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aravindbachu · 6 years

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Gympik

Launching and evolving Gympik’s fitness based products

Gympik was a small 20 member startup in 2016, has now grown into one of the biggest aggregator for fitness options in India, with operations in both B2B and B2C verticals.

My Role

I was the first designer to join Gympik, with the task of spearheading the UX direction for the company, improving the visibility, scale and operations for their products. Over the course of an year, we hired 3 more designers to form a solid team to take up the upcoming projects.

Gympik had just been a simple aggregator or fitness options till now, and was now looking to provide personalised fitness services for everyone.

Creating a Roadmap

Creating products personalised for users requires a thorough understanding of your users, their day-to-day lifestyles, their aspirations, demands and problems.

All this required me to mount an attack ground up, researching deep into the user psyche and knowing their needs so that we could exactly understand the scale of personalised services we would be offering.

Understanding Users

We carried out extensive research, spanning nearly a month, spending time with users - starting from friends and family, extending to colleagues, actual users at fitness centres, forums, community threads and groups.

We profiled users based on multiple factors like age, gender, profession, education, medical history, lifestyle habits and aspirations.

We conducted 15 minute one-to-one personal conversation to know their story and understand our users deeply. Users were sometimes incentivised in order to motivate them into sharing their stories

Card-sorting techniques were used to analyse their priorities and mental models whilst picking up or understanding fitness options

Users were given free access for a limited time with our in-house fitness trainers for fitness consultations which revealed a plethora of information.

Key Takeaways

Here’s what we had found out:

Fitness for most was a spur-of-the moment action and not a lifestyle.

Most fitness decisions were not based out of advice from a professional, but rather through generic information on web and from other pseudo-professionals.

Understanding of fitness was bleak, with users having specific problems to fix in mind like “weight-loss”, “diabetes”, “marriage” etc.

Fitness wasn’t observed as a lifestyle but it had expiration dates for most.

Nutrition was never a part of their concerns whilst opting for fitness options.

Most chose their options on what was “cool” and “trendy”, rather than what was actually required.

A large chunk were interested into looking for magic pills and other miraculous treatments

Lack of access to authentic information was a genuine pain-point

Lack of access to proper tracking mechanisms was another issue for those users who were informed and disciplined.

Self-motivation to continue a fitness regimen fell drastically over time for most users. They needed something fresh and unique everyday to keep up the motivation

Charting the Path Ahead

Following the User research above, We charted out our goals to execute prior to receiving their next round of funding from Roundglass Partners in an year’s time and established the key metrics and KPI’s to track.

Brand Revamp: The existing Website required a proper revamp and in order to increase visibility and promote new features. We decided to carry out a full brand overhaul.

Launch Mobile Apps: Personalisation was the holy grail and mobile devices were the key to such initiatives.

Community fitness: We initiated plans to launch community fitness programs, where a user in a community can organise a regimen through an app and Gympik would take care of the logistical aspects of it.

Fitness Parties: We initiated Soul-o-fit parties - a one of a kind fitness party where users would gather around for a intensive physical fitness session organised by a reputed trainer.

Personal Trainers & Nutritionists: We decided to foray into providing professional help at scale where users would be given access to trained professionals on-demand. These users would then get slowly initiated into a fitness based lifestyle and reap the benefits on their own.

Brand Identity

Prototype: https://projects.invisionapp.com/share/N78SALSZ2#/screens/192856418

Web Platform: https://www.behance.net/gallery/45917305/Gympikcom-Fitness-discovery-platform-Ver-40

Coach App: https://www.behance.net/gallery/45711089/Gympik-Coach-Android-App-Extension-Modules

Android App: https://www.behance.net/gallery/46611125/Gympikcom-Android-App

iOS App: https://www.behance.net/gallery/46710043/Gympikcom-iOS-App

Rollout & Impact

9X Growth: The primary metrics we wanted to keep track were the visitors to the main website, who were later guided to different other products. After the full revamps, we registered a hyper-growth in numbers and ended the years with a full 9X growth.

The successful growth, along with increase brand recognition in fitness circles helped gain their second round of funding from our VC - RoundGlass Partners.

What I learnt

Users come first. Always. Designing for any application, any product requires decisions which cannot be taken in isolation. User comes first - The stakeholders might have list of requirements or problems to fix, but prioritising them and picking the right ones are fully dependent on understanding what a User really needs. Gympik, being my first job and a smaller company was a great place to put my learning in practice.

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fitnessindia-blog1 · 7 years

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The struggle for flawless skin and gorgeous hair ends here! Apart from being super delicious, Papaya has oodles of health benefits. Rich in Vitamins – A, B and C, fibre, magnesium, and potassium, papaya pulp is widely used as a core ingredient in a number of beauty products but then consuming a papaya just multiplies the benefits.

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traqade-blog · 5 years

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Why You Should Use Gym Software

TRAQADE – best fitness Club and Gym Management Software is an all-in-one club management platform that enables fitness club owners to increase member acquisitions while maximizing retention through personalized experiences designed to reach and surpass fitness goals. It is an intuitive, feature-rich, integrated fitness business management platform with built-in intelligence for the Indian fitness and wellness industry. Traqade is designed to digitise the fitness journey of the member and is committed to adding value to the way Indian fitness industry conceives fitness and its influence in the country.

Key Features That Make Traqade The Best Choice For Your Fitness Club

Conceived and designed by some of the best minds with decades of experience in the fitness industry, Traqade comes equipped with a plethora of features which make it the perfect choice for fitness club owners in India. Here are six key features of Traqade that will give you a competitive edge:

1. Bulk Email & SMS Campaign: So you have a great fitness club filled with state-of-the-art equipment and some of the best trainers in town. Now here’s your challenge: “How do you market your fitness club?” or how do you stay in touch with your existing members? Installing a new tool will involve a lot of investment. At the onset, you will have set up a digital marketing team to manage this (approx. Rs 50,000 per month) and also invest in the right tool (which will cost approx $200 per month). Traqade Gym and Club Management System is designed to make ‘Marketing’ easy for fitness centre owners. Traqade Campaigns is a powerful built-in email & SMS marketing platform to enable centre owners to quickly launch campaigns and promote their centres to interested prospects.

2. Multi-Center Log In: As an ambitious business tycoon, obviously, you are not satisfied with just one centre. No! What you have in mind is a vast empire spanning all over the country. But managing an empire has its own set of challenges. Some of the challenges that we can think of are monitoring the key performance metrics (KPI) across like sales, staff performance, member management and reporting across all your centres. Many fitness club owners either follow a manual process which is both manual and cumbersome requiring a lot of time and energy. Traqade is designed to optimize & grow your multi-location fitness business. Traqade’s multi-centre management module allows you to manage all your branches from a centralised location while giving you a unified business view and access to reports so that you can get insights, monitor campaigns from all your centres in just a few clicks – all of this in a single account login so that you don’t have to waste time logging for each centre individually.

3. Group Class Management: Group Classes have been a growing trend throughout 2018 and is predicted to become even bigger phenomena in the future. In fact, fitness clubs with a great group exercise offering continue to have a very high member retention rate. But most fitness club owners find it difficult to manage the class rosters, schedules, trainers and communication. This often hampers member experience. Traqade has been designed keeping in mind the fitness club of the future and comes equipped with Group Class Management feature. The Group Class Management feature allows your members to book popular group classes on the go as per their schedule via your website or even social media. Traqade allows you to monitor trainer timings while making it very simple to view and manage class rosters online or on mobile phone. You can also send personalised email and text messages to your members, inviting them to group classes. All in all, the Group Class Management feature can increase your member retention by more than 25% and revenue by over 40%.

4. Partial Payment: It’s no secret that India is a price sensitive market where the cost of a product or service can literally make or break your brand. Sometimes you might lose out on an opportunity to convert a hot lead only because he/she was unable to make the full payment immediately. To mitigate these opportunity costs, Traqade comes equipped with Partial Payment feature. Traqade’s partial payment feature allows you to break down your membership fee into easy instalments giving flexible payment options for your members. Traqade also comes equipped with the feature to send automated reminders with payment links to members so that you don’t have to follow up manually.

5. Automated Lead Management/Follow up: Reports show that 44% fitness club owners give up with just one follow up with a prospective member and only 10% make more than 3 contacts with a prospective member. Yet, statistics indicate that more than 80% of closures happen between the 5th and 8th contact. 90% of fitness clubs miss out on the bulk of their closing opportunities simply because they do not follow up consistently and effectively. Fitness clubs can significantly improve their membership sales pipeline via lead management strategies that incorporate lead nurturing, lead scoring and marketing automation. With Traqade, you can capture leads from multiple sources with an effective distribution of leads. The automated follow-up SMSes and emails with fully customizable drafts significantly cut down on the time and effort while increasing your chances to convert a potential lead into a sale. As an added bonus, if your fitness centre is listed with Gympik, you will get all your leads directly on Traqade.

6. Attendance Management: Most successful fitness club owners understand that effective attendance tracking is the key to member retention and engagement as well. For example, attendance tracking lets you identify the members who are most likely to drop out giving you the opportunity to turn the situation around. Most fitness clubs rely on old-school pen & paper or spreadsheet approach to track member attendance. While this may work during the initial days when the number of members is manageable, as the number of memberships grow, fitness centre owners need a more sophisticated system for effective attendance tracking. This is where Traqade comes into the picture. Traqade offers you a choice between biometric access or QR code access for all staff and members. Not just that, as the business owner you have 24×7 complete access over attendance with the ability to lock out defaulting members. Traqade’s completely paperless and plastic-free attendance management system also helps fitness clubs save on unnecessary overhead costs.

#attendance #management #lead management #payments #health & fitness #software

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adamblrworld-blog · 5 years

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Fit India

1)Fitness

Physical fitness is a state of health and well-being and, more specifically, the ability to perform aspects of sports, occupations and daily activities. Physical fitness is generally achieved through proper nutrition, moderate-vigorous physical exercise, and sufficient rest. The Physical Activity Guidelines for Americans were created by the Office of Disease Prevention and Health Promotion. This publication recommends that all adults should avoid inactivity to promote good health mentally and physically

2) Fitness In India

Despite the mushrooming of gyms and fitness centers as well as the growing popularity of fitness apps and virtual gyms, most Indians do not find time to exercise. In a pan-India study conducted by Gympik, India’s largest fitness discovery platform, 53% of the respondents said that they lack the discipline to stay fit. Bengaluru tops this index with a Fitness Health Score (FHS) of 5.5, while Delhi (4.7) comes second and Mumbai (4.5) third, followed by Hyderabad (4.3).

Gympik conducted the market research - Weighing up fitness–in Delhi, Bengaluru, Mumbai and Hyderabad to find out the current fitness trends and habits among-st Indians. Based on the responses of 1.06 million people, mainly in the age group of 20-35 years, Gympik study found that 52% do not find time to exercise, while 36% lack the motivation to join a fitness centre. In fact, 14% claim to be absolutely clueless about where to begin their fitness journey from. Commenting on the research, Amaresh Ojha, Founder and CEO, Gympik, said, “In India, the top fitness players barely constitute 15% of the market share as compared to that of Japan and Singapore where 40% market share is covered by the top five players. There’s massive scope for consolidation in the organised fitness sector in India.”

3) Basic Workout

You want to get fit. But you don't want to join a health club -- it's too expensive, there's no gym convenient to you, or maybe you're just the independent type. Or perhaps you're already a gym member, but your schedule has been too manic for you to get away.

That leaves working out at home. But can you really get a great workout without leaving the house?

Absolutely, says Kevin Steele, PhD, exercise physiologist and vice president of 24 Hour Fitness Centers.

"In today's world, the reality of it is people don't have time to go to a facility every day anyway," he says. "And consistency is key."

Believe it or not, Steele says, at 24 Hour Fitness, they encourage folks to exercise at home as much as at the gym. This way, they are more apt to adopt fitness as a lifestyle. "The key thing is that you do something, somewhere, sometime," he says.

Steele and other fitness experts say it doesn't take much effort or money to design an effective workout program at home. Things like fit balls, dumbbells, exercise bands or tubing, and push-up bars are an inexpensive way to create a routine that works all the major muscle groups.

4) Prime Minister Narendra Modi launches 'Fit India Movement'

"Fitness is zero percent investment with infinite returns,"

The campaign is aimed at encouraging people to include physical activity and sports in their everyday lives.

A committee, headed by Sports Minister Kiren Fijju and comprising government officials, members of Indian Olympic Association(IOA), national sports federations, private bodies and fitness promoters, has been formed to take the movement forward.

5) Issues In India Because Of Fitness.

“Fitness has always been an integral part of our culture. But there is in difference towards fitness issues now. A few decades back, a normal person would walk 8-10 km in a day, do cycling or run.

“But with technology,physical activity has reduced.We walk less now and the same technology tells us that we are not walking enough,”he added

The 28-member government committee features secretaries of Sports, secondary Education, Ayush and Youth Affairs, among others.

Modi said the younger generation grappling with lifestyles diseases is a worrying trend.

“There is surge in diabetes and hypertension cases and other lifestyle diseases.We hear sometimes a 12 or 15-year-old is suffering from diabetes or a 30-year-old has had a heart attack. It is a worrying trend but I still find positives from it as I am a positive person. These are lifestyles disorders and can be fixed with change in lifestyles.

#FitIndia #HealthyLife #Health #Wellness #Fitness #Gym #FitnessGoal

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sunnysaxenaa-blog · 5 years

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BEST FITNESS CLUB IN DELHI

The Beast Within At Fit Squad Banaswadi With Mixed Martial Arts

Are you one of those people who feel that simply running on the treadmill and lifting weights becomes monotonous for a while? Do you want to explore more adventurous ways of keeping yourself fighting fit while also building your self-confidence and inculcating a sense of discipline within yourself? Then MMA or Mixed Martial Arts is perfect for you!

What Is Mixed Martial Arts All About?

Mixed Martial Arts or MMA is a full contact combat sport that incorporates techniques from various martial arts like Judo, Jujitsu, Karate, Muay Thai (Thai kick-boxing), boxing and wrestling. One hour of MMA can burn up to 500-600 calories or even more and the best part is you will never be bored! But the benefits of MMA aren’t just restricted to burning calories alone.

Here are a few more benefits associated with MMA:

Improves your strength and conditioning. Strengthens your heart. Boosts your confidence levels. Makes you mentally tough. Relieves stress and anxiety. Improves overall balance and coordination. MMA Classes At Fit Squad, Banaswadi

While MMA has been all the rage across the country, it was brought to Banaswadi by Fit Squad, one of the premium fitness studios in Bangalore. A massive three-storey affair Fit Squad literally pulls no punches, be it infrastructure or trainers. The spacious and airy 9000 sq.ft floor area inspires a sense of motivation from the word go. With a massive collection of over 60 top class machines, Fit Squad already inspires motivation. But the fact that Fit Squad also offers interested members training in various forms of mixed martial arts including Judo, Kickboxing, Ju Jitsu or Wrestling is just the sort of cherry on top that makes you get out of the bed and say, “Shut up and take my money!”

Train With The Pro Like A Pro

All the infrastructure and equipment in the world mean nothing if your trainer isn’t good enough and this is exactly what sets Fit Squad apart from all other fitness clubs offering MMA classes.

If you have been following the Indian MMA scene even remotely then you will immediately recognise the name Kantharaj Agasa. Holding a 2nd-degree black belt in Judo, Kantharaj is a national champion in Judo and Ju-Jitsu. A pro-wrestler, Kantharaj Agasa earned nationwide fame as the winner of Super Fight League 2017 & 18. Now for the fun part – when you sign up for Fit Squad’s MMA classes you sign up to train with none other than Kantharaj Agasa! What more can you even ask for?

It all starts with a simple fitness assessment test to check your fitness levels so that your coach can understand exactly where you stand in the fitness spectrum and how much work is required. Once the understanding has been established, you begin your rewarding if extremely gruelling fitness regime under the watchful eyes of Kantharaj Agasa. All of this for a very reasonable price tag of just Rs 3400 per month only on Gympik. If you want to go for their annual program, you can avail it for just Rs 28833 – a rate more than justified by the fact that you’ll actually be trained by a pro-wrestler and MMA fighter!

Bottomline

When it comes to fitness, nothing is as exciting as mixed martial arts. Not only does MMA help you build an awesome strength, flexibility and endurance, but pro coaches like Kantharaj Agasa also helps instil life skills such as discipline and confidence into you. In fact, if you are looking for a workout that transforms you both mentally as well as physically and want to be trained by the best of the best, then you should totally enrol for Fit Squad’s MMA classes today!

Blog Resource From :- https://www.gympik.com/articles/unleash-beast-within-fit-squad-banaswadi-mixed-martial-arts/

#BEST FITNESS GYM IN DELHI BEST YOGA CLASSES IN DELHI.

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airoasis · 6 years

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What Is Motivation And How Does A Person Get It?

The answer is to this concern is really complex.It would be a lot easier to

build a inspiration if it comes from a single source and works for all people.The reality is that motivation can be a lot different things. It can originate from within a person, encouragement from other people, assistance and support. Some are self motivated and eager to be in the health club while others make reasons.

Courtesy: Pixabay 2 frequently gone over methods for evaluating motivation are INTRINSICandEXTRINSICINSPIRATION and SELFEFFECTIVENESS.

INTRINSICMOTIVATION

People who are inherently motivated report being physically active because they genuinely enjoy it, (e.g happiness, freedom, and relaxation)optimum effort, and persistence when confronted with barriers.while many individuals really enjoy being physically active, really few are entirely fundamentally motivated.

Courtesy Pixabay EXTRINSIC INSPIRATION People who are extrinsically determined report being physically active due to the fact that of some external aspect(e.g to drop weight, to be healthy, to make their spouse pleased, to look great, or to meet brand-new people)and are likely to experience sensations of tension, guilt or pressure related to their participation.Very couple of people are totally inherently or extrinsically inspired.

Courtesy: Pixabay

SELF EFFICACY.It's an essential

motivational principle because it deals with favorable thinking which is an important precursor to inspiration. It is particularly pertinent in challenging situations where individuals are attempting to attain their goals. In the context of exercise, self effectiveness is defined as the belief in one's own abilities to successfully take part in an exercise programme.Self efficacy is positively related to inspiration due to the fact that when people

believe that they can effectively participate in workout behavior, they do so with favorable mindset and more effort and persistence.Disclaimer: This post was written by our visitor factor. The content herein is owned by the blog writer. Gympik is not accountable for

any kind of violation caused.

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fitnessindia-blog1 · 7 years

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Ladies, Change Your Body with these Weightlifting Techniques

#Change #your #body #weight #weightloss #technique #techniques #ladies #women #workouts #gym #routine #gympik #bangalore #india #mumbai #healthy #health #fit #fitness #morning #evening

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treatmentmedicine-blog · 7 years

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New Post has been published on Alliance of good doctors. Alliance of good knowledge.

New Post has been published on http://bit.ly/2xQPwIp

How Gympik is helping fitness buffs across India find the right health fit red bumps on skin that itchy and come and go

#red bumps on skin #red bumps on skin that itch #red itchy bumps on skin #red rashes on skin

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racialprofila · 7 years

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53 percent Indians lack discipline to stay fit reveals Gympik's research

http://dlvr.it/Pgtqhk

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cctvcamerainhyderabad-blog · 7 years

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Bulk sms in Hyderabad

Mumbai-based health and fitness discovery platform Growfitter has raised $600K in a Pre-Series A round of funding from San Francisco-based VC SQue Capital. With this round, Karan Chellani, Partner SQue Capital will join the Board of the company and Mukesh Makhija, the Managing Partner of Grace Capital Venture, will join Growfitter as an Advisor.

“Our fund is focused on AI, Healthtech, Fintech and online retail sectors. Growfitter is one of the startups in health and fitness domain which is working on core AI and Machine Learning technology and continues to grow with a focus to help build and create a complete ecosystem in the preventive healthcare space. We foresee in the next 3-5 years AI will be the key in every technology startup”, said Karan Chellani Managing Partner SQue Capital.

Growfitter was launched in 2015 by the duo Sanmati Pande and Harshit Sethy. It aims to provide an incentivised wellness program, to build individual health quotient, by motivating and rewarding people to adopt an active and healthier lifestyle.

Sanmati is a qualified Chartered Accountant, CPA (Australia) & MBA in Finance and Harshit has done Masters in Artificial Intelligence and Machine Learning from IIIT Hyderabad.

“Harshit is my nephew and when I shared the idea with him, we thought Finance and AI will be a deadly combination to outrage our peers,” tells Sanmati.

With Growfitter, the duo aims to revolutionise the health and fitness industry in India, in line with their machine learning and artificial intelligence expertise. At, the same time, the startup aims to provide solutions to people which can motivate them to join gyms and fitness centres.

See Also:

Can Fitpass Change Our Outlook Towards Fitness?

Abhinav Bindra Backed Shooting Star Bets $1 Mn On Fitpass

Fitness Discovery Platform, GymTrekker To Expand To More Cities, Raises Funds From Angel Investors

Growfitter claims to have already clocked $1.5 Mn in gross revenue by selling 30K+ fitness memberships through the portal. The health and fitness startup is also witnessing month on month growth by 25%. By 2018, the company also plans to expand into 20 more Indian cities and enter into international markets starting from Canada, Middle East, and Sri Lanka.

The GrowFitter Opportunity: Making Health And Fitness A Fun ‘Activity’

With the Millennials work schedules stretching beyond 8-10 hours and gyms becoming expensive to afford, daily workouts are not a priority for many. This is further complemented by the fact that the rate of fitness penetration in India is just 0.37% and this includes only those having a fitness membership in a gym or a fitness club. Even globally, there are 67% people with gym memberships who never use them.

As per surveys, apart from crowd and money, most people quit gym as they find themselves out of the place with equipment and the regular fitness regime forced on them. Thus, with a mantra – “Going to the Gym is a habit, and habit is what keeps you going on,” Sanmati and Harshit found an opportunity to make health and fitness a ‘fun and rewarding’ activity for the consumers in a two-fold manner.

As an aggregator in the health and fitness domain, the startup provides consumers discounted deals on gym memberships from 8000+ fitness centres across 14 cities, with most maximum users from Mumbai, Bengaluru, Kolkata, Pune, Hyderabad, and Chennai. Growfitters is also an exclusive partner for Talwalkars Better Value Fitness, a listed fitness chain, which is also a minority stakeholder in the company and is currently using solutions in 40 of its gyms. This allows the startup to move pan India with one client, against a majority of other players who are mostly serving localised service providers.

Other startups in this domain which are providing similar services include Book Your Game, Fitternity, Gympik, FitTicket, Fitraq, and FitPass.

On this, Sanmati explained that Growfitters has also collaborated with insurance companies such as Aditya Birla Health Insurance, wherein based on the consumers’ daily fitness regime, he/she can get incentives on their health insurance premium.

He adds, “In today’s time, we pay a heavy health insurance premium, only with very few incidences in life where we can actually make a claim. On the other side, every claim is a big liability on the insurance companies. This has resulted in losses on both sides. With Growfitters, we offer an individual to maintain a healthy lifestyle by going regularly to the fitness centres and with the improved lifestyle, get a discount on his/her health insurance premium. A win-win on both sides.”

The Growfitter founders have also introduced the concept of ‘morning fitness parties’ to create a strong community of health and fitness lovers. These parties, held at fitness clubs and five-star hotel grounds, not only help the startup in building its brand but also help its partnered fitness centres to directly interact with their potential target audience. And the fun comes along with Yoga, EDM Music, Zumba and loads of other health and fitness activities at one place. “The best part is – the entire event is based on sponsorships, so we have to spend real low on our pockets,” says Sanmati.

Growfitters: Banking On The B2B2C Business Model

According to Pande, majority players in this space are targeting B2C segment. However, with Growfitters, they are also providing corporate solutions. “This helps us in reducing our customer acquisition costs and keep our cash burn intact,” he added.

Further, in comparison to its competitors, the startup is also providing backend POS cloud software to manage day-to-day activities to its partner gyms. This includes tracking attendance, keeping trainers and clients records, sending bulk SMS, etc.

Again, a similar SaaS platform is provided by Book Your Game, which helps its partner gyms to manage leads and members efficiently at one place and with timely automated notifications and updates, and even helps in targeted marketing to prospective customers through the BYG app.

Growfitter has tried to gainsay this competition by adding a payment feature. “The major pain point in the gym is that the owner never sits there and most transactions are in cash, so we have kind of neutralised this. Any kind of payment whether cash, card, cheque etc., happens through our portal, and helps the owner get the segregated real time status of the transactions in the gym. We have already implemented this in the various branches of Talwalkars and are now in talks with the insurance companies for the same.”

Growfitter has already partnered with Aditya Birla Health Insurance and has powered the Health & Wellness portal of ABHIL.

“The role we see for ourselves is one of a much-needed catalyst to expand the prevalent health insurance landscape in India by focusing on the ‘health’ in ‘health insurance’ and reward the healthy behaviour by incentivising the efforts,” said Mayank Bathwal, CEO, Aditya Birla Health Insurance Co. Limited.

The startup is also making money from its SaaS platform as well as on the commissions which it gets from selling gym memberships, with margins close to 7%-10%.

The startup will deploy the raised funds towards enhancing its technology infrastructure. As stated by Harshit, “The biggest problem in India is people want to be fit but they do not know how to start and where to start. With the help of machine learning techniques, we are trying to make a fitness recommendation system which will help fitness lovers to comprehend the process and achieve their fitness goal effectively. At the same time, this will also help the consumers and fitness centres to keep track of fitness history, even if the gyms got switched. This kind of data has not been available to date in India.”

Health And Fitness Domain: Challenges And Plans Ahead

In words of Sanmati, the toughest task for them in the initial phase was to understand the entire value chain working in the health and fitness space. Space is largely fragmented and there is a lack of infrastructure, and discounting seems to be a marketing strategy that still rules here.

However, during their journey, they realised that pricing is not the ultimate key to customer retention. One needs to move towards personalisation, getting an in-depth body metric analysis for the consumers, in order to provide them with a customised fitness regime.

“Health and Fitness industry is unorganized sector and Growfitters is trying to create a strong economic model for both service providers and customers. The good thing about them is that they have tried to understand the complete ecosystem of the industry by meeting fitness owners, trainers, and consumers,” said Prashant Talwalkar, Promoter & CEO Talwalkars Better Value Fitness Limited.

Note: We at Inc42 take our ethics very seriously. More information about it can be found here.

Reference: https://inc42.com/buzz/growfitter-health-and-fitness-funding/

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