena Star-News/SCNG)
Jordan’s focus has actually returned and in current months he has actually been influenced and stimulated by BLM demonstrations in the wake of the George Floyd murder.
“That just really allowed me to make sure I was the best I can be and to display that fight on not only that side but life in general,” he stated. “To always help to provide direction to change direction, to help things change, to be confident in the things you believe in, to empower those around you to try and stay happy and always try to be the best you can be, to help shift things as a whole where everybody can live happily, just share positive energy.”
And now he channels that energy into this weekend and the imagine extending his canvas throughout an ocean.
“I feel like you do yourself a disservice when it’s something you love and you don’t fully try to tap into it,” he stated. “Nobody likes to live on regret and how would you know if something was meant for you or what you could possibly achieve if you don’t give it. And I feel like a lot of that comes from having those role models and having those people you can see who achieve those levels of success that you were curious about but haven’t reached yet.”
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orbemnews · 3 years
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Paul Van Doren, 90, Dies; Built an Empire With Skateboard Shoes Paul Van Doren, a founder of Vans, the Southern California sneaker company that became synonymous with skateboarding almost by chance and then grew into a multibillion-dollar business, died on May 6 in Fullerton, Calif. He was 90. His death, at the home of one of his children, was confirmed by a representative for VF Corporation, which now owns Vans. He lived in Las Vegas. Mr. Van Doren founded the Van Doren Rubber Company in 1966 with the investor Serge D’Elia and soon brought on his younger brother James and Gordon Lee, a colleague from his years working for another sneaker manufacturer. The idea was straightforward: sell high-quality but inexpensive sneakers from a store adjacent to a factory in Anaheim. The company handled production on-site, making it easy to fill orders of different sizes and allowing buyers to customize their shoes in a rainbow of colors and patterns. The first Vans sneaker adopted by skateboarders was a canvas boat shoe, now called the Authentic. It was set apart by its unusual sole, a diamond waffle pattern that gave way to star shapes on the ball of the foot. A vulcanization process made the rubber especially grippy, helping skateboarders stay on their boards and control them better as they whipped down a sidewalk or an embankment. Mr. Van Doren recognized an opportunity in the burgeoning sport, and skateboarding became Vans’ focus. “Until the skateboarders came along, Vans had no real direction, no specific purpose as a business other than to make the best shoes possible,” he said in his memoir, “Authentic,” published this year. “When skateboarders adopted Vans, ultimately, they gave us an outward culture and an inward purpose.” Tending to be young and impecunious, skateboarders were allowed to buy one shoe at a time if one wore out through incessant dragging and scuffing. By the 1970s the company had made a point of consulting directly with skateboarders and designing shoes with their needs in mind as the sport gravitated toward increasingly complicated terrain, like drained pools and half pipes. Tony Alva and Stacy Peralta, two local skateboarders who became famous, helped design the Era, a skate shoe with a padded collar around the heel for added comfort. “Everybody else was kicking these kids out of the park, kicking them out of pools,” Mr. Van Doren told Los Angeles magazine this year. “And here’s a company listening to them, backing them and making shoes for them.” Vans provided Mr. Alva and Mr. Peralta with free shoes and sponsored them as part of a team of professional skateboarders, an arrangement that became a model in the skateboard shoe business. The company went on to develop new styles, like the Old Skool, which has leather panels on the toe and heel for increased durability; the Sk8-Hi, an Old Skool with a padded high-top collar to protect ankles from errant boards; and a laceless canvas slip-on equipped with the signature Vans sole. By the early 1980s the shoes were available in about 70 Vans stores, mostly in Southern California, and in outlets around the country. The shoes had earned a following among skateboarders, surfers and BMX bicyclists but were not widely known outside of those core markets. That changed in 1982, when Sean Penn wore the company’s black-and-white checkerboard slip-ons in playing a stoner surfer in the California teen comedy “Fast Times at Ridgemont High.” The shoes became a nationwide sensation, and Vans soon grew from a $20 million to a $45 million company, Mr. Van Doren wrote. Today in Business Updated  May 20, 2021, 4:26 p.m. ET Since then Vans have gone from the skate park to the red carpet, worn by celebrities like Kendrick Lamar, A$AP Rocky, Justin Bieber and Gwen Stefani. Kristen Stewart cemented the familiar waffle sole into the Hollywood Walk of Fame in 2011, and five years later Frank Ocean wore checkerboard slip-ons to the White House to meet President Barack Obama. Vans has collaborated on custom shoes with the labels Kenzo and Supreme, companies like Disney, the music makers Public Enemy and Odd Future and the contemporary artist Takashi Murakami. Customers can design their own shoes on the company’s website. But Vans remains tied to its original demographic, continuing to sponsor skateboarders, snowboarders, surfers and other athletes and run surfing and skateboarding contests around the world. For nearly 25 years it funded the Warped Tour music festival, which featured skateboarding demonstrations. “We lost our founding father, but his roots run deep with us,” Mr. Alva wrote on Instagram after Mr. Van Doren’s death. Paul Joseph Van Doren was born on June 12, 1930, to John and Rita (Caparelli) Van Doren and grew up in Braintree, Mass., south of Boston. His father was an inventor who designed fireworks and clothespins, and Mr. Van Doren learned valuable business lessons working alongside him. He wrote that he dropped out of high school at 16 and for a time made a living at the horse track and in pool halls, work his mother could not abide. She helped him get a job at the Randolph Rubber Manufacturing Company, a Massachusetts concern that made canvas sneakers. Soon afterward, he met a co-worker, Mary Doline MacLellan, who was known as Dolly, and they married in 1950. The marriage ended in divorce in 1974. Mr. Van Doren married Andrena Aitkenhead in 1981. She died in 2014. Mr. Van Doren is survived by two sons, Paul Jr. and Steve; three daughters, Taffy Blake and Janie and Cheryl Van Doren; a brother, Robert; a sister, Bernice Chute; 10 grandchildren; and 10 great-grandchildren. His brother James died in 2011 at 72. His son Steve, daughter Cheryl and some of his grandchildren continue to work for the company he built. Mr. Van Doren spent more than 15 years at Randolph Rubber. In 1964 he moved to Southern California to run a factory for Randolph there but left two years later to start Vans, having had disagreements with Randolph management. He retired in the early 1980s, and his brother James took control of the company. James Van Doren tried to compete with companies like Nike and Adidas by expanding into different sports — running, basketball, wrestling and break dancing among them — only to bankrupt the company by 1984, Mr. Van Doren wrote. Mr. Van Doren returned to lead Vans back to solvency. He refocused the company on its core offerings, and in a few years Vans paid back about $12 million in debt, he wrote. He and Mr. D’Elia sold the business to McCown De Leeuw and Company, a venture banking firm, for $75 million 1988. Mr. Van Doren stayed on as chairman before stepping down in 1991. VF Corporation, which owns other major brands like The North Face, Dickies, Timberland and Supreme, bought Vans for nearly $400 million in 2004. Vans now brings in about $4 billion in annual revenue, a representative for VF said, reaping profits from devoted customers like Michael Lorenzen, a relief pitcher for the Cincinnati Reds, who has taken the mound wearing a pair of Sk8-Hi shoes customized with spikes, Mr. Van Doren wrote. “The company doesn’t pay people to do these things; they happen organically,” he added. “Our customers, famous or not, just like the shoes.” Alain Delaquérière contributed research. Source link Orbem News #built #Dies #Doren #empire #Paul #shoes #Skateboard #Van
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crazy4tank · 4 years
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Digitising the fashion industry’s workflow for the future
New Post has been published on https://fashiondesigne.com/digitising-the-fashion-industrys-workflow-for-the-future/
Digitising the fashion industry’s workflow for the future
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Fri, 19 February 2021
It is safe to express that the global pandemic break out has fuelled a spectacular shift towards digital options within the fashion industry. Given that COVID-19 hit, brands plus retailers worldwide have been joining and experimenting with a range of immersive technologies, from designing attire virtually to hosting digital catwalks and experimenting with digital showrooms. Mass quarantine has turned into a pivotal moment for style companies to redefine their particular business models and interact towards building a more eco friendly, progressive future.
Market innovator for fashion solutions, Pixelpool seeks to empower the by offering agile, lasting, and cost-effective digital options through its range of providers. Working with key brands which includes Nike, Calvin Klein plus Guess, it’s latest advancement, Dtail, is a cloud-based, digital merchandising and sales system that offers brands tools in order to digitise different workflow places. An asset for any brand, Dtail lets brands and suppliers plan and visualise their own collections by linking item data to 3D digital samples. Consisting of two components, the web platform, which shops the data and 3D resources, and the 3D showroom, Dtail syncs data and THREE DIMENSIONAL assets to the virtual display room. This fully customisable digital environment streamlines the visible merchandising and B2B procedures at the same time.
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Dtail may be used to plan visually, balance, plus present assortments by making a clear, visual overview of assortments using sketches, photos, plus 3D virtual samples. The particular Dtail Product Catalogue provides a wide range of generic 3D examples in its extensive library which may be pulled by the retailer plus customised through the integrated style library, which features an user friendly interface. Alternatively, brands may import their own 3D possessions using their preferred 3D software program and store them within the platform. The use of virtual examples drastically reduces the need for actual physical samples, becoming a sustainable plus cost-saving solution.
“The Dtail web platform allows style brands to plan plus assort their collections aesthetically, ” explains Cas vehicle Lier, Marketing and Communications Professional at PixelPool. “The online platform serves as a collection for their virtual samples, provides them a blank canvas in order to drag, drop, and filtration system their collections with, providing brands the tool to create their ideal assortments. That are then synchronised with our digital showroom. ”
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Suppliers can adjust and give new meaning to the assortment with extra marketing, POS materials plus notes. The virtual examples can also be linked to existing item data and used in the particular Dtail assortment planner plus virtual showroom. As the whole assortment is saved on one platform, the data from the web system can be used to virtually present, portion and present products within an interactive presentation. Retailers may digitally create grids in order to assess balance and work at creating a presentation in a completely merchandised, realistic virtual shop environment.
Dtail’s Virtual Display room offers a real-time, very practical 3D environment of the retailer’s store or showroom. All of the digital fixtures can be completely configured so that the web platform’s assortments can be digitally merchandised in a realistic store atmosphere. Retailers are given full control of the position of fixtures around the store floor to build life-life layouts. After the fixtures happen to be placed in the correct location, they may be digitally merchandised individually along with products from the assortments saved on the web platform.
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Thanks to the easy-user encounter, products can be dragged in the library directly onto the particular fixture and automatically structure to the most appropriate display type. Through one simple click, items can be swapped, repositioned plus removed. Once the virtual display room is complete, the data is definitely then linked back to the particular assortment for analytics plus data visualisations. Dtail’s system can also be configured to reveal up to date, synchronised product information from a PLM or ENTERPRISE RESOURCE PLANNING system. Brands can demand and track updates using their 3D library and instantly put newly added digital samples to use in all the applications in the Dtail platform.
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“The digital showroom serves as an offering, merchandising, and test system for all brands’ virtual selections, ” adds van, Lier. “It allows brands to market to their accounts in the finest quality, interactive 3D, communicate suggestions internally, and test promoting set-ups for all physical shops. ”
An end-to-end remedy that replaces the use of spreadsheets, charts and other common SECOND and offline practices, system ensures retailers work more proficiently, from assortment planning to merchandising and B2B product sales. Dtail allows brands to fully move away from their actual going-to-market processes and in order to digital, thus speeding up the procedure by skipping sampling models and allowing them to assort, products and present in life-like online 3D.
www.pixelpool.com Pixelpool is a market leader within developing digital solutions for that apparel retail industry. Along with over twenty years’ encounter in the area of 3D visualisation, i have worked with some of the biggest shoes giants and luxury style brands throughout those yrs, Pixelpool empowers the fashion business, making brands more souple, sustainable and cost-effective via virtual technology and store solutions. Dtail is the most current innovation by Pixelpool. This particular game-changing platform will allow brand names to future proof their own business and be a foundation of their sustainability objectives. PixelPool is headquartered in the Holland and has four offices working in Europe and the ALL OF US, allowing it to be a strategic companion to brands around the world.  
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rwise · 6 years
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Levi’s is restoring its iconic power by using storytelling to put it back in the heart of pop culture all over the world
A brand that begins with a legendary story
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In the midst of the California gold rush Levi Strauss had the idea that the sure money was not in panning for gold but in selling stuff to the men combing the hills and rivers in search of fortune and fame, specifically with well-made trousers in heavy canvas. One thing about those gold seekers, they didn’t have time for anything that wasn’t hunting for gold. They slept just long enough to stay alert, ate hurriedly and sorely resented any interruption to their work schedule - including having to repair a rip in their trousers. So Strauss had a simple idea: put copper rivets in the corners of the pockets, making them virtually indestructible. Miners paid top dollar for these sturdy, riveted denim trousers and the Levi Strauss brand of blue jeans was born. They didn’t just corner the market. They created it - out of whole cloth. Their trousers, overalls and lined coats became a staple of outdoor and frontier life.
One thing leads to the next...
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More than 150 years later, denim now accounted for about 7% of all apparel sales and Levi-Strauss was no longer the only brand on the market but had done well to evolve with times and was a $4 billion global business, headquartered still in San Francisco, where it had all started. Typically the company had been run by lifers, but sometimes the leadership slots would be given over to outside “garmentos,” people who specialized in fashion, mass apparel and retail. The business was stagnant but the company’s board knew they had a powerful brand on their hands. So they tapped into the talent pool of the world’s historically greatest consumer brand builder and hired P&G veteran Chip Bergh to run the company. Chip insisted that the company have a clear brand strategy and a sound business plan. With his new head of brands, Jean Sey, they hired hot agency Wieden+Kennedy (who had birthed Nike) and when the crash of 2008 hit, W+K gave them “Go Forth,” a campaign that seemed more like “Occupy Wall Street” than true Levi’s. It didn’t do much for the brand and it didn’t have global appeal. What to do?
...and then comes back to the power of stories
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It wasn’t until Chip meet James Curleigh that he finally grasped what the brand was all about and saw how to apply a great insight to a growth momentum strategy. Jim had reengineered the Salomon brand of skis by making the company stop thinking “ski equipment” market share and focus instead on their “share of mountain.” Salomon set its sights on mountain sports all year long: not just the downhill skiing but the cross country, the hiking, the climbing, the trekking. Salomon became a vibrant mountain sport company for which Adidas eventually paid $1 billion. Similarly, Levi’s would start thinking not share of jeans, but share of closet, which is why today, Levis Strauss & Co includes the Dockers and Denizen brands. But what were the jeans about? For they were the icon, the glue that holds the company together. Jim persuaded Chip that it was all about stories…
The story of people finding their true selves
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Chip created a job for Jim, Brand President. Jim had the company look at the social and cultural history that surrounded jeans. After the miners, blue jeans were adopted by cowboys, who, as Marlboro would celebrate 75 years later, were living symbols of rugged independence. Then the bikers. Then the “rebels without a cause.” Then hippies. Then hipsters. Then start-ups. What did all of these cultural iconic lifestyles have in common? A desire to be true to themselves and a readiness to seize the day, trust their instincts, take action…to really be alive. They were all people who wanted their life to be a story, not a routine, not a calculation. In order for the brand to be ready for the next great generation of story seekers, it would have to think of itself as 150-year-old start up. It would have to live its own brand. And, slowly but surely, they began to realize that their new global brand idea would be: Live In Levi’s. They fired W+K and brought back FCB who had given them a soulful campaign years earlier, “the 501 Blues.” What would they do now with “Live in Levis”? And what kind of results could it deliver?
The purpose comes from the personality
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The way Levi’s has executed the next chapter in its story is grounded in its brand personality and values. The brand purpose, finding your truest self, is deeply implicit in them. The brand personality is effortless cool. The brand values are authentic self-expression. The emotional benefit is feeling fully alive. So the key for the brand has been to trigger the telling of stories. Its reach and resonance would come from amplifying those stories around the world in all kinds of different cultures.
To trigger stories, you have to know your own
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Levi’s found an amazing way to tell the story of its own authenticity and legendary past. It wouldn’t be fussy or boring. And it would trigger sales. They created a new line of clothing called “Authorized Vintage.” Levis takes vintage stock and reclaims it as theirs: inspected, cleaned, certified: lovingly prepared for a second life. This taps into the Millennial’s love of vintage clothing while at the same time taking Levi’s historical creds and turning them into a saleable product. Everybody wins.
True influencers are born storytellers
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Levi’s isn’t interested in glossy Instagram “influencers” who are living advertising campaigns pretending to be your celebrity friend while adding you to the eyeballs they sell to their advertisers. Instead Levi’s, in concert with AKQA sought out people like music producer Caroline de Maigret, who have cool stories to tell, involving Levi’s most iconic mark, the 501s and who would be interested in talking about them in a global campaign called “We are 501.” (Link)
In the UK, supporting music - where new stories are being born
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In the UK, Levi’s got behind music as a way of telling stories, creating culture, giving people something so powerful to believe in, so they can change their lives. They partnered up with music hero Skepta and created a youth music facility in Skepta’s hometown, Tottenham North London.
In Pakistan, Levi’s boldly backs the return of live music
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There is something special and life-changing about live music. You’re there, under the spell of the musician, your life energy focuses into a beam and suddenly your craziest dreams and ambitions turn into something you’re really going to do. In that spirit, in 2017, Levi’s became a major backer for the return of the live Indie music scene in Pakistan, rebounding from Islamist harassment.
In India, Levi’s gives voice to women who want to shape their world
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With 7 out of 10 women in India feeling that they don’t “measure up” to expectations concerning their appearance, and in a culture that pressures them with messages about how an Indian woman is supposed to look, Levis used its brand to become a projection of her most confident self, of, indeed, how she “shapes her world.” With social influencers that included a transgender model, a cancer survivor and a rape victim, the brand sharply contrasted itself with Indian stereotypes and, with zero paid media, obtained 10 million unique views in 2017 and a 22% sales increase in the Levis 300 “Shaping Series.” (Link)
In China, 2.6 million self-created ads in 2 weeks
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Today’s 20-something style seekers in China had mostly tuned out Levi’s even though it had painstakingly built excellent mass distribution. Why not let this new generation make their own statement with the brand? Levi’s put together a platform on WeChat where they could select from different Levi’s and insert themselves into a fashion statement complete with their selection from a music library on TenCent QQ put together by Levi’s with a nod to its own values as a brand. The click-through on this was 50% higher than anything they had ever done. It generated 2.6 million co-created ads in just two weeks. It increased e-commerce sales 45% and total sales 15%.
In Malaysia, Levi’s redefines Chinese New Year
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The fact is, Chinese New Year can be oppressive. Everyone feels obligated to send out a cavalcade of messages, head back home for the family reunions, get inspected by Grandma, eat traditional dishes…what if you’re young and cool and living in KL?  Levi’s stepped forward with a cultural meme of #NewYearMyWay.
Bringing it all together, “Live in Circles” hits home
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That moment when you’re in a club or at a really great party and you overcome your fear and you step into the middle of the floor and you get your groove on and everybody eggs you on and suddenly you feel free and loved…that’s what Levi’s celebrated in Live In Circles. Like Smirnoff, it connected with the Millennial’s love of living in a diverse and inclusive world where everyone comes together but remains exactly who they are. Inspiring and joyful, “Circles” hit YouTube’s top ten most watched commercials in 2017 with 22 million views and counting.
It’s working
Jim Curleigh joined Levi’s in 2014. “Live in Levis” kicked off in 2015. The campaign has gone glocal for two years now. More will be revealed later. But in 2017, Levi’s had its best year in over ten years. There’s something going on in this 150-year-old start-up that looks promising indeed. With the simplest of integration, an anthem – Live in Levi’s – and a clear grasp of the power of its brand personality and values, Levi’s is executing around the world with an astonishing mix of story-telling, product innovation, activation, co-creation and culture-specific messaging that shows just how much local can go into glocal.
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