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'Tis Not The Season for Ethics, eh?

Hello y’all!

‘50% OFF SITEWIDE’! ‘BUY 1, GET 1 FREE’!

I was at the local mall in Syracuse, New York last week and almost every store had some version of a sale going on. Half the things my roommates and I ended up buying, we did not even need. 

So when I read Fordham News’ article on the ethical challenges posed by fast fashion during the holiday shopping season, I almost cried in a moment of self-reflection.

Emphasizing environmental and human costs, it highlights the tension between affordability and sustainability, as consumers (like me!) are drawn to inexpensive, trendy clothing while grappling with its broader consequences. Fast fashion relies on low costs, cheap labor, and quick turnover, which allows companies to mass-produce clothing at unprecedented rates but also perpetuates exploitative labor practices and contributes to environmental degradation.

The article sheds light on the consumer mindset during holidays, where shopping is often driven by gift-giving traditions and marketing tactics. But the environmental issues caused by fast fashion – excessive water usage, textile waste, and carbon emissions – remain urgent, as the industry is one of the largest polluters in the world.

While many consumers are aware of the downsides of fast fashion, the problem is systemic. Shoppers with limited budgets often feel they have no alternative. Meaningful change will require both individual accountability and structural and cultural reform, encouraging consumers to explore more sustainable options, like thrifting or purchasing from ethical, sustainable brands.

Change also demands transparency in fashion supply chains. The deceptive nature of greenwashing – where companies market themselves as sustainable without substantive change – poses serious questions about whether buyers are willing to compromise on ethics for affordability.

And with Christmas and New Year’s looming, shopping fast fashion is only going to get more popular. 

How do you guys shop? Let me know in the comments!

Until next time,

Cheers!

http://newhouse.syr.edu/

[techstylemedia]

Footy is Driving Sustainable Fashion

Hello y’all!

As I sat in bed in my navy blue and white Chelsea FC hoodie watching the Blues demolish Tottenham to win 4-3 this Sunday, I have never felt more warm and more hugged by a piece of clothing as that hoodie right then.

So when I came across The Interline’s article on Kicking Off a Circular Revolution: Can Football Lead the Way in Sustainable Fashion?, I was intrigued – it merged my interests in fashion, football, and sustainability so how could I pass up on the chance to analyze it?

The article explores how football’s (or Soccer, for Americans) global influence drives sustainable practices in apparel and equipment production. The football industry has immense reach, and this, a unique opportunity to promote circular economies – football clubs, brands, and governing bodies are beginning to experiment with eco-friendly strategies that emphasize the Reduce, Reuse, Recycle model to combat fast fashion’s wastefulness.

A major theme in this process is effectively leveraging fan culture. By tapping into the emotional and psychological connection fans have with teams and merchandise, fashion and sports could come together to explore innovative materials and recycling systems and encourage more responsible consumption. Initiatives like repurposing old kits or using recyclable materials would not only reduce waste in these two industries, but also inspire those beyond sports to rethink their sustainability frameworks.

But the article also highlights that this adoption remains uneven, and scalability is a concern. While smaller teams may lack the resources to implement robust circular solutions, larger football entities like UEFA and FIFA do have the financial and cultural capital and influence to set global examples. Organizations must act as both pioneers and facilitators of using shared knowledge to bridge gaps across industrial ecosystems.

Football’s influence resonates far beyond the pitch. By normalizing circular economy practices in its own system, football can act as a catalyst for broader societal change, influencing fans to adopt sustainable behaviors in their daily lives. And while challenges remain, the game’s visibility, cross-industry partnerships, and scaling potential position it as a promising leader in shaping a more sustainable future.

Any diehard football fans here? Let me know what you think about this in the comments!

Until next time,

Cheers!

http://newhouse.syr.edu

[techstylemedia]

AI is Just Getting Started in Luxury Fashion

Hello y’all!

’Tis the season for luxury fashion and tech collabs, eh?

The Interline published an article on the partnership between Luxurynsight and Heuritech. This collaboration represents THE moment for integrating AI and data intelligence into luxury fashion and beauty. 

Luxurynsight is already a data partner for prestigious luxury brands like LVMH, Kering, L’Oréal, Dior, and Bulgari. Heuritech is a French pioneer in AI, and bridges the gap between AI and business by empowering brands such as Nike, Prada or Decathlon to forecast demand and trends based on day-to-day social media analytics.

By combining Heuritech’s forecasting capabilities with Luxurynsight’s consumer behavior analytics, this partnership aims to empower brands with actionable insights that bridge creative vision and market demands.

AI in the luxury sector will enable brands to predict trends more accurately, optimize inventory management, and enhance personalization. For example, Heuritech’s AI-driven platform helps design teams anticipate fashion trends and align them with consumer preferences. This integration reduces waste and accelerates time-to-market.

Moreover, AI can democratize data usage across diverse roles within luxury brands. Designers, marketers, and buyers can collaboratively utilize data to refine strategies while ensuring cohesive brand storytelling – an approach that Heuritech’s philosophy of creating platforms that unify teams with practical insights lends it support to.

AI’s application also extends to customer engagement. Luxury brands can harness tools to curate hyper-personalized experiences, blending exclusivity with technological sophistication, which is the hallmark of luxury. Additionally, AI-driven data analytics can reveal nuanced consumer trends, which enable brands to adapt to regional preferences or emerging cultural shifts.

What do you guys think about AI inspiring creativity, improving operations, and bettering consumer connection in luxury fashion? Let me know in the comments!

Until next time,

Cheers!

http://newhouse.syr.edu

[techstylemedia]

Tech Talent (or lack thereof!) in the Fashion Industry

Hello y’all!

We’re no strangers to playing The New York Times’ puzzles or getting lost in Vogue’s digital archives.

The tech behind these behemoths’ digital presence is obviously complex. So it would also make sense that publications and brands would prioritize the tech support in their supply chain, right? Wrong.

The Interline’s article The Missing Ingredient in Fashion’s Race to Net Zero Is Tech Talent analyzes exactly this – the urgent need to enhance technological capabilities, especially in supply chain operations, to meet sustainability and net-zero goals – specifically in the fashion industry.  

The article argues that despite significant advancements in consumer-facing innovations, the back-end of the industry remains outdated and poorly equipped to handle the complexities of modern sustainability requirements.

One of the central arguments is the disconnect between fashion’s environmental ambitions and its operational infrastructure. While brands are eager to claim progress on net-zero targets, many rely on legacy systems, intuition, and opaque data rather than adopting proven technological standards that provide actionable insights into labor and production metrics. 

Addressing this gap requires a workforce skilled in cutting-edge supply chain technologies and capable of implementing tools that enable transparency, efficiency, and accountability. For instance, technologies like GSDCost allow brands to accurately benchmark garment costing optimization and sustainable manufacturing excellence, which is essential for ethical and sustainable production management.

But despite the demand for such talent in the fashion business, it has failed to attract individuals who can modernize manufacturing processes. Historically, the supply chain side of fashion has been less glamorous than creative roles, resulting in both a lack of publicity about them and a lack of interest from emerging talent. Subsequently, this imbalance worsens inefficiencies and undermines efforts to innovate in areas like waste reduction, circularity, and carbon footprint minimization.

The pandemic’s disruption of supply chains demonstrated the vulnerabilities of static systems and the potential of technology-enabled agility. Adopting predictive, data-driven tools could have mitigated some of the financial and operational uncertainties faced by global manufacturers during this period. Yet, these technologies remain underutilized because of inadequate investment in the workforce required to successfully deploy and maintain them.

Solving fashion’s sustainability challenges requires the adoption of advanced tools and prioritizing technical expertise. Companies must go beyond traditional compliance measures, which often rely on inconsistent standards and third-party certifications, and instead embrace systems that integrate data into their core operations. 

Without these investments, the fashion industry risks stagnating in its pursuit of sustainability, as the systems and people in place are ill-equipped to meet the scale of the challenge. I think prioritizing tech-forward solutions and hiring new or upskilling existing professionals will help the industry move forward from aspirational to actual progress toward net-zero goals.

What are your thoughts about this? Let me know in the comments below!

Until next time,

Cheers!

http://newhouse.syr.edu

[techstylemedia]

What Follows COP29…

Hello y'all!

The Associated Press recently published an article highlighting Ghana’s growing struggle with textile waste resulting from an influx of low-quality fast fashion and secondhand clothing imported from Western nations. Flop29 much?

While Ghana’s thriving secondhand market offers affordability and occasional luxury finds for its citizens, the environmental toll is significant. The article mentions that approximately 40% of imported garments, largely unsellable, are discarded, choking waterways and littering beaches. This exploitative nature of fast fashion and the West’s overconsumption make countries like Ghana dumping grounds for unwanted apparel.

The secondhand clothing industry, also cutely known in the West as ‘Thrifting’, is definitely both a boon and a bane. In Ghana, it supports livelihoods in bustling markets but stifles the development of a robust local textile sector, as cheap imports dominate consumer choices. 

For many Ghanaians, the appeal of designer labels at secondhand prices outweighs the environmental consequences. However, the country’s infrastructure is ill-equipped to manage the accompanying waste, creating a cyclical problem with significant social costs.

The festival Obroni Wawu October, a phrase that in the local Akan language means “dead white man’s clothes”, organized by the Or Foundation, showcases innovative upcycling efforts. Designers transform discarded materials into wearables, promoting environmental consciousness and creating value from waste. 

Solutions like these are vital, given the lack of comprehensive measures to address textile pollution in African countries. Efforts to regulate secondhand imports, like Rwanda’s raised tariffs on imported, secondhand clothing and Uganda’s proposed ban on clothing “from dead people”, demonstrate resistance to Western exploitation. However, such policies face challenges in achieving meaningful environmental impact without broader systemic changes.

To mitigate the issue, Western countries need to actually acknowledge their part in creating this problem, and then ensure that donated clothing is genuinely recyclable or reusable. Increasing transparency in the secondhand trade, curbing overproduction, and promoting sustainable consumption habits are critical. 

On the African side, investments in waste management infrastructure and incentives for local designers can encourage innovation and reduce dependency on imports. Collaborative initiatives, such as fashion festivals and community-driven recycling programs, exemplify effective ways to balance economic needs with sustainability goals.

The problem of textile waste in Ghana reflects broader global inequities and shows us the need for reform in the fast fashion industry. Addressing this issue requires efforts from consumers, governments, and industry players to prioritize sustainability over profit and convenience. Otherwise, all this talk at climate conferences might remain just talk.

Do you guys have any solutions for this? Let me know in the comments. 

Until next time,

Cheers!

http://newhouse.syr.edu

[techstylemedia]

COP29 or FLOP29?

Hello y’all!

Today, we talk about Euromonitor International’s article, which discusses the role of the fashion industry in environmental deterioration. 

Fashion has a tumultuous relationship with mother nature, to say the least. Summits like COP are supposed to actually make an impact on regulating climate change.

But with the election of Trump and the Republican party, who are climate-change deniers, the US has just set the world back a century. And if the so-called ‘leaders of the free world’ refuse to acknowledge our dire environmental conditions, then what good can be expected of other nations?

In a similar vein, despite increasing awareness and regulatory pressures in the last year, the fashion industry remains one of the largest global polluters. Euromoniter’s article also states the obvious – affordable clothing has been historically prioritized over eco-friendly practices, which has led to an unsustainable consumption pattern. 

Awareness is growing among consumers and regulators, as more brands commit to sustainable practices. There is increased attention to circularity, recycling, and eco-friendly materials. But the article also emphasizes a bleak reality. The industry’s progress is too slow, hindered by a lack of consistent global standards and price discrepancies between sustainable and traditional fashion. 

This economic reality hinders the adoption of sustainable practices across the board. While there are incentives for companies to reduce their environmental impact, such as tax breaks and subsidies for eco-friendly innovations, the financial burden of transitioning to sustainable production methods often outweighs short-term benefits. 

Smaller companies face the brunt of this burden, with limited resources to absorb the costs of sustainable materials and practices. On the flip side, larger fashion houses have more financial flexibility to invest in sustainable innovation, which could eventually drive down prices if economies of scale are achieved. 

However, without widespread regulatory frameworks and consumer willingness to absorb higher costs, the economic shift toward sustainable fashion remains uncertain. This price gap poses a considerable challenge, limiting the accessibility of environmentally friendly fashion to a niche, more affluent market.

Marguerite Le Rolland, head of footwear and apparel at Euromonitor International, also mentions the potential of GenAI in driving change within the fashion sector. 

GenAI is capable of optimizing supply chains and forecast trends with greater accuracy. This could help predict consumer demand more precisely, minimizing overproduction, which is a critical contributor to the industry’s environmental footprint. GenAI also offers the chance to democratize design, allowing small-scale and ethical brands to compete with larger players through creative tools. 

Despite these positive applications, there are concerns. GenAI-driven solutions are still in their infancy and require substantial research. Larger companies could monopolize technological advancements that small brands may struggle to afford. And data privacy and ethical concerns regarding AI-driven fashion forecasting remain unresolved, potentially leading to market manipulation and an overemphasis on profit maximization over true sustainability.

Consumers are well aware of these challenges, and so are those in-charge of COP. So this leaves us with a burning question: are ‘climate conferences’ doing anything at all to bridge the sustainability gap, or will other industries, like fashion, remain caught in a cycle of ‘to do or not to do’?

What do you guys think? Let me know in the comments!

Until next time,

Cheers!

http://newhouse.syr.edu

[techstylemedia]

Thinking About Beauty Amidst Political Turmoil

Hello y’all!

The 2024 U.S. presidential election is here! 

After The Washington Post refused to endorse a presidential candidate, we talk about Glossy’s article on how taking a stance, or lack thereof, affects the beauty industry as brands navigate economic, socio-political, and marketing uncertainties. 

If Trump came to power, the proposed 10-20% tariff on imports, particularly on goods from China, would hit brands like E.l.f. hard due to increased costs, which in turn would raise consumer prices. This potential economic strain reveals how political decisions can shape operational choices for companies, directly affecting the supply chain.

The election period also sees brands prioritizing consumer engagement through socially responsible campaigns. Many beauty brands aim to resonate with socially conscious consumers by taking a stance on important issues without becoming overly political.

For instance, Glossier’s ad campaign promoting voter engagement is a strategic, non-partisan move aimed at connecting with a demographic that values civic responsibility. 

But Glossier’s approach also alienates party/candidate-loyalists, despite illustrating how carefully brands tread the line between activism and brand identity, seeking ways to appeal to values without alienating specific consumer bases.

Marketing strategies also reflect the “wait-and-see” mindset that permeates the industry amid unpredictability. Beauty companies are focusing on adaptable messaging, carefully balancing neutrality with encouragement for voter engagement. 

Many brands feel cautious about overcommitting to specific messaging, given that consumer spending patterns could shift post-election depending on economic conditions and potential regulatory changes.

For beauty brands, I believe the election is less about taking a bold political stance and more about staying attuned to evolving consumer expectations in a sensitive and reactive market environment.

Let me know what approach you prefer in the comments.

Stay safe, and go vote!

Until next time,

Cheers!

http://newhouse.syr.edu

[techstylemedia]

Fash-Tech is Helping Indigenous Artists Reclaim and Preserve Their Heritage

Hello y’all!

Hyperallergic’s recent article titled ‘From the Ruins of the Past, Indigenous Artists Fashion New Futures’ details the ways Indigenous artists are using technology to revive and honor their cultural identity within the fashion industry at the Future Imaginaries: Indigenous Art, Fashion, Technology exhibit by the Autry Museum. This integration of tech in fashion serves as a bridge between tradition and modernity, allowing artists to both preserve their heritage and reshape its future.

From visual art and videography accompanying wearables to interactive sculptures, artists like Wendy Red Star, Jontay Kahm, Kite, and Devin Ronneberg incorporate digital techniques into textile creation, blending Indigenous aesthetics with futuristic displays to ensure that traditional symbols, motifs, and stories gain new relevance, and invite a more extensive audience into their cultural narratives. 

This personal engagement also allows the cultural value of these designs to resonate on a deeper level, fostering understanding and respect. Such digital immersion in fashion can create a sense of intimacy with traditional narratives, ensuring they remain alive and dynamic.

The exhibit is about more than just visibility though; it is a means of reclamation. Indigenous artistry and fashion is often appropriated or misrepresented by mainstream media. Now, as the article notes, “the power to define these symbols lies within the hands of the artists themselves,” who are reclaiming control over how their stories are told and shared. 

Through technology, artists are infusing their heritage with modern interpretations to combat cultural erasure as well as challenge stereotypes by showing the versatility and resilience of Indigenous culture.

Has anyone visited this exhibit in LA? If not, it runs through June 21, 2026, so go visit and let me know what you think!

Until next time, 

Cheers!

http://newhouse.syr.edu

[techstylemedia]

Experts on the Rise of 'Fash-Tech'

Hello y’all!

California Apparel News recently published insights from technology experts about the ways emerging fashion experiments with AI, advanced materials, and sustainable production techniques could dictate investments in technology by apparel companies.

Experts commented on a future where personalization and sustainability cause foundational shifts in the fashion industry.

Rick Helfenbein, an apparel-industry consultant, emphasized how “AI is taking a prominent role in helping brands understand consumer behavior” for a future where AI data-insights go beyond custom fittings to drive hyper-personalized consumer experiences, tailored designs, and real-time feedback to encourage brand loyalty.

Tech’s integration into fashion is also addressing inclusivity, enabling adaptable designs that accommodate diverse body types, lifestyles, and climates. AI and body-scanning tools are already leading to more accessible, size-inclusive collections, reflecting a shift toward inclusivity as a standard rather than an add-on. 

Meanwhile, Blockchain and digital tracking tech facilitate transparency, allowing consumers to verify the authenticity and ethical standards of each piece, meeting the demand for accountability in production processes.

On the materials front, Jonathan E. Bourgeois, CEO of Spintex Engineering, mentioned “textiles engineered from biopolymers that mimic spider silk’s resilience,” signaling the rise of durable, sustainable alternatives to traditional fabrics. 

Leslie Cohen, vice president of strategy at Kornit Digital, also highlighted how innovations in textile printing “enable on-demand production with zero water waste,” making sustainable, responsive manufacturing viable at scale. 

As the fashion industry zeroes in on functionality with ethics, next-gen materials like bioengineered textiles may dominate, offering eco-friendly alternatives that also boast superior performance.

This could redefine apparel design and shape as well as collection and curation. So brands are now focusing on sustainability as the norm rather than an optional feature, shifting the emphasis from seasonal releases to enduring staples that maximize wearability and minimize waste, for the ever-increasing eco-conscious consumers.

However, as Helfenbein notes, ethical challenges, particularly around data privacy, will be crucial to address as tech becomes inseparable from fashion’s future.

And if any of you has tried bio-engineered apparel, let me know in the comments!

Until next time,

Cheers!

http://newhouse.syr.edu

[techstylemedia]

'Tis Business As Usual for eBay, Baby!

Hello y’all!

I thought eBay went out of business a long time ago, but apparently not! 

PR Newswire published a press release by eBay about the company’s expansion of its Circular Fashion Fund (CFF) to the U.S., committing $1.2 million to start-ups by the end of 2025 in a bid to promote sustainability and support small businesses in the fashion industry. 

More and more large corporations are investing in promoting circular economies, where the reuse, repair, and resale of products become a core part of the fashion ecosystem. This fund is primarily “designed to help fashion start-ups scale circular solutions, from production to end-of-life, including rental and repair services.” 

The CFF, launched in the UK in 2022, “has helped 15 businesses scale their circular solutions”, two of which include The Seam, which allows businesses to offer garment care and repair services at scale to extend the life of clothes, and RCYCL, an innovative at-home fashion recycling program for unwearable clothing. 

eBay’s investment marks its understanding of the vital role small businesses play in creating a more resilient fashion ecosystem. Circular fashion, with its focus on reselling, upcycling, and refurbishing, directly benefits small enterprises and promotes sustainability by lowering their dependency on raw materials and reducing overhead costs. 

Start-ups that engage in this model can access new revenue streams by reintroducing products into the market rather than relying solely on the traditional supply chain, which can be costly and unsustainable. A circular economy can foster healthy competition in small businesses, and reduce vulnerability to the fluctuations in raw material prices and other supply chain disruptions.

CFF’s launch in the U.S. notes will help start-ups cater to a growing eco-conscious consumer base to meet their demand for sustainable and circular fashion alternatives. This could potentially translate into increased brand loyalty and market share for these small businesses, with eBay’s backing boosting their credibility and resources to build trust with their consumers.

The B2B economic impact is also evident in how eBay facilitates access to markets for these start-ups. By offering a global platform with a well-established customer base, eBay helps small businesses reach a wider audience, significantly enhancing their growth potential. 

This kind of exposure is invaluable, especially for start-ups that may struggle with visibility in the early stages of their development. eBay’s support also includes non-monetary assistance such as mentorship and guidance, as highlighted in the press release: “the fund will support start-ups with both funding and eBay’s marketplace expertise.”

So while I am surprised that not only is eBay still in business but that it is actually in profit, I do think that the launch of CFF in the U.S. is a strategic move to ensure monetary and environmental benefit for all stakeholders involved. 

What’d you guys think of this? Does anybody still use eBay? Let me know in the comments below.

Until next time, 

Cheers!

http://newhouse.syr.edu

[techstylemedia]

Where Vintage Fashion and Tech Collide...

Hello y’all!

Vestiaire Collective’s latest resale launch on 15th Oct., 2024 sent people into a frenzy with their $15 luxury bag collection. Imagine being able to own a vintage Coach or Chanel bag for $15?! Insane, I know.

But more interestingly, according to an article by Fashion Dive, the company also recently hired a new Chief Tech and Product Office, Stacia Carr, to enhance its AI capabilities as a strategic move in the fashion resale industry. 

The article also mentions a recent report from OfferUp which found that the recommerce market is projected to reach $291.6 billion by 2029, and resale is expected to account for 8% of total retail by then, which means that as secondhand fashion market continues to grow rapidly, platforms like Vestiaire Collective are investing in AI and Gen AI to stay competitive and meet rising consumer expectations. 

This development also comes amid the increasing integration of technology, particularly AI, in the fashion industry. It is shaping how consumers shop, interact with brands, and perceive value. 

Vestiaire Collective’s decision to focus on AI demonstrates a recognition of the scalability and efficiency AI offers in managing large inventories. The resale market operates differently from traditional retail in that it handles unique, secondhand items that vary in condition and provenance. By employing AI, platforms can automate tasks such as product authentication, price optimization, and personalized recommendations to reduce operational costs and maximize profitability. 

For instance, AI algorithms can help predict market trends and identify which items will sell faster, allowing for dynamic pricing models that reflect real-time demand and supply. This leads to more efficient inventory management, which is crucial in a highly competitive market where margins can be thin.

But it does not end there. On the consumer side, AI can be used to improve conversion rates and customer satisfaction. With its ability to tailor search results and suggest products based on a shopper’s previous activity, AI-driven personalization allows consumers to discover products that align more closely with their style, reducing the overwhelming nature of browsing large inventories. 

AI-powered chatbots already assist customers with inquiries, which ensure speedy customer service and reduced wait times. This creates a more engaging, seamless shopping experience that keeps consumers returning. 

AI can also lead to higher average order values, often nudging consumers toward more expensive complementary items by aligning personalized recommendations with their preferences. For Vestiaire Collective, this is vital in an increasingly crowded marketplace where differentiation as well as personalization is key to retaining customers. 

Other fashion retail platforms, such as Farfetch and The RealReal, have also been using AI to drive economic growth, particularly through enhanced consumer experiences.

Farfetch, for example, has developed AI-powered virtual try-ons, which allow consumers to visualize how clothing will fit without trying it on physically. This not only reduces the return rate, a costly issue in online retail, but also increases consumer confidence in purchasing, leading to higher sales.

Similarly, The RealReal, a luxury resale platform, uses AI for authentication, ensuring that consumers trust the quality and legitimacy of secondhand goods. This trust directly impacts the economic viability of resale platforms by attracting consumers who might otherwise hesitate to buy pre-owned items due to concerns about counterfeits.

However, there are also concerns about the potential downsides, such as the loss of human touch in customer service and the over-reliance on algorithms, which can sometimes misinterpret consumer preferences. Despite these concerns, the economic advantages for both businesses and consumers are evident, as AI helps streamline operations and provide more tailored shopping experiences.

I think Vestiaire Collective’s AI integration is another step toward the merger of the fashion and tech worlds for overall economic growth and consumer engagement. As AI continues to evolve, its role in shaping the future of fashion retail will likely expand, offering both opportunities and challenges for businesses and consumers alike. 

So did anyone get their hands on a bag from Vestiaire Collective’s sale?! Let me know how your experience of using the platform was in the comments below!

Until next time,

Cheers!

http://newhouse.syr.edu

[techstylemedia]

Circular Fashion is Fashioning!

Hello y’all!

With Lululemon’s partnership with Samsara Eco to launch the world’s first enzymatically recycled Nylon 6,6 product, we have circled back to circular fashion. Nylon 6,6, a synthetic polymer made from adipic acid and hexamethylenediamine, is widely used in athleisure and performance wear, which traditionally rely on plastic-based fabrics due to their durability and elasticity.  

The partnership introduces a new method of recycling that uses enzymes to break down and repurpose Nylon 6,6, offering a more eco-friendly alternative to conventional recycling processes, which are energy-intensive and result in lower-quality materials. 

However, while its strength and resistance to wear make it an ideal fabric for activewear, Nylon 6,6’s production and disposal have significant ecological downsides. The polymer also has a long history of contributing to environmental degradation due to its petroleum-based origins and non-biodegradable nature. 

The process of manufacturing Nylon 6,6 produces nitrous oxide, which is a much more potent greenhouse gas than carbon dioxide. And like most synthetic fibers, it can persist in landfills for centuries, contributing to the microplastic pollution that threatens marine ecosystems and human health. 

By finding a way to enzymatically recycle this material, Lululemon and Samsara Eco are addressing two key sustainability issues: reducing reliance on virgin petrochemical resources and minimizing the environmental footprint of textile waste.

The enzymatic recycling process involves using specific enzymes to break down the polymer into its monomers, which can then be re-polymerized into new, high-quality Nylon 6,6.

This contrasts with mechanical recycling, which typically weakens the material with each cycle. By maintaining the integrity of the material, enzymatic recycling opens the door to a circular economy where Nylon 6,6 can be endlessly reused without degrading in quality. 

However, I think it essential to recognize that while this development is promising, it is still in its early stages and may face scalability challenges. Producing enzymes at the industrial scale required for mass textile recycling could involve significant energy costs, and there is always the question of whether enzymatic recycling can compete economically with the production of virgin nylon.

Other companies are also engaging in sustainable initiatives around synthetic fibers. Brands like Patagonia and Adidas have invested in recycled polyester, while companies like The North Face have incorporated nylon recycling processes, albeit through mechanical rather than enzymatic means. What sets Lululemon apart is its focus on maintaining high-quality, trendy performance wear while adopting cutting-edge technology to tackle one of the fashion industry’s most problematic materials. 

However, Lululemon’s sustainability efforts could be perceived as greenwashing, because while they are making strides in recycling, their broader supply chain practices, such as the energy use involved in production and the treatment of workers, are often overlooked.

To truly be a leader in sustainable fashion, Lululemon will need to ensure that all aspects of its supply chain align with its environmental goals, from raw material sourcing to labor conditions and carbon emissions.

So although the brand’s partnership with Samsara Eco is a step forward, more can be done. For one, transparency is crucial. Consumers should have access to clear, third-party verified data on the environmental impact of these new recycling methods.

Lululemon should also continue to reduce its overall use of synthetic fibers and explore alternatives like bio-based materials, which could reduce their carbon footprint more significantly than recycled nylon alone. 

Additionally, the success of their enzymatic recycling efforts will depend on consumer participation in take-back programs. Lululemon must invest in education and infrastructure to ensure that products are returned and recycled rather than discarded.

So I think that even though the development of enzymatically recycled Nylon 6,6 is an exciting advancement in sustainable fashion, it is only one piece of a much larger puzzle.

To actually minimize its environmental impact, Lululemon must approach sustainability holistically, and focus not just on the materials in its products but on the entire lifecycle of its supply chain.

Lululemon fans… what do you guys think? Let me know in the comments below!

Until next time,

Cheers!

http://newhouse.syr.edu

[techstylemedia]

You Shoes Will Grow With You Now

Hello y’all!

Today we are talking about sneakers engineered to expand in size and shape as the wearer’s feet grow. Oh boy! We have come a long way, haven’t we?

DesignBoom published an article on the ÜNOS sneakers by SZ Shoes, designed by Dr. D’Wayne Edwards. As aforementioned, the sneakers are engineered to expand in size and shape as the wearer’s feet grow. 

This feature addresses one of the most significant sustainability issues in fashion - overproduction and waste. I believe these sneakers could be a solution to these challenges in the footwear industry, provided they last longer than the 8-12 month regular sneaker lifespan.

The conventional model of producing shoes in multiple sizes, coupled with the rapid growth of children’s feet, leads to frequent replacements and disposal of shoes, adding to landfills. By creating shoes that adapt to growing feet, the ÜNOS sneakers could help extend their lifecycle, reducing the need for consumers to constantly purchase new footwear.

This concept has the potential to minimize the raw materials needed to produce multiple sizes, and also cut down on the frequency of production and distribution, reducing carbon footprints.

Fewer discarded shoes contribute to a reduction in waste, which could make these sneakers a favorite among eco-conscious consumers. These sneakers also align with a larger trend of circular fashion, where products are designed to last longer and reduce their negative environmental impact.

The ÜNOS sneakers are also economically viable, and could change retail and consumer behavior. Priced under $50 and available at Target, with over 15 styles and chic designs to choose from, they are designed to appeal to budget-conscious as well as high-fashion consumers.

For retailers, this could shift market dynamics by driving a preference for durable, adaptable products over disposable fashion items. This move may encourage other brands to focus on longevity and sustainability as a value proposition in this industry-wide shift in design practices. 

Consumers, in turn, may adopt a more conscious approach to their purchasing habits, choosing fewer but higher-quality items that can evolve with their needs.

I believe ÜNOS sneakers’ affordable and eco-friendly options are already the future of fashion where practicality, sustainability, and accessibility are integrated into everyday consumer choices.

What do you guys think about this? And more importantly, has anybody tried these sneakers, or any similar ones? Let me know in the comments below!

Until next time,

Cheers!

http://newhouse.syr.edu

[techstylemedia]

If You Would Like Your Clothes to BE the Tech, Then Watch Out...

Hello y’all!

Now again, I may be a bit late to the game, but today we’re jumping into the world of wearable tech! 

GameRant published an article on Sony’s recent patent for wearable haptic feedback devices in clothing like trousers and sleeves, combined with Virtual Reality (VR) tech, for the gaming world. However, this patent also holds significant potential across the fashion industry. 

Sony’s patent describes a system in which non-Newtonian fluids change viscosity to simulate various physical sensations, allowing the device to create the illusion of textures, pressures, and environmental changes. For instance, in a gaming context, the device could simulate holding a rope or the sensation of wading through water. 

But this kind of haptic wearable technology in fashion would enable the integration of immersive sensory experiences for consumers. In luxury clothing, possibilities include apparel that interact with the wearer in real-time, adjusting to both the body and external stimuli.

The ability to simulate different materials and environments, such as a cotton shirt emulating the feeling and texture of velvet or silk, could change how we experience fashion, and ourselves, via a multi-sensory experience rather than merely a visual one.

The flexibility of these devices would be crucial to their potential, because as the patent outlines, the wearable feedback system could be incorporated into various items like headbands, sleeves, shirts, or trousers.

This allows for creativity in design, with tech-enhanced garments that could adjust textures or sensations based on weather, temperature, or even the wearer’s activity. For example, a coat could simulate warmth as the temperature drops, or a dress could mimic the sensation of being brushed by leaves or flowing fabric. 

This technological versatility would allow fashion designers to create groundbreaking interactive clothing that further blurs the line between fashion and immersive experiences.

It could redefine fashion shows, with audiences experiencing the textures and sensations of the garments modeled on the runway in real-time, further enhancing the sense of immersion and exclusivity. And wearables like these could become statement pieces in both couture and streetwear, in a blend of novelty and personal expression.

There is also an enormous economic potential for tech-forward fashion, especially with haptic wearables appealing to consumers willing to invest in personalized experiences.

Luxury brands could collaborate with tech companies like Sony to create high-end, limited-edition collections that not only look good but also feel dynamic and interactive. Such products would cater to a tech-savvy, fashion-conscious demographic eager for innovation. 

And for the economically-conscious and sustainable side, temperature-adjusting wearables would allow downsizing wardrobes while maintaining versatility to reduce overconsumption.

It also has the potential to benefit those whose circumstances might prevent them from affording seasonal essentials. How amazing and economically-viable would it be if we could wear the same shirt in the 40° C and -40° C by adjusting the temperature according to the weather?! 

However, GameRant’s article also ends with a reminder that not all patents come to fruition. Many innovative ideas filed by companies like Sony never reach the market, and whether this technology will be developed and adopted in fashion remains uncertain. 

But the fact that Sony is exploring these applications points towards the increasing appeal of a tech-infused lifestyle. If realized, these wearable haptic devices could reshape how consumers engage with fashion, elevating it from mere appearance to a full-bodied, sensory experience that appeals to touch as much as sight. 

If any of you have come across any other companies researching or manufacturing such clothing, or have actually tried any, let me know your experiences in the comments!

Until next time,

Cheers!

http://newhouse.syr.edu

[techstylemedia]

Climate Week Raised More Questions Than It Could Answer

Hello y'all,

Business of Fashion recently published an article titled “Can Fashion Get Past the Climate Blah Blah Blah?”, which discusses the fashion industry’s challenges in addressing climate change during Climate Week in New York City. 

While the event saw the presence of leading brands like Patagonia and Gap, the industry still struggles to meet its climate goals. Federica Marchionni, from the Global Fashion Agenda, emphasized the need for tangible projects that reduce emissions, and a report from Textile Exchange revealed a troubling increase in reliance on virgin synthetic fibers.

BoF’s article showed a worrying tension between brands’ growth ambitions and their sustainability commitments, particularly in light of rising global emissions. We see fashion executives being distracted by market uncertainties and new technologies, which causes sustainability to take a backseat. This issue was further aggravated by a Bank of America note that suggested brands prioritize volume and newness over sustainability efforts.

While Climate Week did see some resolutions, such as the Fashion Pact’s program to decarbonize cotton production, it more often than not highlights the industry’s slow progress rather than making genuine advancement.

The BoF article concluded with a warning of significant cost due to inaction, and predicted that extreme weather events could severely impact garment sector earnings by 2030.

Ultimately, Climate Week raised more questions than it could answer about the environmental impact of fashion, especially about its growing dependence on fossil-fuel-based materials, which directly contradicts sustainability goals.

As the industry navigates this complicated landscape, I, and the planet, feel the need for authentic action over superficial commitments if it is to battle this already serious crisis.

What does everyone think about 'climate' conferences like Climate Week and COP? Do they really affect change? Let me know your thoughts in the comments!

Until next time,

Cheers!

http://newhouse.syr.edu

[techstylemedia]

F-row at Shein

Hello y'all!

Most of us have or know someone who has, at some point in time, made purchases from websites like Shein and Temu.

Shein just showcased its recent Fall/Winter 2024 collection on 22nd Sept. via a 90-minute long ‘Shein Live: Front Row’ livestream, which, according to Retail Dive, was available on Facebook, X, YouTube, and Instagram. The show featured five collections tailored to colder months - Winter Edge, Effortlessly Casual, Keep Cool, Cozy Chic, and Modern Elegance. 

By integrating real-time shopping into an interactive fashion show, Shein capitalized on the growing consumer interest in livestream e-commerce by allowing viewers to purchase items in real-time through the retailer’s app.

They also used real-life customers as its runway models, which lent an authentic and relatable touch, and likely deepened the brand’s connection with its audience. This show aligned well with the participatory nature of modern e-commerce which uses social media interaction to increase D2C sales.

However, Retail Dive also expressed concerns about the Biden-Harris administration’s proposed restrictions on the ‘de minimis’ exemption, which allowed businesses to ship goods under $800 to the U.S. without tariffs, and how it could significantly impact Shein’s operations.

Since retailers relied on this exemption to maintain low prices on imported goods, the proposed restrictions could lead to higher compliance costs due to the potential need for detailed customs declarations on what are currently low-value, duty-free shipments. These legal changes could increase operating expenses for Shein, Temu, and other e-commerce giants, pushing them to find new ways to absorb these costs.

It then follows that economically, these restrictions would likely raise the price of goods sold on these platforms to offset cost increases from duties and tariffs previously avoided through the exemption.

This could reflect negatively especially on Shein’s USP of affordable, trend-driven fashion, and potentially reduce consumer demand. Price-sensitive shoppers who are used to low-cost fashion items might turn to alternative retailers, thus affecting the retailer’s sales volume and revenue.

Additionally, small U.S. businesses that rely on importing goods from overseas via platforms like Shein and Temu may also face economic strain, as they would need to deal with the same increase in import duties, reducing their ability to offer competitive prices.

These restrictions could also disrupt supply chains by discouraging frequent, smaller shipments and encouraging bulk imports, which would alter the current operational model of many such retailers as they rely on rapid, just-in-time inventory replenishment.

Any delays or cost increases in shipping could lead to inefficiencies and majorly affect how quickly they can get products to market. For consumers, this may mean longer delivery times and reduced options.

I believe that while Shein’s embrace of livestream shopping is a smart approach to blending fashion, entertainment, and e-commerce, external factors may disrupt not just their pricing model but also its entire supply chain, and create a more complex legal and economic environment for global e-commerce players.

So as Shein and similar companies race to adapt to these evolving regulations, I think they may need to reconsider their pricing strategies, supply chain logistics, and engagement tactics to maintain a competitive edge in this marketplace.

Did any of you guys watch the show? Let me know your experiences with Shein and other retailers in the comments.

Until next time,

Cheers!

http://newhouse.syr.edu

[techstylemedia]

'Smart' Glasses, but Make It High-Fashion

Hello y'all!

Today we dive into the world of wearable tech, i.e. the extension of smart glasses partnership between EssilorLuxottica and Meta.

I believe this collaboration reflects both companies’ commitment to advancing the intersection of fashion and technology, and bodes well for their respective brand images as companies which keep working to improve their products. 

The partnership, which began in 2020, aims to blend Meta’s digital and augmented reality (AR) capabilities with EssilorLuxottica’s mastery of high-end eyewear design. However, both companies have faced several challenges, as early iterations of the glasses failed to achieve the widespread adoption anticipated.

In a new twist (maybe because it’s Meta and EssilorLuxottica!), their latest smart glasses model in 2023 have a newfound popularity. Business of Fashion (BoF) reports that the newer version of these glasses has seen significant consumer traction, with more units sold in a few months than previous models achieved over a two-year span.

This uptick in sales shows that the product’s refinement - adding functions such as allowing customers to make phone calls, listen to music, take photos via a button on top of the right temple of the glasses, and a multimodal artificial intelligence function - has connected with a broader consumer base.

For Meta, the partnership is a tangible product of the tech giant's efforts to diversify their portfolio beyond social media and virtual reality (VR) and into even further immersive experiences. These smart glasses represent a step toward integrating digital connectivity into everyday life. With AR as a focal point of their long-term vision, this long-term partnership with EssilorLuxottica is the first step in Meta’s gateway to producing richer AR functionalities in the future.

For EssilorLuxottica, the deal aligns with its ambition to modernize eyewear. As the parent company to brands like Ray-Ban and Oakley, it has long led the market in terms of style, quality, and performance. This partnership allows them to cater to a growing demand for tech-driven lifestyle products while maintaining their high-fashion ethos. And by working with Meta, the company ensures their products remain relevant in an age where technology is becoming integral to personal accessories. 

The success of the latest version of these glasses also signals a shift in consumer attitudes toward wearable tech. Earlier versions of smart glasses, from both these companies and competitors, often failed to gain widespread popularity due to their bulky designs and limited functionality.

Now, with a greater focus on style and streamlined technology, consumers seem more willing to integrate these devices into their daily lives. The combination is particularly attractive to the younger, tech-savvy demographics who appreciate merging personal style with functionality.

While the partnership has reached a new phase of growth, it still faces competition from other tech companies like Apple and Google, both of which are exploring AR and wearable tech options. However, EssilorLuxottica and Meta have the advantage of an already established, global platform for eyewear with their product being not only a tech gadget, but also a premium lifestyle accessory.

This extended collaboration also points toward the future of eyewear and AR integration. As technology becomes more ubiquitous, the blending of fashion and digital connectivity is already shaping the next wave of consumer products, and this partnership cements Meta and EssilorLuxottica as the leaders of the wearable tech revolution.

If you guys have tried these smart glasses, let me know your verdict! Are we buyin' or what?

Until next time,

Cheers!

http://newhouse.syr.edu