Best eLearning Services Companies Worldwide in 2022-Edufic Digital
Influence of Articulation in brand promotion
It is a well-known fact that brands are created in the minds of your audiences. It is very easy to calculate the value of the products and services but it is difficult to determine the brand value of the product. The brand value of the products or services of a company is determined by the perception of your customers. Long term success of any company depends on this brand value and the way you build the value into the brand. Communication of the brand value to your audience is equally important. Big giants like Apple, Microsoft, and Google have high brand equity.
Brand equity can’t be determined in the monetary terms. A strong brand promotion adds to the visibility of the products/services of the company. It complements the credibility of the brand, develops a good reputation in the community and helps in customer delight. The brands can tap on these benefits and can create highly valued brands so that the mindful consumer is attracted towards the brand. The end consumer buys a product or a service after meticulous research. This alone is not enough. The consumer seeks social proof for the brand. It is often seen that the products and services which reflect and resonate the consumer’s personality find a way to his heart and are most likely to be bought by him.
The human span of attention is approximately found to be 8 seconds. It is these 8 seconds in which the content should attract the audience and also compel him to buy. This can only happen with precise content management and marketing. Add to the videos the brilliance of digital motion and see the results. In today’s world, less is more. The content should be accurate and interesting. Too many facts and figures make the content boring. Balancing the words and synchronizing them with appropriate videos, facts, statistics can increase the reach to its audience.
Influence of articulation in brand promotion can’t be emphasized more on. This is the most important deciding factor when it comes to the purchase of the product. Articulation is an art. Effective articulation conveys the idea behind the brand to the buyer. It is a brilliant way of remarkable marketing of a product or a service. Strengthen your brand equity with Edufic Digital. They know the ABCs of digital promotion like no one else. Edufic Digital, Bangalore is a premier company which offers its consumer with high quality digital creative solutions to various brands. It has an in-house creative team of professionals. It has its presence around the globe majorly in Europe, Singapore and Dubai.
Many big corporate giants like Danfoss, Piramal, Standard Chartered and the likes share success stories with Edufic Digital. All thanks for their potential brand marketing and digital marketing! The various domains which make Edufic Digital so popular amongst the brands are its content development services and video production and design services.
Today’s consumer is well informed and well-read. It is always advisable to hold hands with the experts for digital marketing. Edufic Digital is one-stop solution for all your digital marketing needs and more!
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IETM for Beginners A Quick Guide to IETM Code and Pixels
IETM: Interactive Electronic Technical Manual
Training Aids to Defence Client
If you are a supplier of defence then along with the system/equipment you also need to provide Training Aids
(CBT) — Computer-Based Training
Charts and Bloups
Video Film
Training Work Modules
Manuals Hard Copies
IETM
Evolution of Documentation in Defence
Before — Hardcopies and PDFs in DVDs (Upto 2015)
What is the meaning of the IETM?
Manual: Manual means any literature organized or written in a prescribed manner to guide the user.
TechnicalManual: This means the literature is technical, like user manuals, maintenance manuals etc. Hard copy
Electronic Technical Manual: This means the manual is available in the form of an electronic version which simply means digital format or softcopy. It can be a PDF file or a database-driven software application.
Interactive Electronic Technical Manual:
Let us first understand the meaning of Interactive.
The meaning of interactive is two people or things influencing each other.
Allowing a two-way flow of information between an electronic device /computer and a user; responding to a user’s input.
Involving the actions or input of a user. Especially
It means when the Electronic User manuals Interact and respond with the user, that is you, it will become an Interactive Electronic Technical manual.
Interactive Features
Interactivity
Hyperlinks
Hot Spots
Text hotspot
Image hotspot
VideHotspot
Bookmarks
User wise bookmarks
Navigation
Linear navigation
Non-liner navigation
Page Search
Global search
Best matched
Content tree
Related topics
Core IETM
Documents
Drawings
Annotation
User wise bookmarks
The documents and pages are many hence, for easy and fast accessibility complete content is converted and stored as a database.
Whenever the user wants some information, IETM software produces the information in a fraction of a second.
Use or Purpose of the IETM?
The purpose of the Manual is to give information related to the equipment to the end user for quick reference.
All the technicality is written in detail so that when an issue arises, the user can refer to the manual, as every time OEM or technical person or subject matter expert might not be available on the spot to resolve the issue.
If the manual has 10 pages users can refer easily.
But any system used by the defence will have multiple manuals and thousands of page counts and many times a user has to cross-refer between manuals, intra-manual and inter-manual to resolve the issue.
Referring to 10- 15 hard-copy or even soft-copy books simultaneously will be difficult and time-consuming.
How to access the IETM ?
IETM is a web-based application like our bank software or any other web application. The graphic user interface will be provided to use IETM through which users can interact and get the desired data.
Like all other standard software, Unauthorized users cannot access the IETM. IETM is a Login - login-based application. Only users having valid Login credentials can access the software.
Based on the user log credentials data will be provided to the user.
IETM has 2 types of Users and one Administrator
Maintainer
Operator
If the operator logs in, the user gets all the content related to operator use, similarly if the maintainer logs in only maintenance-related content is visible for that user.
Ideally, all the content is available for both users, because the purpose of the IETM is to refer to the manual to fix the issue.
Administrators can create users who can see the user’s navigation and log-in history and interact with the users using user dashboards through Annotations.
What Inputs are Needed? (From OEM to Create IETM)
All the softcopies of user manuals to be converted to IETM.
All images Videos, and drawings to be integrated into IETM.
Subject matter expert to resolve technical clarifications
Table of contents/tree structure.
Minimum Hardware Requirements?
NO High-end hardware or servers are required to run IETM.
However, if more concurrent users, then a good configuration server with good LAN connectivity must be ensured.
i3 with 8 GB RAM systems is the minimum configuration required for the server or for Node.
Deliverables
BASED DB (Manuals are covered in the Database)
IETM VIEWER Software
User Manual and Installation Manual
Standards — compliance
Costing of IETM: (Interactive Electronic Technical Manual)
Level of IETM, is it Level 3 or Level 4
Cost will be based on the number of pages that are to be converted
The vendor calculates the cost per page. And a fixed cost of IETM viewer software
If you want to create IETM by yourself self then you also need to buy IETM authoring software.
What are these Levels?
Level — 1 is any PDF file
Level — 2 is a PDF file with hyperlinks from the table of contents to the body etc.
Level — 3 is an HTML application. More hyperlinks, simple search, a content tree having log a screen with a hardcoded username and password and supplied in the format of EXE so that Windows can easily open
Level — 4 is Software plus Content/manuals converted as Database
Regarding Level — 5, rest assured, till 2028 it will be Level — 4 only. As of now, there is nothing practically called Level — 5. Few are calling virtual reality and Augmented reality and Artificial intelligence Level — 5.
Pulling data from many user inputs and analyzing and giving results are done in Level — 5. IETM software cannot pull the data from various real-time points as No OEM will give the real-time information to third-party software directly. Yes, if the information is available offline, then that information can be imported into IETM and can be used as a reference.
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