Zack Morgenroth
Partner, Lighthouse Management & Media
Though he is now the co-manager of superstar multihyphenates Olivia Rodrigo and Selena Gomez, Morgenroth, 35, says with a laugh that he “didn’t even know this was a job” growing up.
That changed his sophomore year at the University of Southern California when he landed an internship at a management company and realized “there’s a world out there that me in high school could have never thought about.”
His next internship, at Brillstein Entertainment Partners, proved even more fruitful. It was there he met Aleen Keshishian, founder of Lighthouse Management & Media, where Morgenroth joined as a partner at the company’s inception in 2016. Having known Keshishian for nearly 15 years, he says, “gives us such a shorthand when we’re working together on clients,” says Morgenroth. “It’s like yin and yang — and you get the brain power of two people.”
Keshishian says Morgenroth has evolved “into one of the most talented and visionary artist reps I’ve ever seen,” adding, “his mastery of all of the verticals necessary to create business for our clients is truly rare.”
Lighthouse’s A-list roster of talent is spread across music, TV, film, beauty and other sectors — and a major selling point for a young ascendant artist like Rodrigo, who signed with Lighthouse in February and is eager to do it all. Morgenroth describes the process of getting to know a new client as “incredibly delicate,” adding that the start of any successful management relationship comes down to asking plenty of questions: “It’s big-picture things to things as small as what they are allergic to.”
Rodrigo, of course, got her start on the Disney+ show High School Musical: The Musical: The Series; broke a slew of chart records with her 2021 debut single, “drivers license”; and became a superstar with first album Sour, scoring seven Grammy nominations. In March, she was named Billboard’s Woman of the Year, then in April scooped up three of those Grammys and announced a partnership with Glossier as the first celebrity ambassador of the direct-to-consumer makeup brand.
Morgenroth says it’s important to have “the ability to do all these different things and have expertise in different [areas] and have a track record in working with artists in different [lanes].” It’s exciting to him as well. He says management feels “much more entrepreneurial than ever,” adding that it is “incredibly rewarding to be able to connect the dots with clients and be able to do multiple things.” Recent cross-field victories include collaborating with John Janick and Justin Lubliner at Interscope and The Darkroom, respectively, to executive produce the 2021 Apple TV+ documentary Billie Eilish: The World’s a Little Blurry (along with Eilish’s co-managers, Danny Rukasin and Brandon Goodman); and later that year, watching Gomez earn her first Grammy nomination for her first Latin album, Revelación.
He says a key part of the Lighthouse pitch is to always think long term — as far ahead as “what are the goals for, hopefully, 20 to 30 years from now?”
“Especially when you have a young client, you want to be thinking about a career,” he continues. “You want to pace yourself and only do things that feel organic to the client and what they want to accomplish.”
Before I Turn 40, I Want To…: “Have a day off.”
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Will every companion have their own pet/sidekick/unwanted guest ?
For now, we have Davrin with his griffon son Assan, Emmerich with his skeleton son Manfred, Bellara was with Flicker in the last V&V, and Lucanis has to endure Spite. Of course, Rook must do the same with Solas.
I feel like Rook and Lucanis drew the short straw here. Sleep must be difficult with a demon or a god stuck in one's head.
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i wish someone would just invent an app like simply plural but where you can easily share it. everyone says use google docs or something else like it where you can't create individual profiles that don't clutter the page. we have a lot of alters and we're getting increasingly frustrated that we can't find anything to list them in a way that isn't overwhelming. our alters also like to visually represent themselves but don't really have anywhere to have like a gallery or anything. we do video visits with our therapist so we can't physically show her our phone. it's so frustrating.
Ah yeah, we feel you there. Our system uses Simply Plural but it can be kind of clunky or difficult to use for our specific purposes sometimes (not knocking the app at all… We love the app and use it all the time, we just agree that there are certain features that it just doesn’t have).
Maybe making some sort of physical journal or binder could help you guys. If you have access to a printer, you could print out little picrews or other images to include, and you could also draw and write in it, too. That way, you could have something to bring to therapy that you could show your therapist without needing your phone for it.
Also maybe consider making a Carrd? Though I think the unpaid version of Carrd has restrictions for the number of pages and images you can include, so that could probably cause some issues.
We know the website Lighthouse doesn’t have an app, and we haven’t personally used it so we can’t speak to its features, but maybe it has some capabilities that might work for you? Could be worth checking out…
If anyone knows of any Simply Plural alternatives that work well for outside sharing, please let us know!
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The lighthouse keeper
Entry 4
(Click for better quality, i spent a lot of time on this)
New entry! The skykids on page 12 belong to @leafith, @nothingbutindigo and @moll-quee!
If you have any questions about the comic or the characters, my ask box is open! (Yes you can also ask Howl)
Entry 3 Entry 5
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Feeling marginally better now, enough to exit horizontal time and shitpost!
Anyway I had the Osprey book on the Chasseurs of the Guard open as a reference for a drawing, was trying to work out what the heck is going on with someone’s aiguilettes
And in the section about Charles Lefebvre-Desnouettes
… that’s a very opinionated statement from a reference book-
(Source)
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I want to run away to sea, but unfortunately I become violently seasick at the drop of a hat, so I suppose my future tragic past will never be unlocked.
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