#Nike marketing strategy

[self-learns]

Nike: Business Model, Canvas & SWOT Analysis

Introduction Nike is a globally recognized sportswear and athletic apparel brand that has captured the hearts of millions of people around the world. From professional athletes to fitness enthusiasts, Nike’s iconic swoosh logo has become a symbol of excellence, performance, and innovation. This article will delve into the world of Nike, exploring its history, business model, marketing…

[idigitizellp21]

The Misunderstood Official Sponsor of London Olympics 2012: Nike’s Marketing Strategy.

The 2012 London Olympics were a fierce competition not just for athletic glory but also for brand dominance. Armed with a substantial $150 million title sponsorship, Adidas seemed like the frontrunner. However, against all expectations, Nike, without the official title sponsorship, emerged as the undisputed champion with their legendary campaign “Find Your Greatness”.  This unexpected victory highlighted the notion that in the marketing warzone, rewriting the rules can be the key to success, proving that sometimes unconventional strategies outshine conventional expectations

Nike Creating History with “Find Your Greatness” Campaign:

In 2012 the Summer Olympics was hosted in london. Every sports brand was eager to become the title sponsor for this Olympics. Being the title sponsor of the Olympics is not just a sign of status but it is like a gold mine investment. Adidas won the title Sponsor bid $150 million thinking it was their golden Gateway to leave Nike behind.

What is so special about the title sponsorship of the Olympics that Adidas readily spent $150 million?Dating 2012 Adidas has been the Official Sportswear Partner for 40 years since the partnership began in 1972. And Worldwide Olympic Partner for 20 years since joining the program in 1992. Till 2004 Adidas had a sale of well over € 100 million in China. After the 2008 Beijing Olympics adidas opened 1300 franchises across 250 different cities in China with a massive rise to € 1 billion of sales in China by 2010.

The Olympic Rule Book:The International Olympic Committee (IOC) along with Adidas enforces stringent regulations regarding sponsorship during the London Olympic Games so that no other brand could steal their thunder. Exclusive rights were granted only to official sponsors for the use of Olympic symbols and keyword phrases such as “Olympic Games,” “London 2012,” “Summer Olympics” and many more. Non-sponsors are forbidden from creating any association that implies an official connection with the Olympics. There was a general belief that Adidas, as the title sponsor, would skyrocket in popularity and achieve significant success.

After Effects: In a survey conducted during the 2012 london Olympics, more people (37%) recognized Nike as an Olympic sponsor compared to Adidas (24%) who was the Official Sponsor. Among those who identified brands as sponsors, 54% felt more positive about Nike.

On social media, Nike dominated with over 16,020 tweets linking “Nike” and “Olympics,” while Adidas had nearly 9,300 similar tweets. Nike’s following grew by 11%, adding over 57,000 followers, while Adidas Originals saw a 4% growth with 12,000 added followers.

The success extended to Facebook, where Nike gained twice as many fans as Adidas during the 2012 Olympics. Overall, Nike’s strategic approach led to greater visibility and engagement compared to Adidas. Information extracted from  Forbes Article: (https://www.forbes.com/sites/deniselyohn/2016/08/03/olympics-advertisers-are-wasting-their-sponsorship-dollars/?sh=32142bdf2070)

Legendary Nike Campaign: How did Nike manage to get those above statistics and numbers although Adidas was the title sponsor and the rules and regulations were extremely strict for Nike…? Nike Managed to Find 3 loopholes in the system and capitalized maximum on those. 

Regardless of the title sponsor, the athletes had the freedom to pick the brand of their choice. Nike leveraged that and hired almost 400 athletes as brand ambassadors to wear their shoes and gear for the matches. Nike had come out with a core key lineup of shoes named VOLT that were yellowish green, perfectly contrasting to the Olympic tracks.

Nike was Prohibited from displaying London of United Kingdom in any commercial that they advertised. Luckily there are 28 other places in the world with the name London like London in Ohio, Little London in Jamaica, The London Hotel, Small Lonon in Nigeria, and many more where Nike Shot their commercial and could legally show the world london.

Most Nike commercials have big celebrities and athletes but  Nike was not permitted to endorse any Olympian in 2012 during the Olympics. Adidas was flaunting commercials with big athletes and brand ambassadors. Nike Decided to hire Local average teenagers as ambassadors for their Campaign. 

In the commercial, they harness the power of inspiration when they do not want to show Michael Phelps but they want to show the spirit and mentality of Michael Phelps in every individual in every common man who has the dreams to do something big. And they Named this Campaign Find Your Greatness: https://www.youtube.com/watch?v=kydKkwNjb80 This ad was trending number 1 on YouTube 1 week into the Olympic staring.

Winding up:

Nike’s main goal was to show that every individual working hard to become a better version of themselves, Nike commercial will depict their story. And since Nike was able to het the local champions in the commercial that struck a chord with the audience which got the ad so much love and attraction. At iDigitize, we draw inspiration from such innovative campaigns, offering cutting-edge digital marketing solutions that go beyond the ordinary, propelling your company to new heights.  

BE SEEN, GET CONNECTED, GO VIRAL!

[squideo]

Advert Alchemy: The Slogan

Concocting the perfect advertising campaign takes a vivid imagination, solid branding, and dedication from your marketing team. On top of that, there are eight key ingredients that – once added – takes an advertisement from background noise to standout sensation. 

In this series, Squideo is going to break down each of these eight ingredients. Follow our advice, and your next advert might just turn content into gold! This week, we’re starting with the bedrock of every company’s social presence: the slogan. 

What is a slogan?

They're gr-r-reat!

The happiest place on Earth. 

Snap! Crackle! Pop!

Just do it.

Finger lickin’ good. 

Any of these sound familiar? The right slogan has the power to embed itself into the public mindset and become a part of popular culture. And even if it doesn’t reach the same legacy status as these global brands, the right slogan should become synonymous with your company.

It will represent your values, motivate your audience, and drive all future advertising campaigns. That means you shouldn’t come up with your slogan immediately. Give it a lot of thought, consider how it will appeal to your target demographic, and then think some more before making the commitment.

What is the difference between a slogan and a tagline?

While a slogan is for life, a tagline is much more interchangeable. Taglines can be reworked for different seasons and different products. The slogan is synonymous with your brand, just like a logo, and it should only be changed if you’re planning a major overhaul of your company’s look. 

Taglines can be longer than the short, catchy slogan. This means they can be more descriptive, making them perfect for describing the products and services your company offers. 

For example, Apple’s slogan is “Think Different” (replacing it’s 1970s to 80s slogan of “Byte into an Apple.”) When it launched its iPhone SE, it came with the tagline “A big step for small” to promote the compactness of this new iPhone model. 

Coca-Cola’s slogan – “It’s the real thing” – has been accompanied by dozens of taglines since its creation in 1886. Which one made its biggest impact on you? 

Catch the Wave.

You Can’t Beat the Feeling.

You Can’t Beat the Real Thing.

Make It Real.

Taste the Feeling.

Coca-Cola’s taglines use similar wordings to reinforce its branding throughout so many advertising campaigns. This is seen through its consistent use of the words “feeling” and “real.” Combined with its distinguishable red palette, this makes it easy for consumers to spot its advertisements at a glance. 

Taglines can also be introduced for each product. Diet Coke had “Open Happiness.” Coke Zero got “Tastes More Like Coke.” Both fit with Coca-Cola’s brand, whilst informing consumers of the qualities that make this product stand out in the range.

Create Your Slogan

Ready to create a slogan of your own? Read Squideo’s tips below to produce the right slogan for you and your company. Or, if you would like direct marketing advice, get in touch with us.

01. Have It Your Way

Before you break out the rhyming dictionary or start drafting mnemonics, there’s an important question to answer: what do you want your slogan to say? Should it set you up as a modern, fun company. Or as a forerunner in your industry. Look to your brand for the answer – you want a slogan that will reflect you and your company. 

02. Buy It. Sell It. Love It. 

Toyota chose a simple slogan: “Let’s Go Places.” It reflects the product (motor vehicles, if you don’t know) and the minimalist look the brand embodies. Tesco chose to keep it monetary themed: “Every Little Helps.” It emphasises the company’s commitment to lowering costs for consumers. 

Should your slogan be funny, serious, informative… It’s a question only you can answer! For inspiration, look at other companies in your field and companies targeting the same demographic. What are they doing? 

Have a look at Squideo’s video for Qiiosk. Their slogan, “Information Everywhere,” connects them to their industry as an app developer. 

03. Imagination at Work

Remember, the tagline is for detail. Your slogan should be short and to the point. How many famous slogans can you think of that are longer than five words? Probably not many. Set yourself a word limit to stop the slogan from running away from you – and your audience. 

04. The Quicker Picker Upper

To make your slogan snappy, it must be fast, direct, and able to quickly roll off the tongue. Consider alliteration, puns and play on well-known expressions. This will make your slogan the most memorable it can be. 

Have a look at Squideo’s video for Highlight. Taking this point to the extreme, their slogan is only two words: “See Clearly.”

05. Challenge Everything

History is full of advertising fails. Some are funny coincidences, like when a slogan creates an unfortunate acronym. Others can be more destructive, tarnishing the reputation of a brand. To avoid becoming a cautionary tale for future advertisers, test your slogan and test it well. 

Not only should the slogan go through several members of your team, test it on your audience too. The benefit of social media is you can deliver it as a public vote, or run adverts featuring different slogans and delete those that are unsuccessful. 

Share Your Slogan

Once you’ve got the perfect slogan for your company, it’s time to share it as widely as possible! Your slogan should be consistently present throughout your advertising campaign, becoming as synonymous with your brand as your logo. 

That’s not to say it needs to appear on every piece of advertising – sometimes a tagline may be more appropriate. But often enough that when a customer hears it, they associate it with you. 

01. Video Adverts

This is a Squideo blog, so we have to lead with video! Whether they’re destined for television, YouTube or your website – a slogan can take a video to the next level. 

02. Billboards

Either static or animated, billboards are a great way to capture audience attention. Even a minimalistic design featuring a prominent slogan can go a long way – providing you’ve followed our tips and have come up with a winner!

03. Website

When someone arrives at your website, they will stay there for an average of 54 seconds. To convert an audience into customers, it’s important to capture their attention immediately. 

Having a slogan front and centre is a great way to hook their interest. Show off your corporate values, encapsulate your company’s services, have some fun! Whatever the slogan, make sure it has a prominent place on your website. 

04. Social Media

Most social media platforms have a word limit for your profile biography – making it the perfect spot to use your short and snappy slogan. Keep it short enough and you might even have some characters left over to add details about your services and location. 

05. Paper Ads

Business cards, flyers, leaflets… each one is a worthy location for your slogan. The beauty of this traditional advertising medium is that your audience literally takes it home with them, giving your slogan plenty of time to work its magic. 

Content Worth Gold

Get in touch with the Squideo team today to find out how we can improve your advertising strategy with video production, motion graphics, social media management and much more! 

[globalcourant]

The case for single-stock ETFs

The case for single-stock ETFs

With a wave of single-stock ETFs hitting the marketplace this summer, more firms are expanding their product lines to include funds that home in on the daily activity of one particular security. “These are tools that are really intended to be used as a tactical trading vehicle,” Dave Mazza, managing director and head of product at Direxion, told Bob Pisani in an interview on CNBC’s “ETF Edge” on…

[stackslip]

wasn't a big fan of jezebel myself but this article is really good

Brands, the marketing giants they hire, and the technology companies that enforce “brand safety” are overwhelmingly conservative about advertising against news content, in a way that has been devastating to ad-supported news sites. The “economic headwinds” for the news industry that media execs love to talk about is in reality the complete and utter collapse of the advertising market for news under the sheer cowardice of many brands and marketing firms. “What’s happened is this perfect storm of marketers becoming increasingly wary of getting caught up in the culture wars and being punished for it, even though there’s virtually no evidence that advertising against news leads to that,” Lou Paskalis, chief strategy officer of Adfontes Media, which helps advertisers measure bias among media outlets, told 404 Media. “And so, at the very time when news has become more important to keep the electorate informed, marketers have pulled back from their responsibility.” This means that many brands and the marketing agencies that work for them are scared not just of the important topics that Jezebel covered, but are also scared of having their ads next to news articles about the war in Gaza, coverage of “Free Palestine” protests, coverage of terrorism, extremism, and white nationalism, articles about sex and porn, and so on. (...) It is not an exaggeration to say that the largest companies in the world are colluding to put their thumb on the scales of what types of news is monetized, and which types of news is monetized at lower rates or not monetized at all. The World Federation of Advertisers (WFA) is listed by the World Economic Forum as one of its “projects” and includes every major marketing agency, as well as brands like Nike, Merck, Nestle, Proctor and Gamble, TikTok, Disney, Walmart, Adidas, BP, Shell, Goldman Sachs, Electronic Arts, McDonalds, and more. It represents 90 percent of all advertising dollars spent in the entire world—$900 billion in spend per year.

[redrose10]

Hey, here's the first pill to ease your anxiety

Member's fashion company is going under and only a collab can save them. Problem is, you, the Creative Director of the other company he aims to collab with, are not easy to impress.

Shenanigans ensue, where he tries to convince her to take the job

But what if the outcome is something else?

Basically OC has her Shit together and her A Game on and our poor member doesn't. 🤣

Here you go! I really hope this is okay. I know absolutely nothing about how fashion brands work. Thank you for sending the request! @sumzysworld

Tiniest little hint to some possible smut at the end

::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::

“Sir the quarterly reports are in and the company sales are down 54% from this time last year. I don’t know how much longer we’ll be able to hold out at this rate.”, Jin spoke slowly sliding the reports over to his boss, Jimin Park, also known as the the ceo of Filter, a once very popular fashion house that was slowly failing.

Jimin sighs, “I know, I know. I’m going to figure something out. We need to bring the brand back into the spotlight.”

“What about a collaboration with another brand? You know like Fendi and Versace or Dior and Nike did. Something to get people talking.”, Taehyung, one of Jimin’s top designers spoke up.

“That could possibly work. Let me think about it for a while and see where we go.”, he replied gently shooing the other two men out of his office.

Jimin spent days calling around to any and all contacts he had trying to get a collaboration going, but no companies wanted to associate themselves with a failing brand such as Filter. Jimin had one final number he could call, but he was really really dreading it. After hitting call he waited a few seconds before hearing a familiar voice on the other end.

“I’m sorry, you what?”, you laughed into the phone.

“Y/N, please…We really need a good collaboration to get Filter back in the game or we’re going to shut down and lots of people will loose their jobs. I really think working together with your brand can help save us.”

Jimin nervously chewed on his lip while he waited for your response.

You sighed into the phone, “Alright fine. We’ll meet in one week and you can present your ideas for this collab, but you better bring your A game Jimin because I’m not going to risk loosing everything for you.”

“Wait so we’re going to collab with Y/N? Like Y/N from Purple You Fashions? I’ve heard she incredibly hard to impress.”, Taehyung asked after being informed of the upcoming meeting.

“Well we’re going to try. It’s all we really can do.”, he replied.

Jimin along with the rest of his team spent the following week coming up with branding, markets strategies, new clothing designs, and anything they could think of to convince you that working together together would be a good thing.

Jimin stood outside your office trying to catch his breath with the few minutes he had to spare. Of course the first time he forgot to set an alarm since he was in high school just had to be the night before the big meeting. He took the fastest shower of his life, nicking his neck when he tried to shave a little too quickly causing him to be even later and also having an unsightly cut. He grabbed the wrong tie, but didn’t realize until he was already half way here so he spent the rest of the drive trying to convince himself that his tie printed with a chicken wearing dark sunglasses and the pun ‘What the cluck are you looking at?’ (a gag gift from his best friend Yoongi) actually looked nice and professional against his tailored suit.

After taking one final breath he knocked twice on your door before hearing your faint voice giving him permission to enter.

“Nice tie Park. I didn’t know that chickens were in this year.”, you smirked.

“Uhh yeah well you know me, always trying to be a trendsetter.” Quickly he took the tie off while you weren’t looking and shoved it in his pocket mentally smacking himself for not thinking of doing that earlier.

He placed a to go cup down in front of you, “Here Y/N, I got you a Caramel Macchiato. I wasn’t sure what you liked so I hope this is okay.”

“With almond milk?”, you asked. “I’m allergic to dairy.”

Jimin felt his stomach twist, “Oh I’m sorry. I did not know that.”

You chuckled before handing the drink over to your assistant for her to enjoy.

“Sit down Jimin. I don’t have all day and we’ve already wasted quite a bit of time.”

“Oh sure sure.”, he said frantically trying to set up his laptop. He hit the power button and nothing happened. No lights no sounds. Nothing. He pressed it again and again, but nothing. Then his hand came up to smack his forehead. He’d forgotten to charge his laptop last night after double checking everything one more time.

“Sorry I seem to have forgotten to charge it. Let me just grab the charger from my bag.”, he awkwardly chuckled. He continued to dig around in his bag trying to find the elusive cord when like a truck it hit him that his charger was in fact neatly wound up and sitting safely in his kitchen drawer where he put it last night to stop his cat, Mr. Fluffybutt McWhiskers the fourth (yes that’s his real name), from chewing on it.

“Umm I really apologize. It looks like I’ve left my charger at home.”, he nervously chuckled.

Feeling kind of bad for the guy you decided to throw him a bone, “Call one of your team members and have them email the presentation directly to me. I’ll go through it on my laptop.”

Frantically Jimin called Jin and asked him to send the file over to your email. A few minutes later a notification popped up on your feed showing an email from a sender listed as Mr.WordWideHandsomestFace7. You chuckled, but Jimin just wanted the floor to swallow him whole at this point. Jin must’ve forgot to switch to his professional email.

You clicked on the link but no power point popped up as expected.

“Oh I am so sorry.”, Jimin whispered in disbelief. Instead of the presentation that he had spent hours and hours working on he was looking at an email he had sent to Jin in the early morning one day last week after a particularly exhausting night and one too many glasses of wine. He didn’t think his face could turn any redder.

You on the other hand found it hilarious and started reading the email out loud for all to hear. Detailing how Jimin referred to you as an evil snake queen that he’d still very much like to touch even though he knows he’d probably end up dead. Jimin groaned from his seat next to you and made a mental note to remind Jin to double check his work.

He knew everything was falling apart around him so he resorted to what he knows best. Last he heard he was still a legend at his old college for being the only person to ever get an A+ in Ms. Yen’s World Literature class and it was all thanks to his shameless flirting abilities.

After reading the letter you looked over noticing Jimin staring at you seductively. He had hit bottom lip between his teeth while his fingers gently rubbed a small circle on the back of your hand. Somehow his eyes sparkled like little diamonds. His voice lower and more sultry than normal when he spoke, “You know Y/N, how about we just forget this whole presentation and I can take you out for lunch. Get a few drinks. Maybe we can just discuss things that way.”

As you watched him smirk you seriously considered it for a moment until you shook that thought out of your head, “Not a chance Park. You’re not going to buy my business with flirting and some cheap drinks.”

Jimins shoulders dropped as he came to realize that he was about to loose his only chance. He started to pack up his belongings when you stopped him.

“You know I don’t think that it would be a good idea for our brands to collab. It’s just not going to work.”

He nodded, “I know Y/N. Thank you for your time though.”

“But I do know of this up and coming brand. They’re newer, but already making a ton of noise especially with the younger crowds. It’s called HopeWorld. The owner is a good friend of mine, Hoseok Jung. I’d like to get you two together and see about working something out. I think your two brands would compliment each other well.”

Jimins face lit up, “Y/N thank you so much. That would be amazing and so incredibly helpful!”

You smiled as you gathered your things and headed for the door.

“Oh and Jimin, I expect you to pick me up at 8pm tonight. We’ll go have dinner and some drinks and who knows what else. We’ll see how the night goes.”, you said with a wink.

He nodded in agreement as he watched you walk out the door before popping your head back in a few seconds later, “And maybe don’t wear the chicken tie tonight unless you want to bring it for uh other things.” You walked back out the door and he smirked to himself making sure the tie was still safely secured in his pocket.

[justinspoliticalcorner]

Ari Drennen at MMFA:

Bud Light. Hershey’s. Target. Nike. Jack Daniel’s. The Los Angeles Dodgers. Adidas. Walmart. The North Face. While Pride 2023 featured a seemingly endless wave of boycott efforts from right-wing media personalities angry at corporations marketing their wares to LGBTQ customers, this year’s cancelation attempts have so far been more restrained, with a number of familiar right-wing media faces focusing on Ms Rachel after the popular children’s YouTuber posted a brief Pride message on TikTok.  With 10 million subscribers on YouTube, Rachel Accurso bills herself as “a passionate educator who creates research-based videos” which “infuse songs, games and nursery rhymes with strategies from experts to help children reach important milestones in the crucial early years of learning.” She also has nearly 5 million followers on TikTok, where she posted a 25-second clip on June 1 wishing a “happy Pride to all of our wonderful families and friends.” The Daily Wire’s Matt Walsh shared the video to X (formerly Twitter), calling it “a message to conservatives parents.”  [...] Other right-wing media figures piled on, with anti-LGBTQ account Libs of TikTok accusing Ms Rachel of subscribing to “the child m*tilat*on cult,” conspiracy theorist Jack Posobiec pointing out that she’d invited trans TikTok star Dylan Mulvaney onto her show, and Daily Wire host Michael Knowles suggesting that her use of the title “Ms” was a red flag in itself.

Children's educator Rachel Accurso, aka Ms Rachel, has been the target of the anti-LGBTQ+ right-wing fake outrage machine led by the likes of Matt Walsh and Libs of TikTok for posting a "Happy Pride" TikTok.

[georgegraphys]

i just ask you why you're pretending to know everything no need to be angry weirdo

Anon do you know what PREDICTIVE and SPECULATIVE means?

I'll explain it in my occupational world. Take it like this.

Tommy Hilfiger is going to release a shoe line, collaborating with Puma. Louis Vuitton is doing the same thing but with Nike. Those two are going to be competitors in terms of marketing and sales. So how do they make themselves better? Us who work on the PR alongside the analyst and some other departments COLLECT information, make some prediction and speculation based on external and internal infos we got, plan a strategy then also the back ups plan and lots of other things. We do the plannings on how to make our brand stands out amongst other competitors, we work on the strategies, and everything. IT IS MY JOB 😭😭😭😭😭

I am heavily familiar with the subtle marketings like what Mercedes is doing with George. That's why I could come to that conclusion. It's a common tactic that even the chinese netz knew 😭😭 But that doesn't mean that I am true either that's why I always said it's all speculative and it might not be the same. I'm not trying to be delulu and trick everyone into hoping (in the end George really went to a Benz event right??). I'm merely transferring my knowledge here but you need to note that even if I'm studying and I'm working in that field, I am far from being a 30 year expert. I'm still learning so that's why I shared what I learned here on tumblr and hoping to be able to discuss these things with the people here. Even then, I never tagged my talks or rants publicly. I always tried to censor the names and everything so it didn't reach anyone outside this bubble of georgegraphys. I am aware that my talks bear weights that's why i don't try to gain 'traction' for it. Everything is merely speculative and until it is proven otherwise, I will not do anything as to claim my speculation is true

[corixosports]

Corixo Sports

Elevate Your Game: The Evolution of Soccer Uniforms

Introduction: Soccer, the beautiful game, transcends boundaries and unites people across the globe. Beyond skill and strategy, the aesthetics of soccer also play a crucial role in its allure. Central to this aesthetic appeal are the soccer uniforms – a symbol of team identity, tradition, and evolution. Let's delve into the fascinating journey of soccer uniforms, from humble beginnings to the high-tech designs of today.

Body:

1. The Origins: Soccer's origins can be traced back centuries, to informal matches played in open fields. Initially, there were no standardized uniforms. Players wore whatever they had, often in street clothes or simple jerseys. As the game formalized, rudimentary uniforms emerged, mainly comprising of cotton shirts and shorts in team colors.

2. Evolution of Design: With the sport's growing popularity, the design of soccer uniforms underwent significant evolution. In the early 20th century, the introduction of synthetic materials revolutionized soccer apparel. Polyester blends offered durability, moisture-wicking properties, and flexibility, enhancing players' comfort and performance.

3. Symbolism and Identity: Soccer uniforms serve as potent symbols of team identity and pride. Colors, badges, and emblems represent the heritage, culture, and values of clubs and nations. The iconic jerseys of teams like Brazil, Argentina, and Manchester United evoke strong emotions and allegiance among fans worldwide.

4. Technological Advancements: In recent decades, advancements in textile technology have propelled soccer uniform design to new heights. High-performance fabrics such as Nike's Dri-FIT and Adidas's ClimaCool are engineered to regulate temperature, manage moisture, and enhance ventilation, optimizing players' comfort and endurance on the field.

5. Fashion and Marketing: Beyond the pitch, soccer uniforms have become fashion statements and marketing tools. Collaborations between sportswear brands and fashion designers have resulted in stylish and trendsetting kits. Limited-edition releases and retro designs capitalize on nostalgia and collector's appeal, driving commercial success for clubs and manufacturers.

6. Sustainability and Innovation: In an era of increasing environmental awareness, sustainable practices are shaping the future of soccer uniform design. Eco-friendly materials, recycled fabrics, and water-saving dyeing techniques are gaining traction, reflecting a commitment to environmental responsibility and ethical production.

Conclusion: From humble beginnings to high-tech marvels, soccer uniforms embody the spirit of the sport – unity, tradition, and innovation. As technology continues to advance and cultural influences evolve, the evolution of soccer uniforms promises to remain a captivating journey, enriching the game's legacy for generations to come.

Postscript: Join the conversation and share your favorite soccer uniform moments and designs! Let's celebrate the artistry and innovation behind the jerseys that define the world's most beloved sport.

Keywords for SEO: Soccer uniforms, evolution of soccer uniforms, soccer apparel, soccer fashion, team identity, sportswear technology, football jerseys, soccer jersey designs, iconic soccer kits, sustainable sportswear.

[bryan0301]

About Me

Nguyen Minh Tuan

sneakerdaily.vn/author/bstuan0301 minhtuanbryan@gmail.com

Professional Summary:

Dynamic and innovative professional with a Master’s in Fashion Design from the International Fashion Academy (IFA) Paris, and a Bachelor’s in Fashion Merchandising. Demonstrates expertise in creative design, product development, and strategic merchandising within the competitive fashion industry. Proven ability to enhance product assortments, optimize retail strategies, and innovate design concepts. Seeking to apply extensive knowledge and experience in a challenging new role that promotes creative solutions and brand growth.

Education:

Master of Arts in Fashion Design, International Fashion Academy (IFA) Paris, [2016]

Specialized in creative design, product development, and fashion management. Completed thesis on "Integrating New Technologies into Fashion Design", exploring how technology can enhance the value and functionality of modern fashion. Bachelor of Arts in Fashion Merchandising, International Fashion Academy (IFA) Paris, [2018]

Focused on merchandising principles, retail management, and consumer behavior. Completed projects on trend forecasting, visual merchandising, and brand management.

Professional Experience:

Assistant Merchandiser, Gucci/Louis Vuitton (2018-2020): Supported senior merchandisers in the development and execution of merchandising plans. Consultant for Collaborative Brand Strategies, Nike/Adidas/New Balance (2020-2023): Developed and implemented innovative strategies enhancing product development, market presence, and inter-brand collaboration. Fashion Merchandiser, Marketing, Sneaker Daily (2023-Present): Led merchandising strategies to optimize product assortment and inventory levels, increasing sales performance and customer satisfaction.

Skills:

Expertise in fashion design, merchandising, and trend analysis. Proficient in visual merchandising, product selection, and inventory management. Strong analytical skills with a keen eye for market trends and consumer preferences. Excellent communication, negotiation, and relationship-building skills. Special Contributions:

Published Author: Wrote and published articles on fashion trends and footwear on leading online platforms such as Vogue.com and Elle.com. Product Innovation Project: Collaborated with designers to develop a new line of technologically advanced sports shoes, warmly received by the market. Career Objective:

Aiming to leverage my academic background from IFA Paris and extensive professional experience in fashion design and merchandising to contribute significantly to the success of a forward-thinking retail team. Committed to driving innovative design solutions, sales growth, and meeting the dynamic needs of the contemporary consumer market.

[monolithm007]

How to Develop a Winning Brand Positioning Strategy

Developing a winning brand positioning strategy is critical in today's competitive market. It’s the process of positioning your brand in the minds of your customers and differentiating yourself from competitors. This comprehensive guide aims to shed light on creating an effective brand positioning strategy that resonates with your audience and solidifies your place in the market.

Understanding Brand Positioning

Brand positioning is the art of creating a unique impression in the customer's mind so that they associate something specific and desirable with your brand that's distinct from the rest of the marketplace. It’s the culmination of identity, value, and audience understanding.

The Importance of Brand Positioning Strategy

A well-crafted brand positioning strategy is crucial for creating a strong brand identity, building customer loyalty, and gaining a competitive edge. It helps in aligning your marketing strategies with your organizational goals and ensures that your message resonates with the right audience.

Steps to Develop a Brand Positioning Strategy

Understand Your Target Audience: Know who your customers are, what they want, and what drives their purchasing decisions. Creating personas can be a helpful way to get inside the minds of your typical customers.

Analyze Your Competitors: Understand who your competitors are, what they offer, and how they position themselves. This will help you find a unique positioning that sets you apart.

Define Your Unique Value Proposition (UVP): Your UVP is what makes your brand different and better than the competition. It should be compelling, specific, and clear.

Craft a Positioning Statement: A positioning statement is a succinct description of your target market and how you want them to perceive your brand. It should reflect your UVP and resonate with your target audience.

Align Your Marketing Strategy: Every aspect of your marketing—from your website to your advertising campaigns—should reinforce your brand positioning. Consistency is key.

Tell a Compelling Brand Story: People love stories. A compelling brand story that aligns with your positioning can emotionally connect with your audience and make your brand more memorable.

Leverage Multiple Channels: Use a mix of channels—social media, content marketing, SEO, and traditional advertising—to communicate your positioning to a broader audience.

Consistent Brand Experience: Ensure that every touchpoint with customers—from your website to customer service—reflects your brand positioning.

Monitor and Adapt: The market is always changing, and so are customer preferences. Regularly review your brand positioning strategy to ensure it remains relevant and effective.

Examples of Successful Brand Positioning

Apple’s Positioning for Innovation and Design: Apple has successfully positioned itself as a leader in innovative technology and design, setting them apart from other tech companies.

Nike’s Positioning for Athleticism and Empowerment: Nike positions itself not just as a seller of athletic wear but as a brand that empowers individual athleticism.

The Role of Emotional Connection

Creating an emotional connection with your customers is a powerful component of a brand positioning strategy. Brands that connect on an emotional level build stronger customer loyalty.

Integrating Brand Positioning in Product Development

Brand positioning should also be reflected in your product development. Every new product or service should reinforce your brand's position in the market.

The Importance of Consistency

Consistency in messaging, visuals, and customer experience is key to maintaining a strong brand position. Inconsistencies can dilute your brand and confuse your customers.

Measuring the Success of Your Brand Positioning Strategy

To understand the effectiveness of your strategy, measure brand awareness, customer perceptions, market share, and customer loyalty over time.

Overcoming Challenges in Brand Positioning

Common challenges in brand positioning include market saturation, changing consumer behaviors, and evolving market trends. Being adaptable and staying informed are crucial to overcoming these challenges.

The Future of Brand Positioning

As the market evolves, so does the approach to brand positioning. The rise of digital media, changing consumer values, and the importance of social responsibility are shaping new strategies.

Conclusion

A winning brand positioning strategy requires a deep understanding of your target audience, a clear definition of your UVP, consistent messaging across all channels, and the ability to adapt to market changes. By effectively positioning your brand, you can create a unique space in the minds of your customers, building lasting loyalty and a competitive edge. Remember, your brand positioning is more than just your products or services; it's the heart and soul of your brand identity.

In the world of business, a strong brand positioning strategy is not just a nice-to-have; it's a necessity for survival and success. By crafting and executing a well-thought-out strategy, your brand can shine brightly in a crowded marketplace, winning the hearts and minds of consumers. In case of any query, feel free to contact us for more information.

Read more:

Why your business needs a Digital Market Analysis

[azspot]

The brilliance of Nike’s marketing strategy was in the way the company forged a unique connection between the athlete and those who wear the brand. To create a shoe around Jordan’s foot was to symbolically transfer the celebrity’s charisma to adoring consumers. In this way, the commodity is sacralized through association with the athlete who is already an idol of worship. The sneaker becomes a holy relic, endlessly reproducible.

The Air Jordan: Legacy of a Popular Relic

[askaimz]

Howdy, Introvert Entrepreneur!! Yes, I’m talking directly to YOU.

You are one of a kind! And the world of digital affiliate marketing and online business is waiting for your unique approach. Seize the opportunity! 💡

Ready to excel in the online business arena as an introvert? Here are some tips:

1️⃣ 1) Building an authentic brand

2️⃣ 2) Content strategy

3️⃣ 3) Engaging your audience

Leverage your introvert superpowers and unlock digital affiliate marketing and online business success! 💥💻 Your unique approach is your key to online success.

If you’re asking yourself, “WHAT is DiGiTaL Affiliate Marketing? A business online?”

DO NOT FEAR>

I’M HERE.

🧩 Quick Answer: You can think of it as nothing more than good ole word-of-mouth recommendation that you can amplify through the reach of the Internet and Social Media.

🧩 Long Answer: Most companies have an online presence nowadays so they can reach more people to market and sell their products & services. Let’s say… Amazon, or Wal-Mart, or CostCo, and Nike and Sephora. (The LIST goes on and on and on because there are so many companies!!) Now, for them to gain EVEN MORE reach to people, these companies have what are called “Affiliate Programs.” (AH, 🤯 the secret!) The companies want every day people (like you & me) to make some noise about these wonderful products & services to friends & family & other folks around. If you had a wonderful experience at a hair salon or barbershop, wouldn’t you want to recommend and refer your mother or sibling or best friend over to receive a wonderful experience too? At NO extra cost to them, they get that sweet haircut and you get a small cash cut yourself from the salon for referring such a valuable customer. Go ahead, friend. Get yourself an affiliate link from the business, spread the word, and make the monie$.

🧩 An even way more longer Answer: If you’re still confused about digital affiliate marketing, I’m always here. Ask me anything—it’s in the name: Ask Aimz. DM me.

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[socialadvertisingstudio]

Highly Effective Product Ads Examples: Best Way For Business Success

Advertisement of a product is so essential in the current scenario. You may readily contact your target audience by displaying adverts for your items. You can also use product ad examples to make your advertising more unique and attractive. 

So, have you ever tried creating your product's ads before? If your answer is yes, then it's perfect. But if your answer is no, then don't worry! Because this article is beneficial for you in grabbing knowledge regarding the creation of product ads and e-commerce ads.

Let's learn them one by one. 

What Is Product Ads?

Product advertisements are marketing materials created to highlight and market a certain product to potential customers. These advertisements use a variety of visual and textual elements to showcase the product's characteristics, benefits, and unique selling factors, with the goal of capturing the target audience's attention and persuading them to make a purchase. 

Product commercials that are effective generally use appealing imagery, persuasive language, and emotional appeal to connect the consumer's wants or aspirations to the product's solutions. 

Print ads, TV commercials, internet banners, social media posts, and other types of advertising can be used, each tailored to the platform and audience for the best impact. Finally, in today's competitive market, product advertising plays a key role in driving brand recognition, increasing sales, and influencing consumer decisions.

05 Best Effective Product Ads Examples

Get A Mac By Apple

Apple's series of TV advertisements contrasting a casual Mac user with a formal PC user effectively portrayed the Mac's user-friendly, inventive nature, resonating with viewers and adding to Apple's brand identity.

Real Beauty Sketches By Dove

Dove's stunning campaign, which featured women explaining themselves to a forensic sketch artist, focused on self-perception and beauty. The emotional impact of understanding their self-criticisms was too negative and struck a chord, promoting Dove's message of self-acceptance. 

Just Do It By Nike

Nike's iconic phrase has been at the center of many successful advertising campaigns, including the one starring Colin Kaepernick. This daring action linked the company to social activism, sparking debate and increasing Nike's name.

Alexa Loses Her Voice By Amazon

Amazon's Super Bowl ad mocked what would happen if Alexa lost her voice, highlighting the product's features and including celebrity cameos for added entertainment.

Pepsi Challenge By Pepsi

Pepsi's taste test campaign placed its cola against rival Coca-Cola in blind taste testing, thereby challenging Coca-Cola's perceived superiority and increasing Pepsi's market share.

Is E-Commerce Ads Beneficial For Business Growth?

E-Commerce ads are advantageous to business growth. In the current era, these adverts can reach a precise audience, boosting brand awareness and customer engagement. 

E-Commerce ads may efficiently bring probable customers to your online business via platforms such as search engines and social media, resulting in higher website traffic, conversion rates, etc. Organizations can adjust their advertising strategy for maximum outcomes by carefully targeting specific demographics and tracking real-time knowledge. 

Furthermore, E-Commerce advertising supplies a competitive advantage by showing products with stunning imagery and fascinating information differentiating your business in a crowded market. Aside from it, you can also use Instagram Advertising for enhancing your followers.

Retargeting opportunities are particularly critical in re-engaging users who have expressed interest but have not yet made a purchase. Businesses may tap into the enormous potential of digital marketing by leveraging the scalability, measurability, and variety of eCommerce ads to extend their consumer base, enhance their market presence, and generate long-term success.

Top 05 E-Commerce Ads Examples

Shopping Ads By Google

These ads appear in Google search results with product photos, pricing, and store names. A user searching for "running shoes" may get a carousel of products with photographs, pricing, and connections to online stores.

Carousel Ads By Facebook

You may create carousel ads on Facebook that includes many photos or videos displaying various products. Its interesting structure allows you to highlight several features of your product line.

Story Ads By Instagram

These full-screen vertical ads appear amid the stories of users. Brands can utilize Stories to display items in action, behind-the-scenes content, or user-generated content in innovative ways. You can also watch: How To Create User Request For A New Advertisement

Final Words!

The world of product advertisements highlights the fluid and ever-changing character of modern marketing. Brands have used the power of advertising to engage with people on profound levels through inventive techniques, appealing imagery, and emotionally relevant storytelling.  The product ad examples displayed emphasize the need of knowing consumer psychology, adapt messages to specific groups, and leveraging several platforms for optimum impact.

[venkat3681]

This blog provides a comprehensive guide to niche marketing for small business owners. It explains what niche marketing is and its importance for businesses with limited budgets. The blog discusses the process of identifying and understanding niche markets and highlights successful examples of niche marketing, such as Nike and Lefty's. It also outlines the benefits of adopting a niche marketing strategy, including reduced competition, better customer understanding, efficient marketing spend, and building loyal customer relationships. Embracing niche marketing can significantly impact a business's success.

#NicheMarketing #SmallBusinessOwners #TargetedAudience #CustomerEngagement #MarketingStrategy #BusinessSuccess #LoyalCustomers #EfficientMarketing #BusinessGuide #LocalBizNetwork

[linkingdotts]

Effective Branding Techniques for a Stronger Brand Presence

When people think of the type of goods or services you offer, people should immediately think of your brand. They already know who you are so you can get your message across more easily through visual mediums like pictures and brief videos on social media.

Getting people familiar with your business is the first stage in earning loyalty. After all, building brand awareness is the first step toward gaining client devotion. Compare it to the quality of Coke versus the cheap soda sold in stores. Nobody is sporting a tee proclaiming their undying devotion to cheap soda. Yes, it sells because it’s the least expensive choice. However, nobody seems to be preaching the gospel of the store name.

Generally, the most expensive companies also tend to be the most well-known. There is no more expensive clothing name than Nike. Apple dominates in the realm of commercial electronics. And, sure, Coca-Cola is the best soft drink on the market.

You can become smaller than these businesses to reap the benefits of name recognition, but you can learn a lot from how they did it.

How To Build Brand Awareness

Getting people to recognize your brand in their everyday lives takes time. It also isn’t the result of some casual marketing effort.

Creating widespread familiarity with a brand takes more than just marketing to current buyers.

Advertising a small number of products on Facebook won’t do much to increase company recognition. Not only will the customer be thinking only about the product (and not the company), but the advertisement will have no effect beyond the immediate goal of making a transaction.

Here are some tried-and-true methods for building a loyal following and spreading the word about your brand:

Be An Individual, Not A Company

What do you like to learn about a new acquaintance as you get to know them better? I enjoy hearing about other people’s interests, emotions, loves, and dislikes. We also regard their manner of speech, topics of interest, and interests.

These are the characteristics that your company should emphasize. You need to be more than just a storefront for your products if you want to make an impression on your customers. Give me another way that you could describe yourself. How would you explain your company to a new acquaintance?

Talk To People

Whether you identify as an introvert, an extrovert, or somewhere in between, you will profit from interacting with others. It’s how we keep in touch, expand our knowledge, and introduce ourselves to new people.

Your company is in the same boat. You will be seen as nothing more than a faceless corporation whose only interest is making a profit or gaining support if you only reach out to people when you need something. (and the same goes for a person).

You need to be active if you want to increase company recognition. Share content on social media that has nothing to do with your company’s offerings. Engage your followers by posing queries, commenting, and sharing posts you like. Don’t use your social media profiles as a promotional tool; treat them like you would a personal profile.

Over half of a company’s image can be attributed to internet interaction, according to studies. The more you interact with others, the more you learn about the world around you.

What Marketing Strategies You Can Use To Raise For Your Brand Recognition?

1. Create A Name For Yourself In The Market.

Developing a recognizable brand name is the first stage in increasing product exposure. That means you need to know exactly what your company stands for. How does your company’s logo look? That right? refer to?

A memorable company should have the following features:

Marketing Message

In what manner do you usually speak? What’s your dress code like? To joke or not to joke? Serious or humorous?

The tone you use in one medium can differ from that in another. The tone of your brand’s social media presence may be more casual and playful than that of your paper advertisements. You’ll change your style slightly as you transition from Facebook to TikTok.

However, your brand’s voice and product descriptions should be consistent regardless of the medium. Pick a few anchor terms and sentences that will guide you, and stick to them.

Style Of The Brand

Building a name for yourself in the market requires constant promotion. That applies to both your outward appearance and what you say.

The colors of your business are ___. Fonts? How would you describe your general appearance on social media sites like Instagram and TikTok?

Take a peek at these photos from Old Navy, Banana Republic, and The Gap on Instagram to see what I mean. The same business owns all three companies, but each caters to a different customer base by adopting a distinctive societal ethos.

Brand’s Value

We’ve spent some time discussing the characteristics that make you, you. However, corporate principles reveal the nature of a company. Establishing the company’s beliefs is one of the most crucial aspects of creating a successful brand.

Let go of your preconceived notions of what good ideals must be. It’s not just about giving money or time to nonprofits. (although those can certainly be aspects of how you live your brand values). This is more about articulating your brand’s values and then living them out in everything you do, from customer service to hiring practices.

Verify that the ideals you represent as a business are shared by your intended consumers. The Edelman Trust Barometer found that 60% of workers use views and values when choosing a workplace, and 58% of customers do the same when making purchases or advocating for companies.

This is not a situation for empty words. The actions you take are just as significant as the words you use.

Branding and slogan

They already form part of the tone and style of your business, but they are so crucial that they need to be highlighted individually. These are the icons that people will use to identify your business.

Everyone knows they’re gazing at a Nike ad or merchandise when they see the slogan “Just Do It” or the distinctive swoosh design trademark. What do you get from a Red Bull? (Say it with me now: Wings.) Think carefully about these elements, as they will become your brand’s money.

2. Share Your Brand’s Backstory

This relates to what we’ve discussed so far, but it extends beyond your brand’s beliefs and tone of speech. Your brand’s backstory is how your company came to be.

An entrepreneur’s brand story could be that they were inspired to create their product after realizing an issue existed in their daily employment. A company’s brand narrative can be a compilation of its goal statement and background.

There is a backstory to every successful business. However, telling that narrative is essential for building brand recognition. Tell your brand’s tale through storytelling to highlight your company’s achievements and attract new customers.

3. Make You’re Offering More Than Just A Commodity.

Making your business known for more than just what you sell is essential if you want it to stick around. Try to incorporate some educational or entertaining elements.

Do you or your group possess any niche skills? Let it out into the open! Start a magazine, blog, or podcast with your expertise.

Making a straight profit is not the goal here. Instead, this audience-building and brand-awareness strategy opens up more doors for people to interact with your company.

4. Develop Sharable Content

There is some duplication with the previous two points, but the emphasis is on making simple material to distribute. Although it’s difficult to foresee what will go viral, there are methods to increase your content’s chances of being found and shared.

The first step in optimizing your social media presence is to adhere to established standards, such as maintaining a regular publishing schedule.

But you should also make the material your fans will want to discuss. This fits in with giving something worth away in your material rather than constantly pushing a sales pitch. You could add a call to action that prompts people to name friends or share content.

5. Give Back To Your Neighborhood.

Branding is not only offline. Raising your company’s profile in the public eye can be accomplished through tangible acts of service, such as event sponsorship, charitable contributions, and encouraging employee volunteerism.

6. Offer Freebies

Free stuff is always appreciated. Freebies are a great way to win over hesitant consumers who might never test your product. It has the potential to increase internet company awareness.

Offering something for free increases foot traffic and promotes brand recognition, whether through a free trial, free sample, or “freemium” pricing structure.

What are the key differences when comparing a free sample and a premium?

Offering your standard product or service for free for a set period (7, 14, or 30 days) is called a free sample. With the freemium approach, you give away an infinitely usable edition of your product in exchange for an email address or other identifying information.

7. Conduct Competitions On Social Media.

Making it simple for potential customers to test out your product is crucial for establishing your brand’s legitimacy. Again, we’re talking about freebies, but this time in the context of promoting your business online.

Social competitions that require participants to “tag a friend” are an excellent way to attract new followers and spread the word about your business. The possible size of your unique audience will grow even more significantly if you team up with another company or content producer.

Conclusion

Awareness of your brand is a powerful (albeit nebulous) concept that can significantly influence the success of your marketing efforts, the way consumers view your product, and the amount of money you make.

Follow these strategies for establishing and developing recognition for your brand. You will find that you have a loyal audience that recognizes your brand among your competitors, chooses your products repeatedly, and recommends that their friends and family do the same thing.