#ive had something very specific on my writing list since i started keeping an updated one from last april forwards | Explore Tumblr Posts and Blogs

fulcrum-agent · 6 years

Text

About the Character - Ashe of Dalmasca

NAME OF YOUR CHARACTER:

Ashe of Dalmasca (Princess* Ashla Manasse)

ALIAS OF YOUR CHARACTER:

Ashe, Phoenix (Little Phoenix), the Princess of the Heart, the Lioness Rampant

ONE PICTURE YOU LIKE BEST OF YOUR CHARACTER’S FC:

Dark Embers (Balmung)

While I am updating all of the graphics for the FC, I still really love how the original logo (which is above, once you ditch the Year Five! subtitle) turned out for the FC. The new one is in progress, as I lost all of my layer styles and PSDs during the issues with my PC.

TWO HEADCANONS YOU HAVE FOR YOUR CHARACTER:

[ Twinthings ]

Most twins have some sort of innate bond, particularly monozygotic and bi-monozygotic (there’s a third, yet unnamed type of twin science is looking into, so I gave it a name, your welcome science), but the bond shared between Ashe and Rel exists on a deep and complex aetheric level. The existence of such has manifested several times over the course of the Manasse Twins lives.

While minor changes to her aetheric configuration, such as colouration changes or ‘hiding’ her freckles, don’t affect her twin all that much, major changes to Ashe’s aetheric configuration - like longer-term aetheric dispersal - do have an impact on Rel.

Despite being in their 40s, Rel looks remarkably young, though not quite as young as Ashe does. He’s only just starting to get his first grey hairs, and there aren’t many of them. This discrepancy stems from the handful of times that Ashe's aether has shattered, for a total of somewhere around 7 - 10 years of ‘missing’ time; while she looks barely 30, Rel looks to be in his mid-30s or so.

Major alterations to their forms brought about by things like injury also reflect from one twin to the other, to varying degrees. While Rel’s hands were nearly destroyed during the battle at Nalbina Fortress, his sister frequently has arthritis-like symptoms in her hands, particularly within the palms, which is where most of the damage to Rel’s hands occurred. And while his scar has faded quite a bit more than hers, the scar across the bridge of Ashe’s nose is from an injury her brother suffered not long after Nalbina.

There’s quite a number of additional scientific and anecdotal things involving twins that I’ve as headcanons for the Manasse Twins, but the above is the most modified version of such.

[ Aetherology as Particle Physics Science ]

As much as people baulk upon the initial hearing of this phrase, the game has plenty to support the idea that a lot of aetherology has roots in quantum and particle physics. The most notable being the way the aetheryte systems and other forms of teleportation are described/how they work.

The specifics of Ashe’s Echo gift are all based on this concept, built on the same sort of idea as the Sphere Rote system of Mage: the Ascension. The applications of this are only limited by the person’s imagination and their ability to think on their feet - much like on the fly Rote casting in MtA, which I got pretty good at (I also dodged Paradox like a champ, but that’s for another post).

However, much like MtA’s Sphere system, there are a number of things that can limit how much or how fantastical Ashe’s use of this can be. While it’s not quite like the Paradox system, there’s a similar underlying concept. There’s checks and balances on this, even though they weren’t all that clear near the beginning of playing Ashe, due to having to frequently make the Storyteller call of removing the limiters to deal with certain RP situations.

Underpinning all of this is Ashe’s core Echo gift - the ability to ‘see’ aether in its rawest forms. Much like Neo in the Matrix, the minutiae structure of aether is plain to her, though how it’s actually seen is more like the colour/shade overlays of the Miraluka sight in KotOR.

THREE THINGS THAT YOUR CHARACTER LIKES DOING IN THEIR FREE TIME:

Cooking - While she’s always been a capable enough cook, after spending time learning the more granular layers of the art from Elric, the Roegadyn chef employed by the Knight-Captain, cooking has become something that is relaxing, even though she’s constantly challenging her skill level with new styles, techniques, and recipes.

Writing - Although she’s thus far only published translated works since arriving in Eorzea, Ashe writes frequently. Sometimes it’s just updating her journal (though I’m shite at that since a couple of months after starting the character), or working on writing the modern history of the Kingdom, or working on the occasional piece of fiction. Aside from long-form novella writing, she’s got some skill with poetry and prose and can write song lyrics, when such a fancy strikes her.

Dancing - Most make the mistake of thinking that Ashe learned how to dance due to her family’s station prior to the invasion, however, they would be mistaken. Ashe loves dancing, having learned and taught herself myriad of different styles and techniques, as well as creating something of a fusion style with all she knows. Though she doesn’t get to dance often, she does really enjoy such.

SEVEN PEOPLE THAT YOUR CHARACTER LOVES/LIKES/RESPECTS**:

[ I. Her Knight ]

{ @thelionofdalmasca }

There will always be a soft spot in Ashe’s heart for the squire that had been assigned to guard her when she was a child. No matter the trouble she got up to, no matter how well hidden she was, he’d always find her, being sure to make her smile and laugh before guiding her home.

[ I. The Lion of Dalmasca ]

{ @thelionofdalmasca }

Despite the passing of decades, the man the squire became ultimately didn’t fail in keeping the promise he made to her when they were but children - that he would always find her. Though the passage of time has greatly changed him, and though their paths have since parted, she’ll always care about him, and always - though sometimes begrudgingly - respect him.

[ II. Her Starlight ]

{ @jurien-ashur }

If someone had told her how important he’d become, how integral a part of her life he’d be, the day she met Jurien, she would have laughed and brushed their words aside.

Perhaps it’s as much of a surprise to her as it is to everyone else that she and Jurien have become something far more than anyone ever imagined. After everything that had come to pass between herself and her Knight, the last thing Ashe was looking for was something that lay between philia, ludus, and pragma***.

Despite the fact their marriage was something of an accident, she can’t bring herself to take off the ring from their eternal bonding ceremony; thus far, he’s given her no reason to want to, and she’s hoping he never will.

[ III. The Doctor ]

The level-headed nature of this Raen, along with his penchant for tea and the higher sciences, led to Ashe coming to respect and trust Doctor Briggs in short order after their first meeting. Before she began her rapid trips between Dalmasca and Eorzea, she considered him something akin to her royal physician, even though she knew he’d never enjoy such an unforgiving position amid the court.

[ IV. The Violet Mage ]

{ @gal-the-violet }

Despite initial uneasiness between the two, Ashe developed a healthy respect for Galtara during her few moons with the Desert Sapphire Company. The woman’s passion for knowledge, both practical and theoretical, gave the Mage something of a foot in the door with Ashe. Her capability as a combatant, as well as her quiet method of leadership, also garnered respect from the Dalmascan.

[ V. The Axe-Maiden ]

{ @vayduh }

While there is still much Ashe doesn’t know about J’veda, what she has seen from the Seeker has earned the woman an odd sort of respect from Ashe, one that’s quite unique to Veda.

The warrior’s confidence with her feelings, stating her mind, and particularly her body and sensuality - while sometimes overwhelming - creates something of longing respect for the Seeker. Ashe would very much so like to be as carefree and confident about such things, but always feels the grip of noblesse oblige and the expectations of her behaviour it places upon her.

[ VI. The Gilded Lily ]

{ @mai-takeda }

Although they’ve not interacted all that often, soft and quiet respect has been growing for the Raen. While initially, she seemed far too naive and far too shy, Ashe has realised there’s more to Mai than she initially expected, finding her wide-eyed selflessness to be incredibly endearing.

[ VII. The Playwrite ]

{ Return to Ivalice NPC }

Despite the fact that he’s a Garlean pureblood, she has nothing but respect and admiration for Jenomis cen Lexentale. His love for her kingdom and the kingdom that came before it, coupled with his passionate sacrifices have deeply touched Ashe, and given her hope for the Garlean people.

With her understanding of auracite, knowledge of the Lucavi, and the geography of Dalmasca, Ashe became something of a fixture within the group attempting to prove the writings passed down within the Lexentale’s family correct. The journey from a return to Rabanastre, to the Lighthouse of Ridorana, and finally deep within the Golmore Jungle to discover the strangely familiar Orbonne Monastery has been something she’s quite thankful to have experienced.

For some time, she’s been working on both a written adaptation of Lexentale’s precious artefact known as the Durai Papers and an adaptation of the play he’s created from the Zodiac Braves myth that’s more palatable to foreigners with no background to the story - primarily, Eorzeans.

TWO THINGS YOUR CHARACTER REGRETS:

Her time as a conscript within the Garlean Military.

Revealing her childhood love to the person whom it was for.

A PHOBIA YOUR CHARACTER HAS:

Arachniphobia****

Tagged by @jurien-ashur (This was sooooo long! And I crashed like six times and lost most of my work on it. YOU HAD BETTER APPRECIATE MY FINISHING THIS.)

Tagging: Everyone in the list of seven people are tagged for this, along with @snow-and-sea, @the-ruby-rogue (WHY YOU CHANGE YOUR NAME ON ME, I WAS SO CONFUSED), @kazexvoss, @arcanakiller, @galla-xiv, @rinrin-rinalys, @aelathetrashcan, @catdette, @velarishiku, @thewitchofthechocoboforest, @zhauric, @garlean-nonsense, @hei-lowell, and anyone else who’s wanting to torture themselves for a few hours!

ANNOTATIONS

* - I made the mistake of not hauling down my line of succession information off my SCA document backup before working out the Manasse family’s place in the nobility and lineages. As it turns out, it all put Ashe into the line of succession, and given the death toll in Dalmasca, she’s now fairly near the top of such. Until there are more clarifications on the leader of Lente’s Tears, and/or perhaps the B’nargin twins’ life before the Garlean invasion, it leaves her within the top 5.

I considered retconning it but got encouragement to keep it, and so I did. It should be noted, that unless something is really super wacky with the Dalmascan story that’s unfolding, Ashe is so not going to become the rule of Dalmasca - and even then, I’d feel awkward as hell and probably not. XD

** - Choosing just seven people was rough because there’s more than that many people that Ashe gets along with, or has respect for while saving space for some of the NPCs she deals with. In the end, I picked just one NPC, even though there are three or four who fit the bill.

Please don’t feel like your character isn’t important to Ashe if they’re not mentioned in this list. All of Ashe’s friends and colleagues are important and cherished by her - and by me.

*** - Anyone who knows me has heard me bitch about how terrible a language English is, in so much as the fact that we have words that have myriad and varying meanings, which leads to far more confusion than necessary. Often, when expressing some sort of ‘love’, I will revert to the 7 Loves created by the ancient Greeks. Because while they still don’t cover the various different types and levels of love, they do a hell of a lot better job of it than English could ever hope to.

Also, as English is nigh a requirement in this world, I prefer the Queen’s English. Deal with it.

**** - Most of my characters have this phobia because my RL arachniphobia is so bad, I can’t even fake that it doesn’t exist for role play fun times.

#a moonlit original #ashe.txt #prompt answers #the princess of the heart #ashe of dalmasca #ashe heiral #holy god juri this was long #also - had to steal screenshots of people because all mine were lost - please don't hate me

17 notes · View notes

iphoenixrising · 7 years

Note

I can't stop thinking about your Dr!Tim verse (This isnt a prompt btw, I just wanted you to know that Ive been thinking about your writing and how much its inspired me. Sorry for how long this is). I keep imagining the man on the bridge being the hot topic on every news station and paper, even more than Batman and Robin. Everyone wants to know who he is. Is he ok? Did he give his life saving his fellow Gotham citizens? There are a lot of questions

(2)and few answers. Those in the loop are more than content to leave it that way,but somehow it gets leaked that Gothams new hero is a young prodigy doctor atGotham General. Tim is not made aware of this until he gets mobbed by reportersas he’s leaving his 36 hour shift and getting asked a lot of innapropriatepersonal questions. And it’s not nearly as funny as you seem to think it is,Jason.

(3)Of course his boyfriends quickly stop finding the situation funny once the joboffers from all over the world start rolling in. Dozens of them, all offeringthings like millions of dollars in salary, positions like chief of surgery, allin state of the art hospitals that are properly funded and don’t reside incities with crazy clown attacks. And it hurts because, how could they ask himto stay? How could they ask their genius sugar to tie himself down to a city

(4)that chews everyone in it up and spits them out, to be a doctor in a hospitalbarely scraping by, how could they ask their genius boy to refuse a once in alifetime opportunity to escape this shithole of a city and make something bigof himself, all to stay with two vigilantes who cant guarantee they’ll make ithome each night. They couldn’t do it, they want whats best for their boy, evenif it means he leaves them. They can’t ask him to stay.

(5)Damian of course has no such qualms about blackmailing, er requesting Drakestay in the city, and subsequently with his older brothers (Because if he hurtsthem, Damian will hurt Tim twice as bad). Which leads to a very awkwardconversation in which Damian threatens Tim not to leave, Tim is confusedbecause “who said anything about leaving?” And then they have a heartto heart about how Tim isn’t stuck at Gotham general, he chose that hospital.And that he’s not going anywhere anytime soon.

So, hi babe :D Iknow this has been sitting in my inbox for a minute, sorry >.

Brilliant, babe. Justbrilliant.

I also get to play withanother back-and-forth I haven’t really gotten to yet in these little things,so I’m super excited for B and Tony Stark to just have a little snark-fest,yeah?

Tony showed up a fewweeks early for his quarterly “visit” to Gotham.

It’s disconcertingbecause Tony Stark goes between creating new innovations to privatelyconsulting around the US on the most dire of cases in need of a precise handand large enough ego to make miracles happen. He might have to do somebookkeeping even though Pepper is his CEO and runs his company with iron heels. When he’s not working, he has a nice relationship waiting for himat home.

All of it didn’t leaveTony much time to be running to Gotham before schedule to do someridiculous amount of pouting.

And yet?

Here they are.

When Tim actually getsto turn away from the stack of charts he’s updating, he has an oh shitmoment because Tony…isn’t immediately talking. No white coat, just asnazzy three-piece, arms crossed over his chest, and utterly

Silent.

Tim automaticallystands, taking in his old mentor from head to foot, looking for clues toadd to the inevitable diagnosis hovering in his brain pan.

(Because, you know, thattime when he was still a lowly bachelor and could take a month off of Mercy topretty much live in Tony’s facility while things like brain tumors threatenedhis Tony Stark’s life. His hands didn’t shake the whole time he was rootingaround that famous mound of grey matter–that’s when he knew he’d hit the bigleagues.)

“If you even think,”Tony starts, low and angry, “of taking the offer from UCLA over mine, Iwill be an even bigger asshole about your terrible life choices.”

Oh.

Oh shit.

Word has apparently gottenaround.

It started out with aquick blurb on the news, blurry camera phone picture of emergency workers andplain clothes civilians jumping to action in the middle of a crisis, a humaninterest story and all that. A glimmer of goodness among the chaos.

More picture with betterquality once the shock and aftermath died down, started to flood Social Media,even various videos of cables snapping and people running, trying not to gettrampled. One the media latched onto just happened to be of him carrying thelittle girl from the car and helping her mother up in the back of a truck tosend them to safety.

The one with himbreaking through the fallen debris made Dick gasp from the table where he waspatching his suit and Jay wrap a big hand around his ankle to squeeze.

The one where he almostlost his grip climbing the wall of broken shit and flaming car remains isprobably where someone saw the connection because the class of kids went on thenews, holding up colorful signs with Thank-You, Dr. Drake!

He was happy they allseemed fine and after an uncomfortable call from Channel 11 Gotham (howthey found out his name is still a mystery even though he suspects B is an evenbigger troll than he’d already surmised), in which he stipulated nocameras this time, went by the elementary school for a visit. They gripped hisnerd shirt with excited hands, and his arms are long enough for a lot ofhugs.

But while Channel 11agreed to his term of no cameras, no interviews, that didn’t really panout when it came to the story later on that night.

His picture flashed allover the damn place, the resident angel on the bridge as one Dr. Drakefrom Mercy General trying to save as many lives as he could. More video clipsand interviews after the fact (he’s so glad to see that Karmen and her mom areokay), and dammit, he’s being literally attacked outside thedouble doors to his ER after a very long shift without Steph. He mighthave been a little mean when he told them in no specific terms that he was onlytrying to make sure people didn’t, you know, die horribly, as is hisnormal, every-day job, and please let him go home where he can pass outfor a day or he’s going to lie down on someone’s shoes and take a nap.

Jay was predictablyentertained at the whole of it. Dick merely told him his kick-ass doctorinstincts deserved appropriate accolades.

Both of them areassholes, but still, they’re his assholes.

But eventually, likeeverything in Gotham, those videos became old news and the next wave ofinevitable oh shit became front and center. Which, should have meant hisfifteen seconds of fame was pretty much over (thankfully)–if he hadn’tstarted getting other interest.

Several offers startedcoming first by mail to the Penthouse, more by phone and email. Unassumingproper stationary with silver and gold lettering, bright voicemails about his“heroism” and obvious skill in emergency situations, emails from high-rankingdoctors or board members extending an invitation to visit their campus and seeif his career might be going in a new direction.

(Gag)

It was pretty easy atfirst, chucking those finely detailed introduction letters in the trashdiscreetly, sending back appreciative declines without Dick or Jason gettingwise as to how many there actually were.

(John Hopkinsthough…that one he had to think about)

A month later and thingsslacked off (or might be routed through Drake Industries so they stop coming tothe Penthouse). Apparently, though, the attention had been somewhat noticeable.

“I don’t know what youmay have heard, Tony, but–” he starts out calmly, putting the penpointedly down.

“Let me start with the shortlist,” it’s the usual sarcasm laying the mood, mimicking an imaginarychecklist, “John Hopkins, Department Head of Emergency Medicine. Mayo, General Surgery Residency Program Director. MassachusettsGeneral, Chief of Surgery. UCSF, Chief of Residents. UCLA, Chief of Staff.Cedars-Sinai, Neuroscience research grants out the ass. Sound morefamiliar?”

Well, there’s only oneway to get this conversation started.

Bonding over coffee.

Gathering up hischarts with a sigh, Tim shakes his head a little and grabs the cane he’s beenusing since his leg is finally starting to get with it (and no Steph,the House MD jokes were funny a week ago, now you need new material). Heshoos Tony out of the room and down the corridor to the chaos that is his ER.

“Notice I didn’tmention the very generous and consistent offer from StarkMedical, Tim,” because Tony really has nothing to be mad about per sayand falls in step beside him anyway, slowing down his unusually fast strides toaccount for the limp. “Because I’m not here to smooze.”

He pauses at the maindesk to arrange the charts in order, gets the approving nod from his favoriteHead Nurse.

“There’s story behindthis,” he fills in casually, “it’s more complicated than just–”

“You almost died,”Tony interrupts smoothly, “on a bridge. You ran around on a crumbling bridgeinstead of getting people the hell off while you got the hell off. Halfthe nation saw that guy with the crazy bat fetish catch someone out in openwater wearing purple scrubs, Tim.”

Well, none of that isa lie really.

Hands free, Tim gripsTony’s elbow and steers them pointedly into the break room, closes the door.With Dr. Stark roaming around Mercy, most everyone would stay clear unless somecatastrophe hits anyway.

He lets Tony stew fora few minutes while he makes a fresh pot of coffee and thinks very, very hardabout how this is going to go.

“You were worriedabout me,” Tim finally gives a half-grin in the face of Tony’s nope, andputs a fresh paper cup in his hand, “you can bluster all you want, but you wereworried, and I appreciate it.”

“That is absolute crapand you know it. I’m here to make sure no other hospitals or researchfacilities snatch you up, Drake. Not after all the effort I put into you overthe last few years.”

Sure, Tony. “The bridge. I survived. A lot of otherpeople survived, so you can ignore whatever crap the news stations aresaying–”

“All of it is true.You stupidly risked your life when the structural integrity was compromised,and since it just happened to involve that wing-nut in the cape, thenation is going to pay the fuck attention.”

Which is probably whyhe’s suddenly Mr. Popular in his field. Well, that does answer some questions.

“You’re taking thisout of proportion,” even if it’s fruitless, he’s still going to try,“there really haven’t been that many–”

“Twenty of the topfacilities in the world have made offers that would put this place to shame.Three of your last publications have shown up in recent journals. The nextsymposium you’re supposed to be at is already sold out.”

And well, shit.He…he didn’t know all of that.

“Besides, if I wasblowing it out of proportion, we wouldn’t be talking about it in thedeserted break room, Drake.”

Tim groans out loud,rubbing a tired hand down his face. How is he going to explain without soundinglike a complete moron?

“Tony, the offersare…nice, okay? I’m not going to say it isn’t cool to be wanted by someof these places. I mean Cedars… they have equipment and research facilitiesmost places couldn’t even dream of. Just the possibilities–”

A very pointedclearing of the throat makes him take a pause to breathe, count to ten becausehe has to get in the mindset to deal with Tony like this again (it’s been aminute) when he’s being incredibly stubborn.

Neither of them noticethe dark blue against black right at the side of the building, but the presenceunder the open window narrows white eyes and stays hidden in the Gotham shadow. Who even knew how long he’d been there.

“Excuse me,Cedars has equipment most facilities–aside from Stark Medical of course–couldn’teven dream of.”

The look he gets backis unimpressed at most, but Tim can see past the usual Tony Stark mask. Theexuding confidence is there like the nice, expensive suits he wears, but underneaththe brilliance and the snark, Tony’s eyes are bloodshot and the dark circlesunderneath look like bruises. He keeps his dominant hand in the pocket of hispants, probably to hide the slight tremble (which is why he isn’t wearing acoat, right? If Tony’s riding the sleep dep train, he won’t operate if hishands are starting to shake).

Tim eases back alittle, sips on his terrible sludge while idly thumbing his phone open.

“I’m very well awareof the opportunities right in front of you, Tim,” Tony starts moving, a shortwhirlwind of movement, activity, and energy. “I’m just saying–”

“What I told you ayear ago is still true,” Tim comes back, finishing up the quick text to one ofTony’s significant others, (just a little knowledge drop on how exhausted hismentor really is). He puts his phone away and crosses his arms over his chestin a firm sign of ‘this is how the discussion is going to go.’

“You can’t be serious.”And yes, that’s Tony Stark without all the touchy-feely, I care if you diekind of thing. “I’m outraged. I’m outraged on your behalf, Tim.”

“You can’t be,” hedeadpans.

“The hell I can’t.You’re going to stay here, in this death trap of a city and practicemedicine in this ill-equipped, dilapidated chop-shop hold-over from the secondWorld War–”

“Tony, c’mon.”

“While half thegoddamned world is out for you?! Do you have any idea what kindof direction your career could go if you accepted even one of thoseoffers?”

“I–”

“Anything else isliterally going to be professional suicide.”

“When you put it like that–”he snarks back, getting a little closer to his patience. It had taken longerthan usual because Tony, like Layla, needed to adults to lay it out for themonce and awhile.

“It’s time to listento reason, Tim. You’ve had plenty of time to try, I don’t know, winningthe Nobel for putting up with terrible conditions and homicidal maniacs withbomb fetishes. Isn’t it time you started challenging yourself again, and notby trying to die in this trash-dump city?”

And the shadowsoundlessly slides away in the night, leaving the conversation to finish up anecessary patrol. The rushing wind doesn’t take away anything he’s alreadylearned.

Dr. Drake, blissfullyunaware of the company, narrows his eyes dangerously, straightens up because dammit,he thought he handled this.

“I. Am. Not.Interested.” He tries, wondering if the emphasis counts. “As appealing as theresearch capabilities are, I’m not taking any of the offers. At all, atall. I’m staying right the fuck here where I choose to be.”

And he sees Tony startto open his mouth to start-up with another fast and furious argument on whyGotham is a cesspool of death and more death, but Tim walks right overanything he might have started in on by just getting right up in Tony’s faceand laying it all out.

“I appreciate the fuckout of the interest, Dr. Stark. Thanks but no thanks.”

“I need someone tocheck you out obviously.”

“I like ithere.”

“Oh? And what’s hername Mister I-Like-It-Here?”

“His name,Tony, and their names for your information.”

That has the intendedeffect and makes his old mentor pretty much pause on the next syllable.

“But just so you know,they aren’t the only reasons why I’m staying in Gotham City. It’s more thanbeing close to my parents’ graves or close to my best friend and my niece. It’smore than just finally coming home, Tony. I belong here. I’m neededhere. It’s dirty and dangerous and so fucking what if there’s a guy in aBat suit running around kicking the shit out of criminals? It’s my city,so no. I’m not going anywhere.”

And Tony just blinksdown at him for long moments, this scene so painfully familiar from their daysof arguing back and forth during his “internship” with Stark Medical. It hadn’ttaken him long to understand what needed to be done to make someone like TonyStark change his mind.

Get all up in his faceand drop some truth bombs.

“I really, really hatethis,” Tony finally replies flatly, but his eyes are scrunched in amusement.

“I know. If I ever dowant to leave it behind, then you know the first place I’m going to go,” Timcomes back more gently, giving Tony a smirk.

Even though he’sobvious not happy about it, some of the pissed off fades out of Tony’sstiff posture. “Promise me, Drake. No one gets to kill you before I pick yourbrain about the neuro-stimulation device we’re working on.”

And with the obviouspun, he leans over laughing until his damn leg starts to ache and Tony has tohold him up by the arm so he doesn’t fall over.

The very impressiveRolls Royce greets Dr. Stark when he finally makes his way out the front doorsto attempt finding some palatable coffee.

The older man waitingby the passenger-side door is familiar enough that a smile cuts across Tony’sface.

“Alfred! Long time, nosee.” He smirks at the irony since his “visits” to Gotham didn’t alwayscoordinate with Pepper’s insistence he at least be in the city for SMbusiness.

“Master Stark, apleasure to see you again, Sir.”

“Always. Let me guess.You have some incredible coffee in there waiting for me?”

“Of course, Sir. Flavoredjust how you prefer.”

“You are a master ofall things, Alfred. Don’t even let Bruce tell you any differently.”

“I shall remind him atevery opportunity. However, you may do me a service and tell him yourself,”Alfred opened the back door with a slight flourish to show the billionairehimself sitting in the back, drinking from a thick, glass tumbler.

“Aw, Bruce, is that autility belt under your shirt or are you just happy to see me?”

The surgeon foldshimself down to get in, eyes sparkling for the slight scowl on his old friend’sface. He pays little attention to Alfred getting back in the driver’s seat andstarting the car. “If I didn’t know any better, I’d say you didn’t trust me inyour city.”

Tony stick up hispointer fingers at the side of his head, wiggling them to mimic the ears on theside of the cowl.

He’s smiling likecrazy when B just rolls his eyes and takes a deep pull from the tumbler.“You’re early, even after you’ve been running the gambit at your facility andStark Industries for the past few weeks. Forgive me for being curious.”

“I had to see anotherdoctor about a job prospect.”

“The doctor we have amutual interest in?”

“That would be theone. Next time he needs to be saved, leave the tights at home. Don’t you have aWE helicopter for a reason?”

“And exactly how wouldI explain that one away?”

“You have PR people,Bruce, let them have a field day with ‘rich socialite accidentally savespeople on a crumbling bridge.’”

“That would make morework for me as Bruce Wayne. Batman is a better figurehead for that kind ofthing.”

“Figurehead? Oh,you mean the persona you’ve gone to great lengths to hide as some kindof myth or urban legend all these years? That guy just suddenly shows up in thedaytime?”

“He’s beenphotographed before, Tony. Sometimes even with other superheroes, likeSuperman and Wonder Woman. All drawback of being on a team.”

“Teams are wonderfulthings, Bruce.

“Says you.”

And from a pocket inthe door, Bruce finally has a little bit of mercy on the overworked genius bypulling out a warm travel mug with the Batman logo on the front.

Tony laughs maniacallyfor long, painful moments, earning another eye-roll. The contents, however, arejust as Alfred promised: full of caffeine and just as tasty.

After a long moment ofsatisfaction, Tony lays his head back on the cushy seat and just sighs.

“You’re pushingyourself too hard,” Bruce admonishes gently. “I’m going to send the WE chopperto pick up Jim and Steve instead.”

That wakes him up.

“Don’t you even dare,B. I’ll never forgive you.”

“I’ve made worseenemies.”

Tony doesn’t snortcoffee up his nose, but really, it’s a close thing.

“You obviously can’ttake care of yourself,” Bruce is his usual brusk, no-nonsense about it, butTony can see there’s already some kind of plan in the making. “I can seewhy the two of them have such a hard time with you.”

“Says the guy thatneeded an emergency arthroscopy for meniscus tears.”

“Then I guess I’m verylucky you were in town.”

Tony hums, but hiseyes are sparkling. “How is the knee doing by the way?”

“It hurts when I breaksomeone’s jaw. Other than that, it’s fine.” And because it’s Bruce, he wavesit away without a second thought.

Tony hums again, buthis eyes go down to the knee in question.

Bruce sips his drinkagain while Alfred continues driving and Tony makes him wait for it.

Finally, once they’repassing the old Mylar building, B looks at him head-on, “all right. What did hehave to say?”

Trying not to grin,Tony shrugs a shoulder, “you’ve got nothing to worry about. Drake is staying inGotham, even with the more-than-generous offer I’ve made him. Believe me, B,I’m not happy about it, but he doesn’t seem too keen on leaving Mercy General.”

And as Tony is well-awarein their long and industrious friendship, the real Bruce Wayne is like a closedbook, doesn’t let even the smallest twitch break his facade (well, except infront of his boys, which is when BatDad makes an appearance), but thesigns of relief are really hard to miss for someone that literally kept B’sright arm moving after that rotator cuff injury.

“Dick and Jay will behappy to hear that, I suppose.” Tony observes with false cheer becausehonestly, who wouldn’t put two and two together at this juncture.

(Bruce isn’t the onlydetective. As a surgeon, Tony has to deduce with little evidence, so it’s notreally a shocker to find out the vigilantes have a doctor for a sweetie. Smartmove all around.)

“…yes, they will.Tim…?”

“He didn’t have to.You just told me yourself, Mr. Wayne.”

At the frown, Tonygives himself a mental point. The day he can get one up on the Batman is reallya day he needs to remember.

“All right, fine. Jayand Dick might have mentioned he’s been getting attention outside Gotham. I’vealready taken some steps to try making it seem like staying in the city mightbe a better deal.”

And Tony’s jaw drops,“you’ve been trying to get Mercy to partner with WE! That’s why they aren’tplaying nice with Pepper! Bruce, you devil.”

“Demon, actually, ifyou believe the stories,” and now it’s Bruce smirking into his tumbler. “We’lltalk more about it over dinner. Besides, the Batcomputer is on the fritz again.You can dazzle me over filet mignon.”

“Flatterer. How can Ipossibly say no?”

Bruce taps theintercom to tell Alfred they’re ready to go back to the Manor and Dr. Starkwill be joining them for the evening. Alfred gives him an affirmative and the planis set into motion. If there just happens to be a comfortable surfacefor Tony to pass out on during the visit, well, the pictures for Jim and Stevewould be well-worth the effort.

The conversation withTony didn’t end well, leaving him with a mental hangover by the time his shiftis finally over.

Night hadn’t startedbreaking away into dawn yet, so he’s still walking by dark alleys where thestreet lights are flickering.

He gets out a, “whatthe fuck–!?” before he’s just suddenly swept up off his feet by a strongarm holding him up hundreds of feet in the air.

Really, he should beused to things like this by now.

Robin undoubtedly givesno shits about how tight he’s holding onto the doctor or, the obviousdifferences in their height as punctuated by the botched landing, putting himliterally on his ass.

“Wow, thanks for the warning,Rob. I really didn’t need legs anyway.”

In some way that mightactually show he’s sorry, Robin bends down to pick up the cane and handsit over so Tim can get back on his feet.

“Alright, what’s goingon? Where are you hurt?” He doesn’t bother with niceties, just grips Robin bythe bicep and turns him, uses the cane to hold the cape out of the way. “Pleasetell me no one stabbed you because wouldn’t that just be ironic?”

He sees no blood ortorn suit. Takes a second look just to make sure.

Robin, in a creepyparody of his conversation with Tony earlier in the evening, is silent.

“Rob? Robin, what isit?”

A litany of oh shitruns through his brain pain in the form of toxins, mind control, and bloodborne pathogens (oh my).

“I have beeninformed,” the youngest vigilante starts slowly, “you are considering other opportunitiesoutside of Gotham, Drake.”

He blinks once. Doesit again while staring down at the whiteouts.

“Opportunities? Rob–Dami,what are you talking about?”

“Facilities are vyingfor you, offering you more advantages than any in Gotham possibly could.I understand the temptation of such offers–”

“Whoa, what? Wait aminute. Just. Wait.”

“However,” Robin goeson, his tone low in the night, “I am here to offer you a bargain.”

And that in no waywhatsoever sound anything less than ominous. Like, ‘I’ll promise not to takeout your spleen’ kind ominous.

He leans down a littleso the crime fighter doesn’t have to look up at him, “First: yes, I’ve gottensome job offers. It’s nice they’re thinking of me, really, but those offers arebased off a one-time emergency incident, not because they’ve seen me inaction or know anything about my…hobbies. They’re not offering a jobto me, Dami. Do you get that?”

The ensuing silenceand Bat-stillness are signs of the younger processing.

“Besides, I choseto come back to Gotham when I could have gone pretty much anywhere after myinternship with Stark Medical. You have no idea how many places wantedme on staff after I survived Tony Stark. If I wanted a job outside of the city,I could have had it in spades. The point is I chose to be here. I wantedto stay, and that? Isn’t going to change, okay? No bargains, no threats,nothing. I’m not leaving–”

He stops himselfbefore saying I’m not leaving Dick and Jay because really, he isnot, repeat Not talking to Dami about his relationship. Poor kid mightbe traumatized for life, so nope, not happening.

(Their last littleconvo to the vibe of ‘harm my brother and I shall eviscerate you per one ofyour textbooks. I shall do it slowly and methodically. Your screams would nottrouble me’ turned into a pretty good discussion on the best possiblescenario in effectively ripping someone’s spine out. His argument against thelogistics of it had spurned Robin out of the killing mood).

The obvious relief inthe small crime fighter is right there in how his shoulders sag just slightly.

“So, you’re going tohave to put up with me saving your ass when you do stupid shit like take on anarmy of zombified Jokers without backup.”

“Then…I shall haveno other option but to deal with your meddling when necessary,” the youngerwaves off his concern, but a corner of his mouth is tilted up just enough tonotice.

It’s really nice ofDami to drop him off on his fire escape. Walking would have been fine, but whenyou can travel Air-Robin, well, why not?

He pushes his windowup and gingerly eases in, maneuvering the cane to steady his leg. Hands are onhim before his head is inside and he wacks himself a good one in surprise.

Dick is smiling gentlydown at him, still gripping his elbow to steady him.

“That sounded like ithurt,” is a failed attempt at a joke because the mirth doesn’t reach the darkblue of Dick’s eyes.

Oh. OH. Welp, that’swhere Dami got this nonsense from, is it?

His stern lecture isgoing to have to wait for at least one cup of half-way decent coffee because hereally need to wind it up so the message hits home.

Jay is already there,his chair pulled out from the kitchen table and the pot filled with somethingdarker than the night.

“Hi honey,” he tiredlycalls, “did my boys have a good time kicking the shit out of bad guys tonight?”

Making grabby hand athim, Dick is one of his hugging moods, and pretty much lifts him off hisfeet to nuzzle/carry him to the table where blessed coffee awaited. Fine.Lecture pending.

He gets a last goodnuzzle to the face before the smell of pizza hits and a plate appears in frontof him. Jason leans down to blow a breath across his jugular before his mouthpresses just enough to be a kiss, the usual effect takes his nerve endings up anotch or two before the tease pulls away.

The three of them eatin sluggish silence, the strain of their night jobs hitting a little close tohome. The call of a communal shower and their large, comfortable bed a siren’ssong to the over-worked, sleep-deprived do-gooders.

But Tim knows them bynow, knows what’s already running them further down.

Through the last yearof their relationship, they’d already been through the whole we’re puttingyou in danger just by being with you argument.

Yes, yes it possiblywas.

Yes, he is fullyaware.

Yes, he can make hisown choices fuck you very much. Apparently, his no, not changing mymind is going to come out for a second time tonight.

“Robin picked me up onthe way home,” he starts out while the two of them are finishing up and lookingless likely to start up arguing before he’s made his point.

“Dami was still out?”

“What? Baby Bat ain’tget enough in that warehouse down on 23rd?”

Tim finishes off hiscoffee and finally sets his eyes on first Jason and then Dick. “Going to ask mewhat he wanted?”

Both crime fighters gostill, doing that eye slide thing they can still pull off with a domino andhelmet.

“Lay it on us,Timmers.”

“He pretty much askedwhat offer I was accepting for some mystery job half a continent away,”and now he’s glaring, eyes narrowing when Dick looks quickly away and Jasonsits back with a tense jaw jutting out.

“Which is absolutelyfucking ridiculous considering I like right where the hell I am.Where could he have heard such a thing, I wonder?”

Oh yeah, that’s Dick’sguilty expression.

“It’s fine if theywant to offer me a position, but the nice thing about it is that I can politelydecline, you know.”

“Top twenty facilitiesin the world, Timmy?” Dick’s voice is softer than he’d like, shakingly unsurefor a vigilante that literally risks his life every night to keep peoplehe doesn’t even know safe. “That’s not something to take…lightly.”

His mouth drops openwith an are you even kidding me?

“‘Sides,” Jayintejects without really looking at him, “ain’t like this is the fucking centero’ the world fer a fella like you, Sweets. Smart, sassy, moves like yerass is on fucking fire when someone’s on the line. Ya got moreguts than anyone outta the cape I ever met.”

“Gotham doesn’t haveto be the hill you die on,” Dick picks up, looking down into the sludge left atthe bottom of his coffee mug, “we would absolutely understand andsupport you if you even wanted to look into any of these places–”

“Even go ta seewhatcha might be lookin’ at,” Jay shrugs indifferently, “make sure ya’d findsomewhere safe ta build a nest.”

“The kind oftechnology they could offer you would be, like, ground-breaking stuff and…andGotham just can’t give you that, Tim.”

“No motherfuckersgonna break inta yer shit, I guaran-fucking-tee ya on that.”

“It’s not just beingin the ER or in surgery, it’s moving up to management or teaching or being afull-time researcher with grants and–and everything.”

“Make a safe routethere n’ back, you feel me? Me n’ Dickie’ll scope it out a few days, check the scene.”

“We would never wantto hold you back, baby. Not when the only thing Gotham has to offer you isexploding bridges and insane mad men that kidnap you and ninjas that are readyto attack at any second, and…and Timmy, you could never be safe, notreally, not here. Not even with us and B and Dami and everyone else,it’ll never be completely safe for you.”

“But fucking believeit, Timmers, we’ll make any place ya wanna lay yer head down as safe as wecan, yeah?”

“We…we love you, andwe want the best for you.”

“If leavin’ is what’sbest, Sweets, then we’ll make it fucking happen.”

It’s DIck’s voicecracking and Jay’s shiny, averted eyes that end it for him right then andthere.

He shoves himself upfrom the table abruptly, a jarring motion. The sound of the chair fallingbackwards a loud clatter against the softness of their voices. He keeps a handon the table top to walk around the damn thing and almost strangle Jason bylooping an arm around the base of his throat and pull the Red Hood into hischest. He holds out his other hand to Dick, glaring with the best of hisabilities.

It’s a tremulous thingwhen Dick rises tiredly out of his seat and takes that hand, lets Tim pull himover and secure the both of them to him.

“I’m going to say thisbecause it’s obvious the two of you are too tired to use your detective skillsfor anything more than superficial clues.”

Slowly, Jay’s face isin his stomach, arms wrapping around his waist while Dick secures his chest,the two of them almost holding him up.

“After all thefighting I’ve had to do to get here, to get this far, I’m not giving up jackshit. I run the gauntlet because that exactly where I want to be. I staywith my people because that’s my fucking team and no, I don’t wantor need another. I can watch Layla grow up into this kick ass little person andmake sure Steph has someone to Netflix and chill with while we kill a pint ofBen & Jerry’s. But what matters the most, what I can’t fucking give upis being here with the two of you in whatever capacity I can. Asyour boyfriend, as your surgeon, as the guy that is totally, you know, inlove with you. As someone that can share your lives like this. All of it isexactly what I want and what I get to choose. You two? Don’t get to tellme what’s best for me. I decide that. Got it?”

The quiet, still menattached to him give half-shuffling nods where they’re buried in him.

“I don’t want to hearanything else about leaving Gotham, like at all, okay? The answer is no.I’m not going anywhere to tour the facilities or listen to stupid speechesabout what they have to offer or how good the benefits package is. None of thatshit. They can’t offer me my ER, they can’t offer me time doing research in theBatCave, they can’t let me play around with alien DNA for a minute, and theycan’t give me you two. So? No. Case closed.”

Dick lets up justenough for him to tilt Jay’s head back and lean down to slide their lipstogether, giving the Red Hood a little something to seal the deal. Those eyesare bluer when he pulls back, making him smirk before he straightens up to giveDick the same treatment.

(Because they’re bothtall, he has to pull them down to effectively fuck his tongue in their mouths.Such a pain in the ass.)

When he pulls back,Dick gasps in a little, tightens his hold around Tim’s chest.

But the reliefpervades the air between them, giving him a reason to go a little more lax,just to feel them pretty much ready to hold him up completely.

“So the plan is,”he continues easily, one hand on the back of Jay’s neck to rub the tensionaway, and the other gripping Dick’s wrist tight enough to bruise tomorrow, “weget a nice, hot shower with plenty of scrubbing and maybe a little play time.Then, we climb in bed and pass the fuck out. You can fix your suits tomorrow,and we’ll all feel up to having dangerous acrobatic vigilante sex after about eight hours. If you’re both good,I’ll…I’ll wear that thing you got me for my birthday. Deal?”

He knows he’s alreadygot their acquiescence when both his boyfriends noticeably perk.

“That sounds like adeal to me,” Dick tries to be mock-grave, but he’s laughing in the back ofTim’s neck, running his nose over the knob of bone.

“Fucking righteous,Sweetheart. I been waiting ta see that.” Jay is grinning up at him with thatlook– all kinds of anticipation without any of the previous hesitation.

“Good. Peel yourselvesoff of me and lets get naked. For mostly clean purposes. Or not. Really, I’mpretty beyond compromised, so I’d probably like to make you both come at leastonce before I’m unconscious.”

“Sweet-talker,” Dickteases and steps to the side so he can be the first to lift their civilianboyfriend up in a princess hold that has become way too reminiscent in the pasttwo months.

“He’s just talkin’ my language, ‘at’s all, Baby Boy,” Jaystands to give him a fast n’ dirty before he gets their mugs to the sink andfills them with water to wash tomorrow. He hits the lights and follows his boysdown the hallway where slippery skin and things like I’m not giving upare waiting.

#doctor!tim #tim drake #jason todd #dick grayson #winter answers #my fic #my writing #this really was fun babe #bruce wayne #with guest star #tony stark #dr!tim

97 notes · View notes

lgdays · 7 years

Photo

NOTES FROM THE EARLY DAYS (PART IV)

BUILDING AN AUDIENCE

Now that I had a couple of screenshots and concepts, it was time to share what I had been doing, and see if there was any interest in a non-fantasy modern-day RPG. In this article I’ll be sharing some numbers hopefully to serve as a reference point, as these numbers are usually not made public.

Part I | Part II | Part III | Part IV | Part V (in process)

The first step was to start a devlog. I decided to use tumblr instead of Wordpress or my own domain, so people could easily find those posts and engage with them. It’s important to note that people are less likely to use those Share buttons than to simply like/reblog within the platform.

Starting a Devlog

It’s common to hear people wondering when is the best time to start posting about their projects. In my opinion, the earlier you start posting, the more time you’ll have to build up an audience, so the earlier the better. In fact, showing your projects at their early stages will allow you to get feedback at a pertinent time.

The first post I made was an introduction to the story and the characters, with some concepts and really early screenshots. All of the art I posted there ended up being replaced in the end, though, like the in-game menu below:

Now, even though I said you should start as soon as possible, there are still some recommendations. When you start developing, it’s easy to overpromise, but try to make sure you’ll be able to develop the main features you’ll use to promote the game, otherwise you are off to a bad start.

Reception of the First Public Announcement

In all honesty, I had very low expectations, I hoped I would get at least 10 likes and no hate mail. I panicked wondering if I should really publish it as it is. As it was my first post, even if people hated it, I wasn’t risking too much. If anything, I could always make a better post later.

Contrary to my expectations, within the first day people where liking and sharing the post. Within the first 10 days, there were already over a hundred notes, and some people even took the time to leave some really nice comments. Frankly, the game wouldn’t be the same if I hadn’t posted those screenshots online back then.

Spreading the Word

After the reception on tumblr, I had enough confidence to post about it on more sites. The ones that made a difference were the following sites:

TIG Source: This is one of the most popular forums for indiedevs. Popular indie games like Papers, Please, Owlboy, Rain World and even FEZ had their own threads there during development. TIG Source also has a Screenshot Thread.

RPG Maker forums: As far as I’m aware, every game engine has its own forum, so it’s a good idea to start there. In the case of RPG Maker, they have their own rules about the content required to make your own thread, so it’s easier to write an introduction using that as a guide.

IndieDB: As the name suggest, this is a database for indie games. It allows you to create a devlog, upload a presskit, and make announcements that will be displayed on the frontpage for a couple of hours. A lot of journalists (and bots) browse the frontpage, so it’s a good place to post if you hope to appear in the media.

Reddit (/r/gamedev & /r/rpgmaker): Both subreddits have their own Screenshot Saturday threads. Posting as early as the thread is up is your best bet, as these threads tend to get crowded. There are also genre specific subreddits that are good for big updates.

Now, while the 4 sites listed above are a good place to start, it’s important to keep in mind most of the people who browse the sites above are developers or people who work/want to work in the industry.

From all of these sites, TIG Source was the one were Long Gone Days got more reach. Within the next days, composers, sound designers, voice actors and publishers were reaching out to be part of the project. Soon after, the game got its very own first article on Siliconera: “Long Gone Days, An RPG With A Story 12 Years In The Making” by Chris Priestman.

Reaching Potential Players

Unless your game is targeted towards a really obscure niche, your best bet is to use the most popular social media platforms. I initially used Tumblr, Twitter and Facebook, so these are the ones I’ll be comparing.

1) Tumblr

On Tumblr the follower growth was quick. Without much effort, posting once per week, and relying mostly on 3 tags (#gamedev, #pixelart, #rpgmaker), within the first months there were on average 300 new followers monthly, and then it got on an average of 90~150 new followers per month. We also found a lot of loyal fans here, and there’s a big sense of community for story-driven games. By the first semester I was reaching about 1,500 followers here.

I noticed that posting videos or static images on tumblr didn’t go too well. GIFs on the other hand always resulted in at least 100 notes.

2) Twitter

On Twitter, contrary to my expectations, the follower growth was a bit slower. It takes more effort, as you need to tweet more often and you only have 140 characters to get your point across, but there’s a wider audience you can reach. The first months were slow, with a growth of 100~150 new followers per month, and mostly by using tags like #screenshotsaturday, #gamedev and #pixelart. By the first semester I was barely reaching the first thousand followers.

After reaching the first thousand though, the growth was way faster, and nowadays it’s the fastest growing platform Long Gone Days is on. Since numbers on Twitter are public, they affect how people see you.

3) Facebook

On Facebook, during the first few months, it would have felt like a ghost town if it wasn’t for my friends (thanks ♥!). Checking some Facebook pages of popular indie games in development, things were pretty similar, unless they used the “share+like+comment to win/vote” tactic. By the first semester I was barely reaching the first 800 followers.

Something that really helped me reach more people was to talk about the game on Facebook groups (mostly gamedev or engine oriented groups). I haven’t yet used promoted posts, as those should be saved for big announcements, but I’ll do my best to share the results if we do.

There are of course a lot more things you can do to improve your reach, like taking into consideration the time and day of the week you post, the amount of words you use, using GIFs instead of videos or static images, but I can expand on that on another post if there’s enough interest.

Conclusions

Before I started releasing info about the project online, I expected to see the worst, but I was overwhelmed with the support that we got. There were a few hateful comments as well, but they unknowingly gave us tons of useful feedback.

This goes without saying, but avoid getting into fights and be open to critiques. You don’t have to do everything the way some people want it to be, but they might be able to tell you the things your friends are afraid to say.

Releasing something that took you months or even years of effort is really overwhelming, it makes you feel exposed and vulnerable. Showing others your progress as you go really helps to reduce the emotional stress you could have once you release the completed piece.

With all of the feedback I got during the first few month, I had less worries on my mind, and it even motivated me to work even faster so I could share more stuff. Now all I had to worry about was the next big milestone: Releasing the demo.

Part I | Part II | Part III | Part IV | Part V (in process)

The next part of the series will be about the release of the demo (what do to before, during and after).

#pixel art #gamedev #video games #game development #long gone days

102 notes · View notes

brendajhensonblog · 6 years

Text

Weekly Digital Marketing Q&A – Hump Day Hangouts – Episode 224

youtube

Click on the video above to watch Episode 224 of the Semantic Mastery Hump Day Hangouts.

Full timestamps with topics and times can be found at the link above.

The latest upcoming free SEO Q&A Hump Day Hangout can be found at http://semanticmastery.com/humpday.

Announcement

Bradley: Okay. Now we’re live. This is screwing me up. Hey everybody! This is Bradley Benner with Semantic Mastery. This is Hump Day Hangouts Episode 224. It is February 20th, 2019. I’m sorry I don’t have my camera today. For some reason Google Hangouts decided it did not wanna recognize my camera at the last minute. You guys would probably appreciate the fact you don’t have to look at my face. I’ve only got two people on with me today because Adam and Hernan are out at the Funnel Hacking Live event. They’re out having fun while we’re hard at work.

Let me say hi to Chris. What’s up, Chris? How are you?

Chris: Doing good. Great to be here.

Bradley: Marco.

Marco: I made it, man. I’m here.

Bradley: Good. I don’t really have any announcements specifically, except that we’ve got a Mastermind webinar tomorrow, for those of you that are in the Mastermind. We’re gonna be covering several things that I’ve been tracking for the last few weeks now as far as doing some off-page tests for ranking GMBs, doing a whole bunch of different types of off-page tests and isolation.

In fact, let me se, for one moment, I’ve got pause the screen for a minute. Marco, do you have any announcements while I do that?

Marco: No. But I’m so glad you’re gonna talk about this because my write-up for the Mastermind, which I’m finishing up today by the way, is about that, testing, whether it’s single variable testing or whether it’s testing in isolation, or what it actually is that you’re trying to do.

What you’re trying to do is gauge whether there’s an effect. You’re not trying to show that something doesn’t work. It’s crazy going in and trying to test that something doesn’t work. The test should be, what does it do? You should get the data. The data should speak for what the tests. You’re testing a variable, but does the variable move the needle? No, it doesn’t. Okay, onto the next thing, which is what you’re doing, you’re testing all of these different variables and you’re isolating so that you can do whatever it is that you’re doing to each one.

I’m really glad that you’re talking about this. I’m gonna go a little bit more in-depth in the Mastermind newsletter about testing and how people are being misled by so-called, all of these are expert testers that don’t know what the fuck they’re doing. So I’ll just leave it at that.

Bradley: Yeah. I’ve been tracking, well, about a month ago was. It was around January 21st when I started setting these tests up. I’m testing every one of these methods and isolation. In other words, they’re GMB or Google My Business profiles that had the initial on-page stuff done and what my standard operating procedure is for optimizing a new profile, and then from there, all I’m doing is specifically one of these methods.

I’m testing across multiple properties per methods so that I can see if we get positive results or negative results or no results on any one method, I want to see if that occurs across more than one property for the same type of method. Because if we get positive results on two properties, if I’m only doing two tests or testing on two locations per method and they’re both positive, then that’s a really good indication that that’s a viable method or something that moves the needle.

Like he says, that’s actually funny you said that because that’s the title or the subtitle of the actual test that I’m doing Which Method Moves the Needle the Most? These different tests that I’m doing, and like I said, if a positive result occurs on two properties, two separate locations, then I know that it’s a good method to use and that it will continue … It will be duplicatable, in other words.

I will obviously set it up and see if I can repeat it again across other properties. If I get two no changes, or two negative changes, then it’s probably the case also. But if we get one that’s positive and one it’s neutral, or one that’s positive, one is negative, then it’s obviously gonna have to require further investigation.

So that’s essentially what I’m doing. I’ve tried several these things and I’ve got some really super good results back with one of these methods in particular. I’m not gonna tell which one here, guys, you got to join a Mastermind for that. But I’m gonna be covering it tomorrow because I’ve got really, really good results from one method in particular. It’s actually one of the easiest methods and that’s what I love about. I’m pleasantly surprised. Actually, I was not surprised that the method works because of what I know about that method, but I’m glad that it’s one of the easier methods for any one of us to achieve, or to implement, I should say.

Again, I’m gonna be covering that in the Mastermind webinar tomorrow as well as I’m also gonna be covering some questions about PR stacking from some of our members. I’m also gonna be talking about setting up display ads for remarketing using the Google Display Network because it’s a much, much easier process now and it’s very, very effective.

So that’s what I’ve got to tease with for tomorrow. It looks like we don’t have that many questions. But I’m gonna get right into it.

Chris: I got a question, man.

Bradley: Go ahead.

Chris: I scrolled through my Facebook feed today, people are literally scared of GMB and Google all of a sudden. You just were talking about, yeah, which method is the most potent or the biggest needle move of them. Anybody, you wanna share your insights on that, Marco or Bradley?

Bradley: I’ll start. Yeah. Armageddon is coming, right? The sky is always falling, Chicken Little type stuff. By the way, that screenshot that you’re looking at there, guys, that’s the tease for tomorrow’s webinar in Mastermind because those are the movements that I’ve seen occur just in the last few days from that one particular method I’m gonna be covering.

Anyways, Marco and I, well, we’ve been around long enough to know that shit changes all the time. It’s SEO. For the last several months we’ve been pushing really hard on GMB stuff because it’s been working so well and I’ve been saying all along it at some point Google’s gonna shut it down. I don’t necessarily think that existing properties are gonna be taken down. What I think is gonna happen, and this is just my assumption, guys, my educated opinion about this or my educated guess, prediction I should say, is that it’s gonna become damn near impossible to register new GMB profiles. I think that’s how it’s gonna be shut down.

That’s why I’ve been pushing for people to build, build, build for the last several months, and to build your ass off and to build a team for scaling your build processes so that you can secure as many location as possible prior to what I think is going to happen, which is going to be damn near impossible to register new businesses.

I don’t know exactly what they’re gonna do to shut it down, but it’s likely going to be something like having to take photographs at a storefront or at the business location. It could also be requiring … Again, guys, just speculation, but it could also require you to send corporate documents in or something that shows proof of address with the business name on it, so like a utility bill or something. I know because I’ve actually had to call Google Support before to get help moving a legit business for a client of mine to get the Maps listing updated. That was one of the things required, was a bank statement, the account details and everything could be blurred, but it had to show the company name and the mailing address and all that.

Those are things that I assume or that I predict are going to happen. But we always find workarounds and we always find ways to continue to make money. That’s really the name of the game, guys. Don’t freak out. Don’t go into panic mode. Relax. Know that you’re gonna have other options. We’re gonna figure them out eventually and other people will figure them out as well, and you can too. But it’s about keeping your head cool and realizing that this is a cat-and-mouse game that we play and that’s the business that we’re in.

Marco, what are your thoughts?

Marco: I get a little bit more basic, man. Yeah, I don’t care. Why? I say basic because there’s basic web principles. The foundational stuff that we teach is based on web principles, right? We’re in the semantic web. We all know that, right? We talked about ART, activity, relevance, trust and authority, and how to generate all that. But there’s foundation of principles. You can only code one way. If you write spaghetti code, you’re writing garbage that nobody’s ever going to be able to tell what it is if someone needs to come and take over. So there’s international standards that are set.

There are basic principles where the guidelines are not set by Google. Google’s Terms of Service and Google’s guidelines are determined by Google, but coding standards are set by other people. In order for Google to mess with that, Google has to go and push at a higher level where there’s a bunch of other people pushing back. I’ve been talking about this since Semantic Mastery began. Google is the 800-pound gorilla in the room. Correct, but there’s others on the web. Google can’t just go and do whatever the fuck they want to do. There’s some stuff that they just can’t touch.

While that goes on we’ll just keep going and getting the results that we get. That’s what you saw. The test that you’re shown, which is beautiful because it’s based on basic foundational principles, that’s what we work from. Now all of these other stuff, yes, they’re hacks, guys. We manipulate. That’s our job. We’re in this to make money. We’re not here to make people happy. We’re not here to make Google happy. I’m in this to make money. I don’t care. They can’t tell me that it’s wrong to do what I’m doing, well then, Google should go and change their whole scheme for making money online because it’s all based on lies and it’s all based on moving people into their funnel and keeping them there as long as possible; they don’t care how they do it, they just want to do it. Well, that’s fine. That’s their business model. I have mine.

Just to get back to this, basic principles, they still work. Why? Because everyone has to adhere to the same standards no matter what. That’s my rant for today – well, hopefully.

Bradley: Yeah, I agree with that. Let’s get into questions, guys. Not a whole lot of questions and I’m surprised. Maybe it’s this new platform that’s scaring people off, the discus platform. All right.

Chris: The sky is always falling.

Bradley: What’s that?

Chris: The sky is always falling. Some people say it’s …

Bradley: Chicken Little, yeah. Okay. Ben’s up. He says, “Hey Bradley, thanks for our call last Thursday.” Okay. Ben’s one of our Mastermind members and I’d been doing Mastermind calls. I opened up an opportunity for our Mastermind members to schedule a 30-minute call with me. It started the first week in January and this is the seventh week that I’ve been doing those calls. Next week, I’ll wrap it up and then it’ll be closed down until June. In June, I’m gonna open it back up again.

I encourage our Mastermind members that even scheduled to call with me in this first round to call schedule a second call with me in June because in six months you will have hopefully overcome some of the issues that we discussed on our call, and hopefully you have a new set of issues. I really want to continue to find out what’s going on with our members. It’s been super insightful for me to learn more about what’s going …

Well, first, to get to know our members on a more personal level. It’s been great. It really has been. I’ve really enjoyed the calls. Number two, it’s given us a lot of insight as to what’s going on, and in our Mastermind, which is our top level program, what’s going on in our members’ businesses, so that we can develop better tools and resources and training to help them overcome their obstacles. It really has been beneficial to me as well as, hopefully, to others.

Is Local GMB Pro Included In The MasterMind?

That’s what Ben is referring to here. He says, “Thanks for our call last Thursday. It was good to talk to you and I got a lot out of it.” Well, thank you, man. I appreciate that. He says, “A couple of questions. Number one, is Local GMB Pro included in the Mastermind? Not that I need it. Local Lease Pro is looking pretty comprehensive as I go through it. I’m just curious as it doesn’t recognize my username.”

Yeah, I know. We had Rob Beale collaborate on that with us and so there is an additional charge for that. But as a Mastermind member you get it at a silly ridiculous discount from what the advertised price is, if you look at the sales page publicly. Just contact Support when you’re ready for that, Ben. But since I did talk with you, trust me, you’re not ready for that yet. Go through Local Lease Pro, start implementing those strategies, provided that they’re still going to work, depending on what happens with the GMB stuff going forward.

As it stands right now, it’s still working just fine. But just keep in mind that you should be implementing that right now and then the Local GMB Pro training would really be more about assets that need the additional push, or if you’re in super competitive areas, that’s where you’re going to want to implement Local GMB Pro. But again, that’s not something that I would recommend you start with right now, you’re gonna be overwhelmed. I know you and I talked about that. Do not overwhelm yourself with too much training. I’d rather you take action and Local Lease Pro is set up with actionable data, actionable information for you to go out and implement immediately to start building, and that’s the most important thing. Okay.

Good question. But, yeah, as a Mastermind member, you’ll get a significant discount on that when you’re ready. But I can tell you right now you’re not ready for that. Okay.

How Do You Overcome Shiny Object Syndrome?

Number two, he says, “You said you were a former shiny object syndrome sufferer.” Yes, I was. That’s absolutely true. I think most of us in this industry or in this space are or have suffered from that, and maybe still do at this point. As SOS is so clearly at the root of my lack of progress to this point, I was wondering what it was that helped you turn the corner. You are clearly totally recovered and in control today.”

Yeah. You know what it was, honestly, it was kind of a perfect storm in that I was trying to do too many things and trying to not only teach on too many different topics as far as digital marketing, but I was trying to do too many things for my agency and provide too many services. What happens is I became overwhelmed with chasing different methods and trying to implement every method that I could learn about. So every time I saw a marketing email come through, and you guys know, I’m sure you are all on a million email list too, I would get the same type of emails, you guys would about new methods, about new tools and processes and things like that and I would get sucked in. The grass is always greener, right? I would see the opportunity that I thought, as an entrepreneur, I would see opportunity and I’m want to go after it, I want to chase it.

But what happened was over time things started to accumulate and accrue to the point where I had 15 projects going on and none of them were really progressing because I was spread too thin across too much. We, as a corporation, Semantic Mastery kind of suffered that for a period of time too and in part, I’m the face of the company, I should say, not to discredit my partners or anything, but in part because I was doing that in my own business as well. So we were kind of going that way with Semantic Mastery, trying to be too many things to too many people.

Really what happened was, and fortunately, my partner Adam, he’s not here today, but he introduced us to a book by Gino Wickman, I think it is, called Traction. It’s a program for really zeroing in on a singular focus and purpose for a company, for any organization. We’ve been working through that now, guys. What are we, over a year now into that, Traction? Are we on our fifth quarter now? Somebody would comment on that?

Marco: Yeah. I can’t remember exactly what quarter we’re on.

Bradley: I think we’re on our fifth quarter now. Anyways, we do everything now. It’s kind of a combination of various methods, but the 12-week year is one of the books that we provide to our Mastermind members when they come join. Another one is That One Thing. That’s another book that where it teaches you how to really focus in on one thing to get results and find out what is the most important thing, the one thing that I can do such that everything else becomes irrelevant or less important or irrelevant, or something like that. It’s a great book. Then there’s the 12-week year, which is about taking 12-month goals and boiling them down into 12 weeks, which is a 90-day period. What we call them 12-week Sprints. It’s a quarter every year.

We started implementing these strategies and then traction really kind of started giving us the organizational structure as a corporation to start developing our goals, figuring out what our primary focus was going to be, zeroing in on that, and then building out our processes and systems to achieve those goals. Like I said. I think we’re on our fifth quarter of that process now. That’s why over the last probably six months or so, you guys have been following us and probably noticed we’ve really shifted to just local marketing stuff. Not that we don’t still talk about and teach and share and present information in the Mastermind about all types of marketing, but our primary push is local.

That’s because I needed to do that in my own business in order for me to get better results for my clients to increase my own income and to get some of my time and my sanity back because I was just all over the place and it was overwhelming and, honestly, it was exhausting. Also, as you guys know, shit’s changing all the time in the digital marketing space, so having to stay on the cutting edge of everything is incredibly difficult.

So I really wanted to shift my focus into something that I preferred, which was local marketing. I also feel that that’s one of the quickest ways to earn revenue, is local marketing. So I kind of shifted to that. We took several surveys of you guys, our members, to find out that that’s what the vast majority of our audience was doing, was local marketing or lead generation, that kind of stuff. So we really shifted all of our focus to that.

Again, Ben, to answer your question, how I got over it was kind of a combination of recognizing the fact that I was really spinning my wheels and not making any progress in a lot of different areas because I was going after too many things, my attention was spread too thin, and then also, again, when the student is ready the teacher appears.

Adam kind of presented us or brought to our attention like this, Gino Wickman’s Traction program and they call the EOS, I guess the employee operating system, and all this stuff. Just get the book, guys, it’s inexpensive, and go through it. It’s a lot of work. We’ve been at it for five months now-, or excuse me, five quarters now, I think five quarters, and it’s a lot of work. But it’s totally worth it because we’re seeing the benefits and the fruits of the work that we’re putting in.

So a combination of those two things for me really kind of got me to stop … Guys, I’m not kidding, I’ve unsubscribed from just about every single email list. I got one specific email that I would always sign up for stuff and now, because over the years I’ve subscribed to so many lists, I’ve unsubscribed from just about everything. But yeah, I still get emails for internet marketing products and stuff all the time, from stuff that I’ve never even subscribed from. You guys know how that goes, people sell lists and your name gets passed, your email gets passed around from one list to another, whether you subscribed or not.

I’m not gonna lie, every single day now when I get a marketing email unless it’s from somebody that I want to be on their list, I go find the unsubscribe button. as soon as I open an email, hit the unsubscribe button, and then I come back and hit the spam button. I do it every fucking day every single day. Some days I might only get one email now, other days I might get five or six spam type marketing emails. But I do the same thing. I open them up, I don’t even read them, I just go right find an Unsubscribe button, click Unsubscribe, and then I come back it’s hit the Spam button. What it’s done is it’s really reduced the amount of junk that I see on a daily basis.

I was telling this to Ben when we had our call, our Mastermind call, it’s like being an alcoholic and going to a bar. Right? When you open your email account, if you know you have shiny object syndrome and you’re not getting any traction in any one area of your business because you keep chasing opportunity, stop, stop going in your email box and reading these emails, guys. Stop. It’s like get yourself out of the bar if you’re a recovering alcoholic, right? It’s the same principle. You need to avoid the shit that’s detracting from you being able to get make progress in your business.

So for me, it was just eliminating the marketing messages. I’m a marketer so I’m susceptible to marketing messages, right? For me, it was just avoiding them. Out of sight, out of mind. Putting blinders on. Putting my nose down. Working through what I knew I needed to do and that was local marketing. Right now it’s about building a lead gen business and developing processes but I’m not doing all the work and then teaching our members about what I’m doing and how we’re doing it. So that’s what’s worked for me.

Any of you guys have comments on that?

Chris: Yeah. You probably should read the latest Mastermind issue, for February, because what I wrote about was pretty much what you’ve just talked about, but in steroids. It’s like if you’re struggling with that there’s something really, really valuable in there for this month.

Bradley: It’s awesome.

Chris: Not to reveal everything, so from Masterminding members, you can be looking forward to some really sweet stuff. I recommend you check it out as well, Bradley.

Bradley: I sure will. Marco?

Marco: Well, the way that I stopped is I realized that we’re producing better shit than most people out there. So I focus on our own things and I know that you focus, we, the Mastermind’s focus is local. But I’m still in the lab looking at manipulation methods for national, global, just whatever, because that’s just how my mind works. I can’t just do the local thing and be happy. I have to be able to see where all of the algorithms are going, where Google is going, where it’s taking us and why, and then try to intercept at the right time, which is kind of like how RYS Academy was born, then RYS Reloaded, Local GMB Pro, as a matter of fact, came through because of that. It was just looking to see where Google was going and why. So I’m constantly after that, where is Google going, why?

As long as I’m on that, I don’t care about somebody else’s shit because I’m too busy with my own shit. That’s how I was able to overcome. We’ve all been there. If you’ve been online for any length of time, it could be a week, you bought something. Yeah. That’s just the way it is.

Are Both G+ Personal And Business Profiles Be Shut Down By Google?

Bradley: Yeah. That’s a great question, Ben. I really appreciated that question. Hopefully, that was helpful. Ken. What’s up, Ken? He says, “Are both G Plus personal and business profiles going away or is it just personal?” I believe it’s all Google Plus. I think the only Google Plus that’s going to remain, and I could be wrong about this guys, but I’m pretty sure that they’re all being killed off unless you’re what they call Google Plus Enterprise, which is only for like, it’s like internal Google Plus for large organizations. I don’t even know anything about it. I just read somewhere about it.

So as far as I know, Google Plus is being completely killed. I think in April it’s gonna be down completely. You won’t be able to access even your old stuff. I got notifications, dozens and dozens of notifications about it where they say if you got any photos in Google Plus, the notifications, you got to download the photos and all that kind of stuff because in April they’re gone. That’s it. They’re extinct. Whatever. Good riddance. No big deal. Move on.

Which, by the way, guys, we covered the Google Plus … Oh, yeah, guys, if you’re in the Syndication Academy and you didn’t watch the update webinar from last week, go back and watch it. I mean, literally, as soon as Hump Day Hangouts is over, go watch it because it’s super, super powerful what I was talking about, because one of the things I was covering was Google Plus being shut down. We had a lot of people comment and question about, “What’s going to happen? Because Google Plus is down and that’s one of our main social hubs.” Yeah. So what? We find others.

I shared exactly what I’m using now, which is so much more effective anyways, and it’s really, really powerful. If you’re in Syndication Academy, guys, go watch the update webinar that was just recorded last week. It’s in the archives area, the updates area along with all the notes and everything in there. Super powerful and it’s easy to do. Okay. AlL right. I’m gonna keep on moving.

What Photo Selection In GMB Is It That Dictates Which Image Is Displayed In Google Maps?

Jay says, what’s up, Jay? “Inside the GMB, what photo selection option is it that the dictates which image is displayed in Google Maps? I’ve tried several options there but it won’t change.” Yeah. I’ve had that issue in the past too, Jay. I don’t know, maybe Marco has an answer. I’ve tried in some cases to get an image to change too and not been able to get it to change. I just don’t even care at this point. I know some clients do, but it’s not been a major issue for me so I haven’t dug into it that much.

Marco, do you have an idea as to what you can do to get Google to display what you want?

Marco: No. I don’t have an answer for that. It sometimes displays the latest one, it sometimes displays what it wants to, I don’t know. If you have GMB that is legit, that is tied to a company or whatever, you might wanna get in touch with a Google rep and see if they can help you out. If you act really ignorant, if you act really stupid, like you don’t know what’s going on, they’ll really help you out. They’ll go out of their way to help you out. I found that the more ignorant you act and the more that they … “I don’t know …” “Oh, you mean like Chrome?” I mean they go that deep into … Just totally being blissfully ignorant about everything online.

Because you’re a business owner who doesn’t have time for all of this. The only people who have time for this are marketers who are in there trying to manipulate every day, who are the first ones that find out what doesn’t work and what does. So you wanna try to avoid being that know-it-all marketer because if you do that you’re gonna get nuked, your IP is gonna get tagged, and you’re in for a lot of trouble.

Bradley: Yeah, I agree. If it’s a legit business, man, just contact the Google My Business Support. Again, if it’s legit verifiable business, guys, I don’t have any problem contacting Support anymore. I found them to be quite helpful when needed. Again, don’t be afraid to do that. I remember years ago it was damn near impossible to get support help from Google and it was only via email and it would be sometimes days or even weeks before they would reply and it was just a bitch. But now it’s a lot easier to get in touch with Google Support. Again, if it’s for legit business, don’t be afraid of trying.

What Are Your Most Successful Tactics In Getting Client Response From Cold Emails?

Okay. Jeff says, a minute, I still got to get used to this platform, guys. Jeff says, what’s up, Jeff? He says, “Two questions. What is the record for most F-bombs dropped by Marco in one rant?” Well, apparently, Ken’s been counting, he says 87.

Chris: Did you see the RYS Academy sales video, the webinar, the very first one? I bet it goes higher.

Marco: Guys, listen, I don’t do it purposely. It’s just when I get excited I get really animated and it just flows. Please excuse me, I don’t mean to offend. Well, I have meant to offend people in the past, let me change that. You guys, in general, I don’t intend to offend you. If you are, please excuse me. Please understand that that’s just … My partners know that that’s me because they have to deal with me on a daily basis, so they know. They know Marco.

So you guys, just please excuse me. Next time if you come to my webinars or whatever, please put the kids away and you might not want the wife, girlfriend, boyfriend or whatever around while you’re listening to me talk.

Bradley: Yeah. I remember we had a Mastermind webinar about three years ago, maybe three and a half years ago, and Marco and I, we’re a little loose with our lips as far as some of the things we were saying. One of the members posted like “I’ve got kids in the room.” It was so funny because immediately after that I put a parental guidance suggested explicit language, image, or whatever, graphic on the bottom of the header image for the page that we were hosting the webinars on. In that point forward, we always kept it to be like, hey, keep your kids out. It’s not safe for work-type stuff. I think it was really funny. I think Carolyn was her name.

Anyway, so to carry on with the real stuff here, guys. Jeff says, “I know you mentioned this previously, but I couldn’t find it when researching out-, or excuse me when reaching out to business owners. In an effort to sell them the leads we were generating, what has been your more successful tactics for getting them to respond? This is primarily a cold email question.” Jeff, that’s a great question. That’s something we’re going to be covering a lot in depth in actually going through real live tests in case studies and such for monetizing GMB assets. We’re gonna be doing a lot of outreach stuff in the Mastermind coming up over the next several weeks. In fact, that was supposed to be started this week. I’m a little bit delayed, but I’m gonna be working on that a lot next week. I’ve got several assets that I need to start doing outreach for too.

But to answer your question, what I found and I spent a lot of time last year, in 2018, doing prospecting and trying to do sales for traditional agency services. I got really good at prospecting, getting the conversation started. As far as sales, I failed miserably. I think we spent like $18,000 between our salesperson and our VA staff which was handling the cold email outreach and all that stuff. I think we made like $6,000 in sales. It was ridiculous. That in part is just because I think that the local business market is so saturated with solicitation calls from marketing and advertising agency.

So long story short, that’s part of the reason we shifted back to the lead generation model because it changes the dynamic entirely, and I know that’s what you’re asking about. But when it came to prospecting, I found the easiest thing to do is, are quick question type emails.

There’s a great book by the guy that the developer of quickmail.io. If you go to quickmail.io, it’s a service that you can subscribe to, it’s like an email tracking service and all that. I personally like gmass.co better as an email marketing platform, but I started out with using quickmail.io. There’s a book by the developer. It’s a real short book. You can get it on Amazon, Kindle. I think you can get in paperback too, but I got it on Kindle. It’s a real short book, it’s only like 30-some pages I think, really inexpensive. I think it might only be $1 or $2.99 or something like that.

Go get it. Go to quickmail.io and probably click through some of the links and you’ll find the guy’s name, the developer’s name, and then you can find the book on Amazon. Pick that book up. Guys, I tested last year multiple types of cold email outreach methods for prospecting. Out of everything that I tested, and I tested David Sprague stuff, David Sprague’s got some really good tools, guys, there’s no question, but as far as his cold email outreach programs and stuff, I just had miserable success and we gave it full on effort.

I mean, for months, not just his program but all different types of outreach methods. What I found that produced the most success, especially dealing with contractors, was the quick question type emails. That strategy is outlaid perfectly in that short little book by the developer quickmail.io. His name is Jeremy something, I think. Anyways, just go pick it up, read through that book, and then start testing. That’s what I did and it worked really, really, really well.

We’re actually gonna be testing in the Mastermind. I’m gonna be using a combination of the more mass email approach, which is what I was talking about with the quick question type emails, which all you’re trying to do is solicit a response, a reply, that’s it. No, you’re not asking them to click through any links, you’re not getting diarrhea of the mouth and dumping a whole bunch of information and doing an email. You just ask them a simple question that’s kind of disguised like a lead for them. It’s a little bit misleading, but not so, because you’re gonna present them with an opportunity.

Again, it’s not unethical. Like I said, it’s just a way to ask questions. For example, maybe if I got a tree service site or assets that I need to monetize, I might contact 10 or 15 different … When I was doing the mass prospect, I would contact 50, 60 tree service contractors with these quick question type emails. Now I’m going to be doing a hybrid model that it incorporates the video email process, which is, we have a training program that I developed that I’ve used for years to get results for prospecting and sales and that’s called the video lead gen system.

It’s how to use video emails to get people’s attention. It’s a bit time-consuming because you got to record videos that are personalized to each person you reach out to. I’m trying to templatize that now to where it’s going to be a lot easier and more efficient and have a team that does the video editing and all that kind of stuff so that we can turn it into more of a process. Like an assembly line to where we can do 10 or 15 videos in a short period of time and then targeted emails out.

But I’m still going to be using those quick question type emails where I might say like, “Quick question, are you guys accepting or are you guys providing estimates for tree removal right now?” When they reply yes, that’s the conversation starter. “Okay, great. Would you mind if I sent you a video explaining what it is that I’ve got?” Then if they reply yes again, now you they’ve given you permission to send them a video. Then you send them the damn video, which is a personalized video explaining what you got.

“Hey, look, I got these leads coming in right now.” You don’t show your assets, guys. You show call volume or you show the fact that you’re generating leads. Show proof. Say, “Look, I really need somebody who can take these leads. If you’re interested, let me know I’ll send a few of them to you for the next week, or I’ll send you five leads or 10 leads or whatever, whatever your business model is good for. You say to them, “I’ll send you five leads for free,” and then, “I’ll follow up with you after that to find out if you’re if you like them. If they were good genuine valid leads that you’d like to continue that service, we can talk then,” stuff like that. Just real simple little questions, guys.

I’ve tested all kinds of processes and what I found was those quick questions where you don’t drop a link in it, you don’t ask them to click, you don’t ask them to go to a landing page and fill out a survey, or watch a video on the first email, none of that, you just ask them to reply. That’s a conversation starter. That starts the dialogue. Once the dialogue starts, then you ask permission to send them a link for them to click, which is just a video essentially. You say, “Can I send you a video to explain what I’ve got?” If they say yes, now they’re giving you permission.

Then you send them the video link, and then they’ll click on it, and now watch the video. Then sometimes they will reply, sometimes they won’t. But that’s really the whole point. Again, video lead-gen system was the course that we did on how to use video email. Then I’m going to be kind of mixing that with the more … I’m trying to templatize that and make it towards a process to where it’s not so time-consuming to do those emails, although they’re very, very effective. Okay?

Again, this is stuff that in the Mastermind, guys, were gonna be covering over the next several weeks. Okay. Those were great questions, Jeff.

Does anybody else have-

Chris: I’ll post a link to the book in a second.

Bradley: I’m sorry?

Chris: I’ll post a link to the book in a second. I already got it.

What Are Your Thoughts On WebFire 3.0 Tool?

Bradley: Okay. Cool. Yeah, it’s a great little book. All right, moving on. Martin says, “Have you any experience with the WebFire 3.0 tool?” No, Martin. When you said that, I clicked on it and I looked, I don’t, so I can’t really comment on that. I don’t have time to look through it right now. Perhaps, if you remind me, next week I will take a look at that before. I might look through that thing when we’re off this webinar today.

Marco: Hey Bradley, those are all like, those are click … Well, what do you call that, the auto traffic-

Bradley: It’s like a click-through spambot?

Marco: Yeah. Tons of websites like that.

Bradley: Okay.

Marco: The problem that I’m seeing, and by the way, they’re working. Some are working better than others. I’m not gonna say which one because then everyone will run there and ruin it for me. I don’t want you guys messing with my money. At any rate, they are working, go and test them out. But interestingly enough, what I found works the best is … You did a course on it, it’s only available in the Mastermind.

Bradley: Yeah.

Marco: The way that you teach it becomes actually cheaper than most of these click-through spams or spam traffic networks, which is really interesting because you’re targeting real people to come and visit your stuff. These real people have a genuine interest in whatever it is that you’re doing right and they’re going to ask way-, they’re going to act, excuse me, way differently than the people that have to click on your link. Does that make sense? They pay for it. Well, you paid for it, they go, they click, then they get credit. It just becomes crazy because they’re not really interested in your stuff, they’re only interested in theirs.

Now since we’re targeting real people with the real interest, through Bradley’s training, it becomes that much better. Guys, activity, relevance, trust and authority. We’re in trusted and authoritative to the max because were inside Google.

Bradley: That’s right.

Marco: Relevance because we’re targeting whatever it is that we’re targeting. I’m not gonna say anything because it’s something that’s right now only available in the Mastermind. Then, activity on that link. It’s relevant activity. People clicking on that link going and acting the way that real people do. Some might not like it and bounce back, many will. But that’s what real people do and that’s what we’re after.

Bradley: Yeah. I’m not gonna reveal the method here either, but exactly what Marco was saying, because that is real genuine traffic that Google knows has an interest in what you’re sending them to. So guys, when you’re talking about activity and engagement, which is one of the primary ranking signals now, is engagement, it’s not just blind engagement.

Again, if you are trying to rank something locally and you’re getting clicks from China and Russia and Korea and UK, and I’m talking about in the US, I’m just using this as an example, guys. But if you’re getting a bunch of clicks from things that are non-relevant either geographically especially for local stuff or non-topically relevant, in other words it’s just kind of like random traffic coming, do you think Google counts that traffic as an engagement signal, the same type, and gives it the same amount of weight as somebody that is in the local area that’s clicking from a local IP, likely from a mobile device that is intimately connected to them at all times, that they have a history of being interested in that particular type of content or service or product? Think about that guys, which click, which engagement signal is gonna be given more weight by Google? You already know the answer to that.

It’s not that these kind of tools and stuff can’t produce some nominal results, they can, but if you wanna get really good results and do it within terms of service, there are alternative ways to do it and it’s super, super effective. I mean, super effective. So it’s absolutely true.

Marco: I just want to be clear, Fiverr geeks, Fiverr traffic geeks, they get some results. These types of websites, the spam traffic, they get some results. But when you compare them all and compare them to the course that we have, it’s night and day. it’s just totally different because it’s just targeted traffic, people that are targeted to the geolocation so that they interact with whatever it is that you’re doing at that level, if that’s necessary. If not, then you can adjust to whatever it is that you’re doing and get traffic for pennies on the dollar, guys. That’s what it’s all about.

Bradley: Yeah. Again, topical relevance and geographic relevance, and you can combine both and get super, super good results. It doesn’t take a lot of traffic to get good results when you have heavily weighted engagement signals, which is what that is. It only takes a few engagements to get significant results when you have a really targeted audience that Google knows about. All right.

Anyways, we’re gonna keep moving. Sorry, I can’t give you a better answer on that. Bryan says, “What is the backlog on GMB listings in MGYB purchases. I’m out about four weeks.” Bryan, you’d have to contact support. I don’t manage any of that stuff, I’m sorry. Just contact support or send us ticket to [email protected] and we’ll get it answered for you. Okay?

Marco: I was just talking to Rob about this to make sure. We have to deal with whatever it is that Google decides. I mean, they were on the show, we don’t control them. So we can’t say it’s definitely this or definitely that, or we’ll have it in a day, in seven days or whatever. It takes however long it takes. Some of them are nearly impossible. I believe that Bryan has already contacted Support and gotten an answer.

Now my thing is if you go through Support and then you come here, it just slows the process because then I have to go reach back to support, ask what’s going on, track it down, and then they all go and track it down and try to see what’s going on when it has already been answered.

The only thing that I can add to this is, guys, we’re not in control of this. We’re trying to do what we can. Bryan, you’re welcome to request a refund. If it gets too long, you’re welcome to request a refund and try to find someone who stands behind the product like we do 60-day guarantee replacement. If it gets suspended within those 60 days, we offer a legitimate guarantee. Now how long it takes to get it for you, that’s another question altogether.

Bradley: What’s up, Daniel? Hey man, the question you asked two weeks ago on Mastermind that we didn’t get to because the training went so long, please repost that for tomorrow because the Mastermind webinar is tomorrow and I didn’t want to spend some time on that. It was about a GMB question you had. We’re gonna have time. I’m gonna be covering specific training tomorrow, but it will be a lot shorter because I just did the Mastermind newsletter entry specifically about that. So that we’re gonna do some video training on it tomorrow, but you guys will have the written process.

You guys know how I do my process stocks. Well, you’re gonna have the written processes, the newsletter entry that you’re gonna get in about two or three weeks, whenever you get the next newsletter. That means my training tomorrow, the video training, will be a bit more streamlined so I should be able to get to your question. All right. I apologize I didn’t get to that, man, and it’s been weighing on me for almost two weeks now.

Is It A Good Idea To Leverage A Popular Family Name Or Brand To Get Press And Media Attention?

Anyways, Quentin’s up. He says, “Hello my name is Quentin Ravenel. I’m a full-time musician based in Charleston, South Carolina. Arthur Ravenel Jr. is a staple here. We’ve named a bridge after him that gathers 25,000 people every year in April to run or walk on the Ravenel Bridge. Is there any way to use my last name as leverage?”

That’s a really good question. Yeah. I would think Press Releases would probably be a great way to kind of piggyback off of that name recognition because that’s essentially … It’s a brand, right? Ravenel is a brand, right? If you can use that … There’s a strategy called newsjacking. Look into that, Quentin. Look in the newsjacking. In fact, you could just do a Google search for newsjacking and find plenty of resources, Amazon books, whatever that can teach you the strategy of newsjacking that I think would be perfect for that, for what you’re saying here because you have the same last name-, excuse me, as a brand that’s well-known in that area. I would use that newsjacking strategy as a way to get some press and some media. It’s almost like click bait but in a proper way, in an ethical way.

Again, I don’t do a lot of that stuff, I just haven’t had the opportunity to, but I’m familiar with that strategy. That’s something that I think you could implement here.

Marco, do you have any suggestions for that?

Marco: Entity relationship, man. That’s what he’d have to do. Relate his name to the Ravenel Bridge name so that when it comes in the, what they call, the Google auto predict, autosuggest, so when people go looking for the Ravenel Bridge walk, or a Ravenel Bridge run, Ravenel Bridge weekend, all of that stuff, your name comes up in there too. I mean, we’ve done that, right? Social conditioning?

Bradley: Yeah, social engineering.

Marco: Yep.

Bradley: Newsjacking, go check it out. There’s tons of information about it. There’s the book, David Meerman Scott, I think is the pioneer of that or whatever, at least the most well-known, but you can find all kinds of information about this free and paid. Just spend some time researching that newsjacking because it’s something that I think you could implement and get some significant results that way. Okay. By the way, go to mgyb.co to purchase Press Releases and we’ll publish them for you, they’re really, really nicely done. Okay.

Gregg. What’s up, Greg? You and I got a Mastermind call tomorrow, Gregg. Looking forward to it. We got a lot to catch up on.

Urban Towing says, “Does SerpClix work well for traffic to RYS or is there something else you would recommend?” Again, I’m not familiar with SerpClix. If it’s another CT spambot or crowd search, click-through thing-

Marco: It is.

Bradley: -which I imagine it would be. Yeah, I would probably produce some results, I don’t know how much. But I would recommend finding some better methods where you can actually buy or get real targeted traffic from real people that may have a genuine interest in your potential product or service. Guys, paid traffic is a good way to do that kind of stuff.

Marco: I actually went to SerpClix and did the math. It’s 14 cents per click. We can beat that through your method, can’t we, Bradley?

Bradley: Oh, yeah, absolutely.

Marco: And this is real people. Real people targeted, remember that. Activity, relevance, trust, authority, that’s what you’re after.

Bradley: Yeah. Guys, we did … for years, Dan Anton had a product called crowdsearch.me. It works like gangbusters for a long time. Click-through spam was an engagement signal … I call it click-through spam. But that’s when somebody does a search on Google for example, keyword search, it could be a brand search, which is called a navigational search.

Guys, you can go to our YouTube channel. You can just go to Google and search crowdsearch.me and you’re gonna find this Semantic Mastery webinars. I’ve done two of them because we did one webinar and I think two years later we did another webinar because it was still working so well. I explained in that webinar, and both of those webinars and great length what click-through spam is and why it works so well.

It was actually a method that I learned way back in 2011 from Ivan Budimir, who was my most influential mentor in the local marketing, digital marketing space. It was Ivan Budimir. He’s no longer in the space, but he was absolutely amazing. I learned so much from that guy. He actually introduced that method to me back in 2011 and showed the Google patent. It’s not the actual official name of the Google patent, but he always called it site weight.

Site weight. In other words, if all things being equal, if there were two sites that were identical, which we know is impossible, pretty much, but theoretically, if two sites were equally authoritative, like they had the same amount of on-page optimization, the same amount of off-page optimization but one site got navigational search queries, which now in the semantic web is incredibly important, what is a navigational search query?

That’s a brand search or a variation of a brand search, like brand plus keyword, or brand a plus phone, like for somebody looking for the phone number of a company, or brand plus location, or brand plus map so that people looking for how to get to that location or get to that company or that store or whatever the case may be. Those are called navigational queries. If all things being equal, there were two identical sites competing brands and one had navigational queries and the other did not, the navigational query site would outrank the other, one hands down, two to one every time. Every time and it was tested over and over and over again. That was because of the site weight algorithm, or filter, or whatever you call that shit. Again, I’m not the patent nerd like Marco. Marco, that’s a term of endearment, by the way.

He introduced that way back in 2011 and the strategy then was to hire microtask workers to set up these little gigs. You would pay microtask workers two or three cents or something like that to go do a particular search, preferably with the brand dimension. Then find the link that you told them to find, click through, and then you would tell them, “Go find copy and paste the third word of the seventh paragraph on that page into the answer box,” and the answer box was their proof that they did the task that you assigned.

The reason why you wouldn’t just tell him to go click the link and copy because you want them to dwell on the page. That dwell time counted as an engagement signal, right? They would land on the page and then they’d have a hunt for that specific word or phrase or whatever it was that you told them to do that would make the answer. That would be the answer that means they solved the task that you gave them to do. That would create the dwell time, potentially scroll, you might ask them to click through to another page, whatever the task might be, click through to the link, then click through to the contact page, and then leave a message or whatever the case may be. You could set it up multiple different ways, but those were engagement signals way back in 2011 guys and it moved the needle like almost overnight.

The problem was as soon as you would stop paying in microtasks workers within just a few days your rank positioning start falling again because it was all about those engagement signals. Guys, again, this was eight years ago. Well, now, we’ve just been talking on this webinar alone about how important engagement signals are. So engagement signals are weighted even more now than they were back then.

Now the engagement signals are weighted more because Google can track and knows its users and the users’ behavior and their history. That’s what I was talking about. If you can get engagement signals from people that are locally and/or topically relevant to the content that you’re having them engage with, then that’s going to be weighted so much more.

What I’m saying is, again on a local level, if you can get people from a local geographic area that have a history for having an interest in that topic or that product or service as well as being local, a handful of clicks from them can produce better results than dozens or hundreds of click from non-relevant and non-non topically and non-geographically relevant clicks. Does that make sense?

So the click-through spam, and that’s what I called it because we were literally spamming click-throughs, isn’t as effective as it is when you can get relevant audience to engage because Google understands its audience, guys. Google knows its audience because everybody’s connected to Google all the time, right? So it knows what their history is and what their interests are and where they’re located and all that kind of stuff.

So that’s what I’m getting at. As far as the click-through spam stuff, for a long time it was working really well. Dan Anton’s, I think the best bot that came out, which was crowdsearch.me and for I think three, four years, I mean, I used it heavily. I was getting 50,000 credits per month and I was using every bit of them. It worked like gangbusters. But over time, it slowly started to stop working as well. I know that service is still out there. There are potential uses for it but it’s not something that I would do to direct to money site anymore. There are better alternatives now in my opinion, which is what we we’ve been talking about. We did some training about that in the Mastermind a few weeks ago.

It was a good question though. I was worried we’re not gonna have enough to talk about today, man, and look, we’re almost up. It’s awesome. Let’s see. “Think of how stupid the average person is and realize half of them are stupider than that.” That should actually be how stupid the median person is, right? It’s awesome. Thanks, Greg.

Okay. Grant says, “It might be easier to just close/delete designed junk email accounts ThAn unsubscribe endlessly.” Yeah. I know what you’re saying, Grant, but this is an email account that I’ve had for, God, 15 years, so it’s not something I wanna get rid of. But, yeah, I know what you mean.

By the way, I did all the heavy lifting. Now it’s just a daily maintenance thing. If I see an email come in, if that’s from something that was unsolicited, I open it, unsubscribe, and then as soon as the unsubscribe is successful, I go back and hit the spam button. Again, most days now guys, I might only get one or two spam emails. There are some days where I’ll get five or six or whatever, but almost every day now it’s just a bare minimum. So it’s manageable now. It just took a little bit of time.

Also, there’s a service called unroll.me. Guys, go check it out. Go to unroll.me, especially any of you suffering from shiny object syndrome. Type in your email and it’ll take a few minutes to run and it’ll come back and show you how many lists you’re subscribe to, and tell me it doesn’t take your breath away. It’s like, holy shit, how did I get subscribed … It’s just over the years, you accumulate, you get added to so many subscription lists either voluntarily or involuntarily, a combination of both really.

If you go to unroll.me, it’s amazing. It’ll just take your breath away when you see how many email lists you’re on, and you can start to systematically unsubscribe. Okay.

Chris: You’re the nightmare of every email marketer.

Bradley: Yeah. Well, now, I am, yeah. But trust me, a lot of email marketers made a lot of money from me too. All right. Let’s see, Walt says, “Not an affiliate link.” Okay. This is the quick, probably the quick … There you go, Grow Your Business With Cold Emails, Jeremy Chatelaine. That’s correct. He’s got an accent or whatever. It’s awesome, guys. Really short book. Look at that, it used to be cheaper, but 10 bucks, buy it, guys, it’s worth it. 100% worth it, buy it, and read it. It’s a great book for anybody’s doing prospecting. Guys, hands down, that has been the best strategy for me that I’ve ever found. Okay.

I’ll keep moving. Grow Your Business With Cold Emails: Everything You Need to Know. Go, perfect. Thanks, guys. I appreciate that.

Daniel, awesome. “Guys, I’m not whining about the GMB question, and I do have faith in SM.” Bryan, I think he took offense to which you said, Marco. Just looking to start implementing building out the local strategy and certainly anxious to get moving.” I totally get it, Bryan. I totally get it.

Marco: Yeah, so do we. I didn’t expect or intend again to offend. I just come across that way. I was just explaining that it just takes time. We try to get as quickly as possible. We know all you guys were anxious, but there’s only so much we could do when the beast keeps changing shit around.

Bradley: Correct. Yeah. That’s one of the issues, guys. Again, we all have to keep changing our methods to get these things done verified and such. I don’t even know what they’re doing to do it. I don’t care. Bryan, I’m just like you. I placed my orders too. I’m not kidding. Guys, I placed my orders just like you do now. I do have a little bit of pull sometimes, most of my orders are in queue still now because they’re not critical. But sometimes, for clients, for example, that have requested maps expansion, then I pull some strings to get them pushed forward a little bit. So that’s one of the benefits I guess of the CEO.

But for the most part, guys, I’m in queue just like you guys. It’s not you guys aren’t waiting because I’m getting all mine done. Trust me. I’m waiting too. Awesome. Unroll.me, You’re welcome, Grant

All right, guys. We gotta wrap it up. “Marco, you didn’t drop an F-bomb on me so I was unsure about the love.” It was Bryan again.

Chris: It’s coming.

Bradley: Marco, you got to say fuck just to make everybody happy once.

Marco: Yeah. Let me just close this off with this: fuck Google.

Bradley: All right, there you go. ‘Nuff said. All right everybody. Thanks for being here. Mastermind webinar tomorrow, don’t forget. If you did not check out the Syndication Academy update webinar from last week, do it, guys. Super, super powerful stuff. I showed you how to use RSS feeds there with geo-tagging.

By the way, I’m doing a lot of testing with I have it … No, I must already closed it down. No, there it is, RankFeedr. I’ve got it open. I’m not gonna show my projects. But Lisa Allen’s RankFeedr, guys. I know the coupon has expired now. She actually extended it because of the Syndication Academy update webinar that I did last week. I talked about it in there. Although the method that I showed was how to use Feedburner feeds to create local geotag feeds and they’re super powerful too, not as powerful as the RankFeedr feeds though because RankFeedr you can splice together and create static or sticky items and you can add the geotag and not just a specific geo coordinate but you can add what’s called a geo box, which is like a service area business. Super powerful stuff, guys.

I’ve been testing really hard for the last week now with the RankFeedr stuff and I’m seeing good results. Again, I know the coupon that she gave is expired, but it’s still totally worth it. It’s super inexpensive guys for the elite subscription, which I think allows you to create eleven hundred RankFeedr feeds.

Guys, it’s a set and forget. You set up a RankFeedr feed one time and you let it go. It just runs for as long as you keep your subscription active and you don’t have to do anything else. It will help to create co-citation geographic and topical relevancy on autopilot, guys. I’m telling you and for the elite service the elite subscription level, which again I think is 1,100 feeds, it’s $47 a month. It’s a no-brainer.

So if you haven’t already picked it up, guys, go watch the Syndication Academy update webinar, and go pick up the RankFeedr subscription service, which is how you create those things. I’m only telling you guys, we don’t pimp other people’s products unless we truly believe in them and I’m endorsing this because it’s such a good product and you can go to our website SemanticMastery.com I think it’s RSS-authority-sniper-3 I think. You could find the webinar replay and go through that process, if you want to watch the webinar where she talks about it.

But honestly, you don’t even need to watch the webinar, just go pick up the damn service because it’s really powerful. All right. With that, we’re gonna close it out. See you all next week. Thanks everybody. Thanks, Marco. Thanks, Chris.

Marco: Bye everybody.

Weekly Digital Marketing Q&A – Hump Day Hangouts – Episode 224 posted first on your-t1-blog-url

0 notes

makironata-blog · 6 years

Text

Weekly Digital Marketing Q&A – Hump Day Hangouts – Episode 224

youtube

Click on the video above to watch Episode 224 of the Semantic Mastery Hump Day Hangouts.

Full timestamps with topics and times can be found at the link above.

The latest upcoming free SEO Q&A Hump Day Hangout can be found at http://semanticmastery.com/humpday.

Announcement

Let me say hi to Chris. What’s up, Chris? How are you?

Chris: Doing good. Great to be here.

Bradley: Marco.

Marco: I made it, man. I’m here.

In fact, let me se, for one moment, I’ve got pause the screen for a minute. Marco, do you have any announcements while I do that?

So that’s what I’ve got to tease with for tomorrow. It looks like we don’t have that many questions. But I’m gonna get right into it.

Chris: I got a question, man.

Bradley: Go ahead.

Marco, what are your thoughts?

Just to get back to this, basic principles, they still work. Why? Because everyone has to adhere to the same standards no matter what. That’s my rant for today – well, hopefully.

Chris: The sky is always falling.

Bradley: What’s that?

Chris: The sky is always falling. Some people say it’s …

Is Local GMB Pro Included In The MasterMind?

Good question. But, yeah, as a Mastermind member, you’ll get a significant discount on that when you’re ready. But I can tell you right now you’re not ready for that. Okay.

How Do You Overcome Shiny Object Syndrome?

Marco: Yeah. I can’t remember exactly what quarter we’re on.

Any of you guys have comments on that?

Bradley: It’s awesome.

Chris: Not to reveal everything, so from Masterminding members, you can be looking forward to some really sweet stuff. I recommend you check it out as well, Bradley.

Bradley: I sure will. Marco?

Are Both G+ Personal And Business Profiles Be Shut Down By Google?

What Photo Selection In GMB Is It That Dictates Which Image Is Displayed In Google Maps?

Marco, do you have an idea as to what you can do to get Google to display what you want?

What Are Your Most Successful Tactics In Getting Client Response From Cold Emails?

Chris: Did you see the RYS Academy sales video, the webinar, the very first one? I bet it goes higher.

Again, this is stuff that in the Mastermind, guys, were gonna be covering over the next several weeks. Okay. Those were great questions, Jeff.

Does anybody else have-

Chris: I’ll post a link to the book in a second.

Bradley: I’m sorry?

Chris: I’ll post a link to the book in a second. I already got it.

What Are Your Thoughts On WebFire 3.0 Tool?

Marco: Hey Bradley, those are all like, those are click … Well, what do you call that, the auto traffic-

Bradley: It’s like a click-through spambot?

Marco: Yeah. Tons of websites like that.

Bradley: Okay.

Bradley: Yeah.

Bradley: That’s right.

Is It A Good Idea To Leverage A Popular Family Name Or Brand To Get Press And Media Attention?

Again, I don’t do a lot of that stuff, I just haven’t had the opportunity to, but I’m familiar with that strategy. That’s something that I think you could implement here.

Marco, do you have any suggestions for that?

Bradley: Yeah, social engineering.

Marco: Yep.

Gregg. What’s up, Greg? You and I got a Mastermind call tomorrow, Gregg. Looking forward to it. We got a lot to catch up on.

Marco: It is.

Marco: I actually went to SerpClix and did the math. It’s 14 cents per click. We can beat that through your method, can’t we, Bradley?

Bradley: Oh, yeah, absolutely.

Marco: And this is real people. Real people targeted, remember that. Activity, relevance, trust, authority, that’s what you’re after.

If you go to unroll.me, it’s amazing. It’ll just take your breath away when you see how many email lists you’re on, and you can start to systematically unsubscribe. Okay.

Chris: You’re the nightmare of every email marketer.

I’ll keep moving. Grow Your Business With Cold Emails: Everything You Need to Know. Go, perfect. Thanks, guys. I appreciate that.

All right, guys. We gotta wrap it up. “Marco, you didn’t drop an F-bomb on me so I was unsure about the love.” It was Bryan again.

Chris: It’s coming.

Bradley: Marco, you got to say fuck just to make everybody happy once.

Marco: Yeah. Let me just close this off with this: fuck Google.

Marco: Bye everybody.

Nguồn chia sẻ:

Nguồn chia sẻ: https://ift.tt/2SJXUsl

0 notes

pledje · 6 years

Text

Weekly Digital Marketing Q&A – Hump Day Hangouts – Episode 224

youtube

Click on the video above to watch Episode 224 of the Semantic Mastery Hump Day Hangouts.

Full timestamps with topics and times can be found at the link above.

The latest upcoming free SEO Q&A Hump Day Hangout can be found at http://semanticmastery.com/humpday.

Announcement

Let me say hi to Chris. What’s up, Chris? How are you?

Chris: Doing good. Great to be here.

Bradley: Marco.

Marco: I made it, man. I’m here.

In fact, let me se, for one moment, I’ve got pause the screen for a minute. Marco, do you have any announcements while I do that?

So that’s what I’ve got to tease with for tomorrow. It looks like we don’t have that many questions. But I’m gonna get right into it.

Chris: I got a question, man.

Bradley: Go ahead.

Marco, what are your thoughts?

Just to get back to this, basic principles, they still work. Why? Because everyone has to adhere to the same standards no matter what. That’s my rant for today – well, hopefully.

Chris: The sky is always falling.

Bradley: What’s that?

Chris: The sky is always falling. Some people say it’s …

Is Local GMB Pro Included In The MasterMind?

Good question. But, yeah, as a Mastermind member, you’ll get a significant discount on that when you’re ready. But I can tell you right now you’re not ready for that. Okay.

How Do You Overcome Shiny Object Syndrome?

Marco: Yeah. I can’t remember exactly what quarter we’re on.

Any of you guys have comments on that?

Bradley: It’s awesome.

Chris: Not to reveal everything, so from Masterminding members, you can be looking forward to some really sweet stuff. I recommend you check it out as well, Bradley.

Bradley: I sure will. Marco?

Are Both G+ Personal And Business Profiles Be Shut Down By Google?

What Photo Selection In GMB Is It That Dictates Which Image Is Displayed In Google Maps?

Marco, do you have an idea as to what you can do to get Google to display what you want?

What Are Your Most Successful Tactics In Getting Client Response From Cold Emails?

Chris: Did you see the RYS Academy sales video, the webinar, the very first one? I bet it goes higher.

Again, this is stuff that in the Mastermind, guys, were gonna be covering over the next several weeks. Okay. Those were great questions, Jeff.

Does anybody else have-

Chris: I’ll post a link to the book in a second.

Bradley: I’m sorry?

Chris: I’ll post a link to the book in a second. I already got it.

What Are Your Thoughts On WebFire 3.0 Tool?

Marco: Hey Bradley, those are all like, those are click … Well, what do you call that, the auto traffic-

Bradley: It’s like a click-through spambot?

Marco: Yeah. Tons of websites like that.

Bradley: Okay.

Bradley: Yeah.

Bradley: That’s right.

Is It A Good Idea To Leverage A Popular Family Name Or Brand To Get Press And Media Attention?

Again, I don’t do a lot of that stuff, I just haven’t had the opportunity to, but I’m familiar with that strategy. That’s something that I think you could implement here.

Marco, do you have any suggestions for that?

Bradley: Yeah, social engineering.

Marco: Yep.

Gregg. What’s up, Greg? You and I got a Mastermind call tomorrow, Gregg. Looking forward to it. We got a lot to catch up on.

Marco: It is.

Marco: I actually went to SerpClix and did the math. It’s 14 cents per click. We can beat that through your method, can’t we, Bradley?

Bradley: Oh, yeah, absolutely.

Marco: And this is real people. Real people targeted, remember that. Activity, relevance, trust, authority, that’s what you’re after.

If you go to unroll.me, it’s amazing. It’ll just take your breath away when you see how many email lists you’re on, and you can start to systematically unsubscribe. Okay.

Chris: You’re the nightmare of every email marketer.

I’ll keep moving. Grow Your Business With Cold Emails: Everything You Need to Know. Go, perfect. Thanks, guys. I appreciate that.

All right, guys. We gotta wrap it up. “Marco, you didn’t drop an F-bomb on me so I was unsure about the love.” It was Bryan again.

Chris: It’s coming.

Bradley: Marco, you got to say fuck just to make everybody happy once.

Marco: Yeah. Let me just close this off with this: fuck Google.

Marco: Bye everybody.

Weekly Digital Marketing Q&A – Hump Day Hangouts – Episode 224 published first on your-t1-blog-url

0 notes

themoneybuff-blog · 6 years

Text

18 Two-Minute Chores to Tackle Right Away

All too often we explain away our lifestyle or money messes by saying, I just dont have time to do [whatever would have prevented the problem]. Heres a simple, supremely effective tactic: Any time something can be done (or at least well-begun) in two minutes or less, then for heavens sake, do it! The two-minute rule cant fix everything in our lives. But applying it helps to keep chores and paperwork from piling up quite so high. Every time a little thing doesnt add to the big things, our lives get better. More to the point, a small block of time can result in ongoing dividends. For example, shopping apps can get you discounts, cash back, or even refunds if a price drops. Downloading apps like Ibotta, Earny, Shopkick, Paribus, or Cartwheel gives the chance to both save and earn money when shopping for essentials and treats alike. Some of the tips in this article are simple productivity hacks. Others could completely change your financial life. All take just a couple of minutes at a time, and will move you further along the road to financial security. 1. Pay attention to your accounts. Personal finance author Beverly Harzog checks her credit card accounts every morning. It takes very little time, says the U.S. News & World Report columnist, and is a great way to catch fraud in the early stages. Dont want to check every day? Let the account tell you, by setting up an alert. Ask the bank or credit union to let you know when a bill has been paid or a debit card is used, or have the credit card company flag any transactions over a certain amount. Or over any amount, maybe: Jim Wang of WalletHacks.com has his card alert him to every. Single. Transaction. Yes, he really did set the alert amount to $0.00. You hear all these stories of people getting ripped off in $5 and $10 amounts because they dont notice, Wang says. These alerts let you know immediately that somethings wrong. The sooner you report fraud, the fewer losses a card issuer has to eat and remember, the cost of fraud gets passed along to all consumers eventually. 2. Order a free credit report. Are you checking your credit report often enough? You can do it for free three times a year (once for each of the major credit reporting bureaus) by visiting AnnualCreditReport.com. Requesting one report every four months can prevent small issues from becoming big ones. For example, if the report says you missed a payment but you really didnt, write to the credit bureau and get this fixed. Or perhaps theres an account on there that you didnt open. That could be a simple mistake but it could also be a sign of fraud. 3. Consider credit monitoring. Depending on what kind you choose, a credit monitoring service will do things such as check for account applications (bank, phone, credit, utilities) made in your name, provide identity theft insurance, monitor your personal information across thousands of databases, and alert you if there are any changes to your credit report or score. Some of these services are even free, such as Credit Karma and Credit Sesame. Personal finance writer Cameron Huddleston says one such alert clued her in to a drop in her credit score. Turns out she had a payment that she didnt realize was late. I quickly fixed the problem and raised my score in the process, says Huddleston, life and money columnist for GOBankingRates. 4. Set up automatic payments. If youre confident youll always have enough in your checking account, put your bills on auto-pay and let them take care of themselves. No more missed payments! Not everyone can (or wants to) keep that much in checking from month to month, though. Due to the hectic nature of life, Lee Huffman of the Bald Thoughts blog suggests setting up payment for at least the minimum amount each month. You can still pay bills in full manually, but setting an automatic minimum means no more late fees, ever. 5. Download your banks mobile app. Having your phone talk to your bank makes it easy to check account alerts wherever you are. Some apps offer other perks, such as letting you deposit checks remotely rather than having to drive to the bank (big time-saver) or letting you make person-to-person payments (helpful for stuff like chipping in on a shared utility bill or reimbursing a friend who picked up the tab at dinner). 6. Look into student loan refinancing. Some scholars graduate with scary amounts of debt. Figuring out whether to refinance your student loans is a complex subject, since its based on individual circumstances. However, refinancing could also change your life, if only by getting you out of default and on track to a solution. To find out more about whether its right for you, see Student Loan Consolidation: Pros and Cons. 7. Set up automatic savings. If you dont already have an emergency fund, this is a great way to get started. It shouldnt take more than two minutes to log into your bank or credit union account and set up a recurring monthly (or weekly) transfer into a separate emergency fund. Set it and forget it. Or maybe youre aiming for other kinds of savings: a pay cash for the next car fund, a 529 plan for your kid, or a pot of money that youll funnel into real estate or some other investment. No matter what kind of savings youre aiming for, be sure to make the amount sustainable. Specifically, dont commit every non-budgeted penny, because life brings surprises that take you over budget. 8. Deal with the mail. Dont throw it onto the table or desk because its mostly junk anyway. Take two minutes to weed through the junk and toss it into the recycle bin or trash. Otherwise, the pile of untended mail gets bigger and bigger, and you run the risk of missing something. For example, if a bill gets hidden in the stack and doesnt get paid, youll incur a late fee, and maybe even a ding on your credit report. (Yes, some of us do still get bills in the mail.) Bonus: Less clutter = less irritation. A tidy living space is very calming. And speaking of tidiness 9. Try some stealth cleaning. Choose a chore that can be done within two minutes. Vacuum one room. Move the laundry from the washer to the dryer. Clean a toilet. Scoop the cats litter box. Carry the trash out to the garbage can or dumpster. This works best if every member of the household takes on a daily two-minute task. Even toddlers can dust, and preschoolers can empty the bathroom trash or carry dishes to the sink. Little by little your living space will get tidier and youll feel better. In the best-case scenario, youll get in the zone and do two or three such chores. Now: Take the money you were considering putting toward a weekly housecleaning and use it for something that advances your personal financial goals. 10. Contact your insurance agent. Sometimes life changes or home upgrades make you eligible for discounts on your insurance policy. Keep your agent updated by e-mail or phone if, say, youve started to carpool (or to work from home), or if you had a home security system installed. Even if nothing changes, get in touch with your agent to ask about other potential discounts. For example, a decent-enough price break for taking a driving course might be worth the cost of the class. Should your credit report or your teen drivers report card improve noticeably, see if that will improve the premium. Still not convinced youre getting the best deal? Then you should 11. Comparison shop for insurance. You can fill out an online quote form in just a couple of minutes and the results might really surprise you. The Simple Dollars insurancearticles can help you understand the different kinds of coverage and find a lower rate. That way you can buy exactly what you need, vs. paying for products that dont support your financial goals. While youre at it 12. Comparison shop for credit cards, too. Some people dislike the current credit scoring system, and in a sense theyre right. Why should they be penalized for paying cash? But its what we have, and a smart consumer will learn to work within it. Thats why if you dont have a credit card, you should get one to build your credit score. It could also be invaluable in case of the unexpected; twice Ive had to drop everything and fly thousands of miles for family emergencies, and having plastic made that much, much easier. And if youve already got a credit card? Make sure youre getting the optimum benefits. Whether youre looking for travel rewards or cash back bonuses,The Simple Dollars credit card section lays it all out for you. 13. Schedule some maintenance. Keeping on top of the manufacturers suggested maintenance on everything from vehicles to home heating systems means preventing problems versus trying to fix them. A friend drove her car for nearly 22 years that way. Dont neglect your own maintenance, either. For starters, see the dentist twice a year. Annual medical exams arent always necessary, but talk with a primary care physician about whether you should at least have lab work done plus any other tests appropriate to your age (e.g., mammogram or colonoscopy). Not only is it cheaper to fix a health issue caught early, it can sometimes be a matter of life and death. 14. Keep an ongoing grocery list. If you use almost all of the remaining toilet paper, cat food, toothpaste, or whatever, add it to the online shopping list right then and there. Dont use online shopping? Add it to the paper list stuck on the fridge. Because you probably wont remember that you need cilantro, cat food, or whatever else when youre at the grocery store later and might find yourself at a convenience store at 10 p.m., grumbling and paying a ridiculous amount of money for TP. 15. Cancel a subscription. Are you even reading those magazines? How often do you go to the gym? Did your kids excitement over monthly craft kits peak at oh, about four months in? Do you really need regular deliveries of makeup, clothing, or snacks? Most people probably have a subscription or two that they never got around to canceling, says Austin Grandt of the Financial Toolbelt website. Apps like Trim and Truebill will corral your current subscriptions, making it easy to weed through what you really want. Remember: These things are generally wants, not needs. And they can cost a lot more than you might imagine. 16. Get a library card. It might take you two minutes to find out whats required in your area, such as photo ID and a current utility bill, and then another two minutes to get a librarian to set you up. Totally worth it! Libraries buy books and movies and subscribe to magazines so you dont have to. Depending on where you live, the library might also lend out everything from toys to art to fishing gear. Libraries offer information on genealogy, social services, and other useful stuff, too. (The main library in my city houses the Cooperative Extension Service.) Many host a wide variety of activities, including but not limited to childrens story hours, public lectures, movie nights, clubs, resume-building workshops, tax help, and film appreciation nights. Most if not all of these things will be free. 17. Set things up before bed. Before you turn in, ready your breakfast supplies. When you stumble into the kitchen at 6:45 a.m. youll be greeted by your favorite mug, a batch of already brewed coffee (thanks, timer!), the box of cereal, and a bowl. So much better than rummaging around for coffee and filter, the cereal, and a bowl and mug while also trying to unload the dishwasher you ignored yesterday. More importantly, this helps cement the habit of eating breakfast at home, which is cheaper and healthier! than hitting the coffee cart or the fast-food drive-through on your way to work. 18. Set up reminders. Cody, the young-and-hustling author of the FlyToFI blog, uses his iPhones Reminders app to avoid errors as simple as forgetting to buy milk, or as potentially life-changing as failing to change the batteries in the smoke detector. This app, or any other reminders system, can save you money in the here-and-now, such as avoiding no-show fees for missed medical appointments. Reminders also help you stay on top of things that keep you financially healthy. Its so easy to think, I really should [look for a better rewards card/get scheduled auto maintenance done/buy life insurance] and then not do these things. If thats you, then set reminders. Re-set them if necessary. Sooner or later (preferably sooner) youll make Future Yous needs a priority. Award-winning journalist and veteran personal finance writerDonna Freedmanis the author of Your Playbook for Tough Times: Living Large on Small Change, for the Short Term or the Long Haul and Your Playbook for Tough Times, Vol. 2: Needs AND Wants Edition. More byDonna Freedman: https://www.thesimpledollar.com/18-two-minute-chores-you-should-never-put-off/

0 notes