#Substack Boost for audience growth

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Substack Mastery Book: Chapter 9

How Do the Mighty BOOST Options Work on Substack, and How Can I Supplement It With Community Power? Dear beta readers, Thank you for your valuable feedback on the previous seven chapters, which is helping me refine this book and enhance it as a valuable resource for fellow writers. I have covered seven critical aspects that have helped many readers jumpstart their Substack journey. Receiving…

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5. The Impact of Netflix on Japanese Anime

Since I was a kid, I've always been a fan of manga and animation. As I've grown up, I've noticed that the structure of the entertainment industry has changed, and my favorite anime and manga have also evolved.

The most obvious change is the increase in the number of animated comics. When I was younger, most manga needed a certain level of fame to qualify for animation. However, with the launch of streaming platforms like Netflix, more manga have been adapted into anime. I’d like to explore the impact of Netflix on Japanese anime.

Positive Impacts of Netflix on Japanese Anime

According to the article Global Media Streams: Netflix and the Changing Ecosystem of Anime Production, Netflix’s entry into Japanese anime has brought two significant benefits:

1. Increased Funding and Creative Freedom

In the past, anime production relied on multiple production committees, where risks and funds were shared among various members. While this approach reduced financial burdens, it often slowed production and limited creative freedom due to the need for consensus among committee members.

With Netflix’s involvement:

More funding is available for anime projects.

Creative constraints are relaxed since, as an online platform, Netflix doesn’t adhere to traditional media regulations or require approval from multiple stakeholders.

This has enabled more ambitious storytelling and innovative content.

2. Access to a Wider Global Audience

In the past, non-Japanese residents had limited options for accessing anime:

Purchasing rights for local TV broadcasts.

Searching for pirated versions online.

Netflix has changed this by allowing people worldwide to access the latest anime directly on its platform. Viewers can now legally support their favorite works without waiting for international licensing deals or resorting to piracy.

These factors have significantly boosted the global visibility of Japanese anime, creating opportunities for lesser-known works to gain recognition and enabling more manga to receive animation adaptations.

Negative Impacts of Netflix on Japanese Anime

However, Netflix’s involvement is not without drawbacks. Two key challenges stand out:

1. Poor Animator Welfare Remains Unresolved

While Netflix provides generous funding for anime production, the working conditions for animators remain troubling.

Animators are still paid per frame at low rates, leaving frontline workers with insufficient income despite the industry’s growth.

This systemic issue, rooted in the labor structure of the animation industry, discourages young talent from pursuing careers in animation.

2. Conflicts with Traditional Media Distribution

Traditional anime production involves collaboration among publishers, music companies, and merchandise producers to promote anime and its peripheral products.

Netflix’s exclusive distribution rights disrupt this system, limiting how fans interact with the anime through merchandise or other media.

This change may deter other companies from investing in anime, reducing the diversity of experiences available to fans.

Conclusion

Netflix has brought more benefits than harm to Japanese anime. Streaming platforms have helped anime transition from being a subculture to entering the mainstream, making it more accessible to global audiences.

However, the asymmetrical interdependence between Netflix and the anime industry is a potential risk. The sector must avoid overly relying on a single platform and ensure its creative and financial independence.

Regardless of whether Netflix’s involvement is ultimately good or bad, one thing is clear: the future of anime will be shaped by its

interactive collaboration with online platforms

Reference

Clark, T. (n.d.) 'Japan’s anime industry is growing, and Netflix wants a piece of it,' Substack. Available at: https://travisclark.substack.com/p/japan-anime-growth-netflix-streaming (Accessed: [6 Jan 2025]).

Noh, S. (2023) 'Global media streams: Netflix and the changing ecosystem of anime production,' Television & New Media, 25(3), pp. 234–250. Available at: https://doi.org/10.1177/15274764231206540.(Accessed: [6 Jan 2025]).

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Free December Gift for Freelance Writers

Creating a Plan and Strategy to Boost Your Newsletters A Free Video and Audio Book Presentation of Substack Mastery Book for Your Enjoyment Dear Subscribers, Happy December! I hope this post finds you well. This month is very busy for me as I am helping our editors, updating all submission guidelines, and creating a new onboarding pack for 2025.  I will publish it soon as so many new writers…

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Inspiration: Content Marketing Insights Pub Hits Top #24 in Education, Serving 25K+ Free Subscribers

Education for Freelance Writers How freelance writers and content entrepreneurs benefit from this unique publication in 3-tiers + 10 tips to scale and sustain your Substack newsletters When I established ILLUMINATION in March 2020, many freelance writers and bloggers approached me, asking if I could guide them outside Medium. At that time, I explored the market, and Substack stood out as the…

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Audio Summary of Chapter 17: Substack Mastery Book by Dr Mehmet Yildiz

Dear Readers and writers, Our chief editor Dr Mehmet Yildiz published the Chapter 17 of his best-selling book Substack Mastery for free for our community. His goal is, while educating our community, to obtain feedback from beta readers to improve the quality of this exceptional book for next versions and make it a valuable tool for our community and beyond. As the editing and curation team of…

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Substack Mastery Book: Chapter 17

How to Use Online Polls on Substack Effectively Non-members can read this important chapter for free here. I have been using surveys and polls for many years. Polls are quick and narrow in scope, while surveys are more detailed and aim to collect deeper insights. They have helped me gather information and validate my hypotheses during my postgraduate studies, enabling me to produce more…

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Good News for New Writers & Bad News for Established Ones

But Both Can Be Winners with a Strategic Approach I am pleased that my new account, with 100 followers, now gets more visibility than my old account, with 101835 followers. Here is what new and established writers could do to adapt.  Today, I experienced a mix of emotions when I discovered that my new Medium account, created out of necessity after being targeted by scammers, organically gained…

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Substack Mastery Book: Chapter 11

Supercharge Your Substack Newsletters with Blogging on WordPress, Medium, or Other Platforms: Here’s What You Need to Know and How to Get Started Right Now I wrote this chapter because I gained significant benefits from blogging, especially within the last 12 months when I started intensifying my efforts on Substack. Until I deliberately blogged my content published on Substack or sent it…

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Why Creating a New Account on Medium Was an Absolute Waste of Time for Me

How Disappointment and Frustration Led to Empowerment and an Emerging Perspective on Writing Success for Aspiring Writers Inspiration I know this story’s title might surprise some of my loyal readers. My writing rarely carries such a stark, somber tone. But sometimes, sharing hard truths is the most constructive and caring thing one can do for collective consciousness.  Though it may seem…