Importance of Digital Marketing Compared to Old-Time Newspaper Marketing
There is no denying that the Internet, coupled with technological advancements, has revolutionized the face of marketing. Earlier, the best and the most effective way to promote a business was to get display ads printed in newspapers. But times have changed. Today’s generation is more hooked to the digital world than printed media. Consequently, there is a growing need to shift focus on digital marketing. There is no exception for the healthcare industry as well.
What is Healthcare Digital Marketing?
In healthcare, digital marketing refers to using digital platforms such as social media and websites as tools for marketing communication. The “sponsored ads” that pop up on your social feed and the emails you get from healthcare companies are all a part of digital marketing.
Trends in Healthcare Digital Marketing in India
The past few years have been witness to India emerging as one of the fastest-growing digital economies globally. The period between 2014 and 2017 saw the digital adoption index growing by 90%. Regarding revenue, the Indian digital healthcare market stood at a valuation of $ 116.61 billion in 2018. The numbers will expectedly hit INR 485.43 billion by 2024, with a CAGR of around 27.41% during the years 2019–2024. (Source.)
Why Are the Downsides of Traditional Marketing?
The traditional marketing mode is a conventional method to reach out to a semi-targeted audience through various offline advertising methods. It usually comes in prints, broadcasts, direct mail, telephone, and outdoor advertising like billboards. However, conventional marketing has the following drawbacks:
Very costly
Almost no direct interaction with the audience
Making updates is not easy in a static newspaper ad or an already aired TV commercial.
No room for customizations to target a specific audience
Measuring ROI becomes tough.
The rate of leads converting into paying customers is meager.
Receiving feedback is not easy.
Why Go Digital with Healthcare Marketing?
As per ClickZ, the global population has 57% internet users with an average online activity of 6 hours 42 minutes each day. (Source) With different channels like social media, websites, content marketing, pay-per-click, and more, there can be no better time to tap the digital platform’s potential. While traditional newspaper marketing is still useful, technology makes it easier to broaden your outreach, especially when offering something essential, like healthcare services. So here are the top benefits of adopting digital marketing:
Better audience profiling
Direct interaction with the target audience.
Better prediction of customer behavior
Easier to get feedbacks on your service or brand
Tracking your marketing progress is easy.
Cost-effective compared to traditional advertising.
Enough scope for customizing and updating marketing communication
Conclusion
With progressive government policies, India’s robust digital footprint has played a vital role in nurturing the country’s digital healthcare ecosystem. Healthcare providers are turning to digital media to grow their business while offering their services to the public. Digital marketing has promising prospects for the future, far outweighing the limitations posed by traditional marketing.
There is no denying that the Internet, coupled with technological advancements, has revolutionized the face of marketing. Earlier, the best and the most effective way to promote a business was to get display ads printed in newspapers. But times have changed. Today’s generation is more hooked to the digital world than printed media. Consequently, there is a growing need to shift focus on digital marketing. There is no exception for the healthcare industry as well.
What is Healthcare Digital Marketing?
In healthcare, digital marketing refers to using digital platforms such as social media and websites as tools for marketing communication. The “sponsored ads” that pop up on your social feed and the emails you get from healthcare companies are all a part of digital marketing.
Trends in Healthcare Digital Marketing in India
The past few years have been witness to India emerging as one of the fastest-growing digital economies globally. The period between 2014 and 2017 saw the digital adoption index growing by 90%. Regarding revenue, the Indian digital healthcare market stood at a valuation of $ 116.61 billion in 2018. The numbers will expectedly hit INR 485.43 billion by 2024, with a CAGR of around 27.41% during the years 2019–2024. (Source.)
Why Are the Downsides of Traditional Marketing?
The traditional marketing mode is a conventional method to reach out to a semi-targeted audience through various offline advertising methods. It usually comes in prints, broadcasts, direct mail, telephone, and outdoor advertising like billboards. However, conventional marketing has the following drawbacks:
Very costly
Almost no direct interaction with the audience
Making updates is not easy in a static newspaper ad or an already aired TV commercial.
No room for customizations to target a specific audience
Measuring ROI becomes tough.
The rate of leads converting into paying customers is meager.
Receiving feedback is not easy.
Why Go Digital with Healthcare Marketing?
As per ClickZ, the global population has 57% internet users with an average online activity of 6 hours 42 minutes each day. (Source) With different channels like social media, websites, content marketing, pay-per-click, and more, there can be no better time to tap the digital platform’s potential. While traditional newspaper marketing is still useful, technology makes it easier to broaden your outreach, especially when offering something essential, like healthcare services. So here are the top benefits of adopting digital marketing:
Better audience profiling
Direct interaction with the target audience.
Better prediction of customer behavior
Easier to get feedbacks on your service or brand
Tracking your marketing progress is easy.
Cost-effective compared to traditional advertising.
Enough scope for customizing and updating marketing communication
Conclusion
With progressive government policies, India’s robust digital footprint has played a vital role in nurturing the country’s digital healthcare ecosystem. Healthcare providers are turning to digital media to grow their business while offering their services to the public. Healthcare Digital marketing has promising prospects for the future, far outweighing the limitations posed by traditional marketing.
Source: https://comhes.com/
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As we know, Disney has released Thanks to Them in full on their YouTube channel. This whole tactic of releasing a highly anticipated episode on YouTube to test the waters has been used by Disney before, most notably with the 2020 Ducktales episode “Let’s Get Dangerous,” which relaunched the core characters from the 90s show Darkwing Duck. They released it on YouTube to gauge the popularity of the show and it payed off! The episode got close to 3 million views upon release, and shortly after, Disney announced that they’d be making a full reboot of Darkwing Duck.
Which is why it’s interesting that they did the same for The Owl House.
Now that we know that the execs at Disney just didn’t know about the popularity of the show, and that the NYCC turnout is what tipped them off, I think it’s very likely that they released the episode on YouTube to test if the show really was as popular as they feared. And unfortunately for them, it is.
Thanks to Them currently sits at 2.3 million views 6 days after release, and that number is still climbing. It’s very much doing Ducktales numbers, and according to Dana Terrace, the execs are realizing how badly they fucked up.
So, what does this mean for the future of the show? Obviously, they can’t uncancel it, but I’m very interested in seeing where this goes. I hope we might at least get some more merch out of it, but Dana is also expressing interest in doing a comic run, which I think would be amazing. Releasing comics and books after the end of popular shows is common for Disney and other companies that do animated media, so it’s very likely! Disney is likely going to want to milk as much money as they can to try to do some damage control, and honestly? It’s pretty vindicating.
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9 and 13, your pick of thing and its fandom
Let's go with ATLA.
9. worst part of canon
This week I've been thinking a lot about the episode "The Waterbending Master" (S1:E18) and some of things that have always bothered me about it.
My issues are rooted in the scene where Pakku tells Katara that he won't teach her:
First of all, he says it's forbidden for women to learn waterbending, but then he says that women learn healing. The phrasing here is kind of bizarre-- he seems to be saying that healing and waterbending are two completely different things that have nothing to do with each other, which is absurd; healing is one kind of waterbending, and fighting is another.
(It bothers me in general whenever characters act like fighting is the only real kind of bending, because we literally see so many different applications of bending in the show beyond fighting, and acting like people who use their bending for building or art or healing or anything other than battle aren't real benders is absurd. Not all benders are soldiers, nor should they be!)
Second, I dislike the false dichotomy presented here. Katara claims that she wants to fight, not heal, implying that it's one or the other. Not only does this suggest that she must choose between the two (and that she's chosen fighting over healing), it doesn't match what we see both before and after this arc: throughout the show, Katara uses her waterbending for both healing and fighting, sometimes in the same scene, and aside from this one episode, the narrative never treats this as anomalous.
(Jeong Jeong even told her a couple of episodes back that healing was something done by "great waterbenders" and envied her for it, but now that's being retconned and we're told that it's a sex distinction and not even real waterbending?)
Finally, I have a general problem with the difference between how modern society tends to treat traditionally feminine roles and skills compared to those that are traditionally masculine: things and behaviors that are generally viewed as masculine (in this case, fighting) are worthy of envy and emulation and everyone should be able and allowed to do regardless of sex, while those that are feminine (in this case, healing) are viewed as inherently degrading and pathetic (not to mention often unnatural and wrong) and only done by sad and unfortunate women who have no other options and are pressured into it.
I find this entire mindset to be extremely sexist and, frankly, rather insulting to every woman in history.
Imagine if the episode had been about Aang wanting to learn healing and being told only women got to do that, while boys should just stick with fighting. Now that might have been an interesting episode that would actually be perfectly in-character for Aang, as opposed to Katara "saves her friends' lives multiple times using her healing abilities" acting like learning to heal is a waste of time.
(Ever notice that while we see several female waterbending fighters throught the franchise, there's not a single instance of a male waterbending healer? Is that because guys are incapable of healing, or are girls the only ones allowed to diversify their skillsets?)
And none of this is to say that Katara was wrong for wanting to learn to fight or anything like that-- I just dislike the way the whole situation was framed.
13. worst blorboficiation
The easy answer, obviously, is Zuko. I don't think I need to elaborate any more on that-- plenty of people have gone into this in the past, I don't think I have anything new to add there. (Although maybe that's more "woobification" than "blorbofication," if we're getting specific.)
The one I find more personally grating is actually Kyoshi. I don't hate her, but I do hate the way people idolize her and act like she was the most amazing and wonderful Avatar ever-- usually while contrasting her with Roku, who gets such undeserved hate for... *checks notes* not wanting to kill his best friend.
Send me an ask that may incite violence.
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Maedwyn also did wear helmets because he actually really liked his face and didn't want it fucked with.
How would that work though...
So I think his helmets would need to be in 2 pieces. The first piece would be worn like the male Viera headdress where it covered the top of his head sparing his ears.
And the second piece would be more akin to a mask, but it enclosed the head and face like a real helmet would, fastened in place by cords or aether-locks.
It might seem uncomfortably like a muzzle, a fact Maedwyn fully admitted to -- he'd been forced into things similar during his captivity as a Garlean conscript. But they were in fact excellent protection without obstructing his ears and the whiskers attached that granted him excellent spatial awareness, and he knew nothing struck terror into Garlean commanders' hearts like seeing something resembling their "prize dogs" facing them down.
Cowards of this grade painted themselves with the same stroke, everywhere. He had seen that pants-pissing terror on his minder's face when he killed her, and he didn't mind seeing it again on any of her wretched allies' either.
But, practically speaking, Maedwyn's helmets resembled Fray's face-plate. A gesture of love?
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