Shithead, so i got an ask and i wanted to answer it but Tumblr is a bitch and i acidently deleted it >:( i am so sorry T^T. But it was basiclly asking for my thoughs on my magical girl au, and i shall still answer. Unfortunetly like i said basiclly all that i have written has been deleted :( so this is a rewrite.
Okay it like really late where I'm from (0:15 to be exact) but i want to answer anyway (im saying this will be ranty and not comprehensive probablly but i will try). Also i have adhd so everything i write is a ramble.
My thoughs on the season two dads/season one kids is that they all became superheros basiclly, in this au the dodler did get unleashed, but it is much less of a terrifying ancient force and more of a campy villian power source, it does turn people evil just more in the (idk what his name is english) miraculous the moth guy power kind of way. People basiclly become acolytes but they are brought back to basiclly normal by the end of the 'episode' and everything is dandy.
The dads all have powers and they do get silly costumes and stuff, they are less girly and more grown up then the kids are tho.
I haven't really put much thought into it but here are my ideas for their powers:
Grant- kinda green lantern kind of power where he creates concepts out of energy, it is mostly weapons tho, and lasers (to hone in him being a sniper)
Nick- fire manipulation (obviously), his powers are similar to Taylors, he does get a cool ass demon power up tho, im thinking like a dragon ball or just anime in general inspired transformation. I also want him to have a guitar or something (maybe as a skateboard considering season one demonic) maybe marcelline inspired. I kinda also want to give him spliting (idk how to call it?) powers (to represent his duality, as nick and nickolas) where he can split into nick- more raw power, more music focused side and nickolas- more strategic, and elegant and protective side (now im just thinking of left brain right brain by bo bunmrnham lol). Nickolas is blue and nick is red, and his costume is red and blue. (This is kinda inspired by that one teen titans go episode where they get split into multiple facets of their personalities because as someone that desperetly wants to be hyperanalyzed by people it is still stick in my brain).
Terry- idk honestly, i think it would be slightly similar to hermie in design, because of him being in theatre, i want to give him some more brainy wizardy powers. Also something wampire agecent. He wears a doctor strange like robe and everything.
Sparrow- speaking with animals???? Again idk yet, i want the twins to work together, maybe i'll incorporate some of him being the lovewolf, i also want his powers to be just a tiny bit boring and not flashy like the others because that is what he strives for. I also want the twins to have some of the dodler like horror stuff, maybe some mind manipulation powers. They were the lord of chaos after all.
Lark- again i want the twins to work together, Lark would be the more destructive force in the duo, the raw power while sparrow is the support, im not very sure tho. I kinda want to give them something like the power gloves they had, or maybe just Lark has them. Their costumes also paralel each other.
The dads got their powers after the dodler got unleashed, so they are much more developed than the teens at the start, they do have secret identities but they are also known to exist to the public it just works in a clark kent- superman like fashion where even with minimal effort their identities are somehow hidden. The teens unlock their powers like in the show, when their dads get kidnapped (maybe?), Nick used to work with them but he was deemed to destructive and now works more vigilantish and solo so he is not kidnapped. The teens get their powers with their badges, which probablly get turned into jewelry or crystals or something im not sure yet.
Now to talk more about the teens:
Normal- his powers seem inoccent but they also get freaky, i got inspired by blumm from winx club and starfire from dc. He can summon a giant mech basiclly that looks like teenie, he has energy blasts, and does a lot of gymnastics (which don't always work) he also has heling powers. After talking with his dad (i have no idea how that interaction works in this au yet) he learns his powers are kinda cringy and wierd and he tries to supress them, because of that he doesn't transform for a while, still trying to help in fights. He does eventually transform (in a fight with the mayor) but his powers still act up a lot, his outfit changed afterwards becoming a wierd combination of his friends outfits and then coming back to the previous version but without the teenie stuff and slightly altered, he is unable to summon the giant teenie after that. Lark and Sparrow were not the greatest about hiding their secret identities (i honestly belive Lark just straight up told normal once what they were doing but Normal thought he was joking and was kinda oblivious. I think it would be funny if there was a gag where it is insinuated that Hero is a literal superhero (and is actually good at it unlike the teens) but no one realizes (like wearing a suit under normal clothes, disapearing randomly etc.). Normal is very much struggling with his powers, he has a lot of raw power but he never fully sinced up with it so it is contantly malfunctioning because he tries to supress them (which is kinda Sparrow's falt because of what he told him. He is literally so clumsy. Everyone thinks the magical girls are cool so no one suspects him because they think he is a loser even tho the teenie stuff was pretty oblivious. (Also some magic thing is probablly going on so people don't realize it)
Link- he has at least a bit of super strength, because really confident in the costume. Has magical soccer balls (that souns stupid) he summons. Fights mostly with his feet. Also a healer. Has the most functional costume probablly. There is definitly a gag where at first his costume is very fancy and has a lot of stuff on it, but he just feels like the texture is icky so it quickly changes to a more practical one. His pockets are endless probablly. He straight up tells Marco he is the magical girl (i have to figure out their team name and hero names soon) but because of magic bullshit Marco doesn't really get it (he does try to be supportive tho). His wings make lot of noise. I think there is a wierd glowy aura around him at all times. He can also make force fields, shield and similar to grant magic weapons.
Taylor- he is the most hyped one about the magical girl stuff. He schetches them all the time (he has been making a manga at this point, and it is actually kinda good). He does not realize that Hermie is also a magical girl, but he does tells him everything (they are besties and you can take that headcanon from my cold dead hands) and hermie does beta read the manga so like he knows their identities. He rocks a skirt so good. He is imune to fire, has better resistence to most things in general than the others, his costume works on anime logic and so does he (he gets slapped quite a bit into concrate), he has really fast regeneration. After the power up outfit change he gets demon horns, bigger wings and a full on tail his hair also becomes fire and he can move really fast like in anime. He can do that anime thing where you cut something and it breaks after a while. He is glad to be a part of a team, he was pretty lonely for a while in school. His mom does know about him being a magical girl, she thinks its cool but it does freak her out sometimes (she knew about superheroes for a while now because of nick, they actually met because of him being a superhero).
Scary - she is indeed scary. Many people wondered if she was gonna be a villian or betray the team, there were bets going on on when she is gonna go vigilante and kill some bad guys. Also has fire powers, the only one that doesn't have wings and she is jelous (she half jokes that's its because of sexism) she does fly like katsuki from mha tho. She is crazy powerful but not great at taking pain, which is not good because she is not great at dodging. Did not tell her mom about the superhero stuff (their releshonship is not great at the moment). Sights a lot. Also glad to be on the team but pretends not to be. Enjoys being a hero. Is the only one to actually swear on the team.
Hermie- was an antogonistic trickster at first. Wierdly doesn't have actual powers, or at least claims not to "its juat acting" which seems impossible. Flirts with normal a lot. His mask changes expresisions. Can and will break the fouth wall. Will stare right into the camera. Link still dislikes him but they make a good team. Wierdly has a lot of useful information. If you try to take of his mask a new one is underneath with a slightly smaller face underneath. No one knows how he sees through it. normal has yet to figure out he is Hermie, so has Taylor, Link and Scary know tho. He does get really badly hurt once, thats where his burns come from, and he does get an outfit change and becomes more unhinged afterwards. He does wear makeup underneath the mask, he has taken it off once to look at normal and it has cracked after he got burned. Somehow always in the place of the fight or close to it.
Bonus:
Ericka- would be a much better superhero than the teens if she wanted to, but she doesn't have the time. She does ocassionally help tho. Does not need powers to kick ass.
So i want this au to focus more on their school lives and silly things. The villians are less body horrory and more campy etc. The story will probablly focus on the teens and their shenanigans and dealing with responsibilty of being superheros and basiclly child soldiers. I think after the doodler got unleashed the sky didn't turn red and they didn't have to switch realms but the dads still did fuck up in some way idk in what way tho.
I think thats all for now? Sorry for the ramble (and for deleting that ask accidently :( ). It is like 1:30 and i have to wake up early but this felt important. This are juat my loose thoughts, most of which i just came up with on the spot. I hope to do some more content for this au in the future but who knows. If you take inspiration from this i would love to see it, tag me or use the tag, please. Anyways, asks are always apprecieted as is feedback and your own thoughts. (I love when people leave tags :) )
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The world of toys in the midst of an ecological shift
In order to continue to please children and parents alike, the toy industry is redoubling its efforts to reduce its environmental impact over the entire lifespan of its products.
In the windows, life-size dolls and teddy bears collide amid the illuminations. Christmas is quickly approaching and the toy stores are always full. But this end-of-year holiday magic comes at a cost. According to Ademe[1], nearly 100,000 tonnes of games and toys are thrown in the trash each year. In February 2020, the Agec law[2], relating to the fight against waste and the circular economy, took the problem head on through the establishment of a toy sector. Since January 1, 2022, the sector has been encouraged to reduce these tons of waste through the collection of used toys, reuse and even repair.
Farmers, teachers, pirates or explorers: since the 1970s, these little plastic characters have been transmitted from generation to generation. “I can no longer count the number of grandparents who come to tell me they keep these toys for their grandchildren,” laughs Bruno Bérard, general director of Playmobil[3]. These figurines stay in people's hearts for a very long time. » For him, there is no doubt, this emotional dimension is the first criterion of an ecological toy that lasts over time.[4]
Reuse, a priority
But not all toys follow the same destiny as our Playmobils. According to Ecomaison[5], the organisation approved by the French Government to take charge of the collection, reuse and recycling of toys, “half of the toys ends up in household waste, around 45% is collected in public recycling centres and less than 5% is reused”. In 2023, the priority was to optimise the reuse of toys, via donation or resale. Five thousand collection points have been set up across the country from associations, recycling centres or stores themselves. The objective is now to triple reuse by 2027.
However, many brands did not wait for the Agec law to roll up their sleeves. “We weren't starting from scratch,” says Jean Kimpe, general delegate of the Federation of shops specialising in toys and children's products (FCJPE)[6]. Above all, the law made it possible to coordinate and develop pre-existing initiatives. » In 2011, Oxybul[7] launched IDTroc[8], collection points to collect used toys from customers. “The criteria of sustainability and responsibility have been part of our brand DNA from the beginning,” says Anne Fauveau, product director of Oxybul Eveil et Jeux. Our toys are as scalable as possible in order to last over time. » The brand assumes that it places itself outside fashion trends, preferring timeless designs and colour charts in order to offer durable toys.
In spring 2021, King Toy[9] followed the movement by launching its King Okaz brands. There are now around ten of them throughout France. Toys are returned in exchange for a voucher valid in all of the brand's stores. “We see that we are responding to a real demand,” assures Coralie Gueydon, CSR manager of the group. Unlike platforms like Vinted[10], we provide a guarantee of quality. Not only is the item guaranteed to be repurchased, but they are then cleaned, repaired and checked before being put back into circulation. »
But if the brands promise more qualitative and safer reuse than that allowed by second-hand platforms, the latter currently benefit from a certain notoriety. “We have just inserted ourselves into a behaviour where, originally, specialist brands did not necessarily have their place,” recognises Coralie Gueydon. At the moment, our stores operate largely through word of mouth. » The brand also offers a repair service whereas Playmobil currently offers 20,000 spare parts in order to make their products last longer.
The big challenge of recycling
Between solar panels and characters on bicycles, the ecological farm proposed by Playmobil does not hesitate to play with the codes of a more sustainable society. Above all, like the Wiltopia collection launched in 2022, the product is made with more than 80% recycled or biosourced materials. Most come from recycled refrigerators. “Three additional ranges will be des
igned in this way in 2024,” indicates Bruno Bérard, who recalls that the German group’s objective is to be climate neutral in 2027.
Generally speaking, toys made from recycled plastic materials are still struggling to find a place under the sun. Often less solid and dull, they remain difficult to reuse to make new toys. Lego quickly noticed this. “So far, we have tested more than 300 alternative materials for our famous brick,” explains Sylvain Bouchès, Lego France marketing director. Some have been successful, such as bio-PE, and we are proud to have been able to develop this first alternative. Other materials showed their potential, but did not meet our requirements for quality, safety and durability, or help reduce our carbon footprint. That's the whole difficulty. » Last September, the brand announced that it was abandoning the use of recycled PET because it would have resulted in greater carbon emissions over the lifespan of the product. [11]
“When we use recycled material, the range of colours that we can produce is not as rich as when we use raw material coming directly from petroleum products,” recognizes Bruno Bérard. There are technical challenges to resolve. We can't imagine tomorrow that a fire truck will be pastel red. » For a product to be recyclable, it must ideally be as simple and single-material as possible. However, toys are generally made of a multitude of materials in order to promote the sensory awakening of little ones.
All this research takes time. The majority of producers agree that the organisation of recycling sectors in France still has a lot of progress to make. “This is all the more complicated to implement as safety standards are very demanding regarding toys intended for children, particularly at the European level,” adds Coralie Gueydon.
So should we say goodbye to plastic? Not necessarily, tempers Anne Fauveau who regrets a lack of information on the subject. “Disposable plastic is not good,” she explains. But durable plastic that is passed down from generation to generation, which is ten times stronger than wood, is not necessarily bad for the environment. » Oxybul has thus adopted the habit of favoring wood only when it can replace the virtues of plastic. “There is no ideal solution,” says Anne Fauveau. For example, biosourced plastic is interesting because it does not use petroleum but it is sometimes manufactured in South America to the detriment of local populations. Ecodesign is undoubtedly what is most complicated today. »[12]
Design differently
While tests to recycle plastic are increasing, others are looking for alternative materials. In 2018, Lego launched the first elements made from sugar cane waste in our play boxes to make elements such as leaves, trees and accessories.
“If we started by making botanical elements from this plastic of plant origin, we have since expanded its use to more than 200 pieces, almost half of our products,” explains Sylvain Bouchès. The treehouse thus includes 180 plastic elements of plant origin. Today, more than 50% of the brand's products contain elements made from biosourced materials.
In terms of eco-design, Oxybul has been doing well for many years. Every month, all the brand's teams participate in a meeting on this issue. The brand multiplies alternatives through the use of FSC-certified wood (by the Forest Stewardship Council)[13], water-based paint and even recycled polyester. This year, she co-created with the Thai brand Plan Toys[14] a range of wooden toys suitable for children aged 12 months and over. “This is one of the first suppliers to have implemented self-managed forests,” explains Anne Fauveau. He works in particular with hevea wood, the rubber tree, which is a plant that grows back very quickly. This avoids deforestation problems. »
The brand also wanted to be a pioneer in terms of reducing its packaging. As early as 2017, the teams decided to readjust them to the size of the products. “At the time, this did not necessarily go in the direction of commerce,” recognises Anne Fauveau. Suppliers generally prefer to have large boxes in order to be clearly visible on the shelves. Initially, this even caused a drop in sales on certain products, which required us to contact the customer to explain our approach. » Now, 80% of the brand's packaging no longer has plastic, replaced by materials such as cardboard and paper. These are intended to be reused, serving as storage boxes for children's toys.
Since then, the idea has caught on. “Ecodesign doesn’t just involve products,” insists Sylvain Bouchès. Today, 93% of Lego packaging is made from cardboard or paper-based material. Single-use plastic bags are gradually being replaced by recyclable paper bags certified by the Forest Stewardship Council. Started in August, the global deployment of new boxes for the mystery minifigures should allow the group to save around 30 tonnes of single-use plastic per year.
And the work of designers and engineers is far from simple. “The paper must be able to withstand transport but also the manufacturing process in all our factories,” explains Sylvain Bouchès. However, this material is more sensitive than plastic to variations in humidity and temperature. The development of these alternative means of production and packaging involves an in-depth transformation of our processes. » Nearly 70 different papers and formats had to be tested. “This requires a lot of research and innovation,” confirms Anne Fauveau. It is important that we can share best practices between brands and be good competitors on this issue, because the solutions will tend to be found by the big players. »
More local… and transparent products
While nearly 90% of toys are imported, local products are back at the top of the bill. “Since the confinements of 2020, the place of manufacturing of toys has become a leading theme for customers,” observes Coralie Gueydon. There has been a very significant new attraction for Made in France. »
In the toy landscape, the Ecoiffier company[15] has been established in France since 1945. At Playmobil, almost all of the products are produced in Europe. “From the beginning of the company, it was a strategic approach, in order to control our manufacturing but also economic, to reduce costs,” explains Bruno Bérard. Recently, the seven Maltese production sites were grouped together in order to avoid travel between different areas. “This factory operates in daylight, which allows us to consume less electricity,” explains the general director. The heat released by the machines is recovered to provide heating when necessary, and the site has a water collector. » For the company, local production goes hand in hand with saving resources.
Faced with this demand for transparency and sustainability, King Toy recently launched the Toy Score in order to guide consumers in their choice. “Today, the toy market is not mature in terms of eco-responsibility,” explains Coralie Gueydon. But even if we are starting from very far away, it seemed important to us to promote the initiatives put in place in the sector. » Using the NutriScore[16] rating system, now well known to the general public, the Toy Score applies a rating system between 0 and 5. It is based on three criteria: the place of manufacture, the efforts made at the level of packaging and materials that make up the toy. Assisted by Ecomaison, the brand has chosen to promote products made from FSC wood and recycled materials.
Since October 26, the Toy Score has been in place in all King Toy stores as well as on their website. It was notably applied to all the toys in the Christmas catalogue. Out of 1,600 products, around 450 have a rating greater than or equal to 2 out of 5. Bioviva[17], known for its board games based on nature, thus obtains the maximum rating. The brand is closely followed by Smoby[18] which manufactures its toys in France from easily recyclable plastic. “By 2025, the objective is that 50% of our toys present real eco-design characteristics and that the criteria are raised,” indicates the CSR manager.
Because the Toy Score also aims to encourage the industry to redouble its efforts to provide more eco-responsible toys. “Many suppliers come to ask us how they can improve,” says Coralie Gueydon. Others allow us to rethink our criteria. The indicator is intended to be scalable thanks to both suppliers and customers. »
Raise consumer awareness
Will Christmas 2023 therefore be placed under the sign of eco-responsibility? Not necessarily, moderate the brands. “We don’t expect consumption habits to really change at Christmas,” admits Coralie Gueydon. It is generally children who choose toys from the catalog, and the eco-responsibility criterion is then not taken into account. »
For the holidays, buying second hand can also remain a hindrance even if brands observe that this reluctance tends to relax in society. “There remains a lot of education to be done, whether on the realities of Made in France or recycled products,” observes Anne Fauveau. And consumers are not necessarily ready to pay more for an eco-designed product. » While the period of inflation weighs on individual baskets, Oxybul has made the bet of not passing on the cost of its research on these sales prices.
“The Agec law has revolutionized many things at the industry level,” assures Coralie Gueydon. This made distributors and suppliers alike aware that we must now think beyond the life of the toy. » Lego is also preparing to triple its spending on sustainable development initiatives to reach $1.4 billion spread over four years until 2025. “Each year, we receive hundreds of letters from children who share their ideas on how we could progress, says Sylvain Bouchès. Having a positive impact on society and the planet, playing a role in building a sustainable future is a major challenge for the group. »
At the same time, Playmobil assures that it wants to pursue an approach of social responsibility. The company still belongs to a private foundation, created by its now deceased founder, which works for the development and protection of children. In addition to offering products that illustrate a more eco-responsible society, the brand also takes into account issues of representativeness and diversity. Equipped with a green roof, the school of the famous figurines is also designed to facilitate access for students with reduced mobility. “We are not lesson givers,” insists Bruno Bérard. But we can help raise children's awareness of important points for our future. And the best way to do that is through the toy. »
The Joyful Discount saves toys from the dumpster
It is one alternative among others to make the world of toys more sustainable. In August 2020, La Remission Enjouée[19] was born in Villeneuve-d'Ascq, in the North. Led by Christelle Cousin, a former specialist educator, the structure offers the collection, repair and then resale of toys in its shop. It currently employs 13 people in integration between 18 and 62 years old. “We work with people of foreign origin as well as with people at the end of their careers, the long-term unemployed or people who have been impacted by the Covid crisis,” says Christelle Cousin. In addition to participating in an ecological approach, employees gain skills and social contact.
The plus of La Remission Enjouée? “This is a real local service,” assures its director. There is an emotional side to toys. People don't want to put it in the trash and like to discuss the history of the object when they come to drop it off. » The structure, which currently depends a lot on subsidies to exist, hopes to develop in the coming years. Next step: online sales.
Source
Charlotte Meyer, Le monde du jouet en plein virage écologique, in : Les Echos, 18-12-2023
[1] The Agence de la transition écologique. (ADEME, Agency for ecological transition) is a public agency under the joint authority of the Ministry for an Ecological Transition and the Ministry for Higher Education, Research and Innovation. At ADEME - The French Agency for Ecological Transition’s role is to mobilise citizens, economic actors and territories towards a fairer, more harmonious, low carbon and resource-efficient society. At every level, their expertise and forecasting capacities serve to guide and inform public policies. https://www.ademe.fr/en/about-ademe
[2] The French law on the fight against waste and the circular economy (Agec) sets a collection rate target for recycling plastic beverage bottles of 77% in 2025 and 90% in 2029. Ambitious targets with regard to the rate collection, which is around 59%. This means that 41% of the 315,000 tonnes of plastic bottles consumed per year end up in the household waste bin (therefore incinerated or buried) or in wild dumps.. https://www.lesechos.fr/idees-debats/editos-analyses/economie-circulaire-la-solution-de-la-consigne-plastique-1946930
[3] Playmobil is a German line of toys produced by the Brandstätter Group (Geobra Brandstätter GmbH & Co KG), headquartered in Zirndorf, Germany. The signature Playmobil toy is a 7.5 cm (3.0 in) tall (1:24 scale) human figure with a smiling face. A wide range of accessories, buildings and vehicles, as well as many sorts of animals, are also part of the Playmobil line..
[4] Read also: https://www.tumblr.com/earaercircular/690821468349775872/coolrec-and-playmobil-turn-old-refrigerators-into?source=share
[5] Created in 2011 – then under the name Eco-mobilier – by 24 French furniture distributors and manufacturers, Ecomaison is now made up of 68 shareholders from the furniture, bedding, DIY, garden and toy sectors. and building. All these actions are made possible thanks to eco-participation, a contribution which applies when purchasing a new product. The amounts paid to Ecomaison finance all services and solutions for reuse, collection, transport, recycling and innovation. Our ambition: to achieve zero waste! https://ecomaison.com/
[6] A historic player in commerce, the fédération des commerces spécialistes des jouets et des produits de l’enfant (FCJPE) (federation of shops specializing in toys and children's products) brings together the stores preferred by young and old, whether independent, branch chains, franchise networks or cooperative groups. From the creation of quality toys to their availability in our stores, the toy sector brings together all the players who allow our children to find what they are looking for. This is why the FCJPE is engaged in constant dialogue with its partners, in order to always better serve our customers.
[7] Oxybul éveil et jeux, formerly Fnac Éveil et jeux (between 2004 and 2011), is a French distribution brand specializing in edutainment games and toys. Éveil et jeux was born in 2004 from the merger of the two subsidiaries of the “youth division” of Fnac: Éveil & jeux created in 1989 by Margaret Milan and Fnac Junior created in 1997. In September 2010, FNAC sold the company to Ïd group. The brand has been operated by the Okaidi company since July 2016.
[8] https://www.idtroc.com/
[9] Specialist in the distribution of games and toys for more than 30 years, King Jouet (King Toy) offers you more than 20,000 toy references. Building games, board games, dolls, stuffed animals, vehicles, circuits or radio-controlled toys, you will definitely find the toy that will please him. More than 240 stores in France, as well as in Switzerland, are waiting for you to find the gift of your dreams or receive it at home by placing an order on www.king-jouet.com. Subsidiaries: Maxi Toys, Poly S.L.U., Teddy Toys, Société Gueydon SAS, Maxitoys International SA. Umbrella organization: Giochi Preziosi https://www.king-jouet.com/fr-lu/
[10] Read also: https://www.tumblr.com/earaercircular/651509379878813696/second-hand-economy-much-bigger-than-expected?source=share
[11] Read also: https://www.tumblr.com/earaercircular/658880330018766848/the-obstacle-course-to-green-lego-blocks?source=share
[12] Read also: https://www.tumblr.com/earaercircular/722715633728569344/europe-is-putting-an-end-to-the-throwaway-culture?source=share
[13] The Forest Stewardship Council A. C. (FSC) is an international non-profit, multistakeholder organization established in 1993 that promotes responsible management of the world's forests via timber certification. It is an example of a market-based certification program used as a transnational environmental policy.
[14] Plan Toys is a toy brand that strives for sustainable playing fun. All the toys that Plan Toys makes are only made from strong, sustainable materials and are produced in an ecologically friendly way. Plan Toys' quality material ensures that children can enjoy the toys for years to come. So, contribute to a sustainable world in a playful way with Plan Toys! https://www.babycompany.be/merken/plan-toys
[15] Since October 2017, Écoiffier products have been labeled “Origine France Garantie”. It is a brand whose principle of obtaining is simple: you must meet two mandatory criteria:
– at least 50% of the unit cost price is French.
– the product takes on its essential characteristics in France
A locally based company, aware of environmental and social issues, Cadeaux Écoiffier offers a complete range of simple toys, without electronics, meeting the primary needs of children at low prices and in a short supply chain. https://ecoiffier.fr/ecoiffier-une-marque-francaise/
[16] The Nutri-Score, also known as the 5-Colour Nutrition label or 5-CNL, is a five-colour nutrition label and nutritional rating system, and an attempt to simplify the nutritional rating system demonstrating the overall nutritional value of food products. It assigns products a rating letter from A (best) to E (worst), with associated colors from green to red. This system was selected by the French government in March 2017 to be displayed on food products after it was compared against several labels proposed by industry or retailers
[17] https://www.bioviva.com/en/mission
[18] Smoby is the largest toy manufacturer in France based in Lavans-lès-Saint-Claude, in the Jura. Buying a toy on our e-store means buying a toy directly from the manufacturer. A solid, robust toy, like our slides or houses, resulting from quality know-how acquired over several decades and respecting European toy standards. https://www.smoby.com/smoby_fr/home/
[19] Christelle Cousin and Pauline Vandenbussche have created an integration workshop in Haute-Borne, where games and toys are cleaned, renovated or completed, to experience a second life. From four, the workforce will increase to twelve before the summer. The workshop has only been operating since January 18, but it’s already off to a strong start. https://www.lavoixdunord.fr/929774/article/2021-02-04/villeneuve-d-ascq-avec-la-remise-enjouee-des-jouets-pour-pas-cher-des-emplois Created in August 2020, the association La Stratégie enjouée collects second-hand toys, which it renovates and resells at low prices in its shop in Villeneuve d'Ascq. A good initiative especially during this period that the Region close to your daily life shares with you. https://www.hautsdefrance.fr/economie-circulaire-pour-les-jouets-aussi/
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