#branding trends

[koobruk]

Understand the critical importance of branding in 2024 with our detailed guide. Discover how effective branding strategies not only build a memorable image but also strengthen customer loyalty and competitive advantage. This article covers the latest trends and techniques in branding that can help businesses thrive in a dynamic market environment, focusing on digital and sustainable branding practices.

[reasonsforhope]

It’s an open secret in fashion. Unsold inventory goes to the incinerator; excess handbags are slashed so they can’t be resold; perfectly usable products are sent to the landfill to avoid discounts and flash sales. The European Union wants to put an end to these unsustainable practices. On Monday, [December 4, 2023], it banned the destruction of unsold textiles and footwear.

“It is time to end the model of ‘take, make, dispose’ that is so harmful to our planet, our health and our economy,” MEP Alessandra Moretti said in a statement. “Banning the destruction of unsold textiles and footwear will contribute to a shift in the way fast fashion manufacturers produce their goods.”

This comes as part of a broader push to tighten sustainable fashion legislation, with new policies around ecodesign, greenwashing and textile waste phasing in over the next few years. The ban on destroying unsold goods will be among the longer lead times: large businesses have two years to comply, and SMEs have been granted up to six years. It’s not yet clear on whether the ban applies to companies headquartered in the EU, or any that operate there, as well as how this ban might impact regions outside of Europe.

For many, this is a welcome decision that indirectly tackles the controversial topics of overproduction and degrowth. Policymakers may not be directly telling brands to produce less, or placing limits on how many units they can make each year, but they are penalising those overproducing, which is a step in the right direction, says Eco-Age sustainability consultant Philippa Grogan. “This has been a dirty secret of the fashion industry for so long. The ban won’t end overproduction on its own, but hopefully it will compel brands to be better organised, more responsible and less greedy.”

Clarifications to come

There are some kinks to iron out, says Scott Lipinski, CEO of Fashion Council Germany and the European Fashion Alliance (EFA). The EFA is calling on the EU to clarify what it means by both “unsold goods” and “destruction”. Unsold goods, to the EFA, mean they are fit for consumption or sale (excluding counterfeits, samples or prototypes)...

The question of what happens to these unsold goods if they are not destroyed is yet to be answered. “Will they be shipped around the world? Will they be reused as deadstock or shredded and downcycled? Will outlet stores have an abundance of stock to sell?” asks Grogan.

Large companies will also have to disclose how many unsold consumer products they discard each year and why, a rule the EU is hoping will curb overproduction and destruction...

Could this shift supply chains?

For Dio Kurazawa, founder of sustainable fashion consultancy The Bear Scouts, this is an opportunity for brands to increase supply chain agility and wean themselves off the wholesale model so many rely on. “This is the time to get behind innovations like pre-order and on-demand manufacturing,” he says. “It’s a chance for brands to play with AI to understand the future of forecasting. Technology can help brands be more intentional with what they make, so they have less unsold goods in the first place.”

Grogan is equally optimistic about what this could mean for sustainable fashion in general. “It’s great to see that this is more ambitious than the EU’s original proposal and that it specifically calls out textiles. It demonstrates a willingness from policymakers to create a more robust system,” she says. “Banning the destruction of unsold goods might make brands rethink their production models and possibly better forecast their collections.”

One of the outstanding questions is over enforcement. Time and again, brands have used the lack of supply chain transparency in fashion as an excuse for bad behaviour. Part of the challenge with the EU’s new ban will be proving that brands are destroying unsold goods, not to mention how they’re doing it and to what extent, says Kurazawa. “Someone obviously knows what is happening and where, but will the EU?”"

-via British Vogue, December 7, 2023

[brandboardmedia]

Upgrade Your Branding Game with These Latest Trends

Discover the latest branding trends to make your brand stand out. Learn how to use sarcasm, monochromatic themes, and icons to create a lasting impact. Read more.

[graphicmamastudio]

These are the latest uprising GRAPHIC DESIGN TRENDS that will shape the design industry in 2024. Check them out

[toyastales]

S/S ‘14 Alexandre Vauthier

[cozylittleartblog]

yeah like having to deal with the obnoxious middle aged women who thrift to resell wasn't bad enough, now we got the braindead fast fashion bozos cluttering things up too.

its ok shirt, i will love you like somebody else apparently couldn't even if you shed microplastics into the water supply and will fall apart after 7 wears. and then i'll sew you back together like anyone with two braincells to rub together Should

[daeyumi]

au Ganondorf 🪷

ngl i am Very proud of his design

[stick-by-me]

The 80s called, they want their stickers back!

[margaretcruzemark]

Amber Valletta by Glen Luchford for Prada Spring 1998

[femmefatalevibe]

Femme Fatale Guide: Fall Wardrobe Essentials

Staple Tees:

**Purchase in Modal, Pima cotton, or a cotton-cashmere blend**

Fitted crewneck tees (long-sleeves/tees & tanks for layering)

Relaxed fit long-sleeve tees

Turtleneck long-sleeve top (fitted & relaxed fit options)

Contour bodysuits

Blouses/Shirting:

Silk button-down blouse

Cotton button-down blouse

Silk shell top/t-shirts/camis (for layering)

Sculpt knit top(s)

Self-tie wrap blouse

Shirred boatneck, mock neck, or cowlneck silk blouse(s)

Leather button-down

Knitwear:

Thin cashmere/wool crewneck sweater (fitted/relaxed fit)

Thin cashmere/wool turtleneck sweater

Chunky relaxed-fit cable knit sweater

Knit polo-neck sweater

Cashmere sweater vest (crewneck, v-neck, and/or turtleneck)

Mockneck cashmere/wool sweater

Cashmere long-sleeve sweater dress

Cashmere/knit skirt (mini, midi, or maxi - depending on your personal preferences)

Sophisticated coordinating knit set (top/pants or skirt of your choice)

Casual knit set (top/pullover and relaxed fit pants)

Cashmere cardigan

Cable knit cardigan (doubles as a light jacket)

Bottoms:

Black straight-leg jeans

Black bootcut/flared jeans

Black straight/bootcut trousers

Wide-leg trousers (I love a solid black, black pinstripe, and black with lace-up detail selection)

High-waisted leather pants

Split hem trousers

Stretch jersey/cashmere pants (straight-leg or flared)

Quilted leather/tweed mini skirt

Knit/wool mini and/pencil skirt

Leather skirt (mini or midi)

Silk midi skirt

Dresses/Jumpsuits:

Knit/sweater dress

Little black dress (shift dress/A-line cuts are great)

Blazer dress/jumpsuit

Slip dress (for layering)

Minimal black jumpsuit ("LBJ")

Leather and/or denim dress or jumpsuit

Jackets & Outerwear:

Black tailored blazer

Leather blazer

Tweed jacket

Trench coat

Leather moto/cropped/bomber jacket

Black wool coat

Raincoat ( I like Rains for high-quality options on the affordable side that are still built to last for several seasons)

Statement jacket/coat

Footwear:

Sleek flat/low-heel black boots with a pointed-toe or square-toe silhouette (I love Vagabond, Jeffrey Campbell, Vince Camuto, and Sam Edelman for more affordable, high-quality options)

Black loafers/sleek black flats

Black lace-up boots

Black heeled boots

Black pumps

White sneakers

Rain boots (I recommend the Melissa Shoes Welly/Grip/Step boots or a stylish, sustainable, and more affordable option)

Accessories:

White/black ankle & crew socks

Black control top tights

High-waisted shapewear shorts

Chunky/small chain necklaces & bracelets

Simple pendant necklace(s)

Pearl necklace

Simple diamond studs

Crystal drop earrings

Minimalist bangles

Stackable rings

A sleek, minimalist black tote (can fit a laptop for work/travel)

Black shoulder bag

Small black bag (top handle, crossbody, etc.)

Statement bag/evening bag

Cashmere scarf

Silk/decorative scarf

Fingerless/touch-screen friendly, lightweight gloves

Lingerie/Loungewear:

Seamless bra/underwear

Lace bra/underwear

Matching pullover cotton sweatshirt/sweatpants

Knit or jersey cotton top/lounge pants set

Luxurious pajama set (silk, Tencel, cashmere, etc.)

A to-die-for piece of lingerie like a lace slip/silk teddy

Silk or cozy robe

Cozy open-back slippers

[hauntedtoybox]

miff mothman by jellycat (x)

[girlwiththegreenhat]

oh my god they added a stanley cup to neopets

[parachutingkitten]

Hey idk if this is actually you or if someone is pretending to be you. Is this legitimately you?

(Sorry I don’t know if this is a troll or not and everyone in the server is confused.)

I don't think I've even opened discord in like 5 years now. Definitely not me. I would hope people don't think low enough of me that I would do this crap. This appears to be a racist POS who for some reason feels the need to impersonate a D list ninjago youtuber. You can ban them.

[intuitive-revelations]

It's one thing adding Classic Who (!!!) and the other spin-offs given all of New Who is already on iPlayer, but adding audio descriptions and sign language to apparently everything is wild!

I assume this implies the same things are going to be on Disney+ internationally too? Would make sense to apply the same work on both platforms.

(Although assuming they brought all the features on there too, I assume they'd do sign language again, for both BSL and ASL? I've never used Disney+ so no idea what accessibility options look like on there.)

[phantombreadproject]

ALMOST MISSED THE OPPORTUNITY FOR THIS it’s Wednesday but also the Dannypocalypse :)

[toyastales]

Louis Vuitton