Drinking Preferences in 9-1-1
Quick note: All of this is free from paid product placement because the show doesn’t have the characters interact with/drink real alcohol brands. They only use real brands for set dressing when they aren’t the focus and wouldn’t really be recognizable unless you already know that bottle/label.
So Maddie and Chimney have Grand Marnier and Monopolowa vodka (real brands) sitting out on a bar cart but the one bottle anyone interacts with is the fake brand of Glencallan scotch. The bar Chimney worked at was fully stocked with real brands of vodka (Deep Eddy, Stolichnaya, Tito's, Absolut) but no one actually touches them.
The fake prop brands fall into two categories: totally fake and generic, and lookalikes.
The totally fake brands are things like Glencallan scotch (a mashup of Glenlivet and Macallan) or the piscos behind the bar in Peru. Buck has Meichtry Draft beer in his fridge, which is a common prop beer that other shows use too, and a lot of characters in the show drink the generic Genuine beer.
The lookalikes are things like the beer Buck serves Connor that's called Cerveza Extra but it's written in a similar font to Corona Extra so to the passing glance, it’s recognizable to most people as a real brand they’re familiar with. When Buck and Hen are doing shots, the tequila is Carlos Medina Especial, made to look like Jose Cuervo. (Judging from the bottle shape and back label, Buck and Taylor were also doing shots of a different fake Jose Cuervo.)
Because they aren’t restrained by product placement, the show can give the characters their own drinking preferences instead of having them all drink the same brand with the clearly visible label conveniently turned towards the camera.
And because I was watching anyway, I kept track of how many times each character drinks what. (Scenes that show them drinking and what they're drinking, not counting up every drink they've had.)
So as of 6x12:
Chimney
Beer: 15 | Wine: 9 | Spirits: 4 | Cocktails: 0
Chimney seems to prefer beer, and he also drinks wine with Maddie pretty often. His go-to spirit appears to be tequila, but he also had scotch while his dad was visiting.
When he’s hanging out, he has a beer or two.
When he's misery-drinking, he has more than two, like when Albert first showed up or when he felt responsible for letting Shannon die.
When shit’s going down that he's not directly involved in, like when the Buckleys were coming or when Karen thought Hen was cheating again, he goes for tequila. It's a fake Don Julio called Señor Suertes.
But when things were really wrong, when Maddie first left and he was falling apart trying to figure out what happened to her, there was no evidence of him drinking at all. The entire apartment was covered in baby stuff.
Maddie
Beer: 2 | Wine: 18 | Spirits: 0 | Cocktails: 0
Maddie almost exclusively drinks wine, and in their new house, she and Chimney have a small, full wine rack on the counter.
She first drinks a beer after dispatch was taken hostage, when both Chim and Buck are also having beer but Josh is having wine. She seems to have another beer at May's graduation party, but everyone's drinks are in plastic cups and look more like juice than their usual prop beverages.
She stops drinking through all of s4 (pregnant) and doesn't seem to have another drink until the balcony with Buck at the end of s5.
Athena
Beer: 2 | Wine: 26 | Spirits: 4 | Cocktails: 3
Athena drinks the most out of the main characters.
She usually drinks wine, but she'll also go for something stronger, usually when she's out at a bar. She often has a glass of wine with dinner, and seems to favor having one after a rough day. After she slapped Harry, she drank a neat whiskey at home. She's added whiskey to her coffee twice.
But like Chimney, when she's spiraling and obsessively cleaning the entire house after realizing Hudson was in there touching their belongings, she was totally sober.
Bobby
Beer: 0 | Wine: 0 | Spirits: 3 | Cocktails: 0 | Club Soda: 2
Obviously Bobby doesn't drink, but when he was struggling with relapsing in Starting Over, he was holding the same prop Glencallan scotch that Chim has. When he did relapse in Worst Day Ever, he was drinking a fake Jack Daniels. In Point of Origin, he was drinking a generic vodka.
(Interesting that he chose a 35 year scotch, which is not cheap, when he previously drank Jack, which is about $25.)
When he's out with people who are drinking, he usually goes for club soda or water.
(The same scotch being used for Bobby, Chim, and Buck could be intentional, but this is also a common fake scotch brand used all over the place, so it could just be that they had it on hand.)
Hen
Beer: 9 | Wine: 11 | Spirits: 1 | Cocktails: 1
Hen is mostly seen drinking beer or wine; beer when she's out at a bar, and usually wine when she's at home or at Athena's. Hen and Karen have a full wine rack in their kitchen (added after s4), but clearly neither one of them will turn down tequila (I like to think it’s Chim’s influence).
Eddie
Beer: 13 | Wine: 5 | Spirits: 1 | Cocktails: 0
Eddie generally sticks to beer. He's also the one we see drink the least out of everyone who does drink, but Maddie's only one scene ahead of him.
We've seen him drink wine a few times (always red) and he also had a cognac or brandy at dinner with Shannon (judging by the type of glass). But when he's most comfortable and relaxed, having a drink with Buck or the team, he's drinking beer.
We don't see him drinking after a rough day unless he's talking things through with Buck over a beer. If he keeps anything beyond beer in his home, it’s kept out of sight. There was no visible alcohol in his house in Texas either.
Buck
Beer: 12 | Wine: 11 | Spirits: 6 | Cocktails: 2
Buck is pretty evenly split between beer and wine.
He worked as a bartender, but he doesn’t seem to have much interest in alcohol beyond having a drink with other people. This makes me think he wanted to bartend for the social aspect of it, not because he particularly cares about spirits or making cocktails.
Buck also doesn't seem to care about the quality of what he drinks. Chimney's go-to bottle is about $40-50, while Buck's doing shots of bottom shelf tequila with Taylor and Hen, and drinking a full pint glass of watery margarita with Lucy. (This man should stop drinking tequila.)
The first time the Buckleys all have dinner together, Phillip has scotch and Buck has wine, but the second and third times, Buck opts for scotch with his dad. These are the only times we've seen him drink scotch, so I assume he did because his dad did.
The only time we've seen Buck drink alone was while he was depressed after the blood clot, as there were a few empty beer bottles scattered around his kitchen when Eddie showed up, and he was sitting with an empty beer bottle when Eddie and Chris came by after the tsunami.
He has a small wine rack on the kitchen counter that has a few bottles in it, and occasionally there's a wine bottle grouped with the olive oil/other cooking bottles.
Random Observations:
Buck and Eddie didn't have a beer together on screen until 3x9, the Kitchen Scene.
Athena frequently drinks wine at Bobby's apartment in s2. They keep alcohol in their home (out of sight) and he has no problem pouring wine for others.
I'm pretty sure that the only time we saw Buck drink in all of s1 was (trying) to have a glass of wine on his date with Abby.
Hen and Athena almost always drink wine at each other's houses. I think they only had beers once.
Anyway, I think prop alcohol is really interesting and I have a passion for label design, and this is what I've chosen to do with that. Hopefully I didn't miss too much.
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