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maxdark158 · 5 years

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This is based on @ozmav ‘s Damian Wayne x Marinette Dupain-Cheng au that I LOVE, please check them out.

Based on this ask they answered on their blog

AO3 link of the fanfic, any edits I make will be on there and not here

Characters are probably ooc because I am not familiar with Batman and I googled the riddle

Angel in Gotham: Part 1 ~ Part 2 ~ Part 3 ~ Part 4 ~ Part 5 ~ Part 6 ~ Ao3

Demon in Gotham: Part 1 ~ Part 2 ~ Part 3 ~ Part 4 ~ Ao3

Fanart for AiG: Riddler ~ Joker thank you @thegreysman

Please tag me in any fanart you draw for this guys ^^

oooOOOooo

It was a good thing that Hawkmoth’s attacks allowed Marinette to become used to supervillains at this point because otherwise, she would be losing her mind.

Oh, right, context.

Marinette’s class were still on their trip to Gotham. They had forgotten her again, but she decided she could spend the time with Damian. He accepted her offer, and together they toured some of the sights in Gotham during the day. They didn’t look as spooky as they usually did at night, and Marinette quickly wrote down and sometimes sketched out many design ideas during their adventure.

An adventure that was now put on hold because of a villain who thought green was a good color on him.

When outsiders heard of the big bad Gotham villains, they typically talked about The Joker or Harley Quinn, maybe Poison Ivy or Bane or even Catwoman. The Riddler was mentioned often, but he was the bottom of the ones on top. The A- of the A’s if you will.

Marinette knew he liked riddles and traps and he wore a lot of green. That was pretty much it.

Damian and Marinette were in line to get ice cream when the widows were suddenly blacked out. Damian grabbed Marinette’s hand. The doors locked, and the few people in the shop were trapped with the Riddler. He pointed a question mark shaped gun at them and demanded that they go to the back room.

Damian held Marinette’s hand, mumbling that it would be all right. Marinette nodded numbly, realizing that she likely couldn’t escape to become Ladybug if needed.

Tikki was unmoving in her purse.

She looked around her. The Riddler had the cashier, a father, and his two daughters, her and Damian.

The two girls were silent and scared, their shoulders hunched, but they continued to walk. Each held one of their father’s hands. The father himself was steely and glaring, but she saw the tremble in his lip. The cashier was wide-eyed and shaking. Marinette saw the beginnings of an anxiety attack in him. The worker that was dishing up the ice cream had followed them out but put on a mask. Must have been a henchman in disguise.

Damian was angry. He looked impassive at a glance, but his emotionless stare showed the fire in his eyes. Marinette hoped his anger didn’t lead to recklessness.

“Now that I’ve got you all here,” the Riddler cackled, “I need two volunteers to do the puzzle I set up until Batman and his batbrats show up! The others will wait here locked in a room as bait.”

Marinette glanced at the group. Two little girls, one around five and one around eight. A cashier struggling to breathe. A father wanting to protect his daughters.

Two pissed off able-bodied teenagers.

“We’ll go,” Marinette sounded more confident than she felt when she lifted her and Damian’s still conjoined hands.

He hissed something at her, it sounded like a question, but the blood roaring in her ears drowned out the words.

The Riddler grinned. “Excellent! A Wayne and a foreigner! Follow me!”

A Wayne? Marinette glanced at Damian but he started walking, dragging her for a few steps before she caught up.

The henchman locked the door behind them, locking the four others in the hallway. Marinette and Damian were now locked in with The Riddler

It was massive.

The room was the size of her school gym with green and purple squares covering the floor. There were black edges where they were standing now, but the majority of the room was square tiles.

They were on the ceiling too, Marinette noticed. The low hanging lights were still high enough to see the ceiling. Marinette could even see the hinges on the squares – What were those for?. Green squares were above purple squares and vice versa.

“What did you do?” Damian whispers. The blood roaring in Marinette’s ears was quiet enough for her to hear.

“We were the best bet,” she whispers back. An angry protective father would be rash. A panicking employee would stumble. Two young girls would be unpredictable.

Damian is angry, but from the, so far, little time they’ve spent together, Marinette knows he’s smart. He calculates his movements, coordinates the best course of action. He’s angry, but he will hopefully think before being reckless.

And she’s Ladybug, though currently without her suit. She’s dealt with similar things before, and she can do it again.

“As you can see,” The Riddler gestured to the brightly colored room, “there’s a gameboard. And you two are game pieces. Make a wrong step and…”

He reached for his cane that was tied at his belt and pressed a button on it. The green square nearest to them made a beeping sound. The purple square above it opened up like a latch and bricks dropped from it.

The sound of the bricks hitting the ground was loud, Marinette and Damian both flinched. She closed her eyes and gripped his hand tighter.

When she opened her eyes again, she surveyed the damage. The bricks went through the green square, opening up a dark hole below the floor. Marinette couldn’t see how far down it was.

The Riddler grinned, “as implied, if you make one wrong step then you die! Simple enough to understand?”

Marinette had to fight not to shake. She felt anger rising from within her – not fear.

She glanced at Damian. He was shifting his feet, his expression neutral. Was he angry too? Or was he scared?

Marinette’s anger grew. Her friend shouldn’t have to be scared.

She turned back to The Riddler. “How do we know if any of the cubes are fake?” she asked. Her voice shook, but she shifted her feet and didn’t meet The Riddler’s eyes so he mistook her fury for fear.

Villains loved to be feared.

Damian’s hand tightening grounded her to reality.

The Riddler smiled.

“I assure you there is a way to win,” he chuckled. “Now, who wants to go first?”

So, yeah. It was a good thing that Hawkmoth’s attacks allowed Marinette to become used to supervillains at this point because otherwise, she would be losing her mind.

She heard Damian move behind her. He was going to offer to go first, she knew it.

“I’ll go.”

Her voice sounded meek. Good.

“Angel,” Damian hissed, “What do you think you’re doing?”

“No takebacks!” the villain laughed. “Go ahead and choose, but make it snappy!”

Marinette squeezed Damian’s hand before letting go.

She glanced at the floor. All the tiles that were the same color seemed to be made of the same paint. They all had the same texture of wood. They were all identical from what she could see. But there had to be a way to tell which ones were dangerous.

She looked at the ceiling. There was one open tile-door but the others were closed and waiting. She couldn’t see latches. The colors were the same paint as the floor, the same size as each other and the floor. The only real difference from the floor was the hinges but-

The hinges!

The hinge on the open door was large. Likely more expensive, made to hold a lot of weight. But there were hinges on other tiles that were smaller. Likely cheaper and not made to hold a bunch of bricks.

It was the best chance she had.

Marinette looked at the closest one with a small hinge. It was one down from the hole in the floor, two steps and she would be on it.

“Go already,” The Riddler snarled. “Unless you want your friend to go-”

Marinette stepped on the purple square.

The Riddler chuckled, and fear finally overpowered the anger. What if she was wrong? What if the hinges were a fake trap and she was about to die? What if

He clicked the button.

The square under her feet beeped.

Damian inhaled.

The trapdoor opened.

Marinette did not scream.

She did stiffen. Nothing came.

She looked up in time for a soft feather land on her nose.

“Lucky guess!” The Riddler cackled with glee. “Let’s hope you can keep it up! But for now, it’s your friend’s turn.”

Marinette’s eyes widened. “Why can’t I play alone?” she asked.

She felt Tikki hit her leg and ignored her.

“What, think your friend isn’t as lucky as you?” he asked. “Tick, toc, Wayne. Don’t keep us waiting.”

Damian looked at the squares on the ground, trying to figure out where to step. He didn’t look up. He wasn’t going to get it right.

Marinette glanced up. The green one to his right should be safe. It was the one next to her.

Damian began to step on the purple one next to the green one. It wasn’t safe. The hinge was too large it wasn’t safe Damian was going to die and-

He looked at Marinette, seeing her panic.

He didn’t step on it.

Marinette relaxed, ever so slightly. Damian looked her in the eyes and she glanced at the safe square.

He stepped on the green square next to her.

When The Riddler clicked his button, another feather dropped down on Damian.

“Seems the little foreigner is helping the competition!” The Riddler growled. “You think I wouldn’t see the silent communication there? Now you have to answer a riddle for every turn, girlie! Answer correctly and you’ll survive.”

Marinette saw Damian get angry for a second before his face became neutral again. She felt nervousness rise within her.

The Riddler was known for his riddles. This may be harder than she thought…

“Take your turn,” the villain growled.

Marinette did, stepping on another safe space. When the feather fell, The Riddler growled lowly.

“Now answer this,” his voice was low.

Marinette’s breathing quickened.

Damian’s fist clenched.

She tried not to shake, she was going to get it wrong and die and-

“What is the beginning of eternity, the end of time and space, the beginning of every end and the end of every race?”

Marinette blinked, all her nervousness and fear draining out of her.

This was supposed to be a hard riddle? By the villain named after them? Annoyance was the prickling sensation over and over again that made her skin crawl and want to be itched. This villain is trying to kill them through an elaborate game and gave her such an easy riddle?

“The letter E,” she tried not to growl.

The Riddler frowned. “Take another turn.”

“But what about mine-”

“Shut it, Wayne,” The Riddler growled at him. “Take another turn, girlie. Your luck will run out eventually.”

Marinette took another turn. She got another feather.

The Riddler snarled, glaring at the ceiling.

Did he not know? Marinette mentally shook her head. The Riddler knew which squares were good and which ones were bad, he was simply frustrated that Marinette knew too.

“Go again!” he barked, forgoing the riddle.

Marinette went again. She had to step over a square but was safe once more.

“How can you tell?” the villain was snarling. “How do you know which ones you can use and which ones you can’t?”

Marinette shrugged. There was no way she was giving away the clue to him, he would only fix it the next time. “Just lucky I guess.”

“No, you figured something out,” The Riddler hissed. “How? How did you do it?”

She heard movement behind her and panicked for a moment. What was Damian doing? She scoffed so The Riddler wouldn’t hear him too.

“As if I’d tell you,” she held her head up, haughty.

Tikki hit her leg again but it was too late.

She could see the villain’s resolve snap.

When he lunged, Marinette was expecting it. Distantly, she heard someone yell behind her but her focus was on her immediate surroundings and her movements.

Sidestep to avoid the villain. Sweep under feet to make him lose his balance. Elbow to the side to topple him over. Jump to avoid his attempt to bring her down with him. Kick his remote away from him.

Of course, the villain didn’t stay down. Once she kicked his device away he was up again, this time fighting her with more intelligent movements.

No sweat. She won against akuma smarter than her before.

And it became apparent to her within a few seconds that The Riddler was not very good at fighting hand to hand combat.

She jabbed him in the throat before quickly running off the board to look for Damian.

Instead, she ran into another body.

“Woah, calm down,” Marinette didn’t recognize the voice, but she did recognize Red Robin and Robin, who were both standing where she was running toward.

Robin looked a little messy, almost like he changed his costume quickly. He also looked surprised, but Marinette couldn’t fathom why.

She looked behind them, seeing the door she and Damian entered through open, the other people from before missing.

She didn’t see Damian.

“Where’s my friend?” she asked. “Damian, he came here with me and-”

“It’s alright An- civilian,” Robin stepped forward. Red Robin walked to the villain. “I carried him out while The Riddler was focused on you.”

“You knocked him out,” Red Robin commented from behind her.

Marinette glanced back and shrugged. “Punching faces is stupid, you’re more likely to hurt your hand if you don’t do it right. Going for the throat is a dirty move but more effective.”

Robin looked surprised again, and Marinette was confused. Why was it surprising? Most people in Paris took up basic self-defense, so it’s not like she told him she was Ladybug.

“How’d you figure out his riddle board thing?” Red Robin asked.

Marinette turned to face him and pointed upward. “Anyone can figure it out if they look up! It’s obvious.”

Red Robin looked up. Marinette heard Robin move behind her and assumed he was also looking up.

“What?” Robin sounded confused.

“Oh!” Red Robin snapped his fingers. “The hinges?”

Marinette nodded. “He must have cut some corners because there’s no way the small hinges would hold a bunch of bricks.”

She heard Robin make an, “Oh,” sound behind her.

Red Robin looked back at her. “You’re pretty smart.”

Marinette’s eyes widened and she shook her head. “No, it’s something anyone would notice if they looked up! I just managed to use the knowledge.”

Red Robin didn’t look like he believed her, but Marinette didn’t know what she could do to dissuade him. She wasn’t as smart as Max, or anyone else, she just noticed her surroundings. It was a habit she picked up from being Ladybug.

There were footsteps behind her, too heavy to be Robin. Marinette saw Red Robin nod to them and assumed it was another one of Gotham’s heroes.

“How’d you know enough self-defense to take out one of Gotham’s villains?” Robin sounded suspicious.

Marinette relaxed slightly. “Paris has akuma like, every week. Most citizens learn enough self-defense to stay alive during attacks. I did a little more because my classmates are akumatized the most.”

Red Robin stepped forward. “Is there any more information on these akuma you can-”

“Robin,” a voice said from behind Marinette and Robin. She didn’t jump since she knew someone else was there.

She turned to see Batman, THE Batman, talking to Robin. “Please allow the civilian to leave, we need to get The Riddler to Arkham.”

Robin sighed.

“I’ll guide her out,” Red Robin offered, and Batman cut off any protests from Robin.

Marinette walked away with Red Robin, managing to shake off her starstruck-ness about Batman when they neared the exit.

“You really are smart,” Red Robin told her. “Most people don’t take notice of details like that easily. And I heard you solved one of his riddles.”

Marinette made a face. “His riddle was kind of pathetic. Anyone would have solved it.”

Red Robin shrugged. “Your friend is waiting in the police station down the street.”

Marinette felt her shoulders drop in relief. “Thank you,” she said before making her way to the station quickly.

Behind her, Red Robin smiled and walked back inside. Marinette was a genius, even if she didn’t realize, and he hoped Damian invited her over soon so he could see who was smarter of the two of them.

She may actually be a challenge!

oooOOOooo

Marinette walked into the police station only to be immediately hugged by the two girls.

“Thank you,” the older one’s voice was muffled by her stomach. “I was so scared. Thank you for not letting him take us.”

“I’m happy to help,” she assured them.

She saw their father talking to the officer. His eyes met hers and he mouthed, “thank you.”

She nodded to let him know she understood. The little girls let go of her and went to their father.

Looking around more, she saw the cashier being talked to by the officer. He looked a lot calmer now, thankfully. The henchman was in cuffs and being escorted to the cells for transfer.

She didn’t see Damian.

Worry was ice water in her veins and she began to shiver. Where was he? Did something happen? Was there another villain on the street that got him? Did anyone even know he was missing?

“Angel!” she turned her head toward the door to see Damian rush in. The ice water drained out, leaving warm fuzzies – hold on when did that happen?

Before she could ponder for much longer Marinette was wrapped in a hug. She returned it without thinking, breathing in and out slowly. Damian was really warm.

“I went back out to look for you, Robin told me you were here,” Damian mumbled. He stepped back, checking over her. “Are you alright? Are you hurt?”

Marinette shook her head. “I’m perfectly fine, Damian. I’m just glad you’re okay.”

He sighed in relief. “Don’t scare me like that again, Angel, please.”

It was now that Marinette noticed his slightly unkempt appearance. He was fine when she last saw him, but now his clothes were crooked and his hair was messy. It reminded her of someone, but she wasn’t sure who.

He must have been really worried.

Guilt was heavy on her shoulders. “I’m sorry, I should have given you more warning, or only volunteered myself.”

“What?” Damian shook his head. “No, I’m glad it was us two. The Riddler would have killed anyone else. I was more worried when you fought him.”

“You fought The Riddler?” The cashier was staring at her with wide eyes. His voice was loud enough that the entire station went silent.

Marinette laughed clumsily. The guilt had lessened, but awkwardness was chaining her. “He was bad at hand to hand combat. And mad at me. That made him make some dumb moves, most people would have been able to beat him.”

“Still,” an officer with grey hair and a mustache chuckled. “Quite commendable for a young girl.”

“It’s really nothing,” Marinette tried to wave it off. “We have a lot of villains in Paris. I’d be stupid if I didn’t learn to fight them.”

“The akuma!” the youngest daughter shouted. “I saw on the Lady’s blog about superheroes!”

She felt Tikki shift slightly in her purse.

“Don’t believe everything on that blog,” her older sister mumbled. “There is no way sausage hair is a superhero’s best friends. Superheroes don’t make friends with civilians.”

“I only watch the videos of fights,” the young girl pouted.

“Miss, if you’re ready,” the greying officer gestured to an empty room. “We need you to retell everything that just happened for the record.”

Marinette nodded. Damian let go of her fully, and she already missed the warmth – what was that? When did these feelings start?

She followed the officer into his office, not noticing the awed looks of those around her as she passed by.

After she left, Damian Wayne pulled out his phone. Someone had to let her teacher know she was alright if they even noticed her missing at all.

They’re fools not to notice her, but Damian was glad he had no competition from those idiots.

oooOOOooo

Unnamed Teenager From France Holds off The Riddler Until Batman Arrives!

“I was just doing what anyone else would have done,” she says. “He was pretty annoying though. His riddles need work.”

“A teenage girl took down Ed?” she turned to her friend. “After that whole trap he set up?”

“Seems so,” her friend shrugged. “Good for her. Hopefully, she goes back to France before he escapes and exacts revenge.”

“Watcha ladies talking about?” a pop of bubblegum. “Ooh! This lady betta watch her back, more villains might be interested in her if she can defeat Eddie!”

“You mean like us?” she asked.

“No,” her friend sighed. “We should leave her alone. One villain on her trip is enough. And I need to care for my plants, they're important for my next heist.”

The third girl shrugged. “Ain’t up ta me, but I won’t be the one that tells Puddin’ if that helps.”

“That helps,” she hummed. She would need to catch Batman on patrol tonight and ask him about it. She hadn’t stolen anything in a while, so he would likely talk to her for a bit.

“Of course you won’t tell him! You won’t go near him again if I have anything to say about it,” her friend replied to the third girl.

“Aw, Red, you do care!”

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thickcrskiin-a-blog1 · 4 years

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netmow-blog · 5 years

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image source NETMOW

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#10 – Seek Help From SEO Specialists

Website design enhancement includes numerous aspects and it's constantly savvy to keep your finger on the beat of what's going on in the business and be happy to adjust and advance. On the off chance that this is a lot for your business to deal with, at that point redistribute your SEO to a believed firm that represents considerable authority in quality SEO rehearses and can lift you over your rivals.

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expertdigitalmarketingthing-blog · 5 years

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Top 30 Digital Marketing Blogs You Should Read Every Day in 2018

Digital marketing blogs are perennial sources of authentic information and learning as far as professionals and business owners are concerned. The ever-evolving field of digital marketing requires its operators to be constantly in the learning path to catch up with the global trends and technology changes. An online marketing blog teaches how the interplay of new technology and marketing are creating new opportunities for business growth and profitability. Marketing blog for the digital marketing professionals and practitioners address any laxity in research and mitigate the risk of falling behind. Digital marketing blogs are essential for marketers to stay on top of the trends while framing an effective content strategy. Blogs Keep Inspired and Sustained

Digital marketing offers the opportunity for a brand to get noticed in no time irrespective of being big or small. Here the important thing is an inspiration in launching and sustaining with marketing efforts to move ahead in spite of budgetary constraints. The inspiration will stay high if some of the top digital marketing blogs are read every day. This helps to keep a finger on the pulse of the marketing industry and draw the right inspiration. These blogs are a great way to keep your finger on the marketing industry. An internet marketing blog comes into the reckoning with its coverage of digital marketing news, trends, and discussions on industry developments. Here we will take a look at some of the best digital marketing blogs including their USPs to enable our readers to add more value and meaning to their digital marketing goals. How Do Blogs Inspire? For techies, top digital marketing blogs keep the creative spirit surcharged as new updates on things add more confidence in taking to the path of innovation. Among the interesting digital marketing blogs, more reader interest goes into a b2b digital marketing blog. Top digital marketing blogs offer information that can put an end to the struggle of finding or writing some original content. Given that the digital marketing sector has a high dominance of small businesses, a small business marketing blog will have a key role to play in motivating business classes. Choose the Best Digital Marketing Blog

Selecting the right web and digital marketing blog is a challenge a plethora of blogs exist. The best online marketing blogs come from experienced industry leaders who are well versed in many marketing practices to get better at what we do. Undoubtedly the top 10 digital marketing blogs help in learning new things and prepare to serve customers well in making them succeed by using their own digital efforts. Inspiration to Compete and Innovate In the ubiquitous world of E-commerce technology, best internet marketing blogs are like lighthouses offering light to the darkness engulfing the search for right strategy in taking out the right e-commerce solutions making business owners focus more on business growth and marketing. Top internet marketing blogs minimize challenges of focussing on workable technologies as different from some noisy brands that seek conversions of top funnel customers. These blogs will give the confidence and sustenance to co-exist with brands flaunting massive budgets. Case in point is Big box brands like Walmarts, Targets and Macy’s. Many of the small businesses may not have even one percent of their budget but they can stay undaunted in the digital marketing mode. Here more than cash, smartness in using technology in the right way matters more. 1. Out of Top Digital Marketing Blogs - Search Engine Journal

The Search Engine Journal is popular as a comprehensive online authority publication in search engine marketing. It offers the latest updates to search engine algorithms, useful SEO information, and best tactics. It also offers tips for pay-per-click marketing, link building, algorithm changes from Google and news. 2. Out of Top Digital Marketing Blogs - Moz

So long as SEO is part of digital marketing nobody miss out on Moz blog. It is one of the best sources for learning SEO trends, studies, and best practices. The content is deep and useful to seasoned veterans and best for newbies. There is a high focus on SEO and inbound marketing, with adequate information on digital media buying, lead generation, branding, and industry news. The content of Moz is well-researched, highly-engaging and smart. It gives SEO its due as part of a brand’s marketing strategy to make an impact on every single channel such as content, email, and social media. The guidance Moz offers in improving ranks at a faster pace is really commendable. Moz also free tools to analyze how a site is performing. They include SEO, content marketing, Twitter analytics and local marketing. 3. Out of Top Digital Marketing Blogs - Marketing Land

Among the digital marketing blogs, MarketingLand is strong in digital marketing, social media, search engine marketing, mobile marketing, and marketing analytics. This online marketing blog has posts of exceptional depth covering marketing news, tips, and information on popular marketing products. This comprehensive internet marketing blog is ahead of Adweek or Ad Age thanks to actionable tips and ideas. Kelley rates this as one of the best digital marketing blogs full of listicles, news, quick reads and guides targeting small business audience. The step-by-step instructions make it a great source of inspiration as a must-go-to site. Incidentally, Marketing Land is also the sibling of Search Engine Land. 4. Out of Top Digital Marketing Blogs - Marketing Profs

Among the top marketing blogs, MarketingProfs stands out with informative articles, infographics and original research on digital marketing topics. The bulk of the content is free and is considered one of the most respected publications in the industry. This a professor like knowledge makes it an authority on digital marketing in terms of training strategies, case studies, discussion forums, online seminars, and free guides to keep any business at the cutting edge of marketing. 5. Out of Top Digital Marketing Blogs - Convince and Convert

Covering a vast range of digital topics, this b2b marketing blog is a goldmine of information. Convince and Convert has nice tips for digital marketing, backed by thought leadership posts, industry trends and case studies on best practices in content marketing. The unique name of this top digital marketing blogs is justified by the awesome CRO tactics and high priority content that are helping prospects to become long-term customers. Blogs, especially, small business marketing blog is an absolute must for business owners and professionals aiming conversions. 6. Out of Top Digital Marketing Blogs - Social Media Examiner

Succeeding in social media is a challenge for many brands despite the huge opportunity. That is where a support of web marketing blog matters. Here the best online marketing blogs are paying attention to workable strategies with tutorials on what to do with social media. For strugglers in social media, the top 10 digital marketing blogs bring considerable relief. It also runs a Social Media Marketing Society where a member can avail exclusive industry tips, perks, expert forums to get timely advice. 7. Out of Top Digital Marketing Blogs - Social Media Today

When asked to mention best internet marketing blogs Social Media Today is great in offering in-depth information on social media with profound research on them. 8. Out of Top Digital Marketing Blogs - HubSpot

HubSpot offers great industry content and deserves the tag of being the top internet marketing blogs. It has a good focus on inbound marketing with the content covering topics most relevant to all kinds of marketers ranging from customer service to good talent and productivity. Industry-leading thoughts and how-tos tackling design, social media, and social selling are very prominent. 9. Out of Top Digital Marketing Blogs - Unbounce

Marketing is mainly designed to get people to the point of conversion. The Unbounce blog offers advice and research on how to get prospects to convert fast by hastening interest to an action point. 10. Out of Top Digital Marketing Blogs - Content Marketing Institute

Content marketing is a sought-after blog in the digital marketing world. This pioneer highlights the value of content in digital marketing and is a great resource for following content marketing trends and best practices. 11. Out of Top Digital Marketing Blogs - Kissmetrics

Kissmetrics is a digital marketing blog with a special focus on the use of marketing analytics to improve results. Many of the posts deal with testing and research performed by brands and what readers learn from it. KISSmetrics has great infographics with millions of visitors and close to 50, 000 backlinks from 3700 unique domains. KISSmetrics keeps adding new fans from subscriptions guided by e-mail campaigns. 12. Out of Top Digital Marketing Blogs - Quicksprout

In the realm of digital marketing blogs, Neil Patel is a big name. No wonder, his Quick Sprout blog is also popular for offering strategies and tools that help businesses including billion dollar companies in boosting traffic and making the conversion to boost sales. The online marketing blog of Patel has helped brands like eBay and General Motors to generate more traffic. In the arena of online marketing, classroom learning gives only a fraction of the real knowledge required and will not suffice to cover all aspects of the domain. That is where internet marketing blog comes in with vital learning at a theoretical and practical knowledge side. Best digital marketing blogs are always a great channel to get a comprehensive marketing education. In that sense, Quicksprout does not disappoint. The updates are thorough on current trends and changing tactics of the content marketing industry. 13. Out of Top Digital Marketing Blogs - EConsultancy Blog

It is yet another popular b2b marketing blog offering analysis of companies and brands. It is in depth. It is a must-read for marketers to garner concepts and translate them into business situations. The blog also offers research services and data service to paying customers. 14. Out of Top Digital Marketing Blogs - Hootsuite Blog

In social media management, Hootsuite blog can claim a high rank as one of the top marketing blogs with 10 million users. Social media campaigns can be tracked by this smart tool. This is the favorite of marketing agencies, small to medium-sized businesses, and Fortune 500 companies. 15. Out of Top Digital Marketing Blogs - Copyblogger

The focal points of Copy Blogger are content marketing and copy businesses for building relationships for the faster sale of products. For writers, it is a great resource and a well made small business marketing blog. The popularity of Copyblogger as a web marketing blog is attested by more than 200,000 unique customers. It earns more than $12 million in annual revenue. Interestingly, Brian Clark, who launched the original Copyblogger in 2006 only wanted to build an audience. 16. Out of Top Digital Marketing Blogs - CopyHackers

CopyHacker provides the intelligence on how to get faster conversions across the web. As one of the best online marketing blogs, it ends the struggle of using the right word to ensure a sale. Thanks to digital marketing more channels and contexts are open for marketers. 17. Out of Top Digital Marketing Blogs - Grow

Grow blog by Mark Schaeffer can be called one among the best digital marketing blogs. It can stake a claim as one of the top marketing blogs with useful information on digital marketing and technology. It makes a good b2b marketing blog because of a mix of general marketing advice and thought leadership pieces on the happenings in the digital marketing sector. 18. Out of Top Digital Marketing Blogs - Buffer

The Buffer blog focuses on social media advice and research. It makes a great appeal as a small business marketing blog with timely diversions to broader topics such as design tips and marketing tools. Well-researched posts are its strength. 19. Out of Top Digital Marketing Blogs - Hongkiat

Primarily focused on design and technology, Hongkiat web marketing blog brings to table helpful design resources, and current digital marketing topics including social media. 20. Out of Top Digital Marketing Blogs - CoSchedule

Good planning is a must for good marketing. CoSchedule blog is great for planning with brilliant posts on social media advice. 21. Out of Top Digital Marketing Blogs - HelpScout

The high focus on customer satisfaction makes HelpScout different as one of the best online marketing blogs beneficial to digital marketers. Posts covering topics on customers and communication are important to all marketers particularly to digital marketers of all shades. 22. Out of Top Digital Marketing Blogs - Duct Tape Marketing

In the crowd of digital marketing blogs, Duct Tape Marketing blog stands out with its great support for small businesses with limited budgets. The online marketing blog is doing a great service for small business. The latter is the core target audience of the blog. It has handy insights useful to bigger brands as well. It is worth checking out irrespective of the business size. The popular internet marketing blog is good for crafting a marketing plan panning the right target audience, brand building tactics, advertising, unique customer experience, and beyond. The blog also targets the brick-and-mortar businesses and online businesses with a local flavor. There are plenty of good takeaways. Among the best digital marketing blogs, Duct Tape Marketing is special because it advocates the importance of customizing a digital strategy to take care of the marketing funnel and make prospects move through it in converting them to customers. Targeting prospects and a whole market at the right point with the right materials is all the more necessary. 23. Out of Top Digital Marketing Blogs - Unmarketing

Among top marketing blogs, Unmarketing wants marketers to connect with customers using options outside the box. It goes beyond the obvious rules of digital marketing. In addition to general tips and best practices, it also talks about ways of looking at marketing methods differently. 24. Out of Top Digital Marketing Blogs - Social Triggers

Derek Halpern’s b2b marketing blog talks about growing an online business. However, marketers are not the sole target audience. As one of the top digital marketing blogs, Digital marketing stays at the core of any successful online business and posts offer valid suggestions on how to do it perfectly. 25. Out of Top Digital Marketing Blogs - Digital Marketer

The Digital Marketer blog covers multiple facets of digital marketing. This small business marketing blog covers topics such as content marketing, copywriting, and social media very broadly. 26. Out of Top Digital Marketing Blogs - Business 2 Community

The web marketing blog Business 2 Community is a business intelligence source loaded with good content on digital marketing. The “Digital and Social” sections handle SEO, email marketing, and other useful digital marketing tactics. 27. Out of Top Digital Marketing Blogs - Social Media Explorer

In the search for best online marketing blogs, many come across Social Media Explorer as having wide coverage of social media management, guest topics on digital marketing, influencer and virtual reality marketing. It also tracks the latest trends in social media and marketing. 28. Out of Top Digital Marketing Blogs - Ignite Social Media

Ignite Social Media blog is a permanent fixture in most top 10 digital marketing blogs. It is noted for good guidance on social media platforms and social media marketing and helps to stay on top of social media trends and best practices. 29. Out of Top Digital Marketing Blogs - Spin Sucks

Among the best internet marketing blogs liked by digital experts, Spin Sucks offers great tips on digital marketing and PR practices focused on ethical practices and dissuading marketers from taking the “spin doctor” route. The blog also offers networking tips and productivity advice for SEO and ways to improve the user experience. 30. Out of Top Digital Marketing Blogs - Monetate

The blog’s name expresses its focus and is one of the top internet marketing blogs. As we know, at the end of the day, a business must make money. One powerful way to do that is by the effective personalization of marketing. Monetate blog offers topics of marketing personalization, ways to increase profits, use of technology in one-to-one marketing plus the latest e-commerce trends. 31. Out of Top Digital Marketing Blogs - Kuno Creative

The blog is rich in inbound marketing, digital marketing strategies, and paid media. The variety keeps the user on top of the digital marketing domain and the latest digital marketing news can make a reader a better marketer over time. .................................... See More Useful Articles Strategy and Tips on creating a successful influencer marketing campaign Importance And Role of Digital Marketing For Effective Business Growth What different strategies used by renowned E-commerce website to boost Sales Ranking and Conversions; More Number of Blogs Vs One Good Blog of High Quality The Expert’s Guide: How to Increase Traffic to Blogs and Websites in 2018 6 Ways to Get More Instagram Followers and Grow Your Brand 5 Things To Be Addressed If Your SEO Traffic Isn’t Converting Mobile Marketing Strategy: Top 15 Actionable Tips to Boost Your Business Sub Domains Vs Sub Folders Battle in Ranking: But Google is Neutral! Powerful Twitter Marketing Strategy You Can Implement in 2018 Top 15 Digital Marketing Tools and Key Benefits of Using Them 2018 Top 18 Instagram Marketing Tips To Grow Your Brand in 2018 Make Good Money from Digital Marketing : Try These 7 Methods in 2018 Read the full article

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claraoswald81 · 5 years

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What is SEO? And Why Should You Care?

SEO differs from nearby search engine optimization in that will the latter is targeted upon optimizing a business' online existence so that its web web pages is going to be shown by search engines when the user enters a local research for its products or providers. In a latest survey by Hubspot only 9% of businesses using inbound advertising with SEO failed to observe an ROI. Right now, the only way to show up in the search engine webpages like this is by publishing your videos on You Pipe or through video SEO. SEO requires an understanding associated with how search engines work, exactly what individuals search for, and exactly why and how people search. While Search engines makes it near impossible in order to completely crack its page rank algorithm code, constantly adjusting in order to accommodate one thousand different detailed aspects will be the challenge with regard to SEOers in 2018 and a lot of a long time. In order to get them, you'll have in order to read other blogs that examine between the lines of exactly what Google representatives are saying which usually publish data that illuminates the results, say, of a new formula change or that tries in order to determine is new ranking elements are taking effect when Search engines isn't being clear about can be going on. The comments upon posts in this blog are usually often worth reading, even in case just to see what some other SEO professionals are thinking. Google, Bing, plus Yahoo have been the well-known search engines that were favored to make SEO decisions simply by professionals. Very first, you need to understand just how local SEO differs from normal SEO for businesses that depend on customers from all more than the world. Long tail keywords may be very profitable to your own SEO strategy and narrow straight down on the needs of particular customers by using descriptive lengthy tail keywords which can end up being very useful to boost traffic. One of the particular most important parts of the particular SEO is creating unique with ease with proper keywords. I predict the particular biggest SEO trend in 2018 will be companies and people diving into video as the particular written content space gets even more competitive. But there are usually some affordable SEO trends that you might use in 2018 to position your page in Google. Another more modern post is simply titled How to Write for SEO” Advice includes writing from a customer's perspective, forgetting concerning the hoary idea of keyword density, creating supplemental content for your site and much more. And you can see the section on where you can use key words for more information on integrating these keywords into your SEO content strategy. According to a research conducted by BrightEdge, a innovator in SEO and content overall performance suggests that 57% of visitors as of now comes through smartphones and tablets. On the other hand, SEOs have to understand what the customers are searching for then create awesome, relevant, quality articles for them. Without quality links, your web page will probably not rank quite high in search, even if a person have excellent copy or make use of every other SEO ranking aspect out there. Within case your website is produced up of lower-quality doorway kind pages using old SEO-techniques (which more and more labelled since spam in 2018) then Search engines will not index all associated with the pages and your internet site ‘quality score' is probably heading to be negatively impacted. Voice search is another one particular of the latest trends within SEO that will be impacting search engine optimization in 2018. Most SEOs use third-party tools to figure out exactly what people are looking for, just how users are looking for issues, and use that to boost their content. SEOs have understood user research intent to fall broadly directly into the following categories and right now there is an excellent post upon Moz about this. The phrase "SEO" can also refer to "Search Engine Optimizer". To get more exposure within visual searches, make sure that will likes, shares and comments upon social media posts all have got SEO relevance. Because there was a lot of positive reviews and I am just along the way of perfecting local SEO and local company lead generation online. The organization offers excellent SEO packages that will help rank the clients' site within top three pages associated with search engine pages. Google's always tweaking its search algorithms, so there is no guarantee that SEO techniques that worked in the past will keep doing work in the future. The particular growth of Google's featured little, voice search, Local SEO, plus PPC gives better lead in order to diverting traffic to your web site as compared to the natural listing. Ensuing, new SEO trends of 2018 are evolved. SEARCH ENGINE OPTIMIZATION today, particularly link building, is about relationships because ranking highly needs quality links from authoritative web sites. Well right now there are more than enough affects of SEO but the nearly all worth mentioning impacts of this are typically consisted of enhanced website visibility, availability of natural traffic, rapid sales volume, consistent return on investment (ROI), inexpensive business promotion and marketing, improved website exposure and awareness, long lasting business identity development, and aggressive edge over the other companies in the global marketplace. Power Suggestion: Like with a blog article, I've found that you obtain a slight video SEO increase by putting your keyword in the beginning of the name. The good news is usually that there are plenty associated with excellent tools you can make use of to tackle SEO and acquire the data you need in order to improve your rankings. Once the article is drafted up, it's time for an SEO check always via Yoast (WordPress Plugin).

Internal linking is amongst the major aspects of SEARCH ENGINE OPTIMIZATION as with the aid associated with it you can direct visitors to your other pages plus posts too. The thing regarding YouTube Google rankings since Apr 2014 Google had a main update, many vseo have already been crying but the option might be pretty simple. This particular may not sound like a good advanced SEO strategy, but you needed be surprised the number associated with websites are missing basic on-page SEO like page titles or even descriptions. But this has a nice SEO advantage to boot: multimedia helps a person boost those user-interaction signals that will Google continues to be spending more attention to. I feel looking to rank with the key phrase online jobs but as the particular URL is long & the particular keyword is in the finish associated with the URL, I am not really ranking on the first place even after my page and my SEO is way better than various other first 3 ranked sites. SEO is almost all about backlinks, right?

This offpage SEO activity became immensely popular after Google's Gary Illyes revealed that a thriving community can boost SERP rankings immensely. For example, Copyblogger focuses on the keyword SEO copywriting” upon one of their landing web pages. In 2108, you will have at minimum five SEO trends no company can afford not to get advantage of. These trends can be the cornerstone of achievement for hundreds of new plus thriving businesses, which will furthermore determine the end result associated with their future success. In our previous blog, we all discuss the fundamentals of SEARCH ENGINE OPTIMIZATION and significance of on web page SEO; but it can furthermore be very true that in order to bring the website for the very first page of Google, it actually is imperative to put energy on off page as properly as on page SEO. SEARCH ENGINE OPTIMIZATION is really a holistic work of all pieces of the company, including social media, advertising, web design, networking and copywriting. During this phase we furthermore perform tasks like keyword study (for existing pages), on page” SEO corrections, schema markups plus more. As far since I know, this only functions for HTML or CSS webpages - I don't go very much for Flash websites, and was am not sure how that will pans out with respect in order to search engines and SEO. SEO is definitely targeted on organic search outcomes — arriving at the top associated with the list when a consumer searches for keywords related in order to your business. With no Local SEO program in place your company may not be able to consider advantage of the local on the internet demand for your products or even services. If a person want higher rankings, you require to read his stuff -- he's the Unicorn among the sea of donkey SEOs. Every business is limited in order to its own budget for customization organic marketing results and the particular SEO professionals' aim is in order to make the most of elaborate allotted. Consequently, Link Building is a single the most important in the particular list of ‘SEO trends 2018'.

Naturally, the developments in SEO strategies vary significantly and rather rapidly, making this essential for marketers to maintain track from the necessary adjustments that need to be made to improve user experience. Their full thoughts are usually catalogued in our annual e-book The eBook, titled ‘The Best Explained SEO in 2018: fifty Insiders on the Future associated with Search, ' provides detailed information about from GDRP to Amazon . com Alexa. 2018 is just about all about getting the victory, exactly where the SEO success will not really depend on how you handle and optimize your website regarding Google, rather, Google will today search for the technical specifications, which are simple but should. The particular user experience reaches the primary of your SEO strategy. It will end up being helpful if you share a few on-page SEO tips and exactly how to perform a keyword study. It can important that you think associated with your SEO strategy and objectives if you map out all associated with your other internet marketing programs, as they can help boost your engine optimization with small to no extra effort, apart from some creative thinking. With Google analyzing sites based on hundreds associated with ranking factors, knowing where in order to aim your SEO strategy within 2018 for that biggest bang may seem impossible. SEO, in an ever-changing technical landscape, means an ongoing procedure of re-imagining how we look at search and what we are usually able to learn from this. It's not just seeing search positions as an end, but since a way of studying just how search engines use our articles to serve their users. Knowing that, smart SEOs are starting to optimize a few of their content for tone of voice search. We have some excellent rankings, but we have already been always looking to improve plus see the actual future keeps for SEO. Rather not surprisingly, Google recently stated that content material and links remain the best two ranking factors — RankBrain is #3 — when most likely overlooking quality content and hyperlinks — the foundation of prosperous SEO since the dawn associated with time — you may not really get the rankings you wish. While links are usually still important and it's really incredibly challenging to rank well without hyperlinks from other websites, content plus on-page SEO is becoming progressively important.

SEO has been enjoying a significant role in rating up your website, and this has been even misused simply by many to get the unnecessary content on top of the particular search engines. Considering simply how much effort it will take to have a quality SEARCH ENGINE OPTIMIZATION campaign, many people choose in order to outsource any part of this. To stay afloat with SEO in 2018, create sure that you're optimizing for that user, not the search motor. In this fast developing world, SEO techniques always maintain changes time to time plus the worst part is that will you simply might not also know it. That's why a person always need to stay up-to-date using the latest trends and strategies in SEO. From the particular basics of how search motors work and how they position the websites to the superior understanding of SEO tools plus techniques, a training course can cover the entire spectrum associated with Online marketing skills. If RankBrain will turn out to be more and more influential within rankings, which is very probably, that means that SEO's can start optimizing more and a lot more for user experience instead associated with other factors. These are called SEO ranking factors. In order to help you stay on best of those changes, this write-up will cover SEO trends that will are already noticeable as properly as the best practices in order to improve digital marketing strategy regarding the business. Topics include; Perform you know the best procedures for Local SEO? ”, Search engines My Business optimisation”, Local SEARCH ENGINE OPTIMIZATION Keyword Research”, and other innovative tactics that will help your own business get more exposure, visitors, and customers. SEO provides become a crucial piece in order to this shift, as people research for information or products through Google around 5 billion instances every single day. This article will focus on on-page optimization, and am will become sharing lots of good on-page SEO techniques you should put into action while working on optimizing your blog site posts. This is why correct SEO seo is so essential. If you have got an old site in inclusion to just started to determine out SEO and it also just hit you that OMG, none associated with the keywords I've researched are usually in any of my URLs”, you need to skip the particular whole URL changing process. It gets much better: when you publish SEO-optimized Youtube . com videos, you'll own more Search engines real estate. SEO landscape will be dynamic and there is the greater need to stay within touch with the changing styles and adopt optimization techniques that will help you boost your on-line visibility. nineteen. Page Load Speed @jambad 2018 SEO Trends - 5 Strategies to Stay Ahead of the particular Curve What we already know… 2016 - Slow webpages raise bounce rate Study by Search engines, (Akamai) 53% of mobile customers abandon sites that longer compared to 3 seconds to load. In a fast plus results-based world, voice search can continue to be a part SEO 2019 PDF of SEO's future, and we may discover a moment where it could surpass traditionally written searches. The Future of SEARCH ENGINE OPTIMIZATION is here: Understanding and Marketing and advertising to Specific and Defined Viewers through Search Engines. ” properly quoted by Adam Audette, Primary Knowledge Officer, RKG a functionality Marketing Agency. Whenever people at Internet Retail Expo, came up with the query showing how to do SEARCH ENGINE OPTIMIZATION for eCommerce sites, it had been decently answered by a specialist.

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pratktcven · 7 years

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love in a time of social media

love in a time of social media part one. shance. eventual nc-17. alternate universe. lance is the king of shitposts and selfies. shiro is an artist who loves his dog and fatalistic humor. somehow, they fall in love. warning! underage drinking and casual use of marijuana

They meet online.

Specifically, they meet on tumblr. Shiro is an artist of middling popularity and Lance is a shitposter of the highest caliber. Shiro follows Lance months before Lance follows him; indeed, Lance is unaware of Shiro's work until Shiro @'s him in a small comic.

'I couldn't resist,' Shiro types below the image. 'Thank you for the inspiration, @lances-a-lot.'

Shiro—@white_iron—has a simple art style and a sharp sense of humor that makes Lance laugh out loud. He reblogs the comic, telling his followers to check it out, and proceeds to creep on Shiro's blog. Lance's first stop is Shiro's small about section.

Hello! My name is Shiro. I am a post-grad history student and I spend my limited free time walking my dog or doodling. art tag doodles photography

Shiro's blog consists mainly of his artwork. Occasionally, Shiro will also post real-life pictures of his dog, a beautiful black and white akita with bright eyes and a dopey smile. There aren't any pictures of Shiro himself. Lance—who takes roughly a thousand selfies every day—comments on this oddity to Blue, his enormous gray long-hair.

Blue blinks at him.

"My curiosity has been piqued," Lance replies primly.

Blue blinks her big gold eyes at him again.

"Enough of your judgement!" Lance over-dramatizes. "I can follow who I want!"

Shiro's blog is twenty-four pages of self-produced content that Lance blazes through in less than an hour. There are no reblogs. Lance nearly twitches at the restraint and—after a moment—decides to check if Shiro's likes are public.

"Jackpot!" Lance crows when the page loads.

Shiro's likes are a riot of memes and shit-posts. Art references and how-to's. Nerdy history jokes. Links to academic articles. Male fitspo. Healthy recipes, juice cleanse tips, and over-indulgent foodie pics. NSFW gifs of twinks writhing open-mouthed on rumpled sheets. Pictures of space and nature. Lots of dogs. Several of Lance's selfies. More than one necromancy pun. If it is at all possible to fall in love with someone based on their likes, Lance does it.

Lance's infinite scrolling comes to a halt at half past one, when his one of his many phone alarms notifies him of the time. Lance groans, closes his browser, and hauls his butt out of his narrow bed. It takes him a couple minutes to find an acceptably clean pair of skinny jeans and an unwrinkled sweater; he hasn't done laundry for several weeks.

"After lab," Lance tells Blue as he wriggles out of his worn sweats into his socially acceptable denim. "I'll do a load tonight."

Blue flicks her tail at him, a rude gesture that Lance returns with one of his own. Blue sends him baleful glance.

"Don't look at me like that," Lance says even as he plants a kiss between Blue's mismatched ears. She lost half of her left ear in a fight before the shelter picked her off the street. "You started it."

Blue meows loudly and bats Lance's nose.

"Okay, okay, you're right. I started it." Lance presses one more kiss on his cat's skull. "Have fun bird-watching. I'll see you later."

Then—with his good-byes said—Lance grabs his notebook-laden satchel, and is out the door.

Lance's lab is as much of a challenge as it always is. Lance is good at math—numbers and variables are easy—but his brain refuses to wrap around the concepts of physics. It's a small miracle that Pidge is his lab partner; without her, Lance is certain he would fail.

"You're a lifesaver," Lance gushes as they leave the old building. "Let me buy you pizza to show my gratitude."

"I told Matt I'd have dinner with him," says Pidge. "His roommate is going through some sort of clean eating phase and it's driving him nuts."

"He can come," Lance says. Then, less magnanimously, "But he has to get his own slice."

Pidge rolls her eyes as she texts her older brother. Lance shoots a text to Hunk, who responds with a single thumbs up emoji. They all meet at less than ten minutes later at the off-campus pizzeria that sells by the slice. Lance gets three for himself and two for Pidge; Matt, who is the only person over the age of twenty-one, covertly buys a pitcher of beer that they pour into their small, plastic water cups.

"Sweet, sweet, processed goodness," Matt half-cries as he chews, his mouth filled with cheese, pepperoni, and grease. "How I missed you."

Lance would be more sympathetic to Matt's dilemma if the man hadn't embarrassed him in a game of beer pong at a sorority the week before. Lance can't prove it, but he knows in his heart of hearts that Matt cheated. Nobody beats Lance at beer pong, okay. Nobody.

"That bad?" Pidge grins.

"You have no idea," Matt bemoans. "Like—Takashi's a great dude, don't get me wrong—but when I found him on Craig's List I was more worried about being murdered in my sleep than I was about weird diet habits. Turns out I should have been more worried about the diet habits. Our fridge is filled with kale. Kale, Kit-Kat. From the farmer's market."

"Kale is really good for you," Hunk interjects.

"That's what Takashi said," Matt mutters. "I don't know how much longer I can go on like this."

"Hasn't it only been three days—"

"An eternity—"

Lance laughs at Matt's plight and, once dinner is finished and the four of them part ways, he takes out his phone to tweet about the roundabout retribution.

Lance @lancesalot #revenge is best served blanched. or in a smoothie. #kale #healthyliving #karma

It's a little past nine when Lance returns to his apartment. His roommate, Rolo, and his ambiguously defined girlfriend/partner-in-crime, Nyma, are sitting on the couch sharing a joint. A bag of popcorn is ready on the battered coffee table and the television is playing an old nineties buddy-cop flick.

"Hey," Rolo says, smoke curling upwards from his mouth. "Wanna join?"

"Nah." Lance turns down the proffered joint with a shrug. "Gotta take my laundry down. You feed Blue?"

"Like she'd let me forget."

Blue—who is perched on the windowsill—releases a single, plaintive meow. She has no problems letting anyone know what she wants and when she wants it, especially when it comes to being fed.

"Thanks man."

"De nada."

It doesn't take Lance long to gather his dirty clothing and stuff it into his hamper. He takes it all to the basement, throws a few loads in, and settles into one of the old armchairs that have accumulated in the corner. He knows that he should read ahead for his classes, but the siren song of social media grips him. An internal debate rages inside him for all of three seconds before he opens his tumblr account.

Lance barely feels the twinge of guilt.

There are several asks—all anonymous, as per usual—and one unread message. Lance is a little surprised by the latter; after a few weird encounters, he changed his setting so that he could only receive messages from people he followed. He clicks on the conversation first.

white_iron Thanks for the follow! I'm really flattered. You're one of my favorite blogs.

Lance smiles at the message.

lances-a-lot no problem!!! ur art was super funny i laughed at everything pretty sure my cat thinks i'm crazy now

After hitting send, Lance plugs in his chunky headphones into the audio jack. He has a new chillwave playlist that Pidge gave him, but he knows that if he doesn't give Tycho his full attention Pidge may murder him. So instead, Lance pulls up his trusted Rihanna compilation and double clicks on the first song. He bops his head in time with the beat and opens his asks, quickly answering his anons.

Several chart-toppers later, a small ping interrupts Rihanna's plea for the dj to turn the music up. Lance looks at the vertical line of icons on the side of the page and sees that he has another message from Shiro. Lance opens the conversation immediately and reads:

white_iron My dog already knows I'm crazy.

white_iron sent a photo post.

A small preview image has been loaded into the conversation. It is a cartoon version of Shiro's akita, her expression morphed into one of extreme judgement. Her eyebrows—twin dots of white on her dark face—are low over her big eyes and her ruff is fattened comically around her muzzle. Lance cannot help but laugh at the exaggerated accuracy and immediately reblog it.''

lances-a-lot OMG THATS FANTASTIC  THAT IS EXACTLY WHAT BLUE DOES

white_iron Stare into the depths of your decrepit soul and find you wanting?

lances-a-lot haha, yes! blue acts like i dont spoil her rotten shes such a princess

white_iron I definitely know how that goes. Bee has three dog beds, but she insists on sleeping in my bed or in my roommate's.

lances-a-lot blue has peed in every. single. bed i bought for her i stopped trying after awhile it was getting to be an expensive exercise in futility

white_iron Two words. Dog toys.

Lance talks to Shiro for the next couple of hours while his laundry finishes. Mostly, they swap stories about their pets and commiserate about their less than desirable—if not inadvertently hilarious—behavior. Lance even tells Shiro about how he rescued Blue. In turn, Shiro talks about the process he had to go through to adopt Bee. Shiro mentions that Bee is a service dog; what for, he does not say.

Don't be that asshole, Lance reminds himself as the topic wanes. His comfort is more important than your curiosity.

Lance is having such a good time talking to Shiro that he barely notices midnight pass. In fact, if it weren't for the enormous, jaw-cracking yawn that his body produces, Lance would not have noticed at all.

lances-a-lot dude i just noticed what time it was like i could seriously talk about blue forever but laundry sleep ADULTING i have calc at 8 am, ugh kill me now

white_iron Tell me about it. I have to TA an 8 a.m. class.

There is a small pause. Lance gnaws on his bottom lip as he watches the ellipsis that indicates typing flicker in and out of existence.

white_iron Talk to you tomorrow?

Lance bites down harder on his lip. Normally, he would send back a quick affirmation before logging off, but his interaction with Shiro feels different than the interactions he's had in the past. Their chemistry is undeniable and their conversation never felt flat or stilted. Yet while Lance knows he's been lowkey flirting with Shiro, he cannot be sure if Shiro has been flirting back.

Fuck it, Lance thinks as he gathers all his courage and sets his fingers back on the keyboard. He can feel how warm his cheeks are. Just do it.

lances-a-lot its a date ;)

After he sends the message, Lance closes his laptop and jumps off the armchair. He feels jittery and unsure, yet also oddly hopeful that maybe this time—for the first time—his interest won't be a mistake.

#shiro #lance #shance #my fic

176 notes · View notes

iced-blood · 7 years

Note

I don't want to make exuse for the mind crush of Yami in the manga, but in the same time...Kaiba has literally pushed all his buttons. Kaiba is gone a lot too far in the manga. Even if it excuse nothing of course.

Okay. Look. Apologies ahead of time, Anon, but this has been a long time coming. I am not angry. I am tired. This will cover more than you’ve addressed.

I keep telling people that I don’t work with the Yu-Gi-Oh! manga’s canon. I keep telling people that I work with Duel Monsters canon. Every post I make, barring very few exceptions, is marked with the “duel monsters” tag to reflect this. Those exceptions are tagged “manga” or “season zero,” depending on which variant of canon I happen to be using.

I am very, very clear and consistent about this.

But people keep asking me about the manga, anyway. Apparently it isn’t clear by my rampant avoidance of manga continuity in my fanfiction — which is where you will find the vast majority of my engagement with this series and fandom — that I hate it. Well. I do. I hate the Yu-Gi-Oh! manga. I understand, embrace, and adore what it represents. And you will never hear a bad word about Mister Takahashi’s artwork from me. He’s a wonderful artist and I am in absolute awe of him for that. But the actual product of Yu-Gi-Oh! — in terms of storytelling, character interpretation, character growth, and consistency of its own rules — infuriates me.

A lot of people prefer the manga. It may even be safe to say that a majority of Yu-Gi-Oh! fans prefer the manga. And I’m sure there are any number of things about the Duel Monsters anime that infuriates them. The animation quality, perhaps. Or the watering down of various plot elements. The sidelining and borderline ruination of Katsuya Jonouchi’s character. All versions of this story have flaws and, for many, I’m sure the anime’s flaws outweigh the manga’s.

That is their prerogative. You will note, I hope, that I leave such fans to their business. My opinion on their preferred canon is not useful to them, so I don’t go out of my way to give it. I would have hoped for the same courtesy in return.

Anon, you were polite in your approach, which is more than I can say for others who’ve confronted me about this topic. With this in mind, I will endeavor to explain why I take issue with the argument you present here, as well as why I don’t like this line of discussion. That may not be what you were looking for in a response, but it’s what I have, and it’s what I will offer.

A note: just because I don’t like the Yu-Gi-Oh! manga doesn’t mean I haven’t read it. I will be using Chapters 1, 9, 10, 24, 25, 27, 39, and 40 to explain my position here. So if anyone reading this hasn’t read the manga, but intends to, keep this in mind before clicking the Keep Reading link. Understand that this is going to be long, it is going to be critical, and I am not open to debate. I have been approached, in my space, and this is going to be my final word on everything I have been avoiding since I started this blog.

If that interests you, then read on. If it doesn’t, then let us part ways here. No harm done. I wish you the best.

Now, then. Let us begin.

The Case Against Inconsistency: Katsuya Jonouchi

Like any story, Yu-Gi-Oh! has various themes that define it. Whether outright stated or just implied throughout, they exist. And one of the things we learn, throughout the story of Yugi, Atem, and their various friends, acquaintances, and antagonists, is this: how people conduct themselves determines their success.

It’s a classic Good VS Evil paradigm, and it’s one that a lot of us are familiar with. How does it play out? Well, in theory, what this should mean is that people who conduct themselves fairly, with honor and integrity, prevail. And people who conduct themselves poorly, with deceit and bitterness, will not. I think that a fair amount of fans of Yu-Gi-Oh! will agree with this idea.

Good people succeed. Bad people fail.

Yu-Gi-Oh! uses its duels like another anime would use a fight scene. When Naruto — or Goku, or Ichigo, or Kenshin, or whichever shonen action hero you fancy — comes up against a new opponent, we expect him to win. Why? Because he’s the hero. He’s the Good Guy™. And that’s how this is supposed to go, right? The hero is supposed to win because if the hero loses, that isn’t fair.

The world isn’t fair, people say. And that’s true. This is why we look to fiction. Or, at least, it’s why I look to fiction. In fiction, the world can be fair. And in a fair world, the good folks win. So that’s what we want to see. We want to see the hero struggle, sure. We want the fight to be hard-won. But we still want it to be won.

In this story’s case, we have Yugi Mutou. He’s our hero. And when we’re introduced to him, we’re given a clear indication of why we’re supposed to root for him.

When Our Hero™ is confronted by Katsuya Jonouchi here, right in the first chapter, it’s clear who’s supposed to be sympathetic. Jonouchi is a bully. Taking Yugi’s things away from him and goading him to fight for them. For a story that sets itself up in a high school, this is pretty standard. This is Episode 1 territory. And Yugi, bless him, sets himself up quickly as the good guy. He hates fighting. He hates violence. And those are traits we, as people living in a “proper and civilized” world, should admire.

Hiroto Honda doesn’t come off looking much better. But notice here that, even though Jonouchi and Honda are both antagonizing Yugi, he’s not exactly condemning them. Maybe it’s a defense mechanism. Maybe he’s just scared of getting a rise out of them, because they’re set up as bullies and Yugi is set up as a favored victim. But regardless of why he acts the way he does, I think it’s a pretty safe bet that a lot of people reading this story are going to relate to Yugi, in this moment, before they relate to the other two.

Then, we’re introduced to the second sympathetic character in this opening scene. Anzu Mazaki is quickly established as (1) Yugi’s friend and (2) someone that Jonouchi and Honda are afraid of. This is (tangentially) important to note.

If Yugi has someone willing and ready to protect him, and that someone has the edge over his bullies, then is he honestly afraid of them? Maybe he isn’t. Maybe that’s the point. He doesn’t like dealing with Jonouchi and Honda at this moment, but this presented a question in my head: does he fear them? Are they enemies to him?

Given what happens later on in this chapter, the answer to the former is kind of up in the air, but the answer to the latter is most likely no.

But anyway. A bit later on, we reach the first major point to which I want to draw specific attention. The first major moment that is relevant to why I have take issue with the idea that “Kaiba has literally pushed all his buttons.”

Jonouchi, still angry that things didn’t go his way in the intro scene, has opted to steal a piece of the Millennium Puzzle — which we all know is an immensely important part of this story’s mythology — so that Yugi will never be able to complete it, even if he gets it most of the way there.

The puzzle represents Yugi’s only real goal this early on: he wants friends. He’s heard from his grandfather that the Millennium Puzzle grants wishes, and his wish is for friends. What I mean to point out is that Jonouchi’s behavior here is an immense violation of Yugi’s privacy, and a serious blow against Jonouchi’s integrity. I’ve been robbed before. It’s an absolute travesty, and I have extremely limited sympathy for people who would steal like this. Taking food from a store because you’re starving? I know that’s a classic tactic and maybe it’s a cliché at this point in the game, but still. I’m probably not going to judge anyone for that. Desperate calls and all.

But stealing someone’s most prized possession because you’re sulking? That’s … pretty black-and-white awful in my book.

Some of you might be wondering why I’m going into this much detail about plot elements that occur before Seto even shows up. Others might be wondering how I can say that Jonouchi isn’t worthy of sympathy for what he’s done here, considering what Seto does later on. Well. I’ll get to that.

But for now, consider these points from the remainder of the introduction: Yugi defends Jonouchi and Honda, getting himself beaten up in the process. It’s thus established that these two boys — who are implied to have been bullying Yugi for at least a little while now — are Yugi’s friends. In spite of what we see in the beginning, and in spite of how Jonouchi in particular acts during his introduction, Yugi considers the both of them friends.

The Case Against Inconsistency: Seto Kaiba

Now, then. What about Seto Kaiba, you might be wondering?

When he’s introduced in Chapter 9, there really isn’t much to be said about Seto, other than there’s something off about him. And he really, really wants Sugoroku Mutou’s Blue-Eyes White Dragon.

I want to draw your attention to the first moment when we really sense what’s being set up with Seto’s first chapter.

When Seto can’t trade for, or buy, Sugoroku’s card … he decides to steal it. Now. Generally speaking, we would be expected to understand that this is an Objectively Bad Thing™, right? Of course it is. There is no excuse for this kind of behavior. I just covered this.

But recall the specifics: Yugi’s been stolen from before. Does he know that? No. Yugi never figures out that it was Jonouchi who stole that pivotal piece of the Millennium Puzzle. Not directly. But the point I’m making here is: we know it was Jonouchi. We, as the audience, know what happened to the last person who robbed Yugi.

… Absolutely nothing.

This is what I mean when I say that the manga is … weird about enforcing its own rules. Seto Kaiba is set up as a villain for doing the exact same thing Yugi’s own best friend did in the first chapter. Now, let’s look at the other part of Seto’s introductory equation, which occurs when Yugi confronts him about having stolen his grandfather’s prized card.

Seto gets irritated that Yugi won’t let this whole thing go, and clocks him across the face. Now. Seto is not shown in a sympathetic light here. I’m not trying to claim that he is. My point with these scenes — aside from transparency — is simply one of consistency.

Aside from the fact that Seto is rich and Jonouchi is not, there is effectively zero difference between them right now … unless you want to count the chronological order of their respective sins. Jonouchi antagonized Yugi, then stole something important to him. Seto stole something important to Yugi, then antagonized him.

Unless you want to get pedantic, in other words, Katsuya Jonouchi and Seto Kaiba are — textually speaking — the same person. The same obstacle. And given what happened to Jonouchi at the end of his chapter … shouldn’t we expect Seto to get off relatively lightly, too? Isn’t that what we know about Yugi Mutou? That he’s a forgiving soul? That’s what I took from the first chapter.

But what happens?

Well, of course, at this point in the story, we’ve been introduced to The Other Yugi™. Atem, as he will come to be known, the spirit trapped inside the Millennium Puzzle, who comes out and possesses Yugi’s body to extract vengeance — or justice, depending on your point of view — on people who trespass against him. We know very little of what Atem is honestly about during this section, though. We don’t even know his name, or have a nickname for him yet.

What we do know is that Atem plays games to make his points. Games which reflect the nature of the players’ souls. Games which exalt the righteous, and condemn the guilty. So what does this other Yugi do? He challenges good old Kaiba-kun to a game of cards.

There are a few important points to make about this duel. I’m not going to be giving a play-by-play. Instead, we’ll go over the highlights. First: when Seto realizes that he’s losing the duel, and can’t defeat the spirit, he decides to cheat.

And because this is a Shadow Game, or a Dark Game … a magic game, in other words, Seto is punished. But instead of just disqualifying him and ending the duel, which is what would actually happen if someone cheated like this … it goes on.

That’s … that is not part of the rules. Nowhere in the initial buildup to this match did Atem specify that Seto’s cards had to have his “heart” in them. And nowhere in the rules of this game does it say that a monster’s attack can be negated by pontificating at it.

Again. This was not established in the beginning of the duel. The rules do not state that a monster that doesn’t belong to the user will be destroyed. Atem did not make this clear when they sat down to play. This is plot armor. Or, rather, a plot weapon. Again, Seto is being punished for cheating. Of course. I cede this point.

But Atem directly benefits from these breaches of the rules. So, by continuing the duel and ultimately winning, he is also cheating. You can’t just decide something like this. Atem did not create this game. He does not have the authority to unilaterally declare how alterations to the rules are decided.

“Well, that guy cheated, so I’m going to cheat, too. And it’s okay when I do it, because he did it first.”

Are we in grade school? That’s the argument being presented, and it doesn’t matter. The duel is canceled and you start over. That is how you handle this. You don’t just arbitrarily alter the rules while the game is ongoing.

But even if you do … you certainly don’t do this when the game is over.

Seto Kaiba is forced, magically, into a literal psychotic break. He is forced through his own death at the hands of the monsters that died throughout the game. Atem claims that Seto shouldn’t worry, because “it’s only one night’s worth of nightmares … an illusion!”

That? Right there? That is horrifying.

Seto cheated at a game of cards. He didn’t commit murder. Is cheating acceptable behavior? No. But the punishment does not fit the crime. Atem condemned a child to his own hallucinatory execution. A child who, you may recall, we later find out grew up in a criminally abusive household, and has just escaped it.

Anon, you acknowledged that Atem is not to be excused, so this next part is not directed at you, but at everyone else who likes to act like Seto Kaiba should be hanged for what he did throughout the manga, but “oh, Atem’s growth is so wonderful and inspiring!”

The above example of other fans’ behavior is facetious and exaggerated and should not be taken seriously. But regardless of how I might view this whole paradigm, it doesn’t change the facts: either they both have crimes to answer for, or they both have redemption arcs worth celebrating.

I do not care what you think about Seto Kaiba. I do not care if you like him. I do not care if you hate him. I do not care if you like or hate Atem. I do not care about Death T. I do not care about how long Atem spent trapped in the Millennium Puzzle. I do not care that Atem sacrificed his life for his country. I do not care that Atem died as a teenager. I do not care how much he eventually grows as a person. I do not care that Seto started this. I do not care that Seto cheated. I do not care that Seto lied. I do not care about any of that.

THIS IS OBJECTIVELY DISGUSTING.

Don’t tell me why you think Seto deserved it. Don’t excuse this. Don’t ignore this. Don’t you dare come into my space and tell me this is irrelevant. I will never let this slide. Seto Kaiba is a child, and he just got what little emotional equilibrium he had, after having survived Gozaburo Kaiba, shattered because he cheated at a game of cards.

Recall, if you please, my previous point.

Katsuya Jonouchi stole from Yugi Mutou, and antagonized him.

Seto Kaiba stole from Yugi Mutou, and antagonized him.

One got a best friend out of it.

One got tortured.

That is not acceptable, and it is not justice.

The Case Against Inconsistency: Mokuba Kaiba

Are we done? No. No, we are not.

There are fewer points to make in this section, so it will be shorter, but there are still important notes to take into account before we move on to the main event.

I always say: you don’t get one Kaiba without the other.

In Chapter 24, we’re introduced to Seto’s little brother.

Baaaan.

Mokuba is portrayed, initially, just as unsympathetically as Seto is. Like his brother, this kid presents a threat. A pretty substantial one, if those weapons are real. And given the early manga’s penchant for wanton violence, they probably are. For a story about children’s games, there’s a lot of … not-so-child-friendly elements to the opening chapters.

Naturally, given that this is a series about games, there have to be stakes. And Mokuba is very quick to establish what those stakes are.

And Atem is equally quick to accept them. Now, look. Obviously brandishing CEWs, assault weapons, and butterfly knives at people are entirely unacceptable actions to take, but these aren’t even teenagers we’re dealing with. Atem is a bit too gleeful for my tastes here, considering he just promised to torture a 10-year-old boy.

These are grade-schoolers.

Grade-schoolers who, aside from Mokuba, are obviously unnerved (and possibly frightened) by the spirit of the Puzzle. Now, I’m not saying it would have been smart on Yugi’s part to deny these kids whatever they wanted. But this is why you have a cursed pendant with a ghost inside it to help you out.

But, perhaps it isn’t fair to say that Yugi’s new vengeful friend should have worked harder to dissolve the situation. Maybe that’s not the right argument to make. After all, Mokuba started it. And who knows what he might do if he’s denied?!

Well. Considering what happens when Atem wins this game … I don’t think he really avoided any potential consequences by going along with what his attackers wanted.

See, you say that, Atem, but I don’t believe you when you say that Mokuba isn’t your enemy. You’ve treated him the same way as you have every other enemy you’ve come across in this story. The only net positive we can say here is that Mokuba doesn’t die.

Now. What’s my point with bringing this one up? Well, one, I don’t think the 10-year-old kid should have been forced into a confined space. What if he’s claustrophobic? What if his father used to lock him in his bedroom? What if, what if, what if. Atem doesn’t know anything about this boy except that he’s lashing out on his brother’s behalf.

And two: when you play with fire …

Obscenely rich, angry, chronically abused fire …

You get this.

The Case Against Inconsistency: Mind Crush

When the chapter that opens up the oh-so-infamous Death T starts, we get treated to two bits of information that are … extremely important to all of this. We are first reminded of what Atem forced Seto through, at the end of their first duel.

And then we are shown that Atem was wrong about his own consequences. He said, and I quote:

“It’s only one night’s worth of nightmares.”

Remember that? And yet, we see that Seto has had that nightmare at least twice. Time is nebulous in the manga, so it’s difficult to figure out how often he’s had this nightmare, but that isn’t important. He’s had it multiple times.

This is a problem, because our hero said it would happen once.

But it didn’t happen once.

Why is this such a big deal to me? Because when your hero’s entire problem with an antagonist is how dishonest he is, you cannot afford to be dishonest yourself. But here, Atem is shown to have been either ignorant of his own abilities, which is reckless, or outright lying.

Which is hypocritical.

My point is not that Seto Kaiba is blameless. It is not that I want people to stop paying attention to his faults. My point in all of this is that Death T — to which Anon is referring — did not happen in a vacuum, and Atem was partially responsible for it. Death T was not constructed to beat Yugi Mutou in a game. It was, and is, not a sign of Seto’s unhealthy obsession with victory.

Death T was a direct result of two things: Gozaburo Kaiba, and the “Experience of Death” penalty game.

Seto says nothing about losing. He says nothing about being beaten. His whole motive for Death T is to stop “that nightmare.” What does this mean? That if he had not had that nightmare, he would not have that motive. Would he have done something else? Maybe. Probably, even. But we’re not talking about possibilities. We’re talking about what happened.

And what happened is: Seto cheated at a game, was punished by a hallucination, had nightmares about that hallucination, and figured out a plan to stop them. Would Death T have worked? No. Is it acceptable behavior? No. Am I saying Seto Kaiba should be absolved for what he put the main cast through? No.

I am saying that it wasn’t just Seto Kaiba who was responsible for this.

There was also Gozaburo Kaiba, who tortured his adopted son to mold him into the heir that he wanted.

And Atem, who tortured his classmate to mold him into the opponent that he wanted.

You aren’t going to find many people willing to give Gozaburo Kaiba the benefit of the doubt. He’s pegged pretty constantly for the villain he is. Seto is also held accountable for the horrible things that he did. Death T was, and is, an atrocity. But Atem’s hands are not clean. He directly antagonized an unstable teenager with PTSD, one with the resources, the conviction, and the warped sense of right and wrong (courtesy of his aforementioned abusive father) to push right back.

Was it right? No. Was it fair? No. Was it acceptable? No.

So why talk about it?

Because when you say things like “Kaiba has literally pushed all his buttons,” you absolve Atem of what he did.

Atem tortured, and killed, several people in the name of justice.

The Kaibas were just the first of his victims to fight back.

Seto Kaiba pushed Atem too far? Fine.

Atem pushed him too far, too.

And only one of them ever gets taken to task for it.

If it makes me the Devil’s Advocate to focus on that, and harp on it, and get angry about it … so be it. I’m used to being the voice of dissent. And just so you all understand: I don’t like the way Seto is portrayed in the manga. I hate it. I hate him. That’s why I don’t deal with him. That’s why the anime is my focus. That’s why I don’t talk about the manga. I don’t like Seto, I don’t like Atem, I don’t like Honda, I don’t like Otogi, I don’t like Pegasus, I don’t like the Ishtars.

I don’t … like … the manga.

But, that being said.

No matter what he did.

No matter how far he went.

This is not heroic.

This is not worth celebrating.

This is not my Yu-Gi-Oh!

And I’m done talking about it.

#i'm not tagging this the way i usually do #i'm serious when i say i'm not open to debate #so i'm not tagging it with any series or character tags #there is only one relevant tag here #i stand with the dragon king

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instantdeerlover · 4 years

Text

How To Have A Virtual Hen Do added to Google Docs

How To Have A Virtual Hen Do

Do not let lockdown hinder your celebrations. I repeat, do NOT let lockdown hinder your celebrations. Who is up for being virtually reunited with their best girls, playing some hilarious games and dancing until they fall asleep on their sofa? I see your hands up. Here we go…

Virtual Hen Do

Over 12,000 of you have watched our zoomcast about how to throw a virtual hen do whilst in lockdown. Not sure what a zoomcast is? Let me explain. Charlotte and I usually put out a fortnightly podcast for you all but it felt a little bit strange to us to keep producing it through lockdown. We like to be together, the conversation flows much better when we’re face to face and so instead of us recording via zoom and then putting it out as a podcast, we thought we’d go ahead and share our recordings with you instead and sharing them on our IGTV. Putting faces to voices seemed like a good thing to do at this point. So, we put our best hairbands on (Charlotte has several hilarious ones as you will see if you watch the episode), got a cocktail (or wine in a flamingo glass) and got chatting about how to throw the nest virtual hen do ever.

How To Have A Virtual Hen Do

So first things first, you need to decide on what software you’re going to use to host your event. A few options favoured by the team are Zoom, Google hangout, House Party, Whatsapp, Facebook messenger and Facetime. Zoom will give you 45 minute sessions for free. If you want one continual session that is longer than that you will have to pay – or you can jut restart your session again. You can record your zoom calls too so you can keep the memories forever. You can also have up to 1000 participants on a zoom video call with 49 guests showing on screen at any given time. If you’re feeling mega popular this might be the one for you. The other apps mentioned will only allow you up to about 10 people max per call. It’s a good idea to use a platform that you can have on a tablet or laptop or something with a bigger screen than your phone so that you can see everyone clearly.

Designate a host to keep the party moving. They can be in charge of sending out invites and overseeing your video call to make sure everyone gets to speak and the night moves at a good pace. oversee it all and make sure everyone gets heard. You host should also let your guests know what to expect during the video call or if there is anything they need to bring along.

Tips For A Great Hen Do In Lockdown

Extend your guest list

You might have friends who couldn’t make your original hen do date for one reason or another. That might not be the case anymore given the current circumstances so if you want to, why not extend those invites back out. The more the merrier right?

Have You Got A Theme?

Wether you have a theme or not this is a great opportunity to get dressed up. What were you planning on wearing to the physical event? Wear it in your living room – heels and all. If you wanted to set a theme try and make it one that your guests can easily sort out – maybe it’s something that most people already have at home, maybe its a colour theme or a ‘starts with the letter…’ theme. You could look at having a hair or make-up theme too if you wanted. If you were going full out fancy dress and everyone already got their outfits then get them on. you’re guaranteed a laugh as each of you joins the call.

Gifts For The Bride To Be

You may have organised for your gorgeous bride-to-be to receive some goodies on the day of her hen do. Maybe you’d organised a bottle champagne for the night or set up some pamper packs to enjoy a relaxing couple of hours whilst getting ready. You can still send this stuff to her. Just make sure you package it safely and remember to socially distance yourself when visiting the post office or you can always arrange for a courier to collect and deliver whilst adhering to social distancing rules.

Break The Ice

Hen dos are often a chance for the bride to bring together her wider friendship groups meaning that lots of different people can be meeting for the first time. This is obviously much easier to do IRL but there are a couple of things you can do virtually so that everyone knows who each other is and to avoid any little clicks forming over your virtual hangout. A couple of our favourite ideas for breaking the virtual ice are:

– Memories. Each member of the hen party shares their favourite memory of the bride-to-be. That lets all the guests know who you are to the bride, why you’re there and also hopefully give them a new story about their friend that they’d not heard before.

– Draw the bride. Each hen draws a picture of how they think the bride will look on her big day and presents it to the group. 1, everyone can laugh at everyone elses terrible drawing skills. 2, It will be fun for the bride to see who gets the closest and 3, it allows your guests to show off a bit of their personality.

– Signature cocktails. Each hen brings along their signature cocktail. The cocktail is given a name that may be losely related to their own (for example mine could be, Becky’s ‘I wish I was French’ Martini). They have to describe the ingredients and hint at their own personality.

Hen Do Playlist

Shakespeare said ‘If music be the food of love, play on.’ We say ‘If music be the beating heart of your party, turn it up louder’.

We couldn’t talk about the perfect hen do without mentioning music could we? It’s so important to keeping the vibe of your party alive. Choose someone (probably the host) to have it on in the background and then towards the end of the party you can crank it up and have a good old dance. Find our hen party playlist here.

Virtual Hen Do Activities

Whether you’re having a low key or a more high energy virtual hen do, we have some great suggestions for activities you can include.

High Energy Hen Do

– Mr & Mrs (or Mrs & Mrs). This traditional game is still hugely popular when it comes to hen dos and we totally get why. It’s fun, you get to learn a bit more about the couple and hopefully it creates some good laughs. It’s still super easy to do virtually. You could record your friends other half giving their answers and share you screen with the party so they can see it play back or, why not forget all the rules and bring your bride-to-be’s other half into the room and get them to do it live, then and there. All rules out the window when it comes to a lockdown hen do.

– Never Have I Ever. Who doesn’t love a game of never have I ever! Not heard of it before, the rules are really simple. Jenny starts and gives a statement about something she has never done before. She says ‘never have I ever…and then something she’s never done’. Anyone at the party who has in fact done what Jenny claims she hasn’t, takes a drink.

For example:

Jenny: ‘Never have I ever skinny dipped’. Cue Fiona and Katie sipping on their pinacoldas trying not to get noticed by the rest of the group.

Lipstincktionary

Split the group into teams and play a funny version of pictionary where you have to draw with your lipstick, using your mouth. We’re talking the old squashed lippy one from the bottom of your make up bag – don’t get your Charlotte Tilbury’s out for this one.

Beer or Prosecco (or gin or vodka or whatever is your favourite) Pong

Position your phone/ipad/laptop at the bottom of your table by the cups and each take it in turns to battle each other and see who the ultimate winner is. You can order a pong set online or you can create your own with a few paper cups and a ball.

Lockdown Dance Party

Post a note through your neighbours door to let them know you’re having a virtual party and turn that music up. Have a good dance on the sofa, on the table, up and down the stairs. Let all that energy out and have a good laugh with your besties.

Relaxed Virtual Hen Do

Film Night

Get a great film on and watch it altogether, gogglebox style. Get the popcorn out and a glass of something you enjoy and spend a couple of hours chilling out. Need some ideas for the perfect virtual hen do film? Here we go…

Bridesmaids (always), Bachelorette, Rough Night, Wedding Crashers, Just Married, Girls Trip, Clueless, Magic Mike, The Five Year Engagement, 50 First Dates, Bridget Jones, SATC, Dirty Dancing. Or if your bride has a favourite film, get that on.

Take Away

Perhaps you had arranged for a really lush meal out for the original hen do. Why not bring that meal in instead and all order a take away. Enjoy dinner with your best pals virtually and have a good natter over a chicken chow mein.

Beauty Tutorials

Choose a really cool or fun beauty tutorial for everyone to try. Maybe you’re trying to replicate a look from your brides favourite contestant from RuPaul’s Drag Race or maybe you’re testing your contouring skills. Whatever it is why not face mask up, give your skin some love and then let lose painting it and see who get the closest to the real thing.

And that my loves rounds up our guide to throwing the best virtual hen do ever. Whatever you decide to do to celebrate your original hen do date we hope you have an amazing time and we’d love to see what you get up to so tag us (@rockmwedding) in your photos and we can share them on our Instagram. And as ever, any other ideas are always welcome in the comments section or over on our free forum.

Other Helpful Links

If you’ve not listened to our podcast yet you can check it out on your iPhone here. There are over 30 episodes for you to catch up on. If you don’t have an iPhone you can listen on Spotify.

RELATED: Over 40 wedding nail manicures to try

RELATED: 70+ Updos For Wedding Hair

RELATED: All the wedding hair accessory inspiration you’ll ever need

The post How To Have A Virtual Hen Do appeared first on ROCK MY WEDDING | UK WEDDING BLOG & DIRECTORY.

via ROCK MY WEDDING | UK WEDDING BLOG & DIRECTORY https://www.rockmywedding.co.uk/how-to-have-a-virtual-hen-do/Nhà hàng Hương Sen chuyên buffet hải sản cao cấp✅ Tổ chức tiệc cưới✅ Hội nghị, hội thảo✅ Tiệc lưu động✅ Sự kiện mang tầm cỡ quốc gia 52 Phố Miếu Đầm, Mễ Trì, Nam Từ Liêm, Hà Nội http://huongsen.vn/ 0904988999 http://huongsen.vn/to-chuc-tiec-hoi-nghi/ https://trello.com/userhuongsen

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avaliveradio · 4 years

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The Best Youtube Strategy to build your following

Best Youtube Strategy to build your following

Even though live streams and video on all platforms have a purpose, I still think every video creator must have a solid youtube strategy.

Youtube gets amazing search engine results and allows your video content to index across the web where other platforms don’t. This makes YouTube essential for any long term branding and marketing strategy.

Hundreds of thousands of hours of content are uploaded to YouTube every year. As the number of creators grows, so does the number of success stories but you’ve still got to have a strategy to build an awesome channel that people will want to subscribe to.

Here’s a very detailed list of ideas you should consider to improve your channel.

Content is King

One of the biggest misconceptions about YouTube is that success only happens if a video goes viral. It’s actually not how people build strong sustained audiences. People follow channels based on content and personality. Focus on creating videos filled with evergreen content that won’t be outdated easily. Most videos take flight months after they are launched, promoted and search ranked on both smaller and larger channels so even if a video isn’t gaining views right away, look at how the content can continue to be promoted for months ahead and fill up your channel with content that is entertaining, educational, engaging and personal.

Copyrighted background music

When it comes to copyright, YouTube isn’t going to be lax on this. With every policy update, the platform continues to crack down on copyright infringement. Too many copyright strikes can kill your channel. On top of that, a copyright claim against your video can damage its monetization.

While recent updates gave creators tools to remove copyrighted music from a video to protect its monetization, it’s much better to avoid using copyrighted music entirely. Instead, try to only use background music from YouTube’s own Audio Library. That way, you can be one hundred percent sure it’s safe to use.

Because YouTube is funded through advertisements, the platform only monetizes and promotes videos that meet its advertiser-friendly guidelines. Basically, an advertiser-friendly video would meet a PG rating if it was a film.

If your videos don’t meet the advertiser-friendly guidelines, then you won’t be able to monetize them. This can consequently make it difficult for you to support yourself through content creation, forcing you to turn to other platforms or outlets to earn a living.

In essence, you should imagine that your videos are running on daytime TV. Curse words should be bleeped, and mature or violent content should be avoided.

You focus on quantity over quality

If you upload a new video every single day at noon but your views are consistently low for several months, take a closer look at the quality of your videos.

Look at the video quality, content, sound on mobile and if you are looking into the camera and addressing your audience.

Also uploading too often can overwhelm both you and your viewers. As you hustle to upload something every day, the quality of your work can take a hit. Your viewers may grow tired of repetitive content or uninspired video ideas.

As a creator, you need to value quality over quantity. One great video a week is better than a mediocre video every day.

Think Mobile

I’ve heard that 75% of people watch videos from their mobile phones or tablet. This also means that it cuts distractions down when people are watching your videos. Once you have your video uploaded, be sure to watch it on your device and check for sound quality, video quality and even picture closeups and clarity to keep improving your viewers' experience.

Be Consistent

Most of us have trouble launching videos regularly. The problem is that is sending mixed messages to your audience and also to the youtube algorithm. If your upload schedule is all over the place, try to make a schedule for launching the video.

When your upload schedule is all over the place, it’s hard to keep your place in the algorithm. Even worse, viewers may grow frustrated and find other creators they enjoy who upload regularly.

Even if fans rewatch your old videos, they won’t feel the same intense devotion to your channel if there’s never any new content. Just like your other social media pages, youtube viewers want that constant attention too.

Let’s think about a realistic upload schedule. If you can only upload once every two, three or four weeks, pick a day and tell your viewers to expect new videos then. Most importantly, you should follow through on your promised upload schedule.

The best way to protect your uploading schedule is to keep several fill videos ready to launch should you not have that new video ready. These can be personal chats, Q&A videos, tutorials or anything that is more evergreen that fits your content. Think about blocking out 2 hours to record some 10-minute chats on several topics that you can keep on file. You may find that people especially love those personal videos more than anything else.

You never know until you try it.

Build a community

Community is everything on social media because regular watchers drive the momentum of your content helping you build credibility with the search engines and the youtube algorithm.

Youtube does have a sense of community built into its ecosystem. When you launch videos regularly, you will see people showing up, commenting and being supportive. There’s a lot of potentials to build loyal and a highly engaged audience.

I’ve also noticed that there’s a common understanding that comments are expected and appreciated on the platform. You must be responsive and ready to interact with every comment as a rule.

Call to action

Encourage actions like commenting by asking questions of your audience and directly asking people to join the conversation.

YouTube cards are another simple tool – they are pre-programmed notifications that pop up in videos to point viewers elsewhere (in a shoppable video, for example, a card might link to a featured product).

End screens are also a valuable tool. These allow brands or creators to promote up to four elements at the end of a video, such as another video, playlist, or an external website. This lets the viewer know that they can take further action, which could help to keep them within the channel walls rather than clicking away elsewhere.

Listen to viewer feedback

The most important factor in your channel’s success is the viewers themselves. Video is meant to be consumed and when the viewer takes time to comment, you must respond.

Your fans can build your channel up and make it wildly successful. They can also leave or turn their backs if your content turns into something they don’t like.

The best thing you can do as a YouTuber is to listen to viewer feedback.

Not only are you making videos you enjoy, but you’re also making them for an audience to consume. Read your video comments, Twitter mentions, etc. to find out what viewers are saying about your content.

Feedback provides you with valuable information you can use to make your videos better and even more successful. Your viewers’ advice can make your channel better because they see it through a different lens. That’s the most helpful resource you can have at your fingertips.

Breaking YouTube’s guidelines or ignoring viewer feedback are the quickest ways to kill your channel’s chance of success.

Optimize for search results

You can ensure that videos are getting the maximum exposure possible by optimizing them for better search results.

Including a major keyword or searchable phrase in the title, using relevant mixes of words that people are searching for in tags, and a lengthy and well-crafted description is all good to help the algorithm figure out where your video fits on their platform.

If your video gets views and these optimizations are in place, youtube can recommend you to viewers searching for those keywords.

Thumbnails are also part of this optimization because if your thumbnail doesn’t hold up to other videos also being recommended close to your video, then people won’t click on it.

Your video thumbnail is typically the main thing that determines your success. It helps people make choices.

Promote your video

No matter what level of success your Youtube Channel is at, you need exposure and promotion to keep growing.

The first hour that you have launched any video, share the video to social media, embed it on your website, send the video to your email list and connect with your most active followers in messanger.

Be sure to make your posts and messages personal and avoid advertising your video like a cold advertiser. Person to person inaction makes a huge difference when you address anyone for support.

PRESS & Advertising

Use a promotion team to help you create a press strategy for your video. AVA Live radio has a very effective video promotion package that gains video real views through several effective methods.

such as:

Brand: 10 years of credibility among their following

An active newsletter with thousands of subscribers

A high traffic website where videos can be seen

Blog posts with effective search engine rankings

Active social media pages that provide reach to thousands of viewers

Start promoting your video today: https://www.avaliveradio.info/video-promotion

#video #marketing

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lilac-milk-moon · 5 years

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Learn How to Start Your Own Blog

This page includes affiliate links — I may earn a small amount from qualifying purchases, at no additional cost to you.

Considering starting a blog?

In the back of my mind, I had been thinking about starting a blog for a few years.

Several bloggers had been influential in my life and the way that I thought about work, wealth, and time management. I wanted to join the conversation and share insights from my own experiences with the blogging community! But I was intimidated by what I perceived to be high costs and a high level of difficulty to start a blog.

Does that sound like your state of mind, too?

You don’t need a full-on business plan in place to start blogging. In fact, I’ve found that researching and creating posts here at Semi-Retire Plan has actually sharpened my writing skills and my knowledge base over time.

And blogging doesn’t have to be expensive.

I’m a believer that a passion plus one big idea is all you really need before you get started blogging.

Once you start, the details will follow as you learn and grow along the way. You don’t have to launch a “finished product” on day one.

Starting a blog doesn’t require:

A huge amount of time each week

HTML or other coding experience

A detailed plan

Stress or perfection

A large monthly budget

What services will you need?

Basically, to start a blog you need (1) a domain name and (2) hosting.

Domain name

Your domain name is the web address of your blog. This site’s domain is semiretireplan.com.

Technically, you don’t even have to pay for your domain name. Services like WordPress and Blogger have free options available, but you’ll have severely limited functionality and and control over your site.

Plus, on the free plans, those services will modify your URL — so it will appear as “yourdomain.wordpress.com” or “yourdomain.blogspot.com”. These modified, free URLs signal immediately to your readers that you are a novice.

Free plans are fine if you’re starting a blog for personal use only.

But, if this blog will function as a portfolio or a professional site that you may want to monetize in the future, you’ll want to avoid these free plans. That means you’ll have to pay for your domain name, but it doesn’t need to be expensive (as we’ll see below).

Hosting

Your blog’s hosting provider is the company that owns the physical server where your blog’s files live.

There are different types of hosting plans. If you’re just getting started, “shared” hosting should meet all of your needs and be the least expensive.

Typically, your hosting company will also provide access to services like a content management system (CMS). You can use a popular, user-friendly CMS like WordPress, even if you’re not getting hosting services from WordPress.org.

Here’s how the administrator side of WordPress looks! It’s easy to navigate and very user-friendly.

Where should you get your domain name and hosting from?

I used Bluehost to set up this site, and I’m still using them for my hosting now today.

There are other companies that provide these services too, and I encourage you to shop around and check them out. That’s what I did when I was getting started! Read the reviews.

When I was getting started, I was looking for an inexpensive way to purchase my domain name and use WordPress as my CMS. Bluehost makes it easy to add on other features that you might need, like Domain Privacy + Protection (I’ll talk about this more below).

I really liked that Bluehost provides a free, professional domain name when you use their starter shared hosting service.

At the end of the day, Bluehost seemed like the best value to me, and I’ve been happy with my decision. The SR Wife is also a writer, and we recently re-launched her portfolio using their service, too.

While I’ve been working with Bluehost, I’ve found their customer service chat feature to be super helpful. I also like that it’s easy to upgrade your hosting when your traffic grows.

Ready to get started? Follow these simple steps.

First, you’ll need to choose a domain name. You might want the name to be personal, related to the niche topic you’re going to right about, and/or something fun.

You can check to see if your domain name idea is available, right here!

After you find a name that’s available, you can choose “next” to check out, but it will automatically put you on the least expensive (shared) hosting plan.

If you’d like to choose a different hosting plan or chat with a customer service rep, access Bluehost here instead of using the domain name widget above.

Hosting plan

Next, you’ll choose your hosting plan and and domain name if you didn’t already do so using the widget above.

The “Basic” shared hosting level should be totally sufficient if you’re just getting started. Once your blog starts to take off, you can upgrade later if you need to!

Then, you’ll choose your domain name.

Extras and Domain Privacy

You’ll be asked if you want to sign up for any package extras.

I like the Domain Privacy + Protection option — that will allow your real name and personal contact information to not be shown publicly as the owner of the website. If you don’t choose this option, people can look up that information on sites like whois.net.

Here’s how the semiretireplan.com listing appears if someone looks up who owns it, since I use the Domain Privacy + Protection option. My personal information isn’t shown publicly — it shows Bluehost’s information instead.

I don’t use any of the other Package Extras options, personally. You can skip them for now and add them later if you decide you want them.

Complete your registration

To finish signing up, input your account and payment information.

Congratulations, you’re officially a blogger and a webmaster!

Set up your site using the WordPress CMS

Input some starter details for your site.

You can easily change this information later, if you want to.

Next, you’ll choose a theme for your site.

You change this later too, so I recommend just quickly choosing a free one.

Now you’re ready to work on your site using the WordPress CMS!

Temporary URL

For the first day or so, you may notice that your WordPress portal URL and your live site URL don’t match the domain name that you signed up for. This is only temporary. Your full domain name will be live and public within about 48 hours.

How to log in in to WordPress later

If you want to log in to the admin/Wordpress side of your site later, the default URL to do so will be yourdomainname.com/wp-admin/.

From there, you should be able to log in.

You can change your login URL using plugins (see below) later, if you’d like to. This can help with site security.

Admin profile

Your site will come with an “admin” user profile. Hackers or bad actors know that this is the default username for WordPress sites. For security purposes, I recommend creating a new user account using one of your personal email addresses.

You can do this in WordPress by clicking the “Users” item on the left navigation menu. Then, mark this new user as a Administrator.

Log out, then log in with your new Administrator email address. If that works correctly, go ahead and delete the “admin” default user. This way, no one will know what your admin username is since you have removed the default option.

Plugins

Plugins are third party site supplements that can add functionality to your site theme.

Navigate to the Plugins menu item in your left navigation bar in WordPress. You may have a few installed by default.

Plugins cause your page load time to be slightly longer. So, plugins aren’t something to be concerned about, but you do want to only use them when necessary. So, I recommend deactivating all of them until you get your site set up (see below).

Once you have a few basic pages set up and a theme chosen, some common types of plugins you may want to use are a contact form plugin, the Classic Editor plugin (changes your WordPress page editing default interface), or social media plugins. Plus, there are seemingly endless other plugins you can add to your site using the plugin menu.

Personally, I use the Classic Editor plugin (that’s the full name of it), Contact Form 7, Easy Social Icons, and Social Pug. They all have free versions that work well.

Plugins are made from various third-party developers, so there’s no guarantee that they’ll work as expected or that they’ll be secure. So I do recommend looking at ratings and reading reviews before installing any new ones.

Plugins can become time consuming to research and set up, especially right when you’re getting started. I would skip these and come back to them once you have content and a theme chosen.

Add some basic content and choose a theme

WordPress is set up with two page categories — Pages and Posts. Pages operate as standalone, independent parts of your site. Posts function more like a series of blog posts.

Most WordPress themes and plugins treat Pages and Posts differently. You should use Pages for one-off navigational items, like an About page, Contact page, Disclaimers and Disclosures, etc. You should use posts for your actual content that people will browse.

Create one or two test versions of Pages and Posts so you can see how they’ll show up in your theme.

Next, go to Appearance then to Customize to set up the appearance of your site and theme.

I recommend choosing some colors, a tag line, and a logo — even if they’re just placeholders. That way, you can see how your theme treats each element.

Adjust some other settings if you’d like, too.

Themes

This is the best time to start comparing and testing out a few site themes. I recommend doing so before going down the rabbit hole of plugins. Depending on which theme you choose, you may not end up needing to make many modifications.

You can search for and install new themes in the Appearance menu item, under Themes.

Paid vs free

Some people swear by paid themes and paid plugins. They can be great, but there are good free options too. I used free themes and plugins only for several months, and they worked great.

I recently upgraded to a paid version of my theme, because I wanted to customize it more. I still use mostly free plugins.

Unless you know exactly what you’re looking for, I’d recommend sticking with free options for now. You can always pay to upgrade later. There are tons of free themes and plugins available to start with.

You’re all set!

Now you’re ready to take the blogging world by storm. I think you’ll find that the blogging community is a fun and supportive one. Many bloggers are happy to connect and work together, in my experience.

If you have other questions about plugins or themes, feel free to contact me — I’d be happy to chat. Happy blogging!

Click here to start your own blog with Bluehost!

The post Learn How to Start Your Own Blog appeared first on Semi-Retire Plan.

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#IFTTT #Semi-Retire Plan

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andrewmissaca-blog · 5 years

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captainpachacho-blog · 5 years

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Never Worry About What to Do About SEO Again With These Tips

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siliconwebx · 5 years

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Facebook Marketing: How to Grow Your Business Using Facebook

Where there’s internet, there is Facebook. Because of that ubiquity, Facebook marketing is pretty much required if your brand is going to succeed online. The problem with that is simple: Facebook marketing is a huge topic with a lot of moving parts. You will need to consider a lot of variables to really hone in on a strategy, and that’s what we want to help you with. No matter what your business or brand, we can help you get your Facebook marketing strategy off the ground. And if you’re already knee-deep in Facebook, we have some ideas for you that can take your marketing from great to astonishing. Let’s get started.

Getting Started with Facebook Marketing

First, I want to acknowledge that not everyone is on Facebook for personal interaction. The beauty of approaching Facebook marketing from a business standpoint is that you can keep the two sides of your life pretty much completely separated. While you can’t use Facebook anonymously, you can have an account where the only personal information available is the name you choose and everything else is tied to the business accounts. In some ways, keeping these sides completely separate will limit your ability to market to certain demographics (such as Facebook groups and potentially Events); however, it is up to you on what are the most important aspects of the platform.

As we move through the various topics, we will touch on which elements may use your personal profile rather than your business one. If it’s not listed, you should be safe to assume that your brand identity will be the public-facing persona. For the most part, we are going to assume you will have a profile with reasonable privacy settings for your personal account.

Step 1: Create Your Facebook Account

If you already have an account, feel free to scroll down a bit. This step is showing how simple it is to get started on Facebook itself.

You might be tempted to click on the Create a Page link at the bottom of the screen. And while it will let you create a page for your brand immediately, the process hits a hurdle when it asks you to log in. So we are going to move forward with creating an account first and then creating the brand profiles we will work with. So press the Sign Up button, you will get an email to verify that you’re really you. Go ahead and enter the code to prove you’re a person.

When you press Continue, you will be taken to your blank timeline. The only real must-do thing at this point is fixing your privacy settings. Regardless of whether you use Facebook personally or not, checking your privacy settings is a good idea. So click on the arrow in the upper-right corner and select Settings to get started.

In general, we will run under the assumption that you let your Friends see pertinent information, but more sensitive information is set to Only Me. That’s just the bare minimum for security. So make sure that you go through all of the tabs in the left sidebar and tweak them to your own preferences. We would, however, like to highlight the section titled Do you want search engines outside of Facebook to link to your profile? This is an option many people are unaware of, so if you want to remove your personal profile from public Google searches, uncheck this box. This will have no effect on your brand identity, such as Pages, Groups, or Events.

After you’ve chosen your settings, it’s time to create the Page you want to be your home base on Facebook.

Step 2: Create a Facebook Page

The Facebook Page is where the majority of your marketing will take place. You will run ads through your page, host events, stream live video, and interact with your audience. Pages are the hub of most public-facing organizations. They can — for the most part — do anything a personal account can do. But without the need to share who is the one behind the branding.

Using a Page to market lets you assign a team of people to manage your business, and we will discuss each of the roles and permissions a bit lower. But first, let’s dig in on actually creating the page. To start, find the Pages link in the sidebar to the left of your timeline.

You will then be taken to a list of all the Pages on your account. This list will be empty if you haven’t done this before. In the upper-right of the toolbar, in the Your Pages tab, you need to press the green Create Page button.

You now choose whether your Page will represent a Business or Brand (services and products, generally) or a Community or Public Figure (described as connecting and sharing with people, an organization, team, or group). For our purposes here, we will go with Business or Brand.

You should have a name chosen by this point (most likely the name of your company or blog or brand itself — such as Elegant Themes). We don’t suggest making a new Page for a single product (such as our Divi theme) because that can be showcased under the umbrella of a larger page that has more reach and utility beyond that single product.

After this step, you will choose a Profile Image and a Cover Photo. You do have the option to skip them for the moment to gather your resources later. At some point, these are a necessity.

With that finalized, you see your new page on the next screen. It will be devoid of content and information at this point, but that’s what you can handle next.

Step 3: Customize Your Page

More than anything else in terms of customization, the @username you choose is the most important. Just click on the Create Page @Username link to the left of the screen to begin.

This will be the way that users and people tag your page in posts — “Look at this amazing deal I got from @username”. It is also the URL slug for your page: fb.me/username or facebook.com/username. Additionally, you get a Facebook Messenger URL where your users can directly IM you, and those messages go directly to your Messages app (assuming you use it).

With that set, it’s time to fill in your brand details. These are the nitty gritty nuggets of information that your users and community need to know about you. A description of who you are, how to find you elsewhere online, where to find you in person if you have a storefront or physical location, menus, email lists, and so on.

Page Description

Two of the most prominent are Adding a Page Description. To add a description, just click on where the Add a Short Description link is under Welcome to Your New Page.

A modal will appear where you can add a 155 character description. This is your elevator pitch. The most succinct way you can describe your brand or business. For example, Elegant Themes’ page has the description, Elegant Themes builds amazingly beautiful Premium WordPress Themes coupled with advanced functionality and awesome support. Simple and gets right to the point.

When that’s finished, another modal appears, asking you if you’d like to edit the rest of your page information or wait until later. No time like the present, so let’s edit that info.

General Page Info

Yet another modal appears, this time with three tabs. Contact, Location, and Hours. All of these may not pertain to your business or brand. If you’re an online shop, you may not have hours. So you can select Always Open. And if you don’t have a street address or phone, you can uncheck them, and they won’t appear at all on your page. Anything you do enter, however, will show up on the main page for all visitors to see under your About section.

When you get through all the tabs, you’ll see a link that says See All Information. Since there’s a lot more than just websites and phones to your business, we should probably click through.

Page Name and Team Member Updates

When you do see all the information available, you may feel overwhelmed. That’s okay. You don’t have to fill it all in now, or really…ever. Some of it may not pertain to you or your Facebook marketing strategy. Much of it, however, will. Again, this is the info that shows up in your About section.

The two most important sections here, at least starting out, are General and Team Member sections. Under General, you can change your page’s name and @username. I bring this up now because you might have chosen the wrong username for your page, or you might have used a page name that might not fully encompass your Facebook marketing goals.

For instance, you might have named your Page Elmo’s Superblog – Fun, Frolick, and Learning with Elmo, but realize that the better page name would be simply Elmo’s Superblog. This is how you’d go about changing that. Also, you can change the @username here, too, and it is entirely independent of the Page name. So you can still have the username @superblog even if you change the name. The reverse is also true. You can change your username but keep the page name. So you could go to @elmosuperblog without worrying about changing your entire page name. In general, however, it is a good tactic to keep them pretty similar. That way, people won’t get confused. And it makes tagging and finding your page easier.

Regarding the Team Members tab, notice that it says if you add yourself to the page as a Team Member, the Page will appear on your profile as well as your own name nad profile picture being featured on the Page. You can still run the page as an Admin or other user role if you are not listed as a Team Member. So if privacy is an issue, or you just want to separate work and personal halves of Facebook, consider whether you should add yourself here or not. Either way is fine.

Other Social Accounts

As an online business, you likely have more than a Facebook account. You have an Instagram, surely, and a Twitter. Maybe you use Snapchat and WhatsApp for customer service and promotion? If so, you want to link to them on your Facebook Page. Just click on the Add Other Accounts link and a modal will pop up so you can include the other platforms you want to showcase.

Any and all accounts you add will be shown under the Contact Info for your Page. When adding the other accounts, make sure only enter the username, not the full URL.

After that, you can simply edit the rest of the details you want to be public on your page. But before moving on to another aspect of your Facebook marketing, let’s take a look at the Story of your Page.

Your Story

To the right of the About section is a large box called Story.

When you click the Tell People About Your Business link, a new editor appears. It looks surprisingly like a blog editor. Because that’s pretty much exactly what it is. You can add a large cover photo and a title. Then you construct a long-form post of what you believe your users, customers, or audience should know about your business or brand. If you have ever posted to Medium, the whole process feels similar to that. When I say long-form, I mean a few paragraphs, maybe. Not a treatise.

I cannot emphasize enough how important having a well-crafted Story can be. Please, take the time to write a narrative that gives your brand a personal connection to your audience. Narrative marketing is one of the hottest trends right now because it makes customers feel a deeper connection to the brand and engage more with it. These days, people don’t want to associate and interact with lifeless companies who are nothing but numbers, liquidation sales, and clearance percentages. They want to buy from the people behind the logo. That’s why they’re on Facebook to begin with. To be social. To interact. And it should be why you’re doing Facebook marketing, too.

After all, when someone new looks at your page, this Story is one of the first things they see. Like everything else on the internet, you have a very short window of time to get and keep their attention, so make it count. Having a good image, a good title, and a well-written narrative around your brand can go a long way to creating a lasting relationship with your visitors. A good story can take that beyond commerce or viral sharing.

With all of those filled out, you can begin to fill out the rest of your information and tweak your page as you go. Those are by far the most important and required pieces you need to fill out.

Add a Button

The final customization you need to make is the Add a Button button. If you don’t do anything else before publicizing your Page, make it this. Facebook lets you place one CTA button that appears at the top of your Page whenever people visit.

You have the option to choose from multiple pre-set kinds of CTA actions for your button:

Book with you

Contact you

Learn more about your business

Shop with you or make a donation

Download your app or play your game

Now, every Facebook marketing strategy is going to be a little different. Some people use Facebook to book appointments (masseuses and other service-related brands, for example. Others are software companies that want to direct you to the App Store as quickly as possible. While other brands use Facebook as a support channel for their users. Regardless of what you use it for, this button is going to probably be the hotspot on your Page (or at the very least, one of them), so choose wisely what works best for your brand.

Useful Facebook Marketing Strategies

Now that your Page is set up, you can use it to market your brand. The Page itself is kind of like a headquarters and lets you perform various tasks. Not all of these ideas will work for every single kind of brand, but the majority will. Let’s take a look.

Messenger

These days, nearly everyone has Facebook Messenger installed on their phones. In many cases, they use it in lieu of traditional SMS/MMS messaging. Facebook recognized the power in that, and they now allow Pages and people to message back and forth within the same interface. Unless they opt-in somehow, you can’t be the one to message first, but under the Add a Button section, you can make it so that you’re just a click away for users to be able to basically text you.

And they will. Instead of sending an email that may or may not be delivered to or read by the right person, sending a Facebook message gives the user access to your brand in real-time as well as in their space. Many Pages run support this way, and it increases engagement heavily. It’s also very easy to set up so that you can start having conversations with your users.

Select the Send Message radio button and click Next. You will now have the option to choose where the user can send a message. If you chose Send Message, your only option will be Facebook Messenger. However, if you have Call Now or Send Email, for example, you will get a field to enter your chosen address or method.

Now, you have the option to review these couple of choices. Just click the Finish button when you’re ready.

Now, you have a nice, shiny Send Message button in your Page’s toolbar. Your audience will absolutely choose to interact with you. If you make it a priority to respond quickly and respectfully, your engagement rate will advance steadily.

Setting Up Facebook Messenger Autoresponders

The final aspect of the Send Message button for your Facebook marketing is making sure that you respond. Because here’s the thing: you’re not always going to be able to get to each and every message as it comes in. Sure, the Message will show up on your phone as a text message, but you may not be able to respond. Or someone on your team may already be handling a different support issue. In those situations, one of the best things you can have is an autoresponder just to let your users know that you check your messages, that you aren’t ignoring their attempt to contact you.

When you first set up your page, you will get a banner alert telling you to set up the responder. This is the best way to do it. You can always get it ready from your settings, too.

When you click either of these options, you will be taken to your Messages settings. In here, you get a ton of options that you can run through to customize exactly how you want to interact with your audience.

We think there are four important aspects to enable here.

Prompt new people to send messages

Send instant replies to anyone who messages your Page

Stay responsive when you can’t get to your computer or phone

Show a Messenger Greeting

It is important to note the differences in these three options because they seem very similar. First, when prompting people to send new messages, your new visitors will see a post like this on your Page’s timeline. The message button is prominent in the post as well as in the toolbar and menu. And in the primary tabs (3 in the below image) if you choose to highlight it as well.

And within the autoresponders, you can up three unique messages, too. When the toggle is switched to On, a highlighted blue message will appear. This is what you will say to your visitors, so you want to personalize them. Hit the Change button to do so.

The differences from each of these are important. The Send instant replies to anyone who messages your Page option is the traditional autoresponder. Anyone who sends your Page a message will get this reply. It can be used to let folks know that you will reply quickly, maybe to link to a knowledge base or support forum, even to let them know you have a sale running. The message can be changed at any time, so it may be in your best interest to periodically use the Messenger autoresponder in your marketing strategies, same as you would an email series.

Then, the Stay responsive when you can’t get to your computer or phone option is a different autoresponder that only kicks in when you’re off the clock. You can set away hours — such as when your business is closed. That way, those who contact you can be directed to your website, maybe your after-hours support team, or even just telling them that you’ll get back to them when you open up bright and early the next day. If you use this and the above option together, this one takes precedence because of its specialized nature.

And the third, Show a Messenger greeting, is a one-time-only contact. On Twitter auto-DMs are frowned upon because they are impersonal. On Facebook Messenger, having a greeting can actually personalize the encounter. People can even opt-in for bots to periodically message them. The greeting, however, will only be down to visitors on the very first time they send your Page a message. Never again. Many pages will use a question for their opening, trying to elicit a response from the user to initiate a dialogue. One very good marketing strategy is to provide a unique discount code for the first time someone contacts you via Messenger. That way, you build goodwill with them even if they are contacting you for a more negative reason.

Posting to Your Facebook Page

Like we mentioned above, the Facebook Page itself is kind of your headquarters for everything that you do on the platform. All of your Facebook marketing in some way leads back to the Page. So you probably want to work to make the Page as central to your strategy as possible. Primarily, that means posting to the Page itself to appear in your followers’ feeds to generate shares, likes, comments, and other forms of engagement.

With that in mind, you should know there are a truly absurd number of options for you to post with. We are going to be primarily concerned with text posts, image/video posts, live video streams, and stories.

With each kind of these posts, you also get to choose your posting audience (public, restricted, or specifically targeted) and posting time (scheduled for a future date, backdated to show earlier in your page’s timeline, or simply saved as a draft for later review).

Many of these are self-explanatory (scheduling, backdating, for instance), we want to dig into the ones that can really take your Facebook marketing into a new league.

There’s no set rule on how many posts you should or shouldn’t publish, but keep in mind that if you post too many in sequence, they get truncated in people’s news feeds. Instead of showing your full post, it may say something like Elegant Themes has posted 3 updates today with a thumbnail of the Page. That severely limits click-through and engagement. You want to make your posting regular, but not overwhelming. It’s definitely a delicate balance. But you will get it as you practice and learn your audience.

Text Posts

Text posts are the bread-and-butter of the Facebook world. They’re what started it all. Because of that history, you need to incorporate text posts into your Facebook marketing rotation. It doesn’t have to be anything fancy, but when you click inside the box that says Write a post…, the default is plain ol’ text.

You might ask your followers a question for feedback. Perhaps you need to announce that your store isn’t opening on time that day or that a menu item is no longer available. You might even just tell people good morning and spark up a casual conversation in the comments.

Text posts do well at many lengths, but if you want to do something truly long-form, you’re better off writing it on your own blog or website and linking to it. That way you get the SEO benefits in your own domain. Individual text posts don’t do well in external search engines, just with the internal FB search.

Image/Video Posts

The real money (both literal and figurative), however, is in video. And to a lesser extent, image content. It’s why Instagram (a Facebook-owned company, by the way) is so successful. People love interactive media, and they can far more easily consume your content if it’s visual. So you need to be posting images and videos as your primary content.

Not only do images and video posts get higher engagement just because people are people and act like people, but also because Facebook prioritizes them in the algorithms that dictate what content shows up in users’ news feeds. These are the posts that get shared. Even Events and links focus on featured images and videos.

So knowing all this, what can you do in terms of publishing that can help your images and video succeed? Honestly, it’s pretty simple:

High-resolution images and HD video – no one likes to see grainy and blurry content, and no one likes to share it

Bright colors and crazy designs – you want to catch people’s attention, and this will do it

Only necessary text – people scroll quickly, so your message needs to be concise enough for them to read it in seconds

Short(ish) video duration – 30-second clips are amazing because people can watch them and share them without getting bored or distracted

Long(ish) video duration – if you go into the 5-10 minute (or longer) realm, do so knowing that not every video you post should be this long. Only your very best content will get engagement at this lenth, and even then views will taper in the later portion

These aren’t hard-and-fast rules. There will always be exceptions to them. However, these do tend to be the hallmarks of the most successful individual video posts on Facebook. If your main focus is video (such as with Wistia or a media company), you have to determine what works best. Your audience may enjoy longer videos with more substance. But as a general rule for most people who aren’t video specialists, these tend to apply.

Additionally, if you have a consistent library of videos over 3 minutes long, you can have the option for mid-roll advertisements to monetize your page. These will play at set points during the video, and your visitors can wait to finish the rest of your video afterward. Note that doing this can lower engagement after the ad breaks because many people simply stop watching. So like we said above, only the best content you have should be long-form.

Live Video Streams

Probably the best way to market your business using Facebook (or YouTube, Twitter, Instagram, or any other platform that supports it) is live video. Livestreaming is incredibly popular, and if your goal is to engage your audience, livestreaming is the best way to do it. Why? Because you can actually talk with them in real time. You get to know them. They get to know you.

Livestreaming with Facebook is incredibly easy. All you need to do is click on the Live button when you start a post to be taken into the pre-show settings.

Once there, you will see two tabs. The Connect tab is for if you use an external service or software to stream. You may use Restream or OBS or even Wirecast. If you are using just Facebook, you will just fill out the info for the stream and go live with the camera attached to your computer.

One of the best features for Facebook marketing regarding live video is that you can crosspost to other, related Pages that you run. If you click on the Settings tab in the Connect window, you will see a list of Pages that can host your stream simultaneously. This is a great idea for those of you who may have different departments, each running a different Facebook page, for instance.

You can also go Live on the mobile app, too, and it’s as simple as pressing Go Live when in the app. As long as your audience has notifications set up to be alerted when you go live, or (even better) you schedule your streams so they know when to tune in, you will be able to truly find champions for your brand who come back regularly to see your new content and say hello to you.

Stories

Snapchat took the internet by storm, and pretty soon nearly every single platform had stolen (appropriated, maybe?) the concept of temporary, time-limited pictures and images. On Facebook and Instagram, these are called Stories. And on Facebook, not only can you add to the Story that belongs to your personal profile, but you can also add to the Story of a Page that you manage.

Best of all, these Page-created Stories show up in your followers’ Story feed, right alongside their friends’. In fact, the Stories (as of this writing), don’t seem to be subject to as harsh an algorithm as news feed posts (images, video, text, etc.) like we discussed above. For the most part, they appear in chronological order, based on posting time.

The only real caveat to using Stories as a marketing tool is that they are mobile only. That’s right. You can only post to your Page’s Story through the official Facebook smartphone app. Lucky for all of us, it’s incredibly easy to do. But you do have to post to your Page’s Story differently than you do your personal one. First, click on the hamburger menu in the lower-right of the corner (if you’re on iOS. Android and other platforms may be in a different spot, but the functionality is the same).

Next, choose the Page to which you want to post the Story.

Once you’ve made it to your page, scroll until you see the area in which you can post an update. It should say Write something… or a similar message. Beneath it, you will see a box called Your Page’s Story with a button that says Create Story. Press it.

You will be taken to a camera window now (provided you allow access, otherwise you can’t post a Story). You can either take a photo or video here, or you can import one from your phone’s storage. Once you’ve chosen and annotated the Story you want to post, you have two options to post it: either immediately via the Page Story shortcut (1) or by confirming details of the Story by hitting Next (2) at the bottom of the screen.

If you choose the shortcut, you get a confirmation before it goes directly to the Story.

And if you choose to press the Next button, you get a few more options to verify before moving forward with the Story. You can make sure that you’re on the right Page, first of all. The last thing you’d want to do is put up a personal story to your Page or something similar. You also get the option of sharing the Story to your Page’s news feed so that it shows up as a traditional Image post. You will have to experiment with which ones you should cross-post. Each audience is different. Stories are for more candid, slice-of-life topics. Maybe behind-the-scenes videos or fun staff profiles. News Feed posts, on the other hand, are the evergreen or more traditional posts.

Once you’ve made sure the Story is ready for your adoring audience, share it, and everyone who follows your Page should see it at the very top of their Facebook app. It will appear chronologically (as of this writing), so determining when your audience is most active can be crucial.

Also, Stories only last for 24 hours from the time of posting, so if you want to stay in people’s Story feeds, you need to post regularly to your story throughout the day.

Link Sharing

Very quickly, sharing links to your blog or website is another great way to generate engagement. But not just any articles. Only share either your newest posts (which you should do each time you publish, and then regularly afterward to make sure it get seen) or your best posts. In fact, the best way that you can leverage sharing your own content to Facebook is by integrating your site with Facebook Instant Articles. These work like the Google AMP pages where your site is pre-cached and loads instantly for users on the platform.

You will see these in your timeline often. They’re the posts with the lightning bolt next to them. By stripping out unnecessary code, Facebook Instant Articles mean that your users won’t have to wait on your page to load and get to the content they want to consume more quickly. In general, if a page takes more than 2 seconds to load, the average user will navigate away. Facebook Instant Articles fixes that.

Even if you don’t want to keep yourself that invested in the Facebook ecosystem, sharing your best and newest content will keep you in people’s minds, give them something to share, and get your brand’s message and story across, while funneling users from FB to your own website.

Of everything that you do on Facebook, link sharing is the most hit-and-miss. You pretty much need to do it but don’t rely on this being the number one source of traffic to your site or your primary lead generator. It takes a bit of work to make many of your links get through the news feed algorithm without paying for them to do so, and the time and effort that you spend on that work may be better spent elsewhere. So share away, but make this a lesser part of your overall Facebook marketing strategy when compared to live video, for instance.

Pinned Posts

Any of the above types of posts (excluding Stories that are not posted to the news feed) are capable of being pinned to the top of your Page. What that means is that anyone who visits your page will see this post first, regardless of what else has been published since. Most Pages use this for announcements or product launches. Many restaurants keep menus pinned or dinner specials. Elegant Themes often uses our Pinned Post to showcase new features for Divi that have been released.

To pin a post, just click the ellipsis (the three dots) and select Pin to Top of Page.

To unpin it, do the same thing, but select to unpin it. You also have the option of replacing the pinned post when you try to pin a new one because you can have only 1 Pinned Post at a time.

There is no right or wrong way to use the Pinned Post, but the most important thing to remember is that you should always keep it updated. Visitors will see it as incredibly unprofessional to have outdated information pinned. For example, don’t still have your Christmas sale pinned in February. Or your summer menu in December. That shows them a lack of attention, which can have an impact on your engagement and business itself.

Facebook Marketing with Groups

Groups are kind of like Facebook’s take on message boards or forums. They aren’t quite chat rooms, but they give users a place to post messages, pictures, videos, and then comment back and forth to have a discussion. Both personal accounts and Pages can set up and administrate a Group, which works out really well, depending on whether you want a front-facing individual or overall brand persona.

First, creating a Group is easy. Go to facebook.com/groups and click on the green Create Group button in the upper-right corner of the page. Additionally, you have three sections on this page:

Favorites

Groups You Manage

Your Groups

So basically, this is the hub of all your Group activity, whether you’re a member or an admin. Anything you set as a Favorite will show up as a shortcut on your primary timeline, which simplifies your life as you manage everything on Facebook itself.

You need to make two decisions when you create a group: the name (which can be changed later, but it may not be a great idea, so choose wisely), and the privacy. We suggest creating the group as Secret first so that you can get it ready for your community before it appears in search results.

The difference in Secret and Closed is that in a Secret group, only people you invite and add to the group can find it or even see it. It’s as though it doesn’t exist to non-members. Secret Facebook groups do not show up in search results.

Closed groups, on the other hand, appear in searches, and people can be invited and added just as in a Secret one, but anyone can also request to join. That request must be approved (or denied) by a group manager. If you expect a lot of requests, you can set other moderators to weed through them.

And Public groups are, well, public. Anyone can join, they show up in searches, and often require the most moderation. Depending on your topic and community goals, it may work out well for you to be Public. But we feel that Closed gives you the best community and ability to market toward specifically those who are most engaged with your brand.

Keep in mind that you must add at least one friend to a group to create it. Facebook does not want you to create solo groups (and that would be lonely, anyway). Many folks either add a spouse or significant other, or even a co-worker or colleague from the organization who may also be a manager.

Now, your Group is live. Outside of inviting people, you have two major tasks to complete that aren’t very hard. The first is to add a cover photo for the group. Many people choose to use their Group’s cover photo as a banner for the rules and etiquette expected of members. Or if you have a schedule for particular topics on certain days, you can use the Cover Photo to highlight those as in the image below.

One other feature Groups have is that you can go Live only to specific groups. If you want to only appear to a subset of your audience (maybe for a Patreon reward), this is how. Many people set up Groups just for this feature.

Choosing Your Persona in a Facebook Group

In a Facebook Group (or on a Facebook Page), you have an option to interact with the group as yourself (your personal profile) or as the brand hosting the Group or Page. If you click on the box to the upper-right that says Interacting as…, you will get a modal where you can choose who you appear as in comments and posts.

For Facebook marketing purposes, the choice is really up to you and your particular strategies. If you choose to interact personally, you can build a strong rapport between your users and yourself (and your staff, if they interact the same way). You will appear as people who are actively engaged in the community. That is the right fit for many brands and businesses, as that personal touch can be a huge boon to the way their products are received.

However, if you choose to interact as your brand, you don’t necessarily lose that personability. When a brand name interacts with people, it can make customers feel more special and can highlight that you’re a part of the community you’ve built. Not everyone knows your real name, but if they are a member of the Group or if they follow your Page, they know the branding. It can feel special for many users to get called out and talked to by major products they love.

Just choose which direction works best for your brand and try to be consistent. You can even mix it up. The daily conversation can come from your staff, but important messages or Group administrivia may need to be posted by the brand identity. The most important thing to remember when choosing your persona for Facebook Group interaction is to be purposeful and mindful of who is delivering your message and how they are delivering it.

The Groups’ Chat Tab

Because the Group’s primary function is a mini-Facebook timeline, the developers have also implemented a real-time Chat tab that lets users create conversations amongst themselves. These work similarly to Facebook Messenger, except that the conversations are essentially open-to-the-public chatrooms.

The default choice is to create chats with friends you know in the group; however, any of the chats can be seen and joined by anyone in the group. If you want a private group message, you will need to use the traditional Messenger app.

When you press the blue Create a Group Chat button, a modal appears for you to choose the initial members of the conversation. You will name it as well. If you want a real-time discussion on the year’s best WordPress themes or an on-going help and support room, just name it appropriately, add your staff (or members), and finish it up. Using Group Chats will keep your members’ timelines and news feeds clear of clutter, and their notifications won’t constantly alert them to new comments. They will see the new conversations in Messenger instead.

Facebook Marketing with Events

While not possible for everyone, using Events is a great way to get the word out about, well, major events that your brand is holding. These don’t necessarily have to be in-person events. Many Pages run virtual parties where a Live video Q&A goes on, or you might create a Facebook Event for a huge sale that’s coming up that you want people to know about. Especially if it’s a limited time deal.

Both personal profiles and Pages can host Events, and you can tie the Events to Groups as well. That way, you can get your entire Facebook marketing circle involved with one another and really reap the benefit of having built a community. The true draw of using Events on Facebook to market, though, is how Pages’ Events show up in followers’ notifications.

Not only do they show up when added, but if someone marks they are Interested or Going, they also get an alert to tell them the Event is upcoming so they don’t forget. In almost every way, Events are set-it-and-forget-it marketing. Even better, though, Events let hosts and guests post to the Event page as though it were a Group. Albeit a temporary one.

To create an Event as your Page, just hit the Events tab to the left-side of your Page. Then click on the blue Create Event button.

The modal you get now is full of details that your audience needs to know about the Event itself.

Also, you have the chance to add an Event photo. If you do not, Facebook defaults to your Page cover photo. It is a really good idea to use a new promo picture for each Event. Not only will that make your Event stand out and show that you’re serious about it, but it also won’t blend in for people who already follow your Page. They will not just assume it’s something they have already seen.

The rest of the information will depend on your event.

Event Name

Location

Frequency

Start and End Date and Time

Description