#fashion revolution

[epopoiia-leblog]

Une expérimentation

Il était une fois une expérimentation. C’était hallucinant. Il n’avait pas voulu y croire et pourtant, maintenant qu’il avait le résultat sous ses yeux, il était bien obligé d’admettre que les autres avaient eu raison et qu’il aurait eu tort de ne pas les avoir écoutés. Lui était de la vieille école, il avait ses habitudes, ses propres méthodes et techniques qui avaient participé à son succès et, après tant d’années dans le métier, il ne doutait plus de la maîtrise de son art. Têtu et obstiné, au plus il vieillissait, au plus il s’enfermait dans ce qu’il savait faire avec une méfiance souvent indue envers toute forme de nouveauté. Mais il avait quand même bon fond et il ne voulait pas qu’on garde de lui l’image d’un vieux grincheux qui était resté dans son coin pendant que tout le monde allait de l’avant. Alors, il les avait essayés ces drôle de pigments “magiques” dont on n’avait cessé de lui parler. Et il avait été littéralement bluffé. Sa peinture était manifestement tout aussi réussie que s’il avait utilisé ses bons vieux pigments. La couleur était toute aussi vive, la matière s’imprégnait tout aussi bien sur la toile. Il n’arrivait presque pas à y croire. Et pourtant, il venait bien de peindre avec d’anciens vêtements ! Enfin, des anciens vêtements qu’on avait broyés puis réduits en poudre pour pouvoir en extraire les pigments et les utiliser ensuite en peinture… Le fait est qu’on avait su trouver une solution au problème des déchets textiles, qui prenaient de plus en plus de place sur la planète, en leur attribuant un nouvel usage. Décidément, il existait bel et bien dans ce monde des génies qui étaient capables d’inventer des choses incroyables ! Et lui était fier de pouvoir mettre en avant leurs idées avec ses propres talents : la peinture ! Idiot aurait été-t-il de croire que l’art ne pouvait pas évoluer, que le monde ne pouvait pas se réinventer et que tout était mieux avant. Sa peinture imprégnée de ces pigments insolites pouvait en témoigner : une nouvelle ère commençait qu’il espérait aussi belle que la nouvelle vie de ces vieux vêtements.

[wild-garden-fairy]

Over 100 brands have been linked to Amazon deforestation through their use of leather.

Sources:

Fashion Transparency Index 2023

Nowhere to Hide: How the Fashion Industry Is Linked to Amazon Rainforest Destruction

[hunny-ck]

Blue Tag by M.I - Platform to shop and launch if you are in Sri Lanka!

In the realm of sustainable dreams, where threads intertwine, Blue Tag By M.I. shines, a beacon of style so fine. An online concept store, rooted in Sri Lanka's soil, Where artisans and entrepreneurs find their passions uncoil.

Seamstresses with nimble hands, stitching tales of creation, Artists with visions grand, shaping art with dedication. Spice farmers, guardians of flavors, nature's treasures, And unique individual brands, each one a story that measures.

The offerings of Blue Tag By M.I. are diverse and true, Casualwear, gamerwear, and comfort goods too. But behold, there's more, a personal stylist service awaits, Guiding fashion seekers to embrace their authentic traits.

Let us embark on a journey, exploring capsule collections rare, Where fashion speaks volumes, expressing souls laid bare. But amidst this quest, a thought takes flight, Content ideas that beckon backlinks with sheer delight.

[uyesurana]

Do you ever wonder who made your clothes? By knowing our makers, we can ensure safety and fair pay for the people who craft your lingerie. 

Plus our small batch production and intimate team  means your garments are not only made with care  but made to  l a s t

Shop Ethically Crafted Faves here

[indizombie]

A good rule of thumb is to verify a brand’s level of transparency; if they are not openly releasing information, it is definitely a red flag. In May 2020, two reports from Global Labour Justice (GLJ) describe the mistreatment of Asian female garment workers in H&M and Gap supplier factories, including (but not limited to) physical abuse, sexual harassment, unfavourable working conditions, and mandatory overtime. The best way to learn more about a brand is to visit its website and read what it has to say. These days there are a number of websites such as Fashion Revolution which produce an annual Fashion Transparency Index reviewing 150 of the world’s biggest fashion brands. You can also use apps like GoodOnYou to search for specific brands that have been rated based on factors like how they treat their employees, the impact they have on the environment and animals, and more.

Lei Nguyen, ‘Sweatshops and Fast Fashion: The Human and Environmental Cost of Cheap Clothing’, Earth.org

[tshirtidealusa]

The Strategic Brilliance of Hoodies in Brand Promotion

Explore the symbiotic relationship between comfort and effective branding. Dive into the strategic insights that make hoodies the go-to choice for elevating your brand.

[vividimaginations0]

Have you ever heard about VIVId Imaginations in Surprise, Arizona? While we may be famous for our stunning apparel designs, it’s our dedication to thoughtful practice in the fashion world that we’re highlighting today. We’re truly committed to producing sustainable and eco-conscious clothing, catering to the increasingly green-minded consumer.

[epopoiia-leblog]

Un sens à trouver

Il était une fois une mère qui s’inquiétait. Elle venait de rentrer du dernier défilé de la fashion week où tout avait été encore une fois merveilleux. Des looks époustouflants, des décors enchanteresses, des mises en scène spectaculaires, les couturiers s’étaient encore surpassés. Elle n’avait qu’une hâte : rédiger sa célèbre chronique qui revenait comme chaque année sur l’évènement. Elle adorait son métier. Quand on était passionné de mode comme elle, c’était une véritable chance de pouvoir assister à de tels spectacles. Mais, en même temps, depuis qu’elle était devenue mère, elle sentait que sa vision des choses était en train de changer. Chaque soir, alors qu’elle berçait son bébé dans ses bras, cette question revenait : est-ce que ce qu’elle faisait avait vraiment du sens ? Au regard de l’état du monde de plus en plus critique, quel intérêt y avait-il à passer son temps à s’extasier sur quelques bouts de tissu ? Que penserait sa fille quand elle serait grande ? Que sa mère avait perdu son temps dans un univers de rêves et de paillettes pendant que le monde réel partait à la dérive ?

Alors que l’écran de son ordinateur attendait les premières lignes de son article, elle réalisa que, si elle n’avait peut-être pas le pouvoir de changer le monde, au moins pouvait-elle essayer d’insuffler un peu d’espoir et de courage à ceux qui en avaient besoin. Inspirée par le spectacle qu’elle venait de voir, elle écrivit alors un texte qui parla d’amour, de bienveillance et de solidarité mais surtout qui rappela l’importance du pouvoir émotionnel de l’art et de la créativité. Car, finalement, dans un monde qui en semblait de plus en plus dépourvu, trouver refuge dans la contemplation du beau n’était peut-être pas si insignifiant que ça.

[blily2023]

Cozy Up in Sustainable Style: The Organic Cotton Sweatshirt Revolution 🌿

Hey there, eco-conscious fashionistas! 👋

Are you ready to embrace comfort and sustainability in one chic package? We've got just the thing for you: organic cotton sweatshirts! 🌱

Why Organic Cotton Sweatshirts?

Let's start with the basics. Organic cotton is a game-changer in the fashion industry for several reasons:

Eco-Friendly: Organic cotton is grown without harmful chemicals and pesticides, which means it's better for the environment and reduces the overall carbon footprint of your wardrobe.

Healthier for Farmers: Organic cotton farming promotes better working conditions and reduces health risks for the farmers who grow it.

Hypoallergenic: It's great for sensitive skin, as it's free from chemicals that can cause skin irritation.

Durable and Soft: Organic cotton sweatshirts are not only durable but also incredibly soft and cozy, making them perfect for lounging or layering up on chilly days.

Sustainable Fashion at Its Best

At Blily, we're all about sustainability without compromising on style. Our collection of organic cotton sweatshirts is a testament to that commitment. With a range of colors and designs to choose from, you can stay cozy while making a positive impact on the planet.

How to Style Your Organic Cotton Sweatshirt

These versatile sweatshirts can be dressed up or down for various occasions:

Casual Chic: Pair your sweatshirt with high-waisted jeans and sneakers for a laid-back, stylish look.

Layer Up: Throw your sweatshirt over a collared shirt for a preppy twist on a classic.

Athleisure: Combine it with leggings and running shoes for a sporty vibe.

Accessorize: Add a statement necklace or a cozy scarf for an extra touch of flair.

Shop the Collection

Ready to upgrade your wardrobe with some eco-friendly fashion? Head over to https://blily.in/product-category/sweat-shirt/ to explore our range of organic cotton sweatshirts. You'll not only look fabulous but also feel great knowing you're contributing to a greener, more sustainable world. 🌍

Shop Now

Join us in the organic cotton sweatshirt revolution and make a positive impact on the environment while staying stylish and comfortable. It's a win-win! 🌿💚

[wifdc]

𝐓𝐡𝐞 𝐃𝐚𝐫𝐤 𝐒𝐢𝐝𝐞 𝐨𝐟 𝐅𝐚𝐬𝐡𝐢𝐨𝐧: 𝐒𝐨𝐜𝐢𝐚𝐥 𝐚𝐧𝐝 𝐄𝐧𝐯𝐢𝐫𝐨𝐧𝐦𝐞𝐧𝐭𝐚𝐥 𝐈𝐦𝐩𝐚𝐜𝐭

Discover the harmful effects of fast fashion on the environment & society. Learn how the fashion industry is the second largest polluter in the world and what we can do to reduce its impact…

Warm Greetings, Waves Institute of Fashion Designing

[2ndtimestyle]

Are you familiar with Fashion Transparency Index 2023? I wasn't either until I started digging. This organization is shedding light on the fashion industry's commitment to openness and ethical practices.

This comprehensive report reveals key insights into brands' efforts towards sustainability, empowering consumers to make conscious choices for a better fashion future.

If you're want to know more about their role in fashion consciousness, watch their intro video.

[toxtricitylow]

playing around with some historical french fashions on furina (+ neuvi).. I think she should always get big silly hats

18th+19th century mens fashion is one of my fav fav fav things is ever so this was fun 🫡 love being fashion history neurodivergent

[newsbites]

Fashion Revolution Week is an annual seven-day campaign of action, aimed at revolutionizing the fashion industry towards a safer, fair and transparent model. The event takes place from April 22 to April 29 in Paris, Lyon, Marseille, Clermont-Ferrand and Angers.

This year's theme is “Manifesto for a Fashion Revolution” to commemorate the tenth anniversary of the Rana Plaza factory collapse in Bangladesh, which claimed the lives of 1,138 people. The Good Clothes, Fair Pay campaign is also promoted to demand revolutionary living wage legislation for garment workers worldwide.

[earaercircular]

Joana, Anna and Salomé are three millennials who want to make a difference in the fashion world

Driven by ethical and environmental issues, Joana Campos Silva, Anna Masiello and Salomé Areias fight for a behaviour change in the fashion world. On the occasion of Earth Day, that is celebrated on April 22, P3 went to meet them.

To defend the circular economy, the environment and society, there are those who change consumption habits. This is the case of Joana Campos Silva[1], Anna Masiello[2] and Salomé Areias[3], three millennials who, with their professional projects, try to make a difference in the fashion world, fighting the harmful effects of fast fashion.

The big fast fashion brands regularly offer new collections at affordable prices, which is seductive for those who buy, but the production of these pieces is highly polluting. According to the World Economic Forum[4], the textile industry “represents 10% of humanity's carbon emissions”. In addition to being responsible for 20% of drinking water pollution, according to  the European Parliament[5], it emits more greenhouse gases “than international flights and maritime transport combined”. And there is also a large amount of clothing that is “manufactured and thrown away”, underlines the same source.

Concern about the ecological footprint of fashion emerged in Joana Campos Silva's life when she rebranded a brand, that was sustainable, but did not communicate it. It was when she realised the differentiated processes that this company adopted in production, and the respective positive impact on society, that she woke up to a new reality that, at first, was even difficult to understand, confesses the 35-year-old consultant, who in 2015 created the Fashion Makers[6], a creative studio where it supports fashion brands, making them “more human and responsible”, says on the website.

“How can I create life and make this piece of Earth healthier?” it is one of the issues she thinks about the most, says the entrepreneur, who reveals she feels some eco-anxiety about the future of the planet.

f.l.t.r. Joana Campos Silva, Anna Masiello and Salomé Areias

Activist Anna Masiello, whom P3 has already accompanied on a night of dumpster diving in which she rescued food items from the trash, also thinks this way. She was born in 1993 in Italy and has always been very interested in the environment. Under the influence of her father, who is a forester, she grew up in nature and, through her mother, a social worker, learned certain values that today, she says, guide her behaviour and make her “a fair and conscientious person”.

In 2017, she completed her Masters in Environmental and Sustainability Studies at Iscte — Instituto Universitário de Lisboa[7]. To P3, she explains what was the motto for her path towards sustainability: “In the course I really understood what was happening in the world. I understood the impact of climate change, of greenhouse gases, and I realised that we have to make a difference and contribute to a better future.”

So, in the same year, and influenced by a video she saw on YouTube, she changed her lifestyle and joined the Zero Waste movement[8], characterized by fighting waste and “conserving all resources”. “It was fundamental to change my life”, she confesses.

Mentor of the Fashion Revolution movement[9] in Portugal — which, through campaigns and activities, fights for sustainability in the fashion world — Salomé Areias, 37, also frequently wonders about consumer trends, that is how to say the “What makes people give in to peer pressure and want something new”, he explains.

In 2010, upon entering the job market, after studying Fashion Design and Sociology, she realized that the purchase cycles in this industry were much faster, compared to other sectors. But “they were not naturally faster”, but rather initiated by marketing campaigns that, supported by a large investment by fast fashion brands, induce customers to consume more and, in turn, quickly.

The revolt came, a desire to “understand how the consumer's mind worked and how the industry took advantage of it”. So she started to study the trend of sustainability and, after understanding how people thought about the future and the climate, he changed his personal behaviour. This is how, in 2014, she created Fashion Revolution Portugal[10], a subsidiary of the global movement, born in the United Kingdom[11], after the Rana Plaza catastrophe, in Bangladesh[12], that killed more than a thousand people and became a symbol of the exploitation of the textile industry.

“It's really differentiating because it's a movement that empowers the consumer. It offers him tools, training and awareness to pressure brands to show more transparency in their supply chain”, explains Salomé.“Everyone’s action has a consequence” and can impact the story of the other, warns the movement, which until April 24 promoted Fashion Revolution Week with several events in Porto and Lisbon.

Mandatory: read the label and take care of the parts

In 1972, at the Stockholm Conference[13], the concept of sustainable development was discussed for the first time. Fifty years later, the United Nations has shared a global agenda with 17 goals[14] to be achieved by 2030. What reflection do we take from this? That change, although urgent, is time consuming, and requires a lot of awareness.

However, social networks such as Instagram can help change mindsets. That's what Anna Masiello did. Although she never considered herself a very tech-savvy person, she created an account to share with family and friends the sustainable steps she was taking. Following the American concept of sharing is caring (“sharing is taking an interest”, in free translation), the idea was to make them realize that anyone can help the environment — today, their profile[15], has more than 25,000 followers and his lifestyle materializes, in a way, in R-Coat,[16] the brand of waterproof coats that he produces from broken umbrellas. An example of the world of circular economy possibilities.

In order to reduce the impact of the textile industry on the environment, the European Union proposes precisely the transition to the circular economy. Voted in February 2021 by the European Parliament[17], the action plan encompasses a series of measures aimed at achieving, by 2050, “a carbon-neutral, sustainable, toxic-free and fully circular economy”. But how, in our daily life, can we practice a circular economy in the fashion world? Anna leaves a tip: “Always read the label and know how to take care of the pieces, to prevent our clothes from having a shorter life cycle”.

The truth is that washing clothes at the right temperature and knowing whether or not we can iron them are simple examples of how to prolong the life of our clothes. Thinking about the material of the pieces we buy is another piece of advice, which, amazingly, has a great impact on the environment. “When we wash polyester garments, they release microplastics that are so tiny that they end up in the ocean and stay there forever”, explains the Italian activist. But when we talk about natural cotton clothing, this is no longer the case – microfibers are also released, but they are natural. Therefore, when they reach the ocean, they degrade.

However, although cotton is a natural material, if not biological, it needs a lot of water and a lot of pesticides to grow; an even more sustainable option is recycled natural materials. It should also be borne in mind that “the synthetic fibre most used in our clothing” is polyester, which “contributes to the increase in CO2 emissions right at the stage of oil extraction”. Data from the European Parliament indicate that “to manufacture a single cotton t-shirt, it is estimated that 2700 litres of fresh water are needed – the average amount of water a person drinks in two and a half years”.

Change “has to be born within us”

In 2021, according to ZERO – Associação Sistema Terrestre Sustentável,[18] Portugal rose two positions, compared to the previous year, in the European sustainability ranking, now occupying 20th place, out of a total of 34 countries under evaluation. In the Sustainable Development Index (IDS), whose latest data date from 2019, with 166 countries under analysis, Portugal has dropped three places, now moving to 71st position.[19]

In the same year, the Action Plan for a Sustainable Bioeconomy[20] was approved. It aims to raise awareness of the issues of environmental sustainability, through conscious production and using biological products and materials. The Portuguese Environment Agency[21] explains that the plan comes to “accelerate the transition of the Portuguese economy to a sustainable and circular bioeconomy model”.

Salomé Areias emphasizes, however, that the change in consumer behaviour “has to grow within us in a very natural way”, and therefore should not be something indoctrinated, so that the consumer effectively wants change — and does not feel forced to do so. “It is very important that there is an internal transformation and that this change is pleasant and not forced”, she concludes. “You have to respect the life cycle of each person, so that this is solid and lasts.”

But this inner revolution is not only manifested in consumption – and the Fashion Revolution explains precisely that. The consumer, according to Salomé, has several fields of action and “its impact also involves political pressure”. Voting, protesting, putting pressure on brands and raising awareness in social circles are just some of the examples.

Source

Juliana Silva: Joana, Anna e Salomé são três millennials que querem fazer a diferença no mundo da moda, in: Publico, 22-04-2022, https://www.publico.pt/2022/04/22/p3/noticia/joana-anna-salome-sao-tres-millennials-querem-diferenca-mundo-moda-1993194

[1] Joana Campos Silva has a degree in Sound and Image, a Masters in Digital Arts and a post-graduate degree in Management of Creative Industries from Universidade Católica. She specialized in strategy and digital marketing from Porto Business School and in Circular Design. With more than 10 years of experience creating fashion brands, the Joana Campos Silva brand stands for "critical spirit", provoking constant dialogues between brands, the industry and the public about the role of brands, their communication and their sustainability. She founded Fashion Makers Studio in 2015, organizes Meet The Maker since then and in 2021 launched her first digital school: Makers Academy, where she constantly supports national brands.. https://joanacampossilva.com/

[2] Anna is 26 years old and Italian. She did a master's degree in Lisbon in Environmental and Sustainability Studies at ISCTE-IUL. She is an environmental activist and focuses her work on conscious consumption, zero waste, food waste, sustainable fashion and the circular economy. She founded the start-up R-Coat with which she transforms broken umbrellas collected by the community into one-of-a-kind coats, avoiding greenhouse gas emissions and contributing to a more sustainable fashion industry. https://dingdong-challenge.campaign.europa.eu/en/influencer/anna-masiello

[3] Salomé is an activist passionate about consumer behaviour. She studied fashion design and fashion sociology between Lisbon and Buenos Aires and soon realised fashion trends were not a realistic portrayal of our culture, but instead a strategy to fuel perceived obsolescence. Her ideas about fashion having slower culturally-biased trends in 2010 took her to Science of the Time, Trendwolves, and PSFK. Also teaching and speaking in several events about consumer behaviour, and working as a product manager, she lived in Ghent, Zhuhai, and Luanda. As the founder of the Fashion Revolution in Portugal in 2014, she dug deeper into Sustainability and wondered if transparency within supply chains was enough to make people act collectively towards climate justice. Recent findings on psychoanalysis and mindfulness inspired her to pursue a PhD at CENSE on how to raise consumer awareness through these practices, for which she was granted an FCT scholarship under the PhD program in Environment and Sustainability (PDAS) at NOVA School of Science and Technology. https://www.cense.fct.unl.pt/people/salome-areias

[4] https://www.weforum.org/agenda/2020/01/fashion-industry-carbon-unsustainable-environment-pollution/

[5] https://www.europarl.europa.eu/news/en/headlines/society/20201208STO93327/the-impact-of-textile-production-and-waste-on-the-environment-infographic

[6] I'm Joana Campos Silva, founder of Fashion Makers. I specialize in communication and fashion sustainability, however, defining myself is difficult. In this world I take on various roles. I'm a consultant for the APICCAPS and AORP associations, I'm a writer at joanacampossilva.com, I'm a Marketing teacher at ESAD, I'm a mentor at the Makers Academy, I'm a catalyst in the events I promote and I'm also a creative director at Fashion Makers Studio. In my studio I collaborate with a wider creative community, creating more human and responsible brands. With more than 10 years of experience, my purpose is only one. Provoke critical thinking through new visions and perspectives of the world. https://www.fashionmakers.pt/

[7] ISCTE – Instituto Universitário de Lisboa is a Portuguese public tertiary education institution. It is located in the city centre of Lisbon, in Cidade Universitária, adjoining the Institute of Social Sciences (ICS) and Institute of Geography and Spatial Planning (IGOT) of the University of Lisbon. ISCTE was formerly called Instituto Superior de Ciências do Trabalho e da Empresa (in English, Higher Institute of Business and Labour Sciences), but its full name was dropped in 2009 when it became a university institute of foundational nature. As of today, ISCTE is widely considered a fully-fledged public research university despite its traditional designation, as reflected in national news coverage of the performance of Portuguese universities internationally and open, external assessments by international organisations. ISCTE Business School holds institutional accreditations from the Association to Advance Collegiate Schools of Business (AACSB) and Association of MBAs (AMBA).

[8] https://zerowasteeurope.eu/about/about-zero-waste/

[9] https://www.fashionrevolution.org/europe/portugal/

[10] https://www.fashionrevolution.org/about/

[11] Fashion Revolution Foundation is a UK registered charity (Number 1173421) and a company limited by guarantee (Number 10494997). The Foundation was established in June 2017.

[12] In April of 2013, the Rana Plaza building in Dhaka collapsed, killing 1,132 people and maiming more than 2,500 others. This tragedy became a symbol of the fashion industry's impact and need for sustainable reform.

[13] United Nations Conference on the Human Environment, 5-16 June 1972, Stockholm; https://www.un.org/en/conferences/environment/stockholm1972

[14] https://sdgs.un.org/goals

[15] https://www.instagram.com/hero_to_0/?hl=en

[16] https://www.publico.pt/2021/06/23/p3/noticia/criatividade-lixo-nao-existe-rcoat-transforma-guardachuvas-partidos-casacos-impermeaveis-1966759

[17] https://www.europarl.europa.eu/news/en/headlines/society/20201208STO93327/the-impact-of-textile-production-and-waste-on-the-environment-infographic

[18] ZERO was born, at the end of 2015, from the common interest of around a hundred people for the achievement of sustainable development in Portugal. Our DNA proves the ambition to intervene in Portuguese society through a proactive participation in the defence of sustainability values, as we understand that only through the balance between environment, society and economy will it be possible to build a more cohesive world, socially and economically, in full respect of the natural limits of the planet. https://zero.ong/quem-somos/o-nosso-adn/

[19] Portugal rises two places in the European sustainability ranking, where it is in the lower half of the table, and falls three positions in the world ranking; https://zero.ong/portugal-mais-sustentavel-em-2022-zero-avalia-rankings-recentes/

[20] The Action Plan for a Sustainable Bioeconomy comprises five axes of intervention, ranging from sustainable production and the use of regionally-based biological resources to the development of a circular and sustainable bio-industry, through research and innovation, thus enhancing scientific capacity. and national technology. https://www.portugal.gov.pt/pt/gc22/comunicacao/noticia?i=plano-para-a-bioeconomia-sustentavel-aprovado-em-conselho-de-ministros-

[21] Bioeconomia | Agência Portuguesa do Ambiente (apambiente.pt)