How lock-in hurts design
Berliners: Otherland has added a second date (Jan 28) for my book-talk after the first one sold out - book now!
If you've ever read about design, you've probably encountered the idea of "paving the desire path." A "desire path" is an erosion path created by people departing from the official walkway and taking their own route. The story goes that smart campus planners don't fight the desire paths laid down by students; they pave them, formalizing the route that their constituents have voted for with their feet.
Desire paths aren't always great (Wikipedia notes that "desire paths sometimes cut through sensitive habitats and exclusion zones, threatening wildlife and park security"), but in the context of design, a desire path is a way that users communicate with designers, creating a feedback loop between those two groups. The designers make a product, the users use it in ways that surprise the designer, and the designer integrates all that into a new revision of the product.
This method is widely heralded as a means of "co-innovating" between users and companies. Designers who practice the method are lauded for their humility, their willingness to learn from their users. Tech history is strewn with examples of successful paved desire-paths.
Take John Deere. While today the company is notorious for its war on its customers (via its opposition to right to repair), Deere was once a leader in co-innovation, dispatching roving field engineers to visit farms and learn how farmers had modified their tractors. The best of these modifications would then be worked into the next round of tractor designs, in a virtuous cycle:
https://securityledger.com/2019/03/opinion-my-grandfathers-john-deere-would-support-our-right-to-repair/
But this pattern is even more pronounced in the digital world, because it's much easier to update a digital service than it is to update all the tractors in the field, especially if that service is cloud-based, meaning you can modify the back-end everyone is instantly updated. The most celebrated example of this co-creation is Twitter, whose users created a host of its core features.
Retweets, for example, were a user creation. Users who saw something they liked on the service would type "RT" and paste the text and the link into a new tweet composition window. Same for quote-tweets: users copied the URL for a tweet and pasted it in below their own commentary. Twitter designers observed this user innovation and formalized it, turning it into part of Twitter's core feature-set.
Companies are obsessed with discovering digital desire paths. They pay fortunes for analytics software to produce maps of how their users interact with their services, run focus groups, even embed sneaky screen-recording software into their web-pages:
https://www.wired.com/story/the-dark-side-of-replay-sessions-that-record-your-every-move-online/
This relentless surveillance of users is pursued in the name of making things better for them: let us spy on you and we'll figure out where your pain-points and friction are coming from, and remove those. We all win!
But this impulse is a world apart from the humility and respect implied by co-innovation. The constant, nonconsensual observation of users has more to do with controlling users than learning from them.
That is, after all, the ethos of modern technology: the more control a company can exert over its users ,the more value it can transfer from those users to its shareholders. That's the key to enshittification, the ubiquitous platform decay that has degraded virtually all the technology we use, making it worse every day:
https://pluralistic.net/2023/02/19/twiddler/
When you are seeking to control users, the desire paths they create are all too frequently a means to wrestling control back from you. Take advertising: every time a service makes its ads more obnoxious and invasive, it creates an incentive for its users to search for "how do I install an ad-blocker":
https://www.eff.org/deeplinks/2019/07/adblocking-how-about-nah
More than half of all web-users have installed ad-blockers. It's the largest consumer boycott in human history:
https://doc.searls.com/2023/11/11/how-is-the-worlds-biggest-boycott-doing/
But zero app users have installed ad-blockers, because reverse-engineering an app requires that you bypass its encryption, triggering liability under Section 1201 of the Digital Millennium Copyright Act. This law provides for a $500,000 fine and a 5-year prison sentence for "circumvention" of access controls:
https://pluralistic.net/2024/01/12/youre-holding-it-wrong/#if-dishwashers-were-iphones
Beyond that, modifying an app creates liability under copyright, trademark, patent, trade secrets, noncompete, nondisclosure and so on. It's what Jay Freeman calls "felony contempt of business model":
https://locusmag.com/2020/09/cory-doctorow-ip/
This is why services are so horny to drive you to install their app rather using their websites: they are trying to get you to do something that, given your druthers, you would prefer not to do. They want to force you to exit through the gift shop, you want to carve a desire path straight to the parking lot. Apps let them mobilize the law to literally criminalize those desire paths.
An app is just a web-page wrapped in enough IP to make it a felony to block ads in it (or do anything else that wrestles value back from a company). Apps are web-pages where everything not forbidden is mandatory.
Seen in this light, an app is a way to wage war on desire paths, to abandon the cooperative model for co-innovation in favor of the adversarial model of user control and extraction.
Corporate apologists like to claim that the proliferation of apps proves that users like them. Neoliberal economists love the idea that business as usual represents a "revealed preference." This is an intellectually unserious tautology: "you do this, so you must like it":
https://boingboing.net/2024/01/22/hp-ceo-says-customers-are-a-bad-investment-unless-they-can-be-made-to-buy-companys-drm-ink-cartridges.html
Calling an action where no alternatives are permissible a "preference" or a "choice" is a cheap trick – especially when considered against the "preferences" that reveal themselves when a real choice is possible. Take commercial surveillance: when Apple gave Ios users a choice about being spied on – a one-click opt of of app-based surveillance – 96% of users choice no spying:
https://arstechnica.com/gadgets/2021/05/96-of-us-users-opt-out-of-app-tracking-in-ios-14-5-analytics-find/
But then Apple started spying on those very same users that had opted out of spying by Facebook and other Apple competitors:
https://pluralistic.net/2022/11/14/luxury-surveillance/#liar-liar
Neoclassical economists aren't just obsessed with revealed preferences – they also love to bandy about the idea of "moral hazard": economic arrangements that tempt people to be dishonest. This is typically applied to the public ("consumers" in the contemptuous parlance of econospeak). But apps are pure moral hazard – for corporations. The ability to prohibit desire paths – and literally imprison rivals who help your users thwart those prohibitions – is too tempting for companies to resist.
The fact that the majority of web users block ads reveals a strong preference for not being spied on ("users just want relevant ads" is such an obvious lie that doesn't merit any serious discussion):
https://www.iccl.ie/news/82-of-the-irish-public-wants-big-techs-toxic-algorithms-switched-off/
Giant companies attained their scale by learning from their users, not by thwarting them. The person using technology always knows something about what they need to do and how they want to do it that the designers can never anticipate. This is especially true of people who are unlike those designers – people who live on the other side of the world, or the other side of the economic divide, or whose bodies don't work the way that the designers' bodies do:
https://pluralistic.net/2022/10/20/benevolent-dictators/#felony-contempt-of-business-model
Apps – and other technologies that are locked down so their users can be locked in – are the height of technological arrogance. They embody a belief that users are to be told, not heard. If a user wants to do something that the designer didn't anticipate, that's the user's fault:
https://www.wired.com/2010/06/iphone-4-holding-it-wrong/
Corporate enthusiasm for prohibiting you from reconfiguring the tools you use to suit your needs is a declaration of the end of history. "Sure," John Deere execs say, "we once learned from farmers by observing how they modified their tractors. But today's farmers are so much stupider and we are so much smarter that we have nothing to learn from them anymore."
Spying on your users to control them is a poor substitute asking your users their permission to learn from them. Without technological self-determination, preferences can't be revealed. Without the right to seize the means of computation, the desire paths never emerge, leaving designers in the dark about what users really want.
Our policymakers swear loyalty to "innovation" but when corporations ask for the right to decide who can innovate and how, they fall all over themselves to create laws that let companies punish users for the crime of contempt of business-model.
I'm Kickstarting the audiobook for The Bezzle, the sequel to Red Team Blues, narrated by @wilwheaton! You can pre-order the audiobook and ebook, DRM free, as well as the hardcover, signed or unsigned. There's also bundles with Red Team Blues in ebook, audio or paperback.
If you'd like an essay-formatted version of this post to read or share, here's a link to it on pluralistic.net, my surveillance-free, ad-free, tracker-free blog:
https://pluralistic.net/2024/01/24/everything-not-mandatory/#is-prohibited
Image:
Belem (modified)
https://commons.wikimedia.org/wiki/File:Desire_path_%2819811581366%29.jpg
CC BY 2.0
https://creativecommons.org/licenses/by/2.0/deed.en
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A Hairy Remedy
Mark had been pacing back and forth all afternoon, waiting for the mail to arrive. He couldn’t focus on anything else, he’d been waiting weeks for this delivery and it was scheduled to arrive today. Every noise from outside had him rushing to the windows to peek through the blinds. Mark was nearly 30, yet looked barely 20. He’d endured a decade of people making fun of him for having a babyface or being too effeminate, and he’d had enough. After some research online he found some articles and testimonies about Rogaine, a hair growth cream aimed at guys who were balding. While that was the furthest thing from a problem for him, Mark found people on some forums that had used it elsewhere, who wanted to thicken up their beards and more. The before and after pictures he had seen had sold him, and he immediately went and ordered some online.
He took a break from mindlessly pacing around to use the bathroom. His reflection in the mirror really illustrated how right his bullies had been. His skin was completely smooth, with barely any peach fuzz on his face. That would change soon, he thought, a beard would surely age him up a good bit. Not that he wanted to look old, but not being carded at every bar would be nice. The doorbell rang, and Mark tripped over himself trying to bolt to the front door. Yanking it open, he saw a small package on the mat, with the delivery van already speeding off. He quickly snatched up the box and slammed the door, giddy with excitement. Mark raced to the kitchen to grab the scissors, shredding the cardboard box open to reveal his prize. He held the tube of cream delicately in his palm like it was a newborn. This was it, his saving grace, he thought.
He quickly scanned the pamphlet that came with the cream, notably reading the line, “WARNING: This product has NOT been tested on areas outside of the scalp. We do not recommend usage anywhere besides the scalp, and cannot guarantee results.” Eh, he’d seen it work on guys online, it must be safe enough. Without further thought Mark dashed into the bathroom, staring at his pathetic reflection in the mirror. He felt a sense of power unlike anything before, knowing he held his fate in his hands. He nearly let out a comically evil laugh before realizing he was getting ahead of himself. It was just hair growth medication.
Mark opened the tube and squeezed some of the cream into his palm. Now was time for decisions. He probably should have thought this part through a little more, but no matter, he thought. He began to rub the cream into his face, making sure to stay in the lines of where a beard would grow. Starting with his upper lip, he massaged the cream into his bare skin, working from there down to his chin and then across his cheeks. The ointment was cool and tingled a little as he applied it. Despite his caution, while getting the underside of his jaw he heard a splatter.
Looking down, he saw a white glob of the cream had fallen directly onto his chest. “Shit, that’s not good,” he cursed to himself. He grabbed a nearby towel before pausing. A smirk spread across Mark’s face as the thought dawned on him. Why not leave it? A little chest hair couldn’t hurt, he thought. The goal was to look a little older anyway. With a devious grin plastered on his face he started to rub the cream into his chest, most of it between his small pecs and spreading it out from there. Satisfied with the treatment he capped the tube and went back to the living room. Now came the hard part: waiting. He went back to check the package to see how long it would take.
“Four to six MONTHS?!” he wailed. He hadn’t bothered to look at a timeline or anything in his research, and this news was devastating to him. He’d expected it to take a while to work, but half a year? That was just too long. With an overwhelming amount of disappointment in his head, Mark collapsed onto the couch and turned on some TV. The rest of the day faded away as he tried to distract himself from how bummed he was. He turned in fairly early, it was Sunday anyway and he had to get up early for work the next morning. With one last glance in the mirror he confirmed that nothing had happened, and went to bed.
The morning came in an instant, with Mark’s phone alarm wailing into the quiet sunrise until he rolled out of bed. He begrudgingly made his way to the bathroom and started getting his shower ready when he passed by the mirror and did a double take. He stared at his reflection, dropping his towel on the floor in shock. He had stubble. Not just a little peach fuzz, no, a decent layer of it all across his jaw. His hand slowly moved to touch it, to make sure it was real. His fingers grazed over the tips of the scratchy hairs, the prickly feeling sending shivers through his body. It had worked, overnight even! His grin widened as he looked down to see a dusting of hair on his chest where he’d rubbed the cream. He had chest hair! It wasn’t particularly dark or dense but that didn’t matter to him, he actually looked like he’d gone through puberty now. The hairs had sprouted in the center of his chest and spread out towards his nipples, growing long enough to start curling a little.
With a renewed energy Mark hopped in the shower and continued getting ready for work. He was giddy with excitement, and couldn’t stop feeling the rough stubble on his face. He threw on his slacks and button down shirt and hopped in his car, nearly late from getting distracted so much. Thoughts were racing through his mind on the way to the office; what would people think? He walked in with a swagger he’d never felt at his job before, making his way to his desk and hoping someone would comment. It took until he and some coworkers left to get lunch for anyone to notice, however.
“Hey Mark, growing out a beard are you? I didn’t think you had it in you,” his coworker laughed. “It looks good so far!” he made sure to follow it up with. Mark beamed, someone had noticed! It was really happening. This may have been the best day of his life for all he could care. Anytime he was in private he would have one hand on his cheek and one on his chest, feeling the soft hairs. He could feel his cock jump at the sensation, pushing against his rather tight dress pants. Luckily no one could see that at his desk, he thought, moving one hand to rub down there. A couple other people commented on his new facial hair throughout the day, and Mark was ecstatic. This feeling was electric, addictive almost, he loved the attention and slight amount of respect the stubble seemed to have given him.
Before he knew it the work day was over and Mark scrambled to pack up his belongings to try and beat the rush. In the elevator down he scratched at his face, another grin plastered across his face. He had the classic 5 o’clock shadow for the first time, he thought to himself with a chuckle. A hardworking businessman he was now. He got entirely caught up in the rush hour traffic, but even that couldn’t put a damper on his day. An hour later he was home, walking through the kitchen and dumping his coat and bag. He entered the bathroom to wash his hands and splash some water on his face when he spotted the tube of Rogaine still sitting on the vanity. Mark stared at it, the elated feelings of the day still fresh in his mind. A thought began creeping up from the back of his mind, one that scared him, but also made his cock lurch in his pants.
What if I put on a little more?
That was the end of it. The idea consumed him, and within seconds he’d torn off his dress shirt and was squeezing more cream into his hands. He spread a thick layer of it across his upper lip, feeling the stubbly hairs that now dotted the area. He then spread more out across his cheeks, which had a decent shadow of stubble across them. Next up was his chest. In the morning he’d been thrilled by the amount of hair now adorning the area, but now he craved more. He pushed more cream from the tube and spread it over a much wider area, from his nipples all the way up to his collarbone, and everything in between. Finishing that up, he realized he’d gotten some extra cream all over his hands, which he rubbed in without a thought.
The feeling of mania slowly dwindled as he put the cream away and carried on with his night. As he ate dinner he began to worry that he’d gone too far, maybe he should have just waited. It was too late now, though, so he bottled up that worry and watched some TV before getting ready for bed.
Mark bolted upright when the alarm sounded the next morning. He tore off his sheets and ran to the mirror to take a look at himself.
It had worked again! His stubble was thicker now, with a more pronounced mustache. The hairs on his upper lip were denser and longer, though the rest of his facial hair had also filled in somewhat even if it was still short. But the real showstopper was his chest. The hairs had spread far from the day before, crawling up his pecs all the way where he spread the cream. The hair was thicker, denser, and made him feel exceedingly masculine. He couldn’t believe it. He ran a hand over the more prominent chest hair, the soft hairs tingling under his fingers. His cock rose to attention in his boxers as he lost himself briefly in the moment, unconsciously rubbing his nipple with the other hand. Control slipping away from him, Mark began to moan as he pinched his nipple, feeling the stubble and chest fur that had sprouted. Moments later a rush filled his body, his cock shooting rope after rope of cum onto the mirror.
“Fuuuuuck,” he groaned, coming back to his senses. What the hell was that? It had felt amazing, but it was as if a primal instinct had taken over him. He watched the cum slide down the mirror for a minute before snapping fully back to reality; he had to get to work! He quickly wiped as much cum off the glass as he could before hopping in the shower and getting dressed. He bolted out the door without eating breakfast, having realized how late he was. Just how long had he been feeling himself in there?
He parked and scrambled to an elevator inside. In his haste he’d forgotten to button his shirt up all the way, but he noticed in the mirror that some of his new chest hair peeked out of the top. It looked masculine, virile even. He played with a couple of the hairs before the door opened on his floor and he had to act natural. The day was fairly uneventful, other than a couple different coworkers commenting on his stubble and mustache. Mark felt even more confident today than he had yesterday, despite the chaotic morning. As afternoon rolled around, he even unbuttoned his shirt a little more, letting the newly grown hairs breathe. He lounged at his desk getting some of his work done but mostly basking in his newfound masculinity, occasionally sneaking a rub of his chest hair.
Soon enough the day was over again, and Mark made his way home. He was thrilled with how he was looking, but somehow he’d gotten less attention today than before. That didn’t sit right with him. While stuck in traffic he tried to figure it out, going through scenarios and situations from the day. Maybe… he thought he was making progress but in the eyes of others he looked the same. Frustrated, he barged through the door of his house and grabbed a beer from the fridge before landing on the couch. He turned on the TV and cracked it open, slowly sipping away at it as the light outside faded into dusk. Finishing that beer, he went for another, nursing it and watching some mediocre movies. Eventually the beers caught up to him, and having to pee badly he hopped up and went to the bathroom. There, on the counter, was the tube of Rogaine.
It seemed to burn a hole in his vision, everything else fading away. The feelings of the last day flooded back to him; the confidence of being hairy, the frustration of it not being enough, the pleasure of cumming to his own hairy body. Mark felt the same devilish thought clawing back into his head, but no longer as a question. It was a desire.
I need more.
He opened the tube again, squirting the cream directly onto his chest this time, slathering it all across his pecs and down over his stomach. He rubbed the cream deep into his already decently hairy chest, before taking more and coating his face with another layer. Mark was spreading far too much cream on, and from his jaw it began dripping down his neck. He couldn’t care less. His logical self had taken a backseat, his body being driven by a deep seated need, a desire he’d been unaware of. Mark stripped off the rest of his work clothes and kept at it. He continued to smear the cream across his torso, spreading it from his chest up and over his collarbone onto his shoulders. He was so engrossed in rubbing the cream into his skin that he was oblivious to the slight itch that began cropping up under the thick paste.
Mark wiped the excess cream onto his forearms and stared into the mirror, breaths ragged. He’d worked himself into a sweat. The droplets streamed down his skin, pulling the cream with it. His eyes surveyed his wet, ointment covered skin for anything. That was when he noticed the itch. It had grown stronger, more prevalent over his chest as the skin began reacting to the heavy dose of cream laid on. Hairs started to push out of his chest, darker and thicker than the ones before. They grew longer as more and more filled in the spaces between. Mark’s cock grew harder as he watched the hairs sprout, feeling them coming in between his fingers. The hairs thickened into a dark rug, completely coating his chest and crawling upward, thick whorls of hair overtaking his collarbone. His neck, which had been bare until now, began darkening as the shadow of hair crept up over it. Long strands erupted from the base, continuing the chest hair up onto his neck; no collar would ever hide these dark hairs. His stubble crept down from his jaw to meet in the middle, growing darker and pushing out farther from his face. His nicely trimmed stubble was quickly becoming a scruffy mess, with the wiry beard hairs erupting all over his face. Mark used his tongue to feel the longer hairs pushing out of his upper lip, curling over and spreading over his cheeks. He was really tenting his boxers now.
The hairs began moving south, down from his chest in a line towards his navel. The thick line of fur blossomed outward across his belly, darkening the area with long tangled hairs that blotted out the skin. Mark rubbed his hand over the growing fur, groaning from the stimulation of the hairs under his hand. Without thinking he reached back for the tube of Rogaine, pushing more out into his hands before absolutely coating his pits in the stuff. He scratched and scratched as the itch spread from his chest there, looking like a monkey as near instantly thick black hairs shot out of his bare underarms. One after another they pressed out, his fingers clawing through a denser and denser bush. Soon enough they’d overwhelmed the area with a thick tuft of tangled hair, spreading even further to connect with the rug on his chest. Mark was overcome by the tingling feeling of hairs bursting from his skin, surrendering himself even more to what was happening.
When he finally pulled his hands out of his pits they didn’t escape unscathed. The backs of his hands were coated with thick hairs, and as he pulled one up to his face to look closer he could see more worming their way out of his knuckles. The sight alone was enough for a glob of precum to shoot into his boxers. The hairs didn’t end there, however. They surged up his forearms, a tangled forest of black hairs erupting and growing dense. The same followed on his upper arms, connecting seamlessly to the dense fur coating his shoulders. He felt the signature itch of the hair growth spread from his shoulders down across his back. Turning in the mirror, he saw thousands of dark spots appear across his shoulder blade and race down towards his ass. Seconds later every spot erupted into thick curly hair, follicles pushing them out longer and longer. The mat thickened over his back as hairs curled and tangled together, especially right above his waistband.
His body wasn’t done yet. Mark felt an intense prickling under his boxers and quickly pulled them down, scratching relentlessly at his inflating ass. He could feel as the prickles turned into wiry hairs, pushing out across his cheeks. He groaned as the feeling of thick hairs growing like fur in his crack was too much, shoving his hands in there to feel the thick pelt erupting from his skin. His eyes nearly rolled back as he felt up his tight hole surrounded by a jungle of hair, his cock harder than he’d ever felt it before and leaking like a faucet. The fog he had felt absorbed in just that morning was returning, his body acting on its own in search of masculinity and pleasure. The hair growth only served to fuel that fire, spreading from his ass down his legs in a thick carpet over his thighs. The curls popped up from the skin, thickening as they pressed out from his skin into a fuzzy coating all the way to his feet.
Mark slid further and further into the recesses of his mind, intoxicated from testosterone as his body continued to change. His self-indulgence reached a crescendo as every other desire slipped away, flushed out of him through the faucet that was his dripping cock.
More hair.
His hand reached for the tube again, emptying the last of it into his palm before reaching to grasp his rock hard cock. He slid his hand up and down, coating it in the cream and letting the rest drip all over his groin. A moan slipped out as he continued to pump his member, it slowly growing thicker and longer as it absorbed the cream. More drops of cream splattered into his sparse bush, Fertilizing the ground for what was next. Dark hairs began popping out of his skin, dark and thick. They pushed out longer than his old hairs, filling in the space between them rapidly.
More hair.
His pubes erupted in mere minutes, a dense triangle of fur filling out his crotch, tangling and curling together as the scent of musk and ointment grew stronger. The hairs continued their conquest, reaching up to his stomach and out over his thighs. His balls swelled larger before becoming enshrouded in a carpet of their own. His cock continued pushing out longer as Mark pumped away, groaning as it grew thicker and more sensitive.
He wasn’t done yet, as more and more hairs filled in all over, rugs connecting into a massive carpet of body hair. The hairs were ever crawling up the shaft of his massive cock thanks to the cream. Mark’s breathing had grown intense, groaning nonstop as instinct took over completely. One hand rubbing through his thick fur and the other edging him closer and closer to climax. He could feel the tingle as the hairs lengthened and thickened, coarse hairs rubbing against each other as they matted together.
He roared as everything finally peaked, his cock erupting with rope after rope of cum. It went everywhere, getting tangled in all his new grown fur. He continued pumping load after load out, an unbelievable amount of cum poured out of him onto his hairy body. He gasped as every pump of his cock sent immense waves of pleasure through him, squeezing every last drop of cum out. He let go of his softening member and moved his hands to his chest, feeling the sticky cum in all the hair.
“Fuuuuuck yes…” he groaned as he rubbed the cum into his fur just as he’d done with the cream earlier. His bush was completely soaked with cum, and he could feel the hairs thickening as he massaged the area. All over his body, the cum served only to encourage even more growth, and quicker than the Rogaine ever had. Dark hairs pressed out between previous ones, covering him in a dense pelt that hid his skin beneath. Cum slowly dribbled out of his cock as the pleasure swept through his system. The fog in his head slowly dissipated, and Mark was brought back to the forefront of his brain. The primal instincts that had control for the past hour gave up their hold. He stared at himself in the mirror for a minute. Black fur coated his whole body, cum dripped from patches all over him. His cock was now dangling at eight inches soft. He slowly moved his arms to feel the hair growing all over him, trying to process his reality. He only managed to get two words out.
“Oh, fuck.”
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