#Substack Boost for audience growth

[mehmetyildizmelbourne-blog]

Substack Mastery Book: Chapter 9

How Do the Mighty BOOST Options Work on Substack, and How Can I Supplement It With Community Power? Dear beta readers, Thank you for your valuable feedback on the previous seven chapters, which is helping me refine this book and enhance it as a valuable resource for fellow writers. I have covered seven critical aspects that have helped many readers jumpstart their Substack journey. Receiving…

[makegeorgealesbian63]

I know you talked about this three days ago, so you may not want to keep talking about this, but the narrative that dts was a big part of what exploded f1 popularity may be untrue. If you want to know what I'm referencing it this article on substacks.

https://open.substack.com/pub/entertainment/p/debunking-formula-1-media-narratives?utm_source=share&utm_medium=android&r=59n0rf

Sorry if I seem rude, but if f1 academy popularity doesn't skyrocket or something close to that due to the show. Don't take that as a sign that people don't want to watch women's racing.

(BTW, sorry if the link doesn't work)

That's absolutely a good point and I don't expect the show to make F1 academy a massive juggernaut but I do absolutely think it will help the series grow.

I don't think that making f1 academy a household name is necessarily the goal of the show either, I think looking at the marketing of it, this a show meant for:

a. current fans of f1academy

b. extreme racing fans or DTS fans who never really gave f1academy a go

and C, which I think is where the biggest potential for genuine growth will come from: Fans of other women's sports, WNBA fans, NWHL fans, People who got into women's football during the 2023 world cup, people who got into women's rugby during the Olympics. People who are invested in women's sports but don't follow motorsport.

I think those targeted viewerbases are what separate this series from dts, because as much as dts is a sports documentary, it's meant for general audiences. I think the team behind this series knows it won't be as massive as DTS was, but I don't think it's aiming to be that, it's aiming to show fans and sponsors alike that these girls are interesting and worth following and being invested in.

P.S. even if DTS only actually contributed to 25% of the increase in viewship, that kind of boost would do wonders for f1academy, it's easy to use f1 as the baseline of success when really that's the highest level there is.

(Link to the article from this ask)

[alexeidj]

Crypto Marketing Playbook: Growth Hacks for Web3 Projects

The Web3 revolution is in full swing, but building a game-changing product is only half the battle. The other half? Getting people to notice it. That’s where a strong crypto marketing strategy comes into play. In the fast-paced world of blockchain and decentralization, traditional marketing doesn’t cut it. Web3 projects need innovative, data-driven, and community-led growth hacks to gain visibility and traction.

Welcome to the Crypto Marketing Playbook — your go-to guide for boosting awareness, engagement, and adoption in the decentralized era.

1. Build in Public: Transparency is the New Trust

Unlike traditional startups, Web3 projects thrive on community participation. Openly sharing your project’s journey—successes, failures, updates, and even your roadmap—builds trust and makes users feel like they’re part of the mission.

Growth Hack: Use platforms like X (Twitter), Mirror.xyz, and Farcaster to post dev updates, host AMAs, and drop behind-the-scenes content. Tag niche communities, ecosystem DAOs, and respected thought leaders in your space to boost visibility and spark organic amplification. Make them feel like part of the story—not just an audience.

2 Tap Into Community-Led Media & Web3 Content Creators

In Web3, influence isn't centralized—it lives in niche communities and creator collectives. Instead of chasing traditional influencers, focus on collaborating with independent Web3 storytellers, YouTube educators, Twitter thread-makers, and newsletter curators who are deeply embedded in the ecosystem.

Growth Hack: Partner with creators from platforms like Paragraph, Substack, or decentralized content hubs like Mirror.xyz. Sponsor a deep-dive article or co-create a video explaining your protocol in plain language. Reward content creators in tokens or NFTs, and let their communities engage through a bounty or referral mechanic.

3. Gamify Onboarding with Quests

Users want to interact, earn, and explore—not scroll through PDFs. The best way to explain your project? Let them experience it firsthand. Make onboarding fun with gamified missions that reward exploration.

Growth Hack: Use platforms like Galxe, Zealy, or QuestN to create a series of tasks: join your Discord, interact with your dApp, follow your socials — and reward users with NFTs, tokens, or XP points.

4. Cultivate a Community-First Culture

Airdrops may give you users, but community gives you evangelists. A strong, engaged community is your greatest marketing engine.

Growth Hack: Appoint community managers from within your own Discord or Telegram. Offer them tokens or NFTs in exchange for organizing events, moderating chats, and creating memes or educational content.

5. Harness the Power of Token Incentives

Tokenomics isn’t just about price speculation—it’s a marketing lever. When done right, token incentives can drive usage, referrals, and retention.

Growth Hack: Launch a referral program where users earn governance tokens for inviting others. Use smart contracts to automate rewards and make the system transparent and trustless.

6. Launch with a Hype Loop

Don’t just announce—orchestrate. A successful Web3 launch is more like a well-timed campaign than a one-time tweet. Layer your hype across platforms, formats, and community touchpoints to build narrative tension that peaks on launch day.

Growth Hack: Use a countdown strategy:

T-7 days: Post teaser visuals.

T-5 days: Tease the Alpha – Leak Select Insights & Roadmap Nuggets

T-3 days: Run community contests.

T-1 day: Host a live AMA.

Launch day: Drop a big announcement with a call-to-action and clear next steps.

7. Partner With a Niche Crypto Marketing Agency

Sometimes, the best growth hack is to work with people who’ve done it before. A niche crypto marketing agency understands the Web3 audience, the right channels, and how to avoid costly mistakes.

Growth Hack: Vet agencies by their community engagement, past campaign metrics, and how well they understand your tokenomics. Don’t just hire marketers—find Web3-native growth hackers.

Final Thoughts

The rules of Web2 don’t apply in Web3. The crypto world is tribal, fast-paced, and community-led. To succeed, you need more than just marketing—you need a playbook tailored for decentralization.

By implementing these growth hacks and tapping into the power of community, tokens, and on-chain behavior, your project can cut through the noise and build a loyal following.

Whether you’re launching a DeFi app, NFT project, L2 solution, or DAO, remember this: The strongest projects don’t just build — they market smart.

Want a custom strategy for your project? Consider working with a crypto marketing agency that understands the game and plays it well.

[sourcesandsignificance]

5. The Impact of Netflix on Japanese Anime

Since I was a kid, I've always been a fan of manga and animation. As I've grown up, I've noticed that the structure of the entertainment industry has changed, and my favorite anime and manga have also evolved.

The most obvious change is the increase in the number of animated comics. When I was younger, most manga needed a certain level of fame to qualify for animation. However, with the launch of streaming platforms like Netflix, more manga have been adapted into anime. I’d like to explore the impact of Netflix on Japanese anime.

Positive Impacts of Netflix on Japanese Anime

According to the article Global Media Streams: Netflix and the Changing Ecosystem of Anime Production, Netflix’s entry into Japanese anime has brought two significant benefits:

1. Increased Funding and Creative Freedom

In the past, anime production relied on multiple production committees, where risks and funds were shared among various members. While this approach reduced financial burdens, it often slowed production and limited creative freedom due to the need for consensus among committee members.

With Netflix’s involvement:

More funding is available for anime projects.

Creative constraints are relaxed since, as an online platform, Netflix doesn’t adhere to traditional media regulations or require approval from multiple stakeholders.

This has enabled more ambitious storytelling and innovative content.

2. Access to a Wider Global Audience

In the past, non-Japanese residents had limited options for accessing anime:

Purchasing rights for local TV broadcasts.

Searching for pirated versions online.

Netflix has changed this by allowing people worldwide to access the latest anime directly on its platform. Viewers can now legally support their favorite works without waiting for international licensing deals or resorting to piracy.

These factors have significantly boosted the global visibility of Japanese anime, creating opportunities for lesser-known works to gain recognition and enabling more manga to receive animation adaptations.

Negative Impacts of Netflix on Japanese Anime

However, Netflix’s involvement is not without drawbacks. Two key challenges stand out:

1. Poor Animator Welfare Remains Unresolved

While Netflix provides generous funding for anime production, the working conditions for animators remain troubling.

Animators are still paid per frame at low rates, leaving frontline workers with insufficient income despite the industry’s growth.

This systemic issue, rooted in the labor structure of the animation industry, discourages young talent from pursuing careers in animation.

2. Conflicts with Traditional Media Distribution

Traditional anime production involves collaboration among publishers, music companies, and merchandise producers to promote anime and its peripheral products.

Netflix’s exclusive distribution rights disrupt this system, limiting how fans interact with the anime through merchandise or other media.

This change may deter other companies from investing in anime, reducing the diversity of experiences available to fans.

Conclusion

Netflix has brought more benefits than harm to Japanese anime. Streaming platforms have helped anime transition from being a subculture to entering the mainstream, making it more accessible to global audiences.

However, the asymmetrical interdependence between Netflix and the anime industry is a potential risk. The sector must avoid overly relying on a single platform and ensure its creative and financial independence.

Regardless of whether Netflix’s involvement is ultimately good or bad, one thing is clear: the future of anime will be shaped by its

interactive collaboration with online platforms

Reference

Clark, T. (n.d.) 'Japan’s anime industry is growing, and Netflix wants a piece of it,' Substack. Available at: https://travisclark.substack.com/p/japan-anime-growth-netflix-streaming (Accessed: [6 Jan 2025]).

Noh, S. (2023) 'Global media streams: Netflix and the changing ecosystem of anime production,' Television & New Media, 25(3), pp. 234–250. Available at: https://doi.org/10.1177/15274764231206540.(Accessed: [6 Jan 2025]).

[mehmetyildizmelbourne-blog]

Free December Gift for Freelance Writers

Creating a Plan and Strategy to Boost Your Newsletters A Free Video and Audio Book Presentation of Substack Mastery Book for Your Enjoyment Dear Subscribers, Happy December! I hope this post finds you well. This month is very busy for me as I am helping our editors, updating all submission guidelines, and creating a new onboarding pack for 2025.  I will publish it soon as so many new writers…

[mehmetyildizmelbourne-blog]

Inspiration: Content Marketing Insights Pub Hits Top #24 in Education, Serving 25K+ Free Subscribers

Education for Freelance Writers How freelance writers and content entrepreneurs benefit from this unique publication in 3-tiers + 10 tips to scale and sustain your Substack newsletters When I established ILLUMINATION in March 2020, many freelance writers and bloggers approached me, asking if I could guide them outside Medium. At that time, I explored the market, and Substack stood out as the…

[mehmetyildizmelbourne-blog]

Audio Summary of Chapter 17: Substack Mastery Book by Dr Mehmet Yildiz

Dear Readers and writers, Our chief editor Dr Mehmet Yildiz published the Chapter 17 of his best-selling book Substack Mastery for free for our community. His goal is, while educating our community, to obtain feedback from beta readers to improve the quality of this exceptional book for next versions and make it a valuable tool for our community and beyond. As the editing and curation team of…

[mehmetyildizmelbourne-blog]

Substack Mastery Book: Chapter 17

How to Use Online Polls on Substack Effectively Non-members can read this important chapter for free here. I have been using surveys and polls for many years. Polls are quick and narrow in scope, while surveys are more detailed and aim to collect deeper insights. They have helped me gather information and validate my hypotheses during my postgraduate studies, enabling me to produce more…

[mehmetyildizmelbourne-blog]

Good News for New Writers & Bad News for Established Ones

But Both Can Be Winners with a Strategic Approach I am pleased that my new account, with 100 followers, now gets more visibility than my old account, with 101835 followers. Here is what new and established writers could do to adapt.  Today, I experienced a mix of emotions when I discovered that my new Medium account, created out of necessity after being targeted by scammers, organically gained…

[mehmetyildizmelbourne-blog]

Substack Mastery Book: Chapter 11

Supercharge Your Substack Newsletters with Blogging on WordPress, Medium, or Other Platforms: Here’s What You Need to Know and How to Get Started Right Now I wrote this chapter because I gained significant benefits from blogging, especially within the last 12 months when I started intensifying my efforts on Substack. Until I deliberately blogged my content published on Substack or sent it…

[mehmetyildizmelbourne-blog]

Why Creating a New Account on Medium Was an Absolute Waste of Time for Me

How Disappointment and Frustration Led to Empowerment and an Emerging Perspective on Writing Success for Aspiring Writers Inspiration I know this story’s title might surprise some of my loyal readers. My writing rarely carries such a stark, somber tone. But sometimes, sharing hard truths is the most constructive and caring thing one can do for collective consciousness.  Though it may seem…