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barunnitb-blog · 2 years
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CAPTION ALERT . Crush on an airhostess is never been old school. Although, Its dehazing during corona. As one can see only eyes 👁️👁️ . . . . .But what to do when eyes talk too much 😍 . Then ... ... .... Sparing some bucks on Nescafe is worth ☕ Would be appreciated if @indigo.6e may help finding those beautiful eyes 😇 Coffee is the best thing any story has ever happened. ........how can a story progresses without a coffee. @nescafeindia ☕ And, Music is always an integral part of any story because it starts play in ear .. then in air 😍 🎶🎵🎧 @oneplus_india @oneplus Depicting all these feelings in this pic. . . . . . . #UntoldStories Share your stories with this tag, will repost. #post #instagrampost #untoldstories #airStories #travelstories #stories #storiesofindia #music #coffee #CoffeStory #nescafe #indigo #oneplusphotography #onepluscapture #oneplus7 #travelgram #colorgrading #postoftheday #indiastories #storiesoftheeveryday #halfstory #untold #unsaid #story #StoryGames #indialove #loveStories #travelling #travelholic (at India) https://www.instagram.com/p/CWqeFDWvFHY/?utm_medium=tumblr
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Free Copywriting Tools to save your time
Lots of pro copywriters spend about 60-70 % of the entire time, they need to write a piece of copy just on the headline because 70-80% of the people don’t go past the headline. If you get them in your headline that’s great news. You could even lose them elsewhere, but with a great headline, you at least started a conversation.
 1.      Thesaurus – Before you start wondering what the tool is, it is basically a way to discover similar words so that you want to use them. Let’s say you want to type a word and assume that word is ‘unique’ you get results like – Different, exclusive, particular, rare, uncommon and many more.
Now let’s say that you are writing a sales a page or something in which you have to use a particular adjective or a unique selling proposition, say the word is 'perfect', type the word and you will be surprised to get multiple options.
2.      Hemingway app – It is named after the famous American Journalist, Novelist, Short-Story Writer & Sportsman Ernest Hemingway (1899-1962)
What this tool does is, it analyses the text and it highlights Readability, Word count and various instances where you use passive voice or weak words or when your sentences are hard to understand. So, remember, good copywriting is easily understandable, clear text that basically has people enjoy reading what you write,
If you are writing a high-level thing and your writing academically about it, that copy is not going to convert, you have to write a seventh OR eight grade level as per this tool. (You may not believe this but most of the best seller books are around the 7-8 grade and most of the readers read things at that level). People do not want complex sentences, they don’t read it.
3.      Airstory – This is done by a company called Copy hackers. A writing tool created for writers and content creators. Game of conversion says the tool is better than google docs, Airstory has a plugin that you can use to highlight anything and categorize as a note and pull out then next time when you need it and allows you to publish it into a word, google drive, HTML or even export it to WordPress.
4.      Headline Analyser by Coschedule – this tool basically helps in analyzing your headline. And now that your reading this I believe that you are here to make your writing better. And this tool is the easiest of all to analyze and make your headline better. It also automatically finds what type of headline this is, and gives a recommendation based on real-time data and also shows how your headline will look like in google search results and in an email (Inbox view).
5.      Natural Reader – This is specially used for a video script or writing for a direct response copy. It’s really important for your text to flow, to be easy to pronounce usually a lot of copywriters say that you should write as you talk, there’s this little story that ‘you should write something as if you were saying it to your friend sitting in a bar on a Friday night while having your beer’.
Think about your copy in another way, even if you write something, you edited it and you think that THIS IS THE BEST COPY EVER, and when you listen back to it, you are going to hear a few places which will sound weird, these are the exact places where you will lose people especially if you are writing a video script.
6.      Unsuck It – It is usually used when you get an expression that you have no idea what it is. This tool gives you results with a little pinch of humor, you can’t sound bland when you are writing an interesting copy.
P.S try this if you only have a laid back style towards what you are writing it will really make a huge difference, cannot use this for formal writing. Whereas if you are writing something with humor looking for more engagement and you want more comments on your blog post, this is your best bet.
7.      Yoast SEO - Isn’t just a copywriting tool but also an SEO tool, it is used as a WordPress plugin, It will show a lot of places where you can make your content more readable, reminds you to add more keywords, helps you in formatting your content in the way it is google friendly also provides a lot of recommendations on how to write your meta tags and title for free. It also has paid version too but most of the features are available in the free version.
[BONUS!] Now that this is getting interesting, I’m giving you a bonus and here’s what is
IMSDB – similar to ibdb.com but instead of giving you a bunch of details about movies this site has the scripts of the most popular movies out there, and most of these movies were written by the world’s famous scriptwriters. If you like writing and you want to become a better writer and not just a copywriter, then reading these will definitely help your writing a lot.
That’s about it. If you liked it and enjoyed reading this blog do leave your comments below, also do not forget to like Share and follow while I create some half-volley content on advertising, hitting it as soon as it touches the ground.
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halfmumbaikar-blog · 7 years
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HAPPY BIRTHDAY @goairlinesindia !!!!! 🎉🎈✨ HAPPY 12 YEARS!!!!! #going12together #air #goair #flight #airstories (at Navi Mumbai (New Mumbai), India)
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tech-network · 2 years
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TOP CONTENT MARKETING TOOLS YOU NEED
The content-marketing tools available to content marketers have evolved significantly. Although many of these tools existed for years before the emergence of content marketing — and would usually be considered simply tools for internet marketing, many of them are rechristening themselves as tools for content marketing. CRAB NETWORK is one of the top Content Creating Companies in Kerala inspired by global innovations and fueled by passion. 
 1. HubSpot Hubs pot is a trustworthy resource, and a nice blog to follow if you’re trying to learn more about content marketing. They’re usually based on inbound marketing, so they’re great particularly for small businesses to help them develop a solid content marketing strategy. This is a fantastic tool from content curation to optimization, as well as social scheduling and email automation systems to assist with anything. 
2. Airstory Airstory is a more effective forum for authors if you want to step up your writing and collaboration game. If you are too busy switching between Evernote, Google Docs, Google Drive and always seem to have a hundred tabs open for analysis, it may be time to look into Airstory. 
3. Grammarly Grammarly to me, the game has changed. Naturally, I’m not what you’d call “detail-oriented,” so if it wasn’t for talented editors, you’d be tearing me apart right now because of the multitude of grammar errors littering my papers. 
4. Contentools Contentools is an effective content marketing platform designed to create, publish, and analyze marketing campaign content. The app also comes with an in-app content editor that enables you to create content with an existing SEO indicator. Some features to remember are its AI-powered content insights, social media posts auto-publishing, collaborative support and integration with a lot of third-party platforms like Salesforce, Evernote, Dropbox, and much more via Zapier. 
5. Inboundli Targeting B2B businesses, Inboundli helps you to create in-house and third-party materials to improve your marketing campaign for content. The app aims to help companies maximize their scope, interaction, target audience, and traffic while saving time and budget. Inboundli focuses on the needs of niche audiences and uses machine learning and predictive analytics to source the industry’s most important data. This method would be a great blessing for those who are used to the difficult, not to mention boring trawl through news sources to discover timely, informative articles relevant to their niche. 
6.Tomoson If you want the blogger’s scope to scale, then Tomoson is the ideal solution. It has thousands of registered bloggers, and you can browse by area of interest as well as metrics such as website traffic, likes Facebook, and followers on Twitter. You can post your items to contests and feedback, as well as a link to unique promotions directly with bloggers.
 7. AdEspresso AdEspresso is a tool that helps you to automate Facebook ads in a simple and understandable way. You can use it to segment and aim, to ensure that your messages reach the right people. It also enables users to target their messages and save demographic preferences, thereby providing a convenient place for storing data like media.
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Content marketing is about communicating your brand, call to action, and providing unique selling points to customers, using a combination of publishing tools, apps, or software. Here's I list  some of most useful content marketing tools👇
🔰BuzzSumo
🔰HubSpot
🔰Uberflip
🔰Populr
🔰Ion Interactive
🔰Vidyard
🔰Airstory
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margaretbeagle · 3 years
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Some Good Tools for Content Marketing
SEMrush
Grammarly
Sprout Social
Loom
Google Keyword Planner
Google Analytics
Airtable
MozBar
Buzzsumo
Airstory
HotJar
WordPress
Google Docs
Mutiny
HubSpot
The Stocks.IM
Yoast
Ahrefs
Vidyard
Trello
Google Optimize
Copyscape
Hubspot Website Grader
Keyword Finder
keywordtool.io
These are some tools that can help you in your next content marketing campaign. Also, do share which of these tools you use or if there is any other tool.
Curious to know.
submitted by /u/propelguru01 [link] [comments] Some Good Tools for Content Marketing published first on https://improfitninja.weebly.com/
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sandralmuller · 4 years
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Best collaborative writing tools
What are collaborative writing tools?
Online collaborative writing tools are the platforms we use to write, edit, review and approve content before it’s published.
These tools manage revision history via version control, allow multiple people to work on a single piece of content at once, and provide a single source of truth.
They allow us to work more efficiently by restricting access to only the people who need to see that content at a specific point of the workflow.
I work with 2 tools that let me do collaborative writing online: GatherContent and Google Docs.
GatherContent
GatherContent is my preferred collaborative writing software program.
The team behind GatherContent know content ops inside out and have designed a tool that helps content teams write, edit and approve content in a structured and manageable way.
What I like about GatherContent
All your content is in the one place in GatherContent. You can see the overall status of your progress, which is great for project management reporting. You don’t have to dive into different drives and folders to find your content and you don’t have to worry about version control.
Templates
GatherContent gives you the ability to set up templates for each content type. This is super handy for setting up pages to mirror wireframes and capture all the content elements you need to write.
You can use the tab functionality within the template, which is handy for separating instructions under a brief tab. You can add directions for the writer and include or link to source material and upload documents like wireframes.
I add another tab for governance and metadata collection. On this tab, I include who the writer, editor and other page contributors are like subject matter experts (SMEs), and I also write the meta description.
I set up a tab with writing and editing checklists—things to review before progressing the page to the next status. Sometimes I create a specific checklist for the SME or content approver to keep them focused on their task—to check the content for technical accuracy or to ensure the content is meeting their business goals and the page doesn’t present any risks for the organisation.
Workflow and page status
GatherContent gives you the ability to set up a workflow from the briefing process through to final approval, whatever that looks like for your project.
As each page moves through the workflow, it triggers an email alert to pass the baton, so you know it’s been reviewed and it’s now your turn to work on the page.
The advantage over a Word document is that when you’re working on many web pages, you don’t necessarily want a SME to review every single page. And if you have all of your content in a large copydeck, you don’t want to have to separate that page out or send the whole document to the SME. You can send them the link to only the pages you want them to review.
At any time, you can see the status of all pages and know where they are in the workflow.
I would like the ability to set different workflows based on the page template, but that’s not possible yet. Sometimes the standard workflow is overkill for a particular content type.
User management
You can create roles and give those roles certain permissions.
For example, I lock down SMEs to commenting rights only. The SME’s role is to review the content to ensure it’s technically accurate. Nothing more. I don’t want them changing the content and slipping their bureaucratic, passive voice back in. They can add their feedback via comments. I can then selectively action their feedback.
Version history
You can easily switch between different versions. It highlights in each version what was changed and who made those changes. I can’t count the times I’ve had to review or even rollback to a previous version. The version history function has been a lifesaver.
Exports and backups
I’m not a developer so I’m yet to connect GatherContent with a CMS, but it’s possible to do this and upload content directly into a CMS.
But I use the export functionality to create weekly back-ups in Word and CSV formats… just in case. And I have needed the backups in the past.
Pricing
Starting at around $AU150 per month, you might not think it’s a cheap tool, but you (and your clients) will save that and hundreds more in project management fees each month. And it will save you from pulling your hair out while keeping track of the status of multiple Word documents and collating feedback from all the SMEs who need to see and approve each page.
Bonus content and resources
GatherContent’s resources section is jam-packed filled with more knowledge than you can waggle a dictionary at. From webinars and blog posts to templates and eBooks, you can even see an interview GatherContent did with Matt Fenwick and me under the True North Content banner on using GatherContent to engage stakeholders in the content process.
Google Docs
Google Docs is a free online alternative to desktop word processing software like MS Word. You only need a Google account to access Google Docs.
What I like about Google Docs
Real-time collaborative writing
I like that Google Docs is a real-time collaborating writing tool. You can share the doc with anyone and you can both work on it at once. Stored in the cloud, updates are live. You can see what other people are adding to the document in real time.
Version and comment history
Google Docs saves the comment history and lets you tag an individual within the document and assign a task to them.
I like to resolve comments after they’ve been actioned, reducing on-screen clutter. You can’t do this in Word. But after I’ve resolved them, I like still having access to all comments in case I need to refer back to a decision.
I like that I can also easily access past versions of the document, too.
Single version of a document
When writing in MS Word, you email the first draft of a document to your client. They email you back with their mark-up and comments. You action their feedback and send them the next draft. They forward to someone else in their organisation, who forwards it to someone else. Eventually, they email you back with three versions attached with conflicting advice in the comments in each document. Argh!
With Google Docs, you avoid all that nonsense.
Restricted access and editing rights
When you send a Word document out to the world, anyone can forward it on. But with Google Docs, you can lock down access by restricting access rights to only the people you want to be able to view, edit or comment on the document.
Enhance features with Google Doc extensions
You can install Google Doc extensions, giving you extra functionality.
From to SEO features to enhanced grammar checks and other writing tools, you find a solution for pretty much any scenario you can think of.
Check out this article that lists 25 Google Docs add-ons.
Pricing
Google Docs is free for personal use. You can upgrade to G Suite for business, but you can use all the functions you’ll ever need from a personal account.
Untested collaborative writing tools
There are a bunch of other collaborative writing tools available that I haven’t explored yet, or in any meaningful way.
Workflowy
My latest discovery is Workflowy. It looks like an interesting writing tool and I’m going to explore it further. It’s not a replacement for GatherContent by any stretch, but it’s worth a test drive to see what it’s capable of because I’m sure there are some projects I work on that it could serve well.
Etherpad
Etherpad is a free, open-source online writing tool that allows for real-time collaborative writing. It’s a desktop tool, so you have to download and install the software.
It’s interface is simple and uncluttered.
It offers many of the same advantages as GatherContent and Google Docs in that you can collaborate with colleagues in real time.
Airstory
I bought Airstory a few years ago, but I haven’t given it a proper run, yet.
It’s distraction-free interface first attracted me. It doesn’t have pages—content is infinite. You can add people to your project and assign them roles—much like in Google Docs—as a viewer, editor, researcher or owner.
The traditional hard AF way
Before we were blessed with collaborative writing apps or platforms, we used to deliver content projects in Word documents and manage their delivery in an Excel spreadsheet.
In 2005 I managed a large content development project for a government department that brought 26 websites into a single site. We’re talking 100s of pages we edited or wrote from scratch and shuffled through the approval process. As a freelance content consultant, I managed a team of 12 writers and we spent at least 6 months writing and editing that content. In Word. 😱 And tracked in an Excel spreadsheet. 😱
When I think back on that process, it’s no wonder it took us 6 months to generate that amount of content. The project management load alone of manually tracking the status of 100s of web pages makes me clutch my non-existent pearl necklace in horror. I’m so glad I don’t work like that anymore.
Collaborative writing tips
If you’re working on a project and using a collaborative writing tool, here are some tips to help you take advantage of the power and ease of collaboration from content brief through to publication.
Map out your workflow
Think about the whole process from start to finish and map out the workflow you think applies to your project. Test the workflow with a single piece of content. Be prepared to tweak and refine it as you need to during the project.
Set rules around access
Giving people access to a tool like GatherContent means your client can see your works in progress. You can lock them down to a single page, only to a project.
This means you’ll inevitably find SME or client comments on a draft document. This can be quite annoying when you’ve not finished writing, let alone editing the document.
Let clients know that they should only review content that’s at a certain stage of the workflow.
Appoint a client-side content wrangler
Appoint someone on the client’s side to be the content wrangler. They have to make sure everyone who needs to see the document does at the appropriate time (GatherContent makes this so easy) and collate all feedback and give you definitive advice on which action you need to take. Otherwise, you’ll find yourself sifting through conflicting comments from different SMEs and unsure how to respond to their feedback.
Don’t abuse the comment function
No one wants to be tagged eleventy billion times in a document. In a tool like GatherContent, that will trigger an email to the person you’ve tagged, each time you tag them. Same with Google Docs.
Instead, I write @SME or @marsha when I add comments, but don’t actually tag the specific person until the page is complete. Then I tag them once and ask them to review each of the comments marked to their attention.
This is a much better process than dealing with a cranky SME with a cluttered inbox.
Set up a rule to automatically keep project notification out of your inbox
It can get very noisy when working on a collaborative project. I find it helpful to set up a rule in my inbox that directs all GatherContent notifications to a specific folder, rather than clutter my inbox. That way I can drop in once or twice a day and take action.
Don’t step on toes
Having a workflow should mean that you’re not working on content at literally the same time as someone else.
Keep the workflow in mind when commenting or editing someone’s work. If they’re not ready for you to see it yet, you shouldn’t be poking around in there.
If you do some pair writing, then great! I find having a video chat and screen sharing while doing pair writing is the best way to avoid standing on another writer’s toes.
Running copywriting projects with collaborative writing tools
Do you currently use collaborative writing tools on your copywriting and editing projects? Are you planning to use one in the future? I’d love to hear about it in the comments below.
Best collaborative writing tools was originally published on Sandra Muller
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Assistive Technology For Writing
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artcast · 4 years
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Consigli utili per Wordpress (tips, tricks e funzionalità)  Ep. 5 - le cose più strane che puoi fare con Wordpress
Clicca qui per ascoltare il #Podcast: https://t.me/ArtlandisPodcast/670
Ecco la lista delle funzionalità citate in questa serie con alcuni esempi di “stranezze” (sparsi nell’elenco) da rintracciare nello storico dei plugin di Wordpress per farsi due risate :)
Cool Timeline https://it.wordpress.org/plugins/cool-timeline/
Side menu (menù laterale) https://en-gb.wordpress.org/plugins/side-menu/Slider 
Logo (area loghi scorrevole) https://wordpress.org/plugins/logo-slider-wp/
Add Search To Menu https://wordpress.org/plugins/add-search-to-menu/
Dark Mode (modalità notturna): https://wordpress.org/plugins/dark-mode/
Two-Factor (autorizzazione): https://wordpress.org/plugins/two-factor/
Embed Bible Passages https://wordpress.org/plugins/embed-bible-passages/
Ultimate Appointment Booking & Scheduling https://wordpress.org/plugins/ultimate-appointment-scheduling/
Interactive 3D FlipBook https://it.wordpress.org/plugins/interactive-3d-flipbook-powered-physics-engine/
Airstory (plugin piattaforma scrittura cloud freemium) https://wordpress.org/plugins/airstory/
Meks Quick Plugin Disabler (disabilita temporaneamente tutti i plugin): https://it.wordpress.org/plugins/meks-quick-plugin-disabler/Seriously 
Simple Podcasting https://wordpress.org/plugins/seriously-simple-podcasting/
Podlove Subscribe button https://wordpress.org/plugins/podlove-subscribe-button/
Podlove Podcast Publisher https://wordpress.org/plugins/podlove-podcasting-plugin-for-wordpress/
Football Pool https://wordpress.org/plugins/football-pool/
LearnPress – WordPress LMS Plugin https://wordpress.org/plugins/learnpress/ + https://demo-learnpress.thimpress.com/
Custom Login (customizza area iniziale): https://wordpress.org/plugins/custom-login/
Quiz Cat – WordPress Quiz Plugin https://wordpress.org/plugins/quiz-cat/
ARI Stream Quiz – WordPress Quizzes Builder https://wordpress.org/plugins/ari-stream-quiz/
WP Multi Network (multi-siti): https://wordpress.org/plugins/wp-multi-network/
Gallery – Photo Gallery – Image Gallery https://wordpress.org/plugins/modula-best-grid-gallery/
WooCommerce shop to Facebook https://wordpress.org/plugins/facebook-shop-by-storeyacom/
Quotes Collection https://wordpress.org/plugins/quotes-collection/Multiplayer Games Plugin https://wordpress.org/plugins/multiplayer-plugin/
BEA – Sanitize Filename (sistema nomi di files con puntini): https://wordpress.org/plugins/bea-sanitize-filename/
WP Customer ReviewsOjama Flying Sankocho (uccello del paradiso da cliccare) https://wordpress.org/plugins/ojama-flying-sankocho/#description
Voice Comments & Reviews – Heyoya - https://wordpress.org/plugins/heyoya-voice-comments-reviews/
Organize Series (organizza in serie)  https://wordpress.org/plugins/organize-series/Stylish 
Scrolling Title (titolo tab scorrevole): https://wordpress.org/plugins/stylish-scrolling-title/WordPress 
Social Sharing Plugin – Sassy Social Share (ok GDPR) https://wordpress.org/plugins/sassy-social-share/
Easy Footnotes (Note a piè di pagina): https://wordpress.org/plugins/easy-footnotes/Flipagram - https://wordpress.org/plugins/wp-flipagram/ - https://flipagram.com/
Animated Login (intro logo animato) - https://wordpress.org/plugins/animated-login/
Postmark for WordPress (wp smtp) - https://wordpress.org/plugins/postmark-approved-wordpress-plugin/
WP pack Stupid version (da scaricare)
Hello Stranger Things (hello dolly) https://wordpress.org/plugins/hello-stranger-things/#description
Hello Simpsons Chalkboard Gag https://wordpress.org/plugins/hello-simpsons-chalkboard-gag/
Darth Vader, Star Trek, l’aereo più pazzo del mondo.Scratch & win giveaways for Website & Facebook https://wordpress.org/plugins/scratch-win-giveaways-for-website-facebook/ (con Social e mail login)
Rage Avatars (meme) https://wordpress.org/plugins/rage-avatars/
(Podcast giugno 2018)
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ageloire · 5 years
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The 19 Best Content Marketing Tools in 2019
While no content marketing tool can replace a solid strategy and talented humans, having the right tech stack can certainly help you get the job done better, easier, and more efficiently.
There are hundreds of content marketing tools available, some free or cheap and some very expensive. They also serve tons of different purposes, from content ideation to production to promote, optimization, and more. The content marketing technology landscape is growing every year.
This is exciting, since it means that if you have a problem, you can probably find a software solution to help you solve it. But it’s also overwhelming. How do you know which of the couple hundred tools are worth trying?
This post will help clarify those decisions for you. We’ll outline the top 19 content marketing tools in 2019.
The 19 Best Content Marketing Tools in 2019
HubSpot
WordPress
Google Docs
Airstory
Grammarly
Yoast
Buzzsumo
Ahrefs
Vidyard
Loom
Trello
Airtable
Google Analytics
HotJar
Google Optimize
Mutiny
The Stocks.IM
Canva
Adobe Photoshop
1. HubSpot
HubSpot offers many content marketing tools, and many of them are free to try. These include:
A powerful form builder
Popup tools
Live chat and chatbots
And all-in-one WordPress plugin for marketing
In addition to free content marketing tools, if you really want to build a growth machine, HubSpot has a world-class CMS and the most powerful marketing automation platform in the industry and allows you to centralized everything to a free CRM. This means that, at each and every level of a company’s growth, HubSpot has some solution that can help you build your content marketing program.
HubSpot also makes products for sales and service teams. As such, it can really be the ground control for your whole business.
Meta, right?
2. WordPress
WordPress is the most widely used CMS in the world. As of August 2018, VentureBeat reported that WordPress powers about 30% of the internet in general.
Social proof can sometimes lead us astray, but in this case, it turns out that WordPress is a pretty powerful tool, both at the beginning stages and as your grow your content marketing program (it’s used by sites like The New Yorker and The Next Web)
At its core, WordPress is an open source CMS that allows you to host and build websites. You can self-host or host your site via WordPress.com. WordPress contains plugin architecture and a template system so you can customize any website to fit your business, blog, portfolio, or online store.
It’s a highly customizable platform and is widely used by bloggers.
3. Google Docs
Google Docs is to content marketing what a kitchen is to chefs: it’s where all of the work gets done before the final presentation.
Personally, I don’t know any content marketers who don’t use Google Docs to draft their articles. It’s the best platform for collaboration by a long shot, but it’s also easy to use has a pleasant user experience.
In addition, you can usually find a way to upload Google Docs directly to your CMS. In the case of HubSpot, you can do that by default. If you use WordPress, you can use a tool like Wordable to help you out.
Google Docs is free, quite ubiquitous, and pleasant to use. Not many reasons not to use it.
4. Airstory
If you do want to step up your writing and collaboration game, Airstory is a more powerful platform for writers. If you find yourself moving too often between Evernote, Google Docs, Google Drive, and you always seem to have a hundred tabs open for research, it might be time to look into Airstory.
It helps you save quotes, images, and multimedia and drag and drop it into any application where you do writing. As such, it’s an incredible tool for collaboration, but also for writers who are working on longer form content (such as books or ebooks).
5. Grammarly
Grammarly has changed the game for me. I’m not naturally what you would call “detail-oriented,” so if it weren’t for talented editors, you’d be tearing me apart right now for the multitude of grammar mistakes littering my articles.
Grammarly, however, reduces my error rate by probably 50-80%. I still have some mistakes slip through, but to a large extent, Grammarly saves me from embarrassment (not just when writing articles, by the way - it also works for social media and forum comments).
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6. Yoast
Yoast is one of my favorite tools for writing SEO-focused content.
It’s a sort of “all-in-one” WordPress plugin for SEO that helps do pretty much everything, including optimizing content for a keyword, previewing and editing meta-descriptions and URL slugs, abstracting away technical SEO tasks, and suggesting relevant internal links.
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They have over 9,000,000 downloads, 4.9 out of 5 stars in the WordPress marketplace, and just anecdotally, everyone I know who uses WordPress uses Yoast. It’s just a great plugin.
7. Buzzsumo
Buzzsumo is a great multi-purpose content marketing research tool.
One of the main things it can do is help you analyze what content performs best for any topic or competitor. You can see metrics like social shares, backlinks, and which influencers are sharing as given piece of content.
They also have great influencer reports so you can see who the thought leaders are for a given topic area.
  8. Ahrefs
Ahrefs is my personal favorite SEO tool, and I use it just about every day. It’s great for everything from tracking the rankings of your keywords to analyzing your competitors’ keywords and traffic and much more.
Everytime I think I’ve mastered the full functionality of Ahrefs, I find a new feature that surprises and delights me. The basics, such as keyword research or site analyzer, are wonderful. But I also love reports like “top pages” (where you can analyze the most valuable pages on a website), or “content gap” (where you can see what competitors rank for that you don’t).
  9. Vidyard
Vidyard is a video marketing platform that helps you host, share, and promote video content on your website.
They have a sales solution as well to help you close more accounts, but the marketing solution is what I’m most used to. Vidyard’s video analytics are robust, you can run A/B tests and personalize videos, and you can even gate videos at a certain time length to help capture leads.
10. Loom
Loom is a tool that I’ve more recently begun using, but at this point it’s a staple for me.
It’s a simple tool, but one with powerful use cases, even beyond content marketing. What it does is allow you to create, edit, and share screen share videos. For content marketing, I love this, because I can create and embed tutorials for technical walkthroughs.
Organizationally, I love it as well. It’s great for communicating quick questions or explaining concepts to other team members (without requiring a full, synchronous meeting).
11. Trello
When you really start producing content, you’ll need some way to manage the process. This is particularly true if you’re working with many staff writers or guest writers.
My favorite tool for this is Trello.
Trello is a simple kanban and project management tool, which means it can be used for many purposes. In fact, I’ve used it for tons of things, like growth experiments, sales pipelines, and product feature roadmaps.
But I really like it as an editorial calendar tool.
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12. Airtable
Airtable is another project management tool, though it’s a little more complicated (though also customizable). It’s kind of like a mixture between spreadsheets and Trello. Again, with Airtable, the use cases are many, but I really like it for two content marketing purposes:
Editorial calendars
Influencer/writer management
I’ve also used Airtable for several other things in the past, including growth experiments and general team operating documents.
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13. Google Analytics
When talking about content marketing tools, you can’t leave measurement out of the discussion.
Surely, you can get some good insights from SEO tools like Google Search Console as well as previously listed tools like Ahrefs. But you’ll also want a digital analytics platform so you can track business metrics.
Google Analytics is one of the most widely used platforms online. It’s easy-to-use (at least the basic configurations), and it’s free. Two big benefits.
However, it’s also very powerful if you’re technical and know how to setup a proper configuration. You can not only track goals, like form submissions or product purchases, but you can also set up behavioral events, like scroll-depth.
14. HotJar
HotJar is my favorite user experience analytics tool. It’s got some qualitative tools, such as on-site poll, surveys, and session replays. Where Google Analytics can help you uncover the “what” and “where” of user behavior, these tools can help you start to tiptoe into the “why.”
In addition, they also provide some quantitative tools such as heat maps. These allow you to get a good visual picture of where you visitors are clicking and scrolling.
One use case I love HotJar (outside of CRO) for is to source interesting content ideas:
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15. Google Optimize
We’ve got a quantitative digital analytics tool (Google Analytics) and a qualitative insights platform (HotJar), so we presumably can know a lot about our readers and our website at this point. But what if we want to make a change to our blog or landing pages?
My background is in optimization, so if there’s sufficient traffic, I like to set up A/B tests for site changes.
There are many tools out there for this, but I wanted to list Google Optimize because it’s free. It’s also a good starter option to get used to. If you do want to explore other options, here’s a good article comparing the market solutions. But Google Optimize is a great start.
16. Mutiny
A/B testing is one thing; personalization is also an interesting avenue to explore.
Where A/B testing is a controlled experiment with a limited time-horizon, personalization allows you to deliver different unique experiences to subsets of your overall audience.
For example, you could target mobile users with different popup forms. Or you could target visitors who have read three blog posts with an offer for a specific e-book. Or you could target people who scroll 75% of the way down a certain blog post with an in-text CTA.
The options are endless, only limited by your time, resources, creativity, and prioritization.
Anyway, Mutiny is my favorite platform in this space. It’s designed for B2B, so if you’re in ecommerce you may want to look at another tool like Evergage. But Mutiny is a good and promising newer player with lots of functionality.
17. TheStocks.IM
Most good content marketing includes imagery, so it only makes sense to include a stock photo site here in our list of content marketing tools.
I like TheStocks.IM because it aggregates several free stock photo sites, including Unsplash (my favorite) and Pixabay.
  18. Canva
What about when a stock image doesn’t cut it, and you want to make your own imagery?
Canva is a great option here.
With Canva, you really don’t need to have excellent graphic design skills. I’m a horrible designer, and I can make decent looking graphics with Canva. It’s really designed for the layperson.
This tool is great for all kinds of content marketing imagery, like social media images, blog cover photos, Twitter cover photos, etc. It’s pretty all-purpose.
19. Adobe Photoshop
Now, what if you want to make your own imagery, but you actually are good at graphic design?
Well, in this case, Photoshop is the gold standard. It’s great for editing photographs as well as creating images such as Facebook photos, blog cover photos, and even screenshot tutorials.
I find that, just as with SQL, little bit of skill with Photoshop goes a long way.
Not all of the content marketing tools on this list are free, though many of them are. 
As such, if you're a content marketer on a budget, look into the following tools, which can all be used or at least tested out for free. 
13 Free Content Marketing Tools in 2019
HubSpot
WordPress
Google Docs
Grammarly
Yoast
Loom
Trello
Airtable
Google Analytics
HotJar
Google Optimize
The Stocks.IM
Canva
Content marketing tools won’t save a bad content strategy or a bad product
... but they’ll certainly help you get the job done faster and more effectively.
Obviously there are many more content marketing tools out there, but for this list, I tried to only list those that you really need as well as the tools that I like the most.
from Marketing https://blog.hubspot.com/marketing/content-marketing-tools
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buzzandtips · 7 years
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Writing is a very personal practice. There are millions of possibilities to write a particular thought or idea, and a writer only has to settle in just one. As more ideas pile up, an author sticks to a particular style that defines him or her.
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hottestproducts · 7 years
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The fastest way for teams to create content
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